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In today's episode, I'm continuing the conversation I started over on the Online Business Podcast with Kwadwo Sampany-Kessie. We're diving deep into the inner workings of my YouTube-based evergreen sales funnel from how I generate consistent traffic, to the way I've optimized conversion rates and structured my email sequences to be both effective and ethical.I'm sharing the behind-the-scenes of how I've built a funnel that continues to work for me day after day, without constant maintenance or hustle and how you can do the same. Whether you're just starting to build your funnel or looking to fine-tune what you've already got, I think you'll find this episode both practical and encouraging.I also talk about my personal journey with YouTube and how sticking to a minimal content schedule has actually helped drive significant traffic and growth for my business. If you're curious about building a more sustainable business that still gets results, this one's for you.Listen to the full episode to hear:How I use YouTube to drive consistent traffic to my evergreen sales funnelThe key elements of an ethical and effective email sequenceWhy a minimal content schedule can still produce major resultsPractical tips for building a sustainable, automated sales funnel without burnoutWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:CFT YouTube Workshop: https://creatorfasttrack.com/workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
In this episode of the Online Business Podcast, Brian interviews author of Fitness Profits, Billy Hofacker, a seasoned fitness entrepreneur and financial coach. They discuss the common financial pitfalls faced by fitness professionals, the importance of understanding the difference between revenue and profit, and the necessity of having a solid financial plan. 00:00 Introduction to Financial Freedom in Fitness 06:03 The Biggest Financial Mistakes Fitness Professionals Make 12:13 Understanding Revenue vs. Profit 17:56 Creating a Financial Plan for Freedom 24:13 Mindset Shifts: From Scarcity to Abundance 30:10 Navigating Financial Triggers and Emotional Responses 31:48 The Journey of Financial Transformation 35:20 Key Steps to Achieving Financial Freedom 42:54 The Importance of Budgeting and Financial Planning Business Mentorship with Brian: https://briankeanefitness.com/mentorship-and-business-coaching Website: Your Fitness Money Coach Social Media Profiles: Instagram: @billyhofacker LinkedIn: Billy Hofacker The Fitness Profits Book Q&A Call Link
Today's bonus episode is from my second show, The Online Business Podcast. All five of these are applicable to most goals, so I wanted to share it here. If you run your own business, you can check out all the episodes of that podcast here. https://open.spotify.com/show/5kEEFCKnpUYLF0S66tQIWD For more information on my six month business mentorship program, email brian@briankeanefitness.com
She's Wild + Radiant w/ Ashley June | Christian Entrepreneur, Online Business,Marketing, Faith,Coach
Yay! We have a new name for the podcast - and are so excited to share the new intro for the Set-Apart Online Business Podcast. We will be dropping 3 new episodes this week! Stayed tuned. Website: ashleyjuneco.com
Wie schafft man es seine Träume, Ziele und Visionen in seinem Leben aber auch im Business auch wirklich in die Realität umzusetzen? Wie sollte man sich in schwierigen Lebensphasen verhalten? Auf all diese Fragen geht Agenturinhaber Max Weiß in dieser neuen Episode des Next Level Business Podcast ein und zeigt dir Schritt für Schritt, wie du deine Ziele erreichen kannst. Zusätzlich geht Max Weiss auf sein neues Büro ein und erklärt dir genau, ab wann es wirklich Sinn ergibt, sich ein eigenes Büro zu holen und ob man dieses lieber kaufen oder mieten sollte. Außerdem erklärt er, wie du dir mit Immobilien ein zusätzliches Firmenvermögen aufbauen kannst. Hier gehts zum Telegram Channel "inner Circle": https://t.me/maxweiss21 Hier geht es zu einem kostenlosen Telefonat mit Max, für eine Zusammenarbeit: https://maxwei1.typeform.com/to/v0DTx9 Hier geht es zur All-In-One Plattform Agentursysteme: https://www.agentursysteme.com
If you're an online entrepreneur, coach, or blogger, you've likely been told that email marketing is key to growing your business. The saying is true, "The money is in your list!" Yet, the complexities of setting up email systems and crafting campaigns can feel daunting. In my newest episode of The Blogger Genius Podcast, I interviewed Rebecca Shostak, co-founder of Flodesk (affiliate), a platform revolutionizing email marketing for small businesses. Rebecca shared her journey from designing merchandise for top music acts like Rihanna and Linkin Park to co-founding Flodesk, a tool designed to make email marketing simple, beautiful, and accessible. In this post, we'll unpack strategies for growing your business, simplifying your processes, and using tools like Flodesk and MiloTree to make your efforts easy, effective, and profitable. Show Notes: MiloTree Flodesk (affiliate) 6 Purchasing Triggers Download The 3 AI Prompts You Need to Create a Freebie Cheatsheet Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Why Email Marketing is Critical in 2025 Email marketing has evolved from a "nice-to-have" to an essential pillar of a successful online business. Here's why: Higher Engagement Rates: While social media posts have a 3-5% visibility rate, email open rates range from 30-80% for engaged audiences. Unmatched ROI: For every dollar spent on email marketing, businesses see an average return of $40. Ownership of Your Audience: Social media algorithms are unpredictable, but with email, you own your subscriber list, ensuring direct communication with your audience. If you're not already building an email list, now is the time to start. Luckily, tools like Flodesk and MiloTree make this process seamless and free. How Simplicity Drives Success In business, complexity can be the enemy of progress. Rebecca Shostak, co-founder of Flodesk, and my recent guest on The Blogger Genius Podcast, shared her philosophy: “Less is more.” This mindset applies to email design, business strategy, and the way you communicate with your audience. Here's how simplicity can transform your efforts: 1. Simplify Email Design Stick to 1-2 Fonts: Consistent typography creates a polished, professional look. Use Ample White Space: Break up content to make it visually appealing and easy to read. Focus on One Message: Avoid cramming multiple ideas into a single email. Instead, send shorter, more frequent emails. 2. Streamline Your Business Strategy Focus on Core Problems: Identify the single biggest problem you solve for your audience and build your messaging around it. Reduce Overwhelm: Avoid overloading your audience with information. Offer one solution at a time. Leverage Simple Tools: MiloTree integrates seamlessly with major email platforms like Flodesk, allowing you to grow your list and sell digital products effortlessly. How to Transition Social Media Followers into Email Subscribers Social media is great for visibility, but it's not where sales happen. Rebecca described email as the “intimate conversation” stage of the customer relationship. Here are actionable tips to transition your social followers into engaged email subscribers: Offer a Valuable Freebie A freebie (also known as a lead magnet) is an excellent way to incentivize followers to join your list. Ideas include: Cheat sheets Mini-courses Discount codes Free shipping Exclusive content (e.g., recipes, travel guides, templates) With MiloTree's Free Plan, you can create an AI-generated opt-in page, upload your freebie, and deliver it to subscribers automatically—all for free. Optimize Your Link in Bio Rebecca highlighted Flodesk's Link in Bio tool, which prioritizes your email opt-in form at the top. Pair this with a strong call-to-action like: “Grab your free cheat sheet now!” “Get 10% off your first purchase—subscribe today!” How to Use Email to Grow Your Business Your email list isn't just a communication channel—it's your most powerful revenue generator. Use it strategically to: Drive Traffic to Your Blog or Website: Send short, snappy emails teasing new content. Sell Digital Products: Whether it's an ebook, course, or membership, email lets you connect directly with your audience to promote and sell. Build Trust: Share personal updates or behind-the-scenes insights to foster a deeper connection with your subscribers. How MiloTree Makes Selling Digital Products Easy At MiloTree, we believe in empowering entrepreneurs to monetize their expertise without the tech headache. Here's why MiloTree is the perfect solution for selling digital products: 1. Hassle-Free Setup Set up your product, opt-in page, or freebie in under 5 minutes. No tech skills required—MiloTree's AI tools handle the heavy lifting. 2. Affordable Plans Start for free, no credit card required. Scale up with plans that grow with your business. 3. All-in-One Platform Sell digital products, offer unlimited freebies, and grow your email list—all from one platform. 4. Build Relationships Unlike faceless marketplaces, MiloTree helps you establish a direct connection with your audience, fostering loyalty and repeat sales.
Today's episode is a little different. These are questions sent in from secondary school students and the episode is from my other show - The Online Business Podcast. There is a lot of crossover here; so I'm uploading this unedited podcast as a bonus. If you're interested or run your own business, this is episode 161 from that show. The link for all the other episodes are below. https://open.spotify.com/show/5kEEFCKnpUYLF0S66tQIWD Coaching, program and books: https://briankeanefitness.com/
✨MiloTree Black Friday Sale starts November 22nd! Join the waitlist here!✨ In my newest episode of The Blogger Genius Podcast, I interviewed online business coach, Jenny Melrose, where we delve into the evolving landscape of online business and blogging, particularly as we look ahead to 2025. Shifting Mindsets: From Pageviews to People One of the central themes of the episode is the critical need for bloggers and online entrepreneurs to transition from merely chasing pageviews to focusing on building meaningful connections with their audience. Jenny and I argue that the landscape of online business has changed, and success now hinges on how well one can serve and educate their audience rather than just generating traffic. MiloTree MiloTree Black Friday Sale Waitlist The 3 AI Prompts You Need to Create a Freebie Cheatsheet Join The Blogger Genius Newsletter Jenny Melrose Personality Quiz: What Digital Product Should I Create? Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Key Takeaways Focus on Relationships:Building a loyal audience is more important than ever. Instead of focusing solely on pageviews, prioritize creating content that addresses the specific needs and problems of your audience. Educator Mindset: See yourself as an educator and expert in your field. This shift in perspective can help you create more valuable content and build stronger connections with your audience. Building a Strong Foundation Jenny highlights that many entrepreneurs struggle at the foundational level of their business. She points out that a significant number of clients come to her with websites that are cluttered and unfocused, making it difficult for visitors to understand what they offer. A well-structured website is essential for nurturing relationships and driving sales. Website Essentials Opt-in Opportunities: Your homepage should prominently feature an opt-in or freebie to encourage visitors to join your email list. This should be placed above the fold, ensuring that it's visible without scrolling Clear Navigation: Ensure that your website has clear navigation to three main areas of your business, such as educational resources, services, and products. This helps visitors quickly understand what you offer and how they can benefit. Content Integration: Showcase your latest blog posts, podcast episodes, and other content, along with additional opt-in opportunities to keep visitors engaged. Nurturing Your Audience I reiterate the importance of an email list as the most effective way to nurture relationships with potential customers. The number of social media followers is not as important as having a dedicated list of engaged subscribers who are interested in what you have to offer. Actionable Tips: Email Marketing: Focus on growing your email list and regularly engage with your subscribers through valuable content and offers. Personal Touch: Use your email list to build personal connections with your audience. Share your story, insights, and behind-the-scenes content to foster a sense of community. Clarity and Strategy Jenny positions herself as an educator who provides clarity and strategic plans for her clients. She encourages entrepreneurs to focus on solving specific problems for their audience, which can lead to the development of products and services that people are willing to pay for. Strategic Steps: Identify Problems: Conduct keyword research to understand the problems your audience is searching for solutions to. Content Distribution: Choose three platforms to distribute your content consistently, whether it be through podcasts, blog posts, or videos. For instance, if you start with a podcast, transcribe the audio into a blog post for greater visibility and engagement. Product Development: Develop products and services that address the specific needs of your audience. This positions you as an expert and creates additional revenue streams. Overcoming Overwhelm Many entrepreneurs feel overwhelmed by the myriad of options available to them. Break down your goals into manageable tasks and prioritize them based on their impact on your business. Don't hesitate to seek support from mentors, coaches, or online communities to help you stay focused and motivated. Learning from Experience Jenny reflects on her journey as a former lifestyle blogger and the lessons learned from her experiences, including the challenges of algorithm changes and the importance of adapting to the evolving digital landscape. We both stress the value of sharing these lessons to help others avoid similar pitfalls. Lessons Learned: Adaptability: Stay flexible and be willing to adapt your strategies as the digital landscape changes. Continuous Learning: Invest in your education and stay updated with the latest trends and best practices in your industry. Final Thoughts Focus on building a solid foundation for their businesses, prioritize nurturing your audience, and embrace a mindset of education and problem-solving. By doing so, you can position yourself as an expert in your field and create sustainable, scalable businesses in the ever-evolving online landscape. Other Related Blogger Genius Podcast episodes You'll Enjoy: Set Yourself Up For Successful Brand Work with Jenny Melrose The Future of Blogging: Why Authenticity Beats AI Every Time with Kimberly Espinel Embracing Imperfection: The Power of B-Minus Work MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree!
Today, we're diving into the world of Facebook Ads with a special focus on what's working right now, joined by our expert guest Kwadwo Sampany-Kessie. Kwadwo shares his proven strategies on how course creators can leverage low-ticket offers to generate quality leads and drive sales for higher-priced courses. We cover everything from crafting targeted mini-courses to refining sales messaging, effectively transitioning from organic to paid traffic, and the importance of understanding your audience's needs. Tune in as we explore the nuances of ad strategies, successful funnels, and the essential metrics to drive your business forward. Watch on YouTube: https://youtu.be/bb2q57rLTV4 Kwadwo's website: https://theartofonlinebusiness.com/ The 7 Biggest FB Ad Mistakes Course Creators Make That Burn Through $$$ and Kill Results: https://quayjo.mykajabi.com/7mistakes-gp 1:1 Meta Ads Coaching: https://theartofonlinebusiness.com/call The Art of Online Business Podcast: https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572 Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy
✨ ✨ Want to sell digital products but don't know where to start? Book a free 20-minute strategy call with me here. ✨ ✨ In my latest episode of the Blogger Genius Podcast, I delve into a transformative concept that can help creators and entrepreneurs overcome the paralyzing grip of perfectionism. This episode is a must-listen for anyone who has ever felt stuck, waiting for the perfect moment to share their work with the world. Let me introduce you to the power of "B-minus work," a mindset that encourages progress over perfection. Show Notes: MiloTree 6 Purchasing Triggers PDF Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify What is B-Minus Work? B-minus work is a standard that is above average but not flawless. It's about producing work that is good enough to share, even if it isn't perfect. This concept is not about settling for mediocrity; rather, it's about recognizing that striving for perfection can often lead to inaction and missed opportunities. Why B-Minus Work Matters Reduces Pressure: The relentless pursuit of perfection can be exhausting and counterproductive. By aiming for B-minus work, you alleviate the pressure to be perfect, allowing yourself to take action and make progress. Encourages Consistency: Consistently producing and sharing work, even if it's not perfect, helps you build momentum and develop your skills over time. Fosters Authenticity: Imperfect work often resonates more with audiences because it feels genuine and relatable. People appreciate authenticity over polished but impersonal content. Overcoming Perfectionism: My Personal Journey I call myself a "recovering perfectionist." In school I constantly aimed for A+ grades, a mindset that ultimately hindered my growth as a blogger and entrepreneur. The pressure to achieve perfection can lead to inaction, as the fear of not meeting high standards becomes paralyzing. And this was definitely true for me. Key Takeaways from My Story Self-Compassion: Be kind to yourself and recognize that everyone makes mistakes. Self-compassion can help you move past self-doubt and take action. Learning from Experience: Each piece of work you share, even if it's not perfect, is an opportunity to learn and improve. Embrace the process of continuous learning and iteration. Actionable Tips to Embrace B-Minus Work 1. Set Realistic Goals Instead of aiming for perfection, set achievable goals that allow you to make steady progress. Break down larger tasks into smaller, manageable steps. Example: If you're launching a new product, focus on creating a minimum viable product (MVP) that you can refine over time based on feedback. 2. Embrace Discomfort Sharing work that isn't perfect can be uncomfortable, but this discomfort is a sign that you're pushing your boundaries and growing. Action Step: Challenge yourself to share a piece of work that you feel is B-minus. Notice the discomfort and remind yourself that it's a natural part of the process. 3. Reframe Failure View mistakes and imperfections as opportunities for growth rather than failures. Each misstep is a chance to learn and improve. Mindset Shift: Instead of thinking, "I failed," reframe it as, "I learned something valuable." 4. Focus on Progress, Not Perfection Celebrate your progress, no matter how small. Each step forward is a victory that brings you closer to your goals. Tracking Progress: Keep a journal or a progress tracker to document your achievements and reflect on how far you've come. 5. Seek Feedback Feedback from others can provide valuable insights and help you improve your work. Don't be afraid to ask for constructive criticism. Feedback Loop: Create a feedback loop where you regularly seek input from trusted peers or mentors and use it to refine your work. The Impact of B-Minus Work Jillian emphasizes that the fear of judgment often stems from our own harsh self-critique. By accepting the discomfort of imperfection, you can continue to show up consistently, learn from your experiences, and ultimately find success. Real-Life Examples Blog Posts: Share blog posts that may not be perfect. Your audience will appreciate the authenticity and the valuable content you provide. Products: Launch products that are functional. Use customer feedback to make improvements over time. Emails: Send out emails and if you have a typo realize it's not that big a deal. The important thing is to communicate and connect with your audience. Conclusion: Progress Over Perfection Embracing B-minus work is like running a race. Instead of fixating on perfect form, focus on making progress, one step at a time. Consistency and perseverance are key to achieving growth and success. Final Thoughts Value Your Unique Voice: Recognize the value of your unique voice and ideas. Your B-minus work could resonate deeply with someone else. Take Action: Don't wait for the perfect moment. Share your work, learn from the experience, and keep moving forward. I invite you to reach out with their thoughts on the episode and get on a free 20-minute call with me to discuss your digital product strategy. Also, please share the episode with friends who may benefit from the message. Remember progress is about taking one step at a time. By embracing the discomfort of imperfection and taking action, you can unlock your potential and make a meaningful impact. Remember, B-minus work is not about settling for less; it's about giving yourself the freedom to grow and succeed. Other Related Blogger Genius Podcast episodes You'll Enjoy: How to Turn a “Nice-to-Have” Product Into a “Must-Have” with These 6 Triggers with Jillian Leslie How to Overcome Blogger Burnout Now with Jillian Leslie How to Embrace Imperfection and Authenticity as a Blogger with Brooke Riley MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.
⚡ Get the free PDF of the "Six Powerful Buying Triggers to Elevate Your Product" HERE.⚡ In my latest episode of The Blogger Genius Podcast, I delve into the transformative potential of selling digital products for bloggers and online entrepreneurs. As the digital landscape evolves, there's a noticeable shift from merely driving traffic to fostering genuine relationships with your audience. This shift is crucial for encouraging people to buy from you and building loyalty. In this episode, I introduce six powerful buying triggers that can elevate a product from being a "nice to have" to a "must have." By aligning your products with these triggers, you can tap into the underlying motivations that drive consumer purchases, making your offerings more appealing and compelling. Show Notes: MiloTree 6 Purchasing Triggers PDF Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Six Buying Triggers 1. Making Money One of the most compelling triggers is the potential for a product to help customers make money. Products that teach users how to generate income or grow their wealth are inherently attractive. For instance, a downloadable ebook that provides step-by-step strategies for monetizing a blog through affiliate marketing can be a game-changer. If a product can demonstrate a clear financial benefit, it shifts from being a luxury to a necessity. Actionable Advice: Create Value-Driven Content: Develop ebooks, courses, or webinars that offer actionable strategies for income generation. Showcase Success Stories: Use testimonials and case studies to highlight how your product has helped others achieve financial success. Offer Guarantees: Consider offering a money-back guarantee to reduce the perceived risk for potential buyers. 2. Saving Money The second trigger revolves around products that help customers save money. In today's economy, many individuals are actively seeking ways to reduce their expenses. If a product can show users how to cut costs effectively, it becomes highly valuable. Examples include budgeting workshops or meal planning guides that help families manage their finances better. Actionable Advice: Highlight Cost Savings: Clearly communicate how your product can help users save money in the long run. Provide Practical Tips: Offer practical, easy-to-implement tips that users can start using immediately. Bundle Offers: Create bundles that offer more value at a reduced price, making the purchase more attractive. 3. Saving Time The third trigger is the ability of a product to save time. Time is a precious commodity, and busy individuals are often willing to pay for solutions that streamline their tasks. Products that offer time-saving solutions, such as template libraries for social media posts or automated email marketing systems, are particularly appealing to those who feel overwhelmed by their responsibilities. Actionable Advice: Emphasize Efficiency: Highlight how your product can simplify tasks and save users time. Offer Ready-Made Solutions: Provide templates, checklists, or automated tools that users can implement quickly. Demonstrate Time Savings: Use case studies or testimonials to show how much time users have saved by using your product. 4. Moving Toward Happiness The fourth trigger focuses on products that promise to enhance happiness or well-being. Many consumers are motivated by the desire for joy, fulfillment, or peace. Products that contribute to emotional or physical well-being, such as self-care memberships or digital journals promoting mindfulness, can create a strong emotional connection with potential buyers. Actionable Advice: Create Emotional Connections: Use storytelling to connect with your audience on an emotional level. Promote Well-Being: Highlight the benefits of your product in terms of emotional or physical well-being. Use Positive Imagery: Incorporate positive, uplifting imagery in your marketing materials to evoke feelings of happiness. 5. Moving Away from Pain The fifth trigger is about alleviating pain or discomfort. Whether physical, emotional, or logistical, people are often willing to invest in solutions that promise relief from their problems. Products addressing specific pain points tend to be more compelling, as consumers are often more motivated to spend money to escape discomfort than to pursue happiness. Actionable Advice: Identify Pain Points: Clearly identify the pain points your product addresses. Offer Solutions: Provide clear, actionable solutions to alleviate these pain points. Use Testimonials: Share testimonials from users who have experienced relief from their problems by using your product. 6. Raising Social Status The final trigger involves enhancing a customer's social status. Many individuals are driven by the desire to be perceived as successful or knowledgeable. Products that help improve one's image or credibility, such as personal branding guides or premium memberships to exclusive communities, can be highly attractive. Actionable Advice: Highlight Social Proof: Use testimonials, endorsements, and case studies to build credibility. Offer Exclusive Access: Provide premium memberships or exclusive content that enhances the user's social status. Showcase Success: Highlight how your product can help users achieve success and recognition in their field. The Importance of Your Customer's Transformation When selling a product, it's essential to convey not just what the product is, but also the future version of the customer that it can help create. Customers are not just buying a product; they are investing in the transformation that the product promises. For example, when marketing a digital planner, the focus should be on the organized, successful version of the customer that will emerge from using the planner, rather than just the planner itself. Actionable Advice: Use Storytelling: Incorporate storytelling in your marketing to illustrate the transformation your product offers. Showcase Before and After: Use before-and-after scenarios to highlight the transformation. Focus on Benefits: Emphasize the benefits and outcomes that customers will experience by using your product. Practical Application As listeners consider their own digital products, reflect on which of the six buying triggers your products align with. If a product can fit into multiple categories, that's even better, as it opens up various marketing avenues. Additionally, understanding the transformation that the product offers is crucial for effective marketing. Actionable Advice: Evaluate Your Product: Assess your product to determine which buying triggers it aligns with. Focus on Transformation:** Ensure your marketing materials highlight the transformation your product offers. Start Simple: For those new to product creation, start with simple solutions that tap into these triggers rather than diving into more complex offerings like courses. Case Study: MiloTree To illustrate these concepts, here is MiloTree as a case study. See how MiloTree aligns with the six buying triggers: Income Generation: MiloTree helps bloggers sell unlimited digital products, making it a valuable tool for generating income. Cost-Effectiveness: The platform is designed to be affordable, saving users money. Time Savings: MiloTree is user-friendly, allowing users to set up their first product quickly. Happiness: The platform is designed to simplify the process for those who dislike complicated technology. Pain Relief: Users won't have to spend hours figuring out how to use the platform, alleviating frustration. Social Status: By helping users make money, MiloTree can enhance their social standing. Conclusion Create products that genuinely help people and excite them. Download the PDF with the six buying triggers and the AI prompt to brainstorm product ideas. For those who want to discuss their product ideas further, please reach out via email or social media. Subscribe to the Blogger Genius Podcast for more valuable insights and to take advantage of the 14-day free trial offered by MiloTree to start selling digital products easily and affordably. By understanding and leveraging these six buying triggers, bloggers and online entrepreneurs can create compelling digital products that resonate
In this episode of Unlock Your Potential, I sit down with Facebook and Meta Ads expert, Kwadwo Sampany-Kessie, to break down the ins and outs of running successful ad campaigns. From understanding the real dangers of Facebook Ads to mastering the essential elements of your offer, this conversation is packed with actionable insights for entrepreneurs and business owners. Kwadwo dives deep into strategies for calculating your revenue per lead, the difference between warm and cold traffic, and what you need to do before launching Meta Ads. If you're not sure whether you're ready for Meta Ads, or if you're looking to scale your business and increase your prices, this episode is for you. Get ready to learn how to optimize your ad strategies and grow your business with practical examples and expert advice! Check Out More of Kwadwo's Content Here
Book a free 20-minute call with me to come up with your digital product strategy! ⚡ In my newest episode of The Blogger Genius Podcast, I welcome Sesil Ivanova, a talented artist and Instagram coach, to discuss effective strategies for growing an Instagram following. The conversation delves into the nuances of content creation, audience engagement, and the importance of authenticity in a world increasingly dominated by AI-generated content. Here, we break down the key takeaways from the episode, with actionable advice to help you elevate your Instagram game. Show Notes: MiloTree Book a FREE 20-minute call with me Sesil Ivanova Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Sesil Ivanova's Background and Growth Sesil shares her journey as an artist and Instagram creator, detailing how she has successfully built her following. She emphasizes that while many creators may aspire to produce perfect, viral content, the key to success lies in authenticity and connection with the audience. Content Creation Strategies Start with Visually Appealing Shots Sesil suggests beginning with visually appealing shots from your life. These should be both authentic and aesthetically pleasing. By layering a voiceover or relatable text over these visuals, you can tell a compelling story that resonates with your audience. Show Your Face and Share Personal Experiences She stresses the importance of showing your face and sharing personal experiences. This fosters a deeper connection with viewers. In a landscape where AI-generated content is becoming more prevalent, genuine human connection is more crucial than ever. Practical Tips for Content Creation Quality Over Quantity: Invest time in creating fewer, high-quality videos that provide real value to viewers. Understand Your Audience: Analyze your audience's desires, pain points, and interests to craft content that speaks directly to them. Storytelling and Authenticity: Focus on sharing personal experiences and insights to foster a genuine connection with your audience. The Role of Reels and Stories Reels for Broader Reach Sesil strongly advocates using Reels to reach a broader audience. Reels are designed to attract new followers and can significantly boost your visibility on the platform. Posts and Carousels for Deeper Connections While Reels can attract new followers, posts and carousels serve to deepen connections with existing followers. These formats allow you to share more detailed content and engage your audience on a deeper level. Instagram Stories for Daily Engagement Instagram Stories are a tool for daily engagement, allowing creators to share their lives and build a sense of community with their audience. Stories provide a more intimate space for sharing personal insights and fostering a sense of familiarity. Sales and Marketing on Instagram Using Instagram as a Sales Funnel While Reels can attract new viewers, Stories are more effective for nurturing relationships and ultimately driving sales. While subtle selling can occur in Reels, Stories provide a more intimate space for promoting products or services. Authenticity in Marketing Sesil emphasizes the importance of authenticity in marketing. She advises against overtly promotional content, suggesting that creators should focus on providing value and sharing their experiences. This approach builds trust and encourages followers to engage with the content and consider purchasing. Content Length and Editing Ideal Length for Reels Sesil suggests keeping Reels under a minute, ideally around 50 seconds, to maintain viewer engagement. She recommends changing visuals every second or so to keep the content dynamic and interesting. Using Your Voice Sesil shares her preference for using her voice in videos, as it helps establish a personal connection with the audience. She encourages creators to experiment with different formats, including voiceovers, text, and music, to find what resonates best with their audience. The Importance of Authenticity Vulnerability and Rawness Throughout the episode, Sesil reiterates the importance of authenticity in content creation. She believes that vulnerability and rawness can be powerful tools for connection. While polished content has its place, showing the real, unfiltered aspects of life can resonate deeply with viewers. Tailoring Content for Different Platforms Sesil contrasts the strategies for Instagram and TikTok, noting that TikTok tends to favor more raw and unpolished content. She suggests that while creators can repurpose content across platforms, they should tailor their approach to fit the unique culture and expectations of each platform. Are There Shortcut to Instagram Growth? Unfortunately no. There are no shortcuts or magic formulas for success on Instagram. Instead, it's about being genuine, providing value, and connecting with the audience on a personal level. Sesil encourages listeners to embrace their unique qualities and share their stories, as this is what will ultimately attract and retain followers. Other Related Blogger Genius Podcast episodes You'll Enjoy: Instagram Follower Growth from 2k to 100k in 4 Months with Petranka Atanasova Unlock Facebook's Hidden Potential to Build Relationships and Grow Fast with Devin Schubert The Ultimate Guide to Building a Winning Sales Funnel with Tammy Overhoff MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.
In my recent episode of the Blogger Genius Podcast, I had a conversation with Devin Schubert, a business coach specializing in leadership, team building, and innovation through a Christian lens. The episode dives deep into the strategic use of Facebook for building relationships and growing a business. Here, we break down the key takeaways and actionable advice shared during the episode. Optimizing Social Media Profiles Key Points: Profile Optimization: Devin emphasizes the importance of a well-optimized social media profile. This includes a clear and compelling bio, a professional profile picture, and a banner that communicates your brand's message. Pinned Posts: Utilize pinned posts on Facebook to highlight your story and the value you offer. A strong hook at the beginning of your pinned post can capture attention and encourage engagement. Actionable Tips: Bio and Banner: Ensure your bio succinctly describes who you are and what you do. Your banner should visually represent your brand and include a call to action or a tagline. Pinned Post Strategy: Craft a pinned post that introduces you, shares your mission, and invites followers to engage with your content. Use a compelling hook to draw readers in. Show Notes: MiloTreeCart Book a FREE 20-minute call with me Devin Schubert MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Building Relationships Before Selling Key Points: Value First: Both Devin and I stress the importance of building relationships before attempting to sell. People are unlikely to make a purchase or schedule a call if they don't know you yet. Engagement Over Sales: Focus on providing value through your posts to build trust and rapport with your audience. Actionable Tips: Content Strategy: Share valuable insights, tips, and personal stories that resonate with your audience. Avoid pushing sales too early in the relationship. Engagement Tactics: Respond to comments, ask questions, and engage in conversations to build a community around your brand. The Role of Facebook Groups Key Points: Community Building: Despite claims that Facebook groups are declining, Devin argues they remain a powerful tool for fostering community and engagement. Private Groups for Memberships: Use private Facebook groups for memberships to create a familiar and accessible space for your audience. Actionable Tips: Group Engagement: Ask engaging questions during the sign-up process to capture emails and nurture relationships. Tag new members in welcome posts and provide valuable content through videos and training sessions. Content Sharing: Regularly share resources, host live sessions, and encourage member participation to keep the group active and engaged. Engagement Strategies Key Points: Simple Communication: Devin highlights the importance of simplicity in communication and calls to action. Straightforward prompts encourage more responses and engagement. Creative Posts: Use creative and fun posts to spark conversation and engagement. Actionable Tips: Engaging Questions: Ask simple, intuitive questions that invite participation. For example, "What time do you see this post?" can generate comments and boost visibility. Fun Interactions: Create playful posts that encourage debate or sharing, such as asking whether a cup is half full or half empty. Long-Term Mindset Key Points: Patience and Consistency: Devin and I stress the importance of a long-term mindset. Building relationships and nurturing trust takes time. Avoiding Discouragement: Don't get discouraged by low engagement on business-related posts. Visibility is key, and silent observers may still be considering your content. Actionable Tips: Consistent Posting: Maintain a regular posting schedule to stay top-of-mind with your audience. Focus on Relationships: Prioritize building authentic connections over immediate sales. Trust and rapport will lead to long-term success. Email as a Central Tool Key Points: Email Marketing: While social media is great for attracting followers, building an email list is essential for nurturing relationships and maintaining control over communication. Lead Capture: Use Facebook to capture emails and grow your list. Actionable Tips: Lead Magnets: Offer valuable lead magnets, such as free guides or webinars, to encourage email sign-ups. Email Nurturing: Regularly send valuable content to your email list to keep them engaged and build trust. Content Repurposing Key Points: Master One Platform: Devin emphasizes the importance of mastering one platform before expanding to others. Repurpose Content: Repurpose content across different channels to maximize reach. Actionable Tips: Content Strategy: Focus on creating high-quality content for Facebook, then repurpose it for other platforms like Instagram and YouTube. Cross-Promotion: Promote your content across different channels to reach a wider audience. Call to Action Philosophy Key Points: Value Posts: Devin prefers to avoid calls to action in value posts, allowing the content to resonate without pressure. Strategic CTAs: Use calls to action in other types of posts to encourage engagement and interaction. Actionable Tips: Subtle CTAs: In value posts, include subtle calls to action, such as inviting comments or shares, rather than direct sales pitches. Engagement CTAs: Use clear and direct calls to action in posts designed to drive engagement, such as asking followers to join a group or sign up for a webinar. Building Trust Key Points: Engagement: Responding to comments and engaging in conversations builds trust and deepens relationships. Voice Messages: Devin finds voice messages more effective for building genuine relationships than text alone. Actionable Tips: Active Engagement: Make it a habit to respond to every comment and message. Show appreciation for your audience's participation. Personal Touch: Use voice messages in DMs to add a personal touch and build stronger connections. Conclusion This episode of the Blogger Genius Podcast offers a wealth of insights into leveraging Facebook for business growth. Devin Schubert's emphasis on mindset, consistency, and relationship-building provides a roadmap for bloggers and entrepreneurs looking to connect with their audience and drive engagement on social media. By focusing on providing value, maintaining a long-term mindset, and optimizing your social media presence, you can effectively use Facebook to achieve your business goals. For those interested in learning more about Devin and his strategies, you can connect with him on Facebook at facebook.com/shubertdevon. And for further support with your digital product strategies, reach out to me and explore the resources available through MiloTree. By implementing these strategies and focusing on authentic engagement, you can build meaningful connections that lead to business growth and personal fulfillment. Other Related Blogger Genius Podcast episodes You'll Enjoy: How Can Bloggers Prepare for a Profitable Q4 with Jillian Leslie Why Freebies Are the Secret Sauce to Email List Success with Jillian Leslie The Not-Secret Strategy to SEO Success with Bernard Meyer MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is
There is definitely a trick to running Meta ads and it can take some time to figure out how to do it. Today, on the show, Kwadwo Sampany-Kessie discusses when to run Meta ads yourself and when it's time to hire a pro. He's a successful Facebook Ads Manager and Strategy Partner and host of The Art of Online Business Podcast. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Kwadwo started his career teaching expats in China and got a reputation as “the Facebook ad guy” for creating silly videos while living there. When he and his family got stuck in Mexico during COVID-19, his business teaching Chinese crumbled (as so many did during the pandemic), and Kwadwo got a job running Facebook ads at an ad agency. Now, he has turned that into a whole new business! While in China, Kwadwo believes that he was running Facebook ads “the wrong way" and it was only when he started running them at the ad agency during COVID that he learned the right way to do it. Today, he is here to tell us all about the strategy and mindset required to run ads like a pro, the benefits of using ads, when to go with organic reach, knowing when to outsource ad management, Meta ad mistakes, and more. Free Guide: The 7 Biggest FB Ad Mistakes Course Creators Make That Burn Through $$$ and Kill Results Episode Highlights How Strategy and Mindset Can Get You Started in Ads. [0:09:56] What Ads are Doing for Course Creators and Small Business Owners. [0:16:44] Knowing When to Manage Ads Yourself and When to Use an Ads Manager. [0:22:17] Common Mistakes People Are Making with Meta Ads. [0:30:37] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
In my latest episode of The Blogger Genius Podcast, I dive deep into the transformative strategy of using email tripwires to convert new email subscribers into paying customers swiftly. Drawing from my personal experiences and insights, I share how to effectively implement tripwires and build a product ladder that maximizes revenue and customer engagement. Show Notes: MiloTreeLeads Beta MiloTreeCart Book a FREE 20-minute call with me MiloTree Pop-Up App Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify What is an Email Tripwire? An email tripwire is a low-cost offer presented immediately after a user opts in for a freebie. This strategy leverages the momentum of the subscriber's initial "yes" to entice them into making a small purchase. The concept is simple yet powerful: capitalize on the subscriber's engagement and willingness to buy by offering a compelling product at a nominal price. Key Elements of an Effective Tripwire Immediacy: The offer should be presented right after the user opts in for the freebie. This timing is crucial as it taps into the subscriber's current state of engagement. Irresistibility: The tripwire must be perceived as a steal. It should offer significant value at a low cost, making it an easy decision for the subscriber. Relevance: The tripwire should be directly related to the original freebie. This ensures that the offer aligns with the subscriber's interests and needs. Implementing Tripwires: A Case Study from Catch My Party At Catch My Party, our sister site, we offer a variety of free printable party decorations. After users opt in to receive these free printables, they are presented with an upsell for additional items in the collection, such as personalized banners and invitations, for a nominal fee. This approach not only grows our email list but also generates revenue on the back end. Steps to Create a Successful Tripwire Identify a Popular Freebie: Start with a freebie that has high demand among your audience. Create a Related Low-Cost Offer: Develop a product that complements the freebie and offers additional value. Set Up the Automation: Automate the delivery of the tripwire offer immediately after the subscriber opts in using a tool like MiloTreeLeads Test and Refine: Monitor the performance of your tripwire and make adjustments as needed to improve conversion rates. Building a Product Ladder I like to talk about this strategy using the concept of a product ladder, where each step represents a product that increases in value and price as the customer progresses. This strategic approach helps in nurturing the customer relationship and guides them through a journey of increasing value. Crafting Your Product Ladder Identify a Significant Problem: Start by understanding a major pain point in your niche. Offer a Freebie: Provide a free resource that addresses a specific aspect of the problem. Introduce a Tripwire: Offer a low-cost product that provides a more comprehensive solution. Develop Higher-Ticket Offers: Create premium products such as personalized coaching sessions, memberships, or advanced courses. Example of a Product Ladder Freebie: A fitness coach offers a free PDF on morning exercises. Tripwire: A discounted online workout session. Mid-Tier Offer: A monthly subscription to a workout program. High-Ticket Offer: Personalized coaching sessions. Testing and Refining Your Strategy It is important to test and refine each step of the product ladder. Experiment with different offers and monitor customer responses to identify what works best. Use email to build the connective tissue between each step, nurturing relationships and guiding customers through their journey. Tips for Effective Testing Test different versions of your tripwire to see which one converts better. Gather feedback from your audience to understand their needs and preferences. Use data to track the performance of your offers and make data-driven decisions. Leveraging MiloTree for Seamless Integration Our new product under our MiloTree banner, MiloTreeLeads, allows users to offer unlimited freebies and lead magnets to grow their email list. This tool can seamlessly integrate tripwires and product ladders into your email marketing strategy, making it easier to nurture customer relationships and drive business growth. Benefits of Using MiloTree Leads Unlimited Freebies: Offer a variety of lead magnets to attract different segments of your audience. Automatic Delivery: MiloTreeLeads automatically delivers your digital downloads directly to your new subscriber. Automated Tripwires: Set up automated tripwire offers to convert subscribers into customers quickly. Conclusion Email tripwires and product ladders are powerful strategies for converting subscribers into paying customers and maximizing revenue. By focusing on immediacy, irresistibility, and relevance, and by building a well-structured product ladder, you can guide your customers through a journey of increasing value. Experimentation, audience engagement, and agility are key to success in this journey. I invite everyone to explore the seamless integration of tripwires and product ladders using MiloTree's products. Please schedule a call with me to discuss your product ladder strategy and how MiloTreeCart and MiloTreeLeads can help you build a successful business. Other Related Blogger Genius Podcast episodes You'll Enjoy: #335: Why Freebies Are the Secret Sauce to Email List Success with Jillian Leslie #321: How Email Marketing Helps Bloggers Increase Ad Revenue with Cassie Noyes #299: Skyrocket Your Income: The Blogger's Guide to Cutting-Edge Email Marketing in 2023 with Kyle Stout MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-bla
Before I discuss the podcast, I'm thrilled to share some updates on MiloTreeCart. We're transitioning MiloTreeCart to a more traditional subscription model. Therefore our lifetime deal of $349 is being phased out. If you are interested in paying once and owning MiloTreeCart forever and getting a bonus one-hour coaching call with me, Jillian ($300 value), don't wait! Plus, we offer a 30-day guarantee, so there's no risk. If you want to jump on a free 20-minute exploratory call to see if MiloTreeCart is right for you, just sign up here. Additionally, we're introducing in the next two weeks, a new feature to help you offer unlimited freebies and collect email addresses effortlessly! Be on the lookout for my announcement. And now onto today's, episode... Content Strategy Will Help You Grow Online In this episode of The Blogger Genius Podcast, I'm interviewing Amanda Natividad, the VP of Marketing at SparkToro who is also a chef. We talk about current content marketing trends and strategies to get yourself noticed in the crowded online space. Amanda stresses the importance of creating original and valuable content, going beyond SEO-driven strategies to offer unique insights and expertise to build trust and credibility. Amanda recommends incorporating personal elements in your content, which is why she adds her own recipes into her marketing newsletter, showcasing her unique perspective and engaging her audience on a deeper level. Show Notes: MiloTreeCart Book a FREE 20-minute call with me Amanda Natividad Sparktoro MiloTree Pop-Up App Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Shift in Content Marketing: Originality and Personality The landscape of content marketing is evolving, with a growing emphasis on having a distinct point of view and injecting personality into content. In a crowded digital landscape, having a unique perspective can help your content stand out, sharing your own experiences, insights, and expertise. Personal stories and anecdotes can make your content more relatable and engaging. This also signals to Google and to your audience that there is a real person behind what you create. Zero-Click Content: Providing Standalone Value One of the key trends Amanda discusses is the concept of zero-click content. This involves creating content that provides standalone value on social media platforms, without necessarily driving traffic to external websites. Focusing on creating content that offers value on its own can help you build a stronger presence on social media and engage your audience more effectively. It also makes it easier for potential fans to consume your content without having to leave platforms like Instagram or Twitter. Amanda also highlights the trend of brands focusing on being people-led, showcasing the people behind the brand and building a more authentic and relatable image. Dealing with Content Theft and Maintaining a Positive Mindset Content theft is a common challenge for many marketers and bloggers. Amanda and I discuss the importance of maintaining a positive mindset and focusing on creating new and valuable content instead of dwelling on how bad it feels. This can help you stay motivated and continue to provide value to your audience. Embracing an abundance mindset by sharing your knowledge and expertise freely can help you build a stronger connection with your audience and establish yourself as a thought leader. Conclusion: Embracing Originality and Expertise The conversation between Amanda and me underscores the importance of originality, personalization, and expertise in content marketing. By understanding your audience, injecting personality into your content, and embracing new trends, you can navigate the evolving digital landscape, create more effective marketing strategies, and rise above the noise. And in the world of AI, when content becomes easier to create, you need new strategies to get noticed. Lean into your humanness and your "vibe." Other Related Blogger Genius Podcast episodes You'll Enjoy: Unleashing the Power of Selling Ebooks: Your Gateway to a Digital Empire with Jillian Leslie Secret Truths About Selling – Part 1 (Why Is It So Uncomfortable?) with Jillian Leslie Capitalize on Your “Vibe,” Use It To Grow Your Blog with Jillian Leslie MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products
As the host of The Blogger Genius Podcast, I've had the unique opportunity to delve into the intricacies of building an online business. It's a journey filled with excitement and potential, but it's not without its challenges. One of the most significant hurdles I've faced, and I know many of you can relate to, is managing stress and maintaining a healthy mindset amidst the chaos of entrepreneurship. This is why I'm sharing my top 10 stress relief secrets, which I hope you find helpful in your own life. Show Notes: Book Your FREE 20-Minute Strategy Call MiloTreeCart: Digital Product Sales Software MiloTreeCart Affiliate Program MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Reality of Online Business and Blogger Stress In the digital world, stress levels are at an all-time high. We're all constantly grappling with Google algorithm updates, the pressure of competing with AI-generated content, and the overall uncertainties of the digital landscape. It's a lot to handle, and I've felt the weight of it myself. But through my experiences, I've developed these ten habits that have been my anchor in the stormy seas of online business and that's why I recorded this solo episode. Here are my 10 tips to relieve stress as an online entrepreneur and blogger... Tip 1: Setting Boundaries for Work-Life Balance The first habit I can't emphasize enough is setting clear boundaries between work and personal time. Working from home blurs these lines, and without strict boundaries, burnout is inevitable. I've found that having specific work hours not only boosts my focus but also keeps my motivation levels high. It's about quality, not quantity. Tip 2: Prioritizing Tasks with the Eisenhower Box Next up is prioritizing tasks. The Eisenhower Box has been a game-changer for me. It's a simple yet effective method to differentiate between what's urgent and what's important. This approach has allowed me to concentrate on tasks that truly move the needle for my business, keeping the overwhelming to-do list at bay. Tip 3: Embracing Simple Tech Tools for Productivity In the realm of productivity, I'm all for using simple tech tools. The Pomodoro Technique, paired with straightforward tools like tomato-timer.com, has revolutionized my workflow. I also love Google Docs and Google Sheets even thought they're ugly! It's about finding tools that are easy to use, like MiloTreeCart, that get the job done so you will want to return to over and over again. Tip 4: The Power of Connections Another habit I hold dear is maintaining connections. Whether it's with family, friends, or business peers, nurturing relationships is vital. It's easy to feel isolated in this line of work, so building a network within your niche and leveraging the power of networking is crucial for support and growth. Tip 5: The Importance of Continual Learning I dedicate time each day to continual learning. Staying informed about online business trends and emerging technologies is non-negotiable. It's how I empower myself to adapt and thrive in an ever-changing digital environment. Tip 6: Mindfulness and Gratitude Mindfulness practices, such as expressing gratitude is central to my stress management strategy. Reflecting on blessings are not just good for my soul; they're essential for my mental clarity and well-being. Before I go to bed. Each night, I make a list in my head of all the things I'm grateful for, and it puts everything in perspective for me. Taking this time to slow down and reflect, focusing on gratitude and how far I've come and all the blessings in my life does wonders for me, so I recommend you try that as well. Tip 7: Get Moving If you're not regularly moving your body, I recommend you start. It doesn't have to be intense, but what a difference it's made in my own life, especially for me who spends a lot of hours sitting in front of my computer. It gives me energy, boosts my mood, and gets me out of my head. If you hate exercise, just try walking outside. It honestly does wonders. Tip 7: Embracing Imperfection and Setting Realistic Goals I've learned to embrace imperfection and set realistic goals. Aiming for "B minus" work and celebrating small victories helps maintain a healthy perspective on achievement. It's about progress, not perfection. And those times when I can't reach my goals I try really hard to give myself grace. I don't always achieve it, but I have realized that punishing myself doesn't help and that if I can be gentle, it's amazing how much faster I can pick myself up and try again. Tip 9: The Value of Feedback Seeking feedback from trusted sources is invaluable. It offers fresh perspectives and insights that are crucial for refining business strategies and personal growth. And as you know, I offer free 20 minute calls with bloggers and online entrepreneurs who want to start selling digital products. People tell me they get so much out of these calls because I'm unbiased. I have distance, I am fresh eyes. So, you want people close to you who can see those opportunities. If you're feeling stuck and you're ready to explore digital products. Definitely book a 20 minute call with me. Tip 10: Prioritizing Mental Well-Being I try not to sweat the small stuff. It's incredibly easy to get caught up in those minor setbacks. So what I have found is that when I fixate on these small details, I can't focus on the important goals. So I try to recognize what small in the grand scheme of things like these are the things that when I look back in a year, I won't even remember. I also try to practice letting go. I also keep my eye on the prize, which are the big goals. I think about what the tasks are that can have a real impact on my growth and my success, and I point my north star that way. Sometimes it's just remembering that with a little bit of time, the pain will dull and it will pass. Keeping perspective is key to staying in the game, even when it feels tough. Conclusion In closing, I urge my fellow entrepreneurs to prioritize mental well-being. The tips and habits I've shared are more than just strategies; they're a testament to the resilience and determination needed to navigate the entrepreneurial landscape. Remember to give yourself grace and seek support when needed. By sharing my journey, I hope to empower you to face the challenges of online business with confidence and a healthy mindset. We're in this together, and with the right habits and mindset, we can not only survive but thrive in the world of online entrepreneurship. Other Related Blogger Genius Podcast episodes You'll Enjoy: Are Limiting Beliefs and Imposer Syndrome Holding You Back with Maria Conde? How to Overcome Negative Self-Talk with Laura Fuentes Secret Truths About Selling – Part 1 (Why Is It So Uncomfortable?) with Jillian Leslie MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.Mastering Facebook Ads and Funnels with KwadwoGet ready to level up your Facebook ads game!In this episode, Kwadwo shares his expert insights on Facebook ads, launch strategies, and funnel optimization. Whether you're just starting out or looking to scale your online business, Kwadwo's practical tips and strategies will help you maximize your ad spend and drive results.Meet Kwadwo, the mastermind behind The Art of Online Business podcast and a seasoned Facebook ads manager. Specializing in serving course creators and coaches, Kwadwo helps his clients optimize their funnels and launch strategies, enabling them to work less, earn more, and live the life they aspire to.After this episode you will:- Unlock the secrets to lowering Facebook ad lead costs and boosting ROI.- Discover the winning formula for creating high-converting ad creatives, whether it's graphics or video.- Navigate common pitfalls and mistakes in Facebook ad campaign setups like a pro.- Gain clarity on the essential metrics to track for measuring the success of your Facebook ad campaigns.- Uncover the optimal timing and strategies for launching your Facebook ad campaigns for maximum impact.**Mentioned Links:**- [The Art of Online Business Podcast](podcast_link)https://www.instagram.com/quayjo/https://theartofonlinebusiness.com/Get in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDoing $10k months and want to grow to $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Popular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.
My Full Day Business Builder Seminar in Galway (early bird ticket offer ends at 23:59 tonight) https://briankeanefitness.com/business-seminar-galway Follow my business podcast - The Online Business Podcast https://open.spotify.com/show/5kEEFCKnpUYLF0S66tQIWD
Pinterest Today: Strategies and Consistency I'm excited to be interviewing Missy Lund, Pinterest manager and marketing specialist, to talk about new Pinterest traffic strategies and how to use AI to speed up your workflow. Pinterest has evolved from a simple visual search engine to a complex platform with various features like videos, story pins (now idea pins), and a focus on e-commerce. Despite these changes, my own experience with Catch My Party has taught me that sometimes, sticking to the basics, like static pins and keyword optimization, can still yield the best results. Missy echoes this sentiment, emphasizing the importance of testing and finding what works best for your unique account. The Evolution of Monetizing Knowledge Let's talk about something crucial for all content creators and bloggers: monetization. Have you ever considered selling your knowledge and expertise directly to your audience? If you're still relying solely on ads and affiliate links, it's time to rethink your strategy. In today's digital landscape, diversifying your income streams is not just smart—it's essential. That's why I'm excited to introduce you to MiloTreeCart, a game-changer for anyone looking to sell products and services effortlessly. I'm offering a free 20-minute strategy call to blow your mind with our new AI sales pages. Visit milotree.com/meet and prepare to see your business in a whole new light. With the ability to set up memberships, digital downloads, workshops, coaching, and mini-courses in under five minutes, there's no excuse not to start. Show Notes: MiloTreeCart Book a FREE 20-minute call with me Catch My Party MiloTree Pop-Up App Missy Lund Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Leveraging AI and Tools for Pinterest Success We delve into the use of AI tools like ChatGPT and Canva Magic to generate pin titles, descriptions, and even blog post ideas. Scheduling tools like Tailwind and Pinterest's native scheduler are also crucial for maintaining a consistent presence on the platform. Missy and I discuss the strategy of creating multiple pins for the same URL and spreading them out over time to maximize reach. The Art of Pin Creation Missy shares her process for creating visually appealing pins using Canva and the collage feature on Pinterest's mobile app. She highlights the importance of pin size and ratio for mobile visibility and discusses the effectiveness of combining paid and organic pins, especially for e-commerce. Video content is also on the rise, and patience is key to seeing results on Pinterest. Conclusion: Embracing Change and AI in Pinterest Marketing The importance of consistency and quality content on Pinterest cannot be overstated. The potential of AI to enhance our Pinterest strategies is something I'm particularly excited about, and I look forward to having Missy back to discuss new trends. For those eager to connect with Missy Lund and tap into her expertise, she's just an email away. And for my listeners, I invite you to experience the transformative power of AI firsthand. Book a call with me, and let's explore how we can elevate your Pinterest game together. Remember, the key to success is adaptability, consistency, and the willingness to embrace new tools and technologies. Other Related Blogger Genius Podcast episodes You'll Enjoy: AI-Driven Content and the Future of SEO with Steve Wiideman The Truth About Blogging Success: Hard Work and Risks with Faith Mariah How to Thrive in a Post-Cookie World: 5 Strategies Bloggers Need to Embrace Now MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
In this episode, [QUĀY.jo] reveals 4 valuable insights for online course creators, discussing key lessons he wishes he had learned at the beginning of his course creation journey. Also, you'll learn why overcoming 'knowledge bias' is essential for teaching beginners, and how this bias might be preventing you from effectively reaching them. Sign up for your FREE 30-day trial with KajabiLinks from this episode:Subscribe to The Art of Online Business's YouTube ChannelGet The Lead Gen Cheat Code: The Easiest Way To Get High Quality, Affordable Leads Without Paying for a Facebook Ads ManagerDownload the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Also, discover helpful Kajabi tips for managing customer expectations and fostering a focused learning environment.This episode is full of easy-to-use ideas, great for experienced creators wanting to make their courses even better. Tune in for real, useful advice to upgrade your online course skills!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo's website for Facebook Ads helpLearn about the online business software Rick and Kwadwo recommend and useVisit Kwadwo's website to learn how he can hire a VA for youSay hi to Kwadwo on InstagramRick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeTimestamps:00:00 - Introduction00:27 - Integrating feedback loops01:13 - Overcoming knowledge bias02:34 - Managing customer expectations in Kajabi03:30 - Leveraging onboarding questionnaires for course improvement05:43 - Engaging in Live Q&A sessionsHead to Kwadwo's website https://quayjo.com tohave Kwadwo review your ads, ads strategy or funnel or tobook a call to talk with him about his ads management services.
In today's episode, I dive into the secrets of maximizing webinar registrants' engagement by evaluating a real-life case study with my client and exploring the crucial elements of creating powerful webinar funnels.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links from this episode:Subscribe to The Art of Online Business's YouTube ChannelGet The Lead Gen Cheat Code: The Easiest Way To Get High Quality, Affordable Leads Without Paying for a Facebook Ads ManagerDownload the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Discover how minor tweaks in email content and visual elements can significantly elevate engagement rates and bridge the gap between content and conversion.Tune in to hear the inside scoop on making it easy for your webinar registrants to engage and convert.Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo's website for Facebook Ads helpLearn about the online business software Rick and Kwadwo recommend and useVisit Kwadwo's website to learn how he can hire a VA for youSay hi to Kwadwo on InstagramRick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeTimestamps:00:00 - Introduction01:41 - Problem with low webinar viewership in the funnel03:52 - Strategy for email sequences in marketing05:21 - Discussion on color psychology in marketing08:53 - Strategies for effective email marketing10:05 - Avoiding redundancy in email content10:47 - Focusing email content on the webinar's core message11:40 - Teasing webinar content in emails like movie trailers13:14 - Advice on funnel optimizationHead to Kwadwo's website https://quayjo.com tohave Kwadwo review your ads, ads strategy or funnel or tobook a call to talk with him about his ads management services.
In this episode, Rick Mulready reveals the exciting new direction he's taking his business. Rick doesn't just discuss the potential of AI; he breaks it down into a practical, step-by-step approach accessible to all online business owners.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links from this episode:Subscribe to The Art of Online Business's YouTube ChannelGet The Lead Gen Cheat Code: The Easiest Way To Get High Quality, Affordable Leads Without Paying for a Facebook Ads ManagerListen to Rick's 'The AI-Powered Business' podcastAdding another layer to the AI journey, Rick, in collaboration with AI expert Rachel Woods, introduces his latest venture: The AI-Powered Business podcast.Tune in for this exciting episode and empower yourself to take your business to the next level with AI.Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo's website for Facebook Ads helpLearn about the online business software Rick and Kwadwo recommend and useVisit Kwadwo's website to learn how he can hire a VA for you:https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramRick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeTimestamps:00:00 - Introduction00:52 - Rick's sabbatical led to new plans03:26 - AI tools streamline business and save time08:17 - Reinspired by different aspect of online business12:30 - Partnering to simplify AI for non-technical people14:36 - Using AI to streamline Facebook ad process18:18 - Big plans for my new company, revenue sources20:18 - I made a basic website myself with AI24:40 - Delay due to desire for relevant questions26:56 - New podcast coming soonHead to Kwadwo's website https://quayjo.com tohave Kwadwo review your ads, ads strategy or funnel or tobook a call to talk with him about his ads management services. Download your free Facebook Lead Gen Ads Setup Checklist! Click here to subscribe to The Art Of Online Business's YouTube channel so you can see the funnel fixing advice!
Today, I'm excited to share five online strategies that not only altered my online business trajectory but can also revolutionize your approach and propel your success in the digital realm. From pre-validating courses to navigating the power of group coaching and mastering YouTube's search game, each strategy is a testament to the evolution of my online journey. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links from this episode:Subscribe to The Art of Online Business's YouTube ChannelLearn about the online business software Rick and Kwadwo recommend and useGet The Lead Gen Cheat Code: The Easiest Way To Get High Quality, Affordable Leads Without Paying for a Facebook Ads ManagerJoin me as I unwrap the lessons learned and provide actionable tips for transforming your online business landscape.Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo's website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramRick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeTimestamps:00:00 - Introduction01:47 - 1st: Pre-validating a course06:51 - 2nd: Group coaching10:53 - 3rd: Ranking videos in YouTube search14:37 - 4th: Coaching skills for business growth17:44 - 5th: Running effective Facebook adsDownload your free Facebook Lead Gen Ads Setup Checklist! Click here to subscribe to The Art Of Online Business's YouTube channel so you can see the funnel fixing advice! Black Friday Deal! Get 50% off the suite of courses!• Lead Gen Cheat Code• Tripwire Mastery• Funnel Optimization Blueprinthttps://quayjo.com/blackfriday
Are you looking for ways to boost your brand's credibility, trustworthiness, and long-term success? We're thrilled to welcome back social proof expert, Brittany Herzberg, for an insightful discussion. Together, we delve into the world of testimonials, case studies, and more. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links from this episode:Subscribe to The Art Of Online Business YouTube Channel Download Brittany's Client Testimonial Guide here.Voxer Brittany to get her guide: @BEEHERE This episode goes beyond the realm of reviews, offering you valuable insights into how to effectively leverage social proof for your brand's long-term success. You definitely don't want to miss this!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo's website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramRick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeTimestamps:00:00 - Introduction00:00 - About Brittany Herzberg 06:18 - SEO helps your copy get found online09:19 - Use stories to build instant trust11:18 - Trust through SEO keywords attracts and convinces13:07 -Simplify questions and be specific for success18:58 - Craft case study with SEO, keywords; story format connects with readers21:37 - SEO + story + social proof = magic marketing combination25:14 - Optimize content with post-analysis adjustments27:11 - Notify person, get feedback, update case study30:27 - Improving social proof through easy testimonials requests35:19 - Capture audio and transcribe, ask for testimonials37:42 - No need to dress up for Voxer42:52 - Email as social proof; positive reinforcement received45:09 - Blind web developer helps improve website accessibilityDownload your free Facebook Lead Gen Ads Setup Checklist! Click here to subscribe to The Art Of Online Business's YouTube channel so you can see the funnel fixing advice! Black Friday Deal! Get 50% off the suite of courses!• Lead Gen Cheat Code• Tripwire Mastery• Funnel Optimization Blueprinthttps://quayjo.com/blackfriday
Join me for an insightful episode where I break down a top funnel and unveil the secrets behind a successful lead magnet to tripwire strategy. I delve into the intricacies of Mai-kee Tsang's funnel, exploring every facet from the compelling opt-in page to the irresistible tripwire offer. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links Mentioned in this Episode:Visit Mai-Kee's Be Our Podcast Guest GuideSign up for ThriveCartGet The Lead Gen Cheat CodeJoin Kwadwo's Tripwire Mastery Course and turn leads into profits! Get Your Funnel Reviewed by KwadwoWhether you're a seasoned marketer or just starting, this episode offers key takeaways to enhance your funnel game and impact your online business strategy significantly.Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo's website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramRick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeTimestamps:00:00 - Introduction01:31 - Kwadwo's reaction to Mai-Kee's opt-in page05:00 - Engaging copy and outcome-focused language06:32 - Personality-infused call-to-action button08:25 - Exploring the tripwire offer11:52 - Seamless transition to the checkout page17:16 - The opportunity for upsells in the funnel18:47 - Get your funnel reviewedClick here to subscribe to The Art Of Online Business's YouTube channel so you can see the funnel fixing advice! Discover the online business software Kwadwo uses so you can kick analysis paralysis to the curb and continue growing your online business:https://quayjo.com/toolsofthetrade
In this episode, we'll dive into the world of Facebook ad costs and reveal how you can slash them by a whopping 40% or even more! We'll explore the power of a compelling tripwire (a.k.a. welcome offer) and its potential to make a significant impact on your ad spend. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Subscribe to the The Art of Online Business's YouTube ChannelLearn about the online business software Rick and Kwadwo recommend and useGet The Lead Gen Cheat Code: The Easiest Way To Get High Quality, Affordable Leads Without Paying for a Facebook Ads ManagerAlso, we'll share real-life examples of successful welcome offers that have generated remarkable results for our clients. Whether you're an experienced marketer or just starting out, these insights can make a significant difference in optimizing your advertising budget.Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo's website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramRick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeTimestamps:00:00 - Introduction00:20 - Reducing ad costs: strategy, tripwire concept04:26 - Real estate opt-in page, lead magnet offer08:41 - How a thank you page should look and some use pre-made templates 11:01- Fixing funnel questions13:39 - Paying for leads is worth it18:18 - Landing page lacks clear call-to-action button20:40 - Textbook example of not closing the loop24:06 - Recap lead magnet, welcome offer, bump offer30:30 - Funnel reduces ad costsBlack Friday Deal! Get 50% off the suite of courses!• Lead Gen Cheat Code• Tripwire Mastery• Funnel Optimization Blueprinthttps://quayjo.com/blackfriday Discover the online business software Kwadwo uses so you can kick analysis paralysis to the curb and continue growing your online business:https://quayjo.com/toolsofthetrade
In this episode, I take an in-depth look at Sean Cannell's 5-Day YouTube 1K Challenge funnel, analyzing each step of the registration process, upsells, follow-up & sales emails, and more. I analyzed exactly how he engaged and guided participants every step of the way.Links from this episodeBlack Friday Special 50% Off Kwadwo's Facebook Ads lead generation courseGet your funnel reviewed: https://www.quayjo.com/fixmyfunnelKnow more about Sean Cannell: https://www.seancannell.comExplore Sean's course registration page: https://courses.seancannell.com/youtube-1k-challenge-sign-up-october-2023Sean Cannell, the brains behind Think Media and a renowned expert in the field of YouTube and online content creation, has put together a compelling challenge that promises to accelerate your YouTube journey.In this episode, you'll learn:An analysis of the upsell offers and how they were presentedIdentification of best practices for running a successful online challengeTactics for engaging participants and guiding them through the processPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo [QUĀY.jo] Sampany-Kessie's Links:Have your funnel reviewed by Kwadwo! (best viewed on laptop)Grab one of the 50 Facebook Ads Lead Gen Cheat Code presale discount spots!Visit Kwadwo's website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramTimestamps:00:00 - Introduction01:44 - Sean Cannell's Challenge Funnel05:30 - Analyzing the registration process14:29 - YouTube challenge: Get 1k+ subscribers easily17:09 - Engage audience with testimonials21:53 - Support team members facing illness or crisis26:16 - Juicy bonus attracts new members towards goals34:48 - Course objections addressed through testimonials and exampleBlack Friday Deal! Get 50% off the suite of courses!• Lead Gen Cheat Code• Tripwire Mastery• Funnel Optimization Blueprinthttps://quayjo.com/blackfriday Discover the game-changing tools Kwadwo & Rick trust. Unlock them for your business: https://quayjo.com/toolsofthetrade
As your business grows, so do the demands on your time and energy. The very thing you've nurtured and cultivated now requires more than just your solo efforts to thrive. In this episode, we dive deep into the concept of a second-in-command and explore why it can be the next critical step in taking your business to new heights. To shed light on this topic, we've invited Kara Barnes, a seasoned expert in fractional integration and CEO of Backstage Ops, to share her invaluable insights.During our conversation, Kara unravels the reasons, benefits, and signs that indicate your business is ready for a second-in-command. She also provides practical strategies for enhancing accountability and fostering a culture of ownership within your organization.In this episode, you'll learn:The importance of accountability in teams and businessesHow to design a second-in-command relationshipThe financial readiness required for leadership rolesPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo [QUĀY.jo] Sampany-Kessie's Links:Have your funnel reviewed by Kwadwo! (best viewed on laptop)Grab one of the 50 Facebook Ads Lead Gen Cheat Code presale discount spots!Visit Kwadwo's website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramKara Barnes's Links:Book a call with KaraKnow more about Kara BarnesVisit Backstage OpsTimestamps:00:00 - Introduction02:18 - About Kara Barnes03:05 - The role of vision in integration and scalability06:42 - The value of fractional experts in small business success11:56 - Operations and metrics: keys to success14:00 - Measuring operational success in business18:07 - The importance of accountability for small businesses22:22 - The benefits of hiring a manager for improved results23:20 - Elevating your business with higher-level support27:45 - How an integrator can help build a successful business funnelBlack Friday Deal! Get 50% off the suite of courses!• Lead Gen Cheat Code• Tripwire Mastery• Funnel Optimization Blueprinthttps://quayjo.com/leads Get ThriveCart for life: https://rickmulready.com/thrivecart Discover the game-changing tools Kwadwo & Rick trust. Unlock them for your business: https://quayjo.com/toolsofthetrade
Is your webinar content missing the magic touch that converts cold prospects into hot sales? Find out how Karin Carr generates over 11x ROI with her webinar strategies!Links mentioned in this episode:https://youtube.com/@theartofonlinebusiness https://quayjo.com/toolsofthetradehttps://quayjo.com/leadsIn the past two Funnel Fix Fridays, we reviewed how Karin Carr's landing page and funnel convert - now we dive into her webinar secrets.I'll be reviewing Karin's Evergreen webinar and the highly profitable funnel behind her Facebook ads lead generation strategy. Karin is generating thousands of dollars per month from this webinar alone, and I'll share my key takeaways from analyzing her webinar.Join me as I break down Karen's webinar slide deck, sales pitch tactics, bonuses, and more. You'll walk away with strategies to boost your own webinar conversions!So, tune in and prepare to level up your webinar game and boost your Facebook ads ROI!In this episode, you'll learn:The structure and engagement elements of Karin's webinarStrategies for creating genuine urgency in your offersHow to use bonuses to enhance your webinar offerPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo [QUĀY.jo] Sampany-Kessie's Links:Have your funnel reviewed by Kwadwo! (best viewed on laptop)Grab one of the 50 Facebook Ads Lead Gen Cheat Code presale discount spots!Visit Kwadwo's website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramTimestamps:00:00 - Introduction04:17 - Using webinars to generate leads08:11 - Creating a sense of alignment with the viewer15:40 - Addressing common myths and misconceptions18:19 - Pitch and client testimonial23:39 - The importance of guarantees in marketing27:43 - Webinar optimization strategiesGet ThriveCart for life: https://rickmulready.com/thrivecart Grow your email list by following the exact steps Kwadwo uses to run Facebook lead generation ads for his clients!https://quayjo.com/leads Feeling overwhelmed by software choices? Go see what Kwadwo and Rick use. Check out: https://quayjo.com/toolsofthetrade
In this episode, we delve deep into the captivating story of Kwadwo's journey from ideation to successfully pre-selling his Facebook ads lead generation course, the Lead Gen Cheat Code. We discuss the power of effective messaging, team delegation, and the technical challenges he encountered along the way. Links mentioned in this episode:https://youtube.com/@theartofonlinebusiness https://quayjo.com/toolsofthetradehttps://quayjo.com/leadsYou'll hear about Kwadwo's approach to creating a winning sales page, his strategy for pre-selling the course, the value of delegating to a remote team, and even some technical challenges he had to navigate. We're also spilling the beans on the tools and software that made it all possible.Whether you're an aspiring online course creator or a digital marketer looking to up your game in the world of Facebook advertising, this episode is a goldmine of knowledge. Listen now, and let Kwadwo's journey inspire and guide you in your own course-creation endeavors.In this episode, you'll learn:The importance of trusting your team and delegating effectively.The power of pre-validation and pre-selling courses.How to create a clear promise for your course and boost sales.Please support the podcast by giving an honest Rating/Review for the show on iTunes!Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo [QUĀY.jo] Sampany-Kessie's Links:Have your funnel reviewed by Kwadwo! (best viewed on laptop)Grab one of the 50 Facebook Ads Lead Gen Cheat Code presale discount spots!Visit Kwadwo's website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramTimestamps:00:00 - Introduction01:51 - Pre-Selling: Validating your course idea03:44 - Behind-the-scenes strategies 08:16 - Early member input shapes the course10:34 - The challenge of defining your course promise13:21 - Target audience: Course creators under $150K revenue18:38 - Crafting a high-converting sales page with ChatGPT20:28 - Turning a disappointing experience into a creative launch25:02 - The value of live calls 27:14 - The pitfalls of false scarcity, delegation, and growth34:08 - Hiring right, delegating wisely, and learning along the way38:33 - Quarterly updates and lead generation with Facebook ads40:37 - The rollercoaster ride of working with founding membersGet ThriveCart for life: https://rickmulready.com/thrivecart Feeling overwhelmed by software choices? Go see what Kwadwo and Rick use. Check out: https://quayjo.com/toolsofthetrade
In the fast-moving world of online marketing, the key to success often boils down to creating and perfecting effective sales funnels. Karin Carr, a real estate expert, has certainly figured out how to make every dollar she invests bring back an impressive $11 in return.Get the new Funnel Leak Finder spreadsheet so you can discover the part of your funnel that needs fixing!Now, let's take a closer look at what makes her funnel so remarkable.We're continuing our review of Karin Carr's incredible funnel. We'll explore how she manages to turn every dollar she spends into $11. As her ads manager, I can tell you that her funnel is truly impressive.We'll discuss the amazing 40% upsell conversion rate in Karin Carr's funnel, which is way higher than the usual 5-10%. Then, we'll dig into her checkout page and the powerful words she uses to convince potential buyers. We'll also take a look at her order bump and how it perfectly matches her main offer, making it an irresistible upsell.If you're eager to learn how to make more money from each lead and create a high-converting funnel like Karin Carr's, you won't want to miss this episode. Tune in and discover the strategies behind her success.In this episode, you'll learn:The secrets behind Karin Carr's 40% upsell conversion rateEffective strategies for checkout page and order bump optimizationThe importance of earnings per lead in measuring funnel successPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo [QUĀY.jo] Sampany-Kessie's Links:Have your funnel reviewed by Kwadwo! (best viewed on laptop)Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo's website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramTimestamps:00:00 - Introduction00:30 - The challenges of funnels in online course businesses.02:05 - Recap of part 1 04:16 - Analysis of Karen Carr's checkout page and order bump.06:33 - Detailed review of Karen Carr's upsell page and its content.08:27 - Discussion of the order bump and its alignment with the core offer.11:23 - Discussion on the high conversion rate of Karen Carr's upsell.15:51: Discussion of the pricing strategy and psychology behind it.18:43 -Final thoughts on analyzing funnel data and the importance of focusing on your own improvement.Get ThriveCart for life: https://rickmulready.com/thrivecart Feeling overwhelmed by software choices? Go see what Kwadwo and Rick use. Check out: https://quayjo.com/toolsofthetrade
Have you ever thought about how AI, like ChatGPT, is changing the way we do business in big ways?For online course creators, this is huge! It's not just talk - it really works. Kwadwo [QUĀY.jo] found out just how powerful it can be. He used ChatGPT to make a sales page, and it took only 30 minutes! Doing this the usual way could take hours, and hiring someone else to do it could cost a lot of money.In this episode, Kwadwo shares the specific prompts he used with ChatGPT and delves into his process of training the AI to capture his unique voice and style. It's an enlightening look at how we, as course creators, can guide AI to produce engaging and on-brand content.If you're interested in downloading the free ChatGPT prompt guide, visit Rick Mulready's website.Yet, as intuitive as AI might be, the human touch remains irreplaceable. He talks about how important it is to check the work that AI does, making sure it fits his brand and speaks to his audience in just the right way.In this episode, you will learn:Using AI tools like ChatGPT can significantly streamline and automate business processes, saving time and money.Training ChatGPT to write in your tone of voice and style is crucial for achieving the desired output.ChatGPT prompts to create email sequences and upsell pages.Please support the podcast by giving an honest Rating/Review for the show on iTunes!Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo [QUĀY.jo] Sampany-Kessie's Links:Have your funnel reviewed by Kwadwo! (best viewed on laptop)Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo's website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramTimestamps:00:00 - Introduction01:08 - Quick Sales Page with ChatGPT04:19 - Analyzing and Training ChatGPT's Tone to Fit your Style09:51 - ChatGPT Prompts to Optimize your Sales Page Content11:08 - Importance of Audience Description13:16 - Crafting a Sales Page with ChatGPT24:36 - ChatGPT for Course Title Suggestions28:45 - Using ChatGPT to Streamline Email CampaignsGet ThriveCart for life: https://rickmulready.com/thrivecart Grow your email list by following the exact steps Kwadwo uses to run Facebook lead generation ads for his clients!https://quayjo.com/leads Feeling overwhelmed by software choices? Go see what Kwadwo and Rick use. Check out: https://quayjo.com/toolsofthetrade
Evergreen webinar funnels are a challenge for many online course creators. Designing a high converting landing page and troubleshooting all the other variables to make a funnel profitable with Facebook ads can become overwhelming.In this episode, we dig into a case study featuring Karin Carr, a successful video marketing course creator and CEO of a 7-figure coaching business. Karin transformed her real estate success using YouTube videos into a thriving online course & coaching empire. Through her journey, she discovered the power of webinars to scale her offers.We examine Karin's evergreen webinar funnel to understand how it converts at 11x her ad spend! Additionally, we unveil a game-changing metric for webinar success.For those striving to master their webinar funnel, especially if you're a course creator like Karin, this episode holds the keys to maximizing retention and boosting conversions in the first stages of a funnel. Next week you'll learn about how to improve key metrics in the final stages of a funnel.In this episode, you'll learn:• The best practices for designing a high converting opt-in page.• The power of "on-demand" webinars.Please support the podcast by giving an honest Rating/Review for the show on iTunes!Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo [QUĀY.jo] Sampany-Kessie's Links:Have your funnel reviewed by Kwadwo! (best viewed on laptop)Grab one of the remaining Facebook Ads Lead Gen Cheat Code presale discount spots!Visit Kwadwo's website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramTimestamps:00:00 - Introduction: Importance of webinar timing choice.02:30 - Problem of having too many webinar choices.03:40 - Strategies to optimize the opt-in rate using Karin Carr's landing page.15:30 - Examining sales conversion and show-up rates.18:00 - Using ChatGPT in analyzing webinar attendee engagement.16:45 - Importance of the webinar's sales pitch start time and its effectiveness.Get ThriveCart for life: https://rickmulready.com/thrivecart Kwadwo's Online Business Tools Revealed! Rick & I often chat about them. Curious? Dive in:https://www.quayjo.com/toolsofthetrade
Have you ever faced a major setback in your business? A moment that forces you to reevaluate how you're spending your time and resources? [QUĀY.jo] recently found himself in precisely that situation after a serious bike accident and subsequent major surgery. However, rather than letting this setback hinder his business, [QUĀY.jo] took it as an opportunity to reevaluate his priorities and achieve remarkable success. He's not one to back down from a challenge, even when dealing with a major setback. During his recovery period, he embarked on the "$100k Months in 100 Days Challenge." This challenge compelled him to streamline his daily work routine and focus solely on the highest revenue generating tasks.Subscribe to Kwadwo's YouTube channel to follow along as he does the 100 days to $100k months challenge!In addition to the challenge, we also explore how he built a team that stepped up in his absence, highlighting the importance of delegation and trust in the success of his business. In this episode, you'll learn:Kwadwo's approach to managing his limited 3-hour workdayStrategies for building and managing a resilient teamTips for navigating challenges and setbacks in businessPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo [QUĀY.jo] Sampany-Kessie's Links:Have your funnel reviewed by Kwadwo! (best viewed on laptop)Grab one of the 50 Facebook Ads Lead Gen Cheat Code presale discount spots!Visit Kwadwo's website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramTimestamps:00:00 - Introduction02:12 - Quayjo's bike accident06:24 - Team's response to Quayjo's accident11:46 - Effective hiring and team bonding strategies.13:45 - Quayjo's service for assisting with hiring16:11 - Quayjo's $100k Months in 100 Days challenge21:01 - Lessons Learned from the Experience23:47 - Track your energy and time spent wisely Get one of the remaining Lead Gen Cheat Code Facebook Ads course presale discount spots before the course launches on Monday October 23rd.Visit https://quayjo.com/leads to secure one of the remaining spots. Want a seat at The Table? Visit https://quayjo.com/thetable Kwadwo's Online Business Tools Revealed! Rick & I often chat about them. Curious? Dive in:https://www.quayjo.com/toolsofthetrade
Many of us, online course creators, grapple with the fear of delegation. That nagging thought that no one else can do the job as well as we can often looms large in our minds. But what if, in succumbing to this fear, we're missing out on a more efficient and sustainable way to grow our businesses? This is the central question I aim to tackle in this episode.As a fellow course creator, I've frequently found myself entangled in the whirlwind of tasks, spanning content creation, marketing, and business management. However, a recent personal experience has sparked a significant shift in my perspective on time management and delegation.In this episode, I'll delve into the heart of this realization. I'll explore the fear that impedes us from delegating and the prevailing belief that we can execute tasks better on our own. Also, I'll uncover the essential tasks that course creators should concentrate on to expedite business growth.If you're a course creator wearing too many hats and feeling the weight of it all, this episode is tailor-made for you. It's an invitation to embrace the transformative potential of delegation and to prioritize tasks that genuinely drive your business forward.In this episode, you'll learn:The fear of delegating and its impact on business growthThe concept of hiring to buy back timeKey tasks for course creators to focus on for scalabilityRick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo [QUĀY.jo] Sampany-Kessie's Links:Have your funnel reviewed by Kwadwo! (best viewed on laptop)Grab one of the 50 Facebook Ads Lead Gen Cheat Code presale discount spots!Visit Kwadwo's website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to follow along as he does the 100 days to $100k months challenge!Timestamps:00:00 - Introduction00:40 - The problem of spending too much time on business01:39 - Personal experience: Bike crash and recovery02:58] - The importance of delegating05:54 - The suggestion of hiring a ghostwriter09:22 - The price of time and sacrifices09:47 - Trusting your team to delegate11:32 - The importance of focusing on high-value tasks15:30 - Letting go and delegating16:58 - The freedom and fear of delegationLeverage QUĀY.jo's three years of Facebook Ads experience to double your leads and set up your lead gen ads in days (not weeks) with the confidence to lower your lead costs like an expert. Become a Founding Member of the Lead Gen Cheat Code Facebook Ads course.Visit https://quayjo.com/foundingmember to secure one of the remaining spots. Kwadwo's Online Business Tools Revealed! Rick & I often chat about them. Curious? Dive in:https://www.quayjo.com/toolsofthetrade
The question that looms large for online course creators and coaches is - should you jump on the podcast bandwagon?To help answer this, we've invited Travis Albritton, the founder of Honest Marketing. With a wealth of experience in producing, promoting, and optimizing podcasts, Travis has been instrumental in guiding numerous entrepreneurs and businesses to success in the podcasting realm. His agency, Honest Marketing, takes the heavy lifting off your shoulders by specializing in podcast production, enabling clients to concentrate on their primary business.In this episode we discuss the advantages and challenges of podcasting, strategies to bolster listener engagement, and introduce you to technical tools that can smoothen the journey for aspiring podcasters.In this episode, you'll learn:Whether YouTube should be part of your podcasting strategyPodcast production and recording tipsPrinciples for a successful podcast Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo [QUĀY.jo] Sampany-Kessie's Links:Have your funnel reviewed by Kwadwo! (best viewed on laptop)Grab one of the 50 Facebook Ads Lead Gen Cheat Code presale discount spots!Visit Kwadwo's website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to follow along as he does the 100 days to $100k months challenge!Travis Albritton's Links:Visit Honest PodcastsDownload this FREE guide to start your podcastListen to Honest MarketingConnect with TravisTimestamps:00:00 - Introduction01:20 - Podcasting in 2023: Is it too late?10:11 - Why podcast? Find your unique niche13:53 - Podcast as conversation accelerator for purchase decisions19:48 - Intimate experience listening to podcasts while walking21:01 - Video and audio options for podcasting28:11 - Paid traffic, SEO, YouTube in podcasting strategy35:53 - Start with audio, consider adding video later37:13 - ProductioLeverage QUĀY.jo's three years of Facebook Ads experience to double your leads and set up your lead gen ads in days (not weeks) with the confidence to lower your lead costs like an expert. Become a Founding Member of the Lead Gen Cheat Code Facebook Ads course.Visit https://quayjo.com/foundingmember to secure one of the remaining spots. Head to Kwadwo's website https://quayjo.com tohave Kwadwo review your ads, ads strategy or funnel or tobook a call to talk with him about his ads management services. Kwadwo's Online Business Tools Revealed! Rick & I often chat about them. Curious? Dive in:https://www.quayjo.com/toolsofthetrade
As you know, data is crucial in any online business, and we all want to know what stats to track for our funnels and launches. In response to the questions we receive from our listeners, we've decided to dedicate our Friday episodes to Funnel Fix Fridays.During these episodes, we'll dive deep into a carefully chosen funnel, providing you with invaluable insights, actionable recommendations, and proven strategies to enhance its overall effectiveness.If you'd like to have your funnel reviewed, simply head over to quayjo.com/fixmyfunnel.This is your chance to get expert insights. Whether you have a lead magnet funnel, a webinar funnel, or any other kind, you'll walk away with ideas and improvements directly applicable to your business.So, don't miss out on Funnel Fix Fridays, where inspiration and practical strategies await.In this episode, you'll learn:The importance of tracking stats in your online businessBenchmarks to aim for when it comes to funnel optimizationTips for improving your own funnel based on the numbersRick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo [QUĀY.jo] Sampany-Kessie's Links:Have your funnel reviewed by Kwadwo! (best viewed on laptop)Become a Facebook Ads Lead Gen Cheat Code Founding Member!Visit Kwadwo's website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!Timestamps:00:00 - Introduction02:54 - Details on the information needed for a funnel review05:19 - The importance of tracking key statistics06:57 - Email open rates and click-through rates08:59 - The value of funnel dataPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Leverage QUĀY.jo's three years of Facebook Ads experience to double your leads and set up your lead gen ads in days (not weeks) with the confidence to lower your lead costs like an expert. Become a Founding Member of the Lead Gen Cheat Code Facebook Ads course.Visit https://quayjo.com/foundingmember to secure one of the remaining spots.
Perfectionism is a double-edged sword. On one hand, it can drive us to excel and strive for excellence in our personal and professional lives. On the other hand, it can lead to stress, anxiety, and a constant fear of failure. Many entrepreneurs and individuals struggle with perfectionism, and it can be a significant obstacle to success.In this episode, we delve deep into the world of perfectionism with our guest, Nicole Baker Holleman, a coach specializing in helping high achievers overcome this challenge.Join us as we explore the struggles of simply showing up, the crucial role of setting boundaries, and practical strategies for breaking down goals to avoid falling into the perfectionist trap.Tune in now to learn how to kick perfectionism to the curb with the wisdom of our guest, Nicole Baker Holleman, and start making real progress.In this episode, you'll learn:How to break free from the pressure of perfectionismThe importance of setting boundaries and being kind to yourselfPractical strategies for finding uninterrupted time to focus on your workRick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo [QUĀY.jo] Sampany-Kessie's Links:Become a Facebook Ads Lead Gen Cheat Code Founding Member!Visit Kwadwo's website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!Nicole Baker Holleman's Links:Visit Nicole's websiteDM Nicole on InstagramSubscribe to Imperfect Success PodcastTimestamps:00:00 - Introduction02:21 - Growing up as a high achiever07:24 - Being the best in the room13:18 - Signs of perfectionism17:32 - The different aspects of coaching calls27:29 - Milestone goals31:25 - The power of day theming36:50 - Day-to-day operations in the business40:57 - Managing work with multiple kids44:48 - Connect with Nicole Baker Holleman Please support the podcast by giving an honest Rating/Review for the show on iTunes!Leverage QUĀY.jo's three years of Facebook Ads experience to double your leads and set up your lead gen ads in days (not weeks) with the confidence to lower your lead costs like an expert. Become a Founding Member of the Lead Gen Cheat Code Facebook Ads course.Visit https://quayjo.com/foundingmember to secure one of the remaining spots.
Ever wondered about the dynamics of your team and how its structure could be hindering your business' growth? With a focus on loyalty's impact on business, we'll delve into a real-life case study of a business where an over-loyal team member was an obstacle to growth and development.You'll discover how the GWC framework can help assess your team's skills and motivation. We'll also unravel how this information can pinpoint organizational needs and address any misalignment. And as a cherry on top, I'll let you in on a personal story that will illuminate how to make the tough decisions that can set your business on the path to success.In this episode, you'll learn:The impact of loyalty on businessReal-life case study of an over-loyal team member hindering your business' growth.Exploring team dynamics and their impact on business.Introducing the GWC framework for assessing team skills and motivation.Using the framework to pinpoint organizational needs and address misalignment.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo [QUĀY.jo] Sampany-Kessie's Links:Become a Facebook Ads Lead Gen Cheat Code Founding Member!Visit Kwadwo's website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!Please support the podcast by giving an honest Rating/Review for the show on iTunes!Leverage QUĀY.jo's three years of Facebook Ads experience to double your leads and set up your lead gen ads in days (not weeks) with the confidence to lower your lead costs like an expert. Become a Founding Member of the Lead Gen Cheat Code Facebook Ads course.Visit https://quayjo.com/foundingmember to secure one of the remaining spots.
Achieving six figures while only working four days a week sounds like an impossible feat for most business owners. But for entrepreneurs who have a proven system and determination, that reality isn't too far from them. Our special guest for today's episode is a perfect example of this achievement! We're fortunate to have Jill Wise here to tell us how she was able to make a six-figure income through her online entrepreneurial ventures. And here's the surprising part—she doesn't even have to grind 24 hours, 7 days a week. She effortlessly makes time for vacations and gym workouts. On top of it all, she manages to do what's most important for her now and that is to be a mother.Now, you might be thinking, ‘How is that even possible when I have so many things on my calendar?' The answer, as Jill puts it, is to create your ideal calendar. It all boils down to designing the life that you really want and creating a system that will help you get there. If achieving six-figure years without sacrificing the quality of your life interests you, then you need to pay attention to Jill Wise. Tune in to discover her secrets to developing efficient systems, building strong client relationships, and optimizing your 6-Figure Calendar.In this episode, you'll learn:Why you need to cut out things that don't matter in your lifeHow to design your ideal calendarSystems to help you achieve six-figure yearsRick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo [QUĀY.jo] Sampany-Kessie's Links:Become a Facebook Ads Lead Gen Cheat Code Founding Member!Visit Kwadwo's website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!Jill Wise's Links:Visit Jill's websiteCheck out The 6-Figure ScheduleTimestamps:00:00 — Introduction04:30 — Running the business while working as a mother07:45 — The need to create an ideal calendar11:00 — Envisioning the life you want14:10 — Flexibility in calendar17:35 — How Jill's calendar influences everything22:53 — Systems to help you achieve six figures in a year24:43 — Reflections on tough times in doing business28:57 — Why entrepreneurship was the route Jill took32:29 — Means and ways to connect with peoplLeverage QUĀY.jo's three years of Facebook Ads experience to double your leads and set up your lead gen ads in days (not weeks) with the confidence to lower your lead costs like an expert. Become a Founding Member of the Lead Gen Cheat Code Facebook Ads course.Visit https://quayjo.com/foundingmember to secure one of the remaining spots. Head to Kwadwo's website https://quayjo.com tohave Kwadwo review your ads, ads strategy or funnel or tobook a call to talk with him about his ads management services.
Facebook, with its massive user base and sophisticated advertising platform, remains a go-to platform for businesses looking to connect with their target audience. However, as the digital landscape continues to evolve, so do the strategies that work best for Facebook Ads.On today's show, we've got the lowdown on all things Facebook advertising with none other than Andrea Vahl, a multifaceted expert in the field. Andrea is a Facebook Advertising Specialist, Author, and Social Media Consultant, making her the perfect guest to unravel the mysteries of Facebook Ads for us.We'll discuss the challenges of ad tracking, harnessing the potential of Google Analytics, and explore the rationale behind broad versus niche targeting. Andrea will provide invaluable insights into Facebook's ad recommendations, optimizing advertising budgets, and the strategic advantages of lead ads.For those dedicated to mastering Facebook advertising and ensuring their campaigns resonate in a competitive space, this episode offers indispensable insights. Don't miss it!In this episode, you'll learn:How to set up a Facebook ads funnel for trackingThe secrets of effective testing and targetingTips for optimizing your ad campaignsRick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo [QUĀY.jo] Sampany-Kessie's Links:Become a Facebook Ads Lead Gen Cheat Code Founding Member!Visit Kwadwo's website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!Andrea Vahl's Links:Visit Andrea websiteDM Andrea on InstagramSubscribe to Andrea's YouTube ChannelTimestamps:00:00 - Introduction03:14 - About Andrea Vahl08:19 - Tracking conversions13:25 - Using Google Analytics18:19 - Targeting strategies21:36 - Facebook ad budgeting30:19 - Running lead and sales ads35:22 - Tracking leads and revenue41:12 - Running ads during launches46:39 - Connect with Andrea VahlPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Leverage QUĀY.jo's three years of Facebook Ads experience to double your leads and set up your lead gen ads in days (not weeks) with the confidence to lower your lead costs like an expert. Become a Founding Member of the Lead Gen Cheat Code Facebook Ads course.Visit https://quayjo.com/foundingmember to secure one of the remaining spots.
Are you ready for a thought-provoking discussion on the power of AI and automation to revolutionize your business? We promise to guide you on an enlightening journey, where we discuss the potential of these tools, data privacy, and provide practical steps. Discover AI Exchange and streamline your core business systems—Fulfillment, Marketing, Sales, and Operations. Learn to automate tasks, find useful tools, and enhance your social media strategy. Get set for a journey of insights and game-changing strategies!In this episode, you'll learn:How to unlock the power of AI and automation and understand the critical importance of data privacy when integrating these tools into your operationsHow AI Exchange can supercharge your operations and boost productivityThe four core business systems and how to streamline processes, automate tasks and discover helpful tools. How to set up automations and workflows for creating and approving social media postsRick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo [QUĀY.jo] Sampany-Kessie's Links:Become a Facebook Ads Lead Gen Cheat Code Founding Member!Visit Kwadwo's website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!Timestamps:04:37 — The importance of data privacy06:40 — Creating workflows and automations in your business08:49 — The role of standard operating procedures (SOPs)09:58 — Creating Standard Operating Procedures (SOPs)19:54 — Creating Workflows and Automations27:37 — Efficient Content Generation with Notion29:41 — Automating Social Media Posts30:51 — Using Chat Base for Simplified Workflows31:53 — Creating a Tech Stack for Social Media Posting 40:40 — Final step: Teach your team & conclusionPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Leverage QUĀY.jo's three years of Facebook Ads experience to double your leads and set up your lead gen ads in days (not weeks) with the confidence to lower your lead costs like an expert. Become a Founding Member of the Lead Gen Cheat Code Facebook Ads course.Visit https://quayjo.com/foundingmember to secure one of the remaining spots. Head to Kwadwo's website https://quayjo.com tohave Kwadwo review your ads, ads strategy or funnel or tobook a call to talk with him about his ads management services.
Ready to master the art of crafting effective AI prompts? In this episode, we'll share insightful techniques to boost your skills in tools like ChatGPT, Claude, Bard, and more. Discover how to create high-performing prompts, navigate potential challenges, and avoid bias pitfalls while retaining the importance of human review.We'll break down prompt structure into three key steps, offering tips on using them efficiently, and learn to create engaging, results-driven prompts. Join us to uncover actionable insights for crafting powerful prompts that drive your business forward.In this episode, you'll learn:How to craft effective prompts to achieve desired outcomes while also avoiding bias and emphasizing the importance of human reviewThe three crucial steps to crafting a great promptHow creating a prompt library can help you and your teamRick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo [QUĀY.jo] Sampany-Kessie's Links:Become a Facebook Ads Lead Gen Cheat Code Founding Member!Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!Timestamps:00:00 — Introduction11:42 — How to create prompts that effectively communicate what you're trying to accomplish04:11 — How to avoid bias06:19 — Telling AI who you want it to act as 07:10 — Giving context10:03 —Giving instructions14:55 —Creating a prompt libraryPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Leverage QUĀY.jo's three years of Facebook Ads experience to double your leads and set up your lead gen ads in days (not weeks) with the confidence to lower your lead costs like an expert. Become a Founding Member of the Lead Gen Cheat Code Facebook Ads course.Visit https://quayjo.com/foundingmember to secure one of the remaining spots.
Facebook continues to be an effective platform for promoting your online business. This is why we have decided to dive deep into the world of Facebook Ads today. If you want Kwadwo to troubleshoot your ads, fix your sales funnel or are considering hiring someone to manage your ads, visit Kwadwo's website.In this episode, we'll share expert answers that will help you to drive positive results. We discuss the right mindset in budgeting for your Facebook Ads to see results, the power of targeting secondary audiences, and the importance of a simplified testing methodology. But we're not here just to talk about Facebook Ads concepts. Instead, we'll answer your most pressing questions by citing practical examples and techniques. We'll also go through a step-by-step demonstration of how to efficiently test your ads.If you want to maximize the power of Facebook Ads for your online business, this episode offers a wealth of valuable tips, insights, and strategies. Join us as we answer your burning questions and uncover the secrets to achieving success with Facebook Ads. In this episode, you'll learn:How to determine your ideal Facebook Ads budget based on dataThe power of targeting secondary audiences A step-by-step process for simplified testing and optimizing your Facebook AdsRick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo [QUĀY.jo] Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!Timestamps:00:00 — Introduction03:25—Are Facebook ads still viable in 2023?06:27 — Why Rick hates the term ‘tripwire'10:16 — Choosing SLO funnels and focusing on leads16:30 —Why Facebook wants course creators to succeed20:57 —Lower cost, higher profitability21:57 — Smarter AI learns from data to target ads26:53 —Simple math to guide your Facebook ads31:02—Targeting secondary audiences 33:53 — AI tools for research38:30 — Empathizing with the right questions42:25— Episode wrap-upPlease support the podcast by giving an honest Rating/Review for the show on iTunes! Head to Kwadwo's website https://quayjo.com tohave Kwadwo review your ads, ads strategy or funnel or tobook a call to talk with him about his ads management services.
As we've always done in this podcast, we're always here to add more value for you. In this case, this only means bringing in fresh ideas and insights from online entrepreneurs who know what they're exactly doing in their business. In this special bonus episode, we take you behind the scenes and get to know our new co-host, Kwadwo Sampany-Kessie. He co-hosted a number of our episodes while I was away. And today we feel it's the right time to know more about Kwadwo. We discuss Kwadwo's adventurous journey, including his experiences living in China, managing Facebook ads, and his passion for foreign languages. We dive into his valuable insights on scaling businesses, overcoming challenges, and finding motivation in the darkest of times. Take inspiration from Kwadwo's unique perspectives and business acumen. You won't want to miss this episode. Above all, as Kwadwo puts it, you'll finally get up, stand on your feet, and take those strategic steps.In this episode, you'll learn:Kwadwo's experiences living in China and managing online businessesInsights on scaling businesses and finding motivation during challenging timesValuable lessons on effective Facebook ad strategies and targetingRick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo [QUĀY.jo] Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!Timestamps:00:00 — Introduction00:32 — New co-host Kwadwo joins the podcast.03:54 — Why you should be excited for the new co-host09:22 — Why Kwadwo is a perfect example of persistence11:16 — Kwadwo's language business story16:12 — Ups and downs of a business21:46 — Marketing gone wrong, but succeeded25:37 — Managing Facebook ads29:13 — Results of helping and coaching people34:53 — The Ape in the spacesuit38:59 — Kwadwo's vision for the podcast40:43 — Episode wrap-upPlease support the podcast by giving an honest Rating/Review for the show on iTunes! Let's get started finding you a Filipino VA.Since 2018 I've hired exactly 12 Filipino VAs for myself and for Rick. Plus I've also coached members of his Accelerator how to do so. I'll use my same hiring process to find a quality VA (or three) for you while saving you all the hassle. Visit my website to learn how I can hire a VA for you:https://quayjo.com/hireyourva
Maggie Patterson is a vocal advocate for humane business practices rooted in respect, empathy and trust. She's the host of the BS-Free Service Business podcast, and the co-host of Duped: The Dark Side of Online Business.In this episode we are SPILLING ALL THE TEA. Maggie and I talk about: Self help, cults, and MLMSScammy online business practicesMystery offers"If I can do it you can do it"Steven Hassan's BITE model of culty practicesHow to avoid getting scammedHow to be ethical (what does it even mean)Maggie is the editorial director at Scoop Studios and the creator of BS-Free Business. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Maggie works with service business and agency owners to build bs-free businesses that put trust first in everything they do. To get in touch with Maggie, you can check out the following links: BS-Free BusinessBS-Free Service Business ShowDuped: the Dark Side of Online Business Podcast