Podcasts about funnel marketing

Many businesses overlook the crucial middle phase of the sales funnel, fixating instead on attracting new leads or closing sales. But, neglecting the middle can lead to missed opportunities and wasted efforts. By focusing on the middle of the funnel (MoFu), you can refine leads and ensure smoother transitions to the final purchase decision, ultimately boosting your conversion rates.  On this episode I explore the significance of the middle of the sales funnel and how businesses can effectively engage with prospects during this critical phase. The middle of the funnel acts as a bridge between initial engagement and the final sale, nurturing leads to ensure they are ready to convert. By maintaining continuity and delivering relevant communications at every stage of the buyer's journey, businesses can significantly enhance their chances of successful conversions. Joining me in this exploration is Brandi Starr, a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world. Links Mentioned: revenuerehab.live tegrita.com

Warum ist WhatsApp-Marketing so effektiv und wie lässt es sich effizient für dein Business einsetzen? In dieser Folge sprechen Pascal Mayer und ich darüber, wie du mit WhatsApp von den ersten Schritten bis hin zu cleveren Automationen durchstarten kannst.Highlights:Einstieg in WhatsApp Business – alles, was du für den Start wissen musstKonkrete Praxisbeispiele, die den Mehrwert von WhatsApp-Marketing zeigenAutomationen: So gewinnst du mit wenigen Klicks Kunden

Want to turn your title company into a real estate powerhouse? Frank Klesitz, the mastermind behind a thriving video marketing agency, spills the beans on crafting irresistible video content, building unbreakable client relationships, and dominating the competitive title industry. Plus, learn how to leverage AI, permission-based marketing, and storytelling to attract new clients and keep them coming back for more.      What you'll learn from this episode The power of storytelling in marketing for title companies Real estate prospecting strategies to reach out to agents and investors How both business and clients benefit from collaborative partnerships What is the role of AI in content creation Top of funnel vs. bottom of funnel marketing     Resources mentioned in this episode  Grammarly ChatGPT DALL-E 2 Remini Otter.ai Zillow Agent Finder The Millionaire Real Estate Agent by Gary Keller | Paperback and Kindle      About Frank Klesitz Frank is an entrepreneur, investor, and co-founder of Vyral Marketing – a done-for-you video marketing firm helping entrepreneurial professionals in all industries increase new client generation and existing client retention with education-based video marketing. Vyral Marketing helps hundreds of professional clients worldwide, publishing over 800 client videos a month and 4 million client emails a year.     Connect with Frank  Website: Vyral Marketing  LinkedIn: Frank Klesitz     Connect With Us Love what you're hearing? Don't miss an episode! Follow us on our social media channels and stay connected.    Explore more on our website: www.alltechnational.com/podcast Stay updated with our newsletter: www.mochoumil.com Follow Mo on LinkedIn: Mo Choumil

Get ahead of the competition with highlights from the GOAT of Top of Funnel Marketing — James Helm. Hear James live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org  Code for $200 off: PIMJAMES Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris' favorite lessons from former PIM guests.  Each of these trailblazers and thought leaders will speak live at the inaugural PIMCon, the inaugural Personal Injury Mastermind Conference.  Mastering the marketing funnel is crucial for law firm growth, and no one does it better than James Helm, the GOAT of Top-of-Funnel Marketing. As CEO of TopDog Law, James transformed his firm from a local player to a nationwide powerhouse in just five years, now fielding thousands of calls monthly. His approach has been so successful that his firm adds at least 10 new staff members each month to keep up with demand. Learn strategies for permeating any market with the GOAT of Top of Funnel Marketing - James Helm. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Watch the YouTube version of this episode HEREAre you a lawyer who is looking for a new way to improve your marketing capabilities? In this engaging episode of the Maximum Lawyer Podcast, Jim and Tyson delve into the world of digital marketing with expert Julie Chanel where they discuss success in building sales funnels.Julie shares the concept of a sales funnel and how it can be used for marketing a business. A sales funnel is simply a website that usually comes out of social media and calls for a consumer to take action. As it relates to the legal field, lawyers can use funnels such as a Google Ad to get potential clients to think about making that call. Funnels are so important for lawyers because people are not getting a lawyer until they are in crisis, so you need to be top of mind at all times.Julie provides examples of the different types of funnels lawyers can use to reel in clients. One funnel includes those that are helpful to a potential client. This could be an ad targeting a generic legal matter that a lot of people may encounter in their lifetime. Retargeting funnels exist on social media platforms as reminders after someone has visited your website. It is a way to stay in a potential client's mind in case a time comes where they need your help.Take a listen to learn more about integrating sales funnels in your practice!Jim's Hack: Talk to people who are not lawyers about business development. It provides different perspectives on how they do business and learn different skills.Julie's Tip: Send things like landing pages and follow up emails to 5 people who work in different industries. This will allow you to get feedback on how your work is interpreted.Tyson's Tip: Make a note when you speak to a client that involves a personal or positive event so that when you speak to the client again, it can be brought up as a conversation starter. It is a great way for the client to feel seen and heard.6:49 The concept of sales funnels 9:52 The significance of the top and bottom of the funnel15:51 Exploring the potential use of funnels for injury attorneys 22:15 Insights into the marketing techniques used by non-lawyers Connect with Julie:WebsiteInstagram Facebook Linkedin Youtube TwitterTikTok Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to the DTC Podcast! Today, we're diving into the innovative world of Kizik with Brett Swenson, a key player in the brand's meteoric rise. Discover how Kizik is revolutionizing the footwear industry by blending cutting-edge technology with fashion-forward designs. Key Insights: The Genesis of Kizik: Learn about the brand's journey from concept to scaling in the competitive DTC space. Strategic Evolution: How Kizik is redefining its demographic focus and product offerings to cater to a fashion-conscious audience. Marketing Mastery: Insights into Kizik's successful use of video marketing and humor to create a compelling brand narrative. Listen to uncover the strategies behind Kizik's growth and how they're making waves in the footwear industry. Timestamps: [00:00:00] Introduction to Brett Swenson and Kizik's Marketing Philosophy [00:02:00] How Customer Feedback Shapes Product Design at Kizik [00:04:00] The Journey of Kizik's Rebranding and Targeting a Younger Audience [00:06:00] Strategies for Effective Top-of-Funnel Marketing [00:08:00] The Role of Experiential Marketing and Out-of-Home Advertising [00:10:00] Future Directions and New Initiatives at Kizik Hashtags: #Kizik #MarketingStrategies #BrandEvolution #ProductDesign #InnovationInRetail #BrettSwenson #FootwearIndustry Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

While sales funnels have been heavily promoted in marketing, they are not a one-size-fits-all solution. Kasim and Ralph explore that depending on the nature of the business and other factors, a sales funnel might not be needed. Learn more about it here.Related videos:

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & CEO of Data Driven Marketing, John Ainsworth.John Ainsworth is a maestro when it comes to email marketing, and he laid out exactly why it's such a powerful tool. Unlike fleeting social media platforms, email allows for consistent and direct communication with your audience. This consistency fosters a stronger, more long-term relationship with your subscribers. It's about building trust through regular, valuable interactions that make your audience feel seen and understood.Transitioning from initial awareness to nurturing your audience is an art form. John highlighted the importance of providing value through your email promotions. It's not just about selling; it's about giving your audience content that enriches their lives. Whether it's insightful information, helpful tips, or exclusive offers, the content you provide should incentivize your audience to not only join your email list but to stay engaged over time.For service-based businesses, John discussed the strategic use of tripwire products. These are low-cost, high-value items that serve as an entry point for potential customers. They're a taste of what you have to offer, which can lead to more substantial purchases down the line. It's a method that gives immediate value to your audience and also introduces them to your other services or products.John uses email marketing as the core of his strategy but also recognizes the effectiveness of platforms like YouTube and podcasts in building relationships. These mediums allow you to offer valuable content for free, which can sometimes raise objections. John is a prominent figure in digital marketing, contributing directly to annual earnings of several million. audience into subscribers.Key Points from the Episode:Importance of email marketing in driving salesConsistent communication with the audience through email marketingProviding valuable content and offers as incentives for audience members to join an email listTransition from initial awareness to nurturing the audience and making offersStrategies for service-based businessesRole of tripwire products in the sales processEffectiveness of platforms like YouTube and podcasts in building relationships with the audienceAddressing objections related to offering content for free on platforms like YouTubeAbout John Ainsworth:John Ainsworth, a visionary CEO and founder, has left an indelible mark on the landscape of online marketing. As the driving force behind Data Driven Marketing, he has become a game-changer, catalyzing substantial growth for numerous online course creators, multiplying their revenue by 2x to 5x.A trailblazer in the industry, Ainsworth's innovative marketing strategies have garnered recognition, earning him features in esteemed publications such as Forbes. His impact extends beyond business success; Ainsworth shares his expertise as a guest lecturer at the esteemed Greenwich Business School. With a hands-on approach that directly contributes to several million in annual earnings, John Ainsworth stands as a luminary figure in the dynamic world of digital marketing.About Data Driven Marketing:Data Driven Marketing is a catalyst for business growth, empowering clients to establish efficient sales funnels and scale their enterprises by automating course sales. With a global reach spanning three continents, the company has successfully assisted 53 clients in optimizing their operations. The impact is tangible, as clients, on average, experience

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're talking with Keen Decision's Founder Greg Dolan about 2024 planning, and how brands can determine their optimum media mix.... Understand the power of media mix analysis! https://keends.com From shattering my concept of Top of Funnel, to teaching me the basics of media mix analysis, to understanding the real power of AI to determine the real halo effects, and points of negative return for your all your marketing channels... Are you truly ominchannel, or want to be? Then go to Keends.com to get a taste of modern media mix analysis... but for now, on with the show! Timestamps: 0:00 - Introduction to Media Mix Analysis and DTC Brand Planning 2:30 - Understanding Top-of-Funnel Marketing and Its Importance 5:00 - The Role of AI in Modern Marketing Mix Analysis 7:15 - Omni-Channel Strategies: Are They Still Relevant in 2024? 9:30 - Identifying Points of Diminishing Returns in Media Spending Hashtags: #DTCMarketing #MediaMix2024 #MarketingStrategy #DigitalMarketing #BrandGrowth #AIinMarketing #OmnichannelStrategy #MarketingTrends2024 #KeenDecisionSystems Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Want to identify and create relevant content for businesses? Today's guest, B2B content strategist Christine McLean Lewis shares her tip for leveraging diverse content marketing techniques to get in front of clients when they are in the market for your product!Connect with Christine:WebsiteLinkedInChristine's Content Strategy Process:Target high intent customers. Analyze keywords related to customer problems.Aligning content creation with the business goals.Focus on bottom and middle funnel content (product-led content/case studies.)How to determine effectiveness:Consider the effectiveness of the content after an initial three-month period.Christine prefers to stay with the brands for a minimum of 18 months.Breaking down the customer journey:The customer journey is like a kids' playground. Different customers might interact with the brand across different touch points, just as children choose a variety of paths to enjoy the playground.Top advice for listeners:  Avoid following the crowd.Focus on showcasing your brand's expertise.What to expect in this 3-Day SEO Challenge? You will receive a short video that will explain a key concept and provide you with your daily task at 6 am Eastern on each day of the challenge. Don't worry, your task won't take long at all, and it will be well worth it!Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest!

In Episode #63 of Evolved Marketing Podcast, Andrei Yermejev and Brian Brewer talk about the fundamentals of digital marketing and why we believe that will be the key to your success in 2024 and beyond.  The arrival of Tiktok and other short form content opportunities has made some marketers lazy. As these platforms mature, it will be vital to remember the principals of digital marketing that have been proven to work for decades. Email marketing, empathy, understanding your customers, and funnel based marketing will help you stay above the competition. Posting multiple products on a stan store and selling on social media will only lead to more confusion to your leads as it becomes harder and harder to stay present in front of your core audience. Collecting leads, growing your community and controllable follow up will be our focus this coming year. Tune in to learn how and why you might want to do the same. Watch us: https://www.evolvedmarketingpodcast.com  https://instagram.com/evolvedmarketingpodcast https://www.facebook.com/profile.php?id=100089972589405

This week we're taking time off to spend the holidays with our families so we're republishing one of our top episodes from the archives. We hope you enjoy, and we'll be back with new content next week. There are more than 130 marketing metrics. But how many really determine marketing effectiveness? Especially for brand-building channels like TV, radio, and print advertising? In this episode, VP of Analytics Matt Hultgren joins Angela and Elena to discuss how measurement best practices have changed and the importance of using multiple models to understand marketing's full impact. Topics covered: [01:07] Why marketing measurement is so difficult[4:58] Why last touch attribution doesn't tell the full story[11:10] How to set up a measurable TV test[16:21] Top-down vs bottom-up marketing measurement[20:27] CTV's ongoing measurement challenges[24:35] The micro/macro/business measurement frameworkTo learn more, visit marketingarchitects.com/podcast. Resources: 2023 The Chartered Institute of Marketing Article: https://www.cim.co.uk/content-hub/editorial/todays-top-five-marketing-challenges/2021 Ruler Analytics Report: https://www.ruleranalytics.com/resources/attribution-reporting-analysis/2021 Marketing Architects Article: https://www.marketingarchitects.com/blog/5-tips-for-measuring-tv-performanceGet more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Nicholas Kusmich is the founder of H2H Media Group, a consulting and META advertising agency which has generated over $600 million in revenue since 2007! Nic helps information entrepreneurs predictably scale their revenue and time by easily getting more clients with marketing that doesn't suck. In this episode, Chris and Nic discuss non-funnel marketing hacks for personal brands, limitations that come with conventional marketing funnels, how to increase your number of sales and much more. Episode Timestamps[07:28] - Exploring Biohacking and Stem Cell Therapy[15:25] - The Importance of Self-Awareness[17:18] - The Integration of Work and Life[25:59] - The Power of Facebook Ads for Business Growth[26:04] - The Anti-Funnel Approach: A New Perspective[27:06] - The Power of Direct Selling: A Personal Experience[27:55] - The Problem with Traditional Funnels[30:09] - The Two Types of Prospects: Information Seekers vs Solution Seekers[40:52] - The Role of Webinars in the Anti-Funnel Approach[43:51] - Advice for Increasing Sales in Low to Medium Ticket OffersEssential Learning Points From This EpisodeNic's bio-hacking exploration and its influence on his entrepreneurial mindsetThe limitations of conventional marketing funnelsBenefits of following a non-funnel, fast track approachNic's advise for increasing sales and how to do it effectivelyImportant Links & Mentions From This EpisodeConnect with NicholasTake the FREE Scale to Seven™ ScorecardJoin the Youpreneur Incubator CommunityApply for Chris' Inner Circle, the Round Table MastermindSubscribe to Chris' YouTube ChannelBrowse the Youpreneur FM Podcast ArchiveThank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we're grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don't forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

In this exclusive internal training session led by our Google Ads Strategist, Usama Khan, learn how to get conversions using cold search terms. Discover the strategies and tactics that will help you keep customers engaged and interested, even when they are at the top of the marketing funnel. Usama discusses the key differences between cold and warm search terms. He also guides you through evaluating your top of funnel campaigns, providing actionable insights to understand what's happening and how to leverage that data. Connect with Usama on LinkedIn: / usama-khan-mk Related videos:

This time Justin talks to Ferdinand Goetzen - a customer insights expert. They discuss dark funnel marketing and the art of understanding the part of the buyer journey before a potential client engages with your marketing or sales channels. They also discuss product-led sales, understanding which product users should be targeted for conversion, and how to target to close deals and upsell. About Ferdinand: Ferdinand Goetzen is the CEO & Co-Founder of Reveall, an AI-powered customer insights platform that helps product teams. He has spent the better part of the last decade supporting teams at the intersection of commercial and product. He was previously the Chief Growth Officer at Recruitee and Director of Growth at Hubs (both exited in 2021) and worked extensively with teams at Homerun, ING, Pipedrive, Transavia and Philips. Topics he's most passionate about include product-led growth, B2B marketing, product discovery and brand. Follow Ferdinand and Reveall here:  https://www.linkedin.com/in/ferdinandgoetzen/ https://www.reveall.co/ Thanks to our sponsor SalesSource. Sign up for their newsletter here:  https://www.linkedin.com/newsletters/7049616550982504448/ https://www.linkedin.com/company/sales-source-ai/  https://www.salessource.ai/  Follow Justin here:  https://www.linkedin.com/in/justinsalessource/  Future Fuzz - The Digital Marketing Podcast  #podcast #futurefuzz #digitalmarketing #B2B #darkfunnel #productledsales

Brian Gryn, a seasoned health coach, author, and podcast host joins the show to explore the intricate mechanisms that have driven his coaching practice to success.   Brian shares the diverse approaches he has employed, including product development, book authorship, and podcasting, to build his thriving health coaching business. Brian also shares his experiences working with middle-aged males and highlights the value of creating a comfortable space for clients to seek help. He discusses the benefits of specializing in a specific area, nurturing relationships, and effectively marketing coaching services. Overall, this conversation provides insights and advice for health coaches to build successful and fulfilling practices.   With a million routes to grow your business, Brian's wisdom offers invaluable insights for both aspiring and established practitioners in the health and wellness industry. Get ready to learn from a true veteran in the field.   Connect with Brian on: Website: https://briangryn.com Facebook: https://www.facebook.com/getleanandeatclean/ IG: https://www.instagram.com/brian_menshealth/ Twitter: https://twitter.com/grynnerwinner Podcast: https://briangryn.com/podcast/   Episode Overview: 0:00:00 Introducing Brian Gryn: A Veteran Health Coach 0:02:18 Brian's Journey from Corporate World to Health Coaching 0:04:23 Attracting Men as Clients: Unique Challenges and Strategies 0:10:09 Different Product Offerings in the Health Coaching Business 0:13:05 Start with Taking on Clients, Experimentation, and Learning 0:15:46 Evolving Business Strategies: Funnels or High-Ticket Offers 0:18:20 Sales conversation as coaching conversation, curiosity about solution 0:20:30 Importance of getting clients and letting them shape the program 0:22:48 Reaching out to people consistently and staying in touch 0:25:10 Balancing expertise with seeking feedback for program development 0:25:42 Primal Health Coach Institute's Master Coach Certification Program 0:28:28 Writing a book to establish expertise and credibility. 0:31:25 Podcasting as a medium to establish expertise. 0:34:27 The Power of Nurturing in Funnel Marketing 0:39:05 Leveraging Podcasting as a Content Marketing Strategy 0:43:05 The Power of Podcasts in the Health and Wellness Field 0:45:13 The Growing Community and Impact of Health Podcasts --- Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

If you've ever wondered about how to use quiz funnel marketing in your business then this episode is for you!

What goes into revamping a digital marketing agency?  In this episode, I take you behind the scenes of my agency, Stock Media's, website redesign.  We cover: 1. The Agency's Mission Discover what our digital marketing agency is all about, the core objectives that drive our success, and what we're doing to keep pushing boundaries within the industry. 2. Scaling Strategies Learn about the strategic shifts we're implementing within the agency to drive growth and scale our operations effectively. 3. Websites vs. Funnels Explore the debate between traditional websites and high-converting funnels and the impact they can have on your online presence. 4. Building a Funnel Hub Uncover the concept of creating a funnel hub and why it's crucial for streamlining your online marketing efforts. 5. Agency Website Revamp Take a behind-the-scenes look at the process of revamping our agency's website and the thought process that goes into it. 6. The Art of Branding Delve into the exciting world of rebranding and the importance of a cohesive brand identity. 7. Crafting Compelling Messages Get insights into the art of tailoring your messaging to resonate with your target audience. 8. Finding Your 'Rockstar Moment' Discover the significance of identifying and capitalizing on your brand's unique strengths and moments of brilliance. 9. Website Design Essentials Explore the key elements to consider when designing a website that captivates your audience and converts visitors into customers. 10. Harnessing the Power of Video Learn how incorporating video content on your website can elevate your online presence and engagement. 11. Marketing Your Website Launch Get valuable tips and strategies for effectively marketing your newly revamped website to maximize its impact. Tune in to this episode to gain valuable insights and inspiration for your own website redesign, and to see what truly goes on behind the scenes.   We talk about:  [1:00] What my digital marketing agency is set up to do [1:45] The shifts we're making within the agency to scale [3:30] Websites vs. funnels [7:50] Creating a funnel hub [10:30] The process of revamping our agency's website [11:10] Redoing the branding [13:20] Tailoring your messaging  [15:20] Finding your 'rockstar moment' [19:25] Designing your website [22:10] Using video on your website [23:15] Marketing your new website launch   Resources mentioned in this episode: Go High Level: https://www.gohighlevel.com/?fp_ref=stock-media-inc12 Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial

Money in XXX" by Minxxx Digital:

If you're interested in coming on the show and doing a Free coaching session like this one send me an email at: bobby@creativethirst.comIn this episode, I do a marketing funnel audit of a supplement funnel that was not making any profit to an overnight success with a few tweaks.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Picture this: you're spending countless hours crafting the perfect organic marketing strategy, but is your return on effort (ROE) really worth it? Should you be considering paid advertising instead? In this episode of the 365 Driven Podcast, Tony sits down with marketing guru Nicholas Kusmich to share his wisdom. Together, they unravel the complexities of ROE and ROI, explore the benefits of anti-funnel marketing, and delve into the nuances of organic versus paid advertising.  Ever wondered how to make your brand stand out in a crowd? Nicholas has you covered. He puts a spotlight on personal branding, targeting premium prospects, and the psychology of luxury buyers. In a landscape filled with funnels, Nicholas and Tony discuss how to carve out your unique category and truly differentiate your brand. They also delve into the concept of using paid advertising to amplify organic growth, leveraging existing content to increase exposure and drive business growth.  Nicholas also dissects strategies for effectively targeting and optimizing Facebook ads. Exploring key questions like whom your audience follows, where they frequent, and what they fund, he demystifies the process of identifying your target market. Key highlights: ROI and ROE in Advertising Importance Organic vs. Paid Advertising Reimagining Funnel Marketing Personal Branding and Targeting Premium Prospects Paid Advertising for Organic Growth Targeting and Optimizing Facebook Ads Opportunities for Business Growth and Support Connect with Nicholas Kusmich: Website: nicholaskusmich.com Twitter: @nicholaskusmich LinkedIn: Nicholas Kusmich Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

Ralph and Kasim are joined by Kobi. They discuss a case study that highlights the power of cross-platform advertising for customer acquisition. They examine how a client's Facebook ads led to increased traffic and awareness, while their Google ads sealed the deal and closed sales. By understanding the different audiences, product needs, and stages of the customer journey, marketers can strategically create a cohesive, multi-platform advertising campaign that maximizes results.Chapters:00:00:00 Kickoff: The Power of Cross-Platform Advertising with Kobi00:03:20 Leveraging Data to Optimize Social Media Platforms Choice00:06:19 Analyzing Advertising Shifts and Their Sales Impact00:12:51 How a Product Change Can Boost Customer Acquisition Rapidly00:18:17 Tapping into Google: Traffic & Attribution for High-End Products00:22:23 Risks of Neglecting Top-of-Funnel Marketing in Google Campaigns00:26:20 Strategies to Enhance Conversions and Business Success00:33:01 Overcoming Stakeholder Hesitations: Changing the Narrative00:37:24 The Value of Incremental Ad Investments & Scalability Insights00:42:15 Delving into Activation Ads & Effective Consumer Guidance00:46:36 Revisiting: Enhancing Customer Loyalty with Post-purchase MeasuresLINKS AND RESOURCES:Tier 11 ApplicationEpisode 512: The Next Era Of Growth: How To Achieve Full Funnel Excellence Episode 512What is Full Funnel Marketing? (And WHY you need it)Binet & Field frameworkIndiana Jones - Leap of FaithThe Law of Inverse ProfitabilityTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a...

Why are we talking about MQLs and SQLs?Funnel Marketing has dominated the last two episodes. First, it was the interview with Gia Laudi, author of "Forget the Funnel." Then I shared my thoughts on how the Funnel can be used effectively for start-ups and growth companies.Marketing Qualified Leads are a layer on top of the Funnel that bridges the gap between Marketing and Sales teams. So if you've just set up a stand-alone marketing team, or your Sales and Marketing folks just don't talk to each other, MQLs and SQLs can be a great way to improve communication and reduce friction.I explain how MQLs/SQLs work, and emphasize the importance of agreeing on definitions of each, between the teams; and I talk about the metrics to look at around the process.I also highlight some of the time-sinks that exist around the funnel - namely, Lead Scoring and Attribution. They may make sense for Enterprise organizations with well established marketing teams. But for most companies, they just suck up precious resources.I also mention a Generative AI session I participated in, run by Frederick Werhle and the San Francisco AMA. More info here.Some additional reading:Salesken.ai "Marketing Qualified Lead vs. Sales Qualified Lead vs. Sales Accepted Lead"Salesdorado: "Why Your Lead Scoring System is Probably Useless"

On this week's podcast, Brenna and Jennifer discuss different parts of the marketing funnel! It's important to make sure your promotional strategies hit each part!

On the last episode, I talked with Georgiana Laudi, co-author of Forget the Funnel. And that led to questions around 'what, actually, is the Marketing Funnel"?!So this week, I explain some of the models that marketers use when we talk about Demand Generation.  And talk about the pros and cons of each.I describe the five stages of a typical Marketing Funnel - Awareness, Interest, Consideration, Conversion, and Loyalty; and use the example of Moo's marketing approach to highlight how this can be put into practice.Pirate Metrics were developed specifically for SaaS companies and tech start-ups; and I explain how that compares to the traditional funnel.And I introduce the concept of MQL/SQL - Marketing Qualified Leads and Sales Qualified Leads.Some additional reading on Funnel Marketing:Ahrefs: "Marketing Funnels - Everything You Need to Know"Semrush: "How to Build an Effective Content Marketing Funnel" And Pirate Metrics:The original blogpost from June 2007 by Dave McClureChasm Blog: What Is AARRR Pirate Metrics Framework?

If you're getting the basics right when it comes to middle-of-the-funnel marketing, but you want to take the next step, this episode is for you.Katy Widrick talks all about funnels, automations, personalized workflows, and more. We discuss the importance of triggering, tagging, and segmenting in your email marketing, and what to do AFTER you've got those segments.More about Katy:Katy Widrick transforms marketing pros into CMOs by teaching them how to recover the biggest expense in their businesses – lost sales – by using simple, effective systems to increase conversions and decrease top-of-funnel costs. Katy has worked in marketing and revenue expansion for more than 20 years, strategizing and implementing campaigns and effective funnels that help visionary leaders maximize their impact, grow their top-line revenue and scale their product and service lines to 7, 8 and 9 figures.She also serves high-growth founders as a Fractional CMO, using a profit-first approach to marketing and sales funnels.Relevant Links:Learn more about Katy WidrickListen to Katy's podcast, Rising Tide TalentsFollow Katy on InstagramClick here for the full show notes/transcriptSupport the show

There are more than 130 marketing metrics. But how many really determine marketing effectiveness? Especially for brand-building channels like TV, radio, and print advertising? Unfortunately, there's no silver bullet when it comes to marketing measurement. But there are ways to design your campaign to be as measurable as possible. And to be more confident in your results. VP of Analytics Matt Hultgren joins Angela and Elena to discuss how measurement best practices have changed and the importance of using multiple models to understand marketing's full impact. Topics covered: [01:07] Why marketing measurement is so difficult[4:58] Why last touch attribution doesn't tell the full story[11:10] How to set up a measurable TV test[16:21] Top-down vs bottom-up marketing measurement[20:27] CTV's ongoing measurement challenges[24:35] The micro/macro/business measurement frameworkTo learn more, visit marketingarchitects.com/podcast. Resources: 2023 The Chartered Institute of Marketing Article 2021 Ruler Analytics Report 2021 Marketing Architects Article Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

This week on the MB Solutions Podcast Dr. Cheri Moore, shares her insight into the importance of business strategic planning and relationship building. She is an entrepreneurial mogul and multimedia conglomerate, of a Television Network, Radio Network, and MagazinesDr Moore has taught over 5000 seminars and has Authored 125 books on various subjects; including a Children's series of Leadership books. She is an International Motivational Speaker, Business Strategist, and Business Coach with a proven track record, NLP Expert, Neuropsychology, Reiki Master, Master Herbalist, and owner of over 25 companies. Get resources for entrepreneurs and more for a unique opportunity to get top-notch coaching and connect with like-minded individuals. Plus 12 free business tools worth over $3000! Find out how to receive this by tuning in to this podcast episode. Topics Digital Marketing Transformation Business Strategies Business Coaching How all 3 topics can Catapult your business and utilize Marketing Boost to create opportunities DrCyberCSI@gmail.com website: www.MooreMultiMedia.live https://www.linkedin.com/in/1mmclub/ https://www.drcherimoore.com/ https://www.facebook.com/drcherimoore/ Affiliate Program [00:02:02] Importance of Relationship with Spouse [00:11:56] Book: Dating Games Rules and Relationships [00:13:58] Marriage Premarital Counseling [00:15:07] Entrepreneurial Spirit [00:18:56] Reiki and Healing [00:26:40] Business Coaching [00:29:26] Startup Companies and Business Coaching [00:29:40]. Digital Transformation and Funnel Marketing [00:30:45] Defining Funnels [00:33:23] Using Funnel Marketing and Choosing Clients [00:33:53] Sales Funnel [00:36:23] Business Strategies [00:38:58] Getting the Word Out [00:44:14] Becoming Visible [00:44:58] Wrapping Up [00:48:28] Learn more about Marketing Boost here: https://www.marketingboostsolutions.com/

This is the 3rd in a 5-part series with Melisa Urtuzuastegui from Branding Matters. In this series, Melisa and Lee will discuss branding and consumer behaviour in relation to the specialty coffee industry.In this episode of the series, Melisa explains the importance of a marketing funnel and how you can use it to be deliberate about growing your customer base in your specialty coffee small business.Connect with Melisa here: https://www.linkedin.com/in/melurtu/ Branding Matters: https://www.brandingmatters.ae/ ••••••••••••••••••••••••••••••••

This is the 3rd in a 5-part series with Melisa Urtuzuastegui from Branding Matters. In this series, Melisa and Lee will discuss branding and consumer behaviour in relation to the specialty coffee industry.In this episode of the series, Melisa explains the importance of a marketing funnel and how you can use it to be deliberate about growing your customer base in your specialty coffee small business.Connect with Melisa here: https://www.linkedin.com/in/melurtu/ Branding Matters: https://www.brandingmatters.ae/ ••••••••••••••••••••••••••••••••

The buyer's journey is changing, which means marketing and sales funnels are changing too. With buyer behavior shifting to self-education and solo research, go-to-market teams are having to rethink the buyer's journey. The buyer's journey is not linear, and it can be difficult to understand all the touchpoints that influenced your buyers' decisions. You may feel in the dark about what's truly happening in your buyer's journey. In fact, there's a term for these “dark” touchpoints: The Dark Funnel. And today, we're going to explore how you can conquer dark funnel marketing and use it to improve win rates and revenue.

Are you wondering if marketing your business on TikTok is worth your time? Maybe you've tried the trending dances, and it only left you with 20 views and 6 hours wasted. Sarah Weiss, my go-to TikTok expert, shares why and how you should incorporate TikTok marketing into your new year marketing plan! This episode is for you if you want actionable steps to start winning on the TikTok platform!Top reasons to listen to the entire episode:Find out how to use TikTok as a top-of-funnel strategy.Learn why business owners should be on TikTok.Discover how to convert viewers to customers on TikTok.Full Show Notes Here!Mentioned ResourcesThe Systems and Workflow Magic 2.0 Funnel Bundle https://systemsandworkflowmagic.com/Waitlist: The Foundational Funnel Training Private Popup Podcast ​​TikTok Profile Optimizer: https://stan.store/onbrandbysarahConnect with SarahInstagramWebsiteConnect with DollyInstagramFacebookPinterestThanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:Sign up for weekly reminders to stay up to date on all things systems and workflow magic (tips to better automate the backend of your business) by snagging this FREE resource (how to automate the backend of your offers, opt-ins, and bundles)Post a screenshot & some of your favorite key takeaways on your IG story and tag me @dollydelongeducation so I can repost it!Leave a 5-star review or rating on Apple or Spotify (and subscribe too!) ️Have a streamlined & magical week! Hosted on Acast. See acast.com/privacy for more information.

John explains why Top-of-Funnel (ToFu) marketing is risky in Google Ads, and how advertisers and Google Ads agencies can work around this challenge.In this episode, John also shares different ways you can structure your Top-of-Funnel campaigns so that you get the most leads for your buck without risking your entire budget.Watch this video now to learn more about:- Areas to check on your account before running Top-of-Funnel (ToFu) marketing- The campaign types that work well for ToFu marketing- Benefits of having an “exploratory” budget- Measuring ToFu marketing resultsPS: This video is from an internal Solutions 8 training. We're sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you've given us. We value you and your growth with Google Ads.

CEO and Co-founder of leadPops Andrew Pawlak is on The Loan Officer Wealth Podcast this week! During this exciting conversation, you will learn more about lead generation and how to market to your ideal customer!   During this incredibly valuable conversation, you will learn:   ✅Andrew shares why connecting all of your media and websites together in one truly optimized and cohesive vision is incredibly important in lead conversion.   ✅Andrew dives deeper into how your lead generation can go up exponentially with good branding that actually shows what your business is about and lets them know you are an expert in your craft.   ✅Andrew also explains the importance of owning your own internet space and domain with good SEO and ranking to have full control of any incoming leads and marketing so leads aren't getting stolen by competitors or other companies.   Make sure you share this episode, subscribe to the podcast, and leave us a 5-star review! ⭐️  

Most online business owners struggle with creating consistent sales, and it's because their funnel isn't converting.So in this episode, I'm sharing the number one reason your funnel isn't converting.BY THE TIME YOU FINISH LISTENING TO TODAY'S EPISODE, YOU'LL DISCOVER:Why your funnel marketing isn't converting and how to avoid it.The secret to developing a highly converting funnel and why it's your ticket to generating consistent monthly income.The biggest mistake most online coaches make when marketing and selling their programs, 1:1 services, or digital products. If this episode inspires you in some way, leave us a review on Apple Podcasts and let us know your biggest takeaway– whether it's created those aha moments or given you food for thought on how to achieve greater success.And while you're here, make sure to follow us on Instagram @creativelyowned for more daily inspiration on how to effortlessly attract the most aligned clients without having to spend hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.Free on-demand training >>> https://www.creativelyowned.co/watchnowTo apply for Elevate, an experience for coaches & consultants wanting to craft & scale their offers that sell on autopilot using attraction marketing, click here!To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it grab it here!!https://www.creativelyowned.com/quiz

In the latest installment of Lead Generation 101, John shares the best ad types and strategies for top-of-the-funnel marketing when it comes to lead gen. He also dives deep into the misconceptions advertisers have about the sales funnel for lead gen so you can avoid falling into that rabbit hole and losing quality leads.Watch this video to learn more about:- Why your ad content is more important than your audience- The importance of measuring your ad performance and knowing where your customers are in your sales funnel- Why John uses YouTube ads for top-of-the-funnel marketing- How YouTube ads work for mass marketingIf you haven't watched the previous parts of Lead Generation 101 you can watch them here:https://www.youtube.com/playlist?list... PS: This guide series is from an internal Solutions 8 training. We're sharing everything with you, our dear subscribers. Thank you for the overwhelming support you've given us! We value you and your growth with Google Ads.

Marketing is filled with a sheer amount of noise. For the last decade, marketers have become expert broadcasters - from blogs, articles, podcasts, videos, social media, ads, and websites. There is no shortage of information. It's overwhelming. And the COVID situation has 50x the noise. It seems like you have to be a master of psychology to stand out and make a difference. In a world where we're all vying for attention, how do you grab your ideal client's attention and evoke a response? How can you deliver true value? How can you set yourself apart and be different? In this episode, Daniel Priestly shares with us quiz funnel marketing and 5 reasons why quiz funnel marketing sucks. You'd be surprised to learn how most people apply quiz funnels (or scorecards) wrong. Learn from their mistakes, and you can craft your own scorecards more effectively.

The best Google Ads strategists on the planet are here to reveal their Top-of-the-Funnel marketing tactics to help you build effective campaigns, strengthen your brand awareness, and increase your customer retention.Caden, Onkar, Usama, Susmita, and Efe share their tried and tested strategies for top-of-the-funnel marketing- what campaigns to use, how to target the right audience, how to choose the right audience signals and attribution model, and so much more!Watch this video to learn more about:- Why you should focus on new customer acquisition for top-of-the-funnel marketing- Ways for effective audience segmentation for TOF marketing- Why the best Google Ads strategists recommend data-driven attribution- The bidding strategies and best audience signal to use for TOF marketing- The importance of setting your goals first 0:00 Intro | Top of Funnel Marketing Tactics with the Best Google Ads Strategists on the Planet0:40 Caden's best practices for top-of-the-funnel marketing4:30 Onkar's strategy to boost brand awareness8:54 Usama's Top of Funnel Marketing strategy using YouTube and Display campaigns11:15 Do you want to work with the best Google Ads agency on the planet?15:13 Susmita's best practices for audience segmentation17:03 Efe's strategy for running YouTube ads using your existing audience data21:29 Don't forget to include your unique selling proposition in your marketing campaignsCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

Just because you have a funnel doesn't mean you're automatically a bro-marketer. It means you're an organized one. 

Bob Regnerus is an Author and Co-Founder of the digital marketing agency, Feedstories. Bob is an expert in digital marketing, specifically regarding video. Since 1998, he's been helping his clients achieve their goals through digital media and storytelling, as he's an expert in Facebook advertising and deep funnel marketing strategies. Bob is here to discuss those concepts, along with the value in creating a retargeting campaign and differentiating yourself against other coaches, consultants, etc. He also shares a cost of conversion comparison that is sure to peak your interest. Tune in to learn two strategies for people in the education space, people who are coaches or consultants, service businesses, or even eCommerce businesses to implement when trying to scale and gain some ROI from Facebook advertising. During this interview, we discuss: 1:52 – About Bob Regnerus 4:11 – When was your recent book released, what is it about, and who is it for? 5:17 – The value in pulling ideas from different sources and teaching yourself about topics you want to know about 6:49 – What is Deep Funnel Marketing and Retargeting and why are they important? 13:03 – Retargeting vs. Cold Traffic + A common mistake people make 15:02 – Most funnels repel too many people: There are people falling off your funnel that don't need to be falling off your funnel. 17:04 – Establishing and creating a retargeting campaign 18:04 – Strategy #1 to implement when you're trying to scale: Leading with content with the article strategy 22:33 – A cost of conversion comparison 25:47 – Strategy #2 to implement when you're trying to scale: The video strategy 29:28 – Establishing your relationship with your customer + Differentiating yourself 30:51 – Bob's favorite growth tool other than his own 31:56 – His most recommended books 32:51 – How to connect with Bob and buy his book Plus, a whole lot more! Bob's Websites and Resources: Feedstories Ultimate Guide to Facebook Advertising 4th Edition + Free Interviews Breakthrough Advertising by Eugene M. Schwartz 80/20 Sales and Marketing by Perry Marshall Start With Why by Simon Sineck Monday ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]

Quizzes have firmly claimed a space in the online business world as a top lead generation tool that can boost your list and amp up that like, know and trust factor. So if you've been considering adding a quiz to your lead generation or even as a tool during your launch, this episode is for you.Work with me:Get The List Playbook: https://www.saravartanian.com/list-playbookJoin The Launch Playbook Club: https://www.saravartanian.com/launch-playbookWork with me one-on-one: https://www.saravartanian.com/work-with-meStay Connected:Instagram: https://www.instagram.com/saravartanian/Facebook: https://www.facebook.com/saravartaniansocialco

In this episode, I'm teaching you how to run high-converting ads. I'm breaking it down, step by step, so you can learn what to do (and what not to do) when it comes to creating your own ads for your business. We talk about:  [2:30] Why I love running ads online [2:55] How ads work [6:20] Why you need to know who you're talking to before running ads [9:20] Writing catchy hooks [11:20] How to speak directly to your audience [12:50] Crafting your perfect call to action [16:30] How to test and tweak your ads Resources mentioned in this episode: Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly! Join the Social Media Automation Bootcamp here: http://www.lisaannecoaching.ca/socialmediabootcamp/    Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial  

Is Shopify Audiences the solution to IOS 14.5? Can they help decrease conversion costs while enhancing top-of-the-funnel targeting? In this episode, Jordan talks all about Shopify Audiences and how they can be a game-changer for your business. He also discusses which businesses they'll work for and who can access this new feature.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEShopify AudiencesClaim: Shopify Audiences will improve all of your prospecting and top-of-funnel audiences.Set-up: Using aggregated conversion data around which people bought a certain merchant's product, taking into account all opted-in merchants on Shopify to create a custom audience for a given merchant's product.If you have a product that doesn't have direct competition, Shopify Audiences isn't going to work for you. If you are selling something that other people are selling, this will work for you.Shopify Audiences will be an essential part of the go-forward campaign to combat this cookieless world.You have to try Shopify Audiences multiple times.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Most marketers are familiar with the concept of funnel marketing. And most of them know that it's essential to have a well-constructed sales funnel in order to convert leads into customers but… What many marketers don't know is that there's more to funnel marketing than simply creating a sales funnel and sending traffic through it. In order to get the most out of your funnel, you need to understand your customer's journey and how they interact with your funnel at every point along the way. To help us understand this concept better, we've invited Mikael Dia, CEO and Founder of Funnelytics, to come on the Funky Marketing Show and share his expertise on the subject. Mikael is a funnel marketing expert and he's going to share with us what he has learned from years of experience helping other businesses grow and from growing his own business. We are going to talk about many things in this episode, from funnel marketing and customer journey to how Mikael built a company, product, and a thriving community around it. This is an episode that you don't want to miss! Overview of what we talked about: 0:00 - Intro 1:09 - Background on how did Mikael get into the business 3:27 - If you want to build a thriving community, you gotta keep this things in mind 6:15 - Sharing your experience with other people and helping them succeed is the key 9:01 - How Mikael figured out their target group 14:40 - People really LOVE to use Funnelytics 15:52 - Mikeal describing Funnelytics 17:30 - One of the biggest pain points marketers have 20:10 - “How do you help the business grow?” 22:55 - Best growth strategy is NOT to focus on growth! 26:00 - The biggest advantage of a company is the customer experience 29:14 - Tools for ABM won't help you achieve the outcome that you want 30:30 - How big of a factor in growing the company is the education 36:43 - Is the way people buy and consume things changed since the beginning of COVID? 39:05 - Did Mikael have to change some things related to the way he tracks performance? 41:41 - Message for the Funky Marketing audience 43:21 - Where can you find out more about Mikael and Funnelytics 44:12 - Trying Funnelytics mapping tool or scheduling a demo 47:35 - Outro Find more about Mikael: https://www.linkedin.com/in/mikaeldia/ https://funnelytics.io/ Enjoy! -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let's talk and see how we can make your business GROW! #funnelmarketing #b2bmarketing #customerjourney #salesfunnel --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

We've talked about freebies and generating leads, but what happens once they're on your email list?  In this three-part series, I'm breaking down the steps of lead generation.  In this first part, you will get a short introduction to lead generation. Then we will move on to creating a lead generation funnel in part 2. Lastly, part 3 will teach you how to actually set up a lead generation funnel. Let's dive in and learn: What is lead generation? What is a lead generation funnel? How many steps your lead generation funnel should have Part 1 of setting up your lead generation funnel   Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial

How can you ensure that the people that land on your website starts to turn into leads for your business?  In this episode, we're talking about websites vs. sales funnels and how you can leverage a sales funnel to drive more customers into your community and ultimately into paying clients. Have you heard of sales funnels before? If not, a sales funnel is exactly as the name says; it's a funnel to help you make sales. Listen in as we talk about: The biggest downfall websites have What a sales funnel is and how it works The main differences between a website and a sales funnel The step-by-step on how to set up a lead generation funnel    Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial

Puntare sul funnel perfetto da zero può rovinarti. Ti conviene invece implementare un lean funnel: più facile, meno rischioso e guadagni lo stesso. I funnel di marketing (o funnel di vendita) hanno ipnotizzato tutti. I casi di successo sono spettacolari. Ma nessuno parla di quanti hanno buttato via mesi e migliaia di euro su funnel che non hanno portato nulla. Se parti con progettando dal nulla il funnel perfetto ti mancano troppe informazioni. Non può funzionare. Chi ce la fa di solito ha già un prodotto che funziona, anni di esperienza alle spalle, o somme ingenti da investire. Se stai lanciando un business o un nuovo prodotto o servizio, ti conviene seguire l'approccio del lean funnel. Ti permetterà di costruire un po' alla volta. Non dovrai immaginare tutto un funnel complicato dall'inizio. Così limiterai il rischio al minimo. Svilupperai le competenze necessarie in corso d'opera e costruirai su una base solida. Le risorse citate nel video: il libro con il metodo Lean startup su cui basiamo il nostro metodo di lavoro https://amzn.to/3blBJRe come acquisire velocemente traffico organico senza SEO https://www.youtube.com/watch?v=NVEDw_L4Jeg tutti i modi più efficaci per ottenere iscritti email dalle tue proprietà online https://www.youtube.com/watch?v=ENZiQ5QhqUE come fidelizzare gli iscritti alla tua lista email https://www.youtube.com/watch?v=wspWV-pcNBI --- Send in a voice message: https://anchor.fm/italianindie/message

Are you looking for that magic pill to increase your earnings? Perhaps you've come across passive income in your search. Online, passive income has a reputation for being easy money. But is that true? In this episode, Amy shares the cold, hard truth about passive income. She dives into what it takes to set up, what kind of passive income is best to focus on, along with some examples of passive income streams. Do you prefer reading? Head to www.fastforwardamy.com/65 for this episode's blog post. Download Start Your Passive Income to get started the smart way: www.fastforwardamy.com/startyourpassiveincome.

What if you had a magical machine that let you put in $1... ... and it spit back out $3? Today's guest, Bob Regnerus, will teach you how YOU can do that... unlimited times! Since 1998, Bob has worked with clients in over 72 markets and he's well known for the crazy results he gets using Facebook ads. Today, you'll hear Bob's top secrets on how YOU can find your dream customers on FB.

In this episode Matt and Mike are going into a full breakdown of B2B "Full Funnel Marketing". Starting at attraction, then how to master retention, and finally making the sale and focusing on conversion. Most companies can err on focusing on casting the biggest net and praying they will buy. There are some many small pieces that are missed if you don't have a tight understanding of your strategy. Subscribe to our podcast but also, visit our other platforms for unique content not found here on the full length podcast!thebrainstormradio.comMatt: https://www.linkedin.com/in/splashmattMike: https://www.linkedin.com/in/splashmakerhttps://www.instagram.com/brainstorm.show/IG handles: @splashmatt @splashmakermikeYouTube: https://www.youtube.com/channel/UC5_3UHWO6Fua2NLGR6h3kNA/Full Service Marketing by Splash Omnimedia:splashomnimedia.comLeadership Training: Next Degree Leaderhttps://www.nextdegreeleader.com