Heck Yes to Marketing

Today we’re talking about all things SCALING!! How do you go from regular $5k months, to $10k and beyond? Meet Leda from @woofandwonder, she’s one of my very first Chromatical Clients, she’s a Chromatical Club member, she’s bought The Experience of course too, she’s a huge inspiration and a massive action taker! She’ll tell you in the episode how when we first met her biggest dream was to make 10 sales per week. Now she’s having 5 figure months (legend) but the thing is, she relies so heavily on viral TikToks to make that happen, and she wants a more reliable strategy to hit those 10k months regularly, without relying on going viral. We cover a LOT in this episode. It’s a biggy because it’s juicy and I know it’ll help SO many of you listening!! We get stuck into email and the reasons why people avoid it, and how you can make it work for you!! Overcoming the fear of selling Financey stuff like profit and price increases and putting money aside for restocks and expenses Branding and how people buy your brand not just your product or service Competition and comparisonitis Adding ads and ads management as part of your sales system Getting more time back by building your team and having enough expenses to cover that MINDSET stuff (of course!) Oh my gosh we cover SO MUCH!!! And wait till you hear what goals we set at the end. In the episode you’ll hear me talk about a new financial spreadsheet we created to help you map out your finances. It sounds boring I know, but it’s SO valuable and you’ll hear why in this episode. It’s one of the 9 new reallllly helpful products that I just released in my online shop! I’ll quickly give you a run down of them because they’re the things I’ve heard you all asking for in past episodes and in Chromatical Club so here they are!! And you can shop for them RIGHT NOW by heading to chromatical.com.au/shop

This is the final episode of launch month at Heck Yes to marketing The Podcast!! And I think it’s going to be a cracking final episode too. Today for our launch finale, we’ll be chatting with Megan who’s doing web content, socials and comms to social enterprise and makers of zero-waste undies, Underwear for Humanity an amazing, amazing business that I can’t wait for you to hear about. We’re chatting about how they can formulate their own content recipe for a lead up to their next launch!! We talk about Creating your own rules for your own launches (because no two businesses are the same) How to convert your content pillars to suit your launch Why going in thick with launch content is important - Got to get that marketing rule of 7 working for you! Why changing from your every day posting schedule into launch mode is important How you build up the momentum of your posts and emails on the lead up to a launch The types of things you could share during a launch that still connects with your audience The importance of being flexible with your content during launches Why having fun during launch can result in more sales And more of course!! We cover all sorts of content in this episode, Instagram, ads, TikTok, and of course email, and if you’re curious about the strategy around my own launch emails, I’ve just launched a BUNCH of new products, one of them is an 80 page google doc with every single email from my launch of The Experience last year that resulted in $83,000 of sales! By reading these emails, you can learn from what I did, take bits of copy that might apply to you, get launch inspiration, see exactly how many emails I sent, how I got my messaging across and pinch some of the ways I did things to include in your own EDMs during launch time!! Head to Chromatical.com.au/shop to check it out!!In this episode I also do refer to Chromatical Club (which Megan is a member of and has been since it first launched I believe) I reference a few videos in there like the TikTok masterclass, and a training on the invisible side of launching. If you’d like to be able to watch these videos and 100+ other trainings and masterclasses, click here to read all about Chromatical Club!See omnystudio.com/listener for privacy information.

Today we’re talking with Jordan from @ScrunchSocial, who also happens to be community manager in Chromatical Club, running monthly content planning workshops and helping everyone with their social questions, she’s a fellow podcaster, all round amazing human and I’m stoked to chat to her today about how we can sell her digital products year round after the launch has ended. We get into talking about some strategic ways to build momentum around what she offers after the initial hype of the launch has ended AND so that you don’t have to do big launches all year round in order to make sales. We cover… Running promotions with bonuses rather than discounts Making sure you don’t just occasionally mention your products but you go talk about them frequently All different kinds of ways you can create energy and interest around something you offer without actually even talking about what you offer - This point is an interesting one! How you can repurpose anything you create to use as bonuses as an incentive to buy what you offer ‘now’ because people often need a reason to do something rather than keep pushing it off for the never-later! We talk about affiliate marketing too!! We cover a lot of ground You’ll also hear me talk a lot about the fact that what I’m talking to Jordan about, are things I need to be doing myself, so I’m going to practice what I preach and do my own mini promo in this episode!! So if you’re listening to this episode and you join Chromatical Club before the end of June 2022, I’m going to give you 2 x free 1/2 hour consulting calls with me worth $995+gst. After you join, just email gday@chromatical.com.au and let us know that you heard this offer from episode 11 of Heck Yes to Marketing, and we’ll send you the link to book your first call in with meee! Remember to follow Jordan over at @scrunchsocial and you can check out her digital products at scrunchsocial.com And you can apply to get your own place on the podcast over at heckyes.com.auSee omnystudio.com/listener for privacy information.

Ready for 6 juicy launch related business questions from 6 incredible business owners?? Well they’re ready to be played right now! The questions I’ll be answering in today’s episode are: When do you start talking about the fact a launch is coming? How do you quantify a successful launch, how do you move forward? What are the pros and cons about launching something everywhere all at once in all the areas, email, blog, socials, events etc. vs rolling out channel by channel? How do you not feel like you’re pestering people during a launch? Do you rest your audience in between launches? How can I maintain sales during the slump period in the middle? Loads of awesome launch angles to listen to today!! Hope you love it and if you doooo be sure to subscribe and leave me a review whether it be in the apple podcasts app or share on socials that you’re listening, or tell a friend to help me get even more ears on my podcast!! Here is everyone who asked a questions’s Instagram links!Amy from @amendsthelabelHillary from @internethillaryLexi from @elsi.egraceLea from @leadurieceramicsNell from @fetecreativeMichelle from @breathwiseyoga If you want to be a part of future group episodes like this and ask me YOUR personal marketing or business related question, click here to join the Pick List! I’ll email you whenever there’s a new topic I need questions for.See omnystudio.com/listener for privacy information.

Welcome back to week TWO of launch month woohoooo!! Loving talking ALL about launches. It’s definitely one of my many favorite areas of marketing. If you missed last weeks episode, be sure to suss it out after this, and subscribe to make sure you don’t miss the rest of launch month as there’s some CRACKING episodes to come. Today we discuss what to do if your launches haven’t been going as well as you hoped. Becca from Club Gemini talk about her launch report that I asked her to create in Chromatical Club. She sent it to me before our episode, I went through it and found some things we could change to start to transform her future launches. That’s what we get stuck into today. We discuss things like How to reframe your mind around the success or ‘failure’ of a launch The importance of understanding your data from each launch so you can review what went wrong and improve each time Why it’s important not to chuck everything in if it doesn’t go as hoped The time spent creating social media posts vs emails and the potential results it could bring The amount of time you should spend leading up to a launch The invisible side of launching (what you do outside of a launch period) A lot of this will relate to so many people in all different types of businesses. I’m excited for you to get listening. You can find Becca over at @itsclubgemini on Instagram and https://www.clubgemini.co.uk/ Be sure to say hello! If you want to be a part of a future podcast, be able to work 1:1 with me and be featured on my podcast, you can apply by going to heckyes.com.au. I would love to get the opportunity to help you. And if you love launching and know you need help with it (and all things business and marketing), I’d consider joining Chromatical Club! Where you can spend 12 months with me and my team getting help with growing your business from wherever you are to wherever you want to go. If launches play a big role in that, we are SO there to help you for an ENTIRE 12 months.See omnystudio.com/listener for privacy information.

It’s LAUNCH MONTH at Heck Yes to marketing The Podcast!!!Every week this month, I’ll be dropping a launch related consultation with all different types of businesses. For the VERY first launch podcast episode, I get to work with Jacqui from White Deer! She’s a graphic designer who wants to know how we can get more people into her evergreen course! Now this is a bit of a back to front episode because we’re actually talking about how to drive sales WITHOUT launching. We’re talking about Jacqui’s evergreen course DIY Design My Biz that she has ALREADY launched a couple of times, but has now turned it evergreen. Evergreen basically means it’s something that people can join anytime, get the value, and because you have already done all of the work, it’s pretty hands off. I wanted to start off with talking about evergreen for podcast month, because if you are in the course or program biz, (or hope to be in the future) you can turn the launches you have already done into evergreen ones that work all year round! I thought by starting off with this before you get all juiced up about new launches, I wanted to talk about using what you might have already launched previously and turning it into something that can work for you all year round. The thing with evergreen is though, (and what we talk about today) is that without big launches that gets heaps of people in all at once, you still need to find ways to get people excited to do your programs year round. We have to work through a lot of ‘no’s to find the right ‘yes’ for Jacqui and that to me is one of the FUNNEST part of consulting, and also the most important. I can’t just say ‘do this…’ it has to be congruent with who your working with or the suggestions just won’t work for them. You have to dig and find the right part that needs the work because it’s not always obvious! We touch on subjects like The importance of measuring the performance of your evergreen funnel is working and optimizing based on data Facebook ads Pdf lead magnets vs video lead magnets How understanding your client is SO important for your sales copy, but also how you format your evergreen funnel, how long your deadline is on for and more because if they aren’t aligned fewer people will join We talk about sharing the value of what you have in a way that’s much higher than the price The importance of creating opportunities for ‘why now’ because if people can join anytime, there’s no incentive How you might already have things that you could bundle and give as bonuses to encourage people to join Finding the things that drive you to do the things you don’t want to do, and using those to Be sure to follow Jacqui on Insta at @whitedeerGD and check out her website here!! Feel free to tag us both in your stories if you share that you’re listening, we’d love hear your takeaways. Speaking of evergreen, if you’d like to check out MY evergreen masterclass which helps you go from winging to growing your business, click here! I talk about it in this episode, and it really is suppppper impactful to those who watch it. And of course, if you’d like to apply to be on Heck Yes to Marketing The Podcast, and have a real life 1:1 consultation with me, just like Jacqui did today, you can do so by clicking here!See omnystudio.com/listener for privacy information.

Today we’re chatting with Elaine, a mindset coach who you can find at @Iamelainebenson on instagram. We’re talking about her messaging and positioning in her business, and she wants to know how she can clarify and make it really concise so that her clients are like “HECK YES I want to work with Elaine!!” Regardless of whether you’re a product or service based business, these kinds of conversations will be so impactful because if you’re not communicating your messaging in the way your customers or clients need to hear it, it might not result in the amount of sales or bookings you’d hoped. Today we chat about things like What awareness stage are your clients at when they discover you? Are they already looking for what you have or are you educating them about your service? Is your messaging speaking to what they want? Or what they think they want? We get talking about the value of mindset work and how without doing it, it can stop you from getting where you want to go We talk about how to address the bigger problem that you want to solve We talk about niching and targeting just one type of person
So much!! I need to let you know that next week is the start of May which means it’s officially LAUNCH MONTH in my podcast world!! Every week in May I’ll be sharing consultations with all kinds of business owners around the theme of launching. Make sure you subscribe so you don’t miss an episode. The theme is also spreading into Chromatical Club, my paid program, where I’ll be sharing a live masterclass on the 10 things I did, to have an $83k launch in September last year. So if you’d like watch that head to my website chromatical.com.au/chromatical-club and check it out.See omnystudio.com/listener for privacy information.

Pivoting is a word that we’ve become super familiar with over the course of the past few years. And it’s no longer in relation to Ross from Friends. Pivoting our businesses to suit the ‘new normal’ world we lived in was the theme we heard over and over from 2020 onwards. What often came with that was a lot of hurt, sadness, loss and feelings of failure. I’ve worked with so many clients during this time to help them pivot with optimism and excitement and positive mindsets and for many, it’s made a world of difference. One of those people was Megen!! Long time of Chromatical Club, and having worked through The Experience she’s done so much mindset work with me, that I knew when her time came to pivot her business she’d be ready. And oooooof she is so ready. Wait till you hear her energy on this call. It’s inspiring to say the least. In this episode we talk with Megen from AV Blooms, who’s completely ‘pivoting’ her business from a bricks and mortar florist to an (almost) all online business model! It was a discussion that could’ve gone in so many directions if she hadn’t done as much mindset work as she had with me previously and I’m SO proud of her for doing so. This consultation was such an optimistic and positive discussion that I hope will inspire others who have to pivot in the future for whatever reason! I hope you too can start to see it as what could be an incredible opportunity rather than something that is a failure. I found this episode super inspiring, and I hope you do too. If you’re someone who has had to change direction in business, regardless of what level or type of pivot, I hope you’ll love this episode. We tackle important things like: Mindset and the importance of the role it plays in big changes like this Leaning into your values and finding directions that align with you We spitball online and in person business ideas that can be done without requiring a bricks and mortar store and land on some really cool and powerful ideas You can find Megen over at @AVBloooms on Instagram and avbloomsflorist.comBe sure to say hello! If you’d like to be a part of the next pick your brain session, you can click here to register!! And, if you’d like to spend an entire 12 months with myself, my team, and an incredible bunch of business owners (Where we run pick my brain sessions every month and SO much more), we’d love to invite you to join Chromatical Club, where you can ask your business and marketing questions and get help strategic help, feedback, ideas just like those in this podcast, whenever you need. There’s also over 100 masterclasses, trainings, workshops and videos to upskill your knowledge, and multiple workshops, masterclasses and live time with me every month where you can set goals, stay accountable, dedicate time to your business growth, pick my brain and so much more. Click here to read more about how we can help you in Chromatical Club.See omnystudio.com/listener for privacy information.

Have you ever just been like 'Argh I wish I could just ask Trish this burning question" and get a real answer? Have you ever wanted to do it... for freeeeee? Well, this episode of the Heck Yes to Marketing Podcast is a time when a group of amazing business owners came together to pick my brain. To ask me those burning questions they had. And you get to listen to them live It’s fast paced, we cover a LOT of ground, and we smash out many questions as we can during this hourish of time. And the cool thing is, you can join in future pick my brain podcast episodes! All you have to do is join ‘The Pick List’ and you’ll get emailed the zoom links so that you can join me live to record another episode of this podcast, and literally get the opportunity to pick my brain. This episode, there was no theme! I opened it up to all business and marketing questions! Here’s a list of what we cover. Today we have some AMAZING convos including…. Does your product/service need to be finalised before you start to grow your online presence? How do you explain the real value your products? How do you price a new membership/subscription product? Should you make a product subscription only? Or purchase individual as you need? Or have both options? We chat a bit about lead magnet creation! We talk about how to build an email list!! And we also talk about how to lean into the ways that YOU work, instead of the ways you’re expected to work. Like if you work best at night, how do you be okay with that and not burn out from working at weird and wild hours!? Lots of deep and juicy conversations, sharp shooting fast paced answers and things that’ll make you think. Hope you love it!! If you’d like to be a part of the next pick your brain session, you can click here to register!! And, if you’d like to spend an entire 12 months with myself, my team, and an incredible bunch of business owners (Where we run pick my brain sessions every month and SO much more), we’d love to invite you to join Chromatical Club, where you can ask your business and marketing questions and get help strategic help, feedback, ideas just like those in this podcast, whenever you need. There’s also over 100 masterclasses, trainings, workshops and videos to upskill your knowledge, and multiple workshops, masterclasses and live time with me every month where you can set goals, stay accountable, dedicate time to your business growth, pick my brain and so much more. Click here to read more about how we can help you in Chromatical Club.See omnystudio.com/listener for privacy information.

Ok, hands up if you’re a creative business who always has in the back of their mind that they want to create something new, go down a new direction, and gets that itch that they need to scratch to create create create!!
Well, that’s what we’re going to be digging deep into today with Michelle from Show and Tell. We tackle important things like: Understanding WHY we are wanting to do what we want to do…. And why really. Who are we wanting to create these new offers for? Ourselves to fulfill something we’re lacking that we could be getting from what we currently offer? Or is there a real hole that needs to be filled and a clear demand for it? If you were to create something new, would the same problems arise that are happening with what you currently offer? It’s okay to sell it before you create it. A lot of people talk about this, and it’s because imagine spending all that time building something and no one wants it. Validating it first can be so amazing and we chat about the validation process. How to find ways to make the boring parts of business fun to you. Understanding how you work in your business is SO powerful because you can use that as a way to really get involved in the parts of business that you might not have usually thought were typically ‘fun’. Ask the right people the right questions about what they want. We figure out who those right people are and why you need to be paying attention to them because the thing you want to create may not even be what people want! You can find Michelle over at @michelle_showandtell on Instagram and https://showandtellvideo.co.nz/ Be sure to say hello!
 If you’d like to apply to be on the Heck Yes Podcast, you can click here!
 And, if you’d like to spend an entire 12 months with myself, my team, and an incredible bunch of business owners, we’d love to invite you to join Chromatical Club, where you can ask your business and marketing questions and get help strategic help, feedback, ideas just like those in this podcast, whenever you need. There’s also over 100 masterclasses, trainings, workshops and videos to upskill your knowledge, and multiple workshops, masterclasses and live time with me every month where you can set goals, stay accountable, dedicate time to your business growth, pick my brain and so much more. Click here to read more about how we can help you in Chromatical Club.See omnystudio.com/listener for privacy information.

Are you at that stage where you want to go from hobby to a proper business, but you aren’t sure which of the millions of different paths and directions you could go down you should choose? Then you’ll love this episode. And tbh, even if you already are a full-blown business and you’ve harboured an incredible community, you’ll probably get lots of ideas from this episode too. Today I talk with Adele from Cro with the Flo, a crocheted with an INCREDIBLE community on both Instagram and TikTok!! But it’s time to take it to the next stage. We chat about things like: How to lean into what you love How to connect where you want to go long term with where you are now How building a membership or subscription doesn’t have to be complicated, especially when you have already built your community How there really is an online business model for all kinds of businesses Ways to keep yourself accountable if you tend to avoid certain parts of business How to find the right direction for your business to turn your hobby into a business that you love! You can find Adele over at [@cro_with_the_flo] on Instagram and TikTok, and her Etsy store is at https://www.etsy.com/au/shop/CroWithTheFlo Be sure to say hello! In this episode I mention that I’m an affiliate for Mighty Networks, the membership platform where I host Chromatical Club. Here is my affiliate link if you’re keen on exploring that! Using my link gives me a little kickback, so if you are keen on exploring it, I really would appreciate you using my link vs going direct!
 If you’d like to apply to be on the Heck Yes Podcast, you can click here!
 And, if you’d like to spend an entire 12 months with myself, my team, and an incredible bunch of business owners, we’d love to invite you to join Chromatical Club, where you can ask your business and marketing questions and get help strategic help, feedback, ideas just like those in this podcast, whenever you need. There’s also over 100 masterclasses, trainings, workshops and videos to upskill your knowledge, and multiple workshops, masterclasses and live time with me every month where you can set goals, stay accountable, dedicate time to your business growth, pick my brain and so much more. Click here to read more about how we can help you in Chromatical Club.See omnystudio.com/listener for privacy information.

As business owners, we get so many questions from our customers or clients, and we often want to make everyone happy! But what happens when someone asks if you’ll break up what you have to offer, and sell them just a little part of it. Like if you offer a kit, but someone just wants to buy the pattern Or if you offer a costume hire business, but someone just wants the dress Or in Marie’s case, what if someone asks for just one module of her new course Frankly Resin? How do you approach that? What options do you have? Is it a yes? Is it a no? Or maybe is there even an entirely new opportunity lying in there waiting to become another offer. We dive into ALL of this (and more, because we are talkers) in today’s episode of Heck Yes! Even if you don’t have a program or course this will be so valuable because we also talk about The value of listening to the questions and feedback from your customers or clients, and talk about when to actually apply the feedback (and when to NOT) Making sure we aren’t just people pleasing, because we can in business often lose so much time and direction by doing so and it can slow us down from making the impact or reaching the goals we want to. We go down a few tangents! We chat about getting dopamine hits externally and how that can drive us but also about trying to find them from within We talk about doing what you want and listening to yourself and saying ‘EFF IT’ to build your confidence in doing the things that might feel uncomfortable. It’s a great episode, I always love working with Marie and I’m so chuffed to be able to help her again in this episode. You can find Marie over at @BobnFrank on Instagram and bobnfrank.com.au If you’d like to apply to be on the Heck Yes Podcast, you can click here!
 And, if you’d like to spend an entire 12 months with myself, my team, and an incredible bunch of business owners, we’d love to invite you to join Chromatical Club, where you can ask your business and marketing questions and get help strategic help, feedback, ideas just like those in this podcast, whenever you need. There’s also over 100 masterclasses, trainings, workshops and videos to upskill your knowledge, and multiple workshops, masterclasses and live time with me every month where you can set goals, stay accountable, dedicate time to your business growth, pick my brain and so much more. Click here to read more about how we can help you in Chromatical Club. See omnystudio.com/listener for privacy information.

There comes a time in SO many businesses lives where they begin to consider what it'd be like to swap from a 1:1 business model into a 1:many. That can stem from so many reasons They may have hit their revenue ceiling literally swapping time for money and can’t grow anymore unless they turn into an agency model or build their team They want to help more people and create a greater impact They want to generate more revenue for the same (or often less) time Or in Nell from Fete Creative’s Heck Yes podcast consultation today, her lifestyle, time and life has changed since having a baby, and wants to take this opportunity to restructure and reevaluate her options moving forward so she can prioritize family, while still doing what she loves with more limited time. In this episode, we find a new business direction that aligns with Nell's new lifestyle, that can evolve into a 1:many business offering. We discuss topics including: You don’t need to create an entire big program/offer before you start selling, there are many ways you can go about it Repurposing content can happen in SO many different ways and serve so many purposes that can lead to your new offer without you even knowing it The importance of focusing on the part of business that you love the most that lights you up so it’s something that doesn’t just serve your customers or clients, but you as well How you can turn what you already do into a product or offer. It doesn’t have to be something brand new. There’s a new shift in the way training is happening, so don’t feel you have to follow what everyone else already does!! You really can do anything! Factor in your time!! Having a baby or whatever lifestyle you have can impact what you create so it’s important that you create something that fits in with you and your bandwidth! You can find Nell over at @fetecreative on Insta and https://fetecreative.com.au If you’d like to apply to be on the Heck Yes Podcast, you can click here!
 And, if you’d like to spend an entire 12 months with myself, my team, and an incredible bunch of business owners, we’d love to invite you to join Chromatical Club, where you can ask your business and marketing questions and get help strategic help, feedback, ideas just like those in this podcast, whenever you need. There’s also over 100 masterclasses, trainings, workshops and videos to upskill your knowledge, and multiple workshops, masterclasses and live time with me every month where you can set goals, stay accountable, dedicate time to your business growth, pick my brain and so much more. Click here to read more about how we can help you in Chromatical Club.See omnystudio.com/listener for privacy information.