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John Bonnes is back from Florida with stories from Twins spring trainingSee omnystudio.com/listener for privacy information.

Chris Andrew, Co founder and CEO of Scrunch AI, joins the show to talk aboutThe evolution of search and consumer shift toward finding answers with AI.Building a marketing platform for an AI first customer journey.The opportunity for AI and Scrunch to audit search and help brands manage their identities in the era of AI.Reflecting on Chris leaving Intuit to work for Clara Shih at Hearsay, and what Chris learned from Clara as employee #3 at Hearsay that made him a better entrepreneur. A wild car ride with Gary Vee when Gary first launched Wine Library TV, and pitching Gary Vee a cooking show.

In the face of climate uncertainty, growers wonder which grape varieties will flourish in their regions in the future, or if any will grow there at all. Joel Harms, Ph.D. student in the Department of Bioresource Engineering at McGill University in Australia is using artificial intelligence to simulate the potential to grow pinot noire in different regions of the world that are currently considered too cool. The project mapped 1,300 varieties to 16 different points of climate data including temperature, precipitation, and growing degree days. The findings could play a crucial role in identifying the winegrowing regions of tomorrow. Resources:         207: Managing Catastrophic Loss in Vineyards: Lessons from Cyclone Gabrielle in New Zealand Cal-Adapt Development of a generative AI-based model for guiding grape variety selection under contemporary climate dynamics Generative AI for Climate-Adaptive Viticulture Development Joel Harms Google Scholar Page Mapping Global of the Potential for Pinot Noir Cultivation under Climate Uncertainty using Generative AI University of Adelaide Wine Economics Research Center Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org.   Transcript [00:00:00] Beth Vukmanic: In the face of climate uncertainty, growers wonder which grape varieties will flourish in their regions in the future, or if any, will grow there at all. [00:00:13] Welcome to Sustainable Wine Growing with the Vineyard Team, where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic, Executive Director. [00:00:23] In today's podcast, Craig McMillan, Critical Resource Manager at Niner Wine Estates, with longtime SIP certified vineyard and the first ever SIP certified winery. Speaks with Joel Harms, PhD student in the Department of Bioresource Engineering at McGill University in Australia. [00:00:42] Joel is using artificial intelligence to simulate the potential to grow Pinot Noir in different regions of the world that are currently considered too cool. [00:00:52] The project mapped 1, 300 varieties to 16 different points of climate data. including temperature, precipitation, and growing degree days. The findings could play a critical role in identifying the wine growing regions of tomorrow. [00:01:07] Want to be more connected with the viticulture industry but don't know where to start? Become a member of the Vineyard Team. Get access to the latest science based practices, experts, growers, and wine industry tools through both infield and online education so that you can grow your business. Visit vineyardteam. org and choose grower or business to join the community today. Now let's listen in. [00:01:34] Craig Macmillan: Our guest today is Joel Harms. He's a PhD student in the Department of Bioresources Engineering at McGill University. And today we're going to talk about mapping global future potential for Pinot Noir cultivation under climate uncertainty using generative AI. [00:01:51] Bye. Bye. This is a really interesting topic. I came across an abstract from a recent ASEV meeting and I was like, I just have to know more about this. This just sounds too interesting. But welcome to the podcast, Joel. [00:02:04] Joel Harms: Okay. Thank you very much. Thank you for having me. [00:02:06] Craig Macmillan: What got you interested in this topic in terms of this wine grape region? Stuff. [00:02:12] Joel Harms: I think it was more about I wanted to build models that are useful, I guess, broadly useful in vineyard management and like establishing new vineyards and like kind of covering some of the base problems. Initially, my thought was, how can we. see which grape varieties are alike. [00:02:32] How can we like make a representation of them in like a latent space. But then I found out , if I do that, that's, you know, somewhat useful, but if I take that just a step further, I could just connect it with climate data already. And then we would have a model that could, be used for prediction and it would be so I guess. How do I say like broad or general enough so that you could apply it in any environment. So like any climate can be used to predict any grape suitability matrix, which is quite nice. And so then I thought, no, let's do it. Let's try that. [00:03:11] Craig Macmillan: So your colleagues and yourself did some simulations, as we just mentioned specifically around Pinot Noir and the potential to grow it in different parts of the world that currently are considered too cool. Tell us exactly how you went about this. [00:03:25] Joel Harms: The abstract is kind of a case study on one application of, These models that we built. So we built very general grape variety recommender systems based on climate. And so we wanted to show a cool application globally. This can be applied to find regions that will be too hot in the future. [00:03:43] So we built the AI models first starting from looking at where grapes are grown and tying that together with what climate is there regionally. Unfortunately, you know, we can't use like very precise climate data because we don't have the exact location of each grape variety in each region. [00:04:02] Craig Macmillan: hmm. Yep. [00:04:03] Joel Harms: Yeah. So therefore, we use larger climate data. So like at 50 kilometer resolution, which is still helpful to, I think, gather overall trends, not so much, you know, to plan an individual vineyard probably, but just to see like in which areas maybe there would be. in the future interesting vineyard sites. [00:04:23] Just like kind of as like a pre guidance sort of model. And then we, tested it. We tried to validate this model and then we presented a first case study with Pinot Noir because we were presenting in Oregon at the ASEV conference. So I figured, you know, might as well do Pinot Noir if we're already in Oregon. [00:04:43] Craig Macmillan: Can you explain to me the artificial intelligence piece of this? I mean, you hear about it and you know, kind of what different types of AI do. I don't think a lot of people realize that, you know, that's a very general concept and people have designed particular tools for particular reasons. [00:05:01] So, in this case, what exactly was the AI component? What's inside the box, basically? How does it work? [00:05:07] Joel Harms: First off, I guess to explain for listeners , cause AI does get thrown around a lot and it's hard to know what that actually means. So when we're talking about AI, it's usually we're tying some sort of input data to some sort of output data. And we're teaching a very complicated mathematical function to map one to the other. [00:05:25] So like kind of a correlation. But it's not a simple correlation. That's why we need these models and that's why they're pretty fancy. [00:05:31] So in our case, we're using an AI that was inspired from the community of medical science, where similar models were used to connect, for example, the ECG measurements of a heart with like scans of the heart. [00:05:50] And then Trying to tie both of those datas together and to reconstruct them again to see if, like, you could find correlations between those and maybe if one of them is missing, you could, , predict what it would look like. And so, since this is a very similar problem, , and we have similar input data in the sense of, we have grapes, which grapes are grown where, and we have what is the climate there, roughly. [00:06:13] So we can tie that together and try to connect both of those types of data and then get an output of both of those types of data so that we can go from grapes to climate and climate to grapes in the same model. So we have these , you could say like four models. that are tied together at the center. So input grapes, input climate, then in the center where they get tied together and then output grapes, output climate. And so we train it to, reconstruct it from this combined space where we like, Scrunch it down, which is what the autoencoder does. [00:06:48] Craig Macmillan: So if, if I understand correctly, what we're talking about is , we know that we have the data and we know where wine grapes are grown, different types for different climates. Then we have the climate data in terms of how things may change over time. And then we're creating a prediction of. How those climates change, and then translate that into what we already know about wine grapes. [00:07:09] Joel Harms: Sort of. Yeah. But in our model for training, we just use the existing ones. So historical climate data and historical grape variety data. Once we have that model trained, we just apply it for new climates that come from like other climate models. So we don't do the climate modeling ourselves, but we extract that information and feed that into it and get the grape varieties output. [00:07:31] Craig Macmillan: So you look specifically, at least reported on areas that currently are considered too cold for growing a high quality pinot noir or growing wine grapes in general. What did you find out? What Parts of the world might be the new leading Pinot Noir regions. [00:07:46] Joel Harms: . So that depends a little bit on the exact scenario and how much the climate is supposed to warm. We have like two scenarios is what we looked at. We looked at a 8. 5 scenario and a 2. 6 scenario and going by the 8. 5 scenario, some of the regions that are improving are for example, Western China. And also Southern California, actually, and Quebec, , like Southern California is in Santa Barbara. I guess that's technically Central Coast, [00:08:17] Craig Macmillan: Yeah, well, that's interesting There's a lot of Pinot Noir in Santa Barbara County in the in the coastal zones Any other regions that popped up? [00:08:26] Joel Harms: Yeah, a lot of Australia seems to be doing better and like Northern France, [00:08:31] Craig Macmillan: Yeah pushing it to the north. Did England pop up? [00:08:35] Joel Harms: England, yes, but England seems to like stay the same in compared to historical. So not like as if it's improving, at least like from this, like rough map that we made. What we want to do is do it a bit more finely. The, this prediction, because we currently just used regions where wine is already grown, but then try to like interpolate just for calculation efficiency. Outward. So like our maps are created not only by the model itself, because that would be too calculation intensive. So for the, for the sake of simplicity, we did it like this, but we're still writing the final paper. So, you know, don't invest just yet, wait a little bit and then, [00:09:17] Craig Macmillan: I was gonna bring that up. Where should I put my money? [00:09:19] Joel Harms: Exactly. So don't do that yet. Wait for the final paper and then we will double check everything over. Oh yeah. Arkansas was one that was improving too. Very interestingly. Yeah. [00:09:28] Craig Macmillan: I was kind of surprised because having talked to guests, many guests from, you know, New York, from Texas, from people who consult in the Southwest Northern California, which can get quite warm. What we've talked about is the question of it getting too hot to grow quality wine grapes. [00:09:49] You know, wine grapes will grow to tolerate quite high temperatures. So, for instance, the San Joaquin Valley in California, produces a lot of wine grapes. They're not considered to be very high quality compared to coastal zones. So the vines do great and produce good crops and all of that. So there's concern that areas that have been kind of in the sweet spot, kind of in the, we call it the Goldilocks phenomenon where climate, soil, time, everything just all kind of fits together. [00:10:12] It sounds like this idea would be applicable to predicting what areas might become too warm for high quality wine [00:10:19] Joel Harms: Yes. Yes. It's definitely the case. Yes. And in our maps. You can see both at the same time because it sees like relative change, positive, relative change to, to negative. Some areas that look like they're not going to do so well in the future or less good in the future, even though they're like really good right now is like Oregon, unfortunately. [00:10:39] And the Azores or Northern Spain, even in Eastern Europe, a lot of areas. Seem to be warming up like in Romania at the coast. Not necessarily just the warming up part, but also because we consider 16 different climate variables, it could be the warming up part, but it could also be, you know, like the precipitation changing things like that, you know. [00:10:59] Craig Macmillan: You said 16 variables, we talked, you got temperature, you got precipitation, what, what are some of the others? [00:11:04] Joel Harms: Yeah, we got the growing degree days, the winter index, we got the Huggins index, we have radiation. Diurnal temperature range, the annual average temperature, for the precipitation, we have it like a three different scales, in the harvest month over the growing season and also throughout the whole year same for the temperature. And then we have the, growing indexes [00:11:26] Craig Macmillan: do you have plans to do this kind of thing again? Or publish additional papers from the work you've already done, because I think, it sounds like you've got a lot of interesting findings, [00:11:35] Joel Harms: Oh yeah. Yeah. The results only came in like right before the conference. We're still analyzing everything, writing everything. So the first thing that's coming up is a paper just on , how did we build the model and like all the validations and does it make sense with like expert classifications of how experts classify suitability for grapevines and things like that in the past to see if. That lines up as it should yeah, and then after that we'll publish some of these predictions and what we can learn from these and more detailed than how we did it right now where, most of it's like interpolated because we couldn't predict for every location, so like we predicted for some locations and interpolated. Just for computational efficiency, I guess, but you know, we're, we're getting there. Unfortunately, academia is quite you know, a slow profession. takes a lot of time. [00:12:24] Craig Macmillan: Yes, yes it does. And then getting it published takes a lot of time with reviews and whatnot. And so I just want to put a time stamp on this. This is being recorded in October of 2024. So, Give it some months, at least several, several, several, several. But it's exciting. This stuff's coming out. It'll be in, be in the literature. That's really, really great. [00:12:43] Joel Harms: And soon what we're trying to do is also release like a tool or something that, you know, where people can input their location and we can, our climate data, like call out the climate data and see what, what some of the predictions would be. Yeah. [00:12:57] Craig Macmillan: Oh, that's neat. [00:12:59] Joel Harms: I might've done that for Niner Vineyards just now to see, to see what, what's a suitable there, but only the current ones. [00:13:08] So I mean, it's kind of is exactly what you're growing. [00:13:10] Craig Macmillan: Funny. You should mention that. There is a a website called CalAdapt that allows you to put in some ranges and some variables specific to your location, you put your location in, and then there's a number of different models that you can run. Some are very conservative, some are not in terms of what the predictions are for climate change globally. [00:13:31] And then gives you a nice report on what the average temperature change might be in degrees Fahrenheit or Celsius also takes a stab at precipitation, although I talked to somebody who was connected to that and they said the precipitation is always kind of questionable. And also looks at things like heat waves, how many heat waves days over 100 or days over 95, you might expect because those can be quite fluctuating. [00:13:55] damaging. Even, even though vines can tolerate heat, if they're not acclimated, getting these big stretches of over a hundred, for instance, can be kind of stressful. I did that and kind of looked at it myself and thought, huh, I wonder if we had better, more, um, detailed information, what that might look like. [00:14:12] Another tool that was mentioned that you used was a deep coupled auto incoder networks. What are those? [00:14:18] Joel Harms: So that was what I described earlier, like these component models , where we have a. The encoder and decoder part, the input part is the , encoder and the output part is the decoder. And in the middle of these we have a latent space and then the coupled part means that we're having multiple of these that share their latent space. [00:14:38] So that's , where we're tying them together so that we can input either climate or grapes and get as outputs either climates or grapes. So it's like very, very flexible in that way and so I quite like that. And it turns out it does better than even some more traditional approaches where you just feed in climate and get out grapes like from a neural network or something like that. [00:14:59] Just like a neural network, because we have technically like four neural networks and all of them have three layers. So that's three layers or more. And so that's what makes them deep. [00:15:08] Craig Macmillan: Got it. [00:15:09] Is this your primary work as a PhD student? [00:15:13] Joel Harms: Well, as a PhD student, I'm still working on modeling. But not so much with grapevines, unfortunately. I'm looking at still climate models. How can we adapt for example, now we're looking more at the Caribbean. There's flooding issues. Particularly in Guyana. And so we're trying to, you know, help maybe the government to plan land use better in order to avoid, you know, critical areas being flooded, agricultural land being flooded and these type of things. [00:15:41] So it's more looking at flooding modeling, there's definitely some overlap in that sort of work, it's definitely still like in the area of using data science to help decision making which is the overall theme of this work. [00:15:55] Craig Macmillan: Yeah, and that was something that also came up in my little mini project was the potential for massive storms and also the potential for drought. Which, wasn't part of your work at this stage. Is that something that you would be able to find a way of including in your modeling that might give you some idea of how things might change? [00:16:15] And it's specifically what I'm thinking of is Cyclone Gabriel, I believe it was called, Gabriella just devastated parts of New Zealand. And raised a lot of concern about how, you know, when we were in these coastal zones, we go, Oh, yes, it's mild. It's great. But we're right near the ocean. [00:16:33] Right. And in October between 24, we've seen a very active hurricane season in the Caribbean and on the East coast and the Gulf. Do you think there's potential for this kind of thing to give us more of a heads up about what might be coming our way in terms of massive storm events? Cause that might affect how and what I do. [00:16:52] Joel Harms: I guess this wouldn't depend really on the grape variety itself. That would be more like a citing issue, right? Like where do you plant? [00:16:58] That's what we're looking at now with the like flooding mapping if there is a storm, where does the water collect? Which roads are cut off? Or, I mean, I guess in the case of vineyards, you could look at like, what would be the likely damage would there be now saltwater maybe even if you're depending on where you are. That's definitely something to look at. [00:17:17] All you need is sufficient, like past data points. So you can calibrate your models and then. You know, look at different future scenarios and what will be important to for the future is to look at what's kind of the certainty of these predictions, right? Like, what are your error margins? What's your confidence interval? [00:17:33] Because that might drastically alter your decisions. If it says, oh, it's probably not going to be too bad, but you're very uncertain about that, then you're probably going to take some more precautions than, you know, not because usually now we have A lot of models where their prediction is very, like is deterministic. [00:17:50] So they say, this is how it will be. And it's hard to tell where, you know, where those margins are of error, which is something to look at in the future for sure. [00:18:01] Craig Macmillan: Yeah, that is a challenge in the the model that I did for a Paso Robles vineyard Precipitation didn't really change very much which I was surprised by so it wasn't gonna become like a drought area completely but the potential ranged from five inches of rain a year to 60 inches of rain a year, which is why I was asking about these massive storms. [00:18:21] Maybe our averages, continuous to what we have now, but it may be a bunch of craziness year to year around that. And I think that is interesting and useful to know. So you prepare for it. [00:18:34] Joel Harms: that's something people are looking at, I think cause you can use some models to calculate sort of new climate indices. To see like from daily data train, like new climate indices to see these big storm events and things like that, and maybe incorporate that. That could help, , maybe with that sort of analysis of where even if it's the same average, the index is different because it measures something else. [00:18:59] Yes, I wouldn't know what they're called, but yes, I believe this already exists and is being improved. . [00:19:05] Craig Macmillan: Yeah. Yeah. With your experience so far, what do you see? Because everybody's talking about this. It's like the future in a world of artificial intelligence and this and that. In this particular area where you're, you're tying one set of variables to climate variables and also to historical weather. [00:19:23] In the big picture, beyond just wine grapes, but in the big picture, any topic, where do you see this kind of work going? You touched on it a little bit, when you close your eyes and open your mind what does the future look like? What, kind of tools are we going to have and what kind of things are we going to be able to find out? [00:19:38] Joel Harms: Yeah, that's interesting. I think it, it really depends on the data we have available and it looks like we'll have more and more data available. [00:19:47] So better disease models, location specific disease models to plan spray schedules better and things like that, they seem to be coming. I think I've seen parts of that already from some companies rolling out. [00:20:00] It's all about kind of the creatively using the data that you have available, because a lot of like my data, for example, that I used for this. This isn't necessarily new data, right? This comes from the University of Adelaide who collects where, which grape varieties are grown all over the world. [00:20:17] And then just historical, climate data. It's not very new, but just to put these together in a meaningful way with AI, that's going to be the challenge. And then also to test, is this reliable or not? Because you could theoretically predict almost anything, but then you need to check, is it just correlation? [00:20:39] Am I taking all the important variables into account? And we're developing AI very, very fast. But maybe we need to spend a bit more time, you know, trying to validate it, trying to see how robust it is, which is a major challenge, especially with these complicated models, because, I heard about this example. [00:20:57] Where in the past, for some self driving cars, their AI that recognized stop signs could be tricked if there was a sticker on the stop sign, and it would ignore the stop sign. Even though there's not a big difference, but you can't test for, you know, all of these cases, what might happen. And that's kind of the same for, , what we are doing. [00:21:17] So improving the testing, that would be, I think, a major A major goal to make sure it's robust and reliable or that it tells you how, how certain it is, you know, then at least you can deal with it, you know, and not just make a decision off of that. Yeah, [00:21:29] Craig Macmillan: Yeah. What the level of uncertainty is. That's always the getcha. [00:21:33] Joel Harms: yes, [00:21:34] Craig Macmillan: That's always the hard part. If you had one thing that you would tell growers on this topic, what would it be? Mm [00:21:43] Joel Harms: Specifically for my models, it would be to take the current results with a grain of salt. And then to sort of use this to, narrow down like a selection of grapes and to still run tests and things like that. Cause it's regional data, right? It's not going to tell you exactly what you should grow in your location. [00:22:02] Cause it's, you know, the weather data is based on four to 50 kilometers around you. You know, that's where we're like assembling the data from. [00:22:10] Craig Macmillan: that a 50 kilometer quadrant? [00:22:12] Joel Harms: yes. Yeah. [00:22:13] Craig Macmillan: Yep. Okay. Gotcha. [00:22:14] Joel Harms: Yes, exactly. So this tool is mainly used or useful if you use it to like pre select some varieties so you can see what might be good, you know, and then decide for yourself what you want. [00:22:27] The take home message is like, it's not supposed to take away grape growing experts and things like that, or replace them in any way, but it's supposed to like support it because. There's so many grape varieties and if climate regions or like regions where we're growing grapes are changing, where the climate is changing, we want to get the best choice. [00:22:47] And so we should probably look at all of them, all of our available options and see what we can do. It will narrow it down for you. And then, you know, you'll still have to see what works exactly for you. What wine do you want to produce? I mean, it doesn't take that into account, right? It just gives you what probably would grow well here. [00:23:03] Craig Macmillan: . [00:23:03] Yeah, then I think that there's going to be a future also in bringing in some either hybrid varieties or varieties that are not terribly well known. I've talked to people from Texas and from Michigan Pennsylvania, where the traditional vinifera only varieties don't do pretty well. Terribly well, often because of cold hardiness because of cold winters, they don't handle it, but there's hybrids that do great and make interesting wine. [00:23:27] And I think that would be an interesting thing to include in a model or if it came out kind of like the winner was something we don't normally [00:23:33] Joel Harms: Right. Usually we have a lot of hybrids in this because we have 1, 300 varieties. [00:23:39] Craig Macmillan: wow. Oh, I didn't realize that. [00:23:41] Joel Harms: so I think we have most of the. commercially used grape varieties, like in all aspects. [00:23:48] Craig Macmillan: yeah, probably, probably. [00:23:49] Joel Harms: Yeah. So it's quite, quite far ranging. We only excluded some where it was never more than 1 percent of any region, because then like our model couldn't really learn what this grape variety needs. [00:24:00] Right. Because it's like too small, even in the largest region where it we cut those out. So, cause else we would have 1700. But then like the 1300 that actually get used commercially at a significant scale. Those we have. The model is actually built like we have a suitability index. [00:24:18] But we're still trying to, , fine adjust so that we can rank not just what's popular and like how much will grow. Cause then you'll always get, you know, the top, the top 10 will look very similar for any region. But then through the suitability index, we actually get a lot of these smaller varieties that would fit very well also ranked in the top 10 or in the top 50 of varieties. [00:24:41] Craig Macmillan: They've mentioned fine tuning the model at this point. Is this particular project or this particular model, is this gonna continue on into the future? It sounds you have ideas for improvements. Is this number one gonna continue on into the future and is there gonna come a point when This will be available for the industry, industries internationally to do their own trials. [00:25:03] Joel Harms: Yes, I think so. So I think when we're publishing the paper latest at that point, we'll have the tool set up where people can try it out, put in, in their location. And I guess we're publishing the methodology. So you could build like a version of this yourself. It's not too crazy. Probably code will be published too. [00:25:24] So, you know, you could build this yourself if you wanted to, or you could just use the models we have trained already. Okay. And just apply them to your case. That's what the tool is for. . Right now it's like all code based. So like, it's not, not so easy where you just, drop your pin, like where you're at and then it gives you some predictions, , that's what we're aiming for. [00:25:44] Craig Macmillan: Fantastic. So our guest today has been Joel Harms. He is a PhD student in the Department of Bioresource Engineering at McGill. University. Thanks so much for being on the podcast. This is really fascinating. I'm really looking forward to how this work progresses. And I think it's very eyeopening for us. [00:26:01] Again, you know, one of the things I thought was fascinating is I've had all these conversations about areas that would no longer be suitable, but a flip on it and say, well, areas that might be suitable in the future. I hadn't thought of that. [00:26:12] Joel Harms: Why not? You [00:26:13] Craig Macmillan: why not? You know, that's, that's, that's a very interesting question, and it applies to other crops as well. [00:26:18] I just had never really thought about it like that. You know, maybe you can grow oranges in Iowa at some point. [00:26:23] Joel Harms: That, that would be nice. I guess. [00:26:25] Craig Macmillan: maybe [00:26:26] Joel Harms: maybe see. [00:26:28] Craig Macmillan: we'll see. We'll see. You never know. Anyway, Joel, thanks for being on the podcast. I appreciate it. [00:26:33] Beth Vukmanic: Thank you for listening. Today's podcast was brought to you by Cal West Rain. Since 1989, Cal West Rain has served growers on California's Central Coast and the San Joaquin Valley. As a locally owned, full line irrigation and pump company, they offer design and construction experience in all types of low volume irrigation systems, whether they're for vines, trees, or row crops. [00:27:03] In addition, CalWestRain offers a full range of pumps and pump services, plus expertise in automation systems, filtration systems, electrical service, maintenance and repairs, equipment rental, and a fully stocked parts department. Learn more at CalWestRain. com. [00:27:23] Make sure you check out the show notes for links to Joel, his research articles, plus sustainable wine growing podcast episode 207. Managing Catastrophic Loss in Vineyards, Lessons from Cyclone Gabriel in New Zealand. If you liked this show, do us a big favor by sharing it with a friend, subscribing, and leaving us a review. [00:27:44] You can find all of the podcasts at vineyardteam.org/podcast, and you can reach us at podcast at vineyardteam.org. Until next time, this is Sustainable Wine Growing with the Vineyard Team.   Nearly perfect transcription by Descript

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This is a free preview of a paid episode. To hear more, visit chadcrouch.substack.comTime now for Listening Spot. This is the third effort filed under the self-describing pseudonym, with the recipe being a long field recording accompanied by a number of musical movements comprising a greater whole. Put simply, it's just meant to be more dreamy. For this outing we have left the Columbia River, and the Wapato Valley (aka Portland Basin), where we have settled in for a few months. (But barely, we're not officially done here. There's two more installments over the next two weeks.) Oaks Bottom is a mixed wetland on the Willamette River in Portland, about 10 river miles from the Columbia confluence, and the southern edge of Wapato Valley. In some ways it approximates what the Columbia shorelines would have looked like 100 years ago: marshy wonderlands where cottonwood trees thrive. Oaks Bottom was my go-to destination for many years. I became quite familiar with the soundscape over time. I can usually identify the wildlife there by ear. If listening back to a recording I can tell you what season it was made, down to the month. My favorite season: Spring. It's the best. In this recording we hear the Black-headed Grosbeak. Instantly, that places it in the likely realm of May or June. The sound of the cottonwood trees is another hint. In May, the leaves are young and pliant. By June they are big and broad, clattering in the breezes. Here is an excellent video on the sound of Cottonwood leaves.Even in winter cottonwood leaves continue have their own sound—underfoot. Where other leaves—maples for example—now have the consistency of tissue paper on the moist ground, cottonwoods scrape against each other like coated cardstock valentines. Scrunch, scrunch. Scriff, Skrich.I think that's it for this one. Cottonwoods Suite is available on all streaming platforms (Spotify, Apple, Tidal, Amazon, YouTube…) Friday, December 6th. I hope you can spend some quiet time with it.

Wed, 27 Nov 2024 23:05:00 +0000 https://twpodcast.podigee.io/166-new-episode d66df3fb8fb59e86f41ada70f61709e2 Teil zwei der Podcast Collaboration mit TextilWirtschaft Podcast x The Retail Reality Show in Partnerschaft mit Liganova. TW Podcast Host Judith Kessler und Nino Bergfeld, Host der Retail Reality Show, sprechen mit Philip Clas, CDMO beim D2C-Sportlabel Teveo. Was sind die Erfolgsfaktoren des bootstrapped Labels, das in knapp fünf Jahren auf über 50 Mio. Umsatz gewachsen ist? Warum sorgt sich Teveo kaum wegen Shein und Temu? Und welche Rolle spielt der Scrunch? Diese Fragen und mehr beantwortet Philip Clas in der aktuellen TW Podcast-Folge. Wer danach noch tiefer bei Teveo einsteigen möchte, findet den Deep Dive in der TextilWirtschaft: https://www.textilwirtschaft.de/business/news/d2c-sportbrand-teveo-wir-hangeln-uns-nicht-nur-von-drop-zu-drop-248004 _Sie haben Fragen, Anregungen oder Kritik? Schreiben Sie uns an _podcast@textilwirtschaft.de Mehr von der TW: Website: www.textilwirtschaft.de Newsletter: www.textilwirtschaft.de/newsletter Instagram: @textilwirtschaft Linkedin: @textilwirtschaft full no TextilWirtschaft

A CMO Confidential Interview with Chris Andrew, the CEO and Co-Founder of Scrunch AI and former Chief Product Officer of Hearsay. Chris shares his thoughts on how AI will dramatically alter customer purchase patterns and why marketers should be thinking about how to win "BOT engagement." Key topics include: why he believes consumer consideration and use of websites could collapse over time; his belief that brands should be building content which serves as "raw material" for AI; and tips for measuring and understanding how the numerous AI models return results to consumers. Tune in to hear why Bing will become relevant again.Why Your Next Best Customer Is An AI Bot: CMO Reality CheckDiscover how AI is revolutionizing marketing and customer engagement with Chris Andrew, CEO and co-founder of Scrunch AI. In this eye-opening episode of CMO Confidential, host Mike Linton explores the future of AI in marketing and its impact on brands, search, and customer behavior.Key topics include:• The rise of AI assistants and their influence on consumer behavior• How AI bots are becoming the new "customers" for marketers• The potential disruption of traditional search and website traffic• Strategies for optimizing your brand presence for AI models• The changing landscape of search engines and ad platformsTune in to hear Chris's insights on:• Why marketers need to adapt their strategies for AI-driven search• The importance of structured content for AI crawlers• How to monitor and improve your brand's performance across AI models• The future of brand building in an AI-dominated landscapeDon't miss this crucial discussion on the future of marketing in the age of AI. Subscribe to CMO Confidential for more expert insights on navigating the rapidly evolving world of marketing and technology.#aiautomationagency #localseo #seo #googleads #digitalmarketingCHAPTERS:00:00 - Intro01:00 - Your Best Customer: AI Bots06:15 - The Destruction of Websites10:27 - Chatbots: Risks and Challenges13:16 - Marketers' Mindset on AI15:06 - Adjusting Content for AI19:55 - Visibility in AI Search Results21:35 - Future of Bing and Search Engines23:34 - AI Models: Resources or Raw Material?27:26 - Immediate Actions for Marketers30:44 - Funniest Story or Practical Advice32:27 - Believers vs. Non-Believers in AI32:30 - Payton Manning's CLTV Perspective32:35 - AI: Anticipation vs. Reaction32:40 - Is AI an Extinction Event for Agencies?32:45 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Jens & Christophe sprechen über Scam-Werbung auf Instagram & den Fortschritt von Deepfakes, das Suchtpotential von Social Media und die Frage, warum sich der Hörbuchklassiker "Die drei Fragezeichen" eigentlich in Amerika abspielt.

At the 2023 Positive Approach to Care conference, I had the opportunity to interview Carolyn Barnes, with Scrunch Cloth. Have you wondered how a simple change in our daily routine items can significantly enhance the quality of life for many? Today we explore an innovation that makes the seemingly mundane tasks of daily living safer, easier, and more inclusive. We're diving into a product that's redefining personal care for individuals across a spectrum of needs. My guest today is Carolyn Barnes, a seasoned Certified Occupational Therapist Assistant with a passion for empowering individuals through effective, personalized care. Carolyn's expertise in adaptive equipment along her with father, inventor Paul Barnes, has led to the creation of a revolutionary product that stands out in simplicity and functionality: the Scrunch Cloth. Unlike any ordinary washcloth, Scrunch Cloth's design is a testament to the power of thoughtful innovation in enhancing daily life for those with physical, mental, or visual disabilities, as well as their caregivers. Today, we explore the journey behind Scrunch Cloth, from its inception to becoming an indispensable tool in rehabilitation and maintenance therapies. We talk about its unique "No Grip, No Drop" design, how it assists individuals dealing with conditions like dementia, Alzheimer's, arthritis, and more, and the impact it has on fostering independence and dignity. Join us as we unfold the story of Scrunch Cloth, a simple yet transformative solution for daily living. This episode is powered by Seni, which provides support and products for those caring for their loved ones. Learn more at www.scrunchcloth.com   *This episode is brought to you by Gigi Betty co. A boutique gift shop raising awareness and funds for caregivers and care partners. Show now at www.gigibettyco.com. Use the special code WILLGATHER20 for 20% off your order- Just for our podcast listeners! We are not medical professionals and are not providing any medical advice. If you have any medical questions, we recommend that you talk with a medical professional of your choice. willGather has taken care in selecting its speakers but the opinions of our speakers are theirs alone. Thank you for your continued interest in our podcasts. Please follow for updates, rate & review! For more information about our guest, podcast & sponsorship opportunities, visit www.willgatherpodcast.com

I'm deeply honored this week to sit down with my ultimate hairdressing hero, four times winner of the British Hairdressers Award and Member of the Most Excellent Order of the British Empire, Trevor Sorbie. This one was extra special for me, as Trevor as been a true inspiration both creatively and personally in my life.• Trevor shares the origin stories of his well-known cuts, the Wedge and the Scrunch• hear about his private audience with the Queen. Did he cut Liz's hair?• Trevor discusses minimum standards at his salonCheck out more episodes at https://chrisbaran.com/podcast/ ⭐️⭐️⭐️ Check out more episodes and the videos at https://chrisbaran.com/podcast ⭐️ Join our FREE Facebook community for Salon Team Trainers today. https://facebook.com/groups/salonteamtraining ✅ Exclusive content on how to implement and scale your salon training the easy way ✅ Save time and learn what works from people just like you ✅ Get back to your mission of building the salon business and creating more jobs Learn more here - https://bit.ly/trainersplaybook Join our FB group - https://facebook.com/groups/salonteamtraining Follow us on IG - https://instagram.com/coachchrisbaran

Variety's Hitmakers, Mick Mars is putting out a solo record, Adele quit drinking, parents welcomed a 14 pound baby into the world, Gen Z's new favorite selfie pose, Vinnie reads your texts, and we play a game!

11 - 7-23 SCRUNCH FACE AND 7AM SECRET SOUND GUESS by Maine's Coast 93.1

What in the world is "scrunch face"?See omnystudio.com/listener for privacy information.

Trending 8a Tuesday 11/7/23

Have you thought about adding influencers to your marketing toolbox? We don't need to tell you that influencers are big business now, but what you may not know is how they can amplify your marketing campaigns. On today's episode Sarah Spence talks to Danielle Lewis from Scrunch about all things to do with the creator economy. In this episode you'll learn: How influencers came to be a thing The best way to approach the use of influencers in your marketing Why influencers can be an economical and powerful force in marketing Where the future of the creator economy is heading.

In this special webinar of Flex Your Hustle, we feature a recent compelling panel discussion on the growth of Influencer marketing and how creators are impacting change in the way we shop - and the way we market our products.  This panel is hosted by Danielle Lewis from Scrunch. She is joined by guests Isabella Cavallaro, who is a Key Account Manager at Commission Factory, and Jye Beckett, the Chief Marketing Officer at Elite Supplements.  Listen as this expert panel discusses the ways to navigate the content creator landscape, best ways to identify influencers and content creators that will work for you, and also how to leverage the benefits of affiliate marketing to drive sales.  Flex Your Hustle is proudly brought to you by Commission Factory.  If you're tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.  Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au   Host: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasSee omnystudio.com/listener for privacy information.

A shadow grey rock, the size of a stranded ship. Radiating heat, remembered from the midday sun. Around it, rock pools, and smooth curving shapes. Like sleeping seals. You're out. Alone. For a late evening walk. Overhead, and behind, the sky is a deep, deepening blue. An end-of-day blue. But to your right, on the low west horizon, it's still blazing bright.  This place, this wide open beach, is white noise solitude. All around, empty space. Empty space and sea air breezes. Sea air breezes, and some people. Happy cries, and beach ball thumps.  You walk. Scrunch sand between your toes. You swing your legs towards the sea. Head towards the intertidal zone. Stepping on hard ruttled sand. Over furrows of stranded water. For as far as the eye can see. Corrugated land. Low tide land. Shaped into longitudinal lines by the withdrawing waves.  Right ahead, bright white noise. And gulls. Just landed on the wetted sand. Rapidly stamping their little webbed feet, to bring up the morsels. A rush. Of cold fizzing sparkling rippling water. Breaks suddenly over your feet. Breaks, and splashes up your ankles. Stops you in your tracks. Swirls and foams and flattens and shallows, all around you. Fills the air with watery sound. Like shimmering blue, shoreline silk.  Now you're in, and immersed. Ankle deep and paddling. White noise is everywhere. Waves, are everywhere. Racing. Washing over each other. Left to right. Right to left. Face on. And under. Rushing away, behind you. Tiny bubbles. Sparkling. Shallowing. And dissolving, into fizz. Each one, each wave, adding one more corrugation, on the wide intertidal sand.  * This sound photograph of Tenby beach is first try of something new for Lento. We recorded it dynamically, as we walked, in one unbroken 30 minute take. Angling and panning the Lento kit, holding still on wide panoramic views, then panning down almost to touch the water for close-up views of the sparkling bubbles, then gently sliding sideways to chase waves as they race to the shore, as with a film camera. We wanted it to be a kind of sound film. If you can't make it to the beach this month we hope you can enjoy this intertidal sound walk, until you can. 

Welcome! It's Bubbles' Mushrooms time. This week, we have a special guest star on the program named Nate Scrunchy, just in time for his birthday and Father's Day which are basically the same thing. Nate is the grand mage of scrunchiness and he sold all of his Magical Gathering cards so he could buy more record albums from The Corner Store Record Store Shop. Nate decided to extend an olive branch to Edward in order to end their rivalry that has been going on for almost a year by saving his most badass Magical Gathering cards just for him. Edward accepted graciously but he forgot to bring the ceremonial warm milk and warm Wrangler jeans in exchange for Nate's traditional Bob Ross Magical Gathering mage warrior awesome cards. Nate also brought Luke a coin from a foreign land which Luke loves to collect. Next, we all enjoy some America brand gummy bears and do a wellness check on Nate since he's giving away all of his earthly belongings. Edward and Nate then make out hard. We then find out all about Nate and his westsiderness, his job(s), Standale and other fake places, how to get around oaths made to a grandparent, getting married and having kids all the time and who is allowed to participate in Father's Day. Some people's dads are dead AF. We also discuss the origins of the Bubble's Mushrooms Live Show, read some viewer emails and then get into some BM games as we always do. This week's game is Super Song Deep Cuts, since we do super song games when Nate is on. Luke is playing songs from really popular albums that we're 100% not hits and everyone has to guess the artist, title and album for points to win. To all of our viewers who think they are the best at winning our games, this shit is hard in real life - promise. Maybe you can come on the show and see how great at dumdum games you are! Follow the show on Instagram @bubbmush and email us at bubbmush@gmail.com - Tell your god dang friends about the show! Worst case scenario they hate us but at least it's free! Thanks for listening, kids.

I'm deeply honored this week to sit down with my ultimate hairdressing hero, four times winner of the British Hairdressers Award and Member of the Most Excellent Order of the British Empire, Trevor Sorbie. This one was extra special for me, as Trevor as been a true inspiration both creatively and personally in my life.• Trevor shares the origin stories of his well-known cuts, the Wedge and the Scrunch• hear about his private audience with the Queen. Did he cut Liz's hair?• Trevor discusses minimum standards at his salonCheck out more episodes at chrisbaran.com/podcast/⭐️ Join our FREE Facebook community for Salon Team Trainers today. facebook.com/groups/salonteamtraining/✅ Exclusive content on how to implement and scale your salon training the easy way✅ Save time and learn what works from people just like you✅ Get back to your mission of building the salon business and creating more jobsLearn more here - https://bit.ly/trainersplaybook/Join our FB group - facebook.com/groups/salonteamtraining/Follow us on IG - instagram.com/coachchrisbaran/⭐️⭐️⭐️ Check out more episodes and the videos at https://chrisbaran.com/podcast ⭐️ Join our FREE Facebook community for Salon Team Trainers today. https://facebook.com/groups/salonteamtraining ✅ Exclusive content on how to implement and scale your salon training the easy way ✅ Save time and learn what works from people just like you ✅ Get back to your mission of building the salon business and creating more jobs Learn more here - https://bit.ly/trainersplaybook Join our FB group - https://facebook.com/groups/salonteamtraining Follow us on IG - https://instagram.com/coachchrisbaran

Today Natty gives you an update on her most recent adventure at "Guitars" as well as an EXCITING new announcement! Tune in to find out!!!!

Influencer marketing is a rapidly growing industry for brands and creators.  But with so many options available and so many influencers you could work with, how do you decide who to choose and how to work with them? Today I'm joined by Danielle Lewis to break down Influencer Marketing and how to successfully use it for your eCommerce brand.  Danielle is the Co-Founder & CEO of Scrunch, a global analytics and education platform for Influencer Marketing.  Scrunch launched in late 2014, and since then has raised $3 Million in capital, built a world-class team and launched a SaaS platform in Australia and the US, setting up HQ in Brisbane, Australia. Danielle and her team have been proven to be game-changers in the Influencer Marketing world, taking on massive advertising campaigns, collaborating with the likes of Amazon, Deliveroo, NewsCorp, Publicis Mojo, Under Armour, Youfoodz and more.  Episode Highlights: What is Influencer Marketing [01:10] The Benefits of Influence Marketing [02:02] What to do when using Influence Marketing [04:09] How to choose an Influencer for your brand   [08:05] Creator Platform: Scrunch [09:48]  Agreements to offer when using Influencer Marketing [13:51]  Influencer mishaps [19:34]  Click here for all links mentioned in this episode.   Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

Show Notes:Since starting this podcast, one of the most frustrating things I hear all too often is that as front line workers you are told to be aware of trauma. To be looking out for PTSD. To be on alert that you are at higher risk for stress-related mental health concerns. …But then never being told WHAT to look for. Not knowing what exactly PTSD looks like, feels like. How to know when there's a problem, before it's so bad that you can't convince yourself to get out of bed and face the world. That trend is so very concerning to me. While I know we have made gains in reducing the stigma of mental health concerns and that things like therapy are being made more accessible and are encouraged more by workplaces now than ever before in history – what does any of that matter if we aren't equipping people with the basic knowledge of what the hell to look for? How can we expect people to get support and do the work to help themselves if they don't even know there's a problem? This stood out to me most starkly a while back, and I have referenced it a number of times on the show since then, when Jenn Pound came on and talked about her PTSD symptoms manifesting physically. She felt sick, like she had a bad flu that she just couldn't shake. No one told her what to look for. Despite posters from occupational health that said to be watchful for indicators of occupational stress injuries, no one clarified what exactly to be on watch for. So it went on and on and on, untreated, assumed to be some bug. Until it got so bad that it could no longer be chalked up to the flu. And by then, the damage was so severely done that it becomes a totally different kind of ballgame to try to play out.I hate this. I hate that this is a thing. I hate that you are trained to identify markers of mental health concerns in those you serve, but aren't trained to look for your own. Whose brilliant idea was that?!?So during this series, we are going to talk about some of the hallmark concerns that show up in people who are exposed to trauma and high stress experiences. We will also talk about some of the less hallmark but equally need-to-know pieces to be aware of. Of all of the series' I have done on this show, this one is among the most important and I hope that you will listen, use what we talk about, and please, please help others working alongside you by sharing it as far and wide as you possibly can. This is the stuff that can help us turn the tide on so much of what is plaguing front line workplaces. We can make it different guys, but I need your help.Today I want us to talk about hypervigilance. Hypervigilence is the word we use to describe the feeling of being on high alert. That feeling when your body feels tense and activated, ready to do what it needs to do to keep you or others safe. It's an on edge feeling. A heightened feeling. When we're in vigilance, there are a number of changes that happen for our brains and bodies. This state is the readiness that would, in a stress inducing situation, give way to fight, flight, freeze or fawn responses. When we feel it, muscle tension increases, blood flow changes, body temperature changes, breath rate and heart rate both change. Our senses will tend to feel heightened, looking and listening for indication of threat. Our brains will tend to get super focused, scanning and assessing. That's vigilance…but what about HYPERvigilance? Well, this is vigilance on speed. It is an activated state that carries with us, regardless of the scenario. It's extra, beyond what we need and beyond when we need it. When nothing stressful or threatening is happening, it is energy directed to waiting for something that isn't coming. More often than not, it's wasted energy. And it's ridiculously depleting. Why would your brain want you to be on edge when you're having a bubble bath, or trying to fall asleep under your comfy blankets, or when you are sipping your coffee in your favourite chair in the morning? …Well, because stress and trauma generalize.What that means is that our brains expand stressful and traumatic experiences in an effort to protect us not just from bad things that have happened but also from any possibly affiliated things even in close proximity to a thing that's happened. And they think a great way to serve you is by having you ready for anything, all the time.Some people would talk about this as triggering. And they are connected. A trigger is exposure to something that our brain has associated with a traumatic experience (whether consciously or not), and when our brain picks up on that trigger, it elicits a hypervigilant response – an over-the-top protective activation even though there is nothing of particular importance to be activated by right this moment. For lots of people, vigilance will come up in very specific situations, when triggered by specific stimuli related to specific past events or experiences. For others, their vigilance will feel persistent and unabating. The thing about hypervigilance is that number one, it's not natural. And number two, it's not helpful. What do I mean by not natural? Well, while vigilance is a natural protective response, HYPERvigilance does not work with what our bodies were intended to give us. Our bodies are meant to have a reactive, self-protective response to threat but it's meant to be very time limited. It's meant to come up, advise me to fight for my life or run as fast as my feet with take me or hold my breath and hope to God it's over soon…and then it's meant to subside gradually as our system finds itself in safety again. Our brains and bodies didn't plan for being in persistent threat where safety is never known or felt. They aren't meant to run in this state all the time – the energy cost is WAY too high and the depletion connected to it is immense. Which is why for many people who live in this state they struggle with fatigue, irritability, feeling like they have a short fuse. The vigilance burns the wick so short that there isn't much left to work with. On top of that, hypervigilance is rarely helpful. Your brain is choosing to stay stuck in vigilance because it believes that despite not being made to do this, it's better to stay here than lower your defenses and risk something happening you weren't ready for. …It's maybe not terrible in theory, but in actual practice the issue is that your body carries the toll – the cost of being in this activated state for a prolonged period of time. It actually becomes LESS responsive, LESS capable of thinking and problem solving and handling something if a threat did end up popping up. The cost is more than whatever benefit it generally offers and it can dramatically reduce our capacity to manage through a stressor or traumatic experience because we're walking into it so very depleted rather than with our best skills and capacities intact. If fact, for some, the persistent extent of hypervigilance leads to a new problem we'll be talking more about in another episode – dissociation. Quickly for today, dissociation is when our brain and body numbs out in an effort to cope with too much activation – it checks out because the cost is too high. And this happens often in connection to hypervigilance costing too much for too long. Now, we've been naming that so much of this happens without feeling like there is a lot of conscious choice to it. Your brain and body are mapping these things without your vote, and often it feels like you're just along for the ride. Worst ride ever. So how do we take the reins and get off the ride? Well, two things…and one caveat.First, opposite actions. At the start of this episode I described some physiological ways that your body reacts when it moves into vigilance. To train our bodies that they don't need to be in that state right now, we have to help them go back to homeostasis – that place we're in when we are safe and chill and fine. When you think about the things your body does when it becomes vigilant, your goal is to do the opposite. So, if you get tense, shake your muscles out. If your extremities get cold, squeeze your hands into fists to get blood moving back into them. Scrunch your toes in your shoes to do the same thing. If your breathing gets short and fast, challenge yourself to lengthen and deepen each breath. If you tense down into tight, closed off posture, try to stand with your feet firmly on the ground and stretch out to take up space. By putting your body in the opposite of what vigilance demands of it, you are making your brain think about whether it really needs the vigilance right now. You are coaxing it into the possibility that you are more safe than it thinks. And you are training your brain to gradually recognize the difference between threat and safety. The big trick here is consistency – when you do it consistently, you can train your brain to adjust how it interprets and interacts with stress and small triggers. If you aren't consistent with it, your brain easily gets roped back into what it thinks is the safer option, which is to keep you hypervigilant and ready for anything…even as you try to fall asleep in your warm safe home.Second, anchor to safety. Safety is a complicated thing, because often we have had it until suddenly we didn't. Because of that, it can be hard to try to convince your brain you're safe because it knows about times when you thought that and were wrong. Your job here is to look for evidence. Be like a detective – what is there to tell you that you ARE safe? And what calls into question the safety? If there is a hefty long list of evidence for safety, and virtually nothing on the list of evidence to suggest unsafe, then your brain and your body can anchor to that. They can rest easier in knowing that they have fully evaluated the situation to the extent they are able, and recognize that the evidence leans heavily toward this being a safe scenario. Now, I said there were 2 ways to take the reins over hypervigilance, and one caveat – and here is the caveat. Looking at the evidence and building a case for safety, is actually a really important part of the process for people who experience severe and persistent hypervigilance, because safety can sometimes FEEL unsafe, even when it is totally there and present. This is most especially true for people with more complex trauma histories, where environments that were SUPPOSED to be safe, weren't; where people who were SUPPOSED to be safe, weren't. When this is our experience, especially from early in life, it wires our brain to link supposed safety with unsafety, and we have difficulty finding a feeling of safety almost anywhere. In these cases, our brains have been forced to strongly associate what should be safe with unsafety and they struggle to tease these apart later in life when we have more capacity to control situations and ensure our own safety. Because of this wiring, we will often have a FELT sense of unsafety even when situations are completely and perfectly safe. Even more than that, we might actually find ourselves with an INCREASED felt sense of unsafety when we are in the presence of safety, because we are actually more familiar and strangely comfortable with unsafe – it's known and predictable…like the evil we know being better than the evil we don't know. Safety can FEEL threatening, because we don't know what to do with it. We don't know how to trust it. We don't know who we are or how to be in it. The problem in these situations is that we are relying on our feelings as the only source of viable information. While our feelings are an important source of information, and ones we should listen to and take into consideration, they are easily skewed given our wiring, and we need to make sure we check them against other sources of data. This is where evidence comes into play – my feelings are telling me I am unsafe, but all of the evidence suggests safe. I can be informed by the feeling, but also give weight to the evidence. I might then act from a cautious but more open place, and as I have more evidence I can then use this to train my emotions to know the difference between safety and unsafety.  Regardless of whether you have known safety and struggle with hypervigilance now in certain types of situations, or if you have always struggled with safety and experience hypervigilance in many spaces almost all of the time – the job is the same. Develop attunement to evidence for safety, and anchor to it. Notice it. Really pay attention to it. Examine the evidence, and let it build the case for your brain to take it down a couple of notches. When you can combine these two skills – opposite actions to de-escalate hypervigilance, and using evidence to anchor back to safety, you will find yourself conquering hypervigilance so much more often than you are currently feeling conquered by it. Episode Challenge:·        Where does vigilance (and possibly hypervigilance) show up in your life? ·        How does it usually show up in your body? ·        What would be opposite actions you could try out?·        What are hallmarks of safety for you? What evidence tells you that you are safe (even if you don't *feel* safe)?·        How can you actively and intentionally use these pieces of evidence to anchor to safety? How can you remind yourself about them and prompt yourself to notice them in moments you might need to?Additional Resources:Reflect on where you're at and what you might need by using our free Beating the Breaking Point Indicators Checklist & Triage Guide. Connect, Rate, Review, Subscribe & Share!Connect with me on Facebook and Instagram, or email me at support@thrive-life.ca. I love hearing from you! Subscribe and share this podcast with those you know. I appreciate every like, rating and review – every single one helps this podcast to be seen by other First Responders & Front Line Workers out there. Help me on my mission to help others just like you to not only survive, but to thrive – both on the job and off.This podcast is designed for First Responders and Front Line Workers including Law Enforcement (Police, RCMP, Corrections, Probation Officers); Public Safety (Fire Fighters, Community Liaison Officers, Emergency Call-Takers and Dispatchers); Social Services (Social Workers, Community Outreach Workers, Addictions Support Workers, Housing Support Workers, etc.); and Public Health (Nurses, Doctors, Hospital and Health Support Staff) and anyone else who works in high exposure, high risk workplaces. Please help us to help our community heroes by sharing this free resource to those you know in these front line roles.

A new solution for drying hair?

Radio Hall of Fame Nominees!! (Matt tells us who deserves to be in there) and YouTube Hates us! Please Subscribe to "Magic Matt's Outlaw Radio" Scrunch that LIKE button.

Search and download for free our amazing complete database of amazing sounds and special effects herehttps://www.tale-teller.club/free-sfxNo sign up needed, immediate downloads.Check our free social network platform for musicians and artists www.tale-teller.club/forumCheck out our own story www.tale-teller.club/immersionauthentic-sfx #game_audio #gaming_tools #loops #reels #shorts #youtube #tiktok #sound #soundeffects #specialeffects #free #logicpro #taleteller #taletellerclub #soundrecordings #ASMR #recordings #studio #creators #creatortools #soundtracks #postedit #freedownloads #audio #audiotools #audiorecording #podcaster #podcasttools #gamedesigners #musicians #filmmakers #juicysounds #free-lessons #digital-music-school #digi-mus #ads #advertising #voiceover #vocals #taletellers #taletellerclub #soundscape #sound_designer #audio_tricks #loopmaster #juicy_loops #loopscatalogue #cubase #garageband #royalty_free #Greatdownloads #no-copyright #free_stuff #instagram_tools #facebook_video #Online_library #immersive #immersion #make_believe #story #stortellers #storytelling, #nocatch #100%free #moods #ambient #trance #ambient #imovie#music #musicpodcasts #musician #composer #digitalmusic #arranger #performer #how_to_create_soundtracks #soundtracks_fo_film, #classical #classicallytrained #contemporarymusic #recordingartists #††ç #TTC #entertainers, #apple_loops_ alternative #ringtone #ringtone_samples #create_ringtones#Live_backing_tracks #tale_teller_club #sarnia #sarnia-de-la-mare #pro_tools#makemovies, #howto #learn #learnfilmmaking #filmschool #video_art #filmsecrets#specialeffects #freetools #logicprofree #taleteller #taletellerclub #soundrecordings #ASMR #recordings #studio #creators #creatortools #soundtracks #postedit #freedownloads #audio #audiotools #audiorecording #podcaster #podcasttools #gamedesigners #musicians #filmmakers #juicysounds #free-lessons #digital-music-school #moody #mood_creation #petrifying_sounds #funny_sounds #games #game #gaming #online_filmschool #create_tension #synth #processed#electronic #electronic_sfx

Today we’re talking with Jordan from @ScrunchSocial, who also happens to be community manager in Chromatical Club, running monthly content planning workshops and helping everyone with their social questions, she’s a fellow podcaster, all round amazing human and I’m stoked to chat to her today about how we can sell her digital products year round after the launch has ended. We get into talking about some strategic ways to build momentum around what she offers after the initial hype of the launch has ended AND so that you don’t have to do big launches all year round in order to make sales. We cover… Running promotions with bonuses rather than discounts Making sure you don’t just occasionally mention your products but you go talk about them frequently All different kinds of ways you can create energy and interest around something you offer without actually even talking about what you offer - This point is an interesting one! How you can repurpose anything you create to use as bonuses as an incentive to buy what you offer ‘now’ because people often need a reason to do something rather than keep pushing it off for the never-later! We talk about affiliate marketing too!! We cover a lot of ground You’ll also hear me talk a lot about the fact that what I’m talking to Jordan about, are things I need to be doing myself, so I’m going to practice what I preach and do my own mini promo in this episode!! So if you’re listening to this episode and you join Chromatical Club before the end of June 2022, I’m going to give you 2 x free 1/2 hour consulting calls with me worth $995+gst. After you join, just email gday@chromatical.com.au and let us know that you heard this offer from episode 11 of Heck Yes to Marketing, and we’ll send you the link to book your first call in with meee! Remember to follow Jordan over at @scrunchsocial and you can check out her digital products at scrunchsocial.com And you can apply to get your own place on the podcast over at heckyes.com.auSee omnystudio.com/listener for privacy information.

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Perfect for autumn scenes and crime dramas!Search our data bass herehttps://www.tale-teller.club/100-free-sound-effectsHow to get this free loop/sampleyou can download it from www.tale-teller.club and the Spreaker app.Check out our own story www.tale-teller.club#loops #reels #shorts #youtube #tiktok #sound #soundeffects #specialeffects #free #logicpro #taleteller #taletellerclub #soundrecordings #ASMR #recordings #studio #creators #creatortools #soundtracks #postedit #freedownloads #audio #audiotools #audiorecording #podcaster #podcasttools #gamedesigners #musicians #filmmakers #juicysounds #free-lessons #digital-music-school #digi-mus #ads #advertising #voiceover #vocals#music #musicpodcasts #musician #composer #digitalmusic #arranger #performer, #classical #classicallytrained #contemporarymusic #recordingartists #††ç #TTC ##sound #soundeffects #specialeffects #free #logicpro #taleteller #taletellerclub #soundrecordings #ASMR #recordings #studio #creators #creatortools #soundtracks #postedit #freedownloads #audio #audiotools #audiorecording #podcaster #podcasttools #gamedesigners #musicians #filmmakers #juicysounds #free-lessons #digital-music-school #digi-mus #ads #advertising #voiceover #vocals

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Are you thinking of doing Influencer Marketing? In today's episode, Fiona talks to Danielle Lewis of Scrunch about an effective marketing strategy and how to find the influencer who has followers in your customer base. Tune in!

Influencer marketing is all about leveraging an individual with a community or following to share their recommendations about your brand or product. Before you rush out and find the nearest influencer, make sure you're thinking strategically and ensuring this person will speak to the right audience for your brand. You need to be able to measure the results at the end of the day! In this ep, Belle shares her top tips for getting started with an influencer marketing campaign: 1. Set your strategy 2. Define your budget and expectations 3. Write your influencer brief 4. Ensure your influencer is credible 5. Track your results  If you need help sourcing influencers, TRIBE and Scrunch are great Influencer Marketing Agencies/Platforms. Belle also mentions a great SBS mini-series on YouTube called “Faking Influence”. You can check it out here. Let us know if you found this episode helpful? Happy influencing, marketing mates. Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates Belle & Liz. x

With thanks to Jane for the prompt.

Tamara and Stephanie tackle everything from Wordle strategy to headscarves and take advice from a Queer Eye on how to squelch your hair. Episode 25 also features bios of the hottest new Disney stars and a late, great Canadian icon who prompted a lot of questions in his life.

Today on your Mana Monday - Fold or Scrunch? Men Lie, Woman Lie, but the stars don't... When do you regret helping and how long is a minute... for real thou. See omnystudio.com/listener for privacy information.

On today's podcast intro, the boys discuss the infamous "scrunch or fold" debate...

We are all in sales. Yep, even you! Today's guest is Danielle Lewis, a superstar of the sales world, Founder of Scrunch, and Sales and Wine. She's here to share her tips on everything sales.Check out Sales and Wine at salesandwine.com and use code: STRAIGHTFORWARD for 20% off.

Get a flattering-looking bum with these new swimwear styles now available on the Champagne Room LA website. Check them out at https://champagneroomla.com/collections/bikinis. (https://champagneroomla.com/collections/bikinis.)

Summer is upon us and in this episode Gem talks hair ties, which one works for you? Twitter: @radi0gem instagram: @radi0gem music: free-stock-music.com Etsy: etsy.com/shop/madebygem --- Send in a voice message: https://anchor.fm/quirky-gems-podcast/message

Episode #51 "SCRUNCH OR FOLD"  Mass, Dunk, Shed & Mike Discuss on the Football Talk from the Past Week....with a few laughs "throne" in.This week we discussed..,,.

Will and Greg find some silver linings in the Celtics recent loss to the Chicago Bulls and look ahead to this weekend's showdown with two of the league's top teams. Then, the boys welcome in funny man Mark McDonough to discuss The Falcon and The Winter Soldier!0:00-20:00 - The Return of Fast PP, Point Romeo, and a Tremont Waters sighting!20:00-32:00 - Celtics/Suns Preview / A look ahead at the shorthanded Nets33:00 - End: The Falcon and The Winter Solider w/ comedian Mark McDonough- Sam's relatability- Who would win 2 on 2 game of pickup: Fake Cap and Lemar or Sam and Bucky? - The "Are they gonna f*ck?" leaderboard

Scrunch your shoulders, stretch and yawn. The latter warms up the throat, particularly important for breakfast newsreaders whose first words uttered that day may be on air! Do not let that be the case with you - sing in the car on the way in to work. Give your larynx a ‘wake-up workout’: gently see how high and low you can go. One of the greatest ‘resonance helpers’ is basic relaxation. Being in this state mentally as well as physically, will enhance your sound by diverting it to the resonance chambers. (You’ll have noticed these more when they perform badly – such as when you have a cold). A good quality microphone that is set to best capture the pitch of your voice and the acoustics of the room in which it’s being used, will also help.From BBC presentation trainer Peter Stewart (@TweeterStewart), GET A BETTER BROADCAST, PODCAST AND VIDEO VOICE is a short, daily guide to help you become a stronger voice communicator on radio and TV, podcasts, video, voiceovers and webinars.It's the audio version of the book Peter's writing of the same name, both focusing exclusively on your vocal image on audio and video channels with two main aims:· To get you a better voice for audio and video channels.· To show you how to read out loud confidently, convincingly and conversationally.Through these under-5-minute episodes, you can build your confidence and competence with advice on breathing and reading, inflection and projection, the roles played by better scripting and better sitting, mic techniques and voice care tips... with exercises and anecdotes from a career spent in TV and radio studios.And as themes develop over the weeks (that is, they are not random topics day-by-day), this is a free, course to help you GET A BETTER BROADCAST, PODCAST AND VIDEO VOICE.Look out for more details of the book during 2021.Contacts: https://linktr.ee/Peter_Stewart Peter has been around voice and audio all his working life and has trained hundreds of broadcasters in all styles of radio from pop musicstations such as Capital FM and BBC Radio 1 to Heart FM, the classical music station BBC Radio 3 and regional BBC stations. He’s trained news presenters on regional TV, the BBC News Channel and on flagship programmes such as the BBC’s Panorama. Other trainees have been music presenters, breakfast show hosts, travel news presenters and voice-over artists.He has written a number of books on audio and video presentation and production (“Essential Radio Journalism”, “JournoLists”, two editions of “Essential Radio Skills” and three editions of “Broadcast Journalism”) and has written on voice and presentation skills in the BBC’s in-house newspaper “Ariel”.Peter has presented hundreds of radio shows (you may have heard him on BBC Radio 2, BBC Radio 4, Virgin Radio or Kiss, as well as BBC regional radio) with formats as diverse as music-presentation, interview shows, ‘special’ programmes for elections and budgets, live outside broadcasts and commentaries and even the occasional sports, gardening and dedication programmes. He has read several thousand news bulletins, and hosted nearly 2,000 podcast episodes, and is a vocal image consultant advising in all aspects of voice and speech training for presenters on radio and TV, podcasts and YouTube, voiceovers and videocalls. See acast.com/privacy for privacy and opt-out information.

Welcome to another Q&A session of the FasCat Podcast, where we gather questions from our forum, website, and social media to help you understand training plan design and to help you get even faster on the bike. This go around we touch on a range of topics, including TT fits, fueling indoor workouts, and how strength training increases your FTP! Here are the questions and answers from the podcast: Neil: I'm just over 50 years old and I would love to continue to get better. But as i do that my question is this: Every training plan I see for progressing involves 5-6 sessions/wk. With my job  I can only do 3: one long (up to 5 hr) and 2 short ones at about 90 min. How do I adapt a standard plan into my schedule for maximum effectiveness? 48244Lift Weights & Sweet Spot Base! (& recipes) Well, I guess you could simply skip the workouts that you can not do because of work. However, I feel compelled to share this an old coaching expression I heard at a USA Cycling Coaches Conference years ago: 3 to train 4 to gain – talking about # of days per week it takes to improve.  I think your 3 days a week even with the 5 hour ride will be ok but you'll be stuck like Sisyphus pushing the rock uphill and having it roll back downhill each week with those off days. If you can't carve out an extra hour a day (do you work all day?) to hit 4 or 5 workouts per week you are 100% a candidate for a custom coaching solution.  That or maybe taking some strategically timed vacation days to help you achieve the desired amount of training to improve. Rob Davis (FasCat from Erie, Colorado): Last year was my 2nd year doing the offseason plan. About halfway through, things were feeling easy. I decided to keep the # of reps the same but up the weight incrementally for the hypertrophy and strength phases. Was pushing my limits a good idea? Or would it be more beneficial to FTfP to a Tee even if it felt easy? Why on earth would you ever want to not FtFP Remember, you are not a weight lifter, you are a bike racer and you don't need nor want to feel demolished walking out of the gym. Bank those adaptations without the extra physiological stress and you'll have higher quality on the bike workouts on the days afterwards. Combine the two together an you'll get faster, aka increase your power output, FTP, endurance, etc…. So for this year – do a good Adaptation phase and set your 1 RM accurately and your next 3 phases should be just the right amount of lifting.  It could have been last year you improved so much that your 1 RM increase during and that's why it felt easy. Josh Richardson (FasCat Athlete & Winning in the Kitchen Meal Plan User, Rhode island): Indoor trainer sessions: Is there a need to fuel at say the half hour mark with a gel for these sessions or if I am winning in the kitchen should I be covered? It depends on the length of that training session and what type of workout you are doing. Really you should treat indoor workouts the same as you would outdoors. So if you are doing an hour of zone ⅔ and are winning in the kitchen you could go without fueling. But if you are doing and hour and a half of SS you should be aiming for 25-40g of carbs per hour. Remember… the term winning in the kitchen captures all of the fueling you do both on and off the bike. That is why all of the meal plans include that allotment for ride fuel! Hydration: How much, how often, mixes, no mixes, carbs, electrolytes, etc. We have gels, blocks, bars covered pretty good in the, “what to eat on the bike episode”. 2 water bottles per hour when exercising strenuously and sweating a lot Indoor training is a great opportunity to hydrate 100% fully bc ‘hydration logistics' aren't difficult as opposed to outside rides. Water, electrolytes for short easy Zone 2 rides Water and GU Energy Drink Mix for intensity harder than zone 2 Roctane for your 200+ TSS and Simulation Ride Nat Orpen-Palmer (FasCat from London): I had a TT fit with a new fitter recently who recommended I do neck strengthening exercises to be able to hold a ‘turtle' position for extended lengths of time. Do you have any advice on this or could you point me in the direction of some resources? Here's how I have my time trial athletes practice their ‘‘turtling': while they do their threshold intervals.  That means 1) Practice while you are doing your TT specific threshold intervals 2) Get down in the aero position 3) Scrunch your shoulders up to your ears to punch as small of a hole in the wind as possible. 4) Lower your head as low as possible – look at the ground directly in front of your wheel – eyes down. 5) Use a mirror to visualize this body position aerodynamic optimization 6) Now – this is the turtling part: because your head is so low your eyes can't see in front of you – crick your neck back as much as you can without raising your head.  Use a mirror for this in front of you indoors while you are on the trainer. 7) Then to keep your head as low as possible look out of the tops of your eyebrows to see as much of the road ahead of you. 8) This is where you'll actually be exercising your eye muscles and may be a tad sore the next day. You'll be practicing getting your neck in the right position too – probably what your fitter was talking about. 9) Use a mirror to hold this position for the entire threshold interval session. 10) Once you start going hand the natural tendency is to pop-up and be less aero – see that and concentrate on getting back down low. 11) I don't have athletes perform any neck strengthening exercises, rather practice while performing their threshold TT intervals Adam DeVoe (FasCast from Denver, Colorado): I know you highly recommend squats on a regular cage, but is the smith rack a reasonable alternative? What are the downsides to the smith rack? YOU can do a good weight lifting program with a smith rack. It isn't ideal but neither is 2020. The difference between a smith rack and a free squat is that the smith machine is like a crutch in that it does force you to engage your core and balance the bar in a 360 plane. Because the smith machine moves only up and down you are more likely to develop poor squat form – so use a mirror and get some feedback on your form if possible. Good luck. I used a smith machine for the first 4 years I did the weight program bc I was new to squats and was intimidated by the free squat. David Kunz (FasCat from California): I'm 36, am in school, have a full time job and family. I have ~8-10 hrs a week to train, can you make a recommendation for how many events I should do in a season and the length of gravel event that I would most likely be competitive in? Right on David  – go for it.  So the number of gravel events you should do is up to you! YOu can do whatever you want.  For years, I'd do one a summer – the Crusher in the Tushar and that race was my #1 sole focus 365/24/7. It also depends on where you live in proximity to the races.  Big gravel events or smaller regional ones. Being in SoCal definitely do the BWR – that's one of the biggest baddest gravel events of all time.  For distance choose the one you want – maybe the wafer to see how it goes and then the following year the full distance waffle.  Maybe you dive right into the waffle – there are no rules its just whatever you want. As for # of events it really depends on your personal situation – could be just the BWR. Could be the BWR + more.  Could be the BWR and then another one in the Summer/Fall. Abstain from more than one a month sustained for six months, I think. A big factor for many athletes is how much travel or not is involved to do the race.  The closer it is – the more gravel racing you can do. The further away, the less. Josh Van Cleff (FasCat athlete from North Carolina): For a Training Plan athlete, what's the best way to approach a vacation or travel week where a bike isn't going to be along? Depends on where this vacation falls in relation to your annual training plan and the timing in relation to your goals. The most serious cyclists take their vacations after the season is over and avoid vacations before their A events. Some general guidelines is no non bike vacations 6 – 12 weeks prior to your A event. If you go on vaca 12-24 weeks prior to your A event bring the bike (who goes on vacation without a bike?!)  But even still – how are you travelling with the pandemic right now? If by car – bring yo' bike! When you take your vacations is VERY important and to answer your question – I'd have to look at your training plan in relation to the timing of your goals – inside 6-9 weeks and we'd have to take aggressive measures to counterbalance the offset of the 3 days but beyond 6-9 weeks I think you could make it up before and after. Its not FtFP'ing but you do get credit for thinking in advance and planning to make a plan. With the meal plan are the ingredients only measured in cups or also in European grams and milliliters? I live in Europe and I'm not familiar with American servings. For the meal plan, most of the ingredients are measured in cups. Adding the metric equivalent to each ingredient would cause the recipes to look overly crowded/confusing. However converting the recipes to metric is pretty simple. You can find a ton of conversion charts, but this one is pretty straightforward. Here is also a website where you can enter the quantities and it will do the conversion for you! Submitted via instagram (@vittorio_james1): If it is a nice day out and you are feeling good, can you spend additional time on the bike in zone 2 and still #ftfp? It depends. Zone 2 still carries physiological stress. So you are adding stress to a plan that was designed with a keen eye on enabling one to recover from and keep progressing. The additional riding may upset the fine balance. The bigger problem is that sometimes feeling good doesn't mean ride more. Because you can't go back in training when you've dug a hole and are feeling poopy and take back those days when you rode more. 30 minutes here and there of happiness watts are fine and especially fine if you can get to bed and achieve 8+ hours of sleep and win in the kitchen.  Winning in the Kitchen takes time so if riding more causes you to cut corner in the kitchen – don't do that. Think of the extra riding like carbon offset credits – you ride 30 more minutes if and only if you can ALSO win in the kitchen more and sleep that equivalent time more that evening or have the prior evening. If you are losing in the kitchen or not getting enough sleep each night, rather than ride more – use that time to work on your nutrition and recovery. This is where having a coach is extremely helpful but as a self coached athlete my biggest piece of advice is to pay close close attention to your recovery and ability to hit your power downstream in your plan. If your legs aren't feeling crisp with lots of watts x-nay the extra zone 2 -ay.   Pay attention to your FtFP carbon offset credits. 10. Submitted via instagram (objektivgesehen): I purchased the foundation plan for my upcoming three weeks but I'm unsure how or even if I could integrate some running training into the training plan. Do you have any tips/ideas?My biggest tip, sorry, is that there is no running in this plan. In order to FtFP – no running.  Now I can see Jackson rolling his eyes but seriously be disciplined.   If you are a ‘runner' I'd give you a much different answer. But the single sports cyclists I know that run, injure themselves. Myself included.  And I used to run in high school! And that means time off the bike and time off the bike is not FtFP'ing Running is great especially for cross training in the winter and colder temps just be careful and start gradually and work your way up. If you are a multisport athlete that is also a different answer.  11. Submitted via instagram (benjahughes1980): What would you suggest as a good progression of plans for a 24 hour MTB race (A+ goal Race) over 12 months? Build to 1 peak or multiple peaks in the year? A good progression is what we talk about when we say Off Season training.   Lift weights and build a big aerobic engine.  To do so takes consistent work and approximately 28 weeks: 10-12 weeks for the weights and 12-18 weeks for the base.  All those plans are on our site.  Start there and do some interval training and then 24 hour specific training. As for a 1 peak or 2 peak season – that is much much more complicated and requires a whole separate podcast to answer or really hiring a coach.  My advice is to use the performance manager chart to track your training load, plan your builds, your periodization and of course your overloads, tapers and peak.  Everyone pays attention to the CTL but remember the whole entire purpose of the performance model is the optimize your form on the day(s) of your event  – so pay attention to your TSB – training stress balance to model out a 1 or 2 peak season. Again – a whole nuther podcast. Chad Grice (FasCat from Canada): I'm a 35-year-old male with an FTP just under 4 w/kg. I have a harder time than I think I should in my zones. As an example 2h of zone 2 is a struggle and even race files from last year don't show a normalized power higher than zone 2. My peak 60min is also near zone 2 and I don't believe that I could hold my FTP for an hour to save my life. I'm worried that I test well or my 20 min of suffering is really good compared to the rest of my curve.  What should I do? FTfP and see when I fail or lower my FTP for the training and if so how much? Something is amiss because zone 2 is your all day endurance pace, should be a 4-5-6 out of 10  Rate of Percevied Exertion with 1 being the easiest and 10 being the hardest.  I'd start by re- calibrating everything including your zones with a field test.  If you can't hold your FTP for an hour that is not your FTP.   In the meantime, today, go back in the past 3-4 months of your power data and find your peak 60 minute power – call that is your FTP (until you test again).  Then your zone 2 is 60 – 75% of that number.    William Diaz (FasCat from Westminster, Colorado):  When should you stop doing repeats (intervals)? Can you do too many intervals where it's not helping you anymore? Yes, you will get to the point with interval training where you plateau out and no longer realize further gains.  6 weeks is great for example our sport specific interval training plans. After that you may want to re-load your CTL with some sweet spot training or get into an interval training plan that has less intervals and more recovery to achieve higher form. These are out ‘race n recover' plans meant to be followed during your race season. For example right now if you are cyclocross racing or if you were doing weekly criteriums, time trials, road races and so forth – even gravel. Roston Nordell: I'm looking into starting the 32 week resistance + sweat spot base, But I've done some research and every thing I read says I need to maintain the resistance training or else the benefits will go away, so could I get some information on when not continuing the resistance training how the muscles will be maintained? As a bike racer it is also a matter of how your time is best spent – lifting or riding.  We assume you are short on time so we've come up with a solution. https://fascat.wpengine.com/tips/video-should-you-strength-train-during-the-season/ Our approach acknowledges that after you complete the 10 week resistance training in the plan then your time is best spent riding as much as possible (sweet spot base) but doing strength and conditioning mobility exercises from your yogaglo, revo & foundation will help you maintain those strength gains and not provide so much that you can recover and ride as much as possible The full gas intervals you do after this plan will also help maintain strength gains. Then do this plan again next off season to rebuild any loses that may have occurred over the racing season.   John Michael Gray via Instagram (@Ridebikeseatfood): Will/how does strength training increase your FTP? In 3 easy steps! #1 build muscle – this is hypertrophy phase #2 trains that new and existing muscle to produce great force – strength phase #3 trains the new muscle that can now produce great force to make that force fast in speeds specific to cycling – this is your power phase. Force = mass times acceleration and Power = Force times velocity! [my 11th grade Physics teacher would be so proud] Evan with those physical equations, its not as simple as that – you need to train your muscles aerobic and anaerobically. So lift weights first, do your sweet spot and then don't forget your full gas interval training. Combine the 3 together et voila – that's how you increase your FTP!   Copyright © 2020 FasCat Coaching – all rights reserved. Join our *FREE* Athlete Forum to nerd out with FasCat coaches and athletes about your FTP, race data, power based training, or anything related to going fast on the bike! Comments The post Ask a FasCat #14 appeared first on FasCat.

Ken & Joel talk about their Father's Day weekend. Then Seth Green pops in, and they discuss his iconic career from Buffy to Mr. Belvedere to Austin Powers to Robot Chicken to writing, directing & starring in Changeland. Oh, and they discuss how he got the call to appear on the series finale of Community and why Joel gives him coffee grounds in bulk. The Darkest Timeline LIVE this Friday June 26th at 8pm EST/ 5pm PST! Joel & Ken promise to answer YOUR questions! Go to https://www.omgvip.com/kenandjoel/ for tickets and information.

 [ Download MP3 | Transcript | iTunes | Soundcloud | Stitcher | Spotify | Raw RSS] Danielle Lewis and I first connected back in Australia when we were both active bloggers. At the time, Danielle's blog BrisbaneThreads.com was a side project where she featured and fostered the local fashion scene. The plan was to go national, […] The post https://yaro.blog/29813/danielle-lewis/ (Danielle Lewis: Founder Of Influencer Marketing Platform Scrunch.com Explains Why It Took Five Pivots To Find Product Market Fit) appeared first on https://yaro.blog (Yaro.Blog).

In today's world businesses can rise and fall off the back of a few well placed social media posts by only a handful of respected people on any given social media platform. Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest line-up, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you're thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you. On this week's episode of Should I Start a Podcast we take a listen to Danielle Lewis' session at We Are Podcast 2017. Danielle is CEO and co-founder of Scrunch, a platform that links brands to influencers around the world. She's also at the forefront of a new but rapidly evolving industry. Influencer marketing is, as Danielle puts it, “the new word-of-mouth”. By hiring influencers and accessing their massive social media circles, your company can tap into new and relevant audiences and get more eyes on your product. But how do we make things work in this Wild-West industry? At We Are Podcast, Danielle gave a talk on the benefits of influencers and how you can get some of the huge returns that people are seeing with this new form of marketing. It was a densely-packed and highly informative talk that no marketer should miss. Danielle also talks about: Why some people are getting incredible results with influencers — while others aren't How to transition influencer traffic to sales Why influencer marketing is the new “word-of-mouth” How some businesses are seeing 20-to-1 returns on influencer marketing The benefits of using a third-party software to access influencers Why a clear contract can save you from disaster How to avoid a PR nightmare by incorrectly using influencer content Why influencer marketing isn't just for cool, young brands   Links: Scrunch Danielle Lewis - LinkedIn Scrunch - YouTube Scrunch - Facebook

Automating the processes and procedures of your business is not the sexiest of topics, but it can be vital to building a manageable and scalable enterprise In this panel-style discussion recorded at the We Are Podcast 2017 event, four top digital entrepreneurs share their best tips and advice on developing a product ecosystem, getting your frameworks and standard operating procedures in place, how to create successful nurture sequences, and a bunch more. Hosted by Andrew Griffiths, the expert panel includes: Nicole Baldinu, co-founder of the $100 MBA and Webinar Ninja Carla Pappas, co-founder of The Merrymaker Sisters Danielle Lewis, CEO and co-founder of Scrunch, and Kate Erickson, from Entrepreneur on Fire Packed with useful and usable information and lessons learned – from both successes and failures – this episode will leave you with a bag full of practical tips and inspiration for your podcast or business. Here's just some of what the panel covers: How hard is it to add to an existing product ecosystem? Differences between a content and SAS business Why do entrepreneurs ignore SOPs? Why SOPs are critical, especially when you're starting out Tools for making SOPs easier Podcast calls to action – best practices and how to add them to past podcasts Approaches to nurture sequences The importance of the ‘welcome journey' Thoughts on Facebook Messenger bots and nurture sequences Valuable lessons from the panel member's failures   Links: The Merrymaker Sisters Scrunch Entrepreneur on Fire The $100 MBA WebinarNinja DotComSecrets book Content Inc book