How to Podcast for Business

In this episode, we tackle the growing challenge of email fatigue and explore why traditional newsletters often go unread. Kath makes a compelling case for converting your company newsletter into an engaging mini podcast—a modern, inclusive, and multitasking-friendly way to communicate with your audience.She highlights the limitations of newsletters, such as crammed text and low engagement, and explains how audio newsletters can reach clients who may have disengaged or never read your emails. Audio content allows listeners to consume information on the go or while multitasking, offering a solution that values their time while still getting your message across effectively.Kath emphasizes the inclusivity of audio formats, catering to those who prefer listening over reading or who find reading challenging. By offering both audio and transcribed versions, businesses can ensure they're accessible to all. She reminds us that 80% of business comes from existing or past clients, making this a powerful way to reconnect and reengage.If you're an accountant, financial advisor, lawyer, or any professional sending regular newsletters, this episode is for you! Learn how to position yourself as a leader in your field by embracing audio and transforming your newsletter into a mini podcast.Key Takeaway: Stop relying solely on newsletters. Switch to audio and watch your engagement soar while fostering stronger client connections.4oSend us a textSupport the showProduced by https://voiceitpodcastagency.co.uk

In this episode, Kath dives into the power of CIPs (Company Internal Podcasts)—a private podcast created for internal staff and teams. She explores how businesses with diverse workforces, including remote, hybrid, part-time staff, and those on leave, can use an internal podcast to communicate vital updates effectively, build a stronger company culture, and ensure no one feels left out.Kath explains how a CEO or leader can create a single monthly podcast to update, motivate, and engage their team with tone and clarity that email simply can't deliver. She highlights scenarios like addressing sensitive topics such as cutbacks while maintaining a positive and collaborative tone. Additionally, she shares ideas for weekly episodes featuring team stories, HR updates, or onboarding resources to foster inclusivity and build team understanding.The episode underscores how CIPs can enhance mental health, wellbeing, and communication by creating a shared experience for all staff, regardless of their location or role. Kath wraps up by inviting listeners to reach out if they'd like help creating or training their team to launch their own SIPs.Key Takeaway: Company internal podcasts are a powerful tool for effective communication, employee engagement, and building a cohesive workplace culture.Send us a textSupport the showProduced by https://voiceitpodcastagency.co.uk

In this episode of How to Podcast for Business, we focus on launching your podcast after all the recording, editing, and uploading work is done. The host breaks down the two main types of launches: a soft launch where you share your podcast with a small group for feedback, and a hard launch that includes a countdown and a full marketing push.The episode also explores how to market your podcast effectively. The host suggests using podcasts as powerful digital marketing tools by sharing them via social media, newsletters, your website, press releases, and even business networks. Additionally, the importance of encouraging listeners to subscribe and leave reviews is highlighted to help grow your audience.The host emphasizes the importance of consistency in publishing your episodes, offering advice on how to avoid "podcast burnout" by releasing content in seasons. The podcast also touches on repurposing episodes for ongoing marketing and how podcasts can serve a wider range of business functions, including internal communications and recruitment. Finally, the episode encourages podcasters to add value to their content, keep it relevant to their ideal listeners (avatars), and turn podcast fans into potential clients.Send us a textSupport the showProduced by https://voiceitpodcastagency.co.uk

In this episode of Podcasting for Business, we dive into the next steps after recording and editing your podcast: hosting and distribution. Once your audio is ready, you'll need to upload it to a hosting platform, which acts as a server to store your podcast files. The host recommends Buzzsprout, but mentions other options like Podbean, Anchor, and Captivate.After uploading your podcast to the hosting platform, you can easily select which directories (such as Apple Podcasts, Spotify, and Google Podcasts) you want your episodes to appear on. While setting up this process takes some time initially, it becomes much easier moving forward. With platforms like Buzzsprout, once you've set everything up, each new episode will automatically be distributed to your chosen platforms after approval.The episode also covers the specifics of how long it takes for your podcast to be approved by platforms (with Apple taking up to two weeks, while Spotify etc is quicker) and explains the difference between free and paid hosting options. Buzzsprout offers a straightforward way to manage your podcast, including options for scheduling releases, uploading cover art, and choosing when to publish.This episode is a great resource for new podcasters looking to understand how to get their episodes out into the world and start building an audience.Send us a textSupport the showProduced by https://voiceitpodcastagency.co.uk

In this episode of How to Podcast for Business, the focus is on the editing process. Your Fairy Podmother provides essential tips for editing your podcast audio, whether you choose to edit yourself or outsource the work. Key advice includes mentally or physically noting any sections you want to cut during recording, such as mistakes or filler words like "um," "like," or "you know."The episode also emphasizes the importance of authenticity in your editing—while it's okay to remove obvious distractions, don't over-edit and lose the natural flow of conversation. The host shares personal insights from their experience as a news correspondent, explaining how podcast editing has evolved into a more relaxed practice post-pandemic, where listeners are more forgiving of small imperfections.Other tips include ensuring your podcast starts smoothly by removing any awkward intro moments and always listening to the final edit before publishing to catch any overlooked errors. Overall, the episode provides practical advice for making your podcast sound professional, authentic, and engaging without going overboard with editing.Send us a textSupport the showProduced by https://voiceitpodcastagency.co.uk

Talking about sound there's lots to think about here. Where are you recording? Are you recording remotely or face-to-face? Check all your microphone settings and ensure you're using them correctly.There's lots of ways you can find out about this online if you're using Zoom to record. There's loads of settings in there that can help you make the best possible sound for your recording.If you're recording face to face, check your levels. Are you too quiet? Are you too loud? Is your interviewee too quiet or too loud? Also check... and this isn't as silly as it sounds... CHECK You're actually recording!There are ways of helping your recording environment too!Enjoy this episode.Send us a textSupport the showProduced by https://voiceitpodcastagency.co.uk

This is the techy bit or is it?Now I get asked a lot. What do I need to start my business podcast To get started, I'm going to say absolutely nothing. Nothing at all. You can practice recording your voice on your laptop, most laptops, computers, phones, have a way of recording audio now and playing it back. So why not start there? Why not learn and see if you like it. Remember here we are talking about an introduction to podcasting, so let's practice. Let's learn how to podcast without paying any money at first, don't dive right in and buy all the specialist equipment becauseyou may end up:  A, not enjoying it. B, not wanting to do it yourself, and C, not having the time to do it. And if you've gone out and bought all the equipment, you'll be left with that equipment and have spent the money for no. So all I'm gonna say here is to get started is you don't need anything!Listen to why I say thatSend us a textSupport the showProduced by https://voiceitpodcastagency.co.uk

Welcome to this episode of How to Podcast for Business an Introduction. Fail to prepare, prepare to fail. Today's episode is all about planning. Being prepared when starting or launching your podcast is key. It's like anything else you do in business. Rarely would you just dive in without some preparation we've already discussed having a clear idea of exactly what your business podcast is about, but what does it aim to solve for your listener? Will it make their business better? Will it solve a pain point? How is it different to other podcasts on the same subject?  Is yours plain English and easy to understand.Is it actionable information? Is it broken into bite-sized, easy, digestible stages for your listener? Don't lose sight of the aim.  I want to help people plan and produce their own business. Podcast, for example, think about podcasts you like and why you like,  Are they short and sweet? Are they in depth information?Do they educate and inform? Do they give away lots of advice and tips? Are they solo pods or interview style?  looking in depth and listening to what you like will make it easier for you. When you're planning your own podcast, follow the format of what you listen to if you like. Think about their length, their guest, their tone of voice,  what did you take away from listening to it? Was it a value? These are the things your listener will be thinking about when choosing your podcast or indeed whether to subscribe once they've listened to it. In previous episodes, we've discussed your avatar, the perfect listener for your podcast, your target market, for your business. Essentially, let's revisit it in the planning   pre-production stage.   So that we can be clear who you are talking to.This is key. When planning each episode, always have that avatar at the top of your mind, you are speaking to them. Think about your business marketing strategy. Who do you want to speak to, who you are already speaking to. They could be already in your database of current clients.What do they struggle with? Could you help them to solve a problem?Remember that if you have a database of current or  previous clients, these are your potential listeners and buyers of your product or service. So let's be clear on who you're speaking to, what you are telling them, and why you should now have planned the what and why.In the next episode, we talk about howSend us a textSupport the showProduced by https://voiceitpodcastagency.co.uk

To script or not to script - that is the question. In this episode, we are talking the talk, but how do we plan that talk? Basically, are you writing your podcast? There are three ways of planning your episodes: Bullet points, the key points you want to cover. A detailed outline, this expands on the bullets and adds more written detail or the word for word script.Let's look at the pros and cons of each. Sometimes some can fit better with whatever format you've chosen. If it's a solo show with a host who knows the subject inside and out, can get away with bullet points. Or an interview where the interviewer doesn't want too much information pre-recording.They might want just to use bullets too. I used to do that when I was live on air on my business show because that way my questions were real. They came after I'd listened to the responses, and I often got told “you're asking the questions the listener was thinking”. That's because I just had bullet points of the points I wanted to cover, but genuinely listened to the person I was interviewing.So, are you going to outline it? Are you going to ad lib? Ad lib is really hard, especially if you are in a panel and don't know the group. People can be cutting in talking over each other, editing's harder, you could outline a group discussion and put in clear points. You'd most definitely script the podcast intro, as we've mentioned before, so it's exactly the same every week.Both the intro and the outro on each episode can be recorded, so as it's the same, some podcasters, as I've mentioned, do it live each episode, but they still stay on brand and they still read the script at that part. What about the writing style?A few words around that. Write like your talk if you script in episodes. If you are scripting, script the words you use on a daily basis and keep it simple. That's what people want to hear, your authentic voice. If you've scripted your podcast, you'll stumble over the words if it's things you wouldn't normally say.So, write like you talk. If you're podcasting for the first time, you probably feel more comfortable scripting a few episodes to begin with, and then you'll probably move on to bullet points with outlines and who knows, you might just get to the bullet point stage. I'm sure you will. Send us a textSupport the showProduced by https://voiceitpodcastagency.co.uk

Send us a Text Message.We're discussing the format now, of your planned podcast.It's really important in the pre-production planning stage, that you get really clear what your podcast format will be? And how often will it publish? Is it going to be weekly, two weekly, monthly. How long will it be? Will it be one season? Will there be more than one season? (or series) Will you break between seasons?Will you have a recorded intro and outro, or will you read it live each episode? There's lots to consider here. And don't forget, nothing stops you changing it later on or mix and matching. Let's dive into the format. There are numerous formats and you're more than likely have heard podcasts of all of these types.There's a solo podcast just like this episode where the podcast host is talking directly to you on their own. You DON"T NEED TO INTERVIEW PEOPLE TO HAVE A PODCAST!Is it going to be an interview type? You can have a host where they're questioning you as the expert There's the co-host. There are two members of your organization going to talk on the podcast. Are you going to invite others in? Will there be a structure or is it ad hoc? You definitely need some key points here as guidance. Is the interview relevant? Can the interviewee hold a good conversation? Are they interesting?Trust me, the most confident chatty person can dry up when a microphone is placed in front of them. Is it a panel interview? Is it hybrid? Is it a bit of both? , you've really, really got to think seriously about the format, and like I said, it doesn't have to be an interview. If you're getting going and you've got all the knowledge, do what I'm doing now and just talk into a microphone about what you know about and that will give you the confidence and the experience to then go into your next series or season talking to someone else. Just because you have a podcast doesn't mean you have to interview someone.That's not what it's all about. It's giving valuable information to people to listen to. That's what the aim of your podcast is, turning them into fans so they then become clients or customers. When you're planning and thinking about the format, be realistic about what time you have got to dedicate to your podcast. Again, when you're thinking about having interviewees, you've got to fit with their diary Are they going to turn up?Are they going to reschedule? Is that going to knock your podcast off? If you're doing a solo podcast, you won't have any of those issues because it's just down to you. How long should it be is something everyone asks? Well again, we need to think back to where your target listener may be listening.Who is it?, and what will they be doing when they're listening? There is no definite answer, and it has to be as long as it has to be. More and more people are going for the 20 to 30 minute pod, but it's up to you. Some of mine here are only a few minutes long. Some are slightly longer. You could listen to the whole series probably in an hour or so, but that's what I'm looking for. That's what I want my podcast to do. So what do you want your podcast to do?Do you want lots of five-minute episodes? Do you want lots of 20-minute episodes or do you want a big, long, hourly podcast? Remember, always have the avatar of your target listener in front of mind when planning: format, length, frequency, any of those things. If you want to know more, you can always arrange a chat with me. Please go to my website, www.voiceitpodcastagency.co.uk and get iSupport the Show.https://voiceitpodcastagency.co.uk

Send us a Text Message.Now you now know what podcasting is and why you want to add one to your digital marketing strategy. But before we dive right in, there is more planning to be done. I know, but I'll repeat this. Fail to plan. Plan to fail - simple.You've got to plan in advance and know exactly what you want to be doing. So, let's look in this episode at your target audience. We'll drill down into who you want to listen to your podcast and who is going to listen to your podcast. We are talking business podcasts here, so think target audience for your business.Initially. This will be really helpful. Be super clear who the podcast is for. I want you to take a little bit of time here and do a little bit of an exercise. Think of your avatar for your business. Who would you want to listen to your podcast? Who's your target listener?What does it look like? (your avatar) What will they be doing when they're listening? Why will they be listening? What interest do they have in your company or your products and service? Remember here, not only current clients and customers and potential clients and customers will be listening. People who may want to work for you will listen. People who might want to partner with you will also listen and get a great sense of the business and its culture from the podcast. Remember, people listening are getting a real intimate experience.You are directly in their ears. Don't forget competitors are listening too and have a look at what's already out there. Your Fairy PodmotherSupport the Show.https://voiceitpodcastagency.co.uk

Send us a Text Message.So you're now thinking.. I like the sound of Podcasting for MY business and I should do one? But let's check your why?WHATS YOUR WHY?In this episode we look at WHY? What's YOUR why? Why do you want to Podcast for your business? Why would your target audenice want to listen?Before you even start you need to delve deep into this..what's the motivation behind creating a Podcast for your business? You've probably identified that Podcasting is a great way to build authority and provide current customers and clients and potential customers and clients with valuable targeted information and therefore grow your business and your status!What is the mission behind your Podcast, what message are you sending out?There could be numerous reasons: Are you a freelancer, a business, a marketing manager?You might want to be seen as the leader in your field? Build authority?You might want to inform, educate, inspire, share experiences with your customers and target audience with valuable and entertaining content.You might want to update your current clients, recruit staff, gain more students, build new customers .. really think about this because this will inform your target audience.It might be for YOU to self-develop, to team build (you do a Podcast weekly with the team) What's your businesses WHY? It should align.Support the Show.https://voiceitpodcastagency.co.uk

Send us a Text Message.What are the business benefits of Podcasting? Podcasts offer a great way for businesses to reach people in their target market with content that can help improve their brand awareness, recall and reputation.Aligned with Brand Goals a Podcast should be on your radar.Podcasts are popular, podcasts are getting more popular. Your business could stand out from your competitors if you have a Podcast!But who could your podcast be for?Know your audience and ensure the content is what they need!Here are some examples:To your team:The podcast has a real advantage for salespeople who are constantly on the go…. they are a vehicle (a lot) they can listen to updated company information and stay in the loop about changes that are occurring in the business AND listen to what their customers/clients are being sent via email by way of newsletters or on social media.No-one need to miss an update! Your team can listen to any company news they have missed at a time convenient to them.Internal information can be transferred by way of a monthly podcast, just record, edit and send via email or invest in a dedicated company app or add it to your current intranet - your teams can listen, when or where they want too! You could even add 15mins to their own time off to listen??Your Podcast can also be used for your current clients…Your emailing list is a great marketing tool – why not update your Newsletter into a Podcast? That way your clients can listen to what you are sending them (or have a choice of whether to listen or read) on a monthly basis, people do multi-task when listening to Podcasts, but you can't when you're reading Newsletter or watching a video!Your podcast can attract new clients…Whenever a business wants to change its marketing emphasis, their podcast will change with them.Podcasts enable potential customers to find out more about a particular company its updated news, its range of products and services.. without feeling pressured by a salesperson. A friendly voice explaining what makes the company unique is a great way to convert a potential client into a customer.Podcasting is intimate – it gives you a great sense of the company.Social Media clips of the Podcast with Soundbite teasers will draw in potential clients on the Platforms they see your brand!The other really great thing about podcasts is that they have an incredibly wide reach. Clients from across the world can access your business information, and learn about you in a simple, direct manner at any time, and without having to be tied to a computer. Support the Show.https://voiceitpodcastagency.co.uk

Send us a Text Message.What is a Podcast? In this episode we look at what exactly IS a Podcast and where did they come from?SIMPLY …A Podcast is really just a recorded audio file, edited into a listenable package for you to listen to. You can download and listen to episodes or little clips of interviews, stories, which are now episodes in people's podcasts.Where did the name come from:While podcasting has been around for a long-time they were audio-blogs in the 80s and remarkably, the term itself, has only been around since 2004. The word  “Podcast” is mix of “iPod” and “broadcast”.The earliest use of “podcasting” was traced to The Guardian columnist and BBC journalist Ben Hammersley, who invented it in early February 2004 while writing an article for The Guardian newspaper”.Podcasts are basically like online radio shows that can be downloaded, subscribed to, emailed to clients and re-purposed in numerous ways for your social media platforms.When used effectively they can be a powerful marketing tool for any business. They are now very much part of Digital Marketing Strategies.Potential clients/customers are looking for you through search engines, with key word searches, via directories and they're watching  your social media and  not only that .. you can engage current clients by changing your monthly newsletter or any update you want to email out… into a monthly podcast!A podcast is a web feed of audio or video files placed on the Internet for anyone to subscribe to, or download.Search online and you'll find a range of Podcasts available on nearly every topic imaginable. They range from business, entertainment, education and everywhere in between (you could create a Podcast of your training!).A podcast can be used in a few ways: as a simple download that you can use on your website, social media or to directly emailed to your mailing list, or it can be subscribed to, and then new content is automatically delivered to the subscriber if you have hosted your podcast on one of numerous platforms out there (Spotify & Apple for example). Subscribing is usually FREE!A podcast show consists of a series of individual episodes that you can listen to on-line or via your  mobile device whenever and wherever you want (walking the dog, in your car, cooking, whilst working on other things or even at the gym)People use podcasts for all different reasons. Yours might be to educate, to inform, to tell a story.Podcasts are now out there. Remember, there was a time you jumped in the car and all you could do is listen to your local radio station. Now we plug in our smartphones and we can listen to audiobooks radio stations and podcasts.We can listen to whatever we want, wherever we want. And your clients, your customers, your potential clients, potential customers, and your staff for internal communication, can all listen to your business podcast too… So that's an overview of what podcasting is.. want to find out more - go to my website:Support the Show.https://voiceitpodcastagency.co.uk

Send us a Text Message.Podcasts are growing massively (and show no sign of declining at the time of recording) and lots of business are jumping on the bandwagon because they recognise the importance of having a podcast. Podcasting is now a huge opportunity for businesses to build awareness B2B and B2C unlike TV or Radio this internet based media is an excellent way to deliver specific and expert content, relevant to your target audience.Do you remember 20 years ago, when people used to say, do you have a website for your business?And you'd say, do I need a website for my business? Eight years ago, people were saying, do I need a Facebook page for my business? Add to that twitter, Instagram, tik tok.. choose the Platform YOUR Business is on and I guarantee at one point you said “ I don't need a “insert platform” for business, at one point? DID YOU?Now people are asking, do I need a podcast for my business? Well, I'm here to tell you, YES  I think you do, And this Podcast will explore the what, why, and how to podcast for your business and indeed what you can use your Podcast for once you have one!A bit about me. I'm Kath Lord-Green (Your Fairy Podmother)   I've been making “podcasts” long before there was such a thing as a podcast. I was a news correspondent for many years, making radio packages to go on news shows. I've been a radio presenter. I presented business, farming, health, and wellbeing shows All those shows were live,  I then edited them, packaged them up and put them on an audio file for listen again purposes ……. that's podcasting. So yes, I can definitely make a podcast!I'm an entrepreneur. I'm an award winning businesswoman and I know the importance of podcasting for business. Let me take you on that journey in a simple, easy format.Support the Show.https://voiceitpodcastagency.co.uk

Send us a Text Message.How to Podcast for Business – is the ultimate podcast for entrepreneurs looking to start and grow their very own podcast. Kath Lord-Green, is your official "Fairy Podmother." With over 25 years experience in audio and business, she has been "podcasting" for a very long time, so you're in perfect hands to guide and support you on your business podcasting journey.This podcast is for you if you're new to podcasting and ready to plan, launch, and grow your business podcast as part of your digital marketing strategy. Your Fairy Podmother takes you step-by-step, in easy, digestible chunks, through everything you need to know. You'll discover the what, why, and how-to, podcast for your business and much more along the way.If you can't wait to get started go to www.voiceitpodcastagency.co.uk and get in touch. Subscribe now and don't miss an episode so that you can start!Happy Podcasting!Support the Show.https://voiceitpodcastagency.co.uk