Let the Sparks Fly!

The importance of video in marketing for businesses and organizations of all shapes and sizes is our inspiration. As a small business owner and service provider, I have seen how video can help position, describe, explain, and demonstrate a product or service in an accessible and affordable way while meeting brand standards.I am joined by Christian Rumscheidt. Christian owns a design firm called Rumscheidt, Inc. They specialize in making clients' ideas into a valuable thing that lives outside their client's minds in the real world—all in alignment with the client's brand promise and strategy.Christian offers advice on how businesses and organizations use video practically and affordably. We talk about specific video platforms and what to keep in mind as you consider using them and share a few laughs along the way!Contact Info and References:Christian@rumscheidt.comhttps://www.linkedin.com/in/crumscheidt/Product Introduction iMovie for iPhone Playtime Fun for Kandice:https://youtu.be/jLZ5kRAOgyY  https://cinnamonsparks.com/kandice@cinnamonsparks.comhttps://www.linkedin.com/in/kandiceherndon/Like our stat rap? Check them out here:https://blog.hubspot.com/marketing/state-of-video-marketing-new-datahttps://www.wyzowl.com/video-marketing-statistics/

The inspiration for this episode comes from Spencer Johnson's book, The Precious Present. Itis a simple story about how we can wish our lives away, longing for how things used to be or worrying about how they will be. In the story, a boy learns that the only way to be truly happy is to be present. Quoting from the book: “learning to be in the present was a process he was going to have to do over and over … again and again… until it became a part of him.”As a person and as a professional, there are times when I need help to return to the present moment, especially when the stakes are high. In this episode, Barbara shares techniques for you to use for yourself, your team, or when you're engaging with friends or family that can bring you back to the present moment.Contact Info and References:https://texasyogacenter.combarbara@texasyogacenter.comhttps://www.facebook.com/texasyogacenterThe Precious Present – Spencer Johnsonhttp://spencerjohnson.comAbout Cinnamon Sparkshttps://cinnamonsparks.com/kandice@cinnamonsparks.comhttps://www.linkedin.com/in/kandiceherndon/

Molly McCormick has spent her career helping people in all sorts of work lines and walks of life get out of their own way. She works with a client to first notice and then deconstructs how the conversations that go on in their minds impact their lives. Her ability to help clients "work that conversation" put them in the right frame of mind to capitalize on opportunity and handle obstacles.Molly has an MA in Psychology and Counseling from Antioch University and a BA is in Social Welfare and Women's Studies. She is credentialed by the Coaches Training Institute. Additional studies include certification as a C-IQ Coach, Positive Intelligence, and training as a Heart Rhythm Meditation teacher.Her broad experience and extensive knowledge are delivered with kindness and a sense of humor that I'm sure you'll enjoy. And you'll get some efficient ways to help you work your internal conversation along the way!Contact Info and References:Mollymccormick.orgmolly@mollymccormick.orghttps://www.linkedin.com/in/molly-mccormick-ma-cpc-7475383/Jen Jamula and Allison Goldberg/Ethan Kross https://www.forbes.com/sites/jenjamula-allisongoldberg/2021/02/27/managing-the-voice-inside-ones-head/"How Women Rise" Sally Helgesen with Marshall Goldsmithhttps://sallyhelgesen.com/ Cinnamon Sparkshttps://cinnamonsparks.com/kandice@cinnamonsparks.comhttps://www.linkedin.com/in/kandiceherndon/

Exceptional customer service is something that can build a brand or break it. In this episode, we dig deep into the Customer Communication Formula by Charlotte Purvis, how it has developed and where Charlotte's passion for customer service came from in the first place. We explore how to apply the practical advice offered in her book. She shares real-world experience gained from working directly with thousands of customer service professionals and their leaders. We talk about the importance of empathy in customer interactions and practical advice on how to display it. Her passion for helping companies and organizations learn how to improve customer service comes through loud and clear, exceeded only by her warm and authentic way of explaining her formula and point of view. Whether you're a team leader at a non-profit organization, a business owner, a customer service professional, or a brand ambassador in any capacity, expect to hear sparks of inspiration for you to improve your customer service interactions.https://www.charlottepurvis.comhttps://www.amazon.com/dp/1946425680https://cinnamonsparks.com/

In the episode, Kandice Herndon shares her experiences in the first year of building Cinnamon Sparks, a facilitation services business. The spark for this episode comes from the desire to offer encouragement to those who are starting something new, to celebrate the value of community, encourage others to hang in there long enough to replace their fear with faith, and the importance of just continuing to show up!  Many thanks to my collaborators and friends mentioned during the episode:My creative partner Christian Rumscheidt at Rumscheidt & Co, my coach Molly McCormick, my attorney Gordon Hall at Hall & Stephen PC, my forever sister-friend Judy Rodrigues at HoganTaylor LLP, and my community of faith at Epiphany Lutheran Church and School.To Gerry Tabio and Sally Beamer at Creative Resources Group, where I learned how to facilitate and developed my skills in the first place, and to the family, co-workers, clients, and students who have taught me so much along the way thank you. https://www.entrepreneur.com/article/245766https://www.linkedin.com/in/molly-mccormick-ma-cpc-7475383/http://hall-stephen.comhttps://www.linkedin.com/in/judy-rodrigues-0a1286139/http://www.elcsh.orghttp://creativeresourcesgroup.com/workshops/details/12 About Cinnamon SparksCinnamon Sparks is a facilitation services company that exists to help our clients create growth by serving their customers and community more effectively. We dig in with you to take an honest look at where your organization stands by involving the team members of your choosing in discovery. Then, we will break down big priorities into specific projects, engaging your team to generate ideas and, ultimately, a plan to get them done!Email - kandice@cinnamonsparks.comOfficial Website - https://cinnamonsparks.comLinkedIn - https://www.linkedin.com/company/cinnamon-sparks

About This EpisodeIn this episode, Kandice Herndon examines how planning meetings that have a specific outcome and include the right stakeholders can lead to better and more timely business decisions. The spark for this podcast comes from McKinsey Quarterly's “Want a Better Decision? Plan a Better Meeting.”McKinsey & Company: https://www.mckinsey.com/business-functions/organization/our-insights/want-a-better-decision-plan-a-better-meetingAbout Cinnamon SparksCinnamon Sparks is a facilitation services company that exists to help our clients create growth by serving their customers and community more effectively. We dig in with you to take an honest look at where your organization stands by involving the team members of your choosing in discovery. Then, we will break down big priorities into specific projects, engaging your team to generate ideas and, ultimately, a plan to get them done! Email - kandice@cinnamonsparks.comOfficial Website - https://cinnamonsparks.comLinkedIn - https://www.linkedin.com/company/cinnamon-sparks 

In this episode, Kandice Herndon explores how focusing on an outcome can take a to-do  list that gives us a case of the blah's and instead produce that feeling of ta-da! The spark for this podcast comes from the wisdom of Marcela Sapone, co-founder of Hello Alfred, and her Forbes post, “ Stop Thinking in Tasks and To-Dos. Start Thinking in Outcomes.”Forbes:https://www.forbes.com/sites/marcelasapone/2018/07/24/stop-thinking-in-tasks-and-to-dos-start-thinking-in-outcomes/#31e1f7885522Hello Alfred:  https://www.helloalfred.com/ About Cinnamon SparksCinnamon Sparks is a facilitation services company that exists to help our clients create growth by serving their customers and community more effectively. We dig in with you to take an honest look at where your organization stands by involving the team members of your choosing in discovery. Then, we will break down big priorities into specific projects, engaging your team to generate ideas and ultimately a plan to get them done!Email -kandice@cinnamonsparks.comOfficial Website -https://cinnamonsparks.comLinkedIn - https://www.linkedin.com/company/cinnamon-sparks