Planner in Training Podcast - Conversations with Wedding and Event Professionals

Christie Osborne joins me in discussing what you should be considering when advertising and marketing in the current climate.

more details at plannerintraininng.com

• What exactly are ‘systems’ and how do they play a role in a successful business? • Why do you recommend having efficient processes and procedures before expanding one’s business? • Can you share your own experience with growth and freedom? How have you found success throughs systems and workflow? • How can an event pro enhance their workflow management to free up more time and mental energy? • What are some tasks that event planners can consider automating? • Why and when should an event planner consider outsourcing their work? • What are some best practices for delegation and outsourcing? How can an event pro create a trustworthy support system? • What are some strategies for assessing your current processes (whether weekly, monthly, quarterly, or yearly)?

With everything going on and businesses coming to a halt or a slow down, Michelle gives us an insight into what we should all be doing to triage our finances in our businesses. Visit our website www.plannerintraining.com for more.

Nora Sheils gives us tips on helping our local market grow and becoming an asset to your area.

more at www.plannerintraining.comCheck out our templates and courses.

On this episode, we discuss how to figure out what couples are spending on their wedding and down to each vendor. Listen in to ou episode with Shane McMurray from The Wedding Report. for more visit plannerintraining.com

Kinsey Roberts from She Creates Business joins me to discuss multi-pronged marketing strategies. For more visit plannerintraining.com

Christie Osborne and Caroline Fox give us some advice in these troubling times.

Andrea Eppolito spends talks about her start in the wedding industry, how she ensures she reflects her band, and how you can grow your luxury weddings. for more visit plannerintraining.com

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Find out more at plannerintraining.comABOUT OUR GUEST:Award-winning floral and event designer Bron Hansboro has devoted his career to navigating clients through the creative process and transforming their visions into exquisite events since 2014. Fondly referred to as “The Flower Guy,” he is the Owner and Art Director at The Flower Guy Bron. He provides bespoke design and styling experiences for weddings and events of all types. Bron deeply values his time with clients and peers alike, and understands the power of making connections through design. His motto is, “We don’t sell flowers, we sell experiences.”

Find out more at www.plannerintraining.comKeeping your lines of communication open. Remember everyone is working for the same goal. Budget for contingency’s Being respectful- don’t be “That Planner” Be calm - BE REAL

Why is "day-of-coordination" damaging to not only your business but the wedding industry as a whole?- Why will educating your clients will always make you more money?- Why Wedding Management is the new paradigm for a smaller service wedding planning packageSee more at www.plannerintraining.com

EPISODE NOTES:The results of being yourselfWhy do people hold backBeing yourself when you work for a corporate brandWhen to hold backWhere to startThe biggest resultsfor more go to www.plannerintraining.com

Quick tips you can implement right away to make your timelines so much easier, accurate and professional. Join us on the masterclasshttps://blog.timelinegenius.com/timelines-webinar

Clone Your Best Clients - Actionable things your listeners can do right away to attract more of their ideal clients. I published a book on the topic called Clone Your Best Clients and it details my process that I take clients through so that they attract more of their best clients. In it, I get into actually talking to your best clients and interviewing them and my clients and readers have gotten a lot out of getting out of their own heads and talking to them.more at www.planneintraining.com

·Financial basics to have in place·How to be proactive about finances·Where people have the biggest financial holes·People we should have in our financial lives·What to do to get started todayMORE ON www.plannerintraining.com

1. the benefits of a floating dinner. 2. Alternatives to photo booths 3. Why cake cutting ceremony is a bad idea 4. Why first reveal (as opposed to seeing each other at the ceremony for the first time) is so much better! 5. Why it's good to have dance lessons for your first dance. 6. What sets my company apart from others (will talk about Wellness and the packages my services include).Find more at plannerintraining.com

Working closely with a rental companyThe ins and out of a relationship with a rental companyChecking off the boxes when dealing with logisticsYou can find more on www.Plannerintraining.com

TOPICS:Work life balanceHow to set boundariesHow to offer work life balance to your teamHow can your business keep going when you take a breakYou can find more on www.Plannerintraining.com

TOPICS:Generating InquiriesGetting your inquiries to tourBest practices for showing your venueSending contractsWhat happens after they signYou can find more on www.Plannerintraining.com

Topics:Getting started in your wedding businessHow clients can find youCharging your worthBest advicePlannerintraining.comABOUT OUT GUESTCoordinated To Perfection is a Wedding & Event Planning company based in NYC. We provide planning and design services to couples who are super-busy and don't have the time to plan a fabulous wedding on their own. Our clients can expect a detailed and fun process in planning their wedding or event and they don't have to go it alone.When it comes to pulling off the spectacular vision you have for your wedding or event, Simone Vega is the planner you want by your side. When you combine her positive outlook and can-do attitude with her tireless work ethic and 14+ years experience, what you get is a seasoned event planner with the tenacity to take on the seemingly impossible and make it practically flawless.Simone Vega, Owner & Lead Designer started her career 14 years ago sitting at her Manhattan desk on Wall Street. Since then she has taught for Lovegevity Wedding Planning Institute, coached and mentored a handful of people in her industry, and has spoken to many people from places as far as Japan at various seminars and workshops.Her work has been featured in magazines such as Munaluchi Bridal, Wedding Planner Magazine & Uptown Magazine and on blogs such as Inside Weddings, Munaluchi, Mod Wedding, Westchester Wedding Planner and Aisle Society.Coordinated To Perfection has also received Wedding Wire Best of Weddings Awards for 2014, 16 and 17 and The Knot Best of Weddings Award for 2018. Simone is also a member of the Association of Bridal Consultants and the LNG Director for Brooklyn ABC.

TopicsDifficult clientsHow to know when to fire a clientHow to avoid accepting the wrong clientRed flags to look out forHow to attract the right clientsAbout our guest: Natalie DawleyHello! I'm Natalie Dawley, owner of Two Be Wed- a wedding consulting and event design firm headquartered in Houston, Texas offering luxury services for Classic, Cultural, and Destination weddings.When I opened the doors at Two Be Wed in 2006, I chose to define success as something beyond just Two Be Wed growing and prospering. Our founding vision was (and always will be) to raise the standard of the ‘wedding event’ in Houston – throughout Texas, and to any destination our clients want to travel. After more than 12 years our mission has been successful, and the Two Be Wed planning philosophy continues to inspire everyone we work with in the industry to reach for new levels of creativity and expertise.Two Be Wed planners have consistently provided the kind of exceptional service that eliminates any undue stress on our clients, so they can get the greatest amount of enjoyment out of their engagement. When the big day arrives, our clients tell us they feel more confident and assured because of the experiences they had with us along the planning journey. And after it’s all over, Two Be Wed clients say they remember us for being efficient, creative, resourceful, and reassuring!plannerintraining.com

I recently updated plannerintraining.com email templatehttps://www.plannerintraining.com/shop/email-templates-for-wedding-planners-and-wedding-businessesNow there are over 20 templates to use for your business to save you time. keep your messaging consistent and give you a better understanding of your workflow. So give it a listen and see why and how I use my favorite templates.Enjoy!

Check out the rest of the notes and business tools atplannerintraining.comTalking Points –What is social proof and how does it impact a wedding business?What role does psychology play in the wedding business, and how can wedding pros adjust their mindset to approach sales more strategically?Why is word-of-mouth marketing important, and how can a wedding pro build third-party credibility?Tell me a bit about the myth behind Insta-fame. Why aren’t the popular “influencer” methods as advantageous as they seem?What are some social media strategies to increase genuineinfluence through social proof?How can a wedding pro strategically use case studies and testimonials to their advantage?Can you share some proven techniques for selling effectively without sacrificing authenticity?Website - https://www.kateryandesign.com/Facebook – https://www.facebook.com/kateryandesignInstagram - https://www.instagram.com/kateryandesign/Pinterest -https://www.pinterest.com/kateryandesign/

plannerintraining.comShannon Tarrant is a wedding industry guru. She started her career in off-site catering and then as a venue sales and marketing manager. Now, she helps venues and vendors build and grow profitable businesses. Shannon is a frequent speaker and founder of WeddingVenueMap.com. As WEDucation by Wedding Venue Map, she is a highly regarded business coach and facilitator. Her well-rounded background includes goal oriented sales, outside the box marketing, strategic planning, and business development. Shannon tells it like it is, whether you’re ready for it or not!Where can our listeners find you? website social links www.facebook.com/weddingvenuemap www.instagram.com/weddingvenuemap www.facebook.com/WEDucationbyST

podcastintraining.comKara Weaver is a Texas born, San Antonio raised, and self-proclaimed Austinite. A graduate of The University of Texas at Austin Red McCombs School of Business, Kara spent two years working in the corporate world, while also managing a growing side-hustle. She became an official Corporate Dropout in the summer of 2018 to run her wedding planning business, Weddings By Weaver. By utilizing her sales experience and building a brand based on "Real Talk", Kara continues to encourage, empower and educate young entrepreneurs. When she's not working, you can find Kara snuggled up with her husband, binge watching Netlfix with a glass of wine in one hand, and a puppy paw in the other.5 Talking points:1. How to responsibily leave your corporate job to pursue your entrepreneurial dreams2. Becoming a value-add to your clients3. Your Sales Pitch: Why it's important4. Cultivating your brand5. Balancing work and life as an entrepreneur

Leveling up your business can mean different things to different people. Perhaps you want to make more money, grow a team, offer a new product or service, work remotely or take on a completely new set of projects. Maybe you’ve attained your goals and need a new direction. Perhaps your life has reached a point that is causing your priorities to shift. No matter what leveling up means to you, it is possible and within your reach if you approach it the right way.In this audio class Leah Weinberg:How the presenter transformed her own career as a wedding planner into her dream positioning as an in-demand speaker, author and party planning expert.How you can identify your business “buckets” or priorities.When, how and why to say, “No.”The wisdom in trying, failing, and moving on, and how it applies to leveling up one’s business.ABOUT OUR GUEST:Leah Weinberg is the Owner & Creative Director of Color Pop Events -- a New York City-based wedding planning company that focuses on the details and lives in the logistics. Now in her sixth year of business, Leah leverages skills like organization, attention to detail, and client service from her prior career as a commercial real estate attorney to excel at event production.Her colorful work and party planning tips have been published online and in print with Vogue, Glamour, Marie Claire, Martha Stewart Weddings, Martha Stewart Living, The Knot, Brides, Buzzfeed and more.more on our website at plannerintraining.com

Kick back and relax, Sara Dunn is about to make SEO not so scary!-Why is SEO important for wedding professionals?-How does Google decide who is ranked first?-What makes your business different and how you can feature that on every online profile.-How and why to search yourself online.-The power in evaluating each piece of your existing content to determine the direction of your future work.-The role that your website plays in search engine marketing, and how web design can drive inquiries on your site.-Immediate actions for wedding pros to improve their search rankings.For more visit https://www.plannerintraining.com

5 tips you need to implement on your pricing guide. Find the free printable athttps://www.plannerintraining.com/freebies/

On this episode we discuss setting client expectations:-How to set client expectations from the begining-How to set event expectations-How to set budget expectations with your client-How to set vendor expectations and moreFor more visit:https://www.plannerintraining.com

www.plannerintraining.comGuest Links:Website - https://www.amyabbottevents.com/Facebook – https://www.facebook.com/AmyAbbottEventsInstagram - https://www.instagram.com/amyabbottevents/Pinterest - https://www.pinterest.ca/amyabbottevents/

· Know your place in the ecosystem (you are competing with kittens, puppies and grandma).· Stop trying to fight the algorithm. Use it to teach you how to sell better.· Let your core content themes guide you. One way to end social media writer's block and measure what works is to be consistent with your theme and test categories over a longer period of time (a quarter is typically best).· Layer your content so you are providing value and interest and building trust instead of just asking to visit a website/blog or inquire.· Understand how social fits into an integrated marketing plan. Sometimes social is best for warming up and encouraging someone to take the next step. So make sure your other marketing platforms are polished, including a website that can convert and a lead generation system.· Measure what matters: I get a lot of questions about how to measure what matters and it all depends on where in the sales and marketing funnel someone is. For example, raising brand awareness and building trust may look like reactions, video views, and comments. Generating interest in your services and filling your lead generation funnel may look like filling out a form, or generating traffic. And inquiries and conversions could be sign-ups and form conversions of your website.

Alliey’s BioI’m Alliey, owner & master planner at sash&bow!Just a little about me. I’m a small town girl from Stratford WI who had big dreams of owning her own business someday. Over 10 years later of being in this industry and I still can’t believe I get to help make peoples wedding dreams come true for a living.When not working from the office you can find me probably in my car running places with my 3 adorable kiddos with a grande mocha in hand.www.sashandbow.comhttps://www.instagram.com/sashandbowllc/https://socialgracespaperie.com/https://www.instagram.com/socialgracespaperie/Other links mentioned in the podcasthttps://www.envelopments.com/http://mountaincow.com/shop.SW.PX.htmlemilypost.com/http://emilypost.com/book/do-i-have-to-wear-white/www.carlsoncraft.com/Public/Pages/DealerInfohttps://smittenonpaper.com/pages/wholesale

A successful wedding, a fangirl and the reminder to use your manners.We had the dreamiest wedding yesterday, with sweet, sweet couple, an lady that made me feel like a superstar and a vendor who didn't have manners.Clean Up Confessions is a new thing that I will be recording after clean up (sorry for the tired voice)For Business Templatesplannerintraining.com

Don’t forget to leave a comment so others can find the podcast. Check out our email templates on our website. Websitewww.weddingiq.comSocial Mediahttps://www.facebook.com/WeddingIQ/https://www.instagram.com/wedding_iq/Contactkevin@weddingiq.com

Don’t forget to leave a review so others can find the podcast. Check out our new email templatesTalking Points – Publishing Tips from an Editor's Point of View What is more important the details or the wedding story or a combination of both? Do you feature styled shoots? If so, what do you think editors are looking for when theyselect one? What are the must haves for a wedding submissions? What’s some of the biggest mistakes you see when people submit to you? What tips do you have to make submitting a seamless process?

I have new email templates out!Feel free to see them on our website.Please leave a comment on iTunes as reviews helps others find us.

Timeline genius streamlines timelines for wedding planners. You can do this for the full timeline and the tailored timelines for the wedding party, vendors, or venues. When you're ready to share a timeline with your vendors, Timeline Genius lets you easily send out emails with PDF attachments.

I am Kelsey, the founder and hostess of Wedded Weekend and am most recognizable by my signature bun! I was born and raised near Houston, Texas but caught the travel bug early on. My style is partly influenced by my southern roots but mostly influenced by comfort. I love boots of all kinds, anything leather, real denim and sundresses, but most days you will find me in black leggings and an over-sized sweater or tee with a statement necklace and studs. Wedded Weekend: Creatives Retreat + Styled Shoot Workshop is my brainchild that was born after five years of planning and executing styled shoots. It is a fun filled weekend of collaboration and wedding professionals who are looking to relax and learn from each other.Wedded Weekend is an all-inclusive 3 night educational retreat and styled shoot workshop for wedding vendors. Over the course of three days we style and photograph 12 styled wedding shoots of various color pallets and themes, business and photography classes, yoga and meditation, mindset coaching, networking, campfire chats, and much more...Wedded Weekend is all about pushing creative boundaries while creating beautiful images through collaboration. We pride ourselves on timeless, curated styled shoots for every couple, creative, and season. Our twelve themes are created with the four seasons in mind so that all creatives involved have images to publish on their websites and social media throughout the year.Links: www.weddedweekend.comwww.instagram.com/weddedweekendwww.facebook.com/weddedweekend

Self-proclaimed queen of pink, Christy “CeCe” Todd is an award-winning and renowned floral designer, pink enthusiast and third generation entrepreneur. Her company, CeCe Designs, has enjoyed features with Style Me Pretty, Southern Bride and Magnolia Rouge, among others. Fully immersed in the events industry, CeCe also runs CeCe Décor, a sister company that specializes in décor and prop rentals, as well as Create, a luxury collaborative workspace that brings together creatives in the wedding industry.A mentor and speaker, CeCe has been invited to share her expertise on the national stage at such prolific conferences as Wedding MBA, Inspire Retreat and a number of local floral associations throughout the nation.https://www.cecedesignsllc.comhttps://www.instagram.com/cecedesignsllc/

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Marc McIntosh has produced wedding shows for more than 20 years, including some of the largest and most attended shows in the country. Marc uses a hands-on approach, treating his clients as partners and helping them become successful marketers. As a nationally recognized speaker, writer, and marketing expert, he has shared his knowledge with thousands of wedding professionals worldwide, most recently as a speaker at the Wedding MBA Convention in Las Vegas and WeddingWire World in Washington, DC.Marc is the director of Wedding Show Pros, a collective of the top wedding show producers. He is also a member of the National Association of Consumer Shows, where he currently serves as president. weddingexperience.com (show website)weddingshowpros.comfacebook.com/WedExperiencepinterest.com/weddingexpinstagram.com/wedexperiencetwitter.com/wedexpshow

On this episode of the Planner in Training we discuss the importance of community, furthering your education and staying on top of new trends.Make sure you join our facebook community athttps://www.facebook.com/groups/plannerintrainingcommunity/   

www.ofdconsulting.comwww.ofdcollective.comwww.facebook.com/ofdconsultingwww.instagram.com/ofdconsulting