Podcasts about Be Real

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This week on This Can't Be Real with Brad, the world somehow gets even dumber. Brad breaks down the story of a man who missed his flight and decided the logical next step was crawling through the airport luggage conveyor system like a rejected Mission Impossible stuntman wearing Crocs. Then things somehow get worse when a guy fakes a marriage proposal at a restaurant just to avoid paying for half-apps and a burger, emotionally traumatizing an entire Chili's staff in the process.And finally, Brad reacts to a man who walked into a police station — voluntarily — to complain that the drugs he bought weren't good enough. Yes. He essentially treated law enforcement like customer service and wanted a refund on illegal substances.Along the way, Brad goes on hilarious tangents about Crocs, Applebee's half-apps, bad relationship decisions, fake romance operations, and why criminals should maybe stop involving police in their customer complaints. In the end, one story earns the “most bonkers” crown: the fake proposal guy, aka the only man in history to turn emotional manipulation into a dinner coupon strategy

Neste episódio, esta dupla despede-se no seu último episódio juntas, num mix de nostalgia e tristeza.Falamos de Instants vs BeReal, de pessoas que mexem no telemóvel quando estão a falar com elas, de bênçãos, despedidas e ainda um pequeno balanço destes últimos 3 anos.Esperamos que gostem de nos ouvir neste último episódio!Um beijo e um queijo

V dnešním díle podcastu Pod zlatou lampou se podíváme na pořádnou nálož technologických novinek! Probereme novou aplikaci Instagramu, která nápadně připomíná BeReal. Podíváme se na zoubek Googlu, který do Androidu zavádí chytrou funkci pro eliminaci zmeškaných hovorů pomocí Gemini, a proklepneme i nejnovější standard RCS 4.0, který do zpráv přinese video hovory. Na závěr si promluvíme o nové Sony Xperii, u které máme pocit, že se nás sám výrobce snaží přesvědčit, abychom si ji raději nekupovali. Pohodlně se usaďte, začínáme!

《雑談のおしながき》0：00〜クロード・ミュトスで大騒ぎ4：00〜情報に乗り遅れるとおいてけぼりになるのです16：00〜BeRealのもう一つの怖い機能22：00〜Xに溢れるリンチ動画58：00〜本物と偽物─────────────私のお誕生日お祝いしてください！やお便りや感想お待ちしております。お便りはこちらのフォームからhttps://forms.gle/yFUKeMsEFqmZGH257インスタやNoteは「邦楽ぬ。の色々」からhttps://linktr.ee/hogaku_nu─────────────

Three Big Conversations: A brand called Fear of God sells must-have hoodies - 10:22 The Freemasons are recruiting heavily from Gen Z - 25:26 What parents need to know about how gore travels online - 39:12 Song of the Week: "Janice ST*U" by Drake - 3:04 → Click here to read the lyrics → Click here for A Parent's Guide to Loneliness → Click here for A Parent's Guide to TikTok → Click here for A Parent's Guide to Instagram → Help us improve our podcast! Click here to fill out this three-minute survey. In Other News: - 51:28 The Mandalorian and Grogu, a Star Wars adventure starring Pedro Pascal and his travel-sized "baby Yoda" sidekick, is expected to earn $160 million this weekend. A new Instagram feature called "Instants" allows users to send quick, unedited photos through direct messages. Similar to features on Snapchat and BeReal, Instants disappear within 24 hours, or after they're viewed. The American Music Awards (AMAs) will air on Monday, May 25, and feature performances from KATSEYE, Teddy Swims, and sombr—as well as the Pussycat Dolls and Busta Rhymes. Spotify celebrated its app's twentieth anniversary with a suite of special listening history features, and also temporarily switched its icon to a glowing green mirror ball. But the logo switch was confusing, and users became irate. Teen Vogue predicts that the wave of preppy, 90s fashion nostalgia will continue to swell into the summer, with bandanas, sweaters tied around the waist, checkered and polka-dotted prints, and loafers with socks all trending.

Instagram dropped a new real-time photo feature called Instants. Eerily similar to BeReal and Snapchat. The sōsh team has thoughts.Michelle, Ashley, and Maggie break down Instagram's newest rollout, and whether users actually want another social feature in an already crowded app. They also explore authenticity, doomscrolling, changing social habits, Gen Z behavior, and why more people may be stepping away from screens altogether.Also: A near-miss deer story, wine-fueled casserole making, and Zoom makeup filters.Comment, review, and subscribe if you like the show!Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio ⁠Learn more about sōsh: ⁠getsosh.com ⁠ 

Anthropic is going to have its first profitable Quarter Anthropic has told its investors that it will more than double revenue to around $10.9 billion in its second quarter and deliver an operating profit for the first time, according to the Wall Street Journal. But... it says it may not remain profitable throughout the year due to the large compute costs it's expected to incur. It comes as Salesforce reveals its spent $300 million on AI tokens, hasn't hired a software engineer since Jan 2025, and cut 4000 support staff. So is AI efficiency, or is it a change in spend? Meta has launched two new apps in two weeks Last week they launched Instants, which is designed to be a Snapchat or BeReal style app which has disappearing photos. They can't be screenshotted and they're meant to be for things that you don't want on your story or grid. It's its own app but is heavily tied to Instagram. Then this week they launched Forum – a Reddit competitor. Designed to be a “dedicated space built for deeper discussions, real answers and communities you care about.” It will be more focused on the conversations apparently. It seems to be tied in with Facebook groups because what you post will be there too. Seems it's more of a “new view” on top of the existing infrastructure. LISTEN ABOVE See omnystudio.com/listener for privacy information.

A brand called Fear of God sells must-have hoodies, the Freemasons are recruiting heavily from Gen Z, and what parents need to know about how gore travels online. Song of the Week: "Janice ST*U" by Drake → Click here to read the lyrics → Click here for A Parent's Guide to Loneliness → Click here for A Parent's Guide to TikTok → Click here for A Parent's Guide to Instagram → Help us improve our podcast! Click here to fill out this three-minute survey. In Other News: The Mandalorian and Grogu, a Star Wars adventure starring Pedro Pascal and his travel-sized "baby Yoda" sidekick, is expected to earn $160 million this weekend. A new Instagram feature called "Instants" allows users to send quick, unedited photos through direct messages. Similar to features on Snapchat and BeReal, Instants disappear within 24 hours, or after they're viewed. The American Music Awards (AMAs) will air on Monday, May 25, and feature performances from KATSEYE, Teddy Swims, and sombr—as well as the Pussycat Dolls and Busta Rhymes. Spotify celebrated its app's twentieth anniversary with a suite of special listening history features, and also temporarily switched its icon to a glowing green mirror ball. But the logo switch was confusing, and users became irate. Teen Vogue predicts that the wave of preppy, 90s fashion nostalgia will continue to swell into the summer, with bandanas, sweaters tied around the waist, checkered and polka-dotted prints, and loafers with socks all trending.

《雑談のおしながき》0：00〜青春を取り戻すために江ノ島へ2：00〜記録なのか記憶なのか9：00〜高校生の頃に戻りたいのではなく同化したい欲望18：00〜猫も杓子もスマホを片手に23：00〜BeReal仕組みの発明─────────────私のお誕生日お祝いしてください！やお便りや感想お待ちしております。お便りはこちらのフォームからhttps://forms.gle/yFUKeMsEFqmZGH257インスタやNoteは「邦楽ぬ。の色々」からhttps://linktr.ee/hogaku_nu─────────────

En este episodio del podcast Sin Breaking y a lo loco, conversamos con Patricia Ramírez Llopis, profesional con experiencia en gigantes tecnológicos como Microsoft, Xiaomi y TikTok, y actualmente vinculada al relanzamiento de BeReal en España. La charla gira en torno a cómo están evolucionando las redes sociales y por qué plataformas como BeReal están marcando una diferencia frente al modelo tradicional basado en el consumo infinito y la hiperproducción de contenido. ¡No te lo pierdas!

How does Instagram Instants compare to Snapchat and BeReal? Can you turn off Instants? The Head of Instagram answers those questions plus busts a myth about using DMs to increase reach and more on today's episode. Links: SNL - BeReal (YouTube)   Leave a Review of the Podcast: Apple Podcasts   Connect with me on Instagram: @danielhillmedia Connect with me on Threads: @danielhillmedia Connect with me on YouTube: @danielhill_media   Leave a Review of the Podcast: Apple Podcasts     Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

BeReal ist wieder da! In Instagram-Form! Mit Instagram Instants versucht Metas Fotoplattform einen weiteren Versuch, uns Fotos zu entlocken. Die Frage ist nur: Wer will das? Musk dagegen hat klammheimlich xAI in SpaceXAI umbenannt (mit der Frage: Wer will das??) und die EU verhindert offenbar Strafen gegen US-Unternehmen. In der EU dagegen haben wir mit W Social eine App, die ein Gegenangebot setzen will. Wir reden mit CEO Anna Zeiter und darüber, was es eigentlich braucht, damit eine funktionierende Alternative bekommen. Wir sehen uns in Berlin! ➡️ Die Big-Tech-Lobbylandkarte des Zentrums für Digitalrechte: [https://lobbylandkarte.digitalrechte.de](https://lobbylandkarte.digitalrechte.de/) ➡️ Mit der "Haken Dran"-Community ins Gespräch kommen könnt ihr am besten im Discord: http://hakendran.org

Topics covered : Addiction, shame, awareness, compassion, recovery.In this week's episode of Ready to Be Real, I speak to Dr. Brian Pennie - neuroscientist, podcast host and former heroin addict.I first met Brian back in 2020 when his memoir Bonus Time was released, and I remember being completely blown away by his honesty and insight. Since then, life has continued to evolve for Brian. He's now living a very fulfilled life with his partner Natalie, continuing his work in neuroscience, delivering talks, hosting his own podcast and helping people better understand addiction, behaviour and recovery.Brian spent 15 years addicted to heroin before getting clean in October 2013. In this conversation, we explore addiction from both a neuroscience point of view and through Brian's lived experience - what happens in the brain when addiction takes hold, why recovery can be so difficult, and what can genuinely help somebody who is struggling.Following on from last week's conversation with Tony O'Reilly about gambling addiction, this feels like a really important companion episode.You can find Brian online BrianPennie.com – Change is Possible and through his podcast Change is Possible. And as always, thank you so much for supporting the podcast.If you enjoyed this episode, please follow, rate and review Ready to Be Real wherever you get your podcasts - it really helps.Watch Brian's documentaries :Hooked: How Addiction Hijacks Your Brain - RTE PlayerOther episodes to listen to on addiction : Tony O'Reilly, Nikki Hayes and Gavin Meenan.Books :Bonus Time - A true story of surviving the worst and discovering the magic of every moment by Brian PennieIn the realm of hungry ghosts by Dr. Gabor MatéDopamine Nation by Dr. Anna LembkeTony 10: The Astonishing Story of the Postman Who Gambled €10,000,000…and Lost It AllResources & SupportIf you're concerned about yourself or someone you love, please know that support is available and you are not alone.Support links:Samaritans Ireland​Ireland helplines and hotlines Hosted on Acast. See acast.com/privacy for more information.

「BeReal禁止」で再発防止になるのか　マネフォの情報流出にも共通する“責任の所在”。　このところ、写真・動画SNS「BeReal（ビーリアル）」による情報流出が注目されている。また、家計簿アプリ「マネーフォワード」がGitHub（ギットハブ）での不正アクセスで、顧客情報が流出したケースも話題だ。

In episode 3 of This Can't Be Real, Brad dives into pure public chaos—where bad decisions meet zero awareness and somehow make headlines.This episode features a suspect trying to escape police… on a scooter (yes, a scooter), proving not all getaways are created equal. Then things get painfully awkward when a public official forgets their mic is on and says what everyone's thinking—but should never say out loud. And just when you think it can't get worse, a passenger on a plane decides to open an emergency exit before takeoff, turning a routine flight into a full-blown situation.With no script and real-time reactions, Brad breaks down each story using the “This Can't Be Real” scale, highlighting just how ridiculous people can be when no one steps in to say, “hey… maybe don't do that.”Three stories. All real. All completely unnecessary. And somehow… still not the worst you've heard.Follow the show and leave your stories here:https://www.instagram.com/cantberealpod/

If you’re like me, you’re self-taught - and you might think your struggle with Social Media comes down to time, tools, or not knowing enough. But the truth is, it’s not any of those things! It’s confidence. In this episode of the Direct Selling Accelerator Podcast, we unpack what’s really holding you back and how to overcome it. I share how stepping forward before I felt ready changed everything, and why your audience is already out there, waiting for you to do the same. We dive into key lessons around decision fatigue, perfectionism and simple easy-to-action principles from my book ‘Show Up Anyway’ - to make showing up easier, without overthinking every post. Because here’s the shift:Less selling. More showing up. When you stop hiding and start being real, relatable, and valuable - that’s when things start to move. I’ll be talking about: ➡ [00:42] Why Most People Don’t Show Up ➡ [02:51] You’re More Capable Than You Think ➡ [06:57] Step Before You’re Ready ➡ [12:18] Why Planning Content Matters ➡ [15:30] Why Perfection Kills Growth ➡ [16:27] Strategy #1: Engagement Posts ➡ [20:00] Strategy #2: Be Real & Relatable ➡ [21:30]] Strategy #3: Deliver Value ➡ [21:57] Share Tips, Ideas & Hacks ➡ [22:30] Think Like Your Audience Resources: Looking for more? Head to our earlier episode or check out my book: ➡ Show Up Anyway by Sam Hind: https://a.co/d/8rk0Qth ➡ Grab your FREE posting calendar: https://go.auxano.global/10-simple-steps-to-transform-your-facebook-posts1664249416382 Free Facebook community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/ Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us: community_manager@auxano.global If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcomeSee omnystudio.com/listener for privacy information.

注目ニュースのコメント欄とNewsPicksの最新オリジナルコンテンツなどを紹介するAI音声番組。◇ニュースキャッチアップ◇企業の情報流出が相次ぐ「BeReal」とは？https://npx.me/s/JWp4WmHB◇オリジナルコンテンツ◇【愛憎】マスクが激怒したアルトマン「裏切り」の全貌https://npx.me/s/aEItYO1m【最前線】若者が群れる、ランニングブームの正体とは？https://npx.me/s/x03mVS1MASMLのEUV露光装置、「レゴ」版は実物より入手困難https://npx.me/s/UsBByDKB【徹底考察】ターナスのアップルは「新たな熱狂」を生めるのかhttps://npx.me/s/jfHyOakQ【2026年版】後藤達也の投資の思考法https://npx.me/s/Aapf2D7z◇今日の一冊◇社長失格 : ぼくの会社がつぶれた理由https://npx.me/s/GhImCvWV※このAI音声番組はNewsPicksが実験的に運用しています。 内容の正確性や品質には十分配慮しておりますが、もしお気づきの点がありましたら、 下記リンクからご連絡ください。https://newspicks.zendesk.com/hc/ja/requests/new

qic20260503a.mp3"QIC"第1525回(2026/5/3放送)A枠/ドラマ大石の叛乱+BeReal1.「顔面痛トーク+お便り(ドラマ大石の叛乱+BeReal)」　…アプリに差配される人間。　キャスト一覧IBB特設募金受付　～IBBメディアラボ新大阪（MLS）～○インスティゲーター／榎田信衛門～IBB水前寺公園サテライトスタジオ～○ジョーカー／キラウエア裕子☆目指せスーパーリスナー！投稿職人募集中！☆『あなたもQICに投稿してみませんか？』→"QIC投稿フォーム..

A lot of cleaning company owners are not stuck because they lack information. They have watched the videos, listened to the podcasts, taken notes, and probably already know a lot of the "right" things to do. The real issue is turning that knowledge into action. In this episode, Mike Campion talks with performance coach Suzanne Bandick about why owners stay stuck, how unclear goals create scattered action, and how the G.R.O.W. framework helps turn vision into real movement. Knowing What To Do Isn't the Same as Doing It Mike opens the conversation by making an important distinction: tactics feel good because they give owners more knowledge, but knowledge alone does not create results. Suzanne's role as a performance coach is helping owners actually apply what they know so it impacts their business and life. That is the big theme of this conversation: if you keep learning but nothing changes, the missing piece probably is not more information. It is clarity and action. The Goal Has to Be Real, Not Just Impressive Suzanne starts the G.R.O.W. framework with Goal. But she does not stop at simple business goals like revenue, employees, or customer retention. She pushes owners to ask why they want those things in the first place. Mike adds that many cleaning company owners say they want a million-dollar business, but when pressed, what they really want is profit, freedom, family time, travel, or a different life. If the goal is just "more revenue," it may not be strong enough to carry you through the uncomfortable actions required to grow.   Reality Means Data, Not Drama The second step is Reality. This is where Mike gets especially fired up because owners often confuse stories with facts. A cleaning owner might say, "Marketing doesn't work," but that is drama unless they can point to real numbers: how much they spent, how many leads came in, how many bids were given, and how many sales closed. The same applies to hiring, profit, time, or any other problem in the business. Reality is not the story you tell yourself. Reality is the data in front of you. Options Open Up When You Ask Better Questions The third step is Options. Once the goal is clear and the reality is honest, owners can start looking at possible paths forward. Mike explains that one of the best questions a coach can ask is, "Is that really true?" That question helps challenge limiting beliefs like "nobody wants to work," "marketing never works," or "I can't grow because I have too many responsibilities." Sometimes those obstacles are real, but they need to be looked at clearly instead of turned into a reason to stay stuck. The Way Forward Is a Choice The final step is Way Forward. This is where the owner chooses the next action and commits to it. But Suzanne adds an important caveat: choosing not to move forward right now is still a choice. If the cost of a goal is too high, it is better to be honest than to pretend you are committed while quietly avoiding the work. Mike expands on this by saying that business owners often skip straight to action without doing the deeper work of clarifying the goal, reality, and options first. That is why action fails. Podcast Show Notes Most cleaning company owners do not need more information. They already know plenty. The real problem is turning what they know into action. In this episode, Mike Campion talks with performance coach Suzanne Bandick about the G.R.O.W. framework and why cleaning business owners stay stuck even when they know what they should be doing. They discuss how to get clear on your real goals, why revenue is often the wrong target, how to separate data from drama, and why the right next step becomes easier when you stop guessing. If your cleaning business feels stuck, scattered, or like you keep learning without moving forward, this episode will help you slow down, get honest, and find the next move that actually matters.  

In this episode of This Can't Be Real, Brad dives headfirst into animal-induced chaos that somehow actually happened. From a man throwing a live alligator through a Wendy's drive-thru window, to a monkey knocking out power for an entire area, to a nightmare scenario involving a snake in a toilet—this episode proves that animals and bad decisions are a dangerous combination.With real-time reactions, no script, and the signature “This Can't Be Real” scale, Brad breaks down each story, questioning how any of this is possible—and why it keeps happening.Three stories. All real. All completely unhinged. And somehow… it only gets worse. Follow the show and leave your stories here:https://www.instagram.com/cantberealpod/

La sensazione è che Bluesky – come già avvenuto con Clubhouse, BeReal, Lemon e non solo – si stia rivelando l'ennesimo di una lunga serie di esperimenti social che negli ultimi anni sono falliti. Come stanno davvero le cose? E che cosa ci dice la situazione di Bluesky del modo in cui sta cambiando il nostro rapporto e utilizzo dei social? Learn more about your ad choices. Visit megaphone.fm/adchoices

Épisode 1464 :Mais qu'est-ce que c'est encore que ça ? Instants, c'est le fantasme de Snapchat et de BeReal empaqueté dans une app Meta, branchée directement sur Instagram.Adam Mosseri résume bien la promesse de cette nouvelle app : moins de pression, plus de spontanéité, et des photos qui s'autodétruisent.On est sur un produit encore en test, mais suffisamment concret pour qu'on puisse commencer à réfléchir sérieusement à ce que ça veut dire pour la stratégie social media.C'est quoi Instants, très concrètement ?Instants est une application autonome, mais reliée à Instagram : pour l'utiliser, il faut un compte Instagram, exactement comme pour Threads.Poru l'instant, l'app est disponible uniquement sur certains marchés tests, notamment l'Italie et l'Espagne, à la fois sur iOS et Android.A quoi ressemble Instants ?Quand tu ouvres Instants, tu arrives directement sur l'appareil photo, sans feed, sans scroll infini, sans onglet d'exploration. L'expérience est pensée autour de la capture ultra-rapide d'un moment, puis de son envoi à un cercle d'amis.https://techcrunch.com/wp-content/uploads/2026/04/instants-app-google-play.jpgQue des photos spontanéesPour envoyer ta photo en ligne, tu ne peux pas piocher dans ta galerie mobile, tout passe par la prise de vue live.Cela élimine de facto le côté je cherche dans mes photos l'image parfaite.Meta annonce clairement la couleur : l'objectif est de réduire la pression de performance qui s'est installée sur le feed et même sur les stories, en faisant sauter tout ce qui ressemble à de la mise en scène ou du polissage.Que des posts éphémeralresEt le cœur du concept, c'est l'éphémère : la photo peut être vue une seule fois, et disparaît ensuite, ou s'autodétruit au bout de 24 heures si personne ne l'a ouverte.Les réactions se font pour l'instant uniquement via des émojis, sans commentaires textuels, ce qui pousse vers une communication plus instinctive et moins discursive.Ce choix est cohérent avec l'intention de Meta : empêcher l'app de se transformer en un “mini Instagram” bis, et rester collé à la logique du micro-signal, de la micro-connexion.Une interface minimalisteInstants s'ouvre sur la caméra, propose peu ou pas d'options de retouche, pas de montage, pas de templates, pas de création complexe : le message implicite, c'est “tu n'as aucune excuse pour ne pas partager'.Positionnement : la riposte très assumée à Snapchat et BeRealMeta ne s'en cache pas : Instants se place frontalement sur le terrain de Snapchat et de BeReal, celui de l'instantanéité, du cercle restreint, du sans filtre.On est sur un triptyque très lisible :– Snapchat, pour l'échange privé en snaps qui disparaissent.– BeReal, pour la promesse “no filter, no bullshit”, la capture de moments authentiques.La nuance stratégique importante, c'est que Meta ne lance pas Instants comme un objet totalement isolé.L'app est liée à Instagram, requiert un compte Instagram, et une partie du contenu peut être redistribuée ou remontée dans l'écosystème Instagram, ce qui réduit le risque classique des apps satellites mortes-nées.Ce que ça change pour les marques et les stratégies social mediaPour l'instant, Instants est clairement une app orientée usage perso, et rien n'indique une ouverture courte ou moyenne échéance à un usage brandé ou publicitaire classique.…Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

In the very first episode, Brad introduces the concept of the show—real stories that are so ridiculous they sound completely made up. He also rolls out the “This Can't Be Real” scale, rating each story based on how absurd and nonsensical it is.The episode kicks off with a wild story out of California where a bear breaks into a car, eats everything inside, and then gets stuck. What turns into a simple mistake quickly becomes a bizarre situation involving police officers having to figure out how to safely let a full-grown bear out of a vehicle. It's chaotic, funny, and raises the question—who thought leaving food in the car was a good idea?Next, Brad dives into a viral moment at a Burger King where a single employee is running the entire restaurant alone. She's taking orders, cooking, and managing everything without help. Just when it feels like a story about hustle and determination, it takes an unexpected turn that makes it even harder to believe.The episode wraps with a glimpse into the future—a driverless car getting pulled over by police. With no one behind the wheel, the situation turns awkward fast, leaving officers to figure out how to handle a traffic stop when there's no actual driver to talk to.Overall, this episode sets the tone for the podcast: fast, funny, and filled with real-life moments that feel completely unreal. Follow the show and leave your stories here:https://www.instagram.com/cantberealpod/

Peut-on faire de la publicité authentique sur les médias sociaux ? BeReal, qui se définit comme un réseau social et non comme un média social, a décidé de relever ce défi. Les résultats de l’étude Nielsen menée fin 2025 sur trois marchés européens semblent lui donner raison : la plateforme se classe au premier rang en mémorisation publicitaire et en intention d’achat face à ses concurrents. BeReal est aussi le seul réseau social d’origine française à opérer à l’échelle mondiale. Fondé en 2020, racheté par Voodoo en 2024, il repose sur un principe radicalement différent des plateformes dominantes : une notification unique par jour, deux minutes pour poster sans filtre via les deux caméras du téléphone, un feed fini, zéro scroll infini. La régie publicitaire du réseau social français, lancée à l’été 2024, a produit plus de 30 M$ de revenus dès sa première année. Anas Nadifi, directeur de cette régie, nous en explique l’anatomie. Publicité BeReal : authentique et rentable à la fois ? BeReal relève le défi de l’authenticité de la publicité sur les réseaux sociaux — image BeReal La caméra front-and-back, nouveau format de publicité sur les réseaux sociaux Ce mécanisme à double caméra, signature de BeReal, devient également le fondement de sa grammaire publicitaire. Anas Nadifi le décrit comme une « version 2D de sa vie » : là où les autres plateformes ne capturaient qu’une dimension, BeReal en impose deux simultanément. Pour les marques, cela signifie des créations qui doivent respecter ce code, montrer à la fois l’environnement et le sujet, sans fioriture, sans mise en scène surproduite. « Notre métier est de révéler le côté authentique des marques » Anas Nadifi, BeReal Sur BeReal, une création publicitaire trop polie, trop retouchée, trop conforme aux standards des autres plateformes, serait simplement hors-sujet. C’est précisément cette contrainte créative qui explique le choix actuel de BeReal de ne pas proposer de plateforme self-serve. Là où d’autres ont ouvert leurs outils à n’importe quel annonceur via des interfaces automatisées, BeReal propose ses solutions publicitaires encore en « managed services » : des échanges directs entre les équipes commerciales et les clients ou leurs agences. Non par défaut technologique, mais par nécessité pédagogique. « Les créas BeReal ne sont pas facilement automatisables. Elles demandent un lâcher-prise de la part de la marque. » Anas Nadifi, BeReal Le business manager est annoncé, mais sa mise en production attend que le marché soit suffisamment accompagné pour produire des contenus qui respectent l’ADN de la plateforme. BeReal : le seul réseau social français à portée mondiale. Fondé en 2020, 40 millions d’utilisateurs actifs, 500 annonceurs et 30 M$ de revenus publicitaires dès la première année. L’étude Nielsen valide l’efficacité de la publicité sur les réseaux sociaux façon BeReal C’est pour valider des convictions déjà solides que BeReal a commandité une étude à Nielsen, menée en France, en Allemagne et au Royaume-Uni entre décembre 2025 et janvier 2026, auprès de plus de 7 000 répondants. Les résultats sont sans ambiguïté : BeReal se classe au premier rang des réseaux sociaux en mémorisation publicitaire et en intention d’achat dans la zone EMEA. Plus précisément : plus 23 % en mémorisation publicitaire et plus 35 % en intention d’achat par rapport à la moyenne des plateformes concurrentes. En France, la mémorisation publicitaire dépasse de 10 % cette même moyenne, et la considération d’achat la devance de 18 %. 56 % des utilisateurs EMEA déclarent être davantage enclins à cliquer sur une publicité au format front-and-back. « On avait un feed fini. On savait que les gens ne doomscrollaient pas pendant des heures. Si quelqu’un passe 10 à 20 minutes par jour sur BeReal, il aura moins de publicités, mais sera plus enclin à mémoriser les messages » Anas Nadifi, BeReal La mécanique de la notification renforce encore cet effet. Anas Nadifi parle d’un « prime time » propre à BeReal : plus de 40 % des utilisateurs se connectent simultanément au moment où la notification tombe. Ce phénomène d’engagement synchronisé est unique dans le paysage de la publicité réseaux sociaux. La plupart des plateformes n’ont pas d’heure de grande écoute. BeReal en a une, et elle est quotidienne. Par ailleurs, 72% des utilisateurs EMEA décrivent BeReal comme un espace « feel-good » où ils ressentent moins de pression sociale, ce qui favorise une réceptivité accrue aux messages des marques. Un rempart contre les contenus IA La question de la protection contre les contenus générés par l’IA se pose avec une acuité particulière sur une plateforme dont le positionnement repose sur l’authenticité. La réponse de BeReal n’est pas la modération, mais elle est incluse dans la conception du service. Il est en effet techniquement impossible de télécharger sur la plateforme un contenu qui n’a pas été capturé en temps réel par la caméra du téléphone. Aucun fichier exogène ne peut entrer dans le feed. Anas Nadifi qualifie cela de « consubstantiel à l’ADN de la plateforme ». BeReal ne filtre pas les faux contenus : son architecture les rend impossibles à injecter. N°1 en Europe en mémorisation publicitaire et en intention d’achat selon l’étude Nielsen (déc. 2025-janv. 2026, France, Allemagne, Royaume-Uni). BeReal surpasse Instagram, TikTok, Snapchat, Pinterest et Facebook sur les indicateurs clés. Il concède toutefois une limite théorique, non sans humour : rien n’empêche de photographier un écran sur lequel serait affichée une image générée. Mais les artefacts de pixellisation et le regard critique de la communauté d’amis constituent des barrières pratiques suffisantes. « Ce n’est pas une barrière infranchissable, mais on a quand même érigé un certain niveau de protection contre l’IA » Anas Nadifi, BeReal À cela s’ajoute un usage mesuré de l’IA par la plateforme elle-même. BeReal l’utilise à des fins de recommandations de comptes officiels et de ciblage publicitaire, mais l’a volontairement tenue à l’écart de l’algorithme principal. « Nos algos ne sont pas subis, ils sont choisis, et ils sont utilisés avec parcimonie » Anas Nadifi, BeReal Un portefeuille clients plus fourni qu’il n’y paraît L’image internationale de BeReal est associée à des marques américaines : Nike, Netflix, Amazon, Levi’s, ce dernier ayant généré cinq fois plus d’engagement sur BeReal que sur d’autres plateformes. Ce choix de communication est assumé. Anas Nadifi l’explique sans détour : BeReal pense international, et il est logique de mettre en avant des noms qui parlent à tous les marchés simultanément. La régie compte aujourd’hui plus de 500 annonceurs actifs. Sur le marché français, le secteur bancaire est particulièrement présent : Crédit Agricole, Boursorama, Crédit Mutuel, Société Générale font partie des clients réguliers. Le secteur de l’enseignement supérieur est un autre terrain de prédilection, avec Sciences Po, Audencia et de nombreux établissements universitaires. La plateforme a également développé un programme influenceur et créateur sur le marché français, à l’image de ce que décrit le rapport Reech sur le marketing d’influence 2026 : un secteur en cours de professionnalisation rapide, où les plateformes cherchent à structurer leur offre créateur. « On travaille quasiment tous les secteurs possibles, notamment ceux qui s’adressent en majorité à la Gen Z » Anas Nadifi, BeReal La mesure de performance s’effectue principalement sur le haut et le milieu du funnel. BeReal ne revendique pas encore de capacité à accompagner des logiques de performance pure ou de conversion directe : « Ça fait un an et demi que la régie existe. On a encore besoin de mûrir sur ce sujet », explique Anas. Les KPI de brand lift, de mémorisation, d’intention d’achat et de préférence de marque font en revanche l’objet d’une mesure rigoureuse via des vérificateurs tiers et des études post-campagne. La trajectoire : pic, repli et consolidation BeReal a touché son apogée en termes de téléchargements en 2022. En 2024, ce chiffre est retombé à 12,7 millions d’installations annuelles, soit une baisse de 60 % par rapport à 2023 selon Appfigures. Le rachat par Voodoo en 2024 pour 500 M€ marque un tournant. La question qui en découle est simple. Une société rompue à la monétisation dans les jeux sur mobile ne risque-t-elle pas d’introduire une pression publicitaire incompatible avec le positionnement de BeReal ? Anas Nadifi ne l’élude pas. L’équipe publicitaire existe précisément pour que la monétisation ne dégrade pas l’expérience utilisateur. « Il faut trouver le parfait équilibre entre le business model, la croissance de BeReal et la rétention de notre audience » Anas Nadifi, BeReal Les chiffres de rétention suggèrent que cet équilibre tient. À six mois, le taux de rétention atteindrait 71%, ce qui représente la deuxième meilleure performance mondiale selon SimilarWeb, devant TikTok à 58%. Les utilisateurs restent sont fidèles, et c’est cette base engagée, plutôt que le volume brut de téléchargements, qui constitue l’argument central de la régie. La plateforme continue par ailleurs d’évoluer avec l’introduction de la vidéo, les comptes officiels, le programme créateur et influenceur sur le marché français. Autant d’initiatives pour élargir les usages sans trahir les codes fondateurs. Il faut également noter que la société reste française et emploie, selon Anas Nadifi, environ 100 personnes. BeReal en chiffres Fondée en 2020 par Alexis Barreyat et Kévin Perreau. Rachetée par Voodoo en 2024 pour 500 M€. 40 millions d’utilisateurs actifs mensuels dans le monde, dont 5 millions en France. 85 % d’audience Gen Z. Plus de 500 annonceurs actifs. 30 M$ de revenus publicitaires dès la première année de la régie. Rétention à 6 mois : 71 % (2e mondiale, SimilarWeb), devant TikTok à 58 %. Étude Nielsen (déc. 2025-janv. 2026, 7 000+ répondants, France/Allemagne/Royaume-Uni) : n°1 en mémorisation publicitaire (+23 % vs moyenne des réseaux sociaux), n°1 en intention d’achat (+35 % vs moyenne), 56 % des utilisateurs plus enclins à cliquer sur le format double caméra avant/arrière. Ce que la publicité sur les réseaux sociaux peut encore apprendre de BeReal Dans un marché où la publicité sur les réseaux sociaux se confond souvent avec des enchères automatisées et une course aux volumes d’impressions, BeReal défend une thèse inverse : l’attention vaut plus que la quantité, l’environnement conditionne la réception du message, et la contrainte créative produit de meilleures performances que la liberté sans bord. L’étude Nielsen en fournit la preuve empirique. Anas Nadifi reconnaît sans ambages la limite principale de la plateforme pour un directeur marketing en quête de couverture large : BeReal est un levier puissant sur la Gen Z, qui représente 85 % de son audience, et un complément utile sur la tranche 25-49 ans, mais elle ne peut prétendre, seule, à une stratégie média holistique. « Si on parle réel et on parle vrai : BeReal a un vrai sens sur certaines cibles, et sur d’autres, c’est un excellent complément en termes de reach et de couverture. » Anas Nadifi, BeReal Il pose toutefois la question autrement, avec une formule qui mérite d’être retenue : « Les autres plateformes sont devenues des médias sociaux. BeReal reste un réseau social. » Un sujet que nous avions déjà abordé dans notre analyse sur la distinction entre réseaux sociaux et réseaux de divertissement. La distinction n’est pas rhétorique. Elle décrit deux modèles de relation entre les individus, les marques et l’attention humaine. Et dans un paysage publicitaire saturé, c’est peut-être cette différence-là qui compte le plus. À propos d’Anas Nadifi Anas Nadifi est directeur de la régie publicitaire de BeReal depuis mars 2025. Fort de 20 ans d’expérience dans les régies des grandes plateformes digitales, il a occupé des postes de direction commerciale chez Google (Head of Agency, 2022-2025), Canal+ Brand Solutions, TF1 Publicité et Dailymotion. Sa mission : développer la régie publicitaire française et faire comprendre au marché que BeReal est le canal le plus pertinent pour atteindre la Gen Z. The post Publicité sur BeReal : le pari de l’authentique appeared first on Marketing and Innovation.

Part one of Secrets, Gen Z Jess in studio who tests Crisco & Dez's knowledge on "GenZ Smartphone Apps" and Love 'Em Or List 'Em!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week's episode is a special one. In light of James Gadson's passing, I wanted to bring this conversation back to the top of the feed. James was one of the all-time greats, and getting to talk with him was a real honor. The audio is a little raw, he was on his phone, moving around, doing his thing, but the stories are gold, and honestly, that's part of what makes it feel like James.  Back when Big Fat Five was still the main format of the show, I asked James to bring in five records that shaped him. Instead, he flipped it and brought in songs he played on that shaped his career. That turned out to be even better.  We get into the grooves behind Charles Wright and the Watts 103rd Street Rhythm Band's "Express Yourself," Dyke and the Blazers, "Dancing Machine" by the Jackson 5, Bill Withers classics like "Use Me" and "Kissing My Love," Cheryl Lynn's "Got to Be Real," and even Beck's "Paper Tiger." Along the way, James talks about jazz, Motown charts, studio instinct, restraint, feel, pocket, practicing with intention, and why the hi-hat has to talk.  This one is a reminder that a simple groove is not simple. It's deep. And James Gadson was one of the deepest to ever do it. --- Get Your Copy of the Drummers on Drumming Book Today!

¿Las redes sociales pueden volver a ser sociales? En este episodio hablamos con Patricia Ramírez, Country Sales Lead de BeReal en España, sobre el relanzamiento de la plataforma, el papel de la generación Z, la fatiga digital, la salud mental y el rechazo creciente al contenido artificial en redes.A lo largo de la conversación analizamos cómo BeReal quiere diferenciarse en un entorno cada vez más saturado por algoritmos, publicidad invasiva y contenido generado con inteligencia artificial. También hablamos de autenticidad, fidelización, consumo digital, marcas y del reto de crecer sin caer en las dinámicas más adictivas del ecosistema social.⭐ [Beloved sponsor] Elev8 School: Formación para empresas con impacto real

It’s almost Easter, but for many of us, the traditional road trip to the coast is looking a little different this year. On this episode of "Be Real" with Zweli, we’re cutting through the holiday hype to talk about the reality of the "Easter Economy." Zweli shares his own frustration with the rising cost of fuel, admitting that the classic family getaway has become a luxury few can afford. He opens the floor to the 947 family, and the response is overwhelming: from students working extra shifts just to keep up, to families making the tough decision to skip the travel and embrace the "staycation." We’re talking about the financial squeeze, the pressure to "keep up appearances," and the radical act of finding genuine joy in simple, low-cost celebrations. It’s a conversation about resilience, real-world budgeting, and why the best part of Easter isn't where you go, but who you spend it with. Spend weekday afternoons with Zweli. He keeps you in the loop with everything from music and movies to sport and pop culture. Hear what the Word on the Street is, test your skills with the high-pressure 6 Out of 6, and get ready to be entertained. Thank you for listening to an Afternoons with Zweli podcast Listen live on Primedia+ weekdays from 12:00 to 15:00 (SA Time) toAfternoons with Zweli broadcast on 947 https://www.primediaplus.com/station/947 For more from the show go to https://buff.ly/FeeL6wYor find all the catch-up podcasts here https://buff.ly/pRBikjo Subscribe to the 947 Weekly Newsletter herehttps://buff.ly/hf9IuR9 Follow us on social media 947 on Facebook: https://www.facebook.com/947Joburg/ 947 on TikTok: https://www.tiktok.com/@947joburg 947 on Instagram: https://www.instagram.com/947joburg 947 on X https://x.com/947 947 on YouTube: https://www.youtube.com/@947JoburgSee omnystudio.com/listener for privacy information.

This episode features Krista Arndt, Associate CISO at St. Luke's University Health Network.With a career spanning healthcare, finance, crypto, and the Department of Defense, Krista brings a uniquely nontraditional path into cybersecurity, one shaped by mission-driven leadership, authenticity, and a commitment to mentorship.In this episode, Krista explains why identity sits at the center of nearly every major cyber incident and shares lessons from real-world response work. She also draws a striking parallel between incident response and her life as a national drag racing competitor, where staying calm under pressure and building in fail-safes can mean the difference between disaster and resilience.This episode is a powerful look at what it means to lead in cybersecurity.Guest Bio Krista Arndt is the Associate CISO SLUHN. As the Associate CISO, Krista is responsible for managing the security program's day-to-day operational effectiveness. In her previous roles, Krista assisted with developing and leading security programs in crypto, finance, and the Department of Defense. Krista earned her Bachelor's Degree in Biology from Felician College in NJ where she was a scholarship athlete, serving as the women's basketball team captain. She also holds her CISM and CRISC certifications and NHRA competition driver's license.Krista is an active member of ISACA, serves as InfraGard Philadelphia Chapter's Healthcare Sector Chief, serves on Neumann University's Business Advisory Council and is Marketing Committee chair for Women in Cybersecurity-Delaware Valley Affiliate. Krista is also a published author, detailing her journey to embracing her unique authenticity in her book, “Permission to be Real; How to Lead, Influence, and Thrive Without Fitting the Mold". Through this service and her writing, Krista's mission is to give back to her community by providing mentorship and support for aspiring cybersecurity professionals, especially for women who wish to enter the field. When off the clock, Krista takes her affinity for overcoming challenges to the garage and the race track, where she enjoys building and improving her own race car, competing as a driver in national drag racing events with her family, and using her racing as a forum to advocate for neurodiversity awareness and inclusion.Guest Quote “In the incidents that I've been involved in, major or not, I'll tell you—identity is at the crux of that... They're trying to get unfettered access…  How do they get unfettered access? Through an identity that isn't secured correctly.”Time stamps 00:45 Meet Krista Arndt: Veteran CSO 06:17 Writing Permission to Be Real 10:43 Speaking the Business Language: Why Security Translation Matters 12:49 Lessons from Real-World Incidents 15:43 AI Agents and the Next Wave of Identity Risk 16:55 What Drag Racing Teaches About Incident Response 23:28 Surviving the CISO Seat 26:44 Conclusion and Final ThoughtsSponsor The HIP Podcast is brought to you by Semperis, the leader in identity-driven cyber resilience for the hybrid enterprise. Trusted by the world's leading businesses, Semperis protects critical Active Directory and Entra ID environments from cyberattacks, ensuring rapid recovery and business continuity when every second counts. Visit semperis.com to learn more.LinksConnect with Krista on LinkedInCheck out Krista's book: Permission to be RealLearn more about St. Luke's University Health NetworkConnect with Sean on LinkedInDon't miss future episodesLearn more about Semperis

Most of us can point to someone who shaped our lives for the better. What made their influence so powerful? Was it what they said… or how they lived? Join us for Intimidation - Part 2: Be Real, as we talk about why sharing our faith can sometimes feel intimidating, and how ordinary people can make a real impact simply by living out their faith in everyday life.

Are you struggling with chronic illness or symptoms that just won't go away, and you've gotten to a point where it just feels like maybe no one understands your symptoms or what you're going through?Do your parents, family, or friends subtly or directly implying that don't really think you have anything? That you're overly sensitive and it's go away if you just chose to stop being so sensitive?Are you tired of explaining your symptoms or what day to day life is like to your family or friends - maybe they don't devalidate you like your family, but they have no idea how to respond other that "I'm so sorry you're going through that", and you feel even more alone than before you shared?Or - have you sat in a doctor's office, hoping someone would finally understand — and been met with blank stares and no answers?If you said yes to any of those questions, this episode is for you.Today's episode starts our series exploring the emotional weight of chronic illness. No protocols. No strategies. No fixing.In this series, I'm sharing the things that anchored me on my journey toward wholeness — even in seasons where I felt like (or literally was) making zero progress.The goal is simple: to slow down and talk about the matters of the heart.To sit together for a moment and reflect — with who you are right now, not the future healed version of you — how do you tend your heart? How do you find emotional, internal health?Because you don't have to be physically healthy first to find emotional health.In today's episode, we're diving into:what chronic illness can feel lonely, even when you're surrounded by loving peopletips on what to do with people who are not loving or supportive on your health journeyexamples of 2 people in the Bible who hit a "I can't take it any longer" moment in their life, how they responded, and what lessons we can learn from itpractical steps to take to combat chronic illness loneliness, with or without the support of your immediate friends and familyIf you've been doing everything you know how to do to get healthy and you're still not better, I hope this episode meets you exactly where you are. Not to fix you. But to strengthen something inside you that illness may have been quietly wearing down.P.S. In this episode, I'll be sharing from my own faith background, because that's where many of these lessons were shaped for me. But these conversations are for anyone who's looking for steadiness, hope, and emotional resilience in the middle of a hard season. I hope this blesses you!TIMESTAMPS:00:00 - Chronic Illness Isolation 01:10 - Series Purpose and Scope 02:00 - What to Expect Today 03:38 - Why This Series Now 05:55 - Bible Stories for Resilience 06:40 - Science of Loneliness 10:35 - Supportive vs Dismissive People 12:24 - What to Do With Loneliness 13:52 - Elijah Hits the Wall 18:56 - God Meets Elijah Gently 23:34 - You Are Not Alone 25:24 - Modern Parallel and Community 27:48 - When Faith Heroes Hit Walls 28:45 - Moses Reaches Breaking Point 29:24 - The Weight of Millions 31:31 - Kill Me Now Prayer 32:56 - God Shares the Burden 33:51 - Loneliness Takeaways Begin 34:30 - Be Real and Journal It 36:07 - Find Safe People and Counselors 40:31 - Receive the Help Offered 43:44 - Ask Clearly for Support 47:19 - Ask God and Trust Provision 49:59 - Closing and Community InviteEPISODES MENTIONED:Ep. 162// Constipation Remedies Not Working? Find Relief with These 4 Lab TestsWORK WITH US:Option #1)

In this energizing episode of Referrals Done Right, Scott and Kelly Grates sit down with Christine Spiak and Tricia Sticca, co-founders of Success Circle — a membership community for women solopreneurs in the Mohawk Valley. What started as two coaches sharing office space has grown into a powerful movement built on collaboration over competition, vulnerability over ego, and action over perfection. At its core, Success Circle exists to help women stop doing business alone and start building with intention, clarity, and confidence.Christine and Tricia share how creating safe, supportive spaces — from Coffee Connections to their Accelerator Membership — is helping women step out of isolation, combat burnout, and take meaningful action in their businesses. This conversation isn't just about networking; it's about integration, identity, and building a ripple effect that strengthens families, businesses, and the entire Mohawk Valley community We Cover:• Why collaboration over competition is the heartbeat of Success Circle's mission• How small “weekly ones” and intentional baby steps create real momentum• What makes a safe space powerful for vulnerable conversations and growth• Why community-based coaching hits differently than national, one-size-fits-all programs• The long-term vision to impact one million women — starting right here in the Mohawk Valley---Episode Markers:(0:00) - Show Start & Introduction(1:00) - What Is Success Circle?(2:10) - How Two Coaches Joined Forces to Build a Movement(3:35) - Creating a Culture of Support & Safety for Women(6:35) - Who Can Join? Membership Tiers & What They Include(8:35) - Being the Catalyst for New Ideas & First-Time Founders(9:30) - Coffee Connections: What to Expect(10:55) - Why Women-Only Spaces Matter in Business Networking(13:30) - How the Talking Stick Changes the Game(14:00) - Blending Leadership Coaching with Financial Clarity(15:30) - What Members Get from the Accelerator Program(17:05) - The Summer Connection Series – Real-Time Problem Solving(19:20) - Action Over Perfection: Baby Steps & Momentum(21:40) - Weekly Wins & The Power of Small Victories(23:30) - Long-Term Vision: Franchise, Foundation & Global Impact(25:00) - July 17th Workshop at SUNY Poly – Collaboration in Action(26:30) - Advice for Women Feeling Burnt Out or Stuck(27:30) - Seasons of Life & Redefining Success(28:05) - Why One-Size-Fits-All Coaching Doesn't Work(31:15) - Rapid Fire: Biz Besties, Mantras & Local Favorites(34:50) - One Thing Every Woman Entrepreneur Should Know(36:30) - Final Thoughts – Be Present, Be Real, Be in the Circle---Success Circle's Links:Website - https://www.successcircle.bizFB - https://www.facebook.com/SuccessCircleCommunityNYLinkedin - https://www.linkedin.com/company/success-circle-communityInstagram - https://www.instagram.com/success_circle_community

In this episode, we're joined by Ben Moore, U.S. Managing Director of BeReal, one of the most culturally relevant social apps of the past decade.With 41M+ monthly active users worldwide, BeReal became App of the Year 2022 by doing what most social platforms wouldn't: going against algorithms, filters, and AI-driven content.With a background leading growth and monetization at TikTok, Walmart Connect, and global media networks, Ben brings a rare inside perspective on what actually drives product-market fit, retention, and cultural relevance in consumer apps.If you're building a consumer app and struggling with retention, differentiation, or product-market fit, this conversation will challenge conventional growth advice and give you a clearer playbook for what actually works in 2026 and beyond.You will discover:✅ How BeReal scaled to 41M MAU by removing algorithms instead of optimizing for them✅ Creator-led growth in 2026 and beyond✅ Lessons from BeReal's journey: from viral hype → durable, loyal product✅ Practical lessons app founders can apply to build durable growth in saturated marketsLearn More:

Deze week in de Bright Podcast onder meer de nieuwe AirTag, de minst betrouwbare Android-telefoons, een nieuwe gadget van Sonos en een listige truc van Microsoft. Verder in deze aflevering: weer twee streamingdiensten die de prijzen verhogen, een Amerikaanse staat die e-bikes verbant en dubbel goed nieuws over groene stroom en EV's. Tips uit deze aflevering: App: Blybahn: een Nederlandse social media app die vol in de maak is. Het is eerder een soort BeReal, in plaats van TikTok of Instagram. Je kunt iedere dag 1 keer posten en je hebt een beperkt aantal likes. Zo worden die hopelijk waardevoller. Doomscrollen kan ook niet, want je swipet maximaal 25 keer, en wordt dan vriendelijk verzocht iets te doen wat je echt leuk vindt. Film: 2000 Meters to Andriivka van Mstyslav Chernov, die eerder 20 Days in Mariupol maakte. Een indringende documentaire over een slag om een verwoest gehucht in oostelijk Oekraïne. Bodycams, mortiergranten en drones vliegen in het rond. In filmhuizen te zien maar spoedig ook in diverse Pathé bioscopen. Film: The Phoenician Scheme van Wes Anderson staat op SkyShowtime. Uiteraard weer gewoon ouderwetse Wes Anderson want dat is gelukkig alles dat hij maakt, maar toch weer anders dan zijn andere films. De shots zijn weer prachtig uitgedacht, de sets zijn geweldig en de attributen zijn het best van allemaal: ingepakte doosjes, ouderwetse bommen, rare dolken. Soms lijken de films van Anderson gewoon een smoesje om een soort school-toneelstuk met een gigantisch budget te maken. En een sterrencast natuurlijk: Benicio del Toro speelt de hoofdrol van een rijke zakenman die constant aanslagen overleeft. Mia Threapleton, de dochter van Kate Winslet, speelt in de film de dochter van die zakenman. Verder geweldige rollen voor Miceahl Sera, Benedict Cumberbatch, Bryan Cranston, Tom Hanks en natuurlijk Bill Murray.See omnystudio.com/listener for privacy information.

Épisode 1423 : BeReal fait la cour aux marques et aux créateursBeReal continue de défendre une promesse très différente des géants du social. Là où Instagram et TikTok valorisent l'esthétique et l'optimisation algorithmique, BeReal joue la carte du “moment brut”. Instantanéité. Transparence. Une mécanique qui vise l'engagement plutôt que la mise en scène.40 millions d'utilisateurs actifs mensuels dans le monde. Environ 5 millions en France. Une audience à 70% Gen Z (18-27 ans).Mais le tableau n'est pas parfait. Entre 2023 et 2025, BeReal aurait perdu 30 millions d'utilisateurs. En 2026, BeReal contre attaque et sort une opération séduction sur mesure poru les créateurs et des marques.—Be Real propose un programme créateurs ambitieuxLe programme créateurs a été lancé en septembre 2025. Il est devenu le pilier de la relance en France. BeReal annonce déjà plus de 300 créateurs actifs sur le territoire, et plus de 1 000 à l'international. Ambition : atteindre 1 000 créateurs en France d'ici fin 2026.Inoxtag est sur BeRealBeReal a publié un communiqué annonçant l'arrivée d'Inoxtag, en expliquant qu'il rejoint les créateurs déjà présents dans le programme créateurs (Djilsi, Maxime Biaggi, Noholito, etc.).Inoxtag lui‑même explique qu'il compte poster “tous les jours, en mode naturel, sans make up”, discours parfaitement aligné avec la narrative officielle BeReal. Publiquement aucun deal financier a été annoncé, mais nul doit qu'Inoxtag constitue une vitrine parfaite pour la plateforme.-D'une manière plus général, la plateforme recrute des créateurs. Mais surtout, des créateurs capables d'adopter les codes BeReal. Pas de copier-coller TikTok. Pas de “repack” Instagram.Le deal implicite : moins de production, plus d'engagementBeReal vend aux créateurs une promesse chiffrée : un engagement 5 fois supérieur à celui observé sur d'autres plateformes. Dans une logique de fatigue algorithmique, c'est un argument massif.Pour un créateur, l'intérêt est triple.Côté marques, BeReal muscle son jeu sur le publicitaireDe zéro revenu à une régie structuréeAvant le rachat par Voodoo, BeReal perdait 3 M€ par mois et ne générait pas de revenus. L'été 2024 marque le lancement d'une régie publicitaire. En 18 mois, plus de 300 marques seraient montées à bord.Les revenus publicitaires progresseraient de +30% par trimestre, principalement sur trois marchés : France, États-Unis, Japon. Le Japon est décrit comme un chantier clé, avec une base utilisateurs multipliée par 10 en un an.Des formats conçus pour rester “natifs”—L'opportunité d'une prise de parole organique sur BeReal pour les marquesPoru que ça marche vraiment, la marque doit accepter de montrer ce qu'elle cache d'habitude.Coulisses. Fabrication. Ratés. Vie d'équipe.Il faut aussi une organisation.Une Roadmap 2026 ambitieuseUn virage vidéo, longtemps repoussé.La fonction “Behind the Scenes” capte déjà quelques secondes avant la photo, façon Live Photo.BeReal annonce vouloir aller plus loin en 2026.BeReal joue une carte rare en 2026 : un réseau social anti-scroll, anti-filtre, anti-surproduction. Les signaux d'engagement restent forts. Les marques voient des CTR qui peuvent grimper jusqu'à 5%.Mais l'avantage concurrentiel est fragile. L'app a déjà montré qu'une hype ne suffit pas. Le défi est d'innover sans trahir. Monétiser sans saturer. Élargir sans diluer.…Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

C'est une première mondiale. Depuis le 10 décembre 2025, de nombreux réseaux sociaux sont officiellement interdits aux moins de 16 ans, en Australie. Une démarche visant à protéger les ados du harcèlement et des algorithmes qui les exposent aux contenus violents ou sexuels. Si sa mise en place est techniquement compliquée, l'efficacité de la décision australienne sera certainement examinée autour du globe. Le Danemark a déjà annoncé une mesure similaire pour les moins de 15 ans, la France y réfléchit également. S'ils contestent évidement ce type de décision, les géants du numérique Meta, X ou encore TikTok sont dans le collimateur des pouvoirs publics. Il faut dire que depuis leur création, les plateformes cumulent les problèmes et les polémiques entre prolifération de fausses informations, des cas de cyberharcèlement ou encore de pédopornographie. Du côté des ados, l'interdiction risquent d'être compliquée. Selon l'Arcom, l'autorité de régulation de l'audiovisuel et du numérique en France, quatre ados de 11 à 17 ans sur cinq vont très régulièrement sur des plateformes et y passent 4 heures par jour. Et malgré une interdiction déjà effective pour les moins de 13 ans, 44% y accèdent avant. Car TikTok, Instagram, Snapchat... sont aussi des endroits où s'exprime la créativité des ados et où leur vie sociale se développe. De ce point vue, les en priver peut paraître drastique. Alors entre effets négatifs, responsabilité des plateformes, prise de conscience des parents, comment éduquer les enfants aux réseaux sociaux ? Un usage sain est-il possible pour les ados ?  Avec : • Stéphane Bonnegent, expert en réseaux sociaux. Auteur de Le décrypteur des réseaux sociaux de votre ado - TikTok, Snapchat, BeReal, Discord... un guide pour enfin les comprendre et en parler en famille ! (Vuibert, 22 janvier 2026). Le livre est déjà en précommande. Fondateur de la plateforme Parlons réseaux sociaux  • Marie-Caroline Missir, déléguée générale du think tank VersLeHaut et membre de la Commission sur les écrans lancée par Emmanuel Macron en 2024.  En début d'émission, l'école autour du monde, avec Gregory Plesse, correspondant de RFI à Sydney en Australie qui vient d'interdire l'accès de certains réseaux sociaux aux moins de 16 ans.  En fin d'émission, Mon premier stade, le sport expliqué aux enfants revient avec une nouvelle saison spéciale foot. À l'occasion de la Coupe d'Afrique des Nations qui se déroule du 21 décembre 2025 au 18 janvier 2026, nous vous proposons 5 épisodes consacrés à la CAN, les équipes, les joueurs et les règles du foot. Aujourd'hui, Juliette Brault répond à la question d'Axelle, 10 ans et demi, à Abidjan qui se demande si la CAN montre que le foot fait toujours rêver.    Programmation musicale : ► Whatsapp - Jojo le Barbu feat. Suspect 95  ► It Always Was - Joshua Idehen.

C'est une première mondiale. Depuis le 10 décembre 2025, de nombreux réseaux sociaux sont officiellement interdits aux moins de 16 ans, en Australie. Une démarche visant à protéger les ados du harcèlement et des algorithmes qui les exposent aux contenus violents ou sexuels. Si sa mise en place est techniquement compliquée, l'efficacité de la décision australienne sera certainement examinée autour du globe. Le Danemark a déjà annoncé une mesure similaire pour les moins de 15 ans, la France y réfléchit également. S'ils contestent évidement ce type de décision, les géants du numérique Meta, X ou encore TikTok sont dans le collimateur des pouvoirs publics. Il faut dire que depuis leur création, les plateformes cumulent les problèmes et les polémiques entre prolifération de fausses informations, des cas de cyberharcèlement ou encore de pédopornographie. Du côté des ados, l'interdiction risquent d'être compliquée. Selon l'Arcom, l'autorité de régulation de l'audiovisuel et du numérique en France, quatre ados de 11 à 17 ans sur cinq vont très régulièrement sur des plateformes et y passent 4 heures par jour. Et malgré une interdiction déjà effective pour les moins de 13 ans, 44% y accèdent avant. Car TikTok, Instagram, Snapchat... sont aussi des endroits où s'exprime la créativité des ados et où leur vie sociale se développe. De ce point vue, les en priver peut paraître drastique. Alors entre effets négatifs, responsabilité des plateformes, prise de conscience des parents, comment éduquer les enfants aux réseaux sociaux ? Un usage sain est-il possible pour les ados ?  Avec : • Stéphane Bonnegent, expert en réseaux sociaux. Auteur de Le décrypteur des réseaux sociaux de votre ado - TikTok, Snapchat, BeReal, Discord... un guide pour enfin les comprendre et en parler en famille ! (Vuibert, 22 janvier 2026). Le livre est déjà en précommande. Fondateur de la plateforme Parlons réseaux sociaux  • Marie-Caroline Missir, déléguée générale du think tank VersLeHaut et membre de la Commission sur les écrans lancée par Emmanuel Macron en 2024.  En début d'émission, l'école autour du monde, avec Gregory Plesse, correspondant de RFI à Sydney en Australie qui vient d'interdire l'accès de certains réseaux sociaux aux moins de 16 ans.  En fin d'émission, Mon premier stade, le sport expliqué aux enfants revient avec une nouvelle saison spéciale foot. À l'occasion de la Coupe d'Afrique des Nations qui se déroule du 21 décembre 2025 au 18 janvier 2026, nous vous proposons 5 épisodes consacrés à la CAN, les équipes, les joueurs et les règles du foot. Aujourd'hui, Juliette Brault répond à la question d'Axelle, 10 ans et demi, à Abidjan qui se demande si la CAN montre que le foot fait toujours rêver.    Programmation musicale : ► Whatsapp - Jojo le Barbu feat. Suspect 95  ► It Always Was - Joshua Idehen.

Today we are joined by Mitchell Osmond. Mitchell is a leadership consultant, executive coach, and host of the Dad Nation Podcast, ranked in the top 5% globally with over 33,000 listeners. With 15+ years in senior leadership, Mitchell helps high-performing men find success where it matters most: at home, in their health, and in their happiness, all while strengthening their careers. [Jan 12, 2026]   00:00 - Intro 00:29 - Intro Links -          Social-Engineer.com - http://www.social-engineer.com/ -          Offensive Security Vishing Services - https://www.social-engineer.com/offensive-security/vishing/ -          Offensive Security SMiShing Services - https://www.social-engineer.com/offensive-security/smishing/ -          Offensive Security Phishing Services - https://www.social-engineer.com/offensive-security/smishing/ -          Call Back Phishing - https://www.social-engineer.com/offensive-security/call-back-phishing/ -          Adversarial Simulation Services - https://www.social-engineer.com/offensive-security/adversarial-simulation/ -          Social Engineering Risk Assessments - https://www.social-engineer.com/offensive-security/social-engineering-risk-assessment/ -          Social-Engineer channel on SLACK - https://social-engineering-hq.slack.com/ssb -          CLUTCH - https://www.clutchmerch.com/ -          innocentlivesfoundation.org - http://www.innocentlivesfoundation.org/                                 02:06 - Mitchell Osmond Intro 02:45 - The Turning Point 08:01 - The Attraction Triangle 15:48 - Driving Essence 22:49 - Ask, Don't Tell 25:04 - Mirroring/Summarizing 27:21 - The Need to Be Real 29:00 - Find Mitchell Osmond Online                       -          Website: https://www.dadnationco.com/ -          Instagram: https://www.instagram.com/dadnationco/ 29:26 - The Spark Starter Kit -          Website: https://www.dadnationco.com/spark-starter-kit 31:36 - Book Recommendations -          The Meaning of Marriage - Timothy Keller 32:43 - Mentors 35:57 - Guest Wrap Up & Outro                                 -          www.social-engineer.com -          www.innocentlivesfoundation.org

This year, Quinn and Daniel are unwrapping a holiday special packed with all the comfort and chaos of a good ol' fashioned Carolina Christmas. Daniel's sister and brother-in-law — Sarah and Austin McCombie of Chatham Rabbits — are in town, which means it's time to uncork the bourbon and share a little Christmas cheer

Builders! Don't leave 2026 to chance! Join our free strategic planning web class on November 18 to get ahead: learn how to spot cash flow crunches before they hit, identify who to hire before you need them, and lock it all into a proven annual plan used by 1,900+ contractors. Click the link to register now: https://trybta.com/CE-SPB-Nov25Take our five minute quiz and get a free custom roadmap to growing your contracting business: https://trybta.com/DL246To learn more about Breakthrough Academy, click here: https://trybta.com/EP246 Entrepreneurship doesn't have to be lonely. But for most contractors, it is.After years of grinding alone, Ryan Lermitte from Umbrella Property Services discovered something that changed everything: the power of real community.In this episode of Contractor Evolution, Ryan shares his 8-year journey with Breakthrough Academy and reveals why he stayed long after learning the systems. The deep connections, unexpected collaborations with competitors, and the emotional ROI that no spreadsheet can capture.If you've ever felt isolated in your business journey, this conversation will remind you that you're not meant to do this alone.

Summary:Live from the BarCode YachtCast 2025, host Chris Glanden sits down with Krista Arndt, Associate CISO at St. Luke's University Health Network and author of “Permission to Be Real.” In this raw and authentic conversation recorded aboard the SS McMenamin, Krista shares her journey from aspiring nurse to cybersecurity leader, the parallels between drag racing and infosec, and the art of blending authenticity with corporate leadership.This episode dives deep into risk, resilience, leadership, and the psychology of authenticity — while celebrating the Philly tech community, Titan 100 leaders, and the human side of cybersecurity.00:00 – Opening freestyle & Philly Tech Council shout-out02:28 – Welcome aboard the BarCode YachtCast 202503:13 – Introducing Krista Arndt, “Awesome Sauce CISO”05:00 – Life in healthcare security: high stakes & human impact06:10 – From surviving to leading: Krista's unconventional path07:36 – Drag racing & cybersecurity: managing risk in high-speed chaos09:55 – The psychology behind leadership under pressure10:49 – Being real: authenticity in corporate culture12:44 – Finding balance between personality and professionalism13:09 – About the book “Permission to Be Real”15:00 – The importance of culture fit and personal growth16:06 – Recognizing leadership beyond accolades18:30 – What Titan 100 really means for Philly tech leaders21:28 – “The language of the business” — redefined23:25 – Q&A, laughs, and book giveaways24:22 – Closing creditsBarCode Podcast: https://barcodesecurity.com/podcastKrista Arndt – “Permission to Be Real” on Amazon: https://www.amazon.com/Permission-Be-RealConnect with Krista on LinkedIn: https://www.linkedin.com/in/kearndtPhilly Tech Council: https://phillytechcouncil.orgTitan 100 Philadelphia: https://www.titan100.biz/philadelphiaBarCode Events & Live Shows: https://barcodesecurity.com/eventsSubscribe to the BarCode Podcast for real conversations with the people shaping the future of cybersecurity, tech, and human resilience.

Send us a textWhat's your emotional reaction to the words, "Be Real!"Support the show

Topics covered : Grooming, childhood sexual abuse, shame, addiction, survival, recovery, therapy, healing, acting, Palestine, censorship, collective care, Andor.This is the second part of my conversation with multi award-winning Irish actor — and all-round gorgeous human — Denise Gough.In this episode, Denise speaks openly about the painful experiences of grooming and abuse in her childhood — experiences that led to her being homeless in London as a teenager, addicted to drugs and alcohol.Since getting sober at 27, she's gone on to thrive — both in her acting career and in life.She's an incredibly strong, open-hearted woman, and her story is one of survival, strength, and deep healing.If you haven't yet listened to Part 1, I really encourage you to go back and do so.You might also want to hear my conversations with Gabor and Daniel Maté, Róisín El Cherif, Farah Nabulsi, and Hala Sourani, as well as the episode I released in May with Jack Fitzgerald, where he speaks so bravely about surviving childhood sexual abuse.These stories aren't easy to hear, but they are necessary and they remind us of the strength of the human spirit.Book mentions:'Perfect Victims' (and the Politics of Appeal) by Mohammed El-Kurd'The Message' and 'Between the World and Me' by Ta-Nehisi CoatesIf you need support, please reach out — you are not alone, and help is available:One In FourSupport – Mental Health IrelandAnd if you're a fan of what I do, please follow, rate, and review Ready to Be Real wherever you listen.Míle buíochas, as always, for your support. Hosted on Acast. See acast.com/privacy for more information.

Topics covered : Acting, celebrity culture, Palestine, grief, Zionism, solidarity.This week, I'm honoured to speak with award-winning Irish actor Denise Gough, who has gained a whole new audience thanks to her chilling and complex portrayal of the fascist officer Dedra Meero in the acclaimed Star Wars series Andor.But Denise is so much more than a brilliant actor — she's a deeply compassionate and courageous human being.She has spoken openly about painful chapters of her life — including experiences of grooming and childhood abuse, and her struggle with addiction.Now, almost two decades sober, she has built a career defined not by glamour, but by emotional truth, talent and integrity.In this first part of our conversation (part two coming next week), Denise reflects on her recent visit to the West Bank — how witnessing life there challenged her, changed her, and deepened her commitment to the cause.She also shares her thoughts on celebrity culture, the importance of connecting with like-minded people, and how she strives to use her public profile for good.We also talk about the time she filmed a movie in Jordan — 'The Shooting of Thomas Hurndall' — which tells the story of a young British peace activist killed by the Israeli army, and how, even as a child, she was deeply affected by the Holocaust and wrote to world leaders like Saddam Hussein during the Gulf War.These moments reveal a restless compassion and a lifelong instinct to speak up — even when it's not easy.If this episode resonates with you, please follow, subscribe, or share it with someone who might appreciate it.Part 2 coming next week.Míle buíochas agus ​Saoirse don Phalaistín. Makan - Education for liberationHome - MakanPals for Palestine - resourcesResources* You can also listen to other conversations exploring Palestine on Ready to Be Real from December 2023 onwards, with guests including Ruth Smith, Daniel Maté, Dr Myriam François, Caoimhe Butterly, Róisín El Cherif, Sarah Durham Wilson, Farah Nabulsi, Misan Harriman, Hala Sourani, Dr Gabor Maté, Raeeka Yassaie, Fintan Drury, Catherine Connolly, and more. Hosted on Acast. See acast.com/privacy for more information.

You're listening to Burnt Toast! Today, my guest is Denise Hamburger, founder and director of Be Real USA. Be Real is a nonprofit that imagines a world where every child can grow up with a healthy relationship to food and their body. They work with body image researchers, psychologists, teachers and public health officials to design curricula about nutrition and body image that are weight neutral, and inclusive of all genders, abilities, races and body sizes.So many of you reach out to me every September to say, “Oh my God, you're not going to believe what my kid is learning in health class.” Food logs, fitness trackers, other diet tools are far too common in our classrooms— especially in middle and high school health class. Denise is here to help us understand why those assignments are so harmful and talk about what parents and educators can do differently. This episode is free — so please, share it with the parents, teachers and school administrators in your communities! But if you value this conversation, consider supporting our work with a paid subscription. Burnt Toast is 100% reader- and listener-supported. We literally can't do this without you.PS. You can always listen to this pod right here in your email, where you'll also receive full transcripts (edited and condensed for clarity). But please also follow us in Apple Podcasts, Spotify, Stitcher, and/or Pocket Casts! And if you enjoy today's conversation, please tap the heart on this post — likes are one of the biggest drivers of traffic from Substack's Notes, so that's a super easy, free way to support the show!Two Resources You'll Want From This Episode: Here's how to access the BeReal Let's Eat Curriculum: And here's a roundup of everything I've written on diet culture in schools: Episode 211 TranscriptDeniseWell, this all started I would say about 10 years ago. Actually, about 12 years ago. I was an environmental lawyer in my first career—that's what I'm trained to do. I went to law school, was practicing in big law firms. Which has nothing to do with body image, except I was an environmental lawyer who weighed herself every day and got her mood affected by the number on the scale for 40 years. So that's four decades.VirginiaSo many times getting on a scale.DeniseI really felt like I didn't want anyone else, especially young women today, to waste the amount of time and energy that I had wasted distracting them from what they need to be doing in their lives, figuring out their own person possibilities. That's really what you're here to do. And it takes us away from what we're supposed to be doing.With that in mind, I went back to school at the University of Chicago, and I was thinking of get a social work degree and doing something with body image. But then I wrote a paper on my own body image for one of my classes at the School of Social Work and I found 50 years of research on body image. And then 30 years of discussion and research on how to prevent eating disorders and body dissatisfaction. Like, wow, there is so much out there, so much research on this. But I haven't heard any of this. It feels like it's not making its way into resources that people can use.So I started speaking on it, and I was speaking to middle-aged women, and I thought the message that we all would really benefit from would be everybody's got this. Because I feel like, especially my generation, where we didn't really talk about how we felt about our bodies. I'm at the tail end of the Baby Boom. So I'm 62 and I felt that people in my generation—again, I was 50 at the time—weren't in touch with their own feelings on body image. After talking about this for so many years, younger generations have access to it I think a lot more. But I felt like we could all benefit from knowing that everybody's got it—so kind of a common humanity. It's not our fault, which helps with the shame around it.So everyone has it, it's not our fault, and society has given it to us. And I think that this is something that would resonate with my generation. So I started speaking in local libraries and community houses to women my age, and quickly learned that it is really hard to undo decades worth of thought patterns and feelings around food, body and eating. People came to hear me talk about body image, and I think, in general, when I started out, they were hoping I had a new diet.VirginiaOh, I'm sure they were. I'm sure they were like, “Oh, we're going to go hear her talk about how to love your body by making it smaller!”DeniseAbsolutely. And all of the women, because they were women in my workshops, were starting to talk about their daughters. They're saying that my daughter's got this, and she's coming home and saying this. Then in one of my audiences, I had a health teacher at my local high school. There was a health teacher who came and said—this is about 2015—you should hear what the young girls are saying. They've got this new thing called Instagram and and they're seeing pictures of, “perfect” looking people and feeling bad about themselves or feeling flawed in comparison.So she said, “What resources are there for for the students in my class?” And I said, there has got to be something because there is 50 years' of research there, there has got to be something fabulous for you. And I called the professors listed on the the studies. The granddaddy of the industry, Michael Levine, I called him up. I said, “Michael, just tell me, what can I recommend to these teachers?” And he's like, “I don't know. I don't know. We don't have it. It's not there. Even though the research is there.”So there was a curriculum created for high risk kids. It needed to be given by facilitators called The Body Project. And I called one of the professors who wrote The Body Project and said, “Listen, I'd like to give this tool to a teacher for universal,” which means giving it to everybody in the classroom, and and she wants to bring it to her high school, but it looks like you need to be trained. And it was a script. The Body Project was a script. And this teacher said to me, I'm not reading a script in a classroom. You're not going to get a high school teacher to read a script.VirginiaYeah. I would imagine high school students sitting in a classroom aren't going to respond to someone just reading a script at them.DeniseNobody wants to hear it. It's not useful. It wasn't created for that use. So this professor, Carolyn Becker, had actually written a paper on how the academics need to work with stakeholders to make sure that their research makes it to the public. And I said, I'm calling you. I'm a stakeholder. What do you need? And she said, “We need somebody to translate it.” And I said, “I'm your girl.”VirginiaI mean, it's wild that the research has been there. We've known what works, or what strategies to use for so long, and yet it's not in the pedagogy, it's not in the classrooms.So you started with the body image curriculum, BodyKind. And now this year, you've just released your weight neutral nutrition curriculum for middle and high school students, called Let's Eat.Full disclosure: I got to be a early reader of the of the curriculum and offer a few notes. It was already amazing when I read it.DeniseThank you.VirginiaI did not have to add a lot at any by any means, but it was really cool to see the development process, and see where you ended up with it. It's really remarkable. So let's start by talking about why nutrition. You've done the body image thing, that's really powerful. Why was nutrition the next logical place to go?DeniseI have spoken at this point to probably 10,000 teachers. And they're always asking me, what nutrition curriculum do you recommend? Same deal. There's not one out thereAnd I had asked one of my interns to give me her textbook on it, like what are you learning about nutrition? And in my intern's textbook, it was 2018, you saw encapsulated the entire problem of what's wrong with nutrition curriculum.They are asking the children to weigh and measure themselves, and they're asking the children to count calories in different ways, and to track their food. Food logs. Again, these were best practices in the 90s and and 2000s on how to teach nutrition. So this is all over the nutrition curriculum.Then, of course, they're talking about good and bad foods, which foods can you eat, which foods you can't you eat, and all of these things in the research we know cause disordered eating and eating disorders, they all contribute to it. I have a list of probably nine research papers that point to each of these things and tell you why these are bad ideas to have a nutrition class.And we also know there have been two papers written, where they polled students or young people coming in for eating disorder treatment and asked them, what do you think triggered your eating disorder? And around 14% in both studies said, “My healthy eating curriculum at school was where I started getting this obsession.” So you know, what's out there hasn't been helpful, and even worse, has been part of the problem in our society.[Post-recording note: Here's Mallary Tenore Tarpley writing about this research in the Washington Post, and quoting Oona Hanson!]VirginiaIt's so rooted in our moral panic around “the childhood obesity epidemic.” Educators, public health officials, everyone feels like, that's the thing we have to be worried about if we're going to talk about kids and food. It all has to be framed through that lens. And what you are arguing is: That weight-centered approach causes harm. We can see from the data that it's not “fixing” the obesity epidemic. Kids aren't thinner than they were 40 years ago. So it didn't work. And it's having all these unintended ripple effects, or sometimes, I would say, intended ripple effects.DeniseYes, exactly. Studies on nutrition curriculum have shown that over 11 years, teaching diet and exercise did not do anything, in two age groups. One was elementary/middle school, another one was a high school group. And they found no changes in body size or nutritional knowledge and and only the effects of what they call weight stigma. Which is just anti-fat bias. So it only causes harm. And these meta studies were from “obesity researchers,” right? So they are even acknowledging we don't know how to prevent obesity.VirginiaSo you could see very clearly why the current landscape is harmful. How did you think about how to design a better curriculum?DeniseWe had been working on the back burner on an intuitive eating for students type of curriculum. Because the question I get from my teachers is, “What should I be teaching?” So we had been kind of working on an intuitive eating curriculum, and then one of my ambassadors, Selena Salfen, she works in Ramsey County Public Health in Minnesota, said, “Hey, we're looking for a nutrition curriculum. Why don't we do one together?”It really turned into how to eat, not what to eat. So we started working on body cues and building trust with your food. And then started really focusing on empowering the student as an authority on their own eating behavior, teaching them how to learn from their own eating experiences. Which is part of responsive feeding. And Ellyn Satter's Division of Responsibility In Feeding. So we have pieces from all of these. We are empowering students to be experts on their own eating.VirginiaIt's also so much more respectful of students' cultural backgrounds, as opposed to the way we learned, like the food pyramid or MyPlate, saying “this is what your plate should look like.” And that doesn't look like many plates around the world. That's not what dinner is in lots of families. Your curriculum is saying, let's empower students to be the experts is letting them own their own experience.DeniseAbsolutely, and trust their own experience. And trust themselves. And they don't have to go outside of themselves. We want to teach them to act in their own best interests. That's part of self-care, teaching them to take care of themselves. They need to learn it somewhere.So if you do what they've done for years and tell them you need to cut out sugar and you need to cut out carbs, or you need to get this this many grams of protein, it leaves off all of the wonderful parts of eating that we get to experience many times a day, which is the joy, the pleasure, the sharing of food. So in our curriculum, we ask the kids, what do you do in your culture around food? How do you celebrate in your culture with food? What do you eat?We get the discussion going with them and allowing them to feel pride in how their family celebrates. And so it's really bringing in all these other aspects that we experience with food every day into talking about food. And we talk about pleasure, what do you like, what food do you like, what food do you enjoy? And we want them to be able to hold what foods they like, what their needs are that day.So you talked about MyPlate, MyPlate is stagnant. It always looks the same. But your nutritional needs change every day. If I'm sick, my needs around nourishment are different from if I've got a soccer match after school that day. So we're trying to teach them to be flexible and really throw perfectionism out the window, because it's unhelpful in any area of life, but especially around eating, especially around food.VirginiaI'm wondering what you're hearing from school districts who are worrying about the federal guidelines. Because they do need to be in compliance with certain things. DeniseSo we spent a long time with the Food and Nutrition guidelines. The CDC food and nutrition guidelines, and we spent a long time with the HECAT standards, which are the health curriculum standards. We know that teachers are trying to match up what they're teaching to the federal standards and the state standards. Because every state has their own discussion of this, and they write their own rules. Usually they look like the federal standards, but we find with food and nutrition, sometimes they go off. You'll get somebody on the committee who hates soda, and will write 10 rules around soda. So every state has their own idiosyncratic rules around it as well.VirginiaI mean, on the flip side, that means there have been opportunities for advocacy. For example in Maryland, Sarah Ganginis was able to make real progress on her state standards. But yes, the downside is you're gonna have the anti-soda committee showing up.DeniseTotally. And half of the country. We really tried to hit the big standards. I'm actually thumbing through the curriculum right now. We have two pages of the HECAT model food nutrition lessons and which ones this curriculum hits. And then if you're interested in talking about some of the others — like some of them really want to talk about specifically sugary drinks— we give links in the curriculum to discussions that we agree with. So we may mention sugary drinks in a little piece of the curriculum, but if you want to get the article or the discussion on it that frames it the way we'd like to see it framed, we've got links in the curriculum for that.VirginiaSo tell me about the response so far. What are you hearing from teachers and districts?DeniseThe biggest response I'm getting is, “It's a breath of fresh air.” It's safe, as you say. And for the teachers out there that are familiar with all of the things that we've been teaching that haven't been working, this is important. And I just want to say to all the health teachers who have been teaching nutrition out there because this is the way we've taught it for years: This is how it's been done. But when you know better, you do better. And that's the point we're at now. I know people have been weighing and measuring kids and telling them to count calories for decades because that was best practices at the time. But we're beyond that. The research has figured out that that's not the best practices going forward.VirginiaThat's right.DeniseWe had about 50 teachers and 250 students trial it. We get the experts to say everything we want to say in the curriculum, and we put it in there, and then let's say that takes nine months. We have another nine months where we have expert teachers like Sarah weighing in on the curriculum. Telling us what happens when she teaches it in class with her and the students. What would you like to see different? Even down to activities. How would this activity work better? So we spent another nine months making sure that the teachers and the students like it, can relate to it, and that the activities are what are working in class.So that's an extra step after some of the other research curriculum that we really want to make sure it's user friendly and the students like it. We got a lot of feedback. We did two rounds of that.Now we released it to the public after we had a masters student write a thesis on all of the the data we collected, and felt very comfortable that it does no harm.VirginiaIt's been tested.DeniseYeah, it's been tested. It's feasible and acceptable. Now we're going to go and do the official feasibility and acceptability tests, like we've done on BodyKind with Let's Eat and then take it to schools. We use the University of North Carolina's IRB. We use the Mind Body Lab there, run by Dr. Jennifer Webb, and we are going to be doing research on Let's Eat. We've got the Portland Public Schools, and then we've got a school district in Maryland, in Arundel County, that we've identified and that we're working with to test students. And then, we'll hopefully do an official test, write an official paper, as we've done with BodyKind.VirginiaAnd I should also mention, you're making this resource free! Schools don't have to pay for this, which I think everyone who's ever tried to make any change in the school district of any kind knows, if it costs money, it's harder to get done. So that's great. DeniseYou know, it's so funny. I've been speaking on this for years. I mean, we've been in curriculum development for five years, and I always forget to say that! I don't know why. It's a free curriculum! I'm a nonprofit. I've never been paid. This is such a passion project for me, and I continue to wake up every day energized by the work I'm doing.And the mission of our nonprofit is to get the best, well tested resources out to schools. And we want to remove barriers. And how we remove barriers is offering it for free.VirginiaA lot of our listeners are parents. They're going to be listening to this thinking, “Okay, I want this in my kid's school.” How do we do that? What do you recommend parents do? DeniseSo a couple things. We find the best advocate is the person at the school, the wellness professional, charged with curriculum decisions. So there are people in your district whose job it is to make sure that the teachers have the latest and greatest curriculum on nutrition.And they want these resources because they want to make sure that their students get the best resources out there. So it takes a little bit of sleuthing to call up the school, whether it's the administrator or a health teacher, and figure out who's that person, who's the wellness coordinator. It could be a wellness coordinator. It could be a health teacher, who's responsible for curriculum. Find that person and talk to them. They're looking for this conversation. It's part of their job. You could even say I heard about this new curriculum. It's available for free. And you can hand them the postcard. That's what I hand out when I speak at conferences. And it's got a QR code. It describes what this curriculum does. We teach tuned in eating. It describes what tuned in eating does. VirginiaDownload that PDF above to QR code it right from this episode! DeniseYes. So you can send them as a PDF. You can write an email, figure out who the person is, send them the curriculum. Say “I was listening to a podcast, and there's this great curriculum out there. I'd love you to check it out.”VirginiaI think that feels really doable, it's a great starting point. What about when a kid comes home and tells a parent “Oh, we did calorie counting today?” Because that's often how parents start to think about this issue. It kind of lands on their lap. Is it useful to engage directly with the teacher? How do you think about that piece of it? Because obviously, especially the school year is underway, asking a teacher like, hey, can you just change your whole curriculum right on a dime, they probably won't appreciate that. So, what's a, better way to think about this advocacy?DeniseI thought you did a great job in your book Fat Talk on giving them scripts, giving parents scripts to walk into the school. You want to be sensitive to how overloaded the health teacher is, the nutrition teacher is. They're teaching 10 subjects in health that they need to be experts on so, you know, this is just one piece of what they're teaching.The great thing about nutrition is, most health teachers are teaching nutrition so they've got some background in it, and you can just be as sensitive as possible to their time and do as you say in the book, you know, in a in a positive, collaborative way. “I heard about this research, I thought you might be interested,” rather than a critical way. And and again, your kid might not be taking health, they might just be in the school district. So maybe you have this discussion with an administrator, and ask them, who wants to talk to me about this? And ask them, who can I speak to? It could be a guidance counselor. Could be school social worker. You know, this is eating disorder and body dissatisfaction prevention, right? So who, who is interested in this topic?VirginiaWho in the district is working on that and wants to know about this? That's super helpful.And I'll also add: One thing I learned in reporting the book and thinking more about the school issue is we do, as parents, always have the right to opt our kids out of the assignments that we know to be harmful. So if you see a calorie counting assignment coming, you can ask for an alternative assignment. You can accept that your kid might get a lower grade because they don't do it, but that might feel fair.Especially with older kids, I think it's important to involve them. Like, don't just swoop in. Never a good idea. They may want to talk to the teacher or you have do it. Work that out with your kid and figure out the best way forward. But I think it's definitely worth doing that. If your kid's like, no, don't talk to the teacher. No, I'm not opting out. You can still have the conversation at home about why this assignment is not aligned with your values, and that's yes important to do, too.DeniseI also wanted to say, we have an ambassador program at Be Real, and we have 135 ambassadors. What we've done with all of the materials we've been using for 10 years, which are presentations and worksheets for the presentations. We have frequently asked questions, where I quote you all the time. What do I do with my mother in law, who's saying this thing? We give them scripts. What do I do when people equate body size with health? What do we do when people assume that everyone could be small if they tried hard enough? We have answers for all of these questions in our materials, frequently asked questions.I have templated the presentations I give. I use the notes, I give the talk track, so my ambassadors can give a talk with a teleprompter if they're doing it on Zoom. Use the presentation as a teleprompter, and all the accompanying material we have on Canva that the ambassadors can create their own and add to it, and use their own name and picture to give talks and and things like that. We've got all of this so people are able to take this resource to their own local area,VirginiaSo they might give this talk to a PTA or a church group or any kind of community organization they're affiliated with.DeniseAbsolutely. And we've been doing this for about seven years, and the last five years, it's grown tremendously, and we have meetings every quarter. And at the meetings, people say, how do I get into my local school? And someone else will say, you know, I tried the principal and they didn't answer my phone calls. And then I went and looked up so and so and and then I started out doing this for professional development for health teachers in the state of Illinois. So we also have ways to to be certified as a professional development trainer on this topic. So that's how I initially got to health teachers. And then they also speak at conferences. So I speak at National SHAPE, which is the health teacher conference, but there are state SHAPE conferences out there that my Ambassadors will go speak at and it's really how to get all of this material, another way to get it disseminated all throughout the world.VirginiaOh, I love that. Well, we will definitely link in the show notes for anyone who's interested in becoming about an ambassador. ButterDeniseI am obsessed with Orna Guralnik, she is a psychotherapist who has a show on Showtime called Couples Therapy.VirginiaYes, I've been hearing about this.DeniseOh my God, it is so good. I don't know why I like it so much, but I just binge watched the new season. And I say every time, I've got to string it out and enjoy it, but no, it's impossible. And so I just binge watched the whole season, and as I was preparing for this interview, I just kept Googling what podcast she's been on.VirginiaThat's so satisfying. I love when you get a really good rabbit hole to dive down with the show. Another podcast I really enjoy, called Dire Straights , hosted by two writers, Amanda Montei and Tracy Clark-Flory, they just did an episode looking at the history of couples therapy and it actually has a pretty problematic history. Was not always great for women, very much developed as a way to help husbands control unruly wives—but has become other things. But you would enjoy that episode because they talk quite a bit about the show couples therapy and, she's obviously doing something quite different.DeniseOkay, that's my next one. Definitely going out and getting that.VirginiaI will also do a TV show butter, because they are so satisfying. I just started watching with my middle schooler a show that's been off the air for a few years now. It's called it's Better Things, starring Pamela Adlon and created by her. It's about a divorced mom with three daughters. She's a working actor in LA but it's just like about their life. It's very funny. It's very real and kind of gritty. My middle schooler and I have watched a lot of sitcoms together, and this is definitely a more adult show than we've watched before. But it's still a family show, and it's just, it's so so good. It's just a really incredible authentic portrayal of mothers and daughters. Which, you know, being a mother and a daughter, sometimes I'm like, is this making you like me more? Is this making you appreciate me? Probably not.DeniseHaving raised three kids, I don't aspire to that anymore.VirginiaNot the goal, not the goal.DeniseJust never going to show up.VirginiaBut it is really sweet bonding in a way that I hadn't expected. So that is my recommendation.DeniseLovely, lovely, lovely.VirginiaAll right, Denise. Tell folks again, just in case anyone missed it. Where do we find you? Where do we find the curriculums? How do we support your work?DeniseCome to berealusa.org—that's our website. We have more information on everything I've mentioned, on all of the curriculum, on how to become an ambassador, and just more explanation. On the website, we have fact sheets on everything we do. So if you go in, I think on the homepage, you drop down, they'll say fact sheets. And we also have probably have 10 fact sheets that will give you more information on this. We also talk about why you shouldn't be taking BMI school. We had a “don't weigh me in school” campaign about five years ago that kind of went viral. So anyway, that's all good on our website.The Burnt Toast Podcast is produced and hosted by Virginia Sole-Smith (follow me on Instagram) and Corinne Fay, who runs @SellTradePlus, and Big Undies.The Burnt Toast logo is by Deanna Lowe.Our theme music is by Farideh.Tommy Harron is our audio engineer.Thanks for listening and for supporting anti-diet, body liberation journalism! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit virginiasolesmith.substack.com/subscribe

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob discover that authenticity in advertising isn't what most marketers think it is. They explore four distinct dimensions of authenticity and reveal why the most "real" ads don't always drive the best results.Topics covered:   [01:00] "Does it Pay to Be Real: Understanding Authenticity and TV Advertising"[02:00] The four dimensions of authenticity in advertising[03:00] Why brand essence beats heritage and realism[05:00] When unrealistic ads outperform everyday scenarios[07:00] How product type and brand size affect authenticity strategy[08:00] Why user-generated content isn't always the answer  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Becker, Maren, Nico Wiegand, and Werner Reinartz. “Does It Pay to Be Real? Understanding Authenticity in TV Advertising.” Journal of Marketing Research. https://journals.sagepub.com/doi/10.1177/0022242918815880 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Join us this week on Be Real as we sit down with Nina Sossamon‑Pogue, a remarkable thought leader and speaker whose journey spans elite gymnastics, award-winning journalism, corporate leadership, authorship, and resilience advocacy. https://www.ninasossamonpogue.com/  From her early days as a USA Gymnast and Olympic hopeful—training away from home at just 13—to a career-ending injury at LSU, Nina's life took unexpected turns. She successfully transitioned into journalism as an Emmy‑winning news anchor, then pivoted again into the tech world as a corporate executive during a successful IPO. Still seeking purpose and meaning, she turned to writing, becoming a two‑time best‑selling author and pioneering innovative frameworks for embracing and thriving through adversity Thought Leadership Leverage+12Nina Sossamon-Pogue+12Apple Podcasts+12. Through vivid storytelling and science‑backed strategies, Nina shares how she reframed failure, navigated public and personal setbacks—including trauma—and reshaped her narrative. Her frameworks like T.I.P.S., "THIS" moments, the Resilience Route Navigator, the reverse‑resume, and timeline thinking offer listeners practical tools to face life's challenges with courage and clarity Nina Sossamon-Pogue. Key Moments & Highlights Early resilience beginnings: Leaving home early to train as an elite gymnast and the identity challenges of a career-ending injury Nina Sossamon-Pogue. Reinvention in public life: Rising as a beloved, Emmy‑winning news anchor, then facing a very public layoff and personal tragedy Nina Sossamon-Pogue+2AAE Speakers Bureau+2. Breaking into tech: Joining a leadership team amid hyper-growth and IPO, underlining adaptability in dynamic environments Spotify+11Nina Sossamon-Pogue+11stacyennis.com+11. Crafting resilience frameworks: Development of her signature methods—T.I.P.S., THE "THIS" framework, Timeline Thinking, Resilience Route Navigator, reverse resume techniques—to reframe crisis into growth Becoming Your Best | Global Leadership+3Nina Sossamon-Pogue+3Thought Leadership Leverage+3. Redefining success and leadership: Integrating neuroscience, stoic wisdom, and storytelling to redefine resilience not just as survival, but as strategic advantage for high‑pressure leaders AAE Speakers Bureau+1. What You'll Learn Theme Value Delivered Resilience as a Skill Understand how resilience can be deliberately cultivated, not just endured Reframing Setbacks Techniques to turn personal ‘THIS' moments into springboards for growth Identity Redefined Insights on navigating identity transitions—from athlete to anchor to executive Tools & Strategies Practical frameworks like T.I.P.S., timeline thinking, reverse resume for real life Storytelling & Science Why narrative combined with cognitive science and stoic philosophy works so well Quotes to Spotlight “Resilience is not just a trait – it's a skill that can be cultivated.” stacyennis.comNina Sossamon-Pogue “Think of life as chapters in a book... whatever you're going through now can just be a bad chapter, not your whole story.” Nina Sossamon-Pogue Her “Lego Mindset”: viewing skills and experiences like building blocks to shape your unique masterpiece. Apple Podcasts Audience Takeaways Empower Yourself: Discover intentional practices to bounce back from setbacks stronger than before. Reframe Your Story: Learn to see adversity as a chapter—not the conclusion—of your narrative. Apply a Framework: Use Nina's resilient models (like T.I.P.S., reverse resume) in your own life and leadership. Lead with Grace: Embrace vulnerability and reframed self-talk to lead more authentically and powerfully. About Nina Sossamon-Pogue Former USA Gymnast and Olympic hopeful Emmy‑Award Winning News Anchor with a long-standing journalism career Tech Executive during IPO and high‑growth phase Two‑Time Best‑Selling Author, of This is Not the End and more Resilience Expert & Speaker, merging personal story with neuroscience and stoicism Facebook+9Nina Sossamon-Pogue+9Nina Sossamon-Pogue+9 Call to Action If you've ever faced a pivotal life moment—be it career derailment, personal loss, or identity shifts—this episode is for you. Click play to reframe your “THIS” moment and walk away equipped to script the next powerful chapter of your life. And if Nina's story moves you, be sure to check out her books and follow her resilience frameworks—you'll find tools for every curveball life throws at you.