Success Tank by Josue Pena

Building social media traffic is a lot like a city planner knowing how to efficiently get traffic in and out of a city. If each roadway into a city is a different source of website visitors, your social media traffic should certainly be a pillar to your highway infrastructure. Getting people to your website through social media engagement can be tricky, especially if you’re on a limited budget and already attempting paid advertising. While paid social can certainly help boost your website traffic, how do you get people to go to your social channels? As we all know, social media has the ability to be a major source of the traffic to your site. The larger presence you build on social media, the more you can rely on steady social media traffic to your site. In today's episode, you will learn how to make it happen in easy steps! 

When social media first emerged as a business marketing platform, all that was required to stay ahead of the competition was a consistent posting schedule. Today, brands needs a more targeted strategy to reach their audience. Most businesses have a social media presence, but many haven’t defined their key goals. Setting concrete benchmarks is essential to measuring your progress. Many businesses treat all social media channels the same, but this isn’t the most effective approach. Rather than using every available social channel, focus on the ones that best reach your target audience. A good social media marketing strategy is one that is well planned and consistent. Here are six steps you should take to create a strong social media marketing strategy.

You may be asking yourself: How do people make money on Instagram? Can I pull it off myself?  How is selling on Instagram made me a whopping $2,000,000 in just 12 months?! From business to fitness, there’s no question that Instagram is an invaluable tool for connecting with potential coaching clients. Trying to share your business on Instagram can be lucrative, but it can also be very competitive. All it takes is just the right skillset and the right network!  Tune up, and learn more about it in today's episode! 

Why are hashtags so important on Instagram? The reality is they’re the secret sauce to success. Instagram has very limited search capabilities as a platform, and one of the best ways to get found and get more eyeballs on your content is to use hashtags. They allow you to show up in various searches for your target audience and help more people find your content. Now that you know you can use Instagram hashtags and want to put them in all of your content, it’s worth noting that there’s no guarantee that you’ll actually show up in any specific hashtag search. All of the results for hashtags are sorted by the algorithm. Your Instagram feed posts are your best opportunity to appear in search results for various hashtags. But not every hashtag will work the same way. You need to be strategic about which ones you use and how you combine them.

Instagram is the go-to place for over 300 million people to share their photos, videos, and stories every single day. And as Instagram has grown over recent years, that’s left many business owners and marketers with one very clear and important question:  How to setup a Killer Instagram Profile - Your bio deserves a lot of love as it’s likely to be one of the first things people see when they click on your profile. It will also play a key role in the actions someone decides to take once they’ve landed on your profile, too. It could entice them to follow you, scroll through some more of your content or even click the link back to your website Consistency and publishing frequency can help your audience learn when to expect new content from you, and keeping a consistent schedule makes sure you maximize engagement without hitting any lulls or stretches without updates. Any Instagram strategy should clearly outline a target post frequency to help keep you on track.  

You’ve probably heard of the term “high ticket,” but, what does it actually mean? And why should you be doing it if you’re not already?  It's a big goal for many entrepreneurs: landing those high-ticket, lucrative clients. And it should be, because if you can get 10x the money out of each client, you can focus on doing your work, rather than spending the majority of your time hustling for new leads.  First, you have to believe you're worth the money. If you're secretly thinking you're overcharging, or believe that selling your high-ticket offer means you'll have to be at your clients' beck and call 24/7 and will have no life, you're not going to close the deal. Potential clients pick up on your doubts, and will not purchase, because something feels off. But did you know that higher ticket clients are busy, successful people who are usually far less demanding than low-ticket folks? They simply want the result. Share client's success story. Make it part of your process to get video testimonials. Post them on social media. Use them for ads. Put them on your website. Also, get them transcribed and turn them into written testimonials. And whenever you open your mouth, talk about the results you've created for your clients.  In today's episode, you'll learn about the things that needs to be done or considered that will help you land your first high ticket client that will generate you thousands of dollars every month! 

Starting a coaching practice from the ground up is no easy task. You have to have a unique selling proposition, smart marketing and sales strategies, networking skills, social proof, and more. More than anything, however, you have to attract clientele. But you don't want to accept just any kind; you want the types of clients that you are best equipped to help and the ones who will benefit most from your services.  There’s a lot more that goes into defining your target client avatar, but this will give you a great foundation to start. Most importantly, you should have a CRYSTAL clear idea of where your ideal client is when they are starting out and which problems they are experiencing that you know that you can help them solve. You should be 100% confident that you can help them overcome this issue with your products and services. You’ll be definitely touching on these topics in your call, so you want to make sure you’re attracting the people who you actually want to work with. Have an outline of who the call is right for so when you’re creating messaging, you can ensure that your ideal client knows you’re talking to them and you’re equipped to help them overcome specific things when they sign up for your program and services. Really researching and understanding who it is you want to work with and who it is you can help is the first step in building your coaching or service based business.  In today's episode we broke it down to 4 simple checklist that you should be paying attention to.  

You don’t always need 10,000 Instagram followers to enable the “SwipeUp” feature on Instagram. You are reading this right.  In today's episode, we've broken it down into 3 SIMPLE EASY STEPS!   Instagram stories are a great way to turn your followers into leads and clients. If you are planning to revamp your social media marketing in 2021, then plan to use Instagram Stories more!  Once you’re up to level up your Instagram Stories, you will realize the power of the Swipe Up. This is your “call to action”. The swipe up feature allows marketers to nurture and convert leads. While currently this feature is only available to accounts that hit over 10,000 followers, there are ways to have the Swipe Up feature, even without hitting your 10,000 benchmark.  The Instagram Story Link or Swipe Up link is a feature that allows the user to add a link when he/she swipes up as the name suggest. This link is usually one that redirects to the users’ website, a blog, a Youtube video to increase views or any external site that you may want to drive traffic to.  Settle in and learn more about Swipe up feature in today's episode!   

Can you imagine having the ability to make other people buy things just by posting on social media? That’s exactly what influencers do. Think of the last time you bought something because of a testimonial from someone well-known. That’s influencer marketing in action. You’ve probably seen it a lot on social media networks. Whether it involves testimonials or product promotion, influencer marketing can work almost like magic. Why does it work so well? It’s all about social proof. The idea is simple: If we see other people doing something, we’re more likely to do that same thing. And if we see someone we look up to and respect doing something, we’re way more likely to do it too. Makes sense, right? That said, there are some pitfalls to avoid when creating an influencer marketing strategy. It’s not as simple as just picking an influencer in your niche and throwing money at them. If you do that, you could waste thousands of dollars. If you’re interested in influencer marketing, today's episode will help you figure out what not to do.

Instagram has become a cornerstone of many brands’ social presence, driving profitable traffic to landing pages, growing conversions, and building an engaged audience. If your Instagram presence isn’t quite as robust as you’re hoping, it might be time to learn how to sharpen up your strategies for getting real, organic followers on Instagram. The larger your audience grows, the more opportunities you have to engage with users and create unique experiences for them. Hop in and learn how to do it with just one easy step!  

Since Instagram's creation, it has grown into the ultimate platform for sharing photos.  There's also a large number of influencers on the site with massive amount of followers. And with the right plan, you can become an influential brand, too.    You need to post the right kind of content to stay relevant to current followers while also bringing in new ones. We must also not forget about being consistent in posting contents in a timely manner. But it can be hard to know which kinds of posts work best for growing your audience.    On today's episode we will deep dive into powerful Instagram marketing tips you can use to milk the popular platform for all it's worth.  

Will 2021 be the year you will finally create a profitable online business?  You've thought about it every year. You've gone over countless online business ideas in your head and imagined what your life would be if you could quit your job and generate money on the internet.  You could travel the world with ease, create a comfortable lifestyle for yourself and your family and most importantly, achieve financial freedom. You could escape the constraints of 9-5 lifestyle and your own time completely.  We're here to tell you that 2021 is the year you should start your online business. There's more opportunity than ever and you should take advantage!  On this episode, we laid out several most profitable online business.  Start a Blog and Monetize it - Keep in mind that you don't just start a blog and expect the money to roll in. You need to create content consistently, and it also needs to be content that educates, informs or entertains people. It needs to capture their interest in some way.  Get Started with Affiliated Marketing - is basically the process of earning a commission by promoting somebody else's product Create a digital Product or Course - creating digital courses is similar to writing an ebook. You're monetizing your expertise by teaching it to others.  And the list goes on and on. Find out more about it on today's episode! 

It's hard to expertly move people into your sales process if you don't have a sales strategy in place.  You can try to streamline each step of your process , but if there is no strategy behind it, you'll find yourself having to make more tweaks than you anticipated.  In today's episode, you will learn about the 7 key components in generating more SALES!   To sum it up, it all boils down to having credibility and trust from your buyers. You can achieve that if you have a good/reliable  product/service. Yes, I know. People talks. Word spreads fast! Imagine, having awesome testimonials/reviews from several buyers, that is really something. You're on to something.  You'll learn more about it on today's episode! 

Does the potential of earning $100 a day sounds like an exaggeration?    IT'S NOT   Have you ever heard about the lucrative opportunities Instagram has to offer?  Social media is taking over our lives. In this day and age we go online for everything from news, shopping, travel to everyday conversations, and most of the websites we visit encourage interactions through Facebook or Instagram! - Yes Instagram! Your Grandma is probably on Facebook, right? It goes to show that it's outdated or mainstream. On the other hand, Instagram has all the audience you need to startup your business!  All you have to know is basic editing skills for creating a content of your own that will generate you potential clients! Infographics also works really good in attracting people so you better work on the artistic side of yours! Being creative is really important!  Have you ever tried posting an Instagram stories? Well, that is also another way of attracting people! You have to post several contents such as photos or short videoclips that is related to your niche and you get to play around with emojis, poll and other stuff that you can find on Instagram! Heard of the SWIPE UP feature? If you are promoting a product your followers can just swipe up and go straight to the product page you are offering. You can use it for ecommerce, for affiliate marketing, whatever you want really, even to grow your following in other places like YouTube or Facebook.   Here I will show you how you can make it work for you without even needing a single follower!                  

Quick fam, if you watch a story and see a cool product you want to buy, do you want to buy it immediately? Or would you prefer to jump through hoops and put in more work to go and find the product on your own?   That's the power of the swipe up feature on stories, if you are promoting a product your followers can just swipe up and go straight to the product page you are offering. You can use it for ecommerce, for affiliate marketing, whatever you want really, even to grow your following in other places like YT or FB.   But since IG requires you get 10k followers to even have access to the tool that sounds like a lot of smaller accounts are out of luck, right?   NO!!!   Here I will show you how you can make it work for you without even needing a single follower. This is something you can actually do on a brand new account, so it is an even ground for everyone!

Have you ever noticed that the biggest brands and names are everywhere? You may see them on an IG post, then an ad on Youtube or on Facebook. Omnipresence is important. The more you see those brands and names the more familiar they become, so work on putting out content everywhere and make sure you have advertising on every platform you can so you can go from being a nobody to a household name.   This is just one of the tips I'm sharing with you all on this podcast episode fam. Give it a listen and start implementing all of them to take your marketing and your business to the next level!

It’s been a while since we had one of these fam! You know I used Instagram to go from a broke Dominican kid with dreams of soccer stardom to a successful 6 figure entrepreneur. If you want to do the same but feel stuck because you don’t have a big follower list then worry not! I got your back fam! I’m not going to spoil the secret technique in this description, you will have to listen to the podcast episode for that. But there’s something I can definitely tell you to fast track your success. There are always new methods that people can find to grow, if you want Instagram to build your business you need to be on the lookout for these secret techniques. Keep in mind that everything has advantages and disadvantages, some methods are not for everyone, like the one I’m mentioning here. But if you find one that you like then jump in and take advantage of the opportunity. So go for it! Start growing your followers, then start turning them into clients for your business!

Hey fam! Hope you are ready for some value bombs today. I’m sharing with you some of the tips I shared a while back with my friend Dennis.   These are real game changers so make sure you pay attention to it!   First of all, I need to fix a common misconception. Your goal shouldn’t be to make money ON Instagram or any other social media.    You heard that right, Instagram isn’t the money maker, at least not by itself.   The real power moves come from using social media as a lead generation tool. Ideally you should have a business that you drive traffic to and that’s where the real money comes from.   Just think about it, if you sell something on your website, or a shopify store or whatever business you prefer, you can just drive traffic to it using social media.   The juicy parts are how to actually drive traffic correctly. And no, I’m not going to spoil that for you here in the description, just give this episode a listen and trust me, it is worth it.   The question for today is, are you using social media to get leads for your business? Let me know your answer on an Insta DM @pena and I can show you how to super boost your business using social media.

What does social media mean to you fam? To some people it's just a place to post pretty pictures or catch up with friends. Some people prefer to use it to share something they find valuable. And then there’s the business side, where you use it to make money.   You don’t have to just fit into a single one for example. I like to give value and help people out, but I also use social media for my biz. I combine them by sharing free value to build connections and relationships. If you all find it valuable and want to work with me on helping your own business grow the story changes. That’s when I make money by helping YOU make money.   So think about that for a second, that’s a journey right there, the buyer’s process, from getting to know each other to working together. What’s the journey you offer?   Craft one for yourself and you can start growing and earning money. That’s one of the things I did to make five figures by using an ebook. I made a free ebook and from there people liked that value and decided they wanted more.   Do you offer only pictures on your social media? Or do you offer a journey? Let me know on Instagram DMs @pena and let’s work together on crafting your own buyer’s journey.

I’ve told you before about the time I got by eating granola bars and drinking water for several days. Truth is that starting a business isn’t always sunshine and rainbows. There are tough times, especially at the start.   And if you don’t want to believe me listen to my friend Anthony Powell. He has similar struggles, no money, no food, simply tough times while getting off the ground.   So learn from our experiences, even if you think you have nothing there are ways to move forward. Just take the next step and go hard, don’t give up.   You can work an extra job if you are really strapped for cash, learn to live below your means, pick a business that you really believe in enough to go hard and love what you do.   Finally, keep your mind on the things that really matter. There’s no point in getting to a million dollars in a year if you spend it all and end up hurting yourself and your business because of it. Keep your head in the game and protect your business and your money. The important part is to learn how to make the business last.   I would love to help you out fam, help you avoid being stuck with some of those pitfalls so many entrepreneurs fall into. I fell before and got back up, and I can teach you how you can avoid those mistakes so you can get to where you want to be faster than you would if you go in blind. Just send me a DM @pena and let me know what you are struggling with on your business and me and my team of experts are ready to help you out!

Are you stuck trying to grow your IG and get clients for your business with no results, fam?   Don’t worry! I got some tips for you.   If you are posting content non-stop and still have trouble growing you may want to try collaborations and influencer campaigns.   If you are not as concerned about growing your account, on the other hand, there are also ways to get clients leveraging other people’s accounts.   Promotion campaigns can help you connect with influencers and their followers so they get to know you and your products and services.   The best thing about working with influencers is that their audiences know, like & trust them. That endorsement is extremely powerful.   So try it out! Find partners to collaborate with, use promotion posts, get your name out there! And don’t forget to tell me @pena so I can be the first to know when you’ve started bringing in the followers and sales!

How many of you have a business fam? Or are starting one? If either of those questions apply to you I’m going to drop a bomb here for you.   What do you think are the main problems business owners and entrepreneurs struggle with?   Hint: It’s not something that comes to mind right away. It’s often those little things that you overlook until they become a big problem.   I know for a fact that I struggled with focus for a long time, I jumped from one thing to another and never really focused on only one. Don’t waste your time on starting 5 businesses at the same time if you won’t be able to manage them. Even if it’s just a single business, you need to focus on your specific audience and potential customers. Don’t try to expand too fast or it will come back to bite you.   And speaking of time I really recommend you work on building your team. A single person can only do so much. You can’t work on getting clients, making content, delivering for your clients, do your finances, etc. by yourself. Find somebody that specializes in the things you need.   Do you need to run ads? Instead of trying to learn them from scratch and doing everything else at the same time hire a specialist. You as the CEO need to focus on setting a direction and making sure everything works as intended, you can manage your team but let them do their thing while you do yours.   I don’t want you to waste your time fam. I would love to help you grow your business so you don’t get sidetracked and waste hours, days, maybe even months before things start taking off for you. Please, shoot me a dm on Instagram @pena and let me know what business you are in and how I can help you succeed.

My business thrives on Instagram. It helps me connect with other entrepreneurs, with all of you that are part of my community and with anybody else that is looking for the kind of help that I can offer.   But you don’t HAVE to use Instagram. I know some of you probably have put much more time and effort into Facebook or maybe even LinkedIn.   So I’m sharing with you the secret method I used to start creating content that attracts people and helps you connect with your ideal community and clients.   This is what I call the 4 pillars of Instagram but they apply to all social media platforms. It’s the art & science of social media.   So if you have just started posting selfies and that hasn’t worked for you follow these tips and start rocking social media, once you got that step down start using it for your business as well, and shoot me a DM on Instagram @pena so I can better help you start growing your business!

Social media is a great tool for every business to put themselves out there and interact with their community. And that word I used is key, community.   If you just see social media as a numbers competition and only want to have bigger numbers than your competitors you are already losing the game.   You want to reach out to an audience, turn them into followers and turn those followers into a community. That’s where the magic happens.   And your community doesn’t have to include only your ideal clients, you can actually build relationships with others in the business as well. Find key people and accounts you can partner and work with, that will make your life easier.   And even if you are a business and want to get clients never neglect your community and content, a good relationship with your community and great content are the foundation of your business presence on social media.

I tell you to use social media for your business a lot, and some of you have asked me how to actually grow your social media. Don’t worry, I got you fam!    We all know that content is king, if you don’t have content it’s the same as not having social media. However having bad content is actually worse than having no content at all! The algorithm sees your stats, it shows people the content and if your content is bad the algorithm will stop showing your content.   The key here is to use the algorithm in your favor. Since the algorithm wants to show content that people want to see then you need to understand what that content is and make similar content so you grab people’s attention.   This is where your #1 tool comes in. It’s market research!   Study the content that people like and model it. If it works for others it will work for you, find what makes a certain post funny/impactful/etc. If you understand why people loved it you can make your own content based on those principles and people will like and share your content as well.   But I want to give you a freebie on top of what you can do, so let’s just jump into the #1 tool that Facebook itself gave us. Just think about it for a moment, the best tool on instagram for driving sales to your business is also one I see a lot of people don’t really take advantage of. That is Instagram Stories.   Instagram Stories have a lot of useful tools to drive engagement: polls, questions, and the best of all, swipe up! Have you used Instagram Stories to drive sales for your business? If you haven’t yet, send me a DM @pena so I can help you make money by using Stories.

If you think about social media for business, which one do you think is the most powerful you can use? If you have been following for a while and predict I’m going to say Instagram you are 100% correct. But hold on, I’m not being biased here, there’s a good reason for me to say that!   First of all, Instagram offers something that no other platform offers right now. Ease of access from the content to the offer.   Think about it, you can run a story and with a simple swipe up people can get to your ecom store or your funnel. If you want to do that on other social media platforms you need several clicks, and in marketing you want as little friction as possible for your customers.   And while we are talking about stories, those are a big plus as well!   Tools like polls, questionnaires, etc can really help you deliver your message and interact with your community. That’s something that social media like Youtube doesn’t offer. The interaction game on Insta is just too good to pass up!   Are you using Instagram for your business? If you aren’t let me know why not and make sure you start now! Don’t leave money on the table, I want you to succeed and Insta is the best tool you can use for your social media right now!

I’m starting strong today fam, it's a big question time. What are you working on? Is it your business? Maybe social media? Those two are the things people ask me about the most and there’s way more in common between them than you might think.   The very first point in common is market research. Would you open up a business without knowing if people are even interested in what you have to offer? Information is the key here, the more you know the better.    If any of you are familiar with the Art of War you should know that knowing yourself, knowing the enemy and knowing the battlefield will help you become the winner. In this case the battlefield is the market, what do people want? The enemy are your competitors, what are they doing for clients to choose them? And of course you have to know yourself, is this the correct business for you? Or the correct niche for your social media?   Be smart, plan your moves ahead of time and be ready to pivot and make changes if things aren’t working out. But don’t give up easily, there will be difficult times, I know all about it, there was a time when I had to survive based entirely on granola bars and water, I couldn’t even have a complete meal for a few days.   I don’t want you to starve or go through rough patches if you can avoid it though. I had no mentors at that point in time so I made some mistakes and poor decisions, things changed once I started hanging out with the right people and learning from them. And I want to help you with your business too. Shoot me an instagram DM @pena and let’s talk about your business and how you can get on the path to success without having to starve like I did.

Today I’m sharing with you the ugly bits from my past, and I’m not talking scandals or hot takes here. Some of you may not know this but there was a point in time I could only eat a granola bar and drink water per day. That is one whole granola bar per day, if that’s not broke I don’t know what is. I was completely in ruins but the moment my life started to turn around was when I started networking and collaborating. There were so many opportunities that came to me because I started to offer value for free. Free is not for everyone though. And I don’t mean you shouldn’t do it. The question here is who is your market and what’s your brand? Find something that you are good at and people are willing to pay for, then start offering some free advice in the places where the people you want to network would hang out. I offered marketing advice on Facebook groups completely for free! I chose specific Facebook groups because there were real business owners there, they were my target audience. My personal branding was an expert on Instagram Marketing, they wanted help marketing on social media and I was the expert so we worked together like that. That’s my story though, you need to build your own. To start doing that, think hard about what your brand is, what you offer, and what kind of people want what you offer and are willing to pay for it. That’s the basics of business, it doesn’t matter what service you offer, if it’s good and in demand you can use the same strategy. So go ahead to Instagram and find me @pena, send me a DM and let me know what your business offers and me and my team can definitely help you position yourself so you can find your dream clients.

Hey fam! I’m bringing you today an older 1 on 1 call I had with Chuckie Snider. He is one of the most engaged students EVER in the FB student group and he started rocking it once he went hard on Instagram. The most important reason I wanted to share Chuckie’s insight with you is because he is the kind of proactive person that really chases success and doesn’t get discouraged by obstacles. Just listen to him! He knows what he struggles with the most and focuses on what he is good at. And sometimes, if you aren’t sure, you just need to go at it. Don’t focus too much on making everything perfect, just start and improve as you go, you can’t predict all your obstacles so there’s no point in trying to avoid them before you even start. That’s the key I want you to take away, listen to Chuckie, learn from his experience and build your own empire!

I know I’ve been talking to you about Instagram and business for a while, there’s a good reason for it and here’s why.   A lot of influencers are broke because they have no idea how to earn money and how to budget it.   And a lot of businesses struggle with getting customers.    What I want you to learn is a bit of both sides. I want you to succeed and for that it’s way better to know enough of both to start bringing in the money.    If you are an influencer with a big following but struggling then it comes to money pay attention to the business info I deliver. If you have a business and want to connect with the people you will help pay special attention to how to use instagram.   I don’t want you to be broke, let’s work on it and start growing our communities and earning that money!

I want to ask you a very important question. Are you using social media? And the follow up is even more important. How are you using social media?   There are right ways to do it and bad ones as well, you HAVE to be intelligent about it. Start by setting your goals, are you using social media for your business? To form a community? Or maybe you want to grow an account and turn it into a business?   Now that you know what you want to achieve, start taking the first steps. Research the market, make good content, be consistent, network. Remember what I mentioned earlier about your goals? If it’s not an account for your business you can be a content curator. Find the best content and put it all in one place, and don’t forget to credit the original creator!   If you have a business you can use social media to make it known, get to know your audience, build trust, and for a relationship with them. If you just want to have an account with a lot of followers these tips work as well!   I would really love it if you reached out to me on Instagram, shoot me a DM and let me know, what are your goals for your social media? I would love to help you achieve them!

Be honest with me fam, how many of you are working on your business? Freelancers count too! If you aren’t working for yourself yet there’s no problem with that, that’s ok. The thing I want you to learn today is that you don’t have to do everything yourself. I fell into that trap, I tried to work on my business, respond to my DMs, my emails, create my content, do everything myself. That left me stressed, with no time for myself and the moment something went wrong I would have to drop something else to fix it. The solution? Hire a team! Find somebody that can help you with the hiring process as well, that way you don’t have to focus on it yourself.  Find somebody else to do customer support, hire experts to work on the tech side of things so you don’t have to waste time learning and trying to set up and fix everything on your own. Content creators are also an important hire. Don’t waste your time editing, designing, planning and double checking everything yourself. Now, this step isn’t for everyone, if you are just starting out you can take your sweet time and learn the basics of everything, work your way up. But there will come a time when it will drive you crazy, you will not have time to do everything. That’s when you know you NEED to hire a team, going solo will not cut it any more.  And you get bonus points if you prepare for it earlier, don’t wait until the very last minute to fix those problems and get a team working with you. Now go out there and crush it fam! And let me know when your business is growing, I’m cheering for you!

I know I always tell you that Instagram is THE place to do business online. I’ve shared my own journey with IG before but now I’m sharing with you the foundations I used to grow my account and my business so you can use them for your own success. I will openly share with you my four pillars to Instagram Success. These are the foundation on which you can build your empire and start earning money online by using Instagram for your business. I wish I could give you an easy way to achieve your goals but I can’t. Every account is different, there are so many niches and so many types of content out there that there’s no magic formula that works for everyone. That’s the reason why I have my four pillars. I may not be able to tell you of a magic post that will get you thousands of followers but I can sure teach you the formula I use to create content that hits the spot and gives the best results. Take the tips I’m sharing with you and run with them! I’m looking forward to seeing your success. Also feel free to DM me and tell me how you are using Instagram for your business and I might be able to help you get a boost there as well!

Today I’m going to share with you some of the less known secrets about making money, it’s the kind of stuff people don’t talk about often. Online business has become especially important now in 2020. Even the big businesses have had to take everything online or risk shutting down. Don’t fall behind the trends and stay competitive or you won’t be able to stay in business! Some of the most important details I want to learn from this episode are to focus on the next step. Getting to 6 figures per year is completely different from 7 figures, 8 figures is a completely different beast too. Focus on taking one step at a time but keep moving forward and you will have an advantage over the competition!

Welcome back fam! Today I bring you the man, the myth, the legend, Alex Hormozi!   For those who do not know him he is a legend in both fitness and business. Alex went from college graduate to gym owner and it really took off from him after that. I’m not going to spoil you the whole story here, he will tell you more himself if you listen to the podcast.   But you are not here just for a story, are you? You want to know the juicy bits, all those details about how Alex earned $100 Million in just 3 years. Well don’t worry fam, we got you! Alex is sharing the secrets that brought him step by step from college graduate to successful business coach for gym owners.   And here’s the important part. Your niche doesn’t matter, this will work even if you aren’t in the fitness industry. You can take this and run with it, they are the building blocks that can help you grow a business with a stable foundation and scale it to a multi million dollar behemoth.   The real question is, are you willing to pay attention, learn the secrets and take action?

Hey fam! Today I’m sharing with you an interview I had with Ian Lenny a while ago, he asked some very interesting questions so I thought this would help you guys out.   Instagram changes their algorithm all the time, some strategies for growth may not stay relevant for long if IG dislikes them and takes action against them. Some strategies don’t work anymore and if you use them you will hurt your account instead. Do your due diligence to stay up to date before using any software or trick, do your homework to make sure it’s ok and it will not hurt you.   There’s also the issue of language, some people do their business and have their main audience in another language, is that a bad thing? No, definitely not! Audiences in different languages may be slightly different from the ones in english but not to the point that Instagram will not work for you.    And I don’t want to spoil everything for you so you have definitely got to listen to the rest of the podcast episode so you know how Instagram can help you start a business or help you grow it if you already have one.

Hey fam, this time I’m sharing the groundwork you absolutely need to make it big in whatever you want to do. And here’s an important hint if you haven’t listened to the podcast and are reading this description first. What’s the difference between a professional athlete and somebody who breaks their new year’s resolution to get fit by the end of January? The key is consistency and fortitude. Rome wasn’t built in a day and neither will be your dream body, your business or any other goal you may have. Things take time and you need to be consistent with them, keep going and keep improving, you may not notice the changes day by day but they do add up over time and that’s what will get you closer and closer to your dreams.

If you have ever looked into digital marketing you may have found it overwhelming. There’s so much information and there are many different moving parts in it. You may find information on email marketing, SEO, Facebook Ads, Google Ads, etc.   Just pick one thing and start running with it. That’s my secret to his success. I have already mentioned how my goal was to be a professional soccer player, but the thing that changed everything was my decision to use social media so that scouts would discover me. YouTube didn’t work as fast as I was expecting but Instagram just blew up for me.   The path ahead of me took a drastic turn when I realized that Instagram was such a powerful tool. There are over 1 billion active monthly users according to the statistics, just think about it for a second there. BILLIONS. All of a sudden making athletics and soccer pages to be discovered didn’t seem such a wild dream.   But why stop there?   I studied Instagram, learned all I could about it, about content, about the tools it gave us. And eventually people started paying me to help THEM grow their accounts too. That’s when Instagram became my gold mine. I built an agency and started taking in more work and really loved it. And there’s a good chance you will find a business niche that you are passionate about and good enough at to sell your services.

In today’s podcast episode Josue talks with ODI. ODI is an affiliate marketer who makes money by marketing other people’s products.   During this talk Josue explains to ODI how he came from the Dominican Republic to the United States. Josue’s dream was to be a professional soccer player but as we all know his life took a drastic turn.   After a little background story from Josue we jump into the juicy bits. Here’s where you learn how to use instagram for your business.    And the best part is that you can use these strategies for any type of business, they all work on Instagram. So make sure you go implement the strategies to make your business take off on Instagram!

In today’s episode we have an amazing guest sharing his experience and business knowledge. Meet Alex Hormozi, who has made $100 MILLION dollars in the past 3 years in the fitness industry.   Alex shares with us his story going from a college graduate with honors to his journey as a gym owner and eventually being a coach to gym owners and helping them grow their business and help their customers better.   The road to growing your business and increasing your income is a bumpy one, Alex talks about just that. His own struggles in business and how he overcame them can be a powerful tool for anyone trying to scale their business.   Pay close attention to Alex’s story and his advice, that knowledge is priceless and learning from the mistakes he and Josue mention can really make the difference between making those mistakes yourself and overcoming those obstacles as they come.

How can an average person grow an instagram account nowadays?   A lot of people refuse to start their instagram accounts or get their business a presence online. The main excuse they use is that it’s too saturated or it’s too difficult to grow their accounts.   There are also people who blame the lack of growth on the algorithm or the competition. The blame game is one you can’t win. You aren’t fixing the problem and you are just making excuses to stay where you are.   If you just make excuses you will never improve, next time you think the algorithm is holding you back ask yourself, how can you use the algorithm in your favor? The competition is too difficult? What can you learn from them?   In this podcast episode Josue tells you how to leverage your strengths and cover for your weaknesses so you can make it and grow your accounts on IG. Take these tips and keep pushing forward!

In this episode Josue explains to us the blueprint he used to go from a broke dominican who wanted to become a pro soccer player to an Instagram market expert and millionaire at 25.   One of his most important keys to success was focusing on his skills and his network. That became the foundation for his business.   First of all is his skills. Josue focused on marketing and on the social media itself. Studying Instagram instead of just consuming it makes you different from the vast majority of users and lets you understand and use it to make money. He became an expert and as such he had a skill he could sell.   Networking is just as important. That’s the extra step from being somebody who knows his business and an expert who is known and sought after. Now instead of just knowing how to use Instagram you can become an Instagram marketer.   This is a longer episode than usual but make sure you pay attention and take notes, the value bombs you can find in this episode are through the roof and will put you one step ahead of the competition!

Jon Talarico is a well connected man, a master of networking who has built his empire twice over on the back of his networking skills and his mindset of not giving up.   In this podcast episode John shares his secrets to marketing with millionaires and even billionaires. This comes from a great man who can attract even billionaires. Yes, you read that right, BILLIONAIRES with a B.   Jon also shares with us his tips on having a winning mindset. How he went from being an introvert to being connected with celebrities like Akon.    So make sure you pay attention so you can learn how to network with millionaires and possibly even billionaires.

Social Media definitely has its negatives, here Josue mentions some of them so that you know what to watch out for.   Social media is addictive, it consumes your time if you let it. Be mindful of how you spend your time on it and you should be fine, just don’t let it take over your life.   The negativity! This one is much harder to control. There’s so much negativity online, from the haters to the exposures to all the bad things that are going on in the world. You can’t really stop it all from happening to you, people share what they want to share. What you can definitely do is block the people who are just trying to mess with you and frequent more places with less negative content to balance it out.   But don’t worry, it’s not all bad, there is so much good that outweighs the bad.   It builds your credibility   If you are a business owner you can reach out to your customers and engage with them. Even better, people actually search for you!   You can create brand loyalty by creating good content consistently.   You can use it for business and earn some money through interaction with your customers worldwide.    And many more advantages for you to discover on the podcast!

Back in 2017 Josue offered the chance to win $100 by pitching him good or services he may be interested in.   In this podcast episode he goes over the pitches he received, what they did right or wrong and how they can be improved.   Reviewing these pitches can be a chance to learn how to avoid common mistakes and make the perfect pitch for getting sales.   Some common mistakes to avoid when pitching.   Make sure what your pitch is for. A sales pitch is very different from a pitch to an investor.   Be realistic. A pitch that’s too good to be true probably is, don’t make excessive claims or you may lose the chance.   Make sure you are pitching the right thing to the right person. Selling an experience in a different city from where your prospect lives is hard, offering something the prospect has no interest in is the same.    Also, don’t sell sand in the middle of the desert. If you pitch marketing to a marketer you will only get a weird look, they can do the job themselves and if they can’t they wouldn’t be in business

In today’s podcast episode Josue talks about making a very important choice.   The choice is between longevity and vanity, how they can affect you and how you can identify them.   Vanity means not focusing on the right things and having meaningless relationships.   There are people who try their best to improve their appearance to trick others into liking them. The problem is when you don’t actually create the foundations for a solid relationship.   Deceiving others into thinking you are something you are not leads you nowhere and creates weak relationships. It is way better to be real and focus on yourself instead of a fake image made for people who don’t really care about you.   Longevity is all about investing, not taking.   This is the way to go. If you work on your relationships and on yourself you will create stronger bonds with people. This applies for personal and professional relationships.   Invest your time in people and they will invest back into you. Meaningful relationships can accompany you for life, fake relationships based on vanity break apart the moment you can’t maintain the illusion.

In this episode, Josue breaks down how today's actions will reflect later down the line.   Everything that has happened in your life chances is because of the decisions that you have made, and you have to take responsibility for them.    Something that you do today will reflect later down the line.   A student signed up for a program, and in 3 days he made 15k in profit. Before he became a student, we started to build a business relationship over the 7-8 months. He decided to take the next step and join our highest program, which shows the actions that I made earlier reflected on this person becoming a student who has changed his life.   Make sure that you do your research before you invest in anything, once you have done your research, make sure that you follow through to make sure you get the results that you are looking to obtain.   Don't join a program expecting something magical is going to happen. You have to make sure you are consistent for the next 6 to 12 months so that you don't end up complaining and move on to something else.   There is a saying that says, "the only thing that goes to waste is that which we let it go to waste."   Don't point fingers if you purchased a program, and it didn't work out for you. Remember, they have proven results, and you did your research, and you went through it and didn't apply what they thought, then that is your fault.   Some people quit before they complete because they feel overwhelmed.   Don't take shortcuts or make modifications to a proven process.   Make sure you follow the process and see the people that are there just like you and see their results before you give up.    At the end of the day, it is your responsibility.   Fall in Love with the process!

  This podcast will be talking about our fathers and leaders. How they teach us lessons early in life that shape us into the persons we become.    It’s very important that we make sure that if you see your children with anger issues make sure that you helped them with those issues early so that they don’t become aggressive people later in life.   I was bullied a lot early in life and I would always fight back, which was not good at an early age and fortunate for me my father was able to teach me self control.   Fathers are leaders and they lead by example. You take those positive lessons and you make sure that you do the same in life in order to make a positive impact in your life and in your family's life as well.   An example that is not good would be, a personal trainer telling you that if you don’t eat healthy you will have complications and yet they are eating fast food every single day. That just doesn’t make any sense.   Remember that you lead by example and the people that look up to you not only follow you by what you are telling them but your whole life. So you need to lead in all aspects of your life such as marriage, how you treat your kids, spouse, family, business, and employees. It’s not about making more money, but it’s about living a fulfilled life.   There are situations that are out of our control such as the Corona Virus but we still have to push through.   Remember that self-control and discipline can make a big difference at a very young age.   Life teaches us many lessons and those lessons are meant for us to grow if you take the lesson.   Stay on the right mindset.   So much Fire in this Podcast that you don’t want to miss out!

What COVID can teach us about our business   In this episode, COVID introduces new challenges to our businesses, but the businesses that planted the right seed 3 months ago are seeing money in the bank. You have to do the right things today in order to get the correct results tomorrow. Just like in life if you do the wrong thing there is a delay in consequences. You not only need to work hard, but you need to work smart, what I mean by working smart is doing the right things. You need to work hard and smart in order to see those results you want to see as a result of that smart work. Planting the right seed in the right place, the same as doing the right things at the right time. Made $11,000.00 in 24 hours Build your expertise and skillset to build your audience, if you have taken the right steps you will see the results and if you haven’t made the results that you wanted, make the necessary changes. Let go of your fears, an empire is not built overnight. Here are questions that you can ask yourself today to help you change and push forward towards your goal. Every morning when you wake up write 5-10 things that you are grateful for. Where did I win Yesterday? Where do you feel uncomfortable? What are your top 3 things to do for today? Start focusing on what you can control Plant seeds every day! Message the word Podcast on my Instagram.com/pena and I will send you a free gift.

The Algorithm changed and I lost all my followers what do I do now   There is so much noise that is going on. How do we bypass all that noise, if you have a small following no matter the platform to monetize and grow it as well. You need to work on your mindset or the way you think. People who pivot or make changes are going to win. Content has become more relevant and important. You can’t take the risk of posting any type of content. Build real relationships and that will make a difference in your business. Think beyond money. I also suggest you create custom graphics, use socialpotato.com to post content. Create custom cartoons similar to infographics, those are different and Engaging. You can hire us to create content since we also create content.  Just message me the word “content” on Instagram. What if you have to start from scratch? Invest in paid traffic and have a high ticket offer. Yes the algorithm changes, Pro tip, have the people turn ON notifications that way if anything changes those followers will continue to receive your content. Let’s do this!

Making money on Instagram four ourselves and our clients. Business is about simplicity and not about complexity. Using tactics and specific strategies for your business to implement on your following. You have to understand that your audience is not a number but are people or relationships and if you want to make money you have to treat them as what they are which are people. To be honest you don’t need to have a big following to make money. You need to also have a high ticket offer such as coaching, marketing or sales in order to make money. There are multiple niches that have been destroyed and are great opportunities to make money. Use the IG story webinar Story for your product and services and you will see people messaging you to tell them more information and closing them on a high ticket sale. This also works with affiliates. So in order for this to work you need to have affiliates and High ticket offers. Focus on building relationships. If you need for us to help you or You need more information on GSA. Message me GSA on instagram.com/pena for a free case study and we will also send you an application to see if you qualify for the program.