Podcast appearances and mentions of alex hormozi

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Best podcasts about alex hormozi

Latest podcast episodes about alex hormozi

Gym Secrets Podcast
Ep 370 Ownership To CEO

Gym Secrets Podcast

Play Episode Listen Later Jan 25, 2022 9:33


Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

Gym Secrets Podcast
Ep 369 This Managment Hack Took Me Years To Learn

Gym Secrets Podcast

Play Episode Listen Later Jan 20, 2022 9:55


Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

Gym Secrets Podcast
Ep 368 The 3 Most Important Lines In Your Business

Gym Secrets Podcast

Play Episode Listen Later Jan 18, 2022 8:55


Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

Gym Secrets Podcast
Ep 367 Our $10M Mistake

Gym Secrets Podcast

Play Episode Listen Later Jan 13, 2022 8:09


Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

Gym Secrets Podcast
Ep 366 This Is How My Mentor Set Up My Wealth

Gym Secrets Podcast

Play Episode Listen Later Jan 11, 2022 13:56


Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

Gym Secrets Podcast
Ep 365 Active Business to Passive Income

Gym Secrets Podcast

Play Episode Listen Later Jan 6, 2022 10:23


Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

Gym Secrets Podcast
Ep 364 Why I Don't Go Home For The Holidays

Gym Secrets Podcast

Play Episode Listen Later Jan 4, 2022 20:40


Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

Gym Secrets Podcast
Ep 363 I Changed The Entire Gym Industry

Gym Secrets Podcast

Play Episode Listen Later Dec 30, 2021 13:48


Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

#DoorGrowShow - Property Management Growth
DGS 151: How To Double Your Property Management Close Rate Without A BDM

#DoorGrowShow - Property Management Growth

Play Episode Listen Later Dec 28, 2021 19:17


Do you need a business development manager (BDM) to double the close rate and double the amount of deals and business you get in the property management space? Maybe you can't afford or find a BDM. Maybe you like doing it yourself or want to double the amount of deals faster. Property management growth expert and founder/CEO of DoorGrow, Jason Hull talks about how to get help closing deals for your property management business and selling people on using you for property management. You'll Learn... [03:22] Simple Secret: Get a sales assistant to help with follow-up to close more deals. [04:10] What would an assistant do? Schedule appointments and make calls. [05:00] Sales Assistant Requirements: Must love making phone calls. Must enjoy talking to people. Must enjoy connecting with people. Must be somewhat driven. [06:12] Onboard and Train: What are they going to do for you? Help you qualify people. [06:24] Qualifying Questions/Criteria: Where's the property? What's the address? [08:26] Preframe: Creates future emotional state, positive sales call/pitch experience. [10:25] CRM Follow-up: An assistant can take notes, make calls, and enter updates. [11:03] CRM Requirements: Needs to sort and track deals, opportunities, leads, sales. [11:55] LeadSimple: Initial follow-up for texts, emails, campaigns, workflows, and drips. [12:54] Process Street: Facilitates tenant and owner onboarding processes, checklists. [13:10] Calendly: Scheduling tool handles calendars, appointment settings, scheduling. [14:28] Zoom: Face-to-face sales is far more effective and video sales calls create trust. [15:37] Prospecting: Give good sales assistant scripts to start functioning in a BDM role. [16:34] Double-Barrel Close: Someone who does both sides of deals - finds and closes. Tweetables “It's nurturing these leads and opportunities to get them warm enough, to where they trust you, know you, and like you enough that you can get the deal closed.” “Having somebody that can help to nurture these along, follow-up, and get appointments scheduled can be really powerful and effective.” “Nobody wants to buy low value, so having an assistant can establish you as high value.” “This can eliminate the biggest time-suck in sales, which is all of the follow-up they can do. All of that follow-up for you.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive DiSC LeadSimple Process Street Calendly Zoom Alex Hormozi Transcript Welcome, DoorGrow Hackers, to the DoorGrowShow. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing your business and life, and you are open to doing things a bit differently, then you are a DoorGrow Hacker. DoorGrow Hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it, you think they're crazy for not doing it because you realize that property management is the ultimate high-trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I'm your host, property management growth expert, Jason Hull, the founder and CEO of DoorGrow. Now, let's get into the show. Today's topic came up on my group coaching call today. We were talking a little bit about sales, and I don't mean real estate sales. When I talk about sales, I'm talking about closing deals for your property management business, selling people on using you for property management, just to eliminate any confusion. My topic today is going to be how can you double your property management close rate without a BDM. A lot of people think, gosh I would need a BDM or I need a business development manager. I need somebody that's out there hustling and acquiring business. I'm going to assume you're doing the sales in the business or you already have a BDM or you have somebody, but you want to speed things up. You want to go a little bit faster. You want to double the close rate, double the amount of deals and business you're getting. I'm going to share with you a secret today, really simple. A lot of clients come to me and they're like, gosh. I just need somebody doing sales all the time, but I can't afford a BDM or I can't find one. Now, there is sort of this waystation in-between, getting a full-time BDM, offloading it completely off of your plate, and doing it yourself. If you're doing it yourself, you're probably doing it part-time. You're maybe dedicating two hours a day, maybe less. But you should at least be doing two hours, five days a week, which means 10 hours a week. Somebody is doing sales or focused on that side of the business. It's the lifeblood of the business. That means, you're at least a [...] part-time salesperson for at least 10 hours a week in your business. You've got at least that going on. Now, if you have that, this waystation in-between, really simple, you can't afford a BDM, maybe you can't find one, maybe you like doing it, you just want to go a little bit faster, and you want to double the amount of deals. One of the things I did when I got overwhelmed in my own business, back when I was doing all the sales, is I got an assistant. And they were like, what do you need? Well, I could use some help with the sales follow-up. Getting a sales assistant is this secret, this little waystation in-between, that can help you double your close rate. It can help you double the amount of deals that you're getting on. The most challenging thing in sales a lot of times time-wise is just follow-up. It's nurturing these leads and opportunities to get them warm enough, to where they trust you, know you, and like you enough that you can get the deal closed. Having somebody that can help to nurture these along, follow-up, and get appointments scheduled can be really powerful and effective. What would you have this person do? A good sales assistant, really, is just an appointment setter. They're calling these people up saying, hey, this is Jason Hull's assistant. He just wanted to get back together. When would be a good time? Do you have some time on Wednesday at two o'clock, or would Thursday maybe at three o'clock be better? What works for you? That would be really effective. Me, getting a sales assistant or an assistant that was facilitating this at the time back when I needed it really badly, helped me double the amount of business that I was able to acquire. My revenue doubled, my gross revenue in the business. So this could be very effective. The thing you're going to have is a really good sales assistant. Let's talk about the requirements. They need to be somebody that really loves making phone calls. This is a challenge nowadays because a lot of millennials and younger do not like talking on the phone. They don't like talking to people. There's a lot. They opt for text messaging, they rather send an email, so they're always trying to shift away from having a conversation, as if that's uncomfortable. You have to find somebody that actually enjoys talking to people. On a DiSC profile, they're going to show up as probably a high I, they're going to have a lot of conversational skills, they're going to like to talk or feel comfortable talking about themselves and with other people. They enjoy connecting with people. They probably also need a certain amount of D in the DiSC profile, which means they're somewhat driven. This is the stereotypical sales profile as a DI. Now, they can have other attributes. They might have some S for stabilizing, which means they want to take care of people. They don't have to be an aggressive, natural salesperson. They just need to be somebody who's comfortable making phone calls. If you find this person, now you need to onboard and train them. You want to make sure that this person, what are they going to do for you? They're going to help you. One, they're going to help you a little bit with qualifying people. They can ask qualifying questions. Hey, I'd love to get you on a call with Jason. In order to do that, he's really careful about his time. I've got a couple of qualifying questions just to make sure you're going to be a good fit. Does that sound fair? Then you say, yeah sure. Then you have some qualifying questions that they can ask. For example, if it's for property management instead of my business model, you would say maybe, are you current on all your house payments? Where is the property located? What's the address? What are your long-term goals? Okay, cool. I really appreciate you giving me all this info. I think this will be a really good fit. Give them some criteria so they can help with the prequalification question. What that does is it places you—who is going to be the closer—in a position of being kind of the sexy girl or guy at the bar. You're the one that gets to make a choice. Instead of them being the prize, it shifts. It's them realizing that hey, this person that I'm going to talk to—which is the business owner—is the prize. They don't work with everybody. They're careful about who they take on, which suggests they're high value. Nobody wants to buy low value, so having an assistant establish you as high value. Not only that, but assistants get a pass when it comes to follow-up because they're not the salesperson. Just by them being able to reach out and say, hey, this is Jason's assistant. He wanted me to reach out, it sets me on sort of a level of value that's higher because I'm an assistant. It will make you look even more valuable. Back when I got my first assistant helping with sales, that was almost my only team member. It was just me and I had an assistant, and I was doing pretty much everything. But people perceived me differently and they treated me differently when I would get on the phone with them. The other thing that your sales assistant can do is to preframe. Preframing or some might call this future pacing, but is really effective, like you having a better sales call or sales pitch experience. Preframe might look like this. Hi, this is Suzy, calling to get an appointment scheduled for Jason. I'm his assistant over at DoorGrow. He was really wanting to meet with you again to chat about X, Y, and Z. I think you're really going to love talking to Jason. That's a little preframe. Now, if you schedule a time, when's a good time? Thursday at 2:00 PM or would 3:00 PM be better? He has some time then. Which would work for you? Oh, not that? Okay, how about Friday? Giving them time is going to be more effective. Once you book a time, cool. You schedule that time, then you can use a preframe. They're going to say something like, Fred, you're really going to love talking to Jason. It's going to be an awesome experience for you. Bring your questions if you have some problems with your rental property, or in my case, your property management business. I think you'll really love what you're going to hear during that call. That's a preframe. It creates this future emotional state, they're imagining this while you're saying it, and they're far more likely to experience that one when they talk to you. Make sure that they're educated and trained in this art of preframing the call. Some sort of positive experience or outcome. They might even let them know future pacing. Yeah, he's going to get on a call, he'll talk with you about this and about this, and he'll talk all about our pricing, how things work, and what we'll do for you. I think you'll really be excited to hear what he has to say and how we're different from other companies. That's a really powerful, effective thing to do as a preframe. Now, they also can handle all of the follow-up in your CRM. But keep your CRM tight. Make sure all the deals have good notes, follow-up with people, making text and email as you if you want them to do that. Or they can reach out and say, hey, this is the assistant, and they can follow-up. They can feed all this data into the CRM. They can keep notes. If somebody says they're not interested, they can update that so you don't waste time. This can eliminate the biggest time-suck in sales, which is all of the follow-up they can do. All of that follow-up for you. Let's talk about some requirements to really make this work. What do you need? You already have somebody else helping you do sales, assuming you're doing this all by yourself. At the very basic level, you're going to need a CRM. You need some sort of sales CRM to keep track of the deals, opportunities, leads, and sales. Each of you can keep notes so that you're not stepping on each other's toes. You can see what communication has occurred, and you need to use it. You need to put in your notes from your calls and conversations. You need to mark this deal or opportunity at a certain stage. They know what the next stage is that they need to help move this towards, so that they can call and get an appointment scheduled, to move it to that next level. You want to be able to use this with your assistant and yourself. You need separate logins for this so that you could see who did what. The most common recommendation in the industry is LeadSimple. You can check that out at leadsimple.com. They really should be giving me some sort of affiliate, commission, or something. I've sent so much business over to them, but I don't get paid. But anyway, check out leadsimple.com. And tell them they should send me a kickback. I'm just kidding. Check out LeadSimple. I get really positive feedback. It's a cool CRM. It can initiate a phone call once a lead comes in to you, which makes it look like you followed it up right away, like you're just on top of things. Leads are only good for maybe the first 10–15 minutes, and then conversion rates can drop dramatically, maybe even 80% on a lead. It helps you with that initial follow-up, and then you can build out text message, email, nurturing, campaigns, workflows, and drips. LeadSimple also has kind of a process street, sort of clone that can facilitate some of the onboarding tenant and owner onboarding processes and checklists that you want to build in your business. So you're going to need a sales CRM. Another tool that I would recommend is that you have some sort of scheduling link. This makes it a lot easier to handle calendars, appointment settings, and scheduling, so get something like Calendly. I really like Calendly. You can check it out at calendly.com. They do have a free version, I believe, but you want to get Calendly set up. You can have some different appointment times. You can have separate links for these. I have a 15-minute, 30-minute, and 1-hour appointment link. My assistant knows initial things will be 15 minutes, maybe a lengthier call after that will be 30 or an hour, depending. They know at various stages in the sales pipeline to skip the scheduled, what kind of timeframe. You can also assign follow-up tasks in your CRM to your assistant instead of to yourself as a reminder. And it can be for the same day to (say) get them booked for a 30-minute call, or follow-up and see if they're ready to schedule another call with me for an hour or whatever. You can book that in using a follow-up task you can assign VA your CRM. So get the Calendly link. The other thing that I would recommend is face-to-face sales is far more effective. I would rather be on a call face-to-face on Zoom, so I would get a Zoom account set up. I believe Calendly has free Zoom integration during COVID. They set this up. I don't know if it's still available. You may have to have a paid account in order to connect Calendly to Zoom. Get Zoom. I believe there is a free version of that as well. I have a paid version because I like to be able to record calls to the cloud using Zoom, for coaching, and stuff that I do for later. You can integrate Calendly and Zoom, so they can book a call. They'll get the Zoom call details and they can show up. People are pretty used to face-to-face. It allows you to read and see their body language. It allows them to see yours. It creates trust and relationships a lot easier by using video, so recommend you try to have video calls, if at all, possible. That could be part of the preframe and the expectation set by your sales assistant. If you want to be able to leverage your sales assistant, somebody has to be dedicating some time through prospecting and growing the business at least 10 hours a week. A really good sales assistant, if they're not just doing inbound and follow-up, they might be able to do some outbound. If they are a bit more driven and they're comfortable kind of interrupting people and doing the prospecting side, you could also give them some scripts and have them start to function in a BDM role, and they can graduate to that. You can come up with a commission structure and you can give them half of the commission. You can give them half commission if they initiate or find somebody and then you close them. Later, you can graduate them to a full commission if they do both sides of the deal. Finding them and they close them. This allows you to use a strategy that I learned from one of my mentors, Alex Hormozi, which he called the double barrel close, where you have a setter and a closer, and it can be really effective. Anyway, that is my tip for today. Get yourself a sales assistant. Even if you want a BDM or you're hiring somebody as a BDM, it's a great way for them to start to learn your sales process, to start with the follow-up, to just help you go a little bit faster initially. And eventually they can graduate to being a full-fledged BDM. So, starting them as a sales assistant. That can be very affordable, even somebody just stepping in part-time to assist for an hour or two a day can do a lot of follow-up and probably double the amount of deals (at least) you're getting right now. If you need some help learning how to prospect effectively, you want us to help onboard or help you figure out your sales process, you want to help your BDM or sales assistant figure out how to prospect and help you grow your business, reach out to us. This is the stuff that we do in the DoorGrow & Scale Mastermind. I'm your host, Jason Hull. I hope this has been helpful. And reach out to us if there's anything that we can do for you. Let us know in doorgrowclub.com, which is our Facebook group. If you've gotten yourself a sales assistant and be curious, leave in the comments. As always on our iTunes, please leave us a review if these podcast episodes are effective for you. We would really appreciate it. That's it. Until next time, to our mutual growth. And I'm out. Bye, everyone.

Gym Secrets Podcast
Ep 362 What I Eat

Gym Secrets Podcast

Play Episode Listen Later Dec 28, 2021 17:36


Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

Gym Secrets Podcast
Ep 361 F End Of The Week

Gym Secrets Podcast

Play Episode Listen Later Dec 23, 2021 10:35


Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

Foundr Magazine Podcast with Nathan Chan
389: Foundr's BEST of 2021

Foundr Magazine Podcast with Nathan Chan

Play Episode Listen Later Dec 22, 2021 65:05


This year, we've conducted our best interviews EVER. In this epic roundup episode, we took our favorite moments from every interview this year and combined them to create: Foundr Best of 2021! That's right, in this very special episode, you'll hear valuable insights from:  Marc Randolph, Co-founder of Netflix, where he explains the surprising origins of the streaming giant. Tamara Mellon, Co-founder of Jimmy Choo reveals THE TRUTH around what it takes to build a global luxury label. Matt Pohlson, Co-founder of Omaze, on how his near death experience fuelled his outlook on life and business.   Joe Gebbia, Co-founder of Airbnb, on how they built one of the largest platforms in the world.    Ray Dalio, founder of Bridgewater Associates on how punching his boss in the face led to the creation of the world's largest hedge fund. Prerna Gupta, Co-founder of Hooked, on how going to #1 on the App store led to some of their biggest challenges in business.   Ann McFerran and Kevin Gould, founders of Glamnetic, on their advice for early-stage founders on doing things that DON'T scale! Tim Draper, Founder of Draper University on how he's shaping the next generation of leaders, and what it takes to become the next Elon Musk or Steve Jobs. Verne Harnish, Author of ‘Scaling Up' tell us about his experience in throwing a party for Steve Jobs, and how it led to the creation of the Entrepreneur's Organization! Alex Hormozi, Co-founder of ‘Acquisition.com', on why providing value is the key to his success- and how he's building his path to $1B. Dany Garcia, Founder of The Garcia Companies, on how she manages her entire empire. Want to build an empire? Then you might want to start studying Dany Garcia- she's co-owner of the XFL , produces blockbuster films with longtime business partner Dwayne Johnson, and recently launched a new fashion brand, GSTQ. Thank you all for such an incredible year- and make sure to leave a review if you got ANY value out of the last 52 episodes. Can't wait to see you all in the new year, for a whole new season of incredible stories, lessons and wins. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine  

She Thinks Big - Women Entrepreneurs Doing Good in the World
169 Five Key Business Books for CPAs from 2021

She Thinks Big - Women Entrepreneurs Doing Good in the World

Play Episode Listen Later Dec 22, 2021 6:44


Today I have the five books that I most often recommend to my clients, because I want you to be able to benefit from the excellent writing that's out there, that can help you move forward more effectively in your business.  These 5 books are straightforward, boot-on-the-ground practical advice for ways to improve your business.  I hope you find something to enjoy that will contribute to the transformation of your business, and lead to you living a whole and beautiful life.   Here they are:   The Business of Expertise by David C. Baker https://www.amazon.com/Business-Expertise-Entrepreneurial-Experts-Convert/dp/1605440604 Expertise increases value, and value improves prices. Improved prices allows you to reduce workload, which helps you get off the so-called hamster wheel.  It starts with (differentiated) expertise.    $100 Million Offers by Alex Hormozi https://amazon.com/100M-Offers-People-Stupid-Saying/dp/1737475731/ Once you have your differentiated expertise and a clear position in the marketplace, it's time to learn how to package and title your services, in a way that's appealing. Then you make offers, observe your results, and learn from what sells.    Atomic Habits by James Clear https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0593189647/ Being overworked with a “handle what's most on fire” strategy is guaranteed to thwart progress.  Integrating more effective habits throughout your business and your day will improve your output.    The Automatic Customer by John Warrillow https://amazon.com/Automatic-Customer-Subscription-Warrillow-2015-02-05/dp/B01MY26IQ8/ Once you have your expertise and position honed, your offers dialed in, and your own habits on repeat, it's time to get your customers (clients) on repeat.  Single transaction has its place, but recurring is where it's at, and The Automatic Customer (as well as my interview with Mr Warrillow) will help you create your first subscription service.    Pricing Creativity by Blair Enns https://www.winwithoutpitching.com/pricing-creativity/ Now that you have your services packaged, it's time to price them right. Underpricing is like gravity: a powerful force that will keep your business grounded. If you want to reach escape velocity, smart pricing is your rocket fuel.    …………   ***Want one piece of business strategy delivered daily to your inbox?***   Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list

Gym Secrets Podcast
Ep 360 Managing Talent To Drive Higher Performance

Gym Secrets Podcast

Play Episode Listen Later Dec 21, 2021 8:10


Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

Gym Secrets Podcast
Ep 359 How To Fix The Character Deficiencies In Your Life

Gym Secrets Podcast

Play Episode Listen Later Dec 16, 2021 18:04


Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

Gym Secrets Podcast
Ep 358 The 4 Highest Value Skills That Exist On Earth

Gym Secrets Podcast

Play Episode Listen Later Dec 14, 2021 10:54


Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

Gym Secrets Podcast
Ep 357 My Process For Making Huge Decisions

Gym Secrets Podcast

Play Episode Listen Later Dec 9, 2021 10:51


Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

Foundr Magazine Podcast with Nathan Chan
387: Why You Should Sell Less and Build an Undeniable Offer with Author and Entrepreneur Alex Hormozi

Foundr Magazine Podcast with Nathan Chan

Play Episode Listen Later Dec 8, 2021 49:24


Get ready for a crash course in bootstrapped sales, investing, and crafting an undeniable offer.    Alex Hormozi sold everything and left a consulting job to work in the fitness industry—that's when his love of business began.     Alex now has a portfolio of 7 businesses valued at $85 million a year, including acquisition.com, which helps service-based businesses scale and multiply profits. In his new book, $100M Offers: How To Make Offers So Good People Feel Stupid Saying No, Alex shares his lessons on crafting an offer to scale a business.    In this episode, Nathan and Alex discuss: Alex's goal to become a billionaire in 10 years How he went from losing money in his business to making $36 for every $1 spent Why he and his partner are giving away everything once they die His tiny market, big money process of finding niche markets Why you should sell less than your ability to sell Why rushing is the biggest mistake by young entrepreneurs And much more entrepreneurial advice...   Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Gym Secrets Podcast
Ep 356 Why I Work

Gym Secrets Podcast

Play Episode Listen Later Dec 7, 2021 15:22


Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

Mindset by Design
#334 Why entrepreneurs stay broke, stressed & full of anxiety

Mindset by Design

Play Episode Listen Later Dec 6, 2021 42:01


#334 Why entrepreneurs stay broke, stressed & full of anxiety What is driving you each day? Ask yourself again. Now what is the truth? There is not one emotion that is right to create success, but some of them might get you money, but leave you burnt out and ultimately empty inside. I voice over a clip from an incredible entrepreneur Alex Hormozi, and of course I have my own spin on this...   READY TO EXPAND  QUESTIONS? Let's connect and chat https://andymurphy.online/connect Step 1 Join the VIP list with Ryan Alford and myself in the https://www.theradicalformula.com Step 2MORNING BRAIN POWER https://firemind.me   Step 3 WRITE A REVIEW from your laptop https://podcasts.apple.com/.../mindset-by-design/id900646659   Step 4 Andy Murphy's Private FB Grouphttps://www.facebook.com/groups/andymurphymindset Step 5. LinkedIn https://www.linkedin.com/in/andymurphymindset   Step 6 Instagram https://www.instagram.com/andymurphymindset   LISTEN Mindset By Design Podcast Itunes https://goo.gl/3QfHqU Stitcher https://goo.gl/Xkdzi8 Spotify https://spoti.fi/2END4zI For Other Platforms https://andymurphy.online/podcast

The Fighting Entrepreneur
[VIDEO BONUS] How To Create A $100M Offer

The Fighting Entrepreneur

Play Episode Listen Later Dec 6, 2021 57:13


Join Anik Singal on this week's episode and watch his interview from the Copy & Funnels Summit with keynote speaker Alex Hormozi.   Alex is an entrepreneur, investor, philanthropist and the founder of Acquisition.com. He scaled four companies to $120M+ in cumulative sales across four different industries in under 4 years without taking on outside capital.   In today's episode, Alex dives into the secrets to creating a $100M offer.    Now, Alex's “secrets” aren't all that secret. But the way he simply lays them out, makes it easy for anyone to follow.    Join Anik and Alex on this interview to discover…   4 key concepts to directly impact your business & profits… How Alex converted a dead, money-losing campaign into one generating over 30-to-1 ROI with a simple twist… The most important thing you can to you offer - and why it will actually allow you to charge more & sell more   You can learn more about Alex at https://www.acquisition.com and pick up his book, $100M Offers on Amazon.

The Fighting Entrepreneur
How To Create A $100M Offer

The Fighting Entrepreneur

Play Episode Listen Later Dec 6, 2021 57:13


Join Anik Singal on this week's episode and watch his interview from the Copy & Funnels Summit with keynote speaker Alex Hormozi.   Alex is an entrepreneur, investor, philanthropist and the founder of Acquisition.com. He scaled four companies to $120M+ in cumulative sales across four different industries in under 4 years without taking on outside capital.   In today's episode, Alex dives into the secrets to creating a $100M offer.    Now, Alex's “secrets” aren't all that secret. But the way he simply lays them out, makes it easy for anyone to follow.    Join Anik and Alex on this interview to discover…   4 key concepts to directly impact your business & profits… How Alex converted a dead, money-losing campaign into one generating over 30-to-1 ROI with a simple twist… The most important thing you can to you offer - and why it will actually allow you to charge more & sell more   You can learn more about Alex at https://www.acquisition.com and pick up his book, $100M Offers on Amazon.

Gym Secrets Podcast
Ep 355 How To Sell Your Business

Gym Secrets Podcast

Play Episode Listen Later Dec 2, 2021 16:18


Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

Real Estate Espresso
BOM - $100M Offers by Alex Hormozi

Real Estate Espresso

Play Episode Listen Later Dec 1, 2021 6:43


Our Book of the Month is called "$100M offers: How to make offers so good people feel stupid saying no." By Alex Hormozi The core of the book is based on the notion of making Value-Driven vs. Price-Driven Purchases You can grow your business by three axes, more customers, selling more value, and getting them to buy more often. The simplest way to increase the gap between price to value is by lowering the price. It's also, most of the time, the wrong decision for the business. Getting people to buy is NOT the objective of a business. Making money is. And lowering price is a one-way road to destruction for most — you can only go down to $0, but you can go infinitely high in the other direction. So, unless you have a revolutionary way of decreasing your costs to a fraction of the competition, don't compete on price.

Gym Secrets Podcast
Ep 354 Eye Of The Tiger

Gym Secrets Podcast

Play Episode Listen Later Nov 30, 2021 15:44


Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

ClickFunnels Radio
Hormozis' How To Make 100M Offers - Leila & Alex Hormozi - CFR #599

ClickFunnels Radio

Play Episode Listen Later Nov 30, 2021 32:38


Listen close and take notes as Dave insists this may be one of the most important duos to appear on ClickFunnels Radio. Leila and Alex Hormozi have cofounded wildly successful businesses like Gym Launch, Prestige Labs, and ALAN. Currently they are partners and cofounders of Acquisition.com, the holding company for all their business ventures, which is responsible for over $100 million in yearly revenue across a variety of industries. Alex and Leila discuss Alex's new book, $100M Offers, a guide to creating offers so irresistible people would feel stupid saying "no". Alex also defines the four key components of true value and gives insight as to which two get underutilized by new marketers the most. Find Alex's new book on Amazon: $100M Offers Leila's YouTube channel - How to scale & flexible infrastructures Alex's YouTube channel - Monetization & customer acquisition Find their podcast, The Game w/ Alex Hormozi wherever you get your podcasts! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Gym Secrets Podcast
Ep 353 Create Things That People Never Stop Buying

Gym Secrets Podcast

Play Episode Listen Later Nov 25, 2021 13:36


Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

Gym Secrets Podcast
Ep 352 Finding The Constriction In Your Buisness Will Lead To Growth

Gym Secrets Podcast

Play Episode Listen Later Nov 23, 2021 8:33


Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

The Results Engine Podcast
TRE 193 - Alex Hormozi - 100 Million Offers

The Results Engine Podcast

Play Episode Listen Later Nov 22, 2021 43:43


Alex Hormozi is an American entrepreneur, investor, and philanthropist. He scaled four companies to $120M+ in cumulative sales across four different industries (software, service, ecommerce, and brick & mortar) in under 4 years without taking on outside capital. He is known for his expertise in customer acquisition and monetization. He also makes mistakes and candidly shares his painful lessons with aspiring entrepreneurs to help them avoid his pitfalls. He now owns a portfolio of companies that do upwards of $85M/year in revenue. He donates much of his free time to advancing equal access to education and encouraging entrepreneurship in underprivileged communities. Alex shares with Mike the equation for high ticket sales. Want to learn the answer? Listen up!

Gym Secrets Podcast
Ep 351 How to make a profit in 30 days with a credit card

Gym Secrets Podcast

Play Episode Listen Later Nov 18, 2021 9:04


Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

TwoBrainRadio
Chris Cooper's Best Books of 2021 for Gym Owners

TwoBrainRadio

Play Episode Listen Later Nov 18, 2021 19:57


If there's a business book out there, chances are Chris Cooper's read it. That's good news for you, because it means you don't have to guess which ones are worth your while. Here are Chris Cooper's top reads — books that actually made a measurable difference in his business — from 2021, as well as which ones you can stand to skip.Links:Incite TaxDriven NutritionGym Owners UnitedTimeline:1:49 – “$100M Offers: How to Make Offers So Good People Feel Stupid Saying No” by Alex Hormozi.3:06 – “Essentialism: The Disciplined Pursuit of Less” by Greg McKeown. 4:50 – “Steal the Show: From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for all the Performances in Your Life” by Michael Port.6:24 – “Think Like a Monk: Train Your Mind for Peace and Purpose Every Day” by Jay Shetty.7:40 – “The Dichotomy of Leadership: Balancing the Challenges of Extreme Ownership to Lead and Win” by Jocko Willink and Leif Babin.10:01 – “Beyond Order: 12 More Rules for Life” by Jordan Peterson.11:44 – “Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork” by Dan Sullivan and Dr. Benjamin Hardy.14:29 – “Get Different” by Mike Michalowicz.16:13 – The books you can skip from 2021.

The Marketing Secrets Show
What's the ACTUAL ROI from Podcasting (Answer Will SHOCK You!)

The Marketing Secrets Show

Play Episode Listen Later Nov 17, 2021 30:46


With everything we have to do... does podcasting really make sense? Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Russell Brunson: What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. We've got three special episodes for you. The first one, well, actually all three of them are with my guest host, Josh Forti. We're going to be breaking down some cool things. The first episode... What happened in the first episode? It was really good. Josh Forti: Yeah. We talked all about podcasting, why podcasting is important. Russell: Yeah, podcasting. So episode number one, we learned about podcasting, why we do it, how we do it, the reasons behind it, and a whole bunch of other things. If you haven't been doing a podcast yet, it's going to sell you on why you need to do one. If you have done one, it's going to show you guys why and how to amplify it, and why it's so important and how to find your best buyers from it. I hope you guys enjoy this episode. We'll cue up the theme song, and we'll be right back. What's up, everybody? Welcome back to the Marketing Secrets Podcast. Like I said today, the next actually couple episodes, I've got a guest host with me, which I'm pumped for. We actually did two podcasts. Well, technically, they were podcasts episodes for your podcast, right? Josh: Yeah. Russell: And I ripped them off for my podcast because they turned out so good. One is after the Atlas Shrugged book, Josh Forti flew out, and we did... How long? We went for... Josh: It was three and three and a half hours. Yeah. Russell: Three hours. Yeah. Josh: Three and a half hours, yeah. Russell: Going deep into Atlas Shrugged, which was really fascinating. I actually just reread it recently, so if you want to do Round Two, we should totally do that. And then, after I read Atwood and the devil book, I freaked out, and then Josh flew out and we did one there. So you guys who have been listening to the podcast are familiar with him and his voice. But I asked him, I love doing the podcast, but sometimes I fall behind, and my brother who does our podcast settings, "Russell, any episode today?" I'm like, "Huh." I don't even know what to think. I want someone to help come up with ideas so it's not just me. And so Josh went out to the community, asked a bunch of questions and the next couple episodes are going to be some fun conversations. So I'm pumped, man. And thank you for doing this. I know this you're doing this pro bono to hang out and just to help me out, so I appreciate that. And I'm excited to find out what people want to know about. Josh: Yeah, for sure. I love podcasting. That's my life. If I could do one thing, it would just be, have a show that we just talk all the time. So this is fun for me. It's like asking you to come hang out and geek out about funnels. So I'm super excited, though. It's going to be super cool, and dive in further, and pick your brain, and open up a new world that I don't think a lot of people get to see. Russell: Yeah. It's interesting, because I feel that when it's me doing my own podcast, I pick a topic, I go into it. But it's fun when... Yesterday I had a chance to speak at a virtual event thing, and I did my thing and in the end people ask questions. It just opens up a different side that you don't normally do. And so I don't do a lot of Q&A stuff. So I'm excited to... Josh: Yeah. It's interesting. Russell: And maybe this is the only time we do this. Maybe it's a huge train wreck, and this is the only time it happens. Or maybe it becomes a thing. We'll find out. Josh: We'll try to make it not a train wreck. We'll try. We'll do our very best. I think one of the big things though that I want to start with and kick this whole thing off is why you spend so much time with podcasting. Because here's the thing, man. You're rich. We all know it. You don't have to do this. You have this company that you could. We all learned at funnel hacking live, you turned down a billion dollar offer, so clearly you're not doing this for the money. And you've got a company. You've got a team. You've got all these resources. You could spend money on ads. You could do whatever it is that you want. Yet, somehow you are calling me up and are like, "Dude, I need to do podcasts." And to somebody who gets it, and I get it. I have a podcast. I dedicate time when it doesn't make sense. I put money into a podcast that doesn't make sense. On paper, I get and I understand content and putting it out there, and I've never been at your level either. I don't think a lot of people understand. Why do you do it, dude? Why a podcast? And why are you investing so much of the time that you have now, which is limited, I'm sure? There's a lot of people trying for your attention. Why a podcast? And why is that such a core, fundamental piece that you actually spend so much time on, when you clearly don't have to? Russell: I could probably, in fact, I'll probably give you four or five reasons, because there's not just one reason. There's a lot of them. And I actually, I remember when podcasting started. I was at at Armand Morin's BigSeminar, and someone was on stage, Paul Collier was on stage. He's like, "There's this thing coming. It's going to be the greatest thing in the world. It's called podcasting. And you're going to put these things in your ears and listen to people talk." I remember, "That's the stupidest thing I've ever heard. No one will ever listen to that." I just didn't get it. He's like, "No, this is the future." And I remember because I was my roommate at the time was Josh Anderson, some of you may know Josh, and Josh went and bought every podcast domain he could think of. And I was like, "You're dumb. That's never going to happen." But I do remember, "Well, if I ever did a podcast, I'd call it the Marketing In Your Car Podcast, because when I drive my car, I could record it. And I remember thinking that. And I remember I bought, at the time, Marketing In Your Car, and I did nothing with it for, I don't know, eight or nine years. I just had it. In fact, I even paid someone to write an intro song for it. So if you ever go back to the first episodes, the first hundred-something episodes, there was this really... At the time it was so cool, and now it's corny, but there was this theme song that some guy wrote for me. And I had it for five years, this theme song, and I never used it because I was like, "I don't get podcasting." Then in my business life, we had grown up my company at the time. We had a hundred employees. And then, the long story you guys have heard before, is the company crashed. Everything fell around, and it went from a 20,000 square foot office to 2000 square foot office. I felt like an idiot. I was embarrassed. My status was at an all time low. I was weird. And for some reason in that season of my life, I had this impression, "You need to start podcasting and talk about marketing." And I was convinced at this time I was the worst marketer in the world, because I had just crashed my entire empire. I'm an idiot. I didn't want to, but I felt this impression like now it's time to start a podcast. So I literally, from the ashes of my business, started this podcast, and I had at that time a four or five minute drive to the office. Okay, I can be consistent with this. It's going to happen all the time. I'm going to do it. So I got my phone out, I clicked record, and I would literally just drive to my office and I would just talk about what we were trying to figure out. "All right. Today, we're going in the office and working on this new offer, and this is what we're thinking and da, da, da." And then the next steps were, "Oh, we launched the offer and it worked." Or it didn't work. So we tried this. It was just me documenting. It's funny. I heard Vaynerchuk talk about, "Document your journey." And I didn't know. That wasn't a thing at the time, but that's literally what I started doing. And it was nice, because it was something that was so easy. It was easy to be consistent with. I think if I would have had to do a podcast where, for me, if I had a studio and a microphone, all those things, I probably wouldn't have done it because I wouldn't have gotten enough momentum to stick with it. But it was easy. And at first the way we set it up, we couldn't track stats, so we had no idea if anyone was listening, which was a huge benefit. Because had I known how few people were listening, I probably wouldn't have kept doing it. But I just kept doing it and doing it, not really knowing what kind of return was going to happen. It's funny now. I had someone, about a year ago, go through and start from the very beginning and listen all the episodes. I was trying to get some notes and trying to remember. And it was cool, because they started coming back, reporting. He's like, "Did you know on this day you talked about why you thought anyone who wanted to build a company over 10 million dollars in sales was a moron? You should never try to grow company that big. And then over here you talked about, you're never going to hire an employee again." All my thoughts at the time, which have morphed and shifted obviously. But it's this cool thing where I have this record now of this journey from the ashes to ClickFunnels and beyond. So it's been very special for me. Josh: Okay. Sorry. I want to continue down that path, I want to interject right there. The reason I started a podcast is because, literally, you told me to. You didn't physically be like, "Josh, start a podcast." But all your books, all your content, you're like, "Publish, publish, publish, publish, publish." And I'm like, "Okay." And so it started on Facebook. It started on Facebook Live, and then it grew. And then my friend Daxy, he is like, "Dude, turn it into a podcast. Way more people would listen." All right. So I have, I don't know, four or five hundred episodes now on my podcast that I have done with you and all these different interviews or whatever. But what I tell people is, and this is true in all areas of my life, I'm so blatantly honest on my podcast. I don't filter or mince my words at all. Shocking. Russell: You're filtered on Facebook and Instagram, you're telling me? Josh: Just a little bit. But what's interesting is one of the things that you pointed out there was you have this document. You have this record of exactly where you were at at the time. And so for me, one of the things... And this is bigger than just podcasting. When you're just blatantly honest with yourself and where things are at, and you just turn on the microphone and you just talk, you actually can go back and you can watch your progress. And you can see. Oh man, when I was 26 years old, when this happened, this is what I thought about life, or this is what I thought about this particular topic, or this is what I was learning here. When I'm building a funnel or I'm building something that I knew I worked on in the past and I talked about it, I can literally go back, and I can remember the struggles. And I think it was you. It might have been. It might have not been you. It might have been Gary. I think it was you, though. You were like, "Imagine if Jeff Bezos would've documented every single day or every single week building Amazon." How much people would pay for that. That would be so epically cool. That's what it's like. So I totally understand what you're talking about there. I feel like people are embarrassed to start, they're embarrassed where they're at now. And so they don't want to put it out there. I'll never forget Liz Benny. Obviously, you know Liz. She's amazing. I had her on my podcast. This is probably a year and a half ago. And she's like, "Josh, I've watched you grow so much." And I'm like, "Really?" She's like, "Oh yeah." I'm like, "How do you know?" She's like, "Because I listen to your podcast." And it was like, "Oh, this is a long term thing." It was at that moment that I realized it. Russell: Uh huh. For sure. It's interesting because, if I haven't publicly talked much about this yet, but I've been acquiring old books. I just bought this whole, literally, library of Napoleon Hill books and stuff. And it's been so fascinating because I'm reading through and these are the records of these people and their beliefs and their thoughts. I've got old magazines from early 1900s, late 1800s. I'm reading. I found articles from Thomas Edison, who were in the publishing these. I'm reading this stuff and it's so cool. And one thing, this is Russell guilt. In the Mormon church one thing they always talk about is, you need to keep a journal, so that way your posterity has this thing. And I've never been good at keeping a journal. And what I started realizing as I'm going through all the Napoleon Hill stuff, I'm so grateful that they wrote these things down and they have this journal. And I started from that guilt again. And all of a sudden I was like, "Wait a minute. I don't have a journal, but I've been podcasting now for seven years." This is my record. This is, when I'm dead, my kids or my grandkids or my posterity or people, whoever it is. This is how they're going to learn about me and figure out who I was. And hopefully I shortcut them some trial and error. Here's the journey I went on, but here's what I figured out. I can help them. I think all of us are always talking about wanting to leave an impact. I think my podcast episodes, I'm hoping these are my journals. These are my records. This is like what I just bought from Napoleon Hill. I'm hoping that this becomes something for the future generations that they can build their businesses off and their ideas and their plans. Because my podcast is... It's a marketing podcast, but I don't talk about marketing most of the time. I talk about my family and my kids, and I'm learning, and my personal development and all the things. Marketing is just the hook I got people in, but it's my life record. It's my journal, which is cool too. Josh: Yeah, that is super cool. It's funny. Quick side note, we have to shut down this indifferent theory, because Apple.... Russell: Just spell it different. Josh: Yeah. Believe me. We've tried some things. I'm not trying to push against the biggest company in the world. So anyway, we have a new name. I'm not going to say it yet, but it's coming. But anyway, in the last just couple weeks, I've had to pause doing podcasts. And it's weird because what you said right there is, "I don't keep a journal." But I know that I do keep a journal via that exact same thing. And it was weird. I went to my wife literally two days ago. And I was like, "I need you to, to help me create a system for the short term to be able to document my thoughts because right now I'm not doing it. And I have so many things that we're going through right now." So I totally get that. But I feel like there's got to be more than that. There's got to be another reason besides just the documentation process for the podcast for you. Russell: For sure. That's the first thing. Again, I got four or five that run in my head, so I don't know what the order they'll come out in. But the next one is eventually I wrote a book. And people were like, "These books are so good. How do you know all these stories?" And for me, I have an idea, and the idea percolates in my head for a minute, and I got to tell someone. So usually first person I tell is usually the podcast. I'm thinking about this thing and I talk about it. And so I tell the story the first time. The first time it may not even be that fleshed out. Then I get to the office and I see Dave over there. Dave's excited. I'm like, "Dave, check this out." And I tell it to him again. And then I tell someone else. And then I'm doing an interview and I say it again. And I tell the story four or five, six times, and I get better and better at telling the story. And then when I'm at a seminar and I'm on stage and I'm talking. I have no idea which direction I'm going. All of a sudden, this thing will pop up my head. I've told that story six times three months ago, and it appears. I remember Tony Robbins told me this. He said, "When I go on stage, I have a plan, but the plan, it never goes to plan. I start talking." And then he's like, "These downloads just come from God or from the universe, and they just show up." And for me, as I started podcasting and telling these stories over and over and over again, that's exactly what happens now. When I need something, I'm in a situation, I'm coaching someone, I talking, I'm on an event or a stage or something. I need something often that just, it appears when I need it. And I think it's because I didn't just think about it and forget about it. I think about it. I tell it on a story. It's published. I tell someone else. And then when I write a book, I've told the story 400 times. I know the best way to tell the story now. I've seen what people laugh at, what they don't laugh at, how to do it the right way. In fact, it's interesting, my next book is a personal development book. I've struggled with that one, because I don't have a personal development podcast. And I haven't tested these stories, these principles or these theories. I've been stuck, as you know. I sent you the rough draft eight months ago, and I haven't written a word since then. Part of it is I haven't had a chance to flesh these things out. So it gives me idea to flush out my ideas is another one of them. Another one that's interesting... I don't know the exact stats, but I read it somewhere. I think I talked about on Traffic Secrets.I put it in there. But conceptually, they talked about people who are podcast listeners versus the rest of humanity. And I'm going to tell you about the stat, and I'll tell you how the practical application of that stat, which is really fascinating. So the stat was something like the average person who listens to the radio makes, I don't know, $60,000 a year. And whereas the average podcast listener makes $120,000 a year. So the people you are getting and acquiring, they are people with more spending power. They're more affluent people that are the kind of people who are trying to develop their brain, their minds, things like that. They're more likely to buy a course or software or a Mastermind or things like that, because they're the kind of people who aren't just listening to the radio to numb themselves. They're listening to audio to grow. That's the fascinating thing that you're getting a better caliber customer who are listening. Number two, you are getting them in their most intimate moments. When do you listen to a podcast? It's when I'm working out and I'm by myself and it's me and them, and I have their full attention. I'm not listening to a podcast where I'm writing an email or texting someone. Or I'm in the car driving. I'm getting access to their brains and their minds in their most intimate moments. But it's just me and them. Even video. Josh: It's not even like that on YouTube either. Russell: Yeah. I'll watch a YouTube video while I'm cooking dinner, while I'm doing five other things. Josh: That's super interesting. Russell: I don't listen to podcasts with my kids in the room, because they're going to ask me a question. They're going to mess it up. It's when I'm separate and it's just me and them and that's it. I have a different level of intimacy with the podcast people that I'm listening to. So the higher quality customers, better level of intimacy, and then the practical application. The first time I really got this, it was after I launched my Inner Circle the very first time. And again, it was funny, because I always told everybody I never money on my podcast. I'm doing this podcast, I'm not making any money from it… And as I did it for four or five years, and I launched my first version of my first version of my Inner Circle, and we had a point where we had about 33 people in it paying 25 grand. And I remember at one of the events, somebody asked, "How did you guys bump into Russell?" And all of them were like, "Oh, I saw something, but then I got on this podcast, and I listened to him every single day while I was working out for six months. And he kept talking about this Inner Circle and talking about this thing. He's going to get all these things." And it was fascinating. Almost everyone in the room, they didn't hear about my podcast. Podcast isn't good for lead gen. It's never. Josh: Yeah. It's horrible for lead gen. Russell: You can't just buy ads and blow up your podcast. But people find out about you. They plug in to your podcast. And the people who make that transition from, "I saw a book." "I saw an ad." "I saw something." And they make that transition where they actually get the phone out, subscribe, and then plug you in. Those become your best customers, your highest buyers. They're the best. And so the practical application is yes, by doing this podcast, I'm taking... And I talk about this in Expert Secrets. And actually my Inner Circle meeting last month, we talked a lot about this. We talked about creating a new opportunity versus an improvement offer. And for the most part you want to create new opportunities. That's what gets people in the door. And I told everyone, your value ladder should be this new opportunity. There's opportunity stacking. The back of the value ladder, there's one section that's saved for people with ambition. New opportunity is all about getting people who have a desire to come in. But people with ambition, and the percentage of your audience is small. The percentage of people who have true ambition, it might be 15 to 20%, maybe. Josh: Yeah. Russell: But those are your most ambition. I told them my Master, I didn't sell you guys new opportunity. Do you want to come to Boise and talk to other entrepreneurs? Or are you going to get better and stronger and smarter, all the ER words? You guys are the ones at the top of the value ladder. You are ambitious. So I'm not selling you new opportunity. I'm selling you guys improvement. And it's the hardest thing to sell, but it's what one tier of your audience wants. I feel like same thing, the people who are listening to your podcasts, these are the people who want improvement. These are the ambitious ones. They're not the tire kickers. And so it's the best way to convert people in their highest ticket backing things as well. Josh: Yeah. And I also think, one thing that's very important to point out, I think here, is the style slash type of podcast that you particularly create. Because I've studied a lot of different podcasts. Joe Rogan obviously is a big inspiration of mine when it just comes to creating content or whatever. But what's interesting is that the type of content that a Joe Rogan creates, or that even a Logan Paul or any of the bigger mainstream podcasts, oftentimes it's much more for entertainment. And Joe Rogan, I think, maybe is the blend between the two. But a lot of podcasts, they're not specifically for solving a very specific problem. And so what I always say about specifically the type of podcast that you create, you or Steve or whatever, your type of podcast is horrible for lead generation, but is amazing for lead education. It's because once they're in there, you have that. And what's interesting is one of the times that I listened to your podcast most... I'm going to let you guess. I'm sure you're not going to get it. But what do you think one of the times I listened to your podcast most? Russell: When you're driving somewhere in your car. Josh: That's a time. Yeah. But it's when I'm in pain. When I have a specific pain around my funnel, I will literally go, "Russell has this podcast. He's got all these episodes. I bet you he's talked about it." And so I'll literally go on my phone and I'll keyword search for different things. And I'll specifically go. There was one time I was listening to, it was something about a webinar or something, and you were talking about how you wrote your headlines and basically how you came up with your framework for it. And I remember you did that one time. And so I was struggling with it, and so I literally searched it and I did it. And so the type of podcast that you create, in my head there's two different ones. There's one for entertainment. And then there's one for education. And you create one specifically for education. And when you do that, that's the type of podcast or that's the type of content that literally goes and educates your member. And when you have that, a hundred percent, my top buyers, anybody that gives me top dollar for my stuff, they all listen to my podcast or have been on my podcast and I'll pull something out of it. They're always the ones that pay the most money. For sure. Russell: For sure. It's interesting too. And there's, as you said, a lot of formats. When I did mine, I did a short form for a couple reasons. Number one is it was my drive to the office, so that's how it started. But number two, I love Joe Rogan and I probably listen to one of his entire podcast ever. Josh: Oh my gosh. I probably listen to a hundred of them at least. Russell: And I get overwhelmed, because each one's four hours long and there's all these different people. Everyone keeps talking recently about the Jewel one. "It's the greatest thing in the world. You've got to listen to it." Four hours. I could get a whole audio book, the entire book done in four hours. Is that worth the investment? I don't ever want to dive into it, because it's so big. Whereas mine, again, someone's in the car and only got a 10 minute commute. Boom. Throw it in. They get an episode. And then what happens is they get hooked, and then they'll listen for four hours. So it's different though, because if Joe Rogan's were broken up into even 20 minute blocks, I would probably listen to all of them. Josh: YouTube Joe Rogan clips. It's Joe Rogan experience clips. And it's literally 20 minute episodes. Russell: Oh cool. Josh: So if you ever want to. Russell: That's probably what I would do. And I think it's interesting. And then also another nice thing about short form is people come in, they listen to one... And I get this all the time. People are like, "I got your podcast, listened to three or four episodes, and I loved it. So I started at the very beginning and I binge-listened to all of them." It happens all the time as well. Whereas Joe Rogan, you're not going to binge-listen because that's 65 years worth of content you're going to go through. Mine, they're short. I'm going to go to the beginning. And they start and they binge listen. And then they've gone through your journey with you. And by the time they show up, they know everything that you've ever said. And they're so much easier to work with if they've got that stuff. I think everyone needs... It's one of the things where you're not going to see a big return or not initially. But over time, if you're consistent with it, it's the best thing. And then obviously, I don't use my platform for this, but you do and I think it's brilliant. It gives you access to all these people. Whereas the interviewing people, you get access to people you can't otherwise. Josh: Doors open that you literally can't even understand simply because you're like, "Hey, I have a podcast and hey, I've got these couple other cool players on here. You want to come?" Alex Hormozi is coming on my podcast. I literally reached out to him, "I have a podcast." And a hundred percent, I'm going to admit something to you right now. I was like, "Hey, I had a podcast, and Russell's been on a couple times. You want to come on?" He's like, "I love Russell. Of course I'll come on your show." Russell: That's awesome. Josh: Crazy big doors that get open simply because you have a platform to be able to allow someone to use their voice as well. Russell: I remember, before Tony and I were super close, we met a couple times and stuff, but I remember he was doing some launch. I remember Lewis Howes and him did a big interview. And three or four people they interview sound so annoying. Why is Tony hanging out with these people and not me? And now all of a sudden, I had the ahas. "Lewis Howes has got a big podcast. Oh my gosh. Okay, I need to be able to offer my platform to him to get in that door and really build that relationship." And that's one of the powers of it too. You have a platform, now you've got ability to access people you can't otherwise. As you know. Josh: All right. Two rapid fire questions here really quick. Because I want to move on to the next topic to keep us on track. But number one, what's the Joe Rogan episode that you listened to all the way through? Do you remember which one it was? Russell: Oh, I do know. Yeah. And I actually hate that I listened this one. It was the Gary Vee one. Josh: Oh. Yeah. Russell: And the reason why I listened, because I want to be on Joe Rogan's podcast someday. And I want to see what Gary talked about because... As you know, Gary and I have a... He probably has idea who I am. Josh: You have a light beef. Russell: We've got an interesting relationship. He's not my... Anyway. I've got to make sure I'm the next internet marketer who actually does a better job. Josh: Okay. Two things on that. One, anybody listening, I'm going to do this, so don't take it, but I'll beat you to it. If you ever can get Russell Brunson on Joe Rogan, that's a great Dream 100 gift right there. That would be amazing. Secondly, I've listened to so many episode of Joe Rogan. One of my favorite ones is actually with Kanye. I know everyone thinks Kanye's an idiot. But if you can, that's five hours. It's insane. It's one of the most intense episodes I've ever listened to. But one that is a must-listen to, seriously one of the best podcast episodes ever done is his first interview with Elon Musk. If you ever get the chance, just sit down and listen to it. It's three or three and a half hours, but understanding that dude's mind, Elon Musk, you will not regret that three hours of your life. It was a fantastic episode. So that's the one. Russell: Very cool. Josh: Okay. Last thing here before we move on, are there any other points that we didn't cover about why someone should have a podcast? Wrap up, make your closing arguments around why somebody should go setup a podcast. Russell: The last one I'll say, and I quote Nathan Barry, actually, in Traffic Secrets. And I'll probably mess up the quote, but it was interesting. He talked about how... I think the title of the blog post I share is, You Got to Publish Long Enough to Get Noticed. And he talks about how for most of us there's so much content out nowadays. There's all these things. It's hard to know what's going to be good. 5,000 podcasts launched today. How many Netflix episodes, all sorts stuff. He says most of us find out about a good show at Season Two or Season Three, because of this, we waited to see, our friends talked about it. All of sudden it gets a breaking point where everyone's talking about it, and then you become this overnight success. It's interesting. He said you have to publish long enough to get noticed. And I think that's the biggest thing to understand. Especially most people who are getting started and they're so scared. "I'm going to look like an idiot." "They're all going to make fun of me." "I'm just a beginner." Blah, blah. All these different excuses. The good news is, at the very beginning, no one's listening. Josh: No one's listening. Russell: It doesn't matter. Just do it. This is your chance to actually find your voice and learn how to speak and tell stories, and all those things. No one's listening. And if you keep doing it, I tell people all the time, if you publish consistently for a year, that doesn't mean once a month for a year, daily for a year, or three, four times, five times a week consistently for year. Two things will happen. Number one, you'll find your voice. Number two, your audience will have a chance and have enough time to actually find you. And so it's going out there and just setting it up, the ROI. And I'm a big ROI. You look at my DiSC profile, my number one value is ROI. If I can't see the return on investment on something, it's hard for me to do. It's why I struggled in school. It's why I struggle in awkward conversations. Because I'm like, "What's the point of this?" I don't get it. Podcasting was hard, because I didn't know what the ROI was. And luckily again, I didn't see the stats for three years. Josh: Is that how long it was? It was three years? Russell: Yeah, before we figured out how to get the stats on it. Josh: That's crazy. Russell: But because of that, because I didn't know what the ROI was, and I was just hoping and praying with faith that it would be good. Now I see the ROI. Now it's important. Now I do it twice a week. Regardless, it happens in the queue, in the can because it's that important. Josh: If your number one thing is ROI and you figured out the podcast is worth it, guys, there's your selling point. Go start a podcast already. Russell: Got a podcast. Let's go. Josh: Honestly, it's amazing. And it's so much fun too. You learn so much about yourself. And I think the one thing I'll say about podcasting is you've got to really find your own unique style. I was listening to, I know you know Alex Becker, but Alex Becker is probably one of the biggest influencers in crypto right now. Just insane. One of my friends who got his NFT, and he's up a quarter million bucks in three months. Just insane stuff. One of the things that he said is right now in the industry, everybody is trying to become an influencer. And so he says, "I see all these people trying to model exactly what it is that I do." And he's like, "I have no problem with you guys doing that because I get it." At the beginning, you don't know your voice yet or whatever, but he's like, "You'll never be me." And I won't use the language that he used. But he's basically like, "There's only one me, so eventually model me, do whatever you need to do. But eventually go find your voice. Go find your own thing, because that's why people are going to watch you. I'm going to make sure that you're irrelevant if you try to model me long term." And so it's giving you that permission to model somebody at the beginning, but then, people are not going to listen to you if they can go listen to somebody else that has the exact same style. So it allows you to really be yourself when you give yourself permission to just try different things. And at the beginning, like you said, no one's listening. Russell: Yeah. It's funny talking about modeling. I talked about this yesterday on a call I was on. It's fascinating because people, they're trying to copy or model somebody because they're trying to get those people to attract the right audience. And Myron said, "You don't attract who you want, you attract who you are." And so if you're trying to be someone else, you're not going to... Because you want those customers. It's going to be weird. I remember when we launched ClickFunnels, I was trying to be like all the other internet marketing guys, because I thought I was competing against Ryan and Perry and Traffic & Conversion. So I was trying to be more corporatey businessy, like they were. Wait a minute. That's not me. I'm not going to wear a shirt and tie on stage. I'm not going to wear a suit jacket. I'm going to wear my t-shirts and jeans. And I'm going to talk about my family and God and wrestling and things I'm excited by. And I don't care about agency, not that I don't care agency, but I don't care about... I'm going to speak to the entrepreneur, because that's who I want. Wherein Ryan and Perry, literally, one of their Traffic & Conversions were, "This is less for the entrepreneur, more for your teams and your staff." It's crazy now because you look at the... I thought we were in the same market, but as soon as I leaned into who Russell was, it's separated. And it's not that one's better or worse. They're different, but if you go to Funnel Hacking Live, it's my people. You're in the audience. Most of these people here are Christians, who are athletes, who've got kids, who are entrepreneurs, who are not doing this for the money, but doing it because they want to change the world. That's the overwhelming percentage of our audience. Not everyone. But as a whole we attract who we are. So lean into that, because otherwise you're going to attract people you don't like, and you're going to hate your life, and you're going to hate your business, you're going to hate your customers. But you put yourself out there, the people who do not resonate with you will leave on their own. You don't have to kick them out. They're be like, "Russell's annoying." I get people all the time, if I mention God on a podcast or anything, they're like, "If you're talking about God, I'm out." Sweet. All right. Bye. I'm good with that. I know people are like, "I don't believe in God, but I respect that you lean into it." They're cool too. But the people who are offended leave and the people who stick are the ones you want to hang out with anyway, because you attract who you are and not who you want to bring in. Josh: And I can talk about that topic super long, but I want to keep moving on the next piece here. Russell: That's it for the first episode then. Here with Josh on the Market Secrets Podcast. We're going to transition to the next one on the next episode.

Gym Secrets Podcast
Ep 350 You will stay poor if you don't understand this equation

Gym Secrets Podcast

Play Episode Listen Later Nov 16, 2021 14:16


Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

The Jordan P. Anderson Podcast
The Corny and ABSOLUTELY Profitable Secret to Naming Your Products… 🗂️

The Jordan P. Anderson Podcast

Play Episode Listen Later Nov 15, 2021 2:25


As digital creators, naming our product is sometimes the last and hardest step of launching.Here’s a Magic Formula for naming any product…It’s with M.A.G.I.C.M - Make a Magnetic Reason Why ✨What’s the shorthand, juicy, sexy version of the RESULTS you can deliver with this product? Whenever you’re looking for a reason with your customers, always look for the emotional benefit. Tug at their heart or soothe the soul.And F*cking Sauce it up!Weight Loss = BELLY-SHREDDERReading Speed = MACH-ONE Page-FlipperA - Announce Your Avatar ✨Tell me who this is for and exclude everyone else. Your customers like being in a club all their own, and it makes copywriting SOOO much easier.Crank open that Marketing 102 textbook you had to buy for $450 to find some of those “marketing persona” names.Ex. Soccer Moms, Buff Nerds, IPA EnthusiastsG - Give Them a Goal ✨Your customers are on a journey. Your product is an accelerator to that journey. Now tell them where they’re headed when they use your product.The easy, obvious examples: Feel fit, Lose 10 Pounds, Earn More Income. You get it.I - Indicate A Time Interval ✨Much like in copywriting - time is on your side. Either add some urgency in your product’s name or turn time into your very own benefit.Ex. Earn 10X Income in 10 Days or LessC - Complete with a Container Word ✨Didn’t know what a container word was, but it’s essentially the tack-on word you use to make this product sound more than just a simple PDF or Zoom Link. Action words, bro.Ex. Blueprint, System, Masterclass, Challenge.Credit to Alex Hormozi (@alexhormozi) and his book $100M Offers - https://amzn.to/3C31f7wJordan P. AndersonP.S. - Did you know that you can directly reply to these emails? (All replies are privately sent to my inbox)📧 If you're a Gmail user, this newsletter may automatically get routed to your "Promotions" tab. To avoid this, just drag the newsletter to your "Primary" tab — and you'll never miss a post.100% Typo Guarantee —This message was made with love, not spellcheck. No English teachers were harmed in the making of this email. Subscribe at jordanpanderson.substack.com

Gym Secrets Podcast
Ep 349 Price to Value

Gym Secrets Podcast

Play Episode Listen Later Nov 11, 2021 7:41


Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

Gym Secrets Podcast
Ep 348 Service Based Business

Gym Secrets Podcast

Play Episode Listen Later Nov 9, 2021 15:08


Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

Gym Secrets Podcast
Ep 347 Scariest Decision I Have Made

Gym Secrets Podcast

Play Episode Listen Later Nov 4, 2021 10:26


Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

Gym Secrets Podcast
Ep 346 I Make $3000 A Day With Hard Money Lending

Gym Secrets Podcast

Play Episode Listen Later Nov 2, 2021 10:35


Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

Growth Everywhere Daily Business Lessons
How Alex Hormozi Is Thinking About Building Generational Wealth

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Oct 29, 2021 36:50


We seldom have interviews on the show, but we're always excited to make an exception for remarkable individuals like Alex Homozi, founder and CEO of Acquisitions.com. Alex is an entrepreneur, investor, philanthropist, and author of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No and Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym. We hear from Alex about his company Acquisitions.com, how he developed a step-by-step guide for massively profitable gyms, and how he believes it's his duty to reinvest his wealth into altruistic initiatives. In our conversation, we discuss Alex's book $100M Offers and unpack three key examples that illustrate how to put together an irresistible offer. Alex breaks down the four key variables that create value for the customer, and explains how management consulting taught him to systematically approach a problem by interviewing experts. Alex also shares the story of how he met his wife and business partner Leila and how they embarked on a hugely successful business venture together. Tune in today for this engaging and informative conversation on entrepreneurship, risk, building wealth, and much more! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Introducing today's guest Alex Hormozi, Founder and CEO of Acquisition.com. [03:13] Learn about Alex's book $100M Offers: How To Make Offers So Good People Feel Stupid Saying No.  [03:48] How Alex's media plan utilizes platforms like Youtube and how he is scaling his business. [04:38] How Alex refined the model he uses to run his gyms: by trying something new every month. [06:06] Hear about the other books Alex is working on. [07:19] How Alex is using his process to help people by providing free resources.  [08:15] What Alex has learned from his background in SaaS and other fields and the concept of asymmetric advantages. [11:54] Alex breaks down three examples of how he put together a $100M Offers. [14:33] The importance of defining what value is for your customers. [17:47] How cutting down the speed of achievement creates value for your customers. [19:04] The four variables you need to master when putting together a $100M offer. [20:56] What Alex learned from management consulting. [23:57] Why Alex suggests consulting experts to improve your company, rather than a book on the subject. [25:38] How Alex structures his offers with guarantees around growth.  [27:29] How Alex met his wife and business partner Leila and how they embarked on a hugely successful business venture together. [30:01] Alex gives insight into how his portfolio is currently structured. [34:24] Alex's book recommendation and what has made a difference to Alex's life in the past year.   Resources From The Interview:   Acquisition.com $100M Offers: How To Make Offers So Good People Feel Stupid Saying No Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym Alex Hormozi on Instagram Alex Hormozi on YouTube Leila Hormozi on Instagram   Burning Wish Must-read book: Ready, Fire, Aim: Zero to $100 Million in No Time Flat        Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Marketing School - Digital Marketing and Online Marketing Tips
How Alex Hormozi Is Thinking About Building Generational Wealth (Must Listen)

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Oct 28, 2021 36:54


We seldom have interviews on the show, but we're always excited to make an exception for remarkable individuals like Alex Homozi, Founder and CEO of Acquisitions.com. Alex is an entrepreneur, investor, philanthropist, and author of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No and Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym. We hear from Alex about his company Acquisitions.com, how he developed a step-by-step guide for massively profitable gyms, and how he believes it's his duty to reinvest his wealth into altruistic initiatives. In our conversation, we discuss Alex's book $100M Offers and unpack three key examples that illustrate how to put together an irresistible offer. Alex breaks down the four key variables that create value for the customer and explains how management consulting taught him to systematically approach a problem by interviewing experts. Alex also shares the story of how he met his wife and business partner Leila and how they embarked on a hugely successful business venture together. Tune in today for this engaging and informative conversation on entrepreneurship, risk, building wealth, and much more! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Introducing today's guest Alex Hormozi, Founder and CEO of Acquisition.com. [03:13] Learn about Alex's book $100M Offers: How To Make Offers So Good People Feel Stupid Saying No.  [03:48] How Alex's media plan utilizes platforms like Youtube and how he is scaling his business. [04:38] How Alex refined the model he uses to run his gyms: by trying something new every month. [06:06] Hear about the other books Alex is working on. [07:19] How Alex is using his process to help people by providing free resources.  [08:15] What Alex has learned from his background in SaaS and other fields and the concept of asymmetric advantages. [11:54] Alex breaks down three examples of how he put together a $100M Offers. [14:33] The importance of defining what value is for your customers. [17:47] How cutting down the speed of achievement creates value for your customers  [19:04] The four variables you need to master when putting together a $100M Offer [20:56] What Alex learned from management consulting. [23:57] Why Alex suggests consulting experts to improve your company, rather than a book on the subject. [25:38] How Alex structures his offers with guarantees around growth.  [27:29] How Alex met his wife and business partner Leila and how they embarked on a hugely successful business venture together. [30:01] Alex gives insight into how his portfolio is currently structured. [34:24] Alex's book recommendation and what has made a difference to Alex's life in the past year.   Links Mentioned in Today's Episode:   Acquisition.com $100M Offers: How To Make Offers So Good People Feel Stupid Saying No Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym Alex Hormozi on Instagram Alex Hormozi on YouTube Leila Hormozi on Instagram Burning Wish Must-read book: Ready, Fire, Aim: Zero to $100 Million in No Time Flat  Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

Gym Secrets Podcast
Ep 345 Analyze your business

Gym Secrets Podcast

Play Episode Listen Later Oct 28, 2021 11:04


Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

The Marketing Secrets Show
A Sneak Peek from Within the Category King's Mastermind

The Marketing Secrets Show

Play Episode Listen Later Oct 27, 2021 19:49


One of my biggest "ah-ha's" and "takeaways" from day 1 of our highest level mastermind. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody, this is Russell Brunson. Welcome back to the Marketing Seekers podcast. I'm in a good mood today. I'm in a really good mood today. I hope you are as well. We relaunched my Inner Circle. We opened a new level called the Category Kings. We had a chance to meet with him yesterday, and actually I'm driving to downtown Boise, because I'm going to be hanging out with that group again for the next two days and then my Inner Circle for the next two days after that. And so this is like a week of hanging out with my favorite people in the world, and so I'm excited. I've got some long car rides back and forth this week, so you'll probably get some episodes of me talking about what we're talking about, what's happening. And I'm doing this for a couple reasons, number one is I want you to learn from some lessons and the key takeaways that I'm getting from these events. And number two, hopefully it will inspire you to want to set as a goal someday to be in my Inner Circle, and eventually to send up with the Category Kings and things like that. So there you go with that said I'm going to cue the theme song, when we come back I'm going to share with you guys some of the cool aha I had from our meeting yesterday. All right everybody. So yeah I'm driving downtown Boise here, about to go hang out with my Category Kings, which is a small group mastermind I have with some of the Category Kings here inside of the Click Funnels universe, which is fun. When I decided, as some of you guys know I've run my Inner Circle mastermind program for seven or eight years, and then two years ago, about six months before the COVID lockdowns I decided I needed a break. And so I paused Inner Circle. I shut it down, whatever you want to call it, and decided to take a two year hiatus, actually I didn't know how long it was going to be at the time. So decided to take a hiatus and maybe it was going to be forever. But over the last two years, I missed it. For me there're different ways to learn, like you can learn from a book, you can learn from a course, you can learn from a seminar, and for me I've done all those things. I'm a voracious reader. I go through everybody's courses. I love going to seminars, but eventually for me it gets harder and harder to like mine the gold out right? Because you just are more aware of things. And I've been doing this game now for almost 20 years. And so I've been to more seminars than most of you guys probably even knew existed in our industry. So for me it gets harder and harder to find like that gold nugget. And I was in, I remember my very first mastermind group I ever joined was Dan Kennedy and Bill Glazier's, which some you guys heard we recently acquired their company, which is such a cool thing. But in those groups it was interesting because it wasn't like I was learning, it wasn't like here's course curriculum. It was like the mastermind group, we get together, we all get share and talk, and ideas. And like that's where I started getting these nuggets of things that were just like, oh wow, I can apply that. Oh I can apply that. It was a different type of learning I never experienced before, but I fell in love with it. And I was in Bill's mastermind group for six years. And then when he retired and sold his company I wanted to go see if I could find another mastermind group to join. And I ended up joining all of them. Like all the ones I could find in my world in similar markets, I would join them all. And I never got the same experience. I didn't know why. And that was about the time I decided to launch my Inner Circle. And I think the reason why most of the masterminds I tried to join was like you join them, and there were a whole bunch of internet marketers in the group. And so everyone, I don't know, it was just, it never felt awesome. But what was cool about the Inner Circle I launched it, because we have ClickFunnels we didn't just have internet marketers who are using the platform, we had people in every market you can dream of. We have 100 and something 1000 active members now. And again, there's people that are chiropractors, dentists, doctors, people in curing cancer, wellness, health filled, people in marriage, family, counseling, relationships, dating, every market you can dream of are using ClickFunnels. And so when we opened the Inner Circle, it was crazy, because it wasn't just like, oh a whole bunch of internet marketers joined to talk about internet marketing stuff. It was like the best people in each industry joined it. And it was so cool, because now in this mastermind I was learning like what's working now in the relationship market? What's working over here in the supplement market? What's working here, because we had such a such wide variety of people. And man for me it lit up. And if you've read, specifically the Expert Secrets book, the Expert Secrets book was written in the middle of when the Inner Circle was at its peak. When people like Brandon and Calum Poland and Alex Hormozi and I could list all, the most of the names you guys know in the ClickFunnels community today were in the Inner Circle during that time. And it was fun, because I was writing that book, I would like test ideas and then I would test it on my business, have some success, I'd share it with the entire Inner Circle and within hours it was being tested in 40 different industries. And we got feedback and course correction, and tweaks back and forth and back and forth. And really the Expert Secrets book was born from that testing process inside the Inner Circle. It was so cool. Anyway, I digress. So for me after two years of having it closed down I reopened it, specifically because I missed learning. Like I've been in a weird spot where we've been growing, we've been acquiring companies, we're doing things, but I don't feel like I've been personally growing and you know growth is a big value for me. That's why I have so many books that I study so much, is I'm looking for ways to grow all the time. And so I reopened it with the excitement to start regrowing again with a small group of really cool people. So the Category Kings have 15 people in it. Each of them spend $150,000 a year to be part of it. And then the Inner Circle is $50,000 a year, and there's a 100 people in that one. And so those are the two groups, the Category Kings one was funny, I thought that was going to, I was like there's no way people are going to spend that much money. That one sold out in two days and Inner Circle, man we ended up from Funnel Hacking Live, we only presented it to people at Two Comma Club. We had a special luncheon. And from that I think we had 60 or 70 people join during the luncheon. And so anyway, so there's some context to what it is, why it is, why it's exciting, why I'm so passionate about it. So with the Category Kings, to kick off kind of this new group some of you guys have read the book Play Bigger, which teaches you how to become a category king. And I thought, how cool, and it's funny, because half of our, the Category King group are actually women. So as of yesterday I'm calling it the Category King and Queens, because there's as many Queens in the group as there are Kings. But anyway I digress, I thought it'd be really cool to have one of the authors of that book come and actually present. And so Dave Peterson came and he presented on how to like design your category. And it was interesting, because I've read the book multiple times, I've referred it to, I think he told me I was probably the top refer of his book, because I told everybody about it. And so it was interesting, because as we were preparing for this I had it in my head what he was going to do. He was going to use the principles in the book. We're going to map it out. We're going to category design. Like I thought, I really thought that was the direction we were going to go. It was interesting, because he told me, he's like, you know everything I've learned about category design for the most part happened after I wrote the book, we wrote the book based on these principles and he's like, we've been coaching for the last decade now. And he's actually now doing it in a company again. And he's like you know most of what I've learned about category design, I have learned since the book. And so there's a lot of things that are different. And so anyway, we had a four hour workshop with him and what was fascinating to me was we didn't cover most of the things in the book. In fact the first hour was all spent on something that seemed so simple. I'm almost nervous to tell you guys this, because you'd be like, oh that's so simple Russell. But me and 15 other people in this room of arguably Category Kings in their industries, none of us were able to really answer it. And that's what I want to share with you guys today. So the question and it's interesting, because like the way that I, the lens that I view the world at typically for me is like, okay I'm going to go find, who's my dream customer? And then I'm going to create an offer for them. That's like for me, like ground zero, that's where I begin this process. And then if you've read Extra Secrets, you know it's like, hey do we make an improvement offer? Or a new opportunity? Create a new opportunity. There's this whole thing around like down that rabbit hole. And that's where I begin. That's where I kind of start running with. And I always knew that when we're creating offers and creating products, and services and things like that, where like our goal to solve a problem. But what was interesting is that Dave asked us, he's like, what is the problem that you solve? And he showed a bunch of the big companies you're aware of. Like the billion dollar brands and most of them have like a really simple, less than 10 word statement on the problem that they solve for the market. Like for example the wetsuit guy, I don't know who it was, but like his problem he's trying to solve is I want to swim in cold water longer, but that was it. I want to swim in cold water longer, eight words right. And like, what is a wetsuit? Oh it helps people swim in cold water longer. What was the problem you try to solve? Boom this is a solution and billion dollar brand. And every company had something like that. And then he was interesting, he said that he would go to, or he was talking about some of his friends that have big companies. And he said that he started doing this exercise with them, when he'd get in the car with them, and he'd be like, Hey how's it going? How's business? Real quickly, what do you think the problem is you guys as a company solve? His friend would tell him the answer and he'd write it down, and next time they hung out three or four days later he'd be talking, he's like, wait real quick, what was the question? What is the main problem you solve again? And the guy would be like, oh, he'd tell him again, and then he'd do it again, he'd do it five or six times over the next month and a half or so. And eventually the guy came back and said, you know the seventh or eighth time he asked him, he's like, dude you got to quit asking me this. Like you keep asking and I keep telling you the problem we solve. And then Dave came back and said, actually what's interesting is I've been writing them down. He's like every single time I've asked you that question, you've given me a different answer. And the guy was like, oh my gosh. And he started looking at him and he was disagreeing with himself, not knowing it. But if you look at like, he's like I solve this problem, I solve this problem. And I solve this problem. And they kept changing around. And he said a lot of times he'll do consulting with people and they're in category design, and he'll ask everybody in the executive team, what is the problem you solve? And everybody's answers different. And then he'll ask the employees and everyone's answers different. And he's like, this is the foundation. Business is all about solving a core problem for an industry. Like what is the core problem? And what's interesting he said that if you figure out the problem correctly, he said, the category will take care of itself. Like you don't have to go and figure out the category and design, all kind of stuff. He's like it all relies on this one thing, is what is the problem you solve? And it was interesting, because as he said that, instant I'm like oh sweet I can answer this. And then I was like, wait a minute. I could answer this seven years ago when ClickFunnels first came out. That was the problem we were solving seven years ago? It was that entrepreneurs couldn't code. And so we had to make this easy drag and drop builder, oh sorry this is the solution. The problem is that entrepreneurs aren't coders, that's the problem right? And so we built ClickFunnels, because someone like me who's an entrepreneur who needs funnels, I can't code. And so it was like this simple thing. And so that was the problem we solved. Now fast forward seven years later, that's not the market problem anymore. There's a million ways that entrepreneurs can code something. There's a million Wix's and WYSIWYG editors, and WordPress and Shopify, and Etsy and Amazon, like there's a million ways to do it. So, that's no longer the core problem. Although, that's the problem that we solved initially. And so it got me thinking, what is the problem we solve today? Like the problems change in a market and an industry over time. In fact, I asked someone, I was like, does the core problem stay the same forever? And he's like, no, no. He's like there's a core problem, and you got to figure out and identify that, because that'll define the category and everything else. But he's like markets shift, markets change. And he showed this graph of the CRM industry over the last 50 years or 60 years, initially he was it was business cards. And then it was some dude figured out you could take a business card and type it into a data processor. Now you had a digital business card, and then the next wave was like... Sorry, we can come back to the problem. So the first problem is like I needed contacts. So business cards became the thing. That was the problem. And then next thing I have all these business cards, I don't know how to manage them or track them. And so someone made a program where you could type it in. It's like, oh I have a digital version, I can look at it. And if my book of business cards burns up I don't lose my business. So problem solution, and then a little while later it's like, okay this is tough I hate typing in these things. And so the next wave of that industry was card scanners, where you take a business card, you scan it and boom it's in your computer now, you've got it there. And that solved the next set of problems in the industry. And then later it was I don't just want a business card. I want a business card, but to be able to take notes. And if I talk to somebody and things like that, and it was like the first version of CRM, and he showed, was it Seabolt and showed how they became the Category Kings and they dominated. But then eventually it was like well, first Seabolt was really hard to install and all these kind of things. And that's when Mark Benioff came out with Salesforce, which was not software, it was hard and confusing and you had to have people come install it and set up. It was just web based software. And he was the very first to do SAS based software. And so like that became the next thing. And he kept showing them the industry shifting, because the problem shifts over time. And it was interesting, because in your market if you're not shifting your problem over time, someone else is going to solve the problem and that's when you lose the category. That's when the person passes you, which is so fascinating. And so the question came down to, what is the problem you solve? And so that's the thing I want to identify for you guys. And the problem that us entrepreneurs have is like, oh we solve a ton of problems. We do this and this and this, and this and this, and this and this, this and that is the wrong answer. You don't solve a whole bunch of problems. You've got to solve one problem for the category. And by doing that, by creating that, by understanding and identifying and framing that problem from there the category is built. And then we got deeper and talked about POV statements and things like that, it got deeper from there. But that was the core foundation, that again, if I was teaching, I'd be like step one find a problem, step two, what is the offer? And then like you know, and I'd go directly into that, but it's like, no, no, we got to step back to the foundation, which is really what is the problem that you're solving for the industry? When you figure that out the category will take care of itself, which was so fascinating. And again, he said, try to keep your problem statement to under 10 words. And that's hard to do. I spent 45 minutes talking about, 15 minutes work shopping it, and then I spent the next four hours like noodling on it, like try to figure this out, like what in the world, especially as I know some of you guys know we're launching ClickFunnels 2.0 soon, so like with this whole new launch, this new thing, what is the problem we're trying to solve? How do I identify? How do I structure? How do I make it so simple that it keeps us as the Category King? So anyway I hope that's helpful. Obviously there was a lot of stuff yesterday that was really, really cool, but that was the one that was like the biggest insight. It was funny, because we came back from the first workshop, I raised my hand initially, I was like, all right I don't know if it's just me, but that was really, really hard. And I looked around at everybody else, every other Category King and Queen in the room looked back and said, oh, then Kevin's like, we're so grateful it was hard for you Russ, that was really, really hard for us and we thought we were the only ones. I'm like, no, I'm going to be vulnerable here too. That was really hard. And then it was fun, because it opened the dialogue with us all trying to figure it out and work with each other. And Annie Grace, a lot of you guys know her, she spoke at Funnel Hacking Live two years ago, she actually wrote out mine and my POV statement and all these things for me, it was like I think this is what yours is. And like, anyway it was magical. So anyway that was the first half day of Category Kings and Queens. And so I'm heading into the event room now, I'm getting close actually. And I'm excited because I was up till two o'clock last night working on my presentation, because I'm going to, based off of what we learned yesterday with the problem I'm going to take that as the foundation point and then show everybody over the last seven years how ClickFunnels has built to the place it is. We've got over half a billion dollars in sales, well over that now, we built the category, we've done these things. So I'm going to kind of show the next phases for me to the group. I'll probably spend two or three hours going deep into that, which I'm so excited for. And this is like Russell raw, like if you guys see me live, I'm Russell polished where I'm, I've got slides, I've got things. Russell raw you get me and a black marker and that's about it. So I'm excited for these guys they're going to, for those who haven't been with Russell raw this will be my first hardcore doodle session with them going through the principles of how we build ClickFunnels into the category king it is. Things I've learned along the way, the pros, the cons, the ups the downs, and yeah stuff I don't get to talk about typically. So, that's the cool thing about these groups, if you look at our coaching programs we have all the base level stuff. And then if you come in one funnel way and courses and all that kind of stuff, but when you decide to ascend up and get into coaching with us, the first is our Two Comma Club X coaching program. The goal of that is to get somebody from where they are today to Two Comma Club. After you get done with Two Comma Club and you've made a million dollars inside of a funnel, that's when you get invited into the Inner Circle and then from there into category Kings. But it's interesting because the reason why we break it up like that, we used to always have it all together and everyone would be dumped in one coaching program. And it was tough because, or one mastermind group, but it was tough, because there're different conversations that happen at different levels. Like the conversations I'm having with people that spend $150,000 to be in a group, they have to make a minimum of five million a year, and have had to sold over 10 million. They had to have won at Two Comma Club X award. The conversations they have in that room are different than the conversation that happen in a room with people who just passed the million dollar mark. And they're different than the conversation I've going to have with somebody who is in a startup mode trying to get into Two Comma Club. So it's just fun, because again these are things I don't get to talk about, or share ever. And so the place it gets to happen is here inside Category King. So for you guys who are looking to say, okay this is the path, I'm going to hit Two Comma Club X. And then from there Inner Circle, then Category Kings, just know we do record these things and there's a private members there. So when you get to Category King some day, come in here and watch Dave Peterson's talk on Category Kings and watch my presentations from the next day. And you'll have a chance to kind of see where I went from there. So with that said, thanks for listening. This is a long episode because I got a long ride. Hopefully you guys enjoyed it. I miss doing stuff like this, I'm going to try to... We have some fun updates to the podcast coming that I'm doing a few things more long form, I'm going to have someone come and interview me on some topics, because I think those make fun episodes and yeah it's going to be anyway... I'm going to be spending more time with you guys here, is my plan and my goal. So with that said, thanks so much for everything and we'll talk to you guys all again soon.

Gym Secrets Podcast
Ep 344 Not Closing Sales

Gym Secrets Podcast

Play Episode Listen Later Oct 26, 2021 8:58


Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

The Fighting Entrepreneur
[VIDEO BONUS] #1 Secret To Creating A MILLION Dollar Offer

The Fighting Entrepreneur

Play Episode Listen Later Oct 25, 2021 12:20


https://www.lurn.com/cfsummit   Join Anik on this week's episode and discover the #1 secret to creating a million dollar offer.   If you own or run a business, your superpower to make sure you never go broke is understanding copy & funnels. A key part of that is knowing how to create a killer offer.    You can be the greatest copywriter in the world and you still won't be able to sell something nobody wants.   Listen to today's episode to discover…   The simple secret inspired by Mr. Rogers to help you create a killer offer… The 3 lists you must create to understand what your prospect needs… An example to see how to transfer your 3 lists into your copy...   Copywriters who understand how to create million-dollar offers are in high demand. And if you're ready to figure out how to jump create a $100 MILLION dollar offer…   Join Anik and his keynote speaker, Alex Hormozi, at Lurn's 1st annual 2-day Copy & Funnels Summit on November 8th and 9th.   Registration is completely FREE at www.lurn.com/cfsummit.

The Fighting Entrepreneur
#1 Secret To Creating A MILLION Dollar Offer

The Fighting Entrepreneur

Play Episode Listen Later Oct 25, 2021 12:20


https://www.lurn.com/cfsummit   Join Anik on this week's episode and discover the #1 secret to creating a million dollar offer.   If you own or run a business, your superpower to make sure you never go broke is understanding copy & funnels. A key part of that is knowing how to create a killer offer.    You can be the greatest copywriter in the world and you still won't be able to sell something nobody wants.   Listen to today's episode to discover…   The simple secret inspired by Mr. Rogers to help you create a killer offer… The 3 lists you must create to understand what your prospect needs… An example to see how to transfer your 3 lists into your copy...   Copywriters who understand how to create million-dollar offers are in high demand. And if you're ready to figure out how to jump create a $100 MILLION dollar offer…   Join Anik and his keynote speaker, Alex Hormozi, at Lurn's 1st annual 2-day Copy & Funnels Summit on November 8th and 9th.   Registration is completely FREE at www.lurn.com/cfsummit.

Gym Secrets Podcast
Ep 343 Reset the Bar

Gym Secrets Podcast

Play Episode Listen Later Oct 21, 2021 10:37


Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

Podcast – Ray Edwards
Make More Money Than You've Made All Year

Podcast – Ray Edwards

Play Episode Listen Later Oct 19, 2021 22:13


We're a couple of weeks into 4th quarter 2010 (October-December), but it's not too late to make more money in this last quarter than you've made so far this year. No matter what your business, this week's podcast lays out a simple plan for you to CRUSH your goals for the year, rake in the revenue, and pile up profits. How great would it be to start 2022 with that amazing momentum? [00:45] Getting prepared for your 4th Quarter Miracle [01:12] Put the past in the past [02:39] Define your objective [03:14] Calendar your plan [03:38] Ray's Unpopular Ruthless Rules of Revenue [04:09] How to make a great offer? (Alex Hormozi's book) [05:06] High profit offers [06:05] The O.P.E.N. Scale [09:00] Frictionless Path To Paradise [09:40] Two elements you need to add to your offer: Urgency and Scarcity [11:00] The more offers you make, the more sales you make [12:32] Operation Money Magnet [14:28] Action Plan (Commit to the challenge, create a Money Magnet offer, market your offer EVERY DAY on EVERY MEDIUM) [16:07] Read the mind of your marketplace...with your calendar [20:31] Crafting your copy (same offer...different clothes) [20:57] Join my free copywriting community on Facebook   Links From This Week's Episode $100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

The Kevin David Experience (Ninja PodCast)
From $100k in DEBT to $100m in SALES in 5 Years

The Kevin David Experience (Ninja PodCast)

Play Episode Listen Later Oct 5, 2021 26:54


Alex Hormozi is the founder & CEO of Gym Launch Secrets. He is an American entrepreneur and businessman. Alex went from sleeping on the floors of his gym to building a $24M/yr without any outside investments and growing to over 40 employees. In the early stages of Gym Launch, Alex met Leila and the two began seeing each other and she joined him in his project. Alex and Leila have given over $1,000,000 away to charities supporting youth and education. Listen to this podcast and know Alex's amazing entrepreneurial journey and how he faced the challenges of building his company. Please Enjoy! If you enjoy the podcast, would you please consider being 1% and leaving a short review on Apple Podcasts/ iTunes? It takes less than 30 seconds, and it really makes a world of difference in reaching new interesting guests! To sign up for Kevin's Podcast email Newsletter and to view the show notes & past guests please visit-https://officialkevindavid.com/podcast Follow Kevin: https://mmini.me/@FollowKD

The Life Coach School Podcast
Ep #387: 100 Million Dollar Offers

The Life Coach School Podcast

Play Episode Listen Later Sep 9, 2021 22:57


In this episode, I tell you about a tool that will change the trajectory of your business forever, my dear friend Alex Hormozi's new book, $100M Offers: How to Make Offers So Good People Feel Stupid Saying No.   I share some of the things you will learn from this book, why I think it's so impactful, and how you can come back to this book year after year when you want to uplevel your offers. It's that good, my friends.   Get full show notes and more information here: https://thelifecoachschool.com/387