Podcast appearances and mentions of alex hormozi

You can grind your way to $1M, but you'll never grind your way to $10M. In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill break down what it really takes to 10X a law firm. From the early days of sheer hustle to the bold bets that build unforgettable brands, this conversation explores the mindset, courage, and leadership shifts required to make the leap from incremental growth to exponential impact. Here's what you'll learn: Why the grind gets you from $0 to $1M, but only leverage and delegation get you to $10M How courage-driven decisions, such as giving away a Tesla or booking a Super Bowl stadium, changed everything The leadership evolution that begins when you stop being the doer and start empowering others to win Exponential growth is not about working harder. It is about thinking bigger and leading differently. ---- 05:17 – The grind that gets you from $0 to $1M and why it will not get you to $10M 07:38 – The shift from doing everything yourself to building leverage through people 11:30 – Why best-known beats best and how bold marketing bets changed everything 15:25 – The courage behind putting the Game Changers Summit in Mercedes-Benz Stadium 20:15 – How the pandemic forced a leadership evolution and shifted focus to helping others win ---- Links & Resources: Give and Take by Adam Grant Shoe Dog by Phil Knight Tesla Mercedes-Benz Stadium  PlayStation ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 403. AMMA — How To Scale Beyond Growth Basics 390. Passion, Process, and Pitmaster Wisdom for Law Firm Leaders with Rodney Scott 382. What It Takes to Build a $100M Legal Business with Chris Dreyer

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Get AudioBooks for FreeBest Self-improvement MotivationYou Owe It to Yourself | Alex Hormozi Motivational SpeechStop waiting for approval — you owe it to yourself to win. Alex Hormozi's powerful motivational speech will ignite your drive and push you to take action today.Get AudioBooks for Free⁠We Need Your Love & Support ❤️https://buymeacoffee.com/myinspiration#Motivational_Speech#motivation #inspirational_quotes #motivationalspeech Get AudioBooks for Free Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What really separates a COO who keeps the lights on from one who drives exponential growth?In this episode, Cameron sits down with Imad Jbara, COO of L2 Infinite Insurance and former COO of WoJo Media, who transformed a company's client retention from 20% to 80% in just six months. Together, they unpack how COOs can build trust, fire with confidence, elevate leaders, and use systems to scale companies without chaos.From the painful lessons of firing too aggressively to the wisdom of patient onboarding and leveraging AI, Imad shares the unfiltered truth about what it really takes to succeed as a second in command.If you're tired of firefighting and want proven systems to grow your company with less chaos, you can't afford to skip this episode. Listen now for exclusive insights you won't hear anywhere else.About the GuestImad Jbara is the COO of L2 Infinite Insurance and former COO of WoJo Media, where he helped transform client retention and scale revenues dramatically. He's trained some of the largest sales teams in the world and worked alongside icons like Tony Robbins, Grant Cardone, and Alex Hormozi. Imad is known for building systems, empowering leaders, and creating the cultural foundations that allow companies to thrive.

You don't deserve to go to the next level until you beat the current one. In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Eric Siu, entrepreneur, investor, and author of Leveling Up. From esports to business, Eric has turned the lessons of gaming into a powerful framework for growth, resilience, and long-term success. Together, they explore how to reframe pain into fuel, why mindset compounds like interest, and what it truly takes to keep leveling up in life and business. Here's what you'll learn: How to turn setbacks and psychological pain into power-ups for growth Why focusing on endurance, grit, and long-term bets separates winners from the rest The mindset shifts that transform gaming lessons into real world business advantages  The ultimate game is not business or gaming. It is learning how to keep leveling up every single day. ---- Show Notes: 02:39 – How gaming built resilience, teamwork, and skills Eric now applies to business 05:45 – Why gaming, Bitcoin, and other trends are dismissed as “toys” before going mainstream 07:10 – The power of community and how EverQuest shaped Eric's mindset 08:59 – Defining “power ups” and how habits and mental models fuel growth 13:55 – Why patience and endurance are essential for compounding success 20:48 – Building a brand by teaching, sharing, and learning in public 22:49 – How focus beats shiny object syndrome and leads to faster success Links & Resources: Leveling Up: How to Master the Game of Life by Eric Siu Atomic Habits by James Clear Naval Ravikant Warren Buffett Farnam Street – The Knowledge Project Podcast EverQuest and StarCraft ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. —- If you enjoyed this episode, you may also like: 402. How to Hack Your Biology for an Unfair Edge with Dave Asprey 353. How He Trained His Mind to Never Quit — Using Something You'd Never Guess with James Lawrence 332. Cliff Bleszinski — What the Legal Industry Can Learn From the Gaming Industry

You know what I love about real entrepreneurs? They don't make noise - they make moves. Meet Gulliver Giles and Leesa Cosgrove. While most people were still figuring out their business model, these two were building something extraordinary. And they just shared their entire $100M playbook with me. WHAT YOU'LL DISCOVER: → How they dodged a $750K loss right before COVID hit → The "acquisition bender" that turned dying businesses into gold mines   → Why Leesa can pack 3,500 people in a room (it's not "energy" BS) → The psychological reason everyone's broken post-COVID → Why Dan Kennedy's methods still crush in 2025 → The difference between real wealth and guru theater THE BACKSTORY: 2012, Frank Kern's mastermind. Most of us got stung by stingrays surfing. These two went back to the hotel, had drinks, and planned what became one of the most profitable high-ticket operations on the planet. This isn't another "sales training" video. This is how you build legitimate wealth through systems that actually work - the same principles I used to scale to $100M+. Perfect for coaches, consultants, and experts ready to ditch the guru BS and build something real. TIMESTAMPS: 00:00 - WARNING: Why 90% of high ticket experts are frauds 05:25 - The Frank Kern mastermind origin story 10:40 - How Gulliver and Leela became the first in Australia 15:55 - The trust recession: Why everyone's been burned 21:10 - COVID's impact on emotional regulation and business 26:45 - Leela's acquisition strategy: 4-figure investments, 7-figure businesses 32:20 - Building a 100K+ reach across multiple platforms 38:15 - Alex Hormozi's $100M launch: Classic Kennedy principles 43:50 - Why automation fails and human connection wins 49:25 - The "Armor of God" objection handling system revealed 54:40 - How to separate yourself from the fake guru noise 57:30 - Where to learn more from Gulliver and Leela

Want to work directly with me to close more deals? Go Here: https://www.titaniumu.comWant the Closer's Formula sales process I've used to close 2,000+ deals (FREE) Go Here: https://www.kingclosersformula.com/closeIf you're new to my channel my name is RJ Bates III. Myself and my partner Cassi DeHaas are the founders of Titanium Investments.We are nationwide virtual wholesalers and on this channel we share EVERYTHING that we do inside our business. So if you're looking to close more deals - at higher assignments - anywhere in the country… You're in the right place.Who is Titanium Investments and What Have We Accomplished?Over 10 years in the real estate investing businessClosed deals in all 50 states​Owned rentals in 12 states​Flipped houses in 11 states​Closed on over 2,000 properties​125 contracts in 50 days (all live on YouTube)​Back to back Closers Olympics ChampionTrained thousands of wholesalers to close more deals_________________________________With over 2,000 Videos, this is the #1 channel on YouTube for all things Virtual Wholesaling. SUBSCRIBE NOW!    https://www.youtube.com/@RJBatesIII_________________________________RESOURCES FOR YOU:If you want my team and I to walk you through how to build or scale your virtual wholesaling business from A to Z, click here to learn more about Titanium University: https://www.titaniumu.com(FREE) If you want to learn how to close deals just like me, The King Closer, then download the free King Closer Formula PDF: https://www.kingclosersformula.com/close(FREE) Join our exclusive FB group community for real estate investors and wholesalers: https://www.facebook.com/groups/titaniumvault/(FREE) Click here to grab our Titanium fleet free PDF & training: Our battle tested strategies and tools that we actually use… and are proven to work: https://www.kingclosersformula.com/fleetGrab the King Closer Blueprint: My Step by Step Sales Process for closing over 2,000 deals (Only $37): https://www.kingclosersformula.com/kcblueprintGrab Titanium Profits: Our exact system we use to comp and underwrite deals in only 4 minutes. (Only $99) https://www.kingclosersformula.com/titaniumprofitsWant to know what the best markets to wholesale in are? Grab my breakdown of all 50 states here: https://www.titaniumu.com/marketsSupport the show

What if the secret to never running out of content, leading an AI-enabled firm, and creating unforgettable client experiences was simpler than you think? In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle three questions every law firm owner should be asking right now. From staying fresh after 400 podcast episodes to making AI work for your team, and even raising the bar for client experience, this conversation is packed with insights you can apply immediately.  Here's what you'll learn: How to stay relevant without reinventing the wheel and why repetition is often your most powerful tool The right way to leverage AI in your firm so it empowers your team instead of replacing them Why client experience is the real growth driver and how to audit every touchpoint to make it exceptional Your content, your systems, and your client experience do not need to be complicated, but they do need to be intentional. ---- 01:52 – Back from New York: Broadway shows, Bluey's house, and family adventures 05:26 – How to keep creating fresh content after 400+ episodes 07:51 – Why repetition beats constant reinvention in business and leadership 10:46 – The power of message timing, brand affinity, and consistent communication 13:55 – How to bring AI into your firm and use it to empower your team 18:02 – Auditing workflows to find the best use cases for AI 19:22 – Why client experience is the true growth driver for law firms 21:03 – Lessons from world-class restaurants on service, feedback, and continuous improvement ---- Links & Resources: Crisp Social Stack Net promoter score (NPS) David Guetta 11 Madison Park Atlas Restaurant Atlanta ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 345. AMMA. The AI Advantage: What to Automate, What to Keep Human, and How to Stay Ahead 398. Why Generosity is the Most Underrated Growth Strategy in Law with Randy Kessler 391. AMMA — The $100K Marketing Question Law Firms Keep Getting Wrong

We're debating if the AI bubble is just getting started, breaking down our NVIDA investment thesis, and searching for the highest ROI purchases on Earth (it's not what you think).Welcome to the Alfalfa Podcast

"Discover a revolutionary approach to attract and convert a loyal audience, inspired by the tactics of top digital influencers."In this episode, we uncover the "Content First Funnel," a game-changing strategy that lets your local healthcare practice stand toe-to-toe with big names like Alex Hormozi and Gary Vee. Instead of chasing cold leads, you'll learn to build a warm, engaged audience that converts at exponentially higher rates.We'll show you exactly how to create compelling short-form videos that educate potential patients while positioning you as the go-to expert in your area. This proven system delivers multiple powerful outcomes: premium patient quality, dramatically reduced advertising spend, unshakeable market authority, and long-term competitive advantages that compound over time.Ready to transform from another healthcare provider into the trusted "local celebrity" everyone turns to? This episode reveals the blueprint.Welcome to the Clinic Growth Secrets Podcast where we give an insider's look into what the top 1% of clinic owners are doing differently to get more patients, make more profit per patient, and keep them longer. Inside, you'll find actionable tips, tricks, and strategies that you can implement into your personal clinic to create massive growth that allows you to help as many people as possible.

Tu entends partout "fais comme Hormozi" ?Fais gaffe, toutes ses stratégies ne sont pas faites pour les freelances !Dans cet épisode solo, je te montre comment adapter les meilleures techniques d'Alex Hormozi à TON business de freelance (sans copier les trucs pensés pour des boîtes qui font 100 millions de CA).

What if the biggest advantage in business and life is not money, strategy, or luck, but the way you fuel and control your own biology? In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Dave Asprey, widely known as the father of biohacking. From shedding 100 pounds after years of failed diets to reversing early signs of aging, Dave has invested millions into understanding how the human body really works and how to bend those rules in your favor. You will hear how fasting, neuroscience, and high-ROI health practices can help you eliminate brain fog, unlock consistent energy, and give you a competitive edge that others cannot match. Here's what you'll learn: Why fasting sharpens your mind and boosts energy How to measure the ROI of daily habits The biohacks top performers use to stay ahead If you want the unfair edge in business and life, it starts with mastering your biology. ---- Show Notes: 02:35 – The struggle with weight, brain fog, and failed diets that started it all 04:57 – Discovering that most health advice is dogma, not science 05:58 – The “bulletproof” state and how abundant energy changes everything 08:49 – Fasting explained and why it matters for focus and resilience 10:22 – Intermittent fasting as a path to metabolic resilience 13:50 – Autophagy, cellular repair, and why most people run on limited energy 18:20 – The three biological drivers that steal focus: fear, food, and fertility Links & Resources: WHOOP Eight Sleep LeBron James Michael Phelps Intermittent fasting Bulletproof ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 364. How to Train Your Brain for Unbelievable Success 323. James Lawrence — The Power of One More: A Journey of Grit and Determination 293. Elite Athletes — The Mental Edge: How Champions Overcome The Impossible

Do you ever feel like no matter what you accomplish, it's never enough? You're not alone. In this episode, I talk about fighting through that inner critic—the voice that says you should've done more, faster, or better. We'll dig into how comparison steals joy, why defining winning across all areas of life matters, and how gratitude helps us see the progress we're actually making. With insights from Ed Mylett, Patrick Bet-David, and Alex Hormozi, you'll walk away with a new perspective on what it really means to win.   If you are feeling the love, make sure to subscribe, rate, and review on iTunes, Spotify, YouTube, or wherever you are!! If you'd like to be featured on an episode go to theidahobusinesspodcast.com to APPLY! Apple Podcasts Spotify YouTube  

The AI vs. VA season of the Will Power Podcast comes to a close, and what a journey it has been! In this powerful finale, Will reflects on key takeaways from conversations with AI innovators, virtual assistant leaders, and practice owners who are navigating the future of healthcare and business.Discover why the real winner isn't AI or VA, but the fusion of both. From leveraging AI tools like Rita AI and Prediction Health to celebrating the heart, grit, and leadership of virtual assistants in the Philippines, this episode highlights the transformative potential of people and technology working together. In This Episode, You'll Learn:Why the AI vs. VA “score” (6–5) doesn't tell the full story.How delegation supercharges leadership and creates opportunities for growth.The future of healthcare staffing: AI front desk avatars and empowered VAs.Why hiring for heart and potential matters more than geography.Lessons from collegiate athletics on resilience and business ownership.Will's exclusive coaching experience with Alex Hormozi and what's next for the podcast.Looking Ahead:The podcast is evolving! Expect more live episodes, organic coaching sessions, and deep dives into leadership, business, and family. Three pillars that drive lasting impact.Whether you're a practice owner, entrepreneur, or leader seeking to balance people and technology, this finale sets the stage for what's possible when vision meets action.Send us a textVirtual Rockstars specialize in helping support or replace all non-clinical roles.Learn how a Virtual Rockstar can help scale your physical therapy practice.Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

Este 30/09 te enseñaremos a construir un sistema de inversión para cumplir tus metas. Regístrate GRATIS acá

Dave discusses the recent SEC allegations against Tai Lopez, who is accused of running a Ponzi scheme through his acquisition of legacy retail brands. He dives into the details of the accusations, the flaws in Lopez's business model, and comparisons to other entrepreneurs like Alex Hormozi. What happens to Tai Lopez now? Will he go to jail?    Today's episode is sponsored by Sellerboard. Sellerboard helps users track sales, refunds and fees in real time, and even counts your indirect expenses in final profit. Beyond analytics, Sellerboard also streamlines operations with smart portfolios for PPC, inventory forecasting & management and more! Try Sellerboard free for 2 months — no credit card required. Just go to sellerboard.com/ecomcrew and get clarity on your margins today.   Tai Lopez is one of the biggest "entrepreneur turned influencers" in the industry, with 2.5 million subscribers on Youtube, 3 million on Instagram, and 1.1 million on Tiktok.    The SEC has come forward with allegations against Tai Lopez and his business partner, Alex Mehr, for running a $112 Million Ponzi Scheme and defrauding their investors.    A Ponzi Scheme, by definition, is a "form of fraud that lures investors and pays profits to earlier investors with funds from more recent investors."    That means that Tai Lopez and Alex Mehr are allegedly misallocating funds to provide an illusion of great profit margins, leading to more investors buying in on their alleged "success" when they were just using that money to pay their first few investors.    Timestamps 00:00 - Introduction to Tai Lopez's Controversy 03:01 - Allegations of a Ponzi Scheme 05:47 - Business Model Flaws and Comparisons 08:56 - Public Perception and Future Implications As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!

Ver en vídeo con ejemplos: https://www.youtube.com/watch?v=vcc327mguJ8

In this episode, Travis and producer Eric dive into the uncomfortable but crucial world of pricing your services and mastering sales. They discuss real strategies, share personal struggles, and break down Alex Hormozi's now-famous “closed rate pricing gauge cheat sheet.” Whether you're a freelancer, agency owner, or business leader, you'll learn how to stop undercharging for your work, confidently sell your value, and turn price conversations from awkward to awesome. On this episode we talk about:   How to use close rates to determine if your prices are too low (or too high)   Overcoming anxiety around sales and setting prices for friends, family, and clients   Writing scripts and using prep tools (like ChatGPT) to gain confidence before making offers   Sales conversation frameworks—discovery, demo, value-building, and closing   Actionable advice for firing low-value clients, upselling, and navigating new price points Top 3 Takeaways 1.  If your close rate is above 60–80%, you're probably undercharging; double or triple your prices and focus on building real value for the right clients.2.  Good sales is about diagnosing problems and becoming a trusted advisor—not just pitching; scripts, discovery, and prep are your friends.3.  Retention is easier than acquisition, but honesty and transparency are key when raising prices or letting legacy clients go. Notable Quotes   “If you can describe the problem better than they can, people will assume you have the solution.”   “Most people aren't paying for a deal—they're paying for results from someone they trust to deliver.”   “You're either selling stuff or building stuff. Everything else is noise.” Connect with Travis Chappell:   LinkedIn: Travis Chappell on LinkedIn   Twitter/X: @travischappell   Instagram: @travischappell   Website: travischappell.com ✖️✖️✖️✖️

What if the keys to becoming a better CEO were hiding in the way you show up as a father? In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill shift from strategy to storytelling and get personal. From showing up as mystery readers in their daughter's classroom to rewatching KPop Demon Hunters on repeat, Michael shares how fatherhood has shaped his values, his leadership, and the legacy he wants to leave. He also talks about the video games that shaped his mindset and reveals the surprising ways he uses AI in his personal life to improve his health, habits, and decision-making. Here's what you'll learn: Why choosing presence over productivity can create more impact in the long run What Michael's favorite video games say about how he thinks, leads, and solves problems How AI helps him stay sharp, build better routines, and prepare for his next triathlon A straightforward look at how Michael approaches parenting, hobbies, and personal development. ---- 01:45 – Why reading to a first-grade class was more nerve-wracking than speaking at a Summit 03:37 – The books Michael and Jessica chose, and what they taught the kids about mindset and choices 04:27 – Why being a mystery reader matters more than missing a meeting 06:03 – What Michael has learned from being a girl dad 12:22 – Michael's top video games of all time and what they reveal about how he thinks 19:54 – Why hobbies like gaming are critical for high performers 20:15 – How Michael uses AI to improve decisions, habits, and health 24:45 – The key ingredient that makes AI actually valuable in your personal life Links & Resources: The Power to Choose Amelia Bedelia American Kingpin by Nick Bilton  The Power of the Dog by Don Winslow The Road by Cormac McCarthy Video Games Chrono Trigger The Last of Us  Half-Life Cyberpunk 2077 The Witcher 3: Wild Hunt Red Dead Redemption 2 Death Stranding 2 Expedition 33 Kingdom Come: Deliverance II Ghost of Tsushima 2 Call of Duty TV & Film Mr. Robot  Children of Men The Road (film adaptation) Blade Runner AI Tools & Technology ChatGPT (OpenAI) Gemini (Google) Grok (xAI) Claude (Anthropic) ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 394. How to Grow Without Losing Culture (Or Your Sanity) with Varghese Summersett 389. AMMA — Stop Fixing $5 Problems and Start Solving $1M Ones 332. Cliff Bleszinski — What the Legal Industry Can Learn From the Gaming Industry

Feeling burnt out in business? You're not alone. Many entrepreneurs hit a point where they feel exhausted, overwhelmed, and ready to quit — but lasting success comes from learning how to stay in business long term without burning out.In this episode, I share 4 proven shifts to avoid entrepreneur burnout, build business longevity, and create sustainable success. You'll learn how to spark momentum, build habits that last, master the right skills, create space for growth, and keep your business thriving — even when things feel heavy.Drawing lessons from leaders like Brooke Castillo (Life Coach School), Sarah Blakely (Spanx), James Clear (Atomic Habits), and Alex Hormozi, you'll discover the truth about so-called “overnight success” and how to play the long game in business.This episode is brought to you by: SALESGIRL SOCIAL

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Building a business and brand isn't easy, but with the right strategy, the rewards are massive. In today's episode, Lauren shares a powerful content diversification strategy that led to a client cutting their cost per lead by 50%.We also explore valuable lessons from Alex Hormozi, including his approach of giving away valuable content up front, without expecting anything in return. He achieved over $80 million in book sales in 24 hours after years of sharing free, valuable content with his audience. We'll show you how you can implement Hormozi's strategies in building your brand. Plus, we offer a free demo of our content diversification and sales funnel strategies that you can copy and scale your business. Tune in for this and much more!In This Episode:- Case study: Five horsemen of the ads apocalypse- Creating tailored ad copies with Meta AI- Marketing qualified leads vs sales qualified leads- Lessons from Alex Hormozi's $81m book launch- Content diversification strategy demo- Alex Hormozi's $100M money models- The power of consistency and showing upResources Mentioned in the Episode:Alex Hormozi's Book, $100M Money Models: How To Make Money: https://www.goodreads.com/book/show/240367486-100m-money-models Previous episodes with John Moran: https://perpetualtraffic.com/?s=john Alex Hormozi's interview on the Jack Neel Podcast: https://www.youtube.com/watch?v=5f_UL-z1xgI Hire Tier11: https://www.tiereleven.com/apply-now Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram -

What you learn recording 400 episodes is that growth is not about doing more, it is about doing the right things better. In this milestone episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill reflect on the journey from episode one to today. Over five years, countless guests, and thousands of lessons later, they have distilled the most powerful insights into what truly drives long-term success in business, leadership, and life. This episode puts Crisp clients in the driver's seat. These aren't emails or comments. These are on-camera questions asked by real Crisp clients, recorded on-site at Crisp HQ. Here's what you'll learn: Why reinvesting in your practice (instead of lifestyle upgrades) is one of the smartest moves you can make The critical shift from chasing numbers to creating a vision big enough to include your entire team and family The biggest differentiator between firms that stall at seven figures and those that scale to eight and beyond If you want to know what really matters after 400 episodes of lessons, stories, and breakthroughs, this is the one you cannot afford to miss. ---- Show Notes: 03:37 – How the podcast started in 2020 and grew to 400 episodes 05:16 – The biggest mistake law firm owners make after their first big win 09:51 – Shifting from working in your firm to building your firm 10:23 – Goal setting and why balance is really integration 18:38 – The systems that separate seven-figure firms from eight-figure firms 25:50 – Why sleep is the most important factor for performance 33:59 – The biggest difference between episode one and episode 400 37:43 – The ultimate lesson Michael has learned after 400 episodes ---- Links & Resources: John Morgan of Morgan & Morgan Eight Sleep (sleep optimization system) Oura Ring (sleep and recovery tracking) Whoop (fitness and recovery wearable) Calm (meditation and breathwork app) Breathwrk (guided breathwork app) Athletic Greens / AG1 ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 350. 5 Years of Game Changers: You Won't Believe What They Did to Win 300. Legends & Leaders: 300 Episodes of Game Changing Insights 200. Game Changing Stories: 200th Episode Spectacular

Burnout is not a badge of honor.  In this episode, I share why I'm pushing back on hustle culture, what we can actually learn from creators like Gary Vee and Alex Hormozi, and why doing less often leads to better marketing. Instead of chasing every trend or posting six TikToks a day, I'll walk you through the framework I use to conserve energy, stay consistent, and still grow my business without sacrificing my sanity. If you've been craving consistency without burnout, this framework is for you. In this episode of the podcast, I talk about:  The real cost of nonstop content creation Lessons from Gary Vee, Alex Hormozi, and creator culture Why rest cycles are key to creativity The three pillars of my mindful marketing playground How to use energy budgeting to prevent burnout ...and more!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/376

Get Auto DS for $1 for the next 30 days: https://platform.autods.com/register?ref=Mzg1Mjg2NA==Start your business today with Shopify: https://shopify.com/calumjohnsonDownload the "How to build a brand" workbook for the Caleb Ralston episode: https://calum.bio/pages/caleb-ralstonFollow Us!https://www.instagram.com/calumjohnson1/https://x.com/calum_johnson9https://www.instagram.com/calebralston/Timestamps00:00 Intro04:51 The biggest mistake with AI content (you sound like a robot!)09:56 The one lesson from Gary Vee that changed Caleb's career13:03 Alice in Wonderland & your brand's direction (powerful metaphor)15:27 How to reverse-engineer your brand outcome19:46 The Brand Journey Framework (4 must-ask questions)23:40 Why one clear goal beats chasing 10 outcomes25:14 The Brand Story Framework (3 steps to stand out)29:13 Find your contrarian belief (the secret sauce*)34:22 The exercise: flip industry clichés into your unique truth37:50 The power of polarizing beliefs40:09 Gary Vee's “Document, Don't Create” explained45:20 The 70/20/10 rule for testing content (and loving the flop)54:27 Why chasing virality traps most creators57:14 Storytelling 101: why vulnerability beats perfection1:02:40 Hooks that GRAB attention in 1 second1:06:50 How to find your audience's painful problem1:13:27 Every story needs this final piece (the storytelling framework)1:19:08 AI and the future of brand (what stays timeless)1:28:34 Why in-person connection is the ultimate moat1:33:00 What to focus on for the next 12 months (the one thing)1:36:00 Pushing through the “Dip” when you want to quitAbout Caleb RalstonCaleb Ralston has spent 16 years building brands, helping entrepreneurs like Gary Vaynerchuk and Alex Hormozi scale audiences of over 30 million followers and hundreds of millions in sales. In this episode, he shares the frameworks behind unforgettable personal brands: that includes the Brand Journey, the Brand Story framework, and the power of contrarian beliefs. From testing content that “flops” to building trust that converts, Caleb lays out a timeless playbook for anyone serious about standing out in a noisy, AI-driven world

Ever wonder how someone can pull off a $100 million launch weekend? Sounds insane, right? Well, that's exactly what Alex Hormozi just did with his newest book, The $100 Million Money Models. And in this episode of The Happy Hustle Podcast, I break it all down, what made this launch historic, why it worked, and most importantly, what we can learn and apply in our own launch.Here's a little context: I've known Alex and Leila through Russell Brunson's Inner Circle and at Funnel Hacking Live. While I wouldn't say we're close, I've watched his rise from the sidelines, and this latest launch left me both impressed and inspired. Alex not only sold millions of books in a single weekend, but he also set a Guinness World Record for the fastest-selling nonfiction book of all time. That's no small feat.So how did he do it? A few big lessons stood out:First, Alex built massive goodwill with his community long before the launch. By consistently giving value through his previous books and free content, he primed people to trust him and want in on whatever he released next. That's a reminder for all of us: give first, sell second.Second, his live stream wasn't just a sales pitch; it was a nine-and-a-half-hour marathon of pure value. He and his team created urgency, included mystery speakers, and turned it into an event. Production quality was top-notch, and he positioned himself as a teacher, not a salesman.Third, the book launch itself was the lesson. He demonstrated his money models in real time by making the launch a meta example of what the book teaches. That kind of alignment between message and execution builds unmatched credibility.Fourth, the offer was genius. From the $6,000 “donate 200 books” bundle to the $18,000 upsell, Alex stacked so much value that buyers felt like they'd lose money if they didn't say yes. And he layered in scarcity and urgency with real deadlines—no fake extensions, no gimmicks.Finally, he gamified the whole experience. Affiliates had leaderboards, customers got share codes, and the whole thing became a status game. People weren't just buying books—they were competing, contributing, and spreading the word.Watching Alex pull this off was like a master class in monetization. But here's the real takeaway: success leaves clues. You don't need to hit $100 million to apply these lessons. Build goodwill, deliver crazy value, align your offers with your message, and create experiences worth talking about.I've got to tip my Happy Hustle hat to Alex on this one. Absolute baller move. If you want the full breakdown of this record-shattering launch and how you can apply the strategies to your own business, tune in to this full episode.Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Coursehttps://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventurehttps://thehappyhustle.com/mastermind/“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsors:If you're feeling stressed, not sleeping great, or your energy's been kinda meh lately—let me put you on to something that's been a total game-changer for me: Magnesium Breakthrough by BiOptimizers. This ain't your average magnesium—it's got all 7 essential forms that your body actually needs to chill out, sleep deeper, and feel more balanced. I take it every night and legit notice the difference the next day. No more waking up groggy or tossing and turning all nightIf you're ready to sleep like a baby, calm your nervous system, and optimize your recovery, go grab yours now at bioptimizers.com/happy and use code HAPPY10 for 10% OFF.99 Designs- Need a killer logo, stunning website, or next-level brand design?Stop DIY-ing and start delegating like a boss with 99designs by Vista! Neurable- If you're looking to level up your focus, productivity, and mental well-being all at once, do yourself a favor and check out Neurable. You get a special hookup—just use the code HAPPY at checkout and get $100 off.

Travis and his producer, Eric, get honest about what “hustle” actually means and how its value changes depending on season, personality, and your real goals. Drawing on their own business journeys—as well as lessons from voices like Gary Vee, Dave Ramsey, and Alex Hormozi—they dig into the difference between productive sprints, burnout, and building self-awareness around effort, outcomes, and work-life fit. On this episode we talk about: The myth and reality of hustle culture for entrepreneurs and freelancers Why some seasons demand all-out work—and others call for balance (or a pivot) Setting sprints, tracking your time, and focusing on outcomes, not just hours How to know if your work is strategic hustle or just “busyness” Personal stories of burnout, pivoting, and coming back stronger Top 3 Takeaways 1.  “Hustle” is most powerful when it's temporary and goal-driven—set clear sprints and reassess outcomes.2.  There's no one-size-fits-all: personality, life stage, and values should guide your effort and expectations.3.  Track your time and audit your focus—real growth comes from high-leverage work, not just putting in hours. Notable Quotes “Life demands different seasons—sometimes you have to hustle, sometimes you need rest, and both are okay.” “Extraordinary results require extraordinary effort—but only effort on what actually moves you forward.” “Don't just show up. Do the work that actually produces results, then reevaluate and adapt.” ✖️✖️✖️✖️

In business and in sales, the future is changing faster than most can keep up. AI isn't just a buzzword anymore. It's transforming how deals are made and how teams operate. In this episode of the #DoorGrowShow, property management growth expert Jason Hull sits down with Steve Trang of ObjectionProof.ai to explore how AI sales reps can book appointments, review calls, and follow up with leads instantly, what this means for property management entrepreneurs, and why learning to leverage AI now is critical to staying competitive. You'll Learn [01:24] The AI Revolution [11:11] AI Sales Reps [17:39] The Future of AI in Sales [27:31] The Importance of Asking Good Questions [34:49] Setting Impossible Goals to Grow Faster Quotables “I'm not here to say your job is at stake, but you should operate as if it is—because if you're not, you're going to get replaced.” “The version of AI today is the worst version you'll ever deal with—because it's only getting better.” “AI can instantly—99.9% uptime—call the prospect, ask questions, and book an appointment for you or your salesperson to actually run the sales process.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Steve Trang ObjectionProof.ai (00:00) We are building out an AI agent that can actually run sales.   call the prospect, ask questions, book an appointment.   for you,   so it actually sounds like you're having a conversation with another human being.   Jason Hull (00:14) All right, I am Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses, helping them add doors, improve pricing.   increase profit and simplify operations and build and replace teams. We are like bar rescue for property managers. In fact, we have cleaned up and rebranded over 300 businesses and we run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. At DoorGrow, we believe that good property managers can change the world and that property management is the ultimate high trust gateway.   to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. All right, my guest today is Steve Trang of objectionproof.ai, and we're gonna be talking about, I guess, the future.   Does that sound about right?   Steve Trang ObjectionProof.ai (01:36) Yeah, I would say that's very, very relevant, even more acutely today than normal. Yes.   Jason Hull (01:42) So we are in the middle of this insane AI revolution. know, AI is taking over quickly. Everybody's talking about all the jobs that are going to go away. Everybody's playing with chat GPT. It's becoming like their second brain. We're all maybe getting a little dumber because of it. Who knows? But we're also getting more more capabilities.   Steve Trang ObjectionProof.ai (01:59) Yeah.   Jason Hull (02:03) It's all speeding up so quickly even before we started. I'm like, I just tried this tool and you're like, have you heard of this tool? And like, there's just so many tools out there. before we get into all that, Steve, tell us a little bit, give us a little background on you as an entrepreneur and how you kind of got into entrepreneurism and what led to objection proof.   Steve Trang ObjectionProof.ai (02:26) Yeah, so it's going to be a long, secretive road because I got into real estate in 2005. So, you know, I did the good, you know, the, the get good grades so can get a good job deal. Right. I all that. was an engineer. I worked at Intel. and I realized fairly quickly, I wasn't manageable. And so, I had to, I had to find something else where I could work for myself. I read rich dad, poor dad from that. It's like, I got to do real estate, but.   I didn't take the advice quite right because I became a realtor in 07, not a good time. So that was a major, major humbling experience. I did some short sales, which are relevant again today. I a list of properties for banks, eventually started my own brokerage. You know, when the bank, when the foreclosure started dying down, became, my own brokerage. Did pretty well. had almost 1 % or we had 1 % market share for a very, short period of time. In the Phoenix market, one of every 100 transactions went through our brokerage.   then, I started buying houses, cash started wholesaling, did some flipping, started a podcast disruptors, which is where most people know me from. And then along the way I started a sales training program, started a title company, did some mortgage joint ventures. and then where we are today is AI. I probably sound very ADHD. I promise you, I don't have it.   I'm just always chasing the next object, which is very much a symptom of ADHD. But I can sit down and focus for long periods of time. It's just that I'm an entrepreneur, I started out as entrepreneur, and it wasn't until the last two, three years that I've actually learned how to actually sit down and focus. So that's how we got here.   Jason Hull (03:58) Okay, yeah.   All right, cool. So now that you know how to focus, what are you focused on?   Steve Trang ObjectionProof.ai (04:05) Our focus is at this point more than half of my work schedule, which is more than 50 hours a week, right? It's probably like 60 or 70, is on AI. And the reason why is because things are changing so fast and the things we're trying to do are so innovative. And everyone says that, right? But like We are building out an AI agent that can actually run sales.   And so that is something that a lot of people have promised is something we're actually doing. Now, it's not going to buy a house. Is that going to convince a landlord to allow you to do property management? You're still going to have to do the heavy lifting. But what it can do is initiate the conversation, right? So if someone fills out a form, AI can instantly, 99.9 % uptime, right, because it's all technology now, call the prospect, ask questions, book an appointment.   for you, the business owner or salesperson, to actually run your sales process. So we can actually book appointments. It sounds real. You can't tell it's AI. Well, if you're really, really deep in the AI world, you could probably tell it's AI. But most people can't tell it's AI. And so it actually sounds like you're having a conversation with another human being. And it took a lot of effort to make that happen.   Jason Hull (05:22) Yeah.   Steve Trang ObjectionProof.ai (05:23) So that's where a core, a very, very heavy percentage of our detention is today.   Jason Hull (05:28) Got it. Yeah. I've started playing around with it. I haven't pulled the trigger to actually have AI agents calling or cold calling my prospects. I'm a little nervous about doing that.   Steve Trang ObjectionProof.ai (05:36) Mm-hmm.   It's a there's there's elements of leap of faith, right? But you can also test it. You know, we have a if you want to, you know, give it out, we have like a way to opt in for AI to call you so you can hear for yourself what it sounds like. It's not perfect, right? Like the we launched it on August 1st to all our existing clients. So, you know, not that long ago. ⁓ And we're learning about bugs that we weren't aware existed as we're testing it.   Jason Hull (05:59) Yeah.   Yeah.   Right. Yeah.   Steve Trang ObjectionProof.ai (06:06) because that's how new this is, right? So we're still iterating   and getting better all the time.   Jason Hull (06:10) Yeah, got it. OK, cool. Well, that's that's the future. I mean, the amazing thing is. I just signed up for an AI tool like this last weekend and they had this chat bot on the home page that you click talk and it's like a voice, it talks to you and it can hear you talk and it was in the voice of one of the principals of the company. And it was like really good. I don't know if they use 11 labs to do the voice or whatever.   Steve Trang ObjectionProof.ai (06:29) Yeah.   Right.   Mm-hmm. It's probably   11 labs, so that would be my guess.   Jason Hull (06:40) But   yeah, it was like his voice and I could ask it anything. I was asking like, it do AI, like can it do API integrations with HubSpot and how would it connect to this? And it was like giving me, yeah, you could do this and this is how it would work and this way. And I was like, there was no question I could ask it, it didn't know. And it knew everything about the tool. I could ask all sorts of questions about its capabilities and it's like, nope, we don't have that functionality but you could do it this way. And I was like, I was like.   Steve Trang ObjectionProof.ai (06:53) All right.   Jason Hull (07:07) I felt like it knew more than any salesperson at their company I could have talked to.   Steve Trang ObjectionProof.ai (07:12) Oh, 100%. Yeah.   Jason Hull (07:14) And so I was really blown away. was like, I I spend hours asking questions because they had, it was like, you have to pay for the year for this tool, right? So I was like, I'm not going to pay for the year for a tool. If I don't know, like I can't trial it or anything. So I was like, I'm asking every question and because it could answer every question I could throw at it with ease. I got all my answers asked and nobody there had to spend any human labor time to talk to me. And I signed up.   Steve Trang ObjectionProof.ai (07:22) Yeah. ⁓   Jason Hull (07:42) It was pretty wild. And I'm like, wait a second, could I do this? Can my clients do this? Yeah. But yeah.   Steve Trang ObjectionProof.ai (07:48) ⁓ You can answer   all the questions. That's not a sales thing, right? Because we have a philosophy that sales is an emotional process, not logical process. So it can answer all the questions. It can remove a lot of the obstacles. But someone still needs to either sell a story or a dream. Or our philosophy is can we ask Jason enough questions.   Jason Hull (07:55) Yes.   Steve Trang ObjectionProof.ai (08:09) where Jason can formulate his own dream and decide to purchase himself. Because the thing we talk about is we don't sell. We get prospects to sell themselves. And so the one thing that AI cannot do just yet is to get you to sell yourself so that you're willing to sign a contract or pull out a credit card. The thing about entrepreneurs, business owners, and salespeople, the reason why we're such great buyers is because we tell ourselves great stories.   Jason Hull (08:18) Yes, totally true.   Yeah.   Steve Trang ObjectionProof.ai (08:34) The   general public is not as good at telling ourselves as great as stories. And so they don't need someone to facilitate that conversation to get them to pull the trigger.   Jason Hull (08:42) you   Yeah, I've really followed Jeremy Miner's kind of new model of selling sort of formula is NEPQ stuff. And because I noticed sales was getting harder and harder, like people didn't trust. And we're like in this post trust era, nobody trusts anything anymore. so, you know, everything's fake. Like is everybody's perception, especially since the pandemic, everybody got a little bit burned, you know, in the last several years. We're like, everybody's trying to trick us like   Steve Trang ObjectionProof.ai (08:48) Mm-hmm. Yeah. Yes.   Exactly.   Mm-hmm.   Everyone has an agenda. Yeah.   Jason Hull (09:10) And nobody has our best interests at heart. Everybody has   an agenda. And I'm actually working on a book right now called the Golden Bridge Formula, which is my philosophy in selling, which is basically if you can showcase how, if I am purely selfish and I'm achieving what I want out of life, I can show how it benefits you, my prospect. And so everybody can trust our motives. If the default assumption in sales is that your motive is to get their money.   Steve Trang ObjectionProof.ai (09:19) All right.   are mutually aligned.   Jason Hull (09:34) which is a really crappy sort of motive, right? But I have something I want more than money, right? Which relates to my purpose in life. And so we teach our clients how to build that golden bridge and how to do that. So I think it'll be really interesting to see when people start to build. I think that's the thing is it would take some real intelligence from, you know, a human that understands empathy and understands this.   question-based selling in order to build out AI bots that can do it. Well, I don't know, but we'll see.   Steve Trang ObjectionProof.ai (10:04) I would estimate we're probably about 12 months out because we can do it pretty well right now, but we can't do it well with latency and enough information. So like when we're scheduling appointments, like the reason is not to schedule an appointment. There's only a handful of objections, right? But when we're doing real estate,   Jason Hull (10:14) Yeah.   Mm-hmm.   Steve Trang ObjectionProof.ai (10:24) there's a lot more questions that need to be answered. And also there's all sorts of different creative ways we can solve the problem, right? Like, you know, the traditional buying land creatively is like, all right, Jason, look, you can pick price, you can pick timeframe, you can pick payments, but you can't pick all three, right? We're not quite there yet, because the dimensions of how you can negotiate a real estate transaction.   Jason Hull (10:40) Yeah.   Steve Trang ObjectionProof.ai (10:47) It's substantial, right? It could be like, what's most important to them? Is it the depreciation? Is it the tax consequences? Is it the appreciation? Is it the cashflow? Is it I need to hide my taxes, right? Like what is your agenda? And so like AI doesn't have all the information today.   Jason Hull (11:02) Hmm.   Steve Trang ObjectionProof.ai (11:04) But I imagine 12 months from now, we can have enough data, can have AI figure all that out.   Jason Hull (11:10) Yeah, I would think so. okay. Well, tell us about objection proof. Like what is it?   Steve Trang ObjectionProof.ai (11:17) Okay. So, before we get into that, I've been a sales trainer for more than six years now. So we've been coaching the top, house buyers across the country. You know, I'm in Collector Genius, I'm in boardroom and family mastermind. And so like, I work with the biggest and best operators across the country. And as I was looking at it, we've trained hundreds of sales teams and we've trained thousands of salespeople. And so when we talk about our AI tool, it's really just leveling up what already existed.   Jason Hull (11:29) Mm-hmm.   Steve Trang ObjectionProof.ai (11:45) And so earlier this year, we had three different individuals. We Stephanie Biders, the left main, Brad Chandler with Express Home Buyers, and then Casey Ryan, another really successful wholesaler in Vegas. All three of them, in a course of days, pulled me aside and said, hey, Steve, can you create an AI tool that does this? Hey, Steve, can you create an AI tool that does that? And the things they were asking for was an AI tool that can do automatic call reviews.   Right, because there's nothing more frustrating as a business owner than to sit down and listen to call reviews, right? I'd rather cold call than listen to a call review. And so, ⁓ so can you automate the call reviews? Especially if it's bad calls, yes. Right, and so can we automate call reviews? all right, so I set out to figure out how to do that. The other problem was like, how do I know my new salesperson is now ready to take leads I'm paying for?   Jason Hull (12:20) Right.   Right, especially if it's mad calls.   Steve Trang ObjectionProof.ai (12:43) You hire a salesperson, you onboard and you train them. When are they actually ready for leads that you're spending three, $400 for? Okay, so let's create a roleplay bot that can measure the quality. And then the last thing is how can we have our salespeople train every day on your ideal sales process? So again, the same idea with a roleplay bot is that you can call it every single day and train on it. So we created that.   Jason Hull (12:44) Right.   Steve Trang ObjectionProof.ai (13:12) earlier this year and that's been growing like gangbusters. Right. And then the thing again, we just launched this past week or week and a half now is an AI lead manager, which takes it from like someone that fills out an inquiry on the web form to calling them within seconds, right? To talk to them, to schedule an appointment. And the great thing about AI is that it has zero call reluctance. And I can tell you in my own personal experience as the one that created this tool.   Jason Hull (13:30) Yeah.   Yes.   Steve Trang ObjectionProof.ai (13:40) When I built it out, I forgot to iterate, like this is super nerdy stuff, right? But like, hey, call three times and stop, right? But I didn't get the counter right, so it always started zero every time I went through the loop. It called me 15 times in a row before I figured out how to shut it off, right? So it's got zero call reluctance. Oh yeah, if you said it, it'll call you 100 times a row, 1,000 times a row, no fear.   Jason Hull (14:01) It's very persistent, yeah.   Well, you know,   that's super interesting because I saw a video recently from Alex Hermosy and I've worked with him. I've been in masterminds with him and he said that he, one of his partner companies that he invests in, they had a 400 % increase in their close rate just by hiring one person to call every new lead within 60 seconds of the lead coming in. 400 % increase in deals close. And I'm like,   Steve Trang ObjectionProof.ai (14:26) Mm-hm. Yeah. Right.   Jason Hull (14:31) That speed to lead is a significant thing. So I've been thinking about the same exact thing. I'm like, can connect Sinflow to HubSpot or can I do something to get some sort of phone agent to like call a new lead instantly? Because it's really difficult to get my team to do that. They might be in the middle of something. They might be making calls right then, you know? And so, yeah, 60 seconds.   Steve Trang ObjectionProof.ai (14:46) They're humans.   They can be at a sales appointment,   they can be in the bathroom, they can be in the car driving back from an appointment. Yeah, exactly.   Jason Hull (14:55) It can be late at night, like when the lead comes in, you know, and I don't know,   maybe somebody's filling out a lead form at one in the morning. I don't know if they'd answer the phone, but like call them and text them an email and maybe something happens. don't know.   Steve Trang ObjectionProof.ai (15:08) Exactly. Yeah, so that's the problem we seek to solve and I would say we did a pretty good job of it.   Jason Hull (15:14) Nice. Okay. Very cool. So yeah, super cool. So mean, this is the future and you know, I'm sure now because AI allows us to innovate with AI even faster, like it's, it's snowballing. Like it's just speeding up rapidly. It's like, now you can go to your AI and say, Hey, I want to figure out how to do this, solve this problem. And it's like, here's a bunch of ideas, which like   Steve Trang ObjectionProof.ai (15:25) Mm-hmm. Yes.   Mm-hmm.   Right.   Jason Hull (15:38) Evaluate these ideas which ones are the best ideas and it's like this one will give you the the biggest return, right? Yeah, so it's pretty wild. So I think I did in working on my book over the weekend in a day. I probably did what would have taken 90 days of research in it like It just months of research like   Steve Trang ObjectionProof.ai (15:57) Mm-hmm. Yeah.   Yeah,   the time compression is just absolutely outrageous. The amount of time AI can save you is just off the charts. I built out the tool. Now there's Ian Ross from an organization. He's the AI Whisperer. He's been training the AI boss for two years now. But I built everything around it. And if I were to try to do everything I did without AI, three years maybe to get it done, right?   to learn React and SuperBase and all this other stuff, right? To learn how to compress audio files and automatically. And it took me months to get a product. We have, we're looking at, have 130 clients now using our tool. And it's something that started less than six months ago. So yeah, AI is showing you how to use AI.   Jason Hull (16:43) Wow. Yeah.   Yeah, I mean, it's scratching a super strong   niche. Like if you go on Google Trends and put in AI and it like, just watch, it's like nothing and then it's just going crazy and it's surpassing everything right now. So let me share a quick word from our sponsor real quick for this episode. So our sponsor is Cover Pest. Cover Pest is the easy and seamless way to add on demand pest control for your resident benefit package.   Residents love the simplicity of submitting a service request and how affordable it is compared to traditional pest control options. Investors love knowing that their property is kept pest free and property managers love getting their time back and making more revenue per door. Simply put, Cover Pest is the easiest way to handle pest control issues at all of your properties. To learn more and to get special DoorGrow pricing, go to the website coverpest.com slash door grow.   All right, so Steve, let's get back into talking about AI. you know, you're focused on the sales side of things. What do you see as the future of what's gonna be happening with sales and what are your team working on developing next?   Steve Trang ObjectionProof.ai (17:57) I mean, the things we're working on next is just getting to the actual sales conversation where, you know, for someone that needs to their house for cash, right, which is our core audience, is how do we get it from beginning of a web form all the way into an actual transaction to actually get assigned a contract? That is going to be the next step. I think we can incorporate transaction management into it.   Right? The goal here is to get to a point where you basically have a handful of salespeople. One person that can handle the acquisitions, the buying of the houses. One person can handle the dispositions. And one person still to really talk to homeowners as scheduled appointments because the reality is AI doesn't replace everybody. AI just makes everybody better. As matter of fact, in half an hour from now, we're actually doing a training internally where our guy Ian, our AI whisperer,   is going to be teaching everyone in our organization prompt engineering. And the reason why that is, is that everyone needs to be using AI. Because if you're not, the amount of productivity everyone in organization, since we started using AI, is at least three times better, at least, if not more. And so every person that's not using AI is expensive now, because their amount of productivity is less than a third of what the other guy who is using AI.   Jason Hull (18:59) Right.   Right. So you could easily 3x the output if you just understand how you can leverage AI in some clever use cases.   Steve Trang ObjectionProof.ai (19:18) Exactly. Right. So if you look at that and then the reality is if I can get it down to just the best salespeople in my organization and AI everything else, everyone else that's not using it, their marketing costs, their overhead and everything else is just going to be more than mine to do the same amount of work, which in a very short period of time isn't that big a deal. But if I can reduce my overhead by 10 % compared to you and we're running the same business model.   Next month I have 10 % more to spend on marketing. And the month after that. And month after that. And my sales is only gonna grow. So we're gonna see a time where those that aren't on board are gonna find themselves unable to compete just because of margins alone. We had a, there's a colleague of mine, someone I look up to, I respect a lot. And we had a conversation where she let four people, she let go of four people earlier this year.   Jason Hull (19:50) Right. Yeah. And it compounds.   Right.   to compete, totally.   Steve Trang ObjectionProof.ai (20:13) Each person, six figure salary. So, she had to let go four people. And the reason why was that AI can do their job, right?   Jason Hull (20:24) Yeah, I six figure salary is saving like what half a million? Yeah.   Steve Trang ObjectionProof.ai (20:27) almost half a mil, right? And she's   like, and it sucks because she cares about these people. They've been with her as she built out the company, right? But right now her competition is some kid who lives at home with no expenses. She can't compete with that kid if she has all this expense on her payroll. It sucks. So everyone in our company is going to have to learn how to use AI to do their job more effectively, more efficiently. And so that's, so I would say on top of   Jason Hull (20:31) Yeah.   Steve Trang ObjectionProof.ai (20:54) the sales part is that everyone, everyone is getting looked at. There's a person in organization, I'm like, how are you getting so much done? Because she has stepped up and picked up three other people's in the last year. She picked up three other people's jobs. And then I talked to her last week, like, what are you doing? And she just showed me her chat GPT that's always open. That's it. She's just picking up other people's jobs because she's able to do it all day.   Excelled at using it and I think that's just that's just the future and this is not nothing new that people haven't heard before Really? What I would say is there should be a wake-up call if you're not listening as a matter of fact I had a really uncomfortable conversation last week Because I train acquisition managers, which is sales disposition managers, which is moving the properties Lead managers we were booking the appointments and then sales managers right how to manage sells people get the most out of them the lead manager call I was like, hey look   how many of you guys are paying attention to what I'm saying on social media? And like maybe 10%, 12 % raise their hands. I was like, okay, if you're not paying attention on what on social media, then this needs to be your wake up call. I have created an AA tool that is directly threatening your job. I am training you and I'm also creating a tool that might compete against you, that will probably compete against you. And so the reality is,   Jason Hull (22:08) or real life.   Steve Trang ObjectionProof.ai (22:13) A, it's awesome you're on this call, because you're training becoming one of the better ones across the country. And you have to have this mindset that I'm going to be irreplaceable. So you have to be the best, because this is what you're competing against. So I'm not here to say your job is at stake, but you should operate as if it is, because if you're not, you're going to get replaced. That was an uncomfortable conversation.   Jason Hull (22:30) Yeah, it was at least a year ago when AI was   starting to just sort of peak, you know, come up on everybody's radar. I gave my team, heard of, saw Alex Hormozi like give his team the task of like trying to replace themselves with AI. And so I said that to my team and several were so offended. They're like, you trying to replace us? I'm like, but that's reality. So I was like, try it. And I got some like.   of weak responses because they weren't really focused on it. But now I think everybody can see like this is coming and nobody thought that the most expensive jobs would be the first thing to be going. Lawyers, like doctors, like a lot of this a lot of the data, the research, the stuff that takes a lot of knowledge. It's hard to beat something that can pull in everything, you know, and and then really all these specialists that are so specialized in things, they're   Steve Trang ObjectionProof.ai (23:05) No, no one saw that coming.   Jason Hull (23:23) you know, AI is probably going to eat their lunch and then, you know, and then like really high level copywriting jobs, high level graphic design work, like all of this also. And so it really is becoming a future in which those that are the most creative in thought and how to leverage AI, the creators, and they're going to be AI creators that can leverage AI and know what tools.   are available and they're staying up on that. Those are going to be the ones that are the most valuable team members because they have access to infinite knowledge. Knowledge is no longer a super valuable resource. It's, and you can just get it. We've got the internet, there's tons of it out there, but the people that can figure out how do I isolate what knowledge is needed right now? How do I leverage AI to like figure it out? How do I, you know, then feed it into some sort of agentic system or create some sort of agent or some sort of chat or prompt or rule to like,   Steve Trang ObjectionProof.ai (24:00) Mm-hmm.   Jason Hull (24:19) you know, get the output that I need. These are the people that are going to, you know, be leading the way. And so it's really interesting.   Steve Trang ObjectionProof.ai (24:27) Yeah, the creators.   I've been looking at it. we've been using Working Genius internally as well as for hiring. So if you guys that are listening aren't familiar with it, it's created by Patrick Lancioni who wrote like, what is it? ⁓ Amazing books. was, shoot. Anyway, Patrick Lancioni is an amazing, amazing author, wrote some amazing books.   Jason Hull (24:41) He's written a bunch of good books.   That's that from right here.   I've got, where are they? Let's see.   Oh, he wrote The Motive, Getting Naked, The Ideal Team Player, Five Dysfunctions of a Team, Death by Meeting. Yeah, he's got some great books.   Steve Trang ObjectionProof.ai (24:50) The advantage is one of them, but there's like...   by this function as a team, yeah.   Yeah, FIDAS   function seems huge, huge one, right? So he wrote working genius. And working genius breaks down to six letters, right? Widget, which is coincidental, I suppose. So what it stands for is wondering, inventor, galvanizer, discerning, enabler, and tenacity. And so most people are two of them as an energy.   It gives you energy, two of them are like it drains you, right? So like I don't like doing work. So T and E is just that for me, right? But I do like to invent and I like to discern. And then Ian likes to invent and likes to galvanize. But the key here is we're both inventors according to Working Genius. And I think right now in this world with AI, it's going to be the people that have the W, the wondering, the inventiveness. I think those are the two they're going to do the most.   Jason Hull (25:30) you   Steve Trang ObjectionProof.ai (25:49) the most well in this new world because we can automate a lot of other things. We can automate the mundane tasks. That's what the agents are for. So it'll be interesting. AI can discern to some degree. It can't galvanize. So we still need someone to lead the charge and get everyone to storm the.   Jason Hull (26:00) Mm.   Thank   Steve Trang ObjectionProof.ai (26:13) stormed enemy territory. But yeah, I think to your point, the creators, I look at it as everyone that's got the wondering and inventiveness is gonna do really well on this new AI world.   Jason Hull (26:25) Okay, yeah. Those things sound fun to me. That sounds like way more fun to be spending my time on doing those kind of things than most anything else you do in business. And I love that you said, you know, figuring out which things are kind of your, give you energy or take away your energy. So one of the things we have our clients do is we give them a time study that we've created that.   Steve Trang ObjectionProof.ai (26:32) Yeah.   Mm-hmm.   Jason Hull (26:49) They do a time study for like two weeks and they track which things are plus signs or which things are minus signs. Just to figure out, because the easiest way I can get them towards more output or towards more joy or more fulfillment in their business or more freedom or offloading the right stuff is just to figure out which things are their minus signs and which things are tactical so we can get those off their plates so they're focused more on the strategic things and the plus signs, which usually are connected. So for entrepreneurs, yeah.   Steve Trang ObjectionProof.ai (26:54) Huge.   Mm-hmm.   Jason Hull (27:17) And so, yeah, I think that's going to be the powerful thing is that if people can become conscious of the things that are draining them, then you can just ask the question. You can go ask AI the question, how do I get rid of this? How do get this off my plate? Give me some really good ideas. Yeah. And so we've got this magical thing that it's like we've got the magic genie of answers that can just give us any answer to anything at any time. But you have to ask good questions.   Steve Trang ObjectionProof.ai (27:30) All right. It really is that simple these days.   You have to ask good questions, and then the thing that you have to make sure, and I don't know how to do this, is to make sure you don't give up your critical thinking abilities. I think that that muscle is going to atrophy pretty fast in this new world. The ability to actually ask good questions and then filter, is that actually a good answer? Does that make sense? Or are we just accepting the answers? Because you can see, if you just accept things, if you just accept data without questioning it,   Jason Hull (27:56) Mm.   Yeah, it'd be pretty destructive.   Steve Trang ObjectionProof.ai (28:08) you're going to atrophy pretty fast, I think, of your critical thinking skills.   Jason Hull (28:11) Yeah. And that's where you hear the horror stories of AI, like people killing themselves because AI told them to, know, stuff like this, where they're just like, they think AI is like, becomes some sort of superpower when it's really just reflecting them. Yeah. It's just reflecting them and their, you know, psychoses, I guess. So I think, yeah, you know, I've noticed that, yeah, sometimes chat GPT, for example, can be very agreeable.   Steve Trang ObjectionProof.ai (28:17) Yeah.   It's not all knowing all powerful, it just appears that way.   Yeah, sad.   Jason Hull (28:36) It's like, that's brilliant. You're the best. Like it's giving you compliments. like, yeah. You know, but the reality is, yeah, you have to ask it to challenge you. And you have to like say, what are the flaws in this or what evaluate or, and so I'll have the one AI tool evaluate what another AI tool gives me. I'll say, which of these ideas should I actually do to my offer document or what should I change or what should I improve and which things are not a good idea?   And it rates them for me. Like Claude will be like, this is like, these are the ones you should do. These ones maybe, and these ones definitely don't. I would recommend these. And I'm like, cool, do that. Right? And so, yeah. And so I think we have to, we have to have a brain that's creative enough to see the potential problems and to ask the right questions and to challenge things. because yeah, otherwise you may just   be led down a rabbit hole of your own self-reflection, that's a blind spot.   Steve Trang ObjectionProof.ai (29:37) Mm-hmm. It's the same dangers we see with TikTok. It just sends you down the wrong rabbit holes.   Jason Hull (29:43) Right. Because the algorithm is just giving you more of what you look at. you're like, man, I'm really, it's like, you know, that prurient interest where you just can't stop looking at the car crashes that are driving, you know, driving by. then the algorithm's like, cool, they want to see more car crashes. And you're like, wait, why is this awful? Yeah. So yeah, that's, that's, that's the difference between AI and real life. so, you talk about creating a self-managing sales team.   What the self-managing sales team because having managing a sales team is pain in the ass.   Steve Trang ObjectionProof.ai (30:16) Yeah, so the self-managing sales team, we're using AI to power it. So it still requires a person to actually care about the other salespeople, right? So the big thing is like, what are you meeting with them? Are you finding out what's important to them? What is their big, hairy, audacious goal, right? So that's the first and foremost. We've got to figure out what their big, hairy, audacious goals are. Then we've got to quantify it. How much money do you actually need to make to accomplish that, right? And then we reverse the math, which isn't new, but   Jason Hull (30:17) They can't.   Mm-hmm.   Steve Trang ObjectionProof.ai (30:46) The newer wrinkle here is like we got to tie it to the big hair audacious goal. And then we'd look at, right, how many transactions do you need to close? Okay. And then if we need to close as many transactions in the year, then in real estate, how many contracts do we need to go under in order to have that many closings? Right? Because unfortunately it's not a one-to-one. So then how many contracts we have, then how many appointments do we need to run per week to hit that many?   Jason Hull (30:54) Hmm.   Steve Trang ObjectionProof.ai (31:15) closings per month. And then we work into how many conversations do we need to have per week to have that many appointments per week. And then in order to have, then we figure out how many conversations we need to have per day. And we back it all the way up, right? And then.   Jason Hull (31:30) So conversations   to appointments to contracts to transactions to hit the B-Hack. Okay, right.   Steve Trang ObjectionProof.ai (31:36) Yeah, yes.   It has to work that way. And the sales manager or business owner needs to care about their people to actually care about those goals. Because if you don't care about those goals alongside of them, none of this matters. You got to care about your salespeople, But once they care about our salespeople, now we can use AI to track and hold them accountable to their metrics. And so one of the things that we have is if anyone's off, we can report this.   And you can do this with VA's and systems and this and that. The things that we've added recently with AI is that in our organization, after every single sales call, AI does a call review. And after it does a call review, it pushes it into Google Chat. So we use Google Chat, you can use Slack, you can use Teams, but we use Google Chat. It pushes into Google Chat where all the salespeople are in. And so it says, hey, Steve on this call got a 51 out of 100.   Everyone can see it. There's no hiding. Yeah, and so then after it gives me that review, it gives me the score, it gives me all the reasons why, I need to, as a salesperson, go in there and comment on it. I agree with this, I disagree with this, here's my takeaway from it, here's what I'm gonna work on. So, that's a super tight feedback loop. Now, instead of a call review that happens maybe once a week, or maybe once a month, or never,   Jason Hull (32:33) Yeah,   Right. Yeah.   Steve Trang ObjectionProof.ai (32:58) our sales guys are being coached in the moment where they're at in real time. Right? So they're self-managed because they have to go and respond to it. And here's the other thing too, like marketing has always been, or marketing should be accountable. you run your business right, we should know, hey, we spent our X dollars on this. How many leads did we get? How many contracts did we get? What was the revenue that came from this lead source for this marketing channel? What is the return on investment or return on ad spend?   Jason Hull (33:03) Yeah, that's great.   Steve Trang ObjectionProof.ai (33:25) We can be pretty good with marketing if we care. Accounting, it's really easy to tell when accounting is screwed up. It didn't zero out. Pretty easy to, you know, black and white accounting. Sales has always been leads went in and there's this black box and then contracts came out. We've eliminated that black box, right? Everyone's accountable to everyone else. So if you're in there,   Jason Hull (33:50) Yeah.   Steve Trang ObjectionProof.ai (33:51) And you can see, like you're putting up 50s over and over again out of 100, either you're going to self-select out or you're going to get better. But there's nowhere safe to hide in our sales company anymore. And that's how we created a self-managing sales team. Everyone can hold everyone else accountable. Jason can call Steve out, Steve can call Jason out. Right? So that's how we've had that. And then on top of that, our AI tool also has trends. So we can say like, hey, in the last seven days, here's where Jason's really struggling. Coach him on this. Or in the last 30 days, right? So we have one guy.   His struggle consistently is isolating the real objection. That's one of our guys. The other guy, his challenge consistently is not letting a difficult statement just sit there and just ruminate for like five seconds. We'll all agree, yeah, we gotta let it sit there. So those are two different cells, guys, we have two different challenges, but I know that because   Jason Hull (34:36) Right, he jumps in and has to solve it too quick.   Right.   Steve Trang ObjectionProof.ai (34:47) every single call is being reviewed. And that's how we build our self-managed Excel team.   Jason Hull (34:51) Wow, yeah, it's really cool. I love the idea of, normally in the past, historically, I wasn't really a big fan of BHAGs, like big hairy audacious goals, because it was unrealistic, I thought. But I recently was in Mexico and I was hanging out with Ben Hardy. And he wrote this amazing new book called The Science of Scaling. And he talks about the importance of having impossible goals. And unless the goal is impossible, because he says if a goal is realistic,   Steve Trang ObjectionProof.ai (35:13) Mm-hmm.   Jason Hull (35:17) then that means basically you're operating on your current limited level of thinking and your brain has nothing to work on. And as good as AI is, our brain really is like a quantum computer. It's like this masterful supercomputer that can create whole worlds. Our unconscious mind can do amazing things in the background. But unless we give our brain impossible goals to achieve, our brain doesn't even work to formulate new paths or new ways of thinking. It gets us out of our current prison of thinking. And so   Steve Trang ObjectionProof.ai (35:24) Nothing to strive for.   Jason Hull (35:45) This is where I think having really big impossible goals gives you a completely different path than a linear realistic goal. so, you know, I think what I've noticed with AI, and you can test this with AI, like just say, if I want to get from zero to a thousand Instagram followers in a year, what would be my path? And it's gonna give you a pretty predictable linear path. But if you say, how do I get to a million followers in a month, for example?   super impossible, how could that be possible? You're gonna get a completely different path, right? And so the path, you know, having better goals or unrealistic or impossible goals allows your brain in the background to come up with new ideas. So I came back from Mexico, I was like, how could it close 100 deals in a month instead of 10? It's impossible. How could I do that? And I figured it out. It took me a week and a half, my brain just figured it out. I'm like, I have to...   Steve Trang ObjectionProof.ai (36:18) True. Yeah.   Jason Hull (36:43) cancel 60 to 70 % of my calls. Anyone like doesn't confirm I have to get them off my plate. I have to have my setters feed them through a different funnel. And so we have a slow lane, middle lane, and I'm fast lane. I would have to, so we re-engineered our entire sales process and I did it in like a day. I did it in a day, maybe two. And I rebuilt everything because I had to create a completely different path in how we were doing it. Cause my current thinking,   well, my previous level of thinking realistic in order to get my company to be at X millions of dollars, you know, bigger than it is now. I was like, I'm going to have to hire like, it was a linear path. I'm like, I'm doing X. I'm going to have to hire 10 closers, 30 setters. And like it was, yeah. And I'm going to have to build this team. And I didn't even want to do it because that sounded so uncomfortable. And now we closed just about as many deals last month as we did the month before, but   Steve Trang ObjectionProof.ai (37:27) Yeah.   Jason Hull (37:39) our sales calls, at least for me, were like a tiny, tiny fraction because we had made the process so much more efficient because without really, you know, impossible goals, we optimize for the wrong things. And I was optimizing for just increasing this linear difficult path instead of looking at how could I eliminate 90 % of the calls and still have the same close rate? That's a completely different path, right?   Steve Trang ObjectionProof.ai (37:45) Yeah.   Yeah, well, I think you're asking your previous questions with the brand you had, right? And so we need to ask different questions with a different, with, yeah.   Jason Hull (38:12) length, which was a brain that was focused on reality. And reality kept   me stuck in the same place for years. And so now I see a path where we can get much larger, much quicker, but it's because I changed my brain's focus into the playground of impossible goals instead of looking at realistic goals, which usually are just a punishment tool that we measure ourselves by.   Steve Trang ObjectionProof.ai (38:34) And it's uninspiring.   We're not getting out of bed for realistic goals. And also, in sales, like,   We get punched in the mouth all day every day. Why would you not want to build your dream life? If we're going to do the difficult things, it should be incredibly rewarding.   Jason Hull (38:44) Ahem.   Yeah. Yeah, we get a lot of people coming into the property management industry from the real estate industry, because they're tired of the hunt and chase of deals and getting punched in the mouth. They're like, how do I build a residual income subscription model business that scales and grows, that's systemizable and do that. But a lot of our clients have a brokerage and they have property management, like most of them. They do both. But the   And once the property management business is healthy, it feeds them plenty of real estate deals because investors are always doing deals.   Steve Trang ObjectionProof.ai (39:23) Right. Yeah.   Jason Hull (39:24) So anyway, I know, Steve, maybe we should hang out later and come up with some cool ideas together. But yeah, this is really fun stuff to chat about. you know, this probably we could talk about AI probably all day. It's like a big focus of mine right now as well. I'm just super geeking out on it. What, you know, what maybe   Steve Trang ObjectionProof.ai (39:30) Absolutely, I'm game for it.   Yeah, I bet.   Jason Hull (39:47) Big takeaway, would you like everybody to get from listening to this podcast episode and then how could people, who are you looking for to connect with objection proof? And, cause I'm sure some of my audience are your audience as well. And, and how can they get in touch with you?   Steve Trang ObjectionProof.ai (40:03) Yeah, so I think the big takeaway, I mean, we already beaten it quite a bit, but I just want to really emphasize, this is a pivotal moment in time. This is like the dot com era, right? This is like when things started getting online. There are going be a handful of people that are going to make a stupid amount of money in this period of time. And so the same question I always ask is, why not you? Right?   Jason Hull (40:25) Yeah.   Steve Trang ObjectionProof.ai (40:26) So like if you're afraid just start because the reality is like AI will coach you on how to use AI. So just start. I'll say that and then you know the if someone wants to check out what we do I have a URL objectionproof.ai you can upload any sales call through text. It's gonna be a text file. It can be transcription. It can be WAV, M4A, MP3, whatever you can upload it. There's no charge you can use as many times you want. My team hates when I say that but   You upload it for free and it will evaluate your sales call, will email you the results. That's a free tool we have. Also, if anyone wanted to role play with our boss, you can text roleplay, that's one word, to the phone number 33777. And if anyone wants to check out our lead manager, you can text AI space caller, AI caller, to the same number 33777. Again, both of those are free. We're not charging anything for those.   It really is just a demonstration. All three are real demonstration of our actual product in action. And then we give that for free. Now you are going to have to talk to someone on my team. But you'll hear what our salespeople sound like as well. Or you can just ignore it. Either way is fine. But if nothing else, just check it out because you can see the direction we're heading. look, I've heard people say this over and over again. I always kind of like roll my eyes when they say it. But it's still true.   Jason Hull (41:34) Yeah.   Steve Trang ObjectionProof.ai (41:47) The version of AI today is the worst version you'll ever deal with. Because it's only getting better.   Jason Hull (41:51) Yeah.   Yeah, and it's crazy. It's really insane how quick things are changing. It's just speeding up faster and faster. So, all right, well, Steve, great having you on the show. Appreciate you hanging out with me. Those of you watching, if you are a property management business owner, you've ever felt stuck or stagnant, you want to take your property management business to the next level, reach out to us at doorgrow.com. We can help.   Also join our free Facebook community just for property management business owners at doorgrowclub.com. And if you found this even a little bit helpful, don't forget to subscribe and leave us a review. We'd really appreciate it. And until next time, remember the slowest path to growth is to do it alone. So let's grow together and guess with AI. Bye everyone.

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With each new hunting season comes fresh goals — but success requires more than ambition. In this episode, Beau Martonik explains how Alex Hormozi's SCALE framework can help hunters sharpen their skills and build long-term consistency in the woods. He discusses: The importance of simply starting How to compound scouting, shooting, and mapping time Using field experience to augment hunting strategies Identifying consistencies to leverage season after season Knowing when it's time to expand into new challenges From public land whitetails to new hunting styles, this episode offers actionable takeaways for hunters aiming to improve their results and enjoy more success in the big woods. Read the blog - https://eastmeetswesthunt.com/blogs/journal Resources: Instagram:   ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@eastmeetswesthunt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@beau.martonik⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook:   ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠East Meets West Outdoors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Website/Apparel/Deals/Gear: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.eastmeetswesthunt.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: Beau Martonik - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCQJon93sYfu9HUMKpCMps3w⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Partner Discounts and Affiliate Links: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.eastmeetswesthunt.com/partners⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Amazon Influencer Page ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.amazon.com/shop/beau.martonik⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

I was recently featured in Alex Hormozi's $100M Money Models as a case study—and in this video, I'm breaking down the exact playbooks we used to scale Well-Oiled from a $5M company to a $15M company (and beyond). Here's the thing: playbooks aren't just for massive corporations. If you're a small business owner and you don't have them in place, you're leaving money on the table and creating chaos for yourself and your team. I'll walk you through: The difference between SOPs, systems, and playbooks (and why most people confuse them) How we shifted from “this is how I do it” to “this is how we do it” as a company The 3 sales playbooks that skyrocketed our close rate from 27% to nearly 50% Why playbooks aren't just documents—they're the key to buying back your time, reducing turnover, and scaling without bottlenecks I've been running businesses for 20+ years, and I can tell you: without playbooks, you will hit a ceiling fast. With them, you get consistency, freedom, and growth.

The fastest way to scale your firm might not be more hours in the office — it's the hours you spend sleeping and the fuel you put in your body. In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill reveal why law firm owners can't afford to treat their health as an afterthought. From the science of sleep to the truth about nutrition, they share how optimizing your body is the ultimate unfair advantage for building a thriving practice. Here's what you'll learn: Why prioritizing health is a scaling strategy, not a luxury How sleep and nutrition directly impact your energy, focus, and decision-making as a leader Practical ways to build recovery and discipline into your daily routine without sacrificing your business If you want to lead with energy, clarity, and longevity, start where it matters most: your health. ---- 11:58 – Why health and longevity are just as critical as business strategy for law firm owners 13:49 – The mistake of waiting until after success to prioritize your health 16:19 – Why you don't have a time management problem — you have a priorities problem 18:12 – Health precedes wealth: how neglecting your body sabotages your firm's growth 20:10 – The difference between negative excuses and positive excuses 24:52 – Why you can't outrun a bad diet — and why nutrition drives weight loss more than exercise 28:05 – How tracking sleep, nutrition, and exercise creates predictable results 30:44 – How poor sleep, stress, and lack of recovery compound to stall business growth ---- Links & Resources: MyFitnessPal Peloton Crumbl Cookies The Murph workout Avengers (Marvel Universe) ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 396. Why High Performers Can't Afford to Ignore Wellness with Dr. Taz Bhatia 326. Matteo Franceschetti — Revolutionizing Rest: The Future of Sleep Technology 322. AMMA — Health, Hustle, and High Performance: Michael Mogill's Fitness Journey

Quote of the Day: "You can be smart and busy, or busy and broke, but never all three" - Alex HormoziAudio Source: https://youtu.be/MNll1BaskLA?si=zVX9jtzsGuLU5MtwIf you enjoyed today's episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Leave a review on Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Support via Patreon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check Out My Business Adventures Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join the Upcoming Newsletter

In episode 86, Ashley breaks down Alex Hormozi's $100M Book Day through the lens of paid ads specifically, what it really looks like to test over 2,000 ads to fuel a launch at this scale. She shares what worked, what didn't, and the biggest lessons business owners can take away from this strategy. From creative volume to audience testing and the mindset behind running thousands of variations, Ashley explains how you can apply the same principles without needing a $100M budget. If you've ever wondered how to scale ads effectively or what it takes to dominate with a launch, this breakdown will change the way you think about paid traffic. Connect with Ashley:  Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley  

Bienvenidos a un nuevo episodio de Spicy4tuna. En el día de hoy hablaremos sobre el negocio de los súperhumanos, cómo conseguir más clientes en redes sociales, el nuevo periódico de Marc "La Veu Lliure", el nuevo libro de Alex Hormozi, el negocio ruinoso de la Sphere en las vegas, cómo dormir mejor, el negocio de Compeed y las diferencias entre invertir en Growth o en Dividendos y mucho más. Crea tu Página Web con Hostinger: https://www.hostinger.com/spicy4tuna ️ Cupón de 10% de Descuento para planes de +24 meses: SPICY4TUNA Comienza a invertir en Private Markets con Trade Republic y aprovecha su bonus de lanzamiento sumando un 1% de cada inversión: https://trade.re/tuna_pm Invertir conlleva riesgos, los rendimientos no están garantizados. Aplican T&Cs. Abre tu cuenta de empresa en Finom y comienza a operar en 24h: http://bit.ly/46tmD98 Accede a la carrera de Ciencias del Deporte de Fit Generation: https://fitgeneration.es/cafyd-online/?utm_source=embajador&utm_medium=Spicy4Tuna ️ Reserva tu estancia en Villa Spicy de Lombok Souls usando el código SPICY4TUNA para obtener un 10% de descuento: https://lomboksouls.com/spicy4tuna/ Apúntate a la lista de espera para la formación de Especialización en Inversión Multimercado y Diversificación por la Universidad de las Hespérides: https://club.visualfaktory.com/lista-de-espera-formacion?utm_source=afiliado&ref=18 Invierte en inmuebles de forma pasiva y sin dolores de cabeza con Invesiva: https://link.inversiva.com/spicy4tuna_youtube Encuentra tu hogar con un alquiler con opción a compra fácil y flexible con Wannaprop: https://wannaprop.es/?utm_source=youtube&utm_medium=spicy4tuna&utm_campaign=acceso_a_la_vivienda Contacta con Hausum para pedir más información sobre su servicio de inspección de viviendas: https://spicy4tuna.com/hausum Aprende a hablar inglés como un Nativo: https://youtalkonline.com/spicy4tuna ️ El curso digital #1 de Oratoria y Comunicación para Hablar en Público con Confianza: https://go.hotmart.com/L97199651U ⚪️ Consigue tu pulsera Whoop: https://join.whoop.com/Spicy4tuna ════════════════ ️ Accede a la Web de Spicy4tuna y Suscríbete a nuestra Newsletter: https://www.spicy4tuna.com Contacto para Sponsors ➡ https://tally.so/r/nrPNE5 Email de Contacto ➡ podcast@spicy4tuna.com ════════════════ Todos los episodios completos: https://www.youtube.com/playlist?list=PL9XxulgDZKuzf6zuPWcuF6anvQOrukMom ════════════════ REDES SOCIALES DE SPICY4TUNA ➜ INSTAGRAM: https://www.instagram.com/spicy4tunapodcast/ ➜ TIKTOK: https://www.tiktok.com/@spicy4tuna ➜ FACEBOOK: https://www.facebook.com/spicy4tuna ════════════════ ️ ESCUCHA SPICY4TUNA EN FORMATO PODCAST Spotify: https://open.spotify.com/show/2QPC17Z9LhTntCA4c3Ijk9?si=39b610a14bb24f1f iTunes: https://podcasts.apple.com/es/podcast/spicy4tuna/id1714279648 iVoox: https://www.ivoox.com/escuchar-audios-spicy4tuna_al_33258956_1.html ════════════════ ¿QUIÉNES SOMOS? · Euge Oller: https://www.instagram.com/euge.oller/ · Willyrex: https://www.instagram.com/willyrex/ · Marc Urgell: https://www.instagram.com/marcurgelldiaz/ · Alvaro845: https://www.instagram.com/alvaro845/ ════════════════ CAPÍTULOS 00:00:00 Introducción 00:02:24 El negocio de los súperhumanos 00:29:01 Conseguir más clientes en redes 00:48:23 Invertir en dividendos o growth 01:04:05 El negocio de Compeed 01:12:56 El caso Urbas 01:27:33 La ruina de Sphere en Las Vegas 01:37:20 Cómo dormir mejor 01:47:26 El periódico de Marc 01:55:31 Books and business

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

In episode 135, Zack Telander joins Ste to talk about what it really takes to succeed as a content creator, why doing hard things matters, and why inspiration alone isn't enough. Zack and Ste dive into the power of music, the role of gratitude, the challenges of fatherhood, and the importance of staying authentic in a fast-paced world. Radical Health Radio is produced by Heart & Soil, a beef organ supplements company helping hundreds of thousands of people achieve radical health. Heart & Soil was founded by Dr. Paul Saladino, a double board-certified MD and founder of the animal-based eating philosophy. Visit heartandsoil.co to reclaim your birthright to radical health with the most nutrient-dense foods on the planet.

Send us a textIn this Wisdom Wednesday, I talk about one of the biggest mistakes first-time entrepreneurs make: trying to do everything by themselves. I break down why the “self-made” badge slows your growth, keeps you stuck in the same problem loop, and makes an already lonely journey even lonelier.Here's what I cover:The hidden costs of DIY: slower results, repeated mistakes, and burnout.Why community and mentors help you spot root causes—and fix them faster.The pride/victim trap (“no one helped me”) and how to escape it by asking better questions.My own mentor timeline: from cold-emailing my first mentor to hosting a 200+ person class four months into real estate, to the coach who helped me hit a $20K day—and coached me through a rough 2024.Opportunity cost vs. price tags (and the “ignorance tax” Alex Hormozi talks about).If you want to go far, go together. Find people who've done what you want to do, plug into a solid community, and let their playbooks shorten your path.Support the showHOW TO SUPPORT THE WALK 2 WEALTH PODCAST: 1. Subscribe, Rate, & Review us on Apple Podcasts, Spotify, YouTube, or your favorite podcast platform. 2. Share Episodes with your family, friends, and co-workers.3. Whether you're just starting your business or your business is established, ChatGPT can help you take your business to the next level. Get Instant Access To My List of Top 10 ChatGPT Prompts To Save You Time, Energy, & Money: HTTPS://WWW.STOPANDSTARE.MEDIA/AI

 ¿Sabías que Alex Hormozi tiene un retorno promedio de publicidad de 36 a 1? Por cada euro que invierte en conseguir clientes, recupera 36 euros.En este episodio analizo Prospectos de $100M ($100M Leads, 2022) de Alex Hormozi, el libro que revela el sistema exacto que él usó para generar más de $250 millones en ingresos anuales y rescatar su empresa cuando estaba al borde de la quiebra con $150,000 en deudas.Alex Hormozi construyó su fortuna dominando una habilidad: conseguir que extraños se interesen por lo que vendes. Cuando casi pierde todo en 2017, aplicó los métodos de este libro para generar $215,000 en beneficios en solo 30 días. Su empresa Gym Launch pasó de $6.8 millones a $25.9 millones en un año usando exactamente estos sistemas.A lo largo del episodio exploramos la máquina completa para conseguir clientes de forma sistemática:La revolución mental: por qué la diferencia entre "leads" y "leads comprometidos" puede triplicar tus ingresos inmediatamente. Descubrirás por qué 500 registros para un webinar le dieron cero ventas, mientras que 50 registros para un caso de estudio le generaron 12 clientes, y cómo aplicar esta distinción brutal en tu negocio.Los 4 métodos fundamentales: la matemática simple detrás de conseguir clientes. Solo existen 4 formas de conseguir prospectos (alcance cálido, contenido gratuito, alcance frío y publicidad pagada) y dominar UNO de ellos puede cambiar tu vida completamente. Incluyo los frameworks exactos, scripts que funcionan y errores fatales que debes evitar.No es teoría de marketing. Es un sistema probado en las trincheras por alguien que pasó de estar quebrado a construir un imperio de $250 millones. Porque cuando dominas el arte de conseguir prospectos de forma sistemática, no solo mejoras tus ventas. Transformas completamente la previsibilidad y escalabilidad de tu negocio.La diferencia entre emprendedores que luchan por conseguir clientes y los que tienen listas de espera no está en el producto que venden. Está en dominar sistemáticamente uno de estos 4 métodos hasta convertirlo en una máquina predecible de generar oportunidades.

What if the fastest way to grow your law firm was not about keeping score but about giving more? In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Randy Kessler, one of the most recognized family law attorneys in America. With decades of experience, a national reputation, and a client roster that includes athletes, celebrities, and high-profile figures, Randy has built his practice on something most lawyers overlook: generosity. This conversation reveals why giving first is not only the right thing to do but also the most powerful growth strategy in law. Here's what you'll learn: Why abundance-minded attorneys never run out of opportunities How generosity and referrals have fueled Randy's career and reputation The overlooked habits that attract clients, colleagues, and media attention If you want to build a practice that stands the test of time, start by asking not what you can get but what you can give. ---- Show Notes: 02:24 – Why Randy chose family law and how passion shaped his career 05:35 – Building a practice through generosity, referrals, and showing up 07:53 – The Evander Holyfield story and the power of authentic relationships 09:20 – How media presence built his brand and why availability matters more than perfection 13:04 – Why so many marriages fail and the biggest reasons couples get divorced 17:14 – The emotional side of divorce and how judges really make decisions 19:16 – Why networking and referrals are the foundation of Randy's recurring revenue 22:07 – How giving cases to other lawyers became Randy's most underrated growth strategy ---- Links & Resources: Kessler & Solomiany National Football League Buffalo Bills New Orleans Saints Evander Holyfield Atlanta Hawks Laura Wasser Michael Jordan Magic Johnson Kobe Bryant ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 372. The Surprising ROI of Doing the Right Thing with Chaffin Luhana 121. Ben Crump — Speaking Truth to Power: The Fight for Social Justice in America 19. Harlan Schillinger — The Future of Legal Marketing

 ¿Sabías que Alex Hormozi tiene un retorno promedio de publicidad de 36 a 1? Por cada euro que invierte en conseguir clientes, recupera 36 euros.En este episodio analizo Prospectos de $100M ($100M Leads, 2022) de Alex Hormozi, el libro que revela el sistema exacto que él usó para generar más de $250 millones en ingresos anuales y rescatar su empresa cuando estaba al borde de la quiebra con $150,000 en deudas.Alex Hormozi construyó su fortuna dominando una habilidad: conseguir que extraños se interesen por lo que vendes. Cuando casi pierde todo en 2017, aplicó los métodos de este libro para generar $215,000 en beneficios en solo 30 días. Su empresa Gym Launch pasó de $6.8 millones a $25.9 millones en un año usando exactamente estos sistemas.A lo largo del episodio exploramos la máquina completa para conseguir clientes de forma sistemática:La revolución mental: por qué la diferencia entre "leads" y "leads comprometidos" puede triplicar tus ingresos inmediatamente. Descubrirás por qué 500 registros para un webinar le dieron cero ventas, mientras que 50 registros para un caso de estudio le generaron 12 clientes, y cómo aplicar esta distinción brutal en tu negocio.Los 4 métodos fundamentales: la matemática simple detrás de conseguir clientes. Solo existen 4 formas de conseguir prospectos (alcance cálido, contenido gratuito, alcance frío y publicidad pagada) y dominar UNO de ellos puede cambiar tu vida completamente. Incluyo los frameworks exactos, scripts que funcionan y errores fatales que debes evitar.No es teoría de marketing. Es un sistema probado en las trincheras por alguien que pasó de estar quebrado a construir un imperio de $250 millones. Porque cuando dominas el arte de conseguir prospectos de forma sistemática, no solo mejoras tus ventas. Transformas completamente la previsibilidad y escalabilidad de tu negocio.La diferencia entre emprendedores que luchan por conseguir clientes y los que tienen listas de espera no está en el producto que venden. Está en dominar sistemáticamente uno de estos 4 métodos hasta convertirlo en una máquina predecible de generar oportunidades.

If you've ever wondered why your private practice isn't generating as much revenue as it could, this episode is for you. I share how to stop “selling the candle” and start communicating true value in a way your clients actually connect with. Whether you're offering therapy sessions, courses, workshops, or even freebies like PDFs or apps, the difference between struggling and thriving often comes down to how you present the value of what you do. In this conversation, I walk you through the mistakes I see therapists making with their websites and social media, why niching matters so much, and how to use plain, relatable language that converts inquiries into bookings. I also share what we can learn from big launches (like Alex Hormozi's record-breaking book launch) and how therapists can adapt those strategies without the overwhelm. If you're not sure how your website is performing or if you're struggling to attract the right clients, book a Website Wellness Check and let me give you tailored feedback on your messaging and visibility. Or, if you'd like to brainstorm your practice strategy with me directly, grab a Complimentary 15-Minute Business Strategy Session. Both are designed to give you clarity and practical next steps to help you generate more revenue with ease. Timestamps 00:04 – Welcome and intention for today's episode 01:08 – Organising my diary and creating a themed planner 04:10 – Sharing the planner with Practice Momentum members 05:11 – Why entrepreneurship is personal development in disguise 06:44 – Inspiration from watching The Office 08:30 – Selling value vs selling the candle 13:35 – Why clients pay for iPhones but not therapy sessions 15:08 – How to explain therapy in client-friendly language 16:42 – Making your About page relevant to your ideal client 18:51 – Why value, not fees, gets bookings 19:30 – The power of niching in private practice 22:01 – Why flowery or stiff language kills connection 24:20 – Building trust with authenticity on your website 25:08 – Research for my book and lessons from Alex Hormozi's $100M launch 32:55 – Starting with the end in mind in your business and book writing 35:17 – How to adapt successful launch models for your practice 36:59 – Why niching unlocks revenue and visibility 37:37 – Quick wins: Website Wellness Check and strategy sessions     private practice revenue strategies private practice business coach therapist business tips counselling practice growth psychology private practice marketing for therapists how to get more therapy clients therapist website tips therapist niche private practice supervision counselling business plan therapy website wellness check therapist marketing mistakes business strategy for therapists therapy practice visibility therapist bookings counselling practice coaching

The higher you climb, the heavier success can weigh you down. In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill expose the hidden cost of achievement: success debt. It's the trap that catches high performers when wins pile up faster than the systems, habits, and discipline needed to sustain them. If you've ever felt restless, pressured, or like your own achievements are starting to box you in, this conversation will hit close to home. Here's what you'll learn: Why success debt builds silently at the top and how to recognize it before it crushes you How to avoid coasting on past wins and instead create challenges that keep you sharp What it takes to stay competitive without letting complacency or comparison set the pace If you want to avoid being owned by your own success, this is the episode you cannot afford to miss. ---- 07:29 – Why momentum can make or break your firm 08:55 – Reframing losses as the turning point for growth 09:59 – How to regain control by mastering fundamentals 10:23 – The compounding cost of skipping steps 11:42 – Why chasing one big win is a gambler's fallacy 12:43 – The restless nature of high performers at the top 14:25 – Finding the next challenge that keeps you sharp 18:27 – Why obsessing over competitors keeps you from innovating ---- Links & Resources: The Game Changing Attorney episode with James Amaro – Amaro Law Firm ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 221. AMMA — How to Lead A-Players and Maximize Team Potential 246. AMMA — From Burnout to Breakthrough: The Key Differences Between Winners and Losers 369. Your Ego Is Making You Miserable with Cy Wakeman

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat's up, Rock Nation! Today we're joined by Chris Do - award-winning designer, educator, and founder of The Futur. He's built one of the most recognizable personal brands in the creative world, reaching millions with lessons on business, creativity, and self-expression.Chris reveals why most creators feel invisible online, how to cut through A.I.-driven noise, and why value has to come before selling. From leaning into vulnerability to building the “bank of karmic equity” to experimenting with bold new formats, he shares the exact playbook for standing out.If you want to build a profitable personal brand before it's too late, this episode is packed with practical, hard-earned lessons from one of the most respected voices in design and business.Check out Chris here:https://www.instagram.com/thechrisdo/https://www.youtube.com/ ⁨@thefutur⁩  SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportJoin our Discord! https://discord.gg/xgEAzkqAvsKostas' Lightroom Presetshttps://www.kostasgarcia.com/store-1/p/kglightroompresetsgreeceCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKTimestamps: 0:00 - Intro1:16 - Why most people feel invisible online2:42 - Can the average creator still cut through the noise?3:46 - The danger of making content for the wrong reasons6:16 - Why storytelling and meaning matter in content8:25 - When Chris started leaning into vulnerability online11:22 - How to find your authentic voice as a creator14:18 - Our Personal Brand Playbook14:42 - Building confidence to show up on camera20:24 - Clubhouse lessons: learning to think in real time25:01 - Why value comes before selling29:24 - Impact-driven content and reciprocity35:38 - Entertainment vs. education in personal branding38:30 - Depositing into the “bank of karmic equity”42:25 - Why “the riches are in the reaches”44:08 - Testing new content formats vs. proven strategies47:11 - Why Chris started “man on the street” content49:39 - Chris' favorite stand up comics50:55 - Why great artists always keep growing57:25 - The curse of pivoting into education too late59:33 - The problem with copying others' content style1:04:47 - Advice for creators building a personal brand in 20251:08:19 - Chasing perfection vs. publishing consistently1:15:58 - The difference between visionaries and followers1:19:32 - How Chris structures his content strategy1:23:01 - How Chris monetizes through partnerships & equity1:27:48 - Chris' thoughts on Alex Hormozi's $100 million book launchIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

High performers think they can outwork stress — until their bodies prove them wrong. In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Dr. Taz Bhatia, a nationally recognized integrative medicine physician, to uncover why ignoring your health is the fastest way to sabotage your success. From cortisol spikes and energy crashes to the hidden costs of “powering through,” Dr. Taz reveals why the most ambitious leaders can't afford to treat wellness as optional — and what it really takes to build resilience that lasts. Here's what you'll learn: Why Type-A achievers often miss the early red flags of burnout — and how to spot them in yourself How to design a health plan that fits your lifestyle instead of adding another job to your calendar What it takes to extend not just your lifespan, but your health span, so every year is high performing If you want to keep winning at the highest level, this conversation will show you why performance starts with wellness. ---- Show Notes: 03:11 – Dr. Taz shares her personal health collapse that forced her to rethink conventional medicine 13:57 – The difference between holistic, integrative, and functional medicine 17:35 – Why the U.S. health care system became “sick care” instead of true health care 23:24 – The five bodies of wellness: physical, mental, emotional, energetic, and community 27:22 – Common health challenges high achievers face under chronic stress 30:26 – The red flags of burnout and why powering through makes them worse 36:20 – The hidden dangers of sugar and fad diets 41:33 – How to create a realistic, sustainable wellness plan without making it a full-time job ---- Links & Resources: CenterSpringMD Institute for Functional Medicine Blue Zones ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. —- If you enjoyed this episode, you may also like: 110. Leading Ladies: Four Leaders in Business 132. Summit Spectacular: Part 1  214. Dream Team: How to Hire & Keep High-Performing Talent

Personal brands are all the rage, marketed as the ultimate path to business growth and success. But what if the very thing that makes you stand out is also what's keeping your business from scaling, or worse, from selling? In this week's podcast, Greg Elfrink uncovers the hidden downsides of personal branding and why it's not always the golden ticket people make it out to be. We break down Alex Hormozi's personal branding journey, looking at how his meteoric rise highlights both the power and the pitfalls of building around a personal brand. While the strategy can create visibility, Greg explains why it often makes businesses fragile: customers are buying you, not the product. That dependence makes it difficult to delegate, grow, or eventually exit. That doesn't mean personal brands have no place. As Greg points out, they're valuable for thought leaders and creators building authority. But for founders who want freedom and scalability, relying too heavily on a personality creates risk. Even more concerning, when it comes time to sell, personal brands can hurt your valuation. If your company's success is tied to your face or name, buyers see it as a liability. That can mean lower multiples or no sale at all. Download the episode to find out if personal branding is really the right growth lever for your business. Topics Discussed in this episode: Why personal brands can hinder your business growth (01:42) When you should use a personal brand (08:32) Breaking down Alex Hormozis' personal brand journey (16:42) Businesses scaled on a personal brand are inherently weak (26:12) How personal brands can hurt the sale of your business (31:40) Why you should build a product first, then build an audience (34:40) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Sit back, grab a coffee, and explore the positives and pitfalls of personal branding!

In this live Q&A episode, Alex (@AlexHormozi) unpacks the “seven deadly growth sins” he sees holding back entrepreneurs. From serving too many avatars to staying underpriced, from chasing new businesses to over-expanding too early, Alex shows how avoiding decisions keeps founders stuck in limbo.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

In this throwback episode, Alex (@AlexHormozi) shares the story of how he lost years of work and his entire nest egg to a deceitful business partner, and the lessons he took away from it. He explains the difference between bad structures and bad people, how to spot red flags before it's too late, and why believing what people show you the first time is critical.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

In this special episode of The Game, Alex (@AlexHormozi) shares the full livestream presentation from the record-breaking launch of his new book $100M Money Models. He explains why cash flow is the lifeblood of every business, how better money models remove growth limits, and the four mechanisms that make businesses impossible to kill.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

In this throwback, Alex (@AlexHormozi) explains why real progress comes from solving the problems you don't know how to solve yet—not from repeating the ones you've already mastered. He shares how to frame stress as part of growth, why unknowns are valuable moats against competition, and how action creates more learning than endless preparation.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap