The Massage Therapists' Business & Marketing Podcast

With clinics reopening post Covid now is a great time to review what is and isn't working with FB Ads atm. - Is it really possible to run a profitable campaign in 2021? - How are the iOS updates affecting ad costs? - If so, what do you need to do to ensure you stay profitable? - What's the best way to set up and run your ads ongoing? - And how to ensure you boost the profit and reduce the stress when you're setting up ads for the first time? We cover all this and more in this this FB Ads review episode. Come join us over in the Massage Business Growth Strategies FB group at: www.facebook.com/groups/1806608596288134/ Or Join the Waitlist for Clinic Business Growth here: www.massagetherapistbusinessschool.com/clinicbusinessgrowth

Being autistic & how that affects how I run my business After last week's episode on behind the scenes (!) here's another one for you - this time focusing heavily on how I have over the years personalised my business for me - creating something that plays to my strengths and outsources my challenges. If you're feeling stuck on how to move forward with your business, struggling to decide what the 'right' thing is to do, then this is the episode for you! Come join us over in the Massage Business Growth Strategies FB group at: www.facebook.com/groups/1806608596288134/ Or Join the Waitlist for Clinic Business Growth http://www.massagetherapistbusinessschool.com/clinicbusinessgrowth

So yup - let's get this out in the open, warts & all! In today's episode I share why it's not only ok to feel like you're taking over the world AND being very down on yourself but how feeling like this for the past 2 years has an the most amazing impact on my business. This episode is 100% my experience of things - if you're experiencing any physical or mental health please make sure you seek help. I wanted to share with you how I have approached things, and how I've built a business that gives me the time and space to focus on my needs should I need or want to. And yes, grab some tissues as there may well be a bit of emotion in this episode!!! xxx Come join us over in the Massage Business Growth Strategies FB group at: www.facebook.com/groups/1806608596288134/ Or Join the Waitlist for Clinic Business Growth http://www.massagetherapistbusinessschool.com/clinicbusinessgrowth

Closing your practice for good?! Should you do it? And how to decide by Vicki Marsh

How I got my FB Ad Account Disabled...and what happened next! by Vicki Marsh

2020 + Massage therapist = chaos Pretty much! After hearing this from a therapist in Clinic Business Growth, and me feeling like this myself, in this episode we talk about being back at square 1 with your business and what the heck to do about it!

Add any of your Lockdown Questions here or come join us live to help get your Lockdown Plan together. We're solely focusing on what to do if you can't work OR if you are limited in what you can offer. How can you generate quick cash, what online options even are there, should you launch a membership now, and is it worth running FB Ads to create a Waitlist over lockdown?! #podcast

In today's episode I want to share with you specifically what we are doing at our clinic in order to prep for a second lockdown. It's been a week since the last Live on this so I wanted to bring you up to speed with where we are at, how things are going and what you can be doing also to move things online. #podcast

With winter approaching we are going to see seasonal flu and Co-vid cases go up. REGARDLESS of your current cases in your area - this is a MUST LISTEN to episode. We're going to cover business resilience strategies AKA... How to prep for & survive a second wave To keep up to date with all of our resources head to https://www.massagetherapistbusinessschool.com/covid19 Download the free CoVid form to get on the mailing list and be updated as soon as any new content goes live. #mtbs #podcast

I'm going to share with you the behind scenes numbers on MY business. Yes, and how exactly we got a £30,000 loss last year. And WHY that was the best year of our business. We'll dive deep on the finances and money mindset - giving you an insight on what's to come for your business, how to prepare and what shifts you need to make in order to be confident in your financial skills I give you 3 CRUCIAL tips for making this shift - all of which are entirely practical no matter what stage of business you are at. Come join us over in the Massage Business Growth Strategies FB group at: www.facebook.com/groups/1806608596288134/ Or Join the Waitlist for Clinic Business Growth www.massagetherapistbusinessschool.com/clinicbusinessgrowth

If you get tired or overwhelmed with constantly having to come up with new marketing strategies then you MUST try the Every Drop Counts Method. This is probably the easiest way to 10X your marketing with no extra effort. PLUS giving you a system to market ongoing as well. New clients are crucial to any massage business - we get churn - clients move, leave the area, or simply get better. So using the Every Drop Counts Method with your marketing makes it easy to get new massage clients for minimal effort! Come join us over in the Massage Business Growth Strategies FB group at: www.facebook.com/groups/1806608596288134/ Or Join the Waitlist for Clinic Business Growth www.massagetherapistbusinessschool.com/clinicbusinessgrowth

But I'm the best therapist in town?! What do you mean?! Delivering the best massage in town doesn't equal being the busiest or most successful therapist. And if only a handful of clients are even experiencing your great work, what about the others who are missing out?! In today's episode we tackle why giving great massages doesn't always equal a rebooking and I share with you why your competition are busier despite not delivering as amazing a service! Come join us over in the Massage Business Growth Strategies FB group at: www.facebook.com/groups/1806608596288134/ Or Join the Waitlist for Clinic Business Growth www.massagetherapistbusinessschool.com/clinicbusinessgrowth

What if you could take your business marketing off your plate altogether? Sounds too good to be true, right?! Well, in this week's episode I share with you some AMAZING tools to do exactly that. Plus if you want to 100% hand over your marketing to someone who knows how to create content, emails and leaflets for your clients then you must check out the Co-Kinetic subscriptions! They have a range of subscriptions from client leaflets all the way up to complete monthly marketing programmes and with every subscription if you use our affiliate link then you access exclusive Massage Therapist Business School bonuses too! If you join this week (August 24th 2020) then not only will you get the exclusive MTBS bonuses with ANY subscription purchased - but you'll also get a FREE place on our 4 Week Massage Marketing Accelerator programme with £500! http://landing.co-kinetic.com/mtbs

I am THE worst for being disappointed when my marketing doesn't work. Put my heart & soul (not to mention hopes & dreams!) into a poster design, video creation, or set of FB Ads for it only to launch to crickets. Feels like I let down my team, perhaps I'm kidding myself that I can do this business thing after all and just best to stick to good old word of mouth. Slow and steady wins the race after all, am I right?! No! I'm definitely not right! And neither are you if you feel the same too after your marketing is a flop! - Learn in this episode the AVERAGE amount of time it takes for someone to actually turn into a paying client. - Understand why it's SOOO important to keep going with your marketing - Discover why are you so close already to finding something that works! Come join us over in the Massage Business Growth Strategies FB group at: www.facebook.com/groups/1806608596288134/ Or Join the Waitlist for Clinic Business Growth www.massagetherapistbusinessschool.com/clinicbusinessgrowth

We allll know we're supposed to be doing this. So let's not bash on about that...the real thing that gets most of us stuck is HOW to actually grow that goddamn list! So, in today's episode I break it down into super simple steps, giving massage-specific examples of how we can easily & consistently build our email lists. And remember, this time next year you'll be glad you got started today! Come join us over in the Massage Business Growth Strategies FB group at: www.facebook.com/groups/1806608596288134/ Or Join the Waitlist for Clinic Business Growth http://www.massagetherapistbusinessschool.com/clinicbusinessgrowth

This one has caught me out many a time. Spending money on a new marketing strategy, for it not only to not work BUT also leave me well out of pocket. A 0% return on investment

Do you know what to do with your marketing but find you're not doing it? Or find yourself stuck with the same number of clients and not being able to break through to a bigger, fuller diary? Are you finding that you're coming up against the same obstacles with putting together a Facebook Ads, or raise on your website? It may not be a technical issue that you actually have a problem with - it could be a marketing mindset issue! Listen to today's episode to discover if your marketing mindset is moving forward, or holding you back in your business And learn some tips and strategies to make easy shifts and unlock new earning attention in your business! Come join us over in the Massage Business Growth Strategies FB group at: www.facebook.com/groups/1806608596288134/ Or Join the Waitlist for Clinic Business Growth: http://www.massagetherapistbusinessschool.com/clinicbusinessgrowth

We ALL have a dream practice in mind; gorgeous treatment rooms, waiting room fully stocked with refreshments for our clients, the ability to level up our knowledge with courses whenever we want. But that takes money And money means increasing prices, or marketing or getting pushy around rebooking. And nothing beats the feeling of helping that client we KNOW we really needs our help. So of the two - I'd choose job satisfaction ANYDAY! But what if you didn't have to choose?! You could have amazing client care, job satisfaction and all the money you want?! Listen in today's episode for a Jedi mind trick to help stop you having to choose between money and job satisfaction FOR GOOD! And I have to give credit to this awesome book for inspiration for today's episode You are a badass at making money by Jen Sincero: https://amzn.to/30tlA59 Come join us over in the Massage Business Growth Strategies FB group at: www.facebook.com/groups/1806608596288134/ Or Join the Waitlist for Clinic Business Growth: http://www.massagetherapistbusinessschool.com/clinicbusinessgrowth

Facebook Ads CAN be a super effective way to get clients in your practice on autopilot. But there's a steep learning curve! And now more than ever, watching the pennies is important! So in today's episode I'm going to share some tips to help you save money on your Facebook Ads so you can get a profitable funnel ASAP! If you are a beginner with advertising or want the reassurance of a step by step guide then check out the FB Ads 101 for Massage Therapists course here: https://www.massagetherapistbusinessschool.com/fbads101 Come join us over in the Massage Business Growth Strategies FB group at: www.facebook.com/groups/1806608596288134/ Or Join the Waitlist for Clinic Business Growth http://www.massagetherapistbusinessschool.com/clinicbusinessgrowth

Fill your diary with the FREE 5 Day Massage Marketing Relaunch Challenge

Some of us are already open! And others very close And at the time of writing this, it's looks like some US states may be on the path towards a second lockdown :( I am very much hoping that by the time this goes live it's not the case FYI for those who want to know I try to prerecord the episodes and use a template to fill out and pass on the the rest to my awesome admin guru Jo. So it's actually 26th June as I write hiding in the kitchen from the kids in my dressing gown! So what the heck should we expect our diaries to look like when we reopen? Reassuringly it looks like most therapists who have reopened are having a very good first few weeks. And this is EXACTLY why you should listen to this weeks episode. Because this is likely NOT to continue. But you can very easily know what to do if you know what's coming. Come join us over in the Massage Business Growth Strategies FB group at: www.facebook.com/groups/1806608596288134/ Or Join the Waitlist for Clinic Business Growth: http://www.massagetherapistbusinessschool.com/clinicbusinessgrowth

The three mistakes I made when creating our clinics CoVid paperwork and how YOU can avoid them!

I've seen NOTHING on the topic Not one peep addressing the anger, frustration, fear and anxiety this whole past few months has brought up. I'm definitely more in the anxious camp. Worrying whether I'll be safe at work, whether my business will be there, even worrying whether I'll even feel the same connection to massage again or maybe I'll just never want to do it again And then I see daily the anger and frustration, about who's open and who isn't. The injustice and the betrayal of being undervalued AGAIN in comparison to other therapies. You are not alone in this. Come join us over in the Massage Business Growth Strategies FB group at: www.facebook.com/groups/1806608596288134/ Or Join the Waitlist for Clinic Business Growth: http://www.massagetherapistbusinessschool.com/clinicbusinessgrowth

What are the most important pieces of paperwork we need to reopen safely? Link in comments for the free & paid CoVid specific admin bundles

Pricing is always a tough one. Generally we get torn between wanting to save the world and not be selfish and the stress of realizing our bank balance is never going in the direction we want. Should we increase prices to cover our new costs? Or decrease them because people haven't been earning?! Don't despair! Because in this weeks episode we walk through all the options and what's going to make the most sense for you and why. Leaving you feeling confident about your decision making on pricing and taking one more thing off your mind! Come join us over in the Massage Business Growth Strategies FB group at: www.facebook.com/groups/1806608596288134/ Or Join the Waitlist for Clinic Business Growth: http://www.massagetherapistbusinessschool.com/clinicbusinessgrowth

It turns out you can actually look at rebooking in a few ways. Which might explain why you've read different things about it! So in this episode we take a deep dive into your rebooking numbers. - What's the best method to use depending on what stage of business you're at. - Why different methods have you focusing on different things - Understanding why (and when!) you calculate affects your numbers! Come join us over in the Massage Business Growth Strategies FB group at: www.facebook.com/groups/1806608596288134/ Or Join the Waitlist for Clinic Business Growth http://www.massagetherapistbusinessschool.com/clinicbusinessgrowth

What do you need to ensure your business is protected when you reopen? I'm not talking hygiene and PPE processes to protect your clients and you. But what admin, processes etc do you need in order to know your BUSINESS is safe? Risk Assessments, insurance, cleaning checklists, Co-Vid 19 waivers - we discuss all of these in today's episode to help you prep for offering in-person appts again Come join us over in the Massage Business Growth Strategies FB group at: www.facebook.com/groups/1806608596288134/ Or Join the Waitlist for Clinic Business School: http://www.massagetherapistbusinessschool.com/clinicbusinessgrowth

Running your business at the best of times leads you to question yourself. Am I going a good job? Why aren't my rebooking rates higher? I don't think I can do a FB Live. And self-reflection is a MASSIVELY important skill. It helps us to improve, move forward and ultimately master a topic/ Until it starts to work against you. So in this week's episode we're going to tackle this head on. Understanding HOW this self-doubt affects your business, and what you can do to fix it! Come join us over in the Massage Business Growth Strategies FB group at: www.facebook.com/groups/1806608596288134/ Or Join the Waitlist for Clinic Business Growth: http://www.massagetherapistbusinessschool.com/clinicbusinessgrowth

We've all tried running offers in the past - some successful, some well..not so much But it's not always the easiest experience, you worry about too many people taking it up, too few, people no showing or the admin & tech side just blows your brain! So let's talk about the different offer options that are out there; prepaid offers, Groupon & pay at the end of the appt.

Let's deep dive into what's REALLY going on whenever we do a marketing campaign - looking at some real numbers from my clinic Understand why you give up on your strategy way sooner than you should And how to set your expectations differently for our new 'normal' post corona virus

Normally it's pretty easy to tell if our marketing is working We get more appt bookings! But when you're online only, or waiting to deliver in-person appts again How DO we tell if our marketing is working if we aren't getting any actual bookings from it? Let's talk about what to investigate to find out if your marketing IS actually working after all!

3 Tips to help you produce more valuable content over the next few weeks 1. Don't give a

Let's talk using repurposing to create 5X more content What the heck IS repurposing? How do we do it? Ever wondered how some people are able to just churn out SO MUCH CONTENT? Multiple social media posts/day, blog posts, videos - you name it. Well, at least part of their formula is repurposing And right now is a great time to learn how to this So let's talk

What's the deal? Should we be on social media advertising right now? And if so, what plan or strategy should we be using? Is it even worth it? Let's talk You can access the Ads 101 course for Massage Therapists as a Pay What You Can here: https://www.massagetherapistbusinessschool.com/covid19

With everything changing DAILY atm - I'm here to update you on what IS and ISN'T working at our practice to help move our in-person Massage clients online...

"I only offer massage so I can't go online..." Let's problem solve here....cause you are WAY more than just a pair of hands to your clients!

What unanswered questions do you still have about your business & Co-Vid 19? Let's talk We'll go as long as you need to get the answers you need, ok? We CAN cover: - What/How to contact your clients - Delivering online appts - Contacting companies asking for pauses/free use of software - How to Market whilst you're closed - Payment strategies - donations, pay what you can - What tech to be using - UK financial support - Planning for the future - Understanding why clients struggle to move online - Challenging limiting beliefs that are stopping you taking action - Creating new ways to see this as an opportunity rather than threat So join us live - or add questions below and I'll do my best to time stamp when I get to yours. Much love guys x

This was recorded a few weeks ago - but little did I know how much more important this topic would be today. With juggling children off school, having to completely change your routine - being able to keep your business going on little time is more important than ever. So, don't despair. Although things are incredibly difficult right now, by working on mastering your missing minutes you'll be able to keep working ON your business over the coming months Come join us over in the Massage Business Growth Strategies FB group at: www.facebook.com/groups/1806608596288134/ Or Join the Waitlist for Clinic Business Growth: http://www.massagetherapistbusinessschool.com/clinicbusinessgrowth

So...yep - wherever you are, whatever decisions you've made about in-person appts. In order for your business to survive the coming months we need to make this shift online. But...errr How do we shift an in-person hands on service online? What tech should I use? How should I charge? Am I insured? How do I get my clients onboard? All good questions....so let's talk

Nowadays we are bombarded with things on social media either encouraging us to market there OR making us feel guilty that we're not! Creating a balanced marketing plan means you'll be getting information out about your clinic in a number of different platforms. And I guarantee you're missing a few easy ones! Listen to today's episode to see if your marketing is balanced, and if not then how to fix it.

Emergency business strategies and Reducing fear & anger around Co-Vid 19 by Vicki Marsh

Ok, let's be real here - we're all thinking it but no one is saying it. What on earth are we going to do if they enforce us closing our businesses?? How are we going to keep going without that income? Don't panic - this is a HUGE opportunity for us all to rethink our businesses, and create something where we can all keep earning EVEN if we don't have our hands on clients. Regardless of whether your business is being impacted now, or over the coming months. Directly because it's in your community Or indirectly because of fear (like we have ZERO toilet paper locally and are having to order in!) This IS happening - but you're not alone and there ARE ways we can safeguard the health of our businesses. So let's get this information out to our community - we are vulnerable with the majority of us being self-employed and solo practitioners. Not necessarily having the option of benefits from the State to help us out. So what CAN we do - for ourselves? That helps our businesses carry on and thrive beyond this outbreak? That makes our business more robust financially for the future? There's no one solution....so let's talk through the options

There is nothing more frustrating than trying to help someone who doesn't seem to want to help themselves. And in today's episode we're going to explore why! Turns out there's actually a very simple reason and we're able to break down this process from being reactive to a proactive person in just 3 steps. Understanding these 3 stages makes it SO much easier and simpler to manage people. And gives you the tools on how to best help...to help themselves!

It is NON stop! We have so much to do already as business owners, and over the past few years being active on social media has been added to the list. There's regular posting, engagement, FB groups, FB Ads, Instagram.....the list goes on. So just HOW important is social media really when it comes to growing a massage business? Is it something that we ALL need to be doing? Or is it only really beneficial for specific situations? Dare I say...but can we take it off our To Do List altogether? Let's find out in today's episode!

Off the back of last week's episode you just wanted more! So this week we talk through the 5 times you absolutely MUST increase your prices. Why...and how to do that! And if you don't what will happen instead!

This is the 4th part of the Massage Business Growth Revolution Workshop for you! To watch the full series head here: https://www.massagetherapistbusinessschool.com/revolution Or to register for Clinic Business Growth head here: https://www.massagetherapistbusinessschool.com/clinicbusinessgrowth

This is SUCH a common question! How do I price my massage services? There are two main strategies - but when should you be using them? And importantly when should you switch from one to the other? In today's episode I cover these two fundamental pricing strategies for your massage services. You'll come away incredibly clear with where you are right now AND whether you're using the right strategy to help fill your books as well as pay you the salary you deserve!

Let's keep marketing simple! With all these funnels, leadpages, lead magnets etc it's easy to get marketing overwhelm! In this week's episode we simplify things down into the basic marketing building for your Massage Marketing Plan so you can feel confident about the year ahead - 3 simple marketing building blocks - The order to put them in! - And real life examples of what this looks like

It's a very attractive thought - earning money without having to lift a finger! But it's a load of rubbish. They haven't given us the whole truth! In this week's episode we take a deep dive into my 'passive income streams' and how you can set things up so you have the same! Come join us over in the Massage Business Growth Strategies FB group at: https://www.facebook.com/groups/1806608596288134/ Or Join the Waitlist for Clinic Business Growth here: https://www.massagetherapistbusinessschool.com/clinicbusinessgrowth - YouTube & Adsense - Amazon affiliate links - Hiring a team

End of year taxes - did you spend a weekend getting up to date? Here in the UK our tax deadline is in just a few days. Massage therapists everywhere are getting their taxes together. But do you want next year to be different? Come join us over in the Massage Business Growth Strategies FB group at: https://www.facebook.com/groups/1806608596288134/ Or Join the Waitlist for Clinic Business Growth here: https://www.massagetherapistbusinessschool.com/clinicbusinessgrowth - No last minute panicking to get get accounts together - No more feeling in the bottom of your stomach when you realise you don't have enough to pay - No calls to the tax office to set up a repayment plan Listen to this week's episode on how to get out of money hell and never feel like this again!!

Today's episode is based off a FB post that just blew up! You guys loved it! You can check that out here: http://bit.ly/37pWVRg So this is to go into a bit more depth! Why procrastination is NOT a time management issue The science behind procrastination How to break the procrastination, blame, guilt cycle Come join us over in the Massage Business Growth Strategies FB group at: www.facebook.com/groups/1806608596288134/ Or Join the Waitlist for Clinic Business Growth here: www.massagetherapistbusinessschool.com/clinicbusinessgrowth