Podcasts about boost post

Carol dives deep into price arbitrage, setting boundaries in business, the power of specialization in Meta advertising, and how she helps coaches attract high-quality leads and boost revenue. She also shares case studies, including a six-figure course launch and strategic list-building for client success.Tune in for expert insights on Meta ads, digital marketing strategies, and how to scale your coaching business with the right ad strategy!Timestamps & Key Topics[00:00:00] - Introduction: Why Carol Kabaale is the perfect guest for this episode[00:01:00] - Specialization: Why Carol focuses exclusively on online business coaches[00:02:00] - The power of branding: First impressions from Carol's website[00:03:00] - How Carol helps coaches amplify their message[00:04:00] - Carol's transition from the corporate world to entrepreneurship[00:06:00] - Setting boundaries in business: How Carol reclaimed her time[00:08:00] - Price arbitrage: How she leveraged global pricing differences[00:10:00] - How Carol landed her first international clients[00:12:00] - Why specializing in Meta ads was the key to her success[00:15:00] - Common ad mistakes: The dangers of the “Boost Post” button[00:18:00] - Success story: How Carol helped a coach achieve a six-figure launch[00:20:00] - The importance of lead nurturing and list-building[00:22:00] - Carol's vision for 2025: Growth without sacrificing freedom[00:24:00] - Final thoughts: How to work with CarolCall to Action

Level with me for a second... Are you actually moving forward in your business, or just dabbling? My freelancers fall into the trap of trying to do everything. The result? Ten half-built bridges leading absolutely nowhere. It can be tempting to jump on every new, fun, shiny object you hear about. Ohhh that CRM looks awesome That direct offer funnel strategy Brian talked about was

How can a flower essence blend be a game changer in your divorce recovery journey?If you're feeling blindsided and put upon after your divorce, the powerhouse flower essence blend can be the energetic support you need to strengthen your sense of freedom, accomplishment, and autonomy. By using this blend consistently over time, you can experience personal empowerment, free-thinking, and healing from the victim mindset, providing gentle yet effective support as you navigate through this challenging phase.Upon listening to this episode, you will gain:- Insight into the transformative power of flower essence blends for altering negative emotional patterns.- A deeper understanding of the specific flowers and their empowering effects within the powerhouse flower essence blend.- Guidance on how flower essences can offer gentle yet impactful support on your divorce recovery journey.With dynamic ingredients like a wild rose for breaking free of adversity, horseradish for igniting positive change, and blackberry for actionable breakthroughs, each essence is carefully chosen to guide you in becoming the architect of your own destiny. Through clarity, objectivity, and the recognition of manipulative behaviors, we'll explore how to tap into your inner fortitude and embark upon a path of self-discovery and healing. Join me and become your own hero as we navigate the rebirth that follows the end of a marriage.Powerhouse Flower EssenceLoneliness Roadmap on HeartBeatPost Divorce Roadmap - 21 Days of Guided JournalingFacebook: https://www.facebook.com/MyCoachDawnInstagram: https://www.instagram.com/dawnwiggins/On the Web: https://www.mycoachdawn.com A podcast exploring the journey of life after divorce, delving into topics like divorce grief, loneliness, the impact of different attachment styles and codependency, setting healthy boundaries, energy healing with homeopathy, managing the nervous system during divorce depression, understanding the stages of divorce grief, and using the Law of Attraction in the process of forgiveness. 

Get advise, sound advice and THEN embrace technology and tools to help you grow. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out abru.online/free  to find out how you could get massive help marketing your restaurant and building a brand that lasts.

Q: Hi Ko Alex! Same post ကို target audience မပြောင်းဘဲ objective မှာ engagement နဲ့ boost ပြီးမှ message ပြောင်း boost ရင်ပြပြီးသားသူတွေပဲ သွားပြမှာလား။ A: objective ပြောင်းတယ်ဆိုတာက campaign ပြောင်းသွားတာလေနော်။ campaign ပြောင်းတယ်ဆို ကတည်းက ပြပြီးသားသူတွေကိုလည်း ပြနိုင်ပါတယ်။ တခြားသူတွေကိုလည်း ပြနိုင်ပါတယ်။ objective နဲ့ Facebook ကဘယ်လိုပြန်ပြီး map လုပ်လည်းဆိုတော့ Facebook အနေနဲ့က engagement နဲ့ပဲ boost လိုက်တယ်ဆိုရင် အဲ့လို post မျိုး တခြားသော post တွေသန်းနဲ့ချီပြီး တစ်ကမ္ဘာလုံးမှာ နေ့တိုင်းကို တက်နေတာ။ အဲ့လိုအချိန်မှာ Facebook ကကျွန်တော်တို့လို post တွေကို engage လုပ်နေတဲ့ target ထားတဲ့လူတွေကို အရင်ဆုံးသွားပြသေးတယ်။ အဲ့လူတွေက engage လုပ်တဲ့အချိန်မှာ ဆက်ပြီးပြသွားတာ ပေါ့နော်။ message လည်းထိုနည်းတူစွာပဲ ကျွန်တော်တို့လို post တွေကို message ပို့နေတဲ့လူတွေ ရှိတယ်။ အဲ့လူတွေကို ဦးစားပေးပြပေးတာပါ။ တစ်ခါတစ်လေကျရင် ကျွန်တော်တို့က engage လုပ်တတ် ပြီးတော့ message ပို့တဲ့သူကတစ်ယောက်တည်း ဖြစ်နေနိုင်တယ်။ အဲ့တာဆိုရင် ပြပြီးသားသူကိုလည်း ပြနိုင်သလို တခြားအပြင်လူကိုလည်း Facebook အနေနဲ့ ဆက်ပြီးတော့ပြနိုင်ပါတယ်။ #marketing #digitalmarketing #market #career #askalex #askalexmm

Obaidul Hoque: A Fiverr Professional Hello, I am Obaidul Hoque. I have 2 years of experience in Digital Marketing Specially on Email Collecting, Email Listing, Email Marketing, Email Template Design, Mail-chimp Account create, Bulk Email Marketing, Email Sending. and data entry expert I also expert on Facebook Ads Campaign, Paid Ads Run, Boost Post, Facebook Marketing, Facebook Business Page Create, Need any suggestions or help regarding your project or his services ? Click on "Contact Me" Button so that will respond to your queries. Client satisfaction is my main goal. because I want us to work together. Thank You. https://www.fiverr.com/obaidul300 https://youtu.be/-7GufVKPDrQ #fiverr #digital #marketing --- Send in a voice message: https://anchor.fm/jack-bosma3/message Support this podcast: https://anchor.fm/jack-bosma3/support

I'll probably do another part to this one later once I figure out a little more but here's what you need ton know to at least get started with boosting Reels.Instagram just has a lot of qualifications on doing this so I'll lay those out for you first before getting into the strategies.Get my Free Instagram Ads Course HERE:https://www.socialbamboo.com/freecourseBook a Free Call with me HERE:https://www.socialbamboo.com/talk-to-derek-videllDerek Videll@socialbamboo_

I'll probably do another part to this one later once I figure out a little more but here's what you need ton know to at least get started with boosting Reels.Instagram just has a lot of qualifications on doing this so I'll lay those out for you first before getting into the strategies.Get my Free Instagram Ads Course HERE:https://www.socialbamboo.com/freecourseBook a Free Call with me HERE:https://www.socialbamboo.com/talk-to-derek-videllDerek Videll@socialbamboo_

1. LinkedIn Business Manager is Now In Public Beta - The LinkedIn Business Manager was announced in June and finally the public beta was announced this week. Unlike invite-only betas, our public beta is open to all marketers who want to use Business Manager.The new business manager dashboard allows advertisers who manage multiple ad accounts to grant access to ad accounts and pages, create and edit campaigns, manage pages, and create reports.Matched audiences allow you to retarget your website visitors, and upload lists of accounts or emails to target within LinkedIn. Through the new Business Manager, you can share those matched audiences across all accounts.You can create a Business Manager account here. When you move your current ad accounts under the Business Manager umbrella, all settings including current campaigns and billing remain the same.2. Twitter Posts Lower Revenue Despite Adding 9 Mil Users - Twitter added 9 million new daily active users in Q2'2022, taking it to 238 million total mDAU. Most of the new growth has come from international markets, with Twitter only adding 2 million new users in the US. In terms of its ‘rest of the World' stats, Twitter hasn't provided a breakdown of where its newest 7 million users have come from, but Japan and India remain its second and third largest user bases, after the US.In terms of revenue, Twitter brought in $1.18 billion in Q2, a decrease of 1% year-over-year.3. Snapchat Added 15 Million New Users - Snap Inc. has posted its Q2 2022 numbers, which show a steady increase in usage, but slower growth on the revenue side. First off, on users – Snapchat added 15 million more users in Q2, taking it up to 347 million daily actives. Though Snapchat has seen significant growth in India, there was virtually no growth in the North American market.Average revenue per user remains relatively low in other markets, especially in the ‘Rest of the World' category, where Snap added the majority of its new users.4. Meta Launches Small Business Studios Project - Meta has launched a new Small Business Studios project, which will provide both online and in-person training elements to help small businesses make the most of their marketing efforts across both Facebook and Instagram. Build Your Brand workshop: An online workshop providing creative inspiration and branding guidance to small businesses using Facebook and Instagram. This workshop champions a customer mindset and dives in on business branding, how to build copy and creative when creating a post and then deciding what to post. Reels School: A course designed for small businesses to simplify Reels creation while expanding their audience reach and helping achieve business goals. Photography virtual workshop: Since building great creative can feel daunting, this training pairs small businesses with an expert to teach owners how to make great, low-cost and low-lift images that are made for mobile. In addition to this, you can also sign-up to get a one-on-one business support session with someone from Meta's Small Business Team, which could provide some valuable insight into how to maximize your Facebook and Instagram presences.It's also one of the only ways that you might be able to speak to a real person within Meta, which could see it flooded with non-brand-building queries. Either way, you can register for the initiative here.You can learn more about Meta's Small Business Studio programs and content here.5. Facebook Changing The News Feed - “One of the most requested features for Facebook is to make sure people don't miss friends' posts. So today we're launching a Feeds tab where you can see posts from your friends, groups, Pages and more separately in chronological order. The app will still open to a personalized feed on the Home tab, where our discovery engine will recommend the content we think you'll care most about. But the Feeds tab will give you a way to customize and control your experience further.”Facebook's main UI will now be split into a ‘Home' feed, which will primarily focus on recommended content to keep you entertained, while you'll also have a new ‘Feeds' tab, where you'll be able to view the latest posts in different categories, including ‘Favorites', ‘Friends', ‘Groups', etc.The move shifts the Facebook experience more into line with TikTok, which calls itself an ‘entertainment app', not a social network.6. Instagram Adds In-Chat Payment Feature - Now you can make purchases and track orders directly in chats with small businesses on Instagram in the US. The new process will enable businesses to request payment within a message thread, with users then able to transfer funds, right then and there, streamlining purchase. Users will be able to use Meta Pay (the payment system formerly known as ‘Facebook Pay') to complete their purchase, with businesses then able to maintain connection on updates and details as the order is processed. It's essentially the same as payment transfers between friends, which have been available in Messenger since 2017. Now, businesses will also be able to tap into that same capacity.7. Discovering Local Business On Instagram - Instagram's location maps are now searchable, making it easier to discover places and businesses in your geographic area. Previously, the map experience on Instagram was limited to discovering posts tagged with nearby locations.This update to Instagram maps makes it possible to find popular establishments near you and filter businesses by categories.Finding businesses on the Instagram map is as simple as searching for the name of a city and dragging the map around. When you find a location you're interested in, you can save it for future reference or follow the Instagram account to keep it top of mind.Locations are not pre-populated or user-submitted, like on Google Maps. As a business, the only way to get found on the Instagram map is to have a professional account filled in with your contact information.In practice, the new Instagram Maps experience is similar to discovering Google Business Profiles on Google Maps. The Instagram experience is more engaging in some ways, as you can see all kinds of visual content published by the business and interact with them directly. You can even see content shared by other customers, provided they add the appropriate location tag. The only thing lacking from the experience is customer reviews.8. Instagram Converting All Videos Under 15 Mins To Reels - Instagram will automatically convert all video posts shorter than 15 minutes into Reels. This change applies to new videos only. Existing videos shorter than 15 minutes will remain as video posts. The Video and Reels tabs on your Instagram profile will join as one when this change rolls out in the coming weeks.9. Latest IG Features: Templates, Boosts & More - New features for Reels include: Enhanced remixes - Instagram is enhancing the remix feature for Reels, which allows you to react to videos from other users. Now, you'll be able to remix public photos and record your reaction to them as a Reel. For the first time, you'll be able to add your recording after the original clip instead of having both pieces of content appear simultaneously. New templates - You can now create Reels using templates, which preload audio and clip placeholders so you can add your photos or video clips. A new Dual template lets you record video with your phone's front and back camera at the same time. The ability to boost Reels as ads - Businesses can now boost Reels within the Instagram app by turning them into ads. To boost a Reel, it must be 100% original content, less than 60 seconds long, and recorded in the 9:16 (vertical) aspect ratio. After publishing it, you can boost a Reel by viewing your content and tapping Boost Post. Boosting a Reel gives you access to engagement insights exclusive to advertisements. Boosted Reels appear in the Instagram main feed, Stories, the Reels tab, and the Explore page. 10. TikTok Adds Auto-Caption & Translation - TikTok's auto captions will appear at the lower left hand side of the screen, adding important context to the viewing experience, especially in sound off environments.TikTok's also added new translations for captions and descriptions, which could help users around the world engage with more clips.Finally, TikTok's also adding translations for text-based stickers and overlays to provide even more context for non-native speakers.Both of TikTok's new translation tools will initially support English, Portuguese, German, Indonesian, Italian, Korean, Mandarin, Spanish and Turkish, so there's a range of translation options to consider, which could spark entirely new, global trends.P.S: TikTok says that it's in the early stages of rolling out these new tools, which are available on select videos at present.11. Google Auto-Upgrading Smart Shopping Campaigns To Performance Max - Google has begun to roll out automatic updates converting Smart Shopping campaigns into Performance Max. Google will send a notification about 2-3 weeks before the updates take effect and provide a specific date when your campaigns will be converted. Google says when your campaigns are self-upgraded using the tool or automatically upgraded, learnings from your previous Smart Shopping campaigns carry over to your new Performance Max campaigns to maintain consistent performance. Your campaign settings will also automatically transfer.If you don't want to wait for Google and prefer to update your campaigns on your own, you can use the “one-click” upgrade tool.12. Now You Can Add FAQ's To Your Google Business Profile - Google has added a new feature to help businesses automated some of the responses to questions submitted through their Google Maps and Google Search business listings. This new feature is part of your Google Business Profile and can be managed under the FAQs section of the messaging section.13. Hey Google!, Will I Rank Lower If I Am On A Shared Web-Hosting? - Google's John Mueller again said on Twitter "using a shared IP address is fine" for SEO and Google Search ranking purposes. "There is no SEO advantage to using a unique IP address," he added.14. YouTube Partners With Shopify & Expands In-Stream Commerce Tools - YouTube has announced a partnership with Shopify which enables Shopify merchants to feature their products across their YouTube channels and content. Using the Google Channel app within your Shopify add-on tools, you'll now be able to activate YouTube Shopping, and connect your YouTube account to easily display products from your Shopify inventory. Shopify merchants will be able to display their products on YouTube in three ways: Live streams - Merchants can tag and pin products at key points during a livestream, and picture-in-picture playback means consumers can watch while they check out Videos - Merchants can show a curated list of products in a product shelf below on-demand videos Store tab - A new tab will be added to a merchant's YouTube channel, featuring their entire selection of products Merchants will need at least 1,000 subscribers to qualify for these options, while there are also requirements around appropriate content and channel strikes.In addition to this, YouTube's also added new tools within the ‘Shopping' tab in YouTube Studio, in order to help creators manage how their products are tagged and appear across their channel. 

Ever wanted to try Facebook ads for your acupuncture practice but had no idea where to start? This week we're covering some Facebook ad basics to help make your ads more effective and get a better return on your investment.We'll be talking about:Four categories of Facebook ads that I usually identify for acupuncturistsHow knowing your marketing goal helps you decide which category of ad to create The difference between creating a Facebook ad from scratch and hitting the “Boost Post” buttonWhy my Facebook ads coach always used to say that hitting the “Boost Post” button is like throwing your money awayOhhh, controversial. We're going dig into that.And before we dive in, a quick PSA:If you've ever wanted to pick my brain about marketing, one-on-one, now is the time!The price for my 60-Minute Marketing Strategy Session is going up at midnight on March 14th.Currently the price is $197 and the price will be going up to $247. Plus I'm limiting this to the first ten people who sign up at the current price of $197.>> Click here to learn more.What can you use a 1:1 Marketing Strategy Session for?You can use it for ANY marketing discussion that you'd like to have, but it's often used for:Creating an effective marketing strategy that's the best use of your strengths and your timeIf you have marketing questions and need clarity before taking actionReviewing your current marketing (website and/or social media) and providing tips and suggestionsHelp with content planning/brainstorming content creationYou can also use this session for questions about marketing or creating online courses, programs or services:Guidance on creating an online course, like what to include or how to put it togetherHelp with the tech side of things, such as: course platforms, connecting your email marketing platform, etc.Help with increasing sales if you already created and launched a course, but don't make sales very oftenRe-launching an online course or program to bring in revenueReviewing your sales page, launch emails, or other marketingI've been selling online courses, eBooks, programs, coaching (you name it!) since 2016 and helping other acupuncturists with this is REALLY something I enjoy. In fact, online courses and programs provide half my income, so I'm happy to work with you!In a nutshell, if you need help with ANY kind of marketing, for your brick-and-mortar clinic or your online course or program, I'm happy to help you in a Marketing strategy Session!SHOW NOTES:60-Minute Marketing Strategy SessionClairepells.com – Claire Pelletreau, Facebook ads coachSupport the show (https://www.buymeacoffee.com/michellegrasek)

00:00 Welcome back to the school of impact Podcast. Today we're going to be diving in to how to increase your content engagement organically using three simple steps. And I cannot wait to be able to give you the steps because let's face it like, a lot of times, like as a coach, as a trainer, we're putting a lot of work into creating content, especially if you are an online fitness coach or an online health coach, we put a lot of time into creating this content.  0:46 And so today, I'm going to give you three big keys on how you can do this organically without having to Boost Post or having to share things in Facebook groups or anything like that. So you can ultimately get your content seen and heard by more people in your existing audience, while also learning exactly how to convert them, the people that are consuming your content into motivated buyers. So let's go ahead and dive on in.  3:32 Now, one of the biggest mistakes one of the biggest, I don't know if you want to call some mistake, or really a problem that a lot of coaches are making, that a lot a lot a lot of coaches are making is they are not asking, they are not making enough offers, they are not actually asking for anything. And if they hard, they're keeping it on what we call the easy side of things. And the not really learning the skills of making effective offers, right. 5:08 I'm not gonna eat one, you know, he didn't he or she didn't say eat one, so I'm not gonna eat one. And so but imagine the exact same scenario where you said, hey, when the oven goes off, take the cookies off the oven. And do me a favor, like when you take the cookies out, go ahead and grab one, just grab one, like, tasted, let me know what you think, well, they're not gonna want to be a root friend. And then, you know, even if they're like dieting, right, they're probably gonna like this take a bite or something. Because they're like, Well, you know, they just asked me, and so they're not gonna want to be rude. And so this is the exact same thing. And I love this analogy. I love this metaphor, because it paints the picture for how we have to be in our social media. If we want more engagement, we've got to ask for it. And I'm going to give you these steps in just a moment. All right. And so the big idea here is you have to give a direct call to action and not call to action isn't always join my stuff or buy my stuff, or Let's book a call. That's not what that is. Right? There's a lot of ways you could do this to get more engagement. 8:18 So the first way is going to be what I consider the easy way, the easy way. And you may have already started with the easy way, if you may already be there. And I'm going to give you some you know what this means there just a second, let me walk through these, the second one is going to be what we consider moderate, moderate, it's a little bit more challenging to to get engagement from a moderate one, and you'll see why. And then the third one's gonna be hard, hard is a little bit more advanced.  14:05 And you know, I have a lot of goodwill with my audience. So it really just depends on the length of time you've been marketing, the length of or the amount of goodwill that you have in the marketplace, and all of that stuff. Again, I will be diving in into detail with this. Again, I want to say it's day two or day three, honestly, we move switching around the days a little bit, but I think it's day two or day three, I will be diving in to detail on how to create more engagement specifically we're going to be doing like going over 18:41 There's a lot of scarcity in the world right now. And you have a message that is packed powerfully with passion with enthusiasm and that is an inner light that is a light that we can spread out on social media and help remove this darkness. So with that being said, get out there and speak it have faith, stay focused and take aligned action.   “The human algorithm comes before the social media algorithm. People want to reciprocate, it's the law of reciprocity and this is a universal algorithm.”  3 Big Keys on How to Increase Content Organically  Learning how to create content that stands out  Ways that you can do to get more engagement

Apakah anda sering menggunakan fitur Boost Post dalam Social Media? Apakah hal tersebut memberikan hasil? Kenapa?

Tony Stich, COO of NaviPlan by InvestCloud sat down with Aaron Hasler and Mike Langford to explore how RIAs and independent financial advisors can dramatically increase the value of their business by adding financial planning services. The value increase is magnified in M&A situations where the RIA or advisor has acquired another business that had yet to offer financial planning services to clients. As Tony Stich explains, financial planning is one of the last bastions of revenue security for financial advisors. It also allows advisors to discover new assets and new opportunities to serve their clients.

Is there good coming from Facebook boost posts? The answer is yes and no. Confused? Then get started listening to this episode to be enlightened.

Contrario a los que muchos dicen, que por nada del Mundo debes utilizar el botón del "Boost Post" o Promocionar Publicación, en español, en este episodio te explico sus pros y contra y te digo por qué debes incluir este 'botoncito' azul en tu estrategia de Marketing. Escucha el episodio hasta el final, déjame tu valoración de 5 estrellas y escríbeme un comentario con tu opinión, para que este mensaje llegue a más personas. ¡Ayúdame a ayudar a otros! ------------------------------------------------------------------ Socialízate y sígueme en 

Wij geven onze 5 tips voor hoe je jouw organische groei op Instagram op de juiste manier een duwtje in de rug geeft met ads. ‘Boost post' is het vuilbakje Adverteer via Facebook Ads Manager Ken je doelgroep Ga eerst voor organische groei Er is geen magische sleutel tot meer verkoop Lees je liever de geschreven versie? Dan kan je terecht op www.alfavrouwen.com/34.  P.S.: Wil je nu leren scalen en je traffic naar je webshop verhogen? Volg dan onze Webshop Booster Webinar via www.alfavrouwen.com/wbw. Daarin leer je drie strategische frameworks om jouw webshop orders te boosten, waaronder ook een strategie voor je ads.

Do Facebook boost posts really work or are they a waste of money? Well, there are ways you can make them work for you. In this episode I tackle this debate and give you tips for Facebook boost posts. Link to my free marketing resources. This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their business. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services. Liked what you heard? Subscribe to it to never miss an episode! Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.

Those new to social media’s inner workings may think that Facebook’s “Boost Post” button means they can set it, forget it, and watch all the new likes come in. But, the ghastly nature of these social media platforms is to take from you and give to them, and that means for every paid ad, you’re Get on the email list at victoryordeath.substack.com

都什么年代了？！你还不知道每一种 FACEBOOK CAMPAIGN 的元素和优点吗？ 进来听听学习吧！ ***** ✅ Like & Follow 我的 FB 主页 ▶️ : http://bit.ly/3iegAKn ✅ Follow 我的 Instagram 账号 ▶️ : https://bit.ly/2N2CODn ✅ Subscribe 我的 Youtube 频道 ▶️ : http://bit.ly/35JiayE ✅ Spotify 在你驾车的时候可以听 ▶️ : http://spoti.fi/3bNynXo ***** #Sales #Marketing #Jovan #InternetMarketing

Classic 1027 — Prof Lyal White, senior director: Johannesburg Business School (JBS) at the UJ

In this episode of Unlocking Your Nonprofit Potential, we’re going to tackle one of the most talked about pain points of Facebook – Facebook Ads!  Because this is SUCH a lengthy and intricate topic, we’re going to start at the very beginning and talk about the easiest way to run an ad on Facebook – boosting a post.  There will be a deeper dive into Facebook Ads for you coming up in the near future, but let’s start with the basics now. Even if you already know how to boost a post on Facebook, this episode will help you feel more confident in what you’re doing and why you do it! This is a big exciting episode – it’s only appropriate for our 50th episode – so let’s jump right in! Let’s start from the very beginning…  Why would you ever want to advertise on Facebook? You can reach hundreds of people who might be interested in how you can help them or inspire them or teach them – but they don’t know about you yet. And you can do that for as little as $5. Advertising on Facebook is extremely effective, and extremely affordable. The more money you spend on Facebook advertising, the more people you reach.  Can you imagine, if you’re able to reach hundreds of people with just $5, how many people you can reach with a Facebook advertising budget of $25? Yes, you’re able to get your Facebook ad in front of hundreds or thousands of people in as little as 4 or 5 days, for as little as $5. Pretty incredible, right? What would you want to advertise about? If you’re a nonprofit who offers services, you can run ads like any other business that offers services. You can use your Facebook ad to get the word out about what you offer, your hours of operation, any special events you have, or fundraisers. You can tell Facebook to show your ad to people who would be interested in taking advantage of those services. Even if your nonprofit or group supports an interest, or a hobby that doesn’t have a brick and mortar building with in-person service, there are still great reasons to run ads.  Let’s say, you want more people to follow your page and engage with you, you can run a Facebook ad that will encourage people who may be interested to follow your page. This is a great way to grow your audience.  For example, if your organization is a historical society, and you want more people to follow your page because you want to share stories, pictures and articles, a Facebook ad can make sure that people who may be interested in history or your topic can learn about your page. Or maybe you have a fundraiser coming up or a giveaway – a Facebook ad can help more people learn about it, even if they don’t already follow you on Facebook. Earlier this year, one of my clients put $8 into a Facebook ad about a fundraiser they were having, and they raised $8,000. That was the only advertising they did for that particular fundraiser. One Facebook ad, for one week. Definitely worth spending the $8, right? Another example would be if you’re running a Facebook page for a daily devotional, you can run a Facebook ad to make sure that people who are thinking about starting a daily devotion can learn about your page. Now that you see why a Facebook ad may be right for you, let’s talk about the easiest, most basic way to advertise on Facebook. It’s called “boosting” a post. Boosting a post on Facebook is hands down the fastest, and easiest way to get an ad running on Facebook. If you have a Facebook page for your organization, you’ve probably seen the blue button at the bottom of one of your posts that says, “Boost Post.”  If you click on that Boost Post button, that means, you will add a budget and your credit card information, and then Facebook will show that particular post to more people – people not already in your audience. What exactly does that mean? It means when someone is scrolling through Facebook, that post will appear in their “feed” – the list of new posts - whether they follow your page or not. You’re paying for a targeted group of people to see your post. You tell Facebook which audience you want to target.  When you click on that Boost Post button, a new window will pop up and ask you what your objective is, and who you want your audience to be. You’ll see other options too, but for now, I want you to ignore those other things. Let’s keep it simple to start off. The main thing you need to be concerned about as a new Facebook advertiser is your audience. Remember, as a nonprofit organization, your audience is the person you want to help, or it can be your donors, or it can even be people who you want to recruit as volunteers.  For an audience of the person you want to help – the person who needs your nonprofit’s services – think about that person’s age, male or female, where do they live, what are their needs, their problems, their interests? What is going to make them want to click on your ad?  Remember – your audience is always asking the question, “What’s in it for me?”  Make sure you think about that when you’re creating your post that you’re going to boost. And keep it in mind as you tell Facebook who your audience is.  Knowing the answers to these questions makes it clear who to tell Facebook to show your ad to. For a deeper dive into who your audience is, check out Episode 7 of Unlocking Your Nonprofit Potential. Now that you have your audience in mind – let’s go over the step-by-step process for telling Facebook.  (Tip: It will be easier to go through this process on your computer) First, click the “Boost Post” button. Once you click the Boost Post button, a new window will pop up that says    OBJECTIVE and a couple other things. Scroll past those options until you get to AUDIENCE because right now, we’re going to stay focused on only this section of this new window.  When you scroll down to the part of the window that says AUDIENCE, you can choose from one of these options - People you choose through targeting - People who like your page - People who like your page and their friends - People in your local area People you choose through targeting – this means, you can choose specifically who you want to see your post. All you have to do to customize this option is click on the “Edit” button right next to it. This will let you edit the audience’s interests, location, ages, and gender. Once you click Edit, you can choose who you want to see your post. Men, Women, their age range, where they live, and you can even type in something to the “Detailed Targeting” box. This means, you can type in something like “airplane” – select that when it appears in the menu, and then your boosted post will be shown to people who are interested in airplanes. Save your settings once you’ve chosen your targeted audience. People who like your page – I know what you’re thinking. “If they already like my page, why aren’t they seeing my posts automatically?” The simple answer is, there is a LOT of stuff on Facebook. It’s a competitive place. Facebook likes to show people popular posts, so if your post isn’t popular yet, this will help it get there by ensuring that the people who follow your page see your post. People who like your page and their friends – This is a great option if you want to cast your net a little wider than just the people who follow your page. Why? Because many times, people are friends with like-minded people. If someone follows your page, chances are, they have a like-minded friend that will also want to follow your page. Also, as an added bonus, Facebook builds in a little bit of extra credibility for you with this option. When Facebook shows this post to one of your followers’ friends, it will tell them that their friend follows your page. Think about it – aren’t you more likely to engage with someone or something if you know your friend is already part of it?  People in your local area – This is a great option for brick and mortar organizations. If you’re offering services, or you’re a community service organization, this is a great way to get the word out in your area.  After you choose your audience, you need to select the DURATION AND BUDGET.  Your Facebook ad, or in this example, your boosted post, should run for a minimum of 4 days. Facebook won’t let you run an ad for just 1 day at the last minute. They have to approve all ads, which can sometimes take 24 hours (sometimes it only takes an hour), so don’t wait until the last minute to boost a post. Facebook recommends you spend at least $1 a day. You’ll see when you’re going through this process on your computer or your phone (Tip: it’s easier on your computer), how to easily adjust the number of days and the total budget you want to spend.  In this part of your screen, you will also see an Estimated People Reached. This is the estimate of how many people will see your post per day based on how much money and how many days you’ve chosen. If you want more people to see your post, you can go back and add more money to your budget by simply finding the post on your nonprofit’s Facebook page again.  Once you’ve boosted a post, you won’t be able to go back and make changes to the text or image – once it’s posted to your Facebook page, you can’t edit it while it’s boosted, but you can delete it, by clicking those three little dots in the top right corner and selecting “delete from page.” You can also stop your boost, just locate the post on your nonprofit’s page, click on “View Results” and switch the “status” button from Active to Paused. If this is intimidating or you’re worried about making a mistake, now you know how to “undo” a mistake! You have the power to experiment and try something new, because now you have a safety net. You know how to get yourself out of something if you mess up, which means, you can do this! Nothing is holding you back! Okay, so now, we’ve set our AUDIENCE, and DURATION AND BUDGET, we just have to set up PAYMENT. Under the DURATION AND BUDGET section, scroll down to PAYMENT, and add your credit card information. Check over everything one more time, and then click the boost button when you’re ready! And then your post is boosted – now you get to watch the difference the simplest Facebook ad can make for your organization! A few troubleshooting tips: When you boost a post, sometimes you’ll have the option of “add a button” to the post. If you want to do this, the button can say things like “Learn more” and if your audience clicks on it, it will take them to your website. But if you’re not ready to add a button to your boosted post, and you’re seeing that you have the option to do so, just find the little section that says, “Add a button to your post.” Click that little drop down menu below that and choose “No Button.”  Make sure to use a picture and a few sentences with your post. Facebook says, “Posts that feature photos and videos tend to get more engagement than text-only posts.” That’s straight from the horse’s mouth, so find a picture to use with your post, and make sure what you’re writing to go along with it is short and sweet. Get the free guide: What makes a good Facebook and Instagram Post Episode 2 has great tips for creating posts: nonprofitpotential.com/2 If you’re feeling nervous… Don’t be! Think about the reason you want to boost a post. It’s because you want to grow. You want more people to see your post. You want more people to follow your page. You need it because you have something beautiful and amazing and something that will help people and enrich their lives… and this is how you reach people in 2020. This is how it works now. This is just Facebook, and yes, it can be confusing, but you can do this! Remember that! You can do hard things – and now you know how to do this! DM me or email me to let me know how boosting a post went for you. Tip: Print these notes and use them to help guide you through the process of boosting a post! Don’t be nervous. You can do this.  I promise, once you take that first step, the second, third, fourth step – ALL THE STEPS – will come so much easier. All you have to do is click that Boost Post button and start the experiment. There are people who need to see your post, but they don’t know about you yet. Don’t deny them of that help you could give them because of a fear of Facebook. I am so proud of you for getting out of your comfort zone so that you can help someone in need and spread the word about your nonprofit. YOU. ARE. AMAZING. I can’t say that enough. Until next time! Links mentioned in this episode Episode 7 - Who Is Your Ideal Customer Portrait? Episode 2 - Anatomy of a Good Post Get the free guide: What makes a good Facebook and Instagram Post Subscribe, Rate & Review on Apple Podcasts “I love this podcast! The episodes are short, but packed full of practical tips and easy-to-implement action steps…. I learn something every week.” If that’s something you’d say…please rate and review this show today.  You’ll help me reach more people - like you - with tools to help nonprofits reach more people, raise more money and change communities for the good. To subscribe on your iPhone’s Apple Podcasts app, watch this short video. You’ll also see how to rate my show and leave a review. Or, if you want to subscribe on iTunes on your computer, click here to open the Apple Podcasts web page. Then follow these steps: Click on the “Listen on Apple Podcasts” button near the top of the screen. Click on the “Open iTunes App” button in the little window that pops up. (Yes, it’s confusing!) In the iTunes App that opens, click on the “Subscribe” button on the left side under the Unlocking Your Nonprofit Potential logo.  Then click on the words, “Ratings and Reviews”. Click on the “stars” to rate my podcast Click on the “Write a Review” button. If you have any questions – I’m right here for you! Ask away! Send me a message on Facebook or Instagram or send me an email and I’ll happily write you back with an answer! Want something fun to do? Check out the brand new personality quiz, “What’s Your Secret Spice?” It will help you become more confident in yourself and as a leader in your organization with its personalized results. Click here to take the quiz now Sign up here to subscribe to my weekly email. You’ll get encouragement, motivation, tips and new episodes delivered right to your inbox! If links are not visible in your podcast app, visit the Episode Webpage and Show Notes at https://nonprofitpotential.com/50

If you've been wondering if you should be using the ‘boost post' feature on Facebook, this episode will give you much of what you want to know.  The boost post feature has come a long way over the years, so there are instances when it can work well, especially when it comes to testing out your free offers.  We are thrilled to have Rick Mulready on the show again! Rick is one of our favorite Facebook ads experts, and in this episode, he's sharing the pros and cons of boosting your Facebook posts, as well as how it's the perfect strategy for beginners when you are strategic about it.   You'll discover: The basics of boosting posts on your Facebook page How to be strategic and intentional with your boosted posts The major pitfalls to avoid when boosting a FB post How much to budget for boosting a post Whether now is the right time to spend money on ads How to determine if your strategy and boosted posts are actually working, and how to keep going from there   Facebook ads don't have to be as intimidating as they seem and, in this episode, Rick shares great tips and strategies for how you can get started with boosting posts on your Facebook page. Tune in to learn how!   Links/Resources mentioned on the show: Rick's website – RickMulready.com Rick's podcast - The Art of Online Business   Links to Resources: Wellness Business Insider's Club Karen's Facebook Group Karen's Instagram Kathleen's Facebook Group Kathleen's Instagram The Wellness Business Podcast Facebook Page The Wellness Business Podcast Instagram

Business Day TV — Why does SA’s capital market environment not support small cap listings? The one thing we are going to need to see much more of as we look to rebuild and bounce back from this pandemic is entrepreneurship. Growth companies. And the best way globally to support growth small cap companies is by creating the capital market conditions that are conducive to raising capital. Business Day TV's Michael Avery speaks to Leila Fourie, Group CEO of the JSE; Charles Savage, the CEO and Founder of Easy Equities; Stefano Marani, CEO of Renergen, an emerging producer of helium and liquefied natural gas (LNG), listed on Johannesburg’s AltX; & Small cap analyst Keith Mclachlan.

You may have seen that "Boost Post" button next to your Facebook or Instagram post... but when should you use it? In today's episode, we're talking boosted posts vs. ads on social media. We'll cover the main differences and factors to help you decide which one is your best option. Before you think, "this doesn’t apply to me" - think again. If you work in marketing, social media, are a business owner, a college student or a side hustler, this episode is for you. At some point in your life you may need to know the best option for advertising on Facebook and here it is for free on Working Girl Talk.  This Week's News: - Twitter's new feature seems familiar... (The Verge) - Pinterest takes on misinformation (The Verge) - A halt in Baby Yoda toy production (CNN) - Kohl's is aiming to fix its women's line (CNBC)   FOLLOW Working Girl Talk HERE

YA’LL. It is episode 30. I know - this is not a big deal. It ranks maybe a little lower than celebrating a half birthday, but it feels good to have 30 episodes under my belt! You KNOW how much I love to celebrate little victories. So that’s what we’re doing today! I’m celebrating by giving you some really good stuff! Let me tell you about the episode first… Then, we’ll get to the freebies. Today, we are talking about real life results of Facebook and Instagram and how sometimes, the number of “likes” or followers you have doesn’t tell the whole story. In fact, the impact you make by having a consistent and purposeful presence on social media can actually extend WAY BEYOND the numbers you see as “likes.”  How many times have you spent a bunch of time on a Facebook or Instagram post finding the perfect picture to use, crafting something great to say in a caption, and you even go the extra mile and add your location tag, and maybe some hashtags on Instagram – you do EVERYTHING you’re supposed to do, and you eagerly check back a few hours later, and see that only ONE PERSON has “liked” your post.  Total deflated balloon, right?  Well, here’s the good news. Facebook and Instagram “likes” don’t tell the whole story. Sure, it’s nice to have a lot of “likes.”  And they can even help your posts be seen by an even wider audience, but sometimes nonprofits have to post about things that are… SENSITIVE! And in case you didn’t know, if someone “LIKES” ANY POST on Facebook or Instagram, their reaction – the “like” – is public. When they hit that little thumbs up or tap that heart button, it is public. Everyone in the world can see it.  So, think about it… If your organization has to do with ANYTHING medical or health-related, you can expect that not everyone is going to be “liking” your posts. Medical situations are sensitive, and frankly, not everyone wants the world to know that they need to see a doctor. Or go to a free clinic. Or whatever! There are a lot of people out there who like to keep any and all medical issues and services they might need totally confidential. So, if you’re posting about anything health or medically related, don’t get discouraged if the “likes” aren’t pouring in on your posts. If your organization has anything to do with helping people in need – say a food pantry. You might not get a lot of “likes” from the people that need your services because again, by “liking” your post, they might feel like they are making themselves vulnerable.  And let’s be honest here, nobody likes to feel vulnerable. So don’t fret if you’re not racking up the “likes” on every post. IT’S OKAY!  Here’s what you DO need to be looking for… Look at how many people are coming to you for your services and through the door. You might not see the “likes” on Facebook and Instagram, but are you asking the people you serve how they found you? There might be an uptick in the number of people that come through your door that is related to social media. They might not have “liked” your post – but if they saw it, they still learned about you and took action! And if that’s the case, you are using social media to your advantage! Now, I told you I was going to give you a present because it’s the 30th episode – here it is!   Knowing how people found you is SUCH AN IMPORTANT piece of information for you to have, that I am giving you TWO templates you can use to ask the people you serve to fill out as they come through your door.  You can download them as Microsoft Word documents, so you can actually go in and tailor them to your organization. You can add your logo, you can change the answers if you don’t like the ones I already wrote in. There are check boxes and fill in the blanks already made and ready to go – so you can hand this form to one of the people your nonprofit is serving and gather information from them. But what’s VERY IMPORTANT is HOW THEY HEARD ABOUT YOUR ORGANIZATION! Did they hear about you on Facebook? Instagram? Maybe you have a radio ad or an advertisement at a church.  There are plenty of checkboxes on the forms, so you can find out HOW people are finding you.  You can tweak and change these templates so you can ask the questions and get the information you want to find out. When you compile the data from these forms, it will help you learn about your audience and how to talk to them, so they can find you.  You can also use this information to present to your board and your donors.  I mentioned there are TWO templates – one is very generic – the Information Sheet – it can be used how it is or you can tailor it more specifically to fit your organization. It can even be used to gather information from volunteers, or new people that show up to your events. The second template form is an Intake Sheet – it’s geared towards a pregnancy resource center – because you know how I love my PRC’s – So, I’m giving you a template you can use at your center – or if you have any type of medical organization, or your organization offers multiple types of services, you can easily alter this template to work for your situation. SO – how do you get these? You’ll find the link to download these templates at the bottom of these show notes. I’m so excited for you because these forms are going to GIVE YOU SO MUCH VALUABLE INFORMATION! You can find your marketing strengths when it comes to getting people in the door, and what areas you need to work on for marketing your nonprofit organization to people you serve, your supporters and donors.  If you’re not seeing those “likes” on social media AND you aren’t seeing good numbers come through your doors… Then consider these two things: Do your posts have a good clear message + a good picture + one call to action? This free download – How to create really good Facebook & Instagram posts – will help you check your posts. And listen to Episode 2 to refresh yourself about how to create a good quality social media post. If you’re posting about a sensitive service, consider boosting a post from time to time. The more money you spend on boosting a post, the more people you can reach, but if you’re operating on a tight budget, $5 is enough to boost a post for 5 days.  Boosting posts puts your post in front of people you might not normally reach because you get to choose the demographics the post reaches  THEN keep track to see if the number of people coming in the door of your nonprofit is affected. To boost a post:  create a new post and then a button that says “Boost Post” comes up.  Click that and it will take you through a couple short little steps and you’ve boosted your post. To boost a recent post, view it and you’ll see on the bottom right corner of the post, a button that says, “Boost Post,” then it takes you through the same steps to boost that post. Boosting a post results in more people seeing your post. And don’t underestimate the power of even $5. It works! You can get hundreds of people to see your post with just a little budget.  Be sure to choose your audience – once you click on that “Boost Post” button, you’ll have the option of choosing the audience for your post – age, location, interests. If you’re brand new to boosting your posts, you can start out by just selecting the audience in your geographic area. That way, your post will be shown to local people.  Just start, if it’s your first time! Take the first step, boost a post with $5 for 5 days and in no time you’ll be comfortable with it.   And as a bonus tip, go back and listen to Episode 12 – you’ll learn how to read the statistics and insights that Facebook and Instagram show you besides “likes.”  It’s a good episode for understanding a little more about Facebook and Instagram numbers.  Remember, the goal of having a consistent social media presence is to build credibility for your organization, and to help get the word out. You’re not trying to become Internet famous. You’re trying to get people in the door.  People might not react to your post by “liking” it on social media because of their associated feelings or emotions or the risk of embarrassment, so it’s a good idea to survey them when they come through your door to see where they heard about you.  Social media is a tool to get people in the door – it is NOT the official tally of how well your organization is doing but it’s an important tool for you to know how to use well and use to your advantage. If you have any questions – I’m right here for you! Ask away! Send me a message on Facebook or Instagram or send me an email through NonprofitPotential.com and I’ll happily write you back with an answer! Remember to subscribe to this podcast on iTunes, Stitcher or your favorite podcast app, or get episodes delivered straight to your email by subscribing at NonprofitPotential.com. Follow Nonprofit Potential on Facebook, Instagram and Pinterest for special content released throughout the week, too. Until next time, my friend! Links mentioned in This Episode Episode 2 - The Anatomy of a Good Post Episode 12 - How Many People Have REALLY Seen Your Post Information Sheet and Intake Sheet Downloads How to create really good Facebook & Instagram posts If links are not visible in your podcast app, visit the Episode Webpage and Show Notes at https://nonprofitpotential.com/30

Хора СПРЕТЕ да си мислите, че като си направите една ФБ страница и започнете да натискате Boost Post, най-често с 3 долара на ден ще продавате! Това може да е било работещо преди 6-7 години, но сега всичко е различно. За да бъде успешен вашият онлайн магазин, трябва да имате ясен отговор на три неща. Три неща, които най-често определят дали вашият бизнес ще се провали или ще успее. Вижте видеото

If you run ads on Facebook or Instagram and are using the "Boost Post" or "Promote" button, you should not wonder if you get likes and comments, but no sales. Learn the fundamental process that is necessary to run profitable ads on Facebook and Instagram. https://www.askacad.com/

This week you'll learn why it's never a good idea to use the Boost Post button on Facebook. I'll walk you through the importance of choosing the correct Objective right from the start of a campaign, and the best way to accomplish your goals via Facebook ads.Think of Boost Post more like a Donate button, where you're basically just donating your money to Facebook. If you want to advertise on Facebook, and actually get results, then you need to do it a different way. But it starts with understanding how the Boost Post button works.Not sure about you, but I'm guilty of using the little blue Boost Post button. We all are at some point. We heard that Facebook ads are great for real estate agents, and that all it took was running one Facebook Ad and you'll get 27 real estate leads by tonight, and close half of them by next week. Yes? LOL Facebook Ads work great... IF you do them right. That means using the Ads manager and intentionally creating ads that do exactly what you want them to do, while reaching the audience you want them to reach. "Boosting" a post won't do any of that. *Member of the Industry SyndicateEpisode Sponsor: Easy Agent ProClick Here to Get MY Website w/ 1 Month Free + Free CRM NEW! Download the Industry Syndicate app now! iPhone: http://bit.ly/SyndicateApple Android: http://bit.ly/SyndicateGoogle __________________________________Recommended Links:Wise Agent CRM - 14 Day Free Trial PLUS My Drip Campaigns:Massive Agent Society - Claim Your Market NowFollow us on Instagram

Rejection hurts. I don’t care who you are, or where you’re from or what you do, getting rejected by anything or anyone has a little – or sometimes a lot - of sting to it. And if you’re like a lot of people out there, you already have a love-hate relationship with Facebook. So, when it’s Facebook that’s doing the rejecting, after you’ve put a whole lot of time and effort into creating an ad or that perfect post that you’re going to boost… and you’ve finally worked up the courage to give Facebook your credit card information… you hit the BOOST POST button, and then… Facebook says “YOUR AD HAS NOT BEEN APPROVED,” you feel like one of those cartoon characters whose face turns beet red and then their whole head turns into a steam whistle until it explodes. I know. I’ve been there. I’ve experienced the same frustration and rage that comes along with that situation - when you’re ready to commit and take your marketing to the next level, and then rejection just deflates you like a popped balloon. Through years of experience, trial, research, and many a chat with a Facebook customer service representative, I’ve found a few tricks that will help you steer clear of Facebook ad rejection. In this episode, I’m sharing with you the things you can do – and the things you can’t do – that will help your Facebook ad get approved. For today’s episode, I want you to think about Facebook as a foreign country.  In this foreign country, at any time and for any reason, they can make up new rules to enforce, decide their own standards, how you should conduct yourself when you’re in their country, in other words, what’s appropriate for their country.  You thought you knew the lay of the land in this country, but the rules are ever changing and sometimes hard to understand, especially for Facebook ads or boosting posts for your nonprofit organization. The good news is that MOST of the things that Facebook won’t allow in ads or boosted posts are pretty common sense, and probably NOT something related to your nonprofit.  There are, however, a few exceptions to the rules that you should know about because they MIGHT actually relate to your nonprofit.  Here are a few types of ads that Facebook generally prohibits: Smoking, but anti-smoking campaigns are acceptable. You can’t use a picture of someone smoking though, but you can use the universal sign for NO SMOKING – the cigarette with a big red circle and a line through it…probably you’d be in the clear with that one.  Illegal drugs, pharmaceuticals or even products related to those things. Facebook will allow you to advertise about rehab programs and support groups for drug addiction. So, your picture might be of a person talking to a counselor and your text clearly spelling out that the ad is for a rehab or support group.  And a Laundry List of more topics…you can read the official policies from Facebook here: https://www.facebook.com/policies/ads If your nonprofit organization deals with anything on the long “prohibited list,” you have to figure out how to make your ads fit their guidelines.  You might feel like Facebook has something against you if you’re dealing with a hot-button issue, or something politically charged, but I’m telling you, you have to find a way to RISE ABOVE and play by their rules. Facebook is not personally victimizing you. This isn’t personal. This is Facebook’s land, and we have to play by their rules. When creating a Facebook ad or a post you want to boost, there are “little things” that can get that ad rejected for what seems like no reason at all.  Here are some of the most common mistakes: Using too much text IN your image. If you have a picture of a girl on a beach and add an entire list of the events for the year on the picture – that’s too much text in an image.  Keep your message on your image short and sweet. Targeting personal attributes. Basically, you can’t say “YOU” or an equivalent word, in your ad or post. Facebook says you can’t refer to any user’s “race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record, or name.” You can say, “Pregnant?” but you can’t say “Are you pregnant?”  You can say, “Manage depression” but you can’t say “Manage YOUR depression.”  You can say, “Meet Christian students” but you CAN’T say “Meet other Christian students.” See what I mean? You can’t even HINT that you are targeting someone’s… well… anything! So next time you get a little flag from Facebook telling you that your ad or your post doesn’t meet community standards, take a look and see if your message is saying anything that could come across as targeting any kind of personal attribute. Poor writing or grammar. 72 exclamation points doesn’t get Facebook’s stamp of approval. Neither does misspelling, incorrect punctuation, or all caps. Relevancy. All the parts of your ad need to be related to each other, and to the audience you’re targeting. You need more time. Facebook advises that ads or boosted posts perform better if they run for at least 4 days. Don’t wait until the day before your event to boost a post, because they might let it run at all. Your landing page might need help. Facebook policy includes the right to deny an ad if the landing page, or the website you’re linking to is spammy, or it has those same 72 exclamation points, is a dead end, is defective, or has anything sketchy about it. If you have tried EVERYTHING under the sun to adhere to ALL of Facebook’s policies about ads, and you’re still getting denied, go over the landing page you’re linking to with a fine-tooth comb – that might be the problem. About that special authorization process… If Facebook has given you notice that you need to get special authorization to run ads, you have to do it.  Why?  Facebook is ensuring the authenticity of political ads or anything that has to do with political issues or issues of national importance. And when I say ANYTHING related to political issues, I mean ANYTHING. Even if it’s a local election in your county – Believe me, I asked. You might be able to get away without going through this authorization process for a while, but there will come a day that Facebook will say, “No more ads for you” until you do it.” What does this special authorization process entail? Well, the good news is - it’s less invasive than a trip to the dermatologist, but it is kind of a hassle.  The whole process involves: Uploading a picture of your ID to Facebook, Verifying your phone number, Then they send you a letter by SNAIL MAIL with a numeric code You enter that number into the Facebook page they give you The process takes about a week or so, and once you’ve completed it, the authorization is good for ALL the accounts you manage. Once you’ve got the green light, you’re good across the board for Facebook. I just want to encourage you – YOU CAN NAVIGATE THIS. Just follow the prompts from Facebook, use the tips I mentioned in this episode, and above all, don’t take it personally if Facebook rejects your ad. If you want “play,” these are the rules of the game that everybody has to play by. Be brave! This isn’t rocket science. It’s Facebook. YOU CAN CONQUER FACEBOOK! And when you do, I promise, you are going to feel SO ACCOMPLISHED! You can do this! Think of something scary you have done in the past – have you ever taken a big trip by yourself? Have you ever run a race? Gone on a big hike? Had a child? Adopted a dog? Bought a house? Moved to a new place? Quit your job? Figuring out how to use Facebook PALES IN COMPARISON to all the other amazing things you’ve already done! Look at all you’ve accomplished in your life already, and then look at Facebook. YOU CAN DO THIS! You’ve already done so much more. Links I mentioned in this episode: https://www.facebook.com/policies/ads Free Guide:  How to make really good Facebook and Instagram posts If links are not visible in your podcast app, visit the Episode Webpage and Show Notes at https://nonprofitpotential.com/19

Hey there podcast family, welcome to episode 43 of the Small Business Made Simple Podcast. Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them! Today’s episode is brought to you by my brand new, course Facebook Ads for Beginners. It’s been many hours in the making, but it’s here and I’m more excited than a cat when the Christmas tree goes up! I love talking about Facebook Ads. I believe they have the power to make a massive difference in my business and in yours. But one of the biggest mistakes people make and probably one of the most asked question I get about Ads is “to boost or not to boost”? So, I thought I’d deal with just that question here on the podcast today. It won’t surprise to learn that I am anti-boosting. But it will surprise you to hear that I think they do have a time and place and I’ll talk about that a bit later. Before I get all addsie (!) with you – let’s do the discovery of the week. THIS WEEK’S DISCOVERY! This discovery is a fun one! If you’re anything like me, you see things, get curious and think “how did you do that” and off you set down a 100 rabbit holes looking for the solution to what you saw and that was a little bit cute/different or awesome. Alas, this was one of those needless investigations driven purely by curiosity. Let me see if I can explain it? Have you ever seen on Facebook or Instagram or social media for that matter, a post where someone is texting in an animation and a second later someone responds? With all the sound effects of text typing and look and feel of a text. Well that’s what I’ve seen and thought “cool”! So, I found an app that does it. It’s called TextingStory and you’ll find it in the app store. It’s free and well, frankly, I think it’s a little cool. If standing out from the crowd on social media, where it’s busy and crowded, is the name of our game – then this little app just might hit that goal. And plus, it’s like having a little conversation with yourself! For those who talk to themselves, you know what I mean?!?! Anyway, check it out. I’ll have a story of what I am talking about here on my Instagram stories today – so go look at it – head to Small Business Made Simple and check it out. As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too! Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler! ARE FACEBOOK BOOST POSTS WORTH IT? Ok so let’s get into today’s episode all about boosting posts. Recently, a Facebook account manager had this to say about Boosted Posts: You are targeting engagement of heavy users and this does not correlate with purchase intent, brand recognition, etc. Instead, it is solely focused on those who tend to react or “like” anything. Yikes! Do you want to spend most of your ad dollars with an objective where people “like” anything? And as I’ve said several times on this Podcast when it comes to social media, my bank manager doesn’t accept “likes” as payment and I suspect yours doesn’t either! Boosting, frankly, is chasing that vanity metric – likes. It’s not good business strategy and it doesn’t help you reach those business goals. The abundance of information and targeting options for advertisers that can be used for advertising from within Facebook can be overwhelming for anyone that doesn’t work at a digital agency. Facebook knows this which is why it created the Boost Post option from the page interface. It knows it needed an “easier” option for businesses, so it created one – but it doesn’t mean it’s the right one for you. Easy isn’t always best. There’s a reason why this podcast is called Small Business Made Simple NOT Small Business Made Easy – easy isn’t always the right option. Here’s 3 reasons boosted posts are not a good option Reason One There are far more effective options available to you as an advertiser. Boosted posts are just one of twenty different marketing objectives Facebook offers advertisers. Many of its other marketing objectives will help you achieve business outcomes that Boosted Posts will not, such as leads, sales, brand awareness, increasing video views, and more. Reason Two Boosted Posts are focused on engagement (these are vanity metrics – like I mentioned before) and targeted specifically to the 16% of users likely to engage with an ad. Each of Facebook’s marketing objectives is designed for a specific goal and boosted posts are focused solely on post engagement. And engagement is not a good objective to pursue when you are focused on business outcomes such as growing revenue. Reason Three When you boost a post from your page interface, the targeting options are further restricted (versus running ads from the ad manager or Power Editor) as you cannot test different styles of creative (images, copy, or video) or bidding types. And if you’ve learnt anything from this podcast – marketing is all about test and measure and repeat! If you listened to last week’s podcast on Facebook Ads, you’ll remember I said, “assume nothing, test everything!” Just like we learnt in Footloose the movie – there is a time for everything and therefore there is a time for boosting (maybe, perhaps, almost!) So, when would you boost? The best case for running boosted posts are to increase your visibility within the organic news feed and to communicate something to your fans. The people who see your boosted posts are most likely going to be your most engaging fans – the social butterflies – those people that are always “liking” and engaging with posts regardless. My bestie who owns a retail shop (Judd’s in Yarrawonga – just to give it a plug) boosts, despite my requests not too (grrr) and she gets results. She puts up a picture of the new green shirt that’s just arrived, boosts it for a couple of dollars and boom, it’s sold out. I hate that! But why does it work – well, because of what I just said, she’s boosting to her most engaged fans – the ones who already love her and her business. You might argue that the green shirt would sell anyway, but that’s a test and measure thing! So, do this with extreme caution. Be really aware of what the goal is. So as we wrap up this little rant when it comes to Facebook Boosting, I would love for you to put your hand in the air and say these words “Jenn, from today I promise to keep my fingers off the boost button and I will make time to learn the Ads platform, because I know it’s so much more powerful for my business”. Excellent – glad we got that sorted! Now if you’re interested in my brand-new Facebook Ads for Beginners course, I’d love to be the person to teach you. I take your hand and I walk you through, step by step, not only on the actual Facebook Ads platform, but also goal setting, starting with the end in mind, your client avatar and SO MUCH MORE. This is truly a labour of love. My mission is to help as many small business owners as I can. This course is purely built on that core value. I am so tired to small business owners not using the platform because they don’t know how. THAT ALL ENDS TODAY MY PEEPS, today! To find out all the details about my course, go to www.socialmediaandmarketing.com.au/facebook You’ll have lifetime access. As the platform changes, this course will update too, and you will have access to those updates, and I have an exclusive Facebook Group for my students of course so they can slip in there and have their questions answered by me or get help from fellow students as well. It’s almost the end of the year, so if learning Facebook Ads was one of your goals, then perhaps this is just what you need to tick that off your list! I’ll be back next Thursday with some more marketing know-how and another discovery of course. But that is all for Episode 43. I’d love to connect with you all on social – so let’s get social on social – I’m on all the good platforms, so let’s do that! …….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!      

1. INSTAGRAM INFLUENCERS Influencers hit the mainstream in early 2018 and it has become a go-to marketing practice for brands in every industry. Any unboxing video, any travel video you've seen, any tech review video — that's influencer marketing. Restaurants aren't the exception and in fact, they're ripe for this marketing strategy. An instagram influencer, or simply an influencer is a personal brand or account who usually has a large and highly engaged audience. For a price, that influencer can endorse a restaurant for their audience to check out. These endorsements could be posts, Instagram Stories, tagging, collaborative postings, or even a written blog post. Much like a celebrity endorsement of the 90s, it's a “get what you pay for” business model. The more followers an influencer has, the higher their day rate will be. Some accounts are small enough, where a comped meal will do the trick- others will want possibly hundreds of dollars. So based on the marketing budget, it might be smarter to hire 20 mid-size influencers then to hire 2–3 big accounts. I CAN'T STRESS HOW EFFECTIVE INFLUENCERS ARE IN 2019. WHAT TO DO: Go on Instagram, Find food bloggers in your space (#DCFood, #FoodBlogger, #DCFoodBlogger) Direct message their account, or email them Invite them to visit your restaurant Negotiate the terms (Content Deliverables, payment, etc.) Repeat this process to your heart's (or budget's) desire 2. YELP/GOOGLE MAPS Yelp and Google Maps are essential apps on everyone's phone. Some use one more than the other but both are great ways for hungry customers to find your restaurant. Obviously, the reviews are out of the restaurant's control but there are certain key features that restaurant owners should consider. The first major step on these apps is to populate your restaurant's profile with clear, understandable photos. Notice I didn't say pretty or beautiful photos. (See Strategy #4). So many make-or-break moments happen when a customer can't read the menu, clearly see the restaurant's atmosphere, or only see a few decent photos of the food. Clearly show or list your menu items on these apps. And if you do link to the restaurant's website, it had better be simple and mobile-friendly. In this discovery process, customers aren't looking for the prettiest restaurant, they need the facts first. Once they know what the restaurant serves THEN they begin weighing the fluff and frills. WHAT TO DO: Create Yelp and Google Map Accounts (How To) Fully and completely fill out the details of your profiles Take some clear, legible photos your menu, restaurant, and food Get really detailed with the metadata (Food Genre, Reservation Process, Directions, Descriptions, Pricing). The more specific the better. Continue to update these profiles regularly. 3. PHOTO CONTENT Food should not only taste good but it should look good. And not only should it look good, but it should look good in a photograph. Take photos of your dishes as they're finish plating, while they're in the prep phase, while they're on the grill. Shoot photos of every stage of your dishes! Hiring a professional photographer is the next logical step. Chefs may know how to plate it properly but lighting and editing the photo may not come as natural. Start a relationship with one or twenty photographers around town. Make it worth their while — pay them fairly, comp their meal. Don't promise them “exposure”. CONTENT CREATORS CAN'T PAY THE BILLS WITH “EXPOSURE” AND “OPPORTUNITIES”. WHAT TO DO: Take a bazillion photos of every dish on the menu Understand the hashtag game on Instagram. Start relationships with local photographers Take a bazillion photos of the food. 4. FACEBOOK/INSTAGRAM PAID ADS So this may not come as natural as photography or setting up a Yelp account, but this can be wildly effective. When people talk about paid-for Facebook Ads, they often think of the “Boost Post” blue button that many business accounts are used to seeing- There is

You know you need to be marketing more on Facebook. But how? Which tactics are most effective? Jaime Oikle from RunningRestaurants.com talks with Michele Levandusky of My Cup Of Media about the possible benefits of Facebook Ads over Boost Post in this "One Question With" episode. - Find more at http://www.mycupofmedia.com & https://www.runningrestaurants.com.

In episode #702, Eric and Neil discuss the seven ways to get more engagement on your Facebook ads. Tune in to hear some neat tips and tricks. TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: 7 Simple Hacks to Get You The Most Engagement on Your Facebook Ads [00:40] 1: Hit the “Boost Post” button in Facebook and drive it as a message. [00:55] This is a way to build up Messenger subscribers. [01:07] 2: When creating a Facebook ad, they give new ads premiere placement to judge its performance. [01:38] If you keep rotating your ads, you will get premiere placement and your cost per click will go down. [02:00] 3: Go for cost per engagement bidding. [02:05] Facebook is going to optimize for people who are apt to engage with your ad. [02:55] 4: Most visitors aren't going to be buyers. So, you should set up a remarketing ad for those people. [03:33] 5: Ask for engagement in the ad itself. [03:48] You can coax people into commenting, liking, etc. [04:04] 6: Make sure you are using video ads. These drive the most conversions. [04:22] Don't forget to use CC's on your videos, so people can watch without sound. [04:50] 7: Run a contest. [05:10] If you over a giveaway or contest, it will help you get more engagement. [05:30] That's all for today! [05:37] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #702, Eric and Neil discuss the seven ways to get more engagement on your Facebook ads. Tune in to hear some neat tips and tricks. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Simple Hacks to Get You The Most Engagement on Your Facebook Ads [00:40] 1: Hit the “Boost Post” button in Facebook and drive it as a message. [00:55] This is a way to build up Messenger subscribers. [01:07] 2: When creating a Facebook ad, they give new ads premiere placement to judge its performance. [01:38] If you keep rotating your ads, you will get premiere placement and your cost per click will go down. [02:00] 3: Go for cost per engagement bidding. [02:05] Facebook is going to optimize for people who are apt to engage with your ad. [02:55] 4: Most visitors aren’t going to be buyers. So, you should set up a remarketing ad for those people. [03:33] 5: Ask for engagement in the ad itself. [03:48] You can coax people into commenting, liking, etc. [04:04] 6: Make sure you are using video ads. These drive the most conversions. [04:22] Don’t forget to use CC’s on your videos, so people can watch without sound. [04:50] 7: Run a contest. [05:10] If you over a giveaway or contest, it will help you get more engagement. [05:30] That’s all for today! [05:37] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

On this episode of Gridiron Experts podcast, Mike Rigz and Mitchell Renz talk about 8 veteran fantasy football running backs that got a bump in value thanks to their teams not investing a high draft pick on the RB position at the NFL Draft.

Should you click that big blue Boost Post button?! In today's episode we talk about boosting posts on Facebook. I take you through the steps you need to consider when choosing to boost, WHY you are boosting and most importantly WHO you are boosting to. I talk you through step-by-step how to set up an audience for your local area meaning you are targeting patients perfect for your massage practice - not people that are NEVER going to come! Join us over on Facebook at: https://www.facebook.com/theMTbusinessandmarketingpodcast Or at the Massage Therapist Business School: www.massagetherapistbusinessschool.com

Do Facebook ads work? Should you be using them to drive traffic to your blog posts? How much do they cost? That’s what we’ll look at in this Facebook ads guide for bloggers. The problem with Facebook I have a love hate relationship with Facebook. I love the way it keeps me in touch with my […]The post Beyond The Boost Post Button: A Business Bloggers Guide To Facebook Advertising – Blogcentric #67 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

In Episode #127, Neil and Eric talk about the different ways you can combine your content marketing with paid advertising. Listen as they list down pros and cons for different Facebook ads, and the difference between Facebook, LinkedIn, Google and Twitter ad costs. Time Stamped Show Notes: 00:27 – Today's topic: How to Combine Content Marketing with Paid Advertising 00:45 – Neil's favorite strategy is using Facebook fans' “likes” 01:21 – When you drive paid clicks and you stop paying, you're not going to get anymore 02:04 – The goal is to have the least amount of fans that create the most amount of engagement 02:30 – “Boost Post” button to Facebook works 03:33 – Look at your Facebook insights 03:51 – Make sure you have a content upgrade – you can use Thrive 04:54 – Spend what you need to get the right campaign/headline that results in the most “shares”, “posts”, “likes”, etc. 05:25 – Eric promotes the page post engagements 06:31 – Think about the channel before investing in paid traffic 07:22 – LinkedIn traffic's conversion rates are 50-60% 08:14 – Gmail ads also works – check out Growth Everywhere's post 08:50 – That's it for today's episode! 3 Key Points: Combining paid advertising and content marketing IS possible and profitable. Build a following instead of just driving paid clicks. Spend money not for “likes” but to get the right campaign. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #127, Neil and Eric talk about the different ways you can combine your content marketing with paid advertising. Listen as they list down pros and cons for different Facebook ads, and the difference between Facebook, LinkedIn, Google and Twitter ad costs. Time Stamped Show Notes: 00:27 – Today’s topic: How to Combine Content Marketing with Paid Advertising 00:45 – Neil’s favorite strategy is using Facebook fans’ “likes” 01:21 – When you drive paid clicks and you stop paying, you’re not going to get anymore 02:04 – The goal is to have the least amount of fans that create the most amount of engagement 02:30 – “Boost Post” button to Facebook works 03:33 – Look at your Facebook insights 03:51 – Make sure you have a content upgrade – you can use Thrive 04:54 – Spend what you need to get the right campaign/headline that results in the most “shares”, “posts”, “likes”, etc. 05:25 – Eric promotes the page post engagements 06:31 – Think about the channel before investing in paid traffic 07:22 – LinkedIn traffic’s conversion rates are 50-60% 08:14 – Gmail ads also works – check out Growth Everywhere’s post 08:50 – That’s it for today’s episode! 3 Key Points: Combining paid advertising and content marketing IS possible and profitable. Build a following instead of just driving paid clicks. Spend money not for “likes” but to get the right campaign. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

10 Tips to building your fan page: http://fb-domination.com/100k-fans TRANSCRIPTION Facebook Ads don't work. How're you doing? This is Brett Campbell here, curator and founder of the Authority Academy, where I help entrepreneurs and small business owners generate more leads, more fans, and more customers to they can ultimately get their message, their skills set and their knowledge out to the people who want and need it most. Today, I want to talk to you about this concept "Why Facebook Ads Don't Work." Before I get this post and before I get the feedback from everyone going, "Brett, you're full of shit, Facebook Ads are amazing," here's my caveat. Facebook Ads don't work if you don't know how to do them properly, if you don't know how to execute them properly, if you cant understand what it all means. The amount of times I see people when I ask them, I say, "To here, put your hand up if you had used Facebook Ads before." Of course, everyone's hands go up, everyone's dabbled a little bit. Maybe you're lucky, maybe you only wasted $20, maybe you put $50, maybe $100, maybe a thousand, who knows? Then the second question I ask is I say, "Well, who's using Facebook Ads every single day?" Then everyone's hand goes down, maybe a couple of hands stay up. The reality is, the reason why people aren't advertising every single day is because number one, you don't understand the Facebook landscape. Number two, you don't know where you're actually sending people to, like do you have a sequential funnel that creates this concept called the "dream come true" experience? Or are you just throwing money against the wall and hoping it's going to stick or hoping it's going to attract someone? Or are you that person who just clicks the blue button that says "Boost Post" and you're like, "Hmm, Facebook's telling me to boost my post so I should do it." The reason why Facebook Ads don't work they are not getting executed on. You're either not using your pixels properly, you're not creating the ads properly, the image is not right, your message is wrong, there's an incongruency throughout the entire process. The amount of ads that I actually click on, just for pure curiosity, just to see what's going to happen, and they take you to a page which is totally incongruent with what the message was, then of course they're going to waste their money, because no one wants to be lead to an end of a dark alley, do they? No, people want to be held by the hand, taken through this concept like we call the dream come true experience. I just want to challenge you right now. Before you spend another cent on Facebook Ads, do your due diligence. Make sure you understand what pixels are, make sure you understand the different opportunities you have with creating audiences. That is amazing. Here's a tip for you. If you've got an email address or you've got an email database, upload your email database contacts to Facebook right now and you can send highly targeted ads to that audience. Think about that. There's amazing opportunities that we have in front of us. Facebook are making it more and more easier for us. I know a lot of people think, "Oh, it's hard because Facebook keep changing, putting up new pixels, they're doing all this stuff and it's confusing." The only reason it's confusing is because you're not putting enough time and energy into learning and mastering the art of it. Or, on the other side is, you're spending money on the wrong experts to help you teach the stuff or do it for you, because the amount of conversations I've had around that, that's entirely another video by itself, but I just want you to start taking personal responsibility. If you're not getting the response, you're not getting the results that you want from your Facebook Ads,

A lot of people don’t pay enough attention to the objective of their ads. They select “Offer Claims” or “Website Clicks” or “Optimize for Conversions” without really knowing what they’re doing. This is the perfect recipe to fail. Here’s what I recommend you do to optimize: 1) Start with the “Boost Post” or “Page Post … Continued The post Optimizing Facebook Ads — Drop Shipping Facebook Advertising Strategy |… appeared first on Till Boadella.

Whenever I run Facebook ads, I choose the “Boost Post” or “Page Post Engagement” campaign objective when I start out. The only exception is when I run ads for clients for mobile app installs. Optimizing for website clicks means you’re bidding on the CPC, which paradoxically often winds up in a higher CPC on your … Continued The post Facebook Ads Optimization — How To Optimize Facebook Ads For… appeared first on Till Boadella.