Podcasts about paid marketing

Quand une boîte est en forte croissance, tout le monde est sous pression. L'équipe grossit, et ce qui faisait la croissance d'hier ne fait plus celle de demain.Voilà le défi de tout CMO dans une boîte en hypercroissance : passer à l'échelle sans perdre en agilité ni en rapidité d'exécution.Dans cet épisode, je reçois Aurélie Mezbourian Fliedel, ex-CMO d'Alan et Fondatrice de Tech Marketing Leaders. Elle nous partage son playbook pour passer à l'échelle sans perdre en agilité.Au programme :Les enjeux d'un CMO dans une boîte qui scaleArbitrer entre court terme et long termeStructurer ses premiers profils marketingScaler son équipe sur 3 dimensionsL'erreur de recrutement à ne pas faireComment évolue le rôle d'un leader marketing

In this episode of Scratch, Viren sits down with Misbah Uraizee from Nectar Social to dismantle one of marketing's most persistent myths. The truth? Organic and paid media are complementary engines, and brands that still silo them are leaving serious growth on the table. Misbah breaks down the post-iOS 14 reality and reveals the exact playbooks modern challenger brands are using to scale today. In this episode, we cover: The Post-iOS 14 Reality: Why the entire class of brands built on cheap paid ads simply no longer exists. Year-One CPG Playbooks: What the fastest-growing brands actually do in their first year (hint: it has nothing to do with media spend). Killing Vanity Metrics: Why follower count is the metric that refuses to die—and what you should be measuring instead. TikTok Shop's True Role: How to properly integrate it into your modern marketing mix. Measuring the Unmeasurable: How to spot the "halo effects" that prove social is working before the revenue data catches up. The AI Equalizer: Why "taste" is the last true differentiator for marketers in a world where everyone has the same AI tools. Watch the video version of this podcast on YouTube: https://youtu.be/v5lbv-u9bOk Links & Resources:

Struggling to make paid ads actually work for your clinic?In this episode we're joined by Peter Flynn, who expands on his CM Summit talk on ‘Paid Marketing Without Wasting Money'. Peter unpacks the foundational elements that must be in place before you spend a dollar on ads, including crafting a strong offer, building a high-converting website, and tightening your follow-up systems. We explore the difference between clicks and real conversions, why tracking the wrong metrics can quietly waste your budget, and how understanding lifetime value changes the way you invest in marketing. Plus, we dive into why targeting the right clients - not more clients - is the key to sustainable growth.If you're running ads (or thinking about it), this episode shows you how to stop burning budget and start building a marketing system that actually converts.Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/ In This Episode You'll Learn:  

Are you ready to stop spending every waking hour on Instagram and finally just cut the check? There's a massive misunderstanding about what paid marketing actually is, and if you're not careful, you can easily fall for expensive scams and guaranteed leads that never turn into a booking. In this episode, we're exploring the luxury of trading money for time. I'm walking you through the predatory all-in-one marketing traps to avoid and why flashy SEO promises are often just golden handcuffs. I also break down the only three platforms delivering high-quality guests in 2026, including the exact spends you should be budgeting for. If you've been wondering if you've earned the privilege to stop the social media hustle, this episode is your guide to doing it right. Learn how to audit your funnel first so that when you invest, you're seeing a real return instead of just buying eyeballs for a broken system! If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Join the waitlist now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/!  With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/.   Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/ 

Most insurance brokers are terrified of sharing their best strategies online. They worry that if they give away their "secret sauce," a prospect will simply take that information and hand it over to their current broker. But in today's market, hoarding your knowledge is the fastest way to become irrelevant. My guest, Ben Kolarcik, Brand Strategist at Brand Builders Group, joins me to explain why the most successful advisors are giving their best advice away for free. We break down the "My Precious" trap of gatekeeping your intellectual property, why 74% of Americans are more likely to buy from a recognized personal brand, and how to build a reputation that actively does the selling for you. If you want to stop chasing cold leads and start attracting clients who already trust your expertise, this episode is your blueprint.▶▶ Sign Up For Your Free Discovery Callcompletegameu.com/agaKEY MOMENTS(00:00) Why Top Brokers Give Their "Secret Sauce" Away for Free (02:15) From Warner Bros. Records to Brand Strategist: Ben's Journey (06:30) The 74% Rule: Why Buyers Choose Personal Brands Over Faceless Agencies (10:45) The "Sea of Sameness": Why Your Logo Isn't Enough to Sell Anymore (14:20) Using Your Brand as a Recruiting and Retention Weapon (18:10) The Power of Polarization: Why You Must Have an Opinion (23:55) The "Brand DNA" Framework: Defining Your Core Target Audience (29:40) The "My Precious" Trap: Why You Must Give Your Best Advice Away (35:15) Free Marketing, Paid Marketing, and Getting Paid to Prospect (42:30) Ben's Lightning Round: 100 Pushups a Day, Morning Sunlight, and AICONNECT WITH ANDY NEARY

Struggling to grow beyond 100 members? Most boutique gyms hit a ceiling in revenue and membership, but there's a solution that goes beyond referrals and organic marketing.Welcome to Gym Marketing Made Simple, the show focused on cutting through the noise around gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach.Episode HighlightsIn today's episode, Blake Ruff breaks down the real reason most boutique gyms stall out around 100–150 members and why “better systems” alone won't fix it. He explains how to use paid marketing, strong offers, and a frictionless funnel to create consistent lead flow, beat churn, and turn your gym growth into a predictable process instead of a monthly guessing game.Episode OutlineThe hidden reality of gym ownership: long hours, tight margins, and member churn canceling out new sign-ups  Why relying on organic marketing, referrals, and “just get better systems” keeps gyms stuck at 100–150 members  How big franchises open with hundreds of members by paying for attention, not waiting to be discovered  Why owning a gym is such an easy entry business—and why that makes your local market brutally competitive  The core problem: a lack of consistent, predictable lead flow rather than a lack of effort or coaching quality  Building a basic marketing funnel: from ad to lead, from lead to appointment, from appointment to paying member  Crafting a strong, valuable offer that clearly communicates why someone should act now  Removing friction in your funnel so joining feels as easy and familiar as buying on Amazon  Lead nurture that works: fast follow-up, human connection, and why calls still matter  The power of speed-to-lead and what it means for your close rate  Using math instead of emotion: understanding CAC and forecasting growth from your ad spend  Why depending on referrals and “good months” is a dangerous way to run your gym  Turning marketing into a repeatable process you can scale to dominate your local area  Episode Chapters00:00 Intro – Welcome to Gym Marketing Made Simple00:28 The Reality of Being a Gym Owner01:25 Hitting the 100–150 Member Ceiling02:10 Why Organic Marketing Isn't Enough03:05 Competing With Franchises That “Pay for Attention”03:52 Building a Simple, Frictionless Marketing Funnel04:40 Lead Nurture and Speed-to-Lead05:23 Using Data and CAC to Make Predictable Decisions06:20 The Danger of Relying on Referrals Alone07:15 Choosing Predictable Growth Over Guesswork08:10 Invitation to Book a Call With Lasso08:44 Outro and Final MessageAction TakenInvite listeners to book a free call with Lasso to audit their current marketing and lead flow  Direct listeners to lassoFramework.com to learn more about done-for-you paid marketing for gyms  Encourage gym owners to shift from referral dependence to data-driven paid acquisition  Challenge listeners to measure and track their customer acquisition cost (CAC) before scaling spendConclusionPaid marketing provides boutique gyms with predictable lead flow, higher conversion rates, and a clear path to growth. By implementing a strong offer, a frictionless funnel, and fast follow-up, gym owners can take control of revenue and scale confidently.CTABook your free strategy call and see what it would take to build a predictable, paid marketing system for your gym.

Julien Boyer a lancé sa marque de compléments alimentaires et de cosmétiques à base de nigelle et nous partage dans cet épisode sa stratégie de croissance autofinancée. Il vise une expansion internationale et s'appuie aussi, en complément de son site de ecommerce opéré sur shopify en mode D to C, sur le réseau physique des pharmacies. SEO, GEO, Paid Marketing, Influence...cet épisode est dense.

Facebook is one of the most talked-about marketing tools in the farming community. But when does it actually make sense to use it? In this episode, I sit down with Jeff from Regenerative Success to talk through: The difference between organic posting and paid Facebook campaigns Whether you need a strong social presence before running ads Why relying entirely on Facebook can be risky How subscription farms can use Facebook strategically What farmers should think about before spending money on ads If you're raising pastured poultry, selling direct-to-consumer meat, or trying to grow a subscription model, this episode will help you think more clearly about where Facebook fits in your overall marketing plan.

If your Meta ads suddenly got expensive, glitchy, or just stopped working… you're not imagining it. In this episode of The Wealthy Coach Podcast, Kendra breaks down the Andromeda update and why it quietly changed how ads perform across Meta platforms.This isn't about “fixing your targeting” or endlessly tweaking audiences. The real shift is happening inside the ad engine itself. Kendra explains what Andromeda actually does, why creative volume now matters more than audience hacks, and how outdated ad strategies are driving up your cost per lead without you realizing it.If you're running ads for your coaching or wellness business, this episode will help you understand what changed, what still works, and how to adapt your creative strategy so you're not paying more for worse results.What We Cover in This Episode:What the Andromeda update is and why it's being compared to the iOS 14 disruption (02:33)Why previously high-performing ads can suddenly stop converting (04:15)How Meta's “Creative Similarity” factor can increase your ad costs (05:20)The new creative volume strategy Kendra uses (and why one ad is no longer enough) (08:17)How Dynamic Creative helps Meta optimize performance automatically (11:35)Why audience tweaking is no longer the main lever for improving results (16:38) >> WATCH ON YOUTUBE

Whatever you do to create or host a podcast, the main focus you should be doing is paid marketing to leave a legacy. Tune in to learn more! WHAT TO LISTEN FOR Why you should focus on marketing your podcast Things to consider on podcast marketing Is a podcast your calling? Steps to follow podcast growth Getting huge listenership RESOURCES/LINKS MENTIONED Ep.34 How To Avoid Podfade CONNECT WITH USIf you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! We also have free courses for you on everything you need to know about starting a great podcast! Check out our first six episodes through the links below! Identify Your Avatar - Free Course 1/6 What To Do BEFORE You Launch Your Podcast - Free Course 2/6 How To Launch A TOP Show - Free Course 3/6 Best Marketing And Growth Strategies - Free Course 4/6 How To Monetize Your Podcast - Free Course 5/6  Top 22 Pitfalls On Starting Your Own Podcast - Free Course 6/6 Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!

Most gyms don't fail because the owner isn't working hard.They stall because the math doesn't work and no one ever explains why.Welcome to Gym Marketing Made Simple, a podcast built to remove confusion from gym growth. Each episode breaks down marketing, sales, and leadership into clear, repeatable systems that help boutique gyms build steady momentum without relying on guesswork or constant hustle.Episode HighlightsThis conversation centers on the real numbers behind gym growth and why so many gyms plateau without realizing it. The focus stays on gym averages, churn, lead flow, and conversion rates, and how misunderstanding these metrics creates unrealistic expectations. Instead of relying on assumptions or feelings, the discussion brings everything back to data. Listeners walk away with a clearer picture of what sustainable growth actually requires and why paid marketing, when used correctly, plays a critical role in breaking growth ceilings.Episode OutlineWhy do many gym owners mistrust paid marketing after bad past experiences?The difference between average, mean, and median gym signups—and why it matters.Why four new members per month is common, but rarely enough to grow.How a 5% monthly churn quietly limits progress.The role of lead volume in creating predictable growth.Realistic conversion benchmarks for No Sweat Intros and free trials.Why organic-only strategies often cap growth.The hidden challenges inside free trial and volume-based models.How unclear messaging hurts lead quality and conversions.Why data beats gut feelings when making marketing decisions.How paid advertising fits into a long-term growth system.Episode Chapters00:00 Intro00:05 Gym Marketing Challenges and Misconceptions02:26 Understanding Gym Averages and Metrics06:15 Lead Generation and Conversion Rates08:43 Challenges of Free Trials and Volume-Based Models09:39 The Role of Paid Advertising in Gym Growth17:40 Effective Messaging and Client Engagement18:23 Overcoming Common Marketing Misconceptions18:41 The Importance of Data-Driven Decisions18:56 The Role of Paid Marketing in Long-Term GrowthAction TakenReview current monthly signups and churn rateCompare actual lead volume against realistic growth targetsAudit conversion rates for intros, trials, and consultationsEvaluate whether current marketing efforts are volume-limitedShift decision-making from emotion-based to data-drivenConclusionGrowth becomes predictable when the numbers are understood. When signups, churn, lead volume, and conversions are clear, decisions stop being emotional and start being strategic. The difference between feeling stuck and moving forward often comes down to knowing the math, respecting the data, and building around reality, not assumptions.CTAIf clarity is missing around the numbers or the marketing system itself, book a free call to walk through the data and identify what needs to change.Supporting Information

On today's episode, we answer Christie's lovely voice note about working in marketing and whether it's possible to specialise in both paid and organic social. Ruby and Maddi share their own journeys, and how niching down has benefited their businesses in the long run.If you want a question answered on the podcast, be sure to send us a DM over on Instagram @marketingandmargaritas_

TikTok geht einen neuen Weg im Advertising: Neben den bekannten In-Feed Ads gibt es jetzt Search Ads – Anzeigen, die direkt in den Suchergebnissen der Nutzerinnen ausgespielt werden. Das eröffnet die Möglichkeit, potenzielle Kundinnen genau dann zu erreichen, wenn sie aktiv nach Produkten oder Themen suchen. Welche Branchen profitieren besonders? Wie verändert das die Budget-Allokation? Und warum bleibt TikTok trotz Suchfunktion vor allem ein visueller Kanal? Katharina aus dem Paid Marketing gibt spannende Einblicke in diese neue Kampagnenform und zeigt, wie sich das Paid Marketing dadurch grundlegend wandeln könnte. Fünf Fragen, die diese Podcast-Folge beantwortet: - Wie unterscheiden sich TikTok Search Ads von klassischen In-Feed Ads? - Welche Nutzersegmente können durch Suchanzeigen besser erreicht werden? - Für welche Branchen sind TikTok Search Ads besonders geeignet? - Wie lassen sich Kampagnenziele wie Traffic und Conversion mit Suchanzeigen optimieren? - Warum bleibt TikTok trotz Suchfunktion ein visuell getriebener Kanal? Das sagt Katharina: „TikTok Search Ads sind Teil eines größeren Wandels im Online-Marketing – hin zu sozialen Sucherlebnissen, die klassische Suchmaschinen ergänzen oder sogar teilweise ersetzen. Suchanzeigen erlauben es, Budget gezielter auf Nutzer zu lenken, die bereits Interesse zeigen.“ Mit: Katharina Knolle, Expertin für Paid Media Marketing

Gyms aren't failing because ads “don't work.” They're failing because they're tracking the wrong things. You can have the perfect offer, the perfect ad, and still miss the real growth happening right in front of you. Welcome to the Gym Marketing Made Simple Podcast — where clarity replaces confusion and growth stops being a guessing game. Each episode breaks down what actually helps boutique gyms grow in a real, predictable way.Episode HighlightsIn this episode, the focus is on the halo effect and how paid marketing drives growth in ways that aren't always obvious. You'll see why direct leads don't tell the whole story, why signups can rise without a clear source, and how consistent, data-driven marketing creates steady momentum even during slow periods. It's a clear look at which numbers actually matter when measuring real growth.Episode OutlineUnderstanding how consumer behavior actually works in paid marketing.Why most people don't convert directly from an ad.The halo effect: increased awareness, trust, and repeated exposure.Why “How did you hear about us?” is unreliable data.Real example showing a 100% increase in signups from paid ads.How paid marketing boosts website visits, walk-ins, and old leads.Why paid ads must run consistently, even in slow months.Case studies of gyms that grew after implementing paid ads.Why franchises outperform small gyms—and what to learn from them.Why organic efforts alone can't scale growth.The most important metrics to track: signups, CPA, revenue, appointments.The dangers of turning off ads and losing momentum.Common misconceptions about paid marketing.How paid ads influence brand perception and trust.Why a real marketing plan is essential for long-term success and business valuationEpisode Chapters00:00 Intro00:05 Understanding the Halo Effect in Paid Marketing04:21 Measuring the Halo Effect06:26 The Role of Paid Marketing in Business Growth10:46 Data-Driven Decision Making in Marketing14:58 Metrics for Success in Paid Marketing20:34 The Importance of Consistent Marketing Efforts21:47 Addressing Common Misconceptions in Paid Marketing22:02 The Impact of Paid Marketing on Business Perception22:31 The Role of Paid Marketing in Long-Term Business SuccessAction TakenReview how your gym currently measures success and shift focus to actual signups and revenue.Track numbers consistently without relying on “How did you hear about us?”Allocate a monthly paid marketing budget of $2,500–$6,000 to test, optimize, and grow.Strengthen branding and messaging across all platforms to compete with larger players.Map out a long-term marketing plan instead of relying on short-term bursts.ConclusionGrowth doesn't come from one perfect ad or one high-converting offer. It comes from the steady lift created by consistent marketing that builds trust, awareness, and familiarity over time. Once you understand the halo effect and start tracking the numbers that matter, your gym's growth becomes predictable, not accidental.CTAIf this episode helped shift how you look at your marketing, share it with another gym owner who needs to hear it.Supporting Information

Something isn't adding up in most gyms because the real problem isn't the lack of leads. It's what happens after someone walks through the door. Revenue stalls. Growth flatlines. And owners think the answer is to “just run ads.”But what if the biggest leak is coming from the inside?Welcome to the Gym Marketing Made Simple Podcast, the place where real strategies replace guesswork. Blake Ruff and the team break down what actually moves the needle for boutique gyms trying to grow consistently and predictably.Episode HighlightsThis episode breaks down why so many gyms hit a revenue ceiling long before running paid marketing. Blake explains how churn, slow sales systems, and inconsistent follow-up stall growth—no matter how many leads come in. You'll hear how dialing in these numbers can turn $18,000 months into $45,000 months and why paid marketing only works when the foundation is solid.Episode OutlineWhy most gyms get stuck at the “magic number” where churn cancels out client acquisition.The realistic churn range boutique gyms should aim for.Why a 70–80% close rate on organic leads signals strong systems.What happens when gyms try paid marketing too early.The difference between organic leads and paid leads—and why it matters.Industry benchmarks vs. Lasso client averages (77 leads → 12–15 new members).How optimizing onboarding and coaching shifts churn dramatically.A simple framework to identify where the real gaps are in growth.Examples of gyms scaling from $15k to $110k after fixing systems and then layering paid marketing.Episode Chapters00:00 Intro00:38 Identifying the Stagnation Point02:32 Understanding Churn and Sales Metrics04:46 The Role of Organic and Paid Marketing10:47 Addressing System and Process Improvements11:22 The Impact of Paid Marketing on Revenue GrowthAction TakenAnalyze churn rate and identify monthly patternsReview sales conversion rate to see where leads are dropping offAudit the current sales process from first touchpoint to closeStrengthen onboarding and coaching to reduce early cancellationsReach out to Lasso once churn and sales metrics are dialed in to explore paid marketingBuild a weekly process to track metrics and adjust quicklyConclusionGrowth starts long before a paid ad runs. When churn drops, sales tighten up, and operations run smoothly, everything changes. Paid marketing becomes fuel—not a band-aid. This episode is a reminder that real scale comes from strong systems, clear expectations, and consistent follow-through.CTAIf this episode helped clarify your next steps, take a moment to check your numbers and see where the biggest gap is right now. And if you're ready to learn how the Lasso framework can help bring in more members each month, book a free call with the team.Supporting Information

Sandy Diao is one of the most exceptional growth leaders of the last decade. Sandy has scaled products to over 200M+ users and led growth teams at Descript, Meta and Pinterest. She is also a prolific writer all on things growth here.  AGENDA:  03:59 Biggest Growth Lessons from Pinterest 08:01 What is a Good vs a Bad Growth Hypothesis 11:11 Common Mistakes in Growth Strategies 14:57 Channel Fit: When You Have It & What To Do 25:43 Return on Ad Spend (ROAS) 101: How to Build a Paid Marketing Machine 30:08 How to Do SEO and Long-Term Growth Investments 33:22 Doubling Down on Successful Channels 36:31 The Unchanging Foundations of SEO 37:52 Generative AI Engines vs. Traditional Search Engines 41:12 Paid Marketing Channels: What's Overrated? 43:42 The Rise of User-Generated Content (UGC) 46:34 TikTok Ads: Expectations vs. Reality 49:55 Brand Marketing: What is Real vs What is BS? 53:33 The Importance of Feature Launches 01:01:50 Hiring for Growth: When and Who? 01:08:55 Quick Fire Round: Onboarding, Notifications, and Growth Channels    

What happens when a boutique gym doubles its website traffic and sign-ups—without adding more staff hours?Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to attract more members and increase revenue without becoming full-time marketers.Episode HighlightsThis episode breaks down the marketing and sales systems every boutique gym needs to scale. From knowing your baseline numbers to dialing in your sales process, we cover the tools and tactics that turn leads into long-term members.Key TakeawaysWhy tracking key metrics like sign-ups, churn rate, revenue, and lifetime value is non-negotiable.How paid marketing creates a “halo effect” that boosts overall growth.The role of a CRM system in nurturing leads over 6–12 months.Why responding to leads within five minutes dramatically improves conversions.The importance of a professional, updated website that drives credibility and leads.How confirmation sequences reduce no-shows and keep your pipeline moving.Episode Chapters00:00 Intro00:05 Understanding the Baseline and Paid Marketing01:47 Knowing Your Numbers and Key Metrics03:09 The Halo Effect and Attribution of Marketing Success11:14 Dialing in the Sales Process and Front-End Offer11:56 Challenges of Paid Marketing and Lead Management 15:47 Importance of a CRM and Long-Term Nurturing19:36 Optimizing Website and Organic Marketing22:30 Confirmation Sequences and Appointment ManagementCall to Action (CTA)If this episode gave you clarity on where to focus your marketing efforts, make sure to follow Gym Marketing Made Simple so you never miss an update. Share it with another gym owner who's ready to scale smarter.Supporting Information

What if the secret to more leads wasn't just more ads, but the way your message shows up everywhere?Welcome to Gym Marketing Made Simple—where marketing meets clarity, and client growth is finally within reach. This show is your go-to resource for making smart, straightforward moves to grow your gym and increase revenue without getting lost in complex tactics.Episode Highlights:In this episode, David Rubin, owner of Courage Fitness in Durham, NC, shares how his gym went from 30 organic leads a month to over 80 and how pairing paid ads with a clear, consistent message helped drive over $83,000 in monthly revenue. He discusses the halo effect of advertising, the importance of message alignment across all platforms, and how gym owners can utilize both automation and a human touch to nurture leads effectively.Key Insights:Paid ads don't just bring in paid leads—they also boost organic traffic when done right.A consistent message across your website, social media, and ads builds trust and improves conversions.The halo effect of ads enhances brand awareness and amplifies its impact across all channels.Automation is helpful, but keeping it personal is what makes clients feel seen.A high barrier to entry (like personal training) can attract better-quality leads.Manual tracking gives clearer insights into the sales journey.A diversified marketing strategy is more sustainable than relying on one source.Long-term gains often come from short-term patience and consistency.Episode Chapters:00:00 Intro01:40 Dave Rubin's Client Experience and Success.05:04 The Halo Effect and Marketing Strategy.23:15 Lead Nurturing and Sales Process.23:46 The Role of Technology and Personal Touch.28:33 Advice for Gym Owners on Paid Marketing.If this episode has helped spark new ideas for your gym's growth, please share it with someone who needs it, or join the conversation with us. Marketing doesn't have to be overwhelming when you're not doing it alone.Thanks for tuning in to Gym Marketing Made Simple. We're grateful to have you here. Make sure to catch the next episode—we're just getting started.

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Wondering if you should focus on organic content or paid ads? In this video, I break down exactly when to use each—and how I built a 9-figure brand starting with zero ad spend. If you're building a personal brand or trying to scale fast, this one's for you.------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

What is happening with Meta?? What will running ads look like in this AI led world. We are talking about it. Ads strategist Ashley Boston is here to shed light on the changes and what small business owners should be looking out for! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @ashleybostonhq.⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠KEY EPISODE TAKEAWAYS

CrossFit gyms are known for intensity—but what if the real challenge is the business model?Welcome to Gym Marketing Made Simple—the go-to podcast for simplifying your marketing, attracting more clients, and growing a stronger, more profitable gym. Each week, we break down the key moves you need to level up without burning out.Episode HighlightsIn this episode, we're joined by Tommy Allen, co-owner of District H Strength and Fitness in Houston, to talk about what's broken in the traditional CrossFit business model—and what gym owners can do to fix it. We're talking premium pricing, shifting to smaller group formats, including nutrition coaching, and building a gym that's actually sellable. Whether you're just getting started or aiming to scale past $30K in monthly revenue, this conversation will help you focus on what truly moves the needle.Key InsightsWhy traditional CrossFit gyms are losing ground in today's market.The shift toward smaller group settings and higher-ticket offerings.How to evaluate mentorship advice based on your revenue stage.The tipping point for when paid marketing actually makes sense.Why the investor mindset matters—and how to build a gym that can be sold.The hidden cost of blanket advice and how to make smarter growth decisionsEpisode Chapters00:00 Intro00:01 CrossFit's Business Model and Coaching Value01:18 Challenges and Opportunities in Paid Marketing04:56 Blanket Advice vs. Tailored Strategies07:49 Scaling and Paid Marketing 13:14 Competition and Market Realities 23:32 Investor Mindset and Business ValueCall to ActionIf this conversation helped reframe how you think about growth, marketing, or pricing—share it with another gym owner who needs to hear it. Let's build stronger businesses together.Thanks for tuning in to Gym Marketing Made Simple. We appreciate every listen, share, and message. More clarity and real talk coming your way next week—stay sharp and stay focused.

In this episode of Marketing Mindset, I'm joined by Rahul, Head of Paid Marketing at a performance agency managing 7–9 figure brands. Why hook rate and CTR don't always predict performanceHis exact reporting structure for tracking new customer growthA scrappy influencer hack that landed his brand in front of A-list celebritiesHow to iterate creative the right way (hint: it's not headline swaps) We unpack what actually matters in creative testing, reporting, and scaling spend.Rahul shares:We also get real about creative fatigue, why Meta's definition of a “new” asset has changed, and what to track when performance drops, plus the one question you must ask founders before building a report.

When most real estate agents think about marketing, they picture spending money and crossing their fingers. But what if you could take the guesswork out of it and get in front of motivated sellers who want to talk to you? That's exactly what paid advertising can do for your business, if you know how to use it right. Running Facebook or Google ads might seem intimidating (or even expensive), but here's the truth: nothing grows your real estate or investing business faster than consistently booking seller appointments.  It's the lifeblood of what we do. The agents and investors who get face time with sellers win more listings, do more deals, and build more freedom. In this episode, I break down why spending money on paid ads isn't a risk, it's a strategy. And when done right, it can unlock growth you never thought possible.  I'm also pulling back the curtain on what it really costs to get a seller appointment in today's market.    Things You'll Learn In This Episode  -The most powerful marketing hook  Instead of generic “free home valuation” ads, why do cash offer CTAs cut through the noise and eliminate competition? -What it actually costs to generate a seller appointment  In today's market, one seller appointment can cost up to $1,000. Is it worth it? -Why most agents fail at seller marketing How do you build a consistent, repeatable seller lead gen system that actually works? -How to stretch your marketing budget  How do we squeeze more ROI out of every lead by combining listings and cash offer deals?   About Your Host Tom Cafarella is a real estate investor, agent, coach, and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate.      Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Daniel Berkowitz is the Ad Sales Director for Bookshop.org, an online bookstore with a mission to financially support local, independent bookstores. He is also the founder of AuthorPop, a one-stop shop for every author's digital needs.He joins the BookSmarts Podcast to discuss the importance of book advertising for both publishers and authors. He has worked with authors at all stages of their careers to help build their audience and increase discoverability, and previously spent several years at Open Road Integrated Media as Executive Director of Paid Marketing, where he worked with both authors and publishers to drive discoverability of their titles through targeted advertising solutions. Find Daniel Berkowitz on LinkedIn and click the following links to learn more about Bookshop.org and AuthorPop.

Lidia Chmel helps coaches overcome the fear of selling by building a money-making habit so you will never have an empty calendar again. From CFO to Business Coach and Growth Strategist.#coach #howtobeacoach #coachingtips================All Episodes can be found at ⁠https://www.podpage.com/speaking-podcast/ All about Roy / Brain Gym & Virtual Assistants at ⁠https://roycoughlan.com/⁠ ------------------    About my Guest Lidia Chmel :What we Discussed:  00:10 Who is Lidia Chmel01:10 From Russia to Portugal to Israel05:30 No Government should have control to destroy an innocent persons life09:00 Helping people become coaches in 12 months13:30 How Coaches should navigate Social Media using the Rule of 116:40 How much time should you allow for a Discovery Call18:50 Do not give a Free Coaching Session20:10 Should you send the Financial Expectations23:00 Using Slimy Sales Tactics for getting a Sale24:20 How to do Sales the Proper way as a Coach26:00 People Pushing a Hard Aggressive Sale29:10 The Disclaimer on her Coaching Course30:10 Only 9% of People complete their New Years Resolutions32:45 Paid Marketing for finding Coaching Clients37:35 Teaching System to Coaches39:00 Do Not Break TrustHow to Contact Lidia Chmel https://getitdonecoaching.com/https://www.instagram.com/lidiachmel/https://www.linkedin.com/in/lidia-chmel/ ------------------All about Roy / Brain Gym & Virtual Assistants at ⁠https://roycoughlan.com/⁠ ___________________

Most brands are running marketing strategies built for a world that no longer exists. We all want to create a movement, capture demand at scale, and dominate a market. But how do we do that today?For most marketers, Account-Based Marketing (ABM) is the gold standard: highly targeted, sales-aligned, and built to close high-value accounts. Then you have Market-Based Marketing (MBM), which expands the lens to broader demand capture, category creation, and positioning at scale. But the REAL power shift to consider? Let me introduce you to Community-Based Marketing (CBM). CBM isn't just about audience segmentation; it's about integration. ABM is transactional at its core. It's focused on getting the deal, not necessarily building a lasting relationship. And in a world where trust is the currency, ABM alone isn't enough. MBM is noisy. It requires a massive investment in awareness, content, and brand positioning. And in today's world of oversaturated content, it's harder than ever to cut through. CBM is about embedding your brand into the daily lives of the people who actually matter.With ABM, you're pitching from the outside. With MBM, you're broadcasting to the masses. But with CBM, you're technically already in the room.Instead of hoping they see your ad, you're in their inbox. Instead of forcing them to book a demo, they're asking you for a call. Instead of convincing them to trust you, they're defending your brand against competitors. Doesn't that sound amazing? Well trust me it is possible by recalibrating Account-Based Marketing and Market-Based Marketing with Community-Based Marketing that aligns with Value-Based Marketing, turning your community into your growth engine: generating organic conversations, referrals, and loyalty that no ad spend can replicate.Beyond The Episode Gems:• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.• Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network•  Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan   #####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

Too many gym owners waste time trying to be “unique” when they really need a solid, repeatable marketing system. Without the right foundation, even the best-paid marketing strategies won't work.Welcome to the Gym Marketing Made Simple Podcast!This is your go-to resource for strategies that help boutique fitness gyms grow and thrive. You're in the right place if you're looking for practical insights to attract more clients and increase revenue.Episode Summary:In this episode, Josh Martin joins Blake Ruff and Sherman Merricks to break down gym owners' biggest marketing mistakes. They discuss why standing out doesn't mean reinventing the wheel and how paid marketing can amplify the right systems—but only if they are solid. You'll also hear why consistency, data-driven decisions, and clear messaging are the key to long-term growth.Key Takeaways:• Why paid marketing works best when a gym's systems and processes are already in place.• There are dangers to trying to be “too unique” in marketing instead of focusing on clear messaging.• How a long-term growth mindset separates successful gym owners from those who struggle.• The role of data in making marketing decisions and why consistency is key.• How paid marketing stress-tests a gym's operations and highlights areas for improvement.Episode Chapters:00:00 Intro04:05 Discussion on Gym Ownership and Mentoring08:46 The Importance of Brand and Niching Down10:31 Characteristics of Successful Gym Owners12:46 The Role of Paid Marketing and Long-Term Growth25:51 The Impact of Paid Marketing on Lead Generation29:07 The Importance of Data and Consistency in Marketing30:46 Stress Testing Systems with Paid Marketing33:54 Clarifying Lasso's Target AudienceResources & Links:• Follow Josh Martin:Facebook• Learn more about The Refined Art of Coaching:FacebookMarketing isn't about standing out just to be different—it's about being effective. Take a step back, evaluate your systems, and ensure that you're set up for sustainable success.

Organic marketing versus Paid marketing which one is better.There are so many ways to reach your audience online but there's always the battle between should I pay for it or should I do it for free. In today's episode I'm going to break down the top reasons why you should use organic or the top reasons why you should use paid and so much more.Build A Brand On Video: www.buildabrandonvideo.comIf you enjoyed today's episode be sure to let us know on Instagram or over on our YouTube Channel - all under the name Keenya Kelly Subscribe to The Keenya Kelly Podcast!Watch episodes on YouTube!!

It's that time of the year when we might be thinking of throwing some money behind some Meta Ads (Facebook and Instagram). Before you do, listen to this episode that goes through the THREE biggest mistakes I see business owners making when it comes to doing Digital Ads on Meta. Click play now, or head over to www.socialmediaandmarketing.com.au/319 for more details. Let's take your marketing from "meh" to massive success! Take a listen to episode 319 and hear the GOLD!

In this episode, Steven Pemberton shares his journey from a corporate job to becoming a successful e-commerce entrepreneur. He discusses the challenges he faced, including anxiety and business failures, and how he transitioned to helping other brands grow. Steven emphasizes the importance of customer service, effective marketing strategies, and the lessons learned from his experiences with Amazon. He also delves into the significance of conversion rate optimization and paid advertising in driving business success. In this conversation, Steven Pemberton discusses the critical importance of optimizing websites for SEO and conversion rates before investing heavily in paid marketing. He shares success stories of brands that transformed their sales through strategic changes and emphasizes the need for long-term vision and planning in business. The discussion highlights the balance between micro and macro perspectives in marketing and the necessity of understanding customer intent. Key Episode Takeaways: I was one of the youngest managers in this Fortune 500 company. My wife went from crying over returns to making over a million dollars. We had to restructure the business to up the profit margins. I had never experienced anxiety attacks until I started my business. We were about a hundred thousand dollars in debt overnight. We were able to help 137 underprivileged kids have Christmas. Amazon should be a leverage tool, not the only channel. Customer service drastically increased our conversion rate. Lifestyle photos helped customers visualize products in their lives. Standardization in branding and product presentation is crucial. Optimize your website before investing in paid marketing. Small changes can lead to significant increases in conversion rates. Focus on problem-aware customers to expand your market. Learning marketing skills can be done independently at low cost. Success in business requires a long-term vision and planning. Don't just chase high buyer intent; consider all customer stages. Be willing to experiment and learn from failures. Zooming out can provide clarity and reduce stress. Understand the mechanics of customer buying behavior. Diversify your marketing and sales channels to mitigate risks. If you feel Steven and his team at Elevatum can help your business, you may visit: https://elevatum.digital/  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Curious about how to kickstart your paid marketing efforts in 2024? Wondering how you can make the most of your budget, whether you have $5000 or just $500 a month? You've come to the right place. Today's lesson is tailor-made for entrepreneurs like you who are ready to take that next step in growing your business.In this episode, Omar breaks down three highly effective strategies to get started with paid marketing. He reveals the importance of investing in a professional copywriter, the benefits of running Meta retargeting ads, and how capturing emails can be a goldmine for conversions. From practical tips to actionable insights, you'll learn how to maximize your marketing budget without breaking the bank.Ready to elevate your marketing game? Hit play at the top of the page to dive into these invaluable lessons and start strategizing for your business's future. You won't want to miss this step-by-step guide to smart spending in paid marketing.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

Curious about how to kickstart your paid marketing efforts in 2024? Wondering how you can make the most of your budget, whether you have $5000 or just $500 a month? You’ve come to the right place. Today’s lesson is tailor-made for entrepreneurs like you who are ready to take that next step in growing your […] The post MBA2530 How to Get Started with Paid Marketing in 2024 appeared first on The $100 MBA.

Today, Get Paid Marketing client Tracy Hoth takes over the podcast to interview our Copywriting and Messaging Coach, Sarah Lucille.   You're getting an inside look at the origin of GPM, what it's really like for my team to work with me, and how we combine my approach to ads and strategy with Sarah Lucille's powerful take on copy and messaging.   Hear all about the evolution of GPM—what's worked, what hasn't, and how messaging has become the backbone of client success. That includes Sarah Lucille's approach to deep dive critiques designed to push clients to stop seeking the “right way” and instead tap into copy that actually moves people to action.   Plus, there's a lot of gold in how we've streamlined the program with systems, all while staying flexible with launches and growth.   This Week on the Get Paid Podcast: How GPM has become more precise and systematized What it's really like to work with me inside the program  The art of asking really great questions to get to your most authentic messaging How messaging work teaches you to be an even stronger communicator and leader When done right, how automation enhances human interaction  Learning how to center your ideal client in your copy for higher conversions What's in your GPM Messaging Blueprint  Really important deadlines regarding GPM!  Mentioned in this podcast: The deadline to enroll in Get Paid Marketing is right around the corner! If you're ready to scale your business with a proven evergreen funnel, get expert-level support with your copy and messaging, and start running ads that actually convert—now's the time to join us. The deadline to apply is October 11th: clairepells.com/getpaid  Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid

In my newest episode of The Blogger Genius Podcast, I welcome back Tammy Overhoff, food blogger turned digital product entrepreneur at Reset and Flourish. This episode is the third installment in our series (listen to the first and second episodes here) where Tammy shares her journey and insights into leveraging Facebook ads to enhance her sales funnel for digital products. If you're looking to dive deep into the nuances of using Facebook ads effectively, this episode is a goldmine of actionable advice and expert strategies. Understanding Facebook Ads: A Continuous Process Tammy emphasizes that running Facebook ads is not a "set it and forget it" endeavor. Many people mistakenly believe that once they set up their ads, they will automatically generate sales without further intervention. In reality, successful ad campaigns require ongoing monitoring and adjustments. I liken the process to gambling in Las Vegas, where one must be vigilant and ready to make changes based on performance. Show Notes: MiloTree Book a FREE 20-minute call with me Write Your Ebook with These 13 AI Prompts Reset and Flourish Organize Yourself Skinny MiloTree Pop-Up Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Daily Monitoring and Adjustments Tammy shares her routine of checking her ads every day or every couple of days. She looks for patterns in sales, noting which times of day and days of the week yield the best results. For instance, she has observed that Sundays may not be the most profitable days for her ads. If she doesn't see a return on her ad spend by a certain time, she is quick to reassess and potentially turn off underperforming ads. Freebies to Tripwire Strategy: Building a Sales Funnel One of Tammy's key strategies is using freebies to lead into tripwire offers. This approach allows her to build her email list while also generating sales. She finds that this method is less risky compared to direct sales offers, as it helps her capture leads and nurture them through her sales funnel. Tammy encourages those new to Facebook ads to consider starting with a freebie to tripwire strategy, as it has proven effective for her. Building a Solid Foundation Tammy and I discuss the importance of having a solid foundation before diving into Facebook ads. Tammy likens ads to gasoline on a fire; if there's no fire (i.e., a solid product or funnel), pouring money into ads can lead to significant losses. Therefore, it's crucial to have a well-structured funnel and a clear understanding of the audience before investing in ads. The Importance of Email Lists Once potential customers are on Tammy's email list, she can engage them through launches, flash sales, and other marketing strategies. Her email list becomes a valuable asset, allowing her to maintain a relationship with her audience and drive future sales. Continuous Learning and Testing Tammy emphasizes that mastering Facebook ads is a journey that requires time and experimentation. She has spent two years refining her approach, testing various offers, and tweaking her sales pages and email funnels. This ongoing process of learning and adapting is essential for success in digital marketing. Creating Engaging Content I highlight the importance of creating compelling content for ads. I suggest that new entrepreneurs start small, perhaps by developing a freebie that addresses a specific problem for their audience. This initial step can lead to greater insights and help in building a more comprehensive sales funnel. Connecting Products and Freebies Tammy advises that when creating freebies, it's important to pay attention to the audience's response. If a freebie is well-received, it can provide valuable insights into what the audience is interested in, guiding the development of future products. Balancing Organic and Paid Strategies Both Tammy and I agree on the importance of having a balanced approach that includes both organic and paid strategies. This balance provides more control over your business and helps mitigate the uncertainties of relying solely on algorithms or organic reach. Encouragement for New Entrepreneurs I wrap up the episode by encouraging listeners to take the plunge into setting up your digital product sales funnel, emphasizing that while the process may be challenging, it is entirely doable. With persistence and the right strategies, entrepreneurs can achieve significant success. Conclusion Tammy's journey illustrates that while the path to mastering Facebook ads and building a successful sales funnel may be filled with challenges, it is also rewarding. By focusing on building a solid foundation, continuously learning, and strategically using ads, entrepreneurs can effectively grow their businesses. For those interested in starting their journey, I offer resources and support to help you get started. This episode is for anyone looking to navigate the complexities of Facebook ads and digital marketing, Tammy provides actionable insights and encouragement to take the next steps in your entrepreneurial journey. Other Related Blogger Genius Podcast episodes You'll Enjoy: Transform Your Food Blog: Effective Ways to Sell Digital Products with Tammy Overhoff The Ultimate Guide to Building a Winning Sales Funnel with Tammy Overhoff Master Email Tripwires: Convert Subscribers into Customer with Jillian Leslie MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.

Alexa Nazzaro is the founder of Aaxel Author Services, an agency providing authors with turnkey support in editing, book design and book marketing. ---   Upgrade Your Brain  Unleash & Use Your Uniqueness   ⁠⁠https://braingym.fitness/⁠⁠ http://partnerco.world/ All about Roy - https://roycoughlan.com/------------   Speaking Podcast Social Media / Coaching My Other Podcasts ⁠⁠⁠⁠https://roycoughlan.com/⁠⁠⁠ ------------------   About my Guest Alexa Nazzaro : Alexa Nazzaro is the founder of Aaxel Author Services, an agency providing authors with turnkey support in editing, book design and book marketing. Alexa has worked with over 100 authors in the United States, Canada, Europe and Australia, and has experience in all genres, including non-fiction, memoir, fiction, children's books, coloring books and journals. A graduate from Concordia University in Creative Writing, Alexa is a member of the Independent Book Publishers Association, the Alliance of Independent Authors (ALLi) and the Writers' Union of Canada. She has contributed articles to the ALLi blog and to Write! Magazine. In addition to her author services agency, Alexa is also founder of Two Pigeons Press, a hybrid publishing house that released its first middle grade book, The Whole World Opened Up, in April 2023. Alexa is a member of the Membership Benefits Committee of the Independent Book Publishers Association (IBPA).  What we Discussed:    - Who is Alexa Nazzaro - Why she called the company Aaxel (2 mins) - Do Authors need to worry about Ai (3 mins) - My own Problems publishing with Amazon ( 5 mins) - Do Amazon give True Sales ( 7 mins) - The Advantages of using a publishing service ( 8 mins) - Advice on your Book Cover ( 10 mins) - Is there an Advantage having a Sub-Title on your book (14 mins) - What is the Sweet spot for Font Size ( 16 mins) - Pages and the page colour ( 19 mins) - Should you edit at the end or per Chapter (21 mins) - Should you give links in your Book (25 mins) - A Referenced Yale Study that never happened ( 27 mins) - How Much Money Can you make as an Author ( 28 mins) - Is Self Publishing for you ( 30 mins) - Marketing Your Book (31 mins) - Social Media for your Book (32:30 mins) - Paid Marketing for your Book (36 mins) - Paid PR and the Scams (38 mins) - Best way to Launch a Book (41 mins) How to Contact Alexa Nazzaro:    https://aaxelauthorgroup.com/ https://www.linkedin.com/company/aaxel-author-group/ https://www.youtube.com/@aaxelauthorgroup https://www.facebook.com/AaxelAuthorGroup ------------------------------More about the Awakening Podcast: All Episodes can be found at ⁠⁠http://www.speakingpodcast.com/⁠⁠   All Social Media + Donations link ⁠⁠https://bio.link/podcaster⁠⁠ https://roycoughlan.com/Our Facebook Group can be found at ⁠⁠https://www.facebook.com/speakingpodcast

What do your prospective clients need to see one week before joining your gym?In this episode, host Mike Warkentin and marketing expert Colm O'Reilly talk about how to build a direct-response campaign that stops the scroll and brings in new members.A direct-response campaign asks people to take action and makes it easy to do so: “Do you want to get fit? Here's how to get started.”Colm—a Two-Brain mentor and the owner of CrossFit Ireland and We Do Your Paid Marketing—explains the importance of knowing who you are targeting and what problems you can solve for them, and he outlines simple but effective direct-response strategies such as sell by chat and monthly email campaigns.One of the benefits of direct-response campaigns is that you can track their effectiveness and return on investment (ROI). If you set your funnel up properly and run the numbers, you'll know for sure if you're wasting money on ads or using them to generate front-end and downstream revenue that more than covers your marketing costs.Two-Brain mentors help clients create and maintain four marketing funnels that ensure a steady flow of high-quality leads. If you're struggling to acquire new members, a mentor can help.LinksRead more: Direct-Response CampaignsRead more: QuickCasts Book a CallGym Owners United0:46 - Paid branded vs. paid direct-response campaigns6:14 - What to focus on right away16:26 - Powerful tactic: sell by chat21:55 - Solving the client's problem29:00 - What can Colm do for you?

Organic vs. paid marketing — What's your winning strategy? In this episode of Influence By Design, Samantha Riley and Tim Hyde examine the timeless debate of organic vs. paid marketing. For full show notes and links - https://samanthariley.global/podcast/590

“I'm positive that the most innovative content we're going to see in marketing is generated videos. Not just scripts, but actual characters and avatars.” -Gil Aloni   Gil Aloni is the Head of Marketing at Arti AR– a startup developing a platform for creating 3D video presentations for online meetings and virtual events. She holds nearly 10 years of marketing and product marketing experience in key roles. In her journey, she established a marketing agency and a startup in the field of marketing collaborations which allowed her to experience marketing from several perspectives and apply different business and marketing strategies. In this interview, Gil explains Arti's innovative AR technology, marketing strategies, and the vibrant Tel Aviv tech scene.    Website: https://arti.ar/ Facebook: https://www.facebook.com/gil.aloni.7 LinkedIn: https://www.linkedin.com/in/gil-aloni-a5b3b2b0/  Instagram: https://www.instagram.com/gilaloni/

“I'm positive that the most innovative content we're going to see in marketing is generated videos. Not just scripts, but actual characters and avatars.” -Gil Aloni   Gil Aloni is the Head of Marketing at Arti AR– a startup developing a platform for creating 3D video presentations for online meetings and virtual events. She holds nearly 10 years of marketing and product marketing experience in key roles. In her journey, she established a marketing agency and a startup in the field of marketing collaborations which allowed her to experience marketing from several perspectives and apply different business and marketing strategies. In this interview, Gil explains Arti's innovative AR technology, marketing strategies, and the vibrant Tel Aviv tech scene.    Website: https://arti.ar/ Facebook: https://www.facebook.com/gil.aloni.7 LinkedIn: https://www.linkedin.com/in/gil-aloni-a5b3b2b0/  Instagram: https://www.instagram.com/gilaloni/

Are you facing challenges in growing your fitness gym and retaining members? Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. In today's episode, Blake Ruff and Sherman Merricks emphasize the importance of paid marketing for boutique fitness gyms to reach a wider audience and increase revenue. They discuss the challenges of growing a fitness franchise, including pre-selling and controlling churn. They stress the value of mentorship in providing systems and processes for scaling while highlighting the importance of marketing in reaching new customers and retaining existing ones. Both agree that marketing companies should work with mentor companies to build on their systems and processes rather than trying to replace them. 00:00 Intro 00:50 Why gym owners should use paid marketing, focusing on financial stability and readiness for partnership. 3:22 Gym franchise growth, marketing, and retention. 6:55 The importance of marketing for gyms, mentorship, and growth. 12:18 Importance of controlling churn rate in business.  16:19 Gym marketing strategies, including paid ads and organic growth Take advantage of this episode for more insights and practical tips. Tune in now and take the first step toward transforming your gym's success!

Are you struggling to reach more customers and scale your business? Do you want to use paid marketing but are afraid you don't have the budget? In this episode, Samantha chats with Robert Brill, CEO of Brill Media and dives into the world of paid marketing. For full show notes and links - https://samanthariley.global/podcast/580

https://youtu.be/aKlR5SvJOTQHello listeners and welcome to today's episode of our eCom Pulse podcast! I'm thrilled to have Katy Katz, a digital marketing expert with nearly 20 years of experience, joining us. Katy heads Digital Marketing & E-Commerce at Basic Fun!, a company known for its beloved toy brands like Care Bears, Tonka, and Littlest Pet Shop.In this episode, Katy shares her journey from starting in Facebook marketing for an art gallery to becoming a leader in the e-commerce and digital marketing space. She discusses the challenges and opportunities of marketing in the toy industry, the evolution of digital marketing strategies, and the importance of data-driven decision-making.You'll hear about the critical role of combining organic and paid strategies on platforms like Amazon, the power of influencer marketing, and how to maintain a cohesive brand presence across multiple channels. Katy also offers insights into creating engaging customer experiences, the significance of internal marketing, and the necessity of continuous learning and adaptation in the fast-paced world of digital marketing.Whether you're a seasoned marketer or just starting, this episode is packed with valuable takeaways that you won't want to miss. Let's dive in!Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Katy Katz, Head of Digital Marketing & E-Commerce at Basic Fun!LinkedIn: https://www.linkedin.com/in/katykatztx/Basic Fun! - http://www.basicfun.comTakeaways:Data-driven decision-making is crucial in digital marketing, especially in the e-commerce space.Influencers play a significant role in spreading brand messages and building trust with consumers.Attribution can be challenging, but tools like ChannelSight can help track campaign performance.Continuous learning and networking within the industry are essential for marketers to stay up-to-date and find joy in their work.Multi-channel marketing strategies are necessary to reach and engage consumers in a rapidly changing digital landscape.Chapters:00:00 Introduction and Background02:20 The Excitement of Marketing and Passion for the Toy Industry04:13 The Changing Landscape of Marketing and the Barrier to Entry05:35 Marketing Activities on Amazon06:39 The Relationship Between Organic and Paid Marketing on Amazon09:15 The Importance of Inbound Marketing for Paid Media Success11:00 Marketing to Kids and the Role of Influencers12:07 Managing Partnerships with Amazon and Other Retailers15:06 Creating Unique Brand Storefronts and Customized Landing Pages16:21 Managing Multi-Channel Activities and Decision-Making21:46 The Role of the CMO in E-commerce23:32 Tips for Digital Marketing Leaders31:59 Fun Fact and Conclusion

Send Me A Message or Question About This EpisodeHave you ever been stumped by the decision of whether to invest in organic or paid marketing for your small business? You're not alone! This episode is a deep dive into the merits and trade-offs of both, sparked by a listener question. Discover the benefits of SEO and content creation, and learn how strategic ad campaigns can make a difference to your bottom lineTRY FLODESKSave 50% OFF you first year when you sign up using this link ⬇️https://flodesk.com/c/5WCB4U A photography coaching membership unlike anything else out there!Try The Focused Photographer Lab FREE for 14 days ⬇️www.girlmeansbusiness.com/lab_______________________________________Ask Me Anything: https://girlmeansbusiness.com/ask-me-anything_______________________________________Let's Work Together:The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab1:1 Coaching Sessions: www.girlmeansbusiness.com/contact_______________________________________Free Resources:Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkitKnow Your Niche Workbook- https://spring-feather-348.myflodesk.com/_______________________________________Let's Be Friends:Instagram: www.instagram.com/girlmeansbusinessFacebook: www.facebook.com/girlmeansbusiness

David Vargas is an experienced UA & ASO expert having managed 85+ apps across all the categories, with more than $10M in ad spend. You will discover: - How to set-up campaigns to maximize your ROI - How to test out new ad channels - The 3 layers of testing new ad creatives - The disconnect between product and UA - And so much more! Learn More: https://www.linkedin.com/in/davidvargasmontiel/ App Audits: https://play.google.com/store/apps/details?id=com.video.downloader.hd.downloder.converter.music.backup&hl=fa&gl=GB https://apps.apple.com/bg/app/coffee-break-quotes-daily/id6449391056 You can also watch the video: https://youtube.com/live/LGpQi1AhrqI Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that's going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. Learn more at ⁠Revenue Cat dot com⁠ ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *************** --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

On this week's throwback episode, ⁠@timstodz⁠ and ⁠@damn_ethan⁠ talk about an interesting Twitter thread that was written and published by ⁠Alex Garcia⁠. Both Tim and Ethan had some really interesting insights to this thread, and they added as much value as possible to teach you how to build an email list and grow your audience without breaking the bank. Your personal assistant to grow & monetize your

Welcome to this week's podcast episode where we discuss the importance of diversifying off Amazon paid marketing channels with guest Jake Madoff, a seasoned full-stack growth marketing leader. With expertise in growth marketing strategy, paid social, paid search, SEO, and CRO, Jake has a rich background, having led growth at multi-million dollar startups and founded three of his own. Over his 8-year freelance career, he has collaborated with over 100 brands, optimizing and scaling their paid media campaigns, improving funnel conversion rates, and diversifying their marketing mix across various channels. Join us as we explore actionable strategies and expert insights to empower your marketing efforts beyond Amazon. Tune in now for valuable tips and real-world examples from a seasoned industry expert. Don't miss out on this opportunity to elevate your marketing game! Takeaways :Importance of Diversification: The speaker emphasizes the significance of diversifying marketing efforts beyond Amazon, indicating that relying solely on Amazon for sales may not be sufficient for sustained growth. Experience with Off-Amazon Channels: The speaker shares their experience of transitioning from primarily focusing on Amazon to exploring and working with different marketing channels outside of Amazon, such as Google and Facebook.Growth Marketing Expertise: The speaker mentions their background and expertise in growth marketing, indicating a broader understanding of marketing strategies beyond Amazon. Freelance Work with Other Companies: The speaker has engaged in freelance work and contract gigs with various companies across different industries, suggesting a diverse experience in marketing beyond Amazon.Pattern Recognition and Analytics: The speaker highlights the importance of pattern recognition and analytics in marketing strategies, indicating a data-driven approach that can be applied across different platforms. Automated Trading Systems: The speaker expresses an interest in building automated trading systems, showcasing a technical inclination and willingness to explore diverse marketing avenues.Quote of the Show:Start with Google shopping ads by setting up a Google Merchant Center account, your catalog like Amazon. Upload product details and connect it to Google Ads for search shopping or performance max. Gauge traffic and conversions effectively for a successful Google Ads strategy. Links :Website: https://jakemadoff.io/ LinkedIn: https://www.linkedin.com/in/jake-madoff-8a191070/Special Offer: Get started by filling out the form on JakeMadoff.io for a free growth marketing consultation. Want To Level Up Your Business? Register With Our SponsorsAmazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

The Get Paid Marketing Info Session recording is live and enrollment for our January 2024 cohort is officially open! Listen in to hear about: ✅ Building a $50k funnel that works on autopilot - including a peek at the newly updated GPM curriculum ✅ The role expert guidance in your marketing, ads, and conversion copy play on how quickly you see revenue growth  ✅ Why community and shared values can you mean you take more strategic action sooner. ✅ The benefits of early enrollment, including your custom marketing blueprint Time Sensitive Announcement: When you enroll in Get Paid Marketing by December 7th at 5PM Eastern, you'll receive:

In this week's episode of The Conference Room, we welcome Melissa Mitchell as we discuss her journey from a flight attendant to becoming the CEO of Abundant Life Studio, the nuances of organic marketing, and the challenges and advantages it presents in the ever-evolving digital landscape. KEY TAKEAWAYS FROM THIS WEEK'S EPISODE Course Creation and Realizations 00:07:48 – Transition from offering small courses to in-demand, higher-priced coaching programs. 00:08:44 – Expansion of her agency specializing in organic marketing. Personal Growth and Recognition 00:08:59 – Development of Melissa's personal brand and revenue from platforms like Facebook and YouTube. Reflection and The Learning Process 00:10:14 – Melissa's reflection on her past juxtaposed against her present achievements in marketing. 00:11:28 – Emphasis on continual learning, adaptability, and staying updated in the field. Organic vs. Paid Marketing and Challenges 00:20:38 – Distinction between organic and paid marketing, highlighting trust-building through organic strategies. 00:23:37 – The challenges businesses faced during the pandemic, emphasizing the need for a digital presence. Impact of Going Viral and Shadow Banning 00:14:34 – The double-edged sword of going viral on platforms like TikTok and the subsequent challenges of shadow banning. 00:16:43 – How a video's virality can skew the audience and subsequently affect organic reach. 00:20:48 – Advantages of organic marketing over paid marketing and the importance of connection with the audience. Importance of Synergy in Marketing Strategies 00:23:29 – The urgency businesses felt during the pandemic when they lacked a digital presence. 00:23:55 – Emphasizing the long-term benefits of organic marketing and the risks of solely relying on immediate solutions. 00:24:25 – The crucial interplay between organic and paid marketing methods, suggesting they work best in tandem. THIS WEEK'S GUEST - MELISSA MITCHELL Melissa Mitchell is the enterprising founder and CEO of Abundant Life Studio, a leading Organic Social Media Marketing agency based in Australia. Her journey to the forefront of digital marketing is as captivating as it is inspiring. Melissa started her career soaring through international skies as a flight attendant and gracing the world of film and photography as a makeup artist. The turn in her career trajectory came unexpectedly when she discovered an innate talent for marketing. Fast forward seven years, and Melissa has emerged as a self-taught marketing expert, with a penchant for understanding intricate algorithms. Today, she not only leads a successful agency that specializes in organic marketing but also boasts a personal brand that resonates with her authentic approach. Her dedication to continued learning and adaptability is evident, making Melissa Mitchell a name to reckon with in the world of social media marketing. You can find more about Melissa on her Facebook page and Abundant Life Studios Facebook page and website. YOUR HOST - SIMON LADER Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation. The Conference Room is available on Spotify Apple Podcasts Amazon Music iHeartRadio And everywhere else you listen to podcasts!