Podcasts about paid marketing

In this episode of Marketing Mindset, I'm joined by Rahul, Head of Paid Marketing at a performance agency managing 7–9 figure brands. Why hook rate and CTR don't always predict performanceHis exact reporting structure for tracking new customer growthA scrappy influencer hack that landed his brand in front of A-list celebritiesHow to iterate creative the right way (hint: it's not headline swaps) We unpack what actually matters in creative testing, reporting, and scaling spend.Rahul shares:We also get real about creative fatigue, why Meta's definition of a “new” asset has changed, and what to track when performance drops, plus the one question you must ask founders before building a report.

When most real estate agents think about marketing, they picture spending money and crossing their fingers. But what if you could take the guesswork out of it and get in front of motivated sellers who want to talk to you? That's exactly what paid advertising can do for your business, if you know how to use it right. Running Facebook or Google ads might seem intimidating (or even expensive), but here's the truth: nothing grows your real estate or investing business faster than consistently booking seller appointments.  It's the lifeblood of what we do. The agents and investors who get face time with sellers win more listings, do more deals, and build more freedom. In this episode, I break down why spending money on paid ads isn't a risk, it's a strategy. And when done right, it can unlock growth you never thought possible.  I'm also pulling back the curtain on what it really costs to get a seller appointment in today's market.    Things You'll Learn In This Episode  -The most powerful marketing hook  Instead of generic “free home valuation” ads, why do cash offer CTAs cut through the noise and eliminate competition? -What it actually costs to generate a seller appointment  In today's market, one seller appointment can cost up to $1,000. Is it worth it? -Why most agents fail at seller marketing How do you build a consistent, repeatable seller lead gen system that actually works? -How to stretch your marketing budget  How do we squeeze more ROI out of every lead by combining listings and cash offer deals?   About Your Host Tom Cafarella is a real estate investor, agent, coach, and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate.      Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Daniel Berkowitz is the Ad Sales Director for Bookshop.org, an online bookstore with a mission to financially support local, independent bookstores. He is also the founder of AuthorPop, a one-stop shop for every author's digital needs.He joins the BookSmarts Podcast to discuss the importance of book advertising for both publishers and authors. He has worked with authors at all stages of their careers to help build their audience and increase discoverability, and previously spent several years at Open Road Integrated Media as Executive Director of Paid Marketing, where he worked with both authors and publishers to drive discoverability of their titles through targeted advertising solutions. Find Daniel Berkowitz on LinkedIn and click the following links to learn more about Bookshop.org and AuthorPop.

Lidia Chmel helps coaches overcome the fear of selling by building a money-making habit so you will never have an empty calendar again. From CFO to Business Coach and Growth Strategist.#coach #howtobeacoach #coachingtips================All Episodes can be found at ⁠https://www.podpage.com/speaking-podcast/ All about Roy / Brain Gym & Virtual Assistants at ⁠https://roycoughlan.com/⁠ ------------------    About my Guest Lidia Chmel :What we Discussed:  00:10 Who is Lidia Chmel01:10 From Russia to Portugal to Israel05:30 No Government should have control to destroy an innocent persons life09:00 Helping people become coaches in 12 months13:30 How Coaches should navigate Social Media using the Rule of 116:40 How much time should you allow for a Discovery Call18:50 Do not give a Free Coaching Session20:10 Should you send the Financial Expectations23:00 Using Slimy Sales Tactics for getting a Sale24:20 How to do Sales the Proper way as a Coach26:00 People Pushing a Hard Aggressive Sale29:10 The Disclaimer on her Coaching Course30:10 Only 9% of People complete their New Years Resolutions32:45 Paid Marketing for finding Coaching Clients37:35 Teaching System to Coaches39:00 Do Not Break TrustHow to Contact Lidia Chmel https://getitdonecoaching.com/https://www.instagram.com/lidiachmel/https://www.linkedin.com/in/lidia-chmel/ ------------------All about Roy / Brain Gym & Virtual Assistants at ⁠https://roycoughlan.com/⁠ ___________________

Most brands are running marketing strategies built for a world that no longer exists. We all want to create a movement, capture demand at scale, and dominate a market. But how do we do that today?For most marketers, Account-Based Marketing (ABM) is the gold standard: highly targeted, sales-aligned, and built to close high-value accounts. Then you have Market-Based Marketing (MBM), which expands the lens to broader demand capture, category creation, and positioning at scale. But the REAL power shift to consider? Let me introduce you to Community-Based Marketing (CBM). CBM isn't just about audience segmentation; it's about integration. ABM is transactional at its core. It's focused on getting the deal, not necessarily building a lasting relationship. And in a world where trust is the currency, ABM alone isn't enough. MBM is noisy. It requires a massive investment in awareness, content, and brand positioning. And in today's world of oversaturated content, it's harder than ever to cut through. CBM is about embedding your brand into the daily lives of the people who actually matter.With ABM, you're pitching from the outside. With MBM, you're broadcasting to the masses. But with CBM, you're technically already in the room.Instead of hoping they see your ad, you're in their inbox. Instead of forcing them to book a demo, they're asking you for a call. Instead of convincing them to trust you, they're defending your brand against competitors. Doesn't that sound amazing? Well trust me it is possible by recalibrating Account-Based Marketing and Market-Based Marketing with Community-Based Marketing that aligns with Value-Based Marketing, turning your community into your growth engine: generating organic conversations, referrals, and loyalty that no ad spend can replicate.Beyond The Episode Gems:• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.• Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network•  Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan   #####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

Too many gym owners waste time trying to be “unique” when they really need a solid, repeatable marketing system. Without the right foundation, even the best-paid marketing strategies won't work.Welcome to the Gym Marketing Made Simple Podcast!This is your go-to resource for strategies that help boutique fitness gyms grow and thrive. You're in the right place if you're looking for practical insights to attract more clients and increase revenue.Episode Summary:In this episode, Josh Martin joins Blake Ruff and Sherman Merricks to break down gym owners' biggest marketing mistakes. They discuss why standing out doesn't mean reinventing the wheel and how paid marketing can amplify the right systems—but only if they are solid. You'll also hear why consistency, data-driven decisions, and clear messaging are the key to long-term growth.Key Takeaways:• Why paid marketing works best when a gym's systems and processes are already in place.• There are dangers to trying to be “too unique” in marketing instead of focusing on clear messaging.• How a long-term growth mindset separates successful gym owners from those who struggle.• The role of data in making marketing decisions and why consistency is key.• How paid marketing stress-tests a gym's operations and highlights areas for improvement.Episode Chapters:00:00 Intro04:05 Discussion on Gym Ownership and Mentoring08:46 The Importance of Brand and Niching Down10:31 Characteristics of Successful Gym Owners12:46 The Role of Paid Marketing and Long-Term Growth25:51 The Impact of Paid Marketing on Lead Generation29:07 The Importance of Data and Consistency in Marketing30:46 Stress Testing Systems with Paid Marketing33:54 Clarifying Lasso's Target AudienceResources & Links:• Follow Josh Martin:Facebook• Learn more about The Refined Art of Coaching:FacebookMarketing isn't about standing out just to be different—it's about being effective. Take a step back, evaluate your systems, and ensure that you're set up for sustainable success.

Organic marketing versus Paid marketing which one is better.There are so many ways to reach your audience online but there's always the battle between should I pay for it or should I do it for free. In today's episode I'm going to break down the top reasons why you should use organic or the top reasons why you should use paid and so much more.Build A Brand On Video: www.buildabrandonvideo.comIf you enjoyed today's episode be sure to let us know on Instagram or over on our YouTube Channel - all under the name Keenya Kelly Subscribe to The Keenya Kelly Podcast!Watch episodes on YouTube!!

In this episode I reveal a few more insights from my latest Fitness Business Event, specifically relating to paid marketing for Personal Trainers. Inside you can expect to learn...> When paid marketing makes sense for most Personal Trainers and Fitness Businesses> The differences in the types of audiences you should (or shouldn't) be targeting> The mindset and expectations required to get the most from paid advertising> Examples of paid marketing that makes sense in Fitness..All that, plus more.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

It's that time of the year when we might be thinking of throwing some money behind some Meta Ads (Facebook and Instagram). Before you do, listen to this episode that goes through the THREE biggest mistakes I see business owners making when it comes to doing Digital Ads on Meta. Click play now, or head over to www.socialmediaandmarketing.com.au/319 for more details. Let's take your marketing from "meh" to massive success! Take a listen to episode 319 and hear the GOLD!

In this episode, Steven Pemberton shares his journey from a corporate job to becoming a successful e-commerce entrepreneur. He discusses the challenges he faced, including anxiety and business failures, and how he transitioned to helping other brands grow. Steven emphasizes the importance of customer service, effective marketing strategies, and the lessons learned from his experiences with Amazon. He also delves into the significance of conversion rate optimization and paid advertising in driving business success. In this conversation, Steven Pemberton discusses the critical importance of optimizing websites for SEO and conversion rates before investing heavily in paid marketing. He shares success stories of brands that transformed their sales through strategic changes and emphasizes the need for long-term vision and planning in business. The discussion highlights the balance between micro and macro perspectives in marketing and the necessity of understanding customer intent. Key Episode Takeaways: I was one of the youngest managers in this Fortune 500 company. My wife went from crying over returns to making over a million dollars. We had to restructure the business to up the profit margins. I had never experienced anxiety attacks until I started my business. We were about a hundred thousand dollars in debt overnight. We were able to help 137 underprivileged kids have Christmas. Amazon should be a leverage tool, not the only channel. Customer service drastically increased our conversion rate. Lifestyle photos helped customers visualize products in their lives. Standardization in branding and product presentation is crucial. Optimize your website before investing in paid marketing. Small changes can lead to significant increases in conversion rates. Focus on problem-aware customers to expand your market. Learning marketing skills can be done independently at low cost. Success in business requires a long-term vision and planning. Don't just chase high buyer intent; consider all customer stages. Be willing to experiment and learn from failures. Zooming out can provide clarity and reduce stress. Understand the mechanics of customer buying behavior. Diversify your marketing and sales channels to mitigate risks. If you feel Steven and his team at Elevatum can help your business, you may visit: https://elevatum.digital/  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Curious about how to kickstart your paid marketing efforts in 2024? Wondering how you can make the most of your budget, whether you have $5000 or just $500 a month? You’ve come to the right place. Today’s lesson is tailor-made for entrepreneurs like you who are ready to take that next step in growing your […] The post MBA2530 How to Get Started with Paid Marketing in 2024 appeared first on The $100 MBA.

Curious about how to kickstart your paid marketing efforts in 2024? Wondering how you can make the most of your budget, whether you have $5000 or just $500 a month? You've come to the right place. Today's lesson is tailor-made for entrepreneurs like you who are ready to take that next step in growing your business.In this episode, Omar breaks down three highly effective strategies to get started with paid marketing. He reveals the importance of investing in a professional copywriter, the benefits of running Meta retargeting ads, and how capturing emails can be a goldmine for conversions. From practical tips to actionable insights, you'll learn how to maximize your marketing budget without breaking the bank.Ready to elevate your marketing game? Hit play at the top of the page to dive into these invaluable lessons and start strategizing for your business's future. You won't want to miss this step-by-step guide to smart spending in paid marketing.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

Today, Get Paid Marketing client Tracy Hoth takes over the podcast to interview our Copywriting and Messaging Coach, Sarah Lucille.   You're getting an inside look at the origin of GPM, what it's really like for my team to work with me, and how we combine my approach to ads and strategy with Sarah Lucille's powerful take on copy and messaging.   Hear all about the evolution of GPM—what's worked, what hasn't, and how messaging has become the backbone of client success. That includes Sarah Lucille's approach to deep dive critiques designed to push clients to stop seeking the “right way” and instead tap into copy that actually moves people to action.   Plus, there's a lot of gold in how we've streamlined the program with systems, all while staying flexible with launches and growth.   This Week on the Get Paid Podcast: How GPM has become more precise and systematized What it's really like to work with me inside the program  The art of asking really great questions to get to your most authentic messaging How messaging work teaches you to be an even stronger communicator and leader When done right, how automation enhances human interaction  Learning how to center your ideal client in your copy for higher conversions What's in your GPM Messaging Blueprint  Really important deadlines regarding GPM!  Mentioned in this podcast: The deadline to enroll in Get Paid Marketing is right around the corner! If you're ready to scale your business with a proven evergreen funnel, get expert-level support with your copy and messaging, and start running ads that actually convert—now's the time to join us. The deadline to apply is October 11th: clairepells.com/getpaid  Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid

In my newest episode of The Blogger Genius Podcast, I welcome back Tammy Overhoff, food blogger turned digital product entrepreneur at Reset and Flourish. This episode is the third installment in our series (listen to the first and second episodes here) where Tammy shares her journey and insights into leveraging Facebook ads to enhance her sales funnel for digital products. If you're looking to dive deep into the nuances of using Facebook ads effectively, this episode is a goldmine of actionable advice and expert strategies. Understanding Facebook Ads: A Continuous Process Tammy emphasizes that running Facebook ads is not a "set it and forget it" endeavor. Many people mistakenly believe that once they set up their ads, they will automatically generate sales without further intervention. In reality, successful ad campaigns require ongoing monitoring and adjustments. I liken the process to gambling in Las Vegas, where one must be vigilant and ready to make changes based on performance. Show Notes: MiloTree Book a FREE 20-minute call with me Write Your Ebook with These 13 AI Prompts Reset and Flourish Organize Yourself Skinny MiloTree Pop-Up Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Daily Monitoring and Adjustments Tammy shares her routine of checking her ads every day or every couple of days. She looks for patterns in sales, noting which times of day and days of the week yield the best results. For instance, she has observed that Sundays may not be the most profitable days for her ads. If she doesn't see a return on her ad spend by a certain time, she is quick to reassess and potentially turn off underperforming ads. Freebies to Tripwire Strategy: Building a Sales Funnel One of Tammy's key strategies is using freebies to lead into tripwire offers. This approach allows her to build her email list while also generating sales. She finds that this method is less risky compared to direct sales offers, as it helps her capture leads and nurture them through her sales funnel. Tammy encourages those new to Facebook ads to consider starting with a freebie to tripwire strategy, as it has proven effective for her. Building a Solid Foundation Tammy and I discuss the importance of having a solid foundation before diving into Facebook ads. Tammy likens ads to gasoline on a fire; if there's no fire (i.e., a solid product or funnel), pouring money into ads can lead to significant losses. Therefore, it's crucial to have a well-structured funnel and a clear understanding of the audience before investing in ads. The Importance of Email Lists Once potential customers are on Tammy's email list, she can engage them through launches, flash sales, and other marketing strategies. Her email list becomes a valuable asset, allowing her to maintain a relationship with her audience and drive future sales. Continuous Learning and Testing Tammy emphasizes that mastering Facebook ads is a journey that requires time and experimentation. She has spent two years refining her approach, testing various offers, and tweaking her sales pages and email funnels. This ongoing process of learning and adapting is essential for success in digital marketing. Creating Engaging Content I highlight the importance of creating compelling content for ads. I suggest that new entrepreneurs start small, perhaps by developing a freebie that addresses a specific problem for their audience. This initial step can lead to greater insights and help in building a more comprehensive sales funnel. Connecting Products and Freebies Tammy advises that when creating freebies, it's important to pay attention to the audience's response. If a freebie is well-received, it can provide valuable insights into what the audience is interested in, guiding the development of future products. Balancing Organic and Paid Strategies Both Tammy and I agree on the importance of having a balanced approach that includes both organic and paid strategies. This balance provides more control over your business and helps mitigate the uncertainties of relying solely on algorithms or organic reach. Encouragement for New Entrepreneurs I wrap up the episode by encouraging listeners to take the plunge into setting up your digital product sales funnel, emphasizing that while the process may be challenging, it is entirely doable. With persistence and the right strategies, entrepreneurs can achieve significant success. Conclusion Tammy's journey illustrates that while the path to mastering Facebook ads and building a successful sales funnel may be filled with challenges, it is also rewarding. By focusing on building a solid foundation, continuously learning, and strategically using ads, entrepreneurs can effectively grow their businesses. For those interested in starting their journey, I offer resources and support to help you get started. This episode is for anyone looking to navigate the complexities of Facebook ads and digital marketing, Tammy provides actionable insights and encouragement to take the next steps in your entrepreneurial journey. Other Related Blogger Genius Podcast episodes You'll Enjoy: Transform Your Food Blog: Effective Ways to Sell Digital Products with Tammy Overhoff The Ultimate Guide to Building a Winning Sales Funnel with Tammy Overhoff Master Email Tripwires: Convert Subscribers into Customer with Jillian Leslie MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.

Alexa Nazzaro is the founder of Aaxel Author Services, an agency providing authors with turnkey support in editing, book design and book marketing. ---   Upgrade Your Brain  Unleash & Use Your Uniqueness   ⁠⁠https://braingym.fitness/⁠⁠ http://partnerco.world/ All about Roy - https://roycoughlan.com/------------   Speaking Podcast Social Media / Coaching My Other Podcasts ⁠⁠⁠⁠https://roycoughlan.com/⁠⁠⁠ ------------------   About my Guest Alexa Nazzaro : Alexa Nazzaro is the founder of Aaxel Author Services, an agency providing authors with turnkey support in editing, book design and book marketing. Alexa has worked with over 100 authors in the United States, Canada, Europe and Australia, and has experience in all genres, including non-fiction, memoir, fiction, children's books, coloring books and journals. A graduate from Concordia University in Creative Writing, Alexa is a member of the Independent Book Publishers Association, the Alliance of Independent Authors (ALLi) and the Writers' Union of Canada. She has contributed articles to the ALLi blog and to Write! Magazine. In addition to her author services agency, Alexa is also founder of Two Pigeons Press, a hybrid publishing house that released its first middle grade book, The Whole World Opened Up, in April 2023. Alexa is a member of the Membership Benefits Committee of the Independent Book Publishers Association (IBPA).  What we Discussed:    - Who is Alexa Nazzaro - Why she called the company Aaxel (2 mins) - Do Authors need to worry about Ai (3 mins) - My own Problems publishing with Amazon ( 5 mins) - Do Amazon give True Sales ( 7 mins) - The Advantages of using a publishing service ( 8 mins) - Advice on your Book Cover ( 10 mins) - Is there an Advantage having a Sub-Title on your book (14 mins) - What is the Sweet spot for Font Size ( 16 mins) - Pages and the page colour ( 19 mins) - Should you edit at the end or per Chapter (21 mins) - Should you give links in your Book (25 mins) - A Referenced Yale Study that never happened ( 27 mins) - How Much Money Can you make as an Author ( 28 mins) - Is Self Publishing for you ( 30 mins) - Marketing Your Book (31 mins) - Social Media for your Book (32:30 mins) - Paid Marketing for your Book (36 mins) - Paid PR and the Scams (38 mins) - Best way to Launch a Book (41 mins) How to Contact Alexa Nazzaro:    https://aaxelauthorgroup.com/ https://www.linkedin.com/company/aaxel-author-group/ https://www.youtube.com/@aaxelauthorgroup https://www.facebook.com/AaxelAuthorGroup ------------------------------More about the Awakening Podcast: All Episodes can be found at ⁠⁠http://www.speakingpodcast.com/⁠⁠   All Social Media + Donations link ⁠⁠https://bio.link/podcaster⁠⁠ https://roycoughlan.com/Our Facebook Group can be found at ⁠⁠https://www.facebook.com/speakingpodcast

What do your prospective clients need to see one week before joining your gym?In this episode, host Mike Warkentin and marketing expert Colm O'Reilly talk about how to build a direct-response campaign that stops the scroll and brings in new members.A direct-response campaign asks people to take action and makes it easy to do so: “Do you want to get fit? Here's how to get started.”Colm—a Two-Brain mentor and the owner of CrossFit Ireland and We Do Your Paid Marketing—explains the importance of knowing who you are targeting and what problems you can solve for them, and he outlines simple but effective direct-response strategies such as sell by chat and monthly email campaigns.One of the benefits of direct-response campaigns is that you can track their effectiveness and return on investment (ROI). If you set your funnel up properly and run the numbers, you'll know for sure if you're wasting money on ads or using them to generate front-end and downstream revenue that more than covers your marketing costs.Two-Brain mentors help clients create and maintain four marketing funnels that ensure a steady flow of high-quality leads. If you're struggling to acquire new members, a mentor can help.LinksRead more: Direct-Response CampaignsRead more: QuickCasts Book a CallGym Owners United0:46 - Paid branded vs. paid direct-response campaigns6:14 - What to focus on right away16:26 - Powerful tactic: sell by chat21:55 - Solving the client's problem29:00 - What can Colm do for you?

Organic vs. paid marketing — What's your winning strategy? In this episode of Influence By Design, Samantha Riley and Tim Hyde examine the timeless debate of organic vs. paid marketing. For full show notes and links - https://samanthariley.global/podcast/590

“I'm positive that the most innovative content we're going to see in marketing is generated videos. Not just scripts, but actual characters and avatars.” -Gil Aloni   Gil Aloni is the Head of Marketing at Arti AR– a startup developing a platform for creating 3D video presentations for online meetings and virtual events. She holds nearly 10 years of marketing and product marketing experience in key roles. In her journey, she established a marketing agency and a startup in the field of marketing collaborations which allowed her to experience marketing from several perspectives and apply different business and marketing strategies. In this interview, Gil explains Arti's innovative AR technology, marketing strategies, and the vibrant Tel Aviv tech scene.    Website: https://arti.ar/ Facebook: https://www.facebook.com/gil.aloni.7 LinkedIn: https://www.linkedin.com/in/gil-aloni-a5b3b2b0/  Instagram: https://www.instagram.com/gilaloni/

“I'm positive that the most innovative content we're going to see in marketing is generated videos. Not just scripts, but actual characters and avatars.” -Gil Aloni   Gil Aloni is the Head of Marketing at Arti AR– a startup developing a platform for creating 3D video presentations for online meetings and virtual events. She holds nearly 10 years of marketing and product marketing experience in key roles. In her journey, she established a marketing agency and a startup in the field of marketing collaborations which allowed her to experience marketing from several perspectives and apply different business and marketing strategies. In this interview, Gil explains Arti's innovative AR technology, marketing strategies, and the vibrant Tel Aviv tech scene.    Website: https://arti.ar/ Facebook: https://www.facebook.com/gil.aloni.7 LinkedIn: https://www.linkedin.com/in/gil-aloni-a5b3b2b0/  Instagram: https://www.instagram.com/gilaloni/

Are you facing challenges in growing your fitness gym and retaining members? Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. In today's episode, Blake Ruff and Sherman Merricks emphasize the importance of paid marketing for boutique fitness gyms to reach a wider audience and increase revenue. They discuss the challenges of growing a fitness franchise, including pre-selling and controlling churn. They stress the value of mentorship in providing systems and processes for scaling while highlighting the importance of marketing in reaching new customers and retaining existing ones. Both agree that marketing companies should work with mentor companies to build on their systems and processes rather than trying to replace them. 00:00 Intro 00:50 Why gym owners should use paid marketing, focusing on financial stability and readiness for partnership. 3:22 Gym franchise growth, marketing, and retention. 6:55 The importance of marketing for gyms, mentorship, and growth. 12:18 Importance of controlling churn rate in business.  16:19 Gym marketing strategies, including paid ads and organic growth Take advantage of this episode for more insights and practical tips. Tune in now and take the first step toward transforming your gym's success!

Are you struggling to reach more customers and scale your business? Do you want to use paid marketing but are afraid you don't have the budget? In this episode, Samantha chats with Robert Brill, CEO of Brill Media and dives into the world of paid marketing. For full show notes and links - https://samanthariley.global/podcast/580

https://youtu.be/aKlR5SvJOTQHello listeners and welcome to today's episode of our eCom Pulse podcast! I'm thrilled to have Katy Katz, a digital marketing expert with nearly 20 years of experience, joining us. Katy heads Digital Marketing & E-Commerce at Basic Fun!, a company known for its beloved toy brands like Care Bears, Tonka, and Littlest Pet Shop.In this episode, Katy shares her journey from starting in Facebook marketing for an art gallery to becoming a leader in the e-commerce and digital marketing space. She discusses the challenges and opportunities of marketing in the toy industry, the evolution of digital marketing strategies, and the importance of data-driven decision-making.You'll hear about the critical role of combining organic and paid strategies on platforms like Amazon, the power of influencer marketing, and how to maintain a cohesive brand presence across multiple channels. Katy also offers insights into creating engaging customer experiences, the significance of internal marketing, and the necessity of continuous learning and adaptation in the fast-paced world of digital marketing.Whether you're a seasoned marketer or just starting, this episode is packed with valuable takeaways that you won't want to miss. Let's dive in!Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Katy Katz, Head of Digital Marketing & E-Commerce at Basic Fun!LinkedIn: https://www.linkedin.com/in/katykatztx/Basic Fun! - http://www.basicfun.comTakeaways:Data-driven decision-making is crucial in digital marketing, especially in the e-commerce space.Influencers play a significant role in spreading brand messages and building trust with consumers.Attribution can be challenging, but tools like ChannelSight can help track campaign performance.Continuous learning and networking within the industry are essential for marketers to stay up-to-date and find joy in their work.Multi-channel marketing strategies are necessary to reach and engage consumers in a rapidly changing digital landscape.Chapters:00:00 Introduction and Background02:20 The Excitement of Marketing and Passion for the Toy Industry04:13 The Changing Landscape of Marketing and the Barrier to Entry05:35 Marketing Activities on Amazon06:39 The Relationship Between Organic and Paid Marketing on Amazon09:15 The Importance of Inbound Marketing for Paid Media Success11:00 Marketing to Kids and the Role of Influencers12:07 Managing Partnerships with Amazon and Other Retailers15:06 Creating Unique Brand Storefronts and Customized Landing Pages16:21 Managing Multi-Channel Activities and Decision-Making21:46 The Role of the CMO in E-commerce23:32 Tips for Digital Marketing Leaders31:59 Fun Fact and Conclusion

Send Me A Message or Question About This EpisodeHave you ever been stumped by the decision of whether to invest in organic or paid marketing for your small business? You're not alone! This episode is a deep dive into the merits and trade-offs of both, sparked by a listener question. Discover the benefits of SEO and content creation, and learn how strategic ad campaigns can make a difference to your bottom lineTRY FLODESKSave 50% OFF you first year when you sign up using this link ⬇️https://flodesk.com/c/5WCB4U A photography coaching membership unlike anything else out there!Try The Focused Photographer Lab FREE for 14 days ⬇️www.girlmeansbusiness.com/lab_______________________________________Ask Me Anything: https://girlmeansbusiness.com/ask-me-anything_______________________________________Let's Work Together:The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab1:1 Coaching Sessions: www.girlmeansbusiness.com/contact_______________________________________Free Resources:Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkitKnow Your Niche Workbook- https://spring-feather-348.myflodesk.com/_______________________________________Let's Be Friends:Instagram: www.instagram.com/girlmeansbusinessFacebook: www.facebook.com/girlmeansbusiness

Scale your business with the power of marketing and mindset! Master Making Money with your Marketing is all about supporting you and your business with marketing more consistently and having a strategy that will make you more MONEY with your marketing. ⁠⁠⁠⁠Join⁠⁠⁠⁠ the Ads Accelerator Academy NOW for $77/M (before we reach 100 members and the price rises to $97/M) Join me as we explore the world of marketing and its role in business growth. We'll discuss everything from the significance of effective marketing to scaling your venture, drawing upon my experiences, insights, and practical tips. Follow me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and Youtube @diedrichmarketingstrategies and join my FREE Facebook group, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Master Making Money with your Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Are you looking for Digital Marketing Support? Head to my website at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠diedrichmarketingstartegies.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  --- Support this podcast: https://podcasters.spotify.com/pod/show/nicole-diedrich/support

In today's FittBite episode, we discuss the critical choice for startups in the activewear and sportswear sectors: deciding between paid advertising and organic marketing in 2024. This discussion outlines the core benefits and strategies of both marketing types. Paid advertising provides immediate visibility and quantifiable results, vital for new brands that need to establish a market presence quickly. On the other hand, organic marketing builds long-term relationships and brand loyalty through consistent engagement across various platforms like blogs, social media, and more. We examine the investments required, both in terms of budget and effort, and analyze which strategy might offer the best return on investment for emerging brands. Whether you're just starting or looking to refine your marketing strategy, this episode offers key insights to help you make a well-informed decision.Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design your own collection with our instantly downloadable factory ready tech pack templates: FittDesign Tech Pack Templates Follow our host on instagram: https://www.instagram.com/shadiadada/ https://www.instagram.com/fittdesign/ Got any other questions, email us for an instant response at: studio@fittdesign.com Subscribe to our weekly fashion design podcast (New episodes every Thursday at 4pm CST): https://podcasts.apple.com/gb/podcast/the-fittdesign-podcast/id1454410683 Visit our website:https://www.fittdesign.com/ Follow us on:https://www.linkedin.com/company/fittdesign/ https://www.facebook.com/fittdesign https://www.pinterest.com/fittdesign/ https://www.behance....

David Vargas is an experienced UA & ASO expert having managed 85+ apps across all the categories, with more than $10M in ad spend. You will discover: - How to set-up campaigns to maximize your ROI - How to test out new ad channels - The 3 layers of testing new ad creatives - The disconnect between product and UA - And so much more! Learn More: https://www.linkedin.com/in/davidvargasmontiel/ App Audits: https://play.google.com/store/apps/details?id=com.video.downloader.hd.downloder.converter.music.backup&hl=fa&gl=GB https://apps.apple.com/bg/app/coffee-break-quotes-daily/id6449391056 You can also watch the video: https://youtube.com/live/LGpQi1AhrqI Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that's going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. Learn more at ⁠Revenue Cat dot com⁠ ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *************** --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

On this week's throwback episode, ⁠@timstodz⁠ and ⁠@damn_ethan⁠ talk about an interesting Twitter thread that was written and published by ⁠Alex Garcia⁠. Both Tim and Ethan had some really interesting insights to this thread, and they added as much value as possible to teach you how to build an email list and grow your audience without breaking the bank. Your personal assistant to grow & monetize your

Welcome to this week's podcast episode where we discuss the importance of diversifying off Amazon paid marketing channels with guest Jake Madoff, a seasoned full-stack growth marketing leader. With expertise in growth marketing strategy, paid social, paid search, SEO, and CRO, Jake has a rich background, having led growth at multi-million dollar startups and founded three of his own. Over his 8-year freelance career, he has collaborated with over 100 brands, optimizing and scaling their paid media campaigns, improving funnel conversion rates, and diversifying their marketing mix across various channels. Join us as we explore actionable strategies and expert insights to empower your marketing efforts beyond Amazon. Tune in now for valuable tips and real-world examples from a seasoned industry expert. Don't miss out on this opportunity to elevate your marketing game! Takeaways :Importance of Diversification: The speaker emphasizes the significance of diversifying marketing efforts beyond Amazon, indicating that relying solely on Amazon for sales may not be sufficient for sustained growth. Experience with Off-Amazon Channels: The speaker shares their experience of transitioning from primarily focusing on Amazon to exploring and working with different marketing channels outside of Amazon, such as Google and Facebook.Growth Marketing Expertise: The speaker mentions their background and expertise in growth marketing, indicating a broader understanding of marketing strategies beyond Amazon. Freelance Work with Other Companies: The speaker has engaged in freelance work and contract gigs with various companies across different industries, suggesting a diverse experience in marketing beyond Amazon.Pattern Recognition and Analytics: The speaker highlights the importance of pattern recognition and analytics in marketing strategies, indicating a data-driven approach that can be applied across different platforms. Automated Trading Systems: The speaker expresses an interest in building automated trading systems, showcasing a technical inclination and willingness to explore diverse marketing avenues.Quote of the Show:Start with Google shopping ads by setting up a Google Merchant Center account, your catalog like Amazon. Upload product details and connect it to Google Ads for search shopping or performance max. Gauge traffic and conversions effectively for a successful Google Ads strategy. Links :Website: https://jakemadoff.io/ LinkedIn: https://www.linkedin.com/in/jake-madoff-8a191070/Special Offer: Get started by filling out the form on JakeMadoff.io for a free growth marketing consultation. Want To Level Up Your Business? Register With Our SponsorsAmazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

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In this episode of "Predictable B2B Success," we're joined by the renowned Eric Holtzclaw, a branding and marketing strategy visionary. Eric challenges conventional wisdom by emphasizing the crucial role of consistency in branding and its impact on reaching the target audience. Throughout the discussion, he unveils a strategic framework for B2B companies to navigate the delicate balance between organic and paid marketing, emphasizing the organic growth potential when merging brands into a unified marketing ecosystem. With captivating insights, he shares a compelling case study of Gen Cap, showcasing the phenomenal organic growth that resulted from merging 19 brands into a cohesive marketing ecosystem. Eric highlights the necessity for companies to trust in marketing expertise and the art of strategic decision-making rather than assuming marketing to be simplistic. Delving deeper, Eric explores the intersection of innovative technology, the challenge of maintaining brand authenticity across diverse cultures, and the critical need for businesses to adapt to disruptions in the marketing landscape. As we unravel the layers of B2B marketing complexities, Eric Holtzclaw's enlightening perspectives offer a fresh perspective for strategic success in an ever-evolving marketplace. Join us as we uncover the secrets to creating a robust marketing ecosystem and harnessing the power of brand consistency for predictable B2B success! Some areas we explore in this episode include: Importance of Branding Consistency and Target Audience EngagementBalance Between Organic and Paid Marketing for B2B CompaniesMarketing Ecosystem Framework and Digital PresenceSuccessful Case Study of Gen Cap and Organic GrowthTrusting Marketing Experts and Strategic ApproachImportance of Customer Feedback and Micro Leading IndicatorsEmbracing Disruption in Technology and AI as an ExampleMaintaining Brand Authenticity and Relevance Across CulturesBrand Therapy Sessions and Mapping Brand DirectionChallenges in Organizational Approaches to MarketingAnd much, much more ...

The Get Paid Marketing Info Session recording is live and enrollment for our January 2024 cohort is officially open! Listen in to hear about: ✅ Building a $50k funnel that works on autopilot - including a peek at the newly updated GPM curriculum ✅ The role expert guidance in your marketing, ads, and conversion copy play on how quickly you see revenue growth  ✅ Why community and shared values can you mean you take more strategic action sooner. ✅ The benefits of early enrollment, including your custom marketing blueprint Time Sensitive Announcement: When you enroll in Get Paid Marketing by December 7th at 5PM Eastern, you'll receive:

In the final episode of our four-part series, we tackle the concept of retargeting and remarketing as crucial aspects of maximizing online ad campaigns on Facebook and Instagram. I share four distinct types of retargeting: website, email, social media, and database list, and stress the importance of personalization and consistency in messaging, and the potential of boosting engagement by offering incentives. We talk about cross-targeting, integrating Google and social ads strategies to create a network of touch points for potential leads. Through these strategies, you can (and should) create a 'bubble' around your audience to increase conversions and engagement. Understanding the Power of Retargeting Explore the potent impact of retargeting to harness the full potential of reaching engaged audiences. Different Types of Retargeting Ads Distinguish between various forms of retargeting ads, unlocking tailored approaches for different marketing objectives. Creating Compelling Retargeting Content Craft irresistible retargeting content that captivates and converts, driving users to take desired actions. Advanced Strategy: Cross Targeting Elevate your marketing game with advanced cross-targeting strategies, optimizing precision and expanding your reach across diverse audience segments.   We talk about:  [0:00] Intro [1:00] Understanding the Power of Retargeting [3:55] Different Types of Retargeting Ads [8:45] Creating Compelling Retargeting Content [14:00] Advanced Strategy: Cross Targeting Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching 

The best part about conferences is getting to meet people like Randy and Shante Lambert... the power couple behind Lambert Home Inspections in Northern Virginia. After years of working for someone else, Randy decided he'd had enough and struck out on his own. Since then, he and his wife have managed to scale their business to the point that they don't even invest in paid marketing anymore. So if you're looking for inspiration in growing your inspection business and taking over a market... look no further. And if you're looking for a job... he's hiring. Follow Lambert Home Inspections on Facebook: https://www.facebook.com/LambertHomeInspections And follow on Instagram: @lamberthomeinspection  To Score Big on America's Call Center's "Black Friday" deal, click here: https://try.americascallcenter.com/blackfriday23/?utm_source=tiktok&utm_medium=organic&utm_campaign=TWA-podcast&utm_content=banner&offer=blackfriday23&sfcid=701Pm000005A0VP

There's a lot out their about paid marketing, what works and what doesn't, so I wanted to take an episode to go over all the paid marketing that I've ever done, and give you guys the rundown of the pros and cons of each of them.  Enjoy.   My socials: YouTube channel: https://www.youtube.com/@themowtivated Instagram: https://www.instagram.com/calebnguyen_lawnlife/ Facebook: https://www.facebook.com/calebtnguyen

Organic marketing or paid marketing?   In today's episode, I unpack the differences, the pros and cons.   There's no one-size-fits-all in marketing. Whether you choose organic or paid marketing, it all boils down to your personal preference and business goals.    Remember that there is more than one way to grow a business. The key is to find what works best for you and your business.   XO, Juliana   

In this week's episode of The Conference Room, we welcome Melissa Mitchell as we discuss her journey from a flight attendant to becoming the CEO of Abundant Life Studio, the nuances of organic marketing, and the challenges and advantages it presents in the ever-evolving digital landscape. KEY TAKEAWAYS FROM THIS WEEK'S EPISODE Course Creation and Realizations 00:07:48 – Transition from offering small courses to in-demand, higher-priced coaching programs. 00:08:44 – Expansion of her agency specializing in organic marketing. Personal Growth and Recognition 00:08:59 – Development of Melissa's personal brand and revenue from platforms like Facebook and YouTube. Reflection and The Learning Process 00:10:14 – Melissa's reflection on her past juxtaposed against her present achievements in marketing. 00:11:28 – Emphasis on continual learning, adaptability, and staying updated in the field. Organic vs. Paid Marketing and Challenges 00:20:38 – Distinction between organic and paid marketing, highlighting trust-building through organic strategies. 00:23:37 – The challenges businesses faced during the pandemic, emphasizing the need for a digital presence. Impact of Going Viral and Shadow Banning 00:14:34 – The double-edged sword of going viral on platforms like TikTok and the subsequent challenges of shadow banning. 00:16:43 – How a video's virality can skew the audience and subsequently affect organic reach. 00:20:48 – Advantages of organic marketing over paid marketing and the importance of connection with the audience. Importance of Synergy in Marketing Strategies 00:23:29 – The urgency businesses felt during the pandemic when they lacked a digital presence. 00:23:55 – Emphasizing the long-term benefits of organic marketing and the risks of solely relying on immediate solutions. 00:24:25 – The crucial interplay between organic and paid marketing methods, suggesting they work best in tandem. THIS WEEK'S GUEST - MELISSA MITCHELL Melissa Mitchell is the enterprising founder and CEO of Abundant Life Studio, a leading Organic Social Media Marketing agency based in Australia. Her journey to the forefront of digital marketing is as captivating as it is inspiring. Melissa started her career soaring through international skies as a flight attendant and gracing the world of film and photography as a makeup artist. The turn in her career trajectory came unexpectedly when she discovered an innate talent for marketing. Fast forward seven years, and Melissa has emerged as a self-taught marketing expert, with a penchant for understanding intricate algorithms. Today, she not only leads a successful agency that specializes in organic marketing but also boasts a personal brand that resonates with her authentic approach. Her dedication to continued learning and adaptability is evident, making Melissa Mitchell a name to reckon with in the world of social media marketing. You can find more about Melissa on her Facebook page and Abundant Life Studios Facebook page and website. YOUR HOST - SIMON LADER Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation. The Conference Room is available on Spotify Apple Podcasts Amazon Music iHeartRadio And everywhere else you listen to podcasts!

We are Revolutionizing Product Promotion with Content Marketing in this episode. Get access to my premium podcast feed here!

Let's talk about organic traffic vs. paid traffic. You've built your website, your social media content is flowing, and you've got blog posts written and posted. In other words, your organic traffic is built, and now it's time to dive into paid marketing. Paid traffic is an excellent way to bring more people your way. But how do you do it and what are things to consider? Listen to this episode where I coach Malina Taylor of Malina Taylor Photography on how to get started and be successful with posting Google ads.We talk about: Knowing if you're in the action phase and ready for people to sign and commit, or if you are in the exposure phase where you just want people to start noticing you The benefits of having organic material (blog posts, reels, tiktoks etc.) already set up prior to posting ads Making sure your blog content is long enough in order for Google to pick up on them easily Looking at how to capture someone's attention with the 7-word rule Creating reels that show your face and give your followers informational content they want to know about And lastly because we're entrepreneurs, we touch on doing scary things. The importance of respecting the process with its highs and its lows. You will go from being scary and hard with not much is happening to being scary and hard because you're overbooked and have so much to manage. If you're ready to take your business to the next level and bring more traffic to your service or product, this episode is for you.Follow Malina at: Malina on InstagramMalina's Website Follow us at: Taylor Jones Photography Website TikTok Instagram Facebook

Signing your first coaching client doesn't have to be complicated. Building connections organically will allow you to build an audience of buyers that trust you. To scale your coaching business, you need to be able to sell your services effectively and consistently.  In this episode, we'll discuss the importance of understanding that everything you do in your business is part of a funnel. Whether potential clients discover you on social media or other means, you can still attract clients without paid advertising and convert. Topics covered in this episode include: How to leverage your existing network?  Why does providing valuable content establish you as an authority in your industry?  Why implementing a long-term sustainability organic marketing strategy is effective?  Enjoyed the podcast? Show the love by leaving a review.  Let's Connect Apply Now | Instagram | LinkedIn 

If you… ➡️ Feel like you should be further along ➡️ Wishing things were different ➡️ Not enjoying yourself in this exact stage of your business ➡️ Feel frustrated or defeated around not making the money you want. THIS episode is for you my friend.

Jennifer Hyman is the Co-Founder and CEO of Rent the Runway, the world's first and largest shared designer closet. Under Jennifer's leadership, RTR has made history by being the first company to go public with a female founder/CEO, COO, and CFO. Jennifer serves on the Board of The Estée Lauder Companies and Zalando, and also is a Founding Member of the NYSE Board Advisory Council, a Member of the Women.nyc Advisory Board and a Member of the Launch with GS Advisory Council for Goldman Sachs. In Today's Episode with Jennifer Hyman We Discuss: 1. The 14-Year Overnight Success: Scaling Rent The Runway To IPO: What was the a-ha founding moment for Jennifer with RTR? What does Jenn know now that she wishes she had known at the beginning? Does Jenn believe that naivete is good or not when starting a business? 2. Building the Best Team: What have been Jenn's single biggest lessons when it comes to acquiring the best talent? What have been Jenn's biggest hiring mistakes over the years? How does Jenn approach the interview process? Why does Jenn not focus on their professional career and achievements? What questions does she ask? What does Jenn believe are the single biggest mistakes founders make when building their teams? 3. Building the Business for IPO and Beyond: Why does Jenn wish she had run RTR as a private company in the same way she does now as a public company? How does the way you run the company differ? What about the unit economics of RTR suggesting it is a fundamentally better business than apparel competitors? How have their margin profiles changed over time? Why does Wall St not love RTR? What is required for that to change? Why does Jenn believe the street is wrong on how they analyse RTR? 4. Boards 101: Leading and Learning from Estee Lauder: What are Jenn's biggest lessons to founders on how to manage boards successfully? What have been 1-2 of Jenn's biggest lessons from being on the Estee Lauder board? What do the best board members do? What do the worst board members do?

Are you running paid ads or thinking about it? You may want to reconsider because in this episode, @LaurenTickner explains the way to make WAY higher profits with organic (non-paid) marketing... Apply to get hands-on support from Impact School to turn your business into a business you love: https://impactschoolpodcast.com/apply 

I almost gave up on my coaching business at the end of last year because it made me sick to my stomach seeing what was unfolding in the coaching industry. People calling out coaches, saying they are scammers or just another multilevel marketing scheme with coaches coaching coaches. It just felt really icky and heartbreaking because I LOVE coaching and believe in the power of coaching because it changed my life. I had one of those heart to heart moments with myself and decided that if I was going to teach coaches how to sell that I was going to be part of the solution NOT adding to the problem. That is exactly what I'm doing in episode 27. The Elephant in the Room & Building Trust to Buy of The Rebel Soul Podcast is giving you a solution to how to sell ethically and in a way feels good to you and your clients. If you feel icky selling, have had a bad experience with a coach or questioning the coaching industry yourself…This episode is exactly what you need to feel safe and confident selling coaching regardless what's happening in the industry. You'll walk away knowing how to build instant trust with your audience and how to sell in a that is safe for your ideal clients to buy and feels good to you. This conversation has been in the making for 6 years and I'm so honored to be able to share this with you now because it's needed. Links mentioned in this Episode ⬇️ Follow Lauren on Instagram https://www.instagram.com/laurenciesco/ Follow Lauren on TikTok @laurenciesco Get on Lauren's email list and access to her Free Masterclass Library https://laurenciesco.com/masterclass-library Work with Lauren I work with two types of Entrepreneurs/ Coaches Making under $200,000 and/or Organic Marketing https://lauren-ciesco-coaching.mykajabi.com/salessolutionsession Making over $200,000 and/or Paid Marketing https://lauren-ciesco-coaching.mykajabi.com/yoursalessolution

After a 6 month break from podcasting I'm back and I can't wait to share ALL THE THINGS! I couldn't have predicted what unfolded in these past 6 months. {That's the magic of life right?!} What once used to feel really hard, scary and I avoided for almost 5 years… Has now become the thing that is most fun, easy and I can't get enough of. My mind is still blown at how fast things can change when you're ready and willing to take action EVEN WHEN it's scary.

People don't want to follow brands. Kipp and Kieran are joined by Ankur Nagpal (Founder at Ocho) to go all in on Ocho's $0 marketing strategy. Learn why Ocho's betting big on their team building their individual brands, how to take advantage of the hidden tax codes, why creators need to build ownership, and how to recruit a marketing leader. About Ankur Recently launched Ocho (ocho.com) to help business owners build wealth. He also runs Vibe Capital (vibe.vc), a venture capital fund with 100+ portfolio companies and $100M+ in AUM.  Previously, founded Teachable (teachable.com) & scaled to $50M+ in ARR before selling to Hotmart, where he serves on the board. Currently lives in Brooklyn, NY when not vagabonding around the globe. Connect with Ankur! Ocho https://ocho.com/  LinkedIn https://www.linkedin.com/in/ankurnagpal/  Twitter https://twitter.com/ankurnagpal  Mentions Sam Parr https://twitter.com/thesamparr  Ankur's Tweet https://twitter.com/ankurnagpal/status/1593026491058917377  Ocho https://twitter.com/ochowealth  Teachable https://teachable.com/  Google Bard https://bard.google.com/  We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Mike Duboe is a Partner @ Greylock where he sits on the board of Builder, Inventa, Novi, Pepper, Postscript. Prior to entering the world of venture, Mike was the first in-house growth hire at Stitch Fix, where he built and led the Growth organization helping take the company through to their IPO. Before Stitchfix, Mike was the first growth hire at Tilt, where he built and oversaw multiple teams, including analytics, marketing, community, and growth product. He also served on YC's growth advisory council and was a growth lecturer at Reforge. In Today's Episode with Mike Duboe We Discuss: 1.) Entry into the World of Growth: How Mike made his way from consulting at Bain to leading the growth team for Stitchfix? What did Mike believe about growth 5 years ago that he no longer believes? What does Mike know now that he wishes he had known when he entered the world of growth? 2.) When and Who To Hire: How does Mike define the term "growth team"? What is their core role and responsibility? Should the first growth hire be a senior growth lead or a more junior analytical lead? What data foundations should founders have in place prior to their growth hire joining? What are the most common ways founders fail to prepare for their first growth hires joining? When does Mike believe is the right and crucial time for growth hires to be made? Should these growth hires join existing teams or be put in standalone "growth teams"? 3.) The Hiring Process: How to Detect and Win the Best: How should founders structure the interview process for their first growth hires? What are the best questions to ask to reveal the quality of a potential growth hire? What are the right case studies and tests to do to assertain their quality? What are the different levels of comp package for different growth execs? What are the single biggest mistakes founders make in the hiring process? 4.) Mastering Paid Marketing: Lessons from Stitchfix: Why is CAC/LTV a BS metric? What should be used instead? When is the right time to start really engaging with paid marketing? How should marketing and growth teams determine budget on a per channel basis? How much is the right mix between paid vs organic? What are Mike's biggest lessons from making paid work so well at Stitchfix? What are the single biggest mistakes Mike sees founders make today with paid marketing?  

Making paid advertising work is very important for most businesses because no one has money to throw away. This means you've got to have 1 specific thing to judge the effectiveness of your advertising on. Hint, it's not your emotions. Your feelings about your advertising are meaningless. In order to invest cash wisely in advertising you've got to have a reliable way to judge whether or not the ads are working. In the video above you'll hear what the 1 thing that makes paid marketing work is. - If you're in need of a team, one that will go above and beyond for you and your brand, then please visit talktoaninja.com to get more information on how we can help you today. You can follow Manuel on: Instagram: https://www.instagram.com/mrmanuelsuarez/ Facebook: www.facebook.com/theninjamarketer/ Linkedin: https://www.linkedin.com/in/mrmanuelsuarez/ Youtube: https://bit.ly/3GVPXVm Messenger Channel: www.m.me/theninjamarketer/ Contact AGM: site: talktoaninja.com email: contact@agmagency.com phone: 1.888.280.3339

Google search has changed. Social media platforms have changed. How we use data analytics has changed. Not to mention the marketplace and values of your ideal audience have shifted. The pandemic has accelerated so many things for your customers and potential customers, from how they consume to how they make buying decisions. With so many things evolving almost at the speed of light, where do SEO, social media, and data analytics fit into your marketing strategy and customer lifecycle ecosystem?Semrush's Head of Marketing Vlad Opryshko asks me questions in another "Ask The Strategy Hacker" themed episode where we discuss SEO, TikTok, social listening, data analytics, LinkedIn, Instagram, social media schedulers, creator economy, influencer marketing, lead generation, and more! Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkWatch this video to learn more about The LinkedIn Authority Writing System™Need copywriting and content marketing support for LinkedIn? Visit NoMiddle.com to learn how we can help!See the featured article I'm in for Semrush's 13 LinkedIn Marketing Strategies That WorkRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROIBuy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy