Happy Valley Hustle

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The Happy Valley Hustle podcast tells the stories of those who run their own businesses, launch side-hustles and make the digital age work for them. It’s a celebration of challenging the old ways of doing things and sharing insights gained from success and failure. It's available the first and third…

Bill Zimmerman


    • Dec 15, 2021 LATEST EPISODE
    • every other week NEW EPISODES
    • 39m AVG DURATION
    • 116 EPISODES

    5 from 16 ratings Listeners of Happy Valley Hustle that love the show mention: bill, guests, like, great, hvh.



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    Latest episodes from Happy Valley Hustle

    Final Episode Reflections & A Framework for 'Strategic Quitting'

    Play Episode Listen Later Dec 15, 2021 15:09


    After four years, host Bill Zimmerman is calling it quits on "Happy Valley Hustle." He reflects on telling stories of entrepreneurship and innovation in Central PA, and the factors that influenced his decision to stop. Bill also breaks down advice from "The Dip" by Seth Godin on how to quit strategically in order to spark new opportunities. SIGN UP to be notified about any future projects from Bill and Happy Valley Hustle. ▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.Make sure you always Hear The Hustle: Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/ 

    George Shea -- Competitive Eating's Master of Ceremonies On Building Media Buzz

    Play Episode Listen Later Nov 17, 2021 42:47


    They say competitive eating is the battleground upon which God and Lucifer wage war for men's souls ... and George Shea is on the front lines. George is the boater hat-wearing hype man behind events like the Nathan's Famous Hotdog Eating Contest every July 4. He's also a founder of Major League Eating and runs his own PR firm, Shea Communications in New York. Hear him discuss entrepreneurship, publicity and the greatness that fuels hotdog eating legend Joey Chestnut.  *George can hype you up with a Cameo video, click for more info. ▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/  Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/ 

    Nick Gilson -- Shredding The Status Quo With Gilson Snowboards & Skis

    Play Episode Listen Later Nov 3, 2021 45:39


    Nick Gilson's eponymous company is a testament to persistently adapting and tirelessly committing to a vision. Gilson Snow Inc. makes products from locally sourced wood and does it in the U S of A. Hear him discuss the importance of learning from failure, contributing to your community and building a team of people who are smarter and cooler than you. ▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/  Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/ Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    How to Get Started With Podcasting, from The SBDC Quick Connect Live Stream

    Play Episode Listen Later Oct 20, 2021 49:33


    Presented by the Penn State Small Business Development Center, host Bill Zimmerman explains the various ways that podcasts can help businesses share messages to key audiences. Hear a discussion on brand storytelling, media outreach and the nuts-and-bolts of publishing a podcast. The talk is moderated by SBDC business consultant Elizabeth Hay.  A video of the presentation is available here. ▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/  Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/ Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Cindy Kolarik -- Mixing Inspiration & Innovation In The Nonprofit Space

    Play Episode Listen Later Oct 6, 2021 39:29


    For 20 years, Cindy Kolarik has led a nonprofit that brightens the day for young hospital patients. Inspired by the selflessness of one child cancer patient, The Jared Box Project has distributed more than 900K care packages nationwide. Cindy discusses the inspiring story of the organization's namesake, the skills needed to run a nonprofit and the kindness all around that keeps her going.  ▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/  Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/ 

    Anne Hoag -- Elevating Local Media With Entrepreneurial Thinking

    Play Episode Listen Later Sep 15, 2021 28:08


    Communications professor Anne Hoag is driving an initiative to connect community and community news called Centre Digest. She discusses the challenges facing local media, the need for reliable community coverage and the entrepreneurial thinking that may bring solutions.  Connect with Centre Digest on Twitter and Instagram, and sign up for the newsletter here. ▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/  Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/ 

    Chris Creamer -- How A Love Of Logos Became One Of The Most Helpful Websites In Sports

    Play Episode Listen Later Sep 1, 2021 43:24


    Chris Creamer launched his online museum of logos (Sportslogos.net) as a teenager -- now it's a full-time job that often puts him at the center of conversations around design in sports. His recent book, written with designer Todd Radom, "Fabric of the Game: The Stories Behind the NHL's Names, Logos, and Uniforms" reflects the deep love and historical knowledge he brings to his work. Hear him discuss the origins of his site, notable logo redesigns and his advice on finding the best logo for your business. For further listening on sports logo design and entrepreneurship, listen to the March 2020 episode with Todd Radom "Insights From A Big League Designer & Thriving As A Freelancer."▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/  Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/ 

    Solocast: Your Business Should Embrace Coverage From Small, Local Media.

    Play Episode Listen Later Aug 18, 2021 9:45


    News coverage raises awareness and builds credibility for your business, however some ignore these golden opportunities. In this solocast, Bill discusses how news can travel in unexpected ways, including how coverage in a small publication can attract the eyes of big decision makers. You may be surprised the impact that can be made when someone shares a link or a clipping with a friend of loved one. READ the blog post that inspired this solocast: "Why your business should embrace coverage from small, local media."▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/  Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/ 

    REWIND: Zack Rackovan -- Powering Your Idea With Passion & Creation

    Play Episode Listen Later Aug 11, 2021 45:28


    Zack Rackovan eye for design and love of the outdoors inspired Ardor & Forge, his micro-brand watch company that's gearing up for the sale of its first line. With resolve as tough as his watches, Zack breaks down how passion and hard work fueled his idea. This episode first published in November 2019. Zack has since pivoted in the space of everyday carry (EDC) goods with his new Hevel Supply Co. and the Arche multitool.  Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/  Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/ ▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout. 

    Elise Pone -- The Discipline & Grit Of Entrepreneurship

    Play Episode Listen Later Aug 4, 2021 42:39


    Fresh off her first victory in professional mixed martial arts, Elise Pone displayed her grit to a national television audience. She's new to the all-female Invicta Fighting Championship league, but she's not a rookie when it comes to fighting or entrepreneurship. As co-owner of the Central PA MMA, she built her business on excelling in both the physical and the mental aspects of owning a gym. Hear her discuss the discipline needed for success in the cage and in business. See Elise's win at the May 21 Invicta Fighting Championship event. This episode's "Hear My Hustle" is from SLCKR. Check them out here. ▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/  Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/ 

    Solocast: Embracing Strategy & Experimentation With Your Business' Social Media

    Play Episode Listen Later Jul 21, 2021 15:46


    Recorded during a presentation and workshop with businesses supported by venture fund 1855 Capital, host Bill advocates for a mix of strategy and experimentation when it comes to social media. He also advises on why businesses should look for communication alternatives to social media and maintain more control over the way they share content.   Two founders in 1855's portfolio have been past guests on the podcast. Listen here: Matt Roda -- Sharpening Athletes' Minds With TechHunter Swisher -- Making Entrepreneurial Ideas a Reality▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/  Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/ 

    REWIND: DJ Alex Nepa -- Why Humanity Is Crucial To Your Branding Mix

    Play Episode Listen Later Jul 14, 2021 45:04


    Alex Nepa is the owner of Mint DJ Events, offering a "boutique approach to event design, lighting and modern DJ talent, without the cheese." As a DJ, he's cultivated a strong personal brand that shows his talent along with the human side of the DJ/entrepreneur lifestyle. He also excels at generating social media content with a heavy dose of humanity as well as presenting and organizing professional development for DJs. In 2021, Alex launched "Sips & Ish," "the podcast where cocktails meet real talk." Hear host Bill Zimmerman on Episode 3. This episode was originally released in March 2018. ▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/  Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/ Appalachian Food Works App Food Works connects you with fresh food, helping local farmers build a more sustainable business

    Luke Cimbala -- Playing The Right Notes To Grab Attention

    Play Episode Listen Later Jul 7, 2021 37:49


    Luke Cimbala  created The Band Junkies to build up a thriving music scene in State College, Pa. He's helping local musicians land gigs and promote themselves all while using those same skills to boost his day job in sales. Hear Luke's insights on building a brand, producing video and adapting to change.  ▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/  Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/  Hello Social Co. Social media and content marketing for communities and destinations.

    Matt Maris -- A History Teacher's Lesson On Finding Your Best Side Hustle

    Play Episode Listen Later Jun 16, 2021 29:06


    Matt Maris is a history teacher with a side hustle celebrating local history. As co-founder of Local Historia, he's giving tours, organizing immersive experiences and consulting with businesses on the attention-grabbing power of history.  Maris shares curious facts about the region, talks about boosting his brand on YouTube and discusses how he's grown by having a side hustle.    More information on the Beer Cave Experience event set for June 20, 2021. ▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/  Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/  Appalachian Food Works App Food Works connects you with fresh food, helping local farmers build a more sustainable business

    REWIND: Nick Bayer -- Serving Up Some Good With Saxbys

    Play Episode Listen Later Jun 9, 2021 39:36


    Nick Bayer is the founder and CEO of Saxbys, the coffee chain with a mission to "Make Life Better." The Philadelphia-based business boasts 30 locations and 500+ team of employees, including college students running cafes on campuses such as Penn State, Georgetown and Penn. Nick discusses unifying employees on a shared mission, branding and getting excited every day to tackle work and life. This episode was originally released in February 2020. FOR more information on B Corp Certification. ▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/  Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/ 

    Maddy Pryor -- Getting A Handle On Your Big Ideas & Posting With Purpose On Social Media

    Play Episode Listen Later Jun 2, 2021 53:14


    Maddy Pryor is immersed in social media, at work and in various side projects. Being ambitious and digitally plugged means having lots of avenues to explore -- but assessing all those ideas takes a lot of energy. In this episode, Bill and Maddy share business ideas and seek clarity when it comes to reigning in your curiosity. As social media specialist at Princeton University, Maddy also shares insights on social media that can be applied in the Ivy League as well as on Main Street. Check out Maddy's two podcasts: "2 Jersey Girls""We Need More Cowbell"The ideas-based approach to this episode was inspired by the "My First Million" podcast. Check it out here. ▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/  Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/ Hello Social Co. Social media and content marketing for communities and destinations.

    Anne Yorks -- Baking A Business From Scratch

    Play Episode Listen Later May 19, 2021 43:18


    Cookie bakers and eaters are sweet on Anne Yorks' business, The Flour Box. She took a knack for baking and stirred up a Facebook following that's 1.5 million followers strong. Hear her story of turning passion into profit, tapping into vibrant online communities, and pivoting from baking to suppling materials and knowledge.  Anne is also set to publish "The Crafted Cookie," a book featuring step-by-step guides for 50 creative cookie designs.To close the episode, Neal Goulet shares an update on his business, Stay Apparel Co.  

    REWIND: Scott Walker & Joe Putnam -- Grabbing Attention & Engaging Fans With The State College Spikes

    Play Episode Listen Later May 12, 2021 47:29


    Scott Walker and Joe Putnam wear a lot of hats -- of ball caps -- in their roles with the State College Spikes minor league baseball team. That’s especially true now that the respective general manager and director of communications are fighting to keep their team alive. With one of 42 teams in danger of losing major league affiliation, they’re in the midst of a campaign to save the ball club as their 15th season in town nears. Hear about the plan to Save Our Spikes, take a glimpse behind the scenes of minor league sports and learn strategies that keep fans engaged. This episode was originally released April 2020 -- AND the Spikes have since been saved!  

    Seth Mason & John Comonitski -- Opportunities in E-Sports, Gaming Content Creation

    Play Episode Listen Later May 5, 2021 59:58


    The rise of electronic sports leagues and gaming content creators, has created opportunities for enterprising gamers as well as investors. Seth Mason, founder and chief marketing officer of The Esport Company, and John Comonitski, creator “JohnyJ25” on YouTube, share their experiences of turning a passion into profit in this emerging industry. This event was recorded in March as part of Startup Week.

    The 100th Episode! -- Matt Swayne: Thinking Like A Futurist & Following Your Curiosity

    Play Episode Listen Later Apr 21, 2021 50:48


    Guest No. 1, Matt Swayne, returns for the 100th episode of "Happy Valley Hustle"! Matt Swayne's day job is science writer but following his curiosity has lead to some exciting side projects. He's published several books on the paranormal, and is currently a writer for The Quantum Daily, diving deep into the emerging field of quantum computing. Matt discusses how quantum computing could change lives, his own approach to future thinking and how a thirst for knowledge has benefited his life.  ENTER to win a Swag Pack full of goodies from some of Happy Valley's coolest businesses.

    REWIND: Divine Lipscomb -- Moving On From Mistakes & Escaping Prisons of the Mind

    Play Episode Listen Later Apr 14, 2021 71:35


    Divine Lipscomb is a student, an entrepreneur and a former inmate. He's dedicated himself to reforming the correctional system and setting up returning citizens for success through Penn State's Restorative Justice Initiative, the Centre County Re-Entry Support Group and his own organization, Corrective Gentlemen. This episode was originally released in December 2018.

    Chris Uhl & Melissa DiJulio -- Awakening From The False Narrative Of Success

    Play Episode Listen Later Apr 7, 2021 57:38


    Chris Uhl and Melissa DiJulio have created a guide to help others resist the cultural narratives that can interfere with us finding meaning and happiness. Chris is a professor emeritus of biology and Melissa is a writer/teaching assistant, who have combined to write "Awaken 101: Discovering Meaning and Purpose in Uncertain Times." Hear them share key lessons from the book, their own stories of self-discovery and advice for finding contentment in trying times.To access further readings and activities from "Awaken 101."To purchase books: Awaken 101: Discovering Meaning and Purpose in Uncertain TimesTeaching as if Life Matters: The Promise of a New Education Culture

    Solocast: How The Story Of Two Scrappy Wrestlers Can Help Your Hustle

    Play Episode Listen Later Mar 24, 2021 15:29


    Host Bill Zimmerman breaks down “Killing the Business: From Backyards to the Big Leagues," a new memoir from wrestling brothers The Young Bucks. The story of Nick and Matt Jackson's tenacity offers up insights on disruption, fan engagement and branding that can help those hustling outside of the squared circle. ENTER to win a Swag Pack full of goodies from some of Happy Valley's coolest businesses.

    Ashley Ferrara -- Finding Knowledge, Fulfillment & Community With The Weinermobile

    Play Episode Listen Later Mar 17, 2021 37:26


    What can you gain from taking the road less traveled? What if you're behind the wheel of a 27-foot hotdog? Ashley Ferrara -- or "All-America Ashley," her handle as a Hotdogger for Oscar Mayer -- chose an unconventional job out of college, one that has left her enlivened while many of her peers slogged through Zoom fatigue. Hear what it's like to drive The Weinermobile as well as Ashley's insights on media relations, social media and experiential marketing. 

    Jeremy Frank -- What To Know Before Taking The Entrepreneurial Path

    Play Episode Listen Later Mar 3, 2021 41:39


    Twenty years ago, Jeremy Frank went from PhD student to founder of KCF Technologies. KCF uses cutting-edge tech to make industrial processes run more smoothly and is projecting significant growth over the next few years. Hear Jeremy share insights on the entrepreneurial mindset, give tips to young problem solvers and discuss how his podcast, "Industrial Transformation," is illuminating listeners on manufacturing in America.

    Ellen Matis – Social Media Insights For Your Small Business in 2021

    Play Episode Listen Later Feb 17, 2021 35:29


    Ellen Matis is returning to the podcast to give you her social media forecast for 2021. As owner of Hello Social, Ellen specializes in helping small businesses maximize the impact of social media and delivers an episode packed with insights. Additionally, Ellen discusses growing her business over the last few years and launching a new podcast “Focus on Local” podcast.

    'Creating and Promoting Your First Podcast' panel from Schlow Labs

    Play Episode Listen Later Feb 10, 2021 49:44


    Recorded last year, "Schlow Labs: Creating and Promoting Your First Podcast" brings together three State College podcasters -- including "Happy Valley Hustle" host Bill Zimmerman -- to guide you through that first podcast. Learn how to set realistic expectations, target the right listeners, promote your episodes and find supportive communities of podcasters. Hear Jenna Spinelle's "Democracy Works" podcast. Hear David Pencek's "Elephants Heard" podcast. Special thanks to Schlow Centre Region Library for hosting the event and authorizing the release of this episode.

    Austin Thomas -- Balancing College & A Burgeoning Clothing Brand

    Play Episode Listen Later Feb 3, 2021 41:43


    Legs are warm and Austin Thomas' brand is on fire thanks to a collection of sherpa-lined jeans. A supply chain student at Penn State, Thomas launched Jerpa (the "J" in jeans + sherpa), and his entrepreneurial venture is generating cash and creating buzz. Hear Austin discuss how innovation, hard work and a team of ambassadors have built his business.

    Matt Roda -- Sharpening Athletes' Minds With Tech

    Play Episode Listen Later Jan 20, 2021 40:52


    Reflexion is a startup in the cutting-edge space of neuro-fitness, using technology to help athletes improve their reactions times and coaches to assess players' abilities. Matt Roda, co-founder and chief marketing officer, went from juggling classes with entrepreneurship to partnering with Major League Baseball. Hear Matt discuss making a pivot, telling compelling brand stories and finding confidence as a young entrepreneur.

    Anatomy Of A Side Hustle No. 5 -- Learning From Failing At Shopify, Social Commerce

    Play Episode Listen Later Jan 13, 2021 18:18


    Host Bill Zimmerman reflects on an end-of-year failure: selling vintage ugly Christmas sweatshirts using Shopify through his side hustle, Cool School Vintage. In this solocast, he outlines what went wrong and what three pieces of information would have predicted that selling this particular item via Instagram through Shopify was a bad idea.

    Jenna Spinelle -- Furthering Your Brand With Podcasting & Understanding The Side Hustle Landscape

    Play Episode Listen Later Jan 6, 2021 39:24


    As a host of "Democracy Works," Jenna Spinelle is generating thoughtful analysis around critical issues and furthering the mission of The McCortney Institute for Democracy at Penn State. She also founded a podcasting network "united around the goal of helping listeners understand what’s broken in our democracy, and how people are working together to fix it." Additionally, Jenna is an educator, writer and presenter. She discusses how to cultivate your own brand in your day job as well as the opportunities and challenges presented by side hustles. Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/ Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/happyvalleyhustleLinkedIn: https://www.linkedin.com/in/billfzimmerman/ Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Joyce Yong -- Brewing Up A Rich Brand Story With Spectral Tea

    Play Episode Listen Later Dec 16, 2020 36:31


    The world of tea is steeped in culture, natural ingredients and an appreciation for doing things a little more slowly, according to Joyce Yong of Spectral Tea. Joyce shares her story of developing Spectral with the full support of her employer, stirring up an appreciation for tea brewing and how what's in the cup is only half the story. PLEASE TAKE A MINUTE TO COMPLETE A BRIEF LISTENER SURVEY. Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/ Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/happyvalleyhustleLinkedIn: https://www.linkedin.com/in/billfzimmerman/

    Marisa Vicere -- Thinking Entrepreneurially To Set New Norms In Mental Health

    Play Episode Listen Later Dec 2, 2020 38:03


    Marisa Vicere shares her story of building a nonprofit that's "Opening minds, saving lives" after a family tragedy moved her to action. With the Jana Marie Foundation, she's sparking conversations, building community support and taking the stigma away from mental health topics. Her how she built a nonprofit, generated public support and enabled vital conversations. This episode's "Hear My Hustle" is from Victor Ariyo of creative collaboration tool Wavlength. PLEASE TAKE A MINUTE TO COMPLETE A BRIEF LISTENER SURVEY. Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/ Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/happyvalleyhustleLinkedIn: https://www.linkedin.com/in/billfzimmerman/

    Solocast: 10 Social Media Ideas To Help You Ring In The Holidays

    Play Episode Listen Later Nov 25, 2020 11:15


    A quick solocast from Bill offering up 10 content ideas so your brand can generate attention and spark conversations during the holiday season. With shopping events like #CyberMonday, fun social media holidays and a season for reflection, opportunities are plentiful for sharing content that connects. *This is an audio version of the monthly Help Your Hustle tips that appear on the "Happy Valley Hustle" email blast. Sign up to keep the tips coming at https://www.billzhustle.com/. PLEASE TAKE A MINUTE TO COMPLETE A BRIEF LISTENER SURVEY. Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/ Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/happyvalleyhustleLinkedIn: https://www.linkedin.com/in/billfzimmerman/

    Nick Unis -- Stomping Through Challenges & Stepping Into The Sneaker Spotlight

    Play Episode Listen Later Nov 18, 2020 40:08


    Nick Unis went from loving sneakers to crafting his own cutting-edge footwear with 3-D printing. Unis Brands' first model, Yin & Yang, is now generating buzz for its design and sustainable footprint, while Nick's story of tenacity and patience is attracting lots of interest. Hear what it's like to 3-D print your dream into reality. This episode's "Hear My Hustle" is from Rob Dickson of the "Poseidon Performance" podcast. ▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/ Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/ Tailgater Taters Blue & white potato chips that will be the hit of any tailgate, alumni gathering or wedding.

    Whit Hiler -- Creating A Brand That Thrives Off Weirdness + Trial & Error

    Play Episode Listen Later Nov 4, 2020 39:40


    Rogue state slogan campaigns, politics-scented candles and T-shirts for our stressed-out times -- Kentucky for Kentucky is a weird and insanely creative brand that knows how to grab attention. Co-founder Whit Hiler tells you how to embrace an opportunity, think creatively and recover from missteps as you search for that next big idea. This episode's "Hear My Hustle" is from Rick Carabba of the "Two-Cent" email newsletter.▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/ Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/

    Greg Woodman -- Generating New Ideas With Customer Insights

    Play Episode Listen Later Oct 21, 2020 49:52


    Greg Woodman's entrepreneurial spirit goes back to college when he recognized the depth of Penn State fandom and created products for those who bled blue & white. He'd go on to sell cardboard cut-outs of legendary coach Joe Paterno, start publications that endure to this day and head up marketing efforts for action sports brand Airwalk. He's currently the CEO of marketing firm Affinity Connection, and publishes the Happy Valley Industry email newsletter. Hear how you can generate ideas, learn from your customers and build excitement around a brand.This episode's "Hear My Hustle" is from Rachel Braun of the "Braun & Brains" podcast. ▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/ Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/

    Solocast -- Five Podcasting Lessons From 80+ Episodes

    Play Episode Listen Later Oct 14, 2020 23:01


    This solocast delivers five steps toward better podcasting. After more than two and half years, Bill reflects on his "Happy Valley Hustle" experience, outlining steps that can help you launch a podcast or revitalize your show. This was recorded Oct. 12 during a talk with Katie O'Toole's podcasting class at Penn State University. Take a listen to Katie O'Toole -- Podcasting 101 & Shaping the Next Generation of Storytellers from November 2018. Hear Katie's podcast "Dead Centre" here. Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/ Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/ Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    PJ Mullen -- Taking Bold Steps To Achieve What You Want

    Play Episode Listen Later Oct 7, 2020 50:55


    PJ Mullen had a big idea: Work for Penn State football coach James Franklin. As a popular radio personality with a knack for engaging fans and being a connector in the State College area, Mullen made bold moves toward landing his dream job. Now, he's a director of marketing in Penn State Athletics. Hear how he made his vision a reality, and what's it like to work for a collegiate sports powerhouse.This episodes "Hear My Hustle" is from Taylor Feinman of the Always Hungry Sometimes Healthy Instagram. ▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/ Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/

    Taylor Harrington -- Habits For Thriving In Virtual Work & Learning

    Play Episode Listen Later Sep 16, 2020 40:38


    As the director of digital marketing for Seth Godin's Akimbo Workshops, Taylor Harrington is immersed in virtual work and online education. Taylor delivers insights into learning from a marketing master (Godin), offers quick Zoom hacks and gives tips for working from home. If you have Zoom fatigue, this is your remedy. Taylor also recently interviewed Bill for the "Penn State COMMversations" podcast. Listen here. Learn more about this episode's "Tell Me Your Hustle" -- Beagle Drones. ▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/ Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/

    Nate O'Brien -- Building Your Audience & Making Money On YouTube

    Play Episode Listen Later Sep 2, 2020 34:34


    Nate O'Brien boasts 733,000+ subscribers on YouTube, delivering advice on productivity, personal finance and minimalism. Only in his early 20s, Nate has found a formula for getting seen and making money on a platform that serves up a billion hours of video to viewers every day. Hear his advice for finding subject matter that will rack up views (2 million+ on one video!) and connecting with your audience.Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/ Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/ Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Ashley AsShire -- How To Monetize Your Professional Expertise

    Play Episode Listen Later Jul 15, 2020 34:57


    Ashley AsShire balances a full-time gig in higher education with a side business offering career mentoring. She's monetizing her expertise through coaching with Mentor Me and advancing her brand with a podcast, "Schoolin Life." Hear what it takes to be a thought leader -- find your skills, create materials and promote your services. ▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/ Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/

    Anatomy Of A Side Hustle Part 4 -- Pivoting When Pop-Ups Are Canceled + 3 Tips For Selling On Etsy

    Play Episode Listen Later Jul 8, 2020 12:53


    Host Bill Zimmerman reflects on his vintage clothing side hustle and how Etsy sales have made up for an absence of pop-up vendor markets. Hear his three tips for making more sales on Etsy, Facebook and other digital marketplaces. ***Visit the Cool School Etsy shop.***For 15% percent off, click this link or use promo code: COOL 15. Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/ Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/

    Hector Guadalupe -- Giving Second Chances & Being Resourceful In Trying Times

    Play Episode Listen Later Jul 1, 2020 29:53


    While serving time in federal prison, Hector Guadalupe found a path to bettering his life: personal training. After his release, he built a business and founded a nonprofit to help formerly incarcerated individuals rebuild their lives by building bodies. Hear his story of self-belief, resourcefulness and advocacy. Learn more about the Centre County Re-Start Seed Fund providing micro-loans to help formerly incarcerated individuals with business ideas. ▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/ Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/

    Erik Foley -- Breaking Down The Triple Bottom Line: Profit + People + Planet

    Play Episode Listen Later Jun 16, 2020 35:28


    Erik Foley, the director of sustainability in Penn State's Smeal College of Business, explains how a more enlightened idea of business success is taking hold and what Penn State is doing to further this sustainable approach. As more brands take a stand for racial justice and express compassion during a pandemic, Erik also discusses how businesses need to back up rhetoric with real action.You can learn more by reading the the Center for the Business of Sustainability's blog, Triple Bottom Lion.▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/ Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/

    Cindy Pasquinelli -- Thinking Big About Human Service With Good Day Cafe

    Play Episode Listen Later Jun 2, 2020 39:50


    CEO Cindy Pasquinelli and her team at the nonprofit Strawberry Fields have taken a entrepreneurial approach to furthering their mission and raising money: a coffee shop. Opened in 2018, Good Day Cafe is staffed by adults with intellectual disabilities and mental health diagnoses. Cindy shares insights gained from decades guiding a nonprofit, and discusses how work can empower the people she serves. This was recorded live as part of Happy Valley LaunchBox's Spring Speaker Series. For information on the virtual Summer Speaker Series, go to https://www.facebook.com/hvlaunchbox/▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/ Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/ Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Keith Ferrazzi -- Crushing The Out-Dated Rules Of Leadership

    Play Episode Listen Later May 19, 2020 26:40


    Rising from Western Pa. to the Ivy League to the C-suite, Keith Ferrazzi has acquired hard-won lessons in networking, mentorship and leadership. He's shared those lessons in the New York Times bestsellers "Who’s Got Your Back" and "Never Eat Alone," and he just released "Leading Without Authority: How the New Power of Co-Elevation Can Break Down Silos, Transform Teams, and Reinvent Collaboration." Ferrazzi is the founder and CEO of Ferrazzi Greenlight, a management consulting and team coaching company. A graduate of Harvard Business School, he rose to become the youngest CMO of a Fortune 500 company during his career at Deloitte, and later became CMO of Starwood Hotels. Hear his journey and hear his advice for being better in office and home life. ▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/ Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/

    David Raymond -- The 1st Phillie Phanatic Helps Your Tap Into The Power Of Fun

    Play Episode Listen Later May 6, 2020 47:39


    Emperor of Fun David Raymond spent 16 years under the green fur of the Phillie Phanatic, gaining insights that would shape his professional life long after his mascot hijinks ended. Now, he helps others use fun to be happier, healthier and more productive. He's the founder of the Mascot Hall of Fame in Whiting, Indiana, and helps teams unleash mascot power with his Raymond Entertainment. From the Philadelphia Flyers' Gritty to the Miami Heat's Burnie, Raymond has made a mark on professional and collegiate sports. In this talk, he teaches you how to embrace the attitude of a mascot -- no heavy, sweaty costume required. ▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/ Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/

    Bob Morgan -- Creating Content With A Higher Purpose

    Play Episode Listen Later Apr 14, 2020 49:08


    Bob Morgan is taking lessons learned from decades of entrepreneurship to now generate content that educates and inspires with his company Talaria Media and nonprofit Pivotal Moments. He's also the Penn State Donald P. Bellisario College of Communications' innovator-in-residence, but you don't have to be on campus to hear his advice on devloping mental wellness, making powerful content and working for yourself.▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/ Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/ Sponsor: Tailgater Taters, “The Original Blue & White Chip”Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Coronavirus’ Impact On Small Businesses Pt. 2: Innovating In Trying Times

    Play Episode Listen Later Apr 7, 2020 11:17


    With coronavirus creating fear, restrictions and new challenges to doing business, small business owners are making major adjustments. Three friends of the show, explain how they’re coping with the disruption: Susan Lopez, Rony's Place Restaurant & Pizzeria Eddie Fisher, Badger & Hound Barber Co.Zack Rackovan, Ardor & Forge▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/ Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/

    Scott Walker & Joe Putnam -- Grabbing Attention, Engaging Fans & Fighting To Save The Spikes

    Play Episode Listen Later Mar 31, 2020 47:16


    Scott Walker and Joe Putnam wear a lot of hats -- of ball caps -- in their roles with the State College Spikes minor league baseball team. That’s especially true now that the respective general manager and director of communications are fighting to keep their team alive. With one of 42 teams in danger of losing major league affiliation, they’re in the midst of a campaign to save the ball club as their 15th season in town nears. Hear about the plan to Save Our Spikes, take a glimpse behind the scenes of minor league sports and learn strategies that keep fans engaged. ▶️ MAKE your podcasting dreams happen with hosting from Buzzsprout.Make sure you always Hear The Hustle: Web: https://www.billzhustle.com/podcast/ Facebook: https://www.facebook.com/HappyValleyHustle/ Twitter: https://twitter.com/billzhustle Instagram: https://www.instagram.com/billzhustle/ LinkedIn: https://www.linkedin.com/in/billfzimmerman/ Sponsor: Tailgater Taters, “The Original Blue & White Chip”

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