Podcast appearances and mentions of eric majchrzak

In this episode, hosts Sarah Dobek Sarah Dobek, Founder and President of Inovautus Consulting, and Gary Thomson, CPA, Founder and Principal of Thomson Consulting, are joined by Eric Majchrzak, CEO/Principal for BeachFleischman, to dive into a pivotal shift in the accounting profession—the rise of non-CPA professionals stepping into leadership roles in public accounting firms. Learn more about how firms are embracing non-CPA leadership to drive transformation as they strive for growth and innovation. Part of a special four-part series highlighting governance, this engaging discussion offers insights into the future of accounting leadership. Be sure to check out the PCPS Governance Toolkit – developed through collaboration by the AICPA & CIMA PCPS team, Inovautus Consulting, and Thomson Consulting – which is designed to help firms of all sizes transform their governance strategies. To find out more about transforming your business model, explore our business model transformation resources at aicpa-cima.com/tybm. You'll also see a link there to all of our previous podcast episodes.  This is a podcast from AICPA & CIMA, together as the Association of International Certified Professional Accountants. To enjoy more conversations from our global community of accounting and finance professionals, explore our network of free shows here. Your feedback and comments welcomed at podcast@aicpa-cima.com    

Strategic thinking, curiosity, and innovation can turn traditional marketing roles into firm leadership opportunities.Gear Up for Growth With Jean CaragherFor CPA TrendlinesIn a special episode of Gear Up For Growth, host Jean Caragher hands the mic to guest facilitator Sarah Dobek, president of Inovautus Consulting, to lead an inspiring conversation about career opportunities in accounting marketing.Joining the panel are four powerhouse leaders whose diverse journeys showcase just how far the profession has evolved:Gear Up for Growth spotlights the best strategies for smart and efficient growth in today's competitive landscape. More Gear Up for Growth here | More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More CPA Trendlines videos and podcasts here Julie Tucek, Marketing Director at Legacy Professionals; Eric Majchrzak, CEO of BeachFleischman; Carrie Steffen, Co-founder and President of The Whetstone Group, Recently announced as the next CEO of the Iowa Society of CPAs; and Jamie Thomas, Principal, Growth and Marketing at BDO USA Together, they offer a behind-the-scenes look at how accounting marketing has transformed from simple communications and event planning to a strategic, growth-driving powerhouse within firms—and where it's heading next.

What We’ve Learned in our Leadership Transition Process, with Marc Fleischman and Eric Majchrzak, BeachFleischman Marc Fleischman: [00:00:00] I would say to the CEOs out there that are going to be transitioning out, don’t be afraid of what the future is going to bring. Embrace it and be open to the ideas of your successor […] The post What We’ve Learned in our Leadership Transition Process, with Marc Fleischman and Eric Majchrzak, BeachFleischman appeared first on Business RadioX ®.

Decision Vision Episode 106: Should We Think Outside the Box for Our Next Chief Executive? – An Interview with Marc Fleischman and Eric Majchrzak, BeachFleischman When choosing a new CEO, should you consider unconventional options? How do you transition the CEO role to a non-founder? Marc Fleischman and Eric Majchrzak are in a management succession […] The post Decision Vision Episode 106: Should We Think Outside the Box for Our Next Chief Executive? – An Interview with Marc Fleischman and Eric Majchrzak, BeachFleischman appeared first on Business RadioX ®.

Samantha Nystrom, content & digital marketing manager, and Eric Majchrzak, shareholder and chief strategy officer at Beach Flesichman talk about the evolving roles those of us in the accounting marketing profession are facing. CPA marketing and, in general, marketing accounting services continues to change, which makes marketing management more complicated. Listen up as Eric shares some great marketing tips and insight partially based on his tenured career in the accounting industry to get you fired up about your marketing 2020 initiative!

“We want to prepare ourselves for disruption,” says Eric Majchrzak, shareholder and chief strategy officer at BeachFleischman. In this episode of Accounting Marketing Doesn’t Suck, join Hugh Duffy as he talks with Eric about what’s ahead for the Top 200 firm – including transitioning from hourly billing to pricing in advance, to digitally and remotely serving clients to focusing on creating new client experience initiatives. Eric Majchrzak Shareholder and chief strategy officer of BeachFleischman Twitter | LinkedIn Eric Majchrzak is a shareholder and chief strategy officer of Arizona-based accounting firm, BeachFleischman, a Top 200 firm in the US. He is responsible for the firm’s overall strategy formulation and execution regarding growth initiatives, business model transformation, market alignment, innovation, service line development, pricing, and firm mergers & acquisitions. Eric is a marketer by trade and has spent most of his career selling and marketing financial and professional services. He has been acknowledged as one of the accounting profession’s pioneers of digital and social media marketing. As an “in-house” accounting firm marketer for the past 15 years, Eric has placed a heavy emphasis of his firm’s resources on content marketing, social media and search engine optimization. As a result, he and his marketing teams over the years have generated millions of dollars in revenue for his firm(s). Prior to BeachFleischman, Eric served as the Director of Marketing for Freed Maxick, a Top 100 firm based in Buffalo NY.   Accounting Marketing Doesn't Suck is produced by Build Your Firm, leaders of marketing for accountants. Questions or Feedback? Email us at podcast@buildyourfirm.com

Capstone Conversation with Eric Majchrzak 2018 Hello, this is Jean Caragher, President of Capstone Marketing. I am delighted to be talking today with Eric Majchrzak, Shareholder and Chief Marketing Officer for BeachFleischman PC, one of Arizona’s largest, locally-owned CPA firms and a Top 200 CPA firm in the United States. At the recent Association for … Continue reading → The post A Capstone Conversation With Eric Majchrzak appeared first on Capstone Marketing.

Hello, this is Jean Caragher, President of Capstone Marketing. I am thrilled to be talking today with my friend, Eric Majchrzak, Shareholder and who was the Chief Marketing Officer at BeachFleischman PC and 2018 AAM Hall of Fame Inductee. BeachFleischman is one of Arizona’s largest locally-owned CPA firms and a top 200 CPA firm in … Continue reading → The post A Capstone Conversation with Eric Majchrzak 2018 appeared first on Capstone Marketing.