Podcasts about incentivization

Subscribe | Transcript | Comment The Episode in 60 Seconds Angus Nelson, Golden Spiral’s Director of Development, and Mark Whitlock, Golden Spiral’s Marketing Manager, are co-hosts of the Studio CMO podcast. This past week, Angus and Mark dug into email marketing analytics following a plummet in open rates. In this episode of Studio CMO, Angus and Mark report on their findings and reveal additional marketing observations they uncovered in their research. The episode delves into: Major changes in email marketing COVID-19’s effect on consumer behavior Incentivization in this new environment How to approach digital ad spend and goal-setting Why you should be “redeeming your commute” Our Hosts Mark Whitlock spends his days telling others about Golden Spiral, a full-service B2B technology marketing agency helping clients realize their marketing potential. He is Golden Spiral’s Marketing Manager and has used words to craft stories and influence others from his days in radio, through his time recruiting partners for non-profits, as a senior acquisitions editor for a major publisher, and as a best-selling author. Mark quotes way too many movies, always has something playing through his AirPods, and enjoys laughing with his wife and children. Angus Nelson, Director of Development at Golden Spiral, is a forward-thinking marketing professional with proven success in brand strategy, innovation, and identifying emerging trends. From Fortune 500 brands to battle-tested startups, he helps leadership teams gain solid ground—solving problems, guiding strategy, and navigating challenges. He’s the host of the "Up In Your Business" podcast and has spoken for brands like Walmart, Whole Foods, BMW, Coca-Cola, and Adobe. Last but not least, Angus is a huge fan of travel, family, a great bourbon or cigar, and the Green Bay Packers. Show Notes Learn how to fortify your marketing infrastructure on the Golden Spiral blog. Daniel Glickman, CMO of Wave.video, thinks of B2B as B2U (Business to User), meaning we should always remember that we are marketing to real people. Daniel is also an expert in creating high-quality video funnels. Learn more in Episode 009 of Studio CMO. ARE WE THE PROBLEM? Hubspot reported a 67% increase in the volume of emails being sent during the COVID-19 pandemic. Golden Spiral’s marketing team decided not to increase or decrease our cadence of emails, but instead to sharpen our existing efforts by focusing on two factors: Repetition: A repeated message matters. The more times someone sees a message, the more likely they’ll remember it. Fundamentals: Practicing the fundamentals is critical. One of those fundamentals is email subject lines. CoSchedule, the social media scheduling tool, offers a free headline analyzer. Check it out here. The verbs in your emails matter, especially in your subject lines. We compiled 756 verbs that will help you avoid cliches and create better CTAs. COVID-19 IS A POWERFUL TECHNOLOGY ACCELERATOR Consumer behavior is changing. Here's how companies are responding: Incentives: if you pay in advance, you’ll receive a discount. Expanding bandwidth: providing more access or features at cheaper levels Innovation: finding new ways to meet customer needs.   COMPANIES ARE INCENTIVIZING HUMAN BEHAVIOR What does incentivization look like in this new environment? How can companies engage customers in a way that really matters to them? Many companies are providing bonuses if consumers behave a certain way. For example, some insurance companies are installing programs into vehicles that monitor whether or not the driver remains within the speed limit, makes complete stops, etc. If the driver meets expectations, he or she receives savings or bonuses. Coming out of the pandemic, B2B leaders may need to consider what kind of reward structure they could provide their customers. IT’S ALL HUMAN TO HUMAN Do B2B and B2C still exist? The people that are engaging in the sales process with your products or services are other humans with challenges and mandates and goals. It’s incumbent upon your company or product to position itself in a way that directly speaks to their pain points. “Let's be honest. You want that deeper human touch. You want to be more human in what you're doing despite the technology around you.” - Mark Whitlock   HOW TO NAVIGATE DIGITAL ADS DURING COVID-19 Spending is down 50% across all channels, clicks are down, and cost per click is down correspondingly. Companies don’t know what to make of it, so digital budgets have been significantly cut. Is that being driven from a budgetary standpoint? Is it being driven because they feel like they’re tone deaf? Mark and Angus revealed their greatest piece of advice during the pandemic: Fortify your marketing infrastructure. Right now, it’s a week-by-week proposition. You should be setting goals for the next 2 weeks at most. Then, watch the trends and respond rationally. Once we come out of this, it’s important not to set a goal for the rest of 2020. Set a goal for one month, maybe two. Then, once again, watch and respond rationally. “Everything is changing rapidly, almost daily. Your paid spend needs to represent that.” - Mark Whitlock WHAT DOES WORKING REMOTE LOOK LIKE FOR YOUR COMPANY? As more and more companies offer a remote work option, will more management and leadership teams begin to recruit talent from anywhere in the world? As mentioned by Rishad Tobaccowala in Studio CMO Episode 003, find out what Automattic does with their distributed workforce to strengthen on- and offline bonds.   REDEEM YOUR COMMUTE If you had a daily commute before the pandemic, what could you do at home to redeem that time before work starts up again? “Keep the M.A.I.N. thing the main thing.” - Angus Nelson Mindset. Allow yourself to see more objectively and creatively in how you approach your customer, your product, and your teams. Improve your leadership, communication, and delegation to help your team have ownership and influence over the future of your company. Attitude. Come from a place of generosity, a place of abundance where all things are possible. Inputs. Find the people that are speaking to your soul and inspiring you. You and your company need intellect, data, and heart in this season to truly connect with your customer. Nurture. We have to make time for ourselves and the things that are important in our families in order to remain effective.

“Education is the biggest opportunity for crypto. Is Blockchain the catalyst that finally causes change?” - Trevor Koverko (click to tweet) Incentivization doesn’t exist in education. The Board of Education is not incentivized to create engaging systems, teachers aren’t incentivized to go above and beyond, and the students themselves aren’t motivated to push their academic progress. Cryptocurrency could change all of this by decentralizing the powers at hand. Suddenly all parties would operate inside an economic exchange that would promote our youth’s intellectual development. On today’s episode of The Bitcoin Crypto Mentor Mastermind show, we are joined by Trevor Koverko, the founder and CEO of Polymath. While Trevor has made a killing in the crypto space, his vision for blockchain technology is far beyond a get-rich-quick scheme. The technology behind Polymath removes the barrier of entry for people to create their own security token. He sees the future of crypto as one where flawed infrastructures like the education system can be solved. And don’t forget! You can also listen to The Bitcoin Crypto Mentor Mastermind Show on Spotify! Click “Follow” and let me know what you think! “To be successful in business/crypto requires being good at 2 things: fundraising and hiring. If you can fundraise, you can hire people to do the shit you’re bad at.” - Trevor Koverko (click to tweet) Points to Keep In Mind To be successful in business/crypto requires being good at 2 things: fundraising and hiring Learn how to fundraise off just a white paper by distilling complex ideas Most HR problems are rooted in keeping the wrong people around Any new adoption environment attracts wackjobs Most of the things that are fixable in our lives are people problems Education is the biggest opportunity for crypto This is because the education system is centralized Exchanges are difficult to run because you’re holding peoples funds (playing custodian) Polymath has reached the limit of Telegram with 50,000 members Try to surround yourself with the humble crypto players Crypto is the new way to gain capital for you to run your business Bitcoin Cash is the Visa to Bitcoin’s gold

01:06 - How do you deal with unexpected requests for your time? INBOX PAUSE 07:57 - How do you find your first few clients? “eBombing” Podcast Appearances Incentivization 19:14 - Having trouble finding clients as a junior developer => going freelance     Open Source Recruiting/Recruiters 28:26 - Is it wise to rely on one big client or many smaller ones? Reinventing your business & creating new offerings Establish savings for job security Picks Zapier/Slack Hack (Eric) IKEA Wireless Chargers (Jonathan) Cell Phone Tripod Adapter (Chuck) NeewerHandheld Video Stabilizer for DV GoPro Mini Cameras (Chuck)