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Linda Bustos is the Founder and Content Creator at Ecom Ideas, a platform dedicated to unveiling the latest UX and technical trends in the e-commerce industry. In her role, she sources and publishes in-depth insights for digital marketers, product managers, and designers, including a comprehensive weekly newsletter. Having served as the Director of Digital Content Strategy at Elastic Path, the VP of eCommerce at CorporateGift.com, and the Founder and eCommerce Consultant at Edgacent, Linda has a wealth of experience in creating compelling online shopping environments. In this episode… eCommerce businesses must juggle multiple trends, new technology integrations, and sales strategies alongside evolving consumer demands and preferences. How can you elevate your online store with creative approaches to drive sales? With deep involvement in various facets of content creation, Linda Bustos understands how to curate shopping experiences for diverse customers. You can leverage interactive digital shopping to allow consumers to view products in multiple settings. For instance, some apparel brands allow customers to select product models based on their unique body types, simulating in-store fitting experiences. Similarly, implementing visual searches to provide alternatives to out-of-stock items mitigates lost sales opportunities and increases customer retention while offering product finder quizzes personalizes the user experience and increases conversion rates. In this episode of the Up Arrow Podcast, William Harris meets with Linda Bustos, the Founder and Content Creator at Ecom Ideas, to talk about e-commerce innovation through strategic website integrations. Linda breaks down the importance of detailed product data, the integration of UX design practices, and the constant evolution required to keep up with industry trends.
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!In this episode, I welcome Linda Bustos, Founder @ Edgacent & Ecom
Linda is an eCommerce consultant and blogger, formerly of the Get Elastic eCommerce blog and eCommerce Illustrated, and has worked with some of the world's most exciting brands on digital experience and conversion optimization. She's currently the Director of Digital Commerce Strategy with Elastic Path. 1) How has COVID-19 impacted online and physical retail experiences? 2) How can businesses best respond to consumer behavior and operational challenges? 3) What are some low-hanging fruit opportunities to close these gaps without massive technical or capital investment? All episodes: eCommerce Growth Show Episode notes: How can eCommerce companies close experience gaps in the "new normal"? Follow Omniconvert on: FacebookTwitterLinkedinYouTube
Never before as your company’s direct to consumer (D2C) channel been more important for building brand awareness and loyalty. Join Elastic Path’s Linda Bustos, Micron Technology’s Rahul Sandil and D2C advisor, and consultant Jeremiah Andrick to learn how to put customers at the center of your ecommerce strategy for a superior online shopping experience and […]
Marketing on Facebook can be a gamechanger for eCommerce companies. But, says eCommerce consultant and blogger Linda Bustos, it can also be a waste of time and money if not done correctly. We talk about how you can leverage all the capabilities Facebook offers to laser target your ideal customers, and why you do have to spend a bit to actually see results.
Today I have an extra special guest on the show, Linda Bustos. When I first got started in ecommerce way back in 2007, Linda’s articles were what got me through the dark periods of my business. She runs the Get Elastic Ecommerce blog which is recognized as one of the top 15 entrepreneur blogs worth reading and a top-50 spot on the AdAge Power 150. She has an incredible breadth of knowledge in ecommerce and I’m excited to have her! What You’ll Learn The primary source of growth for her clients in the past year The latest ecommerce trends. What’s […] The post 285: Linda Bustos On The Latest Trends In Ecommerce appeared first on MyWifeQuitHerJob.com.
It is time to actually optimize your e-commerce mobile user experience. This is not just about making the site work O.K. on mobile, but to make the user experience on your mobile version fantastic. Linda Bustos, the Director of Merchant Strategy at Workarea Commerce Platform shares everything you need to know to up your mobile UX.
Fans of responsive web design (and unicorn makeup) will want to hear Chrissie Webster and Linda Bustos explain how they met the needs of Lime Crime's mobile audience. Read more »
A conversation with Linda Bustos, Director of Merchant Strategy with Workarea Commerce Have you struggled with choosing the right technology for your eCommerce business? Ever wondered how to choose the right platform in this very convoluted landscape of eCommerce technology? While this podcast is not going to give you a hard and fast answer it […] The post Finding Technology Solutions to Supercharge eCommerce Profits appeared first on Custom Ecommerce Web Development.
Marketing Strategies Revealed in this Episode: Top mistakes people make Best tools for conversion optimization Advanced tips & hacks for conversion optimization
Elastic Path director of e-commerce research Linda Bustos talks about checkout process stumbles and the importance of fast page load speed for conversion.
Didn't get all your holiday marketing plans locked in place this summer? Don't panic. You're not alone. We know you've been stretched thin this year, but help for your holiday ecommerce marketing efforts is on the way. On September 30, MarketingExperiments presented a special guest clinic with renowned ecommerce analyst and GetElastic blogger Linda Bustos, where we presented a playbook of test ideas and tactics you can use right away and get back in the race.