E-Commerce Boost

There are endless good answers to the question: Why should I invest in Facebook marketing? - and according to the CTO at BlitzMetrics Dennis Yu, you do not actually have to invest more than 1$ a day to make an impact on the popular social media. In this episode, Dennis Yu lets you in on all his Facebook strategies and tactics so you can use Facebook marketing to drive more sales. Yes, you heard it right: This will be the final episode of E-Commerce Boost. For now. Maybe. Do not get upset, there are more E-Commerce insights for you sincerely from Sleeknote: First of all, you could go back and listen to the E-Commerce Boost episodes you have not heard yet. We are on YouTube too! Check out our channel where we upload new videos with marketing tactics each week. LINK: https://www.youtube.com/channel/UCUTC5YzaNyQwgIRrhqeCsKw Go to our blog: https://sleeknote.com/blog/ If you do not know where to start, read our case study on Harrys, where we spent a MONTH reverse engineering their company so YOU can boost your conversions and up your engagement. LINK: https://sleeknote.com/blog/harrys-marketing

We all know it, cart abandonment is a pain - but with the right emails, you can recover some of your lost shoppers. It is not as easy as it sounds, though. In this episode, you will meet Roland Pokornyik, who is the CEO of EDM designer and chamailion.io, and he shares everything you need to know about creating and sending abandoned cart emails. Definitely worth a listen. Get your hands on this weeks bonus material by sending a screenshot of your 5-star rating of this podcast to jf@sleeknote.com.

Stop making CRO decisions based on your gut feeling! Rely on user research instead! According to Karl Gilis, too many marketers make decisions based on their ideas, not based on facts. And that can cost companies loads of money. In this episode, you will learn how to optimize your site so your visitors move on an completes their purchase rather than leaving by doing user research.

Are you having a hard time reaching out and asking for links? Are you unsure how to find good and bad sites? And what is the best way to reach out? Julie Joyce, the founder of Linkfish Media, shares how her team collects more than 120 links each month with just a small team. Definitely worth a listen. BONUS: Get a massive spreadsheet with growth ideas you need to steal for 2018 by giving this podcast a five-star rating, send a screenshot to me at jf@sleeknote.com - and receive this amazing resource for free in return.

Do you know your customers? If your answer is yes, do you then base that answer on your customer personas and loads of data? Another yes? Then listen in - because you are missing out on an essential aspect: the actual human beings! Hear the founder and Chief Optimizer at Getuplift, Talia Wolf, explain how to conduct successful surveys and how to optimize your site based on those learnings.

It can seem like a scary task reaching out to massive influencers and ask them to collaborate with you - trust us, we know! Luckily Ryan Robinson is an absolute champion when it comes to working with influencers - and in this episode, he will give you a hands-on guide as to how to go about reaching out to those super popular influencers, how to suggest collaborations and nurture the relationship.

In case you have not noticed, Google has become so much more competitive in the past five years. This podcast episode goes in depth with featured snippets, knowledge panels and SEO for E-Commerce, as Pete Meyers from Moz talks about how Google adapts to the fact that humans and technology are changing. The world is changing - and so is Google. Find out how to take advantage of those changes.

Hello, e-tailer! Meet lifecycle marketing! The concept that will completely change how you treat your customers, how you nurture your relationship and how it forces you to think only about the customer journey or customer personas - as they are just building blocks in the bigger picture: lifecycle marketing. Lean back, Philip Storey will take you through how your e-commerce can do lifecycle marketing from a-z. Also, get your hands on this episodes bonus resource - 41 E-Commerce Emails You will Need To Steal. The steps: Give this podcast a 5-star rating on iTunes Send a screenshot of your rating to jf@sleeknote.com That is it!

This episode provides a rare look into the e-commerce crystal ball. Where is the industry heading? What must e-commercers do to not only survive but stay on top of their industry? And what tactics can you implement that will help your e-commerce survive? Hear the e-commerce expert Simon Sanebacks insights here.

According to Daniel Murphy from Drift, the way marketers and e-commerce do sales and marketing is broken. The cure? Conversational Marketing. Imagine if you could connect with every single visitors on your site in real time, identify their needs and pains, help them and in the end: close a sale. With conversational marketing, you can do just that. Learn all about how e-commerce can rock at this in this episode.

The business opportunities on Instagram are huge, and this episode will teach you all the fundamentals of how e-commerce sites can start selling products on Instagram. Giles Thomas from AcquireConvert guides you through all the steps from setting up your account, what content you should go for to how you take your Instagram game to the next level.   You can find more information about Giles Thomas and Instagram selling here: acquireconvert.com wholedesignstudios.com risepro.co

Where is the email marketing world heading? Should you automate more or take a step back and do more personal contact? Can you add a human touch and scale your email marketing efforts? Mike Nelson, one of the masterminds behind Really Good Emails, guides you through the email marketing world right now, so you can stay up to date. You are welcome!

How do you get followers, drive engagement and all in all; grow your business on social media? Jeff Bullas must be one of the ultimate social media experts with over 9 years of experience and 560.000 twitter followers. In this episode he goes over how e-commerce stores can build an audience and build credibility and trust on social media - including how to engage visitors, get their attention and interact with them.

Do not just base your email automation on your customers actions! Chris Davis from Active Campaign is one of the absolute experts in email marketing automation for e-commerce, and in this episode he will teach you how to automate emails, what emails should be automated, what triggers and frequency to go for - and you will also find out if there are some emails, that actually shouldn’t be automated at all. BONUS: Send a screenshot of your 5-star rating of this podcast to jf@sleeknote.com and receive the amazing resource mentioned at the end of the episode for free!

It is time to actually optimize your e-commerce mobile user experience. This is not just about making the site work O.K. on mobile, but to make the user experience on your mobile version fantastic. Linda Bustos, the Director of Merchant Strategy at Workarea Commerce Platform shares everything you need to know to up your mobile UX.

The more you know about your site, the better you can tailor your site and take advantage of the traffic you receive. That is the main point from Zaid Ammari, founder of PPC Masterminds, and in this episode, he will tell you what key Google Analytics reports you probably do not know about - but definitely should. Take your Google Analytics game from meh to yay in no time!

You are probably doing keyword research wrong! In this episode, Tim Soulo from Ahrefs explains how e-commerce can go beyond conventional keyword research - and how you take your keyword research a step further. Find out what data you should not rely on and how you should do keyword research to boost the traffic to your e-commerce site.

The days where good customer service and personalized newsletters were more than enough to give your customers a great experience with your brand are over! It is time to understand the new era of customer engagement - and Brian Solis is the absolute expert in this field. Find out what the new era of brand and customer engagement means for your e-commerce and how you can make your customer experience truly meaningful.

E-commerce companies can actually get free media coverage if they master the art of newsjacking. In this episode, you will get the infinite guide to doing newsjacking by the man who pioneered the term, David Meerman Scott. It is not PR, it is not pure marketing - it is tapping into breaking news stories with clever tailored content that will catch the reporters attention - and it can generate thousands of dollars in revenue if done right.

In this episode, you get conversion rate optimization tips from the ultimate CRO-expert Peep Laja, the principal of CXL Institute. He goes over what types of research you must conduct to find out where to optimize your site, how to run tests, and finally, he shares guidelines on what high-converting pages look like - and tells you what elements you must include. Peep Lajas recommendations, if you want to learn more: https://conversionxl.com/blog/how-to-come-up-with-more-winning-tests-using-data/ https://conversionxl.com/blog/stopping-ab-tests-how-many-conversions-do-i-need/ https://conversionxl.com/research-study/product-image-size-engagement/ https://conversionxl.com/research-study/product-copy-engagement/

Get your brand on the lips of everybody by doing influencer marketing! But how? Peter Steen Litrup, the Marketing Director for PlayStation in the Nordics and Baltics, shares pretty much everything he knows about influencer marketing and shares amazing tactics and great ideas as to how other e-commerce companies can raise brand awareness by working with influencers.

Time to take over Facebook, Twitter, Instagram - and all the other social media out there! Nowadays your potential customers use social media as the modern version of yellow pages - and if you are not present there, you are missing out on business opportunities. Learn how to master social media marketing with the Director of Marketing at Buffer, Kevan Lee. Check out Buffers reply tool here: https://buffer.com/reply/

In this episode, Pam Didner from Relentless Pursuit goes over the countless opportunities of demand generation. Find out how to drive awareness, generate sales and do successful campaigns with demand generation. And what is more: Pam shares what metrics you must go for, what challenges you might face and finally; how to make sure your demand gen strategy keeps working.

Get the best YouTube tactics for e-commerce from Brian Dean! Brian Dean is an absolute pro at making YouTube videos that get thousands of views, countless subscribers, and endless amounts of likes - and all of that benefits his business tremendously. Learn how to set up a studio, whether or not to develop a script, how long the videos should be, and which SEO factors make your videos rank.

In this interview, the angle is a bit different: How to optimize a B2B landing page. In this episode, the co-founder of Unbounce, Oli Gardner explains the 7 step framework that B2B companies can use to optimize their landing page and take it from nay to yay. He also goes over what elements to include and exclude - and you can get his verdict on the highly debated pop-ups, including his best practices. Learn more about the 7 principles of conversion centered design: https://unbounce.com/conversion-centered-design/

Copy is your online sales person. Would you hire a sloppy sales person in your physical store? No. Then why would you online? In this episode, Joanna Wiebe, the co-founder of Copy Hackers and Airstory, shares great insights on creating copy that actually converts - now lets get that sloppy salesperson into gear!

Bill Macaitis is the former CRO and CMO of Slack, where he has really managed to disrupt the market, grow the business to where it is at today all while creating creative, innovative, and straight-up different marketing campaigns - online and offline! Learn from the master and take a different approach to marketing today! Also; Macaitis goes through the key steps of hiring the right employees and setting up a successful marketing team.

Do you know where your customers spend the most money? What makes them tick and what makes them click? No? You are in luck. In this episode, Tracey Wallace, the editor in chief at BigCommerce, goes over 7+ things every e-tailer must know about their customers buyer behavior - and how to tailor your approach to their wants and needs. BONUS: Get our massive spreadsheet with 75+ list building ideas. They are all rated based on difficulty and impact. Give this podcast a 5-star rating and send a screenshot of that to jf@sleeknote.com, and we will send you this amazing resource for free.

It is time to really master your customer journey and prevent customers from churning or turning to a competitor. Brian Carter, the CEO of The Carter Group, guides you through the 7 most important stages of the customer journey and goes into depth with the awareness stage, customer loyalty (which according to Brian might be a myth) and he also teaches you awesome retargeting tactics.

This is the second part of the interview with the founder of Moz, Rand Fishkin. In this episode, Rand continues to debunk more marketing myths that he thinks keep you from being the very best you can be. You will learn how to rank on Google Image search and by doing that generating loads of traffic that no one else is getting, what content marketing opportunities you are missing out on, and which different set of very big and powerful ranking inputs that is emerging on Google Search - among plenty of other rare and incredibly valuable inputs!   Link to his INBOUND 2017 talk, including tools and more tips: https://moz.com/rand/cultural-conditioning-biases-us-make-bad-decisions-lives-work-marketing/

In this episode, Rand Fishkin, the founder of Moz, explains how cultural biases affect marketers - and e-tailers. According to Rand, these biases limit people in the industry and keep us all from being innovative and truly amazing at our jobs. In this part one out of two, Rand explains why investments do not have to be measurable, why all channels do not have to be ROI positive and why marketers have to stop thinking that they are not technical! Time to release yourself from those biases and rethink your marketing approach! Link to his INBOUND 2017 talk, including tools and more tips: https://moz.com/rand/cultural-conditioning-biases-us-make-bad-decisions-lives-work-marketing/

Are you dreading what SEO surprises tomorrow might bring? In this episode, the CEO of VUDU Marketing, Sam McRoberts, will go over the technical aspect of SEO and how you can make sure your e-commerce will keep ranking well - tomorrow AND in the future. He also reveals what SEO mistakes you might be committing right now, that are hurting your business - and how to solve them of course!   Here are his favorite tools to research the past initiatives of Google: SEMrush Sensor: https://www.semrush.com/sensor/ Moz Google Algorithm Change History: https://moz.com/google-algorithm-change Google Webmaster Blog: https://webmasters.googleblog.com/

Ever heard of The Hierarchy of Subscriber Needs? If you have not you definitely must. Chad S. White, the research director of Litmus and author of Email Marketing Rules, explains in depth what the Hierarchy of Subscriber Needs is and how e-tailers can benefit from following the principles. In short, your emails must be respectful, functional, valuable and remarkable. And it is not as easy as it sounds. Hear Chad S. White offer surprising and interesting strategies for reaching out to your subscriber base without ending up as spam.   RATE US ON iTUNES AND GET 153 GROWTH IDEAS TO GROW YOUR BUSINESS TODAY: Send a screenshot of your 5-star ranking to jf@sleeknote.com and receive this amazing resource for free. Link for The State Of Email Deliverability by Litmus: https://litmus.com/lp/state-of-email-deliverability-2017

Case studies for ecommerce companies done right: Find out how marketing strategist Daniel Wallock got 1 million dollars in leads for a client with a budget of only a $100 budget and then, later on, drove $425.000 worth of new opportunities for his own business with only ONE piece of content - a case study! Daniel Wallock dishes up his best tactics on how e-commerce companies can do the same.

This is your chance to learn advanced SEO tactics for e-commerce by the absolute master: Andy Crestodina. This episode contains a guide to outranking your competitors by optimizing your content for search, what you must consider to create great content that will outrank your competitors, and last by definitely not least: find out how to rank for several keywords - also known as semantic SEO.   Article you might find helpful: What to Blog About: 17 Fresh Sources For Blog Topics: https://www.orbitmedia.com/blog/what-to-blog-about/   Andys tools: Ahrefs: https://ahrefs.com/ SEMrush: https://www.semrush.com/ Moz Open Site Explorer: https://moz.com/researchtools/ose/ MozBar: https://moz.com/products/pro/seo-toolbar