Podcasts about make me think

In this month's Aviation Marketing Book Club, we had the absolute pleasure of speaking with Steve Krug, author of Don't Make Me Think—a fan favorite and one of the most practical books on usability out there. This was not only the most expensive book we've featured in our book club this year, but also [...]

In this Checkout episode, we catch up with Pablo Kraus, CEO of ecostore, the sustainable brand that's captured eco-conscious consumers worldwide. Pablo dives into his admiration for Apple's unforgettable in-store experience, the impact that ChatGPT has had on his workflow, and how he keeps his creativity sharp with hands-on side projects. Plus, he shares his go-to book for building customer-centric ecommerce, Don't Make Me Think by Steve Krug, and the value of simple, intuitive design in building trust with customers.Check out our full-length interview with Pablo Kraus here:Sesame Street Meets Sugar Plastics: Pablo Kraus of ecostore reveals 30 Years of Sustainable Innovation | #467About your guest:Pablo Kraus is the CEO of ecostore, a leading environmental brand founded in New Zealand, offering eco-conscious shoppers home, body and baby care products for over 30 years. Available across New Zealand and exporting across the Asia Pacific Region, ecostore has grown to be a brand synonymous with authentic sustainability. In 2021, ecostore became B Corp certified, joining a global network of businesses that meet the highest standards for corporate social responsibility. Pablo was born in Germany but raised in Auckland, New Zealand where he now lives with his wife and two children. About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of the "Uppskill Digital Marketing Podcast," we dive into the game-changing concept of "Don't Make Me Think" from Steve Krug's renowned book on web usability. Why do some websites just feel easy to use while others leave you frustrated? It all comes down to intuitive design and minimizing user effort. Through relatable stories and real-life examples, we explore how simplifying your website can boost engagement, conversions, and overall user satisfaction. If you're a business owner, web designer, or digital marketer, this episode will show you why less thinking leads to more success online. Tune in to learn how to create seamless, no-brainer digital experiences for your users!

In this special episode of Book Overflow, Carl Brown (of the YouTube channel Internet of Bugs) joins Carter and Nathan to share some of his favorite books! Carl is incredibly well read and shares which books have influenced him over his very impressive 35 year career. 00:00 Intro 02:17 How did Internet of Bugs come to be? 06:03 Why still read tech books? 08:32 Mythical Man-Month 14:40 Philosophy of Software Design, TCL/TK, 25:56 Advanced Programming in Unix and TCP/IP Illustrated 32:32 How important is it to be well-versed in Unix? 42:27 Freelance, Business, and Consulting book recommendations 52:57 Lightning Round: Managing your programming career, philosophy, and general advice 01:02:34 Final Thoughts -- Books Mentioned in this Episode -- Note: As an Amazon Associate, we earn from qualifying purchases. ---------------------------------------------------------- App Accomplished: Strategies for App Development Success 1st Edition, Kindle Edition by Carl Brown https://amzn.to/473mG9C (paid link) Mythical Man-Month, The: Essays on Software Engineering, Anniversary Edition Anniversary Edition by Frederick Brooks Jr. https://amzn.to/3XnDhlm (paid link) A Philosophy of Software Design, 2nd Edition by John Ousterhout https://amzn.to/473OISA (paid link) Tcl and the Tk Toolkit 1st Edition by John K. Ousterhout https://amzn.to/3X7sdHX (paid link) Advanced Programming in the Unix Environment by W. Richard Stevens https://amzn.to/477PayZ (paid link) TCP/IP Illustrated, Vol. 1: The Protocols by W. Richard Stevens https://amzn.to/3T6ZFgo (paid link) {Carl says Volumes 2 and 3 are great, too} Sun Performance and Tuning: Java and the Internet (2nd Edition) Subsequent Edition by Adrian Cockcroft, Richard Pettit https://amzn.to/3Xkczdt (paid link) Free Agent Nation: How America's New Independent Workers Are Transforming the Way We Live by Daniel H. Pink https://amzn.to/47mhDBD (paid link) The Computer Consultant's Guide: Real-Life Strategies for Building a Successful Consulting Career 2nd Edition by Janet Ruhl https://amzn.to/3T9IT0d (paid link) Getting Started in Consulting by Alan Weiss https://amzn.to/3T7INpY (paid link) The Pragmatic Programmer: From Journeyman to Master by Andrew Hunt and David Thomas https://amzn.to/3T6lvk9 (paid link) The Pragmatic Programmer: 20th Anniversary Edition, 2nd Edition: Your Journey to Mastery by David Thomas, Andrew Hunt, et al. https://amzn.to/3TafdQp (paid link) My Job Went to India (and All I Got Was This Lousy Book): 52 Ways to Save Your Job (Pragmatic Programmers) 1st Edition by Chad Fowler https://amzn.to/3T8ubGu (paid link) Programming Perl by Tom Christiansen, Randal L. Schwartz, et al. https://amzn.to/4g32KYy (paid link) Speed Reading: Third Edition by Tony Buzan https://amzn.to/3X7qCla (paid link) The 7 Habits of Highly Effective People: 30th Anniversary Edition (The Covey Habits Series) by Stephen R. Covey , Jim Collins, et al. https://amzn.to/4geWVYm (paid link) Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) by Steve Krug | Dec 24, 2013 https://amzn.to/3X1RRxD (paid link) Database in Depth: Relational Theory for Practitioners by C. J. Date | May 15, 2005 https://amzn.to/3z055D4 (paid link) Joe Celko's SQL for Smarties: Advanced SQL Programming by Joe Celko | Dec 16, 2014 https://amzn.to/4geWYn0 (paid link) Problem Frames and Methods: Analysing and Structuring Software Development Problems Paperback – January 1, 2001 by Michael A. Jackson https://amzn.to/4g6sdjO (paid link) Learning to Classify Text Using Support Vector Machines 2nd Edition by Thorsten Joachims https://amzn.to/3ACf95y (paid link) Driving Technical Change: Why People On Your Team Don't Act On Good Ideas, and How to Convince Them They Should by Terrence Ryan | Dec 28, 2010 https://amzn.to/3MoUpRC (paid link) Understanding Deep Learning by Simon J.D. Prince https://amzn.to/3TafqTH (paid link) As an Amazon Associate, we earn from qualifying purchases.

KEEPERS KWOTABLES: “I'm cautiously optimistic.” / “Full-blown Ultron.” / “It was equally as stupid.” / “We made a Jookiee!” / “He went into the water dong first!” / “It's hacky and it's bitchy.” / “His very soul…that was the price he paid.” / “I don't think I enjoy anything anymore.” / “The Tarkin robitt.” / […]

Giant Robots On Tour Hosts Sami Birnbaum and Jared Turner introduce Sheng-Hung Lee, a designer, PhD researcher at MIT AgeLab, and board director at the Industrial Designers Society of America. Sheng-Hung shares his journey into design and engineering, emphasizing the importance of interpreting signals in design and the evolving role of designers from problem-solvers to culture shapers. He discusses how designers must now consider broader, systematic issues such as climate change and aging. Sheng-Hung explains that design is a teachable and essential life skill, highlighting the significance of personal experiences and failures in learning design. He elaborates on the concept of signals, explaining that they represent different perspectives and interpretations in design, which are crucial in addressing complex problems. The conversation shifts to practical design applications and Sheng-Hung's work in smart homes for aging populations. He discusses the integration of various smart systems and the importance of designing for different life stages rather than specific age groups. Jared and Sami also engage Sheng-Hung in discussing the worst and best-designed products, where Sheng-Hung mentions his initial skepticism but eventual appreciation for facial recognition technology. MIT AgeLab (https://agelab.mit.edu/) Industrial Designers Society of America (https://www.idsa.org/) Follow Sheng-Hung Lee on LinkedIn (https://www.linkedin.com/in/shenghunglee/). Visit his website: shenghunglee.com (https://www.shenghunglee.com/). Follow thoughtbot on X (https://twitter.com/thoughtbot) or LinkedIn (https://www.linkedin.com/company/150727/). Transcript:  SAMI: Hello again, and this is The Giant Robots Smashing Into Other Giant Robots podcast, the Giant Robots On Tour Series coming to you from Europe, West Asia, and Africa, where we explore the design, development, and business of great products. I'm your host, Sami Birnbaum. JARED: And I'm your other host, Jared Turner. SAMI: If you are wondering, which you might have been for a while now, where are Will or Victoria, well, make sure you find one of our previous podcasts where we introduce the Giant Robots on Tour Series, and you'll understand why you're hearing myself and Jared a little bit more frequently than before. In that podcast, we throw random icebreakers at each other, and we find out that Svenja does not like online banking. And if you haven't listened to our previous podcast with our guest, Ishani, check that out as quick as you can and find out why AI is compared to babies. Joining us today is Sheng-Hung Lee, a Designer and PhD Researcher at MIT AgeLab and Board Director at the Industrial Designers Society of America. Sheng-Hung, I'm going to level with you. I've done my research. I've done my due diligence on the guests that we have on this podcast, and I'm exhausted. SHENG-HUNG: [laughs] SAMI: I've looked through your own website, and I've read as much as I can find about you. And between education, experience, awards, scholarships, there is an incredible amount of things that you're involved in that you get up to. And it really wasn't good for my own self-esteem just to see how much you have going on. SHENG-HUNG: [laughs] SAMI: Jared, a question for you first. Bear in mind, the only thing I've ever been awarded is my own driving license. So, our guest, Sheng-Hung, how many awards do you think he has currently listed on his website? Give a guess. JARED: Oh gosh, I remember looking at the page, and I remember having to scroll. SAMI: [laughs] Yeah, you had to scroll. JARED: Let's pick 33. SAMI: 33. Do you know what? It's not even close. Okay, he's nearly double that. So, he's up at 60 awards that are currently listed. So, we're talking about a guest that you guys do not want to miss. And you want to make sure that you get into this conversation. I always like to go back to the start with my guests. So, everyone has a story. And I'm interested, Sheng-Hung, in your journey and what led you into the world of design and engineering. SHENG-HUNG: My personal definition of design is, like, decoding signals. So, everything in our lives, like, we have different types of signals. How do we interpret the signal? How do we, like, understand, or perceive different types of signals in our lives? And I feel design is more like...not just creation. It is creation, for sure, but also about curation. I feel like, for me, problem-solving or, like, problem-defining is really interesting. And especially you mentioned, like, my very early stage as a designer, the reason I submitted my work to get an award is because I want to show my problem-solving skill. And I realize nowadays, like, the problem is too complicated. It's not just about solving problems, right? I mean, I feel design is more bigger than that, especially now most of the problems are systematic and complex. Climate change, right? Like, you think about aging, and you think about all this, like, sustainable issues. I feel like designers, like, for me, starting from problem solver, as engineer, and now more I've become like a translator, curator, or even, like, a culture shaper. How do you shape the culture you want, right? Especially now, like, AI it's just, like...that really let me rethink about my role as designer, you know, because everyone can have tons of ideas, but the truth is, like, we have so many ideas, but do you know what good taste is about? Do you know what the good qualities of life's about? So, you have to have some personal experiences to really help people to understand or curate the vision in the future. SAMI: That's really interesting. I struggle to dress my kids in the morning from a design perspective, right? I don't get colors, and I don't understand necessarily how they match and how to get things working. In fact, sometimes I'll dress my kids only to find that my wife has redressed the kids. Things are that bad at home. Do you think then design is something which can be taught, or is it something, like, innate? Is it something, in your own experiences, that it's kind of part of your nature? So, you see the world differently to someone like myself or Jared sees the world. Or could that be something which we could pick up on, you know, and learn about? SHENG-HUNG: Yeah, I definitely think design can be teachable. It's skillable. And I feel like, yeah, people talk about this is, like, a hardcore skill. It's a soft skill. No, I think design is a life skill. It's a human skill. So, that includes like, for example, like, yeah, how do you choose the color? How do you choose the clothes for kids? But also about, like, how do you celebrate the quality of lives, right? How do you, like, have better, like, qualities? And I feel like, I don't know, life skill means, like, team building, creative leadership, knows people, listening to people. And, for me, that's part of design because you're decoding different signals. You understand your life. You perceive different types of noises. Or how do you resonate with other people? And that's a life skill, I think. And I also feel most of the design skills I learned is actually not from school. It's from, like, personal life failure [laughs]. SAMI: That's really interesting. I just want to jump in because I don't know if I fully understand what you mean by signals. Can you just elaborate on that a little bit more? And then, I will bring you back up on personal failures. SHENG-HUNG: Signal is like different ways of seeing things, right? So, for example, like, if I go to wait in line for a free bagel, right? You share this with your friends. What I see is it's a free bagel. But what my friends see is like, oh, probably, like, I don't need to wait in line and so many challenges. You know, I have to, like, oh, why should I get this? But I see very clearly I want a free bagel. So, these are different. It's the same thing but different message mixed up, right? And then, for me, I see design, like, it happens every day. It's a life skill. For example, like, I saw the challenges, but what if we think another perspective to rethink about what kind of challenge [inaudible 06:38] or reframe the right questions, right? And all this, like, mixed all together, it feels like it's not just about drawing beautiful sketches or rendering sexy, you know, ideas. It's all about, like, how do you frame these challenges? How do you look at this? Can you see the question from social aspect, from cultural aspect, or you just see this as a solution-driven approach? JARED: In some cases, I feel, there is an element of subjectivity to the designs, but then we also want to measure the success of a design. Do you have any tips for, like, how you go about putting numbers to what defines success for a particular design? SHENG-HUNG: This is such a great question, especially now my research focus is really on services, you know, service design, experience design. Like, how do you quantify this, right? For example, three of us we go to the restaurant, and I feel it's really, really great restaurant. And probably some people feel no, that's not really great. And then, how do we quantify this, right? And then, I feel it's sometimes, like, really by personal preferences. It's hard to measure. Maybe there will be some sort of, like, a principle direction or criteria we can follow, so, for example, service quality metrics or something, like, based on people's life experiences. I feel it's hard to measure, especially now the design challenge the question it's really complicated. Some people talk about demographic. How do you, like, [inaudible 08:09] design? Like, for example, a participant design process, right? Or, like, inclusiveness. People talk about equity, power, power dynamic. And I think it's less of a measure or quantify. It's more about do you show your respect? Can we be more inclusive in this process? Can we really engage or integrate multiple voices in this design process? And I feel like that kind of shows the flexibility, also, the real flexibility of the design, not just that, oh, we look for one single solution. Because, most of the time, we actually want to design for a solution, but, actually, I feel now the shift is from we try to build the condition to let people land on this condition and solve the problem. So, in the end, we'll be like, yeah, we landed here, and we can solve the problem together collectively. So, something I feel a little bit different, but that's a great question. It's open-ended. Yeah. JARED: Yeah. Thank you. There's a lot to think about there. I want to bring it back to failure because this is something I think about a lot in terms of teaching and learning from history versus learning from your own failure. We have, like, thousands of years of history of failure. You think we have made all the mistakes already, and, oh, it should be easy, right? All we need to do is teach all of the young generation about all of this failure, and then they'll remember not to do it. But in reality, it doesn't really work that way. I find the strength of the argument is oftentimes weak compared to failing yourself and really deeply learning that lesson. I'm curious about your thoughts on that. And then, I'm also curious to hear about some of your, let's call them, best failures. SHENG-HUNG: I personally feel like people fail. They fail forward, not backward. So, even if you fail, you move a little bit. It depends on how crazy, right, and how fast you fail. It's an iterative process. The reason I say learning from failure because from traditional Asian family, Asian students, right? Probably in the past, I would say I raised my hand. I want to learn, or I ask senior people. I want to learn. But, actually, more than that, it says, "I want to experience. I want to be part of it," right? So, you're not becoming the manager because you learn to become a...no, you're in that position, and you learn to be a manager. So, I learned that mindset when I worked at IDEO. And one of the senior design directors told me, "No, you should say, 'I want to experience.'" So, that means that you have fully immersed experiences. And one of the best examples for me is that the first two years I worked at IDEO and IDEO Asia, supporting projects in Tokyo, Shanghai, Singapore offices, and sometimes European, like, office work; the first two years, my confidence almost collapsed. I have to collect my confidence. It's so hard because I'm eager to learn so many things. I didn't beat myself. And then, after two years, I met an amazing, like, design mentor. And I started the things I'm good at as product designer, a tangible designer. I start as product-focused and thinking about whole design process. And then, I start to collect my confidence. And I realized every single project at IDEO or in my life it's a vehicle, you know. And then, you always connect the dots when you're looking backwards. And you realize, oh, this is failure. Let me know what do you mean by client management? What do you mean by, like, teamworking? Because everyone is from so diverse background. And everyone says, "I'm a designer," but they have different interpretation. And how do you communicate it, right? And how do you keep the conversation transparent and also effective, and how do you empower people? And I feel because of that connect the dots process, also, all the things I want to learn, I want to experience it really helps me to grow at the third year or second year in IDEO. And that really makes me think about, oh, wow, I didn't know. I failed completely. And that's really healthy, for me, because you become very strong. At some point, I started to realize, oh, what do you mean by...what does it mean by design consultancy business? What we can sell. Where's our capacity, our limitation? You know, other than just, oh, everything's, like, imaginative conceptual. I kind of know what happened, and I know the boundary. And I know how can I empower people and also the client. SAMI: Yeah, embracing failure is a real strength. At thoughtbot, we kind of...if we're developing products and we're, let's say, designing or coding, whether websites or applications, we have this concept of failing fast. So, the faster you can fail, the quicker you can iterate towards the right solution. And that's something which is difficult to embrace because the first time you do it, I want this to be perfect, and I want to build it in the way that it works. But, actually, you'll spend a lot of time trying to get towards that perfection, and it's much better to ship faster, fail faster, and then get towards the solution. I noticed as well that...well, I read that the one thing you've been recently working on is designed for the aging population, so more specifically, smart homes for the aging populations. Shout out to my parents if they're looking for a smart home. Sorry, mom and dad. SHENG-HUNG: [laughs] SAMI: I've always found, especially my generation, so I'm about...I'm not about; I am 32 years [chuckles] old. So yeah, there's always been, like, a big gap between kind of my generation, the way we've engaged with technology products, the way my parents' generation have been able to. And I imagine a future where my kids are running around in VR headsets, and I'm still, you know, using a basic laptop. I would love to know more about your work kind of in this area and designing for a different sector of the population. SHENG-HUNG: My master thesis and my master project is focused on redesigning, like, smart footwear for aging population, and then that's part of the smart home ecosystem. And I was actually impressed and surprised. It's like most of the sponsors or clients we talk about, like, people [inaudible 14:38] to think about just the product level, so smart like [inaudible 14:43], smart like a door, or smart like, you know, like a bed or a smart, like, alarm clock. People start to think about how can we integrate all this system together? Because, like, for example, if you bought Amazon, you know, versus Apple and all these different devices, the platform is really a problem because the products cannot communicate with each other. And we want to make sure all the products can communicate and support you, or, like, they can at least receive your data or information to give the appropriate response. So, the smart home project starts to think about from ideas to become more like platform integration. IKEA is the best example, right? Like, I think two years ago, they talk about, yeah, they launched their first app, right? Everything is, yeah, it seems like, oh, what's the big deal about this, right? No, but you think of this from the intention perspective to actually connect the whole system together because they want to make sure their internal designer, developer they really can think through their own internal system to make sure everything's connected, interconnected, not just, oh, you do a part of this. We sell this to a certain Asian, and it didn't really connect. So, I feel like when we designed it, it's really from the system perspective to talk about a smart home. And then, regarding of, like, design across [inaudible 16:04] generation, that's really important, actually, because especially now I'm focused on design for retirement. And I shifted to design for longevity. And then, the cool thing about this is, like, we think about our life in terms of age, but, actually, now we need to think about our life in terms of different life stages, different lifestyle. The book called "Stage (Not Age)", means, like, now we cannot even describe people above 100 years old or 85 years. So, we call them future hood, right? So, like, different life stages. And I feel like that really impacts, as designers, the way we design products or interfaces, right? And it has to evolve with people. When you say, for example, if we have, like, a smart, like, a robot in our home, they have to know your personal routine. And you kind of grow, right? For example, oh, I get older. I move slower, or my mobility is different, and it changes. How does that mean to our product or our smart services? And I feel like across different generations, it's really thinking about design for different people in different life stages. And that's really important, not just about financial planning or about your future education, family, community, right? Now people are probably thinking about aging in place. My parents just bought a second home. They're thinking about retirement life. And so, these are things that really impact all aspects of life. And I feel like the idea of one solution for all the era is kind of over because we have to think about not just one solution, multiple solution tailor-made for multiple different people in different life stages. MID-ROLL AD: Are you an entrepreneur or start-up founder looking to gain confidence in the way forward for your idea? At thoughtbot, we know you're tight on time and investment, which is why we've created targeted 1-hour remote workshops to help you develop a concrete plan for your product's next steps. Over four interactive sessions, we work with you on research, product design sprint, critical path, and presentation prep so that you and your team are better equipped with the skills and knowledge for success. Find out how we can help you move the needle at: tbot.io/entrepreneurs. JARED: And, Sheng-Hung, in one of your articles that I was reading about design for longevity, you sort of say that design for aging isn't just about designing for older people, but rather, I think one of your colleagues asked this question, which I really liked, which is, how can inclusive methods build elegant design solutions that work for all? And I find that a really aspirational goal. But one of the things, say, at thoughtbot, when they're building a product, so we often talk about targeting a specific niche or a specific user base because then we can really optimize for them. And so, you're designing something that's elegant, and that works for all. It doesn't sound very easy. It sounds like a good challenge. And I'm curious about how do you go about that, and do you have any examples you can you can share? SHENG-HUNG: Design for all elegantly also seamlessly. Optimize everyone's needs or, like, design process. I feel...because my topic is focused on financial planning, right? And I think about everyone's income level is different. Their investable income asset is also different. We have a different situation, right? Our family issue, the healthcare condition is also different. And I feel like that, also, if we look at this question, we should think about, okay, how do we define design for all, right? Is it universal design, or is it inclusive design? I think there are definitely some, like, basic or fundamental, like, foundation or criteria we need to meet. Like, for example, human-centered, right? Or, like, we think about accessibility for certain technology. What's the threshold for a certain way of use the technology or product? That could be, like, a universal or, like, basic. Like I said, people's life stages are so different. And can we really make sure our product or interfaces is always dynamic, always change? Design for transformation, right? And I feel the ideas of changing is kind of scaring for most people. Because you don't want to, like, you woke up, and you realize your iPhone just update the whole interfaces, and you suddenly don't know how to use it [laughs]. It changed too dramatically. What I mean by change is like, it's a gradual integration process. And I feel that's kind of beautiful. Like, for example, the way I use my bicycle, the biking, right? They can ultimately adjust my speed, recharging, or understand my personal preferences. That could be something I think is powerful for future for providing the right solution, yeah. But also, it's a benefit of this, but also, there's downsides. Like, maybe because of that, we all live our own personal bubbles pretty well, right? Like, oh, yeah, yeah, I read a newspaper. No, you read the newspaper that I curated for you. So, somehow, the information started different [laughs]. So, there's a gap, but I don't know. It's very cool. It's very great, great question. I think there's still...I don't have the exact same answer, but I feel that could be potential for now. Yeah. JARED: Yeah, I really like that. So, it's not just a one-size-fits-all-all, but, like, it's a sort of an elegant transformation over the course of someone's life. We've discussed a few different things like design for longevity. You touched on there, as we were speaking, human-centered design. I know you've made a distinction of humanity-centered design as well, and there's also life-centered design. I wonder if you could give us and our listeners a little rapid-fire explainer of each of them. SHENG-HUNG: Like, when we talk about human-centered design, right? Like, it's, like, a buzzword. And everyone talks about HCD, and most people think, oh, if you got a post-it note, you're, like, a HCD designer. No, like, what does that mean, right [laughs]? It's very cliché. And they're like, oh, yeah, all these, like, HCD designers bring the post-it notes with Sharpies and go to facilitate tons of workshops, and they sit and know people. And I feel it's more than that, right? Human-centered is really, like, put yourself, designers, in the shoes of clients, users, customers, and participants to know their needs, their desire and address their pain point. And I think for human-centered design like Don Norman said in his latest book, it's not just about design as a discipline. It also covers, like, politics, covers, like, ethical issue, culture. It's broader. And, for me, the simplest version is, like, you design with care. You design with human temperature. We create technology with human temperature. That means that we're now for this technology to [inaudible 23:13] technology. We know why we need that technology. So, for example, if you provide the, like, the cell phone to the developing countries, you probably don't want to send, like, the latest cell phone. You want to send them, like, the adequate technology. What I mean by that is like, it's very, like, stereotype, but I'm trying to explain the idea is like, oh, Nokia could be a great option at this point, for example. You can communicate. You don't need, like, crazy, like, AR VR function. You at least can communicate. So, it's adequate. I think that kind of lens is, like, you think about the culture, the needs, economic, social status. And then, you can start to move on and upgrade the devices. And I feel like life-centered is even broader. It's like, can you design something to the lens of cats, your pets, your animals? So, it's really like, it's really...it sounds a little bit like a speculative design. But the truth is, like, we can shift our perspective to different kinds of species, cross-species, not just focus on human, because everything we design definitely starts from also for a human being. But now life-centered is like, it's longer, broader. And then, for me, it also means like, we just talk about life-centered. It's like, really think through all different stages of life, not just, like, focus on one single age or a single stage, too specific, too narrow. It's, like, broader. So, when we talk about life-centered design, LCD, we really think about a lot of different systems, framework. What's the model we can follow? You know, so we're also thinking about policy, about power dynamic, government, ethical issues. So, this, I think, like, it's broader, and it's really large. Sometimes it's pretty vague, for sure. We have to use some cases or really think about in different contexts. Context is really important, designed for different contextual knowledges and needs. SAMI: Yeah, I think that is actually a really helpful understanding. Myself I don't know anything about those concepts, so to kind of get that theoretical understanding and explanation from yourself is really helpful. In a more practical sense, I have a question, which is a very selfish question. The reason it's a selfish question is because I want to know what do you think? When you look at the world through your designer lenses, what do you think is the worst-designed product you've ever seen or come across? And I think I know the answer to this. I think there is a right answer. While you have a think, I'll share my answer. I don't know if you have this because you said you're based in Boston at the moment. And I'm showing you because we're on camera, but I will describe it to the listeners as well is what they've done with bottles now is when you open, like, a Coke bottle, for example, all other beverages are available...Coke, if you want to sponsor us [laughter], we're happy just to mention you. When you take the bottle cap off, it's now connected to the top of the bottle. So, someone has decided...now, I understand the reason behind it. They're saying that it's for recycling. So, when you throw your bottle away, make sure the cap goes with the bottle. But someone has sat there, and they've designed the bottles. So, when you take off the cap, it's still connected to the top of the bottle. And countless times, I'm either pouring into a cup or pouring into my mouth. And that cap is getting in the way. So, the liquid kind of goes into that cap, and it spills on me, or it spills on the table. This is an absolute design failure, a catastrophe in my eyes. That's my worst design that I've come across in real life. Do you have anything you can think of that you look at, and you're like, who designed this? SHENG-HUNG: This is such a great example because I did have similar experiences when I went to Milan Design Week last year. All the plastic bottle is, like, connected. The cap connects with the bottle. And I didn't know that it's on purpose at the very beginning. I thought, how come it's, like, connected? I want to take it out because it's easier for me to drink. And I realized it's not just this one; all of them is the same [laughs]. Yeah, that's a great example. I think, for me, design for failure adapter, for example, you know, adapter, like dongle, right? Like, we have so many different...this guy HDMI cable, the cable for iPhone, and the magnet for my Apple MacBook Pro. That's painful because you try to find, like, when you go to, like, a talk or a speech or try to present something, I think, for me, the easiest way is, like, AirPlay, right, Wi-Fi or Bluetooth to connect to the projector. But in reality, you always need this HDMI cable. And this guy connects with my Mac. There's some problem. It depends on...now I always bring my adapter with me. It's just like, we have that [inaudible 28:04] like, you know, it almost, like, very frequently, if we're meeting, you have to show your screen. How can we design less physical but it's user-friendly, right? People use Mac. People use Apple, use, like, Microsoft. How do you design something like a universal adaptable to everyones, just sharing screen? This is what I need. So, I think this could be one bad design, I think, at this moment [laughs]. SAMI: Yeah, that's a great example as well, and so frustrating. And I wonder if it's, like, a money-making scheme, you know, everyone has their own chargers. And that's a way kind of they make some income as well on the side. Jared, what have you seen in the world? What's your pet peeve? What really grinds your gears? JARED: This was easy for me. It came to me straight away. Any door that has a handle that you can wrap your hand around which signifies it should be pulled that is push. It's just, I mean, what is going on there? It drives me bonkers. SHENG-HUNG: [laughs] SAMI: That is brilliant. I think it's only fair if we flip the question, right? And then, we say, what's the best thing you've seen designed, right? There must be something out there where you've gone, "Oh, that is so useful. That makes so much sense. Why haven't we done that until now?" And have you kind of...I guess this is for Sheng-Hung, like, have you got any inspiration from that sort of thing? SHENG-HUNG: I have to be honest. Like, I really feel like in the past, I'm kind of scared about, like, use your face to unlock your phone. But the more I use it, I feel like, oh my God, this is so convenient. You just look at it. I know it's a bit scary because they have all your biometric data information. I know even you protect under the regular law, but still, I feel like, yeah, it's so seamless connected. And I feel maybe the better answer is like, I feel a great design is, like, to reduce the friction between the transition of devices by devices, right? So, for me, I mean, so interface by interface. So, when I share the data on my phone, what does that mean? From phone to my computer or phone to other people, right? All the different interfaces changing. The less friction, the better. I feel seamless connected. So, you know, AirDrop, super convenient, photos, videos with people, Mac users. But what does that mean for, like, Windows users, right? And so, every platform has their own, like, spec, or criteria. And I feel if the user can feel the seamless friction between these interfaces, for me, that could be a great design solution. JARED: I love that answer. And I love that description of reducing friction. It reminds me a little bit of, I think, my favorite book on UX is by Steve Krug, which is "Don't Make Me Think." And it's just all about doing the simplest thing, reducing confusion, overcoming objections, and reducing friction. So, I really love that. I do have an answer for this one as well. It's a little bit selfish or focused on my own life. So, I have a dog. She's a Welsh Terrier called Rosie. She's just turned one. Whenever we used to go out, you've got to take water for her if it's a hot day. I always used to take a bottle, whether you could unscrew the top or not, I'm not sure, Sami, and, like, a little bowl to put that in, or you use your hands. And, invariably, she's not going to drink all of the water, so you've got waste. You throw that out. The bag gets wet, all of that. Someone has designed this really cool bottle where the top is actually the bowl. It's an all-in-one. And you press a button; the water goes into the bowl. She drinks. Whatever's left, you press the button again, turn it upright. And the water just flows back in into the rest of the bottle. It's such a simple thing. But, like you say, it just reduces that friction. Anytime a problem no longer exists, manual to automatic cars, fight me, I'm all for it. Well, that's a problem solved. That's less friction. That's beauty in the world. SAMI: Yeah, I think it's amazing. When you think about these examples, it really brings out how much of an impact design has. So, you can have the best product in the world, but if you don't get that frictionless design, or you don't get that design that's going to really bring that improvement, it's going to be difficult to make that product a success. And I think there's some, like, when I think about leaders and innovators in this kind of space, so I know you already mentioned IKEA and I think of Apple. And I don't know the answer to this, and maybe our listeners also wonder, like, how do these companies...they seem to keep getting it right. No matter what happens, they seem to set the trends, and they get their design spot-on, and they innovate in that space. How are they so successful in their design? SHENG-HUNG: I think a recent example is like, you know, like, Apple just recently launched the Vision Pro, right? The XR, the goggles. And put the demo time 30 minutes to get in-store experiences. You're booking the demo time with them, the 30 minutes. For me, I wrote an article about it. It is less about the goggle itself. It is about the whole experiences. The time you enter the store, right, and then you're waiting there, who guiding you? The Genius Bar people guiding you. You sit down. You have the prescription and your glasses that get measured, scan the QR code, and find the match [inaudible 33:35] pair of goggles that fit your [inaudible 33:37] of your face. And they put it on. They sit on the side, use the iPad to guiding you, and tell personal experiences or stories. These companies are very design-driven, vision-driven company. They really think about the whole experiences of users, right? And, for me, it's too pricey, for me, the product, obviously, right now. But I have very delightful, positive experiences because of that 30-minute demo. So, I kind of plant the seeds in my heart. Oh, if the second generation or something have discount, I would definitely want to get one for myself. Not really because...it's a great design for sure, but also, the impression I have. And I feel that really, really, like, make a difference, right? It's tiny. It's very subtle. They can, "No, we don't have, like, demo experiences." They can just purely sell the product. But I think they sell something bigger than just product. Branding user experiences, delightful experiences. And I can really feel that, and that's really powerful in the end. JARED: Do you think that that sort of level of design is limited to the companies that can afford it like the big names? Like, obviously, there is a cost dedicated to having the time and to putting the resources to that. Is it always just going to be the big players, or are there things we can do to democratize that availability for the startups, for the SMEs? SHENG-HUNG: I actually think it's about a company's culture. So, another example I would love to share is, like, when we did, like, an inspiration trip in Tokyo, and there's a very famous, like, chain bookstore called Tsutaya bookstore or Tsutaya electrics. So, to my surprise, like, yeah, it's a big bookstore, and we probably think bookstore selling books. No, they're actually selling a lifestyle. So, for example, like, if I want to buy the book around how to use a camera, right, the way they curate it, it's like, yeah, we do have the books around camera, but also, we'll put the real camera, like, near the book. So, they curate the whole experiences. You flip the book. Oh, this is so cool. Thanks, I want to try it. You probably, in the end, you got both. So, very interesting and also very human-centered, like, retail experiences. Why did I say culture? Because when I entered the store, I asked for one book I was looking for. The staff came to me, and she bring two books to me. One is the book I want, unpack. And one is the book...it's the same book, but without the plastic cover. It's brand new. And why she brought two books to me because if I want to buy this book, I not only read inside, but also, I can just get the new one with me to check out. And this is so subtle, right? Because they're not just bringing you, like, the sample. They also bring the final product with you. So, I feel that kind of culture is, like, very strong, customer-centered, think about your needs, think about your next step. So, they kind of plan ahead, and this is so strong message to me. Oh my God, this is such a great design culture, or at least a human-centered culture to think about my needs, my decision-making process. So, I feel connected with that, and I feel like, yes, they have money, but also, like, they really cultivate that culture within the...not just...they also send a message to their customers. SAMI: I feel like, Sheng-Hung, we could speak to you for hours. I mean, you are opening my world and my eyes to a different world of design. I've got one final question for you before we wrap up that I wanted to cover. I've seen from your website, like, you've personally designed products. So, out of all the products you've either designed yourself or you've been involved with, what would you say, and could you describe for us your favorite product that you've designed yourself? SHENG-HUNG: I think my favorite product is, like, I help and re-design, like, Shanghai Library Innovation Space that, for me, is OMG. Oh my God. It's crazy. Like, one single team, my side project and collaborate with the full staff, librarian, the leadership team. What is powerful is, like, library for them in Shanghai, it's a local hub to connect the community and also to teach, to learn for the younger generation how to use the space. For sure, most people use that space for, like, self-studying, you know, activity and all this stuff. But, for me, like, it's so impactful because every single change that means a lot of impact because it's a public space. And also, it's really, really powerful. Like, you think about the decision-making process. You have to think about feasibility, viability, and also desirability, all things to connect together. And it's really hard, not easy process. It took me about a year-long project. And I'm really happy because, in the end, it's really from sketches, concept, prototyping models, all the way they rebuild, modify the design, integrated. And now the new library they build on another area of Shanghai is really based on this model and framework. I'm very happy, and I also feel like, yeah, design can make a positive impact. It's not like a concept. It's real. And it's nice. It's painful, but it's really satisfying, yeah [laughs]. SAMI: That's really cool when you get to a point where you've done something, and then you see people using what you've designed and, like, enjoying that space and benefiting from all that hard work that you've put into. I have to thank you so much for joining us and giving us time today on the Giant Robots On Tour Series of the Giant Robots Smashing Into Other Giant Robots podcast. Our listeners don't know, but you've had about two hours of sleep. SHENG-HUNG: [laughs] Yeah. SAMI: So, it's probably time for you to get back into bed yourself. But that is your dedication to us. It's been an incredible episode and an incredible chat. I finally understand why Jared does not like doors. I myself, you will understand if you see me in the street and I'm tearing a bottle cap off of a bottle, you'll understand why. And we need to sort Sheng-Hung out with more adapters with just a single charger for all his devices. If people want to get a hold of you, Sheng-Hung, where's the best place they can reach out after listening to this podcast? SHENG-HUNG: Yeah, definitely, you can reach out through my personal website portfolio. Yeah, shenghunglee.com. And I'm happy to respond and discuss about design-related topic. Thanks for having me on this podcast. It's very exciting, and hope we can create all the great stuff for our society. SAMI: Pleasure. There's always a challenge I give to my listeners at the end, and it normally is just please hit that subscribe button. Jared has promised me that he will do a shoey if we can double our subscribers by the end of the series. If you don't know what a shoey is, my only advice to you is do not Google it because you do not want to know. You can find notes and a complete transcript for this episode at giantrobots.fm. If you have any questions or comments, you can email us at hosts@giantrobots.fm. This podcast is brought to you by thoughtbot and produced and edited by Mandy Moore. Thanks for listening. See ya. AD: Did you know thoughtbot has a referral program? If you introduce us to someone looking for a design or development partner, we will compensate you if they decide to work with us. More info on our website at: tbot.io/referral. Or you can email us at: referrals@thoughtbot.com with any questions.

Olá, pessoal! Mais uma das lives da nossa Semana do UX Decodificado. Neste evento especial, vamos bater um papo com Rafael Frota trazendo diversas referências e recomendações de livros para enriquecer ainda mais seu conhecimento em UX. "UX Decodificado" foi escrito para fornecer um guia completo e prático sobre UX, destinado a novos designers, profissionais em transição, gestores, desenvolvedores e inovadores. O objetivo é disseminar conhecimentos valiosos, promover uma cultura de design centrada no usuário e ajudar profissionais a aplicarem práticas de UX de forma eficaz em seus projetos e carreiras. Já comprou o nosso livro "UX Decodificado"? Se você é um designer em busca de aprimorar suas habilidades em UX, ou um profissional de outra área interessado em migrar para o design de experiência, este livro é para você. Adquira já o seu exemplar e leve sua carreira para o próximo nível! Edição Física (Site da brauer) Amazon Brasil: https://amzn.to/3Wv4zVb (Versão Digital em português) Amazon Espanha: Compre agora! (Versão Digital em português) Amazon UK: Compre Agora! (Versão Digital em português) Livros Recomendados "Don't Make Me Think" de Steve Krug https://amzn.to/4fxgTNF Um guia clássico para a usabilidade de websites e produtos digitais. "The Design of Everyday Things" de Don Norman https://amzn.to/3WMQXGp Uma leitura fundamental para entender os princípios do design centrado no usuário. "About Face: The Essentials of Interaction Design" de Alan Cooper, Robert Reimann, David Cronin e Christopher Noessel https://amzn.to/3WN7FoX Um manual completo sobre design de interação e usabilidade. "Lean UX: Applying Lean Principles to Improve User Experience" de Jeff Gothelf e Josh Seiden https://amzn.to/3A5PNgn Um guia prático para integrar UX e métodos Lean em projetos de design. "Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences" de Stephen Anderson https://amzn.to/46smPTT Foca em como criar designs que engajem e encantem os usuários. Profissionais Referência Don Norman Steve Krug Jeff Gothelf Alan Cooper Tem varios brasileiros citados no livro. Recomendo buscar. Alem claro dos que tem passado por aqui no bom dia ux e nesta semana. Sobre carreira: com ebooks Joe Natoli https://givegoodux.com/books/ Artiom Dashinsky https://dashinsky.com/ Álvaro Souza https://www.aprenderux.com.br/ Arquitetura de informacao Abbey covert e sua comunidade The Sensemakers Club https://www.thesensemakersclub.com/ Mercado, lideranca e metricas Jared Spool e a comunidade Leaders of Awesomeness Inerface, interacao e UI FeUX www.youtube.com/@feuxdesign Comunidades Jovens uxui Vagas ux https://vagasux.com.br/ Sites Recomendados para Aprender Sobre UX Nielsen Norman Group (NNG) nngroup.com Oferece uma vasta gama de artigos, relatórios e vídeos sobre pesquisa e prática de usabilidade e UX. É uma das fontes mais respeitadas no campo. Smashing Magazine smashingmagazine.com Publica artigos detalhados, tutoriais e recursos sobre design, desenvolvimento web, e UX. A List Apart alistapart.com Foca em padrões web, design e desenvolvimento, oferecendo artigos de alta qualidade sobre UX e UI. UX Design.cc uxdesign.cc Uma plataforma que reúne artigos, tutoriais, e links úteis sobre design de experiência do usuário. Interaction Design Foundation interaction-design.org Oferece cursos online, artigos e uma comunidade ativa para quem deseja aprender mais sobre UX. UX Matters uxmatters.com Publica artigos e colunas de especialistas em UX sobre uma ampla variedade de tópicos relacionados ao design de experiência do usuário. Usability.gov usability.gov Mantido pelo governo dos EUA, oferece recursos, guias e melhores práticas para criar interfaces centradas no usuário. Boxes and Arrows boxesandarrows.com Uma revista online que discute design de interação, arquitetura da informação e design centrado no usuário. UX Booth uxbooth.com Um blog colaborativo que cobre diversos aspectos do design de experiência do usuário. Medium – UX Collective uxdesign.cc Uma coleção de artigos escritos por profissionais de UX sobre tendências, práticas e estudos de caso. Esses livros, sites e profissionais são altamente recomendados para qualquer pessoa interessada em aprofundar seus conhecimentos em UX. Eles fornecem uma base sólida e insights valiosos que complementam os ensinamentos do livro "UX Decodificado". Adquira já o seu exemplar e leve sua carreira para o próximo nível! https://lnkd.in/dTU9S_Da

Today I interview Chris Misterek from Showit! As you all know I am a huge fan of Showit and we talk everything from Chris' own design journey, to the Showit design community, to creating websites that convert. Guest Information:Guest Name: Chris MisterekGuest Business Name: ShowitGuest Website: showit.comLinks Mentioned:Sign up for ShowitSpark Conference for Showit DesignersMec Labs formula: C = 4m + 3v + 2(i-f) - 2a (https://meclabs.com/about/heuristic)Steve Krug Books on Conversion - Don't Make Me Think & Rocket Surgery Made EasyInbox Question:"How can I sell Showit as my preferred web building platform to clients, even though they might be more aware of platforms like Squarespace and Wordpress?” - Lauren B.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramSupport us on PatreonTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

hzrd149 of noStrudel.ninja and Blossom joins us IN the Bowl for his first Bowls With Buds! Intro/Outro: Kurtisdrums - Mario Kurt Value For Value Thank you to the Bowl After Bowl Episode 316 Producers: cbrooklyn112, harvhat, Bowlysteed, ChadF, CollinB, jdncrypt, marykateultra, Boo-Bury, harvhat Additional Links Linux Unplugged BTC Bounty Hunt Don't Make Me Think by Steven Krug Bowl After Bowl Episode 168 Bowls With Buds Gigi Sovereign Engineering OpenSats ABS 'n a 6-pack Episode 236 Waitin' on Alex Spicin' Foods' Pain is Good line

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!In this episode, I welcome Linda Bustos, Founder @ Edgacent & Ecom

Dobrodošli na Zalet — podkast o dizajnu digitalnih proizvoda!Imamo novu gošću! U ovoj epizodi smo imali priliku da ugostimo Milanu Ružić. Milana je mlada dizajnerka sa kojom smo pričali o izazovima dizajnera koji su na početku karijere.❤️‍

The Freddie and Paul Show: Where Freddie and Dog Bark Cover Hank Williams Lost Highway https://youtu.be/PQ2Kjo-DWck?si=arcnVBxFRihJ6Y7O   @JonathanPageau  Ritualized Behavior From Animals to Church https://youtu.be/y7e2dRrnq30?si=XIh6kHmJXXG8OBER  @WavesOfObsession  This Little Corner of the Internet | Escaping Lurkerdom https://youtu.be/j1aD3iYv7Qk?si=vvVlNBsfcl67X5qY  @christianbaxter8035  This Little Corner of the Internet - How I See It https://youtu.be/aUbULLbltzo?si=Db_Q1mXFtN45vhVk  @the.stephanyg  I'm having an identity crisis. https://youtu.be/qiKO2loQ4xE?si=rlJw79f1KHJo3CHR  @TodayIFoundOut  What was the First YouTube Video and How Did YouTube Start? https://youtu.be/7GC9v-EYcsQ?si=YSOoEKIVd5viPkBB https://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp/0321965515/ Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter) Jordan Peterson Raises Three Questions in Me https://youtu.be/NEaRWoY8GHw?si=2zN8V5fCMGZmKOBh Leadingchurch CRC Synod 2017 Postgame Show https://youtu.be/ul1Z8NTMCE8?si=V9OCar-u_lSvRnj9    Paul Vander Klay clips channel https://www.youtube.com/channel/UCX0jIcadtoxELSwehCh5QTg Bridges of Meaning Discord https://discord.gg/eex6RuVC https://www.meetup.com/sacramento-estuary/ My Substack https://paulvanderklay.substack.com/ Estuary Hub Link https://www.estuaryhub.com/ If you want to schedule a one-on-one conversation check here. https://paulvanderklay.me/2019/08/06/converzations-with-pvk/ There is a video version of this podcast on YouTube at http://www.youtube.com/paulvanderklay To listen to this on ITunes https://itunes.apple.com/us/podcast/paul-vanderklays-podcast/id1394314333  If you need the RSS feed for your podcast player https://paulvanderklay.podbean.com/feed/  All Amazon links here are part of the Amazon Affiliate Program. Amazon pays me a small commission at no additional cost to you if you buy through one of the product links here. This is is one (free to you) way to support my videos.  https://paypal.me/paulvanderklay Blockchain backup on Lbry https://odysee.com/@paulvanderklay https://www.patreon.com/paulvanderklay Paul's Church Content at Living Stones Channel https://www.youtube.com/channel/UCh7bdktIALZ9Nq41oVCvW-A To support Paul's work by supporting his church give here. https://tithe.ly/give?c=2160640

We discuss one of our favorite UX classics: Don't Make Me Think, by Steve Krug

In this episode, Philippa Gamse, a Digital Marketing Strategist, shares her insights on how business owners can leverage their website analytics to improve their marketing strategy. Analytics provide a wealth of information that firms and lawyers can utilize to understand if their website is functioning optimally, what areas can be improved, and avenues to potentially extend their income. Philippa emphasizes the need for businesses to understand what they want their website to achieve and use analytics to see if these goals are being met. Philippa is an Internet veteran of more than 20 years, author, and international business school faculty. She's helped clients in N. America, Europe and the Middle East to create effective digital marketing strategies and understand their digital analytics data to grow their business both online and offline.In the course of reviewing more than 5,000 websites, Philippa has found that almost all of them were leaving money on the table, either in missed opportunities for revenue growth, new products, services or target markets, or by wasting money on ineffective marketing. Philippa gives listeners actionable tips on: [0:00] Intro [2:00] How to start looking at websites and their numbers [7:00] Branded vs. non-branded keywords [8:00] Leveraging video content [14:40] How to know if a customer journey is working on your website [21:26] Credibility issues [28:07] Tips for when your content isn't registering with your clients [33:19] Book review [36:18] One big takeaway from this episode Resources mentioned in this episode:Don't Make Me Think by Steve KrugConnect with Philippa here: https://www.linkedin.com/in/philippagamse https://www.websitesthatwin.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Philippa Gamse, a Digital Marketing Strategist, shares her insights on how business owners can leverage their website analytics to improve their marketing strategy.  Analytics provide a wealth of information that firms and lawyers can utilize to understand if their website is functioning optimally, what areas can be improved, and avenues to potentially extend their income. Philippa emphasizes the need for businesses to understand what they want their website to achieve and use analytics to see if these goals are being met.  Philippa is an Internet veteran of more than 20 years, author, and international business school faculty. She's helped clients in N. America, Europe and the Middle East to create effective digital marketing strategies and understand their digital analytics data to grow their business both online and offline. In the course of reviewing more than 5,000 websites, Philippa has found that almost all of them were leaving money on the table, either in missed opportunities for revenue growth, new products, services or target markets, or by wasting money on ineffective marketing.  Philippa gives listeners actionable tips on: [0:00] Intro [2:00] How to start looking at websites and their numbers [7:00] Branded vs. non-branded keywords [8:00] Leveraging video content [14:40] How to know if a customer journey is working on your website [21:26] Credibility issues [28:07] Tips for when your content isn't registering with your clients [33:19] Book review [36:18] One big takeaway from this episode Resources mentioned in this episode: Don't Make Me Think by Steve Krug Connect with Philippa here: https://www.linkedin.com/in/philippagamse https://www.websitesthatwin.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Philippa Gamse, a Digital Marketing Strategist, shares her insights on how business owners can leverage their website analytics to improve their marketing strategy.  Analytics provide a wealth of information that firms and lawyers can utilize to understand if their website is functioning optimally, what areas can be improved, and avenues to potentially extend their income. Philippa emphasizes the need for businesses to understand what they want their website to achieve and use analytics to see if these goals are being met.  Philippa is an Internet veteran of more than 20 years, author, and international business school faculty. She's helped clients in N. America, Europe and the Middle East to create effective digital marketing strategies and understand their digital analytics data to grow their business both online and offline. In the course of reviewing more than 5,000 websites, Philippa has found that almost all of them were leaving money on the table, either in missed opportunities for revenue growth, new products, services or target markets, or by wasting money on ineffective marketing.  Philippa gives listeners actionable tips on: [0:00] Intro [2:00] How to start looking at websites and their numbers [7:00] Branded vs. non-branded keywords [8:00] Leveraging video content [14:40] How to know if a customer journey is working on your website [21:26] Credibility issues [28:07] Tips for when your content isn't registering with your clients [33:19] Book review [36:18] One big takeaway from this episode Resources mentioned in this episode: Don't Make Me Think by Steve Krug Connect with Philippa here: https://www.linkedin.com/in/philippagamse https://www.websitesthatwin.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, we explore design leadership and entrepreneurship with Cameron Ridenour, Chief Design Officer of CoNote. Cameron brings listeners into the process of novel product design - highlighting the intricate journey of aligning user requirements with a company's strategic goals. Mark and Cameron discuss transitioning from a traditional design roles to a co-founders and product leaders.This is a great episode for UX Design leaders who are interested in strategies for harmonizing often conflicting aspects of product development. Through practical, real-world examples, listeners gain an understanding of how to maintain a clear and consistent product design direction, even when faced with varying user feedback or short-term opportunities from stakeholders.TOPICS:1. Non-Traditional Paths to Design Leadership2. The Evolution of UX Research Tools3. Balancing User-Centric Design with Commercial Viability4. The Role of UX in Product Development at Startups5. Managing Technical Debt in UX Design6. User-Centered Design Across Different Mediums7. Building a Cohesive Design Team8. UX Leadership and Positive Team Culture9. AI in UX: Enhancing Research and Synthesis10. Tools and Strategies for Effective Research SynthesisLINKS:Cameron Ridenour on LinkedIn: https://www.linkedin.com/in/voltronfutura/CoNote: www.conote.aiDon't Make Me Think by Steve Krug : https://sensible.com/dont-make-me-think/Fuzzy Math: fuzzymath.comMark on LinkedIn: https://www.linkedin.com/in/markbaldino/Fuzzy Math: fuzzymath.com Mark on LinkedIn: https://www.linkedin.com/in/markbaldino/

Karen Eber shares neuroscience insights to help you maximize attention and impact in your communications. — YOU'LL LEARN — 1) Why storytelling dramatically increases your influence. 2) The five factory settings of the brain. 3) The key to creating memorable stories. Subscribe or visit AwesomeAtYourJob.com/ep913 for clickable versions of the links below. — ABOUT KAREN — Karen Eber is an author, leadership consultant, and keynote speaker. She has a TED Talk on storytelling and recently published, The Perfect Story: How to Tell Stories That Inform, Influence, and Inspire, with HarperCollins. As the CEO and Chief Storyteller of Eber Leadership Group, Karen helps Fortune 500 companies build leaders, teams, and culture, one story at a time. She's a former Head of Culture, Learning, and Leadership Development at GE and Deloitte. • Book: The Perfect Story: How to Tell Stories That Inform, Influence, and Inspire • TED Talk: How your brain responds to stories -- and why they're crucial for leaders | TED • Website: KarenEber.com — RESOURCES MENTIONED IN THE SHOW — • Book: Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter) by Steve Krug • Book: The Many Lives of Mama Love: A Memoir of Lying, Stealing, Writing, and Healing by Lara Love Hardin • Person: Uri Hasson See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"A Common Sense Approach to Web Usability"

Max Blum and Nolan Stewart talk creativity, personal marketing when looking for a job, design inspiration, and more. You can reach out to Max at uxeverything.us.Andy Goldsworthy https://youtu.be/sngXz55b4bc?si=PrQwioPEe7M_vWHiPeter Tarka: https://petertarka.com/personal-workA Book Apart: https://abookapart.com/Design is Storytelling: https://ellenlupton.com/Design-Is-StorytellingDon't Make Me Think: https://sensible.com/dont-make-me-think/About Face: https://www.thriftbooks.com/w/about-face-3-the-essentials-of-interaction-design_alan-cooper_david-cronin/292188/#edition=4803690&idiq=4442535The Inmates Are Running the Asylum: https://www.thriftbooks.com/w/the-inmates-are-running-the-asylum-why-high-tech-product[…]e-us-crazy-and-how-to-restore-the-sanity_alan-cooper/270323Mike Monteiro: https://aneventapart.com/speakers/mike-monteiroDieter Rams: https://www.interaction-design.org/literature/article/dieter-rams-10-timeless-commandments-for-good-designFollow us:Be a Wizard: https://www.meetup.com/ux-wizards/LinkedIn: https://www.linkedin.com/company/ux-wizards/IG: @ux.wizards(https://instagram.com/ux.wizards?igshid=OGQ5ZDc2ODk2ZA==)Follow our team:Keri: https://www.linkedin.com/in/kerif/Nolan: https://www.linkedin.com/in/nolan-stewart-117b5b8a/James: https://www.linkedin.com/in/jamesnaito/ (edited)

Today I talk about a book called Listenable and it mentions how REALLY bad taking a break can be for your show. While I agree consistency is important, Jim has taken a few breaks off and on (as does this show occasionally) so we ask is it really REALLY bad? JOIN THE SCHOOL OF PODCASTING Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee Go to https://www.schoolofpodcasting.com/coach  Sponsor: PodcastBranding.co If you need podcast artwork, lead agents or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at  podcastbranding.co Mugshot: Based on a True Story Podcast Ever wonder how many of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com Mentioned In This Episode www.trypodpage.com Home Gadget Geeks Podcast The School of Podcasting Become an Awesome Supporter  Coffeezilla "Exposing a Podcast Scam" Video Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling Listenable: The Content and Delivery System to Set Your Podcast Apart Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling Dave Portnoy puts mainstream media (Washing Post) in a corner.  00:01:18 Sponsor:podcastbranding.co 00:02:43 Sponsor: basedonatruestorypodcast.com 00:03:59 Roadtripe Report 00:05:22 Taking Breaks (Listenable Book) 00:16:15 Networks - Good Idea? 00:24:22 What Does Join A Network Mean? 00:26:16 Are Networks Dead? 00:29:58 Russle Brand Discussion 00:34:46 The Father of Tabloid Journalism 00:36:22 Playing Voicemail - Harmful? 00:43:15 Become an Awesome Supporter 00:45:22 Is a Wave of Crap Coming to the Web? 00:53:13 Storyworthy Book 00:54:42 Is Being Liked Good? 00:57:34 We All Gawk at Trainwrecks 01:03:51 Why Sport are Popular 01:05:40 Make Me Think 01:06:29 Bill Cosby... 01:10:16 Market Saturation? 01:16:22 Why Not Everywhere? 01:18:57 Episodes in Email 01:21:45 Podpage Updates Worth It?  

In today's episode, Ben Fisher, Co-Founder and Technical CEO of Rodeo, joins us to discuss tech solutions and effective consumer engagement in subscription-based businesses. This chat is a must-listen for anyone interested in e-commerce, as it delves into how Rodeo is revolutionizing its customer experience through tech-forward design and strategic decision-making.We cover topics including fine-tuning subscription plans, leveraging data in your operations and reducing friction in the customer journey.Key Takeaways:[02:47] Ben Fisher's journey from starting Rodeo to its current position in the market.[07:45] The essential elements that drive growth in tech enterprises.[14:52] The importance of aligning business goals with technological advancements.[20:25] Strategies that Rodeo employed to tackle early challenges and how they evolved over time.[26:00] The critical role of understanding and anticipating customer needs in the tech industry.[36:28] Perspectives on the ever-evolving digital landscape and its influence on businesses. Resources Mentioned:Ben Fisher -https://www.linkedin.com/in/skinnyandbald/Rodeo -https://www.linkedin.com/company/hey-rodeo/“Don't Make Me Think” by Steve Krughttps://sensible.com/dont-make-me-think/“Who” by Geoff Smart and Randy Streethttps://whothebook.com/ Ready to get started with Rebar?Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today.  #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService

In today's episode of Category Visionaries, we speak with Gaurav Oberoi, CEO and Co-Founder of Lexion, a company that has raised $35 Million in funding. Topics Discussed: Gaurav's background in computer sciences and engineering Why contract management is usually a chaotic area The main tools Lexion provides to simplify contract management How Gaurav first had the idea of helping people who are bogged-down with contracts The reasons behind Lexion's success, and Gaurav's vision for the near future Favorite book: Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)

Clay sits down with Brian Fegan to talk about potatoes, mushrooms, sketch comedy and much more! Follow @ener.gizewithClaytonDavis for more amazing content!

Brought to you by Sidebar—Catalyze your career with a Personal Board of Directors | Superhuman—The fastest email experience ever made | Vanta—Automate compliance. Simplify security.—Noah Weiss is Chief Product Officer at Slack, where he leads all aspects of the product organization, including the self-service SMB business, the team that launched huddles and clips, and the search and machine-learning teams. Prior to Slack, Noah served as SVP of Product at Foursquare. He started his career at Google, leading the structured data search team and working on display ads. In today's episode, we discuss:• The top 10 traits of great PMs• How “complaint storms” helped Slack teams foster empathy• How Slack's product team is approaching AI• “Comprehension desirability” and other key factors leading to Slack's success• Why you should be customer-aware but not customer-obsessed• Important areas of growth for both new PMs and senior PMsCurious to learn more about Slack? You can try Slack Pro and get 50% off using this link.—Find the transcript at: https://www.lennyspodcast.com/the-10-traits-of-great-pms-how-ai-will-impact-your-product-and-slacks-product-development-process/—Where to find Noah Weiss:• Twitter: https://twitter.com/noah_weiss• LinkedIn: https://www.linkedin.com/in/noahw/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Noah's background(04:22) Noah's advice on new parenthood(07:23) Lessons learned from leading product at Foursquare(11:33) Advice for working with strongly opinionated founders(14:14) Thinking of involvement on a U-shaped curve(16:53) Principles at Slack(19:32) Implementing ML, AI, and LLMs in meaningful ways(25:11) How Slack structures AI teams(26:59) Complaint storms and how they help foster empathy(30:01) Slack's approach to prioritization (32:26) How delight is baked into the DNA of Slack(34:41) How Slack thinks about competition (38:04) Building a culture that takes big bets(41:40) Rituals at Slack(44:51) How Slack unlocked new levers of growth and revived their self-serve business(52:01) Slack's early success and the factors that made them successful (58:08) Slack's pilot programs for testing new features(1:02:03) Noah's famous blog post: “The 10 Traits of Great Product Managers”(1:10:15) Book recommendations to improve your writing(1:12:30) Managing up and the importance of data fluency(1:14:54) The most important skills to improve as an early-career PM and as a senior PM(1:17:16) Lightning round—Referenced:• Emily Oster: https://emilyoster.net/• Dennis Crowley: https://denniscrowley.com/• Stewart Butterfield on Twitter: https://twitter.com/stewart• Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability: https://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp/0321965515• Gustav Söderström on Lenny's Podcast: https://www.lennyspodcast.com/lessons-from-scaling-spotify-the-science-of-product-taking-risky-bets-and-how-ai-is-already-impacting-the-future-of-music-gustav-soderstrom-co-president-cpo-and-cto-at-spotify/• Seth Godin: https://seths.blog/• Noah's blog post on the 10 traits of great PMs: https://medium.com/@noah_weiss/10-traits-of-great-pms-a7776cd3d9cd• Five Dangerous Myths about Product Management: https://medium.com/@noah_weiss/five-dangerous-myths-about-product-management-d1d852ed02a2• Paul Graham: http://paulgraham.com/• Ben Horowitz on Twitter: https://twitter.com/bhorowitz• On Writing: A Memoir of the Craft: https://www.amazon.com/Writing-Memoir-Craft-Stephen-King/dp/1982159375• On Writing Well: The Classic Guide to Writing Nonfiction: https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548• Nobody Wants to Read Your Sh*t: And Other Tough-Love Truths to Make You a Better Writer: https://www.amazon.com/Nobody-Wants-Read-Your-Tough-Love/dp/1936891492• Several Short Sentences About Writing: https://www.amazon.com/Several-Short-Sentences-About-Writing/dp/0307279413• Paige Costello on Twitter: https://twitter.com/paigenow• Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs: https://www.amazon.com/Creative-Selection-Inside-Apples-Process/dp/1250194466• The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail: https://www.amazon.com/Innovators-Dilemma-Technologies-Management-Innovation/dp/1633691780• Radical Candor: https://www.amazon.com/Radical-Candor-Revised-Kim-Scott/dp/1250258405• Leadership: In Turbulent Times: https://www.amazon.com/Leadership-Turbulent-Doris-Kearns-Goodwin/dp/1476795924• Succession on HBO: https://www.hbo.com/succession• The Bear on Hulu: https://www.hulu.com/series/the-bear-05eb6a8e-90ed-4947-8c0b-e6536cbddd5f• Nanit: https://www.nanit.com/• Snoo: https://www.happiestbaby.com/products/snoo-smart-bassinet• Uppababy: https://uppababy.com/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

#161 - Peter McCormack went from a drug addict riddled with anxiety to one of the biggest Bitcoin influencers and owning his own football team.  He talks about how he turned his life around, the difference between university and work experience and what makes a business successful.What you'll learn[1:50] Why Peter bought his own football team and what his aspirations are for the club. [5:35] How Peter describes what he does for a living with multiple business roles.[6:30] The problems with university and the benefits of work experience and apprenticeships. [15:20] The archaic nature of the education system.[17:15] How Peter started his own agency.[18:57] The difference between running your own business and working for someone else.[21:00] The dangers of drug and alcohol addiction.[23:40] Where business and work fit into recovery and how Peter became a podcaster.[29:00] How Peter learned about blockchain and cryptocurrencies.[30:18] The benefits of running your own podcast.[32:24] How to make a podcast (or any business) successful.[36:00] Why some jobs feel harder than others.[39:02] How your business changes as your priorities change.[40:50] The business model of a successful podcast.[44:00] The benefits of podcasting outside of financial gains.[45:03] The challenges of running a successful podcast.[51:24] How to make buying a football club financially possible.[55:22] The most surprising thing about owning a football club.[57:10] How to achieve your dreams in life.Resources mentioned in this episode (some of these are affiliate links and we may get a commission in the event that you make a purchase - this helps us to cover our expenses and is at no additional cost to you):ChatGPTCompany of One, Paul JarvisRich Roll PodcastSmart Passive Income How To Start a PodcastCoinbaseUnchained PodcastJoe Rogan ExperienceEl Zonte, El SalvadorDon't Make Me Think, Steve KrugFor the show notes for this episode, including a full transcript and links to all the resources mentioned, visit:https://changeworklife.com/hitting-rock-bottom-how-i-went-from-drug-addict-to-top-bitcoin-podcaster/Re-assessing your career?  Know you need a change but don't really know where to start?  Check out these two exercises to start the journey of working out what career is right for you!Take me to the exercises!Also, make sure to join the Change Work Life Facebook group and check out the ways you can support the podcast on the Change Work Life Support page.Follow us on Facebook, Instagram, and Twitter.

Josh and I with fellow Stereo App guests discuss the affects of the Canadian Wildfires debris spreading across the skies of the east coast and causing extreme pollution in the air and we also talk about Taylor Swift upcoming shows and how fans suggest wearing diapers so they don't miss anything and we touch on Pence running for president and more.....

On this episode, we're diving into the world of Agile Thinking with our guest, Kevin Philpott, Director of Product Design at Pie Insurance. Pie Insurance is a venture-backed insurtech startup, having raised over $600 million in funding since its inception in 2017. Kevin, who has been with Pie Insurance from the very start, is now responsible for all B2B, B2C, and enterprise digital interfaces. Prior to Pie, Kevin held senior product design roles at companies such as RapidFinance, part of the Quicken Loans Family of Companies, and GEICO. His experience across small, medium, and enterprise-sized companies gives him a unique perspective on the Agile Thinking challenges that occur in different business environments. In this episode, Kevin shares his insights on building a culture of Agile Thinking. He emphasizes the "think big, start small, learn fast" mentality and the importance of focusing on outcomes over outputs. He stresses that the role UX can play in developing an Agile Thinking culture extends far beyond wireframes and pixels and reaches into areas like user research and deeply understanding quantitative metrics. Kevin also discusses the value of failure and learning, the power of trust in product development, and the need for a user-centric approach in product design. Whether you're a product leader looking to shift your team's focus towards Agile Thinking or a UX designer eager to make a bigger impact, this episode is packed with practical insights and actionable advice.   Resources: Connect with Kevin on LinkedIn Learn more about Pie Insurance at pieinsurance.com Read "Don't Make Me Think" by Steve Krug   Learn more and get the full show notes at: 3PillarGlobal.com   Produced by Nova Media

Guest Ashlyn Knox Panelist Richard Littauer Show Notes Hello and welcome to Sustain Open Source Design! The podcast where we talk about sustaining open source with design. Learn how we, as designers, interface with open source in a sustainable way, how we integrate into different communities, and how we as coders, work with other designers. Richard is the sole panelist today and he welcomes guest, Ashlyn Knox, who's a web developer, UI/UX designer, and community contributor, joining us from the Fedora community. Today, Ashlyn talks about their work doing front-end development and design for their websites and apps team. They discuss the Fedora website revamp project, people involved, and the funding. They describe their experience with code switching and a design problem they faced while working on the navbar and how they solved it. Then, Ashlyn fills us in on the usability studies for the Fedora Project Website Revamp, using Penpot prototypes tested with real users, and how they believe a closer connection between design and dev teams is so important to improve design in open source projects. Download this episode now to hear more! [00:01:15] Ashlyn tells us what they do at Fedora, primarily doing front-end development and design work. [00:03:02] The revamp of the Fedora website has been a large project, and Ashlyn fills us in on the people involved, the process, and how the funding for Fedora comes from Red Hat and sponsors. [00:05:14] We hear about the stakeholders that they negotiate with as far as the decision making with the website. [00:07:18] Ashlyn discusses their experience with code switching between design and development and how they need space to switch between the two. [00:09:28] Ashlyn describes a particular design problem they faced while working on the navbar and how she needed a structured approach to solve it. [00:11:08] We hear Ashlyn's history and how they were interested in coding as a kid but pursued a career in music teaching until the pandemic, which led them to taking a Bootcamp course. [00:12:47] They tell us about some of their previous projects and how it's gone to design and build websites, as well as finding clients. [00:14:49] Ashlyn explains more about the usability studies for the Fedora Revamp Project and how that went. They mention an amazing book on usability studies they read called, Don't Make Me Think. [00:17:33] Richard wonders how many people they had in their earliest usability study, where did they find them, and why is usability in the design process for open source projects seem so rare. [00:19:09] The prototypes were built using Penpot, a Figma tool, and tested with real users. Ashlyn talks about having a close relationship between the development and design teams and how they acted as a bridge between the two during the project. [00:21:01] Ashlyn shares that acknowledging the differences in languages and being okay with learning from each other can help make teams stronger and reduce miscommunication and friction. They also tell us how mentorship plays a crucial role and how they taught designers how to work with developers. [00:24:42] Find out where you can follow Ashlyn on the web. Quotes [00:07:35] On Design: “Basically, I put that part of my brain into a box, and I just run with the other part of it.” [00:21:09] “I think the acknowledgement of speaking different languages needs to be made and people just need to be okay with that and with learning other's languages.” Spotlight [00:25:16] Richard's spotlight is his high school art teacher, Mrs. Rosoff. [00:25:46] Ashlyn's spotlight is Tony Grimes at the Southern Alberta Institute of Technology and Máirín Duffy with the Fedora Project. Links Open Source Design Twitter (https://twitter.com/opensrcdesign) Open Source Design (https://opensourcedesign.net/) Sustain Design & UX working group (https://discourse.sustainoss.org/t/design-ux-working-group/348) SustainOSS Discourse (https://discourse.sustainoss.org/) Sustain Open Source Twitter (https://twitter.com/sustainoss?lang=en) Richard Littauer Twitter (https://twitter.com/richlitt?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) Fedora (https://fedoraproject.org/) Sustain Open Source Design Podcast-Episode 35: Marie Nordin and Helping the Under-represented in Open Source (https://sosdesign.sustainoss.org/35) Fedora Community (https://fedoracommunity.org/northam) [Don't Make Me Think by Steve Krug](https://en.wikipedia.org/wiki/Don%27tMakeMeThink)_ Penpot (https://penpot.app/) Tony Grimes LinkedIn (https://ca.linkedin.com/in/tony-grimes-778ba135) Máirín Duffy LinkedIn (https://www.linkedin.com/in/mairinduffy) Credits Produced by Richard Littauer (https://www.burntfen.com/) Edited by Paul M. Bahr at Peachtree Sound (https://www.peachtreesound.com/) Show notes by DeAnn Bahr Peachtree Sound (https://www.peachtreesound.com/) Special Guest: Ashlyn Knox.

This week, Irina Nazarova and I discuss the way we think about building features.  We get into the kinds of questions you should ask at the beginning of a project, using feedback loops to make sure you understand the user's needs, the propensity of users to muddle through using software rather than reading documentation, releasing smaller chunks of work frequently to limit risk, and focusing on helping the user rather than on the tech. We also discuss upcoming conferences and our travel plans.Irina Nazarova on TwitterIrina Nazarova on LinkedInEvil Martians.comDon't Make Me Think by Steve KrugA Different Way to Think About Rails ModelsRazom for UkraineNova UkraineWorld Central Kitchen

A few weeks ago, I invited Mindshare member and long-time marketing consultant, Mark Evans, to talk shop with me about the business of marketing consulting and fractional CMO work.This was a really fun episode. We went deep into the nerdy nuances of fractional/interim CMO and advisory work.Some topics we explored include:Mark's transition from reporter to marketing consultantHow he uses his training as a reporter to do positioning and messaging workThe challenges and frustrations of fractional CMO workWhy a strategic advisory work is his preferred way to engage with clientsHis thoughts on coaching, mentoring, and training in-house marketersThe value proposition of interim CMO vs. fractional CMOPricing and value calculations for advisors vs. fCMOsRefund policies and minimum commitment periodsSetting expectations and getting clear on goals before starting engagementsHow and when to turn down clients who aren't a fitThe importance of continually marketing yourselfUsing video, podcasts, and showing up in person to build trust Books mentioned:The Inside Advantage by Robert Bloom and Dave ContiDon't Make Me Think by Steve KrugRocket Surgery Made Easy by Steve KrugConnect with Mark:Marketing Spark (consulting website)Twitter

With the recent surge in tech layoffs, a downsizing of UX labor means UX research is harder to do, meaning: research needs to be prioritized in really intentional ways. Discount inspection methods like expert reviews and heuristic evaluations can help identify high-priority design issues that need further research and design effort. In this episode, Evan Sunwall offers some insight into how to facilitate and communicate the results of these inspection methods. Connect with Evan Sunwall on LinkedIn - https://www.linkedin.com/in/esunwall/ Evan's Recommended Further Reading on NN/g: Jakob Nielsen's 10 Usability Heuristics (article) The classic heuristics for effective interaction design used by many UX professionals to evaluate digital experiences. Heuristic Evaluation of User Interface (video) How to Conduct a Heuristic Evaluation (article) How to Conduct an Expert Review (article) Other Books: Don't Make Me Think (book) - a very short and easy-to-read primer on usability and its role in creating successful products.

Kara DeFrias is the current Chief of Staff for the Intuit QuickBooks Platform, with a background rich in both private and public sector experience. Previous work includes serving as senior advisor to the leadership team of the technology and design consultancy 18F in the Obama Administration, founding TEDxIntuit, and being part of the Emmy Award-winning production staff on the Oscars. A do-gooder at heart, Kara has done pro bono digital strategy. Today on the show we talk about UX and moving into, through, and almost out of design.  Listen to learn about: Advice for newcomers wanting to get into design Seeing the world through design The importance of choosing work that aligns with your values The need for new voices in the design industry Designing in-person UX Our Guest Kara DeFrias' passion for designing engaging experiences has brought her to many exciting places, including the Super Bowl, the Oscars, and two White Houses. Kara's background is a unique mix of private and public sector experience, including 9 years with Intuit and an appointment to the first class of Presidential Innovation Fellows. In the latter she served as entrepreneur in residence, reimagining the relationship between the government and the people from a technology perspective. Kara was Director of UX for then-Vice President Biden at the Obama White House, where she led the Cancer Moonshot work around cancer clinical trials. She then served as Senior Advisor in the Office of Technology in the Biden-Harris White House. She's currently Chief of Staff for the Intuit QuickBooks Platform team. Previous work includes Senior Advisor to 18F's Executive Director and senior leadership team, founder of TEDxIntuit, and part of the Emmy award-winning production staff on the Oscars. She also worked on the Women's World Cup press operations team and the Super Bowl. A do-gooder at heart, Kara has done pro-bono digital strategy and communications for the likes of Team Rubicon and spent 10 days in rural India teaching micro-entrepreneur women human centered design, product management, and business skills.  Kara graduated summa cum laude from Penn State University with a masters degree in instructional systems design, and was a finalist for San Diego Woman of the Year. According to her 2nd grade report card, Kara “likes to talk. A lot.”   Show Highlights [02:05] The three stages of Kara's career. [02:34] Her time in instructional design, including a graduate degree from Penn State. [03:03] Moving to California and working in the entertainment industry. [03:51] Starting work at Intuit and finding UX and design. [05:11] Working with the NJM Insurance Group New Media team on usability and user research. [06:39] Developing her UX skillset, and having a great mentor. [09:03] Some of today's challenges for new people wanting to get into design. [12:44] Advice for newcomers wanting to get into design. [13:20] Kara mentions a few good design conferences. [14:34] The need for design veterans to mentor and support, and conferences to make their spaces accessible and welcoming to new voices. [15:02] Volunteering is an important part of skillset and career development. [17:11] Kara sums up her advice. [19:56] The importance of ensuring that one's design work endures, to be used and built upon by others. [21:26] What do you do when you feel like you've done everything you can in design? [22:30] Kara's move out of design, and being Chief of Staff at Intuit. [23:46] Learning design will change how you see the world. [27:05] Kara talks about a life a-ha she had while leaving the Obama White House. [27:57] Dawan and Kara talk about aligning your values with the work you choose to do. [30:50] An early lesson Kara learned about treating one's team well. [33:18] Being OK with making mistakes publicly and taking steps to correct them. [34:54] Asking for help. [36:57] Kara and Dawan joke about a hypothetical Design Twitter Over Dinner podcast. [38:36] Why new voices are a critical need in the design community. [41:51] Book recommendations from Kara. [42:45] Kara's experience with TedX San Diego and founding TedX Intuit. [45:18] Designing great in-person UX. [47:09] Dawan closes by encouraging veteran designers to become mentors to emerging designers. Links Kara on Twitter Kara on LinkedIn Kara on Medium Kara on Women Talk Design Kara's website How to get out of your own way as a designer and get down to business Designing the Intersection of Government, Cancer, and the People Cancer Moonshot   Chicago Camps conference Button content design conference Confab content strategy conference   Book Recommendations  Don't Make Me Think, by Steve Krug The Art of Gathering: How We Meet and Why It Matters, by Priya Parker    Other Design Thinking 101 Episodes You Might Like  Your Good-Life OS: Designing a System for Living Well and Peak Performance // ALD 004 — DT101 E67 Teaching Yourself Design Thinking + Innovating in Government with Amy J. Wilson — DT101 E19 Design Thinking + Learning Science with Adam Royalty — DT101 E18 

Eric Stockton is the Vice President of Demand Generation at SharpSpring from Constant Contact. He is an executive with proven leadership in running sales teams and creating marketing alignment within organizations, Eric specializes in creating revenue and driving pipeline for B2B, SAAS, and eCommerce. At Constant Contact, Eric focuses daily on the areas of Growth, DemandGen, Publishing and Content to help streamline processes, improve output and motivate the team to excel. Here are a few of the topics we'll discuss on this episode of Long Story Short: How to modernize a legacy B2B marketing motion The value of amplifying content to prospects in the channels they're already using How to create new marketing motions that align with how prospects want to buy Why you should set effective expectations with leadership — and how to do it How to ensure marketing is seen as a revenue engine The power of a test and learn approach  Resources:Don't Make Me Think by Steve KrugConnect with Eric: LinkedInConnect with Jeff:LinkedInConnect with Sirkin Research:WebsiteTwitterInstagramLinkedIn

This bonus episode is an experiment in asynchronous podcasting. The concept is that guests can record answers to host questions anytime they want, via a SaaS tool called Rumble.Studio. It's a different way than I normally do the show but I wanted to experiment with it to see how it works. I think this method of making podcasts has a lot of merit. I'm not going to change the format of my show to this method but for what you're about to here, it makes a ton of sense. The reason I was inspired to give it a go is because I interviewed the founder of Rumble.Studio, Carl Robinson. This first episode is the answer to the question: What are the intangibles that make you want to be on a show?The answers were super interesting and insightful. If you're a podcaster, this is definitely worth a listen. The guests on this bonus episode are listed below. Thanks again for helping with this experiment and your awesome insights. I really appreciate it. 01:17 – Asha Wilkerson: Personality and Energy. 01:57 – Swire Ho: Target Audience and Potential Outreach. 02:18 – Roger Nairn: Uniquely Excited and Do Your Homework. 03:10 – Christina Eanes: Professional and Enjoyable. 03:45 – Steve Christensen: Authenticity and Energy. 04:20 – Phillip Hughes: Build a Relationship and Interesting. 05:56 – Tom Schwab: Powerfully Interesting and No Robo Emails. 06:33 – Douglas Kadlecek: Passionate and Make Me Think. 06:55 – Dr. Steve Yacovelli: Exposure and Practice My Story. 07:28 – Cathy Nesbitt: Share my Message and Insights About Myself. 08:02 – David A Conatser: Help Tell Your Story and Expose Your Creative Talents. 08:12 – William Branum: Ask Difficult Questions and Make Me Think. 09:03 – J. Thorn: Warm, Inviting, and Listens. 09:25 – Tejaswi Gautam: Credibility and Visibility. 10:19 – Marvin Raab: Fun and Publicity. 10:35 – Farzad Rashidi: General Popularity and Educate the Audience. 11:40 – Rachel Michelberg: Recommended and Personal Relationships. 12:02 – Brenden Kumarasamy: Find Small Ways to Add Value That Excite People. 12:59 – Grant Faulkner: Professionalism and A Good Experience. As usual, I also put some of the Actionable Insights I learned from the interviews below. Actionable Insights Be excited about your show. Challenge your guests to think in a way that makes them give unique and interesting answers. Really want to add value to the listener and the guest. Make it fun and enjoyable Let the guest talk. Be interesting in what they have to say and ask follow up questions. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Steve Krug is a UX consultant with 25 years of experience, who has worked with such tech giants as Apple, Bloomberg, Lexus, and NPR. You may also know Steve as the author of “Don't Make Me Think”, one of the best books on usability and UX design for digital products. You will hear about his vision and valuable insights on developing a digital product. Steve stumbled through a couple of careers, before ending up in UI / UX design and usability. Steve's book “Don't Make Me Think”, first published in 2000, is consistently in the top five books recommended for UI/UX designers. Now Steve returns with a fresh perspective to reexamine the principles that made his book a classic, with updated examples and a new chapter on mobile usability.

VC Minute is quick advice to help startup founders fundraise better.This is Part 2 of the Season 1 complication, covering Episodes 26-50. With short episodes—1-2 minutes—released every workday, founders get guidance into the dynamics of seed stage financing. Every episode is packed with insights and actionable advice.  Learn more here: https://springtimeventures.com/vc-minuteThis compilation contains the following episodes in order: 26-The Deck Gets The Meeting27-Don't Make Me Think, Don't Make Me Work28-Two Decks29-Break the Frame of Reference30-Just Send the Deck31-Your Fundraising Competition32-Too Early33-Venture Scale Returns34-The Hard Truth35-Back to the Pool Party36-Talking About Exits37-Bridge Round38-Conservative39-FOMO - The Subtle Knife40-Series A in 6 Months41-Too Risky42-Questions for Investors About Risk43-That Aspen Money44-Dribs & Drabs45-No Is the Second Best Answer46-You Have One Job47-Pausing the Treadmill48-Building Investors' Confidence In You49-Learn From Every Pitch50-VC ValidationLinks mentioned in episodes:Slide from Allhers: https://springtimeventures.com/vc-minute/029-break-the-frame-of-reference/Saba Karim: https://www.sabakarim.com/Riderflex podcast: https://springtimeventures.com/partner-news/riderflex-podcast-interview/Hate Your Deck podcast: https://open.spotify.com/episode/3HEoZO4vlRMymWhTGNPjp1https://podcasts.apple.com/us/podcast/4-mastering-the-fundraising-mindset-with-rich/id1625984941?i=1000571353280About SpringTime VenturesSpringTime Ventures seeds high-growth startups in healthcare, fintech, logistics, and marketplace businesses. We look for founders with domain expertise, forging a path with a truly transformative technology. We only invest in software-based businesses in the USA. We bring a people-focused approach, work quickly, and reach conviction independently. Our initial check size is $400k to $600k. You can learn more about us and our approach.   About Rich MaloyRich's mission is to rebuild the American dream through entrepreneurship. He works with early stage startups transforming the world, giving all people the opportunity to grow, learn and earn. With prior careers in finance and sales, he's now focused on startups investing through SpringTime Ventures where he is a Managing Partner. He's a father of two young children and loves sci-fi, skiing, and video games.

REVISITING EPISODE 018:   Steve Krug is one of the founding fathers of User Experience and Usability Design, and a bestselling author of two foundational classics in the field: Don't Make Me Think, his guide to Usability Design with over 600,000 copies in print today, and Rocket Surgery Made Easy, a friendly guide to Usability Testing. He based his writing on decades spent as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, and the International Monetary Fund, and continues to consult through his firm, Advanced Common Sense.    EPISODE SUMMARY   In this conversation we discuss: [2:45] Life during the Covid pandemic. [5:49] Being nice is better than being smart. [9:04] Being nice in politics. [12:58] Not replacing Mr. Wizard. [17:22] From writing to usability. [22:29] The story behind "Don't Make Me Think". [27:47] Steve's literary style. [31:55] The evolution of UX design. [37:33] Empathy as a pre-requisite for being a great UX expert. [46:28] Writing and hating it since 1980 - about the new book about writing. [52:44] Advice for writers. [55:42] A short sermon on UX.    EPISODE LINKS Steve's Links

My number one rule for pitching and pitch decks is: Don't make me think. Don't make me work. Here are six examples. About SpringTime VenturesSpringTime Ventures seeds high-growth startups in healthcare, fintech, logistics, and marketplace businesses. We look for founders with domain expertise, forging a path with a truly transformative technology. We only invest in software-based businesses in the USA. We bring a people-focused approach, work quickly, and reach conviction independently. Our initial check size is $400k to $600k. You can learn more about us and our approach.   About Rich MaloyRich's mission is to rebuild the American dream through entrepreneurship. He works with early stage startups transforming the world, giving all people the opportunity to grow, learn and earn. With prior careers in finance and sales, he's now focused on startups investing through SpringTime Ventures where he is a Managing Partner. He's a father of two young children and loves sci-fi, skiing, and video games.  

My friend Rochelle Dallas, a business transformation coach, online business mentor and Managing Director of Course You Can, explains why you are not going to come into the online space and suddenly wake up as a millionaire. While it certainly is not impossible, it doesn't happen without laying some strong business foundations first.  What You Will Learn In This Episode: - Where the motivation to get your message out there comes from - The little steps in between a freebie and a high ticket - Having a self-study program is a great way of bottling up your knowledge and selling it - The number one tip for clients' onboarding process - Why clients need to be able to independently move through their own transformation and build their own courses even if you are not near - How we can package up our own personal knowledge that then has a wider impact   There are massive opportunities now for semi-passive, recurring income if you create a course, but not all courses are done well. Make sure that ayour clients are informed and are looked after from the moment they onboard. Think about all the people that are missing the deep understanding and the deep development work that you can give them, and get all the elements in your business right. Resources: - Get hold of Rochelle's three scorecards at www.ofcourseyoucan.co.uk - Rochelle Dallas website https://www.rochelledallas.com/  - Don't Make Me Think, a book by Steve Krug https://amzn.to/3RinVtz  - Check out our Legendary Podcast Launch Package at www.annapn.co/launch - My website https://www.annaparkernaples.co.uk - Find me on Facebook: https://www.facebook.com/AnnaParkerNaplesCoach - Find me on Instagram: https://www.instagram.com/annaparkernaples  - Podcast Sales Funnel http://www.annapn.co/funnel 

Today, I am joined with usability consultant Steve Krug. Steve is the author of Don't Make Me Think, the most recommended book for anyone who wants to learn about user experience (UX), and Rocket Surgery Made Easy, a usability testing handbook. His books were based on the 25+ years he spent as a usability consultant for various clients like Apple, Bloomberg.com, Lexus.com, NPR, and the International Monetary Fund. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/349. 

Steve Krug is the author of the book Don't Make Me Think. He's rewritten the book three times, and so far, it's sold over 600,000 copies. During the interview, I got into why he decided to rewrite the book several times and how the book helped him build a business around writing technical non-fiction for his audience. Steve also talks to me about what he's up to these days and gives some valuable tips for overcoming the creative process and problems in the creative process like procrastination and writer's block. Listening to Steve is reassuring as it shows that writers of all levels have issues with procrastination and motivation. Steve also talks about some of the books that have significantly influenced him.In this episode, we discuss:The best approach for setting up a new website todayHow Steve came to write his bookWhat Steve is writing todayUsing the Getting Things Done methodology How procrastination has been an ongoing problem for SteveResources:Don't Make Me ThinkSensibleGetting Things DoneSteve on TwitterSupport the show

יהודית אשר גדלה בבני ברק במשפחה חרדית. בגיל צעיר גילתה את התשוקה שלה לעיצוב. כיום היא מעצבת חוויה (UX) בכירה בגוגל עם משפחה חרדית משלה באלעד ופודקאסט על עיצוב בשם RadioButton.   על מה דיברנו: חרדים, הייטק, ההבדל בחוויה בין גברים לנשים בעולם החרדי, בגדים, עיצוב, אופנה, אמונה, בתי ספר, בני ברק, אלעד, גוגל, סטארטאפים, עיצוב מוצר   נותני החסות שלנו לפרק הזה:   חברת 2sit שבה תקבלו 25% הנחה על הכסא הראשון שתקנו אם תגידו שהגעתם דרך גיקונומי   לינקים מהפרק: סייברמאניה Don't Make Me Think רדיו באטן  רדיו באטן קבוצה תוכנית מנטורינג

Why do UX writers still use different words to describe their own craft? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You'll learn how this ecosystem operates, what companies are leading the way with their guides, numerous books and resources to help with UX writing and content design, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesUX Writing Hub — Yuval's educational platformEpisode 134: UX Writing with Yuval KeshtcherEpisode 155: Writing Microcopy with Yael Ben-DavidUX Writing vs. Content DesignSmashing Copy — SEO consultancy, also doing “content strategy”Atomic Design — a book by Brad FrostSketch, Adobe XD, Figma — popular design toolsIntuit's content design systemTop 16 Content Style Guides 2022 (and How to Use Them)Mailchimp content style guideMonzo content style guide by Harry AshbridgeStrategic Writing for UX — a book by Torrey PodmajerskyContent Design — a book by Sarah RichardsMicrocopy: The Complete Guide — a book by Kinneret YifrahNicely Said: Writing for the Web with Style and Purpose — a book by Nicole Fenton and Kate Kiefer LeeUX Collective on MediumMeasure What Matters — a book by John DoerrUX Writing Hub Free CourseWriters in Tech podcastUX Writing Hub blog Don't Make Me Think — a book by Steve KrugJust Enough Research — a book by Erika HallPredictably Irrational — a book by Dan ArielyNudge — a book by Richard ThalerThe Hook — a model by Nir EyalNielsen Norman Group —  world leaders in research-based user experienceThe UX Writing AcademyFollow Yuval on TwitterToday's SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Nigel Eccles is the co-founder and CEO of Vault Laboratories. VAULT is a new creator platform that uses the power of Web3 to unlock the next generation of fan experiences. Joe McCann guest hosts.00:32 - Origin Story04:48 - Vault09:47 - Use case of Vault14:38 - User experience in Web 3.018:01 - Why choose to build on Solana?24:01 - BetDEX25:51 - FanDuel vs BetDEX27:41 - Regulation and user experience31:04 - Youth as an inspiration?32:48 - SAMO34:42 - Exciting Projects on SolanaDISCLAIMERThe information on this podcast is provided for educational, informational, and entertainment purposes only, without any express or implied warranty of any kind, including warranties of accuracy, completeness, or fitness for any particular purpose.The information contained in or provided from or through this podcast is not intended to be and does not constitute financial advice, investment advice, trading advice, or any other advice.The information on this podcast is general in nature and is not specific to you, the user or anyone else. You should not make any decision, financial, investment, trading or otherwise, based on any of the information presented on this podcast without undertaking independent due diligence and consultation with a professional broker or financial advisor. Joe (00:09):Hey everybody. Welcome back to the Solana podcast. It's your guest host once again, Joe McCann. Today I'm super excited to introduce the one and only Nigel Eccles.Nigel (00:21):Thank you. Thanks for having me on.Joe (00:22):Nigel, I want to jump right into it. Can you talk a bit about your background and ultimately, how did you get into crypto or Web 3.0 or however you want to define it?Nigel (00:33):Yes. I've got about 20 years experience in consumer tech, mostly in sports. I'm originally from the UK. I'm originally from Northern Ireland. Around 2000 I was involved in a, I guess a dot com. It was a company called flutter.com as a product manager that I launched them as a betting exchange.Nigel (00:51):Since then I've been involved in a lot of different startups. The one that I launched in 2009 was a daily fantasy sports product called FanDuel. A lot of you if you're into sports, you almost certainly will be familiar with FanDuel because not only is it a very big fantasy sports operator, it's now a very big sports betting operator. Long history, I've always built consumer products. I've always been focused on B2C and trying to innovate and bring new consumer products together. Since then, I left FanDuel about four years ago and since then, I've actually launched three companies that are all in the consumer space.Joe (01:32):Wow. Three companies. When are you going to do something with your life?Nigel (01:37):Yeah. Well, they're all in their early stages. They're all in that promise space so it's exciting, but every day is still... There's still a lot of challenge. They're all still pretty early stage.Joe (01:50):Got you. We'll dive into each one of those in a minute. Can you maybe talk just a little bit about your journey of getting into crypto and then specifically, Solana?Nigel (02:00):I'm not super early. I've always, I've been aware of it for a long time, but 2017 was when I first got into it. Given that I've only ever really been interested in the consumer side, in 2017 I really dived in and was like, "Wow, this looks awesome." I remember reading about Ethereum. I never really had any interest in Bitcoin because I never really felt I had much money. And so I never really thought what's the point? I don't really have much money. Bitcoin to me seemed to be a great place if you had money and you wanted to store wealth. I didn't have any so it seemed mute to me. Whereas Ethereum seemed incredibly exciting so I get really interested in Ethereum. I also spent a lot of time looking at all these alternative coins in 2017. I remember going through CoinMarketCap coin by coin and going, "Okay. That looks totally pointless. That looks all promise, but no technology. That looks like that one above."And really getting down to about 50 and I see chatting to some friends who are in the sector. Or that one looks totally scammy and just being fairly disillusioned. In the end I bought Ethereum and toyed with some of the stuff that was closer to being consumer ready like I think CryptoKitties. One of my former colleagues actually set up Rare Bits, which was an open sea competitor. Which was an NFT product back in 2017. He dabbled a bit, but really at the end of 2017 said, "This isn't even close to being ready for consumers. This is so hard to actually buy an NFT." It wasn't even clear what you would do with it regardless of any other form of transaction or paying for something, it was slow. It was expensive and I didn't see in the short term it was going to get there. I went back to focusing on Web 2.0 things over the following few years. In 2020 then, I started, I used to get interested in NFTs again. Interesting enough the first ones I looked at were Top Shot, which bubbled up very early in 2021 and then crashed again. And Nifty Gateway. Similarly, they had nice onboarding and that both of them you could buy-in with a credit card, but they both were a gateway for me to say, "Oh, I get this now. This is actually pretty smooth." Once I had an NFT, I was pretty beaten by it. It's like, okay. Because the first NFTs I ever bought was through a credit card. Then I went through the whole process of really understanding and trying to get my head around the infrastructure underneath it.Joe (04:30):Got you. That landed itself to probably some ideating on your end. One of these three companies you launched or projects, companies, whatever we call them these days is Vault. Can you talk a little bit about what Vault is and where the idea came from and frankly what's the plan with Vault?Nigel (04:49):Sure. Absolutely. Yeah. Vault is still very new, but we had been working with creators for about three or four years and what we'd been trying to do was to help them find a way to create a small space where they would bring in their very top funds and they would monetize them directly. If you ever read any material from this, [Ligen 00:05:11] is by far the leader here and we were talking to her three, four years ago and what we were trying to do is create this native mobile experience. Native was very important to us because if you look at consumption of media by consumers, 90 to 95% of it is mobile.It's a native app. Whenever you do anything with consumers, they'll always say, "When's the app coming out?" You'd try and probe them and say, "Well, we got a really good mobile web." Then they'd go, "When's the app coming out?" Instead of fighting, we were like, "Look. It has to be a native mobile." We spent several years trying to build that native community, but it's really hard. What we found was it's hard to get people off existing platforms like YouTube, Instagram or Spotify. It's just hard to get them off.Then secondly, it's very hard to monetize them particularly when Apple and Android are going to take a 30% cut. In about early 2021, when I started to dabble quite seriously with NFTs, I realized that actually this was a really interesting technology and we said, "This is a fascinating technology because I as a creator can actually monetize my work. I can actually sell something." Actually, if you think about it, it's much more in the analog world where I can create something of value and sell it. Previously to that in a digital world, it was very, very hard to do that because the person really struggled to buy something. When you could always right click copy something, it was very hard to do.Now with the NFTs, that had provable providence. You had ownership and so we thought this is really interesting. We could definitely use this technology. When we dabbled with the NFTs, what we discovered was that lots of artists were really fascinated by it. Immediately they said, "This is great." But what we also found was a lot of them felt excluded. If you're a graphic artist, you're like, "Fantastic. Finally, a technology that people can discover art." If you speak to the graphic artists, NFT is just such a revelation to them. But a lot of the other artists, particularly music artists were like, "NFTs are fantastic, but it's not very authentic to what I do."If you actually look in early 2021, [Grime 00:07:20], [Stevie Oke 00:07:20] and a lot of other music artists actually experimented with the NFTs, but they didn't really perform that well. Those NFTs are done between 60 and 90% in value from their meant price and a lot... More musicians actually just didn't do them. They just said, "Look. It just doesn't seem authentic. It doesn't seem to be the artist I am and it doesn't feel the right thing for me to be selling to my fans." We said to ourselves, "Well, why should this technology limit the art that could be shared? Why should it just be limited to graphic art?" Also, we thought it was interesting, everyone laughs at the right or they mock right click brigade. But they actually do have a point which is yes, you have ownership, but you have no exclusivity over this content.There's anyone can see it and we thought there was something interesting if, what if we could A, remove the restrictions from the artist and B, create some exclusivity. Maybe only the people who own that NFT can actually see this piece of content. That was basically the background of the idea to Vault. What Vault is, is a platform where artists and some of the biggest artists that are coming on will be music artists would create a vault and they would then make keys to that vault and they would say, "Okay. I'm going to create a 1,000 keys and I'm going to the meant price of $50, a $100, a $1,000." Whatever price they set. That's fully set by the artist.Then those NFT keys act as keys into a vault, and in that vault the artist can put any type of media that they want. That can be music. That can be video. That can be picture. That can be text. It could even be hyperlinks into other things like into merge or into live experiences. But the key thing there is that only the people with that NFT key can actually see what's in the vault.Joe (09:10):That's so cool. You hear a lot in the NFT world about these token gated communities. You're quite literally giving out keys or the artists I should say are literally giving out keys to get access to things that only the folks that have those keys can access to. It's a really cool concept. Have you seen novel or unique things that these artists are doing or is it pretty straightforward like, "Hey, here's me eating breakfast or this is my workout playlist or whatever." What are the interesting use cases you've seen that artists I've come up with in their vaults?Nigel (09:48):Yeah. It's a really good question. Something just before I come to there, the other thing that we've done is we've made it very simple for the fan to consume the media and we've made it very simple for the creator to create the media. On the fan side, typically when you have this NFT gated community, you have to go to the discard and then you have to authenticate via club ladder grip which takes about 23 different attempts. And just in frustration it seems to have worked, although you're not sure. Sometimes the channels show up and sometimes they don't.It's a really clunky experience and I'm not really criticizing them. I know it's a technically challenging thing to do. What we have done is that we allow people to create account that then links to their NFT and authenticates very smoothly. That's number one. The linkage between account and the NFT is very smooth. If they then sell that NFT, we actually know the address to look in and we automatically look and say, "No. They've sold it. They don't have access anymore."Secondly, from the artist's perspective, again, that's a challenge for them. It's like, where do they put their content? What we've done is we've allowed them to add content to this native app that is seamless. Basically, if you can add media to Instagram, you can use Vault. It is literally one click, grab the media, drop it in. On the question of what use cases, we've seen a huge range but I'll give you a couple of examples. One that we're seeing is the artist album drop. When albums are being dropped, now normally they're going straight to Spotify. Sometimes some artists are also doing vinyl because they have a fan base that wants to collect.What some of the artists we're working with are saying, "Actually, that vinyl's $30. Why don't you have $60 premium vault drop, which will not only have the music in it, but will also have some other special things? It will have some of the inspiration behind the music. It will have the cover art. It will have Voice Memos from me. Some all of backstory to the album." That's been a really interesting one. Another one music artists are working with us on is the tour drop. I'm going on tour next month. I'm going to be traveling for the next three months. Both myself and my team will be taking lots of social media. What I'm going to do is every day drop pieces of content from that tour so my fans can actually travel the country with me and see behind the scenes material that they would never otherwise see.That's a really exciting one and we've got a few artists we're talking to about doing that on upcoming tours. Then the third one and a different category which is athletes. Last year college athletes got name, image, likeness rights. Before they couldn't be paid. They couldn't monetize their name. That has changed. But the challenge for a lot of them is like, "Okay. But what do I sell?" We've seen some of them advertise the local car dealership.But they feel it. Again, it feels a little inauthentic. They have this huge fan base and what we've been talking to them and say, "Well, what you really should be doing is creating a vault and showing people what goes into that Saturday game day. What goes into getting to match madness." We're working with a number of athletes now that are doing vaults like road to the NFL. This is how I got to the draft. The training that goes on behind the scene. The interesting thing at a college level is we have boosters on the other side who want to buy the keys.We have a really brilliant market emerging, which is boosters said, "Look. We want to support these athletes and we have these athletes coming into the college. God, well, we'd love to tell the story of what we're doing." That's becoming a nice market.Joe (13:15):It's so cool because I think one of the cool things that happened with Instagram is that when it really started to take off with celebrities and athletes and musicians, it's that fans felt closer to them  because they could see, hey, they're in this tour stop. Or they're just literally eating their lunch or whatever the thing may be. It just felt more personable. What it sounds like, this feels like maybe the second derivative of that where not only are you going to start to be able to see, hey, the behind the scenes of such and such band on tour, but also the spectrum of the media that could be produced and consumed by the fans is huge.Nigel (13:56):Yes.Joe (13:57):One thing I wanted to point on that you mentioned earlier that I think is important is the user experience. You mentioned just authenticating really easily and being able to add content as simple as Instagram. Given the experience you have in consumer related tech, can you talk a little bit about maybe your broader ethos on this?Because I know that certainly with DeFi 1.0, it was hey, we're just a bunch of hackers and academic engineers and we're just creating primitives. But some of these apps are just painful to use and now we're starting to see a big emphasis on user experience because quite literally it will help onboard more people. Can you walk us through that being at the forefront for Vault and even potentially the other products that you're working on?Nigel (14:40):Absolutely core. The co-founder of Vault, my co-founder at Vault also co-founded FanDuel with me. He was our head of product design and user experience. He had leveraged from the design of the product through to customer service. He's a world class designer. There's no way, two ways around that.What he brings to it is just a completely smooth flow. We want to get millions, hundreds of millions of people into crypto, but we want to make it a smooth experience. And we think that one day, yes, maybe everybody does self-custody, but that won't be their first experience. We have to give them value that isn't just coin goes up. It has to be something that is cool that like me, I go, "That's cool. I'd really actually like to learn and understand the underlying technology and what else it does."If we look at what Vault works, we've actually enabled in our payments. People were like, "I didn't even know you could do this with Apple." We're like, "You can." They're not opposed to this. What happens is a creator creates a vault. They set a price. Let's just say they set it at a $100 a key. It can't go as low as 20. One of the beauties about Solana is its low transaction costs. Things shouldn't cost hundreds or thousands of dollars.If somebody's a fan of a band and they want to buy a vault, they should be able to buy something for $20. We could price it as low $20. The user can either buy with Solana. We give them the option with Solana. Or they can buy within in our payment. And that in our payment is two clicks.Most people have their credit card already in their phone and suddenly they are owning an NFT that is built on Metaplex, built on Solana that they can then take off platform at a later date and self-custody. But they can have the full experience of owning that NFT and seeing the content without ever touching Solana or ever buying crypto. Without ever installing a wallet.Joe (16:36):Amazing. Yeah. Isn't it weird how people just want things that are fast and cheap? Such a novel concept.Nigel (16:45):Yeah. There's a very good book in usability. It goes back a few years called Don't Make Me Think-Joe (16:50):Yeah. Great book Nigel (16:50):... and it's perfect.Nigel (16:52):So many times people are like, you give them options or give them this, they're like, "No. Just make it real easy."Joe (16:58):Make it super easy.Nigel (16:58):If you can give them a straight line for them to get to where they want, the number of people you'd on-board will be several magnitudes higher than if you make them learn every step along the way.Joe (17:09):I totally agree. I think this may get to my next question around why Solana. It seems probably patently obvious at this point, but given that you have this experience in consumer tech, given that you built FanDuel or were co-founder with FanDuel, I don't want to diminish the massive team that brought this to market and maintains it.While you were evaluating Web 3.0 related tech, and this is not meant to be a layup question. But you look at Solana versus some of the other ones and it's not that these other chains are bad, but when you're trying to design an experience that is seamless and as friction free as possible and using the principle of Don't Make Me Think, what was it that made you and your tech team say, "You know what? We're going with Solana because user experience is going to be so much better."Nigel (18:04):Yeah. It's a good question. It's funny the level of maxiness on Twitter. We have gone all in on an L1, but we've tried to be very clearheaded objective viewpoint because we're betting millions of dollars that this is the right decision. We're investing in an L1 because we think that this is going to be the best platform for us.If it was a different one, we would totally have gone that different route because we can't be religious about it. We don't have the money to say, "Hey, we're going to invest in L1. That's not going to be the winner but for some reason we're going to do that." We started the process and even today we continue to look at other alternatives. I regularly look at Polygon. I regularly look at Arbitrum. I look at Avalanche. I look at NEAR because again, we're not religious. What led us to Solana though, was a number of factors.Obviously the obvious headline was fast and cheap. But not just fast and cheap, but actually that being it was designed to be that. That was the criteria around how it was built. That was important to us because we knew that if in three, four years time that it got more congested, there was more demand, that the core team wouldn't be going, "Well, that's okay. We are fine with that because other things are successful."We felt that there was a commitment for the core team. Though fast and cheap is core to this product, we're not going to the core to this platform. That was really important. The other factors we felt were that even at that point and this is early 2021, it had good momentum and that again was important. We didn't want to make a technically great choice, but all the momentum was going another direction and everything over the last 12 months has continued to convince us that was the right decision.Nigel (19:56):We also were impressed by this core team. Raj and Anatoly were straight on very first call. Somebody who's come from Web 2.0. Personally, I thought that was great that we can reach out to somebody and say, "Look. We're having issues with this." They've been incredibly supportive. I thought that was a huge factor as well.Then the last thing I'd say that I've noticed about Solana is that I think there's a much stronger design ethos in Solana than I've seen in the other blockchains. I don't want to say it isn't bad, but these other ones. But some of the blockchains I've been on are, I think I cannot understand how they've made these design decisions. I think some of it is a laziness about EVM. Which is like, well, it just works. It's EVM compatible so people will figure it out. I think Solana has gone down a slightly harder road, but it has forced people to say, "No. We're going to design this for humans."I guess that handicap in a way has actually improved it. Something like Phantom, it is 10X better than MetaMask. Without a doubt I use MetaMask every day and I'm always still fascinated that for example, NFTs that I've sold six months ago are still in my wallet. I think there's a setting somewhere where I could change it to take those out. But the idea that they don't understand that would be something I would want natively is weird. Those are, it's four or five major reasons. I think there's still a very, very large gap. We made the decision. We committed about 6 to 8 months ago. But since then it's only got stronger the thesis.Joe (21:23):Yeah. You bring up a number of points that I try to bestow upon a number of the founders of startups and projects that I'm advising is, look, you don't have to be religious about your technical solutions or choices. But I do think it's important to recognize that, hey, if your application or protocol is super successful, are you going to have to do what actually Infinity did and build your own scaling solution?Are you willing to staff that or do you have the resources for that? Do you have the desire to do that? I think the second aspect is, and again, this isn't a NTL2 conversation. It's that in my view, when you add an L2 to your technical architecture, I have this running joke that the reason it's called an L2 is because now you have two problems. It's not just the L2 that you're building on, but you also have an upstream dependency on the L1.I think a lot of the technical decision making early on is critically important to understand in the case that you do have this wildly successful app or protocol. Furthermore, to your point, Solana made some intentional design decisions that added some constraint around the protocol and furthermore, the applicability of the protocol.I think, we're still early days-ish with what's possible on it and we're definitely have been pressure testing the network quite a bit. But I think longer term, this is currently going to be the chain that's going to enable those types of truly immersive rich internet experiences that users are accustomed to on mobile apps and Web 2.0 without having to have all these additional complexity. I take your point a 1,000% with MetaMask and I take nothing away from that team. But at the same time, Phantom has brought user-centric design to the wallet and that's super important for onboarding and more importantly for the apps that will ultimately be connected to those wallets. I hear you a 100% on that.Because I know we're coming up on time pretty good, I wanted to switch gears quickly to talk about BetDEX. Because this is actually how we met. We were introduced by a mutual friend. He told me about your background and he told me that you were considering building on Solana and it was a fascinating idea. I said, "Would love to convert him to build this on Solana." Can you talk about what BetDEX is and what you're excited about BetDEX for? Then also again, maybe the design decision as to why you chose Solana.Nigel (24:05):Yeah. BetDEX is a sports betting protocol. The way to think about it is there's something like $2 trillion bet every year on sports globally. But that $2 trillion is basically split among tens, maybe even hundreds of thousands of different sportsbooks. We take FanDuel's example. FanDuel is quite a big sportsbook, but all the money they take, they're the counterparty. They take that counterparty risk. All the money that DraftKings takes or say some of the other ones, BetRivers takes, they all take that counterparty risk.If you're one of those smaller sportsbooks and somebody Mattress Mark comes in with a million dollars, you can't take because you can't take the counterpart risk. The way that BetDEX imagines the world is says, "Well, what if all of those sportsbooks could basically share their liquidity in a central pool?"Now, prior to crypto they probably wouldn't have wanted to do that because who would own that platform? What the governance would be. There will be lots of different challenges there on that actual protocol. Well, what BetDEX works as is, because it's going to be a decentralized protocol which will be owned through its token holders which may be many of those different applications, they then can pool their liquidity into a central exchange.And so someone betting on FanDuel could be in effect counterpartied with somebody in the UK betting on a completely different website and they don't actually need to know that. Basically, BetDEX is the glue that's going to plug together all these different sportsbooks that gives us global liquidity pool.Joe (25:40):Super cool. Given your obvious experience with FanDuel, how would you juxtapose the two like FanDuel was for this type of a world or environment, and this is how BetDEX is different?Nigel (25:54):Yeah. They're actually very different. One day my aspiration is that FanDuel would use BetDEX. They don't have as immediate a need because they're a big sportsbook so they don't... Mattress Mark comes in and they'll say, "I'll take that liability." The way we want to see it is, we'll actually build the very first application which will also be called BetDEX. That's a licensed sportsbook in Malta that will take bets from over a 100 different countries. Unfortunately, not the US. Certainly initially.But basically what will then happen is we will actually opensource that code and say to other operators, "Look. You can also build your own application. In fact, take our code. Put your own logo on it. Put your own brand on it and then you can interface with BetDEX as well." Then existing operators like DraftKings, like FanDuel can say, "Wait a second. There's this huge liquidity. Why are we managing all this risk ourselves? Why don't we pull some of our liquidity in here? Maybe I carry 90% of the risk of the money coming in and I just blow 10% onto this exchange." BetDEX is really a protocol and FanDuel really is an application that then would use that protocol like all of these other sportsbooks.Joe (27:01):Got it. Very cool. You mentioned something that hits home for me as an American that once again we are unfortunately geofenced, if you will, to a lot of the innovation that's happening in crypto and Web 3.0.Nigel (27:14):Yeah.Joe (27:15):Given your experience with FanDuel and certainly setting up BetDEX, can you talk a little bit about the policy risk? You mentioned a 100 different countries and how do you navigate that? Because the sports betting regulations in say the UK are very different than they would be in say New Jersey. Maybe even different they are in South Africa. How do you think about managing that? Again, not sacrificing the end user experience for folks that are using BetDEX.Nigel (27:44):Yeah. That's a very good point. Largely the regulatory issues set at the application layer, are very similar to... AWS typically does not have to deal with betting regulations. It's the application that builds on top of it. BetDEX is very simple. It's just their protocol it's up to those applications that build on top. For example, BetDEX the application is regulated in Malta. We are going through a very long process with the Malta's Gaming Authority and I was on the call with them yesterday going through my source of wealth and they want all my bank details. I've been fingerprinted. That's a process.That's a process that happens at the application level. Basically the protocol just works with those applications and so it's agnostic to do that. It's the applications that deal with the regulation.I will say that with FanDuel before we went through a lot of regulatory issues with FanDuel as a fantasy sports product. Then becoming a sports betting product. I'd say my personal view in the US regulatory process is, it always gets messy before it gets better. I see that with crypto as well. I'm actually probably one of the few crypto regulatory optimists in that I see what's happening today and some of it is ridiculous. A lot of it is through lack of understanding, but some of it, I think it is genuinely vested interests. Acting in their vested interests.But I also feel that like fantasy football was, crypto is just too popular. Means too many people have it. It's too beneficial to consumers and it brings two things to politicians what they love, which is money and votes. I am very bullish longer term, but there's going to be speed bumps on the way.Joe (29:29):Yeah. I totally agree. I think you and Sam at FTX are definitely regulatory optimists. I am cautiously optimistic. But I do believe that there's a growing momentum, certainly in the United States about bipartisan support for candidates who are pro crypto. I think this is a very real movement that's happening in DC. I know there's lobbying groups. There's super perks being set up. I agree with you. I think that there's going to be some bumps along the way. There will probably be some blunders and bureaucratic mistakes if history serves as well.But at the end of the day, I think that to your point, it's so popular nowadays and the rebranding of crypto to Web 3.0 which now encompasses things like NFTs, which is bringing culture in the crypto. Which is bringing video games into crypto. Which is bringing fantasy sport and sports betting into crypto. It feels we're on a path towards this reaching some consumer safety slash normalcy. I guess the next question that I had was, if I'm a kid nowadays, I know you have some kids. I have a son, but he's much too young to even be using a computer.One of the fascinating things that I think about kids these days is that the concept of a video game or the concept of art or the concept of a sport is just so different. Can you talk a little bit about maybe how even just conversations with your kids or your view on the youth is influencing some of the decision making in what you're doing with the projects that you're helping launch?Nigel (31:09):Yeah. It is very interesting. I've got three kids and they're all gamers and they're from 17 to 28. It's a broad range. It's interesting how they're discognitive, I would say. Obviously discard is prevalent in crypto. I'd say that they're all very familiar with NFTs. It's not such an alien concept to them that I think it is to people maybe my generation.It's really you spend money on something that's virtual. They have that experience. When they're gamers, I think they're little skeptical of NFTs and games like a lot of gamers are because I think they see that historically a lot of the games companies have used innovations like this to, not to make the game experience better, but to actually make more money.They look at them a lot of times and say, they like NFTs in their own right and they're interested and they've all bought and sold them. Because they look them and they say, "Okay. These are load boxes. This is another way to get money from me for something that I probably should have got in the first instance." That's been really interesting. They are very natively digital. I think that's what's very clear that a large part of their life, a vast majority of their life is digital. And so the concept of a digital life is something that's totally new to that.Joe (32:25):Yeah. You and I were chatting at one point in Lisbon actually at the Solana conference and you had mentioned something along the lines of how fun it was for your kids to be sending SAMO to each other.Nigel (32:38):Yeah.Joe (32:38):And how it's this meme coin on Solana, but it was just this fun experience because they're not going to be sending each other hundreds of dollars in USDC, but hey, they can send each other hundreds of SAMO and it's this cool experience.Nigel (32:53):Yeah. I'm unashamedly a SAMO enthusiast. I think you are as well.Joe (32:58):Oh yeah.Nigel (32:59):SAMO and Dogecoins are fun and they're popular. As someone who's tried to build lots of consumer businesses many of which have not been successful, popularity is hard to get. While they don't... Dogecoins don't do a lot today, that popularity I think is incredibly powerful. I'd say that BetDEX, we deliberately have been working with the SAMO community and we've done some fun things with them because they have something that we really want as a company, which is popularity. We definitely want to do a lot more with them and I'm very bullish in SAMO. I'm actually quite bullish on Dogecoins in general which is, it's very rare that you get something that level of popularity. That they don't figure out something to do with the... I think it's a very strong community. I think it's got a long way to go.Joe (33:44):Yeah. I agree. One of the most fascinating things I think that's occurred over the past couple of years specifically with the GameStop saga is that internet culture is a force and it doesn't necessary really have to equate to some business case study or some scientific proof for something to work or be popular or have utility. That's one of the most fascinating things about crypto to me is that the internet culture around it and how it supports things that on the surface appear to be maybe trivial in nature, but there's a huge community behind it and there's something to be said for that. I think maybe the last question I'll ask because I know we're coming up on time is, given the crazy expansive growth we're seeing in Web 3.0 and particularly in the types of applications on Solana, what are a handful of the projects or applications that you're really excited about now?Nigel (34:47):I think a few things. I think Phantom is an incredible wallet and I think they have a long way to go. I'm very bullish on that. I really think that's going to be critical onboarding people onto the L1. In terms of NFT projects, I have a Monkey. I'm incredibly impressed by that community and I've joined a lot of NFT communities and that one is just... It's so hard to keep up.Joe (35:12):I agree.Nigel (35:13):Yeah. I think they've done an amazing job. I do think there will be a bit of a... By verification of ones that clearly could become like that and ones that don't. I think a lot of entities at the moment are sitting in this nether land of, are they going to maybe get there or not? I think when it becomes apparent, prices will reflect that. I think that's really interesting one. I'm very bullish on the Monkeys. I think it's a great community. In terms of games, it's still very early. I'm really interested in Game Fire. I think NFTs could be really interesting on games.Filling games is hard though and I feel that a lot of these games are all have an amazing game priced in. Even though no one's seen a line of gold or... And so that does worry me. I feel there's going to be a lot of failures. The only one that I hold a bit of is Panzer Dogs. I've actually played their demo and it's a pretty cute game and the studio has evidence of building good games before. I'm quite excited about that one. I've liked what they've been dropping.I am very nervous in general about the whole Game Fire. I think that 2022, it might be the year that we discover in crypto that building games is hard and building games with NFTs in them is just as hard as building games. Those are probably the major ones. I do think that games is going to be really important though. But it may be more games like the Cops Game or Wolf Game, which is on Ethereum. It may be more games like that, that are not... Or even Loot. Loot was a fascinating project last year. Obviously it lost a lot of steam. But new game format where the community is actually core in building the next stages like I just gave you the building blocks and we build it, I think there's a lot to go there given that Solana is priced at a level where a much younger audience that doesn't necessarily have a lot of money can innovate.That's where I would be more excited as opposed to triple-A games porting over and suddenly their skins which weren't really worth anything anyhow, suddenly are tradable assets. I'm not as excited about that. I'm more excited about games that are weird that we don't really understand right now coming up organically.Joe (37:22):Yeah. I think that's a fair assessment. In almost any startup boom cycle, you see people just trying to innovate in myriad different directions, which is awesome. But ultimately the ones that have something truly innovative that people can gravitate towards are going to be the ones that really make it. Right now it's up for grabs.I'm always on the space like you are in general. I think that the caution that you're hitting is worthwhile, but man, there's a lot of really cool stuff out there. I will tell you, a lot of the game developers that I've been meeting with that are launching games are seasoned game devs.Nigel (38:02):Yeah. Yeah.Joe (38:03):They just see this as a way to like, hey man, I always wanted to have an Indy game studio or do my own game and this is a means to facilitate that. I think the key though, to your point is how are we going to integrate these things in a way that feels it's accretive to the game?What's fascinating about your kid's view of being skeptical of these things is very wise because what we don't want is just things to be bolted on. We want them to actually add value to the experience. TBD on that. We still got lots of time to see when this is going to pan out.Nigel (38:36):Yeah.Joe (38:36):Well Nigel, this was awesome. Where can people find you on the internet, Twitter, or Telegram or wherever you're comfortable with?Nigel (38:43):Twitter's the best place. I'm Nigel Eccles. I'm fully docs. You'll see me. I'm a nice little red monkey. Yeah. I'm @nigeleccles on Twitter.Joe (38:51):Amazing. Well, you heard it here first folks. Nigel Eccles, man, has so many projects and companies. We couldn't even get through them all. But thank you so much for joining us on the Solana podcast and we'll see you guys next time.Nigel (39:04):Thank you.

How can UX designers position themselves to land the best suitable roles? Our guest today is Sarah Doody, UX researcher, designer and founder of Career Strategy Lab. You'll learn what companies look for when they are hiring designers, tips for crafting your portfolio, creative ways to scope projects before starting, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesCareer Strategy Lab — Sarah's six month UX career acceleratorEpisode 42: Hiring for UX Positions with Sarah DoodyShopify, Gusto — examples of companies who build reputations as employersHelp! Is There a Cardiothoracic Surgeon in the Room? — an article by Jared Spool on T-shaped professionalsDon't Make Me Think — a book by Steve KrugFollow Sarah on TwitterFollow Sarah on InstagramSubscribe to Sarah on YouTubeToday's SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

What can we do to create impactful content for our SaaS? In this episode, we talk to Nicole Kow, a B2B marketing consultant and content strategist. You'll learn how to avoid a common content strategy pitfall for many companies, tips for content research, resources for improving writing, and more.Visit our website for the detailed episode recap with key learnings.nicolekow.com — Nicole's consultancyCodeSubmit, TrekkSoft — some of Nicole's clientsReddit, Quora — great locations for researchOn Writing Well — a book by William ZinsserDon't Make Me Think — a book by Steve KrugElizabeth Gilbert, Ann Patchett — some of Nicole's favorite writersAnimalz — content marketing agencyAsana, Intercom — companies with examples of strong written contentGrow Your Content Marketing as a Team of OneThe Evolution of Developer Salaries: Looking Back 20 YearsDeveloper Burnout: Why It Happens and What We Can Do About ItThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Adam Lovallo LinkedIn - https://www.linkedin.com/in/adamlovallo/Thesis Testing - https://www.thesistesting.com/Nik Sharma - https://www.linkedin.com/in/mrniksharmaThe No Asshole Rule a book by Robert I. SuttonThe Great Game of Business a book by Bo Burlingham and Jack StackDon't Make Me Think a book by Steve Krug

There are a couple of important points for website owners to keep in mind when creating the Call-to-Action. This “CTA” is what leads visitors to take action and reach out to you. For “lead generation” websites, the CTA marks the end of the Marketing Journey and the beginning of the Sales Journey. This episode covers the mistakes that I see most often and the simple steps you can take to avoid them. IN THIS EPISODE…[02:54] You can now support our show! [07:52] What's in for you in today's episode [08:40] Why did google eliminate matching of keywords in domain names [10:07] Why buy domain variations of your business name [11:49] Why I use Google Domains to buy domain names [13:06] Don't use generic CTAs [14:34] Your CTA is the most important button on your site [16:43] Don't offer multiple CTAs [17:50] Why landing pages convert better than websites [20:48] Don't make your users think! [25:08] In summaryMEREDITH'S HUSBAND SAYS …“CTAs are the most important part of your website. They're the reason your site exists!” “The CTA is typically the biggest button on any web page.” “The Call-to-Action is the end of the marketing journey and the beginning of the sales journey.” LINKS TO RESOURCES MENTIONED...Google Domains: https://domains.google Don't Make Me Think [book, by Steve Krug] https://amzn.to/3IKUM5Y CONNECT WITH US ...Web: https://www.thewebinaut.com/merediths-husband/ Instagram: https://www.instagram.com/meredithshusband/  

Last summer I met Brandon when he joined Blink's Seattle office as a part of our summer internship program. Right away I could see his passion for and eagerness to soak up as much UX knowledge as possible. He even moved from Ann Arbor, Michigan to Seattle, Washington to participate in what had to become a “fully remote” internship. In our chat he shares some great insights into UX internships and what he was able to get out of his time last summer. It was great to get to reconnect with him a few months after his internship ended and to hear more about his thoughts and experience as someone who's on the verge of getting into the UX workforce. Definitely some great advice to those who are early in their pursuit of a UX career. LINKS LinkedIn Portfolio The Design of Everyday Things by Don Norman Don't Make Me Think by Steve Krug Thank you Brandon for being a guest on the show! If you want to get in touch or if you have questions about pursuing a UX career please email me at hello@uxpursuit.com. Lastly, thanks to Irene Barber for creating the music for today's episode. Check out her music under the artist name Nearby on Spotify or at nearbymusic.bandcamp.com.