Custom Ecommerce Web Development

Let's talk systems and how they work together in your business.Think of your business like the human body:

When building your organizational structure, here's a game-changing idea:

We get asked this a lot: *What's the difference between an organizational structure and an organizational system?*Here's the simple answer:An structure is a system—a framework that defines reporting lines, work assignments, and team dynamics. It's the backbone that keeps your team aligned, whether you're a solo entrepreneur or managing 50+ employees.Think of it like this:

Earlier this week, I talked about strategy and tactics as the filling of a sandwich, and I want to dive a little deeper into that. Picture this: 

I recently had a conversation with a business leader that made me realize how often people confuse strategy, systems, and tactics.

If you're anything like me, you probably HATE hearing the phrase, “Something is better than nothing.”As a bit of a perfectionist, I usually focus on getting things done properly. But when you're neck-deep in the chaos of Black Friday, Cyber Monday, and Christmas campaigns, this mindset can hold you back. So, if you're scrambling to get everything together right now, let's keep it simple. I'm here to give you a straightforward system to get back on track. Execute this plan, get through this season, and then—mark my words—book a call with me at NoSalesBS.com for January. You're way too busy to think long-term right now, but next year, let's make sure you're not stuck in this same frantic cycle. Make a List and Prioritize RuthlesslyWrite down every task you think you need to complete. Then, tackle it in order of importance. Be honest with yourself—if something isn't a deal-breaker, scratch it off. Your list doesn't need to be exhaustive; it needs to be manageable. Use the 80/20 RulePerfectionism has no place here. Focus your energy on the 20% of tasks that will drive 80% of your results. Whether it's your ad copy, campaign visuals, or email sequences, avoid obsessing over minor details. Get it done, not perfect. Proofread with Fresh EyesYou're running on fumes, so it's easy to overlook mistakes. Have someone else proofread your work. It could be a teammate or even your 12-year-old kid—it doesn't matter, as long as they'll catch glaring errors. If no one's available, proofread it yourself backward, word by word. Trust me, this works. Remember: Done is better than perfect - Your campaigns might not look flawless, but your customers need to hear from you—now. If they've forgotten about you since their last purchase, this is your chance to get back on their radar. Even an imperfect campaign is better than silence. So, take a breath, execute the plan, and remember: Something is always better than nothing. And don't forget—when January hits, let's talk. Together, we'll make sure next year's holiday season runs like a well-oiled machine.

Let's break down something important for business success: the relationship between strategy, tactics, and systems. Think of it like making a sandwich:

Are you soaking up the sun in Cabo

Truth is, most agencies don't care at the level you do. Sure, they care about ROAS, but often only to make their numbers look good.

Imagine ancient villages constantly at war, each known for their unique strengths: one famous for its blacksmiths and swords, another for its master archers, another for its expert charioteers. Their success depended on leaning into what each village did best—and equipping each warrior accordingly. Fast forward to today: every business has its strengths, weaknesses, and specific challenges. And yet, so many leaders still chase “one-size-fits-all” strategies, looking for a magic bean that'll miraculously solve everything. Here's the truth:

We often hear about the wins, the bold strategies, and the “overnight successes.” But behind every success story lies the less glamorous, essential work—the systems, people, processes, tech, and tools that held it all together. Success isn't in the flashy strategies alone. It's in the daily, foundational grind that makes those strategies even possible. As Earl Nightingale said, “Success is the progressive realization of a worthy ideal.” It's the small steps, repeated day after day, that eventually lead to “overnight success.” Keep building your foundations, focus on your systems, and let the strategies flow from there. That steady progression? That's success.

I was asked this the other day, and at first, I didn't say anything. To me, it felt like a no-brainer—everyone should be working in their area of genius.

You've worked so hard to land that first sale... but don't stop there. The real money? It's in your repeat customers.

"Practice Makes Perfect" – The Biggest Myth You've Heard.

I've been hearing a lot lately from leaders frustrated with employees who are constantly calling in sick or missing key days.

When is the right time to expand your team?

I've got this t-shirt—wish I wore it today—that says, "One of us is right. The other one is you."

Are you ready to level up your international shipping game? 

Are you thinking about scaling your business to the next level, especially in the e-commerce space? 

When it comes to picking a CRM system, the answer is simple: Don't pick it yourself. ❌As a leader, your role isn't to dictate the tools your team uses—it's to empower them to choose what works best.Your customer service team is in the trenches every day, handling the workflows, pain points, and needs that a CRM must address.They know better than anyone what features will make their job easier and more efficient.

After coming back from a holiday filled with both fantastic and forgettable dining experiences, one thing became clear: the experience can make or break a restaurant. 

Customer service is often the most crucial area to implement a solid system, especially as your company grows and the volume of inquiries, returns, and challenges skyrockets. 

One of my all-time favorite movies is Field of Dreams, and it holds a powerful lesson about discovering your area of genius.

Years ago, I had the chance to meet Rodney Mullen, a legend in skateboarding.

Remember learning to walk? You fell, got up, and repeated until you nailed it.That resilience was built early, but as we age, life knocks us down, and our mindset shifts. It's easy to get stuck in failures, but just like in baseball, where a player is considered an All-Star if they get a hit 1 out of every 12 pitches, success isn't just about skill—it's about resilience.

I did a post—if you missed it, go back and check it out—on what differentiates businesses that last versus those that don't.

I empower entrepreneurs to do more of what you love and less of what you don't, so you can make your mission a reality.

I often get asked, "What is a system?"

This is a fun one because many companies nail their mission-driven approach, BUT...

When we talk about processes, it's essential to understand that our people drive them.

I'm not a rapper, but Dilated Peoples sure are awesome.