Podcasts about mywifequitherjob

In this episode, Toni and I discuss agentic shopping and how I’m going to through a midlife ecommerce crisis right now. We get into Amazon scraping your website and selling your products without permission, why your Meta and Google ads might not matter much longer, and what you should actually be doing to make sure AI recommends your store over your competitors. It’s a weird time in e-commerce right now and we’re just trying to figure it out together. What You’ll Learn New Tech Is Rewriting How Customers Discover And Buy Stuff How The Old Gatekeepers Are Losing Their Grip […] The post 642: Why Everything You Know About Ecommerce Is About To Break appeared first on MyWifeQuitHerJob.com.

In this episode, I sit down with Danny Kirk, founder of ReddiReach, to talk about how e-commerce brands are using Reddit to get recommended by ChatGPT, Claude, and Perplexity. We get into the exact strategy for building up a Reddit presence from scratch, including how long it actually takes and what will get you banned. If you’ve ever wondered whether Reddit is worth your time as a brand, this episode will give you a very clear answer. Enjoy! What You’ll Learn Find The Right Niche Subreddits Post Helpful, Signal-boosting Content Encourage Genuine Engagement To Train Recommenders Sponsors SellersSummit.com – The […] The post 641: The Reddit Strategy That Gets AI to Recommend Your Brand appeared first on MyWifeQuitHerJob.com.

In this episode, I’m recording live from Shopify HQ in New York City after attending the Merchant Mastery event with my co-host Toni. We cover a wide range of topics including why unpolished UGC content is outperforming produced ads, how to build a brand story that ties all your marketing together, and why generic products are slowly dying. Enjoy! What You’ll Learn What’s driving real sales on Shopify today Low-effort tactics that boost conversions with AI Practical ways to scale without blowing your ad budget Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the […] The post 640: I Just Spoke at Shopify HQ. Here’s What’s Actually Working in Ecommerce Right Now appeared first on MyWifeQuitHerJob.com.

In this episode, I sit down with Dawn LaFontaine, a student in my create a profitable online store course, a former stay-at-home mom who couldn’t get hired anywhere after 27 years out of the workforce and decided to build her own business selling cat toys instead. Dawn walks us through the painful years she spent trying to make her original cardboard cat house product work, the accidental Instagram moment that led her to the product that actually took off, and her wholesale outreach strategy that closes at 50% without ads. Enjoy the episode! What You’ll Learn How A Single Annoying […] The post 639: She Built A 6-Figure Cat Toy Business Because Someone Annoyed Her On IG With Dawn LaFontaine appeared first on MyWifeQuitHerJob.com.

In this episode, we’re going over key takeaways from Sellers Summit 2026 in Fort Lauderdale, walking through every session from AI-powered ad creative and TikTok Shop launches to sourcing strategies, Reddit SEO, and what buyers actually care about in the current M&A market By the end of this episode you’ll have a full picture of where ecommerce is headed and a list of things you can actually put to work this week. Enjoy the episode! What You’ll Learn Clever growth hacks top sellers are using High-ROI ads, funnels, and retention tricks Product sourcing and launch strategies Sponsors SellersSummit.com – The […] The post 638: The Ecom Strategies Worth Stealing from Sellers Summit 2026 appeared first on MyWifeQuitHerJob.com.

In this episode, Leo Sgovio breaks down the AI-powered workflows he built to automate influencer outreach, generate video ads, and launch products without relying on giveaways or PPC. He walks through the exact system he used to sell out 5,000 units before Christmas and how he clones winning competitor ads using a chain of AI tools. Enjoy the episode! What You’ll Learn Leo’s Influencer Marketing Company – Spliced.io How AI Automates Customer Journeys End-to-end Tools That Scale Ads, Inventory, And Fulfillment Data-driven Hacks Top Brands Use To Grow Fast Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that […] The post 637: The AI Automation Stack Behind The Fastest Growing Ecommerce Brands With Leo Sgovio appeared first on MyWifeQuitHerJob.com.

In this episode, Toni and I have a really honest conversation about where content creation is headed in 2026 and what it genuinely takes to stand out when everyone and their mother is making videos. We talk about why the fundamentals of great content have never mattered more than they do right now, even with all the AI tools flooding the space with noise. So whether you are just starting out or have been at it for years, I think you will walk away with a much clearer picture of what it takes. Enjoy the episode! What You’ll Learn Why […] The post 636: Why Smaller Creators Are Winning Bigger Than Ever In 2026 appeared first on MyWifeQuitHerJob.com.

In this episode, my good friend Jeff Rose talk about how he built a $40K a month business doing something most people do every single day without ever getting paid for it. We walk through exactly how posting on Facebook became a full time income and how you can get started even if you have no experience and no following. If you’ve ever wondered whether you could actually get paid to be on social media, this episode is going to open your eyes. Enjoy the episode! What You’ll Learn How Jeff Rose Makes $40k/mo Posting On Facebook How To Build […] The post 635: How To Get Paid $40K a Month to Post On Facebook With Jeff Rose appeared first on MyWifeQuitHerJob.com.

In this episode, Toni and I dig into Amazon’s decision to block AI tools from indexing their product listings and why it's a risky bet. We talk through how AI agents are quietly changing the way people research and buy products, and what that means for sellers who are still writing copy like it’s 2015. If you sell anything online, this conversation will change how you think about your product descriptions. Enjoy the episode! What You’ll Learn How Shopping Has Changed Smart Ways To Make Listings Ai-friendly For 2026 Search Quick Tweaks That Boost Visibility Across AI Search Engines Sponsors […] The post 634: Your Products Are Invisible to AI. The New Search Rules For 2026 appeared first on MyWifeQuitHerJob.com.

In this episode Scott Cunningham and I dive into something that honestly changed everything for me when it comes to Meta ads and getting a real return on ad spend. Scott is the creator of the Storyselling Formula and the moment I came across his work I knew I had to bring him on to break it down properly. Enjoy the episode! What You’ll Learn How To Apply StorySelling To Your Ads Strategy Scott Cunningham's Tested Ad Setup Hack Quick Steps To Implement And Scale Meta Ads Fast Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve […] The post 633: A Simple Meta Ads Change That Will 10x Your Returns With Scott Cunningham appeared first on MyWifeQuitHerJob.com.

In this episode, Toni and I dive into the $7 billion micro drama industry that’s already taken over China and is quietly making its way into American TikTok feeds. We break down the sneaky micropayment business model that gets viewers spending $30 to $40 without even realizing it, and why the same psychology works just as well for selling ecom products as it does for cheesy kung fu movies.  What You’ll Learn How these drama apps work How to use this strategy to sell products Why micropayments are the way to go Sponsors SellersSummit.com – The Sellers Summit is the […] The post 632: The $7 Billion App Nobody’s Talking About (But You’re Already Addicted To) appeared first on MyWifeQuitHerJob.com.

In this episode, I sit down with Sabrina Ramanov, a CS major turned social media entrepreneur who walked away from the traditional career track and built an audience of over a million followers across multiple platforms. We get into her exact strategy for growing from zero, how each platform is different and where you should actually be spending your time, and why she thinks most people are completely wrong about what it takes to build an audience. Then, we go deep on vibe coding nad how the average person can actually use it effectively. Try Blotato for free by clicking […] The post 631: Sabrina Ramonov Shares the AI Playbook That Got Her 500M Views in a Year appeared first on MyWifeQuitHerJob.com.

In this episode, Toni and I break down a series of sudden moves that caught a lot of sellers off guard this week. Several major platforms quietly changed direction, and the ripple effects could impact how products are discovered, sold, and fulfilled going forward. Enjoy the episode! What You’ll Learn Why Openai Hit The Brakes Tiktok's Surprise About-face How Ecommerce Got Chaotic Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 9 years. It’s small and intimate and you’ll learn a ton! Click Here To Grab A Ticket. The Family First Entrepreneur – […] The post 630: OpenAI Pulls Back. TikTok Reverses Course. Ecommerce Just Got Messy appeared first on MyWifeQuitHerJob.com.

In this episode, we’re making the case that boring is actually a strategy. The products we’re covering today have no sex appeal, no social media presence, and almost zero brand loyalty, which means the market is wide open for anyone willing to show up consistently. And it turns out the least exciting shelf in the store is can often be the most profitable one. What You’ll Learn Why Boring Products Can Be Cash Cows How Tiny Margins Can Add Up To Big Profits Simple Strategies To Find And Scale Boring Stuff Sponsors SellersSummit.com – The Sellers Summit is the ecommerce […] The post 629: Unglamorous Products That Quietly Generate Serious Revenue appeared first on MyWifeQuitHerJob.com.

In this episode, I sit down with Daniela Boltzmann, founder of Mindful Goods, to talk about what actually separates high-converting Amazon listings from the ones that quietly bleed sales. We dig into why repurposing your Shopify creative on Amazon is one of the most common and costly mistakes sellers make, and walk through the exact frameworks Daniela uses to optimize main images, titles, and A+ content for seven and eight-figure brands. What You’ll Learn Why repurposing your Shopify creative on Amazon is silently killing your conversions How to optimize your main images, titles, and A+ content the way seven and […] The post 628: The Amazon Listing Mistakes That Are Killing Your Conversions (And How to Fix Them) With Daniela Bolzmann appeared first on MyWifeQuitHerJob.com.

In this episode, we’re going to show you why many ecommerce stores are dying right now, and why most store owners have absolutely no idea it’s happening. In the last two years three big shifts completely changed how customers find products, how they decide to buy, and whether you actually get to keep any of the money you make.   Here’s the playbook. What You’ll Learn What has fundamentally changed in ecommerce The talks at Sellers Summit 2026 How to adapt in today’s ecommerce environment Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past […] The post 627: The Old Ecommerce Playbook Is DEAD (What’s Working In 2026) appeared first on MyWifeQuitHerJob.com.

In this episode, Toni and I share our bold predictions for what’s coming in the content creation world in 2026 and why the strategies that worked last year might not work anymore. We break down the shifts we're seeing, the trends that are about to explode, and what you need to start doing now to stay ahead of the competition. What You’ll Learn Why Blogs And Affiliate Marketing Is Dead Why Clickbait Mass-content Won’t Cut It The Future Of AI Driven Content Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 9 years. […] The post 626: The Content Strategies That Will Die In 2026 (And What’s Taking Over) appeared first on MyWifeQuitHerJob.com.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1964: Steve Chou debunks the myth of relentless hustle by revealing his own “lazy” approach to launching a thriving online business. Through personal stories and practical mindset shifts, like spending money to create commitment and ignoring fancy equipment, he shows how progress is possible even without motivation, goals, or perfection. Read along with the original article(s) here: https://mywifequitherjob.com/the-lazy-mans-guide-to-starting-a-successful-online-business/ Quotes to ponder: "Most of the successful people I know aren't superheroes. They are just regular people who have made the simple choice to get up off their butts and start something without regard to failure." "Equipment doesn't matter. You and your content matter. You don't need anything else." “You might be shaking your heads that $200 isn't a lot of money but that's not the point. Spending money can do profound things to your psyche and often times this is how I get myself off my butt.” Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1964: Steve Chou debunks the myth of relentless hustle by revealing his own "lazy" approach to launching a thriving online business. Through personal stories and practical mindset shifts, like spending money to create commitment and ignoring fancy equipment, he shows how progress is possible even without motivation, goals, or perfection. Read along with the original article(s) here: https://mywifequitherjob.com/the-lazy-mans-guide-to-starting-a-successful-online-business/ Quotes to ponder: "Most of the successful people I know aren't superheroes. They are just regular people who have made the simple choice to get up off their butts and start something without regard to failure." "Equipment doesn't matter. You and your content matter. You don't need anything else." "You might be shaking your heads that $200 isn't a lot of money but that's not the point. Spending money can do profound things to your psyche and often times this is how I get myself off my butt."

In this episode, Janelle Page reveals the brand framework that helped her drive over $475M in ecommerce sales and take clients like Glamnetic from $80K to $3M per month in revenue. She breaks down why getting chosen matters more than getting found, and how to build a brand that makes customers pick you over the competition every time. What You’ll Learn Why getting chosen beats getting found How to make your differentiation crystal clear to buyers How to converting awareness into consistent customer selection Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past […] The post 625: The $1M/Month Brand Strategy That Most Amazon Sellers Are Missing with Janelle Page appeared first on MyWifeQuitHerJob.com.

In this episode I’m sharing a project I’ve been quietly working on behind the scenes building a community for e-commerce entrepreneurs from the ground up. I’ll walk you through why I’m doing this, the vision I have for it, and the biggest challenges I’m trying to solve before launch. What You’ll Learn Why I am deliberately building a private ecommerce community instead of launching another course, newsletter The long term vision for this community The hardest problems I am solving before launch Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 9 years. […] The post 624: Why I’m Building An E-commerce Community (And What I’ve Learned So Far) appeared first on MyWifeQuitHerJob.com.

In this episode, Steve talks about the 3 ways he grew his business with AI and how both Steve and Dave currently integrate AI in their e-commerce businesses to improve their Shopify stores. They talk about how AI can enhance on-site search, improve product recommendations, identify B2B customers, and maybe even improve customer support.  Steve Chou from My Wife Quit Her Job is back on the podcast!  He's on the podcast to talk about how he incorporates AI into his e-commerce business, how he created custom plugins specifically, and the projects he's working on to increase revenue in his business.  If you're looking into ways you can diversify outside of Amazon, this episode is for you. Sign up for Seller's Summit and catch Mike and Dave in person! You'll be part of an intimate Mastermind session, attending interesting talks with practical strategies and you get to catch up with Mike and Dave in person.   Timestamps 00:00 - Introduction to AI in E-commerce 02:59 - Understanding Traffic Sources and Sales 06:11 - Enhancing On-Site Search with AI 08:54 - Leveraging AI for Product Recommendations 11:53 - Identifying B2B Customers with AI 14:48 - The Future of Customer Support with AI 18:07 - AI's Impact on Amazon and E-commerce 21:08 - Conclusion and Seller Summit Details As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review over on iTunes if you enjoy content like this. Happy selling and we'll talk to you soon!

In this episode I sit down with Ian Page of Bullseye Sellers to uncover the brutal truth about why most TikTok Shop sellers never make it past their first few months. Ian breaks down the exact strategies and mindset shifts that separate the struggling majority from the elite few who are building million-dollar brands on the platform. What You’ll Learn Common Mistakes That Sink Most Tiktok Shop Sellers Smart Strategies Top Sellers Use To Scale Fast Key Metrics And Habits That Make Consistent Millions On TikTok Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for […] The post 623: Why 90% of TikTok Shop Sellers Fail & How The Other 10% Make Millions With Ian Page appeared first on MyWifeQuitHerJob.com.

In this episode Gracey Ryback and I dive into the live selling phenomenon that’s turning ordinary people into 6 and 7 figure sellers on TikTok, Amazon and social media in a matter of months. You'll learn why this shopping format is exploding right now and show you the strategies top sellers are using to rake in thousands of dollars per stream. What You’ll Learn How live selling boosts customer engagement and trust How to get started with live selling The best platforms for live selling right now Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run […] The post 622: How Live Selling Is Crushing Traditional E-commerce With Gracey Ryback appeared first on MyWifeQuitHerJob.com.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1934: Steve Chou shares hard-earned lessons from scaling an inventory-based ecommerce business, emphasizing the hidden financial pitfalls of managing cash flow and taxes while trying to grow. Learn why strong paper profits can still leave you cash-poor, and how smart planning is essential to avoid being blindsided during periods of rapid growth. Read along with the original article(s) here: https://mywifequitherjob.com/how-to-handle-inventory-for-your-home-business-using-principles-of-microprocessor-design/ Quotes to ponder: "You could be insanely profitable but from a cash flow perspective, you could be broke." "Writing 6 figure checks can be scary. But we make these large purchases because we KNOW that everything will sell over the holidays." "You can only deduct the cost of a product once you've completed the sale."

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1934: Steve Chou shares hard-earned lessons from scaling an inventory-based ecommerce business, emphasizing the hidden financial pitfalls of managing cash flow and taxes while trying to grow. Learn why strong paper profits can still leave you cash-poor, and how smart planning is essential to avoid being blindsided during periods of rapid growth. Read along with the original article(s) here: https://mywifequitherjob.com/how-to-handle-inventory-for-your-home-business-using-principles-of-microprocessor-design/ Quotes to ponder: "You could be insanely profitable but from a cash flow perspective, you could be broke." "Writing 6 figure checks can be scary. But we make these large purchases because we KNOW that everything will sell over the holidays." "You can only deduct the cost of a product once you've completed the sale." Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode Dave Bryant from EcomCrew and I expose how sellers are still flooding Amazon with fake reviews even after the major crackdowns you’ve been hearing about in the news. I’ll show you the exact loopholes they’re exploiting right now and why Amazon’s detection systems keep missing them. What You’ll Learn How Sellers Are Manipulating The Review System Without Penalties How Much Do Reviews Cost? Other Black Hat Strategies Chinese Sellers Are Using Check out EcomCrew for more info Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 9 years. It’s small […] The post 621: How Amazon Sellers Are Still Gaming Reviews Without Getting Banned With Dave Bryant appeared first on MyWifeQuitHerJob.com.

In this episode, Toni and I break down our plan for 2026 and why it looks very different from this past year. Instead of chasing every new opportunity, we're focusing on the few decisions that actually move the needle and the tradeoffs we're making. What You’ll Learn Get The Lowdown On Our Goals For 2026 Toni’s Vision For Growth Steve Plan For The New Year Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a ton! Click Here To Grab The Recordings. The Family […] The post 620: Our 2026 Business Plan With Toni Herrbach appeared first on MyWifeQuitHerJob.com.

#729 What if a simple wedding handkerchief could unlock your path to financial freedom? In this episode hosted by Kirsten Tyrrel, Steve Chou, founder of Bumblebee Linens and MyWifeQuitHerJob.com, shares how he turned a niche e-commerce idea into a thriving seven-figure business — allowing his wife to quit her job and stay home with their kids. Steve walks us through his journey from side hustle to full-time success, the challenges of staying family-focused while scaling, and the pitfalls of chasing growth for growth's sake. We also dive into his strategies for standing out in saturated markets, building a personal brand, navigating shifting ad platforms, and staying ahead of changes like tariffs and AI disruption. Whether you're just starting out or looking to grow an online store sustainably, Steve's no-fluff advice will inspire and ground you! (Original Air Date - 5/13/25) What we discuss with Steve: + Turning handkerchiefs into seven figures + Balancing business growth with family + Lessons from 18 years in e-commerce + Avoiding the “growth for growth's sake” trap + Why dropshipping isn't sustainable + Building resilience against tariffs + Personalization as a competitive edge + The future of SEO and social media + Leveraging influencers and UGC + Staying focused in the AI era Thank you, Steve! Check out MyWifeQuitHerJob at ⁠MyWifeQuitHerJob.com⁠. Check out Profitable Online Store at ⁠ProfitableOnlineStore.com⁠. Check out Profitable Audience at ⁠ProfitableAudience.com⁠. Follow Steve on ⁠YouTube⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I sit down with Robin Hall, who did the “impossible” by building a thriving sustainable kids clothing brand in the most brutal niche in e-commerce. You’ll hear the full 45-minute story behind her appearance on NPR’s “How I Built This” including the strategies, struggles, and surprising pivots that took her from my wife’s college friend to the founder of Town Hall Co. What You’ll Learn Why The Clothing Market Is Super Competitive And Tough To Enter How Robin Got Her First Sales How to Carve Out A Niche In Apparel Sponsors SellersSummit.com – The Sellers Summit is […] The post 619: Why Most Apparel Brands Fail and How Robin Hall Built One That Didn’t appeared first on MyWifeQuitHerJob.com.

In this episode Toni and I walk through the latest AI updates and what stood out from a packed week of announcements. It’s been nuts with new tools dropping almost every day. We break down the most useful changes and what they mean for creators and ecommerce store owners right now. What You’ll Learn What’s new with AI The sentiment about AI amongst our peers Practical use cases in ecom and content creation Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a ton! […] The post 618: AI Tools Are Getting Scary Good – Here’s The Latest With Toni Herrbach appeared first on MyWifeQuitHerJob.com.

In this episode, I sit down with Charles Chakkalo, a student from my Create a Profitable Online Store course. Most people assume retail arbitrage is a worn out Amazon side hustle that barely covers gas, but Charles never accepted that ceiling. He pushed the same model far past what anyone expected and built an eight figure business with multiple warehouses. What You’ll Learn Does retail arbitrage still work? Where Charles sources his products for arbitrage How to actually make a profit with arbitrage Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 […] The post 617: Charles Chakkalo Makes 8 Figures On Amazon Doing Something Everyone Said Was Dead appeared first on MyWifeQuitHerJob.com.

Most ecommerce sellers panic during Black Friday because they copy whatever the big brands are doing, but that usually crushes margins instead of driving real profit. In this episode, Toni and I break down the exact playbook we're running this year including the moves that matter and the ones we're intentionally avoiding. If you want a BFCM strategy built for small teams and strong margins instead of flashy discounts, this is the episode for you. What You’ll Learn Strategies to maximize your Black Friday deals How to avoid sacrificing your margins How to not cheapen your brand over the holidays […] The post 616: The Black Friday Playbook We're Using This Year appeared first on MyWifeQuitHerJob.com.

In this episode, I chat with Brandon Harahoe, VP of Montana Knife Company, an 8-figure brand that's proudly Made in the USA and built entirely on Shopify. If you've ever wondered whether it's still possible to scale a massive ecommerce business without Amazon, Brandon's story proves it can be done and done profitably. We dive into how his team built a loyal community around American craftsmanship, the marketing tactics that fueled their explosive growth, and what it really takes to win as a DTC brand today. What You’ll Learn The secret sauce behind Montana Knife Co’s Shopify success How they […] The post 615: How Montana Knife Company Hit 8 Figures On Shopify Without Amazon appeared first on MyWifeQuitHerJob.com.

In this episode, Toni and I unpack the lesser-known realities of brand partnerships.  We talk about what actually happens behind the scenes and why some collaborations work while others fall flat. We discuss the unspoken expectations and trade-offs so you can navigate deals more confidently and make better long-term decisions. What You’ll Learn The pros and cons of doing brand deals How to have smoother brand collabs Where and how to get brand deals Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a […] The post 614: The Hidden Rules of Brand Deals That Influencers Never Talk About appeared first on MyWifeQuitHerJob.com.

In this episode, I interview a student in my Create A profitable online Store course, Cristina Brooks Potts, on she created her own successful skin care company from complete scratch over at authenticego.com. Her story is truly inspirational. What You’ll Learn How to start a skincare brand from scratch The minimum investment to start a skincare brand How to market a skin care product without paying for ads Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a ton! Click Here To Grab The […] The post 613: From Zero To Skincare CEO: How Cristina Brooks Potts Built Her Dream Brand appeared first on MyWifeQuitHerJob.com.

In this episode, Toni and I share what we learned at Ecommerce Fuel Live in Bozeman Montana.  You'll learn the most actionable lessons, the surprising themes that kept coming up, and the mindset shifts shared by the smartest operators in the room. What You’ll Learn Insider Tips From Top Ecommerce Minds How To Level Up Your Online Store What happened at ECF Live Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a ton! Click Here To Grab The Recordings. The Family First Entrepreneur […] The post 612: Lessons From the Smartest eCommerce Founders At ECF Live appeared first on MyWifeQuitHerJob.com.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1845: Steve Chou reveals how clinging too tightly to control and penny-pinching early on can actually stunt your business growth. From delaying hires and skimping on infrastructure to misjudging demand, his lessons show that smart investments of time, money, and trust are what truly accelerate success. Read along with the original article(s) here: https://mywifequitherjob.com/top-5-mistakes-we-made-early-on-with-our-online-store/ Quotes to ponder: "In the grand scheme of things, you can make a ton of mistakes and still be successful so don't fret the small stuff." "Your brain is the most important part of your business. The sooner you realize that your time is valuable, the sooner that your store will become successful." "By hiring someone to help out with the easy but tedious tasks, we could have spent our time on work that only we could do." Episode references: ShippingEasy: https://shippingeasy.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1845: Steve Chou reveals how clinging too tightly to control and penny-pinching early on can actually stunt your business growth. From delaying hires and skimping on infrastructure to misjudging demand, his lessons show that smart investments of time, money, and trust are what truly accelerate success. Read along with the original article(s) here: https://mywifequitherjob.com/top-5-mistakes-we-made-early-on-with-our-online-store/ Quotes to ponder: "In the grand scheme of things, you can make a ton of mistakes and still be successful so don't fret the small stuff." "Your brain is the most important part of your business. The sooner you realize that your time is valuable, the sooner that your store will become successful." "By hiring someone to help out with the easy but tedious tasks, we could have spent our time on work that only we could do." Episode references: ShippingEasy: https://shippingeasy.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1844: Steve Chou reveals the costly lessons learned from building his first online store, emphasizing how frugality and cutting corners can hinder growth. He shares how choosing the cheapest vendors and misjudging product costs led to lost time, lower profits, and wasted effort, valuable insights for any entrepreneur aiming to scale smarter, not cheaper. Read along with the original article(s) here: https://mywifequitherjob.com/top-5-mistakes-we-made-early-on-with-our-online-store/ Quotes to ponder: "Low prices always come with a catch." "If you are getting a price quote that seems abnormally low, it usually means that the vendor is cutting corners somehow." "We easily squandered more time and money than we were saving." Episode references: The Sellers Summit: https://sellerssummit.com Bumblebee Linens: https://bumblebeelinens.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1844: Steve Chou reveals the costly lessons learned from building his first online store, emphasizing how frugality and cutting corners can hinder growth. He shares how choosing the cheapest vendors and misjudging product costs led to lost time, lower profits, and wasted effort, valuable insights for any entrepreneur aiming to scale smarter, not cheaper. Read along with the original article(s) here: https://mywifequitherjob.com/top-5-mistakes-we-made-early-on-with-our-online-store/ Quotes to ponder: "Low prices always come with a catch." "If you are getting a price quote that seems abnormally low, it usually means that the vendor is cutting corners somehow." "We easily squandered more time and money than we were saving." Episode references: The Sellers Summit: https://sellerssummit.com Bumblebee Linens: https://bumblebeelinens.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I sit down with Kurt Elster, host of The Unofficial Shopify Podcast, to talk about how AI is shaking up ecommerce and changing the way Shopify brands grow. We discuss the new AI tools that are actually moving the needle, boosting conversions, streamlining operations, and increasing average order value.  What You’ll Learn The top Shopify features boosting big brands. How to leverage AI for sales growth. How to optimize your store for conversions. Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll […] The post 611: The Shopify Features That Are Exploding Sales For Big Brands With Kurt Elster appeared first on MyWifeQuitHerJob.com.

In this episode, I chat with Ritu Java, founder of PPC Ninja, about how top ecommerce brands are using AI to scale faster and smarter. We dig into real-world examples of how automation and data-driven tools are transforming ad management, product research, and day-to-day operations. Whether you're running a seven- or eight-figure store, you'll learn how to use AI to save time, cut costs, and unlock new growth opportunities. What You’ll Learn Discover how 7 and 8 figure ecommerce brands are using AI to automate growth and improve efficiency. Learn practical ways to apply AI to ad management, product research, […] The post 610: How To Use AI To Scale 7 & 8 Figure Ecommerce Brands With Ritu Java appeared first on MyWifeQuitHerJob.com.

In this episode, we're cutting through the hype around Apple Podcasts and Spotify to talk about where listeners really spend their time, YouTube. I'll show you why video is quickly becoming the default for podcast consumption and how creators who adapt are pulling ahead. What You’ll Learn Why YouTube has quietly become the number one podcast platform and how it's reshaping listener habits. Why you are leaving money on the table by sticking to Apple Podcasts or Spotify. Practical steps to grow faster on YouTube and take advantage of video-first podcasting. Sponsors SellersSummit.com – The Sellers Summit is the ecommerce […] The post 609: Forget Apple Podcasts. This Is Where Listeners Really Are appeared first on MyWifeQuitHerJob.com.

In this episode, I sit down with Norm Farrar, one of the most respected voices in ecommerce and Amazon selling. We dive into what's actually working right now, from building brands that command higher prices to avoiding the traps that cause most sellers to fail whether it's DTC or Amazon. What You’ll Learn Why most sellers crash and burn on Amazon The simple shifts top earners are making right now How to future-proof your Amazon biz in 2025 Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate […] The post 608: Why Most Amazon Sellers Will Fail In 2025 (And What Winners Do Differently) With Norm Farrar appeared first on MyWifeQuitHerJob.com.

In this episode, we're diving into vibe coding and asking the big question: will you ever need to buy a Shopify app again? Vibe coding lets you build custom features on your store without stacking endless plugins, and it could change the entire Shopify ecosystem. We'll cover what it is, who it helps, and whether this is the beginning of the end for paid SAAS apps. What You’ll Learn What vibe coding is and how it can replace common Shopify apps. The tradeoffs between lower costs and higher maintenance risks. How to get started with vibe coding Sponsors SellersSummit.com – […] The post 607: Will Vibe Coding Replace Shopify Apps? A Discussion With Toni Herrbach appeared first on MyWifeQuitHerJob.com.

In this episode, I'm joined by Kevin King, a veteran Amazon entrepreneur, mentor, and educator you probably know from the Freedom Ticket course and his two podcasts. Kevin also runs the Billion Dollar Sellers Summit and a popular newsletter where he shares insider strategies with some of the top minds in ecommerce. Today we dive into where Amazon is headed, the future of DTC, and what these shifts mean for anyone selling online. What You’ll Learn The future of Amazon and DTC Is Amazon still worth it in 2025 and beyond? Trends in AI and ecommerce Sponsors SellersSummit.com – The […] The post 606: Kevin King On The Future Of Ecommerce: Amazon vs DTC In 2025 appeared first on MyWifeQuitHerJob.com.

In this episode, I'm joined by Chris Shaffer, a long-time friend of the show. Chris is someone who always brings a fresh, no-fluff perspective on what's working right now and he’s known for getting his hands dirty, testing strategies himself, and sharing insights from the trenches. Today, we're tackling a hard truth: 99 percent of ecommerce content fails to drive sales or even get noticed. Chris breaks down why most brands get content wrong, the mistakes that are costing them growth, and the exact strategies that are working in 2025. What You’ll Learn Why Most Ecommerce Content Falls Flat What […] The post 605: Why 99% Of Ecommerce Content Fails (And What Actually Works) With Chris Shaffer appeared first on MyWifeQuitHerJob.com.

In this episode, we're going to get real about what it's like selling on Amazon right now. Everyone loves to brag about screenshots and seven-figure revenue numbers, but the truth is, selling at scale in 2025 is messy. Fees are higher, competition is tougher, and if you're not careful, Amazon will eat your margins alive.  In this episode Bernie shares his AI strategies. What You’ll Learn How Amazon’s landscape looks in 2025 Key strategies for scaling on Amazon How AI is shaking up e-commerce game Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the […] The post 604: Amazon In 2025: What It Takes To Sell At Scale (And How Ai Changes The Game) With Bernie Thompson appeared first on MyWifeQuitHerJob.com.

In this episode, I'm joined by a very special guest, Jim Kennemer. Jim has spent years on the ground in Vietnam, working directly with factories, suppliers, and entrepreneurs. While most sellers are still fixated on China, Jim has been quietly helping businesses discover a sourcing ecosystem that is often cheaper, more flexible, and surprisingly overlooked. What You’ll Learn Insider tips on sourcing in Vietnam Why Vietnam might be your next big move Simple ways to unlock Vietnam's sourcing potential Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and […] The post 603: Why Vietnam May Be The Best Kept Secret In Sourcing With Jim Kennemer appeared first on MyWifeQuitHerJob.com.