eCommerce Growth Show

Nadav Berger – VP of Marketing - Young-Veteran Mareter, with experience in the creation and application of worldwide go-to-market strategies, especially in the worlds of B2B eCommerce software. Nadav holds over 3 years of leading and coaching marketing and sales teams and has vast experience in the worlds of inbound & outbound marketing, building strong business alliances with partners and customers, and building advanced funnels Main topics: Achieving more with Gift Cards, the most popular product in the worldUsing Store Credit for refunds, minimizing operations costsUsing Gift Cards to increase customer engagement All episodes: eCommerce Growth Show Episode notes: How to generate more revenue within your store with Gift Cards Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Kelly Vaughn is the CEO and founder of The Taproom, a Shopify Plus agency rooted in Atlanta. Kelly and her team have helped hundreds of Shopify merchants build successful marketing strategies; map out customer journeys that convert; and provide the insight, experience, and tools businesses need to keep growing. Main topics: Why CRO mattersHow to analyze your site and spot conversion killersIndustry best practices that you can start using today All episodes: eCommerce Growth Show Episode notes: Identifying and fixing conversion killers Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Ton is known for being the founding father of Online Dialogue - thought leaders in evidence-based growth. He has more than 20 years of experience in online optimization and is recognized worldwide as an influential thinker, writer and public speaker on conversion optimization and A/B-testing. Ton hosts the A/B-testing mastery course on the CXL Institute, owns the ABtestguide.com platform and is also the founder of The Conference formerly known as Conversion Hotel. Main topics: Product - market fit -> do research and run experimentsGetting new clients in -> do research and run experimentsGetting more lifetime value out of your customers -> do research and run experiments All episodes: eCommerce Growth Show Episode notes: Outperform your competitors by embracing evidence-based growth Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Guido is from Amsterdam, The Netherlands and is a cognitive psychologist and usability specialist focused on eCommerce. As a freelance consultant, he helps companies to build international customer experience optimization teams and to build a culture around experimentation and validation in the whole company. Since 2008, Guido's work included many Magento projects. He is a Magento Master for 2019 and is part of the Board of Directors for the international Magento Association. Since 2019, he also hosts the award winning weekly CRO.CAFE podcast in which he extracts the most valuable tips from optimization experts. Guido is often invited to speak at international events about persuasion, eCommerce, conversion optimization and experimentation cultures. Main topics: - Things that might be different about Black Friday / Cyber Monday 2020 - Strategies & tactics for retailers to make the most of it All episodes: eCommerce Growth Show Episode notes: How holiday sales will be different in 2020 Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Kunle is an 'outsourced ecommerce CMO' and advisor. He is visual creative oriented yet pragmatically guided by data and testing. He coaches ambitious retail teams focused on unlocking growth through acquisition, CLV and UX optimization. He is the host of the 2X eCommerce podcast, and has interviewed over 250 DTC ecommerce leaders. Main topics: - building seed audiences - benchmarking and setting your BFCYM sales targets - activating channels - standing out from competition All episodes: eCommerce Growth Show Episode notes: eCommerce Advisor, Host of 2X eCommerce Podcast Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Ryan is a results-driven and sales-centric individual at heart, with extensive experience driving value and generating recurring revenue in a variety of industries including eCommerce/fintech (Sezzle), web development (Blacksmith), and CPG (General Mills). Over the years he has focused on strategic positioning and B2B solution selling, constantly working to improve organizations' business development, selling, strategic direction, and prospecting functions. Main Topics: - COVID has accelerated the already rapid growth of BNPL - Shift towards eComm and contactless payments in-store - Consumers want multiple payment options All episodes: eCommerce Growth Show Episode notes: The Acceleration of Buy Now, Pay Later Solutions Follow Omniconvert on: FacebookTwitterLinkedinYouTube

With eCommerce there is a lot of data that can give you data paralysis, a lot of opportunity, and a lot of ways to get sidetracked into focusing on things that may not provide the biggest growth opportunity. Understanding what your main KPIs are, and using the data that matters to make decision is key to ensuring you are focusing on the right things. Key Takeaways: With e-Commerce you need to understand the things that help you grow, and trim the fat, so to speak, on the rest.Knowing where your traffic is coming from, going to, and leaving from - is essential in knowing where to start, and what to work onPrioritization is the most important thing when it comes to optimizing eCommerce (or any type of website, for that matter) to ensure the work you do has the biggest impact. All episodes: eCommerce Growth Show Episode notes: Focusing on the Essential Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Ben combines years of academic & research training with UX knowledge to help scope & run experimentation programs for companies. Main topics: When to go against conversion rateHow and where to leverage zero-party data for long consideration time user journeysUsing the voice of customer research to find great value propositions that actually mean something All episodes: eCommerce Growth Show Episode notes: From Deodorant to Mattresses, Optimizing D2C eCommerce with User Intent Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Alex is co-founder at We Make Websites, the Shopify Plus agency for international brands. Founded in 2009, We Make Websites is a digital commerce agency with offices in London and New York. Alex is an international speaker on eCommerce, brand and business growth. Main Topics: moving to Shopify Plus as a mid-market brand (£5m+) and the common challengeshow to run a successful re-platforming projectthings to watch out for when selling in different currencies All episodes: eCommerce Growth Show Episode notes: How to scale internationally on Shopify Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Soma leads Recart, the #1 Messenger marketing app for eCommerce. As CEO, he makes sure that all 110,000 businesses powered by Recart continue to see amazing growth. Main Topics: Differences between email, SMS & MessengerMessenger marketing tactics from high-growth DTC brandsStep-by-step guide to achieve 100x+ ROI All episodes: eCommerce Growth Show Episode notes: What's Messenger marketing and how high-growth brands achieve 100x+ ROI with it Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Edward has delivered successful eCommerce growth for multiple brands operating across the EU and APAC including Europe's largest online music retailer Musikhaus Thomann and The Gro Company. Main Topics: The challenges & rewards of focusing on CLVEngage with your audience & communicate your "why"A successful ecom journey requires apps/partners/specialists who deliver & understand the mission All episodes: eCommerce Growth Show Episode notes: Lessons learned from both sides of the curtain: eCommerce Merchant vs Service Provider/Agency Follow Omniconvert on: FacebookTwitterLinkedinYouTube

After six years as an entrepreneur, four running an eCommerce company and three as an Inventory Planner customer, Jill Liliedahl now works with merchants to be more efficient and make smart purchasing decisions. Key takeaways: Identify inventory priorities to avoid missed revenueLiquidate overstock to generate cashKnow key metrics to watch to produce the best ROI for your inventory investment All episodes: eCommerce Growth Show Episode notes: Improve profits and cash flow using demand forecasting Follow Omniconvert on: FacebookTwitterLinkedinYouTube

An independent content-focused strategy consultant, and avowed information sciences obsessive, Jeffrey works at the crossroads of product development, user experience and information sciences. Main topics: - Why CVO is an upgrade of CRO - Improving UX with a pinpoint focus on behavioral cohorts with the help of Reveal - Automation, customization and personalization tactics: a successful mix of user flow "recipes" All episodes: eCommerce Growth Show Episode notes: Progressive Personalization: Getting Strategic with CVO Follow Omniconvert on: FacebookTwitterLinkedinYouTube

With 20 years of experience in eCommerce, Denise has traveled around the globe, speaking and working in different areas to gain a greater understanding of locales. Main topics: - How the sudden shift in buyer profiles is affecting fraud algorithms everywhere - The importance of bolstering your eCommerce strategy - How to get your brick & mortar store online during this time All episodes: eCommerce Growth Show Episode notes: Fraud in our current climate: How to grow safely Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Rick Watson is the CEO and Founder of RMW Commerce Consulting, LLC, a boutique strategic eCommerce consultancy based in New York City. He provides advice and guidance to firms across the eCommerce industry, primarily in the areas of Direct-to-Consumer operation build-out for investors and the C-Suite, B2B marketing for software and service firms, and strategy regarding eCommerce marketplaces.  How to get started on your direct-to-consumer journey. 1 - Expected investment levels. 2 - Aligning your investors. 3 - Choosing your channels. All episodes: eCommerce Growth Show Episode notes: How to get started on your direct-to-consumer journey Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Wayne is a management accountant who forged a 15-year career with tech heavyweight HP before starting his own cloud accounting firm in Tucson. Two years after discovering Bean Ninjas via a blog post, his involvement had grown from a blog comment to equity partner. Main topics: - Recession & Covid-19 Revenue Trends - Cloud-Based Accounting Software - Cashflow forecasting All episodes: eCommerce Growth Show Episode notes:  eCommerce Recession Impact Study: COVID-19 Revenue Trends Follow Omniconvert on: FacebookTwitterLinkedinYouTube

André Morys is the co-founder of Global Optimization Group and konversionsKRAFT, author, university lecturer, speaker, entrepreneur, growth marketer, blogger, consultant & enabler. Main topics: - Discover huge growth levers - Understand the different levels of optimization you can apply - Learn how to implement growth as a process All episodes: eCommerce Growth Show Episode notes: 5 quickwins to find out what blocks your customers from buying Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Jesse's recently published book 'Selling Naked' is a guide to help entrepreneurs start and integrate "D2C" direct-to-consumer business at home from their couch. Main topics: - turnaround nature of D2C platforms vs brick and mortar - most common mistakes entrepreneurs make when running a D2C business - how COVID19 has highlighted the need to hybridize and integrate virtual platforms within all businesses All episodes: eCommerce Growth Show Episode notes:  Integrate direct-to-consumer ("D2C") business at home from your couch Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Aidan is a serial entrepreneur who leads the day-to-day operations at Wayflyer, which provides affordable revenue-based financing to D2C brands. Main topics: - maximizing growth despite cash constraints - why D2C brands need to stop acquiring customers at 1/3 of AOV and start thinking about CAC/LTV - understanding why D2C brand funds are shrinking, while D2C business is exploding All episodes: eCommerce Growth Show Episode notes:  eCommerce Smart Financing Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Linda is an eCommerce consultant and blogger, formerly of the Get Elastic eCommerce blog and eCommerce Illustrated, and has worked with some of the world's most exciting brands on digital experience and conversion optimization. She's currently the Director of Digital Commerce Strategy with Elastic Path. 1) How has COVID-19 impacted online and physical retail experiences? 2) How can businesses best respond to consumer behavior and operational challenges? 3) What are some low-hanging fruit opportunities to close these gaps without massive technical or capital investment? All episodes: eCommerce Growth Show Episode notes: How can eCommerce companies close experience gaps in the "new normal"? Follow Omniconvert on: FacebookTwitterLinkedinYouTube

As a Partner Manager for Referral Candy, Raul will discuss with us about the importance of Customer Retention and Loyalty programs to delight your customers. - Your customers are your best marketing team: How loyalty and referral marketing improves customer acquisition and retention - You're more than just a product: Build a community around your brand - How to stay top of mind, give your customers an incentive to talk about you and come back to your store for more All episodes: eCommerce Growth Show Episode notes: Retaining customers: Customer loyalty and advocacy Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Sean is a serial entrepreneur VC and co-founder of GrowthX and GrowthX Academy, with three successful exits, who has successfully grown dozens of early-stage companies > What can we expect to happen in the next few months > The opportunities & challenges for eCommerce companies > The main mistakes of eCommerce managers these days All episodes: eCommerce Growth Show Episode notes: How to make the shift to the new normal Follow Omniconvert on: FacebookTwitterLinkedinYouTube

In this episode we will have the pleasure to talk with Michael Dragich about how to make the best use of Shopify free.  As founder of ShopaFree, Michael Dragich and his Detroit based team of three Shopify Experts, have built hundreds of Shopify stores for free over the past four years. Today we'll be talking with him about why this unique business model was developed, the path to becoming profitable, and how you as a merchant can get your store setup and designed for free. He also runs and curates two Facebook groups, Shopify Freesources (free) and the Unlimited Shopify Support 420 Club ($42 a month). Tune in to find out more about all of the above and the struggles of living with a foot long Rick Rubin-esque, ZZ-top 4th member, Duck Dynasty extra, forest of facial follicles

In this episode, we will have the pleasure to talk with Michael Aagaard about the Importance of Conversion Research in eCommerce Optimization.  Michael Aagaard is generally known as one of the most passionate and enthusiastic people in the CRO industry. He has worked full time with Conversion Optimization since 2008 and his research-driven process has helped companies all over the world create better experiences for their customers. Michael is a sought after international keynote speaker on the topic of Conversion Rate Optimization. Michael Aagaard Consulting / Michaelaagaard.com All episodes: eCommerce Growth Show Episode notes: The importance of conversion research in eCommerce optimization Follow Omniconvert on: FacebookTwitterLinkedinYouTube

In this episode, we have the pleasure to speak with Thomas Bartke about the one thing you can do right now to protect your Facebook account from bans and create super-advanced audience data to scale your campaigns! Join us!  Thomas Bartke is the creator of Trackify, the leading app for managing Facebook pixels for eCommerce in Shopify stores and beyond. He was instrumental in launching and growing multiple 7- and 8-figure brand stores on Shopify and provides consulting to grow and scale with Facebook ads. All episodes: eCommerce Growth Show Episode notes: Create advanced data campaigns on Facebook and protect your account from bans Follow Omniconvert on: FacebookTwitterLinkedinYouTube

In this episode of eCommerceGrowthShow, we will discuss with Jon McDonald how to convert more of your visitors into buyers. Jon MacDonald is founder of The Good, a conversion rate optimization firm that has achieved results for the largest online brands including Adobe, Nike, Xerox, The Economist, and many more. All episodes: eCommerce Growth Show Episode notes: How to convert more of your website visitors into buyers Follow Omniconvert on: FacebookTwitterLinkedinYouTube

In the first episode of the new format of our weekly show, we will have Jake Cohen as a guest for a chat regarding eCommerce marketing during COVID19! About Jake: Having a ton of experience by playing roles from being a musician, journalist, project manager, sales rep, associate broker, strategist, product manager, has built and executed B2C branding campaigns for companies like American Express, FIAT & Allstate  Nowadays, Jake is the Head of Product Marketing at Klaviyo, a leading email marketing platforms.   Klaviyo helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook, and Instagram marketing campaigns. All episodes: eCommerce Growth Show Episode notes: Real-time data: How COVID19 is affecting the eCommerce stores Follow Omniconvert on: FacebookTwitterLinkedinYouTube

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Blake Morgan, a leader in customer experience, a keynote speaker and customer experience futurist. Blake is the author of two books: the bestseller "The Customer Of The Future: 10 Guiding Principles For Winning Tomorrow's Business" and "More is More: How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences." She also contributes to Forbes, the Harvard Business Review and Hemispheres Magazine. Furthermore, she is the host of “The Modern Customer Podcast” and the “Be Your Own Boss Podcast”. The best takeaways: Reasons for not offering a great customer experience - 06:16Success vs failure in customer experience - 09:18How to measure customer experience - 20:37The painful truth behind what companies refuse to admit/don't know about their customers - 25:20 Podcast Notes: Blake Morgan: Customer experience. What else? All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Barry Schwartz, the CEO of RustyBrick and founder of the Search Engine Roundtable, covering search for over 16 years. Barry Schwartz is also the News Editor at Search Engine Land, being the former News Editor at Search Engine Watch as well. He hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at various search marketing conferences, such as Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events. Barry has been providing an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and startups. In 2019, he was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 by the US Search Awards the US Search Personality Of The Year. The best takeaways: What doesn't work anymore in SEO - 02:29Growing in 2020: SEO and user experience - 06:48The recipe for a good mix of channels - 11:35RankBrain and the influence of AI - 17:04 Podcast Notes: Barry Schwartz: The key is website User Experience All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Alex Cleanthous, co-founder and director of strategy and innovation at Web Profits and co-founder of Zage Marketing Group at the same time. Alex Cleanthous is an amazing entrepreneur, always in search of new opportunities to leverage his resources and capabilities to drive rapid growth and make a positive impact in the world. He feels passionate about personal and professional growth, making sure to surround himself with people with the same proclivities. He possesses considerable private board experience, having successfully launched an IPO. The best takeaways: How to grow your eCommerce in 2020 - 01:49The lack of marketing skills - 03:50An approach to customer retention - 05:01Never forget personal growth - 07:11Machine learning is not for every kind of business - 08:23 Podcast Notes: Alex Cleanthous: Expand, personalize and collaborate to grow All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Nathan Latka, a serial entrepreneur with a top business podcast, an investor in B2B SaaS companies and a bestselling author. He is the founder of GetLatka.com, the host and executive producer of "The Top Entrepreneurs" podcast and the bestselling author of How to Be a Capitalist Without Any Capital. He is also the former CEO of the SaaS company Heyo. Nathan is deeply skilled in Search Engine Optimization (SEO), digital strategy, sales, mobile applications and web design. According to vox.com, he “is a bestselling author, a podcast host, and a sweet talker. And, depending on who you ask, he's either a motivational hustler or a con artist.” On Nathan's book webpage, he simply starts his description with 3 short sentences: “It's 2019. I'm 29. I'm retired.” He then continues with a few more daring phrases: “At nineteen, I founded a software company with $119 in my bank account. Five years later, it was valued at $10.5 million. I don't consider myself exceptionally brilliant. I just realized something few people know: you don't need lots of money or an original idea to get really rich.” And he has his success to prove his words. The best takeaways: A popular SaaS business model in 2020 - 01:16The key for eCommerce direct to consumer - 02:11Copying what works vs the lack of innovation - 03:11Yesterday's mistake could be tomorrow's opportunity - 04:26 Podcast Notes: Nathan Latka: Seize the B2B investment opportunity All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Dan Olsen, product management consultant and trainer at Olsen Solutions, helping executives build great products and strong product teams. He is also the author of the bestseller The Lean Product Playbook, published by Wiley. Dan is a Stanford MBA with a strong technical background and deep expertise in product management, UX design, analytics, marketing, and Lean Startup. He has led product management for multiple companies and enjoys driving product vision, product roadmap and product definition. His clients include Facebook, Box, Microsoft, Amazon, Walmart, Sam's Club, HP, YouSendIt (now Hightail), One Medical, Medallia and Financial Engines. The best takeaways: Product management is exploding - 00:30The trio of retention, conversion and acquisition - 02:51RFM and the “equation of a business” - 04:21Customer segmentation and cohorts - 06:19Is the data-driven trend going to stop? - 10:00The growth mindset - 12:34 Podcast Notes: Dan Olsen podcast: Retention first, conversion second All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Brian Massey, managing partner at Conversion Sciences, calling himself Conversion Scientist™. And he has the lab coat to prove it. Brian appears in his trademark lab coat when training corporate teams like IBM. He has been invited to speak at universities such as UT Austin, Texas A&M and Baylor. He is a highly rated speaker at conferences including Conversion Conference, Internet Retailer, Direct Marketing Association, Pubcon, Content Marketing Institute and InfusionCon. Brian Massey is the author of the Amazon Marketing best-seller Your Customer Creation Equation. He founded The Conversion Scientist blog and has written for ClickZ.com, Search Engine Land, Marketing Land and the Content Marketing Institute. The best takeaways: Being a conversion scientist is a journey in itself - 01:52The hidden gems in CRO experiments - 13:362020 - the year of conversion rate optimization? - 18:30Are there less data-driven experts out there? - 25:36More than best practices - 28:36Machine learning and the loss of jobs - 33:26 Podcast Notes: Brian Massey: CRO (conversion rate optimization) as a science All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Krista Seiden, a proven B2B/B2C marketing leader with experience in digital marketing, analytics and product management. She has led analytics & optimization at companies such as Adobe, The Apollo Group and Google. Krista is a frequent speaker at global digital marketing and analytics conferences. Krista Seiden is the Founder & Principal Consultant of KS Digital, an Analytics Consultancy, focusing on Analytics audit and solution design services, as well as digital strategy advising and training for Google Analytics and the Google Marketing Platform. Previously, Krista was VP, Product Marketing and Growth at Quantcast. Prior to that, she was a Product Manager and the Analytics Evangelist for the Google Analytics team, helping to build and promote Google products all over the world. Prior to that, Krista led the analytics and optimization program for the Google for Work group. In this role, she built a culture of testing and optimization within Google's Enterprise group, and along the way built a team of skilled analysts, designed and developed an internal, enterprise-scale testing product, delivered significant wins of over 30% Y/Y bottom-line growth, and expanded testing efforts by 1500%+ in just a few quarters. The best takeaways: How people are taking advantage of data - 00:36Growth is experimentation - 03:46Buzzwords, machine learning and AI - 05:00Cognitive biases and their influence on decision making - 07:41The job description of a future data analyst - 10:21 Podcast Notes: Krista Seiden podcast: The present and future of data analysis All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

In this week's episode of Growth Interviews, we invite you to join our conversation with Peep Laja, a world-renown CRO expert and speaker, champion of optimization and experimentation. He is mainly focused on business branding, optimizing learning and analytics for copy. Not only does he talk about conversion optimization, but he also shares as much information about it as possible. In his own words, Peep describes himself as “an entrepreneur and a conversion optimization champion, passionate about driving change and growth through digital optimization, devoted to growing the size and quality of the whole conversion optimization community.” He was also voted in 2015 as #1 most influential conversion rate optimization expert in the world. He spends most of his time making the top 1% marketing know-how available for everyone through CXL Institute, while also being the CEO of Copytesting. The best takeaways: The conversion optimization market status - 03:40eCommerce marketers under the microscope - 04:52The excitement of an entrepreneur - decisions for a lifetime - 10:13Crunch large data sets with machine learning - 15:03The problem of eCommerce in 2020: sameness vs meaningful differentiation - 19:47 Podcast Notes: Peep Laja: CRO (conversion rate optimization) and the endless business possibilities All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

In this week's episode of Growth Interviews, we invite you to join our conversation with Sujan Patel, a data-driven marketer and entrepreneur, managing partner at Ramp Ventures, the creators of Mailshake, VoilaNorbert.com, rightinbox.com and more sales and marketing SaaS companies. Sujan Patel has over 14 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intuit and many other Fortune 500 caliber companies. Between his consulting practice and his software companies, Sujan's goal is to help entrepreneurs and marketers scale their businesses. He is an avid blogger and writes 6 blog posts a week for publications like Forbes, WSJ, Inc and Entrepreneur Magazine. As he describes himself, he is a hustler, a risk-taker and always pushing his limits “to be faster, better & stronger than he was yesterday, both professionally and personally”. The best takeaways: How to start buying, growing and selling companies - 01:55E-commerce growth ideas and changes for 2020 - 04:20A duo pack: customer retention and conversion - 08:37A marketer's best friend: machine learning and AI - 13:58 Podcast Notes: Sujan Patel: Build the brand so that you never have to do marketing All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Andrew Salzman, global market development and growth strategist with over 20 years of experience and a proven international track record of leading change and developing markets for top companies, worldwide. Andrew Salzman is one of the most insightful experts who provides companies seeking transitional or transformational growth with the market and customer-based insights to ensure product-market fit and aligned cross-functional execution. He specializes in market development strategy, strategic planning frameworks, marketing and sales planning, messaging and brand architectures, product portfolio and direction, channel strategies, go-to-market planning, sales enablement, product marketing, and lead generation. An expert with lots of experiences to share, Andrew Salzman worked with innovative technologies including AI, Cloud, IoT, Big Data, Mobile, & Social Media across industries like enterprise hardware - software - infrastructure, cybersecurity, healthcare, financial services, cleantech, storage and networking, social media, talent management, and consumer tech software/hardware. Now it's time to sit for one of the greatest marketing lessons. The best takeaways: Points of view on the digital landscape - 01.25Challenges technology changed - 02.52Product market fit vs. channel market fit - 04.53Principles of starting a digital business - 18.35Lessons of success - 21.35States of company development - 25.28AI and Machine learning - 34.55 Podcast Notes: Andrew Salzman: There is an unbelievable range of new opportunities All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

In this week's episode of Growth Interviews, we invite you to join our conversation with Simo Ahava, partner and Senior Data Advocate at 8-bit-sheep, helping with strategy, transformation, enterprise innovation, tech, user experience and metrics. Simo Ahava has also been a Google Developer Expert for Google Analytics and Google Tag Manager since 2014, to improve the entire “life cycle” of data collection, processing, and reporting. Most often, he writes on his blog about web analytics, but also about digital marketing, more specifically SEO, web development and working with the Google Cloud Platform. He believes in the power of data and technology. He is also a strong advocate for altruistic knowledge sharing. The best takeaways: The most probable misuse of data in marketingWhat is fixable and not in the misuse of corrupt dataShould web tracking be blocked?Anomaly detection - the next best thing in machine learning Podcast Notes: Simo Ahava: All data is corrupt. What to do about it? All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

In this week's episode of Growth Interviews, we invite you to join our conversation with Nir Eyal, Wall Street Journal bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life". He is also a renowned public speaker and consultant. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch and Psychology Today. He has sold two technology companies since 2003 and now helps teams design more engaging products. Nir blogs regularly at nirandfar.com, a blog about the intersection of psychology, technology, and business, which he refers to as "behavioral design." His blog covers topics such as user experience, behavioral economics and even neuroscience. He is also an active investor in habit-forming technologies. Some of his past investments include Eventbrite, Anchor.fm (acquired by Spotify) Product Hunt, Pantry, Kahoot!, Refresh.io (acquired by LinkedIn), Happy Bits, Presence Learning, 7 Cups of Tea and Pana. The best takeaways: How to start working on a new book - 0:50What to do when you cannot be “indistractable” - 3:38The concept of “identity pacts” - 8:30Time management is pain management - 11:12How to deal with self-criticism - 13:50Is technology your enemy? - 15:36 Podcast Notes: Nir Eyal: The power to become “indistractable” All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Chance Irvine, worldwide known expert IT consultant with more than 20 years of experience in planning and implementing cloud readiness and agile transformation for many industries such as telecommunications, manufacturing, and online marketplace technologies. Recognized as a thought leader for cloud and agile transformation for established businesses, Chance Irvine is assisting organizations to discover their path from current state to their effective target within cloud and agile opportunities as well as options for appropriate partners that match the needs of their journey ahead. For more than 20 years, Chance Irvine orchestrated the procurement, implementation and operational management of technology infrastructure resources, greatly improving reliability and stability for various organizations. He is instrumental in team development across IT operations, software and product development, collaborating with business leaders to make changes in skillset and mindset for constant improvement and increased effectiveness for business growth. The best takeaways: Everything about the pre-cloud era - 04.36Challenges in delivering the promise of a company - 15.19Opportunities from the e-commerce industry - 25.29Advice from an expert - 29.45 Podcast Notes: Chance Irvine podcast: We need to have a good blend of different talents All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

In this week's episode of Growth Interviews, we invite you to join our conversation with Tim Kilroy, a senior marketing and sales executive with more than 18 years of experience in creating companies and helping retailers and agencies achieve faster growth. His deep experience in search and social media has allowed him to create new business processes, in a successful effort of driving massive revenue growth.  A big part of Tim's legacy also stands in his work with agencies. His consultancy business focuses on solving marketing, messaging, business development & process problems. In his own words, Tim helps agencies create more revenue and more profit. The best takeaways: eCommerce growth strategiesArtificial Intelligence is transforming the customer experienceCustomer retention is a purposeful act Recency, Frequency and Monetary Value is the best place to start Podcast Notes: Tim Kilroy: Increasing customer retention and lifetime value by following up All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

In this week's episode of Growth Interviews, we invite you to join our conversation with Roger Dooley, a world-renowned author, marketing professional, keynote speaker and recognized expert in the use of brain and behavior research to improve marketing, sales, customer experience, and corporate culture. Roger has worked with companies ranging from Fortune 500 firms to entrepreneurial startups, providing his behavioral science insights on building high-traffic, customer-centric businesses.  His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing.  The best takeaways: The importance of behavioral science, psychology and neuroscience in businessCustomer centricity. The pain points and winning tactics and strategy. The unified theory of frictionIn-depth personalization of customer experience with machine learning Frictionless tips and tricks for customer retention rate optimization Podcast Notes: Roger Dooley: Using neuromarketing and frictionless tactics to enhance your customer experience All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

In this week's episode of Growth Interviews, we invite you to join our conversation with Brian Green, Adobe's EMEA sales & marketing director in Enterprise Software who is currently driving the adoption of a market leading Digital Experience & eCommerce platform for building, delivering and optimizing digital transformation. With over 25 years' experience in IT Sales, Operations, Marketing and Management, Brian has an extraordinary track record of success and leadership with Commercial and Public Sector customers in both the UK and across EMEA.  Technology minded, Brian Green is recognized as someone with a strong understanding of technology and how it can be used to address a customer's needs in every point of the customer journey. The best takeaways: How to build a good perspective for an eCommerce projectThe way experience is driving behaviorCreating experiences through innovationGrowth strategies for mid-sized companies Podcast Notes: Brian Green: Innovate around the experience and the customer journey as the speed of innovation is the speed of differentiation All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Burc Tanir, entrepreneur and experienced marketing expert with a mission of helping e-Commerce business in the area of pricing, through innovative automated solutions. Burc is the CEO of Prisync.com, the competitor price tracking software for all sizes of e-commerce companies from all around the world. He loves reading, thinking, writing and speaking about all things e-commerce. With Prisync, he and his team aim to revolutionize how e-commerce companies of all sizes manage their pricing strategies in a smarter and more competitive way. The best takeaways: All about price tracking – 00.33Tactics to influence success – 03.44The importance of customer retention and customer experience – 06.36 Digitization in pricing – 11.24What to expect from digital entrepreneurship – 14.04 Podcast Notes: Burc Tanir: Figure out the economic value of retention All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Jakub Linowski, the editor-in-chief of GoodUI, the founder and lead designer of Linowski Interaction Design Inc., and one of the most talented and inspired pattern hunters in the world, completely dedicated to finding and refining a design through to its ultimate version. Jakub's experience in engineering and graphic design, along with his passion for finding and identifying patterns, has been the driving force and inspiration behind his impressive history of discovery through UI Design. He has transformed science and art into a solution that is now successfully used by many companies, creating a new perspective in the industry. The best takeaways: Finding, identifying and following the patternsThe opposing evils of best practices, patterns and tacticsThe methodology of predictivityA persuading set of tactics for conversion rate optimization Podcast Notes: Jakub Linowski: The Power of Patterns in A/B Testing for Improving UI (User Interaction) and eCommerce Growth All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Krassimir Stankov, expert fashion trader and highly experienced entrepreneur with a lot of experience both in wholesale, classic retail as well as in e-commerce. Krassimir is one of the most insightful e-commerce experts, COO and founder of a leading retail clothing and accessories brand which gained very fast a lot of popularity and visibility in the UK. Due to his wide experience, Stankov expanded the business fast into entire Europe, gaining every year country-level partners making him worldwide known as one of the most experienced consultants in retail and e-tail. The best takeaways: The hard lessons of e-commerce – 03.12How to win in e-commerce – 11.04Experience and knowledge that make a difference – 20.28 Podcast Notes: Krassimir Stankov: Tap into the knowledge and listen to the experts All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Ragnar Sass, Founder & CEO at Salto Network, an active angel investor and co-founder at Pipedrive CRM. His first startup was a social network for pet owners uniteddogs.com that had more than 350 000 users worldwide. After the UDC failure he co-founder Pipedrive in 2010, one of the most successful start-ups in the world with a team that today has 400+ members and offices in Tallinn, New York, Lisbon, Prague and London. Ragnar invests all his passion and energy in helping startups develop faster. Starting from values, hiring the best talent and growing them with rocket speed, Ragnar is always happy to help mentor in those areas. The best takeaways: Beginnings of a passion - 01.04The most important challenges in developing a start-up - 03.46Experience dictates a different approach - 14.37The way to amplify company culture - 18.33Excitements and Frustrations of a Digital Entrepreneur - 23.13Machine learning and its implications in our everyday life - 27.36 Podcast Notes: Ragnar Sass: You need to challenge yourself all the time All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Jim Sterne, internationally known speaker, author of a dozen books on advertising, marketing, customer service, email marketing and web analytics, founder of the Marketing Analytics Summit (eMetrics Summit), the Marketing Evolution Experience and co-founder of the Digital Analytics Association. An internationally known speaker and consultant to Fortune 500 companies and Internet entrepreneurs, Jim has spent more than twenty years in sales and marketing and most of that on measuring the value of Digital medium for creating and strengthening customer relationships. He's authored books on Internet advertising, marketing, customer service, email marketing, web analytics, and most recently, "Artificial Intelligence for Marketing: Practical Applications." Jim was named one of the 50 most influential people in digital marketing by a top marketing magazine in the United Kingdom and identified as one of the top 25 Hot Speakers by the National Speakers Association. The best takeaways: Beginnings in information technology - 01.25Big AHA moments and the future technologies - 04.15How machine learning is changing online marketing - 07.19How efficient are machine learning and AI patterns - 13.09Practical ideas on how to use machine learning for growth - 15.55Mistakes in e-Commerce - 22.02Why are companies missing out in customer experience - 26.00The road to becoming customer centric - 34.25 Podcast Notes: Jim Sterne: Machine learning is changing how we look at data All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Guido Jansen, cognitive Psychologist, CRO/CX/UX @ Vaimo, Magento Association board, creator @ Dutchento, CRO.CAFE and Core of Commerce. Guido's primary fields of interest are online behavior, usability, cultural differences and optimization for human beings. Secondary fields of interest are e-commerce, web analytics and online communities. He received the "Community Builder Award"​ out of the hands of eBay CEO John Donahoe for building the Dutch Magento community and events. Guido Jansen forms and enables 'customer intelligence teams'​ and embeds the CRO process within the team(s). He loves working in multidisciplinary teams with strategists, business consultants, data scientists, SEO/SEM/SEA professionals, graphic designers, developers and marketers. The best takeaways: How CRO blends with cognitive psychology - 03.38Applying psychology in marketing - 09.30An expert's frustrations regarding e-Commerce - 12.51Customer retention and the key to layalization - 18.52Habit formation for repeat purchase - 25.19Best of the best practices - 27.10The starting point for optimization - 38.41Tips for choosing an optimization team - 41.46Growth and sustainability - 44.45 Podcast Notes: Guido Jansen: Start by having a unique value proposition All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with German Ramirez, digital pioneer and entrepreneurial mind with over 20 years of experience and a proven international track record of creating and building leading concepts, ideas, brands, new products. German is a passionate, creative and out-of-the-box thinker, who pioneers new business fields and markets, acting upon consumer insights and responding to market trends. He is a dedicated and inspirational leader that recruits, builds and coaches international multifunctional high performing teams. Book author and seasoned speaker in conferences and seminars, on topics like digital transformation and social media, German Ramirez is a marketing strategy wizard, completely dedicated to innovation in digital marketing and blockchain. The best takeaways: Milestones of a tech expert's career - 03.10Connection between e-Commerce and blockchain - 05.38Will blockchain change the internet? - 08.03The theory of a decentralised economy - 10.19How technology is affecting humanity - 14.35The reason companies fail - 17.55Opportunities for growth in 2020 - 20.38 Podcast Notes: German Ramirez: People buy a promise, a brand, an experience All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Ryan Kulp, an extraordinary insightful marketing expert with an unmatched worldwide experience. Ryan is a marketer, musician, and self-taught developer. He's built more than 30 web apps in his spare time and hosts a live stream series where he builds new products from scratch in a day. In addition to running Fomo.com, he has a portfolio of small apps that generate over $1.6mm per year. His latest project, MicroAcquisitions.com, is an extensive course on learning how to buy, grow and sell small companies with little to no money upfront. Ryan has been traveling full-time for 8 months but has been based in NYC since 2013. The best takeaways: How digital in widening the physical experience - 03.13What growth means for professionals in the digital space - 07.03How to identify growth barriers - 16.23Customer Retention in e-Commerce. An expert's point of view - 25.41Growth Ideas - 35.43 Podcast Notes: Ryan Kulp: You need leverage and scalability to grow All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube