Podcasts about nadya khoja

This week, we interviewed Nadya Khoja, the Chief Growth Officer at Venngage. Nadya joined Venngage when they were a small team of four with (a relatively small) 20,000 organic visitors month. 5 years later they're a team of 50 with 1.5m monthly visitors, driving 150,000 product signups every single month. We deep dive how they achieved this success, looking at: - Tapping into trending topics to create content that goes viral - How to get high-quality backlinks that build your site's authority - Incorporating journalists into your campaign strategy - Ranking for content that converts vs branded keywords. Hope you enjoy this episode! I'm sending out a summarised playbook to everyone who's subscribed to the email list, so if you want that please join us at www.thefxck.com. ‍

What is most content marketers’ biggest concern? Not getting enough traffic. The struggle is real. Why? Declining organic reach on social media and increased search competition.  Today’s guest is Nadya Khoja, Chief Growth Officer at Venngage. Nadya developed a simple yet effective process known as the Goals, Research, Authority, and Promotion (GRAP) Framework. Venngage uses it consistently to create and promote content that boosts Website traffic and delivers results.  Some of the highlights of the show include:  GRAP Framework: What it is and how it works Goals: Grow faster, get more links, and create better content for conversions Research: What is search engine optimization (SEO)? What content gets best conversion rates, drives traffic? What keywords rank? Authority: Brand mentions from credible sources, quality press links, and data-driven, unique, and compelling content Promotion: Outreach, optimization strategies, content clusters, and backlinks  Company Culture: Tie in themes and trends (i.e., Harry Potter and Game of Thrones) to give data a narrative EAT: Google’s take on ranking content customers want to consume should include expertise, authority, and trust Links: Venngage Nadya Khoja - Drunk Entrepreneurs GRAP Framework: How to Increase Web Traffic Without a Huge Budget EAT and SEO Tony Robbins Jeff Bezos CoSchedule

Companies always look to hire experienced or “rockstars” marketer, but sometimes it can backfire. My guest today is Nadya Khoja, the Chief Growth Officer at Venngage. We discussed how Nadya hires for core values alignment, along with the unique interview questions she used to assess it. She also shared how her authenticity got her a job at Venngage despite having zero marketing experience, and how any aspiring marketers can do it. Resources: Venngage Drunk Entrepreneurs Brianne Kimmel and her tweet Venngage’s CEO Eugene Woo Trello Product Sprints Squads Pirate Metrics Masters of Scale by Reid Hoffman Traffic Think Tank Matthew Barby Nadya’s personal site Nadya’s Twitter

It's so much easier to drive traffic to your website when you have a big budget at your disposal. What happens when you don't have thousands of dollars to spend on Google or Facebook ads? In this episode, Nadya Khoja, Chief Growth Officer at Venngage, shares the 4-step content marketing framework, backlink strategy and promotional plan that increased Venngage's monthly organic blog visits 0 to 400k monthly organic blog visits

What is the most efficient and effective content marketing framework and how does it help you to drive large volumes of organic traffic without a bid budget? Today’s episode looks at why having a scientific approach to your content marketing campaigns is likely to be beneficial to your organic success. Joining us are 2 great guests… Nadya Khoja, Chief Growth Officer at Venngage Dan Knowlton, KPS Digital Marketing Agency Co-Founder Here’s what we discuss on this episode… 0:30 Guest introductions 1:30 Does Nadya have a standard content production formula? 2:50 Does Nadya use Domain Authority as an important content marketing success metric? 5:05 Does Nadya also target answer boxes in the Google SERP? 6:00 Does Dan also incorporate domain authority into his content marketing approach? What content marketing framework does Dan use? 9:00 How might Dan change his content marketing strategies if the costs of operating on Facebook gets prohibitively high? 10:00 Does content marketing on LinkedIn work for any type of business or is it best for certain types of businesses? 11:20 What is Nadya’s LinkedIn content marketing strategy? 13:00 Is it a good strategy to focus all of your time and effort on just the one social network? 15:00 What other metrics does Nadya use to measure the success of her content marketing activities? 17:20 Have you seen correlations between content engagement levels and rankings? 20:00 On social media, what metrics does Dan use to indicate to determine whether a post has been particularly successful? 24:30 How do our experts recommend splitting up tasks for their content marketing team? 27:00 How does Dan split up his various content marketing activities? 29:45 What is Nadya’s actionable tip? 30:30 Dan’s actionable tip Listen to previous episodes and subscribe to the podcast here: https://www.semrush.com/podcast/

This week we were joined by Nadya Khoja, Chief Growth Officer of Venngage. Nadya has created 12 awesome techniques for coming up with topics your audience will go bananas for. 1. The 12 Principles of Viral Content (there's likely more actionable takeaways here) Nadya has developed 12 super actionable techniques for creating topic ideas that will blow your audience away. Major takeaway: don't write content for yourself, write it for your audience. 2. This Gillette ad seems a bit... contrived. https://www.youtube.com/watch?v=koPmuEyP3a0 They have changed what they consider "The Best a Man Can Get", but are they wading into political waters for genuine reasons? Her advice: Don't do something stupid. 3. What Nadya gets out of speaking events Have you ever thought about attending or speaking at conferences/events? Nadya talks about what you could stand to gain both personally and professionally from participating at conferences. 4. Getting to know the real Nadya We asked Nadya: -Her favorite cocktail. -The last song she listened to on her phone. -How she takes her coffee. -Hard tacos or soft tacos You know, the important stuff.

In this episode I speak with Nadya Khoja from Venngage. We discuss content marketing in detail. Specifically we discuss how Venngage find content opportunities that they feel they can rank for and their audience wants to see. We also discuss the importance of link building, how Venngage go about link building and how they target their marketing team on new links built. This is a great example of a bootstrapped company who have used content marketing to generate 5,000 new user sign ups per day.

Have you ever seen a truly terrible infographic?  Of course you have. Because when anything proves to be a super effective way to market or communicate, everyone jumps on the bandwagon, but not everyone does a very good job in executing. Which leads people to ask, are infographics no longer effective? Are they perhaps...dead? I talk to the Head of Marketing at Venngage, Nadya Khoja, to explore why infographics work.  

This week’s guest was referred to me as someone who could teach the value of infographics. My first reaction was ‘hmmm … infographics sort of have a bad reputation’. But when I dug into the company’s SEMrush traffic stats and was blown away by their recent, explosive growth. That company is Venngage and my guest is their […] The post 063: The Story Behind Venngage’s Explosive SEO Growth w/Nadya Khoja appeared first on Evolving SEO.