Objects or patterns that are able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them
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In this powerful conversation, George sits down with creative strategist and filmmaker Eric Thayne to explore the intersection of creativity, identity, and business. If you've ever struggled to merge your artistic gifts with a sustainable business model, or felt like your content doesn't truly reflect who you are, this episode will hit home. Eric shares his journey from hustling in burnout cycles to building a personal brand that aligns with his values, energy, and creative flow. The two dive deep into why most content fails to connect, how to stop outsourcing your worth, and what it really takes to grow a business rooted in authenticity.Together, they unpack how personal branding isn't about niche, it's about energy. Eric breaks down his approach to simplifying offers, creating intimate content, and scaling without selling your soul. Whether you're a coach, creative, or entrepreneur, this episode gives you permission to lead with your uniqueness and stop trying to fit into someone else's mold. If you're ready to make your creativity the core of your business, not just a side dish, you'll walk away with a new lens—and a plan for taking action.What You'll Learn in This Episode:How to structure your business around your creative strengthsWhy personal branding is less about niche and more about energyHow to simplify your offer ecosystem to amplify your revenueThe mindset shift that helped Eric 10x his clarity and peaceHow content creators can leverage “brand intimacy” for growthWhat to do when you hit the wall creatively or emotionallyPractical strategies for building systems that support flow, not just productivityKey Takeaways:✔️The number one thing people buy is you—not your product✔️Simplicity is the ultimate form of clarity in a business model✔️Most creators burn out because they build businesses they hate✔️You don't need to “niche down”—you need to own your energy✔️Your content should feel like you, not like a performance✔️You grow when you stop outsourcing your power Timestamps:[00:00] – Intro to Eric and today's topic[03:30] – Eric's background and creative evolution[07:00] – How he pivoted from hustle to heart in business[12:15] – Why content is more about intimacy than virality[16:45] – Building a business that honors your nervous system[22:00] – Personal branding: what most people get wrong[28:30] – How to keep creativity alive when scaling[34:15] – The permission to be radically authentic[40:30] – Why your personal brand is a mirror for self-growth[44:10] – The real impact of aligning your message with your lifestyle[49:15] – Eric's advice for creators who feel stuck or disconnected[51:30] – Why radical self-ownership is the ultimate growth strategy Your Challenge This Week:Audit your content:Does it feel like you?What would change if you stopped performing and started expressing?Get Eric's framework here or follow him on Instagram: @ericthayneJoin The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who scale with trust and connection.Apply for 1:1 Coaching – Ready to grow with clarity, simplicity, and authenticity? Apply here.Live Events – Get in the room where long-term success is built: mindofgeorge.com/eventFollow George on Instagram – @itsgeorgebryant
Podcast Domination Show: Podcasting Growth & Monetization Tips to Dominate
TikTok Shop right now is bigger than Amazon or Shopify was from launch. That is what TikTok Shop is right now." Bold statement? Maybe. But Jordan West, founder and CEO of Social Commerce Club, has the data to back it up. With CPMs dropping 26% last year while ad spend increases, and creators with under 10K followers generating $250K in monthly sales, we're witnessing the early stages of what could be the biggest disruption in e-commerce since Amazon itself. In this explosive episode, Jordan breaks down his exact three-phase playbook for scaling from zero to $100K per month on TikTok Shop, reveals why big brands like Estée Lauder are struggling to adapt, and shares the underground strategies that are creating millionaire creators overnight.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducting Jordan West(05:18) The Exponential Growth of TikTok Shops(10:48) Understanding the TikTok Shops Ecosystem(14:12) The Power of Social Search(16:16) Understanding Social Commerce(19:34) Misconceptions about TikTok Shops(24:33) The 80/20 Rule for Viral Content(26:16) Best Practices(31:36) Making It From Zero to Viral(33:20) The Tiktok Shop Playbook: Phase One(38:18) The Tiktok Shop Playbook: Phase Two(42:44) The Tiktok Shop Playbook: Phase Three(46:21) Exploring YouTube's Potential in Social Commerce—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Jordan's LinkedIn: https://ca.linkedin.com/in/jordan-west-marketerPast guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more
LEAVE A REVIEW if you liked this episode!!Let's Connect On Social Media!youtube.com/anthonyvicinotwitter.com/anthonyvicinoinstagram.com/theanthonyvicinohttps://anthonyvicino.comJoin an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus.www.beyondtheapex.com
In this episode, we break down the journey of Rachel Winster, who scaled her health coaching business from charging $350 per client to earning $7k/month in just 2.5 years through the HCA program. Her story highlights the huge potential for practitioners who commit to a niche—and stick with it.You'll hear why traditional health coaching certifications often skip over the real skills you need to run a profitable online business, and how Rachel leveraged her own experience with Hashimoto's to connect with women in their 30s facing the same challenges.We also cover how marketing has shifted since 2021, why organic growth alone isn't enough anymore, and the benefits of moving from 1:1 coaching to a live-cohort-plus-evergreen model. You'll learn why virality can actually hurt your engagement, the importance of consistency over novelty, and how to keep a healthy mindset when not every client participates at 100%.If you're in this for the long haul, expect 3–5 years to see steady, career-level results—and find out why focusing on the same program for years might be your smartest growth strategy.In this episode we cover:Pharmacist with Hashimoto's grew from $350/client to $7k months in 2.5 years through HCA program. (00:52)Certification Gap - Health programs inadequately prepare coaches for online business realities vs brick-and-mortar. (02:01)Rachel's Niche Strategy (01:42)How Rachel marketed in 2021 and what she does now in the 2025 landscape. (07:37)How Rachel's signature program progressed over time. (14:32)Going viral can attract the wrong audience and hurt engagement. (12:56)Dealing with client detachment (15:48)Realistic timelines for a signature program (19:41)Rachel's success formula (21:10) Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
In this episode, Alex breaks down 10 pieces of 10/10 content to uncover the secret formula for viral content. From coffee to apparel to rugs, Alex covers a wide variety of elite creatives to level up your content game.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1
Sign-up to our newsletter for a FREE budget calculator! - https://linktr.ee/lateinvoices?utm_source=linktree_profile_shareIn this episode, we sit down with rising combat sports photographer Johno Ramsay, who recently wrapped up his first year of freelancing. We get into the highs, lows, and lessons of building a creative career from the ground up, from finding clients, to building confidence in your work and more.Johno shares what it's really been like navigating freelance life, including the mindset shifts, financial realities, and creative challenges he didn't expect. We also dig into how he handled one of the biggest moments of his career so far: winning the Portrait of Britain Award 2024, how that image came to life, and what it felt like to have his work featured across the UK in The Times, The Guardian, and the official Portrait of Britain book.John also experienced one of his social posts go super viral, with over 11 million views! Where one of the fighters he was shooting fell into his camera and smashed his lens (spoiler: his lens didn't actually break, but he made you believe it did.)FOLLOW JOHNO!IG: https://www.instagram.com/johnoramsay.photo/?hl=enWebsite: https://l.instagram.com/?u=http%3A%2F%2Fwww.johnoramsay.com%2F%3Ffbclid%3DPAZXh0bgNhZW0CMTEAAacjqCBehKFCwnXnwUlZsFZ1LBkMrAIXT83xPTdz9yRw1uH74Z0PAjl45wAFhg_aem_9n204uki2b475cWkrZ_jUg&e=AT2KYYY7S4qEPMLtR0PF3tVKzffEzK9PSLdU_3pXevNwazIkWRiBRpFU0XLPnr6yUupNAJ1R4osmLD9obFXxxMaWTxb70Zo_uS_gD0Vv6rHiBqt8XG-OigCHAPTERS00:00 - Intro02:08 - Being A New Freelancer08:51 - Navigating Social Media as a Freelancer11:20 - The Impact of Viral Content on Business19:07 - Lessons Learned from Viral Experiences25:52 - Navigating the Challenges of Freelance Life44:28 - Achieving Recognition: Portrait of Britain Award50:56 - The Importance of Storytelling in Visuals54:01 - Advice for New Freelancers57:13 - The Power of Networking and Cold Outreach01:01:24 - Agency Representation vs. FreelancingSTAY CONNECTED WITH US!Instagram: https://www.instagram.com/lateinvoices/Newsletter: https://linktr.ee/lateinvoices?utm_source=linktree_profile_shareSpotify: https://open.spotify.com/show/3LHl6iPM84u6L0oBsPWrYb?si=9TzClF-5RZm7GmodEFgElQ
#526 What's the key to reaching your raving fans? In this episode, host Brien Gearin welcomes back Brian O'Connor, fractional CMO, digital nomad, and owner of TalentHQ. They dive into the art of building an engaged online audience, leveraging storytelling and copywriting to grow a following from scratch. Brian shares his journey from corporate consulting to entrepreneurship, scaling his personal brand to 85,000 followers across Twitter and LinkedIn and amassing 14,000 newsletter subscribers. He offers actionable insights on content creation, platform selection, and fostering relationships that drive business growth. Plus, hear his take on how being a digital nomad has shaped his career and connections. Packed with valuable tips for entrepreneurs looking to amplify their presence online, this episode is a must-listen for anyone ready to level up their personal brand! (Original Air Date - 11/27/24) What we discuss with Brian: + Growing an Online Audience: 85,000 followers on Twitter and LinkedIn + Storytelling for Engagement: Using stories to capture attention and build trust + Corporate to Entrepreneur: Transitioning from consulting to business ownership + Email vs. Social Media: Importance of newsletters for consistency and trust + Platform Differences: Twitter, LinkedIn, and YouTube engagement strategies + Effective Writing: Simple, shareable, low-effort content creation + Distribution for Virality: Building networks to amplify content reach + Video Content's Impact: Building trust through video over text + Monetizing an Audience: From info products to consulting services + Digital Nomad Life: Running a business while exploring 20+ countries Thank you, Brian! Check out TalentHQ at TalentHQ.co. Download Brian's Onboarding Guide. Subscribe to Brian's newsletter at OutlierGrowth.com. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices
Part one of two.We once again dive into the tension between artistic integrity and algorithmic demands in today's creator economy. As YouTube's algorithms continue evolving in 2025, prioritizing engagement metrics and recommendation systems that analyze billions of signals, we explore what happens when content creators face the pressure to homogenize their work for maximum reach.The conversation touches on the current shift away from what industry experts call "the era of excess" or "the Mr. Beastification" of content, examining how viral success can both validate and potentially corrupt creative vision. We discuss the rise of "second screen" content designed for distracted consumption, the psychology of dopamine-driven short-form media, and the fundamental question of whether platforms are prioritizing content over creators. Through personal experiences with viral videos and algorithm rewards, we analyze the delicate balance between commercial success and maintaining one's authentic creative voice—and whether it's possible to resist the pull toward algorithmic optimization while still building a sustainable creative practice. -Ai If you enjoyed this episode, please consider giving us a rating and/or a review. We read and appreciate all of them. Thanks for listening, and we'll see you in the next episode. Links To Everything: Video Version of The Podcast: https://geni.us/StudioSessionsYT Matt's YouTube Channel: https://geni.us/MatthewOBrienYT Matt's 2nd Channel: https://geni.us/PhotoVideosYT Alex's YouTube Channel: https://geni.us/AlexCarterYT Matt's Instagram: https://geni.us/MatthewIG Alex's Instagram: https://geni.us/AlexIG
Why do some videos rack up hundreds of millions of views — while others fall flat?In this revealing and strategy-packed episode of Gent's Talk (E#160), host Samir Mourani sits down with digital creator Hafu Go who cracked the YouTube code — with one video hitting over 290 million views. They break down the psychology behind virality, the mindset creators need to win, and why focusing on the first few seconds might matter more than anything else.This episode is a goldmine for aspiring creators, brand builders, and anyone looking to stand out in a world overloaded with content. It's not just about chasing views — it's about understanding why people watch, how they connect, and what truly makes content unforgettable.
Ryan, one of our clients, has been killing it on IG lately.In this episode, I break down why this particular post worked, how you can recreate it to get more leads (Ryan has 80+ leads so far from it), and how you can turn it into a never-ending series.Listen in to find out the 5 steps to turn this simple content into serious cash.In this episode:0:00 Intro0:44 Ryan's background: dad, full‑time job, 10K months1:06 62K followers & rapid growth2:45 Deconstructing this post and why it works6:11 Make it a seriesMentioned:Ryan's IG post: https://www.instagram.com/p/DMAgDxbscIN/---⏯️ Learn How to Achieve Freedom From Fitness on My YouTube Channel: https://www.youtube.com/vincedelmonte
Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZsWant me to give you some help with your content business? Book in a call with me to discuss working together: https://www.voics.co/schedule(00:00) Preview(00:46) How to Use Viral Content to Drive Business Revenue (10:08) Scaling Without Losing Revenue Per Follower (12:04) Importance of Storytelling on Social Media(15:25) Why Podcast Clips Go Viral(20:36) How to Make Your Content Emotionally Engaging (27:09) Why Ashton Hall's Content is Going Viral (29:21) Building Your Offer Before Chasing Attention (35:25) Why Going Viral Doesn't Mean More Sales (39:13) The Strategy Behind Clipper Accounts (40:38) Founder-Led vs Brand-Led Content (45:24) How to Get Comfortable on Camera (54:45) The Biggest Struggles with Creating Content (56:45) How to Get an ROI on Content(59:42) Why Mastering Social Media Takes TimeSupport the show
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Jaxon Lane built a men''s skin care empire through innovation and strategic PR, earning organic celebrity endorsements from Nick Jonas and Niall Horan.For more on Jaxon Lane and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Struggling to come up with content ideas that actually connect with your audience? In this episode, I reveal the exact 4-step system my clients use to discover viral-worthy content topics that their audiences are actively searching for. Learn why creating content around what YOU want to talk about might be sabotaging your growth, and discover the game-changing research method that helped one of my clients gain 1,500 followers and 400,000 views in just one week. I'll walk you through my favorite content research tools and show you how to tap into the goldmine of ideas hiding in your comment sections and email responses.To Join Invisible To Influential visit www.invisibletoinfluential.netSubscribe to The If You Create It Podcast!Watch episodes on YouTube!!
Vicky Pasche is the founder and CEO at Dapper Boi, a gender-less body-inclusive apparel line. Selling via their Shopify store. Founded in 2015 in 2024 they hit $1.36million. Hit PLAY to hear: How one viral video turned a year of no sales into $30K in 3 weeks
This episode tackles the spectacle of performative masculinity and the rise of man-fluencers like Liver King, Wes Watson, and Jack Donovan. We expose the marketing behind ancestral tenets, supplement empires, and controversial ideologies. From Liver King's arrest to Jack Donovan's far-right leanings, we question what's real versus contrived. We highlight the contrast between performative posturing and authentic growth, featuring a post from Kelvin Davis as a grounded example. We also critique how workouts like Murph get hijacked by social media. Wrapping with a wild gorilla-versus-humans debate, this episode blends serious critique with humor to explore what masculinity really means today.--------- EPISODE CHAPTERS ---------(0:00:01) - The Rise of Performative Masculinity(0:12:46) - Influencers and Masculinity Ideologies(0:17:57) - Exploring the Meaning of Brotherhood(0:30:32) - The Misuse of the Murph Workout(0:39:50) - Debunking Social Media Misinformation(0:48:22) - Gorilla vs. 100 Men DebateSend us a text
Join us on Pathmonk Presents with John Perkins, SVP of Growth at Popdarts, creators of addictive suction cup dart games. John shares how Popdarts grew through viral TikTok content and is now evolving into a competitive sport with a national championship on ESPN Ocho. Discover strategies for crafting engaging content frameworks, optimizing Shopify product pages with user-generated content, and boosting e-commerce conversions. Learn how to break consumer patterns with strategic storytelling. Tune in for actionable insights to drive growth and create fun, community-focused brands that captivate audiences!
Ever feel like you're posting non-stop but no one's buying? In this episode, I sit down with Garin Etcheberry, founder of Lazy Longform and Sixty Second Shows, to dismantle the idea that going viral equals getting paid. We dive into why viral content kills trust, how to build binge-worthy media that sells, and how to create content that fuels your list, not just your ego. Garin shares wild behind-the-scenes stories from working with Mike Dillard and James Altucher, to helping a Miss Olympia open up about body image. If you're ready to stop chasing likes and start building a brand that converts, grab your coffee and hit play.
Ever feel like you're posting non-stop but no one's buying? In this episode, I sit down with Garin Etcheberry, founder of Lazy Longform and Sixty Second Shows, to dismantle the idea that going viral equals getting paid. We dive into why viral content kills trust, how to build binge-worthy media that sells, and how to create content that fuels your list, not just your ego. Garin shares wild behind-the-scenes stories from working with Mike Dillard and James Altucher, to helping a Miss Olympia open up about body image. If you're ready to stop chasing likes and start building a brand that converts, grab your coffee and hit play.
Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZsWant me to give you some help with your content business? Book in a call with me to discuss working together: https://www.voics.co/schedule(00:00) Intro(02:35) Rob Lipsett's New Training Routine(06:46) Are Bodybuilders Actually Fit? (09:18) How Rob Reinvented His Lifestyle(16:09) Why YouTube is the #1 Platform(21:52) Shift to Entrepreneurship (25:30) Viral Content vs. Value Based Content(30:39) Rob's Views on Sobriety (34:35) Designing a Freedom-Based Life(39:00) Lean Business, No Debt, and Commission-Based Teams (44:34) Rob's Lean Business Philosophy(48:50) Why Personal Branding Is Everything(51:09) Benefits of Starting a Podcast(53:09) How to Become a Content Creator(59:09) The Benefits of Being a Content Creator(01:03:17) How to Build a Loyal Audience(01:06:03) Staying Relevant on YouTube for Over a Decade (01:10:55) The One Thing AI Can't ReplaceSupport the show
Learn how to create viral content that gets shared thousands of times! In this comprehensive content creation tutorial, I'll reveal the proven strategies for making shareable content that drives massive engagement across all social media platforms. Whether you're a content creator, social media marketer, or business owner, these viral content tips will help you boost your reach and grow your audience organically.In this video, you'll discover the psychology behind viral marketing, content strategy secrets that top influencers use, and practical social media tips you can implement immediately. From crafting the perfect hook to timing your posts for maximum impact, I break down everything you need to know about creating content that spreads like wildfire.Perfect for YouTube creators, Instagram influencers, TikTok marketers, and anyone looking to master digital marketing and audience engagement. These proven content creation hacks will transform your social media presence and help you build a loyal community of followers who can't wait to share your content.Don't forget to subscribe for more content marketing strategies, social media growth tips, and viral content creation tutorials!
Want to blow up your own run club using social media?This episode with Noah Rolete from RawDawg Run Club breaks it all down.We talk about how Noah turned a small idea into a movement using nothing but authentic content, consistency, and a love for running that's infectious. If you're someone who wants to build something meaningful, this is the episode to watch.We cover:• How to grow a real community without spending a cent• The exact content that made RawDawg go viral• What makes a run club stand out on Instagram & TikTok• How to stay consistent without burning out• Why most guys play small and never startIf you've got an idea a brand, a group, a movement and you want to make it go big with content, this episode will hit home.⚡ Noah's Links:Instagram (RawDawg Club): https://www.instagram.com/rawdawgclub/?hl=enInstagram (Noah): https://www.instagram.com/noah.rolette/?hl=enOfficial RawDawg Site: https://rawdawg.club/password⚡ Join Set The Standard (Men's Community):https://www.skool.com/setthestandard/about⚡ Apply For Coaching or 7-Day Magnetic Challenge:https://8eltyrvzums.typeform.com/to/n777WygR⚡ 1:1 Coaching Application:https://www.coreyboutwell.net/speaksoon#runclub, #noahrolette, #rawdawg, #viralcontent, #tiktokgrowth, #howtobuildacommunity, #menshealth, #masculineleadership, #contentstrategy, #communitybuilding, #instagramgrowth, #realmasculinity, #menscoach, #setthestandard Apply here https://www.coreyboutwell.net/speaksoonJoin Our Community: https://www.skool.com/setthestandard/aboutFREE Mindset Webinar: https://www.coreyboutwell.com/dydpMake sure you listen to the podcasts all the way through to get your discount code.
➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory In this “Lessons” episode, Brendan Kane reveals how viral content is no longer about follower count but about mastering retention and emotional storytelling. Learn how early creators broke traditional film rules to connect authentically, how the explosion of content shifted what success looks like online, and why trust—not selling—is the key to converting views into long-term business growth in today's hyper-competitive digital space.➡️ Show Linkshttps://successstorypodcast.com YouTube: https://youtu.be/PUROxU-8m-0 Apple: https://podcasts.apple.com/us/podcast/brendan-kane-social-media-expert-the-secret-to-going-viral/id1484783544 Spotify: https://open.spotify.com/episode/0NypuyJLE00cnilXOYXKqN ➡️ Watch the Podcast on YouTubehttps://www.youtube.com/c/scottdclary See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Send feedback for the showWelcome back to Rizzology! In this episode, Nick and Tom DeGiuli are hanging out in the studio. We kick things off talking about live podcasting, crazy travel schedules, and how Hyrox is blowing up as the new CrossFit.From there, it's a wild ride: they swap stories about fitness cults, the Liver King scandal, influencer marketing gone rogue, and just how weird social media can get—yes, including selling bathwater and OnlyFans drama. There's plenty of joking around, some surprisingly deep talk about chasing trends, being real with yourself, and what it means to actually be happy with your body and your life, even as the internet keeps changing the game.00:00 Live Streaming & Travel Reflections07:25 "Wrestling with Authenticity and Persona"14:56 Marine Biologist's Thrilling Passion19:54 AI Creations Need Watermarks22:22 Social Media Overload Impact27:13 Fragmented Follower Engagement Issues32:08 "Lion or Sheep Dilemma"38:24 "Seeking Connection and Attention"45:16 Gym's Next Chapter: Jiu Jitsu?47:44 Training Girls in Self-Defense57:24 Finding Personal Happiness in Fitness01:02:37 Life Choices and Expansion Dilemma01:03:27 Expanding for Business Growth01:12:40 Transformative Late-Night Workouts01:16:10 Designing an Innovative Gym Space01:19:31 "Consult God Before Church Visit"Support the showYouTubeInstagram Tik Tok We'd love to hear your thoughts on this episode! Feel free to share your favorite moments or any questions you have for Darren. Thank you for being part of the Rizzology community. Your support means the world to us!
If your content isn't converting, it's easy to assume you simply need MORE of it. More posts equals more website traffic, right? Not necessarily. In this episode, Emma challenges the common “just post more” advice and makes a compelling case for posting better instead of posting more. In fact, what many brands really need is clearer messaging, not a heavier posting schedule. Drawing from her 10+ years of experience, Emma breaks down why quality trumps quantity when it comes to conversion, and how a single, well-crafted post can often do more than a week's worth of filler content. You'll hear what kind of content actually moves people from follower to buyer, and how to make sure your message lands with the right people. If you've been feeling stuck, scattered, or just unsure why your content isn't converting, this episode might be the reset you need. Listen in as Emma explains: How one powerful post can turn a viewer into a buyer The ideal minimum posting cadence for consistent growth What to fix first if your content isn't converting And so much more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We've got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
About the Episode:Chris Cunningham is a founding member and Head of Social Marketing at ClickUp, the fast-growing productivity platform now valued at $4 billion. Since shaping ClickUp's brand voice and social presence from 2017, Chris has been instrumental in engineering a content system that regularly generates 200M+ monthly impressions and consistently translates content virality into real leads and customers.In this workshop episode of Uploading, Chris breaks down ClickUp's journey from early hustle—making videos solo and closing deals by hand—to building a repeatable, scalable content operation with an in-house “writer's room,” comedic actors, and a growth strategy spanning multiple platforms.Chris and host Blaine unpack content pivots, hiring creators, building brand voice, and why entertainment-first content matters for B2B. Chris also gets tactical: how to mix content types across the funnel, the operational playbook for consistent output, leveraging AI tools, success metrics, and what it takes to hit massive growth milestones.Finally, Chris shares actionable frameworks for solo founders and small teams starting from scratch—plus candid takes on virality, team structure, platform strategy, and what's next for ClickUp's $4B content engine.Today, we'll cover:- How ClickUp scaled from low-budget solo content to 200M+ impressions per month- The “bets” and breakthroughs that defined ClickUp's content playbook- Building a repeatable system: team, workflow, “writer's room,” and actors- Entertainment vs. product-driven content—and the ideal content mix- Measuring ROI: turning impressions and brand awareness into real leads and customers- Frameworks and advice for solo creators and early-stage teams to start content from scratch- Platform-specific strategies for LinkedIn, Instagram, TikTok, YouTube, and beyond- Personalization, AI, and creator partnerships: the new wave of B2B contentWhat You'll Learn1. Building a Scalable Content Engine2. Hiring and Leveraging In-house Creators3. Mixing Entertainment and Product Content4. Omnipresence across Multiple Social Platforms5. Testing, Iterating, and Doubling Down on Winners6. Aligning Content with Business Goals and Funnels7. Creating Efficient, Repeatable Content SystemsTimestamps00:00 Meet Chris Cunningham: ClickUp's content architect02:11 Chris's background: from agency to ClickUp's founding team08:07 Platform-specific content strategy & goals11:28 Making content a team priority: systems & scheduling14:37 Inside ClickUp's instagram strategy15:38 The ABCD formula: testing for virality16:09 Case study: viral skits, trends, & relatable office content19:29 Operations: writers' room, shooting schedule, & execution23:23 Starting from scratch: building in public & early tactics25:47 Frameworks for virality: the anatomy of a viral video27:41 Winning concepts: relatability, shareability, & emotional triggers30:55 Scheduling vs manual posting: what works best32:18 YouTube strategy: current state & future focus33:36 Platform prioritization: focus, layering, & growth sequence35:52 Content funnel mix: brand awareness vs product promotion37:24 Content ratio: top, middle, & bottom of funnel by stage40:00 Staff vs. actors: who should be in your content?42:10 Video length: short vs long content & platform preferences43:35 Looking ahead: 2025 content experiments & new channels46:19 Where to follow Chris & ClickUp“We've very big on shots on goal. We want to put as many shots up as possible, but we want to have calculated shots. We want to take them with low budgets… I'll make a bet and I'll start it very cheaply.” — Chris Cunningham“The only way it's really going to scale is if I brought in an expert... I took a bet that all companies would have content creators if they wanted to compete. They'll have some kind of creator that creates content for them consistently.” — Chris Cunningham“Content's just another task, right? Like anyone can make excuses. So if you're just not making content, it means you don't prioritize it. We prioritize it.” — Chris Cunningham“The dividends content rewards with is nuts. The amount of people I've met, the people who DM me and just what I'm learning… There's no reason not to make content.” — Chris Cunningham“If I had to start over and I'm at a new company—we're building in public... No actors, just talking about what we're working on. At the end of the day, I would just ask for like 5-10 minutes of all the early employees: what did you do today? And find a cool, clever way to chop it up. That's exactly what I would do.” — Chris Cunningham“You need to know your ICP. If you're creating content and you don't know who you're creating for, you really just lost the whole goal right there.” — Chris CunninghamShow notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicChris Cunningham - Head of Social Marketing at ClickUp
Is going “viral” the goal for your business? Do you need the traffic to reach your goals?Going viral doesn't always mean sales, but it does mean exposure. However, virality as a business is very different to going virtual as a content creator - so let's talk about it. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.GET YOUR AUDIO GUIDE AND LEARN CONTENT STRATEGYKEY EPISODE TAKEAWAYS
Send us a textIn this episode of The Typecast, hosts Katie and Ilana sit down with designer and longtime YouTube creator Will Paterson to explore what it really takes to build a sustainable creative career in today's ever-evolving digital world.If you've searched YouTube for design tips in the past decade, you've likely come across Will's work. With over 1,000 videos to his name, he shares how he's remained consistent, grounded, and mission-driven—without chasing trends or compromising his values. The conversation touches on the power of creating evergreen content, designing with intention rather than for accolades, and how collaborating with his partner Naomi has reshaped the way he runs his business.Part reality check, part creative pep talk, this episode is filled with thoughtful insights and practical wisdom for artists who want to create meaningful work in an often chaotic online spaceAll that and more when you listen to this episode:Why creating evergreen content is key to long-term success as a creatorHow humility can keep you grounded in an industry built on visibilityThe value of building community over chasing viral fameWhy awards don't always reflect purpose-driven designHow to find creative harmony when working with a partnerThe impact of setting clear goals that align with your “why”What it takes to stay resilient through criticism and platform changesMentioned in this episode:Affinity DesignerDesign AcademyAssets for Designers (Assets 4D)Connect with our guest: Instagram: @willpat Website: Will PatersonYouTube: Will PatersonConnect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!
Caleb Ralston is a content strategist and creative consultant who has worked with top industry names like Gary Vee and Alex Hormozi. Now running his own consulting firm, Caleb helps entrepreneurs and creators build powerful personal brands, scalable content systems, and high-performing teams.Connect with Caleb Ralston!https://www.instagram.com/calebralstonhttps://www.youtube.com/@CalebRalstonhttps://www.tiktok.com/@caleb_ralstonVisit Caleb's Website to learn more!https://www.calebralston.comCHAPTERS:0:00 – Introduction0:57 – Meet Caleb2:17 – Discovering Caleb via Gary Vee & Hormozi3:30 – Starting his consulting firm5:36 – Handling discovery calls7:29 – Explaining his offers9:28 – Lead sources11:26 – Building brand, team & systems14:04 – Pros & cons of niching down16:46 – Audience connection & interest stacking20:07 – Expanding topics with expertise22:52 – Andy on shifting from eCom to vlogs26:55 – Repurposing vs. creating new content29:35 – Why he prefers quality over quantity33:10 – Standing out as a creator36:33 – Using 1of10.com to find content ideas38:41 – Building a name for himself40:14 – Content compounding over time41:18 – Evergreen = principles, not tactics43:33 – Value bait vs. clickbait45:07 – Value/min vs. retention packaging50:12 – Free content vs. niche focus52:42 – Mass appeal = high-ticket conversions55:09 – Mr. Beast vs. dual-purpose content56:56 – Posting priorities: YT, IG, LinkedIn, pods59:25 – Building a consistent content identity1:01:24 – Scaling with editors1:03:57 – In-house vs. offshore editors1:09:18 – Calibrating creative vision1:15:29 – Editor training pipeline1:17:57 – Working side-by-side with team1:20:35 – Testing short-form formats1:22:38 – Intuition + data in content1:25:31 – Measuring performance1:27:29 – Creating his 5–6 hr free course1:30:46 – Investing $15K into content1:34:21 – Creating rewatchable content1:37:38 – Broad vs. specific content for high-ticket1:39:41 – One vs. multiple content channels1:41:14 – Managing multiple channels1:43:06 – Leila vs. Alex content goals1:44:22 – Hybrid team advantages1:49:10 – Copying & iterating to find your taste1:56:26 – Being the “older brother” to your audience1:57:51 – Removing what doesn't work2:01:32 – Viral vs. niche for high-ticket2:03:09 – Is viral key for low-ticket sales?2:05:08 – Running an agency while creating content2:07:37 – Staying grounded as a creator2:10:10 – Content ideas for retired founders2:11:22 – Why Gary gets fewer views than Hormozi2:13:50 – Helping build brands but doubting own2:15:51 – How he met Trevor2:18:35 – Building agency in his team2:21:02 – Long hours at Gary's team2:22:42 – From Gary → Hormozi → his own path2:24:59 – Thoughts on AI content & brand focus2:25:53 – Recent personal discoveries2:27:00 – 6-month personal goals2:28:22 – Key takeaway from shadowing Gary & Alex2:29:19 – Connect with Caleb2:29:56 – Outro
2025 is here, and the game has changed
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson takes on two questions in the “Ask Us Anything” segment—one about leveraging ChatGPT's free image generator for social media content, and a “ridiculous” question about the Kardashians. Jay shares practical AI hacks for going viral on social platforms, as well as his candid thoughts on the Kardashian's Crumbl Cookie collab.=================================================================Best Moments(01:04) Work question from Katie on using ChatGPT for viral social media images(02:04) Explanation of ChatGPT's new free image creation capabilities launched in March(02:33) How ChatGPT's free version handles text in images better than competitors(03:24) Hack for creating viral social media content using ChatGPT's image generator(04:58) Step-by-step process for reverse-engineering viral AI images(06:02) Ridiculous question about Jay's thoughts on the Kardashians(06:48) Jay's experience with the Kardashians' Crumbl Cookie collaboration(08:13) The viral TikTok sensation of Kourtney Kardashian's “inedible” flourless chocolate cake cookie=================================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
This episode of The Russell Brunson Show is for all the social media marketing folks out there. Or, pretty much anyone that wants to dial in their social media content and marketing with next level strategies that are working RIGHT NOW in today's environment! There's a good chance you've seen my guest on this episode, but I had the chance to sit down with Adley Kinsman… AKA the queen of viral content! Her videos rack up billions (yep, with a B) of views every single month. We talk about how she went from bankrupt musician to one of the most influential creators on the planet... and how she did it without spending a dime on ads. We dive deep into the exact storytelling framework Adley uses to hook viewers, keep them watching, and turn casual scrolls into serious attention. She also breaks down how businesses of all sizes (even trash can cleaners and real estate agents) can use her system to dominate organic social, attract followers, and drive real sales. This one is part content strategy, part creative masterclass, and part kick-in-the-pants for anyone who knows they need to show up more consistently online. Key Highlights: The chicken-in-a-bathtub video that changed everything… and what it taught her about attention How Adley reverse engineers videos using the “Missy Elliott Method” The biggest mistake most business owners make with social content Why “retention” is the only metric that matters… And how to improve it What Trial Reels are, and how they could change your entire content game The step-by-step process Adley uses to write, script, and film multiple viral videos a week How cultural relevance will beat contextual relevance every time (this is HUGE for your brand) If you've ever wanted to build a bigger audience, drive more organic traffic, or finally show up with confidence on camera, this episode is your roadmap. https://sellingonline.com/podcast https://clickfunnels.com/podcast https://30days.com https://www.instagram.com/adley Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
Thank you to Tempus One for supporting this episode: https://www.tempuswines.com.au/shop/tempus-one-spritzers/In this episode, I explore why the concept of virality is dead. I look at how the death of monoculture and our increased reliance on algorithmic-based content consumption has led to a significantly more fragmented internet culture experience for users. In turn, virality no longer exists in the same way it once did.Timestamps:00:42 Intro3:56 Virality is dead4:57 Viralflation & the death of monoculture7:35 How the internet became fragmented10:33 Why it's so difficult to measure “virality” now11:20 Brands manufacturing fake viral trends: Athenos Feta soup saga12:57 The rise of vanity metrics on social media & platforms creating artificial virality15:21 Bella Poarch16:19 How Facebook lowered the threshold of what could be considered a “view”18:12 Cheugy as a “viral” word & how the context was completely lost20:08 Virality is unpredictable & fleeting21:30 Risks of going “viral” in 202522:20 TBH Skincare vs. Andrew Tate23:45 Conclusion Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/ Sources:https://www.washingtonpost.com/technology/2024/03/09/viral-view-counts-inflation/Maddox, J., & Gill, F. (2023). Assembling “Sides” of TikTok: Examining Community, Culture, and Interface through a BookTok Case Study. Social Media + Society, 9(4). https://doi.org/10.1177/20563051231213565 (Original work published 2023)https://www.dazeddigital.com/life-culture/article/62285/1/salad-fingers-20-anniversary-david-firth-patron-saint-weird-youtube-came-to-life https://www.theguardian.com/technology/2015/jan/30/flash-youtube-nostalgia https://zeefeed.com.au/kate-middleton-conspiracies-monoculture/ https://knowyourmeme.com/memes/cheugy https://www.nytimes.com/2021/04/29/style/cheugy.html https://www.reddit.com/r/tiktokgossip/comments/v69nm3/it_seems_like_tiktok_is_inflating_its/ https://www.usermag.co/p/viralflation-comes-to-youtube https://techcrunch.com/2025/03/26/youtube-is-changing-how-youtube-shorts-views-are-counted/
Join Josie as she sits down with Adam Johnson, better known as 'The Lectern Guy,' for an engaging conversation about the world of influencer culture. In this video, Adam shares his unique perspective on the rise of social media influencers, the impact of viral content, and how his own journey has shaped his understanding of the digital landscape. From his own experiences to broader trends in the influencer space, this discussion dives deep into what it means to navigate the world of online fame, authenticity, and the changing tides of social media. Don't miss this insightful chat with one of the most intriguing voices in the influencer scene!
The Scaling Lounge: Business Strategy • Operations • Team
Ever wondered why some videos effortlessly rack up millions of views while others barely get noticed? In this episode, I sit down with viral video expert and Instagram strategist Jenna to dissect the science (and psychology) behind content that blows up online. From peeling ginger the wrong way to using strategic visual hooks, Jenna shares her step-by-step process for creating viral-worthy videos—and how she's used those views and turned them into sales.What's inside this episode:The viral video Jenna has reposted multiple times—why it keeps working (hint: it taps into a weird psychological trigger)Why doing something with your hands can make people watch longer The common mistake people make when trying to create engaging content (and what to do instead)Why “ugly” videos often outperform polished, high-production contentHow Jenna is using ManyChat for lead generation and webinar signups (and why you should be, too!)The difference between growth, nurture, and sales content—and why you need all threeThe Instagram trial reel hack that's getting people massive reachA simple content batching trick that will save you hours of time each weekHow to reverse-engineer your content strategy for maximum impactAbout Jenna: Jenna Harding (Warriner) is a Marketing Coach, Social Media Management agency owner and host of the Shiny New Clients Podcast. Through her program Magic Marketing Machine, she helps service-based business owners use her proven marketing formula to look amazing on Instagram, run their accounts in 15 minutes a day and turn their followers into clients.Connect with Jenna: On Instagram @jennaspaigeJenna's masterclass on how to get clients from InstagramConnect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️
Wedding pros, if you've been sleeping on video marketing, it's time to wake up! In this episode, Keenya Kelly breaks down exactly how to create shareable, viral-worthy video content—even if you don't think you're creative. You don't need fancy equipment or hours of editing—just the right strategy to attract your dream clients.Stop chasing likes and start creating content that gets shared (and you booked!). Tune in now and start making videos that actually grow your business!75 Viral Hooks from Keenya Kelly: www.keenyakelly.com/75hooks========================= EPISODE SHOW NOTES BLOG & MORE:https://weddingproceo.com/viral-content-strategies/=========================JOIN THE 1%We'll help you scale to your first 6- or 7- figure year. https://www.weddingproceo.com/application=========================Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swdHave a question you'd like Brandee to answer live on the show? Ask here: http://bit.ly/3ZoqPmz=========================Secure Your Spot at the Wedding Pro CEO Summit 2025 in Denver Colorado! FREE TRAINING for Wedding Business Owners Take the Wedding Pro CEO's free GAP assessmentSupport the show
Creating viral content takes strategy and a proven formula. In today's video I am sharing the Top 6 Ways To Go Viral In 2025 on all social media platforms. Grab the 150 Viral Hooks www.keenyakelly.com/75hooksVertical Video Mastery www.verticalvideomasterycourse.comIf you enjoyed today's episode be sure to let us know on Instagram or over on our YouTube Channel - all under the name Keenya Kelly Subscribe to The If You Create It Podcast!Watch episodes on YouTube!!
Jeremi Barnes, aka “The Young Ref,” is a Kansas City native whose viral, comedic videos while refereeing has earned him a massive following on Instagram and TikTok. In this episode, he shares his journey from his early days in officiating to creating engaging content that resonates with sports fans, including highlights from the Under Armour All-American football game. And you know we had to talk about the Kansas City Chiefs cheating allegations - blending humor with a critical look at one of the most talked-about topics in sports officiating today!#BeTheWave
Discover how sellers generate millions in sales on TikTok Shop in just days! Our guest, Liz Herrera, shares her strategies for helping creators go viral on TikTok. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Join us for an exciting conversation on the Serious Sellers Podcast by Helium 10, where we explore strategies for going viral on TikTok and harnessing its e-commerce potential. Our special guest, Liz Herrera aka "Hurricane Liz," a seasoned e-commerce entrepreneur, shares her incredible journey from selling Pokémon cards in her college dorm room to becoming a successful figure in the Amazon world. Liz opens up about her early ventures in retail arbitrage, the challenges she faced during the Black Friday poker incident, and how she adapted by launching her first private-label product. Her story is one of resilience and adaptability, offering valuable insights into building a thriving online business. Listen in as we discuss the evolution of TikTok as a powerful platform for business growth, transitioning from organic reach to leveraging TikTok Shop. We'll explore the nuances of working with influencers and creators, as well as strategies for managing these relationships effectively. Learn how businesses can build in-house content creation teams to reduce reliance on costly external creators and adapt to the ever-changing landscape of TikTok Shop and influencer marketing. An upcoming event in Vegas will also be highlighted, focusing on taking control of content to maximize commercial opportunities. Finally, we'll uncover the potential of AI in marketing and sales, challenging traditional notions of content creation. Discover how AI can be leveraged to generate a high volume of content on platforms like TikTok, enhancing brand presence and driving sales. We share practical tips for maximizing TikTok strategy, such as using multiple accounts and the shotgun approach in advertising. Be inspired by a success story where a client generated $1.5 million in just four days through strategic e-commerce tactics. Join us to gain a comprehensive understanding of TikTok's e-commerce potential and learn how to implement these strategies for brand growth. In episode 644 of the Serious Sellers Podcast, Bradley and Liz discuss: 00:00 - Strategies for Going Viral on TikTok 04:13 - From Thrift Stores to Private Label 08:32 - Navigating TikTok Shop and Influencers 12:35 - Tapping Into TikTok's E-Commerce Potential 13:57 - AI-driven Brand Growth Strategy 20:54 - Standing Out to Influencers on TikTok 23:43 - Maximizing TikTok Strategy for Brand Growth 24:36 - Monetizing TikTok Reach & Strategies 27:52 - AI With Green Screen Strategy Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don't forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
This week, I invite Laura Desiree, an intimacy coordinator and sex worker, about the importance of destigmatizing sex work and the role of intimacy coordinators in ensuring safety and consent in adult entertainment. They discuss the challenges faced by sex workers, the significance of community, and the impact of viral content on the industry. The conversation highlights the need for responsible storytelling and the implications of shock content in shaping societal perceptions of sex work. In this conversation, Laura Desiree and Steph Sia delve into the complexities of the sex work industry, discussing the harmful stereotypes and stigma that persist. They explore the impact of fame and the dehumanization of sex workers, emphasizing the need for more nuanced and respectful conversations. The discussion highlights the responsibility of content creators in shaping narratives around sex work and the importance of recognizing the diversity within the industry. Ultimately, they call for a shift in societal perceptions and a deeper understanding of the realities faced by sex workers.
This week, I had a fun chat with Rachel Marie Vining, also known for her trademark “Rae's WAY Overdoing It”! She's a content creator who's gained a following for her funny, relatable sketches, including Jojo Siwa impersonations and comedic takes on the homeschool experience.In this episode, we talk about:Rachel's upbringing as a homeschooler and how it inspired her content.The dedication it takes to create short-form comedy, from writing scripts to filming.How she transitioned from something she loved but was discouraged from doing as a kid into a successful career as a full-time content creator.The challenges and rewards of supporting herself entirely independently through her platforms.With 274K YouTube subscribers and 73K TikTok followers, Rae's story is a great reminder of the power of passion and perseverance._____________________________________Rae's WAY Overdoing It | Instagram, Facebook, TikTok | Linktree_____________________________________Link to all things Not in a Huff Podcast: https://linktr.ee/notinahuffpodcastPlease follow/subscribe to the podcast to be the first to see new episodes when they come out each week. Be extra awesome and rate us on Apple Podcast and Spotify! :)
In today's video I'm going to share with you the top 7 things that nobody's telling you about that is happening on social media in 2025. Many of these things are ways creators are monetizing that you can start monetizing right now.Join Vertical Video Mastery www.verticalvideomastery.comIf you enjoyed today's episode be sure to let us know on Instagram or over on our YouTube Channel - all under the name Keenya Kelly Subscribe to The Keenya Kelly Podcast!Watch episodes on YouTube!!
Caleb Alvarez is the founder of Shadow Light Studios, an agency specializing in high-converting paid and organic content. He has worked with major consumer brands like Monster Energy, Snapchat, and Samsung, as well as influencers like Tony Hawk, Logan Paul, Ice Cube, and many more.In this episode of DTC Pod, Caleb breaks down how founders can create better content, build and scale a content engine, and strike the right balance between organic and paid content. He unpacks everything from finding your USP and mapping out content pillars to establishing a sprint-based production process. Caleb also shares how he helped scale Nectar Hard Seltzer from $2M to $5M in revenue using only organic content.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Founder-Led Content Strategies2. Building a Content Engine: Key Roles and Process3. Systems for Creating and Managing Content4. Agile Workflow for Content Creation5. Social Media Content Types and Pillars6. Optimizing Content for Conversions7. Balancing Paid and Organic Marketing8. Balancing Virality and Conversion GoalsTimestamps00:00 Caleb's background and getting into content creation 05:22 How Shadow Light Studios works with brands 07:35 The power of founder-led content and storytelling 12:44 Who should create founder-led content 15:02 Key pillars for effective founder-led brand content18:55 Balancing content creation as a founder with limited time22:16 How to structure content teams and roles28:40 Paid ads vs. organic content—how they work together31:39 Building a content strategy and implementing a system36:18 Managing content sprints and pipeline43:01 Content that performs vs. content that converts49:01 Lead capture and conversion optimization techniques53:09 Wrap up and where to follow Caleb AlvarezShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Caleb Alvarez - Founder of Shadow Light StudiosBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
Try Kajabi free for 30 days: https://app.kajabi.com/r/n672VGv3/t/lkoknd82 Visit: https://www.platformlaunchers.com/ If you're a podcaster, writer, blogger, YouTuber, or social media user, you've got a message that you're passionate about sharing. What if you were able to do that full-time and reach more people than ever before? Platform Launchers is a supportive and interactive coaching community that will help you develop your online platform, share your message in new ways, build a strong relationship with a loyal audience, and earn a full or part time income from the content you're creating. Our approach is systematic, community-based, and will help you get results. Let's work together!
Daymond John, known for his role as a "Shark" on Shark Tank and his work with FUBU, shares his journey of entrepreneurship, brand-building, and balancing multiple ventures. He dives into his experience with acquiring businesses, helping entrepreneurs, and finding new ways to scale through licensing and partnerships. Daymond also touches on his health journey, highlighting how he manages to juggle his personal well-being with running successful enterprises, advising companies, and creating impactful programs.During the conversation, Daymond emphasizes the importance of branding, especially for high-level CEOs, and the necessity of having a public-facing persona to manage perceptions and create connections. He also explores how businesses can expand beyond just selling products, advocating for licensing deals, and strategic partnerships. Insights on virality, brand loyalty, and leveraging new technologies and trends like AI are also discussed, offering listeners actionable takeaways for growing and protecting their businesses.TIMESTAMPS:02:00 - "Daymond's Multifaceted Focus: Balancing Health and Business"04:15 - "The Importance of Building Your CEO Brand"06:00 - "Why CEOs Should Embrace Public Recognition"07:20 - "Branding Secrets: Daymond's Strategy for Virality"09:10 - "Creating Sticky Brands and Viral Content"10:45 - "Daymond's Approach to Scaling Businesses"12:00 - "Licensing as a Key to Expanding Your Brand"13:30 - "How to Use Partnerships to Accelerate Growth"14:50 - "The Power of Licensing for Entrepreneurs"16:00 - "Daymond's Vision for the Future: Expanding FUBU"Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter
Send us a textTikTok shop demands a unique strategy combining creators, viral content, and paid ads. Start by partnering with creators as your sales team, not influencers, and build strong relationships. Avoid mass outreach; focus on meaningful connections with 50 to 100 creators who resonate with your brand. In this episode, Jordan West gets into the challenges faced by many brands on TikTok shop and the strategies to turn setbacks into success. With firsthand experience from his agency, Social Commerce Club, which achieved rapid growth on TikTok shop, Jordan reveals the 3 biggest mistakes brands are making: treating TikTok shop like a marketplace, poor outreach to creators, and focusing on overly polished content.Listen and learn in this episode!Key takeaways from this episode:TikTok Shop as a Unique Channel:Treat TikTok Shop as a performance marketing channel needing a strategy that integrates creators, viral content, and paid ads, unlike Amazon-style marketplaces.Creators as Salespeople:Creators should be seen as salespeople, not just influencers. Building long-term relationships and incentivizing them is crucial.Targeted Creator Outreach:Focus on a small number of aligned creators, ensure ad spend behind their content, and build meaningful partnerships to enhance visibility and engagement.Embracing Authentic Content:Prioritize genuine, amateur-style videos over polished content. Trust creators to represent the brand authentically for better platform performance.Avoiding Common Mistakes:Key errors include treating TikTok Shop like a marketplace, poor creator outreach, and an overemphasis on perfect-looking content.Growth Plan: www.upgrowthcommerce.com/grow
Content that converts isn't built on luck—it's built on strategy. I will give you a proven, three-step plan to create viral reels, TikToks, and shorts that drive real engagement, leads, and growth. From spotting top-performing content to replicating success and analyzing results, you'll walk away knowing exactly how to boost your reach and dominate your niche. Ready to elevate your content game? Let's make it happen!
How do you grow a thriving business that not only aligns with your big goals, but leaves room for expansion? Today, I have the honor of sitting down with one of my business besties – Natalie Ellis of Bossbabe, the QUEEN of viral content and community building! We pull back the curtain on the secret formula for consistent viral success, including expert strategies to leverage virality for business growth and sales. Natalie also shares powerful mindset shifts she uses to leave the chaos behind for stress-free, optimized launch seasons. If you want to put your goals first and reach a new level of alignment in business, don't miss your opportunity to learn from one of the best in the biz! HIGHLIGHTS 00:00 How did you get your start in community building, pre-Bossbabe? 07:20 How to grow a thriving business and community. 11:50 The secret formula to viral success. 15:45 What is the best way to leverage virality to drive sales? 19:50 Mindset shifts for an optimized, burnout-free launch season. 25:25 How to decrease stress and increase freedom with systems. 27:40 Find your “enough point” to bring out your aligned goals. 33:20 What was the most transformative part of your healing journey? 37:05 The first step to expanding into your next identity. 43:55 What are you most excited for as Natalie? 45:40 Celebrating Natalie's Powerhouse moment of signing a book deal she manifested. RESOURCES + LINKS Get involved with the Bossbabe community! https://bossbabe.com/ Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone! Powerhouse Women is a COMMUNITY and YOU are part of it! Take a screenshot of this episode and tag us on Instagram so we can keep the conversation going and create more of the episodes you need! FOLLOW Bossbabe: @bossbabe.inc Natalie: @iamnatalie Powerhouse Women: @powerhouse_women Lindsey: @llindseyschwartz Visit the Powerhouse Women website: powerhousewomen.co Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity
If you want to level up, text me at 725-527-7783! ---Ever wondered how to go viral and build a massive following? Brendan Kane is here to share how he's done it for some of the world's biggest names.On this episode of The Wealthy Way Podcast, I sit down with Brendan Kane, the Founder and Managing Director of Hook Point, a company that has revolutionized how brands and celebrities grow their audiences. Brendan has helped major stars like Taylor Swift, Rihanna, and Adriana Lima, and worked with brands like MTV, IKEA, and Paramount Pictures to develop viral content strategies.Brendan's proprietary Predictive Viral Content Model has been responsible for generating $1 billion in revenue, 60 billion views, and 100 million followers. He's been on the cutting edge of social media since 2007, and in this conversation, he breaks down exactly how entrepreneurs whether you're in real estate or any other industry can use his approach to build a strong online presence.If you're ready to learn how to create content that actually gets noticed and turn that attention into tangible results, this episode is a must-listen. Brendan's expertise and approach to marketing can help you grow your brand, increase your reach, and make a bigger impact all while maintaining balance in your life.Connect with Brendan:Website: https://brendanjkane.com/IG: https://www.instagram.com/brendankane/Youtube: https://www.youtube.com/c/brendankane---If you want to level up, text me at 725-527-7783! Get access to our real estate community, coaching, courses, and events at Wealthy University https://www.wealthyuniversity.com/Join our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://www.wealthykingdom.com/--- ---About Ryan Pineda: Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue. Ryan has amassed over 2 million followers on social media a...
Welcome back Bomb Squad! I'm your host Brad Lea. In this episode of Dropping Bombs I sit down with YouTuber and prankster Cassady Campbell. Known for his viral pranks, comedic challenges, and engaging content, Cassady shares insights into his journey from being a Navy officer to building a massive YouTube following. With over 1.9 million subscribers, Cassady reflects on how the landscape of YouTube has changed, the challenges of long-form content, and how TikTok has saturated the market. He also shares his favorite skits, strategies for viral success, and offers advice to aspiring content creators on staying consistent and finding their niche. This is one funny guy with countless entertaining videos. So be sure to go check him out! What You'll Learn: Listeners will gain a unique perspective on how to grow a YouTube following. Highlights: Cassady's YouTube Journey Content Challenges What's Up With YouTube Prank Strategies Monetization Insights Content Creation Tips Industry Changes Resources Mentioned: Cassady's Book Recommendations.. “Eat That Frog”- https://www.amazon.com/Eat-That-Frog-Great-Procrastinating/dp/162656941X#:~:text=For%20Brian%20Tracy%2C%20eating%20a,accomplish%20them%20efficiently%20and%20effectively. “Goals!”- https://www.amazon.com/Goals-Everything-Faster-Thought-Possible/dp/1605094110 You can follow today's guest at: https://www.youtube.com/@cassadycampbellofficial https://www.instagram.com/cassadycampbell/?hl=en https://www.facebook.com/cassadycampbellofficial/ Watch the full video episode on Brad's Rumble here: https://rumble.com/c/c-2544182 Watch the full video episode on Brad's Youtube here: https://bradlea.tv