Podcasts about google serps

SEO veterans Mike Blumenthal, Greg Sterling, and David Mim continue exploring the pressing questions surrounding Google's role as a utility and its evolving platforms. Focusing on the European search experience, the discussion also revolves around AI's role in modifying search results, and local service ads' impact on user behavior. The talk also touches on how changes in Google's algorithm and business model are propelling a significant decline in traditional website traffic. The guests from Near Media provide expert insights on how businesses can adapt by enhancing the visibility of their services via structured content that appeals directly to these AI-driven formats.  Greg, Mike, and David share their perspectives on AI's potential to redefine consumer interactions with search platforms and marketing methods, while also highlighting the importance of direct customer relationships and authentic experiences.  Key Segments: [00:06:51] EU Tech Regulation and Google's Search Impact [00:10:30] Local SEO and Zero-Click Evolution [00:13:07] EDGE of the Web Title Sponsor: Site Strategics [00:14:00] Impact of Google Local Service Ads [00:17:00] Hotel Ads: Monetization Strategy Insights [00:20:40] Google Tests Enhanced AI Search Feature [00:25:31] Enhancing Local Conversion Strategies [00:29:07] Understanding User Intent in AI [00:32:22] AI's Concierge Era: Worth the Shift? [00:35:57] Tailoring Business Model to Audience Thanks to Our Sponsors! Site Strategics: https://edgeofthewebradio.com/site Follow Our Guests: Mike Blumenthal:  X: @mblumenthal LinkedIn: https://www.linkedin.com/in/mblumenthal/ BlueSky: @mikeblumenthal.bsky.social Greg Sterling LinkedIn: https://www.linkedin.com/in/gregsterling/  David Mihm  LinkedIn: https://linkedin.com/in/davidmihm  Resources https://www.nearmedia.co/dma/google-preliminary-non-compliance-6-5/  https://www.nearmedia.co/dma/google-dma-compliance-2025-03/  https://www.nearmedia.co/dma/eu-home-services-search-behavior/  https://www.nearmedia.co/googles-2nd-local-pack-in-the-eu/ https://www.nearmedia.co/eu-home-services-search-behavior/

In Local News! Darren Shaw is back with us on the Local beat, giving us some key insights into the ongoing local marketing challenges. Great to have him back! In general digital marketing news, Google's been dishing out settlements, and Amazon's itching for TikTok. There's a Google's $100M settlement over AdWords billing practices. Might want to pay attention to that. Seems a bit precedent setting. Darren shares insights on how local SEO is evolving with trends like review recency and the significant role of video content. Meanwhile, Google's mysterious local service ads anomaly didn't go unnoticed. What is with the testing of the green check mark in LSA? That is a huge value; why drop it? Google Business Profile Questions and Answers is gone. RIP. The “question” is, how valuable was it? Clippable coupons are showing up in the wild on GBP, but rarely. If you think negative reviews spook SEO experts, think again—Darren explains why they might be able to help you.  All Things Local in this episode of Local News from the EDGE with Darren Shaw! News from the EDGE: [00:03:27] Google settles $100 Million advertising dispute [00:06:23] Amazon makes surprise bid for TikTok ahead of U.S. ban deadline [00:13:18] EDGE of the Web Title Sponsor: Site Strategics In Local News with Darren Shaw: [00:14:28] Restaurant Local Results get a facelift [00:17:45] Getting a negative review will boost your rankings [00:22:25] Google is working on restoring Local Service Ads advertiser console [00:25:11] Google Local Service Ads Tests Removing Green Screened Checkmark [00:31:44] Google Local Questions & Answers Feature Gone? [00:34:59] EDGE of the Web Sponsor: WAIKAY from InLinks [00:36:44] Google Local Knowledge Panel With Promotion Clipable Coupons [00:43:21] Your Local SEO Workout [00:47:49] Freshness Distance Calculator   Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks New Offering! https://edgeofthewebradio.com/waikay

This week on Marketing O'Clock: Demand Gen placements are live, but reporting is still unavailable. Google tests sending AI overview clicks right back to the Google SERPs. March Madness is upon us in SEO land as the March 2025 Core Update rolls out. Plus, all the digital marketing news you missed this week!Visit us at - https://marketingoclock.com/

Das Google Core Update März 2025 ist unterwegs und wurde mit einer kleinen Besonderheit angekündigt. Wir sprechen darüber, welche Auswirkungen es schon gibt und wie du am besten auf das Update reagierst (kleiner Spoiler: ruhig bleiben!). Zudem diskutieren wir ein wenig, wie die Google SERPs sich aktuell entwickeln und was der Grund für dieses Update sein könnte. Hierbei sprechen wir auch über eine interessante Studie, die erschreckende Zahlen zur Genauigkeit von KI-Suchmaschinen bei News-Anfragen aufdeckt. Höre rein, es wird dir und deiner Website guttun :)

Send us a textAI Overview and Google Search Trends:  In a discussion on AI search trends, Mark Traphagen from SEO Clarity shared insights on Google's search generative experience (SGE) and its limited functionality in delivering localized results. His analysis highlighted that SGE results in the U.S. tend to be highly informational (91%) and less transactional, especially for keywords related to products. According to Mark, Google's AI-driven search lacks the capacity to enhance local search results, pointing out that traditional SERP results still perform better. Meanwhile, Google's AI continues to evolve, with recent tweaks aiming to improve ranking relevance in AI responses.ChatGPT Search Growth and Future Projections:Mark noted a recent 10x rise in referrals from ChatGPT, suggesting growing adoption of OpenAI's real-time web search capabilities. He indicated that this growth corresponds with ChatGPT's recent integration of SearchGPT and its compatibility with Apple iOS, predicting further rises. While alternatives like perplexity show gradual increases, OpenAI maintains a stronghold, steadily reclaiming market share. For SEO professionals, Mark advises monitoring these shifts and tracking SearchGPT, Bing's Gen.AI, and other emerging platforms as they shape traffic trends.Google SERP's Dilemma and E-commerce Impact:Mark discussed Google's strategic challenges, balancing ad-driven revenue with user satisfaction in AI integration. He highlighted that Google's “Popular Products” feature increasingly dominates SERP top spots, pushing organic listings down, especially on mobile. This shift affects e-commerce traffic significantly, as traditional organic ranking struggles against the prominent Google product listings. Mark encourages SEO strategies that embrace Google's product features for better reach. Despite the influx of new platforms, he reassures clients that established SEO practices remain essential in the evolving landscape.The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Ep 183Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

Lacie Thompson is the Chief Growth Officer of New Engen, and in this episode, shares that brands are starting to plan for Q4 earlier than ever in an effort to get access to prime publisher placements and partnerships. Lacie and Todd explore how to approach Q4 planning – using data to your advantage, navigating the changes in Google SERP, and tackling Cyber Week strategically, despite the saturated holiday season. Lacie also shares her insights in working with content publishers and emphasizes the importance of transparency with partners; working with them to ensure you're aligned on goals and KPIs to make the most of your partnerships heading into Q4 and beyond. This podcast episode was produced by Quill.

Lacie Thompson is the Chief Growth Officer of New Engen, and in this episode, shares that brands are starting to plan for Q4 earlier than ever in an effort to get access to prime publisher placements and partnerships. Lacie and Todd explore how to approach Q4 planning – using data to your advantage, navigating the changes in Google SERP, and tackling Cyber Week strategically, despite the saturated holiday season. Lacie also shares her insights in working with content publishers and emphasizes the importance of transparency with partners; working with them to ensure you're aligned on goals and KPIs to make the most of your partnerships heading into Q4 and beyond. This podcast episode was produced by Quill.

Sat, 03 Aug 2024 06:12:15 +0000 https://podcast552923.podigee.io/318-neue-episode 049173bc4bae75df9bb0b0e542b94c99 Noch immer warten wir auf das nächste Google Core Update. Dieses könnte jeden Tag beginnen. Inzwischen könnte man das nächste Google Core Update fast schon als überfällig bezeichnen. Auch John Müller rechnet damit, dass es bald beginnen könnte. Viele Website-Betreiber erhoffen sich davon eine Verbesserung ihrer Rankings. Auf ein baldiges Core Update deutet auch die starke Dynamik auf den Google SERPs hin. Viele Suchergebnisseiten in den USA werden derzeit von indischen Websites dominiert. Unklar ist dabei, ob es sich um einen Fehler oder um die Folgen eines Google Updates handelt. John Müller hat erklärt, warum ein Wechsel der Canonical URL von Desktop zu Mobile trotz des ausschließlichen Crawlens durch den Googlebot Smartphone falsch wäre. Bei SEO-Fragen sollte man sich nicht auf den Rat von KI-Tools und Large Language Models verlassen, denn sie geben auch falsche Informationen wieder, die im Web kursieren. Google hat ein Ranking-Update durchgeführt, um besser gegen expliziten Deepfake-Content vorgehen zu können. full Noch immer warten wir auf das nächste Google Core Update. Dieses könnte jeden Tag beginnen. no Christian Kunz

Send us a Text Message. Is Google Finally fixing LSA reviews?In a significant update for advertisers and businesses in the UK, Google has announced changes to its Local Services Ads (LSA) review system. Effective July 7, the existing LSA customer review URLs will expire and be replaced with URLs from Google Business Profiles (GBP), centralizing review management under GBP. This shift mandates businesses to have an affiliated GBP to run LSAs, integrating reviews on both platforms. While it is unclear when or if this change will come to the US, it is likely given Google's penchant for scale, to be rolled out worldwide. While the GBP review moderation and appeal process are significantly better than the current, totally lame LSA one, it still leaves a bit to be desired. These changes hint at Google's broader organizational challenges, including siloed product development and a lack of sustained oversight, which often result in suboptimal product evolutions. How Google has Failed to Reward the Best Content:  HouseFresh, a small product review site known for its focus on air purifiers and home environment hygiene, has faced challenges due to recent Google algorithm updates, which have adversely impacted its visibility. Having lost 93% of their site traffic, they have detailed the many effects of recent Google updates on smaller niche sites that Google claimed they were trying to highlight. HouseFresh clearly documents how large publishing houses leverage their strong domain presence and SEO strategies to dominate Google search results in profitable niches. This situation underscores the broader trend of niche sites being overshadowed by major brands, which have learned to effectively utilize SEO to their advantage and the problems present in the Google SERPS. DOJ Slidedeck Detailing Google's Abusive Monopoly Practices Kills it: In a dramatic culmination to a three-year antitrust case, the Department of Justice (DOJ) presented a robust argument against Google, focusing on its dominant market practices with its advertising strategies. The DOJ accused Google of manipulating auction prices in paid search advertising to artificially boost revenue, a practice that arguably harms both competitors and consumers by stifling fair competition and transparency.The government's presentation, encapsulated in a detailed 143-slide deck, highlighted how Google's practices are designed to meet its quarterly financial targets and cater to Wall Street expectations, often at the expense of genuine market competition. The DOJ argued that Google has a unique hold over the search advertising market, distinguishing it from other forms of digital advertising like social media or display ads, which do not serve as direct substitutes. This market control, according to the DOJ, compels advertisers to maintain their spending with Google, lacking viable alternatives.The deck painted a picture of a company that, while not illegal in holding a monopoly, is allegedly crossing the line into abusing that power through strategies like price manipulation—one of the classic signs of monopolistic abuse. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Ep 156Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

In this episode, Gartner researchers Jessica Dervyn and Wilson Zhao join to discuss the impact of generative AI on search marketing. The discussion includes how the changes in the search landscape are driving a decrease in brand visibility on Google SERP, challenging brand website traffic from organic search. Consumer search behavior is constantly changing, and Google SGE (Search Generative Experience) further transform how consumers search and receive information. Digital marketing leaders must experiment with Google SGE, monitor top-performing content, and strategically refine onsite content for optimal engagement and differentiation in this evolving GenAI area.Jessica Dervyn is a researcher in the Digital Performance Benchmarking team. She leverages her digital expertise and experience along with Gartner data to write valuable research for CMOs and digital marketing leaders.Wilson Zhao is a digital advisor at Gartner for Marketer with coverage in consumer retail (i.e. beauty, luxury, activewear, CPG) in the APAC and U.S. market. He provides data-driven market insight, performance benchmarking, competitive analysis, and growth strategy to C-suite clients at major global consumer brands.

What does good E-E-A-T actually look like? What does E-E-A-T mean for your ability to rank on the Google SERP? Why did Google add ‘Experience' to E-A-T?  On this episode, Wix's own Mordy Oberstien and Crystal Carter are joined by the fabulous Lily Ray to clarify the significance of Google's “E-E-A-T ranking factors”, and how to demonstrate these qualifications to Google. We explore the elements laid out in Google's Search Quality Rater Guidelines that help bolster your website's E-E-A-T foundation, and teach you how to connect the dots when it comes to your brands credentials.  Hope you're hungry, because there's a lot to E-E-A-T today! We're putting an emphasis on Experience, Expertise, Authoritativeness, and Trustworthiness so you can showcase your website's true value this week on the SERP's Up SEO Podcast! Key Segments [00:01:50] What's On This Episode of SERP's Up? [00:03:15] Focus Topic Guest: Lily Ray [00:04:21] Focus Topic of the Week: E-E-A-T  [00:30:19] Going Going Google [00:36:29] Snappy News [00:39:39] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Lily Ray Olaf Kopp Resources: SERP's Up Podcast Wix SEO Learning Hub Wix Studio Wix Studio YouTube Searchlight SEO Newsletter Amsive Digital News: Google Search testing “Mentioned in” search snippet Google Quality Rater Guidelines

AI Commission Agents – AI Commission Agents - Software, Tools, Templates, Training - (marketingsharks.com)AI Commission Agents Review, Bonus, OTOs – AI and Chat-GPT Software, Tools, Templates & TrainingAI Commission AgentsFULLY *AUTONOMOUS* YouTube + Google “AI Agents” (Cloud-Based App – sequentially runs GPT, YouTube + Google SERP Tasks That WE Pre-Load!)1. Enter any seed keyword (making $100+ per day) into AI #1 (this awakens the autonomous agent “task-chain”)2. The Agent will find the most profitable, trending, easiest keywords (that make the fastest Google & YouTube cash)3. Ask GPT to analyze the current Google SERP results to decide how IT can INSTANTLY get free Google clicks4. Watch As The AI Generates YouTube & Google Commissions.. Then REPEAT!AI Commission Agents Upgrades (OTOs)Frontend – Commission Agents – $15-23 (hourly dimesale!)The core software that lets people profit… by getting UNLIMITED GOOGLE TRAFFIC with ZERO human intervention. There is nothing like this on the planet.See above for the full breakdown, but with this insane all-in-one cloud-based suite – that makes us $100 to $2,000 per day…ANYONE needs free Google traffic – and this app will let you do it!

Ever wondered what makes Google tick? Get ready to uncover the mysteries of Search Engine Optimization (SEO) with our extraordinary guest, Stephanie Long, the mastermind behind Stephanie Marie Marketing. Stephanie takes us through her fascinating journey from communications to the world of SEO. She shares her insights into the relationship between SEO, SCA, and SCM, explaining how they harmoniously work together to yield optimal outcomes. Stephanie debunks common misconceptions about SEO, illustrating why it's not a quick fix but a long game strategy.As we navigate through the labyrinth of SEO, Stephanie shares some invaluable nuggets of wisdom on website optimization, stressing the importance of unique keywords and engaging content. We venture into the exciting realm of Artificial Intelligence and its potential in idea generation and enhancing SEO efforts. Stephanie warns about the pitfalls of keyword stuffing and emphasizes the need for professionals who can identify the precise keywords your business needs to target.In our conversation, Stephanie reveals essential SEO strategies that pave the way to success, including Google's underused 'People Also Ask' and 'Answer the Public' features. She explains the significance of setting up Google Search Console and its role in monitoring and optimizing your site's presence in Google SERPs. Stephanie also gives us a sneak preview of her upcoming SEO 101 course and graciously offers listeners a free consultation. As we wrap up our insightful chat, Stephanie leaves us with some inspiring words of wisdom from the legendary Michael Jordan. Tune in to this episode and take your SEO game to new heights.https://stephaniemariemarketing.com/We're happy you're here! Like the pod? Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Visit our website Connect with us at anika@yourbrandamplified.com Join me on PodMatch to start your own journey as a podcast guest!

Keyword cannibalization: we all know it's bad, but what is it really? What impact does it have? How do you fix it?  We give some helpful tips to figure out if your site is cannibalizing itself on the Google SERP, and what (if anything) you can do to prevent it. Wix's very own Mordy Oberstien and Crystal Carter help you discover if ranking on the same SERP with multiple pages will dilute your rankings and what you can do about it.  Senior SEO Strategist and Co-Founder at forank, Zoe Ashbridge, also weighs in with her own experiences and creative solutions to dealing with keyword cannibalization. Don't want a ‘bite' in your rankings? Tune in this week to uncover the misconceptions and determine the truth about keyword cannibalization right here on The SERP's Up SEO Podcast! Key Segments [00:03:04] What's On This Episode of SERP's Up? [00:04:34] Focus Topic of the Week: Keyword Cannibalization [00:24:08] Focus Topic Guest: Zoe Ashbridge [00:27:09] Going, Going,... Google! [00:30:15] Snappy News [00:34:30] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Patrick Stox Zoe Ashbridge Andy Chadwick Resources: SERP's Up Podcast Wix SEO Learning Hub Wix Studio Wix Studio YouTube Searchlight SEO Newsletter What people get wrong about keyword cannibalization Google Domain Diversity Algorithm News: Google Search Stops Indenting Results Google Search Generative Experience Can Create Images & Text Google Search Generative Experience Lite Version Test

Using data gathered from 3,890 SEO professionals for our annual State of SEO report, we're ready to give you new insights on the disruptive factors in the industry. From the rise of generative AI to shifting content trends, there are many opportunities to use these new disruptions to your advantage and stay ahead in such a competitive time. Ben Steele, senior editor at Search Engine Journal, joined me on this SEJ Show to break down the three significant disruptions in the SEO world and the opportunities they present. We examined the process behind implementing generative AI and what AI might look like next year. Get tactics for communicating your SEO value, tips on new ways to cultivate your audience, and new content creation strategies for facing changing trends. People noted that generative AI would be the biggest disruptor. However, respondents are largely positive; they feel optimistic about the impact of generative AI and its potential to affect their business's bottom line. I think there's an interesting duality to note there. It's disrupting many things, but people are still excited about it. –Ben Steele, 04:33 You bring up a great point about adapting focus. The industry is incredibly dynamic. With the acceleration of AI, changes in search engine algorithms, and evolving user behavior, SEO professionals need to be agile. They have to reassess and adapt their metric priorities in real time to ensure they're capturing the most relevant data, which translates to business value. That could be the reason we had to revisit the metrics we included in this year's survey. –Ben Steele, 20:29 While I can't predict the future with absolute certainty, what's clear is that the traditional role of an SEO professional is already transforming. SEO is becoming increasingly interdisciplinary. It's no longer just about optimizing for search engines; it's about optimizing for user experience, understanding data analytics, and even having some proficiency with AI and machine learning models. –Ben Steele, 21:15   [00:00] - About Ben. [03:57] - Top disruptors in SEO. [04:33] - Has generative AI affected search yet? [07:07] - User behavior toward new technology: voice search example. [10:46] - Freelancers moving to permanent positions. [12:15] - Impact of layoffs in tech companies. [16:34] - Priority metrics for SEO professionals. [18:05] - Agency vs. in-house SEO communication struggles. [22:20] - Importance of click-through rate as a metric. [27:25] - SEO's role in ecommerce and Google Shopping. [28:53] - Content's role in SEO. [29:37] - Top barriers to SEO success. [30:57] - Communication barriers in SEO. [32:31] - Frequency of Google updates. [34:01] - Changes in Google SERPs. [34:36] - Major takeaways in the SEO report. [36:46] - Navigating SEO algorithm changes. [38:03] - Communicating SEO value.   Resources mentioned:  State of SEO 2024 - https://www.searchenginejournal.com/state-of-seo/ An SEO's job is not just to drive traffic; it's to complete that journey all the way down to the checkout. –Loren Baker, 26:08 What we're seeing is a shift in focus. Last year, people were going back to basics and focusing on technical SEO. This year, we're seeing a greater emphasis on understanding audience intent and traffic quality, not just raw numbers, but what this traffic means. –Ben Steele, 22:22 People are no longer convinced by the promise of getting you to page one for any term you want because the question becomes, 'Page one for what? For something that nobody searches for?' –Ben Steele, 38:03 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Ben Steele:   Ben Steele, the Senior Editor at SEJ, boasts profound expertise in digital content. Though he didn't initially aim to become an SEO strategist, the skills he acquired for his role, combined with his self-initiated research into digital marketing, unveiled his genuine passion in this field. His experience in professional theater not only refined his work ethic and leadership abilities but also fostered other invaluable attributes such as creativity. Now, at SEJ, Ben contributes to their ebooks, consistently providing fresh perspectives and strategic content advice. Through his SEO endeavors, he artfully weaves the nuances of human experiences, journeys, and expressions into enlightening lessons for others. Connect with Ben on LinkedIn: https://www.linkedin.com/in/writerbensteele/ Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker  Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker   

Prasanna Dhungel, Co-Founder and Managing Partner at GrowByData, talks about how to leverage Google's ever evolving SERP changes. As SERP features like popular products and People Also Asked occupy more real estate and rise to the top of the page, eCommerce brands must adapt strategies for visibility. Search, being a critical channel for product discovery, emphasizes the need for effective adaptation in the evolving SERP landscape. Show NotesConnect With: Prasanna Dhungel: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Prasanna Dhungel, Co-Founder and Managing Partner at GrowByData, talks about adapting to Google SERP changes for effective lead generation. In a rapidly changing digital landscape, businesses are constantly navigating the dynamic terrain of Google's algorithms and evolving SERP features. Adapting to these changes is vital for maximizing online visibility and generating valuable leads. Today, Prasanna discusses Google SERP changes' impact on brand lead flow. Show NotesConnect With: Prasanna Dhungel: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the world of AI content generators making your content memorable is more important than ever. Lily Ugbaja joins the podcast to share her thoughts on making content more memorable for greater brand equity on the SERP: * How will AI-generated content change brand perception on the SERP? * How will users utilize the SERP for content exploration in an AI-first world? * How do you create good and memorable content? I've said it before and I'll probably say it 100 times again - there's a wave of mediocre content coming. AI-generated content will open the floodgates as everyone and anyone can spin up a heap of content in a flash. This is exactly why now is the time to start thinking about how you can make your content stand out. Lily Ugbaja and Mordy Oberstein share how to leverage memorable content for the Google SERP and beyond!

This episode we have the team from Eight Oh Two Marketing on to talk about the major changes Google is rolling out with Project Magi that will impact hotel search. Tune in for what's in-store and what your hotel can do now to be ready for the big changes ahead. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

No More Flying Blind Musk Makes Twitter Algorithm Open Source #twitter Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ This week on Marketing O'clock, Elon Musk opens our hearts by making the Twitter recommendation algorithm open source. LinkedIn is feeding us some product updates with improvements to the feed, search, and more. Plus, new travel features are taking flight in the Google SERPs. -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 6:37 Take of the Week - 21:23 ICYMI - 23:02 Lightning Round Paid - 24:02 Lightning Round Organic - 34:44 Lightning Round Social - 42:34 Working Hard or Hardly Working - 49:34 Cool Tool - 53:20 Must Read Marketing Article of the Week - 54:21 Shooting the Heck - 57:24

In this episode of Imperfect Marketing, I had the honor of speaking with a Digital Nomad, Jason Barnard.Jason is not just a digital marketing expert; he has been a cartoon blue dog and is a musician with the double bass as his specialty. When we recorded, I got a chance to look around his music room, and it was pretty cool to see all of his instruments.Basically, we talked about the importance of Google SERPs or Search Engine Result Pages for YOU and your business or organization. Two big takeaways:Educate Google and give them a consistent message about who you are.Think about the customer experience. Google is sending their customers to you; if they have a good experience, they will send them back. If they don't, they won't.The thought process of Google sending me their customers in search totally blew my mind. I never really thought about it that way. So many of my customers ask, "how do we rank on page 1? What do we need to do?"But suppose you flip your thinking to the problem you solve and instead focus on adding value for the visitors that Google sends you. In that case, it takes you further away from games and more toward what you should be thinking about—creating a great user experience for the visitors that come to your site, from Google or anywhere.Want to connect with Jason Barnard, digital marketing, musician, and former blue dog in a cartoon? Additional Free Resources:Kendra's favorite WordPress Tools (including Yoast's SEO plugin)Defining Your Target AudienceGenerating Content Ideas People Are Searching For Episode 32: Amazon Marketing and Micro-Failures with Annalisa DeMartaLearn more about problem aware customers Looking to save time or get more information from AI?If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide. Whether you're a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!Amazon: https://a.co/d/bhblVcGFree e-version: https://courses.kendracorman.com/aibookDon't miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!

Did you know Google calls its own SERP an ecosystem? That's right. Today's SERP is its own living, breathing thing. Google is constantly coming up with new SERP features & changes which impact rankings and placement of content. How do you adapt to all these changes, you ask? That's exactly what we'll discuss in this episode of the SERPs Up SEO Podcast!  With over 12 years of SEO experience, Lily Ray has led SEO campaigns for dozens of major retailers and brands. She joins the SERP's Up team this week to discuss SERP changes and their impact on CTRs. Join Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, and learn how to cope with SERP changes. Key Segments:  [00:02:44] What's On This Episode of SERP's Up?  [00:04:16] Focus Topic of the Week: Adapting to SERP Feature Changes [00:20:04] Focus Topic Guest: Lily Ray [00:24:54] Tool Time: Sistrix [00:28:02] Snappy News [00:32:58] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Lily Ray: https://twitter.com/lilyraynyc Barry Schwartz: https://twitter.com/rustybrick Matt Southern: https://twitter.com/mattgsouthern  Danny Goodwyn: https://twitter.com/MrDannyGoodwin  Loren Baker: https://twitter.com/lorenbaker Roger Montti: https://twitter.com/martinibuster  Brodie Clark: https://twitter.com/brodieseo Glenn Gabe: https://twitter.com/glenngabe  Marie Haynes: https://twitter.com/Marie_Haynes Resources:  Wix SEO Learning Hub: https://www.wix.com/seo/learn  SERP's Up SEO Podcast on SERP Features: https://www.wix.com/seo/learn/podcast/episodes/serps-features-googles-secret-sauce What Google Wants From Your Content: https://www.wix.com/seo/learn/resource/what-google-wants-from-your-content Sistrix: https://www.sistrix.com/ News:  Microsoft to add ChatGPT features to Bing Search: https://searchengineland.com/microsoft-to-add-chatgpt-features-to-bing-search-390936 Google's John Mueller Said SEO Skills Needed For 2023 Are Curiosity & Persistence: https://www.seroundtable.com/google-on-seo-skills-for-2023-curiosity-persistence-34671.html

People trust other people. Study after study has shown that people trust the content in reviews over what the brand says. That's why Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss the importance of encouraging user-generated reviews and their role in SEO. When talking about reviews for SEO, the focus is on user-generated reviews. This podcast investigates why getting reviews is crucial and how it impacts your organic visibility. From how reviews might affect ranking in the Local Pack to where reviews appear across the Google SERP and throughout the Google ecosystem, this podcast episode gives you a comprehensive understanding of the role reviews play in organic search.  Get actionable advice from Claire Carlile of BrightLocal to encourage user-generated reviews and learn what marketers and business owners can and should be doing with them. It's time to generate some understanding around user-generated reviews today on the SERP's Up SEO Podcast! Key Segments: [00:02:02] What's On This Episode of SERP's Up? [00:03:08] Focus Topic of the Week: Local SEO and Reviews [00:13:49] Focus Topic Guest: Claire Carlile [00:20:06} Deep Thoughts [00:28:09] Snappy News [00:30:33] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Claire Carlile: https://twitter.com/clairecarlile BrightLocal: https://www.brightlocal.com/home-a/  Rebecca Berbel: https://twitter.com/RebBerbel OnCrawl: https://www.oncrawl.com/ Darren Shaw: https://twitter.com/DarrenShaw_ WhiteSpark: https://whitespark.ca/ Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn How Much Does Review Recency Impact Google Local Pack Rankings [Case Study]: https://www.sterlingsky.ca/google-review-recency-ranking/ How Google reviews can transform your business: https://www.wix.com/seo/learn/resource/why-google-reviews-are-important-local-business More intents more problems: SEO for multiple user intents: https://www.wix.com/seo/learn/podcast/episodes/seo-for-multiple-user-intents News:  Google Documents Search Ranking Updates As Systems; Labels Live Or Archived Notable Algorithms: https://www.seroundtable.com/google-update-systems-ranking-noted-34451.html A guide to Google Search ranking systems: https://developers.google.com/search/docs/appearance/ranking-systems-guide

If you're looking to stay ahead of the curve in SEO, then this is the podcast for you. I talk about how local SEO has changed during 2022 and what you need to do to make sure your kitchen remodeling or custom cabinetry business must do to stay ahead of the competition and outpace them in the Google SERPS. Learn more about local SEO for kitchen contractors at https://kitchenremodelseo.com

Daniel Alfon talks with Jason Barnard about LinkedIn SEO and the LinkedIn SERP. Daniel Alfon is the author of Build a LinkedIn Profile for Business Success. Daniel joined LinkedIn in early 2004 and publishes articles, interviews, and exclusive content on advanced LinkedIn strategies for clients and subscribers on his website, www.danielalfon.com. Being at the top of Google SERP means a lot to any company or business owner. However, for agency owners, business owners and SMB users, LinkedIn as a search engine is also important to consider. LinkedIn is more B2B than B2C with a more focused and business-oriented audience, making it a preferred platform for business professionals, deal-makers, employees and even investors. LinkedIn is hugely intricate with almost as many subtleties as Google Search. So if you are going to use LinkedIn to drive business or get the new job opportunity you dreamed of, build a strategy and spend the time to implement it properly. Start with what people see on your LinkedIn profile, then move on to connections, content, internal search, keywords, videos, and even how this is all presented in Google Search! But there's more (who would have believed it ?): brilliant LinkedIn profile tips, strategies for ranking in LinkedIn search, as well as how trustworthy LinkedIn is compared to other social media platforms. Daniel Alfon offers comprehensive insights that are truly inspiring in this wonderful episode. As always, the show ends with passing the baton… Daniel wonderfully passes the virtual baton to next week's super delightful guest, Stacey Hall.  What you'll learn from Daniel Alfon 00:00 Daniel Alfon and Jason Barnard 00:58 Knowledge Panel Checklist 01:31 Kalicube Pro Saas for Agencies 02:23 To What Extent Do LinkedIn Algorithms Change Information within LinkedIn? 03:20 How Trustworthy is LinkedIn Compared to Other Social Media Platforms? 04:18 The Importance of LinkedIn for Brand SERPs 04:58 Data From Kalicube Pro Saas Platform 05:37 Daniel Alfon's LinkedIn Profile 07:06 LinkedIn Profile Video Strategy 08:30 Maximising LinkedIn's New Features 09:04 How Important is it to Fill Out Your LinkedIn Profile 11:44 LinkedIn as a Search Engine 15:06 Can LinkedIn's Algorithm be Easily Tricked? 16:01 LinkedIn for Business Owners Vs Employees 17:54 LinkedIn Strategy for B2B 19:24 Focusing on a LinkedIn Company Page Vs Agency Owner Profile 21:00 Daniel Alfon's LinkedIn Profile Tips 25:31 Are Emoticons in the LinkedIn Title a Good Idea? 27:55 The Importance of Relevant Connections 30:26 Passing the Baton: Daniel Alfon to Stacey Hall This episode was recorded live on video October 25th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Daniel Alfon talks with Jason Barnard about LinkedIn SEO and the LinkedIn SERP. Daniel Alfon is the author of Build a LinkedIn Profile for Business Success. Daniel joined LinkedIn in early 2004 and publishes articles, interviews, and exclusive content on advanced LinkedIn strategies for clients and subscribers on his website, www.danielalfon.com. Being at the top of Google SERP means a lot to any company or business owner. However, for agency owners, business owners and SMB users, LinkedIn as a search engine is also important to consider. LinkedIn is more B2B than B2C with a more focused and business-oriented audience, making it a preferred platform for business professionals, deal-makers, employees and even investors. LinkedIn is hugely intricate with almost as many subtleties as Google Search. So if you are going to use LinkedIn to drive business or get the new job opportunity you dreamed of, build a strategy and spend the time to implement it properly. Start with what people see on your LinkedIn profile, then move on to connections, content, internal search, keywords, videos, and even how this is all presented in Google Search! But there's more (who would have believed it ?): brilliant LinkedIn profile tips, strategies for ranking in LinkedIn search, as well as how trustworthy LinkedIn is compared to other social media platforms. Daniel Alfon offers comprehensive insights that are truly inspiring in this wonderful episode. As always, the show ends with passing the baton… Daniel wonderfully passes the virtual baton to next week's super delightful guest, Stacey Hall.  What you'll learn from Daniel Alfon 00:00 Daniel Alfon and Jason Barnard 00:58 Knowledge Panel Checklist 01:31 Kalicube Pro Saas for Agencies 02:23 To What Extent Do LinkedIn Algorithms Change Information within LinkedIn? 03:20 How Trustworthy is LinkedIn Compared to Other Social Media Platforms? 04:18 The Importance of LinkedIn for Brand SERPs 04:58 Data From Kalicube Pro Saas Platform 05:37 Daniel Alfon's LinkedIn Profile 07:06 LinkedIn Profile Video Strategy 08:30 Maximising LinkedIn's New Features 09:04 How Important is it to Fill Out Your LinkedIn Profile 11:44 LinkedIn as a Search Engine 15:06 Can LinkedIn's Algorithm be Easily Tricked? 16:01 LinkedIn for Business Owners Vs Employees 17:54 LinkedIn Strategy for B2B 19:24 Focusing on a LinkedIn Company Page Vs Agency Owner Profile 21:00 Daniel Alfon's LinkedIn Profile Tips 25:31 Are Emoticons in the LinkedIn Title a Good Idea? 27:55 The Importance of Relevant Connections 30:26 Passing the Baton: Daniel Alfon to Stacey Hall This episode was recorded live on video October 25th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Daniel Alfon talks with Jason Barnard about LinkedIn SEO and the LinkedIn SERP. Daniel Alfon is the author of Build a LinkedIn Profile for Business Success. Daniel joined LinkedIn in early 2004 and publishes articles, interviews, and exclusive content on advanced LinkedIn strategies for clients and subscribers on his website, www.danielalfon.com. Being at the top of Google SERP means a lot to any company or business owner. However, for agency owners, business owners and SMB users, LinkedIn as a search engine is also important to consider. LinkedIn is more B2B than B2C with a more focused and business-oriented audience, making it a preferred platform for business professionals, deal-makers, employees and even investors. LinkedIn is hugely intricate with almost as many subtleties as Google Search. So if you are going to use LinkedIn to drive business or get the new job opportunity you dreamed of, build a strategy and spend the time to implement it properly. Start with what people see on your LinkedIn profile, then move on to connections, content, internal search, keywords, videos, and even how this is all presented in Google Search! But there's more (who would have believed it ?): brilliant LinkedIn profile tips, strategies for ranking in LinkedIn search, as well as how trustworthy LinkedIn is compared to other social media platforms. Daniel Alfon offers comprehensive insights that are truly inspiring in this wonderful episode. As always, the show ends with passing the baton… Daniel wonderfully passes the virtual baton to next week's super delightful guest, Stacey Hall.  What you'll learn from Daniel Alfon 00:00 Daniel Alfon and Jason Barnard00:58 Knowledge Panel Checklist01:31 Kalicube Pro Saas for Agencies02:23 To What Extent Do LinkedIn Algorithms Change Information within LinkedIn?03:20 How Trustworthy is LinkedIn Compared to Other Social Media Platforms?04:18 The Importance of LinkedIn for Brand SERPs04:58 Data From Kalicube Pro Saas Platform05:37 Daniel Alfon's LinkedIn Profile07:06 LinkedIn Profile Video Strategy08:30 Maximising LinkedIn's New Features09:04 How Important is it to Fill Out Your LinkedIn Profile11:44 LinkedIn as a Search Engine15:06 Can LinkedIn's Algorithm be Easily Tricked?16:01 LinkedIn for Business Owners Vs Employees17:54 LinkedIn Strategy for B2B19:24 Focusing on a LinkedIn Company Page Vs Agency Owner Profile21:00 Daniel Alfon's LinkedIn Profile Tips25:31 Are Emoticons in the LinkedIn Title a Good Idea?27:55 The Importance of Relevant Connections30:26 Passing the Baton: Daniel Alfon to Stacey Hall This episode was recorded live on video October 25th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Ross & Scott started the show with news on WordPress vulnerabilities. They then talked about Google's October 2022 spam update, Google SERP display update, testing of expanded pricing details in Google Product Panel, guidelines for soliciting Google reviews, and so much more. Bonus: A special offer for business owners for the 25th anniversary of StepForth Web Marketing! Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this brand new and exciting SEOPRESSO Podcast I`m  talking to Marcus Pentzek (Chief SEO Consultant at Searchmetrics ) & Kun Tang (Managing Director at Jademond Digital) about SEO for China and Baidu.Both have just published a Book that you can order on Amazon: SEO for ChinaWhat are the differences between a Google SERP and a Baidu SERP?What are the differences between both Search EnginesHow to optimize Websites in ChinaWhat is Baidu looking at from a Quality StandPoint?What to consider when opening up a website in China

According to Search Engine Land, zero click searches rose to 65% in 2020. It's interesting because Google then responded to this claim, alleging it as false, and that, “In reality, Google Search sends billions of clicks to websites every day, and we've sent more traffic to the open web every year since Google was first created.”  To put an end to the debate, we decided to call in Chelsey Heath, NEWS SEO strategist at Trisolute Software Corporation, Hisham Khalil, CEO, Content Ventures Investments , Tarek Abougabal, Director of Sales - MENA, iZooto and Nash David, Director of Content Marketing, iZooto. The panel discussed what zero-click content means for publishers, the difference between visibility on Google Search and Google News, how SERP has evolved and much more. Tune in now!

In this week's episode, Jack Chambers-Ward is joined by Annie-Mai Hodge, Head of Brand Development at Atlas SEO and founder of Girl Power Marketing. Jack & Annie-Mai discuss: How TikTok is being used as a search engine (and by who!) What data can we get from TikTok? What are the 'ranking factors' for TikTok videos? Are TikTok videos appearing on Google SERPs? Can you trust the information you find when you search on TikTok? And more! Show notes & transcript: search.withcandour.co.uk

Jordan Koene, PreVisible CEO and Co-Founder, discusses a new Google SERP feature. Once again, Google is changing the SERP with the addition of a new SERP element. Ultimately, we're seeing very interesting applications of Google artificial intelligence and possibly even glimpses of Google's personality. Today, Jordan talks about Google's new SERP pros and cons feature. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What is the fallout of Google's gender bias inside its search results? Myriam Jessier joins the SEO Rant Podcast to share the problem Google has with gender and language: * How does gender bias play itself out on the SERP? * How certain languages are impacted by Google's gender more bias than others * Why gender bias in search results disincentivizes good content Unlike English, many of the world's languages utilize male-specific and female-specific conjugation. That creates a very significant problem for search engines as it opens the door to gender bias among the search results. As Myriam points out, if you search for the female version of something in French, you end up getting the male conjugation on the SERP instead. Listen as Myriam Jessier and Mordy Oberstein explore the problem of gender bias on the Google SERP.

This week on Marketing O'Clock, Bing wants you to Buy Direct from the SERPs, a leaked memo helps us discover Facebook's future plans, we Explore new Google SERP features, and Microsoft Advertising needs to see some ID. Intro : 00:00

Google is always looking for ways to push the limits and make its search engine more intelligent.  Dr. Pete Meyers from Moz joined me to talk about how you can optimize your site to better represent itself within Google's search results, including title tags, featured snippets, indented results, and other Google SERP real estate opportunities. If you want to rank higher in Google search results, this is the episode for you! Get insights that will help you improve your online visibility and give users the correct information they need when they're searching.   There's more volatility, and it's harder to pin down any one thing. And now we have Google saying something like three to 4000 changes a year. Ten a day on average. –Dr. Pete Meyers, 9:00 I see more and more of a trend to push people down Google from broad informational queries to something more commercially actionable, something lower in the funnel. Google is trying to drive you from, you know, refrigerator to refrigerator freezer, side by side in Chrome. To the point where the ads are going to be more effective. –Dr. Pete Meyers, 19:00 First of all, make sure that your new SEO KPI is on your phone team. It's making sure that there's someone there to pick up the phone. –Loren Baker, 42:10 [06:40] - What attracted Dr. Pete to Moz. [08:59] - Are there more changes to Google's forecasts? [11:35] - Changes at Google that are positively impacting site owners. [16:32] - Should SEO professionals learn to work within the Google ecosystem? [23:21] - Should you go into the hybrid approach of PPC and organic? [25:15] - Is Domain Authority a Google metric or Moz metric? [28:10] - How to define authority in search. [29:13] - The difference between domain authority and page authority. [31:06] - If a brand is searched more, does visibility in unbranded terms increase too? [37:57] - What components of SEO should not be overlooked? [45:16] - Changes Google made that changed site owner or user behavior. [52:23] - Is SEO going to be left behind with Web 3.0? [57:13] - Does Google rotate the top 10 results?   Resources Mentioned: Moz SEO Tools & Software: https://moz.com/   As long as there are places to find things, people who want to see things, and other people who want to be found, there will be SEO, shape, or form. What it looks like and how we do it is going to change. –Dr. Pete Meyers, 53:11 I've wanted Search Engine Journal to be about search engines, not just about SEO, or paid search, because I believe Search engines are the glue that holds the internet together. And whatever site you're on, you have to find what you're looking for. So there's SEO and paid search for everything. –Loren Baker, 55:22 I don't think we understand how much things change. And it isn't just Google putting switches, you know, the world is changing, our intent changing from day to day as new information comes in. –Dr. Pete Meyers, 1:01:28 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Dr. Pete Meyer: When you want to know what's going on with Google, Dr. Pete has your back! He spends his days working as a Marketing Scientist for Moz in Seattle. His work involves monitoring changes made by algorithms from periods spanning 2002 up until today - so trust us when we say this guy knows his stuff! In addition to being a computer scientist, Dr. Pete is also a psychologist and entrepreneur! After growing an event start-up in his early years, he joined Moz. In his day-to-day responsibilities, he works with the marketing and data science teams to develop product research and data-driven content. ​​Connect with Dr. Pete on LinkedIn: https://www.linkedin.com/in/drpete/ Follow him on Twitter: https://twitter.com/dr_pete Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

How did last week's poll fail?  That's our question.  Erin's not happy there.  New From the EDGE this week covers articles are from George Nguyen, Andrew Hutchinson, Matt G. Southern, and Roger Montti.  Short-form videos are the way of the future!  Give us a listen, today on the EDGE! [00:03:50] Update your WordPress As Soon As Possible [00:06:45] More Short-Form Videos coming to Google SERPs [00:14:26] EDGE of the Web Title Sponsor: Site Strategics [00:15:23] Twitter Testing new Profiles for Shops, Products In-App [00:19:00] This Week's Poll [00:21:58] Show Notes [00:22:46] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:00:00] Advertisers in Russia have their ads paused by Google #StandwithUkraine edgeofthewebradio.com/ukraine

On Ep. 69 of iPullRank's Rankable Podcast, Garrett Sussman hosts John Murch, Director of Software Engineering at iPullRank to discuss web scraping, SEO data, and new Google SERPs.John Murch is a Pittsburgh-based developer who stumbled into SEO while building WordPress websites in 2005. He has worked with small and large clients both as a consultant and in-house. John enjoys coding ideas and is currently Director of Software Engineering at iPullRank.He's been featured on OnCrawl and GrepWords, including producing tutorials on Injecting Search Volume into Google Search Console and Creating a Slack App for Quick Keyword Search Volume.The SERPs are changing. We're seeing all sorts of advanced rich snippets that are sourcing data from a variety of sites to significantly change the look, feel, and interactivity of Google results. John joined us to discuss what type of advanced SERP features he's been seeing, how it might impact SEO, and what we can do to prepare accordingly.In this episode, we also covered:Are SEOs even thinking about pixel height when it comes to SEO rank tracking?What to look for when building a bot to scrape SERP data.What are some of the limitations of web scrapers for SEO?What to look for in an SEO data provider.What do you define as a ‘good' data pipeline for reporting?

Today is Tuesday, January 11th, and a few Google and marketing news updates for you from updates to video results in Google to a few google ads updates, redirecting a website and blocking slow counties to increase CWV scores.Full Show Notes / Blog Post: https://opinionatedseo.com/s2e7We saw trending results on mobile for the discovery section, and now it looks like Google is rolling this out as a test to videos in mobile search. It looks like it's been seen in the wild for food, music, and restaurants. I continue to like seeing this, I think it helps push new results to more people and allows for some virality in the SERPs.https://www.seroundtable.com/google-search-trending-videos-32725.htmlA couple Google Ads updates:This happened a few days ago, but Google is allowing ads for sports betting from certified and state-licensed entities in New York. Advertisers must apply for certification which started on the 7th of January. https://support.google.com/adspolicy/answer/11522848?hl=en&ref_topic=29265The IndexNow Plugin for WordPress was updated on Monday with a few bug fixes and domain resolutions.https://wordpress.org/plugins/indexnow/#developersA question was asked during last week's SEO office hours about dates, and John had a bit of a follow up type question where he linked out to the Google documentation on the best way for Google to understand the date for your page. https://developers.google.com/search/blog/2019/03/help-google-search-know-best-date-forhttps://twitter.com/JohnMu/status/1480641280384376832 A TechSEO Reddit thread where Marwoob had asked about blocking counties that have much lower core web vital scores, and also happen to be counties they don't serve. https://www.reddit.com/r/TechSEO/comments/rywrgk/should_i_block_slow_countries_from_accessing_my/ Last one here is a reddit thread about migrating your site and keeping the old pages live even though you have 301 redirects. https://www.reddit.com/r/SEO/comments/s15pg9/after_creating_301_redirects_from_an_old_site_to/

Today is January 7th, 2022 and I'll be talking about some Google SERP updates, a Google ads error, New Display Ads for Podcasts in Spotify, WordPress major security release, Making money from a site hack, and some actionable tactics to help drive customers to buy.Full Show Notes @ https://opinionatedseo.com/s2e5Google has launched a “Shops” section in the mobile search results with three results that can be expanded to 10. Google's statement: “We recently launched Shops, a new module available on mobile devices for select US-English shopping-related queries,” https://searchengineland.com/google-launches-shops-section-in-mobile-search-results-378256https://twitter.com/b4k_khushal/status/1477337833643786242Google looks to be testing or updating their Google Discover section with trending searches. See if it's updated on your device.https://twitter.com/jasonmandragona/status/1478748397372940290Google Ads has an error right now when saving exact keywords saying they are being saved as broad. Google Ads Liason replied that it was a bug and they were working on fixing it. So don't be alarmed, but is this the beginning of the end of match types? https://twitter.com/adsliaison/status/1479189369529450496 While we're talking about ads, Spotify is going to be bringing display ads to Podcasts. Spotify is calling them Call-to-Action cards. These will be visual and interactive during ad plays as well as retargeting while exploring the app. https://www.newsroom.spotify.com/2022-01-06/spotify-introduces-call-to-action-cards-for-podcast-ads/ Wordpress released a security release yesterday which patched 4 major vulnerabilities. This affects versions 3.7 to 5.8, so pretty much any WordPress install out there. https://wordpress.org/news/2022/01/wordpress-5-8-3-security-release/ So, if your site is hacked, what do you do? First, you get it cleaned up and then make sure your IT or Dev Ops is taking proactive steps to ensure that it can't happen again. If you don't know anything about cleaning up - check out SUCURI, I've used them in the past to clean up a hacked site and they took care of things in just a matter of hours.So what did years ago when her main site was hacked and started ranking for Michael Kors handbags. she was able to remove the hack and then redirected all of those pages to Amazon using her affiliate link. She made a few hundred dollars before turning it all off.https://twitter.com/Marie_Haynes/status/1479143529020592130Katelyn Bourgoin spent over 1500 hours learning about cognitive biases and heuristics, the stuff that drives customers to buy and she put together a Twitter thread of the top 19 concepts that marketers need to know: https://twitter.com/KateBour/status/1478792178726019073

Join Mike and Carrie as they discuss Colorado's transportation officials' big blunder, free tools for checking Google SERP title tag changes, a secret LocalU Advanced discount, all things GMB, and much more!Mike's Links:Colorado Transportation Officials Asked Navigation App Providers To Plant False Information. Worse, The Providers Complied. - https://www.techdirt.com/articles/20210829/07470447460/colorado-transportation-officals-asked-navigation-app-providers-to-plant-false-information-worse-providers-complied.shtmlAmazon to Open Drive-Thru Grocery Store in Florida? - https://www.progressivegrocer.com/amazon-open-drive-thru-grocery-store-floridaFour FREE SEO tools to check for title changes in Google SERP - https://samuelschmitt.com/free-tools-checking-title-changes/You Can Add Google Posts Directly From Google Search - https://www.seroundtable.com/add-google-posts-directly-from-google-search-32047.html3 Little Known Facts About the Google My Business Cover Photo - https://www.sterlingsky.ca/cover-photos-google-my-business/Carries links:A Guide to Google My Business Posts - Everything You Need to Know - Claire Carlile - BrightLocal.com - https://www.brightlocal.com/learn/google-my-business-posts-guide/GMB Has Deprecated the Site Manager Role. All site managers will be converted to “manager” level. - https://twitter.com/JoyanneHawkins/status/1436047642430251010LocalU Advanced August 31 On Demand - LocalU Aug 31 now available on demand - just $125 - promo code LWIL for a secret discount! https://localu.org/store/localu-advanced-aug-31-on-demand/

Dave Davies talks with Jason Barnard about the accelerating change in the layout of Google SERPs. When The Brand SERP Guy meets the Duke of URL, it's safe to say we're witnessing a match made in heaven. Dave Davis — co-founder of Oohloo Internet Marketing, author and SEO specialist — joins Jason Barnard on a fascinating discussion about the recent Google layout and functionality updates on the SERP, and what 2021 might bring.  Things are really changing rapidly — Just in the last 30 days, there has been a total of 20 changes on Google's SERP. Dave's bet is that 2021 is going to be the Year of the SERP.  One thing is clear, most marketers and brands are not keeping up with the new SERP rich elements in order to make the most of it. That's a fantastic opportunity for you to get ahead of the game. What you will learn 0:28 The problem in trying to optimize the Google result for the name “Dave Davis”2:05 The story behind the name “Oohloo” and its correct pronunciation4:02 How Dave used Kalicube's Brand SERP courses to shape the anatomy of his own Brand SERP (and control it)6:23 The newly updated Kalicube's Brand SERP tracking tool7:00 Why is 2021 the year of the SERP?12:17 Most marketers and brands are not keeping up with the new SERP rich elements / SERP features13:56 Entities and knowledge panels as the cornerstone of entity calculation17:12 Companies are limiting themselves by only competing for bluelinks — how can they re-address their outdated SERP strategy?19:28 Dave's idea on how Google could improve its personalization of UX24:20 The importance of thinking about SERP layouts / the anatomy of the SERP, as opposed to the old idea of the 10 blue links25:11 More on Google's personalization of results and layout27:31 Importance of understanding your audience and their context30:57 Yet more on Google's personalization of UX, and the potential for Google to determine search intent more accurately in the future33:02 Chrome as an extension of search, and passage-based indexing37:16 Is the best strategy to simply package our content the best we can for Google, and then 'let Google get on with it' since it knows its users way better than us? Subscribe to the podcast Subscribe here >> This episode was recorded live on video December 23rd 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Dave Davies talks with Jason Barnard about the accelerating change in the layout of Google SERPs. When The Brand SERP Guy meets the Duke of URL, it's safe to say we're witnessing a match made in heaven. Dave Davis — co-founder of Oohloo Internet Marketing, author and SEO specialist — joins Jason Barnard on a fascinating discussion about the recent Google layout and functionality updates on the SERP, and what 2021 might bring.  Things are really changing rapidly — Just in the last 30 days, there has been a total of 20 changes on Google's SERP. Dave's bet is that 2021 is going to be the Year of the SERP.  One thing is clear, most marketers and brands are not keeping up with the new SERP rich elements in order to make the most of it. That's a fantastic opportunity for you to get ahead of the game. What you will learn 0:28 The problem in trying to optimize the Google result for the name “Dave Davis”2:05 The story behind the name “Oohloo” and its correct pronunciation4:02 How Dave used Kalicube's Brand SERP courses to shape the anatomy of his own Brand SERP (and control it)6:23 The newly updated Kalicube's Brand SERP tracking tool7:00 Why is 2021 the year of the SERP?12:17 Most marketers and brands are not keeping up with the new SERP rich elements / SERP features13:56 Entities and knowledge panels as the cornerstone of entity calculation17:12 Companies are limiting themselves by only competing for bluelinks — how can they re-address their outdated SERP strategy?19:28 Dave's idea on how Google could improve its personalization of UX24:20 The importance of thinking about SERP layouts / the anatomy of the SERP, as opposed to the old idea of the 10 blue links25:11 More on Google's personalization of results and layout27:31 Importance of understanding your audience and their context30:57 Yet more on Google's personalization of UX, and the potential for Google to determine search intent more accurately in the future33:02 Chrome as an extension of search, and passage-based indexing37:16 Is the best strategy to simply package our content the best we can for Google, and then 'let Google get on with it' since it knows its users way better than us? Subscribe to the podcast Subscribe here >> This episode was recorded live on video December 23rd 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

At Roofing Webmasters, we get calls from prospective clients who question whether it's possible to reach their competitors' success level. The reality is that on the internet, nobody knows the full history of a business. Sure, reviews matter. Reputation matters. But a 10th year, 2nd generation roofer with a terrible website and no reviews will not benefit from their tenure. People simply don't care because they don't know. You can quickly close that gap as a 1st or 2nd year roofing company with a robust website, fabulous logo, and frequent reviews. Removing False Narratives Some people call it future-tripping or preconceived notions. But roofers coming up with reasons why their business can't succeed is a limiting thought. Sure, competitors may have an advantage in tenure, but that doesn't mean they're spending thousands on their marketing campaigns. The noise in your head is often a fear-based mechanism that reduces your ability to grow. The good news is that at Roofing Webmasters, we've helped new clients become rockstars within only 12 months. Some roofers have left their parent roofing company and branched off as their own. They've found great success with SEO, web design, reputation management, and other marketing techniques. Consumer Sees Rockstar; Google Sees Activity Perception matters online, and whether you are a relatively new roofing company or a tenured one, your digital presence can make or break how consumers view your business. In the same breath, Google refrains from ascribing such designations to any company. Instead, they look for activity, like branded signaling. While consumers look at your logo, web design, content, and services, Google notices your activity on GMB, Facebook, your website, and other digital properties. When these two agendas merge simultaneously, roofers can become marketing rockstars within six months. At Roofing Webmasters, we get calls from prospective clients who question whether it's possible to reach their competitors' success level. The reality is that on the internet, nobody knows the full history of a business. Sure, reviews matter. Reputation matters. But a 10th year, 2nd generation roofer with a terrible website and no reviews will not benefit from their tenure. People simply don't care because they don't know. You can quickly close that gap as a 1st or 2nd year roofing company with a robust website, fabulous logo, and frequent reviews. How Roofers Control Their Online Narrative So how do roofers close the gap between new companies and tenured ones? It's simple. Place your resources towards marketing levers that move the needle. These include organic search, branding, and lead generation. Sure, PPC and pay per call can also help roofers in the short-term, but the SEO and branding components make the difference in regards to online presence. Addressing these crucial components allows for relatively new contractors to dominate long-time roofers.  Organic Search SEO helps roofers rank on Google SERPs, which gets free clicks to your website and other digital properties (like Google My Business). A high percentage of clicks come from the Local 3-Pack, which means you'll need a strong organic presence with both your website and business listing. Free traffic is the best traffic, and not just because there's no cost. Visitors who click directly on your properties are more likely to engage with your company and become repeat customers. It's far superior to plucking one-time jobs from PPC ads. The organic and GMB aspects work together to strengthen your online brand. Branding Speaking of brands, Google pays quite a bit of attention to branded signals. It doesn't matter necessarily how long you've been in business,s but more so that consumers are engaging with your brand. Branded engagement can manifest itself in various ways. Are people searching for your name online? Are they finding favorable reviews on Google and Facebook? Do they like your posts on social media and other online platforms? Roofers can attain each of these signals and reach the top of the mountain for pure domination. Lead Generation Exclusive leads are always the best for roofing companies, and that's driven home when you experience the difference in call quality. For example, PPC calls are usually people who don't care much about your brand. That isn't good when you need to repeat customers. Furthermore, PPC leads will cost money each time. If you buy leads from a 3rd party vendor, their brand gets all the signaling and will benefit from the repeat business. There's no disputing that leads from organic sources provide the highest ROI for roofing contractors in 2021. The post Online Roofer Obscurity to Rockstar appeared first on Roofing Webmasters.

Monetizing “WordPress content” like a blog, a podcast, or a YouTube channel is tricky business. Results are rarely immediate for most creators, with the Google SERP odds being stacked against you. If you want to fast track it: You will find more opportunity producing largely searched for content like how-to tutorials or topics on design and development. It's just a numbers game, really. Reporting on the plumbing of WordPress the software, the crossover of Automattic/.org, and the community might be a longer burn. Few brands do it successfully like Post Status (privately owned) and WP Tavern (owned by Audrey Capital). I earn roughly $15-20k a year through my side-hustle of WordPress content creation. It only took about 8 years to get here. If you want to learn more about it how I approach my content efforts, why I give 20% to Big Orange Heart, and what big opportunities you can tackle — better than me! — give today's episode a listen. Read the transcript Welcome back to the Matt report podcast, mattreport.com – mattreport.com/subscribe. Join that mailing list. Leave us a five star review on iTunes. Everyone says it. Everyone says it. I say it every other podcast or says it's a, it's a form of validation. That people are listening to the show. People are happy with the show. I have a stretch goal of 200 reviews on iTunes. I'd love to get there. I'm at 130 right now. If you have a moment, jump on over to iTunes you have in your iPhone. Did you get the brand new iPhone? Is it your you're already listening to this on your iPhone 12 who an Android user. I've never even logged in to my Google dashboard to see how many reviews I got over there. Probably zero. Well, wherever reviews are found. Go ahead and leave us a review there really appreciate it. That makes me feel good. I feel like I'm getting something done that they have some value here. We're going to talk about that today. We're gonna talk about why monetize content, how much money I make as a content creator, hopefully. Yeah. To set the stage for you. Maybe you're making way more money than I am creating content. Maybe you're not making a nickel yet, but you want to get into it. So I give you my perspective on this crazy WordPress space, making money specifically in the WordPress space, and then sort of how I'm trying to broaden the horizons. Hey, you want to listen to our sponsors today? Cause we're going to talk all about sponsors today. There are no official sponsors, like there's nobody paying me today except for my own plugin, easy support videos. Easy support videos. If you just Google that. My God, I hope that the first result will be easy support videos in the WordPress plugin directory. We have a new version coming out. early November. Maybe if you're looking for ways to embed video support for your customers or for people you've built WordPress websites for your organization, your internal company. Easy support videos allows you to embed a video in the admin. We give you a little own admin action. You can embed a whole library of videos for helpful support tutorials. A little note that goes along with each video, don't forget how to register users. Don't forget how to write this awesome blog post. Don't forget how to use this Beaver builder template. You take your video from any OEM bed source, you drop it right into the admin of WordPress, and it's just for your users. You can do things like member roll access and things like that. To see who can modify videos, who can't, who can see the videos who can't. We have a new version coming. Like I said, it's going to do some fun things. It's going to get a little bit faster. It's going to get a little bit more efficient. You're able to serve up some videos in other areas of WordPress. When you're logged into WordPress, check it out. Easy support videos, easy support videos. All right. Okay. So how much money do I make creating content in the WordPress space? And again, I'm putting this out there. One, because I've gotten into sponsorships recently. I just generally want to talk about my approach to it, to want, to help educate others who are thinking about creating content in the space, or maybe you're making a ton of money in this space, creating content. And you want to say, Hey Matt, you're doing it all wrong. Here's how you can make more. Hey, I'm all ears. So I make anywhere between 15 to $20,000 a year through monetizing content through being a content creator. And that's both on the podcast side and YouTube side. So 15 to 20 K a year. This is a, this is a side hustle for me, right? This is a side gig. This is a complimentary to of course my, my full time job over at Castillo's. And, you know, one of the other reasons why I'm bringing this up is, you know, I read a blog post recently. I don't want to get into the minutia of the, of the premise of that blog post, but they, you know, they use the word, uh, sort of set their sights on, on podcasters at large, in the WordPress space, uh, being somewhat problematic and, um, That they shouldn't be funded or they shouldn't, you know, we should turn our sites away from the typical WordPress podcast or, uh, because we shouldn't be helping them fund these things. And look, that's a discussion for another time, but the idea is this is not at least from my perspective, not this media giant. right. I did not get rich quick quote, unquote, being a WordPress podcaster. I mean, I got to this point because I started a podcast eight years ago. I thought I wanted to grow my WordPress agency through a podcast. It worked, you know, when we talk about making money in the word press or in podcasting, there is an opportunity to sell your services, to build up your profile, to connect with people. There's hundreds of thousands of dollars tied to that, which I'm not accounting for here. Cause, you know, it's very hard to measure that metric, but yes, people who have listened to this podcast have hired me to do jobs back in the day or referred my agency back in the day, I use my podcast as a sales tool back in the day, to, to filter into services clients. It's a, it's a strategy that you know, that you might take, but if you're looking to specifically monetize podcasts and content, that's what this discussion is about. And I brought that up because it just made me think like, wow, I don't know how many podcasts are quote, unquote funded. Like they're this big media empire with a, with a, with a thing that they're trying to accomplish. Right. I mean, uh, we have, uh, doc pops show, uh, which I was on. He's paid, he's a WP engine employee. He runs torque mag. Right? They do media. So I think they do a podcast. They definitely do a Google live stream. I was on there a couple of weeks ago, WP Tavern, which is owned by, uh, Audrey capital, AKA Matt Mullenweg, uh, before Jeff left, which feels like just yesterday, but maybe it's a couple of years now. I don't remember at least a year. I can't, I don't really know the timeframe he did a podcast. I guess you could consider those two funded. When you talk about, you know, companies that are behind them with millions and millions of dollars in the bank. Uh, WPM U dev, I think still has a podcast. I should have done my notes here first, but let me just WPM you dev podcast. Hello WP yet. It doesn't look like it was, or the last episode was put out in 2019. Tell you, I was jealous of that show is highly produced. They had some good, some good folks running it, but you know, WPM, you dev million. Yeah. I mean, at least a company with a few million bucks in the bank, I'd assume funded podcast perhaps. I don't know many WordPress podcasters that start out and say, I'm going to get rich from this. I think if, well, if you're a podcast WordPress podcast or listening to this chances are like myself, you kind of just fell into this. Like maybe you just started, you're only six episodes in. You like, this is awesome. Maybe like me, you're a 600 episodes and you're like, this is work, right. There's at one point at the height of WordPress podcasters, which might have been three years ago. I want to say we were up to like 20 WordPress podcasts. I mean, if you Google top WordPress podcasts, somebody out there let's do it right now. This is the kind of high, high quality content people come to the show for top WordPress podcast. Uh, I'm not on any of these lists female. So first result I'm logged in. I'm not doing this in incognito. I'm not doing this the SEO way. I'm first on this list though. It's kind of funny. Um, I'm first in the Google result, uh, theme I'll T the best seven, the seven best WordPress podcasts. Oh, that's plugins 20 best WordPress podcast to listen to WP Explorer. The 24 best WordPress podcasts to help 10 X your business WP buffs, maybe be Astro 20 plus best WordPress podcasts to listen to. All right. So at the height, there were at least 20 podcasts. I don't know if they're all still going. It's a hard job. You know what I mean? If you're like me, you kind of just fell into this. You didn't, I didn't plan to be a podcaster for eight years talking about WordPress, doing my damnedest to get out of it, trying to broaden that, broaden the horizons, which I've talked about forever, trying to get out of this WordPress space and, and grow an audience. Why? Well, look, when we talk about the funding of this podcast, let's, let's do the back of the napkin math. Sorta jumping around my notes here. So I charge here's how I structure sponsorships of the Matt report podcast. As of late, I used to do it in seasons. I used to sell entire seasons and sponsor and make a lot more money. Um, well, not a lot more, a little bit more, but here's how I structure podcast sponsorship today. It's a hundred dollars per ad read. Times two. So every episode earns me $200 in ad revenue. Now I'm not good at math, but if I attempt to get four episodes out in a month, it's 800 bucks a year, a month, which comes out to $9,600 a year. If my multiplication tables are correct. So $9,600 a year, which is nearly half of what I make. In my 15 to $20,000 a year, uh, revenue for creating content 9,600 bucks is what I make on this podcast. Now I shave 20% of that to give to charity, shave it right off the top 20%. I give that to a big orange heart. I think that. What they do as an organization is very important to freelancers. I mean, to humans at large, but specifically to freelancers who they, who they help in the WordPress space developer space, right? Building a business is tough. Being a freelance freelance, right at the same time is even more difficult. You're doing this stuff alone quite often, especially now in the covert world. It's very difficult to get out there and meet with other people. So they help with that. And I've known a few people in the WordPress space, uh, who are sadly not with us anymore because they've had those struggles or part of it was a part of the struggle. So this is why I do it. There's no special relationship. No one asked me, I like Dan. Maybe I know some of the trustees, Corey Miller, but I don't, uh, there's there's no, you know, no one asked me to do it. I'm doing it because. That's what I want to do with this podcast. This podcast is not a moneymaking machine. As you just heard. $9,600 is not allow me to quit my job as a full time podcaster@castles.com. So I do it. Number one, because I love it. I love podcasting. I love the WordPress software. I love the work, the idea of WordPress. I love the people in this community. That is what charges me to do this. And the sponsorship stuff is one. So I can give to the community. Would that 20% for ad reads, by the way, my merchandise store stored up Matt report.com stored on that report.com where you can buy a hat or a tee shirt. I give a hundred percent of the profits of that to a big orange heart. So if you buy a tee shirt, you buy a hat that all those profits are going there. They're not going to me. That's a nice way to support the brand. I'd love to see you on a live stream wearing a hat or a tee shirt or something like that, but just know that a hundred percent of that goes to a big orange. I'm just giving it away. Now it's not a lot of money, you know, I think I did a holiday push last year or right around Thanksgiving last year we did, um, 1200 bucks or something like that, which was awesome. I'm gonna try to do it again. What I'm getting at here is this space. Isn't huge. Like if you. No pun intended, take a jet pack, ride 50 miles above the earth and you look down and you say, Hey earth, how many of you actually care about WordPress? How many of you care to listen about WordPress on a podcast? Think about that. How many actually care about WordPress? The listen to a podcast, a few thousand of you. I know because I run a podcast about WordPress. This is not a huge space. Now I have podcasting friends who might be listening to this show who charge a lot more money for ads. And that's awesome. At one point I did as well. I checked the way I structure the podcast sponsorship, the a hundred dollars times two. And by the way, so how I do this as in sort of a lottery fashion. I know I could make more money, but I don't want to, it comes with a whole bunch of other overhead. Plus what it does is allows a, an advertiser to come in and buy up all the spots. And you're just hearing the same advertisers over and over again, which anyone with some business acumen would say, Matt, yeah, that's what you should do. I know I don't want to. So I do it in the lottery fashion where I open up eight spots. Which is four episodes, which is a month. And I say, Hey, every month at a random date, quite literally, because I'm doing a million things in life that I not just ate. I don't say every Monday, I can't. My schedule is different all the time. Three kids, my wife works like this is the, this is the dirty inside baseball of this quote unquote business. So at random time I shall open up eight spots to sell. These sponsorship spots at a hundred bucks a piece so that somebody else gets a chance to get in front of my audience. And I feel like the hundred dollar Mark is enough, uh, is a low enough price for somebody to say, okay, I'm not breaking the bank. And I'm not saying that you shouldn't sponsor some of my colleagues podcasts at more money. It's certainly worth the value that they deliver. I'm just what I'm doing is saying, look, I'm trying to make this available to everyone and I can, I can move the needle for a big orange heart, and I can reinvest this back into my hard costs. So this whole like earning revenue, it allows me, once you get into podcasting, you need to have these goals set head of you. To keep going. It's fun at first. It's awesome. At first you're meeting all these new people, but before you know it you've met everyone. Right. And then you hear the complaints on Twitter of, Oh, it's the same old person talking about the same old thing on their podcast marathon. You know, it used to be called WordCamp track. Uh, I think is what people call their right. And it's just the same people talking and working, but everybody complains about it. They want to see more people. I, I totally get it. But, you know, like I said, this is a small audience and you chop down my audience even more by saying, I am, I'm really only talking to people who are building businesses, using WordPress. So if you're running a business, let's say you're running an eCommerce store and you just happen to use what WooCommerce would love or WordPress would love to talk to you. If you're building a custom plugin, SAS service or a theme, you know, or you're running an agency and you've got some unique angle on it. We'd love to talk to you. This isn't just WordPress out large, right? I'm not covering community happenings. People who just simply use WordPress. I mean, you'd have to have a pretty unique story here to, to come on the show. I'm not going to get into the, the pitches that I get. I've I've ranted about this before on the pitches. I get people just like, Hey, just put me on your show. I use WordPress. You should just put me on your show. That's not gonna happen. I, I gotta have, I gotta have some story here. I'm got to have some angle. I care about my audience. So it's a very small, uh, Segment of population of the world that care about this stuff. So I structure it this way, lottery style. I don't want everyone locked in. I like the ability to rotate it and I haven't run up against a wall. And I know I'm lucky, extremely lucky that I have sold all of these sponsorship spots within an hour of me tweeting. I literally put out one tweet and in one hour, $800 of revenue comes in. It took me eight years of podcasting to get to this point. And I'm framing that for you. If you're looking to make money with podcasting or WordPress content, that's how I do it. And there's people that make even more money than me in the WordPress space with just their podcast. So I'm just trying to frame it up for you. So maybe you can hit that target. Uh, let's talk about YouTube content. I have a love, hate relationship with YouTube been doing it. I've been doing it since, uh, I started my agency, you know, 10 ish years ago. More than that, I think at this point, I mean, we're, I remember recording videos. Uh, we had an icon camera. My father's a pro photographer. When we were running the agency together, he had an icon camera again, this is years and years ago when this camera was one of the first cameras to be able to record 10 80. And I don't even think we could record at 10 80 because the SD cards were too small for us to get any length of the show out. So we did seven 20, I think, but these files were massive. We're talking about massive files back then were gigabytes in size when hard drive space. Wasn't that big when processors editing video was slow as all hell. So I started back then and I continue to do it. I have a YouTube channel called youtube.com/plugin Tut, where I do WordPress tutorials and plugins. And I've told this story over and over again, when I was, you know, knee deep in, in between jobs, you know, when I was sort of getting out of the agency space and before I started at Pagely, I was all in, on creating content and I was burning myself out. I was doing the podcast, I was doing YouTube. I was doing all kinds of stuff and YouTube really burned me out. Cause I was just pounding away at making videos. And I just, I hated it. Hated doing it. Wasn't interesting to me. And you like, if you're sitting back listening to this, you're saying where's the biggest opportunity? Is it the podcast? Is it YouTube is a blogging and affiliates. Well, it's everything really, but if you can only do one, YouTube is massive right now. Go ahead. I have a tiny audience. It's 12,000 people on my YouTube channel that subscribed to me. And half of my revenue comes from YouTube. So if I look at, uh, the ad sense, there is 43 to depends on how many views I'm getting that month is between like three 50 to four 50, $350, $450 a month in YouTube ads, depending on what my view count is. And then you sprinkle in some affiliate links that I put on those videos, which primarily come from a page builders and formed plugins. I don't do anything in the hosting space. But I make a few hundred bucks. If I'm lucky on an affiliate link per month element or Beaver builder generate press Astra. These are products that I like. I use. I trust them. I know the whole Astro things, a little, little wonky, but I do trust all of these, these affiliate links that I put out there and I don't push it. I mean, if you're looking to optimize, so let's take a step back. That YouTube revenue is roughly, you know, that six grand a year in ads, maybe another two to $3,000 in, in affiliate links. If I'm lucky throughout the year. So that's, that's the other big component of that, you know, anywhere between 15 to $20,000 a year, it fluctuates because affiliate links, ad revenue. It all depends. Uh, the podcast much more static, a hundred, a hundred bucks, a spot times, two 9,600 bucks a year, guaranteed. But YouTube has massive opportunity. I mean, I see these people grow from, you know, One day they're at 4,000 subscribers. The next day, they're at 70,000 subscribers and I sit back, I'm like, God, why can't I do that? It's because they're, you know, they're much more consistent at it than I am. And maybe they're better. That's a thing too. They could be better than me. A hundred percent, you know, a hundred percent. I don't deny it. So if you're looking for opportunity, YouTube is massive for that. It's a perfect search platform for teaching people, how to do something. It's why, you know, I gave up on my channel and I didn't even log into my YouTube account for a year. And the subscriber count tripled without me even number one, looking at the dashboard, number two, uploading something. So you can make money there. And those, those guys and gals that are in that, you know, 50, 60, 70,000 subscriber count a hundred thousand, 200,000 subscriber count. I mean, just think of the ad revenue alone. They're probably making a couple grand a month and just the Google ads, nevermind all the affiliate deals. And if you, how do you do it? Will mimic some of them mimic the good ones mimics the good ones. I've had them. If you go to youtube.com/plug and touch, I got the last few interviews I've had and look at how people, you know, structure their offerings. You know, it's not always about pushing affiliate links all the time. It gets daunting when it's just that, you know, my friends, Dave Foye and Paul Charlton from WP tuts. They do a great job, too. Fantastic educators first and foremost. And they have great personalities. That's why they do better than me. That's why they do better than me. So that's the bulk of it. That's where most of the revenue comes from podcasts and, uh, and the YouTube channel. And this is more of like a bonus piece, but I have user feedback, videos, user feedback, videos.com. And this is like a productized service. So oftentimes people will say, Hey, can I get on your podcast? Hey, can I get, can you review my plugin for a youtube.com/plugin Tut? What are the costs? You know, what do you charge for me to be on your podcast? What do you charge for me to do plugin Tut? I don't have a hard cost you can sponsor. Um, but if you're just looking for. You know, number one, you're not going to pay to get on the podcast or to get on the YouTube channel. Maybe the YouTube channel will have a future sponsored content because I think that's a thing that I can expand into, but oftentimes I'll tell people, look, if you just want my feedback, like, Hey, sorry, you can't buy your way into this, but you can pay me $159 and I'll review your plugin or a theme for you. And give you some unfiltered feedback on it. If you go to user feedback, videos.com, a site that I have sadly, um, haven't really update visual, updated visually in quite some time. But I do plan to, and that, you know, accounts for maybe 500 bucks, a thousand bucks for the year happens every so often somebody wants some advice. I have some repeat customers that come back. It's just a quick way to get some, you know, a video feedback of your product or service. And that's like the third thing that I count towards this content thing, cause it sort of sits by as a, as a standby option for those who are looking to do business with me. So that's what I have 15 to 20 grand a year creating content in the WordPress space. And I'm looking to expand that, uh, at least expand the reach, get out of the WordPress space, move into other territories. And I'm bringing this all up one because soap box moment. I saw this whole like darn those funded podcasts as if we're some media giant. Certainly not me. Maybe there's others out there too. I wanted to just to give you the inside look. Of how I approach this stuff, why I do it, how I'm trying to give back to the community, my approach, to all that stuff, my thought process, as scary as it is. And you look, if you're looking for opportunity, you want to reverse engineer what I'm doing. 100% do what I do. Copy it, do it better. Do it more often, have an opinion. Get out there, get your voice heard. Well, if you're looking to start a podcast, you can go to castles.com. That's where I work. Now, email me, Matt at dot com. But Hey, if you're a content creator out there and you just want to shoot the breeze, you can always tweet at me at Matt Madeiras on Twitter at Maryport whichever one, or if you want to keep something sort of more offline, you don't want other people to see it@reportblogatgmail.com. Let me know what you're thinking. Let me know if you like this episode tweet at me. All right. The next episodes coming up. Uh, it's going to be with my good friend, Brian castle process kits in all things, bootstrap, web, and other podcasts. All right, we'll see you in the next episode. show less ★ Support this podcast ★

Aleyda Solis with Jason Barnard at SMX West Aleyda Solis talks to Jason Barnard about optimising video for YouTube. There are three pillars: Relevance, Engagement and Retention. All based on understanding your audience, and creating videos that bring them value and that they want to consume. Sounds so simple. https://www.youtube.com/watch?v=tSZxcIxmSC0 Aleyda learned loads from producing her practical / how-to series : Crawling Mondays. The series has been very successful with her very niche audience (international SEO), which very much proves her point. Success on Youtube is all about playing the YouTube algorithm as a social algorithm. All about relevance, engagement and retention. The entire system works on the algo recommending according to direct user behaviour (shares, likes, watches, comments and channel retention…). Building communities around your brand on all sorts of channels then push the video out to them to get that user engagement right at the start… that boosts it up and gets it more recommendations to relevant people by the algorithm, and that creates a virtuous circle. Lastly, you should publish the video on your site. You lose nothing and gain visibility for your site outside the YouTube. Use Wistia to do that because it includes structured data that will give your thumbnails in Google SERPs… and Google can show both the YouTube and Wistia versions in their carousels. Along the way, Aleyda mentions boatloads of SEO tools and their functionalities.

Aleyda Solis with Jason Barnard at SMX West Aleyda Solis talks to Jason Barnard about optimising video for YouTube. There are three pillars: Relevance, Engagement and Retention. All based on understanding your audience, and creating videos that bring them value and that they want to consume. Sounds so simple. https://www.youtube.com/watch?v=tSZxcIxmSC0 Aleyda learned loads from producing her practical / how-to series : Crawling Mondays. The series has been very successful with her very niche audience (international SEO), which very much proves her point. Success on Youtube is all about playing the YouTube algorithm as a social algorithm. All about relevance, engagement and retention. The entire system works on the algo recommending according to direct user behaviour (shares, likes, watches, comments and channel retention…). Building communities around your brand on all sorts of channels then push the video out to them to get that user engagement right at the start… that boosts it up and gets it more recommendations to relevant people by the algorithm, and that creates a virtuous circle. Lastly, you should publish the video on your site. You lose nothing and gain visibility for your site outside the YouTube. Use Wistia to do that because it includes structured data that will give your thumbnails in Google SERPs… and Google can show both the YouTube and Wistia versions in their carousels. Along the way, Aleyda mentions boatloads of SEO tools and their functionalities.

Roofers can benefit from ranking on Google Maps, especially in the Local 3 Pack, which is the top 3 Maps results and are displayed prominently on a Google SERP. Members of Roofing Webmasters recently attended an SEO conference where someone in the audience asked why their clients' Maps ranking was low despite having the highest quantity of reviews in their market and industry. The conference speaker was unable to explain, so today, we will. Reviews are only one part of Google's Maps grading system. Although there is no official list, this is what Roofing Webmasters considers as the factors based on our years of marketing: Tenure Reviews Links Program / Widget Ongoing Work Content Maps rankings are relative to market and industry. Roofing contractors understand their sector quite well, but less are aware of how competitive their market is online. For cities with fewer than 50,000 people, ranking on Maps is far easier than cities with higher populations. The double-edged sword is that placement on the Local 3 Pack is far less valuable for low populated areas. Regardless of your particular scenario, these components will factor into your ultimate placement. Roofing Webmasters can help influence some of the factors to boost your Google Maps ranking and hopefully solidify your business on the Local 3 Pack for relevant Keywords. 6 Local Mapping Factors for Roofers If you read up on local SEO for roofers, you know that the three local ranking factors are proximity, prominence, and relevance. However, while Google publishes these factors themself, it is essential to break down the more specific components that make up these factors. So let's take a look at six local mapping factors for roofing businesses in 2021. Tenure The longer you've had your Google My Business profile up, the more likely you are to rank on Google Maps. For brand new listings, implementing best practice strategies can get you listed on Maps in 12 months or less. One year might seem like a long time to rank, but keep in mind that many roofing markets are highly competitive. For less populated cities, you might rank in closer to 6 months. Another variable is your target keyword. Higher volume keywords work similarly on Maps to how they work on organic. The highest volume keywords are the most competitive and require the most work to achieve rankings. Some terms have so little volume that no Local 3 Pack will even exist for the corresponding query. Reviews The most apparent factor is reviews, which entails both the quantity and the quality of the feedback. At the conference mentioned above, the person who posed the question referred to a client with a high amount of reviews and high quality. While that particular company could not show up on Maps, they did achieve one of the most important steps: review generation. The reason they didn't rank is rooted in the other factors on this list. Reviews alone are not enough to establish a secure ranking in the Local 3 Pack. Still, it would help if you always were trying to get as many reviews as possible in an ethical manner and respond to customers who leave testimonials. Links Sites with low Domain Authority struggle to rank on Maps listings the same way they do with organic. If your website has zero inbound links pointing to it, there's a minimal incentive for Google to trust it at all. They are taking a considerable risk in funneling consumers to a virtually unknown company and have no votes of confidence from other sites on the web (inbound links). A lack of backlinks doesn't mean you should try to get any old links since many are pure spam and can negatively impact rankings. The best way to build connections is content creation, distribution, and syndication. Of course, the higher quality content is more likely to be linked to, and the trust and authority of your domain should increase accordingly. Program / Widget Generating reviews is not easy. So when a marketer tells you something simple like; you need more reviews, it doesn't help much. To get more reviews, you need to implement a reviews program and, ideally, a website widget. Both work collaboratively when adequately integrated. Roofing Webmasters recommends DataPins, which helps with both reputation management and Local SEO. The program has steps that every employee should follow when dealing with clients: 1) You ask the satisfied customer for a review in person. 2) You hand them a business card with your review platform links (ideally your review widget link). 3) DataPins automatically sends a reminder text and email. 4) DataPins showcases their Google reviews on your website If they don't budge after the reminders, leave them alone, as continuing to bother them might prompt them to publish lousy feedback. You should also avoid requesting reviews from customers who complained about your work. As a local contractor, you know when a customer is pleased or unpleased, and you should act accordingly. Ongoing Work Every part of your digital marketing campaign should be ongoing, from blog posts on your website to Google posts on your Google My Business page. The latter can make your Maps listing more relevant and encourage Google to prioritize it. Regular work should expand beyond your Google profile alone, however. You also want to continue to work on your main website, blog posts, social media channels, and every other avenue for lead generation. Unfortunately, Google tends to grade roofing companies as a complete picture rather than based on individual or isolated snippets of branding. That's why when skeptics suggest that SEO for roofing companies doesn't work, they are misleading listeners. Maps, like SEO, are something that requires consistency and commitment. Content A major misnomer about Maps rankings is that Google understands the services you offer based on relevance to your industry. So, for example, you might assume as a roofer that residential roof repair is implied as one of your services. But if you don't have a page specifically for residential roof repair on your website, Google will opt to prioritize a website that does have that page published. It's not that Google's algorithm is unintelligent; it's just that there's more reason to trust websites that have service pages for each of these specific categories. The solution to this whole “problem” is simple, and it is to make new pages for every type you wish to rank for on both Maps and organic. Roofers Who Need Help Ranking on Maps Sometimes Google's algorithm can seem like a Rubix cube and frustrate business owners (including roofers) across the country. Even when it looks like everything is being done right (like you have 100 five-star reviews), you still might lack the actual local presence you seek. With Roofing Webmasters‘ list of ranking factors, you can take your local roofing company to the next level in 2021. We provide local mapping services, including everything mentioned in this blog post and on the embedded podcast. We've been working with roofing clients for over a decade and have over 200 clients. We understand what it takes to maximize local reach. The post Google Maps Rankings for Roofers (Podcast) appeared first on Roofing Webmasters.

Roofers can benefit from ranking on Google Maps, especially in the Local 3 Pack, which is the top 3 Maps results and are displayed prominently on a Google SERP. Members of Roofing Webmasters recently attended an SEO conference where someone in the audience asked why their[Read the Full Article] The post Google Maps Rankings for Roofers (Podcast) appeared first on Roofing Webmasters.

WP Builds Newsletter #39 - WordPress 5.0 beta 5, GDPR plugin hack and comments in Google SERPs

WP Builds Newsletter #39 - WordPress 5.0 beta 5, GDPR plugin hack and comments in Google SERPs