Podcasts about spreadable media

As the Director of Audience Engagement at Peppercom, Sam works with companies to better listen to, empathize with, understand, and serve their customers and other key audiences through communications and storytelling.  There are three major components to Sam’s job: Client consulting Design thinking (and how it applies to communication) Writing, speaking, and being on industry board (-> this one is probably my favorite!) [iframe style="border: none" src="//html5-player.libsyn.com/embed/episode/id/3479372/height/100/width/480/theme/standard/direction/no/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/" height="50" width="1000" scrolling="no"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Sam was introduced to me by Josh Green, remember Josh from Episode #2 back in November 2014? Sam and Josh co-authored the book Spreadable Media: creating value and meaning in a networked culture.  When you hear the word "media", you may already be thinking about the other word "viral". But viral indicates or hints at that people don’t even have to try to pass that content around. That’s not how culture works, that’s just how virus works. One of the many interesting POVs from this book confirms: "The act of sharing, critiquing, passing along are profoundly creative. It also gives people a great deal of pleasure and drive people’s engagement." - Sam Ford So the first question I had to ask Sam: What was the process like for Sam to combine his knowledge and experience from academia, consulting, journalism (in pop culture) to do what he does today? Furthermore, how does Sam navigate his career path to become the Director of Audience Engagement? Whether you are already in marketing, advertising, consulting, or running your own business, working in other industries, Sam’s words of wisdom speak to all walks of life. It was a tremendous learning experience for me. I hope you enjoy this episode as much as I did. If you can't t finish this interview in one seating, make sure that you come back to the second half when Sam reveals his prediction and analysis for what’s next for the social sphere beyond Facebook, Twitter, YouTube, Quora, etc.  This is popular question clients would ask. We also dove into the idea of collective intelligence, crowdsourcing, which can be very powerful but also terrifying at the same time. "Everything is a tradeoff" Sam says, "and that tradeoff fascinates me." Last but not least, Sam and his family live in Kentucky. Sam offers some great advice that left me feeling very intrigued. If you’d like Sam to further elaborate on topics mentioned in this episode, please drop me a note via this blog post, or Facebook, Twitter. --- Send in a voice message: https://anchor.fm/feisworld/message Support this podcast: https://anchor.fm/feisworld/support

Fan fiction happens when the story world crafted by the original content creator is so compelling and so open for possibilities, that people see themselves in it. The kind of media that inspires fan fiction has been called “Spreadable Media” … The post Marketing Rebellion Podcast Episode 010 appeared first on Analytical Engine.

Fan fiction happens when the story world crafted by the original content creator is so compelling and so open for possibilities, that people see themselves in it. The kind of media that inspires fan fiction has been called “Spreadable Media” … The post Marketing Rebellion Podcast Episode 010 appeared first on Analytical Engine.

In Part 2 of my conversation with Josh Green, he talks about one of his books called Spreadable Media, which analyzes logic that helps understand how content moves around the internet. Josh discusses some fascinating findings that "bond comes in a variety of forms and multitudes of reasons why people share".  Listen in and find out what Justin Bieber has to do with all this... Furthemore, Josh speaks about being an author and how it has impacted his career. His answer will likely surprise you.  For those of you who are considinerg pubilshing a book with a publisher, or self publishing, Josh offered his point of view on the process involved.  Share your comments and subscribe to feisworld podcast via iTunes or non-iTunes RSS feed at: http://feeds.feedburner.com/feisworldpodcast Thank you for listening!    --- Send in a voice message: https://anchor.fm/feisworld/message Support this podcast: https://anchor.fm/feisworld/support

Three Comparative Media Studies alums -- Sam Ford, Rekha Murthy, and Parmesh Shahani -- return to discuss their post-graduate lives. Sam Ford is Director of Audience Engagement at strategic communication and marketing firm Peppercomm. He is co-author of the 2013 book Spreadable Media and co-editor of the 2011 book The Survival of Soap Opera. Sam is a contributing author to Harvard Business Review, Fast Company, and Inc.; a research affiliate with MIT’s Program in Comparative Media Studies/Writing; and an instructor with Western Kentucky University’s Popular Culture Studies Program. Sam currently serves as Co-Chair of the Word of Mouth Marketing Association’s Ethics Committee. He has recently published work with The Journal of Fandom Studies, Panorama Social, Cinema Journal, The Journal of Digital & Social Media Marketing, Advertising Age, PRWeek, PR News, O’Dwyer PR, IABC Communication World, The Public Relations Strategist, PropertyCasualty360, Oxford University Press Bibliographies, and the NYU Press book, Making Media Work, among other outlets. He’s based in Bowling Green, Kentucky. Rekha Murthy is Director of Projects + Partnerships at PRX, where she finds innovative ways for public media stations and producers to reach audiences and earn revenue. Rekha runs PRX’s digital distribution program, where she forges new, non-broadcast pathways for audio works. These range from established channels like iTunes and Amazon, to aggregators like TuneIn and Stitcher, to entertainment and education services large and small. As part of PRX’s award-winning Apps team, Rekha has set new standards for public media’s mobile strategy and adoption with apps including the Public Radio Player, This American Life, and for major stations. She launched PRX’s iTunes distribution service, making independent productions and major national programs available for sale in the iTunes Store. Rekha advises various transmedia initiatives for public media and served on the board of the Integrated Media Association (now part of Greater Public). Before PRX, Rekha was a producer for NPR’s All Things Considered and an editor of NPR.org. She’s been a project manager and user experience designer for web and mobile clients. Parmesh Shahani, listed in 2012 as one of 25 Indians to watch out for by Financial Times, is the head of the Godrej India Culture Lab — an experimental idea-space that cross-­pollinates the best ideas and people working on India from across the academic, creative and corporate worlds to explore what it means to be modern and Indian. In addition, Parmesh also serves as the Editor-at-large for Verve magazine, India. He is a Yale World Fellow, currently spending a semester in New Haven. He is also a World Economic Forum Young Global Leader, TED Fellow, and a Utrecht University-Impakt Fellow. Parmesh’s masters’ thesis at CMS was released as a book “Gay Bombay: Globalization, Love and (Be)Longing in Contemporary India” by Sage Publications in 2008. You can follow Parmesh on Twitter at @parmeshs.

If it doesn’t spread, it’s dead This is the unifying idea of Henry Jenkins, Sam Ford, and Joshua Green’s new book, Spreadable Media: Creating Value and Meaning in a Networked Culture (New York University Press, 2013) Those six words – If it doesn’t spread, it’s dead – appear on the back cover, on the inside jacket, and in the very first paragraph of the book’s introduction. The authors focus on the new currencies of media, including user engagement and the rapid flow of information, while debunking the terms we’ve all learned to know and dread, such as “viral” and “Web 2.0.” Jenkins, Ford, and Green set an ambitious agenda, targeting not one but three audiences: media scholars, communication professionals, and those who create and share media and are interested in learning how media are changing because of it. “Perhaps the most impactful aspect of a spreadable media environment,” the authors write, “is the way in which we all now play a vital role in the sharing of media texts.” A review of Spreadable Media can be found in Public Books here. Learn more about your ad choices. Visit megaphone.fm/adchoices

If it doesn’t spread, it’s dead This is the unifying idea of Henry Jenkins, Sam Ford, and Joshua Green’s new book, Spreadable Media: Creating Value and Meaning in a Networked Culture (New York University Press, 2013) Those six words – If it doesn’t spread, it’s dead – appear on the back cover, on the inside jacket, and in the very first paragraph of the book’s introduction. The authors focus on the new currencies of media, including user engagement and the rapid flow of information, while debunking the terms we’ve all learned to know and dread, such as “viral” and “Web 2.0.” Jenkins, Ford, and Green set an ambitious agenda, targeting not one but three audiences: media scholars, communication professionals, and those who create and share media and are interested in learning how media are changing because of it. “Perhaps the most impactful aspect of a spreadable media environment,” the authors write, “is the way in which we all now play a vital role in the sharing of media texts.” A review of Spreadable Media can be found in Public Books here. Learn more about your ad choices. Visit megaphone.fm/adchoices

If it doesn’t spread, it’s dead This is the unifying idea of Henry Jenkins, Sam Ford, and Joshua Green’s new book, Spreadable Media: Creating Value and Meaning in a Networked Culture (New York University Press, 2013) Those six words – If it doesn’t spread, it’s dead – appear on the back cover, on the inside jacket, and in the very first paragraph of the book’s introduction. The authors focus on the new currencies of media, including user engagement and the rapid flow of information, while debunking the terms we’ve all learned to know and dread, such as “viral” and “Web 2.0.” Jenkins, Ford, and Green set an ambitious agenda, targeting not one but three audiences: media scholars, communication professionals, and those who create and share media and are interested in learning how media are changing because of it. “Perhaps the most impactful aspect of a spreadable media environment,” the authors write, “is the way in which we all now play a vital role in the sharing of media texts.” A review of Spreadable Media can be found in Public Books here. Learn more about your ad choices. Visit megaphone.fm/adchoices

If it doesn’t spread, it’s dead This is the unifying idea of Henry Jenkins, Sam Ford, and Joshua Green’s new book, Spreadable Media: Creating Value and Meaning in a Networked Culture (New York University Press, 2013) Those six words – If it doesn’t spread, it’s dead – appear on the back cover, on the inside jacket, and in the very first paragraph of the book’s introduction. The authors focus on the new currencies of media, including user engagement and the rapid flow of information, while debunking the terms we’ve all learned to know and dread, such as “viral” and “Web 2.0.” Jenkins, Ford, and Green set an ambitious agenda, targeting not one but three audiences: media scholars, communication professionals, and those who create and share media and are interested in learning how media are changing because of it. “Perhaps the most impactful aspect of a spreadable media environment,” the authors write, “is the way in which we all now play a vital role in the sharing of media texts.” A review of Spreadable Media can be found in Public Books here. Learn more about your ad choices. Visit megaphone.fm/adchoices