Podcasts about zuberance

You would be hard-pressed to find a nicer, more passionate guy than Ted Rubin! I have been a fan of his for many years and I am absolutely honored he agreed to be on the show. He is truly one of the good guys and I am so grateful to get to know him just a little bit better. He's fascinating! A little more about Ted: Ted is a leading Social Marketing Strategist, International Keynote Speaker, Business Advisor, and… Author, Connector, Provocateur. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR… a concept he believes is the cornerstone for building an engaged multi-million member database and engaged community, many of whom are vocal advocates for the brand. In the words of Collective Bias Founder John Andrews… “Ted, you were the vision, heartbeat, and soul of Collective Bias, thank you for building a great company. From innovations like CB socially to the amazing relationships, you built with the blogger community, clients, and employees, you drove the epic growth. You will be missed!” Advisory Boards, past and present… Aptaris, Big Fuel, Blue Calypso, Brand Innovators, Collective Bias, Crowdsourcing Week, Dynamic Signal, Evergreen Trading, GoodXChange, Impactica, OpenSky, Photofy, SheSpeaks, Spaceback, The Coupon Bureau, TapTank, and Zuberance. Many people in the social media world know Ted Rubin for his enthusiastic, energetic & undeniably personal connection to people. He has been listed as #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers… and most recently to the leadersHum Global Power list of the Top 200 Biggest Voices in Leadership for 2022. Return on Relationship, ROR, #RonR is the basis of his philosophy… It's All About Relationships! His books are as follows: Return on Relationship 2013, How to Look People in the Eye Digitally 2015, The Age of Influence 2017, and 2022 released Retail Relevancy, written along with business partner and Retail Thought Leader John Andrews. Learn more about Ted at TedRubin.com, ReturnOnRelationship.com, @TedRubin, and LinkedIn.com/in/TedRubin.

Please join me for a spirited podcast with 2 "behind the scenes" marketing professionals, Seth Cohen and Rob Fuggetta.  Seth is principal of Q8 Research, one of the premier market research firms in Silicon Valley, while Rob is CEO of Zuberance, a 21st-century firm focused on building branding advocacy programs for start-up and legacy companies. www.q8research.net www.zuberance.com  

On This Episode : Rob Fuggeta, George Veshoor and David Michail You need help with social media, we have Rob Fugetta, the the driving force behind Zuberance's vision and strategy. Today we learn just how important social media is for your business, and how you can turn your hub's into a major marketing tool! Fugetta founded Zuberance in February 2007 because he saw a major opportunity for companies to harness the power of Word of Mouth and social media to drive sales. As CEO, Rob is ultimately responsible for all aspects of Zuberance's business including product, engineering, operations, customer success, and sales and marketing. Rob is a 20-year veteran of Silicon Valley who has played a leadership role in three start-ups including Genuity, which went public in June 2000.George Verschoor is considered one of the pioneers of non-fiction programming. Verschoor developed, produced and directed the first four seasons of MTV's groundbreaking series The Real World, which launched the modern non-fiction genre and is one of the longest-running reality programs in history. As an Emmy-nominated showrunner, he executive produced and directed MTV's Fear, created & ran the hybrid mystery series Murder in Small Town X for FOX, and created & ran the live music competition series Nashville Star, which launched the career of country music star Miranda Lambert. Now, in this exclusive interview, George shares his amazing story. It's one thing to create a television show, but to have it be successful for a long period of time is the real trick! George explains how you can keep your show running like a well oiled machine!David Michail calls in to give our listeners advice and tricks to all things legal in the business world!

Brand Advocacy and Word-of-Mouth Marketing Author and Social Media Marketing CEO Rob Fugetta joins host Jay Ehret to talk about your most powerful word-of-mouth marketing weapon: your brand advocates. In this episode you will learn a simple way build a natural and effective word-of-mouth marketing plan. Fugetta is CEO and founder of Zuberance and is author Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force. Guest: Rob Fugetta of ZuberanceHost: Jay Ehret of TheMarketingSpot.com Topics Discussed: How to identify your brand advocates. The ultimate question for customer loyalty. How to use the advocate marketing playbook. How to get advocates to recommend and share.

Rob Fuggetta is the world’s foremost authority on brand advocacy. Fuggetta is the founder and CEO of Zuberance, a leading social media marketing company that powers award-winning advocacy programs for consumer and business brands. A twenty-year veteran of Silicon Valley, Fuggetta has played a leadership role in three start-ups including Genuity, a Verizon spinout. He was formerly a partner at Regis McKenna, Inc., the legendary Silicon Valley marketing and communications firm that helped put Apple on the map. Fuggetta is the author of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force,” published by John Wiley & Sons (2012).

Shelly Palmer chats with Rob Fugetta, CEO of Zuberance, about digital branding. For more information visit shellypalmer.com