Podcasts about brand innovators

In this inspiring episode, Lesley Jane Seymour sits down with Patrick Buchanan, Senior Vice President at Lulu's and one of Brand Innovators' “Top 40 Marketers,” to talk about reinvention through the lens of creativity, leadership, and personal identity. Patrick shares how his career in the fast-paced world of entertainment and fashion marketing has required constant evolution—and how his most powerful reinvention came in embracing his identity as a gay man. With candor and heart, he reflects on the inner work of becoming who you truly are, the role of manifestation in shaping his path, and the importance of showing up authentically to lead with purpose and vision. About Patrick Buchanan: With over 15 years of experience, Marketing executive Patrick Buchanan has collaborated with big names in the music and entertainment industry, crafting culture-defining campaigns and leading high-performing teams. Patrick was named one of Brand Innovator's “Top 40 Marketers”. He also earned a spot on the “Future 50” list by Nice Kicks, which honors fifty influential creatives shaping the industry's future.  He is currently the Senior Vice President of Lulu's. Connect: Instagram LinkedIn   Connect with Lesley Jane Seymour: Website Instagram LinkedIn Substack If you found this episode insightful, please follow the podcast and leave a review on Apple Podcasts. For more resources and community support, join me on Substack. Until next time, keep reinventing!

In this inspiring episode, Lesley Jane Seymour sits down with Patrick Buchanan, Senior Vice President at Lulu's and one of Brand Innovators' “Top 40 Marketers,” to talk about reinvention through the lens of creativity, leadership, and personal identity. Patrick shares how his career in the fast-paced world of entertainment and fashion marketing has required constant evolution—and how his most powerful reinvention came in embracing his identity as a gay man. With candor and heart, he reflects on the inner work of becoming who you truly are, the role of manifestation in shaping his path, and the importance of showing up authentically to lead with purpose and vision. About Patrick Buchanan: With over 15 years of experience, Marketing executive Patrick Buchanan has collaborated with big names in the music and entertainment industry, crafting culture-defining campaigns and leading high-performing teams. Patrick was named one of Brand Innovator's “Top 40 Marketers”. He also earned a spot on the “Future 50” list by Nice Kicks, which honors fifty influential creatives shaping the industry's future.  He is currently the Senior Vice President of Lulu's. Connect: Instagram LinkedIn   Connect with Lesley Jane Seymour: Website Instagram LinkedIn Substack If you found this episode insightful, please follow the podcast and leave a review on Apple Podcasts. For more resources and community support, join me on Substack. Until next time, keep reinventing!

Marketing at Nike, Estée Lauder, and Revlon, Swan is now a creator with over 3.7 million followers online. She has been named one of Entrepreneur Magazine's 100 Women of Impact, Brand Innovators' 40 Under 40 and Marketing Women to Watch. As a professional speaker, Swan has spoken throughout the globe for SXSW, Cannes Film Festival, Google, Salesforce, and Harvard, to name a few. Listen in as she shares her story!   Timestamps: 00:31 - The Queen of Clubhouse 02:04 - Entrepreneurial Roots 06:27 - Self-Worth and Identity 10:43 - Community 12:32 - Embracing Technology 21:54 - Leadership 22:17 - Investing in People 26:55 - EmpathyCultural Heritage 38:05 - Future Plans and Goals   Links: Swan's Website: https://www.swansit.com/ Swan's Instagram: https://www.instagram.com/swansit/?hl=en Swan's LinkedIn: https://www.linkedin.com/in/swansit/

Welcome to the What's Next! Podcast with Tiffani Bova.     This week, I wanted to bring back a conversation I shared a while back with the first What's Next guest to be quoted in my book, Growth IQ. Mayur Gupta is the Chief Marketing Officer at Freshly, leading a team of marketers to make Freshly an iconic brand and drive breakthrough growth. Before Freshly, Mayur was the Global VP for Growth & Marketing at Spotify, the Chief Marketing Officer at Healthgrades, and the first-ever Global Chief Marketing Technologist at Kimberly Clark, one of the largest global consumer packaged goods companies. In 2014, Mayur was recognized as one of the “40 under 40” leading marketers in the industry by Brand Innovators, was profiled by the Harvard Business Review and the Economist as the model Chief Marketing Technologist, and also received the CMO Programmatic Award by the CMO Club. He sits on the Board of Directors of Adtalem (NYSE:ATGE) and D'Addario (private), guiding the C-Suite in their digital transformation.    THIS EPISODE IS PERFECT FOR… marketers looking for a master class of modern marketing and how to create an experience that will influence, inspire, and change a human life from one of the quintessential marketers of our time.    TODAY'S MAIN MESSAGE… Mayur brings his engineering mind to the world of marketing. His message? Your internal culture–your company culture–is key and central to the culture you are trying to build around your product. It's important and indispensable to use everything at your disposal: math, science, and research. But ultimately, it's all about being customer-focused, authentic, and transparent. At the core of any well-rounded, successful, and long-lasting organization is a human-centric strategy that is sincere and authentic. Your goals as an organization should always be customer-focused, and that starts within your organization with your very first customer, your employee. You cannot be customer-focused if you do not first care for and about the people you work with, because they are the brand.     WHAT I LOVE MOST… Mayur's transparency on the fact that this is all a journey and things in our industry continue to change based on what the customer wants from us.    Running time: 36:07    Subscribe on iTunes     Find Tiffani Online: Facebook  LinkedIn  X    Find Mayur Online: LinkedIn   

My guest this week is Amina Pasha, CMO of Thrive Market. With more than a decade of experience in CPG marketing at P&G, followed by a pivotal role at The Honest Company, Pasha serves as the guardian of Thrive Market's mission-driven, e-commerce powerhouse. Thrive Market is now celebrating its 10th anniversary this November 10th by humanizing the online grocery mission—making healthy and sustainable living easy and affordable for everyone. She is leading the marketing team to create a cohesive story across every member touchpoint and encouraging her team to focus on impactful advertising strategies.Under her leadership, Thrive Market reached over 1 million members in 2020, became the largest grocer ever to receive B Corp certification, and provided more than $16 million in healthy groceries to those affected by food inequality. Now, in its 10th year, Thrive Market has more than 1.5 million paying members.Pasha was listed in Forbes' third annual CMO Next 2021 list as one of the country's top marketing chiefs, recognizing her success in leading Thrive Market's transformative, mission-driven marketing. She has also been honored as 'One to Watch' by Brand Innovators and recognized by Adweek for her notable career achievements. In 2022, she spoke at the Forbes CMO Summit on the importance of sustainable marketing at Thrive Market.Pasha has revitalized the brand by refocusing on its core mission of promoting healthy, accessible, and affordable living. A graduate of the University of Pennsylvania, she began her career at PNC and later joined The Honest Company. Outside of Thrive, she mentors female leaders and has lived in over 13 countries. She currently resides in Los Angeles with her family and embraces an active, health-conscious lifestyle.

What do you get when you combine a Grammy winning billionaire rapper with the content marketer of a multi-billion dollar brand... A multicultural content amplifier expert with a free wheelin' media pro? You get insights from four incredible individuals who gave spontaneous Insider Interviews to me during Advertising Week New York 2024. Guests and Highlights 1. Kris Magel, VP, Head of Global Agency Partnerships - Freewheel: Kris discusses his new role and how Freewheel is making things easier for #CTV providers and advertisers.  He explains the company's efforts to “demurkify” the programmatic advertising space and make it more transparent and controllable for both publishers and agencies.      And to really clarify? Catch his analogy to his martini-loving 84-year-old Aunt Pat. Trust me. 2. Percy ‘Master P' and Hercy Miller: The legendary 5X Grammy Award Winning Rapper, Entrepreneur, Actor, Investor, Author, Filmmaker, Record Producer, Philanthropist and yes, Mogul (!), Master P, along with his NCAA star son Hercy Miller, talk about their latest ventures. Master P and Hercy Miller with Jeff Hamilton Jacket Master P shares insights from his new book, "Five Ps to Wealth," and emphasizes the importance of financial literacy. They also discuss their involvement with Jeff Hamilton's branded jackets and the significance of NIL (Name, Image, Likeness) deals for athletes like Hercy. Best quote you can take to the bank: "Product outweighs talent."  3. Jeannine Shao Collins, Chief Client Officer, Kargo: Jeannine highlights the importance of amplifying multicultural content. Jeannine Shao Collins with Jess King at SeeHer She shares key takeaways from her panel at the SeeHer event, emphasizing the need for accurate representation and authentic voices in media and why they've made a commitment to supporting diverse publishers. Jeannine also talks about Kargo's innovative ad tech solutions and how they put "the art in the science." 4. Annie Granatstein, VP Content Marketing, Marriott International/Marriott Bonvoy: After Annie told the Brand Innovators audience crowd about her content marketing approach, I had a 1:1 where she explained how she manages heading up global content for more than 36 brands... And about Marriott's brand purpose, which drives contributions to diverse and inclusive content. She shares insights on how they identify traveler passion points and approach sustainability. Annie also highlights a favorite trend: podcast-video convergence (yay!) using Marriott's "About the Journey" podcast as an example. See Resources.  Key Moments: [00:02:40] Demurkifying the advertising marketplace -- Kris Magel: Simplifying the complex world of programmatic advertising and helping Aunt Pat not get overserved. [00:10:13] Financial literacy and securing generational wealth -- Master P and Hercy Miller: The importance of financial literacy, aligning with brands, and leveraging NIL deals. [00:12:45] Diverse voices and the value for marketers -- Jeannine Shao Collins on the impact of multicultural media and Kargo's role in supporting them. [00:19:05] Traveler passion points -- Annie Granatstein: Marriott's innovative content strategies, brand purpose and what's trending. Resources: FreeWheel: https://www.freewheel.com/ Master P: IG: @MasterPMiller TikTok: MasterPOfficial The 5 Ps to Wealth Book: https://www.amazon.com/dp/B0D77SVH4D Master P Masterclass: https://masterpmasterclass.com Kargo: https://www.kargo.com/ Marriott YouTube: https://www.youtube.com/@MarriottBonvoy/podcasts  Connect with Insider Interviews: Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ YouTube: https://bit.ly/InsiderInterviews-YouTubePlaylist LinkedIn: https://www.linkedin.com/in/mossappeal Threads: https://www.threads.net/@insiderinterviews  X: https://x.com/InsiderIntervws And, email podcasts@mossappeal.

If there's one thing kids do better than adults, it's play. As the playwright and political activist George Bernard Shaw once said, “We don't stop playing because we grow old; we grow old because we stop playing.” Who needs Botox when you have Barbie dolls? Speaking of Barbie... can you think of another brand that has evolved as much over the past 65 years? Barbie is unique in that, over those 65 years, she has transitioned from representing just one of us to representing all of us. Today, Barbie does more than just model; she's President. But today's episode isn't about Barbie. It's about leadership, legacy, and how one woman's personal passion for childhood and commitment to learning through play has enabled many of the world's most iconic toy brands—from American Girl to Polly Pocket, and of course, Barbie—to stay relevant and evolve with the times. Krista Berger is the Senior Vice President of Barbie and the Global Head of Dolls at Mattel, where she leads Product and Brand Marketing for Mattel's Dolls category globally. Krista's career at Mattel began 16 years ago in the Dolls division, where she developed a strong foundation in intellectual property, licensor management, and commercial expertise across the Dolls portfolio and the U.S. Barbie business. When Mattel acquired Mega Brands in 2014, Krista was a key member of the integration team, spearheading the Mega strategic rebranding initiative, which led to increased distribution and impressive double-digit sales growth in the construction category. In 2017, Krista returned to the Barbie team, helping drive record-breaking performance with a 60% increase in the toy business. Notably, Krista's vision and leadership were instrumental in re-establishing Barbie as the #1 global doll property. Her contributions and dedication have earned her several industry recognitions, including the Ad Age 40 Under 40, Brand Innovators 40 Under 40, and the Women in Toys Wonder Women Award. In this episode of Masters of Storytelling, Maya talks to Krista about the importance of play, localizing global brands, and the careful listening required to sustain a brand as iconic as Barbie.    For more information about Krista, visit: https://bit.ly/3MWhyLv For more information on Mattel, visit: https://bit.ly/3zx2C3f For more information about BRC Imagination Arts, visit: www.brcweb.com

Kieran Donahue is a transformational Fortune 500 restaurant & hospitality executive. She has extensive experience in loyalty, brand, digital and omni-channel marketing and an impressive history of surpassing business goals, building trusted relationships and empowering teams. Kieran is known for being a collaborative problem solver that leads with evidence-based marketing strategies to drive topline revenue and market share. She is a change agent with a talent for turning ambiguity into purpose and building and motivating passionate, results oriented teams. Kieran has a consistent record of positioning organizations for success, delivering billion-dollar revenue growth, developing marketing solutions for franchisees and an acute understanding and dedication to customer engagement. Currently Kieran is the Chief Marketing Officer for IHOP, where she oversees all brand, field and digital marketing, including brand creative, social media, communications and loyalty/CRM efforts, in addition to culinary strategy, menu development and overall brand experience. Since joining the IHOP team in early 2021, Kieran has led the charge for IHOP's most comprehensive research project in brand history, which created a new brand campaign and is serving as the basis for IHOP's omni-channel marketing strategy, menu development and continued growth. She was also named to Brand Innovators' Top 100 Women in Brand Marketing list for the class of 2021. Before joining the IHOP team, Kieran was Marriott International's Vice President, Brand, Marketing & Digital (Americas), where she led marketing (data & analytics, brand, field, loyalty, digital, social, promotions, partnerships, public relations, crisis communications) for $17+ billion Americas business. She managed a 300+person team, $200+ million budget and drove $2.5 billion in digital room night bookings during her time at Marriott. She transformed demand/lead generation programs, steered cross functional integration of Marriott and Starwood guest loyalty programs leading to Americas member room night growth of 16%. In addition, she was the architect of a shared service field marketing organization for managed hotels and opted-in franchisees and established a data and analytics function at the hotel and continent level to track spend, channels, and returns enabling ROI proven media investments. In 2020 she led the marketing efforts for the Americas on the COVID-19 Recovery Team. Prior to Marriott, Kieran began her hospitality career in loyalty at Hilton, holding multiple roles of increasing responsibility including Senior Director Global Marketing for Hilton Hotels & Resorts, Vice President of Global Marketing for DoubleTree Hotels and culminating in Vice President of Marketing for the Americas. She was responsible for shaping brand, regional and loyalty marketing strategies and execution across multiple channels. She led innovative teams that established and executed new processes and benchmarks for success and drove multi-million dollar increases in room night revenue and co-brand credit card sales. During her nearly 15 years at Hilton, she is credited with introducing data-driven, digital demand generation strategies, building a global brand marketing organization that included the implementation, and use of, a proprietary online digital asset creative production and management system. She initiated entertainment industry marketing relationships with TV partners including Top Chef, Hawaii Five-0, and the GRAMMY Awards. Prior to Kieran's time at Hilton and Marriott she was in the fashion and retail industry and attributes her early career with engraining in her the philosophy that “marketing has to make the cash register ring.”   Kieran is known for a leadership style that is results driven, transparent, authentic and thoughtful. She is a graduate of Virginia Commonwealth University, where she received a Bachelor of Arts in Fashion Merchandising. She regularly volunteers her time. --- Support this podcast: https://podcasters.spotify.com/pod/show/dylanconroy/support

I thoroughly enjoyed this wide-spanning conversation with Jessica Elefante. We cover so many topics related to parenting in a digital world. This is one of my favorite conversations so far. Jessica Elefante is an artist, an author, a mother and co-chair for Mothers Against Media Addiction (MAMA).  Every mother (and parent) will relate to this very raw conversation where we dig into screen use, social media and all things parenting in a digital world. About Jessica Elefante She is the author of Raising Hell, Living Well: Freedom from Influence in a World Where Everyone Wants Something from You (Ballantine, 2023) which she coined a How-Come (not a How-To). Jessica's writing works to open people's eyes on the topics of technology, capitalism, influence, and motherhood and has appeared in The Guardian, Literary Hub, Huffington Post, Bustle, Simplify Magazine, the Dispatch, Whalebone Magazine and more. As the founder of acclaimed Folk Rebellion and a critic of today's culture, Elefante's award-winning works shine a light on the untenability of our times and have been featured by Vogue, The Atlantic, Inc., Los Angeles Times, The Observer, Writer's Digest, Vice, Paper Mag, Wired, and elsewhere. Her short documentary “What Day Is It?” was awarded semi-finalist of Flickers RIIFF and an Official Selection of Beverly Hills Film Festival and New York Shorts Film Festival, for its portrayal of a mother's perspective on the ever-shifting emotional and mental states of lockdown. In her previous life as a brand strategist, she was recognized on Brand Innovators “40 under 40” list for winning her clients industry recognition including Webby, Edison, and AdAge awards. Jess has proudly been a guest lecturer at Columbia Business School and New York University sharing her expertise in entrepreneurship and branding. Currently she's using her experience in tech and media as a co-chair for Mothers Against Media Addiction (MAMA). For her work as an artist and writer she's honored to be a judge for the 2024 Scholastic Art & Writing Awards. She's influenced by the social, cultural, and technological circumstances of her life, but mostly, of her desire to lead a colorful one. Raised in upstate New York, she now lives in Brooklyn with her family. She is no longer bullshitting.

Welcome, thirsty listener. This is episode 5 of the Business of Drinks podcast. Today's show is called “Finding Funding” and in this episode, we sit down with Taylor Foxman, The Industry Collective founder and CEO to talk all about where to find investment cash when starting a drinks brand. Taylor talks about all the ways you can raise capital, from angel investors, shared sales services, accelerators and family offices, to private equity partners.   Show concept:   This season, we're following a canned cocktail line called Hamlet Hound, from launch to growth.   We've found that people (and brands) don't like to talk about how they become profitable, so we're pulling the band-aid off and delving into actual dollars and cents!   You'll get the real scoop on what works, and what doesn't.   Want to know how to build a successful alcohol brand? Tune in as we investigate!   About Taylor Foxman, guest:   Taylor Foxman is the founder and CEO of The Industry Collective.  Her background is in communications, where she's worked with more than 70 global wine, beer and spirit brands such as Pernod Ricard North America, Gruppo Campari, Patrón Spirits Company, Stoli Group, Jägermeister, Boston Beer Company, BANFI Wines and many more. Taylor currently acts as the Vice President of Communications and Experiences for Parallel, one of the leading privately-owned cannabis companies in the United States. In addition to all this she was also awarded PRWeek 40 Under 40 and Brand Innovator of the Year's 40 Under 40, Brand Innovators of the Year. And she's parlayed all this experience into advising venture capital funds on investing in beverage alcohol.   Learn more about Taylor Foxman: theindustrycollective.org https://www.linkedin.com/in/taylor-foxman/ https://www.instagram.com/taylorfoxman/?hl=en https://twitter.com/taylorshocks   About Erica Duecy, host: Erica Duecy is co-founder of Business of Drinks, a podcast and content consultancy, and one of the drinks industry's most accomplished digital and content strategists. She has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies. She also has led digital editorial teams at Architectural Digest and Saveur magazines. Her content, podcast, and video programs have won more than 40 digital and editorial awards. She is a WSET Advanced-certified wine and spirits communicator, and author of the cocktail book Storied Sips (Random House), about the real-life stories behind the world's most famous cocktails.    To learn more about Erica Duecy: https://www.instagram.com/ericaduecy/ https://www.linkedin.com/in/erica-duecy-4a35844/ https://twitter.com/ericaduecy   About Felicity Carter, host: Felicity Carter is a well-known journalist and editor based in Europe. She is co-founder of Business of Drinks, the Editorial Director of ARENI Global in London, International Editor of Star Wine List in Sweden, and a contributing editor to The New Wine Review. Formerly, she was founding Executive Editor for The Drop, and Editor-in-Chief of Meininger's Wine Business International, a trade magazine she built into a global must-read, with subscribers in 38 countries. She has consulted to the Dutch government and to Liv-ex, and been the keynote speaker at the wine industry's biggest conferences and events, from New York and Sydney to Hong Kong.    To learn more about Felicity Carter: https://twitter.com/felicitycarter https://www.linkedin.com/in/felicity-carter-a5754380/ https://www.instagram.com/carter.felicity/ https://www.facebook.com/felicity.carter.104/   Cheers!

This is a free preview of a paid episode. To hear more, visit rethinkingwellness.substack.comIn this bonus episode, author Jessica Elefante returns to discuss how to use your powers of influence for good, the importance of setting limits and boundaries, how people with small businesses (including authors, journalists, and clinicians with private practices) can sell our products/services without using undue influence, and more.Jessica Elefante is a writer and bullshit artist who has spent the last few decades examining what it means to be human in our modern world.She is the author of Raising Hell, Living Well: Freedom from Influence in a World Where Everyone Wants Something from You (Ballantine, 2023) which she coined a How-Come (not a How-To). Jessica's writing works to open people's eyes on the topics of technology, capitalism, influence, and motherhood and has appeared in The Guardian, Literary Hub, Huffington Post, Bustle, Simplify Magazine, the Dispatch, Whalebone Magazine and more. As the founder of acclaimed Folk Rebellion and a critic of today's culture, Elefante's award-winning works shine a light on the untenability of our times and have been featured by Vogue, Inc., Los Angeles Times, The Observer, Writer's Digest, Vice, Paper Mag, Wired, and elsewhere. Her short documentary “What Day Is It?” was awarded semi-finalist of Flickers RIIFF and an Official Selection of Beverly Hills Film Festival and New York Shorts Film Festival, for its portrayal of a mother's perspective on the ever-shifting emotional and mental states of lockdown. In her previous life as a brand strategist, she was recognized on Brand Innovators “40 under 40” list for winning her clients industry recognition including Webby, Edison, and AdAge awards. Jess has proudly been a guest lecturer at Columbia Business School and New York University sharing her expertise in entrepreneurship and branding. She's influenced by the social, cultural, and technological circumstances of her life, but mostly, of her desire to lead a colorful one. Raised in upstate New York, she now lives in Brooklyn with her family. She is no longer bullshitting. Find her online at jessicaelefante.com.This episode is for paid subscribers. Listen to a free preview here, and sign up for a paid subscription to hear the full episode!Christy's second book, The Wellness Trap, is available wherever books are sold! Order it online or ask for it in your favorite local bookstore. If you're looking to make peace with food and break free from diet and wellness culture, come check out Christy's Intuitive Eating Fundamentals online course.

Author and former brand strategist Jessica Elefante joins us to discuss her past life as a “bullshit artist” and what she learned about how to influence people, the health issues that led her to quit her job and start speaking out about the dangers of technology, how to avoid wellness-industry influence, how to question everything without overthinking, and more.Jessica Elefante is a writer and bullshit artist who has spent the last few decades examining what it means to be human in our modern world.She is the author of Raising Hell, Living Well: Freedom from Influence in a World Where Everyone Wants Something from You (Ballantine, 2023) which she coined a How-Come (not a How-To). Jessica's writing works to open people's eyes on the topics of technology, capitalism, influence, and motherhood and has appeared in The Guardian, Literary Hub, Huffington Post, Bustle, Simplify Magazine, the Dispatch, Whalebone Magazine and more. As the founder of acclaimed Folk Rebellion and a critic of today's culture, Elefante's award-winning works shine a light on the untenability of our times and have been featured by Vogue, Inc., Los Angeles Times, The Observer, Writer's Digest, Vice, Paper Mag, Wired, and elsewhere. Her short documentary “What Day Is It?” was awarded semi-finalist of Flickers RIIFF and an Official Selection of Beverly Hills Film Festival and New York Shorts Film Festival, for its portrayal of a mother's perspective on the ever-shifting emotional and mental states of lockdown. In her previous life as a brand strategist, she was recognized on Brand Innovators “40 under 40” list for winning her clients industry recognition including Webby, Edison, and AdAge awards. Jess has proudly been a guest lecturer at Columbia Business School and New York University sharing her expertise in entrepreneurship and branding. She's influenced by the social, cultural, and technological circumstances of her life, but mostly, of her desire to lead a colorful one. Raised in upstate New York, she now lives in Brooklyn with her family. She is no longer bullshitting. Find her online at jessicaelefante.com.If you like this conversation, subscribe to hear lots more like it! Support the podcast by becoming a paid subscriber, and unlock great perks like bonus episodes with our guests, subscriber-only Q&As, full access to our archives, commenting privileges and subscriber threads where you can connect with other listeners, and more. Learn more and sign up at rethinkingwellness.substack.com.Christy's new book, The Wellness Trap, is available wherever books are sold! Order it online or ask for it in your favorite local bookstore.If you're looking to make peace with food and break free from diet and wellness culture, come check out Christy's Intuitive Eating Fundamentals online course. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit rethinkingwellness.substack.com/subscribe

In this insightful episode of “Founder's Story,” we sit down with Marc Sternberg, the dynamic force behind Brand Innovators, a company renowned for its pioneering approach in the marketing world. Steinberg shares his journey, revealing how Brand Innovators has become a pivotal platform for bringing together C-suite executives at major events, fostering a community of innovation and thought leadership in marketing. For more info on guests and future episodes visit pix11.com/impact

Kicking off 2024, my fellow podcaster - but really more known as the expert in shoppable video, Cynthia Nelson - turned the mic on me, inviting me to guest on her show “Let's Talk About Live Shopping.” Being in the hot seat myself was instructive as I thought back to the many takeaways of my inspiring guests in the media and marketing landscape this past year. Then we vamped about what's coming down the pike as I head to CES this week! (I encourage listeners to catch the last couple minutes to see if you can spot the AI version of me!) First, Cynthia asked me to reflect on podcasting's continued evolution. I shared some points from Sounds Profitable's Bryan Barletta, a past Insider Interviews guest. As we hit the 03:00 mark, I noted the trend research he and Tom Webster recently shared with the help of another past guest, Paul Riismandel of Signal Hill Insights, on how people are consuming podcasts in video form. (Note: People increasingly “listen” on YouTube while multi-tasking, as formats merge.) Around the 06:44 mark, Cynthia asked about the fuzzy definition of the fast moving category of retail media. (Here's an article I wrote about that.) As lines blur across channels, retail media represents the personalized targeted impressions served to consumers on their path to purchase. This stretches from out-of-home displays driving awareness to retail media networks architected by heir apparents like Walmart and Target (and of course the mac daddy, Amazon.) I passionately relayed the research I could recall from a chock-full interview with Lou Paskalis on news media's high ROAS and its ability to capture lucrative unduplicated audiences. Yet misperceptions linger, undeservedly tarnishing outlets. Quality checks through firms like Ad Fontes help instill confidence for brands to proudly and safely reinvest in news. And hint: that's one of the things I'll be speaking with Matt Prohaska about in a conversation I'll publish out of CES!* Speaking of speaking at CES... I'll be spotting the brand marketing and media stars at Brand Innovators, DPAA, Female Quotient and MediaLink, if they'll have me! Then I'll walking the (2 million square feet!) floor with some trusted pundit friends, David Berkowitz and Kathy Newberger to capture what we're seeing in the media area and the always groovy Eureka! Hall of innovation. I'm looking forward to seeing, of course, voice-activation technologies to a soundbar aiming to help distinguish conversation tones as we age. Finally, I'll share the mic with two brilliant minds from Marketing Architects to hear THEIR takeaways (and don't miss their terrific b2b podcast, too!) So, definitely expect the first full episodes of '24 to deliver MORE! Key Moments: 03:00 - Podcasting still gaining awareness as video podcasts grow 06:44 - Defining the expanding world of retail media 09:46 - Voice tech and accessibility interests at CES 13:30 - Study showing news media's strong ROI but brands hesitant Around 19:00 Is it live or is it Memorex! Points if you know what that is and why I wrote that!

Join me and one of Forbes' Top 50 Entrepreneurial CMOs, Business Insider's CMO to Watch, and Brand Innovators' Industry Innovator, Krystal Hauserman, who creates iconic brands by rooting them in pop culture, purpose and cutting-edge innovation.  Krystal has held senior executive roles at WarnerMedia, Paris Hilton's 11:11 Media, creator startup Fullscreen and more, having created breakthrough campaigns for global consumer brands such as HBO, Hilton Hotels, Taco Bell, Klarna, NBCU, the NBA, and L'Oreal's Urban Decay.  Her work has been featured in Vogue, Vanity Fair, The Hollywood Reporter, Variety, Forbes, Ad Age and Adweek.  Her deepest appreciation for creativity, storytelling, beauty and design was the reason she switched from her successful law career to the entertainment business, crafting a path that better resonated with her character and values.  Being a mentor to so many people, Krystal always emphasizes the importance of curiosity and flexibility and in trusting opportunities that come their way. She serves on the Advisory Board of POSSIBLE and is an executive mentor to early-career marketers across multiple organizations, including Adweek, Monday Night Mentorship, and The Marketing Academy.  Some great takeaways from today's episode: Ones' potential and character is more important than the credentials they possess You can teach people how to do something, but you can't teach them to care Marketers solve the world's problems, they don't do it for themselves Take your time and experiment - be open to possibilities Links: Krystal Hauserman's  LinkedIn: https://www.linkedin.com/in/krystalhauserman/ Krystal Hauserman's website: https://www.krystalhauserman.com THE RE:INVENTION EXCHANGE - for more Inspired Content, Blogs, Podcasts, RE:INVENTION Virtual Chats, or to buy a copy of my book RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR? by Kathi Sharpe-Ross, visit https://www.thereinventionexchange.com IG: KathiSR_Chief_Reinventor   FB: Kathi Sharpe-Ross or The Reinvention Exchange LinkedIn: Kathi Sharpe-Ross    Twitter: KathiSR or The Reinvention Exchange

In this enlightening episode of the Dadpreneur Podcast, we have the privilege of speaking with Jackie Reses, CEO of Luna Financial Group, and Lauren Weinberg, Chief Marketing Officer of Square. Together, they bring us the remarkable stories and invaluable lessons from their book, "SELF MADE BOSS," which features firsthand accounts of small business owners who have built their companies from the ground up. From hiring the right talent to securing capital, the inspiring narratives and powerful insights in this book have made it one of Mr. Alex's all-time favorites for small business owners. Jackie Reses, recognized as one of Forbes' "Self Made Women," Fast Company's "Most Creative People in Business," and American Banker's "Most Powerful Woman in Finance," has a wealth of experience to share. Lauren Weinberg, a distinguished figure in marketing and communications, is a driving force behind Square's success, providing business solutions for millions of small business owners worldwide. She's been honored on Forbes' "CMO Next" list and recognized as one of Brand Innovators' "Top Women in Marketing." Tune in to uncover the wisdom and inspiration these two incredible women have to offer, and gain insights that can transform your small business journey.

With so many things influencing us every single moment, is it ever possible to be "free" from influence? Where do these influences even come from? And how do we begin to choose what's right for us in the midst of so many voices and factors that seem to be choosing it FOR us? And...sort of related...how do you LAUNCH A BOOK on your own terms, free from the influence of industry expectations? Today's incredibly timely guest is Jessica Elefante, and we're talking about ALL of this. Jess is a writer and [former bullshit] artist who has spent the last few decades examining what it means to be human in our modern world. She's the author of Raising Hell, Living Well: Freedom from Influence in a World Where Everyone Wants Something from You (including me). Her book came out this week, one week after WANT YOUR SELF...so think of this episode as our dual-birthday-party. We recorded this before either of our books were published, so you're getting to hear the behind-the-scenes from two authors who are IN IT. Jess is the founder of acclaimed Folk Rebellion and a critic of today's culture, and her award-winning talks, films, and work have been featured by Vogue, the Los Angeles Times, The Observer, Paper magazine, Wired, and more. In her previous life as a brand strategist, she was recognized as one of Brand Innovators' 40 Under 40 and has been a guest lecturer at Columbia Business School and New York University. She's influenced by the social, cultural, and technological circumstances of her life but mostly by her desire to lead a colorful one. She is no longer bullshitting. A must listen for anyone and everyone navigating the landscape of what it means to build a life of your own in today's day and age. Which is us all.   SHOW NOTES: BUY RAISING HELL, LIVING WELL Subscribe to Modern Bullshit Jessica Elefante's website Jess on Instagram Jess on TikTok ~ BUY THE BOOK: WANT YOUR SELF on Amazon (don't forget to rate and review it here!) Amazon Kindle Audible Bookshop Barnes & Noble Target Sounds True Saturday 10/21 LOS ANGELES EVENT (Malibu beach house party) with Lynn Chen Sunday 10/22 LOS ANGELES EVENT with HappyWomenDinners: email jill@happywomendinners.com or katie@womenagainstnegativetalk.com for info and to RSVP Thursday 10/26 NYC EVENT with Karen Walrond in support of Radiant Rebellion

In this episode of Hotel Moment, host Karen Stephens is joined by Jason Pirock, Corporate Director of Marketing at Springboard Hospitality.Join them as they: Discuss everything that Springboard Hospitality encompasses Highlight the importance of a top-tier website Explain why you need quality content Explore retargeting methods Jason Pirock is the Corporate Director of Marketing at Springboard Hospitality where he oversees all integrated marketing strategy, customer acquisition, and growth through digital and traditional marketing efforts. He has over sixteen years of marketing experience across hospitality and retail and is a recipient of the Brand Innovators 40 Under 40 Midwest. We cannot wait for you to hear what he has to say!If you enjoyed this episode, make sure to subscribe, rate and review it on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.Links and resources:Learn more about Springboard Hospitality at: https://www.springboardhospitality.com/Jason Pirock: https://www.linkedin.com/in/jasonpirock/Karen Stephens: https://www.linkedin.com/in/karenstephensrevinate/Podcast Page: https://www.revinate.com/podcast/ Youtube: https://www.youtube.com/c/RevinateHotel Moment is presented by RevinateProduced, edited, and published by Fame

David Teicher is Chief Content & Community Officer at Brand Innovators. He's a veteran in the advertising and marketing industry, having worked at AdAge and McCann (back when it was formerly McCann Erickson). Shoutout to Dad Chat! We discussed: - The pizza scene in Italy - His early career and what brought him to Brand Innovators - What Brand Innovators focus on - Some tangible results and outcomes from the Brand Innovators work - Takeaways from Cannes - The discussion about AI (+ shoutout Mekale Jackson) - Brands doing well right now - David's thoughts on the algorithm - We discuss what would make a good social platform these days. What is going on with Twitter. We might have pushed Threads to launch earlier. Not saying we did, not saying we didn't! (We recorded this early afternoon of July 5) 

Today, we're thrilled to have Martha Boudreau, AARP's Chief Communications & Marketing Officer, joining us for a fascinating conversation. AARP is a nonprofit, nonpartisan organization dedicated to empowering people aged 50 and older to choose how they live as they age, with a strong focus on social change and advocacy.With extensive experience in communications and marketing, Martha has been instrumental in creating a clear and unified brand voice for AARP. She has driven member acquisition and retention, established the Consumer Experience (CX) practice, and oversees AARP's consumer Contact Centers. Martha is also an accomplished global leader, having served as President of the Mid-Atlantic region and Latin America for FleishmanHillard. A recognized industry speaker and influencer, Martha has received multiple accolades, including induction into PRWeek's National Hall of Fame and being named one of the Top 100 Women in Brand Marketing by Brand Innovators.In this episode, we'll discuss AARP's focus on accurately representing and reaching the 50+ demographic; one of the fastest-growing age groups in the country, estimated to be responsible for $12.6 trillion of spending power by 2030. Martha discusses AARP's work to address ageism and how it is often an overlooked element of most DEI strategies.Show Notes:AARP guide for marketers about authentically representing & reaching consumers 50+: www.aarp.org/RepresentAgeAdWeek Column from Martha : Age: The Missing Part of DEI and The Most Misrepresented Segment of Advertising: 10 Things Marketers Can Do About It - Advertising Week-----Produced by Simpler Media

“There are so many things where it's about that emotional connection to brand experience or product, and, as we're creating that, you mentioned earlier, we're operating in an area which is very very heavily connected to the subconscious reaction to sound. You have to be very responsible about that, I mean, it is that 'with great power comes great responsibility.'” -- John Taite My guest for this episode is an award-winning content entrepreneur, keynote speaker, and the EVP of Global Brand Partnerships & Development at Made Music Studio. He began his career as a music journalist and documentary filmmaker before working as a senior programming and brand executive at MTV, AMC Networks, and the BBC. He's been featured in several major publications, including Fast Company, Muse by Clio, Marketing Brew, and Business Desk, and he's captivated audiences at the Forbes CMO Summit, Adweek, Brand Innovators, LE Miami, and the Audio Intelligence Summit.At Made Music, he leads an award-winning marketing, content, and partnerships team responsible for a 400% jump in revenue. His growing list of brand partners includes Mercedes-Benz, AT&T, PepsiCo, Amazon, Verizon, Target, Dunkin', Subaru, Warner Media, General Mills, American Express, Lexus, BMW, and the David Bowie Estate. His name is John Taite and if you're still wondering how effective audio branding can be after having listened to this podcast for a while, I have no doubt that this will be a fascinating conversation!As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit www.audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available. And if you're getting some value from listening, feel free to spread that around and share it with a friend, along with leaving an honest review. Both those things really help – and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. Invisible BrandsAs we start the interview, John tells us about his early memories of sound, and listening to his father's upcoming interviews with musicians like Bob Marley, the Sex Pistols, and Talking Heads. "It was quite an interesting life growing up,” he tells us. “I grew up with not your average nursery rhymes and things like that.” He goes on to tell us how his career and experiences all over the world led to his insights about audio branding and the lack of a cohesive marketing strategy in many industries. “The thing that really struck me,” he explains, “was a lot of brands are invisible in this space. They put so much time and energy to create the visual identity systems and visual branding, but there was a real gap.” Coming Around the CampfireWe talk about Made Music's approach to branding, and its integration of sound, music, and story to speak to the audience. “It's really about the story, you know,” John says. “For us, it's really about putting the stories out there." As he puts it, “we want to find something that couldn't possibly sound like anybody else.” He gives us an example with their famous Tostitos campaign, which took inspiration from everyday life to create a memorable audio connection between the snack brand and its consumers. “With Tostitos in particular,” John explains, “their whole thing is about coming around the campfire. It's about togetherness, it's about just, you know, those moments.” The Lens of Sound and MusicOur...

You would be hard-pressed to find a nicer, more passionate guy than Ted Rubin! I have been a fan of his for many years and I am absolutely honored he agreed to be on the show. He is truly one of the good guys and I am so grateful to get to know him just a little bit better. He's fascinating! A little more about Ted: Ted is a leading Social Marketing Strategist, International Keynote Speaker, Business Advisor, and… Author, Connector, Provocateur. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR… a concept he believes is the cornerstone for building an engaged multi-million member database and engaged community, many of whom are vocal advocates for the brand. In the words of Collective Bias Founder John Andrews… “Ted, you were the vision, heartbeat, and soul of Collective Bias, thank you for building a great company. From innovations like CB socially to the amazing relationships, you built with the blogger community, clients, and employees, you drove the epic growth. You will be missed!” Advisory Boards, past and present… Aptaris, Big Fuel, Blue Calypso, Brand Innovators, Collective Bias, Crowdsourcing Week, Dynamic Signal, Evergreen Trading, GoodXChange, Impactica, OpenSky, Photofy, SheSpeaks, Spaceback, The Coupon Bureau, TapTank, and Zuberance. Many people in the social media world know Ted Rubin for his enthusiastic, energetic & undeniably personal connection to people. He has been listed as #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers… and most recently to the leadersHum Global Power list of the Top 200 Biggest Voices in Leadership for 2022. Return on Relationship, ROR, #RonR is the basis of his philosophy… It's All About Relationships! His books are as follows: Return on Relationship 2013, How to Look People in the Eye Digitally 2015, The Age of Influence 2017, and 2022 released Retail Relevancy, written along with business partner and Retail Thought Leader John Andrews. Learn more about Ted at TedRubin.com, ReturnOnRelationship.com, @TedRubin, and LinkedIn.com/in/TedRubin.

This episode is going to change your life. Chris Rackliffe joins me for a profound conversation about anxious attachment and the three components of healing. We also discuss shame, the fear of abandonment, and how to break the cycle of attachment. It's truly an inspiring conversation. Chris Rackliffe is a personal development writer and anxious attachment style coach, whose ability to paint with words has touched the lives of millions of people around the world. Rackliffe shares stories that cut straight to the heart, detailing his own heartfelt and harrowing experiences to help others lead happier, healthier, more fulfilling lives. In his books and blogs, keynotes, and coaching sessions, Rackliffe blends principles of psychology, philosophy, physics, and spirituality with his signature storytelling aimed to make you feel and heal. Featured topics include: The difference between independence and interdependence in a relationship. (8:22) Anxious attachment: what it is and how it shows up in relationships. (9:03) You are not broken and don't require fixing. You need love, support, and encouragement. You do not need to beat yourself up any longer. (25:38) Shame is the fear of being unworthy, a fear of being too much or not good enough. (26:30) You need people who get you, see you, and respect you. If you have to start with a professional, that's okay. Start somewhere. (32:48) Self-care should be replenishing and rejuvenating your full system: mind, body, and spirit. (35:29) How the fear of abandonment can be a self-fulfilling prophecy. (43:56) Learn more about Chris Rackliffe: Chris Rackliffe, or @crackliffe, as he is fondly known by friends and readers alike, is a trauma survivor, mental health advocate, anxious attachment style coach, and author of the self-help book, It's Good to See Me Again: How to Find Your Way When You Feel Lost—an illuminating guidebook on the journey to find emotional healing. Throughout his extensive career, he has engaged millions of people around the globe as head of social media for some of the best-known magazines in the world, including Entertainment Weekly, Men's Health, PEOPLE, and more. Chris spent the last decade helping these brands connect with their readers; now, he's using the skills he learned for the good of humanity, helping to spread messages of acceptance, healing, and growth through his books, talks, newsletters, and TikTok community of nearly 100,000 strong. A sought-after adviser, instructor, and motivational speaker, Chris was named one of 40 Under 40 Brand Marketers in New York in 2018 by Brand Innovators and was also highlighted in the 2015 Folio: 100 as a key figure helping to shape the future of media. With a B.S. in Psychology from the University of Miami—and an honorary Ph.D. in the “School of Life”—Chris paints with words, telling first-person stories that cut straight to the heart. Chris has made it his sole purpose to help others find peace, perspective, and power through their struggles. You can read his work on Medium, Thrive Global, TIME, Women's Health, and beyond.  Resources & Links: Information may also be found at: https://kateanthony.com/podcast/anxious-attachment-and-how-to-heal-with-chris-rackliffe Retreat with Kate Chris' website Chris on Facebook Chris on Instagram Chris on TikTok Chris on YouTube DISCLAIMER:  THE COMMENTARY AND OPINIONS AVAILABLE ON THIS PODCAST ARE FOR INFORMATIONAL AND ENTERTAINMENT PURPOSES ONLY AND NOT FOR THE PURPOSE OF PROVIDING LEGAL OR PSYCHOLOGICAL ADVICE.  YOU SHOULD CONTACT AN ATTORNEY, COACH, OR THERAPIST IN YOUR STATE TO OBTAIN ADVICE WITH RESPECT TO ANY PARTICULAR ISSUE OR PROBLEM. TODAY'S EPISODE IS SPONSORED BY: WORTHY The Divorce Survival Guide podcast is sponsored by Worthy. Worthy helps you get the most money possible for your diamond jewelry or luxury watch, fast and risk-free. Their experts do all the work for you, and their competitive auctions get you up to 3X what a local jeweler might offer in as little as 2 weeks.  With Worthy, you're in control from start to finish. If your item doesn't sell for the price you want, Worthy sends it back to you at no cost, fully insured. And now for a limited time you'll get an extra $100 when your jewelry sells for over $1,500. All you have to do is register at https://worthy.com/dsg-podcast. (See website for terms.) JOIN THE SHOULD I STAY OR SHOULD I GO FACEBOOK GROUP

Alyson Griffin has over 25 years of experience leading Marketing and Global Brand & Thought leadership teams for top technology brands, HP and Intel. During her tenure she was credited for curating “first-of- their-kind” immersive experiences that traversed technology with art, influencers, gaming, and music. For example, Cannes Lions winner, Intel's Drone Light Show at the PyeongChang 2018 Olympics. Griffin's wide-breadth of experience also includes overseeing billions of dollars' worth of sports, entertainment, social influencer and talent media campaigns. She has designed and executed high-impact, ROI-positive marketing campaigns across six continents, garnering over 1 trillion+ impressions. Now, as the Head of Marketing at State Farm, Griffin has been entrusted with the critical charter of revolutionizing the 100 year old brand through the lens of future-forward marketing initiatives, such as designing the brand's inaugural metaverse footprint. Griffin's expertise includes designing and spearheading innovative activations that leverage the intersections between content, creators, entertainment and sports to introduce brands to new and diverse audiences. Her unique perspective challenges the status quo across industries and transcends traditional marketing tactics, resulting in quantifiable growth. Griffin has overseen both billion-dollar marketing budgets and mentored bootstrapping start-ups, consistently leading teams into battle. Born and raised in Silicon Valley, keeping a pulse of new and emerging technologies is in her blood. Along with being a natural storyteller, Griffin is a seasoned executive and keynote speaker. Her accolades include 20+ reputable industry awards and recognitions, such as Adweek's Top 50 Marketers, Ex Awards, Reggies Awards, ANA Awards, to name a few. She has been featured in top publications such as Adweek, Fast Company, Ad Age, Event Marketer, Brand Innovators and many more. Across her career, the brands and campaigns she's been directly associated with have been the recipient of numerous Cannes Lions recognitions. In this episode, you will learn the following: Alyson Griffin's journey from pharmacist and corporate background to becoming the head of marketing for State Farm. Alyson's advice to try different things and gain life experiences to find out what one does not want to do in order to determine what one does want to do. How important Jake from State Farm is to the brand.   You can find Alyson on LinkedIn and YouTube.   Remarkable Quote: “I didn't realize until looking back on it, how much those two things, technology and entrepreneurship, really kind of were baked into who I have become."   Sponsor Today's episode is sponsored by: Picked Cherries' social podcasting app is the destination for the best podcast listening experience for all listeners. Download the app for FREE on Google Play and the App Store. Share podcasts like never before with Picked Cherries. Learn more at PickedCherries.com.   Find Us Online! Website: iamJulietHahn.com Instagram: @iamjuliethahn Twitter: @iamjuliethahn LinkedIn: Juliet Hahn FB: @iamjuliethahn Fireside: Juliet Hahn Clubhouse: @iamjuliethahn YouTube: Juliet Hahn

Understanding the landscape of the restaurant industry is getting more and more difficult with various market conditions that are in place to shift so much of what we are doing now. In this deep dive Restaurant Innovator Series, we get into where the shifts will occur with Don Fox, the CEO of Firehouse Subs.InnovationStarbucks Odyssey program will be the new platform for “Web3-powered experience” that “will allow Starbucks Rewards loyalty program members and Starbucks partners (employees) in the United States to earn and purchase digital collectible stamps in the form of non-fungible tokens (NFTs).”LaborWith supply chain constraints, wage growth, and increased operating costs, restaurants face post-pandemic challenges. With dine-in sales reaching 2019 levels, restaurants benefit from high demand, but most are still understaffed based on traffic demand. We dive into the possibility of a moderate middle of still high inflation and slowing price increases to maintain the future of dine-in traffic.The Restaurant Innovator Series dives into Brand Innovators, Thought Leaders, Next-Gen Tech, and the future of where the restaurant business is going! Contact us for any ideas or execs that you think will be perfect for this series.

There may not be anyone with a more impressive hospitality marketing pedigree than Erin Levzow! We can't list it all here, but she has experience marketing for Caesars, MGM, Palms Casino, Wingstop, and is now the VP of Marketing Technology at Del Taco. She is also the recipient of many awards, such as 40 under 40 Brand Innovators, Top Women in Retail, and CMO of the year. On this episode, Erin and Zack discuss: -Bringing Tortas to life and the customer research that went into it-How Del Taco stays relevant-Erin's success in restaurant marketing-Going where the customers are-Common marketing mistakes restaurants make-MoreThanks, Erin!

Jennifer Sey is an American writer, business executive, and former artistic gymnast. She began competing in gymnastics at the age of six and went on to become a seven-time member of the United States national team. But this experience and time in her life was not as ideal as many would think. She endured verbal and emotional abuse from her trainers and was pushed so hard physically that she suffered multiple injuries. Finally, she decided to leave the sport and eventually began speaking out about her personal experiences and the abuses she endured within the gymnastics community, publishing her book Chalked Up: My Life in Elite Gymnastics. Jennifer is a graduate of Stanford and has won multiple awards for her work as a marketer for Levi's®, being named one of AdAge's "Top 40 Marketers Under 40" in 2006, one of Brand Innovators' "Top 50 Women in Marketing" in 2015, Billboard Magazine's "Top 25 Most Powerful People in Music and Fashion," receiver of the 2018 CMO Social Responsibility Award and she was featured on Forbes CMO Next List for 2018: 50 Chief Marketers Who Are Redefining the CMO role. And, most recently, she became the producer of Netflix's Athlete A, a documentary that casts an eye on U.S. gymnastics and the horrific sexual abuse inflicted on hundreds of young athletes by Larry Nassar. Now hear her take on the Essential 11. More places you can find Jennifer: Twitter - @JenniferSey Book - Chalked Up: My Life in Gymnastics

Society will have us believing that having a successful career means that you can't have a successful family. Worst yet it will have us to believe that men don't struggle with the balance of work and family the same way that women do. In today's episode host LaKeisha Entsuah chats with James Cuthbert, president of Rock The Bells and devoted husband and father about how he maintains it all. James shares how his faith, the support of his family and a lot of intentionality allows him to succeed in the office and at home. Legacy Thought of The Week: The most important voice that you will hear is the one in your head so make sure you are nurturing that voice regularly!Highlights of the Episode1:32 - Thought of the week6:26 - Staying Grounded in Faith9:15 - Dad Guilt or Empathy?11:18 - Making Space For The Kids13:42 - Self Care From A Man's Perspective15:52 - Building Your Community17:51 - The 3 Stages of Life21:15 - Passing On The Lessons Learned28:01 - Master The MomentsAbout JamesJames is an award-winning marketing professional and community advocate with over 15 years of experience, including five global companies (BET, Red Bull North America, The Coca-Cola Company, Kellogg's, and General Mills), two non-profit organizations (KIPP Philadelphia Charter Schools and The Center for Youth Services), and currently the President of LL COOL J's Rock The Bells.  He graduated with a B.S. degree in Business Management from The Pennsylvania State University and went on to earn an MBA from the University of Rochester's Simon School of Business. In 2017 and 2018, he was named a “40 Under 40 Brand Marketer” by Brand Innovators (the largest network of brand marketers in the United States). 

Eric Toda has built the American Dream.He's the Global Head of Social Marketing & Head of Meta Prosper at Meta as well as an advisory board member of the Smithsonian Asian Pacific American Center. Prior to Meta, Eric was the CMO at Gap Inc, Global Head of Social Marketing and Editorial Content at Airbnb and Global Digital Brand Marketing Director at Nike. But Eric's path has hardly been an easy one.He's had to deal with racism his entire life, despite being a fourth generation American and having a World War II veteran as his grandfather. When he landed his first job at Facebook, he was told that the key to succeeding was to never look a white executive in the eye. And even when he reached the pinnacle of his career - becoming CMO at Gap Inc - he was eventually fired. But Eric Toda has also had tremendous successes and his work was awarded by Cannes Lions, Webbys, Clios, Effie, Adweek ARC Awards, Brand Innovators amongst others for combining purpose, creativity, and business results. You might've seen some of them - Airbnb's #LiveInTheMovies and the launch of Gap Inc's Hill City brand.So how has racism and failure moulded Eric into becoming a greater leader?How do you become best friends with your executives?And who is… Jonathan Mildenhall?If you want to learn how to be a great leader and triumph over adversity and discrimination, then this is the episode for you.And if you liked this episode, do share this episode and leave a review!Highlights:2:38 How Eric's grandfather fought for him before he was born10:05 Why Eric wanted to become a lawyer12:08 Joining a little startup called… Facebook15:59 Don't look a white executive in the eye20:42 Getting credit for your work23:21 Being fired from Gap Inc as Chief Marketing Officer25:09 Why Eric failed to challenge the status quo28:19 Becoming friends with executives30:35 Being an approachable leader32:25 Jonathan Mildenhall34:48 “Oi, you coming?”36:28 Airbnb's successful 2016 campaign during the Oscars40:24 #WeAccept44:54 You can't teach ambition & fire46:22 Launching the hardest, but right thing in Eric's career - Meta Prosper51:01 My people are dying in silence & I'm here with a megaphone 53:31 Why Eric doesn't want his children to remember him only as a businessman or marketer56:01 Not being allowed to go to the Smithsonian57:38 The challenges of Web 3.0 today 1:01:48 Why is Eric Toda so easy to contact?! (p/s: his mobile number is available

Clicks and Bricks Podcast #194 About Erica Lenard: Award-winning, innovative digital marketing leader with more than 20 years of experience executing multi-platform franchise strategies, brand marketing, and media campaigns for multi-billion-dollar companies. Digital & Brand Marketing Keynote speaker and panelist that was honored as a 2022 NYX Awards - Grand Winner: Top Women in Marketing, 2021 MarCom Platinum Award Winner for "Top Women in Marketing", 2021 Women in Toys, Licensing and Entertainment Wonder Women Awards Nominee for “Unsung Hero”, and one of 2018 Brand Innovators' '40 Under 40'. Reach out to Michael: https://www.linkedin.com/in/ericalenard Website: https://ericalenard.com/about Email: erica@ericalenard.com See Ken at PodFest Expo in Orlando Florida! May 26th - 29th 2022 Want to go to PodFest Expo visit https://podfestexpo.com #GetToWork Learn more about your ad choices. Visit megaphone.fm/adchoices

Clicks and Bricks Podcast #194 About Erica Lenard: Award-winning, innovative digital marketing leader with more than 20 years of experience executing multi-platform franchise strategies, brand marketing, and media campaigns for multi-billion-dollar companies. Digital & Brand Marketing Keynote speaker and panelist that was honored as a 2022 NYX Awards - Grand Winner: Top Women in Marketing, 2021 MarCom Platinum Award Winner for "Top Women in Marketing", 2021 Women in Toys, Licensing and Entertainment Wonder Women Awards Nominee for “Unsung Hero”, and one of 2018 Brand Innovators' '40 Under 40'. Reach out to Michael: https://www.linkedin.com/in/ericalenard Website: https://ericalenard.com/about Email: erica@ericalenard.com See Ken at PodFest Expo in Orlando Florida! May 26th - 29th 2022 Want to go to PodFest Expo visit https://podfestexpo.com #GetToWork Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, host Jess Phillips,  speaks with Dustin Hinz, Chief Marketing Officer at Firestone Walker Brewing Co.Dustin takes on his journey all the way from the mailroom to working up close and personal with the likes of Eric Clapton, Snoop Dogg, Wiz Khalifa, and Alicia Keys, just to name a few.  Tune in to hear another amazing story and valuable take always in Influencer-Led Branded Content!About Dustin Hinz:An award-winning marketer with decades of experience in consumer lifestyle brands, Dustin Hinz brings the passion of a creative executive and a lifelong musician to his role as chief marketing officer for Firestone Walker Brewing Company. As head storyteller and brand steward for the iconic California beer company, Hinz leads all branding and marketing efforts for California's fourth-largest craft brewery known for its flagship 805 line of beers, limited-release Propagator series, aged Vintage series and eccentric Barrelworks brews.Before joining Firestone Walker in July 2019, Hinz spent five years leading Ernie Ball Music Man, the division focused on guitars and bass guitars. As EVP of Global Marketing, he managed all creative, content, artist relations, packaging, merchandising, retail and e-commerce strategies, while serving as creator, writer and showrunner of the original AT&T and DirecTV documentary series “Ernie Ball: The Pursuit of Tone,” spotlighting some of the most compelling, influential guitarists of the modern era.Hinz previously devoted 18 years to building and shaping Guitar Center into a $2.5 billion global retail leader, finishing his tenure as VP of brand experience and entertainment marketing. He waged numerous award-winning marketing, creative and content campaigns including a global rebrand, secured marketing partnerships with hundreds of top talents, and created the award-winning DirecTV series “Guitar Center Sessions,” which ran for 11 seasons featuring such artists as Peter Gabriel, Snoop Dogg, Wiz Khalifa, Alanis Morissette, Aloe Blacc and Linkin Park.Hinz has won multiple Silver and Bronze Telly Awards producing content for Ernie Ball and Guitar Center, Marketing Executive of the Year (Best in Biz Awards), Branded Content Campaign of the Year (Stevie Awards), and Brand Innovators' “40 under 40” Brand Marketer of the Year. Passionate about filmmaking, photography, illustration, design and all things creative, Dustin Hinz is a member of the Producers Guild of America and the Recording Academy.https://www.dustinhinz.com/Follow on SocialInstagramLinkedinTo set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version.  Follow The Social Standard on Socials for Up To Date Marketing Expertise and InsightsInstagram Facebook LinkedinTikTokBlog

Technology has been disrupting the journalism industry to its core for decades. As younger generations come of age, the need to keep them informed in ways that reach and speak to them requires moving into new verticals, and maybe even thinking about who your competitors are differently. After all, what is news today? How is it consumed, ingested, and most importantly where is it coming from? Mayur Gupta, Chief Marketing and Strategy Officer at Gannett, knows this because he's living it, and if there on thing he's focused on now, it's reaching that younger generation.“We want to continue to index younger and younger. That's the growth segment we want to penetrate. So we are evolving and making a lot of investment in evolving our experiences, our content, the verticals. We are using a lot of those signals to identify what are the types of content? What formats, what type of experiences should we mark premium? At the same time, what does a premium experience look and feel like? And we know that as a user, you are living in this world where there's no dearth of great content. We don't compare ourselves with other journalism brands. We compare ourselves with the Netflix's, the Apple's, the Spotify's of the world because in the end, it's all content. Their world perhaps begins and indexes more on fiction. If you ask me in one phrase, my vision for the company, me personally, I would love to build a Netflix for non-fiction content which is the premier source and destination.”Building a new brand identity in an established empire like Gannett is no small task. Mayur, listed as one of Forbes World's Most Influential CMOs, explains how he taught marketing to himself while on the road for another job. In this episode he shows how he's taken the helm at one of journalism's most respected brands, and is driving the company towards reaching younger audiences as a growth strategy. He gives some insight into his strategy on unifying large and non-monolithic systems that have been in place for years. Plus, he shares some of the big lessons he learned at companies such as Freshly, and Spotify. All this up next on Marketing Trends. Main Takeaways:Index to a Younger Crowd: One of the best places to go when thinking about growth, as a legacy brand, is thinking about how to reach a different demographic or population with your product or service. Change the format, the style, the content itself, and then begin testing and looking at the numbers to find what's working. Get creative with how you see yourself as an organization to open yourself up to more opportunities for expanding into new verticals. Building a Strong Brand: Also a unique challenge for legacy brands is thinking about how to quantify and show the metrics on an audioce that's been following you for decades, and that you've never-before had this kind of understanding about. You just need to get creative with the numbers to help show the ‘top of funnel' investment impact on efficiency of your growth marketing efforts. The Challenge of Unifying a Non-Monolithic System: One of the challenges in working with a company that has over 100 years of brand history and legacy also means that there might be a lot of piece-meal tech in place that you have to address. Updating the infrastructure for content management, and implementing a universal tech stack for the data ecosystem might be the best first step to take in order to have trust and confidence in your data moving forward. Key Quotes:“There was no marketing for dummies. I would go back because I would be into so much pressure talking to these guys who build these ad servers that are serving hundreds of billions of impressions. And they're talking about pixels and encryption, I had no clue. I didn't even know what a publisher was, what a target is, what a venue and a placement is because I'm coming from a totally different world. So I would go to Wikipedia. I would go back to my hotel, and I would understand, ‘oh, this is what they mean.'””There is something inherent for kids at least in my time who came from countries like India and many more where you have way more number of people and applicants than the opportunities that are within the ecosystem where when you get an A your parents don't get a back then the parents would not get excited. You got an ‘A'  grade. They want to know who else got an ‘A plus' because [unless] you are coming first at something, you don't really have a shot at getting anywhere because they're just not enough resources.”“It's an unusual challenge and a role that I took on and feel very grateful and fortunate to have been given the opportunity. It's an evolution from a hundred-year-old legacy advertising-led media business that has been typically obsessed with eyeballs and traffic to now fundamentally pivoting, to becoming a subscription content business that needs to be obsessed with user value and no longer eyeballs. That's a 180 degree turn all the way from what data you store and what KPIs and what north star metrics are relevant to the mind and the culture and so on.” “When you build that strong brand, that is culturally connected the challenge that we have on our site that we have to own is ‘how do you prove that incrementality with data, not just with emotion, how do you get creative with data and prove that the growth of your top of funnel investment, the growth in that brand of affinity actually has an impact on the efficiency of your growth marketing efforts in terms of efficiency in your cap, in terms of incrementality in your retention rate or a higher lifetime value until we bring that data.”“We are investing just as much in data engineering and cleaning that up and looking for an organization like us, which is a portfolio of 260 brands within local markets. That's the massive challenge because this company has grown with a series of acquisitions and mergers over the last four or five decades. We are not on a monolithic system. We've come a long, long way. We now have a universal content management system. We now have universal instrumentation and we are now getting a universal stack when it comes to our data ecosystem. So that's the mechanical part, building the muscle to understand how we apply all these different levels and variables to predict the future.”“We want to continue to index younger and younger. That's the growth segment we want to penetrate. So we are evolving and making a lot of investment in evolving our experiences, our content, the verticals. We are using a lot of those signals to identify what are the types of content? What formats, what type of experiences should we mark premium? At the same time, what does a premium experience look and feel like? And we know that as a user, you are living in this world where there's no dearth of great content. We don't compare ourselves with other journalism brands. We compare ourselves with the Netflix'sthe Apple's, the Spotify's of the world, because at the end, it's all content. Their world perhaps begins and indexes more on fiction. If you ask me in one phrase, my vision for the company, me personally, I would love to build a Netflix for non-fiction content which is the premier source and destination.”Bio:Mayur Gupta served on Gannett's Board of Directors from October 2019 to September 2020, when he was named Chief Marketing and Strategy Officer. Prior to joining Gannett, Mr. Gupta was Chief Marketing Officer at Freshly, a growing food-tech company. Mr. Gupta has led digital initiatives at several companies, including VP of Growth and Marketing at Spotify and as Executive Vice President, Chief Marketing Officer of Healthgrades, a healthcare scheduling platform. Mr. Gupta was the first Chief Marketing Technologist at Kimberly-Clark. In 2014, Mr. Gupta was recognized as one of the “40 under 40” leading marketers in the industry by Brand Innovators.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

For the past 44 episodes of Insider Interviews I've put a lot of well-known media and marketing folks in the hot seat ...And today's guest is ... E.B. Moss. Me. Because as we ring out the old and ring in the new I've got some news for you. This nice round number, episode 45, will be one of the last for Insider Interviews for a while, as I embrace something really new. A brand new role as Senior Vice President of Content and Community for Brand Innovators. I'm thrilled to join this company, which has done such a great job for the past 10 years of creating a community for marketers and helping build relationships between those marketers and media folks. They've done it through an incredible number of events and panel discussions, fireside chats, activations, tent poles, content articles, you name it. I will help further that community and also build new products. So, stay tuned as they say. And join us! In looking back to look forward, as I wrote in The Continuum recently, I had some wonderful conversations. After launching with programming pro, Gary Krantz, talking about audio and the evolution of radio and podcasting my very next episode was in March of 2020 was Shelly Palmer, the pundit, who accurately predicted that we all better have our tech set up well to work from home. Check. In episode 7, Claude Silver, the Chief Heart Officer of Vayner Media, emphasized the need in our increasingly isolated environment to build relationships. And then Arra Yerganian educated us in episode 22, about the social determinants of health as we're so impacted by our surroundings. (I hope you're creating a safe space for yourself and finding ways to bring joy into your world, even as we have to isolate a little bit longer now.) On the DEI front Robyn Streisand, founder of The Mixx, is doing a terrific job at educating brands on how to embrace diverse communities and market authentically. And then, hats off to KoAnn Skrzyniarz, for building Sustainable Brands and emphasizing brand purpose and the business value of embracing sustainability and purpose-driven messaging. Talk about influencers. That's what Danielle Wiley of Sway did and really informed us about how to manage what's been influential and what hasn't. And it all kind comes together with Joe Jackman in episode 37, talking about reinvention. Because that's what we're all doing these days. Marc Kidd and Anna Bager each talked about the out of home ad industry and their headaches during a time when nobody was traveling. Captivate, where Marc is CEO, specialized in elevator advertising, and no one was going into office buildings! So they figured out how to pivot -- or reinvent -- by expanding their signage to places where people play and live like golf courses and apartment buildings. Anna Bager talked about how out of home signage really helped move public service messaging forward, especially with the healthcare messaging that is so important these days. There were also some really impactful conversations with women in marketing. I want to thank, for example, Melissa Grady, the CMO of Cadillac, as well as Heidi Zak, the co-founder and CEO of third love, as just two examples. And I was able to do articles on both of them for The Continuum. That's the publication where I was editor in chief for the past year. We published some excellent articles about the need for both brand and demand marketing. That publication will continue to embrace the future. And it's a very worthy read. But I think as I look forward, and look back, some of Ruth Steven's words were exactly right and underscores why my move to Brand Innovators will be so timely. Ruth is one of the foremost experts in B2B marketing. And she said in our interview, “Today, the ability of the salesperson to guide a purchase in the buyer's direction and really understand the needs of that buyer has been eroded. So the marketer needs to step in and provide the educational content.” So my friends,

We discuss:How Rita and Brittany created this mother-daughter duo brand.The inspiration behind their two books, "Own Your Phenomenal Self: A Guide on Character, Success, and Leadership" and "Spoken Art: Too Brave to Back Down."What it means to avoid getting “lost in the sauce.”The concept of the “reset mindset.”How to find your purpose.Resources: InvestmentNews | Christine Shaw | Rita & Brittany Mitchell  |Own Your Phenomenal Self: A Guide on Character, Success, and Leadership | Spoken Art: Too Brave to Back DownGuest BiographyAbout RitaIn a career spanning four decades, Rita P. Mitchell has a proven track record of achievement and success in the highly competitive financial services industry. Rita became president of her own insurance and securities brokerage firm, Mitchell Financial Inc., spoke on the TEDx stage, has been a frequent contributor to Black Enterprise magazine, and became the first-ever recipient of First Horizon's 2018 Inclusion & Diversity Leader's Award. Before retiring in early 2018, Rita served as executive vice president and manager of private client services for Middle Tennessee, First Tennessee Bank, now First Horizon.In addition, Rita is a recipient of the Thurgood Marshall College Fund Award of Excellence, the Department of Commerce Regional Minority Service Firm of the Year (eight-state region), Dr. R. H. Boyd Woman Business Owner of the Year, the U.S. Small Business Woman Advocate of the Year, the 2014 YWCA Academy for Women of Achievement and the 2018 recipient of the NashvilleBusiness.Net 100 Leading African Americans.In 2018, Rita wrote her debut book, Own Your Phenomenal Self: A Guide on Character, Success, and Leadership, which serves as a “pocket mentor” to empower young career women to achieve their desired success and is an Amazon bestseller.Rita is a certified John C. Maxwell coach, trainer and speaker. Currently, she serves on the boards of the YWCA USA, Cheekwood, Leadership Nashville Alumni Association and the Founders' Advisory Board of Studio Bank, and is past Board Chair of the YWCA of Nashville & Middle Tennessee.Most recently, Rita published her second book, Spoken Art: Too Brave To Back Down, which is a one-of-a-kind mother-daughter memoir of art, poetry, fashion, and the power of affirmation thinking.About BrittanyBrittany Mitchell is an accomplished marketing professional with 13-plus years of experience from established nonprofits to innovative startups to driving performance for large brands.In 2018, Brittany was recognized as one of Brand Innovators' 40 Under 40 for her work in digital advertising at State Farm Insurance, a Fortune 50 company, where she managed a $250 million advertising budget. An accomplished speaker, Brittany was honored to be a keynote speaker at the 2018 MediaPost Data & Programmatic Summit in Lake Tahoe.While living in Bloomington, Ill., Brittany served on the Boys & Girls Club of McLean County Board, the City of Bloomington Board, and was a founding member of the Bloomington-Normal Rotaract (young professional Rotary club) while serving on the Bloomington-Normal Sunrise Rotary club.Brittany is currently based in New York and works as a commercial lead at LiveRamp, the leading data connectivity platform delivering identity capabilities for the world's top brands, agencies and publishers.Brittany obtained her undergraduate degree from the University of Tennessee, Knoxville in the fields of marketing, international business and French. In 2012, she received her International MBA from the Darla Moore School of Business at the University of South Carolina. Brittany has lived and worked in Paris, France, and is fluent in French.In addition, as the CMO of Rita P. Mitchell, Brittany recently published the company's second book, Spoken Art: Too Brave To Back Down, which is a mother-daughter memoir of art, poetry and affirmations.

Lindsay Kaplan is the co-founder and Chief Brand Officer of Chief, a private network designed specifically for women leaders — rising VP level through CEO — to strengthen their experience in the C-suite, cross-pollinate power across industries, and effect change from the top-down. She is an award-winning marketer and communications strategist who previously served as VP of Communications and Brand at Casper. Lindsay was named a New York Times DealBook Groundbreaker, Brand Innovators 40 Under 40, and Business Insider's Most Innovative CMOs in the World. In this episode, we discuss landing on the word “chief” (6:59), clients' and customers' reactions to hearing the word “chief” (9:24), the word “badass” (10:41), why she is desirous of challenging the status quo (11:43), how her parents nurtured her to make sure her uniqueness wasn't stifled (15:00), parenting advice for defiant children (17:15), belonging (19:22), why she doesn't think imposter syndrome is a real thing (22:04), being the “only” (25:13), the journey of “chief” (26:48), entrepreneurship (30:05), how she's evolving her concept (31:57), balancing keeping true to what her company does while also expanding to reach others in need of her mission (35:58), global domination (38:20), what she does to make sure she's saying yes and no to the right things (40:30), giving (44:06), the people that support Lindsay (45:06), what men don't know about being a woman in the workforce (48:18), what Chief does to support parents (51:01), the core values at Chief (52:57), the workweek (54:14), executive coaching at Chief (57:34), and core groups (1:00:50). You can check out the Chief website here! You can also follow Lindsay on Twitter here. Lastly, if you'd like to reach out to Lindsay, feel free to do so by emailing her at chief@moxiegrouppr.com. Thank you so much to Dan for coming on the podcast! I wrote a book called “Shift Your Mind” that was released in October of 2020, and you can order it on Amazon and Barnes and Noble. Additionally, I have launched a company called Strong Skills, and I encourage you to check out our new website https://www.strongskills.co/. If you liked this episode and/or any others, please follow me on Twitter: @brianlevenson or Instagram: @Intentional_Performers. Thanks for listening. -Brian

On this episode of the @4fitfatherhood podcast I sit down with @orlandobaeza he's executed first-of-their-kind marketing initiatives for Nike, Adidas, Paramount, Activision and BuzzFeed, which, in part, have led to recognition on lists such as Forbes' 2015 “30 under 30” and Brand Innovators' 2017 “40 under 40”. He's currently the Chief Marketing Officer at Kajabi. As amazing as his career has been and all of the titles he's held father is still #1. This episode is full of

Alan Magee is the VP of Digital Marketing and Technology at Church's Chicken, a national chicken chain. He is also one of the Brand Innovators 40 under 40 and has led brand marketing at Moe's Southwest Grill and InterContinental Hotels Group.Alan developed the digital marketing channel at Church's and through some small tweaks increased their mobile conversions by 25%! Find out how he did it in this episode. Thanks Alan!

Jen Sey is the global brand president at Levi Strauss & Co.,  where she is responsible for marketing, design, merchandising, and brand experience. Jen has been with Levi Strauss & Co. for more than 20 years, holding a variety of leadership positions within the Marketing, Strategy, and Ecommerce teams. In 2013, Jen became the global chief marketing officer for the Levi's brand and, in 2018, was appointed senior vice president and chief marketing officer, overseeing marketing for the company's portfolio of brands. Jen has been named one of AdAge's "Top 40 Marketers Under 40" one of Brand Innovators' "Top 50 Women in Marketing," Billboard Magazine's "Top 25 Most Powerful People in Music and Fashion," receiver of the CMO Social Responsibility Award and she was featured on Forbes CMO Next List: 50 Chief Marketers Who Are Redefining the CMO role. As a child, Jen led an intense life of dedication, challenge, and competition. She won the U.S. National Gymnastics Championship title in 1986, less than one year after having suffered a devastating injury at the 1985 World Championships. As a result, the U.S. Olympic Committee named her Gymnastics' Athlete of the Year. Jen retired after eight years on the national team and went on to study at Stanford University. In 2008, Jen released a memoir, “Chalked Up,” a New York Times E-Book Best Seller detailing her triumphs and struggles within the world of competitive gymnastics. Jen's book led to her producing a Netflix documentary on the investigation and ultimate conviction of Larry Nassar and the decades-long abusive culture of USA Gymnastics. This was a pretty wide-ranging conversation and Jen really over delivered on the leadership advice here, focusing a lot on how climbing the corporate ladder is not always a recipe for success in corporate America, as well as details on how Levi's weathered the storm of COVID-19 and keys to establishing an authentic company culture.  Here are some key takeaways from this conversation with Jen. Focus on expansion over upward progression. This is a great piece of career advice. In addition to her executive position at a Fortune 500 brand, Jen is a former elite athlete, published author, and successful documentary producer. She has had accomplishments in many disparate arenas, and each experience seems to have compounded to develop her professionally in ways that serve just about everything she does. This may run counter to the 'Jack of all trades' debate, but Jen makes it work beautifully. When Jen found herself overly focused on climbing the corporate ladder, she frequently felt stuck. What Jen found to be a much more effective and enjoyable strategy for her career progression was to focus on experiences and projects that would expand her skill sets and knowledge base. Doing so made her a much more well-rounded professional with the ability to pivot, adapt, and learn new skills, all of which served her tremendously as a leader. Bring a unified version of yourself to everything you do. When publishing her first book, Jen's initial instinct was to be silent about it out of concern it could make her seem less dedicated to her corporate work. As her book's popularity blew up and she began doing a robust amount of media interviews, ultimately, she could no longer hide it. What ended up happening when people found out, though, was the opposite of what she had feared; her new accomplishment was extremely impressive to many people and made her more synonymous with being outspoken, creative, and downright more interesting, all of which ultimately helped her career. So if you're accomplishing a lot with your side hustles, don't hide them because they may just help boost your corporate persona. Creating an environment for true selves is the key to authenticity, and it starts at the top.  Leaders who are forthright about their own feelings give others permission to do the same. This has never been more...

Jen Sey is the global brand president at Levi Strauss & Co.,  where she is responsible for marketing, design, merchandising, and brand experience. Jen has been with Levi Strauss & Co. for more than 20 years, holding a variety of leadership positions within the Marketing, Strategy, and Ecommerce teams. In 2013, Jen became the global chief marketing officer for the Levi’s brand and in 2018 was appointed senior vice president and chief marketing officer, overseeing marketing for the company’s portfolio of brands. Jen has been named one of AdAge’s "Top 40 Marketers Under 40" one of Brand Innovators' "Top 50 Women in Marketing," Billboard Magazine’s "Top 25 Most Powerful People in Music and Fashion," receiver of the CMO Social Responsibility Award and she was featured on Forbes CMO Next List: 50 Chief Marketers Who Are Redefining the CMO role. As a child, Jen led an intense life of dedication, challenge, and competition. She won the U.S. National Gymnastics Championship title in 1986, less than one year after having suffered a devastating injury at the 1985 World Championships. As a result, the U.S. Olympic Committee named her Gymnastics’ Athlete of the Year. Jen retired after eight years on the national team and went on to study at Stanford University. In 2008, Jen released a memoir, “Chalked Up,” a New York Times E-Book Best Seller detailing her triumphs and struggles within the world of competitive gymnastics. Jen's book led to her producing a Netflix documentary on the investigation and ultimate conviction of Larry Nassar and the decades-long abusive culture of USA Gymnastics. This was a pretty wide-ranging conversation and Jen really over delivered on the leadership advice here, focusing a lot on how climbing the corporate ladder is not always a recipe for success in corporate America, as well as details on how Levi's weathered the storm of COVID-19 and keys to establishing an authentic company culture.    Here are some key takeaways from this conversation with Jen. Focus on expansion over upward progression. This is a great piece of career advice. In addition to her executive position at a Fortune 500 brand, Jen is a former elite athlete, published author, and successful documentary producer. She has had accomplishments in many disparate arenas, and each experience seems to have compounded to develop her professionally in ways that serve just about everything she does. This may run counter to the 'Jack of all trades' debate, but Jen makes it work beautifully. When Jen found herself overly focused on climbing the corporate ladder, she frequently felt stuck. What Jen found to be a much more effective and enjoyable strategy for her career progression was to focus on experiences and projects that would expand her skill sets and knowledge base. Doing so made her a much more well-rounded professional with the ability to pivot, adapt, and learn new skills, all of which served her tremendously as a leader.   Bring a unified version of yourself to everything you do. When publishing her first book, Jen's initial instinct was to be silent about it out of concern it could make her seem less dedicated to her corporate work. As her book's popularity blew up and she began doing a robust amount of media interviews, ultimately, she could no longer hide it. What ended up happening when people found out though, was the opposite of what she had feared; her new accomplishment was extremely impressive to many people and made her more synonymous with being outspoken, creative, and downright more interesting, all of which ultimately helped her career. So if you're accomplishing a lot with your side hustles, don't hide them because they may just help boost your corporate persona. Creating an environment for true selves is the key to authenticity, and it starts at the top.  Leaders who are forthright about their own feelings give others permission to do the same. This has never been more important than now, where a lot of managers and executives are relinquishing the notion of a flawless and unfeeling leader as an outdated archetype.  Instead, today's leaders are feeling free to be honest and vulnerable around their staff, which gives those who report to them the license to do the same. This level of transparency is what truly allows corporate atmospheres to blossom into authentic communities.

Over the past year, I've been living almost exclusively online. If I had to guess, I would estimate I've watched more than 200 movies and competed a dozen series. I wrote and recorded a bunch. I've played video games and scrolled multiple marathons distance on Twitter. And then came TikTok. Oh boy, Clubhouse. In marketing, advertising, whatever, we call them 'experiences' (myself included) but I think that is what the youth would call "b******t". It's amazing how little of that screen time I have memories of. It has all blurred together. My memories are all of physical, real-world experiences. I'm not sure how many of those movies that I watched that I could name at the moment, through some were excellent. This weekend, I drove to a store to buy something for less than $10 that Amazon probably could have delivered in the same day because I couldn't stand looking at a screen any more. Going to Home Depot is no exciting feat, but I found myself looking forward to it, if for no other reason than it was a change of scenery. An experience (sort of), but not much more memorable than scrolling Netflix or Twitter. And when I had the product I needed, I had to check myself out. Ultimately, it was still me and a screen. I wonder when this is all over what the collective drive to escape screen experiences is going to do to our lives and culture. There will certainly a burst of imaginative events and retail, and I wonder how much they'll end up being odd fads versus long-term trends shaped by this odd year we 'experienced' together. This week, I have the fantastic James Gregson, digital creative director at LEGO, one of my favorite brands. I learned to love LEGO as a child, but continued loving it playing their video games and then assembling models with my own children. I followed James on (virtual) stage at a Brand Innovators event and was captivated by his point of view. He was kind enough to join me for this talk about combining the online and offline. Read the transcript for this episode here: http://adampierno.com/james-gregson-puts-it-together/ Get full access to The Strategy Inside Everything at specific.substack.com/subscribe

Alan Magee is Vice President of Digital Marketing & Technology for Church's Chicken, which has over 1,500 restaurants. He is responsible for digital transformation and their customer engagement strategy. He also oversees marketing activation, public relations, and e-commerce. He has 17 years of experience in both traditional brand marketing and digital innovation.  He's held senior leadership positions at InterContinental Hotels Group, Arby's, Moe's Southwest Grill, and AT&T.  Alan Magee has been recognized as a Brand Innovators 40 under 40 honoree, a distinction that highlights the next generation of marketing leaders.  Additionally, Alan is a member of the University of Georgia – School of Digital Marketing: Board of Directors and is a guest lecturer for marketing and advertising departments at universities across the Southeast. Alan on LinkedIn: https://www.linkedin.com/in/alanmagee/ (https://www.linkedin.com/in/alanmagee/) WHAT YOU WILL LEARN FROM THIS EPISODE:     An important life-lesson from working as a line cook at McDonald's.     What is Digital Transformation and why every company can benefit.     The science behind designing a great kid's meal toy.     Alan's story of leading Toastmasters in a retirement community, and how it's fueled his career advancement.     A daily checklist you can follow to increase your success.     The defining moment in Alan's career when he had to step up.     Three traits to instill in every employee.     The hidden employee turnover cost that most leaders miss.     A surprising Post-It Note strategy that helps Alan retain his top talent. HIGHLIGHTS: Traits Alan would instill in every employee: Curiosity. Proactive positive attitude. Being ready. QUOTES: "You can work hard and have fun." "Digital Transformation is making a brand and experience relevant to the consumer's needs." "Routines help you focus." "Focus on growth early on in your career." “Cause when you start to ask the question ‘why?' you start to put the context around it.” "Too often great talent leaves for reasons that are manageable. You must understand 'Why'." "When high performing talent leaves it can set your brand back. It can set your team back by months." "If your not investing your time in developing your team, then expect them to leave." “Presentation skills are one of those soft skills that you need to focus on if you want to move up into a leadership role. RESOURCES: https://www.netflix.com/title/81025735 (The Playbook) by Netflix https://hbr.org/2015/05/the-surprising-persuasiveness-of-a-sticky-note (The Science Behind Using Yellow Post-It Notes), Harvard Business Review https://www.businesscasual.fm/ (Business Casual Podcast) by Morning Brew https://www.qubeyond.com/restaurants-reinvented-podcast-by-qu-pos-for-restaurant-marketing/ (Restaurant Reinvented Podcast) https://www.theringer.com/music-exists (Music Exists Podcast) Music: OAR Bon Jovi Strange Hotels ------------------- https://www.benfanning.com/the-ceo-sessions/ (Apply to be on the show) ------------------- https://www.benfanning.com/the-ceo-sessions/ (Connect with Ben:) https://www.linkedin.com/in/benfanning/ (https://www.linkedin.com/in/benfanning/) https://www.instagram.com/benfanning1/ (https://www.instagram.com/benfanning1/) https://twitter.com/BenFanning1 (https://twitter.com/BenFanning1)

Lindsay Kaplan   Join Ivy Slater and Lindsay Kaplan, Co-Founder of Cheif, a leadership network for women execs as they discuss the need for support for top-level women executives, building success, and the need for community. Lindsay Kaplan is Co-Founder of Chief, the leadership network dedicated to connecting and supporting women executives. Prior to Chief, she joined the founding team of Casper where she served as VP of Communications and Brand. Lindsay was named a New YorkTimes DealBook Groundbreaker, Brand Innovators 40 Under 40, and Business Insider's Most Innovative CMOs in the World. In this episode, we discuss: It’s lonely at the top a lot faster for women The difference between skillsets, visionaries and operators The benefits of being part of a high-growth company The factors that contribute to success The value of cold emails in building a business Pivoting quickly and going virtual Why women leaders need community Finding those who balance your gifts and skill sets  Website: https://www.chief.com/  LinkedIn: https://www.linkedin.com/in/lindsaykap/

What is a Virtual CMO? - http://virtualcmo.expert/The Top Business Growth Strategy for 2021While most are probably familiar with the term return on investment (ROI), return on relationship is a newer concept coined by CMO of Brand Innovators, Ted Rubin. ROR is a concept built on the social media age and the knowledge that connections with customers drive significant growth for modern businesses.What is return on relationship (ROR)?Like ROI, return on relationship is a way to measure business success. However, while ROI represents the positive outcomes of your efforts in financial figures, ROR applies to the value that you get out of nurturing connections with customers. This value comes in the form of:* Recommendations and referrals* Social media engagement* Followers and fans* Loyalty and repeat business* Social sharingA business hoping to build a company defined by loyal customers who are willing to support the organization via word of mouth marketing needs a high level of ROR. According to Rubin, the return on relationship is all about organic engagement, sentiment monitoring, and community management.Provide valuable resources for customersFocus your business strategy for 2021 on your customers and customer-facing actions, such as adding to the value you deliver to them, and the ways in which those actions assist with your revenue objectives. On the sales side, providing more options for financial assistance could help new customers make their purchases. Examples include layaway, structured payment plan services and other payment options that address smaller cash flows and decreased consumer confidence. For marketing purposes, you also have considerable time and opportunity to plan content and provide access to similar valuable resources that provide information to  your customers and prospects. These tactics might not deliver immediate revenue, but it can be effective to engage prospects now so they are ready to buy when things improve. Your business strategy can focus on detailing this transformation, including the timeline for testing and implementing those new digital processes. Doing so will better prepare you for when business picks up again. You may then find you can better connect with customers and offer them the digital experiences they have come to expect in other parts of their lives. Take care of your peopleA core element of every business plan should be a people strategy. Now more than ever, employers should prioritize taking care of their people — from physical and mental health to quality of life and work-life balance.In addition, maintaining a strong corporate culture is always paramount, but it is especially crucial with many employees working in a remote environment. There is a wide range of employee-related perks and options that can be incorporated into the 2021 plan, including an employee wellness program; access to an employee assistance program (EAP); paid volunteer hours; flexible scheduling; a generous number of PTO hours; lunch-and-learn sessions; half-day Fridays and more.When companies take care of their people, it leads to more loyal employees and discretionary efforts.

Tia is the Vice President of Marketing at Walker & Company Brands. Tia is a Brand Innovators top 40 under 40 honoree. She's an Atlanta based award-winning marketer. Encompassing over 15 years of experience, working for companies like Johnson & Johnson, L'Oréal, InterContinental Hotels Group (IHG®). Tia currently serves as Vice President of Marketing at Walker & Company Brands, Inc., which designs health and beauty solutions for people of color. WATCH THIS INTERVIEW IN VIDEO: CLICK HERE Get show summary here: www.codessa.io/portfolio/tia-cummings Attract new customers on autopilot without the designer price tags | Free Masterclass | Learn more

Jennifer Sey is an American writer, business executive, and former artistic gymnast. She began competing in gymnastics at the age of six and went on to become a seven-time member of the United States national team. But this experience and time in her life was not as ideal as many would think. She endured verbal and emotional abuse from her trainers and was pushed so hard physically that she suffered multiple injuries. Finally, she decided to leave the sport and eventually began speaking out about her personal experiences and the abuses she endured within the gymnastics community, publishing her book Chalked Up: My Life in Elite Gymnastics. Jennifer is a graduate of Stanford and has won multiple awards for her work as a marketer for Levi's®, being named one of AdAge’s "Top 40 Marketers Under 40" in 2006, one of Brand Innovators' "Top 50 Women in Marketing" in 2015, Billboard Magazine’s "Top 25 Most Powerful People in Music and Fashion," receiver of the 2018 CMO Social Responsibility Award and she was featured on Forbes CMO Next List for 2018: 50 Chief Marketers Who Are Redefining the CMO role. And, most recently, she became the producer of Netflix's Athlete A, a documentary that casts an eye on U.S. gymnastics and the horrific sexual abuse inflicted on hundreds of young athletes by Larry Nassar. Now hear her take on the Essential 11. More places you can find Jennifer: Twitter - @JenniferSey Book - Chalked Up: My Life in Gymnastics

Sam Martin is Director of North America Grooming at BIC. In this episode, he shares his journey from finance to marketing, building critical pieces of expertise, sharing advice including what to volunteer for (everything), about choosing to go to business school part-time (yes), and the important part of the job (below the title). It’s no wonder Sam has received Brand Innovators 40 under 40 recognition and is closing in on 20 marathons over the past 7 years. Josh and Mat are excited to share his story. Top Picks: Sam: Eric Larson: The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz Mat: RedBubble Josh: Audm App --- Send in a voice message: https://anchor.fm/risingpodcast/message

Join Mike Summers, Geoff McHenry and Stewart Cornelius on an open panel discussion:D&I approaches within companiesWords of advice for allies having conversations with black colleaguesPerspective on how to approach marketing in response to BLM See acast.com/privacy for privacy and opt-out information.

“Return on relationships or ROR, Simply put, is the value that is accrued by a person or a brand due to nurturing a relationship.” Ted Rubin is a leading Social Marketing Strategist, Speaker, CMO of Brand Innovators, & Co-Founder of Prevailing Path. and CMO of PhotofyApp. I was lucky enough to be able to sit down with Ted over Zoom to chat about how to effectively communicate online while staying honest, even during difficult conversations. Ted is known for coining the term ‘Return on Relationship' or ROR - ROR is a concept built on the social media age and the knowledge that connections with customers drive significant growth for modern businesses. http://www.tedrubin.com http://www.twitter.com/TedRubin http://www.youtube.com/TedRubinUSA I'm Simon Haigh, and I help my clients to drive growth through business, Leadership, brand, and personal coaching. In the past I have worked as a corporate Lawyer, an entrepreneur, and a multinational CEO. Now I bring together my years of experience to help others to avoid roadblocks and achieve personal and professional success with my expertise in negotiation, dealmaking, business, leadership. mindset and brand growth. http://www.simonhaigh.com http://www.twitter.com/SimonHaighcom simon@simonhaigh.com

Katelyn Watson, VP of Marketing at NURX shares her expertise on:What is ROE and why it's critical for you?3 Steps to build world-class marketing teams.If you had an additional $10K or $1M budget, where and how should you spend it?2 marketing pitfalls to avoid during tough times?How are demand generation teams adjusting their strategies today due to COVID-19?Katelyn has over 20 years of experience in consumer marketing for agencies, large brands, and early-stage companies. Her sweet spot is products and services that are building a new market, and typically at a pivotal point of change within companies. From reinventing a 50-year-old hotel chain brand at La Quinta to making "photo books" a household word at Shutterfly. Katelyn was named 40 under 40 by DMN News in 2017, one of "50 Growth Marketers You Should Know" in 2016, and 40 under 40 via Brand Innovators in 2013.----------------Contact info:----------------Katelyn WatsonLinkedIn: https://www.linkedin.com/in/katelynwatson/Twitter: https://twitter.com/KatelynWatsonNURX (Nurx is the most convenient and affordable way to manage your everyday healthcare needs.) Website: https://www.nurx.com/Facebook: https://www.facebook.com/nurxapp Instagram: https://www.instagram.com/nurxapp/ 

Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in March 2009 started publicly using and evangelizing the term “ROR: Return on Relationship™”… a concept he believes is the cornerstone for building an engaged multi-million member database. His book, Return on Relationship™, was released in 2013, and How To Look People in the Eye Digitally in 2015. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR™is the basis of his philosophy… It’s All About Relationships! --- Send in a voice message: https://anchor.fm/bbpshow/message

“Keep your eyes on the stars, and your feet on the ground”. – Theodore Roosevelt Here we are!  Episode 143!  I can't believe it!  I also can't believe how much I continue to learn on this show from my guests.  Most weeks, I feel like the luckiest boy in leader land!  And, this week is NO exception! On this episode, I had the privilege to talk with Jennifer DiMotta.  She is the BOMB!  So smart and gave me a lot to think about in my own leadership journey.  We hit it all so be ready....you're going to want to play, pause, reflect and repeat! CHEERS! More on Jennifer... Jennifer DiMotta has more than 20 years of experience leading direct to consumer (DTC) brands and retailers to triple-digit revenue growth through vision/strategic planning, budgeting and goal governance, and top talent hiring and development.  Jennifer has built solid eCommerce businesses within B&M companies creating harmonies, influence and holistic cultural improvements across the company. Jennifer also has two corporate board seats of a $6B Public company where she was brought on to evolve the digital and omnichannel experience for a finance corporation and provide female leadership advisory.  Award-Winning Speaker Awarded the 2014 Colorado’s Most Powerful and Influential Woman Award and is listed as one of 100 Top Women to Watch by Brand Innovators, has presented on omnichannel and e-commerce at several conferences, including Internet Retailer, eTail and RetailTech and serves as an advisor for several omnichannel and e-commerce vendors. Jennifer has been a guest speaker at the Wharton School of Business on the topic of Omnichannel, Retail, eCommerce and future disruptive digital technology and was a guest speaker at William & Mary, podcasting with the Dean on Omnichannel, Retail and Leadership. Jennifer also has been a speaker of Women Leadership, most notably at Women in Retail Leadership. She also has spoke on several panels about female leadership and career development.   Connect with her on her website: https://dimottaconsulting.com/h

Craig Dubitsky started his entrepreneurial career as an investor and was fortunate to be involved in the beginnings of both companies Method and eos. Today, he still looks back at the networking opportunities that he had and the steps that have brought him to his successes with gratitude. He began Hello with a great idea and a group of really motivated people that wanted to provide honest products for everyone. Now, their charcoal toothpaste in available in everyday retail stores including Walmart and Fred Meyer. Craig credits these successes not only to a great product that is easy to sell, but also to the powerful team he has and the working environment they have created together. Hello ensures that all employees are not limited to one position, so that they have opportunities to contribute in all areas of the company. With rapidly growing technology and chemistry, we are better able to make green and natural products available to wider audiences. The processes are getting cheaper and scientists are discovering ways to harness benefits from sources were weren’t capable of before. Hello is utilizing these new capabilities and a society of people who are interested in having better products surrounding them in their lives. This market environment has made it easier for Hello products to pave its way into the consumer environment than it would have been years ago. People are finally demanding better stuff that is more affordable and accessible, and Hello has begun to make this dream into a reality.   What you'll get out of tuning in: What is different about Hello How to make products more widely available What you can do better as an entrepreneur   Links Mentioned in the Episode: Craig Dubitsky's website Body Thrive Book  The Surprising Power of Liberating Structures Book     Show Highlights: 1:40 At Hello, the goal is to make their products available for everyone. Craig not only wants these products to be natural but he also wants them to be truly effective for consumers. 6:35 - As an entrepreneur, having a good product with results that were easily proven and honest ingredients really aided in getting Hello products into common retailers. These retailers, just like any consumer, want better stuff to offer! 17:00 - When it comes to the fluoride debate, Hello chose not to a pick a side. They offer cavity-fighting fluoride and fluoride-free products so that they can support the consumer’s right to choose what they use. 32:05 - “Green” products used to mean to people that things that were natural, but that their efficacy was in question, and that the price point was prohibitive. With the growth in technological and chemical development, the ability to make natural products easier is leading to decreasing the price of natural “green” products. 34:10 - People these are day are actually interested in looking at the ingredients in their toothpaste products - and Hello tells you what each ingredient does. In the past, these were not conversations that we would have been capable of having. 36.33 - Green used to mean making compromises in your products. Now, entrepreneurs have helped bridge the gap by making “hybrid” options where people can have the best of both worlds. These options are becoming more accessible and more reliable for everyone.   Your Favorite Quotes: “I wanted to make products for the 100%, not the 1%.” - Craig Dubitsky “The dentist is going to drill, fill and bill you.” - Craig Dubitsky “There’s better stuff to put in bodies, your body matters.” - Cate Stillman “It’s not just save yourself, save the world, its have more fun.” - Cate Stillman “Whole body health and oral health are inextricably linked.” - Craig Dubitsky “And if you love what you’re doing, you've already won.” - Craig Dubitsky   Guest BIO: Jello’s friendly founder, Craig, is obsessed with design, checked shirts, transformational brands, and making stuff that elevates the every day. If you’ve read something from us that made you smile, there’s a pretty good chance Craig wrote it. That last sentence wasn’t very funny, so maybe he didn’t write it. Craig started hello because he was tired of oral care brands that preyed on fear and shame, that were filled with unfriendly ingredients, that tasted yucky, and because he thought crinkly toothpaste tubes were fugly af. The range recently received two of the most prestigious and highly recognized design awards in the world, the Good Design Award and the Red Dot Award, and achieved Leaping Bunny status, the highest certification of friendliness with respect to animal testing. In addition, hello was named to Inc. Magazine’s annual Most Audacious list as one of The 25 Companies That Are Changing the World. He was an early investor and board member in Method, the co-founder and creative lead at eos, Dubitsky was named one of Brand Packaging Magazine’s 2014 Brand Innovators, and to The Internationalist 100 as one of Most Inspirational Marketers in the World. In January of 2015, Advertising Age named him to The Creativity 50, their annual list of the most influential and innovative creative thinkers. Craig’s ongoing involvement with revolutionary consumer packaged goods spans category lines: strategizing with green home care brand Seventh Generation on innovation and design, serving as CMO of Popcorn, Indiana, one of the fastest growing salty snacks brands in the US, and advising OTC brand Help Remedies from his role on its Board of Directors. He’s an Entrepreneur in Residence at Babson, and a founding advisory board member at the University of Rochester’s Ain Center for Entrepreneurship at the Simon School of Business. Skype him now, he’s psyched to say hello, and to show you one of his plaid shirts or play guitar for you (have your earplugs ready). Connect with Craig Dubitsky on his Linkedin, Facebook  and  Hello Products Website. 

In this episode I chat with Ted Rubin a leading Social Marketing Strategist, Speaker, CMO of Brand Innovators, & Co-Founder of Prevailing Path. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR.Ted has a deep online background beginning in 1997 working with best selling author, entrepreneur and agent of change Seth Godin at Yoyodyne, which was acquired in Q4 1998 by Yahoo! Ted chats about his time at Yoyodyne & what it was like working with Seth Godin. Ted talks about the importance of relationships and shares real life examples of how they can be developed, nurtured and the value which they can bring. We chat about the importance of 'being nice to people' a value concept which Ted feels is so important and often forgotten. Ted also shares this thoughts on what brands especially those in retail need to think about and shares simple and effective tips for small businesses when it comes to engaging with customers. Finally he finishes off with this top 3 tips for ALL Businesses:1:Become responsive 2: Build your own community3: Empower Employees

Interview with: Jennifer DiMotta Founder of DiMotta Consulting Bio: For over 20 years, Jennifer DiMotta, founder of DiMotta Consulting LLC, has lead successful aggressive growth strategies for several direct to consumer brands and retailers with a proven and highly sought after method coined “The DiMotta Method” (TDM). The DiMotta Method has been proven in a variety of industries and company sizes to foster and sustain triple-digit profit growth. In her fast-growing consulting firm, Jennifer educates her clients on how to employ The DiMotta Method in their organization. TDM is about an unrelenting alignment of (1) building a financial foundation (structure) (2) designing expert-driven strategies and (3) empowering top talent. After a highly successful career, Jennifer desires going beyond her current clientele and reach as many businesses as possible. Jennifer believes the eCommerce landscape is at a critical impasse and must forward-focus on diversification beyond the eCommerce giants (ie Amazon, Walmart). The imbalanced economy online drives the DiMotta Consulting firm to passionately expand their reach in the education of The DiMotta Method and empower direct to consumer brands to power up their growth strategy. While The DiMotta Method brims with novel ideas on aggressively growing e-commerce and digital marketing success, its core is a straightforward, strategic-planning approach that ensures business, financial and cultural strength. It includes innovative approaches on how to improve the links between the P&L, Business Vision and Top Talent, and can be applied to any phase of business growth. The Strength component of The DiMotta Method is particularly special to Jennifer as she has personally mentored and coached several women, particularly those who struggle with confidence and courage in the workplace. As Jennifer recognized the lack of confidence in women as well as a lack of resources to develop, she developed a coaching method she calls Six Steps to Coach Yourself To Leadership Excellence where she helps women take ownership of their career development and has proven her methods on herself as well as her executive clients. Jennifer presents her Six Steps to Coaching Yourself to Leadership Excellence at several conferences and was awarded the 2014 Colorado’s “Most Powerful/Influential Woman” Award and “Top 100 Women to Watch” by Brand Innovators. Jennifer also mentors women at The Wharton School in Pennsylvania and gives time to other women seeking mentorship from other universities. She also currently takes on clients looking for guidance and coaching in their careers. Links: DiMotta Consulting DiMotta Consulting Twitter DiMotta Consulting LinkedIn Sponsored by: Spark Shipping – Dropshipping Automation 

Episode 88 Ted Rubin is my guest today. He is a First Class Father who is on a relentless journey to stay active in the lives of his two daughters after a nightmare divorce put a strain on their relationship. Ted is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, Acting CMO of Brand Innovators and Co-Founder of Prevailing Path. Please enjoy today’s podcast. Here is how you can Connect with and learn more about Ted Rubin: https://www.facebook.com/tedrubin/videos/10153898067108401/ http://tedrubin.com/ https://tedrubin.com/being-a-father-transcends-how-we-feel-moment-to-moment/ https://tedrubin.com/so-what-is-noletup/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/alec-lace/support

Ted Rubin is a leading Social Marketing Strategist, Speaker, CMO of Brand Innovators, & Co-Founder of Prevailing Path. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter and one of the most interesting according to Say Media, #13 on Forbes Top SocMedia Power Influencers, & number #2 on the Leadtail list of Top People Most Mentioned by digital marketers.

Ted Rubin is a leading Social Marketing Strategist, Speaker, CMO of Brand Innovators, & Co-Founder of Prevailing Path. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter and one of the most interesting according to Say Media, #13 on Forbes Top SocMedia Power Influencers, & number #2 on the Leadtail list of Top People Most Mentioned by digital marketers.

I love "No Let Up!"  This episode does not lack energy--nor does any place or room with Ted Rubin in it! Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Acting CMO of Brand Innovators, and Co-Founder of the recently launched Prevailing Path. In March 2009 he started using and evangelizing the term ROR, Return on Relationship™, hashtag #RonR…. a concept he believes is the cornerstone for building an engaged multi-million member database and community, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, the one he built for OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011, and for Collective Bias (whose Advisory Board he joined in January 2011) where Ted became Chief Social Marketing Officer, and a partner, May 1st 2011… a company he worked closely with since it was founded by John Andrews who Ted met through the blogging community when he was leading Emerging Media at Walmart. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remained a principal shareholder until the November 2016 acquisition by Inmar. In the words of Collective Bias Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” With e.l.f. Cosmetics from 2008-2010, OpenSky from 2010-2011 and Collective Bias, Ted has become known for his active use of Twitter where he has in excess of 100,000,000 followers throughout his network, and grew 100,000+ followers for e.l.f. Twitter handles in 2009, over 200,000 for OpenSky in 2010, and well in excess of 2MM for Collective Bias and growing every day… all with deep engagement and interaction. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy… It’s All About Relationships! Return on Relationship, ROR, #RonR, is the basis of his philosophy… It’s All About Relationships! Ted’s book, Return on Relationship, was released January 2013, How To Look People in the Eye Digitally was released January 2015 and The Age of Influence… Selling to the Digitally Connected Customer was just released. At e.l.f., Ted’s responsibilities included communicating with and building e.l.f.’s client base (membership increased from 600k to in excess of 2.4MM during his tenure), leveraging brand equity through strategic marketing programs (with many major brands and publishers), and creating/developing/managing a major thrust into social media initiatives and partnerships and building the most highly respected social media presence in the cosmetics industry. In addition, the merging of traditional PR and the ability of social media to create/spread PR opportunities was leveraged to full effect under his tenure… a first for many companies and something which many are yet to understand. Ted believes the key to continued success for any brand/retailer/etailer is identifying with the customer. Ted is quick to point out “listening is finally getting the respect it deserves through Social Media… listen and adjust your message to make it relevant to your consumer. Brand loyalty declines due to lack of relevance… a direct result of not listening.” “Number one is always try to understand who your customer is and pay attention.” Your Brand/Business is what you do; your Reputation is what people Remember and Share. Ted has a deep online background beginning in 1997 working with best selling author, entrepreneur and agent of change Seth Godin at Yoyodyne, which was acquired in Q4 1998 by Yahoo! Ted served as a Social Marketing and Engagement Advisor to Big Fuel Communications until they were acquired in March 2011 by Publicis Groupe, and is on the Advisory Boards of Aptaris, Brand Innovators, Crowdsourcing Week, Dynamic Signal, GoodXChange, OpenSky, and SheSpeaks. A native New Yorker, Ted holds a Bachelor of Science in Business and Economics from Cornell University. He is divorced, has two daughters in college, and lives in Pompano Beach, FL. Follow Ted on Social: Facebook: https://www.facebook.com/tedrubin  Twitter: http://twitter.com/@tedrubin  Insta: http://instagram.com/tedrubin  Pinterest: http://pinterest.com/tedrubin You Tube: http://www.youtube.com/user/tedrubinusa Linked In: https://www.linkedin.com/in/tedrubin     ======================  Request to Join the FREE Meredith Atwood Community & Coaching https://meredith-atwood-coaching.mn.co/ ======================  Buy Meredith’s Books: The Year of No Nonsense https://amzn.to/3su5qWp Triathlon for the Every Woman: https://amzn.to/3nOkjiH =======================   Follow Meredith Atwood & The Podcast on Social: Web: http://www.swimbikemom.com Instagram: http://instagram.com/swimbikemom   =======================  Want to Connect?  Email: same24hourspodcast@gmail.com =======================  Credits: Host & Production: Meredith Atwood Intro: Carl Stover Music Copyright 2017-2020, 2021 All Rights Reserved, Meredith Atwood, LLC

Our guest Ted Rubin and host Dr. Heidi Forbes Öste talk the journey through evolving tech, keeping our humanity and reaching customers. Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Acting CMO of Brand Innovators, and Co-Founder of Prevailing Path. Ted is the most followed CMO on Twitter according to SocialMedia Marketing Magazine; one of the most interesting CMOs on Twitter according to SayMedia, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. Return on Relationship, ROR, #RonR, is the basis of his philosophy... It’s All About Relationships! His book, Return on Relationship was released January 2013, How To Look People in the Eye Digitally was released January 2015, and The Age of Influence... Selling to the Digitally Connected Customer was recently released. Connect with Ted at TedRubin.com or @TedRubin. websites: TedRubin.com, ReturnOnRelationship.com, PrevailingPath.com Facebook Page: facebook.com/tedrubin Twitter ID: twitter.com/tedrubin Instagram: instagram.com/tedrubin Sponsored by GoodIdea Drinks. Good Idea™ – The Swedish Sugar Buster Your best lunch date ever... and one that you can have every day! Available on Amazon.com.

Retraining your brain “We can’t solve problems by using the same kind of thinking we used to create them,” said Albert Einstein. If you’re unhappy with your current condition, retraining your brain is the first step to change. Unlocking your full potential by retraining your brain That little voice in your head — the one saying you can’t, you shouldn’t, they wouldn’t — isn’t doing you any favors. In fact, the limiting beliefs fostered by that annoying little voice are holding you back from unlocking your full potential and getting the life you want. How, then, will retraining your brain change your mindset and your current condition? JR Badian works for NeuroGym, using emerging technologies to help people with creating opportunities for themselves in the areas of finance, health, wealth and personal development. NeuroGym applies scientifically-proven techniques for retraining your brain by expanding your mental and emotional powers to maximize your performance and potential. What JR knows about retraining your brain for success JR has enjoyed a successful career in finance and marketing; prior to joining the team at NeuroGym, he spent five years as VP of Digital Marketing at MasterCard. JR has been named one of Brand Innovators 40 Under 40 (2013) and OUTstanding’s Top 100 LGBT Executives (2016). JR shares his advice on Queer Money about making an impact in your community and how acceptance drives innovation and growth. Listen and learn more about how NeuroGym can help with retraining your brain and overcoming limiting beliefs! Topics covered about retraining your brain JR’s advice around making an impact in your community Focus on others Build ‘persistencies’ Go out of way to help others Simplest things are most profound Start every exchange with something positive (e.g.: smile) How acceptance drives innovation and growth Acceptance leads to diversity Diversity multiplies ideas (innovation) Companies that innovate will grow Starts with acceptance of self Can’t do best work if not yourself Learn from success and failure John Assaraf’s NeuroGym John is well-known success coach, appeared in The Secret Spent years studying retraining your brain, creating a new movement Systematic approach to overcome failures, get more out of life Unlock potential through ‘Innercises’ Change mindset through brain retraining Overcome limiting beliefs The origin of limiting beliefs History, books, school Friends, family Develop thought pattern Beliefs drive behavior, how see world Happens on unconscious level How to overcome limiting beliefs by retraining your brain Implicit beliefs (I can’t…, I don’t deserve…) are programmed May declare otherwise (explicit beliefs) Misalignment of implicit, explicit = chaos The NeuroGym approach to behavior change Evidence-based methods Reprogram subconscious mind ‘Innercises’ that retrain brain Give confidence, edge Don’t get upset, derailed by little things The upcoming BRAIN-A-THON on October 7 for retraining your brain Free, live online event Features best brain experts Overcoming fear of failure Tapping into the subconscious mind Retraining your brain for success The value of surrounding yourself with people that push you Ignites mental growth Raises your game, aspirations Connect with JR NeuroGym Brain-A-Thon Resources 2016 OUTstanding and FT Rankings The Secret John Assaraf John Assaraf on Sean Croxton’s Podcast

Segment 1:Adam Bryant conducts interviews with chief executives for Corner Office, a weekly feature about leadership and management at the New York Times that he started in 2009. Adam is the author of “Quick and Nimble; Lessons from Leading CEOs on How to Create a Culture of Innovation.”  His first book, “The Corner Office: Indispensable and Unexpected Lessons from CEOs on How to Lead and Succeed,” was a New York Times best-seller.Segment 2: Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, Acting CMO of Brand Innovators, and Co-Founder of the recently launched Prevailing Path. Segment 3:Scott Love shows managers how to be the boss nobody will leave. ?With over 20 years of empirical research, he gives managers tactical ideas to lead in a way that increases employee retention, reduces turnover, and attracts high achievers. ?Segment 4:Barry Moltz shares how to get your business unstuck.Segment 5:Josh Meyer is CEO and co-founder of Brickell Men's Products – high performing natural skincare & grooming products for men. Their products are sold in over 25 countries in high end luxury department stores and spas.Sponsored by Nextiva.

In today's episode of The Art of Passive Income, Mark and Scott talk to Ted Rubin from TedRubin.com. Ted is a Leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. He is a guy that says what he thinks and believes that being who you are is key to building a business or a following.  Providing good customer service is vital for any company. Here are a few things you can apply to your own business:  Form a human connection—people do not want to be treated as a number. Be genuine! Be consistent!   Listen in as Ted delves deep into the importance of Return On Relationships and how it will enhance your Return On Investment.   TIPS OF THE WEEK Mark: Learn more about Ted by going to TedRubin.com Scott: PaperWorks.io—An app to easily manage all of your email accounts in one place. It scans your inboxes and downloads your attachments then stores them so they're easy to find. No more searching through multiple email accounts to find what you're looking for.  Ted: A challenge for you— for the next 30 days pick up the phone once a day and call someone you haven't spoken to in awhile. Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Episode 028 - Ted Rubin - Social Marketing Strategist Ted is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in March 2009 started publicly using and evangelizing the term ROR: Return on Relationship™… a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, and the one being built for the new updated OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy… It’s All About Relationships! His book, Return on Relationship, was released in 2013, and How To Look People in the Eye Digitally in 2015. Ian Farrar and Ted Rubin Discuss:- Communities & networks Approach to social Customer service & social media use Employee engagement Personal branding Culture Customer relationships Show Sponsors:- Far North - Sales, Marketing, Technology Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream? Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

I traveled to the Hastings-on-Hudson, NY, offices of Marketing Guru/Blogger/Author Seth Godin to discuss a plethora of topics… the definition of leadership, American exceptionalism, how he knows whether his speeches are successful, how to improve the US school system, how to avoid the “race to the bottom,” how overrated degrees can be, whether you should have a backup plan, the differences between freelancing and entrepreneurship, his latest success (Squidoo), why you should give away as much as possible, what he’s really good at, whether I should hire joke writers, kicking it with Malcolm Gladwell, and the best darned answer to my Jeopardy! question yet. Brought to you jointly by Funny Indian and Brand Innovators, please enjoy my interview with this genius, and more importantly, kind soul.

Today’s contestant is Ted Rubin. Ted is a leading Social Marketing Strategist, Keynote Speaker, and Acting Chief Marketing Officer of Brand Innovators. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine. He’s  #13 on Forbes Top 50 Social Media Power Influencers. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people.His latest book, How To Look People in the Eye Digitally was released January 2015. Ted's city: Huntington, NY and Pompano Beach, FL Fun fact about Ted: Ted loves wearing unique socks. Check out #TedSockie on Instagram Ted's random trivia Question: Ted is friends with a key player of the “Immaculate Reception,” arguably the most famous play in professional football history.   Ted’s Links Website: www.tedrubin.com and www.ReturnOnRelationship.com Ted on Social Media Facebook: http://facebook.com/tedrubin and http://facebook.com/tedrubinpage LinkedIn: http://www.linkedin.com/in/tedrubin Twitter: http://twitter.com/tedrubin  http://twitter.com/ThisDadWontQuit http://twitter.com/parentng http://twitter.com/Just_Be_Nice Snapchat: @TedRubin Instagram: https://www.instagram.com/tedrubin/ Pinterest: https://www.pinterest.com/tedrubin/ Tumblr: http://weheartsocks.tumblr.com/and http://returnonrelationship.tumblr.com/ Google Plus: https://plus.google.com/+TedRubin Special thanks to Audiobooks.com for providing the prizes for our contestants! Check them out here.  Sign up now and get your first book free!  You can cancel anytime.       Find exclusive content and play an online version of the game at Podcastgameshow.com Connect with me on Twitter and Instagram   Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Ted Rubin had to learn an incredible lesson in unconditional love – both for his kids and for himself. Working through divorce, anger, and pain, any one of us can grow to become more grateful, whole, and equipped to deal with life’s challenges more effectively. Ted is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators. Author of the books, “Return on Relationship” and “How to Look People in the Eye Digitally” “Relationships are like muscle tissue, the more you engage them the stronger and more valuable they become” On this show we talk about building relationships, fatherhood, and defaulting your life to happy. In This Episode, You’ll Discover: There’s no let up in life Build relationships through a point of emotional connection Social has made the ability to connect with people more accessible than ever before Divorce was not the problem, it wasn’t until after the divorce that it become difficult Our nation has a real problem with child alienation after divorce Giving up custodial rights robs you of decisions over daily life How Ted processed the anger he was experiencing The importance of surrounding yourself with great friends The wake up call of deciding not be anger anymore The wake up call of deciding not be anger anymore Default to happy Changing your expectations, especially with your kids Looking for micro, connection moments – more important than milestones Divorced dads don’t travel when it’s their time with their kids Do what you can when you can Why you should stop being angry or jealous Ted’s phone number Links and Resources Mentioned in This Episode: @TedRubin TedRubin@gmail.com 516-270-5511 http://tedrubin.com Ted’s book: Return on Relationship Ted’s book: How to Look People in the Eye Digitally Book referenced: “Stop Walking on Eggshells: Taking Your Life Back When Someone You Care About Has Borderline Personality Disorder” Book referenced: “Mindset: The New Psychology of Success” by Carol Dweck Book referenced: “What You Can When You Can: Healthy Living on Your Terms” by Carla Birnberg  and Roni Noone Thanks for Listening! Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. Also, please leave

On this episode of Getting Goosebumps: The Power of Storytelling, I had the awesome opportunity to share ideas with Leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators, Ted Rubin. As the most followed CMO on Twitter according to Social Media Marketing Magazine and Author of ‘Return on Relationship’ it’s no surprise that he knows exactly how to keep an audience engaged by story-telling. Links and References: - http://tedrubin.com/blog/ - http://www.amazon.com/Return-Relationship-Kathryn-Rose/dp/1622958209 - http://brand-innovators.com/ - http://www.smmmagazine.com/

Ted Rubin, perhaps the most innovative and influential social media strategist in the world joins our show today! Ted is the CMO of Brand Innovators, he’s a leading social media marketer, and he’s a world-renowned keynote speaker. He stops by today to give us his best online business advice and talks about the importance of […] The post Networking For Your Online Business – With Ted Rubin (Episode 22) appeared first on Elite Man Magazine.

The TalentCulture #TChat Show is back live on Wednesday, April 15, 2015, from 7-8 pm ET (4-5 pm PT). Last week we talked about the adoption of social software for workforce collaboration and communication, and this week we're going to talk about how to look people in the eye digitally. Building and sustaining authentic relationships in person or online are no easy tasks. It takes an investment of being “present” when you’re talking to someone. This week's guest is a big proponent of "Looking People in the Eye Digitally" (as well as personally). Something we know the TalentCulture #TChat Show community believes in as well. Introductions and ongoing relationships in social platforms require the same personal attention as the human touch and eye contact in a physical relationship. Join TalentCulture #TChat Show co-founders and co-hosts Meghan M. Biro and Kevin W. Grossman as we talk about how to look people in the eye digitally with this week’s guest: Ted Rubin, a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators.  Thank you to all our TalentCulture sponsors and partners: Dice, Jibe, TalentWise, Hootsuite, IBM, CareerBuilder, PeopleFluent, Jobvite, Predictive Analytics World for Workforce and HRmarketer Insight. Plus, we're big CandE supporters!

Minter Dialogue Episode #131 — This interview is with Ted Rubin, social marketing strategist, speaker and author of the book Return on Relationship. Ted has a vast array of operational experience, including being the CMO of elf Cosmetics and Chief Social Media Officer at Opensky and Collective Bias. Being the most followed CMO on Twitter, Ted certainly walks the talk. In the podcast, we discuss the notion of building relationships in the different spaces (B2B, B2C…), how to scale social and garner employee engagement and participation, as well as improving blogger outreach and influencer marketing. Lots to chew on. Enjoy the show. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)