Podcast appearances and mentions of ted rubin

In this episode of Daily Influence, Gregg-Brooke Koleno sits down with Ted Rubin, thought leader, speaker, and author, to explore the profound impact of relationships on both personal and professional success. Ted shares his philosophy of Return on Relationship—emphasizing the value of authenticity, trust, and connection in building lasting influence.From life lessons instilled by his father to the unexpected opportunities that have shaped his career, Ted offers invaluable insights on fostering meaningful relationships in today's digital age. He shares real-world stories of how small, intentional actions—whether a simple introduction, a thoughtful follow-up, or a genuine investment in others—can lead to powerful ripple effects.If you've ever struggled with networking, making connections, or building a strong personal brand, this conversation is packed with actionable wisdom. Ted's advice on engagement, community-building, and showing up for others will leave you inspired to nurture your own relationships with intention.LinkedIn.com/in/tedrubinFacebook.com/tedrubinTedrubin.comReturnOnRelationship.comTune in and learn how to start your own ripple effect of positivity and influence!

Think about it—when a customer walks into your showroom or calls your dealership, your team jumps into action. So why is chat any different? It shouldn't be. In this episode, I sit down with Ted Rubin, CEO of ActivEngage, to talk about the power of real, human conversation in the digital sales process. We break down why dealership live messaging is more than just answering questions—it's a low-funnel opportunity to build trust, create a great experience, and ultimately, get more customers in the door. We talk about: ✅ What actually works in live messaging (hint: ditch the templates) ✅ Why customers feel safer engaging in live convo before committing to a dealership ✅ How the right messaging strategy increases appointment set rates & sales ✅ Where digital retailing fits into these conversations Live messaging isn't just a feature—it's an essential part of a modern sales process. When done right, it creates real engagement, builds relationships, and turns website visitors into buyers. Listen in to learn how top-performing dealers are using live messaging to drive business, build their brand, and make it easier for customers to say yes! Ted Rubin, ActivEngage  - ted.rubin@activengage.com | ActivEngage.com  Dealer Talk with Jen Suzuki Podcast |

Many audiologists struggle to create meaningful connections, often leaving patients feeling like just another number in a busy schedule. Having experienced impersonal care, Ted Rubin found it refreshing when his new doctor took the time to listen, making him feel truly valued. This reinforced his Return on Relationship (ROR) concept, underscoring the value of nurturing long-term relationships. In this episode, Ted offers strategies for audiologists to effectively engage with patients on social media and enhance patient satisfaction and loyalty through stellar personalized care. Ted Rubin is a leading social marketing strategist, author, and speaker. He is known for his enthusiastic approach to social media and his mantra "Return on Relationship" (ROR).  In this episode, Kevin and Ted will discuss: - Why ROR beats ROI every time   - The art of authentic patient connections   - How to transform the patient experience  - Social media tips for practice growth - Digital marketing trends for audiologists - Relationship-driven marketing that actually works    - How Ted built a brand on zero budget  - Why passion trumps experience in hiring   - How posting real content creates trust - How to humanize your practice with social media   - And other topics… Ted Rubin is a prominent social marketing strategist, international keynote speaker, and business advisor. He is known for coining the term "Return on Relationship" (ROR), a principle he sees as crucial for fostering a highly engaged community and loyal customer base. Ted has worked with major brands such as e.l.f. Cosmetics, where he significantly grew their social media presence and customer engagement. He has authored several books, including Return on Relationship, How To Look People in the Eye Digitally, and The Age of Influence. Ted is highly regarded for his enthusiastic, energetic, and personal approach to building meaningful connections both online and offline. Connect with Ted: Ted's Website: https://tedrubin.com/  Ted's LinkedIn: https://www.linkedin.com/in/tedrubin/  Resources Mentioned: Ted's Books: Return on Relationship: Relationships Are the New Currency: Honor Them, Invest in Them, and Start Measuring Your ROR: https://www.amazon.com/Return-Relationship-Kathryn-Rose/dp/1622958209  How to Look People in the Eye Digitally: https://www.amazon.com/How-Look-People-Eye-Digitally/dp/197687503X  Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin: https://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers/dp/0684856360   How to Win Friends & Influence People by Dale Carnegie: https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034  The Only Thing: If you're an audiologist and want to grow your practice – we've got a FREE, expert guide to help you achieve your goals. It's called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It's the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

On this episode of "The Drive" Las Vegas, Jason Harris and Ted Rubin from ActivEngage delve into how dealers can improve connection with communication technology. From live chat and text messaging to in-person interaction, Jason and Ted discuss enhancing customer interactions with technology and training to better your dealership's retention and customer experience. Ted Rubin: https://www.linkedin.com/in/ted-rubin/ For more info on ActivEngage, visit: https://www.activengage.com/ #automotive #NADA #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions Digital Dealership Solutions: https://strategywithjason.com/digital-dealership-solutions/ Strategy With Jason: https://strategywithjason.com Bell2Bell: https://bell2bell.ca Listen To The Strategy With Jason Podcast: Apple Podcast: https://apple.co/3IwlT3v Spotify: https://spoti.fi/3fT8V3H Soundcloud: https://bit.ly/347rnDb Jason Harris Twitter: twitter.com/StratWJason Instagram: www.instagram.com/strategywithjason/ Facebook: www.facebook.com/StrategyWithJason LinkedIn: www.linkedin.com/in/strategywithjason/ Website: www.strategywithjason.com

Ted Rubin is a social marketing strategist, international speaker, business advisor, and author. Known for his ability to make personal connections with people, Ted coined the term Return on Relationship™ (ROR) — proposing authentic relationships create value for both parties. His book, Return on Relationship, is based on this premise and presents practical, real-world ideas to help businesses maximize their potential using community-focused internet resources.  Ted is also a strategic advisor, investor, and board member for multiple entities in various industries, including Evergreen Trading, The Coupon Bureau, Impactica, Spaceback, and SheSpeaks Inc. In this episode… eCommerce brands are quickly losing customer interest due to impersonal marketing strategies. With numerous companies selling similar products and services, novel approaches are sparse, making it challenging to distinguish between competitors. Amidst competing brands, how can you personalize your marketing efforts to entice and retain customers?   Mass emails are a leading marketing strategy for many brands because of their convenience. Lack of personalization, however, does little to convince a consumer they are valued. Ted Rubin implores brand marketers to invest in strategies that cultivate a mutually beneficial relationship. Gathering intel on customer preferences and prioritizing their worth will garner appreciation and loyalty — improving a business' reputation. On this episode of the Up Arrow Podcast, William Harris welcomes Ted Rubin, strategic relationship advisor, to discuss how e-commerce enterprises can boost their brand and reputation by valuing return on relationships. Ted's marketing career provides perspective on maintaining a social media presence and strategies for personalizing the customer experience. He also urges e-commerce businesses to reevaluate the efficacy of their email marketing habits and shift to an omnipresent marketing mindset.

On this episode of Authentically Successful, host Carol Schultz sits down with guest Ted Rubin, a highly successful CEO in the automotive tech industry. They discuss topics such as the importance of evolving conversations, messaging solutions, and how to succeed in the automotive industry. Ted's company, ActivEngage, aims to help automotive companies sell and service more cars through an improved customer journey. It ultimately serves manufacturers, dealers, and aggregator sites, so it's crucial for employees to help both parties and not focus solely on the end customer. You'll hear how ActivEngage became profitable in its first year. This technology is significant in facilitating effective and secure enterprise solutions for its customers, including at large organizations like General Motors, AutoNation, and Auto Trader, Ted says. His career progression through the automotive industry brought him a diversity of skills from working in operations, sales, technology, analytics, and M&A. Tune in to learn about the challenges and benefits of working in the tech and automotive industries, as well as how to prioritize employee engagement and create meaningful connections with both clients and customers. BIOTed Rubin saw a need for improving customer communication in the dealership industry, which was hindered by time and consistency issues. He recognized that dealerships are massive entities, making it hard for customers to reach out to them. To solve this, he wanted to improve the interaction between customers and dealerships to make it more effective. Throughout his career, Ted has been a pioneer in redefining many aspects of the marketing industry.Learn more about Ted Rubin and ActivEngage.You can find more information on all our episodes at Vertical Elevation, and you can find Carol on LinkedIn, Twitter, and YouTube.

The most amazing connections come from some of the least expected opportunities we experience in life. Just like the unlikely heroes we read about in stories and mythology, the impossible becomes possible.  Such was the random comment I made one day to my friend Ted Rubin (Season 8, Episode 5), as he shared some of his musings about a ski vacation he was having with a friend he met by chance some thirty years earlier on Instagram. These two friends were clearly having a blast and I was enjoying the snippets of check-ins being posted by Ted about their ski trip together. One of these posts caught my attention, specifically when Ted recorded a video coming down into the lodge to find his friend. He said something like, "There's Ben, snuggled away in the corner, thinking and writing again."  There was something about the intensity of his friend sitting there in the corner in that video that really caught my attention. It was as if he spoke to me at that moment. So, of course, I asked what he was writing to which Ted replied, "Who knows but with Ben, it's sure to be interesting. You'd like Ben, he's a deep thinker." Ted was right. I not only like Ben Dennis, but I have become fascinated with how this man thinks, tells a story and looks at the world and his place in it. He has a calming, almost meditative spirit about him that washes over you. I found myself wishing our conversation could go on forever because he just has a way that inspires me. I know if you listen to this whole podcast, he will do the same for you as well. A little more about Ben: Ben is a mythologist and writer cultivating an ongoing life-long love of story, myth, and psychology. He is passionately involved in ritual, rites of passage, psychodrama, and storytelling. His mythic interests include Greek mythology, Native American story, European Fairy tales, and Hindu epic literature. He has a wide variety of experience having worked in diverse fields such as commercial fishing, construction, and Investment Banking, and a veteran of the U. S. Air Force. Ben is a retired 28-year veteran Fire Fighter in Seattle where he served as a member of the Critical Incident Stress Management (CISM) team. Ben has been adjunct faculty at Antioch University Seattle and holds his PhD in Mythological Studies with an Emphasis in Depth Psychology from Pacifica Graduate Institute. Ben has participated in and led a variety of workshops and conferences. He has assisted and taught at the Minnesota Men's Conference as a featured Storyteller since 2013. He has also been a featured storyteller and teacher with Veteran's groups dedicated to addressing “the emotional, moral, and spiritual wounds of veterans, their families and communities.” Over the past 20-years Ben has facilitated rites of passage events for young men, mentored in the workplace and in his community, and offers storytelling and drum making classes. “With a life-long fascination in literature, myth, and story I recognize that teaching is a vital part of individual growth, community support, resiliency, and understanding the community we live in. I believe it is crucial to engage the imagination in startling and fresh ways. We each have survived and thrived countless generations through oral tradition, self-reliance, dedication to community, and the archetypal desire to share what we have learned with future generations. My intention is to learn and teach in whatever way I am able.”   

Long before we know of social media presence and strategies, my guest this coming Monday is the definition of a TRUE G.O.A.T! Please join us for an exciting discussion on   Marketing with Russ…aka #RussSelfie, Episode 310 15th May, Monday, 8am PDT Featuring Ted Rubin   Ted is a Leading Social Marketing Strategist, International Keynote Speaker, Business Advisor and… Author, Connector, Provocateur. With a deep online background and working with Seth Godin, Ted has built award winning social media presence and social commerce strategy for several brands. He has been listed as #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. For Ted, Return on Relationship is the basis of hi philosophy – it's all about Relationships!   Connect with Ted: LinkedIn: linkedin.com/in/tedrubin Websites: tedrubin.com ; returnonrelationship.com Email:  tedrubin@gmail.com   Connect with Russ:Website: www.russhedge.comOr schedule on calendar: www.russhedge.com/contact     #relationship #ROR #retail #community #connection #marketing #inspiration #InspirationSpecialist

You would be hard-pressed to find a nicer, more passionate guy than Ted Rubin! I have been a fan of his for many years and I am absolutely honored he agreed to be on the show. He is truly one of the good guys and I am so grateful to get to know him just a little bit better. He's fascinating! A little more about Ted: Ted is a leading Social Marketing Strategist, International Keynote Speaker, Business Advisor, and… Author, Connector, Provocateur. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR… a concept he believes is the cornerstone for building an engaged multi-million member database and engaged community, many of whom are vocal advocates for the brand. In the words of Collective Bias Founder John Andrews… “Ted, you were the vision, heartbeat, and soul of Collective Bias, thank you for building a great company. From innovations like CB socially to the amazing relationships, you built with the blogger community, clients, and employees, you drove the epic growth. You will be missed!” Advisory Boards, past and present… Aptaris, Big Fuel, Blue Calypso, Brand Innovators, Collective Bias, Crowdsourcing Week, Dynamic Signal, Evergreen Trading, GoodXChange, Impactica, OpenSky, Photofy, SheSpeaks, Spaceback, The Coupon Bureau, TapTank, and Zuberance. Many people in the social media world know Ted Rubin for his enthusiastic, energetic & undeniably personal connection to people. He has been listed as #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers… and most recently to the leadersHum Global Power list of the Top 200 Biggest Voices in Leadership for 2022. Return on Relationship, ROR, #RonR is the basis of his philosophy… It's All About Relationships! His books are as follows: Return on Relationship 2013, How to Look People in the Eye Digitally 2015, The Age of Influence 2017, and 2022 released Retail Relevancy, written along with business partner and Retail Thought Leader John Andrews. Learn more about Ted at TedRubin.com, ReturnOnRelationship.com, @TedRubin, and LinkedIn.com/in/TedRubin.

In the Marketing Studio this week, Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester, guide us through the what, why and how of defining an Ideal Customer Profile (ICP). Ian then goes backstage with Brandi Johnson, CEO of The Coupon Bureau. A fascinating non-profit tech platform that connects manufacturers, retailers, and consumers with the new Universal Digital Coupon. As you'll hear, we get a startup CEO's perspective on marketing, as Brandi has previously successfully led tech startups after running her agency. An enjoyable conversation about her company, marketing with coupons, her career, what a startup CEO expects from her marketing team and the wonderful Ted Rubin, a friend of Rockstar CMO who introduced Brandi to the podcast. (Thank you, Ted!). Finally, in the Rockstar CMO virtual bar, Ian joins Robert Rose, Chief Troublemaker at The Content Advisory, who is sheltering from a rare dark and stormy Californian snowstorm to chat about A.I. generated content and how maybe it would be better to learn one human trait, being forgetful! Enjoy! The Links The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Brandi Johnson, on LinkedIn and Twitter Robert Rose on LinkedIn and his website As mentioned in this week's episode: Jeff's article on The Rockstar CMO blog - Tune into Your Ideal Customer Profile Templates for ICP modelling on the Hubspot Blog ICP tutorial by TK Kader on YouTube The Coupon Bureau Ted Rubin, his website, his first appearance on Rockstar CMO and his articles Robert's post on LinkedIn about the $100m comma Robert's Newsletter on LinkedIn Robert chatting to Marketing AI expert Paul Roetzer on This Old Marketing Rockstar CMO: The Beat Newsletter Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a creative commons license We'll be right back by Stienski & Mass Media – on YouTube On Top of the World by Imagien Dragons on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Minter Dialogue with John Andrews John Andrews is a career shopper marketer, entrepreneur and intrapreneur having worked for the likes of Newell Rubbermaid, Hanes and, on the retail side, Walmart where he built Walmart Elevenmoms. He has also founded and exited several startups. He is coauthor along with Ted Rubin of Retail Relevancy: How Brands and Retailers will Connect in a Post-Physical World. In this interview, we discuss John's career, the future of retail, who holds the power between brands and retailers, whether brands should own their channel (à la Nike and Apple), and solving some of the biggest retail challenges looming. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.

Anton Shulke talks with Jason Barnard about looking back on the groovy years and looking forward to the years ahead. Anton Shulke (The Livestream Guy) is a livestream production manager. Since 2015 he has been working on live events, webinars and podcasts for major players in the SEO industry like Semrush, Duda and smaller companies like Kalicube. As of 2020, he has worked as production manager on over 100 episodes of the Kalicube Tuesdays series of livestream events. Anton's role as production manager includes booking guests, organising the show, technical testing, and running each episode. Guests have included Carrie Rose, Nik Ranger, Andrea Volpini, Dave Davies, David Bain, Bill Slawsky, Danny Goodwin, Erin Sparks, Mads Singers, Rebecca Berbel, Koray Tuğberk GÜBÜR, Kevin Indig, Cindy Krum, Barry Schwartz, Tim Soulo, James Mulvany, Dr Ai Addyson Zhang, Bengu Atamer,David Avrin and Neal Schaffer, Patrick M Powers, Ryan Foland, Matthew Tenney, Ted Rubin, Rand Fishkin, Olsia Korobka, Teodora Petkova, Russ Jeffery, Gennaro Cuofano, Simon Cox, Matt Artz and Emilija Gjorgjevska.  Many viewers and listeners of Kalicube Tuesdays may have wondered how the show got its name. Tuesdays because it's something to get excited about every Tuesday, but what about Kalicube? Jason Barnard (The Brand SERP Guy) finally reveals all! Woohoo! With intelligent, interesting and fun conversations, Kalicube Tuesdays has been a staple in the digital marketing podcast universe for three years. This incredible chat is a retrospective of the one hundred and fifteen episodes, and with Anton Shulke (The Livestream Guy) now on screen, it was like reliving every moment. This episode also includes some of Jason's rebranding tips and dominating Brand SERP nuggets. And while Kalicube Tuesdays looks back on its groovy years, it also looks forward to more and more to come. What you'll learn from Anton Shulke 00:00 Anton Shulke and Jason Barnard00:48 100th Episode with Carrie Rose01:42 Anton Shulke's Brand SERP02:10 Kalicube Tuesdays' Brand SERP02:42 Video of the Monthly Roundtable with Nik Ranger and Andrea Volpini on Anton's Brand SERP03:09 News About Anton Shulke04:48 The Mystery Behind Kalicube's Name and Logo Revealed07:36 How Does a Unique Brand Name Affect Brand SERP Dominance09:30 Is Rebranding an Option for a Common Brand Name to Dominate the SERP?09:43 Dave Davies Rebranded Using Kalicube Pro09:58 Rebranding: Small and Large Company10:14 Rebranding Vs Becoming the Dominant Entity11:23 A Look Back at Some of Kalicube Tuesdays' Grooviest Guests12:08 Remembering Bill Slawski13:10 David Bain's Funnel Marketing Explanation13:15 SERP Chats with Dave Davies13:24 Danny Goodwin's Opportunity for Jason Barnard to Write for Search Engine Journal13:28 Hanging Out with Erin Sparks13:37 Explaining Nik Ranger's Presentation to Audio Listeners14:06 Mads Singers: How to Run a Business14:24 The Brilliant Rebecca Berbel and Koray Tuğberk GÜBÜR 14:37 The Amazing Kevin Indig and the Delightful Cindy Krum14:44 Making Barry Schwartz Laugh14:58 Tim Soulo's Insightful Episode15:24 Kalicube Tuesdays Season 115:33 First Ever Kalicube Tuesdays' Episode with James Mulvany16:22 Season 1 Guests Outside SEO: Dr Ai Addyson Zhang, Bengu Atamer, David Avrin and Neal Schaffer16:28 More Non SEO Guests: Patrick M Powers, Ryan Foland, Matthew Tenney, Ted Rubin, and Rand Fishkin17:42 Barnaby Wynter's Bucket Theory of Funnels18:42 Kalicube Tuesdays Season 221:52 Olesia Korobka's Image SEO Episode22:10 Teodora Petkova's Ideas on Semantics and Semantic Web22:10 Teodora Petkova's Ideas on Semantics and Semantic Web22:28 Russ Jeffery from Duda22:31 Kalicube Tuesdays' First Passing the Baton: Gennaro Cuofano to Simon Cox23:57 Kalicube Tuesdays Season 324:07 Monthly Roundtable Specials with WordLift24:38 Monthly Roundtable with Matt Artz and Emilija Gjorgjevska26:11 Audio and Video Experience on Kalicube Tuesdays This episode was recorded live on video August 16th 2022

Anton Shulke talks with Jason Barnard about looking back on the groovy years and looking forward to the years ahead. Anton Shulke (The Livestream Guy) is a livestream production manager. Since 2015 he has been working on live events, webinars and podcasts for major players in the SEO industry like Semrush, Duda and smaller companies like Kalicube. As of 2020, he has worked as production manager on over 100 episodes of the Kalicube Tuesdays series of livestream events. Anton's role as production manager includes booking guests, organising the show, technical testing, and running each episode. Guests have included Carrie Rose, Nik Ranger, Andrea Volpini, Dave Davies, David Bain, Bill Slawsky, Danny Goodwin, Erin Sparks, Mads Singers, Rebecca Berbel, Koray Tuğberk GÜBÜR, Kevin Indig, Cindy Krum, Barry Schwartz, Tim Soulo, James Mulvany, Dr Ai Addyson Zhang, Bengu Atamer,David Avrin and Neal Schaffer, Patrick M Powers, Ryan Foland, Matthew Tenney, Ted Rubin, Rand Fishkin, Olsia Korobka, Teodora Petkova, Russ Jeffery, Gennaro Cuofano, Simon Cox, Matt Artz and Emilija Gjorgjevska.  Many viewers and listeners of Kalicube Tuesdays may have wondered how the show got its name. Tuesdays because it's something to get excited about every Tuesday, but what about Kalicube? Jason Barnard (The Brand SERP Guy) finally reveals all! Woohoo! With intelligent, interesting and fun conversations, Kalicube Tuesdays has been a staple in the digital marketing podcast universe for three years. This incredible chat is a retrospective of the one hundred and fifteen episodes, and with Anton Shulke (The Livestream Guy) now on screen, it was like reliving every moment. This episode also includes some of Jason's rebranding tips and dominating Brand SERP nuggets. And while Kalicube Tuesdays looks back on its groovy years, it also looks forward to more and more to come. What you'll learn from Anton Shulke 00:00 Anton Shulke and Jason Barnard00:48 100th Episode with Carrie Rose01:42 Anton Shulke's Brand SERP02:10 Kalicube Tuesdays' Brand SERP02:42 Video of the Monthly Roundtable with Nik Ranger and Andrea Volpini on Anton's Brand SERP03:09 News About Anton Shulke04:48 The Mystery Behind Kalicube's Name and Logo Revealed07:36 How Does a Unique Brand Name Affect Brand SERP Dominance09:30 Is Rebranding an Option for a Common Brand Name to Dominate the SERP?09:43 Dave Davies Rebranded Using Kalicube Pro09:58 Rebranding: Small and Large Company10:14 Rebranding Vs Becoming the Dominant Entity11:23 A Look Back at Some of Kalicube Tuesdays' Grooviest Guests12:08 Remembering Bill Slawski13:10 David Bain's Funnel Marketing Explanation13:15 SERP Chats with Dave Davies13:24 Danny Goodwin's Opportunity for Jason Barnard to Write for Search Engine Journal13:28 Hanging Out with Erin Sparks13:37 Explaining Nik Ranger's Presentation to Audio Listeners14:06 Mads Singers: How to Run a Business14:24 The Brilliant Rebecca Berbel and Koray Tuğberk GÜBÜR 14:37 The Amazing Kevin Indig and the Delightful Cindy Krum14:44 Making Barry Schwartz Laugh14:58 Tim Soulo's Insightful Episode15:24 Kalicube Tuesdays Season 115:33 First Ever Kalicube Tuesdays' Episode with James Mulvany16:22 Season 1 Guests Outside SEO: Dr Ai Addyson Zhang, Bengu Atamer, David Avrin and Neal Schaffer16:28 More Non SEO Guests: Patrick M Powers, Ryan Foland, Matthew Tenney, Ted Rubin, and Rand Fishkin17:42 Barnaby Wynter's Bucket Theory of Funnels18:42 Kalicube Tuesdays Season 221:52 Olesia Korobka's Image SEO Episode22:10 Teodora Petkova's Ideas on Semantics and Semantic Web22:10 Teodora Petkova's Ideas on Semantics and Semantic Web22:28 Russ Jeffery from Duda22:31 Kalicube Tuesdays' First Passing the Baton: Gennaro Cuofano to Simon Cox23:57 Kalicube Tuesdays Season 324:07 Monthly Roundtable Specials with WordLift24:38 Monthly Roundtable with Matt Artz and Emilija Gjorgjevska26:11 Audio and Video Experience on Kalicube Tuesdays This episode was recorded live on video August 16th 2022

Anton Shulke talks with Jason Barnard about looking back on the groovy years and looking forward to the years ahead. Anton Shulke (The Livestream Guy) is a livestream production manager. Since 2015 he has been working on live events, webinars and podcasts for major players in the SEO industry like Semrush, Duda and smaller companies like Kalicube. As of 2020, he has worked as production manager on over 100 episodes of the Kalicube Tuesdays series of livestream events. Anton's role as production manager includes booking guests, organising the show, technical testing, and running each episode. Guests have included Carrie Rose, Nik Ranger, Andrea Volpini, Dave Davies, David Bain, Bill Slawsky, Danny Goodwin, Erin Sparks, Mads Singers, Rebecca Berbel, Koray Tuğberk GÜBÜR, Kevin Indig, Cindy Krum, Barry Schwartz, Tim Soulo, James Mulvany, Dr Ai Addyson Zhang, Bengu Atamer,David Avrin and Neal Schaffer, Patrick M Powers, Ryan Foland, Matthew Tenney, Ted Rubin, Rand Fishkin, Olsia Korobka, Teodora Petkova, Russ Jeffery, Gennaro Cuofano, Simon Cox, Matt Artz and Emilija Gjorgjevska.  Many viewers and listeners of Kalicube Tuesdays may have wondered how the show got its name. Tuesdays because it's something to get excited about every Tuesday, but what about Kalicube? Jason Barnard (The Brand SERP Guy) finally reveals all! Woohoo! With intelligent, interesting and fun conversations, Kalicube Tuesdays has been a staple in the digital marketing podcast universe for three years. This incredible chat is a retrospective of the one hundred and fifteen episodes, and with Anton Shulke (The Livestream Guy) now on screen, it was like reliving every moment. This episode also includes some of Jason's rebranding tips and dominating Brand SERP nuggets. And while Kalicube Tuesdays looks back on its groovy years, it also looks forward to more and more to come. What you'll learn from Anton Shulke 00:00 Anton Shulke and Jason Barnard00:48 100th Episode with Carrie Rose01:42 Anton Shulke's Brand SERP02:10 Kalicube Tuesdays' Brand SERP02:42 Video of the Monthly Roundtable with Nik Ranger and Andrea Volpini on Anton's Brand SERP03:09 News About Anton Shulke04:48 The Mystery Behind Kalicube's Name and Logo Revealed07:36 How Does a Unique Brand Name Affect Brand SERP Dominance09:30 Is Rebranding an Option for a Common Brand Name to Dominate the SERP?09:43 Dave Davies Rebranded Using Kalicube Pro09:58 Rebranding: Small and Large Company10:14 Rebranding Vs Becoming the Dominant Entity11:23 A Look Back at Some of Kalicube Tuesdays' Grooviest Guests12:08 Remembering Bill Slawski13:10 David Bain's Funnel Marketing Explanation13:15 SERP Chats with Dave Davies13:24 Danny Goodwin's Opportunity for Jason Barnard to Write for Search Engine Journal13:28 Hanging Out with Erin Sparks13:37 Explaining Nik Ranger's Presentation to Audio Listeners14:06 Mads Singers: How to Run a Business14:24 The Brilliant Rebecca Berbel and Koray Tuğberk GÜBÜR 14:37 The Amazing Kevin Indig and the Delightful Cindy Krum14:44 Making Barry Schwartz Laugh14:58 Tim Soulo's Insightful Episode15:24 Kalicube Tuesdays Season 115:33 First Ever Kalicube Tuesdays' Episode with James Mulvany16:22 Season 1 Guests Outside SEO: Dr Ai Addyson Zhang, Bengu Atamer, David Avrin and Neal Schaffer16:28 More Non SEO Guests: Patrick M Powers, Ryan Foland, Matthew Tenney, Ted Rubin, and Rand Fishkin17:42 Barnaby Wynter's Bucket Theory of Funnels18:42 Kalicube Tuesdays Season 221:52 Olesia Korobka's Image SEO Episode22:10 Teodora Petkova's Ideas on Semantics and Semantic Web22:10 Teodora Petkova's Ideas on Semantics and Semantic Web22:28 Russ Jeffery from Duda22:31 Kalicube Tuesdays' First Passing the Baton: Gennaro Cuofano to Simon Cox23:57 Kalicube Tuesdays Season 324:07 Monthly Roundtable Specials with WordLift24:38 Monthly Roundtable with Matt Artz and Emilija Gjorgjevska26:11 Audio and Video Experience on Kalicube Tuesdays This episode was recorded live on video August 16th 2022

‘'I no longer care about my own individual success because I've realised that the only way I grow and feel satisfaction is if I grow with other people. And it's super important for me to be part of a group that cares about each other's growth rather than their own individual success.'' – Yogesh Soni. Joining Aoife on the podcast this week is Yogesh Soni. Born and raised in India and currently based in Silicon Valley, Yogesh is a tech mastermind who has worked with the world's top tech companies for two decades and has built products that millions have used globally. After soul-searching and experiencing a lack of fulfilment at work and a sense of living for the weekend, Yogesh turned to writing and released his debut book ‘'Digital Belonging''. Through his writing, Yogesh is on a mission to bring the human element into the workplace, focusing on employee well-being. In this episode, Yogesh shares his calling to Europe and his love of Switzerland and takes us on the journey of finding the missing piece from his career. Yogesh also explores the implications of job dissatisfaction and workplace toxicity and shares how to create a culture of belonging in the workplace. Key points throughout the discussion include: - An introduction to Yogesh Soni. - The detrimental impact of loneliness and isolation on our health. - An insight into war within teams and individualistic culture. - The Bell Curve tool for performance management. - Team alignment: the key to building high-performing teams. - Building communities in the workplace. - Yogesh's DIGITAL and TACT framework. - Why autonomy in the workplace matters. - How to create belonging in the workplace. - Workplace misfits: It's okay to walk away. - What Happier at Work means to Yogesh. THE LISTENERS SAY: Do you have any feedback or thoughts on this discussion? If so, please connect with Aoife via the links below and let her know. Aoife would love to hear from you! Resources: Book: Digital Belonging by Yogesh Soni. https://www.amazon.co.uk/Digital-Belonging-Building-Human-Centered-Organizations-ebook/dp/B0B19BD4YX McKinsey report: https://www.mckinsey.com/business-functions/people-and-organizational-performance/our-insights/the-organization-blog/its-not-about-the-office-its-about-belonging Listen back: Ted Rubin on Happier at Work https://happieratwork.ie/happier-at-work-64-business-community-return-on-relationships-with-ted-rubin/ Connect with Yogesh Soni: https://www.yogeshksoni.com/ https://www.linkedin.com/in/yogeshksoni/ Connect with Happier at Work host Aoife O'Brien: https://www.happieratwork.ie https://www.linkedin.com/in/aoifemobrien https://www.twitter.com/HappierAtWorkHQ https://www.instagram.com/happieratwork.ie https://www.facebook.com/groups/happieratworkpodcast

Ted Rubin and John Andrews have been in the retail space for more than they care to mention. The two are great friends and have been helping brands of all sizes get a handle on how to use the digital landscape for their products. Ted is a returning guest of Digital Marketing Dive and this is John's first time. In this episode they talk about their new book Retail Relevancy: How Brands and Retailers will Connect in a Post-Physical World. It was a fun episode. Find Ted and John Online: Ted on LinkedIn: https://www.linkedin.com/in/tedrubin/ Ted on Twitter: https://twitter.com/tedrubin/ Ted on Instagram: https://instagram.com/tedrubin Ted's Website: https://tedrubin.com John on LinkedIn: https://www.linkedin.com/in/katadhin/ John on Twitter: https://twitter.com/katadin/ John's Medium: https://katadhin.medium.com/ If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://goldsteinmedia.com/goldstein-media-podcasts/. Find Olivia at OliviaSisinni.com Find Seth at GoldsteinMedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Ted Rubin and John Andrews have been in the retail space for more than they care to mention. The two are great friends and have been helping brands of all sizes get a handle on how to use the digital landscape for their products. Ted is a returning guest of Digital Marketing Dive and this is John's first time. In this episode they talk about their new book Retail Relevancy: How Brands and Retailers will Connect in a Post-Physical World. It was a fun episode. Find Ted and John Online: Ted on LinkedIn: https://www.linkedin.com/in/tedrubin/ Ted on Twitter: https://twitter.com/tedrubin/ Ted on Instagram: https://instagram.com/tedrubin Ted's Website: https://tedrubin.com John on LinkedIn: https://www.linkedin.com/in/katadhin/ John on Twitter: https://twitter.com/katadin/ John's Medium: https://katadhin.medium.com/ If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://goldsteinmedia.com/goldstein-media-podcasts/. Find Olivia at OliviaSisinni.com Find Seth at GoldsteinMedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Leads To Growth, Chris chats with 2 leading authorities in social marketing and the authors of Retail Relevancy, 'How Brands and Retailers will Connect with Shoppers in a Post-Physical Retail World', Ted Rubin and John Andrews. We discuss how today's buyers' habits are evolving and the brands that are evolving with them are the ones developing relationships and removing friction from their transactions.  This trend is just as important to B2B Sales as it is to retail brand marketing.  Brands that empower their employees to build their own brands through social media create ambassadors and extend their reach and ability to build relationships with their customers.  Each day customers and employees leave brands and employers who take them for granted and still people question the ROI of culture.     For more content like this, Join the National Association of Sales Professionals for Free Today! Click Here

The Metaverse has been on the top of minds and conversations of most people in the marketing space in the last few months. Ever since Mark Zuckerberg and Meta, ne' Facebook, went all-in on VR to inflate stock prices because they had Oculus headsets to sell now, this seemingly new virtual world as a consumer and business reality has produced an explosion. Unfortunately, the explosion as been one of consultants and experts and specialty agencies telling brands and influencers that if they're not in the Metaverse, they're yesterday's news.  Well, slow your roll there, though leader wannabes. The Metaverse is neat, but it's not for everybody or every brand. And there's still a lot of gap closing that needs to happen between consumer engagement there and brands solving the problem of how to drive that engagement.  Last month I dedicated most of my monthly email newsletter to sharing my honest thoughts on the Metaverse and how brands, consumers and influencers can use it. The piece was so well received one of my fellow thinkers in the space, Ted Rubin, used my rant as his email newsletter last week. It was the first newsletter in a long time that earned more than a couple of replies from subscribers, too. More than a dozen people reached out to say how excited they were to read it and how refreshing it was to have a realistic perspective on this new world to chew on.  Today on Winfluence, I'm going to share much of that piece with you. I've put it through the filter of it being used as a podcast script and tried to underline the influencer marketing implications a bit, so it's a little different than the original.   But I'm going to give you my honest opinion of the Metaverse and how we can and should prioritize its use in today's commentary. This episode is sponsored by Tagger, the complete influencer marketing solution. It has recently released a new product feature called Signals, which provides creator listening for its customers. Tagger president and founder Pete Kennedy joins Jason Falls to explain more about Signals. To see it for yourself and get a demo of Tagger, visit jason.online/tagger today. Learn more about your ad choices. Visit megaphone.fm/adchoices

In 2008, before the influencing Earth cooled, John Andrews and Ted Rubin came together over a radical new idea to involve bloggers in marketing campaigns. Their new book, Retail Relevancy, offers strategies based on 14 years of research, common sense, and lessons learned to help brands convert content to commerce. We talk about content marketing's humble beginnings at Collective Bias, the myth of large followings, and how influencers of any size can find their place at the table.

An 80's remix of an episode this week as we lose all control of our guests and keep the party going way past closing time. We kick off by continuing our series on marketing education with our host Ian Truscott and Jeff Clark (former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rockstar CMO) discussing the 3 books that influenced their early marketing career. We hang out with two incredibly experienced, passionate and interesting retail marketers Ted Rubin and John Andrews as they discuss their book: Retail Relevancy: How brands and retailers will connect with shoppers in a post-physical retail world, And we retire to the Rockstar CMO virtual bar to be transported away with a cocktail and a thought about marketing with Robert Rose, Chief Troublemaker at The Content Advisory and we discuss building the marketing plane while you are flying it. Enjoy! The people: Ian Truscott on LinkedIn and Twitter  Jeff Clark on LinkedIn and Twitter Ted Rubin on LinkedIn and Twitter John Andrews on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn The mentions: Retail Relevancy: How brands and retailers will connect with shoppers in a post-physical retail world - Ted Rubin & John Andrews Rockstar CMO Advisors Robert's The Content Advisory Blog The Content Advisory on YouTube Robert's podcast with Joe Pulizzi - This Old Marketing  The books: Ogilvy on Advertising - David Ogilvy  Marketing Myopia - Theodore Levitt Eating the Big Fish - Adam Morgan Tribes - Seth Godin The Ultimate Question 2.0 - Fred Reichheld & Rob Markey Managing Content Marketing - Robert Rose & Joe Pulizzi   The music: Piano Music is by Johnny Easton, shared under a creative commons license Stienski & Mass Media - We'll be right back on YouTube Everyday I Write The Book by Elvis Costello on Spotify   Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Today at 1pm EST, I welcome back Ted Rubin and his co-author John Andrewa to discuss a meaty topic indeed: the future of retail and its relevancy! ••••••••••••••••••••••••••••••••••••••• SUBSCRIBE TODAY: https://bit.ly/JosephJaffe ••••••••••••••••••••••••••••••••••••••• You had me at “personal commerce” and “if our products come to us when we need them, do we still need to go and get them?” All will be revealed today! Is that an unboxing? Have any questions for John, Ted or just want a shoutout on air? You can potentially ask your question live or get a shoutout using $JAFFE coins which you can purchase via my creator coin link: rally.io/creator/JAFFE I've “stealthily” launched my discord server. I'll be slow burn building it in parallel with you. Join at bit.ly/notfamousdiscord I'll also be giving away $JAFFE coins every episode to viewers who tune in live. Purchase an “access” NFT (while stocks last – lol) and by buying this limited-edition art, you'll get an e-book, access to pre-tapings, special shows AND locked channels on my discord server. Find out at nft.rally.io/jaffejuice Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

Ted Rubin and John Andrews are back on Social Geek, and they're kicking off 2022 with a brand-new book called Retail Relevancy. How can retailers connect, or reconnect, with shoppers? Is it too late for those who are behind the curve? And, what brings brand relevance to a shopper? Thanks to Eulerity, Northeast Color, and Exults.    

In this HRchat episode, we talk about building and maintaining relationships. Listen too as we talk about lessons from the world of social media marketing that can be transferred to leadership and HR.Bill's guest is Ted Rubin, a leading Social Marketing Strategist, International Keynote Speaker, Business Advisor, Author, Connector, and Provocateur. In March 2009 Ted started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. His book, Return on Relationship, was released January 2013, How To Look People in the Eye Digitally was released January 2015, and The Age of Influence… Selling to the Digitally Connected Customer was released in May 2017.Ted is currently writing his latest book, along with business partner and Retail Thought Leader John Andrews titled Retail Relevancy. Learn more about Ted at TedRubin.com.We do our best to ensure editorial objectivity. The views and ideas shared by our guests and sponsors are entirely independent of The HR Gazette, HRchat Podcast and Iceni Media Inc.   

This week Ian Truscott thinks about customer relationships and reciprocity. He shares the example of his friend Demie  Loizou, founder of performance marketing agency This Is Digital and quotes Ted Rubin and his return on relationships mantra:"Relationships are like muscle tissue; the more they are engaged, the stronger and more valuable they become".Our guest this week is Rebecca Biestman, the CMO at Reputation. We discuss Rebecca's marketing career, Corporate Social Responsibility (CSR), and she makes an excellent suggestion for the Rockstar CMO swimming pool. Rebecca joined Reputation last year from Dialpad, a business communications SaaS platform. Before that Rebecca held various marketing leadership positions for RMS, a risk modelling software company, where shelaunched the company's inaugural Social Impact program. Before moving to B2B tech, Rebecca specialized in B2C marketing for CPG and retail, working for Earth Essentials and Gap, Inc.Finally, we find Robert Rose Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, who over a cocktail discusses creative briefs that are neither brief nor creative. Enjoy!The peopleIan Truscott on LinkedIn and Twitter Rebecca Biestman on LinkedInRobert Rose on Twitter and LinkedInMentioned in this week's episodeReputation on the web and TwitterDemie  Loizou and This Is Digital The Ted Rubin podcast episode Robert's Content Advisory BlogThis Old Marketing podcastMusic Piano Music is by Johnny Easton, shared under a creative commons license I Know What You Want - Busta Rhymes and Mariah Carey on SpotifyRockstar CMOShow notes: Previous episodes and all show notes: Rockstar CMO FMSubscribe - We are available on all your favorite platforms, including Apple and Spotify 

Relationship development strategies you'll need to exceed your sales goals in the COVID era. A keynote speaker, best-selling author and social marketing strategist explains!

Simplify Your Sales meetings. Lisa Thal is an Author, Speaker, and Business Coach. She wrote the book "Three Word Meetings."  Lisa coaches leaders on simplifying sales and business meetings with fun and interesting 3-word  topics to get your sales team motivated and inspired.  She has over 34 years of marketing, sales, and leadership experience.   Episode 120, The story behind walking 10,000 steps a day and how you can apply the same principal to your business.   I was at work and saw a co-worker walking by my office. I said hello, how are you? She replied, getting my 10,000 steps in today. Then the next day, I played golf and asked Anne whom I playing with you riding or walking? Anne said, let's walk the course; I need to get my 10,000 steps in today.    Well, my curiosity got the best of me, and I had to find out the story or who invented the term 10,000 steps? I am guessing many of you listening can relate to finding a way to hit that magical number. Or those over-achievers are listening who find a way to exceed 10,000 steps!    The premise behind walking 10,000 steps is to focus on a goal to achieve each day.   So who invented the term 10,000 steps?   The 10,000 steps a day target seems to have come about from a trade name pedometer sold in 1965 by Yamasa Clock in Japan. The device was called "Manpo-key," which translates to "10,000 steps meter".    It was a marketing tool for the device; you got to love great marketing! Fifty-six years later, it appears to become a way of life for many. It's even included in daily activity targets by popular smartwatches, like Fitbit, Garmin, or Apple watches.   Research has since investigated the 10,000 steps a day target. The fact that study has shown this step target improves heart health, mental health, and even lowers diabetes risk, may, to some extent, explain why we have stuck with this arbitrary number.   But while some research has shown health benefits at 10,000 steps, research from Harvard Medical School has shown that, on average, approximately 4,400 steps a day is enough to lower the risk of death and improve your overall health.    So what do the 10,000 steps have to do with your business? It sets a daily goal for you.    What steps and how many do you need to take to ensure you have a productive day—a day that you are mentally engaged and feel good about your efforts. Build momentum and consistency for your business.   I was thinking about how we could apply the same principal to our business. Most people don't walk the 10,000 steps at one time. They break it up throughout the entire day. What if you did the same. Break your day into four focuses: 8am-10am;     10 am-Noon: 2pm-4pm and 4pm-5pm.   Here are a few steps you can take to stay focused on each day!   Beginning of your day. Set Priorities for your day! To some people, just showing up every day is a success! It's crucial that you take a few minutes to establish the main priorities in your day.    But it is vital that you set your expectations for yourself.   Here are some good questions to ask yourself when setting your priorities:   *What would I need to accomplish today to make it a great day? Set an appointment with a new client? Convert a pending account? Renew a contract from a current client?   *How can I maximize my time today to have a productive day? Limit my distractions so I can focus on prospecting and growing my current accounts?   Taking a few minutes to clarify your priorities will significantly help you plan a prosperous day because you will know exactly where you should spend your time.   Do it every day! Drink Coffee - yes- but also Prospecting! If you want to succeed in business or sales, you'll need to get good at prospecting and lead generation. Unless people are calling you, it's our job to create those opportunities. Make sure you schedule your prospecting time at a time during the day when you are most productive. Create focused time to do this and block out the distractions. Review at the end of your day how many prospects you connected.    Keep track of your day. A successful day starts with knowing where your time and energy are going.  Do you know where your time goes every day? Are you aware of how you're spending your time? Could you be busy deleting emails, getting lost on social channels like Facebook and Tik Tok? Are the activities your doing walking you closer to a conversion? By tracking your day, you will realize which activities are helping you be more productive throughout the day.   Separate your sales calls from prospecting time There is a difference! It is essential to spend time doing both. I recommend looking at your calendar each day. Do you have prospecting time scheduled, as I shared earlier? How many sales calls have you set for the day? Making sure you spend part of your day selling or providing solutions to your client's issues.       Follow up with a couple of people every day. Return on Relationship like my friend Ted Rubin says. Some of the most successful people always maintain relationships and cultivate new ones with potential clients and past clients.   How do you end your day? One of the things that successful people have in common is how they end the day. Celebrate the wins and make adjustments to your next day!   Start each day by understanding your goals, and have a clear plan for how you'll accomplish them. Our happiness and fulfillment are all about stepping toward progress every day!   If you think someone could benefit from this episode, share it, rate it, or subscribe for Free at Itunes or Spotify, so you don't miss out on the next three-word podcast.   Learn more about how to Simply Your sales meetings using 3-word topics at http://www.threewordmeetings.com .  

This week Keith Smith is in the hot seat as we discuss virtual selling in One to Watch, One Hit Wonder, or Wonderwall. Keith Smith is the Managing Director of The Advertist, the UK's only independent new business development platform that helps agencies build their new business pipeline. As you'll hear, he is also the host of The Fuel Podcast which is focused on business development and great guests from around the world of agencies and advertising. Ian Truscott talks about the opportunity of free content in an age when everything is going behind a registration page or a paywall. And while Robert Rose takes a break this week from the Rockstar CMO bar, we dip into the archives and enjoy a cocktail that celebrates American independence and how we should take the time for big content ideas. We hope you enjoy this episode; here are all the links:The people:Keith Smith on LinkedIn or TwitterRobert Rose on Twitter,  LinkedIn, and The Content Advisory Host: Ian Truscott on LinkedIn and Twitter Mentioned in this weeks episode:Rockstar CMO Episode 6 - Interview with Keith Smith Keith Smith chats to Ted Rubin on The Fuel PodcastThe AdvertistThe Fuel PodcastThe latest insight from Robert Rose on The Content Advisory blogRockstar CMO:The Beat Newsletter Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsThe wonderful Piano Music is by Johnny Easton is shared under a creative commons license.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Lisa Thal is an Author, Speaker, and Business Coach.  Simplify Your Sales meetings. She wrote the book "Three Word Meetings."  Lisa coaches leaders on simplifying sales and business meetings with fun and interesting 3-word  topics to get your sales team motivated and inspired.  She has over 34 years of marketing, sales, and leadership experience.   In episode 108 - Learn Seven tips to Spark Your Sales!   How's your year going? If you're on track or crushing your budgets and quotas, Congratulations. If your falling short, then you may find this podcast helpful. You may be looking for something to help Spark your Sales.    Here are seven tips you can do to Spark your sales.    Add More Value. Think about the products and services you buy? I have a feeling that it's not always about price. Instead, the product/service that adds more value to your life. Most clients buy from those that add or show value in working with them. Your clients are no different.   Your clients see value in many different ways. A product might save them time, create more revenue, improve their operation, build employee morale and engagement. But ultimately, customers will only purchase a product that they think will benefit them. In the end, the person that earns the business does these three words: Adds More Value! What solutions can you provide to your prospect or client?   A great question to ask to add value would be the following. "Our research has shown that the industry/market has been going in an upward/downward direction over the past days/weeks/months." Again, this shows you've done your homework and share something of real value with your client.   Learn to Listen. More than two-thirds of clients agree: listening to their needs is essential to create a positive sales experience. So all you have to do is ask better questions and listen. Learn about your prospect's business. Spark their interest by asking your client about their industry, trends, what they're doing to stay ahead, and even why they got into that industry. If you show interest in your prospect's business, they'll feel influential and respected. You will earn their trust. Everyone likes to talk about themselves; all you have to do is ask them.   Keep Building Trust. Think about this static, only 3% of buyers trust sales reps. Talk about no Spark! This trust deficit is one of the biggest problems facing salespeople. No matter how well you explain the value of your product or recommend a specific solution if your prospects don't believe you… you're facing an uphill battle.   But fortunately, there is a way to develop that trust by consistently demonstrating expertise. Sharing that knowledge with your prospects shows that you understand the industry and empathize with their challenges.   A great question to build trust would be the following. "My experience in this field shows that the market is improving/getting better/more profitable, so my recommendation is to invest in product x." You will earn the trusted advisor position and helps the prospect trust your opinions and create more opportunities for themselves.   Be A Resource. Stay focused on how you can help your client. Stay focused on understanding what your customer needs and provide them with solutions. Share industry trends and how to help improve their sales and operation. Or share the following statement: "Like most of our clients, no doubt you must be experiencing an upturn/downturn/increase/decrease in xxx part of your business." Using the phrase 'Like most of our clients' says that you will share some valuable market information, pique their interest in hearing more.   Persistence pays off. I read an article from Hubspot that shared some great stats on how staying persistent can pay off to you.     It takes an average of 18 calls actually to connect with a buyer. Only 24% of sales emails are opened, which means 76% don't get opened. I would recommend calling and starting a conversation. 80% of sales require five follow-up calls. 44% of salespeople give up after one follow-up call.   Selling is all about relationships. How do you keep the spark alive? Ted Rubin – who wrote the book Return on Relationship, understands this principle. The word "Relate" is in the word Relationship. The more relatable you are to your clients, the better opportunity you have to work with them. When you spend your time having conversations with your clients about how you can help them, you will gain their trust and have a better chance of being referred to other businesses.    Share Success Stories Clients want to work with companies that have a proven track record. The best way to do this is to share similar companies' stories to highlight the success that they could have with your product- since they'll want the same success. If you have a past success that's in the same industry, mention that to them. They'll be more interested because a competitor has had success with your product.    A great statement story to share could be the following. "The key influencers in our industry see an upturn/downturn in the near future, so my suggestion would be that fill in the blank."   To spark your sales, you need to spark a conversation! Become that trusted advisor by listening, more value, become a resource, become more relatable, and keep sharing your successes!   Happy 4th of July and to a road of Financial Freedom!     If you think someone could benefit from this episode, share it, rate it, or subscribe for Free at Itunes or Spotify, so you don't miss out on the next three-word podcast.   Learn more about how to Simply Your sales meetings using 3-word topics at http://www.threewordmeetings.com .    

‘’A network gives you reach but a community gives you power. Networks connect and communities care.’’ – Ted Rubin. Ted Rubin is a leading Social Marketing Strategist, Speaker, Photofy CMO... Author, Connector, Provocateur. In 2009 he started using/evangelizing the term ROR, Return on Relationship, (#RonR). Many people know Ted for his enthusiastic, energetic, and undeniably personal connection to people. In this episode, Aoife and Ted discuss the impact of creating a business community, and how empowering employees can motivate, instill greater trust and improve longevity as well as performance results. Key points covered in the episode include; - Ted’s introduction to business, working on Seth Godin’s start-up and his shift from sales into marketing. - Empowered employees power your brand. - Identifying your core values and showing the human side to your business. - How negative feedback or criticism can bring opportunities. By giving your employees or customers a voice, you can act on their feedback. - Seeing employee creative content as a resource for reach. - How work and home life can be interlinked. - The benefits of creating a business community. - Developing a pre-approval process for content. - The attitude of putting people first, rather than profit. - A look into how the working world is shifting. - Ted’s personal views on hiring techniques. - The impact of the pandemic and the lessons we can carry forward. Ted was Chief Social Marketing Officer (a title he created in 2011) of Collective Bias, and a principal shareholder until the 2016 acquisition by Inmar. In the words of Collective Bias Co-Founder John Andrews... "Ted, you were the vision, heartbeat, and soul of Collective Bias, thank you for building a great company. From innovations like CB. Socially to the amazing relationships you built with the blogger community, clients, and employees, you drove the epic growth.’’ Connect with Ted Rubin: http://www.TedRubin.com http://www.linkedin.com/in/TedRubin/ https://twitter.com/TedRubin Connect with Happier at Work host Aoife O’Brien: http://www.happieratwork.ie http://www.linkedin.com/in/aoifemobrien http://www.twitter.com/HappierAtWorkHQ http://www.instagram.com/happieratwork.ie http://www.facebook.com/groups/happieratworkpodcast Resources – Ted Rubin Books : Return on Relationship How To Look People In The Eye Digitally The Age of Influence: Selling to the Digitally Connected Customer Available now on https://tedrubin.com/books/

When deciding on how to spend marketing dollars, what is more important: return on investment or return on relationship? According to social media guru, Ted Rubin, building relationships can do more for your business than just spending money on ads or social media marketing or email marketing.In this week's episode, Ted shares how having the "marketing first, sales second" mentality led him to build an audience for a little know cosmetic company called "elf". Using social media, customers could share what they liked about the product, thereby helping to grow the business. By featuring user generated videos, Ted created a community for the company and extended the reach of "elf"s website. Referrals were growing and so were sales. Even the guys concerned about the bottomline wanted to know more about this concept of "Return on Relationship". When Ted left the company just two and a half years later, ‘elf’s revenue had grown by a factor of 10!Ted is a big advocate of blogging, but he urges listeners to get their own turf. Posting on social media is great, but you want to have your own space. Ted shares his own reluctance to start blogging, and how embracing it can help you build your relationships while protecting your brand."It's not just about ROI. Of course, it isn't the end game. But right now, as we're building community, as we're building relationships, as we're building an audience, it's about return on relationship." ~ Ted Rubinhttps://tedrubin.comJoin our Facebook group at https://www.facebook.com/groups/usabizparty

What's your ROR? I bet you know what your organization or business' ROI is! Most leaders neglect to measure their Return on Relationships but can rattle off their ROI measurements in a heartbeat. In this episode, you'll learn the importance of the ROR concept which was first introduced to the influencer marketing space by Ted Rubin. You'll also learn the questions to ask when measuring your RORs. Listen as I share with you what NOT to do and how to find quality-rich relationships in life, business, and career. Head over to http://www.drdenisesimpson.com to get the support you need!

‘A picture is worth a thousand words…’ Perhaps a cheesy and overused quotation, but it was the first thing that popped into our heads when interviewing Ted Rubin the CFO of Photofy. Visuals are an essential element to any social or digital post. However, in order for it to be effective and influential it needs to be designed and attractive. Not all of us are creative intelligentsia and we need a little inspiration or assistance. Photofy is a powerful tool ready to help any non-creatives. With the ability to create beautiful and powerful content in 30 seconds, Photofy proudly advertises that they put time back into your day. This application allows employees and communities to create personal designs with their own message and influence ultimately having a profound impact in the corporate-dominated digital content world. With pride in a business comes employees using the platform and tools themselves. Photofy has noted that this is the perfect conversation starter and plays a large role in their lead qualification through individualizing the customer journey. But what role does a website play for an app? Their website is their Homebase, it is an opportunity to succinctly represent everything they are as a brand and product. Photofy is reaping the rewards by personalizing and individualizing the customer journey in order to gain satisfied clients.

Dr. Heidi talks with Ted Rubin, leading Social Marketing Strategist, Speaker, Author, Provocateur, and CMO of Photofy. In March 2009 Ted started using and evangelizing the term ROR, Return on Relationship #RonR. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people... #NoLetUp! His book, Return on Relationship, was released January 2013, How To Look People in the Eye Digitally was released January 2105 and The Age of Influence… Selling to the Digitally Connected Customer was released in May 2017.  Website: TedRubin.com ROR: Return on Relationship™, #RonR… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR.online: Photofy.com Facebook Page: Facebook.com/tedrubin Twitter ID: Twitter.com/tedrubin Instagram: Instagram.com/tedrubin This episode is also celebrates Dr. Heidi Forbes Öste's, #1 Bestselling book, Digital Self Mastery Across Generations, Print edition now available from all on-line booksellers, and for order in local book sellers internationally. Your order will help support the Evolving Digital Self podcast. If you like it, please feel free to share it with your friends (both the book and the podcast :-)  

In this week's episode, Ian Truscott, Editor of Rockstar CMO, chats with Ted Rubin, our resident straight-talking CMO, author, connector and provocateur, and CMO of Photofy. And again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.---Ted Rubin is a leading Social Marketing Strategist, International Keynote Speaker, CMO of Photofy, author, connector, provocateur. In his usual energetic, straight-talking style Ted shares his experience, what attracted him to marketing, working with Seth Godin, the relationship between marketing and sales, the power of social media, what he means by Return on Relationship (#RonR) and looking people in the eye digitally.Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar, for a boxing day conversation to round off the year's last episode.Enjoy!---LinksRockstar CMO on the web, Twitter, and LinkedInTed Rubin's website, Twitter and LinkedInThe Photofy appRobert Rose at The Content Advisory, on Twitter and LinkedIn The #FridayConcoctionThe wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through Apple Podcasts, Spotify, and many others.

Ted Rubin is a social marketing strategist, speaker, and the CMO of Photofy. He is the author of four books, including "Return on Relationship" and "The Age of Influence: Selling to the Digitally Connected Customer." Ted shares what he says is his secret to building lifelong connections with his community. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message

Ted Rubin is a leading Social Marketing Strategist, International Keynote Speaker, CMO of Photofy… Author, Connector, Provocateur. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Many people in the social media world know Ted for his enthusiastic, energetic, and undeniably personal connection to people. His books: Return on Relationship 2013, How to Look People in the Eye Digitally 2015, and The Age of Influence 2017... are must reads. Join us in the Business Spotlight December 8th at 1pmET/10amPT or in podcast, and find out more about what is behind the brand. Connect with Ted at TedRubin.com, and on Facebook, Facebook Pages, Twitter, Instagram, LinkedIn, Pinterest and YouTube. Follow #WordofMom on Facebook, Instagram and Twitter. Email us at info.wordofmomradio@gmail.com. Thanks to our sponsor SafetyBags, StadiumBags.com, NoSuchThingasaBully.com and SmithSistersBluegrass.com  for our theme song, She is You. #WordofMomRadio ~ Sharing the wisdom of women in business and in life.

Ted Rubin with Jason Barnard at Kalicube Tuesdays Ted Rubin talks to Jason Barnard about RoR (return on relationship). Ted is famous for his mottos, including 'Return on Relationship' and 'Be Good to People'. In this conversation, he puts these two together in the rough and tumble world of business, aiming to build an audience that truly engages and is truly relevant to your brand and products. He is also famous for straight talking, so this is a thoroughly interesting conversation that is a bit out of the ordinary. Kalicube Tuesdays: Gaining Return on Relationship Whilst Being Good to People. With Ted Rubin. What you'll learn 00:50 Introducing Ted Rubin01:25 Entity based content models01:45 Linking through Google's Knowledge Graph02:50 Why does Google not connect someone to a Knowledge graph?03:15 Brand SERP connections04:05 What is Photofy?05:24 The importance of empowering and encouraging employees06:00 When content sharing is okay even when credit isn't given07:22 How ‘Return on Relationship' and ‘Be good to People' are associated to one another08:10 The value of (RoR) Return on Relationship  09:40 Building a reputation10:30 (RoR) Return on Relationship contrasting (RoI) Return on Investment 11:30 What does family bring to you?14:05 Why do we need to take back the word ‘friend'?14:40 The difference between becoming friends and simply being introduced16:00 How many different categories of friendships are there?16:58 Google Circles and why it failed18:05 Google tries to understand relationships between entities over time18:30 Engagement pushes content onto your Brand SERP19:10 Why engagement helps build a strong relationship20:45 How social media allows you to see how people are engaging with each other21:40 Learning how to communicate knowledgeably23:20 Where do people choose to interact and engage?24:45 The significance of being able to bring entities together25:00 Networking vs. Community building27:50 ‘Be Good to People' goes beyond simply being nice Helpful Resources About Gaining Return on Relationship Whilst Being Good to People Digital Marketing in 2022… Just Because You CanBusinesses No Longer Have the Luxury of Compartmentalizing Customer ExperienceVoyageRaleigh Magazine | Raleigh's Most Inspiring Stories: Meet Ted Rubin Subscribe to the podcast Subscribe here >> This episode was recorded live on video July 29th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Ted Rubin with Jason Barnard at Kalicube Tuesdays Ted Rubin talks to Jason Barnard about RoR (return on relationship). Ted is famous for his mottos, including 'Return on Relationship' and 'Be Good to People'. In this conversation, he puts these two together in the rough and tumble world of business, aiming to build an audience that truly engages and is truly relevant to your brand and products. He is also famous for straight talking, so this is a thoroughly interesting conversation that is a bit out of the ordinary. Kalicube Tuesdays: Gaining Return on Relationship Whilst Being Good to People. With Ted Rubin. What you'll learn 00:50 Introducing Ted Rubin01:25 Entity based content models01:45 Linking through Google's Knowledge Graph02:50 Why does Google not connect someone to a Knowledge graph?03:15 Brand SERP connections04:05 What is Photofy?05:24 The importance of empowering and encouraging employees06:00 When content sharing is okay even when credit isn't given07:22 How ‘Return on Relationship' and ‘Be good to People' are associated to one another08:10 The value of (RoR) Return on Relationship  09:40 Building a reputation10:30 (RoR) Return on Relationship contrasting (RoI) Return on Investment 11:30 What does family bring to you?14:05 Why do we need to take back the word ‘friend'?14:40 The difference between becoming friends and simply being introduced16:00 How many different categories of friendships are there?16:58 Google Circles and why it failed18:05 Google tries to understand relationships between entities over time18:30 Engagement pushes content onto your Brand SERP19:10 Why engagement helps build a strong relationship20:45 How social media allows you to see how people are engaging with each other21:40 Learning how to communicate knowledgeably23:20 Where do people choose to interact and engage?24:45 The significance of being able to bring entities together25:00 Networking vs. Community building27:50 ‘Be Good to People' goes beyond simply being nice Helpful Resources About Gaining Return on Relationship Whilst Being Good to People Digital Marketing in 2022… Just Because You CanBusinesses No Longer Have the Luxury of Compartmentalizing Customer ExperienceVoyageRaleigh Magazine | Raleigh's Most Inspiring Stories: Meet Ted Rubin Subscribe to the podcast Subscribe here >> This episode was recorded live on video July 29th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

This episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don't forget to mention you heard about Stacks on this show. Okay on to the show... Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I'm Shawn Swaim the Chief Rain Maker at Big Head Digital Media and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Chief Web Geek at Big Head Digital Media. We have a great episode for you today. Today we're talking to Ted Rubin. Ted is a digital marketer and brand strategist who coined the term Return on Relationship (aka. #RonR). He is also the Chief Marketing Officer of Photofy, a prolific author, and an even more prolific social media personality. This week we're doing our favorite Internet finds: Shawn: HARO Seth: Calm Ted: Tiktok Well that was fun. As always please give us a review in the podcast directory of your choice. We're all of the major directories. We also want to hear from you. Email us at info@bighead.digital. Leave us questions, comments, critiques, rants, you name it. If you don't want us to read the note on the show, please tell us, because we probably will! So that's it. It's been fun! See you on the flip side! Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker, author and social media strategist Ted Rubin explains why he has always let his relationships guide his career

Ted Rubin is a leading Social Marketing Strategist, Speaker, CMO of Brand Innovators, & Co-Founder of Prevailing Path. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter and one of the most interesting according to Say Media, #13 on Forbes Top SocMedia Power Influencers, & number #2 on the Leadtail list of Top People Most Mentioned by digital marketers.

The customer experience matters. Don't think so? Just ask Ted Rubin. All he wants to do is buy a pair of jeans, but one store's online experience and not-so-customer-friendly policies keep preventing him from closing the deal. I sat down with Ted - renowned social marketing strategist, co-founder of Prevailing Path and CMO at Photofy - for a wide-ranging discussion about the state of retail in 2018. In this episode we talk about: ** The next big thing in retail for 2018 ** A real-life experience that's causing one company to lose customers ** The new EDLP (everyday low price) ** The vulnerability of Amazon ** What makes someone buy from you again, and again, and again ** How important engagement has truly become for brands ** Where conversational commerce is heading is heading in 2018 Prevailing Path or Photofy, contact Ted or visit them online: TedRubin@gmail.com | @TebRubin | http://www.PrevailingPath.com | @PrevailingPath http://www.Photofy.com | @PhotofyApp

Ted Rubin is a leading Social Marketing Strategist, Brand Evangelist, CMO and Keynote Speaker. In March 2009 he started using and evangelizing the term ROR (hashtag #RonR), Return on Relationship™. His book, Return on Relationship, was released 1/29/13. Follow Ted on Twitter @TedRubin. He can also be found on LinkedIn, as well as http://tedrubin.com/.   You'll Learn: How Ted learned with Seth Godin in the early days of Permission Marketing. The value of tenacity & how it's helped Ted in his career. How Ted takes poor jobs and turns them into success. Why looking at the value of a relationship over time is more advantageous than day to day. The importance of knowing the difference between commentary and journalism. Ted's step-by-step roadmap to content syndication that maximizes return on relationship.   3 Key Points: Understand the value of relationships Why it's important to understand the difference between commentary and journalism. Own your online presence! Facebook could change terms and put you out of business.   Resources Mention: http://tedrubin.com/   Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon.  In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.   Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance.   Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)

Snapchat is gaining a recognition as serious platform for brands but will it actually help your bottom line? It will depend on how you use the social media platform and what your goals are. Ted Rubin shares his key insights.  See the show notes.

Welcome to Episode 19 of The Art of Humanity, where we explore creativity + consciousness to allow you and your business to evolve. In Episode 19, Jessica Ann talks with Ted Rubin. {Like what you hear? Leave a review on iTunes!} Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter, according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter, according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy...it's all about relationships! His book, Return on Relationship, was released in 2013, and How to Look People in the Eye Digitally in 2015.  In this interview, Jessica Ann and Ted Rubin talk about:  His background with Seth Godin, starting back in 1997 (He sent Seth Godin a resume!) And the critical error that he made at the beginning of his career.  His work with E.L.F. cosmetics in 2008 at the early stage of social and how he built a brand using ingenuity without a marketing budget. (6:00) I speak my mind. I say what I think. I tell people that they have to get back to something that is near and dear to your heart: their humanity. It's about building relationships and being good to people. It's about how connecting with people in a real way will benefit your business.  (9:15) I got to listen and learn from Seth Godin. A lot of what I got from Return on Relationship came from Seth's Permission Marketing...about bypassing the agencies whenever you can and talking directly to the people you want to do business with.  Agencies provide a great function but Seth's point was: instead (10:45) A network gives you reach but communities give you power...Networks allow you to connect with various people but communities care.  (11:33) This evolution to me has been like a God-send. Not only am I a community builder but now I have all of these platforms to build communities that enable and empower me. But I also love to interact and meet with people. I'm obsessed with interacting with people. If you're going to make responsive part of your personal brand, be prepared for when your following grows and you have to be responsive for what you care about. And for me, the beauty or the difficulty of it is not something I built into my brand...it's a part of who I am.  (13:00) His definition of community in today's digital age.  (17:46) It's not about the platform it's about the people.  (22:00) This is how you separate yourself, and that you do care about humanity. When you pass people in the street, smile at them! A brand is what a business or a person does...a reputation is what people remember and share.  It's less of a problem than an opportunity. If you're with someone, put the phone down and look at someone. This isn't so much about humanity (although that has a lot to do with it). It's about showing people how important they are to you.  (26:30) He tells a true story that not a lot of people know.  You will feel better if you treat people better. You will feel better if you default to happy. You will feel better if you stop before you go off on someone. Take a breath and smile :)  (32:18) I'm not a big persona guy. And what I've learned is that it's very hard to maintain a persona. In other words, if I didn't really believe in what I do, it would be hard to keep it up. It would be hard to fight the naysayers.  (33:30) The hilarious study that was done on Millennials about the reason that the consumption of cereal is going down is because Millennials are too lazy to clean the dishes from eating cereal. Here is the study in The Washington Post. Like what you hear? Leave a review in iTunes!   

Episode 16 of Livestream Stars with Ross Brand of Livestream Universe. Subscribe to the podcast: https://rossbrandrecordings.com/ (https://rossbrandrecordings.com). Brian Fanzo, aka iSocialFanz, is a change evangelist, early adopter of new technologies and one of the most recognizable personalities on livestream platforms. The Chief Social Media Officer at My Channel, Inc, which brings livestreaming inside enterprises, Brian is a partner with Ryan A. Bell in http://backlamp.com/ (BackLamp LLC), connecting brands with influencers on livestreaming and mobile apps.  He is a popular speaker at social media, technology and livestreaming conferences and served as master of ceremonies for the http://summit.live/ (Periscope Community Summit) in San Francisco in January 2016. On Blab.im, Brain co-hosts #CloudTalk with Daniel Newman on Thursdays at 12pm ET and #NoLetUp with Ted Rubin on Fridays at 3pm ET.  He was one of the “Top Twitter Influencers for CMO's in 2015” (#22) by LongTail and one of the “Top 50 People Most Retweeted by Digital Marketers” by Social Fresh (2014). Find Brian on Twitter, Instagram and across social media: @iSocialFanz. Show TopicsHow My Channel Inc measures employee sentiment in organizations A look back at the first year of social livestreaming apps, including the launch of Meerkat and Periscope Why you aren't getting more viewers on your Blabs and Scopes Early adoption doesn't guarantee long-term success The value of learning to use these tools now You can't learn about a new app and its audience without committing to using it The value of listeners and viewers to the community How livestreaming fits into a social strategy Generalists vs specialists on social Why you need a social video strategy and the value of providing access to people, products and services How Snapchat captures attention and what you should convey there How ads inside Snapchat are different from ads on other platforms and what you can learn from them The best way to collaborate on Snapchat How Brian's approach to Twitter differs from Gary Vaynerchuk's Using anchor.fm to promote and source questions for Blabs Telling users about the what vs. the how and why What it means when industry leaders such as attorney Mitch Jackson are using livestreaming How being grateful and showing he cares helped Brian build his following on Twitter How Brian's audience has changed over the past year How to stand out from the noise on social The difference between a community and a network How virtual reality will change brick and mortar businesses Ryan A. Bell, partner at http://backlamp.com/ (BackLamp LLC), called into the show to discuss virtual reality.

Ted Rubin is helping brands look their customers in the eye digitally. He shares how to really connect with customers online through quality relationships & engagement. ThinkLikeAJournalist.com See the show notes.

Welcome to episode #443 of Six Pixels Of Separation - The Twist Image Podcast. A lot of people follow Ted Rubin. I'm not just talking about his 250,000-plus followers on Twitter. Over the years, he has spent his fair share of time working with both brands and agencies at the intersection of technology and marketing. If you go back even further, Ted worked with Seth Godin at Yoyodyne (which was acquired by Yahoo back in 1998). Ted has watched the Internet change business from the front lines. Since those early days of watching Seth develop his thinking on permission marketing and beyond, Ted has developed his own deep and rich philosophies on what businesses must do to be competitive. He shores up a lot of his thinking under the banner of, Return On Relationship (also the name of his business book). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #443 - Host: Mitch Joel. Running time: 51:01. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Ted Rubin. Return On Relationship. Follow Ted on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #443 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing Facebook google iTunes marketing blog marketing podcast permission marketing return on relationship seth godin ted rubin twitter yahoo yoyodyne