Douglas Karr and his team at DK New Media interview business, marketing, and sales leaders in this series. While we hope to inspire and educate, we also hope to provide you with some laughs as Douglas often goes off-topic and loves to bring humor to the conversation.
For B2B marketers, reaching the right decision-makers can feel like searching for a needle in a haystack. Traditional lead generation tactics often produce high volumes of low-quality leads that rarely convert, while valuable opportunities slip through the cracks. Account-based marketing (ABM) flips this model on its head by focusing your resources on a carefully selected …
Producing high-quality video content is already a big investment. But without a compelling voiceover, even the most beautifully edited video can fall flat. A powerful voiceover doesn't just explain your message—it adds personality, boosts viewer engagement, and drives action. Unfortunately, hiring voice talent is time-consuming, expensive, and often frustrating to manage. Talkia Talkia is advanced …
We live in a world oversaturated with content, standing out doesn't always mean saying more—it means saying it better. Whether you’re a content creator, educator, business communicator, or accessibility advocate, converting text into dynamic, human-like speech can amplify your impact across various platforms and audiences. Listen to this article: This audio was generated using Speechify …
Adaptability and quality are critical online. Designers need graphics that maintain clarity on any screen size and load seamlessly across devices and platforms. Scalable Vector Graphics (SVGs) meet this demand perfectly, offering dynamic resizing, lightweight code, and native support in all modern browsers. As businesses and creatives increasingly focus on responsiveness, SVGs have become the …
The rise of remote work has highlighted the importance of high-quality audio. A good USB microphone can make all the difference, whether you’re attending virtual meetings, recording podcasts, or chatting with colleagues. But with so many options available, how do you choose the right one for your home office? This guide breaks down the different …
Capturing and retaining audience attention is more challenging than ever. For conferences or brand activations, events must be engaging, interactive, and memorable. How can you break through the noise and create an experience that truly resonates with your audience? Enter Vx360, a cutting-edge virtual platform redefining the digital event landscape. Vx360 Vx360 is a 3D …
Using a Virtual Private Network (VPN) is crucial for anyone who values privacy and security, whether browsing from home, a coffee shop or traveling abroad. What is a VPN? A VPN is a tool that encrypts your internet traffic and masks your IP address to safeguard your privacy online. By creating a secure, private connection …
Display ads remain one of the most versatile and effective tools in digital advertising, driving brand awareness and customer engagement across devices. As more people consume content on mobile and desktop, advertisers face the challenge of optimizing ad spend for both platforms to capture audience attention effectively. This guide covers the best-performing display ad sizes …
Staying informed on consumer trends, brand reputation, and competitive shifts is critical. Companies need a tool beyond basic data collection to offer deep, actionable insights in real-time. Traditional market research can be slow and cumbersome, disadvantaging businesses. This is where Digimind, an Onclusive company, steps in. Digimind Digimind is a leading, AI-driven intelligence platform designed …
When I first began programming about twenty years ago, I had a colleague who was an advanced architect and genius developer. Each time I reached over with my right hand, he would mumble something about being mouse disabled. His version wasn’t as politically correct and was often wrapped with some obscene words that aren’t safe …
Achieving top search engine rankings is a crucial yet challenging goal for website owners, marketers, and business owners. SEO, or search engine optimization, is more critical than ever for standing out in search results, attracting organic traffic, and driving revenue. Constantly changing algorithms make this task even more challenging, requiring a combination of technical expertise, …
Businesses are confronting a pivotal moment in tech evolution. Artificial intelligence (AI), both predictive and generative, fundamentally transforms the SaaS industry. The choice between building custom software and buying off-the-shelf solutions isn't new. Still, now, it's interwoven with the massive potential of AI tools capable of self-learning, self-tuning, and even self-correcting. Companies that harness these …
Are you tired of seeing your Instagram follower count stagnate? With ever-increasing competition on social media, gaining real, engaged followers is challenging. Whether you're a brand, influencer, or content creator, growing your Instagram audience is crucial for building credibility and engagement. Path Social offers a cutting-edge solution, focusing on organic growth to bring you genuine …
Social media has become a powerful force in shaping consumer behavior, offering unprecedented opportunities for sales, marketing, and business professionals to engage prospects and customers. But beyond simply sharing content, social media platforms tap into deep-seated psychological triggers that influence how people feel, think, and act. To truly harness social media’s potential, it's essential to …
A good friend and mentor wrote to me with a question, and I’d like to use my responses for this post. His questions focused more on one industry (Email), so I’ve generalized my responses. He asked what questions a company should ask a vendor about their application programming interface API before selecting. Why Do You …
Creating captivating content is essential for businesses and individuals alike. Crafting visually appealing social media, print, or web designs can be time-consuming and complex. VistaCreate simplifies this process, offering a versatile platform that makes professional design accessible to everyone, regardless of skill level. VistaCreate VistaCreate is a powerful design tool that provides access to a …
Sales teams today face increasing pressure to close deals faster while working with limited resources. This challenge often means finding innovative solutions that streamline workflows and eliminate manual tasks. Enter Crunchbase’s new Salesforce integration, designed to simplify identifying and managing prospect accounts, helping sales teams focus on what matters most: closing deals. Crunchbase Crunchbase is …
Navigating the complex media and political landscape can be daunting for today’s PR and communications professionals. You need to identify key influencers, monitor brand impact, engage effectively, and validate your strategy—all while adapting to a rapidly changing media environment. However, managing these tasks with multiple platforms is time-consuming and lacks cohesion. Vuelio provides a comprehensive …
Many inherent legacy issues with WordPress open the door to bad actors. It’s an amazing CMS, but I wish the core team would focus on correcting issues plaguing WordPress for over a decade. One such issue that continues to plague WordPress is comment SPAM. It’s so bad that I’ve disabled comments altogether here on Martech …
Efficient document management is essential. From editing PDFs to integrating advanced e-signature capabilities, businesses need robust, user-friendly solutions that streamline workflows. However, traditional tools often have limitations due to high costs, outdated technology, or poor integration with other software. Foxit Foxit provides a powerful alternative with its suite of products designed to transform how organizations …
On September 19th, Claritas released our annual Hispanic Market Report, a comprehensive study of the demographics, behaviors, and preferences of the fastest-growing segment of the US population. What makes the Hispanic market uniquely complex to engage with is its linguistic dominance and cultural diversity. Immigrants from Mexico, Cuba, and many other Spanish-speaking countries and U.S. …
In a rapidly evolving digital world, businesses are constantly challenged to meet customer expectations. As channels multiply and data sources proliferate, many brands struggle with fragmented customer data, resulting in disjointed, inefficient communication strategies. This can lead to poor customer experiences (CX), decreased retention, and lower lifetime value (CLV). MoEngage MoEngage transforms customer engagement by …
Creating and selling online courses is a powerful way to share expertise and generate income, but it can be challenging without the right tools. Many course creators struggle to find a platform that integrates engaging learning experiences, seamless marketing tools, and robust management features while maintaining full control of their brand. LearnWorlds LearnWorlds is an …
Understanding your users' needs can make or break a product's success. Often, user feedback is fragmented, difficult to track, and overwhelming. Product managers, developers, and marketing teams struggle to gather precise insights that lead to impactful decisions. The challenge lies in collecting feedback and doing so efficiently and in a way that genuinely drives growth. …
So much attention is given to generating traffic that it's not uncommon for the scales to be completely unbalanced when it comes to the other, no less important, operator in the traffic management equation – monitoring. Monitoring traffic lets you know who is visiting your website, where they are coming from, and where they are …
Resellers face a common challenge: maximizing their online presence across multiple e-commerce marketplaces without losing track of their inventory or spending endless hours on manual tasks. Whether you’re selling on eBay, Poshmark, or other platforms, efficiently managing listings, tracking sales, and ensuring accurate inventory is no small feat. A single missed update could lead to …
As the demand for building faster, more efficient websites grows, web developers and designers increasingly turn to WordPress’s block-based architecture to streamline their workflows. However, many still face challenges like slow page builders, repetitive design tasks, and bloated code that impacts site performance. Table of ContentsGutenberg EditorUnderstanding Blocks and PatternsBlocksy: The Ultimate Theme StarterWhy Blocksy …
Maximizing the efficiency of cloud infrastructure is a constant challenge for businesses. From scaling application workloads to ensuring optimal resource allocation, managing cloud environments can quickly become complex and expensive. Companies often face bloated instance hours, inefficient resource utilization, and a need for constant manual tuning to keep everything running smoothly. Pepperdata Capacity Optimizer Pepperdata …
Tracking and generating leads from website traffic can be daunting, especially when most visitors leave without engaging. Many B2B businesses struggle to identify potential customers from anonymous website visits, missing out on valuable opportunities to connect with decision-makers. If you've relied on basic analytics tools, it might feel like you're fishing in the dark. Leadfeeder …
Many businesses face the same challenge of managing multiple marketing tools while trying to track every customer interaction. They find it difficult to streamline their digital marketing efforts, stay on top of leads, and drive conversions. Important opportunities can easily slip through the cracks with scattered tools and fragmented data. SharpSpring SharpSpring, now part of …
Creating engaging and memorable events is more challenging than ever. Event organizers must attract and engage their audience while delivering experiences that feel seamless and on-brand. But with the right tools, it’s possible to design events that captivate attendees and deliver strong results for your business. RingCentral Events RingCentral Events, formerly known as Hopin, is …
Companies often struggle to convert potential leads into loyal customers while maintaining long-term engagement. With so many customer interactions happening across various touchpoints, staying on top of these interactions becomes overwhelming. How can businesses streamline customer relationships, prevent churn, and boost revenue? Successeve Successeve is a comprehensive customer intelligence platform that drives growth and retention …
The insurance industry is one of the oldest and most traditional industries, but in recent years, it’s experienced a tech-driven renaissance thanks to insurtech. Insurtech—a combination of insurance and technology—refers to innovations designed to improve efficiency and customer experience in the insurance sector. Insurtech encompasses a wide array of digital tools, such as artificial intelligence …
If you've ever faced the challenge of balancing ad placement with maintaining a clean, user-friendly website, you're not alone. Many website owners struggle to determine where ads should go without disrupting their design or frustrating their audience. Google AdSense's Auto Ads feature takes the guesswork out of this process by automatically placing ads where they …
If you’ve got a WordPress publication like mine with thousands of articles, you know you’ve got amazing content that’s dying simply because you’re not promoting it. Social media is a fantastic place to drive relevant visitors to your publication. Still, the arduous task of queueing and scheduling old content is too much for most companies. …
Businesses face the challenge of meaningfully engaging potential customers. Prospects expect fast responses, personalized interactions, and seamless experiences across the platforms they already use. The need for real-time, conversational engagement has never been more critical for converting leads into loyal customers. Relying on outdated sales tactics such as phone or email can often result in …
Every eCommerce business faces the challenge of understanding its customers. Which products should be marketed to whom? What type of campaigns will maximize sales? And, most importantly, how can you drive repeat purchases from existing customers? These questions, crucial for growth, are often hard to answer without deep insights. Fortunately, there's a platform that makes …
In an era where consumers make decisions in an instant, businesses must be able to respond just as quickly. Marketers need access to real-time insights into consumer behavior, preferences, and timing to stay ahead. The challenge, however, lies in removing the guesswork from identifying the ideal customers and delivering the right message at the right …
A well-structured business offer may be the disparity between winning over new guests and completing deals in the Machiavellian world of business-to-business (B2B) deals. A business proposal template is an operative device that guarantees uniformity and professionalism while saving time and streamlining the offer process. A well-toned proposal may make all the disparity, whether you …
Machine learning (ML) has become a cornerstone of many industries, enabling everything from automated financial systems to medical diagnosis tools. A crucial step in machine learning development is model training, where algorithms learn from data to make accurate predictions or decisions. As more industries adopt AI-driven machine learning development services, the ability to rapidly train, …
A slow website can turn away visitors, frustrate users, and impact your search rankings. Many factors contribute to site speed, but unoptimized images are the biggest culprit. Large image files with slow loading times affect user experience (UX) and SEO. Manually resizing and compressing images for every page can be tedious and time-consuming, especially if you …
In a rapidly changing digital landscape, fraud prevention and cybersecurity are more critical than ever. The recent Financial Cybersecurity & Fraud Forum shed light on this field’s evolving challenges and solutions. Here are some key insights that can help organizations strengthen their fraud prevention strategies and enhance their overall security posture. 1. Bridge the Gap: …
People appreciate it when you remember their name, feel valued when you understand their needs, and feel seen when you offer solutions to their problems or gifts that bring them joy. Crafting emails that resonate individually with each unique customer seemed impossible until the advent of Artificial Intelligence (AI). With AI’s transformative power to personalize …
In the highly competitive world of video marketing, growing a channel and keeping your audience engaged is more challenging than ever. With millions of creators producing fresh content daily, standing out can feel like a never-ending task. How can content creators—whether musicians, educators, podcasters, or influencers—effectively increase their reach and retain viewer attention? One emerging …
Handling customer data effectively has never been more crucial—or more challenging. Companies are often faced with the complex task of collecting, unifying, and activating customer data while maintaining regulatory compliance and data quality. Delays in shipping data projects can lead to missed opportunities, but with the right platform, your team can overcome these challenges and …
Over the past few decades, e-commerce has transformed from a niche offering to a dominant force in the global economy. In the early days, online shopping was limited to a handful of websites with rudimentary features and slow adoption. As technology advanced, the rise of secure payment methods, mobile devices, and user-friendly platforms revolutionized how …
Navigating the world of social media can feel like a constantly changing game, especially for businesses trying to make a meaningful impact. On X (formerly Twitter), where speed and engagement define success, it's crucial to understand how the platform's algorithm works to maximize visibility and interaction. Fortunately, X has provided insights into its algorithm, offering …
Search engine optimization (SEO) is not just about keyword research, publishing content, and monitoring your search traffic. Many businesses believe that by identifying high-volume keywords and creating content around them, they'll naturally rank higher and get more traffic. SEO is much more dynamic and complex. It's more about delivering an excellent user experience (UX), ensuring …
For brands seeking to transform Instagram content into shoppable experiences, the challenge often lies in balancing aesthetics with functionality. How can you turn user-generated content (UGC) and influencer partnerships into something that builds engagement and drives sales directly from your social platforms? Foursixty Foursixty provides the solution—bridging the gap between content and commerce with an …
With so many long URLs cluttering the web, having your own URL shortener can help create clean, short links perfect for marketing campaigns, social media, or personal projects. From a marketing standpoint, URL shorteners are critical for a couple of reasons: Campaign Tracking: You should always append your Analytics UTM parameters to track where every …
Oh, the good old days when taking photos in a photo booth meant squeezing into a tiny box with your friends, trying to look glamorous (even though your pose is awkward), and waiting for those strip-like photos to get out of the slot… Fantastic times! But today, those times are gone in the world of AR beauty. …
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