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For B2B marketers, reaching the right decision-makers can feel like searching for a needle in a haystack. Traditional lead generation tactics often produce high volumes of low-quality leads that rarely convert, while valuable opportunities slip through the cracks. Account-based marketing (ABM) flips this model on its head by focusing your resources on a carefully selected …
Producing high-quality video content is already a big investment. But without a compelling voiceover, even the most beautifully edited video can fall flat. A powerful voiceover doesn't just explain your message—it adds personality, boosts viewer engagement, and drives action. Unfortunately, hiring voice talent is time-consuming, expensive, and often frustrating to manage. Talkia Talkia is advanced …
In this episode of The Marketing Intelligence Show, Aleksander Cardwell, Director of Product Marketing at Supermetrics, chats with Matt Simmonds, Supermetrics' Chief Product and Technology Officer. They explore key findings from the 2025 Marketing Data Report—like the 230% increase in data volumes since 2020—and unpack what it all means for marketing leaders.You'll learn:Why bi-directional data connectivity is the new normalThe truth about composable CDPs and who they're really forHow to choose the right measurement model, from MMM to incrementalityWhat's hype and what's real when it comes to AI in marketingHow marketers can build a flexible, composable tech stackIf you're grappling with complexity, overwhelmed by AI promises, or unsure where to go next with your marketing data—this one's for you.Get the 2025 Marketing Data Report: https://discover.supermetrics.com/marketing-data-report-2025/
Erik spricht in seiner heutigen Folge mit Nico Winkelhaus, Head of Digital Marketing bei PAYBACK, über das Geschäftsmodell von PAYBACK und dessen Marktentwicklung sowie über die Bedeutung von Loyalty, insbesondere Multi-Partner Loyalty Systeme vs. Mono Brand Loyalty Systeme. Die beiden diskutieren vor allem die folgenden Fragestellungen: - Wie sieht die aktuelle Dimension von PAYBACK aus? - Wer sind eure wichtigsten Partner bzw. größten Frequenzbringer? - Wie sieht euer Geschäftsmodell aus bzw. wie verdient PAYBACK eigentlich Geld? - Wie hat sich die Bedeutung von Loyalty in den letzten 25 Jahren entwickelt? - Stichwort Meta-Dilemma: Gefährdet die Zusammenarbeit im Datenverbund nicht auch die strategische Position einzelner PAYBACK-Partner? - Wie sieht es mit der Messbarkeit von Inkrementalität bei PAYBACK aus? Über Nico Winkelhaus Nico Winkelhaus verantwortet seit 2015 als Head of Digital Marketing diverse Digitalisierungs-Themen bei PAYBACK – im Kern den Ausbau und die Monetarisierung der digitalen Reichweite. Die verschiedenen Funktionen seiner knapp 60-köpfigen Unit umfassen im Wesentlichen: CRM, Performance Marketing, Retail Media, Marketing Tech sowie Business Development. Davor war er mehr als zehn Jahre lang in der Digital-Publishing-Branche tätig – u.a. bei ProSiebenSat.1 und Condé Nast. Der Marketing Transformation Podcast wird produziert von TLDR Studios.
We live in a world oversaturated with content, standing out doesn't always mean saying more—it means saying it better. Whether you’re a content creator, educator, business communicator, or accessibility advocate, converting text into dynamic, human-like speech can amplify your impact across various platforms and audiences. Listen to this article: This audio was generated using Speechify …
The one about brands in saturated markets, why people change and the film, Black Bag - TG124 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:04:12 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:22:22 Content Spotlights ROGER: 5 Strategies to Make Your Brand Unforgettable In a Saturated Market by John Hall at Inc: https://www.inc.com/john-hall/5-strategies-to-make-your-brand-unforgettable-in-a-saturated-market/91172672 PASCAL: 4 Reasons People Change by Dr. John C. Maxwell https://www.youtube.com/shorts/v2j2W_e2UZ8 00:38:57 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:49:20 Marketing Tech and Apps ROGER: It's all about moving away from Adobe – one year on. Davinci Resolve: https://www.blackmagicdesign.com/uk/products/davinciresolve Photopea: https://www.photopea.com/ Audacity: https://www.audacityteam.org/ PASCAL: It's all about better vertical videos Canva https://www.canva.com/templates/?group=social-media new and impressive vertical video templates for reels, stories and LinkedIn messages Etsy https://www.etsy.com/uk/market/video_templates a surprising option but you will be amazed by all the templates carefully crafted by creators out there! 00:58:02 Film Marketing Black Bag (2025) When intelligence agent Kathryn Woodhouse is suspected of betraying the nation, her husband - also a legendary agent - faces the ultimate test of whether to be loyal to his marriage, or his country. Director: Steven Soderbergh Writer: David Koepp Stars: Michael Fassbender, Gustaf Skarsgård, Cate Blanchett, Tom Burke, Marisa Abela, Regé-Jean Page, Naomie Harris Taglines: It takes a spy to hunt a spy. Espionage is deadly. Marriage can be deadlier. A world of espionage. A marriage of spies. We look at why the marketing was almost nonexistent for this film and what we might have doe if we'd been in charge. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video...
Welcome to the CanadianSME Small Business Podcast, where we delve into the innovative marketing strategies that help businesses stand out, especially in highly technical industries. Hosted by Maheen, today's episode focuses on how to market to specialized audiences in Canada's thriving tech sector, particularly in hubs like Kanata.Joining us today is Alecia O'Brien, the VP of Marketing at Fidus Systems and an experienced B2B Growth & PMM Consultant. With years of expertise in marketing to technical audiences, Alecia shares invaluable insights on how to effectively engage engineers, CTOs, and R&D leaders—despite not having an engineering background.Key Highlights:Effective Marketing to Engineers and CTOs: Alecia shares her approach to marketing to highly technical professionals and how non-engineers can create messages that resonate.Maximizing Engineer Collaboration: Learn how to work with busy engineers to produce technical content without overwhelming them, using smart, collaborative strategies.Impact of Industry Recognition: Discover how accolades like Tech Company of the Year influence Fidus Systems' marketing strategies and how such recognition can elevate a brand's credibility.Creating High-Impact Technical Content: Alecia explains the key elements of effective content for technical audiences and the most common mistakes marketers should avoid.Translating Complex Technical Topics: Gain insights into how to break down complicated topics for broader audiences while maintaining technical accuracy.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAIHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSMEGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Are you spending too much time on marketing without seeing the results you want? In this episode, we uncover the perfect marketing tech-stack that works for you — even while you sleep. Discover the essential tools for lead generation, email marketing, AI-powered content creation, automation, tracking, and more. Learn how to save hours, grow faster, and create a system that brings in clients consistently. Ready to work smarter, not harder? Tune in now and start building a marketing machine that never stops working for you! The latest episode of the Value Pricing Podcast is now available: Your Perfect Marketing Tech-Stack; A System That Works While You Sleep In today's episode, you will learn: How to build a marketing tech-stack that runs itselfThe essential tools every business needs for smart marketingSimple strategies to automate lead generation and client bookingHow to use AI to create powerful, consistent content fastThe best ways to track, tweak, and skyrocket your marketing resultsTips for choosing the perfect all-in-one marketing platform Don't miss out on the chance to transform your marketing into a powerful, automated system that brings in leads and clients effortlessly! Listen now!
This week on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Mike Arce to the show. Mike is the CEO & Founder of Loud Rumor, which helps fitness studios dramatically increase membership by improving their marketing strategies through consulting. Today, Mike joins Bryan to talk about his business, lead generation marketing, implemented technology, and other implications around fitness operations. One Powerful Quote: 34:57: “If you gamble, you're just playing off feeling, but if you play the game, you do the right moves, and you live with the results.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:11: Bryan opens the show with Mike talking about his work experience. 7:31: Bryan and Mike talk about technology tools, changes in business development, and defining successful marketing. 30:37: Mike shares his thoughts on understanding contextual data for your business. Bullet List of Resources: https://www.loudrumor.com/ Guest Contact Information: https://www.linkedin.com/in/mikearcelive/ https://x.com/MikeArceLive https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
Adaptability and quality are critical online. Designers need graphics that maintain clarity on any screen size and load seamlessly across devices and platforms. Scalable Vector Graphics (SVGs) meet this demand perfectly, offering dynamic resizing, lightweight code, and native support in all modern browsers. As businesses and creatives increasingly focus on responsiveness, SVGs have become the …
In this episode, Kyle sits down with Devin Schneider, the Director of Marketing and Technology at Jeremiah's Italian Ice to discuss the strategies they are implementing to build their customer base in the digital era. Learn more about franchising with Jeremiah's Italian Ice by clicking here. Or email Rick Schanz at rick.schanz@jeremiahsice.com Connect with Closed Monday Instagram: @closedmondaypodcast Email: kyle@four-turns.com Special Offers Take a screenshot of you listening to the show, and tag @closedmondaypodcast, and I'll send you a FREE Closed Monday t-shirt. Subscribe & Share If you found value in this episode, please subscribe and share it with your friends and network. Your support helps us bring you more actionable insights every week!
The rise of remote work has highlighted the importance of high-quality audio. A good USB microphone can make all the difference, whether you’re attending virtual meetings, recording podcasts, or chatting with colleagues. But with so many options available, how do you choose the right one for your home office? This guide breaks down the different …
Capturing and retaining audience attention is more challenging than ever. For conferences or brand activations, events must be engaging, interactive, and memorable. How can you break through the noise and create an experience that truly resonates with your audience? Enter Vx360, a cutting-edge virtual platform redefining the digital event landscape. Vx360 Vx360 is a 3D …
Heather Cook, Founder at Creative Maven, discusses effective marketing tech integration strategies. In this episode, Heather shares her perspectives on optimizing the review, approval, and feedback processes, implementing AI-driven personalization strategies, and leveraging data analytics for targeted campaigns. She also notes the place of AI in marketing, and how marketers can achieve success through consistency. Show NotesConnect With:Heather Cook: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Heather Cook, Founder at Creative Maven, discusses effective marketing tech integration strategies. In this episode, Heather shares her perspectives on optimizing the review, approval, and feedback processes, implementing AI-driven personalization strategies, and leveraging data analytics for targeted campaigns. She also notes the place of AI in marketing, and how marketers can achieve success through consistency. Show NotesConnect With:Heather Cook: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Staying informed on consumer trends, brand reputation, and competitive shifts is critical. Companies need a tool beyond basic data collection to offer deep, actionable insights in real-time. Traditional market research can be slow and cumbersome, disadvantaging businesses. This is where Digimind, an Onclusive company, steps in. Digimind Digimind is a leading, AI-driven intelligence platform designed …
Display ads remain one of the most versatile and effective tools in digital advertising, driving brand awareness and customer engagement across devices. As more people consume content on mobile and desktop, advertisers face the challenge of optimizing ad spend for both platforms to capture audience attention effectively. This guide covers the best-performing display ad sizes …
Using a Virtual Private Network (VPN) is crucial for anyone who values privacy and security, whether browsing from home, a coffee shop or traveling abroad. What is a VPN? A VPN is a tool that encrypts your internet traffic and masks your IP address to safeguard your privacy online. By creating a secure, private connection …
Are you tired of seeing your Instagram follower count stagnate? With ever-increasing competition on social media, gaining real, engaged followers is challenging. Whether you're a brand, influencer, or content creator, growing your Instagram audience is crucial for building credibility and engagement. Path Social offers a cutting-edge solution, focusing on organic growth to bring you genuine …
Businesses are confronting a pivotal moment in tech evolution. Artificial intelligence (AI), both predictive and generative, fundamentally transforms the SaaS industry. The choice between building custom software and buying off-the-shelf solutions isn't new. Still, now, it's interwoven with the massive potential of AI tools capable of self-learning, self-tuning, and even self-correcting. Companies that harness these …
Achieving top search engine rankings is a crucial yet challenging goal for website owners, marketers, and business owners. SEO, or search engine optimization, is more critical than ever for standing out in search results, attracting organic traffic, and driving revenue. Constantly changing algorithms make this task even more challenging, requiring a combination of technical expertise, …
When I first began programming about twenty years ago, I had a colleague who was an advanced architect and genius developer. Each time I reached over with my right hand, he would mumble something about being mouse disabled. His version wasn’t as politically correct and was often wrapped with some obscene words that aren’t safe …
Social media has become a powerful force in shaping consumer behavior, offering unprecedented opportunities for sales, marketing, and business professionals to engage prospects and customers. But beyond simply sharing content, social media platforms tap into deep-seated psychological triggers that influence how people feel, think, and act. To truly harness social media’s potential, it's essential to …
A good friend and mentor wrote to me with a question, and I’d like to use my responses for this post. His questions focused more on one industry (Email), so I’ve generalized my responses. He asked what questions a company should ask a vendor about their application programming interface API before selecting. Why Do You …
Creating captivating content is essential for businesses and individuals alike. Crafting visually appealing social media, print, or web designs can be time-consuming and complex. VistaCreate simplifies this process, offering a versatile platform that makes professional design accessible to everyone, regardless of skill level. VistaCreate VistaCreate is a powerful design tool that provides access to a …
Sales teams today face increasing pressure to close deals faster while working with limited resources. This challenge often means finding innovative solutions that streamline workflows and eliminate manual tasks. Enter Crunchbase’s new Salesforce integration, designed to simplify identifying and managing prospect accounts, helping sales teams focus on what matters most: closing deals. Crunchbase Crunchbase is …
Navigating the complex media and political landscape can be daunting for today’s PR and communications professionals. You need to identify key influencers, monitor brand impact, engage effectively, and validate your strategy—all while adapting to a rapidly changing media environment. However, managing these tasks with multiple platforms is time-consuming and lacks cohesion. Vuelio provides a comprehensive …
Many inherent legacy issues with WordPress open the door to bad actors. It’s an amazing CMS, but I wish the core team would focus on correcting issues plaguing WordPress for over a decade. One such issue that continues to plague WordPress is comment SPAM. It’s so bad that I’ve disabled comments altogether here on Martech …
On September 19th, Claritas released our annual Hispanic Market Report, a comprehensive study of the demographics, behaviors, and preferences of the fastest-growing segment of the US population. What makes the Hispanic market uniquely complex to engage with is its linguistic dominance and cultural diversity. Immigrants from Mexico, Cuba, and many other Spanish-speaking countries and U.S. …
Efficient document management is essential. From editing PDFs to integrating advanced e-signature capabilities, businesses need robust, user-friendly solutions that streamline workflows. However, traditional tools often have limitations due to high costs, outdated technology, or poor integration with other software. Foxit Foxit provides a powerful alternative with its suite of products designed to transform how organizations …
In a rapidly evolving digital world, businesses are constantly challenged to meet customer expectations. As channels multiply and data sources proliferate, many brands struggle with fragmented customer data, resulting in disjointed, inefficient communication strategies. This can lead to poor customer experiences (CX), decreased retention, and lower lifetime value (CLV). MoEngage MoEngage transforms customer engagement by …
Creating and selling online courses is a powerful way to share expertise and generate income, but it can be challenging without the right tools. Many course creators struggle to find a platform that integrates engaging learning experiences, seamless marketing tools, and robust management features while maintaining full control of their brand. LearnWorlds LearnWorlds is an …
Understanding your users' needs can make or break a product's success. Often, user feedback is fragmented, difficult to track, and overwhelming. Product managers, developers, and marketing teams struggle to gather precise insights that lead to impactful decisions. The challenge lies in collecting feedback and doing so efficiently and in a way that genuinely drives growth. …
So much attention is given to generating traffic that it's not uncommon for the scales to be completely unbalanced when it comes to the other, no less important, operator in the traffic management equation – monitoring. Monitoring traffic lets you know who is visiting your website, where they are coming from, and where they are …
Maximizing the efficiency of cloud infrastructure is a constant challenge for businesses. From scaling application workloads to ensuring optimal resource allocation, managing cloud environments can quickly become complex and expensive. Companies often face bloated instance hours, inefficient resource utilization, and a need for constant manual tuning to keep everything running smoothly. Pepperdata Capacity Optimizer Pepperdata …
As the demand for building faster, more efficient websites grows, web developers and designers increasingly turn to WordPress’s block-based architecture to streamline their workflows. However, many still face challenges like slow page builders, repetitive design tasks, and bloated code that impacts site performance. Table of ContentsGutenberg EditorUnderstanding Blocks and PatternsBlocksy: The Ultimate Theme StarterWhy Blocksy …
Resellers face a common challenge: maximizing their online presence across multiple e-commerce marketplaces without losing track of their inventory or spending endless hours on manual tasks. Whether you’re selling on eBay, Poshmark, or other platforms, efficiently managing listings, tracking sales, and ensuring accurate inventory is no small feat. A single missed update could lead to …
Tracking and generating leads from website traffic can be daunting, especially when most visitors leave without engaging. Many B2B businesses struggle to identify potential customers from anonymous website visits, missing out on valuable opportunities to connect with decision-makers. If you've relied on basic analytics tools, it might feel like you're fishing in the dark. Leadfeeder …
Many businesses face the same challenge of managing multiple marketing tools while trying to track every customer interaction. They find it difficult to streamline their digital marketing efforts, stay on top of leads, and drive conversions. Important opportunities can easily slip through the cracks with scattered tools and fragmented data. SharpSpring SharpSpring, now part of …
Creating engaging and memorable events is more challenging than ever. Event organizers must attract and engage their audience while delivering experiences that feel seamless and on-brand. But with the right tools, it’s possible to design events that captivate attendees and deliver strong results for your business. RingCentral Events RingCentral Events, formerly known as Hopin, is …
Companies often struggle to convert potential leads into loyal customers while maintaining long-term engagement. With so many customer interactions happening across various touchpoints, staying on top of these interactions becomes overwhelming. How can businesses streamline customer relationships, prevent churn, and boost revenue? Successeve Successeve is a comprehensive customer intelligence platform that drives growth and retention …
The insurance industry is one of the oldest and most traditional industries, but in recent years, it’s experienced a tech-driven renaissance thanks to insurtech. Insurtech—a combination of insurance and technology—refers to innovations designed to improve efficiency and customer experience in the insurance sector. Insurtech encompasses a wide array of digital tools, such as artificial intelligence …
Businesses face the challenge of meaningfully engaging potential customers. Prospects expect fast responses, personalized interactions, and seamless experiences across the platforms they already use. The need for real-time, conversational engagement has never been more critical for converting leads into loyal customers. Relying on outdated sales tactics such as phone or email can often result in …
If you’ve got a WordPress publication like mine with thousands of articles, you know you’ve got amazing content that’s dying simply because you’re not promoting it. Social media is a fantastic place to drive relevant visitors to your publication. Still, the arduous task of queueing and scheduling old content is too much for most companies. …
If you've ever faced the challenge of balancing ad placement with maintaining a clean, user-friendly website, you're not alone. Many website owners struggle to determine where ads should go without disrupting their design or frustrating their audience. Google AdSense's Auto Ads feature takes the guesswork out of this process by automatically placing ads where they …
In an era where consumers make decisions in an instant, businesses must be able to respond just as quickly. Marketers need access to real-time insights into consumer behavior, preferences, and timing to stay ahead. The challenge, however, lies in removing the guesswork from identifying the ideal customers and delivering the right message at the right …
Every eCommerce business faces the challenge of understanding its customers. Which products should be marketed to whom? What type of campaigns will maximize sales? And, most importantly, how can you drive repeat purchases from existing customers? These questions, crucial for growth, are often hard to answer without deep insights. Fortunately, there's a platform that makes …
A well-structured business offer may be the disparity between winning over new guests and completing deals in the Machiavellian world of business-to-business (B2B) deals. A business proposal template is an operative device that guarantees uniformity and professionalism while saving time and streamlining the offer process. A well-toned proposal may make all the disparity, whether you …
A slow website can turn away visitors, frustrate users, and impact your search rankings. Many factors contribute to site speed, but unoptimized images are the biggest culprit. Large image files with slow loading times affect user experience (UX) and SEO. Manually resizing and compressing images for every page can be tedious and time-consuming, especially if you …
Michael Ungaro is the Co-Owner and CEO of San Pedro Fish Market in LA, and Co-Owner of Kings of Fish. Michael's family started San Pedro Fish Market in the 1950s out of a 200-square-foot space. The business has survived through 3 generations and is today still run by family. The restaurant side of the business arrived in the 1970s in response to the rise of fast food joints. Michael left the family business in the 90s to attend college and work in banks and insurance. He returned in the early 2000s. Today there are 3 San Pedro Fish Market locations. Kings of Fish is a series premiering on Amazon Prime about the family business. Favorite success quote/mantra: "If you don't know where you're going, any road will get you there." In this episode we will discuss: Family business Closing a restaurant E.O.S. Marketing Tech stack AND MORE! Today's sponsors: DashTrack: Dashtrack is an award-winning restaurant websites with unmatched 24/7 support. Effortless updates, AI-powered SEO, and commission-free ordering. Schedule your free site consultation today! MarginEdge: Boost your efficiency and profitability without adding labor costs. MarginEdge is a complete restaurant management software that allows you to seamlessly manage all aspects of your business from one central location. Track food costs in real time, make inventory faster and less tedious, easily cost out your recipes, and get a daily P&L so you always know where you stand. See how it works at marginedge.com/unstopabble. Restaurant Technologies the company that helps restaurants, “Control the kitchen chaos.” With RT's total oil management, you get: Dependable fresh bulk cooking oil delivery; Filtration + oil usage monitoring and reporting; Used cooking oil pick-up, and recycling; And say goodbye to messy, dangerous restaurant rendering tanks-yuck. RT's end-to-end cooking oils solution helps you manage your used cooking oil storage, collection, and recycling- conveniently, safely, and cleanly- with no upfront costs. Head to www.RTI-inc.com, and let them know the Restaurant Unstoppable Podcast sent you their way. Restaurant Systems Pro - Join the 60-day Restaurant Systems Pro FREE TRAINING. This is something that has never been done before. This 60-day event is at no cost to you, but it is not for everyone. Fred Langley, CEO of Restaurant Systems Pro, will lead a group of restaurateurs through the Restaurant Systems Pro software and set up the systems for your restaurant. During the 60 days, Fred will walk you through the Restaurant Systems Pro Process and help you crush the following goals: Recipe Costing Cards; Guidance in your books for accounting; Cash controls; Sales Forecasting(With Accuracy); Checklists; Budgeting for the entire year; Scheduling for profit; More butts in seats and more… Click Here to learn more. Contact the guest: Kings of Fish: https://www.kingsoffishtv.com San Pedro Fish Market: https://www.sanpedrofish.com Thanks for listening! Rate the podcast, subscribe, and share! We are on Youtube: @RestaurantUnstoppable