Podcasts about Rippling

This Week In Startups is made possible by: Northwest Registered Agent https://northwestregisteredagent.com/twistdomain CLA https://claconnect.com/withyou Rippling https://Rippling.ai/twist Today's show: Hugging Face's $399 Microduck and the art of companies taking on side quests. Then, we get into Dwarkesh Patel's "The Rise and Fall of Agent Civilizations," which blew up online this weekend. Jason calls the "secret AI civilization" framing deliberate PR, and thinks it's inflammatory enough that someone might attack a data center over it. Then, Anders Forslund of Heart Aerospace shows off the X1, a battery-powered electric airliner designed for regional flights that can fly for 30 minutes on just $5 of juice. PLUS, we've got John Yu of Bitsec explaining how his subnet project outperformed Fable 5 in website vulnerability checks. Guests: Anders Forslund on X: https://x.com/AndersForslund1?s=2 Heart Aerospace: https://www.heartaerospace.com/ John Yu on X: https://x.com/yubrew Bitsec: https://sentios.io/ & https://sentios.io/ Relevant Links: MicroDuck: https://pollen-robotics.com/microduck/ Dwarkesh Patel, "The Rise and Fall of Agent Civilizations," https://www.dwarkesh.com/p/openai-huggingface Dwarkesh's launch thread on X: https://x.com/dwarkesh_sp/status/2093833419377815719 METR's independent investigation of the OpenAI/Hugging Face incident: https://metr.org/blog/2026-08-26-openai-hugging-face-incident-investigation/ X1 first flight announcement — https://www.heartaerospace.com/newsroom/heart-aerospace-completes-first-flight-of-world-s-largest-electric-aircraft JSX (JetSuiteX) — https://www.jsx.com/ Pilatus PC-12 —https://www.pilatus-aircraft.com/en/fly/pc-12 Surf Air — https://www.surfair.com/ Zcash → https://z.cash/ Timestamps: 0:00 Is Hugging Face's Microduck the greatest side quest ever? 5:31 Jason puts Clem Delangue and Jensen Huang in charge of AI PR 11:20 Northwest Registered Agent - Got a new business idea? Northwest Registered Agent helps you bring it to life. Get a free domain, email, phone number, and more - with no purchase required! Learn more at https://www.northwestregisteredagent.com/twistdomain 18:55 Top story: Dwarkesh Patel's "The Rise and Fall of Agent Civilizations" 19:22 Why agents act like people: they were trained on us 19:30 CLA - Innovation takes balance. CLA's CPAs, consultants, and wealth advisors can help you get from startup to where you want to end up. Get started now at https://www.claconnect.com/withyou 21:49 "I know good PR when I see it" 23:11 The prompt Jason says OpenAI should have written instead 26:44 The data center backlash and the politicians who will flip 30:07 Rippling - Don't settle for AI that's all talk. Head to https://Rippling.ai/twist to get the only AI built to give you full visibility across your startup and take complex actions across your entire business. 33:19 Guest: Anders Forslund, Heart Aerospace, and the X1's first flight 39:40 Turboprops vs. jets and the regional routes America lost 42:33 JSX, Santa Monica Airport, and 5,000 underused airports 44:54 Why Boeing won't build this: the innovator's dilemma 53:14 Guest: John Yu, Bitsec — Bittensor Subnet 60 55:01 How the subnet works: miners, validators, $10K a day 57:17 Bitsec vs. a frontier model: 160+ vulnerabilities to 60 59:37 Was the agent civilization story a pre-IPO PR play? 1:05:10 Sentios.io and continuous coverage Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.com Check out the TWIST500: https://www.twist500.com Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp   Follow Lon: X: https://x.com/lons   Follow Jason: X: https://twitter.com/Jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis Check out all our partner offers: https://partners.launch.co/   Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland   Check out Jason's suite of newsletters: https://substack.com/@calacanis   Follow TWiST: Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin Instagram: https://www.instagram.com/thisweekinstartups TikTok: https://www.tiktok.com/@thisweekinstartups Substack: https://twistartups.substack.com

On The Kara Goldin Show, I sit down with Dr. Whitney Hovenic, double board-certified dermatologist, Mohs surgeon, and Co-Founder of SPOOGE — a mineral SPF brand with serious dermatology expertise, a playful attitude, and a mission to change how people think about daily sun protection. We talk about why sunscreen has always had a branding problem, what Whitney is seeing in her practice as she treats skin cancer patients — including people in their 20s and 30s — and why Gen Z and Gen Alpha tanning trends have made this conversation more urgent than ever. Whitney shares how SPOOGE came to be, including the story behind the name, and why she and her co-founder Hillary Schieve wanted to build a brand that makes SPF feel as routine as brushing your teeth. We also get into Hillary's personal connection to the mission as a kidney transplant recipient on lifelong immunosuppressants, and why daily protection is not optional for so many people. We also talk about what traditional SPF messaging gets wrong, how humor can help people engage with skin health, and what it takes to create mineral, reef-safe formulas that people actually want to use every day. Plus, Whitney shares what she has learned from SPOOGE's first year — from editor love and awards to retail traction, medspa reorder rates, TikTok buzz, and strong Amazon performance. If you're interested in learning what it takes to build a beauty brand with a serious mission, change behavior around daily SPF, or make skin health feel modern, fun, and approachable — check out the interview on my podcast. You can find it here or anywhere you listen to podcasts

This Week In Startups is made possible by: Lightfield https://lightfield.app Northwest Registered Agent https://www.northwestregisteredagent.com/twistdomain Rippling https://Rippling.ai/twist   Today's show: *Bill Gates dropped a 6,000 word warning: AI will be "the greatest equalizer ever invented, or the worst sort of injustice." The Microsoft icon has an AI agenda for the US: new national institutions, AI use taxes, and jobs legally reserved for humans only. Our VC roundtable guests — Sheel Mohnot (Better Tomorrow Ventures), Dave McClure (Practical Venture Capital), and Hussein Kanji — push back hard. Is taxing profits a better fix for AI taking jobs than taxing the tokens themselves? PLUS: Meta's $17B kids safety settlement… does it go far enough? Why does Stripe want OpenRouter? A peek at the VC's actual portfolio mark-ups. AND begun, the AI agent wars have. Our panel chooses between OpenClaw, Instinct, and Grok Bot. Guests Sheel Mohnot on X: https://x.com/pitdesi Better Tomorrow Ventures: https://www.btv.vc/ Dave McClure on X: https://x.com/davemcclure Practical Venture Capital: https://practicalvc.com/ Hussein Kanji on X: https://x.com/hkanji Hoxton Ventures: https://hoxtonventures.com/ Relevant Links GatesNotes: "The turbulent AI era is here": https://www.gatesnotes.com/a-turbulent-ai-era-and-critical-choices-to-make NPR: Meta settlement coverage: https://www.npr.org/2026/08/26/nx-s1-5944781/meta-settlement-child-safety-lawsuit TechCrunch: Stripe agrees to buy OpenRouter: https://techcrunch.com/2026/08/16/stripe-will-reportedly-acquire-ai-gateway-startup-openrouter-for-7b/ Skild AI S1 Demo: https://www.skild.ai/blogs/s1 Instinct AI agent (waitlist): https://instinct.co/ TechCrunch: Instinct coverage: https://techcrunch.com/2026/08/24/instincts-powerful-ai-assistant-is-raising-privacy-and-security-concerns/ CNBC: OpenAI CFO says IPO is coming in 2027: https://www.cnbc.com/2026/08/19/open-ai-ipo-timing-2027-friar.html Basis: https://www.getbasis.ai/ TaxGPT: https://www.taxgpt.com/ Cusp AI: https://cusp.ai/ Abacus: https://goabacus.co/ Micro1: https://www.micro1.ai/ Mottu: https://mottu.com.br/ EquityBee: https://equitybee.com/ Kiva: https://www.kiva.org/ Timestamps: 0:00 It's Hussein's first time on the VC Roundtable! 2:09 Gates says "turbulent era" for AI is here 8:56 Microloans, Kiva, and "universal basic income" 9:23 Thanks to our partner, Lightfield, the AI-native CRM that updates itself, so you never have to! Try it for free at https://lightfield.app 13:00 Why sole proprietorships may be AI's biggest beneficiary 20:29 Got a new business idea? Northwest helps you bring it to life. Get a free domain, email, phone number, and more, with no purchase required! Learn more at https://www.northwestregisteredagent.com/twistdomain 21:00 Should the gov't take a stake in AI labs? 30:24 Thanks to our partners at Rippling! Head to https://Rippling.ai/twist to get the only AI built to give you full visibility across your startup and take complex actions across your entire business. 32:44 Meta's $17.1B settlement 45:14 Is anything still fundable outside of AI? 46:29 Stripe and SpaceX deals 55:54 Skild AI's pancake flipping demo 59:49 Sheel's Hottest Takes 1:04:37 Dave's Charts 1:09:07 Who loses money when there are no IPOs? 1:16:49 The Agent Wars heat up 1:24:56 Everyone's favorite investments   Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.com Check out the TWIST500: https://www.twist500.com Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp   Follow Lon: X: https://x.com/lons   Follow Jason: X: https://twitter.com/Jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis   Thank you to our partners: (0:00) PARTNER - AD BLURB (0:00) PARTNER - AD BLURB (0:00) PARTNER - AD BLURB Check out all our partner offers: https://partners.launch.co/   Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland   Check out Jason's suite of newsletters: https://substack.com/@calacanis   Follow TWiST: Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin Instagram: https://www.instagram.com/thisweekinstartups TikTok: https://www.tiktok.com/@thisweekinstartups Substack: https://twistartups.substack.com

What if the future of hair restoration isn't another shampoo or supplement—but real science? On this episode of The Kara Goldin Show, I sit down with Lauren Bartholomeusz, Co-Founder of KeraFactor, a medical-grade hair restoration company bringing evidence-based innovation to one of the fastest-growing categories in aesthetics and wellness. Developed after six years of research by board-certified dermatologist Amy Forman Taub, MD, FAAD, and entrepreneur James Bartholomeusz, KeraFactor was created to address the growing need for clinically backed hair restoration solutions. Powered by a proprietary blend of biomimetic growth factors, skin proteins, and advanced compounds, KeraFactor is designed to support healthier, fuller-looking hair while improving overall scalp health. In this episode, Lauren shares how KeraFactor is changing the conversation around hair restoration, why scalp health plays such an important role in healthy hair, and what consumers often misunderstand about hair loss. We also discuss the importance of building trust in a category filled with marketing claims, expanding a science-driven brand globally, and why education is just as important as innovation. Whether you're interested in health, aesthetics, entrepreneurship, or building a company grounded in science, this conversation is packed with practical insights on innovation, leadership, and creating products that solve real problems. Now on The Kara Goldin Show.   Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.   To learn more about Lauren Bartholomeusz and KeraFactor:https://www.mykerafactor.comhttps://www.instagram.com/mykerafactorhttps://www.linkedin.com/in/lauren-bartholomeusz-b3174490/   Sponsored By: AT&T Business - Switch to AT&T Business at business.att.com LinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free. Rippling - Head to Rippling.AI/KaraGoldin and get the only AI to give you full visibility across your business and take complex actions across your entire organization. Momentous - Get up to 35% off your first order at LiveMomentous.com, promo code KARAGOLDIN Thirdlove - Head to Thirdlove.com and use code KARA15 for $15 off your first purchase.   Check out our website to view this episode's show notes: https://karagoldin.com/podcast/883

Building a food brand from a health crisis, a farmers market, and one very big fire — that's the magic ✨ On The Kara Goldin Show, I sit down with Alysa Seeland, Founder and CEO of FOND Regenerative — the Texas-based company making verified regenerative bone broths, traditional demi-glace, and slow-rendered animal fats. We talk about how Alysa's journey began after serious digestive issues led to emergency surgery and the possibility of a second procedure. Instead, she chose to rebuild her health from the inside out, discovered the power of bone broth, and eventually sold her first jar of FOND at a Texas farmers market in 2015. We also get into how FOND grew from farmers markets to independent retail, e-commerce, and now more than 4,000 stores, including Sprouts, H-E-B, Whole Foods Market, and major and independent retailers nationwide. Alysa shares why regenerative agriculture matters, how FOND became the first in its category to earn Land to Market regenerative verification, and what it means to build a product line that supports U.S. family farms. Plus, Alysa opens up about the 2022 facility fire that destroyed FOND's manufacturing capacity while the company was attempting to raise a Series A — and how that setback forced a major pivot. She shares why she moved to a co-manufacturer, paused fundraising, and focused on building a profitable company instead. If you're interested in learning what it takes to build a mission-driven food brand, scale without compromising your standards, or turn a personal health journey into a company now sold in thousands of stores — check out the interview on my podcast. You can find it here or anywhere you listen to podcasts

All links and images can be found on CISO Series Check out this post from Caleb Sima of Whiterabbit for the discussion that is the basis of our conversation on this week's episode co-hosted David Spark, the producer of CISO Series, and Yaron Levi, CISO, Dolby. Joining is Adrian Ludwig, CSO, Rippling. In this episode: The messy middle The automatable part Where automation stops The influence gap A huge thanks to our sponsor, ThreatLocker ThreatLocker delivers Zero Trust Network Access and Zero Trust Cloud Access that verifies both user and device before granting access to specific applications. No broad access, nothing exposed, and no reliance on credentials alone. It's a smarter way to control access and reduce risk. Learn more at ThreatLocker.com/CISO.

Building a women's health company that is also pushing for systems change — that's the magic ✨ On The Kara Goldin Show, I sit down with Alex Taylor, Co-Founder of Perelel — the first and only OB/GYN-founded vitamin company offering clinically backed nutrition for every stage of a woman's hormonal life. We talk about how Perelel was built around a long-overdue idea: women deserve better support, better information, and clinically backed products through fertility, pregnancy, postpartum, and beyond. Alex shares what she saw missing in women's health, why trust matters so much in the supplement category, and how Perelel is creating doctor-engineered formulations designed to simplify women's health routines. We also get into why women's health has been underfunded and overlooked for so long, what is finally starting to change, and what still needs to happen to make women's health a national priority. Alex also shares more about the Perelel Pledge for Women's Health Equity — a $10 million commitment to fund women's health research and expand access to maternal care in the United States, with more than $5.5 million already deployed in five years. If you're interested in learning what it takes to build a brand rooted in clinical expertise, earn trust in a confusing category, or create a company that can also push for real change — check out the interview on my podcast. You can find it here or anywhere you listen to podcasts

It's your weekly TA & Recruitment news blast with the Scoop from TaPod. This week we cover all kinds of angles, including Deel and Rippling in new drama, the EU AI Act in force, job ads on the up, Lauren gets political, Craig has marbles in his mouth, the candidate putting cricket ahead of Saturdays, AI users maybe working longer hours, and candidates getting smarter… or are they? And much more.Thanks to Indeed for partnering with us to bring you the Scoop.

Jaleh Rezaei, Co-founder and CEO of Mutiny, joins Sam Jacobs, AJ Bruno, and Asad Zaman to explain how she deprecated a thriving 8-figure SaaS business in November 2025, shipped a private preview in February, and GA'd an AI-native product in April that is now used by more than 3,500 organizations including Snowflake, Rippling, Uber, and GitLab. Topics include why running a scaled SaaS business and a zero-to-one AI bet at the same time proved impossible, how to price and defend AI credit consumption when a $5,000 design project now costs 50 credits, and the shift from sales-led outbound to product-led growth for enterprise go-to-market. Plus, why brand is one of the few remaining moats in B2B, an AI raccoon launch video that fooled (some of) the panel, and a bulls-versus-bears debate on quota attainment, AI note-takers, and whether salespeople will ever spend 85% of their time selling. Key Takeaways: - Make the hard decisions FAST. As Jaleh Rezaei, CEO and Co-founder of Mutiny, put it: "I definitely would've said the job of the CEO is you have to make the hard calls. But what I learned in that experience is that it's actually about making the hard calls really fast, which means that you're getting there before everybody else on your team is there." Her test for founders weighing a similar bet is a single question: "is there one really hard decision, maybe one that scares the hell out of you that you don't want to do, that you can make that would make 50 subsequent downstream decisions a lot easier for your company?" - AI budgets get cut because vendors let buyers anchor on the credit bill. Instead, they need to help buyers see the value of the work the credits replace. Jaleh Rezaei, CEO and Co-founder of Mutiny, reframed it with her own before-and-after: "I used to have a designer that I paid $5,000 to, and it would take 2 weeks of back and forth, and I paid $5,000 to get to something that I was pretty happy with. But end to end took a month. Now in 6, 7 hours, I can build that in Mutiny, and maybe that does cost me 50 credits. That's really freaking cheap relative to what I used to pay that designer." She argues the vendor has to build the ROI case for the customer, per rep, or budget conversations default to minimizing every AI bill. - Brand is a durable moat in B2B mostly because so few companies are willing to pay for it in risk. According to Jaleh Rezaei, CEO and Co-founder of Mutiny: "great brand comes when you marry deep customer knowledge and a willingness to take risk … a lot of times people that own brand they don't necessarily either have the deep customer knowledge or they don't have the ability to take that kind of risk inside of the company." Her internal standard is blunt: "anything we do on marketing, like, if it's not different, just stop doing it. It's just not going to matter." - Quota attainment is snapping back hard, and the data has not caught up to the narrative. AJ Bruno, CEO of QuotaPath, brought Q2 numbers to the bulls-versus-bears round: "I just looked at Q2 numbers and they're trending wildly back up. We're actually, the average quota attainment for a QuotaPath customer was 76% in Q2." Asad Zaman pushed back that a jump from roughly 40% to 76% in a single quarter reads more like a bubble signal than a sudden improvement in selling, and AJ offered to run a comp study with Pavilion on the data. Connect with the Hosts & Guests: Host: Sam Jacobs, CEO at Pavilion - https://www.linkedin.com/in/samfjacobs/ Host: AJ Bruno, CEO at QuotaPath - https://www.linkedin.com/in/ajbruno3/ Host: Asad Zaman, CEO at STA - https://www.linkedin.com/in/azaman1/ Guest: Jaleh Rezaei, CEO & Co-founder at Mutiny - https://www.linkedin.com/in/jalehr/ Topline is more than a YouTube Channel: Subscribe to Topline Newsletter: https://toplinemedia.substack.com/ Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech: https://www.joinpavilion.com/topline-podcast Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast: https://www.joinpavilion.com/topline-slack Chapters: 00:00 Introducing Jaleh Rezaei 04:00 Can SaaS Era Companies Go AI Native? 05:01 From Gusto To Founding Mutiny 07:00 When AI Became A Reasoning Engine 11:28 Why Running Two Products Was Impossible 13:32 Shutting Down An 8-Figure Business 16:18 Winning Formula: Speed, No Backup Plan 20:17 The Hard Months After Deprecation 24:47 Acute Pain Versus Chronic Pain 29:17 CEO Has To Be The Bad Guy (Sometimes) 37:17 AI Margins And Credit-Based Pricing 40:10 A $5,000 Deck Versus 50 Credits 47:03 Sales-Led To PLG For Enterprise 50:37 Brand As The Remaining Moat 1:00:34 Bulls and Bears

The latest episode of The Chad & Cheese Podcast with Emi and Lieven is officially live, and it is a certified must-watch. In this episode, the crew dives straight into a massive legal showdown brewing in the tech world, breaking down the explosive trade secret drama between Rippling and Runlayer. They also discuss a massive $50M acquisition move by Deel involving Clarity to fight a terrifying new trend in hiring, begging the question: is big tech done buying smaller tools for good? The conversation takes a sharp turn into the ultimate AI casualties, analyzing how one freelance giant's stock has cratered a staggering 94% since ChatGPT entered the chat. The team breaks down the absolute collapse of Fiverr and discusses why their desperate pivot to save the platform might already be too late. Meanwhile, they expose why AI adoption has completely stalled across Europe, how companies are fighting weak data foundations, and the massive compliance hurdles that are about to change the landscape for international employers.Finally, the bots are officially taking over, and the major job platforms are panicking. he hosts talk about how LinkedIn just quietly rolled out a brand-new button to fight the wave of artificial content taking over your feed, while Indeed was forced to hit the emergency brakes on their aggressive new automation feature after severe user backlash. Want to know what the crew really thinks about these massive shifts? Tune in to the full episode now on your favorite podcast platform or watch it on YouTube! Chapters 00:00 - Introduction and Episode Overview 01:14 - European Culture and Vacation Trends 03:26 - Review of the Odyssey Movie 04:45 - Discussion on AI in Entertainment and Media 07:14 - Controversies in FIFA and Sports Politics 09:18 - Belgian Football and World Cup Highlights 11:21 - Deep Fake Detection and HR Security 18:41 - Rippling and Deal Legal Drama 29:39 - Fiverr and AI Displacement of Freelance Work 38:33 - European AI Adoption and Cultural Barriers 49:32 - LinkedIn and Indeed AI Content and Automation 52:48 - Future of AI Regulation and Ethical Concerns

The Shred is a weekly roundup of what's making headlines in the world of employment.

This is some bonus content from the latest Rippling Pages Coffee Conversations. This is as real as it gets - two microphones, two writers getting real about writing! Here, Deepa is talking about our favourite Rippling Pages bonus segment, and speaks about the importance of Moby Dick.  You'll also hear a preview of the Rippling Points podcast, a podcast for those who want to understand the ideas behind books exclusive to Patreon Subscribers. Get exclusive subscriber benefits from the Rippling Pages Patreon and become a Page Rippler! https://patreon.com/RipplingPagesPod?utm_medi   Books  Buy all the books here!: https://uk.bookshop.org/lists/july-s-reads-2026?&new-list-page=true&bkshp-astro=t Rudyard Kipling T.S.Eliot  Herman Melville - Moby Dick Alexandra David-Néel Larissa Pham - Discipline (2026, Serpent's Tail) Larissa Pham - Pop Song. (2021, Catapult Books) Deepa's Books Djinn Patrol on the Purple Line - (2020, Random House) Letters to a Writer of Color: An Anthology (2023, Vintage Books) - edited by Deepa Anappara, Taymour Soomro, and Madeleine Thien  Chapters 0.15 - Introduction 03.50 - Deepa Anappara objects of influence 08.20 - Rippling Points preview  

Noah Hopton, CEO and Founder of Finvisor, helps startups and growing businesses simplify operations by building integrated back-office teams that combine accounting, finance, payroll, HR, insurance, and technology. By combining experienced financial professionals with modern technology, Noah enables businesses to streamline operations, stay compliant, and focus on sustainable growth.  In this conversation, Noah introduces The Adjacent Extension Framework—Earn the Trust, Build the Relationship, Listen for Other Problems, Connect Other Specialists, and Empower the Team with Tech. He explains why proactive service creates lasting client relationships, how solving adjacent business challenges leads to sustainable growth, and why integrated back-office teams outperform disconnected vendors. Noah also shares how AI is reshaping finance operations by automating repetitive work, empowering finance professionals to focus on strategic decision-making, and helping businesses leverage technology to enhance—not replace—human expertise. — How to Outsource Your Back Office with Noah Hopton  Good day, listeners. Steve Preda here with the Management Blueprint Podcast, and my guest today is Noah Hopton, the CEO and Founder of Finvisor, helping seed and Series A companies that have outgrown spreadsheets and part-time bookkeepers but aren’t ready for a full-time finance team yet. Their job is to give you the financial clarity to make good decisions at every stage of growth. Noah, welcome to the show.  Yeah. Pleasure to be here, Steve.  Well, great to have you here, and I’m very curious about your career and your business and what you built here. I’m particularly curious about your personal ‘Why’ and how you manifest it in your business.  Personal ‘Why.’ That’s great. Well, I’ll be honest, I didn’t go in thinking I was going to be an accountant or run an accounting firm. You know, I studied accounting in school. Eventually, I thought I was going to probably be more in a kind of front-of-house sales relationship because I enjoyed the people part—making relationships and meeting people.  But I was very fortunate that I found the consulting, fractional CFO world, where I got to discover a love of problem-solving, creating relationships, and creating value for clients. For me, it was kind of this love of helping clients understand their business, helping clients understand what to think about around the corner, where it's not just being in-house with one set of books that you're closing.Share on X  When you’re at Finvisor, my day-to-day, at least when I started, was probably working with 10 to 12 clients a month and helping them understand, “Okay, how did they perform last month? Can they hire a certain number of people? And what’s the plan going forward?”  Yeah, I mean, that’s super helpful. I started life in accounting as well with KPMG, and what attracted me was to essentially have that language of business so that I would be able to understand how a business works and have this confidence of not flying blind, right? That’s really, really cool. So how did you evolve from a CFO into a founder? What was the trigger point for you?  So I was very fortunate. I actually was at a prior firm at one point when I started my career, and they were a little bit like the cobbler with bad shoes, where eventually they decided they had to close shop, and clients were going to be given notice. I, myself, was given notice saying, “Hey, in a week, you’re not going to have a job, Noah.” And so I was really given this moment in life, saying, “Hey, if I enjoy what I’ve been doing, do I think I could do it better than the firm I’d been at?  And do I want to make this leap into being a founder and starting a business?” And so my co-founder and I both talked to each other and said, “Look, we love our clients. We love what we’ve been trying to build. I think we just need to do a little bit of a refresh and restructuring of how this operates.” And so we started our own company. I was very lucky that I started with about, I had about 30 clients and a team of four on day one, which I think is unusual.  Most people in the accounting space start off as a one-person shop, trying to grow from one to two, and having to double their clients or double their size to get there. We were fortunate to have five team members and 30 clients on day one. Originally, our vision was just, “Hey, let’s help with the fractional CFO and the bookkeeping,” but that really evolved over time as we added additional services and really understood where our clients were having problems in their back office.  What are the areas where maybe the insurance brokers they’d been working with weren’t very hands-on and kind of came in once a year? Our clients were asking us, as their CFO, “Hey, can you help us select our health insurance?” And we’re like, “Well, we’re kind of doing the broker’s job. Why don’t we build out our own team?” So that was one of the first verticals we moved into and added by building an insurance brokerage. From there, we kept building, where now not only do you have your CFO and accountant helping you, but you also have them with the ability to go out to market, help you compare quotes, and help get your insurance in place. So you’re essentially expanding the array of virtual services that you’re providing, or fractional services that you’re providing, to your clients?  Correct. Yeah. We really try to own the full back office end to end because I think a lot of people deal with, “Okay, great, I have a bookkeeper, I have a tax accountant, I have an R&D tax provider,” and they’re dealing with four or five different vendors that don’t really communicate. The client is the person playing telephone between the two, and we’re like, “Wait, stop. Why is this the solution?” We should just build a different business where it’s all under the Finvisor umbrella.  It’s all full-time team members who are actually working together on behalf of the client, even if fractionally. Some of our clients only need five hours of a payroll specialist, but they need someone to own that role, and they need that person to be able to talk to their sales tax team because it’s like, “Oh, we hired someone in a new state. Is sales tax applicable there?” And connect those dots because, when you have these disconnected providers, you have a lot of things that can drop because they’re not in people’s field of view.  Yeah, I mean, it’s a great service. If you can get a competent team that will take care of your back office, then you can focus on figuring out message-market fit and then essentially scaling revenue. You don’t have to worry about it, and you don’t have to babysit inexperienced people that maybe you can afford to hire, but who would not be able to own the job.  Yeah, exactly. I mean, it’s kind of the, “Do you want to…” You know, I think at least when we started in 2014, there was more of a generalist bookkeeper. That’s kind of the typical solution people went with. Nothing against that, but it’s kind of nice to have dedicated specialists in the different back-office areas that you need. I mean, bookkeepers are great.  They’re usually not your best payroll and HR people. They’re not thinking about California final-paycheck laws, or whether you need to offer a 401(k) if you hire someone in California. Whereas, if you have someone whose entire job is payroll and HR, and you need Finvisor to help run your payroll, they’re going to be thinking about those edge cases and helping you along so that you can just build your business, get to the next milestone, and not worry about tripping yourself up because of compliance, taxes, or a lack of visibility in your reporting. Yeah, that’s great peace of mind. So this podcast is about frameworks, and I wonder, what is your framework? How do you help your clients, or how do you figure things out? What have you developed? We’re about 400 frameworks in, so I’m looking for something unique that helps you and is easy to explain—three to five steps maximum.  Yeah. I mean, one of the ones that comes to mind for us is what we’ve really called the Adjacent Extension Framework. So, first, do really good work and earn your client's trust in one area. Makes it easy for them to approach you.Share on X For us, it’s historically been accounting. People think, “Great, get my books put together.” But for us, it’s really about creating a relationship and earning the client’s trust.  Then, as step two, listen for the other problems they’re having. What are the adjacent problems they’re asking you to solve? And then for us, what we’ve really done is double down in those other areas by building specialists in those verticals. Once you’ve earned the client’s trust, if you’re doing their accounting and all of a sudden they’re struggling with invoicing or collections, you can say, “Hey, we can also help you with accounts receivable and collection efforts because we see your AR balance increasing on your financial statements.” At that point, they’re already thinking, “Great, I like working with this person.  Let’s give their team a try and help us solve another problem.” So, for us, it’s really been about finding those adjacent problems, building a team that specializes in them, and then connecting the client with the right expert. The last piece that’s really coming to market now is using technology to empower the team. Historically, a lot of our value came from having experts who could handle the edge cases or the gray areas between payroll, accounting, taxes, and sales tax. Now, with technology, you can also build the data infrastructure to highlight what’s happening for the client while helping guide the team as they manage those clients.  Love it. So what I’m hearing is, number one—or maybe even number zero—is do a great job, right?  The trust.  Okay. So that’s maybe another way of saying it: earn the trust. But is doing a good job enough to earn that trust, or is there more to it?  I mean, I think in any service business, you want to be proactive. A lot of bookkeepers, accountants, and even legal professionals are usually waiting for the client to ask a question before providing an answer. I think the goal should be to think ahead for the client and proactively provide guidance. That came naturally for us because we sit in the fractional CFO seat.Share on X  But even if you’re just doing bookkeeping, you can still catch these things for clients and help them out. Or if you’re selling P&C insurance and helping clients with their general liability coverage, you can think about what other types of coverage they may need. So I’d say the more proactive you can be, the better. The other thing is meeting clients where they already are.  For us, a lot of our clients are on Slack, so we connect with them on Slack. We chat with them as if we were full-time employees because we don’t want the experience to feel different. We don’t want you to feel like you’re emailing a generic support inbox and not knowing when someone is going to get back to you. If you only need fractional-level support, it shouldn’t feel like you’re getting fractional value or a fractional level of communication.  I love it. So you actually own the function inside the organization, so it feels like you’re part of the team, or your people are part of their team. So that builds the trust. So, do a great job, or earn the trust, number one. Number two, build the relationship. Number three, listen to other problems that they might have. Number four, connect them to other specialists. And number five, empower the team with technology.  Yeah. That’s a lot of it. I mean, as an advisor, we’ve grown… I mean, 60% of our growth comes from client referrals. So I think you know you’re doing something right if clients are recommending you to their friends and network. And so hopefully, if someone’s listening to this and you’re not getting referrals, you should be thinking about, “How do we either create more trust for our clients to be referring us, or how do we become more top of mind when clients are having these conversations?”  That’s great. So 60% of your growth comes from referrals. What’s the other 40%? How do you drive growth? What drives growth for you? What’s the other way to drive growth besides referrals?  Yeah. I mean, I think it’s also being connected with the ecosystem that you’re in. In our space, there are a lot of technology partners. Think about Xero, which is an accounting software, QuickBooks Online, NetSuite, payroll software like Rippling, Bill.com. They all have accounting partnerships, and the more you can build with them and grow your team alongside them, clients will reach out to them and say, “Hey, do you have someone who can help us set up Bill.com or help us set up Rippling?  We don’t have a payroll team to do our state tax registrations.” So we’ve seen a lot of good momentum as our software partners start sending us clients to help us grow. I think the other area is trying to figure out where you can have partnerships that will do introductions. We’ve been very fortunate in partnering with a number of VCs. Obviously, the VCs have worked with us because we’re on the board, or we had a mutual client. A lot of them will start to build partnership channels, and it’s a great opportunity.  They’ll say, “We just invested in this company, and you should go talk to Noah’s team to help with your accounting or your fractional CFO.” So it’s really about finding those tangential operators or entities that complement whatever you’re doing.  So are these primarily personal relationships that need to scale, or do you have a way to scale this across other people in your organization—this ability to develop partners? Or is it mainly you?  It depends on the role. A lot of our fractional CFOs on the team continue to build relationships. I would say probably 40% of our new clients come through a channel that’s not through me. There’ll be other people on our team who have built relationships with another VC or another software company. I think one of the key things we’ve always focused on is hiring people who are very, I would say “doers” might be the wrong word, but people who can self-manage and be project managers.  If you find the right people who can take a step back and look at the bigger picture, I mean, sometimes people come to Finvisor and they don’t realize that we ourselves are a business. Yes, you’re doing accounting like you were in-house and getting the books closed, but if you do good work and you realize clients are having problems, you have to think, “Hey, how can I help clients more and also help Finvisor create a win-win?” A lot of times, when we’re hiring, we’re trying to find people who have that type of drive to continue building and helping us internally, and not just do one part of the puzzle they’re responsible for. That might not be the most direct answer, but I would say a lot of it is hiring—making sure it's not just me leading the growth, but me building a team that can help lead the growth outside of just me.Share on X  Yeah. So how do you share the context so that your team members can connect the dots as well as you can? What’s your approach to that?  There’s a couple of ways we’ve done it. One way is we use a note-taker that then feeds into our CRM. For all client communication, whether they meet with us on Zoom or Google Meet, the transcripts are put into a centralized hub for us. It also connects to our CRM in terms of what we’re doing for the clients. At any point in time, someone can ask, “Hey, what’s going on with this client?” They can understand, “Great, this is what the payroll team talked to them about this week.  This is what the CFO team talked to them about last month. These are the problems they’ve been bringing up.” So we can capture that information without it having to be provided orally every single time, and without having to rely on a chat or an email to the team. There are some moments when it’s useful to give the team a larger update, but in general, it’s good to figure out a way to capture the essence of what you’re doing for your clients so that the team can then, in an AI chat-specific way, talk through, “Hey, great, what’s going on with this client? What are their needs? What has changed in the last six months? Who’s working on the client?”  I’ll have a VC that we’re talking to say, “Oh, we’re looking to invest in the CPG space and this type of vertical. Do you have any clients?” We’re at a point now where I don’t know every client. I usually have an idea about most clients, but there are definitely clients where I don’t know everything that’s happened in the last six months because I don’t talk to all 200 clients.  But I can go to our central hub to gain that information and understand, “Okay, great, which client is looking to fundraise and might want to be connected to this VC?” It’s a nice way to connect the dots. They’re looking to invest. The client is looking to raise. We also do brown-bag sessions. We’re a distributed team, so I think you have to be a little more intentional about how you educate the team. We’ll have weekly meetings where we walk through new technology, new changes in what we’re offering, new positioning, and continue educating the team in a more structured format.  The other thing we’ve done to help the team understand what’s going on is to make information as accessible as possible, similar to how we communicate with clients. So the team doesn’t have to log in to a pretty outdated CRM to pull information on a client. It’s either available directly in the Slack conversation or in a more modern tool like Notion, where you can easily search and find the information you want. So basically, you’re managing and harvesting your data and using that to feed people information about how they can develop partnerships. Is that what I’m hearing?  Yeah. And I think a lot of it is also figuring out which playbooks and processes are repeatable, documenting them better, and then educating the team around them. For example, with our fractional CFOs, we want to be in the board meeting. If we can be in the board meeting, A, we can help clients answer questions about their finances more easily, and B, it’s good to have visibility into what the board is saying about the business and where they want to go.  Then, obviously, the VCs are going to say, “Oh, great, this is Ian at Finvisor.” If he reaches out to me about a partnership, they’re going to have a better understanding of what we do because they’ve been in the room with us—or they’ve been in a virtual or in-person boardroom with us.  So you’re basically sharing the playbook so that they have a better understanding of what they can refer you for. Correct. Yeah.  So, switching gears here, Noah, what’s one thing that you’re trying to actively figure out in your business right now?  I mean, the question everyone is trying to figure out, at least in my space, is how they’re going to use AI in some fashion. That’s the kind of million-dollar question everyone keeps talking about—AI in accounting, AI in finance. Right now, we’re really structured in how we’re trying to use it and apply it. But the question I have is, what’s the next year going to look like? What’s five years going to look like as this technology gets more legs and more trust behind it? We’re pretty intentional about what we’re building and how we’re using some of the newer technology with AI. But I think there’s a lot that, at least for me, you have to continue to iterate. The world today feels different than it did three months ago. I’d say for most of Finvisor’s history—and this has been 12 years—it hasn’t felt like that, where a year later things might feel marginally different because we’re maybe 20% bigger or whatever might have happened.  Now, I think there’s a lot more excitement and unknown around technology and how it can either make people more efficient or help highlight and surface better issues that clients need to talk through. But I also feel like we’re in a moment where everyone’s trying to throw AI into every technology. So we're also trying to stay true to who we are, which is people first, relationships first—technology powering us, not being the solution.Share on X  So as you’re scaling AI to improve the information that your people have, your CFOs have, that presumably is going to lead to people doing less of the mechanical, repeatable tasks and more of the judgment tasks. So how do you scale judgment as you’re scaling the impact with AI?  On our side, I think it’s A, trying to organize and structure the data coming in. B, trying to create tooling that isn’t unique to one client but is built in a way that can be customized for each customer. A lot of the firms I talk to that are in the Finvisor space just take a blanket approach—turn Claude on for every fractional CFO, let them connect it to QuickBooks, and try to figure out their own playbooks.  That’s not how we’ve ever run the business. We don’t just hire accountants and let them run the accounting and see how the output turns out. We’re more focused on figuring out what is actually useful for review. Right now, I think AI has been most helpful around quality. It can definitely check that things are consistent and make sure edge cases are being caught.  I think we’re going to get to a future state where it’s not only making sure quality is at the 95th percentile of confidence, but also giving visibility into metrics like CAC, LTV, and churn—things that would normally take longer to pull together. Your fractional CFO might currently spend hours reviewing Stripe data or Shopify data to come to a conclusion. AI can cut out maybe 40% of that data-cleanup layer, where it’s like, “Okay, now they have the tools to dig in and understand what the underlying problem is,” instead of spending so much time cleaning up the data and getting everything organized.  So currently, at least my thesis is that it’s going to allow us to manage more clients because some of the day-to-day—I don’t want to call it busy work—but the work you have to do before you get to the exciting parts of the job will become more automated and less manual, like pulling data out of Stripe, Shopify, your CRM, or NetSuite.  So does that mean you’ll have a different type of people, maybe higher-level thinkers? Or do you think you can elevate your current team to that level?  Yeah. I think you’re… Sorry, I know I was originally answering this through the fractional CFO lens. Most of our fractional CFOs are already at the top of that organizational pyramid. For them, it’s really about helping them have cleaner data, better visibility into the actions they need to take, and better insight into what they should be reviewing and discussing with the client.  If I think more broadly about the back-office finance team, I do think a lot of the more generalist staff accountant and AP specialist roles won’t be spending as much time on the day-to-day blocking and tackling. If a client has 1,000 transactions a month flowing through their bank and credit cards, historically that accountant would sit in QuickBooks Online clicking “Okay, okay, okay,” reviewing every transaction and coding it. Eighty percent of those transactions will simply be coded automatically in real time as they come in. That leaves them to focus on the 20% that actually requires human judgment.  For me, the question is, can we continue to empower those people to be more impactful with that 20%? Are they the right people for that 20%? We’ve always tried to hire people who are proactive and broader thinkers, so I think we have the right team to step into that. If we’d built a traditional BPO model with an outsourced accounting team made up of people who were really just coding transactions at a basic level, I’d be more worried because getting those people to step up and handle edge cases is difficult.  But that’s not how we’ve historically built Finvisor. We’ve always tried to find people who are a little more… I’d rather hire an A-plus player than a B-player just because there’s some savings in the cost structure. I’d rather have the right people who can perform 80% of the time when they’re at bat than just hire someone because they’re cheaper.  Yeah.  Wrong baseball analogy there, but yeah.  Yeah, I understand. So you have A-plus people. Maybe the people who are doing more bookkeeping-type services—their jobs may become automated—but your A-players are going to have best-in-class information, and they can serve more clients that way.  Yeah. I still think that if you think about the typical accounting structure—if you’re working in-house and you have a bookkeeper and a controller—it’s still helpful. Depending on the size of the company, if you’re a small company, you probably won’t need that bookkeeper.  The controller can handle the edge cases and close the books. But at a certain scale, you’ll still want that junior resource supporting the controller so the controller can focus on the higher-level, more strategic work. I think people will simply be able to do more with less if they’re the right person. There will be people who, if they aren’t good at staying on their toes and figuring out edge cases, won’t be the right fit.  AI will probably replace some of those roles. But I think there’s a great opportunity for people who can think more strategically. They don’t have to be a CFO. They can just be a really smart bookkeeper who’s good at handling edge cases. They’ll simply be able to manage three times as many clients as they could when they had to code every single transaction.  Okay. If you had a magic wand and you could fix one thing in your business over the next 12 months, what would it be?  One area that we probably haven’t prioritized enough because of growth is SEO, AEO, and our overall sales build-out. Our paid advertising hasn’t been the strongest part of our business because it hasn’t been the top priority. If I had a magic wand, I’d have someone clean up our SEO and AEO visibility because I know clients love us and we do great work, but I don’t think we’re showing up the way I’d like from an SEO and AEO perspective. So that would be it. Yeah.  Yeah. Yeah. Love it. So, who are your ideal customers? Who do you want knocking on your door? Is it venture-backed companies primarily, or do you also work with private company founders? Who are your sweet-spot customers?  A lot of our clients are going to be in that 5-to-50-employee range, where they don’t need a full-time back office, a full-time accountant, a full-time CFO, or a full-time payroll specialist, but they need someone to own those roles. That way, we can put together the right Finvisor team to support them. We’ve intentionally made ourselves pretty modular, so while the largest group of our clients is in the tech VC world, we also have a lot of SMBs—law firms, beauty businesses, and other professional services businesses.  I would say that, if you looked at the Finvisor client base as a whole, you’d probably see a lot of startups. But we’re also starting to see more SMBs and more traditional businesses that don’t have VC funding but still need help with their accounting, bookkeeping, and modernizing their back office. So it’s a bit of both. Most of our clients are going to be in that 10-to-50- or 100-employee range, where they’re complex enough that they care about their financials and want to understand what they spent last month, where they’re going, and how they’re going to get there.  Earlier-stage companies are sometimes just a little too early. If you’re a one- or two-person company with just an idea, there’s a reason people think about their financials on more of a cash basis. They can think about the five clients they’re working with. Their bank balance ties pretty closely to their financials. There’s not a huge difference between the two when you’re a sole proprietor.  But as you start to evolve, that’s where Finvisor can provide more value. For all of our clients, we do accrual accounting, so we’re recognizing your revenue and your costs over the life of the service. As you start to grow and build, that’s really helpful. Obviously, if you’re at day one, it’s less impactful because you’re living more day to day, week to week, and month to month.  Steve Preda: Okay. So if we have those kinds of companies—which we do among our listeners—and they hear about this and want to fix their back office and outsource it to a reliable partner who can help them own those functions and give them good advice, what’s the best entry point? Where should they go, and how can they connect with you personally as well?  Yeah. hello@finvisor.com comes to me and the sales team. There’s probably a 95% chance you’ll talk to me if you reach out because I still love connecting with most new businesses that come through the door. The other area I wanted to call out that could be helpful for businesses is PEOs. PEOs are great, but I think at some point clients need to graduate from the PEO, and Finvisor is uniquely positioned to be both your insurance broker—helping you quote large-group plans—and your payroll and HR team to help you leave the PEO.  For a lot of our clients, once they pass that 100-employee mark, it’s like, “Great, we now qualify for a large-group plan,” which might have better rates than what they’re getting through the PEO. They just don’t have the team or bandwidth to get off the PEO. We’ll come alongside those larger companies and say, “Great, let’s quote a large-group plan for you. We’ll also put together a transition plan to register you in the 20 states where your employees are currently located.  We’ll make sure you get your workers’ compensation and employment practices liability insurance in place so there’s really no difference—apples to apples—from being in the PEO to running your own payroll.” We help with that transition because I’m always surprised to see companies with hundreds of employees still on a PEO, where the savings could be in the hundreds of thousands of dollars if they left. They just don’t have the internal team because they’ve always been on a PEO. They’ve never had to do state registrations, so they don’t know how to do them. Because of that, they’re usually not looking for an alternative path to get off that structure. We can at least review it with them and help them out if it’s a good fit. And just to remind our listeners what a PEO is, in case they don’t know.  Oh, sorry. Yeah. A PEO is a Professional Employer Organization. If you’ve heard of companies like TriNet or Justworks, they’re PEOs. In the health insurance space, there are four primary ways you can get health insurance. Most companies start with small-group plans in the early days because they’re state-mandated. For example, in California, if you’re under 100 employees, the rates my company gets would be the same rates Steve’s company gets if we’re both under 100 employees and we’re asking Blue Shield for a quote from the same ZIP code. That’s small-group insurance.  Then there’s level-funded, where carriers quote specifically based on your employee group. There’s large-group, which is somewhat similar but designed for larger organizations. Then there’s the PEO. Let’s say you’re a 10-person company. You don’t have enough employees to qualify for large-group health insurance, which is usually discounted because the risk is spread across hundreds of employees. The PEO says, “We’ll employ your team. Instead of you directly employing 10 people and buying health insurance for only those 10 people, we’ll employ your team and give you rates based on the 10,000 employees we already have.” PEOs are really popular in places like California and New York, where health insurance is very expensive.  But once you get above about 100 employees, you can usually qualify for your own large-group rates, which are similar to what the PEO is getting. The difference is that the PEO is generally marking up those rates because they need to make a margin on the plan. You can often get those rates directly yourself.  Yeah. That makes perfect sense. Okay. So if you’re listening to this and you’re building a venture-backed startup, or you’re the founder of a professional services firm, a law firm, or another small business with 10 to 100 employees, and you don’t yet have the budget—or maybe you simply don’t need—a full-time CFO, insurance advisor, HR leader, and other functional specialists, then reach out to Noah and Finvisor.  Check out what they have to offer and see what services might be a good fit for your business. Thanks, Noah, for coming on the show and sharing your expertise. It’s fascinating to see how this field is evolving, how you’re tapping into technology, and how you’re focusing on the highest-quality CFOs to help your clients. If you enjoyed this conversation, stay tuned.  Follow us on YouTube, Apple Podcasts, or wherever you get your podcasts. Make sure you don’t miss an episode. Every week, we bring you exciting entrepreneurs and their best management frameworks. Thanks for coming, Noah, and thanks for listening.  Thanks, Steve. Appreciate it. Important Links: Noah's LinkedIn Noah's  website Noah's email: hello@finvisor.com

Runlayer is suing Rippling after Rippling evaluated the startup's MCP gateway product and then opted to build one itself. Also, Ozlo unveiled Sleepbuds 2, an updated version of its original product that tackles key areas of improvement, including battery life, connectivity, and sound quality.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Joe Biden's long-hidden recordings are fueling new accusations of a two-tiered justice system regarding classified documents. Meanwhile, Anthony Fauci prepares to answer tough questions about the pandemic that locked down the country. We're getting new insight into what he knew about the pandemic, thanks to his secret diary entries. Never go full commie unless you want to pay $80 for a gallon of milk. New York City Mayor Zohran Mamdani (D) isn't just talking about socialism anymore; he's proposing government-run grocery stores that will cost taxpayers millions while undercutting neighborhood bodegas. HBO's John Oliver picked a fight with Buc-ee's, and he may have just taken on the one American brand you don't mess with. While he mocks a Texas icon, millions of Americans and even tourists from around the world can't get enough of Beaver Nuggets. Behind the Democratic Party's payroll is Rippling, a company facing multiple legal battles and scrutiny over its workplace practices. ► Catch up on my H-1B visa investigations: https://www.youtube.com/playlist?list=PLkJEwf2wliqrtNlYs9D78nmE_Gnja_PpC ► Email me at saratips@blazemedia.com if you have uncovered potential fraud in your area. ► Subscribe to my second YouTube channel: https://www.youtube.com/@SaraGonzalesTX?sub_confirmation=1 ► BLAZE FRONTIER Frontier magazine is a tangible, lasting record of the people, places, traditions, and ideas that make America worth remembering. Go to https://www.BlazeUnlimited.com/SARA right now and lock in your subscription. 0:00 - Fauci's Diary EXPOSES COVID Secrets 24:06 - Mamdani Goes FULL Commie! 34:14 - John Oliver vs. Buc-ee's 41:44 - Democrats' FAVE Payroll Company Unmasked Learn more about your ad choices. Visit megaphone.fm/adchoices

Your HR tech is only as good as the process behind it. Most small businesses are running payroll, time tracking, benefits, and onboarding across three to six disconnected tools — the data doesn't talk, nobody owns the whole system, and you're paying for modules that were never turned on.In this series finale, Kerri walks through:The five core functions every HR payroll system should cover — payroll processing, employee records, time and attendance, benefits administration, and HR workflowsHow to audit the tech you already own before you spend a dollar on something new (pull the contract — you're probably paying for modules you never activated)What you actually need at each stage: under 10 employees, 10–30, and 30–100+Why implementation fails — and why the software company isn't going to chase you down to finish itHow to make your benefits broker bring enrollment technology to the table instead of buying it yourselfWhat to understand about PEOs before you sign a co-employment agreementThe five SOPs every small business needs documented, with or without softwareYOUR ACTION ITEM: This week, pull the contract for every people-related tool you pay for and write down four things per tool — what it does, what it costs, who's using it, and whether you're actually using it for what you bought it for. If only one person knows how to run payroll, fix that this month.

On today's episode, we welcome Suman Desai, Founder and President of GLASSFX, a biotechnology-forward skincare brand built at the intersection of clinical science, Korean innovation, and modern consumer behavior. Before entering the beauty industry, Suman co-founded FLYBLACK, a private aviation company that challenged traditional luxury travel. But after spending four years inside South Korea's leading formulation labs, she became convinced that skincare was ready for its own disruption. That vision became GLASSFX—a clinically driven beauty brand designed to deliver high-performance results without the complexity of traditional skincare routines. Built with patented Korean technologies and advanced bioactive ingredients, GLASSFX is focused on creating products that perform like makeup, heal like medicine, and fit seamlessly into modern life. In this episode, Suman shares what she learned from working alongside some of Korea's top skincare innovators, why she believes the beauty industry has overcomplicated skincare, and how consumers are increasingly demanding fewer products with better results. We discuss the difference between real biotech innovation and marketing hype, how to build trust in one of the most crowded consumer categories, and why she believes the future of skincare will be defined by science-backed performance rather than endless routines. Suman also reflects on the lessons she carried from luxury aviation into beauty, the challenges of building a disruptive brand in a legacy industry, and the emerging trends she believes will reshape skincare over the next decade. A must-listen for founders, operators, beauty enthusiasts, and anyone interested in where science, technology, and consumer behavior are taking the future of skincare.   Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.   To learn more about Suman Desai and GLASSFX:https://www.glassfxskin.com/https://www.instagram.com/glassfxofficial/https://www.instagram.com/sumidesai/https://www.linkedin.com/in/sumandesai   Sponsored By: Rippling - Head to Rippling.AI/KaraGoldin and get the only AI to give you full visibility across your business and take complex actions across your entire organization. Ritual - Save 25% on your first month at Ritual.com/GOLDIN Momentous - Get up to 35% off your first order at LiveMomentous.com, promo code KARAGOLDIN Odoo - Discover how Odoo can take your business to the next level by visiting Odoo.com   Check out our website to view this episode's show notes: https://karagoldin.com/podcast/870

This Week In Startups is made possible by: PayPal Open https://paypalopen.com DigitalOcean https://do.co/twist Rippling https://Rippling.ai/twist   Today's show: *For three decades now, we've been told that breakthroughs in quantum computing are right around the corner. So why hasn't anything materialized? On TWiST in Tokyo, Jason sits down with Yaqumo CEO Kazuhiro Nakashoji and discusses what needed to change (like better algorithms and hardware), and why we may finally be nearing quantum's big moment. Find out why quantum machines are so error-prone, explore the unusual international quantum supply chain, and get a heads-up about the cryptography reckoning coming for your Bitcoin. Guest Kazuhiro Nakashoji on X: https://x.com/KNakashoji Yaqumo Inc.: https://yaqumo.com/en/ Relevant Links JETRO (Japan External Trade Organization): https://www.jetro.go.jp/en/ Institute for Molecular Science: https://www.ims.ac.jp/en/ Quantum Insider: Yaqumo Quantum Photonics Agreement: https://thequantuminsider.com/2026/06/04/yaqumo-nkt-photonics-and-hamamatsu-photonics-sign-quantum-photonics-agreement/ Quantonation investment announcement: https://quantumcomputingreport.com/quantonation-selects-neutral-atom-hardware-developer-yaqumo-for-first-japanese-investment/ NIST: What is Post-Quantum Cryptography? https://www.nist.gov/cybersecurity-and-privacy/what-post-quantum-cryptography Timestamps: 0:00 Intro / Founder University Tokyo 2:20 Guest intro: Kazu of Yakumo 3:20 What is a qubit? 8:34 Why quantum computers are so fragile 8:45 PayPal - Built for payments, growth, and agentic. Paypal Open, built for all business. Visit https://paypalopen.com to get started 13:36 Spinning IP out of the university lab 18:42 DigitalOcean - Head to https://do.co/twist to start building on DigitalOcean's AI-Native Cloud today — and cut your AI workload costs by up to 50%. 28:01 Building the "Toyota of Quantum" 29:38 Rippling - Thanks to our partners at Rippling! Head to https://Rippling.ai/twist and get the only AI built to give you full visibility across your startup and take complex actions across your entire business. 31:25 AI for quantum, and quantum for AI 38:35 Harvest Now, Decrypt Later 41:41 Q&A: Yaqumo's business model 43:22 Q&A: Yaqumo's business model Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.com Check out the TWIST500: https://www.twist500.com Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp   Follow Lon: X: https://x.com/lons   Follow Alex: X: https://x.com/alex LinkedIn: ⁠https://www.linkedin.com/in/alexwilhelm   Follow Jason: X: https://twitter.com/Jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis   Check out all our partner offers: https://partners.launch.co/   Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland   Check out Jason's suite of newsletters: https://substack.com/@calacanis   Follow TWiST: Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin Instagram: https://www.instagram.com/thisweekinstartups TikTok: https://www.tiktok.com/@thisweekinstartups Substack: https://twistartups.substack.com

AI agents can't transform an org they can't see. Albert Strasheim, CTO at Rippling, joins Andrew Zigler to explain why agentic transformation starts with the employee graph, the system of record for who does what. He shares how Rippling assembles teams and primitives across silos, why evals are the new unit test, and how compensating controls keep AI output from turning into slop. When agents do the work, you still have to know who, or what, shipped it. LinearB attributes the work, whether it came from humans, AI assistants, or autonomous agents.Register today: The Engineering Productivity Gap live workshop on July 30Follow the show:Subscribe to our Substack Follow us on LinkedInSubscribe to our YouTube ChannelLeave us a ReviewFollow the hosts:Follow AndrewFollow BenFollow DanFollow today's guest:Rippling: Explore the workforce management platform at rippling.com Introducing Rippling Data Cloud: AI-powered BI that understands your workforceFollow Albert: LinkedIn OFFERSStart Free Trial: Get started with LinearB's AI productivity platform for free.Book a Demo: Learn how you can ship faster, improve DevEx, and lead with confidence in the AI era.LEARN ABOUT LINEARBAI Code Reviews: Automate reviews to catch bugs, security risks, and performance issues before they hit production.AI & Productivity Insights: Go beyond DORA with AI-powered recommendations and dashboards to measure and improve performance.AI-Powered Workflow Automations: Use AI-generated PR descriptions, smart routing, and other automations to reduce developer toil.MCP Server: Interact with your engineering data using natural language to build custom reports and get answers on the fly.

It's your weekly TA & Recruitment news blast with the Scoop from TaPod. This week we cover all kinds of angles, including fashion brand changes their parental leave program, job ad results in zero applications, teachers striking… and miners striking, Indeed launches Career Scout, another job ad calls for 10 years of Claude Code experience, Deel and Rippling continue to rumble, AI firm calls for masturbation consultants, and much more. Don't forget to check out the upcoming events.Thanks to Indeed for partnering with us to bring you the Scoop.

On today's episode, we welcome Brynn MacLennan, Co-Founder and CEO of Slate Flosser — a women-led oral care company on a mission to transform flossing from an overlooked chore into one of the most important habits in preventive health. A product designer, entrepreneur, and mother of five, Brynn built Slate after recognizing that flossing wasn't a motivation problem—it was a design problem. What started as a Kickstarter project evolved into a seven-figure company and the #1 dentist-recommended electric flosser on the market. In this episode, Brynn shares how purchasing a dental practice opened her eyes to the connection between oral health and overall health, and why she believes the mouth is one of the most overlooked gateways to longevity. We discuss the three-year journey of developing Slate's patented 3-in-1 electric flosser, the challenges of disrupting a stagnant category, and how thoughtful product design can change consumer behavior. Brynn also opens up about scaling from a garage invention to a nationally recognized brand, building a women-led company culture, balancing entrepreneurship with raising five children, and why a simple 60-second daily habit can have a meaningful impact on long-term health outcomes. A must-listen for founders, product innovators, health enthusiasts, and anyone interested in prevention, behavior change, and building a brand that solves a real-world problem.   Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.   To learn more about Brynn MacLennan and Slate Flosser:https://www.slateflosser.com/https://www.instagram.com/slateflosser/https://www.linkedin.com/company/slate-flosser/https://www.linkedin.com/in/brynn-maclennan/   Sponsored By: AT&T Business - Switch to AT&T Business at business.att.com Rippling - Head to Rippling.AI/KaraGoldin and get the only AI to give you full visibility across your business and take complex actions across your entire organization. Fatty15 - Get an additional 15% off a 90-day subscription Starter Kit by going to Fatty15.com/KARA and using code KARA at checkout. LinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free. Upwork - Visit Upwork.com right now and post your job for free. Thrive Causemetics - Go to ThriveCausemetics.com/KARAGOLDIN for an exclusive offer of 20% off your first order.   Check out our website to view this episode's show notes: https://karagoldin.com/podcast/867

In this episode, Jason and Ashley Kelly from Rippling, talk about how Rippling scaled from 40 to 400 BDRs in under four years, the "go and see" value that runs from Parker on down, and the SDR-to-CRO program that keeps reps around. Check out more free content and get help with outbound at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://outboundsquad.com.⁠

#374 | Most B2B marketers think brand means bigger budgets. This episode shows otherwise. Dave sits down with Ryan Narod, VP of Marketing at Rippling, to talk about what it actually takes to build a brand people recognize in B2B. Ryan walks through the real campaigns behind that shift - from scrappy iPhone videos and webinar promos to high-production customer films and their Super Bowl commercial. Ryan breaks down how he built a content flywheel, why injecting real humans into every piece of content matters, and how they measure brand impact without losing accountability to pipeline. It's a practical look at going from growth-only marketing to a brand with real personality, with examples you can steal no matter your budget.Timestamps(00:00) - - Today's guest: Ryan Narod, VP of Marketing at Rippling (02:44) - - What Rippling actually does and why HR, finance, and IT live under one roof (07:00) - - Why brand building starts with content and story, not billboards and TV ads (09:00) - - Building a content flywheel out of interviews, written pieces, and video (13:10) - - Getting the brand story straight across personas and the C-suite (18:30) - - Marketing plays in action: from scrappy iPhone videos to big-budget customer films (27:09) - - How to build a brand on a startup budget without Rippling's resources (29:33) - - Comparing production value head to head: a big-budget campaign vs a lo-fi one (32:29) - - How Rippling measures brand marketing with mixed media modeling and incrementally testing (39:49) - - Inside the Super Bowl ad and the reverse timeline it took to pull off Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

This Week In Startups is made possible by: MongoDB - MongoDB.com/ai Rippling - Rippling.ai/twist Agree.com - agree.com   Today's show: Hustle Fund's Eric Bahn and Chapter One's Jeff Morris Jr. join our venture capital roundtable directly following the news breaking that Stripe wants to buy PayPal. The possible transaction highlights how little interest today's leading startups have in going public any time soon. With host Alex Wilhelm, Bahn and Morris dug into when startups should burn the boats à la Fin, physical AI as the next frontier, the power of Silicon Valley groupthink, and how startups are approaching the first days of widespread, company-specific AI evals! Guest links: Eric Bahn https://x.com/ericbahn Hustle Fund https://www.hustlefund.vc Jeff Morris Jr. https://x.com/jmj Chapter One https://chapterone.com Show links: Stripe wants to buy PayPal https://www.reuters.com/business/finance/stripe-advent-offer-buy-paypal-more-than-53-billion-sources-say-2026-07-15/ Flex https://www.flex.one/ Webflow https://webflow.com/ Oak https://www.oak.id/ Fin selling to Salesforce https://www.salesforce.com/news/press-releases/2026/06/15/salesforce-signs-definitive-agreement-to-acquire-fin/ Erebor https://erebor.bank/ "Competition is for losers" https://www.wsj.com/articles/peter-thiel-competition-is-for-losers-1410535536 Chapter One piece on the value of software https://jamesin.substack.com/p/some-areas-weve-been-investing-in   Timestamps: 0:00 Eric Bahn (Hustle Fund) & Jeff Morris Jr. (Chapter One) join the show! 1:35 Stripe's reported $53B offer for PayPal 6:29 Why founders don't want to go public 10:08 Agree.com - Stop chasing invoices and automate your entire contract-to-cash stack. Go to https://agree.com and tell them Jason sent you to get 50% off for life! 15:16 When is it time to burn the boats? 20:12 MongoDB - AI-assisted and agentic coding is helping you build faster than ever. Start building at https://MongoDB.com/ai 21:16 Does VC need an AI revolution? 30:50 Rippling - Thanks to our partners at Rippling! Head to https://Rippling.ai/twist and get the only AI built to give you full visibility across your startup and take complex actions across your entire business. 32:36 Custom evals, open source models, and avoiding vendor lock-in 36:37 Physical AI and robotics as the next frontier 37:42 Oak's $60M seed and startup clusters chasing agent infrastructure 40:43 Escaping the Silicon Valley "think tank" 48:28 Consumer AI's missing wave 1:00:18 AI regulation and how to get it right 1:12:01 Where to find our guests and wrap-up!   Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.com Check out the TWIST500: https://www.twist500.com Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp   Follow Lon: X: https://x.com/lons   Follow Alex: X: https://x.com/alex LinkedIn: ⁠https://www.linkedin.com/in/alexwilhelm   Follow Jason: X: https://twitter.com/Jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis

What if the secret to happiness wasn't a grand epiphany, but a bad movie playing at 2AM? In this episode, Sean sits down with Ben Narasin, a veteran venture capitalist who has backed companies like LendingClub, Rippling, and Omada Health, to explore what decades of investing at the highest level teaches you about life, patience, and staying true to your standards. Ben reveals why lowering the bar in venture is the beginning of the end, and how he learned to sit with the discomfort of seeing 2,500 pitches in a year and funding just one, without letting that silence become a compromise. You'll also hear his counterintuitive advice to founders: stop optimizing your valuation pitch and start treating your investor relationships like a marriage, because you'll be living with that choice for ten years or more.──────────────────────────────────────────────────────

What does it take to build a travel brand for the way people actually live, move, pack, and go today? On today's episode, we welcome Adeela Hussain Johnson, CEO of BÉIS — the travel and lifestyle brand reimagining luggage, bags, and accessories for life on the go. Adeela has helped scale BÉIS into a $250M+ global business by staying focused on thoughtful design, functionality, accessibility, and disciplined growth. As the company has expanded across categories, channels, and markets, she has helped navigate the shift from startup momentum to building a business designed to last. In this episode, we talk about growth, leadership, and the hard decisions that come when a company gets big enough that saying "no" becomes more important than saying "yes." Adeela shares a candid look at what it really takes to scale a modern consumer brand—and why the challenges only get more interesting as the business gets bigger. If you're building a company, leading a team, or navigating growth at any stage, you'll want to hear this conversation. Don't miss this conversation!   Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.   To learn more about Adeela Hussain Johnson and BÉIS:https://BÉIStravel.comhttps://www.instagram.com/BÉIS/https://www.instagram.com/adeelajohnson/https://www.linkedin.com/in/adeelahjohnson/https://www.tiktok.com/@BÉIS   Sponsored By: Acorns - Head to Acorns.com/KARA or download the Acorns app to get started. Warby Parker - Get 15% off + Free Shipping when they buy 2 or more pairs of prescription glasses at WarbyParker.com/KARAGOLDIN Chime - Join the millions who are already banking fee-free today. Head to Chime.com/KARAGOLDIN. Rippling - Head to Rippling.AI/KaraGoldin and get the only AI to give you full visibility across your business and take complex actions across your entire organization.   Check out our website to view this episode's show notes: https://karagoldin.com/podcast/864

On today's episode, we welcome Laura Geller, Founder of Laura Geller Beauty — a brand built around a customer the beauty industry spent years overlooking. Long before inclusivity became a marketing buzzword, Laura was focused on a simple idea: makeup should work for real women living real lives. What started with her career as a makeup artist backstage on Broadway and working with celebrities evolved into a beauty brand that has helped redefine how women over 40 think about makeup, confidence, and aging. In this episode, Laura shares how she built a category-defining beauty brand by listening to consumers instead of chasing trends, why the beauty industry ignored mature women for so long, and what it takes to stay relevant through decades of change. We also discuss the evolution of beauty marketing, the power of serving an underserved customer, and why some of the biggest opportunities in business come from seeing value where everyone else is looking past it. This is a conversation about entrepreneurship, resilience, brand-building, and the importance of knowing exactly who you're serving. This is a must listen. You can find the interview here or anywhere you listen to podcasts

What if waking up in pain wasn't something you had to accept? On today's episode, we welcome Evita Kunke, Co-Founder of Honeydew Sleep — a company rethinking how we sleep, starting with the pillow. After struggling with a debilitating back condition and being told surgery might be her only option, Evita discovered that the right sleep setup could completely change her health — and her life. What started as a personal solution turned into a business. With deep roots in the sleep industry and access to dozens of existing products, Evita and her husband realized the market wasn't solving the problem — so they built their own. Today, Honeydew Sleep is known for its handcrafted, science-backed pillows designed for proper alignment, cooling, and real comfort. In this episode, Evita shares her journey from personal struggle to founder, what's broken in the sleep industry, and how small changes in your sleep setup can have a massive impact on your overall health and quality of life. If you're interested in building a mission-driven brand, solving a real problem, or simply sleeping better — this one's for you. Tune in now on The Kara Goldin Show.   Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.   To learn more about Evita Kunke and Honeydew Sleep:https://honeydewsleep.com/https://www.instagram.com/honeydewsleephttps://www.linkedin.com/company/honeydew-sleep/https://www.linkedin.com/in/evita-kunke-928a4681/   Sponsored By: Warby Parker - Get 15% off + Free Shipping when they buy 2 or more pairs of prescription glasses at WarbyParker.com/KARAGOLDIN Rippling - Head to Rippling.AI/KaraGoldin and get the only AI to give you full visibility across your business and take complex actions across your entire organization. Fatty15 - Get an additional 15% off a 90-day subscription Starter Kit by going to Fatty15.com/KARA and using code KARA at checkout. LinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free. Chime - Join the millions who are already banking fee-free today. Head to Chime.com/KARAGOLDIN.   Check out our website to view this episode's show notes: https://karagoldin.com/podcast/855

What if the future of skincare wasn't about trends — but about real science and long-term skin health? On today's episode, we welcome Dr. Dhaval Bhanusali, board-certified dermatologist and co-founder of Elm Biosciences — a company combining in-office treatments with smarter at-home routines. If you're interested in understanding the science behind skincare, making better decisions for your skin, or staying ahead of where the industry is going — this one's for you. Tune in now on The Kara Goldin Show.   Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.   To learn more about Dr. Dhaval Bhanusali and Elm Biosciences:https://elmbiosciences.com/https://www.instagram.com/dhbhanusali/https://www.linkedin.com/in/dhaval-bhanusali/https://bhanusalimd.com/   Sponsored By: Fatty15 - Get an additional 15% off a 90-day subscription Starter Kit by going to Fatty15.com/KARA and using code KARA at checkout. Acorns - Head to Acorns.com/KARA or download the Acorns app to get started. LinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free. Upwork - Visit Upwork.com right now and post your job for free. Rippling - Head to Rippling.AI/KaraGoldin and get the only AI to give you full visibility across your business and take complex actions across your entire organization.   Check out our website to view this episode's show notes: https://karagoldin.com/podcast/852

Turning skincare into ritual — and luxury into something deeply personal — that's the magic ✨ On The Kara Goldin Show, I sit down with Lejla Cas, Founder of KNESKO Skin — a brand blending advanced skincare science with energetic wellness, intention, and self-care. We talk about building a luxury beauty brand that goes beyond surface-level results, why longevity and skin barrier health are becoming such important conversations, and how Lejla turned an unconventional vision into a globally recognized brand used in luxury spas around the world. We also dive into the launch of KNESKO's new Gold Repair Collection and the future of beauty, ritual, and wellness. If you're interested in learning what it takes to build a differentiated brand, challenge traditional beauty norms, or create products that truly connect with consumers — check out the interview on my podcast. You can find it here or anywhere you listen to podcasts

What if baby food actually prioritized vegetables first? On today's episode, we welcome Shibani Baluja, Founder and CEO of Lil' Gourmets — a company rethinking how we feed the next generation. After more than a decade at Kraft Foods, Shibani walked away to build what she couldn't find: fresh, veggie-first meals designed to support early nutrition and lifelong healthy habits. Now available nationwide in Whole Foods Market, Walmart, and more, Lil' Gourmets is bringing globally inspired, organic meals to busy parents looking for better options. In this episode, Shibani shares her journey from corporate to founder, the research behind introducing veggies early, and what it takes to scale in grocery. If you're building, scaling, or challenging a legacy category — this one's for you. Tune in now on The Kara Goldin Show.   Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.   To learn more about Shibani Baluja and Lil' Gourmets:https://lilgourmets.com/https://www.instagram.com/lilgourmets/https://www.tiktok.com/@lil_gourmetshttps://www.facebook.com/lilgourmetshttps://www.linkedin.com/in/shibani-baluja/   Sponsored By: RULA - Go to Rula.com/KARAGOLDIN for convenient therapy that's covered by insurance. Monarch Money - Use code KARAGOLDIN at Monarch.com to get your first year half off at just $50. Hero Bread - Hero Bread is offering 10% off your order. Just go to HERO.co and use code KARAGOLDIN at checkout. Rippling - Head to Rippling.AI/KaraGoldin and get the only AI to give you full visibility across your business and take complex actions across your entire organization. LinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free. Chime - Join the millions who are already banking fee-free today. Head to Chime.com/KARAGOLDIN.   Check out our website to view this episode's show notes: https://karagoldin.com/podcast/849

This episode is a rebroadcast of Auren's appearance on the GTMnow podcast ---------------------------------------------------Auren Hoffman (Flex Capital) joins the GTMnow podcast to share some of the most contrarian takes in tech today, from why AI moats are gone, to why your next VC meeting will be with a bot, to why AI is secretly going to trigger a baby boom.In this episode:Why Auren runs 500+ AI agents to source deals, and what that means for founders raising capitalThe "agent-to-agent" meeting prediction: by end of 2026, first VC conversations will be fully automatedWhy every software moat has been "blown up" and what Salesforce, LinkedIn & DocuSign need to do to surviveThe OpenAI x The Hustle acquisition breakdown: why it's the smartest (and cheapest) distribution play in AIWhy missing a great deal is 10x more painful than making a bad one, Auren's honest VC mistake frameworkThe baby boom thesis: why AI, IVF, self-driving cars & cheaper energy could reverse the fertility declineWhy companies won't sign yearly SaaS contracts anymore, and what that means for every B2B founderAuren Hoffman is the founder of NQB8, Flex Capital, SafeGraph, and LiveRamp. He's an early backer of Replit, Perplexity, Rippling, Vercel, Coinbase, Chime, and AppLovin.Max's socials: https://x.com/hackitmaxhttps://www.linkedin.com/in/maxaltschuler/Auren's socials:https://x.com/aurenhttps://www.linkedin.com/in/auren/https://auren.substack.com/GTMnow: https://gtmnow.com

What does it take to turn fragrance into something you don't just wear — but actually feel? On today's episode, we welcome Steve Sun, Founder and CEO of Biology Fragrances — a brand redefining scent as a daily ritual rooted in emotional well-being. With a background spanning design, media, and storytelling at companies like The Walt Disney Company, Warner Bros., and Paramount Pictures, Steve brings a unique lens to building brands that connect on a deeper level. Raised between Taiwan and the United States, Steve's early experiences with scent—from traditional remedies to everyday rituals—shaped his perspective on fragrance as something functional, not just aesthetic. That perspective led him to study perfumery and ultimately launch Biology Fragrances — a small-batch, plant-based brand designed to support mood, energy, and overall well-being. Today, the brand is growing across DTC, Amazon, and retail, including a nationwide launch in Sprouts Farmers Market, bringing fragrance into a completely new channel. In this episode, Steve shares what it takes to build a new category around “functional fragrance,” how he blends storytelling with science to create emotionally resonant products, and why consumers are starting to think about scent as part of their wellness routine. We also discuss his unconventional approach to distribution, lessons from building billion-dollar entertainment brands, and what it means to create something that truly connects with modern consumers. Steve also reflects on the founder journey, the challenges of educating a new market, and what's next for Biology Fragrances. If you're interested in building a differentiated brand, creating products that connect on a deeper level, or redefining how consumers experience everyday rituals — this episode is for you. Tune in now on The Kara Goldin Show.   Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.   To learn more about Steve Sun and Biology Fragrances:https://www.biologyfragrances.com/https://www.linkedin.com/company/biology-fragrances/https://www.instagram.com/biologyfragranceshttps://www.instagram.com/stevecsun/https://www.linkedin.com/in/steve-sun-5ab17b28/   Sponsored By: Stamps.com - Go to Stamps.com and use code kara to get sixty days risk-free! AT&T Business - Switch to AT&T Business at business.att.com LinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free. Upwork - Visit Upwork.com right now and post your job for free. Physician's Choice - Go to Amazon or PhysiciansChoice.com and use code PCPODCAST10 for 10% off your entire order Rippling - Head to Rippling.AI/KaraGoldin and get the only AI to give you full visibility across your business and take complex actions across your entire organization. NFP - NFP is ready to help you succeed. Visit nfp.com/karagoldin to unlock your full potential.   Check out our website to view this episode's show notes: https://karagoldin.com/podcast/846

In this episode, Jason and Ken Amar from Rippling, talk about how he booked meetings at a 41% rate as an SDR, the custom landing pages and groundswell calls Rippling uses to break into accounts, high-value gifting and in-person plays that actually scale, and where he thinks the SDR role is headed next. Check out more free content and get help with outbound at ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://outboundsquad.com.⁠

Vanguard manages over $10 trillion in assets, but their dominance in search and AI visibility isn't just because of their size. Most big brands their size are leaving millions of visits on the table. Vanguard isn't.This video breaks down the Vanguard digital marketing strategy behind 6.2 million monthly organic visitors, an AI visibility score of 85/100, and 74,500 AI mentions, and the lessons any marketer can steal from it.Here's what I cover:Why Vanguard built their entire website around customer goals, not products, and why that single shift is the foundation of everything else they're doingThe topic cluster content strategy generating 6.2 million US organic visits a month, and how they've structured it to cover every stage of the buyer journeyHow their educational articles are structured to get cited in AI Overviews, ChatGPT, and Gemini, including the exact formatting choices that make AI tools want to pull from their contentWhy their retirement income calculator has attracted 462 linking domains and 74,000 monthly visits to a single page and how to replicate this for your industryThe internal linking and CTA strategy that turns content readers into customers (and why most brands get this badly wrong)The 7 lessons any marketer at any size business can apply immediately to build this kind of search and AI visibilityVanguard isn't winning because they're Vanguard. They're winning because they're doing the work. Here's exactly what that looks like.Book a consultation call for a live review of your website and marketing

Produced by Foundersuite (for startups: www.foundersuite.com) and Fundingstack (for emerging manager VCs: www.fundingstack.com), "How I Raised It" goes behind the scenes with startup founders and investors who have raised capital. This episode is with with Andrei Serban of Console, a San Francisco-based startup that provides an AI-powered IT Service Management platform that automates routine internal support requests and IT tasks directly through platforms like Slack and Microsoft Teams. Learn more at www.console.com In this episode, we discuss the acquisition of Andrei's previous company, Fuzzbuzz, by Rippling and he shares tips for managing the exit process. We then discuss what Console does and why he started the company. Following that, Andrei shares the story of raising capital from Thrive Capital, DST Global and prominent angels, how he ran a really tight 2 week process, how he used AI and an Investor Memo in the process, tips for who to target at a VC fund, why he likes to hire ex founders, and more. Andrei is a repeat guest of the show -- to catch the original episode when he was building Fuzzbuzz, click here: https://soundcloud.com/user-2586856/ep-106-how-i-raised-it-with-andrew-serban-of-fuzzbuzz Console has raised $29M from Thrive Capital and DST Global, with backers including Ramp's founders, Box CEO Aaron Levie, and Palo Alto Networks CEO Nikesh Arora. How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $21 Billion since 2016. If you are a startup, create a free account at www.foundersuite.com. If you are a VC, venture studio or investment banker, check out our new platform, www.fundingstack.com

Join Yogi Goel, Co-founder, CEO, and CFO of Maxima, for an unvarnished conversation on breaking the legacy architecture of corporate finance. After a 20-year career spanning auditing at EY, tech IPOs at Citi and Barclays, and scaling Rubrik from $5M to $900M in ARR, Yogi was firmly on the venture-backed CFO track. Instead, he realized that despite decades of enterprise software, accounting teams were still trapped in a monthly cycle of manual data wrangling and spreadsheet anguish. In this episode, we explore how Maxima secured $41M in funding from Kleiner Perkins and Redpoint, why the "semi-annual close" debate misses the mark, and why the future of finance relies on AI acting as a horizontal system of work layered directly over existing ERPs.

Rippling has grown from over $16 billion, and their website traffic went from 20,000 monthly visitors in 2021 to over 1.5 million today.This didn't happen by accident. It happened because of a three-part digital marketing playbook that any business — software, services, or anything else — can copy.Here's what I cover in this breakdown of Rippling's marketing strategy:- How Rippling ditched generic messaging and rebuilt their entire website around laser-targeted customer segments — and why this drove higher-quality leads from real decision-makers- The content strategy that grew their blog from 5,000 to nearly 200,000 monthly visits — and the exact topic clusters they used to do it- Why Rippling built out state-by-state labor law content across every US state, and what this teaches you about hyper-specific audience targeting- What "Rippling Plus" is, why it's a smart play to insulate against AI search disruption, and whether it's worth attempting for your business- How Rippling uses original research and digital PR to get coverage in the exact publications their target audience reads — and why this is now critical for AI search visibility- Where Rippling's AI search visibility currently stands, and the one area they need to improve before competitors chip away at their leadThe three-pillar playbook behind Rippling's rise is something any business can learn from — whether you're starting from scratch or trying to scale what's already working.The key lessons from Rippling's approach:- Tell a specific story for each customer segment — not a generic one for everyone- Build content around the topics your different audiences actually search for- Use original data and digital PR to earn coverage in the publications AI tools citeRead the show notes: https://exposureninja.com/podcast/rippling-marketing-strategy/Listen to these episodes next:The BEST SEO Strategies for 2026⁠https://exposureninja.com/podcast/368/⁠How To Dominate AI Search Results in 2026⁠https://exposureninja.com/podcast/372/⁠Copy The 3 Pillars of £50m+ SEO Campaigns⁠https://exposureninja.com/podcast/371/

Get free access to the full course + companion workbook (50+ pages of frameworks, templates, and AI prompts): https://masterclass.outboundsquad.com/ --- Outbound isn't dead, but it's broken. Reply rates are below 2%. Connect rates are below 4%. The irony? The tools designed to make outbound easier have made it exponentially harder. But the top 25% of reps are booking 4.3x more meetings than everyone else. This course teaches you exactly what they do differently. The Outbound Masterclass is a free, 3-hour course covering the complete methodology we've used to train 20,000+ reps at companies like Shopify, Gong, Zoom, Rippling, and iHeartMedia. Here's what's inside: 1) Disqualify and avoid wasting hours pursuing bad-fit accounts 2) Leverage AI as your personal assistant to eliminate most busywork 3) Control the Conversation with prospects on cold calls and secure the meeting 4) Own the inbox with best practices from 85M+ cold emails we studied with Gong 5) Handle nearly any objection prospects throw at you 6) Build offers prospective buyers feel stupid for ignoring This is the live premiere of the Outbound Masterclass. It's also available on-demand at the link below. Get free access to the full course + companion workbook (50+ pages of frameworks, templates, and AI prompts): https://masterclass.outboundsquad.com/

Get free access to the full course + companion workbook (50+ pages of frameworks, templates, and AI prompts): https://masterclass.outboundsquad.com/ --- "I'm not interested." "We already have a solution." "Send me an email." Sound familiar? Objections aren't rejections. They're signals that you haven't earned trust yet. Most reps freeze or fumble. You won't after this. In 15 minutes, you'll master a repeatable framework for turning "not interested" into "tell me more." Here's what we cover: 1) The psychology behind why prospects object (and why it's actually a good sign) 2) A universal framework for responding to ANY objection without sounding scripted 3) The 5 most common cold call objections and exactly what to say for each one Real examples and role-plays you can practice today This is a live session from the Outbound Masterclass launch series. The full course is free and covers 15 modules on the complete outbound methodology. Get free access to the full Outbound Masterclass course + companion workbook: https://masterclass.outboundsquad.com/ The workbook includes the objection handling playbook, word-for-word responses to the top 5 objections, and AI prompts for practicing in real-time.

Get free access to the full course + companion workbook (50+ pages of frameworks, templates, and AI prompts): https://masterclass.outboundsquad.com/ --- Less than 4% of cold calls get answered. And when they do, most reps fumble the first 30 seconds. This mini course will fix that. In 23 minutes, you'll learn the exact cold call framework that's helped thousands of reps go from dreading the phone to booking meetings consistently. Here's what we cover: 1) The 3-step cold call framework that triples meeting booked rates 2) Creative openers that reduce hang-ups and capture the prospect's attention 3) Engaging questions that anchor to pain and get the prospect to show up This is a live session from the Outbound Masterclass launch series. The full course is free and covers 15 modules on cold calling, cold email, messaging, objection handling, and more. Get free access to the full Outbound Masterclass course + companion workbook: https://masterclass.outboundsquad.com/ The workbook includes the complete cold call talk track template, AI prompts for building personalized openers, and frameworks you can implement the same day.

AGENDA:  04:00 —

Get free access to the full course + companion workbook: https://masterclass.outboundsquad.com/ 91% of buyers believe salespeople don't understand what they do, what they care about, or what their company does. That's not a cold email or cold calling problem. That's a messaging problem. In this episode, I break down the exact messaging framework we use with every Outbound Squad client to fix this. You'll learn: 1) Why "pitching" in cold emails reduces reply rates by up to 57% 2) The "push" vs. "pull" method and why most reps do it backwards 3) The 4 components of messaging that resonates: Priorities, Current Solutions, Problems, and Aspirations This is one module from the Outbound Masterclass, a free 15-module course covering the full methodology we've used to train 20,000+ reps at companies like Shopify, Gong, Zoom, Rippling, and more. Get free access to the full course + companion workbook: https://masterclass.outboundsquad.com/ The companion workbook includes every framework, template, and AI prompt from the course so you can implement what you learn immediately.

Most interview advice tends to come from the candidate's perspective - how to prep, share your experiences, and follow up. This conversation pulls back the curtain on the other side of the table. I spoke with hiring leaders from Netflix, Rippling, and EvenUp to learn how three great, yet operationally-different companies evaluate candidates. Surprisingly, all three leaders agreed on one core truth: most candidates are operating from a playbook that's two years out of date. AI has upended the job-search landscape: old signals are table stakes, and the goal posts have changed.Key topics:• The new PM: Why companies are looking for candidates who “push the limits of what's possible”• The shift from behavioral to scenario-based questions• Does pedigree still matter? Why trajectory is the new alternative signal for recruiters• The three things that now separate a great take-home case study submission from a generic one• Why case study presentations are still valuable - and help demonstrate core PM skills• Whether website applications actually get looked at and why referrals are more binary than most people think• How to signal drive and a frontier-pushing mindset when everyone claims to be a high performerWhere to find Nikhyl• Twitter/X• LinkedInWhere to find McKenzie• LinkedInWhere to find Sam• LinkedInWhere to find Sarah• LinkedInJoin The Skip• Skip Coach• Skip CommunityFind The Skip• Website• Substack• YouTube• Spotify• Apple PodcastsTimestamps00:48 Introduction 04:12 Meet our guests from EvenUp, Rippling, and Netflix09:06 How has the hiring process changed since COVID?11:17 Is AI fluency explicitly tested in interviews?12:42 Why quality and speed are favored over prioritization ability16:16 Past experience vs. scenario questions—where the balance is shifting19:52 Does pedigree still matter to hiring managers?23:10 Why trajectory is an underrated signal to index on26:43 Why the LinkedIn DM isn't dead29:31 Does the take-home case study still hold value in the AI era?33:21 Using case studies to screen for brevity, agency, and strategic thinking39:09 Rippling's product discussion and panel case study process43:52 Unpacking red flags in case study presentations45:43 The collaboration test: curiosity vs. defensiveness under pressure47:56 How to get noticed — are website applications even worth it?50:56 Where EvenUp proactively sources candidates53:00 Closing advice for mid-career PMs navigating today's job marketDon't forget to subscribe to The Skip to hear me coach you through timely career lessons. Access exclusive sessions from 100+ top product leaders at skip.coach. If you're interested in joining me on a future call, send me a note on LinkedIn, Threads, or Twitter. You can also email me at nikhyl@skip.community This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theskip.substack.com

In the latest episode of Executive Function, Brett sits down with Katie Burke, who recently became COO of Harvey after joining as Chief People Officer. Before Harvey, Katie spent 11 years in HR leadership at HubSpot, where she built one of tech's most distinctive cultures. In this conversation, she unpacks her marketing-minded approach to HR, why she hired deliberately from hospitality rather than corporate backgrounds, and why developing culture should be a strategic priority for any organization. In today's episode, we discuss: Why HR leaders should think like marketers The 2.5-year cultural hangover after a layoff The protein vs. sugar rule for employee feedback What it means to be the executive team's own HR business partner What the Chief People Officer owes the board and what they don't References: Amazon: https://www.amazon.com Anique Drumright: https://www.linkedin.com/in/anique-drumright-53978a1a/ Brian Halligan: https://www.linkedin.com/in/brianhalligan/ Carmel Galvin: https://www.linkedin.com/in/carmelgalvin/ eBay: https://www.ebay.com Gabe Pereyra: https://www.linkedin.com/in/gabepereyra Harvey: https://www.harvey.ai HubSpot: https://www.hubspot.com Jacqui Canney: https://www.linkedin.com/in/jacquicanney Klaviyo: https://www.klaviyo.com Lorrie Norrington: https://www.linkedin.com/in/lorrienorrington/ Maggie Landers: https://www.linkedin.com/in/maggiecohenlanders/ Rippling: https://www.rippling.com ServiceNow: https://www.servicenow.com Winston Weinberg: https://www.linkedin.com/in/winston-weinberg/ Where to find Katie: LinkedIn: https://www.linkedin.com/in/katie-burke-965767a/ Twitter/X: https://x.com/katieburkie Where to find Brett: LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/ Twitter/X: https://twitter.com/brettberson Where to find First Round Capital: Website: https://firstround.com/ First Round Review: https://review.firstround.com/ Twitter/X: https://twitter.com/firstround YouTube: https://www.youtube.com/@FirstRoundCapital This podcast on all platforms: https://review.firstround.com/podcast Timestamps: 00:00 Introduction 00:23 Why HR begins with thinking like a marketer 01:58   “Don't ask for a seat at the table. Build the table.” 02:29 Radical transparency after Hubspot's IPO 05:14 How HubSpot's people function drove strategy 07:01 The trickiest part of the Chief People Officer role 10:00 Be the Michael Jordan of your exec team 12:14 Why people leaders need to create “graceful exits” 16:49 The inevitable two-year layoff hangover 23:31 The workplace shouldn't be Disneyland 26:05 “Our job is not to make you happy every day” 34:28 Being a Chief People Officer isn't for the faint of heart 35:04 How “Berry-Gate” taught HubSpot to manage feedback 40:51 Chief People Officers should be demanding, by design 42:01 Why “frequent flyers” are a new-hire red flag 44:54 Unpacking the role of the VP of People 49:94 Which company decisions fall to the Chief People Officer? 49:11 The most common challenges of scaling a company 51:39 The differences between HubSpot and Harvey 53:17 How AI is changing the people function 1:04:28 Why Katie shares her own performance reviews 1:06:22 How to manage a disagreement with the CEO

In this episode, Jason and Rippling's Senior SDR Director, Bert Brokaw, talk about what it really takes to crush the Director of SDR role, from leading managers and aligning with executives to building a high-performing outbound culture. Tune in to learn how top leaders grow strategic SDR teams that consistently deliver results. ‍ Check out more free content and get coaching at ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://outboundsquad.com.⁠

Miles Clements is a Partner @ Accel where he helps to lead their growth fund. At Accel, Miles has led or invested in Atlassian, Cursor, Linear, and more.  AGENDA:  03:38 Where is True Alpha and Value in a World of AI  05:10 Why it is Total BS that Cursor is Dead 07:55 Why Cursor Were Not Wrong to Build Their Own Models 09:38 What is the Upside When Investing in Cursor at $27BN? 15:12 Do Sub $10BN Outcomes Even Matter to a Fund the Size of Accel? 17:07 Losing ServiceTitan: Investing Lesson Learned… 19:55 Missing Rippling: What We Learned 27:20 What is Accel's Win Rate 30:22 How VCs Approach Ownership Has Changed 35:09 Does Miles Feel Happier or Sadder to be an Anthropic Investor Post Pentagon Debacle 36:45 What Happens to Companies Like Miro and Snyk with High Prices to Live Upto? 38:05 Why it is a Great Time to Be Thoma Bravo and Vista  38:36 Why Founder-Led Companies Are Always Better 41:12 Why Would Any Founder Go Public Today 43:48 When is the Right Time to Take Chips Off The Table? 45:24 Should VC Firms Have Evergreen Funds and Be Responsible for Public Positions 50:28 You Can Pick Any VC to Join Accel, Who Does Miles Choose…     

Ever wonder why some COOs scale businesses to legendary heights while others get swallowed by chaos and politics? If you're craving clarity, confidence, and uncommon edge in your second-in-command role, this Fan Favorite episode is your wake-up call. Cameron Herold sits down with Matt MacInnis, COO of Rippling and co-founder of Inkling, for a raw, actionable conversation about the real challenges behind hyper-growth, hiring, trust, and culture. They dig into what makes the COO role so “special,” how to build a game-changing flywheel, and why patience, precision, and authenticity are the ultimate power moves.The pain of “going it alone” is real. Tune in to learn how to avoid disaster, dodge politics, and harness proven tactics you won't find in any business book. Don't wait until burnout bites. Listen now for fiercely exclusive COO insights, bold truths, and systems that will let you scale smarter, not harder.Timestamped Highlights[00:02:22] – The hidden pain in HR, IT, and how Rippling breaks the “original sin” of bad data[00:05:55] – Why Matt almost walked away—then got schooled by Parker's contrarian “rocket ship” logic[00:08:30] – The untold power of preexisting trust between CEO and COO—and what happens if you hire without it[00:12:49] – Topgrading secrets: Why most executive hiring fails and how to get it right (even when everyone says they're an “A player”)[00:15:44] – Copilot dynamics: How Matt and Parker run the company with surprisingly little contact (and why it works)[00:19:18] – Should you debate the CEO in front of the team? The cathartic, risky art of public disagreement[00:23:13] – Inside Rippling's flywheel advantage—what Salesforce, Facebook, and Brex did differently and why you can too[00:31:04] – Killing bureaucracy and politics: The simple rule for hiring and process that most leaders ignore[00:39:29] – The brutal, proven formula for layoffs: What Sequoia teaches (and how to survive the “survivor's guilt”)About the GuestMatt MacInnis is the Chief Operating Officer of Rippling, a revolutionary all-in-one HR and IT platform transforming how businesses scale and manage people. Matt was also the co-founder and CEO of Inkling, a mobile learning platform that raised over $100M before its acquisition. With deep roots at Apple and a Harvard engineering degree, Matt blends big-company brilliance with entrepreneurial firepower. He's known for breaking boring business norms and igniting hyper-growth, all while refusing to tolerate politics, inefficiency, or shallow executive hiring.

The Legion of Doom (LoD) wasn't just a “hacker group”, it captured the essence of underground hacking in the 80s/90s. BBSes, phreaking, rival crews, and the crackdowns that changed everything. From those humble beginnings came a legacy that still echoes through modern security culture today.SponsorsSupport for this show comes from ThreatLocker®. ThreatLocker® is a Zero Trust Endpoint Protection Platform that strengthens your infrastructure from the ground up. With ThreatLocker® Allowlisting and Ringfencing™, you gain a more secure approach to blocking exploits of known and unknown vulnerabilities. ThreatLocker® provides Zero Trust control at the kernel level that enables you to allow everything you need and block everything else, including ransomware! Learn more at www.threatlocker.com.This show is sponsored by Rippling. Rippling is the unified platform for Global HR, Payroll, IT, and Finance. They've helped millions replace their mess of cobbled-together tools with one system designed to give leaders clarity, speed, and control. With Rippling, you can run your entire HR, IT, and Finance operations as one, or pick and choose the products that best fill the gaps in your software stack. Learn more rippling.com/darknet.This show is sponsored by Meter, the company building networks from the ground up. Meter delivers a complete networking stack - wired, wireless, and cellular - in one solution that's built for performance and scale. Meter's full-stack solution covers everything from first site survey to ongoing support, giving you a single partner for all your connectivity needs. Go to meter.com/darknet to book a demo now!Sources Book: Masters of Deception (https://amzn.to/4q3O0gJ) Book: The Hacker Crackdown (https://amzn.to/3N4bovY)

Jason Lemkin is the founder of SaaStr, the world's largest community for software founders, and a veteran SaaS investor who has deployed over $200 million into B2B startups. After his last salesperson quit, Jason made a radical decision: replace his entire go-to-market team with AI agents. What started as an experiment has transformed into a new operating model, where 20 AI agents managed by just 1.2 humans now do the work previously handled by a team of 10 SDRs and AEs. In this conversation, Jason shares his hands-on experience implementing AI to run his sales org, including what works, what doesn't, and how the GTM landscape is quickly being transformed.We discuss:1. How AI is fundamentally changing the sales function2. Why most SDRs and BDRs will be “extinct” within a year3. What Jason is observing across his portfolio about AI adoption in GTM4. How to become “hyper-employable” in the age of AI5. The specific AI tools and tactics he's using that have been working best6. Practical frameworks for integrating AI into your sales motion without losing what works7. Jason's 2026 predictions on where SaaS and GTM are heading next—Brought to you by:DX—The developer intelligence platform designed by leading researchersVercel—Your collaborative AI assistant to design, iterate, and scale full-stack applications for the webDatadog—Now home to Eppo, the leading experimentation and feature flagging platform—Transcript: https://www.lennysnewsletter.com/p/we-replaced-our-sales-team-with-20-ai-agents—My biggest takeaways (for paid newsletter subscribers): https://www.lennysnewsletter.com/i/182902716/my-biggest-takeaways-from-this-conversation—Where to find Jason Lemkin:• X: https://x.com/jasonlk• LinkedIn: https://www.linkedin.com/in/jasonmlemkin• Website: https://www.saastr.com• Substack: https://substack.com/@cloud—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Jason Lemkin(04:36) What SaaStr does(07:13) AI's impact on sales teams(10:11) How SaaStr's AI agents work and their performance(14:18) How go-to-market is changing in the AI era(19:19) The future of SDRs, BDRs, and AEs in sales(22:03) Why leadership roles are safe(23:43) How to be in the 20% who thrive in the AI sales future(28:40) Why you shouldn't build your own AI tools(30:10) Specific AI agents and their applications(36:40) Challenges and learnings in AI deployment(42:11) Making AI-generated emails good (not just acceptable)(47:31) When humans still beat AI in sales(52:39) An overview of SaaStr's org(53:50) The role of human oversight in AI operations(58:37) Advice for salespeople and founders in the AI era(01:05:40) Forward-deployed engineers(01:08:08) What's changing and what's staying the same in sales(01:16:21) Why AI is creating more work, not less(01:19:32) Why Jason says these are magical times(01:25:25) The "incognito mode test" for finding AI opportunities(01:27:19) The impact of AI on jobs(01:30:18) Lightning round and final thoughts—Referenced:• Building a world-class sales org | Jason Lemkin (SaaStr): https://www.lennysnewsletter.com/p/building-a-world-class-sales-org• SaaStr Annual: https://www.saastrannual.com• Delphi: https://www.delphi.ai/saastr/talk• Amelia Lerutte on LinkedIn: https://www.linkedin.com/in/amelialerutte/• Vercel: https://vercel.com• What world-class GTM looks like in 2026 | Jeanne DeWitt Grosser (Vercel, Stripe, Google): https://www.lennysnewsletter.com/p/what-the-best-gtm-teams-do-differently• Everyone's an engineer now: Inside v0's mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js): https://www.lennysnewsletter.com/p/everyones-an-engineer-now-guillermo-rauch• Replit: https://replit.com• Behind the product: Replit | Amjad Masad (co-founder and CEO): https://www.lennysnewsletter.com/p/behind-the-product-replit-amjad-masad• ElevenLabs: https://elevenlabs.io• The exact AI playbook (using MCPs, custom GPTs, Granola) that saved ElevenLabs $100k+ and helps them ship daily | Luke Harries (Head of Growth): https://www.lennysnewsletter.com/p/the-ai-marketing-stack• Bolt: https://bolt.new• Lovable: https://lovable.dev• Harvey: https://www.harvey.ai• Samsara: https://www.samsara.com/products/platform/ai-samsara-intelligence• UiPath: https://www.uipath.com• Denise Dresser on LinkedIn: https://www.linkedin.com/in/denisedresser• Agentforce: https://www.salesforce.com/form/agentforce• SaaStr's AI Agent Playbook: https://saastr.ai/agents• Brian Halligan on LinkedIn: https://www.linkedin.com/in/brianhalligan• Brian Halligan's AI: https://www.delphi.ai/minds/bhalligan• Sierra: https://sierra.ai• Fin: https://fin.ai• Deccan: https://www.deccan.ai• Artisan: https://www.artisan.co• Qualified: https://www.qualified.com• Claude: https://claude.ai• HubSpot: https://www.hubspot.com• Gamma: https://gamma.app• Sam Blond on LinkedIn: https://www.linkedin.com/in/sam-blond-791026b• Brex: https://www.brex.com• Outreach: https://www.outreach.io• Gong: https://www.gong.io• Salesloft: https://www.salesloft.com• Mixmax: https://www.mixmax.com• “Sell the alpha, not the feature”: The enterprise sales playbook for $1M to $10M ARR | Jen Abel: https://www.lennysnewsletter.com/p/the-enterprise-sales-playbook-1m-to-10m-arr• Clay: https://www.clay.com• Owner: https://www.owner.com• Momentum: https://www.momentum.io• Attention: https://www.attention.com• Granola: https://www.granola.ai• Behind the founder: Marc Benioff: https://www.lennysnewsletter.com/p/behind-the-founder-marc-benioff• Palantir: https://www.palantir.com• Databricks: https://www.databricks.com• Garry Tan on LinkedIn: https://www.linkedin.com/in/garrytan• Rippling: https://www.rippling.com• Cursor: https://cursor.com• The rise of Cursor: The $300M ARR AI tool that engineers can't stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell• The new AI growth playbook for 2026: How Lovable hit $200M ARR in one year | Elena Verna (Head of Growth): https://www.lennysnewsletter.com/p/the-new-ai-growth-playbook-for-2026-elena-verna• Pluribus on AppleTV+: https://tv.apple.com/us/show/pluribus/umc.cmc.37axgovs2yozlyh3c2cmwzlza• Sora: https://openai.com/sora• Reve: https://app.reve.com• Everything That Breaks on the Way to $1B ARR, with Mailchimp Co-Founder Ben Chestnut: https://www.saastr.com/everything-that-breaks-on-the-way-to-1b-arr-with-mailchimp-co-founder-ben-chestnut/• The Revenue Playbook: Rippling's Top 3 Growth Tactics at Scale, with Rippling CRO Matt Plank: https://www.youtube.com/watch?v=h3eYtzBpjRw• 10 contrarian leadership truths every leader needs to hear | Matt MacInnis (Rippling): https://www.lennysnewsletter.com/p/10-contrarian-leadership-truths—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com