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Noah Hopton, CEO and Founder of Finvisor, helps startups and growing businesses simplify operations by building integrated back-office teams that combine accounting, finance, payroll, HR, insurance, and technology. By combining experienced financial professionals with modern technology, Noah enables businesses to streamline operations, stay compliant, and focus on sustainable growth.  In this conversation, Noah introduces The Adjacent Extension Framework—Earn the Trust, Build the Relationship, Listen for Other Problems, Connect Other Specialists, and Empower the Team with Tech. He explains why proactive service creates lasting client relationships, how solving adjacent business challenges leads to sustainable growth, and why integrated back-office teams outperform disconnected vendors. Noah also shares how AI is reshaping finance operations by automating repetitive work, empowering finance professionals to focus on strategic decision-making, and helping businesses leverage technology to enhance—not replace—human expertise. — How to Outsource Your Back Office with Noah Hopton  Good day, listeners. Steve Preda here with the Management Blueprint Podcast, and my guest today is Noah Hopton, the CEO and Founder of Finvisor, helping seed and Series A companies that have outgrown spreadsheets and part-time bookkeepers but aren’t ready for a full-time finance team yet. Their job is to give you the financial clarity to make good decisions at every stage of growth. Noah, welcome to the show.  Yeah. Pleasure to be here, Steve.  Well, great to have you here, and I’m very curious about your career and your business and what you built here. I’m particularly curious about your personal ‘Why’ and how you manifest it in your business.  Personal ‘Why.’ That’s great. Well, I’ll be honest, I didn’t go in thinking I was going to be an accountant or run an accounting firm. You know, I studied accounting in school. Eventually, I thought I was going to probably be more in a kind of front-of-house sales relationship because I enjoyed the people part—making relationships and meeting people.  But I was very fortunate that I found the consulting, fractional CFO world, where I got to discover a love of problem-solving, creating relationships, and creating value for clients. For me, it was kind of this love of helping clients understand their business, helping clients understand what to think about around the corner, where it's not just being in-house with one set of books that you're closing.Share on X  When you’re at Finvisor, my day-to-day, at least when I started, was probably working with 10 to 12 clients a month and helping them understand, “Okay, how did they perform last month? Can they hire a certain number of people? And what’s the plan going forward?”  Yeah, I mean, that’s super helpful. I started life in accounting as well with KPMG, and what attracted me was to essentially have that language of business so that I would be able to understand how a business works and have this confidence of not flying blind, right? That’s really, really cool. So how did you evolve from a CFO into a founder? What was the trigger point for you?  So I was very fortunate. I actually was at a prior firm at one point when I started my career, and they were a little bit like the cobbler with bad shoes, where eventually they decided they had to close shop, and clients were going to be given notice. I, myself, was given notice saying, “Hey, in a week, you’re not going to have a job, Noah.” And so I was really given this moment in life, saying, “Hey, if I enjoy what I’ve been doing, do I think I could do it better than the firm I’d been at?  And do I want to make this leap into being a founder and starting a business?” And so my co-founder and I both talked to each other and said, “Look, we love our clients. We love what we’ve been trying to build. I think we just need to do a little bit of a refresh and restructuring of how this operates.” And so we started our own company. I was very lucky that I started with about, I had about 30 clients and a team of four on day one, which I think is unusual.  Most people in the accounting space start off as a one-person shop, trying to grow from one to two, and having to double their clients or double their size to get there. We were fortunate to have five team members and 30 clients on day one. Originally, our vision was just, “Hey, let’s help with the fractional CFO and the bookkeeping,” but that really evolved over time as we added additional services and really understood where our clients were having problems in their back office.  What are the areas where maybe the insurance brokers they’d been working with weren’t very hands-on and kind of came in once a year? Our clients were asking us, as their CFO, “Hey, can you help us select our health insurance?” And we’re like, “Well, we’re kind of doing the broker’s job. Why don’t we build out our own team?” So that was one of the first verticals we moved into and added by building an insurance brokerage. From there, we kept building, where now not only do you have your CFO and accountant helping you, but you also have them with the ability to go out to market, help you compare quotes, and help get your insurance in place. So you’re essentially expanding the array of virtual services that you’re providing, or fractional services that you’re providing, to your clients?  Correct. Yeah. We really try to own the full back office end to end because I think a lot of people deal with, “Okay, great, I have a bookkeeper, I have a tax accountant, I have an R&D tax provider,” and they’re dealing with four or five different vendors that don’t really communicate. The client is the person playing telephone between the two, and we’re like, “Wait, stop. Why is this the solution?” We should just build a different business where it’s all under the Finvisor umbrella.  It’s all full-time team members who are actually working together on behalf of the client, even if fractionally. Some of our clients only need five hours of a payroll specialist, but they need someone to own that role, and they need that person to be able to talk to their sales tax team because it’s like, “Oh, we hired someone in a new state. Is sales tax applicable there?” And connect those dots because, when you have these disconnected providers, you have a lot of things that can drop because they’re not in people’s field of view.  Yeah, I mean, it’s a great service. If you can get a competent team that will take care of your back office, then you can focus on figuring out message-market fit and then essentially scaling revenue. You don’t have to worry about it, and you don’t have to babysit inexperienced people that maybe you can afford to hire, but who would not be able to own the job.  Yeah, exactly. I mean, it’s kind of the, “Do you want to…” You know, I think at least when we started in 2014, there was more of a generalist bookkeeper. That’s kind of the typical solution people went with. Nothing against that, but it’s kind of nice to have dedicated specialists in the different back-office areas that you need. I mean, bookkeepers are great.  They’re usually not your best payroll and HR people. They’re not thinking about California final-paycheck laws, or whether you need to offer a 401(k) if you hire someone in California. Whereas, if you have someone whose entire job is payroll and HR, and you need Finvisor to help run your payroll, they’re going to be thinking about those edge cases and helping you along so that you can just build your business, get to the next milestone, and not worry about tripping yourself up because of compliance, taxes, or a lack of visibility in your reporting. Yeah, that’s great peace of mind. So this podcast is about frameworks, and I wonder, what is your framework? How do you help your clients, or how do you figure things out? What have you developed? We’re about 400 frameworks in, so I’m looking for something unique that helps you and is easy to explain—three to five steps maximum.  Yeah. I mean, one of the ones that comes to mind for us is what we’ve really called the Adjacent Extension Framework. So, first, do really good work and earn your client's trust in one area. Makes it easy for them to approach you.Share on X For us, it’s historically been accounting. People think, “Great, get my books put together.” But for us, it’s really about creating a relationship and earning the client’s trust.  Then, as step two, listen for the other problems they’re having. What are the adjacent problems they’re asking you to solve? And then for us, what we’ve really done is double down in those other areas by building specialists in those verticals. Once you’ve earned the client’s trust, if you’re doing their accounting and all of a sudden they’re struggling with invoicing or collections, you can say, “Hey, we can also help you with accounts receivable and collection efforts because we see your AR balance increasing on your financial statements.” At that point, they’re already thinking, “Great, I like working with this person.  Let’s give their team a try and help us solve another problem.” So, for us, it’s really been about finding those adjacent problems, building a team that specializes in them, and then connecting the client with the right expert. The last piece that’s really coming to market now is using technology to empower the team. Historically, a lot of our value came from having experts who could handle the edge cases or the gray areas between payroll, accounting, taxes, and sales tax. Now, with technology, you can also build the data infrastructure to highlight what’s happening for the client while helping guide the team as they manage those clients.  Love it. So what I’m hearing is, number one—or maybe even number zero—is do a great job, right?  The trust.  Okay. So that’s maybe another way of saying it: earn the trust. But is doing a good job enough to earn that trust, or is there more to it?  I mean, I think in any service business, you want to be proactive. A lot of bookkeepers, accountants, and even legal professionals are usually waiting for the client to ask a question before providing an answer. I think the goal should be to think ahead for the client and proactively provide guidance. That came naturally for us because we sit in the fractional CFO seat.Share on X  But even if you’re just doing bookkeeping, you can still catch these things for clients and help them out. Or if you’re selling P&C insurance and helping clients with their general liability coverage, you can think about what other types of coverage they may need. So I’d say the more proactive you can be, the better. The other thing is meeting clients where they already are.  For us, a lot of our clients are on Slack, so we connect with them on Slack. We chat with them as if we were full-time employees because we don’t want the experience to feel different. We don’t want you to feel like you’re emailing a generic support inbox and not knowing when someone is going to get back to you. If you only need fractional-level support, it shouldn’t feel like you’re getting fractional value or a fractional level of communication.  I love it. So you actually own the function inside the organization, so it feels like you’re part of the team, or your people are part of their team. So that builds the trust. So, do a great job, or earn the trust, number one. Number two, build the relationship. Number three, listen to other problems that they might have. Number four, connect them to other specialists. And number five, empower the team with technology.  Yeah. That’s a lot of it. I mean, as an advisor, we’ve grown… I mean, 60% of our growth comes from client referrals. So I think you know you’re doing something right if clients are recommending you to their friends and network. And so hopefully, if someone’s listening to this and you’re not getting referrals, you should be thinking about, “How do we either create more trust for our clients to be referring us, or how do we become more top of mind when clients are having these conversations?”  That’s great. So 60% of your growth comes from referrals. What’s the other 40%? How do you drive growth? What drives growth for you? What’s the other way to drive growth besides referrals?  Yeah. I mean, I think it’s also being connected with the ecosystem that you’re in. In our space, there are a lot of technology partners. Think about Xero, which is an accounting software, QuickBooks Online, NetSuite, payroll software like Rippling, Bill.com. They all have accounting partnerships, and the more you can build with them and grow your team alongside them, clients will reach out to them and say, “Hey, do you have someone who can help us set up Bill.com or help us set up Rippling?  We don’t have a payroll team to do our state tax registrations.” So we’ve seen a lot of good momentum as our software partners start sending us clients to help us grow. I think the other area is trying to figure out where you can have partnerships that will do introductions. We’ve been very fortunate in partnering with a number of VCs. Obviously, the VCs have worked with us because we’re on the board, or we had a mutual client. A lot of them will start to build partnership channels, and it’s a great opportunity.  They’ll say, “We just invested in this company, and you should go talk to Noah’s team to help with your accounting or your fractional CFO.” So it’s really about finding those tangential operators or entities that complement whatever you’re doing.  So are these primarily personal relationships that need to scale, or do you have a way to scale this across other people in your organization—this ability to develop partners? Or is it mainly you?  It depends on the role. A lot of our fractional CFOs on the team continue to build relationships. I would say probably 40% of our new clients come through a channel that’s not through me. There’ll be other people on our team who have built relationships with another VC or another software company. I think one of the key things we’ve always focused on is hiring people who are very, I would say “doers” might be the wrong word, but people who can self-manage and be project managers.  If you find the right people who can take a step back and look at the bigger picture, I mean, sometimes people come to Finvisor and they don’t realize that we ourselves are a business. Yes, you’re doing accounting like you were in-house and getting the books closed, but if you do good work and you realize clients are having problems, you have to think, “Hey, how can I help clients more and also help Finvisor create a win-win?” A lot of times, when we’re hiring, we’re trying to find people who have that type of drive to continue building and helping us internally, and not just do one part of the puzzle they’re responsible for. That might not be the most direct answer, but I would say a lot of it is hiring—making sure it's not just me leading the growth, but me building a team that can help lead the growth outside of just me.Share on X  Yeah. So how do you share the context so that your team members can connect the dots as well as you can? What’s your approach to that?  There’s a couple of ways we’ve done it. One way is we use a note-taker that then feeds into our CRM. For all client communication, whether they meet with us on Zoom or Google Meet, the transcripts are put into a centralized hub for us. It also connects to our CRM in terms of what we’re doing for the clients. At any point in time, someone can ask, “Hey, what’s going on with this client?” They can understand, “Great, this is what the payroll team talked to them about this week.  This is what the CFO team talked to them about last month. These are the problems they’ve been bringing up.” So we can capture that information without it having to be provided orally every single time, and without having to rely on a chat or an email to the team. There are some moments when it’s useful to give the team a larger update, but in general, it’s good to figure out a way to capture the essence of what you’re doing for your clients so that the team can then, in an AI chat-specific way, talk through, “Hey, great, what’s going on with this client? What are their needs? What has changed in the last six months? Who’s working on the client?”  I’ll have a VC that we’re talking to say, “Oh, we’re looking to invest in the CPG space and this type of vertical. Do you have any clients?” We’re at a point now where I don’t know every client. I usually have an idea about most clients, but there are definitely clients where I don’t know everything that’s happened in the last six months because I don’t talk to all 200 clients.  But I can go to our central hub to gain that information and understand, “Okay, great, which client is looking to fundraise and might want to be connected to this VC?” It’s a nice way to connect the dots. They’re looking to invest. The client is looking to raise. We also do brown-bag sessions. We’re a distributed team, so I think you have to be a little more intentional about how you educate the team. We’ll have weekly meetings where we walk through new technology, new changes in what we’re offering, new positioning, and continue educating the team in a more structured format.  The other thing we’ve done to help the team understand what’s going on is to make information as accessible as possible, similar to how we communicate with clients. So the team doesn’t have to log in to a pretty outdated CRM to pull information on a client. It’s either available directly in the Slack conversation or in a more modern tool like Notion, where you can easily search and find the information you want. So basically, you’re managing and harvesting your data and using that to feed people information about how they can develop partnerships. Is that what I’m hearing?  Yeah. And I think a lot of it is also figuring out which playbooks and processes are repeatable, documenting them better, and then educating the team around them. For example, with our fractional CFOs, we want to be in the board meeting. If we can be in the board meeting, A, we can help clients answer questions about their finances more easily, and B, it’s good to have visibility into what the board is saying about the business and where they want to go.  Then, obviously, the VCs are going to say, “Oh, great, this is Ian at Finvisor.” If he reaches out to me about a partnership, they’re going to have a better understanding of what we do because they’ve been in the room with us—or they’ve been in a virtual or in-person boardroom with us.  So you’re basically sharing the playbook so that they have a better understanding of what they can refer you for. Correct. Yeah.  So, switching gears here, Noah, what’s one thing that you’re trying to actively figure out in your business right now?  I mean, the question everyone is trying to figure out, at least in my space, is how they’re going to use AI in some fashion. That’s the kind of million-dollar question everyone keeps talking about—AI in accounting, AI in finance. Right now, we’re really structured in how we’re trying to use it and apply it. But the question I have is, what’s the next year going to look like? What’s five years going to look like as this technology gets more legs and more trust behind it? We’re pretty intentional about what we’re building and how we’re using some of the newer technology with AI. But I think there’s a lot that, at least for me, you have to continue to iterate. The world today feels different than it did three months ago. I’d say for most of Finvisor’s history—and this has been 12 years—it hasn’t felt like that, where a year later things might feel marginally different because we’re maybe 20% bigger or whatever might have happened.  Now, I think there’s a lot more excitement and unknown around technology and how it can either make people more efficient or help highlight and surface better issues that clients need to talk through. But I also feel like we’re in a moment where everyone’s trying to throw AI into every technology. So we're also trying to stay true to who we are, which is people first, relationships first—technology powering us, not being the solution.Share on X  So as you’re scaling AI to improve the information that your people have, your CFOs have, that presumably is going to lead to people doing less of the mechanical, repeatable tasks and more of the judgment tasks. So how do you scale judgment as you’re scaling the impact with AI?  On our side, I think it’s A, trying to organize and structure the data coming in. B, trying to create tooling that isn’t unique to one client but is built in a way that can be customized for each customer. A lot of the firms I talk to that are in the Finvisor space just take a blanket approach—turn Claude on for every fractional CFO, let them connect it to QuickBooks, and try to figure out their own playbooks.  That’s not how we’ve ever run the business. We don’t just hire accountants and let them run the accounting and see how the output turns out. We’re more focused on figuring out what is actually useful for review. Right now, I think AI has been most helpful around quality. It can definitely check that things are consistent and make sure edge cases are being caught.  I think we’re going to get to a future state where it’s not only making sure quality is at the 95th percentile of confidence, but also giving visibility into metrics like CAC, LTV, and churn—things that would normally take longer to pull together. Your fractional CFO might currently spend hours reviewing Stripe data or Shopify data to come to a conclusion. AI can cut out maybe 40% of that data-cleanup layer, where it’s like, “Okay, now they have the tools to dig in and understand what the underlying problem is,” instead of spending so much time cleaning up the data and getting everything organized.  So currently, at least my thesis is that it’s going to allow us to manage more clients because some of the day-to-day—I don’t want to call it busy work—but the work you have to do before you get to the exciting parts of the job will become more automated and less manual, like pulling data out of Stripe, Shopify, your CRM, or NetSuite.  So does that mean you’ll have a different type of people, maybe higher-level thinkers? Or do you think you can elevate your current team to that level?  Yeah. I think you’re… Sorry, I know I was originally answering this through the fractional CFO lens. Most of our fractional CFOs are already at the top of that organizational pyramid. For them, it’s really about helping them have cleaner data, better visibility into the actions they need to take, and better insight into what they should be reviewing and discussing with the client.  If I think more broadly about the back-office finance team, I do think a lot of the more generalist staff accountant and AP specialist roles won’t be spending as much time on the day-to-day blocking and tackling. If a client has 1,000 transactions a month flowing through their bank and credit cards, historically that accountant would sit in QuickBooks Online clicking “Okay, okay, okay,” reviewing every transaction and coding it. Eighty percent of those transactions will simply be coded automatically in real time as they come in. That leaves them to focus on the 20% that actually requires human judgment.  For me, the question is, can we continue to empower those people to be more impactful with that 20%? Are they the right people for that 20%? We’ve always tried to hire people who are proactive and broader thinkers, so I think we have the right team to step into that. If we’d built a traditional BPO model with an outsourced accounting team made up of people who were really just coding transactions at a basic level, I’d be more worried because getting those people to step up and handle edge cases is difficult.  But that’s not how we’ve historically built Finvisor. We’ve always tried to find people who are a little more… I’d rather hire an A-plus player than a B-player just because there’s some savings in the cost structure. I’d rather have the right people who can perform 80% of the time when they’re at bat than just hire someone because they’re cheaper.  Yeah.  Wrong baseball analogy there, but yeah.  Yeah, I understand. So you have A-plus people. Maybe the people who are doing more bookkeeping-type services—their jobs may become automated—but your A-players are going to have best-in-class information, and they can serve more clients that way.  Yeah. I still think that if you think about the typical accounting structure—if you’re working in-house and you have a bookkeeper and a controller—it’s still helpful. Depending on the size of the company, if you’re a small company, you probably won’t need that bookkeeper.  The controller can handle the edge cases and close the books. But at a certain scale, you’ll still want that junior resource supporting the controller so the controller can focus on the higher-level, more strategic work. I think people will simply be able to do more with less if they’re the right person. There will be people who, if they aren’t good at staying on their toes and figuring out edge cases, won’t be the right fit.  AI will probably replace some of those roles. But I think there’s a great opportunity for people who can think more strategically. They don’t have to be a CFO. They can just be a really smart bookkeeper who’s good at handling edge cases. They’ll simply be able to manage three times as many clients as they could when they had to code every single transaction.  Okay. If you had a magic wand and you could fix one thing in your business over the next 12 months, what would it be?  One area that we probably haven’t prioritized enough because of growth is SEO, AEO, and our overall sales build-out. Our paid advertising hasn’t been the strongest part of our business because it hasn’t been the top priority. If I had a magic wand, I’d have someone clean up our SEO and AEO visibility because I know clients love us and we do great work, but I don’t think we’re showing up the way I’d like from an SEO and AEO perspective. So that would be it. Yeah.  Yeah. Yeah. Love it. So, who are your ideal customers? Who do you want knocking on your door? Is it venture-backed companies primarily, or do you also work with private company founders? Who are your sweet-spot customers?  A lot of our clients are going to be in that 5-to-50-employee range, where they don’t need a full-time back office, a full-time accountant, a full-time CFO, or a full-time payroll specialist, but they need someone to own those roles. That way, we can put together the right Finvisor team to support them. We’ve intentionally made ourselves pretty modular, so while the largest group of our clients is in the tech VC world, we also have a lot of SMBs—law firms, beauty businesses, and other professional services businesses.  I would say that, if you looked at the Finvisor client base as a whole, you’d probably see a lot of startups. But we’re also starting to see more SMBs and more traditional businesses that don’t have VC funding but still need help with their accounting, bookkeeping, and modernizing their back office. So it’s a bit of both. Most of our clients are going to be in that 10-to-50- or 100-employee range, where they’re complex enough that they care about their financials and want to understand what they spent last month, where they’re going, and how they’re going to get there.  Earlier-stage companies are sometimes just a little too early. If you’re a one- or two-person company with just an idea, there’s a reason people think about their financials on more of a cash basis. They can think about the five clients they’re working with. Their bank balance ties pretty closely to their financials. There’s not a huge difference between the two when you’re a sole proprietor.  But as you start to evolve, that’s where Finvisor can provide more value. For all of our clients, we do accrual accounting, so we’re recognizing your revenue and your costs over the life of the service. As you start to grow and build, that’s really helpful. Obviously, if you’re at day one, it’s less impactful because you’re living more day to day, week to week, and month to month.  Steve Preda: Okay. So if we have those kinds of companies—which we do among our listeners—and they hear about this and want to fix their back office and outsource it to a reliable partner who can help them own those functions and give them good advice, what’s the best entry point? Where should they go, and how can they connect with you personally as well?  Yeah. hello@finvisor.com comes to me and the sales team. There’s probably a 95% chance you’ll talk to me if you reach out because I still love connecting with most new businesses that come through the door. The other area I wanted to call out that could be helpful for businesses is PEOs. PEOs are great, but I think at some point clients need to graduate from the PEO, and Finvisor is uniquely positioned to be both your insurance broker—helping you quote large-group plans—and your payroll and HR team to help you leave the PEO.  For a lot of our clients, once they pass that 100-employee mark, it’s like, “Great, we now qualify for a large-group plan,” which might have better rates than what they’re getting through the PEO. They just don’t have the team or bandwidth to get off the PEO. We’ll come alongside those larger companies and say, “Great, let’s quote a large-group plan for you. We’ll also put together a transition plan to register you in the 20 states where your employees are currently located.  We’ll make sure you get your workers’ compensation and employment practices liability insurance in place so there’s really no difference—apples to apples—from being in the PEO to running your own payroll.” We help with that transition because I’m always surprised to see companies with hundreds of employees still on a PEO, where the savings could be in the hundreds of thousands of dollars if they left. They just don’t have the internal team because they’ve always been on a PEO. They’ve never had to do state registrations, so they don’t know how to do them. Because of that, they’re usually not looking for an alternative path to get off that structure. We can at least review it with them and help them out if it’s a good fit. And just to remind our listeners what a PEO is, in case they don’t know.  Oh, sorry. Yeah. A PEO is a Professional Employer Organization. If you’ve heard of companies like TriNet or Justworks, they’re PEOs. In the health insurance space, there are four primary ways you can get health insurance. Most companies start with small-group plans in the early days because they’re state-mandated. For example, in California, if you’re under 100 employees, the rates my company gets would be the same rates Steve’s company gets if we’re both under 100 employees and we’re asking Blue Shield for a quote from the same ZIP code. That’s small-group insurance.  Then there’s level-funded, where carriers quote specifically based on your employee group. There’s large-group, which is somewhat similar but designed for larger organizations. Then there’s the PEO. Let’s say you’re a 10-person company. You don’t have enough employees to qualify for large-group health insurance, which is usually discounted because the risk is spread across hundreds of employees. The PEO says, “We’ll employ your team. Instead of you directly employing 10 people and buying health insurance for only those 10 people, we’ll employ your team and give you rates based on the 10,000 employees we already have.” PEOs are really popular in places like California and New York, where health insurance is very expensive.  But once you get above about 100 employees, you can usually qualify for your own large-group rates, which are similar to what the PEO is getting. The difference is that the PEO is generally marking up those rates because they need to make a margin on the plan. You can often get those rates directly yourself.  Yeah. That makes perfect sense. Okay. So if you’re listening to this and you’re building a venture-backed startup, or you’re the founder of a professional services firm, a law firm, or another small business with 10 to 100 employees, and you don’t yet have the budget—or maybe you simply don’t need—a full-time CFO, insurance advisor, HR leader, and other functional specialists, then reach out to Noah and Finvisor.  Check out what they have to offer and see what services might be a good fit for your business. Thanks, Noah, for coming on the show and sharing your expertise. It’s fascinating to see how this field is evolving, how you’re tapping into technology, and how you’re focusing on the highest-quality CFOs to help your clients. If you enjoyed this conversation, stay tuned.  Follow us on YouTube, Apple Podcasts, or wherever you get your podcasts. Make sure you don’t miss an episode. Every week, we bring you exciting entrepreneurs and their best management frameworks. Thanks for coming, Noah, and thanks for listening.  Thanks, Steve. Appreciate it. Important Links: Noah's LinkedIn Noah's  website Noah's email: hello@finvisor.com

Runlayer is suing Rippling after Rippling evaluated the startup's MCP gateway product and then opted to build one itself. Also, Ozlo unveiled Sleepbuds 2, an updated version of its original product that tackles key areas of improvement, including battery life, connectivity, and sound quality.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Joe Biden's long-hidden recordings are fueling new accusations of a two-tiered justice system regarding classified documents. Meanwhile, Anthony Fauci prepares to answer tough questions about the pandemic that locked down the country. We're getting new insight into what he knew about the pandemic, thanks to his secret diary entries. Never go full commie unless you want to pay $80 for a gallon of milk. New York City Mayor Zohran Mamdani (D) isn't just talking about socialism anymore; he's proposing government-run grocery stores that will cost taxpayers millions while undercutting neighborhood bodegas. HBO's John Oliver picked a fight with Buc-ee's, and he may have just taken on the one American brand you don't mess with. While he mocks a Texas icon, millions of Americans and even tourists from around the world can't get enough of Beaver Nuggets. Behind the Democratic Party's payroll is Rippling, a company facing multiple legal battles and scrutiny over its workplace practices. ► Catch up on my H-1B visa investigations: https://www.youtube.com/playlist?list=PLkJEwf2wliqrtNlYs9D78nmE_Gnja_PpC ► Email me at saratips@blazemedia.com if you have uncovered potential fraud in your area. ► Subscribe to my second YouTube channel: https://www.youtube.com/@SaraGonzalesTX?sub_confirmation=1 ► BLAZE FRONTIER Frontier magazine is a tangible, lasting record of the people, places, traditions, and ideas that make America worth remembering. Go to https://www.BlazeUnlimited.com/SARA right now and lock in your subscription. 0:00 - Fauci's Diary EXPOSES COVID Secrets 24:06 - Mamdani Goes FULL Commie! 34:14 - John Oliver vs. Buc-ee's 41:44 - Democrats' FAVE Payroll Company Unmasked Learn more about your ad choices. Visit megaphone.fm/adchoices

Your HR tech is only as good as the process behind it. Most small businesses are running payroll, time tracking, benefits, and onboarding across three to six disconnected tools — the data doesn't talk, nobody owns the whole system, and you're paying for modules that were never turned on.In this series finale, Kerri walks through:The five core functions every HR payroll system should cover — payroll processing, employee records, time and attendance, benefits administration, and HR workflowsHow to audit the tech you already own before you spend a dollar on something new (pull the contract — you're probably paying for modules you never activated)What you actually need at each stage: under 10 employees, 10–30, and 30–100+Why implementation fails — and why the software company isn't going to chase you down to finish itHow to make your benefits broker bring enrollment technology to the table instead of buying it yourselfWhat to understand about PEOs before you sign a co-employment agreementThe five SOPs every small business needs documented, with or without softwareYOUR ACTION ITEM: This week, pull the contract for every people-related tool you pay for and write down four things per tool — what it does, what it costs, who's using it, and whether you're actually using it for what you bought it for. If only one person knows how to run payroll, fix that this month.

On today's episode, we welcome Suman Desai, Founder and President of GLASSFX, a biotechnology-forward skincare brand built at the intersection of clinical science, Korean innovation, and modern consumer behavior. Before entering the beauty industry, Suman co-founded FLYBLACK, a private aviation company that challenged traditional luxury travel. But after spending four years inside South Korea's leading formulation labs, she became convinced that skincare was ready for its own disruption. That vision became GLASSFX—a clinically driven beauty brand designed to deliver high-performance results without the complexity of traditional skincare routines. Built with patented Korean technologies and advanced bioactive ingredients, GLASSFX is focused on creating products that perform like makeup, heal like medicine, and fit seamlessly into modern life. In this episode, Suman shares what she learned from working alongside some of Korea's top skincare innovators, why she believes the beauty industry has overcomplicated skincare, and how consumers are increasingly demanding fewer products with better results. We discuss the difference between real biotech innovation and marketing hype, how to build trust in one of the most crowded consumer categories, and why she believes the future of skincare will be defined by science-backed performance rather than endless routines. Suman also reflects on the lessons she carried from luxury aviation into beauty, the challenges of building a disruptive brand in a legacy industry, and the emerging trends she believes will reshape skincare over the next decade. A must-listen for founders, operators, beauty enthusiasts, and anyone interested in where science, technology, and consumer behavior are taking the future of skincare.   Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.   To learn more about Suman Desai and GLASSFX:https://www.glassfxskin.com/https://www.instagram.com/glassfxofficial/https://www.instagram.com/sumidesai/https://www.linkedin.com/in/sumandesai   Sponsored By: Rippling - Head to Rippling.AI/KaraGoldin and get the only AI to give you full visibility across your business and take complex actions across your entire organization. Ritual - Save 25% on your first month at Ritual.com/GOLDIN Momentous - Get up to 35% off your first order at LiveMomentous.com, promo code KARAGOLDIN Odoo - Discover how Odoo can take your business to the next level by visiting Odoo.com   Check out our website to view this episode's show notes: https://karagoldin.com/podcast/870

This Week In Startups is made possible by: PayPal Open https://paypalopen.com DigitalOcean https://do.co/twist Rippling https://Rippling.ai/twist   Today's show: *For three decades now, we've been told that breakthroughs in quantum computing are right around the corner. So why hasn't anything materialized? On TWiST in Tokyo, Jason sits down with Yaqumo CEO Kazuhiro Nakashoji and discusses what needed to change (like better algorithms and hardware), and why we may finally be nearing quantum's big moment. Find out why quantum machines are so error-prone, explore the unusual international quantum supply chain, and get a heads-up about the cryptography reckoning coming for your Bitcoin. Guest Kazuhiro Nakashoji on X: https://x.com/KNakashoji Yaqumo Inc.: https://yaqumo.com/en/ Relevant Links JETRO (Japan External Trade Organization): https://www.jetro.go.jp/en/ Institute for Molecular Science: https://www.ims.ac.jp/en/ Quantum Insider: Yaqumo Quantum Photonics Agreement: https://thequantuminsider.com/2026/06/04/yaqumo-nkt-photonics-and-hamamatsu-photonics-sign-quantum-photonics-agreement/ Quantonation investment announcement: https://quantumcomputingreport.com/quantonation-selects-neutral-atom-hardware-developer-yaqumo-for-first-japanese-investment/ NIST: What is Post-Quantum Cryptography? https://www.nist.gov/cybersecurity-and-privacy/what-post-quantum-cryptography Timestamps: 0:00 Intro / Founder University Tokyo 2:20 Guest intro: Kazu of Yakumo 3:20 What is a qubit? 8:34 Why quantum computers are so fragile 8:45 PayPal - Built for payments, growth, and agentic. Paypal Open, built for all business. Visit https://paypalopen.com to get started 13:36 Spinning IP out of the university lab 18:42 DigitalOcean - Head to https://do.co/twist to start building on DigitalOcean's AI-Native Cloud today — and cut your AI workload costs by up to 50%. 28:01 Building the "Toyota of Quantum" 29:38 Rippling - Thanks to our partners at Rippling! Head to https://Rippling.ai/twist and get the only AI built to give you full visibility across your startup and take complex actions across your entire business. 31:25 AI for quantum, and quantum for AI 38:35 Harvest Now, Decrypt Later 41:41 Q&A: Yaqumo's business model 43:22 Q&A: Yaqumo's business model Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.com Check out the TWIST500: https://www.twist500.com Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp   Follow Lon: X: https://x.com/lons   Follow Alex: X: https://x.com/alex LinkedIn: ⁠https://www.linkedin.com/in/alexwilhelm   Follow Jason: X: https://twitter.com/Jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis   Check out all our partner offers: https://partners.launch.co/   Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland   Check out Jason's suite of newsletters: https://substack.com/@calacanis   Follow TWiST: Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin Instagram: https://www.instagram.com/thisweekinstartups TikTok: https://www.tiktok.com/@thisweekinstartups Substack: https://twistartups.substack.com

AI agents can't transform an org they can't see. Albert Strasheim, CTO at Rippling, joins Andrew Zigler to explain why agentic transformation starts with the employee graph, the system of record for who does what. He shares how Rippling assembles teams and primitives across silos, why evals are the new unit test, and how compensating controls keep AI output from turning into slop. When agents do the work, you still have to know who, or what, shipped it. LinearB attributes the work, whether it came from humans, AI assistants, or autonomous agents.Register today: The Engineering Productivity Gap live workshop on July 30Follow the show:Subscribe to our Substack Follow us on LinkedInSubscribe to our YouTube ChannelLeave us a ReviewFollow the hosts:Follow AndrewFollow BenFollow DanFollow today's guest:Rippling: Explore the workforce management platform at rippling.com Introducing Rippling Data Cloud: AI-powered BI that understands your workforceFollow Albert: LinkedIn OFFERSStart Free Trial: Get started with LinearB's AI productivity platform for free.Book a Demo: Learn how you can ship faster, improve DevEx, and lead with confidence in the AI era.LEARN ABOUT LINEARBAI Code Reviews: Automate reviews to catch bugs, security risks, and performance issues before they hit production.AI & Productivity Insights: Go beyond DORA with AI-powered recommendations and dashboards to measure and improve performance.AI-Powered Workflow Automations: Use AI-generated PR descriptions, smart routing, and other automations to reduce developer toil.MCP Server: Interact with your engineering data using natural language to build custom reports and get answers on the fly.

It's your weekly TA & Recruitment news blast with the Scoop from TaPod. This week we cover all kinds of angles, including fashion brand changes their parental leave program, job ad results in zero applications, teachers striking… and miners striking, Indeed launches Career Scout, another job ad calls for 10 years of Claude Code experience, Deel and Rippling continue to rumble, AI firm calls for masturbation consultants, and much more. Don't forget to check out the upcoming events.Thanks to Indeed for partnering with us to bring you the Scoop.

On today's episode, we welcome Brynn MacLennan, Co-Founder and CEO of Slate Flosser — a women-led oral care company on a mission to transform flossing from an overlooked chore into one of the most important habits in preventive health. A product designer, entrepreneur, and mother of five, Brynn built Slate after recognizing that flossing wasn't a motivation problem—it was a design problem. What started as a Kickstarter project evolved into a seven-figure company and the #1 dentist-recommended electric flosser on the market. In this episode, Brynn shares how purchasing a dental practice opened her eyes to the connection between oral health and overall health, and why she believes the mouth is one of the most overlooked gateways to longevity. We discuss the three-year journey of developing Slate's patented 3-in-1 electric flosser, the challenges of disrupting a stagnant category, and how thoughtful product design can change consumer behavior. Brynn also opens up about scaling from a garage invention to a nationally recognized brand, building a women-led company culture, balancing entrepreneurship with raising five children, and why a simple 60-second daily habit can have a meaningful impact on long-term health outcomes. A must-listen for founders, product innovators, health enthusiasts, and anyone interested in prevention, behavior change, and building a brand that solves a real-world problem.   Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.   To learn more about Brynn MacLennan and Slate Flosser:https://www.slateflosser.com/https://www.instagram.com/slateflosser/https://www.linkedin.com/company/slate-flosser/https://www.linkedin.com/in/brynn-maclennan/   Sponsored By: AT&T Business - Switch to AT&T Business at business.att.com Rippling - Head to Rippling.AI/KaraGoldin and get the only AI to give you full visibility across your business and take complex actions across your entire organization. Fatty15 - Get an additional 15% off a 90-day subscription Starter Kit by going to Fatty15.com/KARA and using code KARA at checkout. LinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free. Upwork - Visit Upwork.com right now and post your job for free. Thrive Causemetics - Go to ThriveCausemetics.com/KARAGOLDIN for an exclusive offer of 20% off your first order.   Check out our website to view this episode's show notes: https://karagoldin.com/podcast/867

In this episode, Jason and Ashley Kelly from Rippling, talk about how Rippling scaled from 40 to 400 BDRs in under four years, the "go and see" value that runs from Parker on down, and the SDR-to-CRO program that keeps reps around. Check out more free content and get help with outbound at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://outboundsquad.com.⁠

#374 | Most B2B marketers think brand means bigger budgets. This episode shows otherwise. Dave sits down with Ryan Narod, VP of Marketing at Rippling, to talk about what it actually takes to build a brand people recognize in B2B. Ryan walks through the real campaigns behind that shift - from scrappy iPhone videos and webinar promos to high-production customer films and their Super Bowl commercial. Ryan breaks down how he built a content flywheel, why injecting real humans into every piece of content matters, and how they measure brand impact without losing accountability to pipeline. It's a practical look at going from growth-only marketing to a brand with real personality, with examples you can steal no matter your budget.Timestamps(00:00) - - Today's guest: Ryan Narod, VP of Marketing at Rippling (02:44) - - What Rippling actually does and why HR, finance, and IT live under one roof (07:00) - - Why brand building starts with content and story, not billboards and TV ads (09:00) - - Building a content flywheel out of interviews, written pieces, and video (13:10) - - Getting the brand story straight across personas and the C-suite (18:30) - - Marketing plays in action: from scrappy iPhone videos to big-budget customer films (27:09) - - How to build a brand on a startup budget without Rippling's resources (29:33) - - Comparing production value head to head: a big-budget campaign vs a lo-fi one (32:29) - - How Rippling measures brand marketing with mixed media modeling and incrementally testing (39:49) - - Inside the Super Bowl ad and the reverse timeline it took to pull off Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

This Week In Startups is made possible by: MongoDB - MongoDB.com/ai Rippling - Rippling.ai/twist Agree.com - agree.com   Today's show: Hustle Fund's Eric Bahn and Chapter One's Jeff Morris Jr. join our venture capital roundtable directly following the news breaking that Stripe wants to buy PayPal. The possible transaction highlights how little interest today's leading startups have in going public any time soon. With host Alex Wilhelm, Bahn and Morris dug into when startups should burn the boats à la Fin, physical AI as the next frontier, the power of Silicon Valley groupthink, and how startups are approaching the first days of widespread, company-specific AI evals! Guest links: Eric Bahn https://x.com/ericbahn Hustle Fund https://www.hustlefund.vc Jeff Morris Jr. https://x.com/jmj Chapter One https://chapterone.com Show links: Stripe wants to buy PayPal https://www.reuters.com/business/finance/stripe-advent-offer-buy-paypal-more-than-53-billion-sources-say-2026-07-15/ Flex https://www.flex.one/ Webflow https://webflow.com/ Oak https://www.oak.id/ Fin selling to Salesforce https://www.salesforce.com/news/press-releases/2026/06/15/salesforce-signs-definitive-agreement-to-acquire-fin/ Erebor https://erebor.bank/ "Competition is for losers" https://www.wsj.com/articles/peter-thiel-competition-is-for-losers-1410535536 Chapter One piece on the value of software https://jamesin.substack.com/p/some-areas-weve-been-investing-in   Timestamps: 0:00 Eric Bahn (Hustle Fund) & Jeff Morris Jr. (Chapter One) join the show! 1:35 Stripe's reported $53B offer for PayPal 6:29 Why founders don't want to go public 10:08 Agree.com - Stop chasing invoices and automate your entire contract-to-cash stack. Go to https://agree.com and tell them Jason sent you to get 50% off for life! 15:16 When is it time to burn the boats? 20:12 MongoDB - AI-assisted and agentic coding is helping you build faster than ever. Start building at https://MongoDB.com/ai 21:16 Does VC need an AI revolution? 30:50 Rippling - Thanks to our partners at Rippling! Head to https://Rippling.ai/twist and get the only AI built to give you full visibility across your startup and take complex actions across your entire business. 32:36 Custom evals, open source models, and avoiding vendor lock-in 36:37 Physical AI and robotics as the next frontier 37:42 Oak's $60M seed and startup clusters chasing agent infrastructure 40:43 Escaping the Silicon Valley "think tank" 48:28 Consumer AI's missing wave 1:00:18 AI regulation and how to get it right 1:12:01 Where to find our guests and wrap-up!   Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.com Check out the TWIST500: https://www.twist500.com Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp   Follow Lon: X: https://x.com/lons   Follow Alex: X: https://x.com/alex LinkedIn: ⁠https://www.linkedin.com/in/alexwilhelm   Follow Jason: X: https://twitter.com/Jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis

What if the secret to happiness wasn't a grand epiphany, but a bad movie playing at 2AM? In this episode, Sean sits down with Ben Narasin, a veteran venture capitalist who has backed companies like LendingClub, Rippling, and Omada Health, to explore what decades of investing at the highest level teaches you about life, patience, and staying true to your standards. Ben reveals why lowering the bar in venture is the beginning of the end, and how he learned to sit with the discomfort of seeing 2,500 pitches in a year and funding just one, without letting that silence become a compromise. You'll also hear his counterintuitive advice to founders: stop optimizing your valuation pitch and start treating your investor relationships like a marriage, because you'll be living with that choice for ten years or more.──────────────────────────────────────────────────────

What does it take to build a travel brand for the way people actually live, move, pack, and go today? On today's episode, we welcome Adeela Hussain Johnson, CEO of BÉIS — the travel and lifestyle brand reimagining luggage, bags, and accessories for life on the go. Adeela has helped scale BÉIS into a $250M+ global business by staying focused on thoughtful design, functionality, accessibility, and disciplined growth. As the company has expanded across categories, channels, and markets, she has helped navigate the shift from startup momentum to building a business designed to last. In this episode, we talk about growth, leadership, and the hard decisions that come when a company gets big enough that saying "no" becomes more important than saying "yes." Adeela shares a candid look at what it really takes to scale a modern consumer brand—and why the challenges only get more interesting as the business gets bigger. If you're building a company, leading a team, or navigating growth at any stage, you'll want to hear this conversation. Don't miss this conversation!   Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.   To learn more about Adeela Hussain Johnson and BÉIS:https://BÉIStravel.comhttps://www.instagram.com/BÉIS/https://www.instagram.com/adeelajohnson/https://www.linkedin.com/in/adeelahjohnson/https://www.tiktok.com/@BÉIS   Sponsored By: Acorns - Head to Acorns.com/KARA or download the Acorns app to get started. Warby Parker - Get 15% off + Free Shipping when they buy 2 or more pairs of prescription glasses at WarbyParker.com/KARAGOLDIN Chime - Join the millions who are already banking fee-free today. Head to Chime.com/KARAGOLDIN. Rippling - Head to Rippling.AI/KaraGoldin and get the only AI to give you full visibility across your business and take complex actions across your entire organization.   Check out our website to view this episode's show notes: https://karagoldin.com/podcast/864

On today's episode, we welcome Laura Geller, Founder of Laura Geller Beauty — a brand built around a customer the beauty industry spent years overlooking. Long before inclusivity became a marketing buzzword, Laura was focused on a simple idea: makeup should work for real women living real lives. What started with her career as a makeup artist backstage on Broadway and working with celebrities evolved into a beauty brand that has helped redefine how women over 40 think about makeup, confidence, and aging. In this episode, Laura shares how she built a category-defining beauty brand by listening to consumers instead of chasing trends, why the beauty industry ignored mature women for so long, and what it takes to stay relevant through decades of change. We also discuss the evolution of beauty marketing, the power of serving an underserved customer, and why some of the biggest opportunities in business come from seeing value where everyone else is looking past it. This is a conversation about entrepreneurship, resilience, brand-building, and the importance of knowing exactly who you're serving. This is a must listen. You can find the interview here or anywhere you listen to podcasts

What if waking up in pain wasn't something you had to accept? On today's episode, we welcome Evita Kunke, Co-Founder of Honeydew Sleep — a company rethinking how we sleep, starting with the pillow. After struggling with a debilitating back condition and being told surgery might be her only option, Evita discovered that the right sleep setup could completely change her health — and her life. What started as a personal solution turned into a business. With deep roots in the sleep industry and access to dozens of existing products, Evita and her husband realized the market wasn't solving the problem — so they built their own. Today, Honeydew Sleep is known for its handcrafted, science-backed pillows designed for proper alignment, cooling, and real comfort. In this episode, Evita shares her journey from personal struggle to founder, what's broken in the sleep industry, and how small changes in your sleep setup can have a massive impact on your overall health and quality of life. If you're interested in building a mission-driven brand, solving a real problem, or simply sleeping better — this one's for you. Tune in now on The Kara Goldin Show.   Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.   To learn more about Evita Kunke and Honeydew Sleep:https://honeydewsleep.com/https://www.instagram.com/honeydewsleephttps://www.linkedin.com/company/honeydew-sleep/https://www.linkedin.com/in/evita-kunke-928a4681/   Sponsored By: Warby Parker - Get 15% off + Free Shipping when they buy 2 or more pairs of prescription glasses at WarbyParker.com/KARAGOLDIN Rippling - Head to Rippling.AI/KaraGoldin and get the only AI to give you full visibility across your business and take complex actions across your entire organization. Fatty15 - Get an additional 15% off a 90-day subscription Starter Kit by going to Fatty15.com/KARA and using code KARA at checkout. LinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free. Chime - Join the millions who are already banking fee-free today. Head to Chime.com/KARAGOLDIN.   Check out our website to view this episode's show notes: https://karagoldin.com/podcast/855

What if the future of skincare wasn't about trends — but about real science and long-term skin health? On today's episode, we welcome Dr. Dhaval Bhanusali, board-certified dermatologist and co-founder of Elm Biosciences — a company combining in-office treatments with smarter at-home routines. If you're interested in understanding the science behind skincare, making better decisions for your skin, or staying ahead of where the industry is going — this one's for you. Tune in now on The Kara Goldin Show.   Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.   To learn more about Dr. Dhaval Bhanusali and Elm Biosciences:https://elmbiosciences.com/https://www.instagram.com/dhbhanusali/https://www.linkedin.com/in/dhaval-bhanusali/https://bhanusalimd.com/   Sponsored By: Fatty15 - Get an additional 15% off a 90-day subscription Starter Kit by going to Fatty15.com/KARA and using code KARA at checkout. Acorns - Head to Acorns.com/KARA or download the Acorns app to get started. LinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free. Upwork - Visit Upwork.com right now and post your job for free. Rippling - Head to Rippling.AI/KaraGoldin and get the only AI to give you full visibility across your business and take complex actions across your entire organization.   Check out our website to view this episode's show notes: https://karagoldin.com/podcast/852

Turning skincare into ritual — and luxury into something deeply personal — that's the magic ✨ On The Kara Goldin Show, I sit down with Lejla Cas, Founder of KNESKO Skin — a brand blending advanced skincare science with energetic wellness, intention, and self-care. We talk about building a luxury beauty brand that goes beyond surface-level results, why longevity and skin barrier health are becoming such important conversations, and how Lejla turned an unconventional vision into a globally recognized brand used in luxury spas around the world. We also dive into the launch of KNESKO's new Gold Repair Collection and the future of beauty, ritual, and wellness. If you're interested in learning what it takes to build a differentiated brand, challenge traditional beauty norms, or create products that truly connect with consumers — check out the interview on my podcast. You can find it here or anywhere you listen to podcasts

What if baby food actually prioritized vegetables first? On today's episode, we welcome Shibani Baluja, Founder and CEO of Lil' Gourmets — a company rethinking how we feed the next generation. After more than a decade at Kraft Foods, Shibani walked away to build what she couldn't find: fresh, veggie-first meals designed to support early nutrition and lifelong healthy habits. Now available nationwide in Whole Foods Market, Walmart, and more, Lil' Gourmets is bringing globally inspired, organic meals to busy parents looking for better options. In this episode, Shibani shares her journey from corporate to founder, the research behind introducing veggies early, and what it takes to scale in grocery. If you're building, scaling, or challenging a legacy category — this one's for you. Tune in now on The Kara Goldin Show.   Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.   To learn more about Shibani Baluja and Lil' Gourmets:https://lilgourmets.com/https://www.instagram.com/lilgourmets/https://www.tiktok.com/@lil_gourmetshttps://www.facebook.com/lilgourmetshttps://www.linkedin.com/in/shibani-baluja/   Sponsored By: RULA - Go to Rula.com/KARAGOLDIN for convenient therapy that's covered by insurance. Monarch Money - Use code KARAGOLDIN at Monarch.com to get your first year half off at just $50. Hero Bread - Hero Bread is offering 10% off your order. Just go to HERO.co and use code KARAGOLDIN at checkout. Rippling - Head to Rippling.AI/KaraGoldin and get the only AI to give you full visibility across your business and take complex actions across your entire organization. LinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free. Chime - Join the millions who are already banking fee-free today. Head to Chime.com/KARAGOLDIN.   Check out our website to view this episode's show notes: https://karagoldin.com/podcast/849

This episode is a rebroadcast of Auren's appearance on the GTMnow podcast ---------------------------------------------------Auren Hoffman (Flex Capital) joins the GTMnow podcast to share some of the most contrarian takes in tech today, from why AI moats are gone, to why your next VC meeting will be with a bot, to why AI is secretly going to trigger a baby boom.In this episode:Why Auren runs 500+ AI agents to source deals, and what that means for founders raising capitalThe "agent-to-agent" meeting prediction: by end of 2026, first VC conversations will be fully automatedWhy every software moat has been "blown up" and what Salesforce, LinkedIn & DocuSign need to do to surviveThe OpenAI x The Hustle acquisition breakdown: why it's the smartest (and cheapest) distribution play in AIWhy missing a great deal is 10x more painful than making a bad one, Auren's honest VC mistake frameworkThe baby boom thesis: why AI, IVF, self-driving cars & cheaper energy could reverse the fertility declineWhy companies won't sign yearly SaaS contracts anymore, and what that means for every B2B founderAuren Hoffman is the founder of NQB8, Flex Capital, SafeGraph, and LiveRamp. He's an early backer of Replit, Perplexity, Rippling, Vercel, Coinbase, Chime, and AppLovin.Max's socials: https://x.com/hackitmaxhttps://www.linkedin.com/in/maxaltschuler/Auren's socials:https://x.com/aurenhttps://www.linkedin.com/in/auren/https://auren.substack.com/GTMnow: https://gtmnow.com

What does it take to turn fragrance into something you don't just wear — but actually feel? On today's episode, we welcome Steve Sun, Founder and CEO of Biology Fragrances — a brand redefining scent as a daily ritual rooted in emotional well-being. With a background spanning design, media, and storytelling at companies like The Walt Disney Company, Warner Bros., and Paramount Pictures, Steve brings a unique lens to building brands that connect on a deeper level. Raised between Taiwan and the United States, Steve's early experiences with scent—from traditional remedies to everyday rituals—shaped his perspective on fragrance as something functional, not just aesthetic. That perspective led him to study perfumery and ultimately launch Biology Fragrances — a small-batch, plant-based brand designed to support mood, energy, and overall well-being. Today, the brand is growing across DTC, Amazon, and retail, including a nationwide launch in Sprouts Farmers Market, bringing fragrance into a completely new channel. In this episode, Steve shares what it takes to build a new category around “functional fragrance,” how he blends storytelling with science to create emotionally resonant products, and why consumers are starting to think about scent as part of their wellness routine. We also discuss his unconventional approach to distribution, lessons from building billion-dollar entertainment brands, and what it means to create something that truly connects with modern consumers. Steve also reflects on the founder journey, the challenges of educating a new market, and what's next for Biology Fragrances. If you're interested in building a differentiated brand, creating products that connect on a deeper level, or redefining how consumers experience everyday rituals — this episode is for you. Tune in now on The Kara Goldin Show.   Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.   To learn more about Steve Sun and Biology Fragrances:https://www.biologyfragrances.com/https://www.linkedin.com/company/biology-fragrances/https://www.instagram.com/biologyfragranceshttps://www.instagram.com/stevecsun/https://www.linkedin.com/in/steve-sun-5ab17b28/   Sponsored By: Stamps.com - Go to Stamps.com and use code kara to get sixty days risk-free! AT&T Business - Switch to AT&T Business at business.att.com LinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free. Upwork - Visit Upwork.com right now and post your job for free. Physician's Choice - Go to Amazon or PhysiciansChoice.com and use code PCPODCAST10 for 10% off your entire order Rippling - Head to Rippling.AI/KaraGoldin and get the only AI to give you full visibility across your business and take complex actions across your entire organization. NFP - NFP is ready to help you succeed. Visit nfp.com/karagoldin to unlock your full potential.   Check out our website to view this episode's show notes: https://karagoldin.com/podcast/846

In this episode, Jason and Ken Amar from Rippling, talk about how he booked meetings at a 41% rate as an SDR, the custom landing pages and groundswell calls Rippling uses to break into accounts, high-value gifting and in-person plays that actually scale, and where he thinks the SDR role is headed next. Check out more free content and get help with outbound at ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://outboundsquad.com.⁠

Vanguard manages over $10 trillion in assets, but their dominance in search and AI visibility isn't just because of their size. Most big brands their size are leaving millions of visits on the table. Vanguard isn't.This video breaks down the Vanguard digital marketing strategy behind 6.2 million monthly organic visitors, an AI visibility score of 85/100, and 74,500 AI mentions, and the lessons any marketer can steal from it.Here's what I cover:Why Vanguard built their entire website around customer goals, not products, and why that single shift is the foundation of everything else they're doingThe topic cluster content strategy generating 6.2 million US organic visits a month, and how they've structured it to cover every stage of the buyer journeyHow their educational articles are structured to get cited in AI Overviews, ChatGPT, and Gemini, including the exact formatting choices that make AI tools want to pull from their contentWhy their retirement income calculator has attracted 462 linking domains and 74,000 monthly visits to a single page and how to replicate this for your industryThe internal linking and CTA strategy that turns content readers into customers (and why most brands get this badly wrong)The 7 lessons any marketer at any size business can apply immediately to build this kind of search and AI visibilityVanguard isn't winning because they're Vanguard. They're winning because they're doing the work. Here's exactly what that looks like.Book a consultation call for a live review of your website and marketing

Produced by Foundersuite (for startups: www.foundersuite.com) and Fundingstack (for emerging manager VCs: www.fundingstack.com), "How I Raised It" goes behind the scenes with startup founders and investors who have raised capital. This episode is with with Andrei Serban of Console, a San Francisco-based startup that provides an AI-powered IT Service Management platform that automates routine internal support requests and IT tasks directly through platforms like Slack and Microsoft Teams. Learn more at www.console.com In this episode, we discuss the acquisition of Andrei's previous company, Fuzzbuzz, by Rippling and he shares tips for managing the exit process. We then discuss what Console does and why he started the company. Following that, Andrei shares the story of raising capital from Thrive Capital, DST Global and prominent angels, how he ran a really tight 2 week process, how he used AI and an Investor Memo in the process, tips for who to target at a VC fund, why he likes to hire ex founders, and more. Andrei is a repeat guest of the show -- to catch the original episode when he was building Fuzzbuzz, click here: https://soundcloud.com/user-2586856/ep-106-how-i-raised-it-with-andrew-serban-of-fuzzbuzz Console has raised $29M from Thrive Capital and DST Global, with backers including Ramp's founders, Box CEO Aaron Levie, and Palo Alto Networks CEO Nikesh Arora. How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $21 Billion since 2016. If you are a startup, create a free account at www.foundersuite.com. If you are a VC, venture studio or investment banker, check out our new platform, www.fundingstack.com

Join Yogi Goel, Co-founder, CEO, and CFO of Maxima, for an unvarnished conversation on breaking the legacy architecture of corporate finance. After a 20-year career spanning auditing at EY, tech IPOs at Citi and Barclays, and scaling Rubrik from $5M to $900M in ARR, Yogi was firmly on the venture-backed CFO track. Instead, he realized that despite decades of enterprise software, accounting teams were still trapped in a monthly cycle of manual data wrangling and spreadsheet anguish. In this episode, we explore how Maxima secured $41M in funding from Kleiner Perkins and Redpoint, why the "semi-annual close" debate misses the mark, and why the future of finance relies on AI acting as a horizontal system of work layered directly over existing ERPs.

Rippling has grown from over $16 billion, and their website traffic went from 20,000 monthly visitors in 2021 to over 1.5 million today.This didn't happen by accident. It happened because of a three-part digital marketing playbook that any business — software, services, or anything else — can copy.Here's what I cover in this breakdown of Rippling's marketing strategy:- How Rippling ditched generic messaging and rebuilt their entire website around laser-targeted customer segments — and why this drove higher-quality leads from real decision-makers- The content strategy that grew their blog from 5,000 to nearly 200,000 monthly visits — and the exact topic clusters they used to do it- Why Rippling built out state-by-state labor law content across every US state, and what this teaches you about hyper-specific audience targeting- What "Rippling Plus" is, why it's a smart play to insulate against AI search disruption, and whether it's worth attempting for your business- How Rippling uses original research and digital PR to get coverage in the exact publications their target audience reads — and why this is now critical for AI search visibility- Where Rippling's AI search visibility currently stands, and the one area they need to improve before competitors chip away at their leadThe three-pillar playbook behind Rippling's rise is something any business can learn from — whether you're starting from scratch or trying to scale what's already working.The key lessons from Rippling's approach:- Tell a specific story for each customer segment — not a generic one for everyone- Build content around the topics your different audiences actually search for- Use original data and digital PR to earn coverage in the publications AI tools citeRead the show notes: https://exposureninja.com/podcast/rippling-marketing-strategy/Listen to these episodes next:The BEST SEO Strategies for 2026⁠https://exposureninja.com/podcast/368/⁠How To Dominate AI Search Results in 2026⁠https://exposureninja.com/podcast/372/⁠Copy The 3 Pillars of £50m+ SEO Campaigns⁠https://exposureninja.com/podcast/371/

Get free access to the full course + companion workbook (50+ pages of frameworks, templates, and AI prompts): https://masterclass.outboundsquad.com/ --- Outbound isn't dead, but it's broken. Reply rates are below 2%. Connect rates are below 4%. The irony? The tools designed to make outbound easier have made it exponentially harder. But the top 25% of reps are booking 4.3x more meetings than everyone else. This course teaches you exactly what they do differently. The Outbound Masterclass is a free, 3-hour course covering the complete methodology we've used to train 20,000+ reps at companies like Shopify, Gong, Zoom, Rippling, and iHeartMedia. Here's what's inside: 1) Disqualify and avoid wasting hours pursuing bad-fit accounts 2) Leverage AI as your personal assistant to eliminate most busywork 3) Control the Conversation with prospects on cold calls and secure the meeting 4) Own the inbox with best practices from 85M+ cold emails we studied with Gong 5) Handle nearly any objection prospects throw at you 6) Build offers prospective buyers feel stupid for ignoring This is the live premiere of the Outbound Masterclass. It's also available on-demand at the link below. Get free access to the full course + companion workbook (50+ pages of frameworks, templates, and AI prompts): https://masterclass.outboundsquad.com/

Get free access to the full course + companion workbook (50+ pages of frameworks, templates, and AI prompts): https://masterclass.outboundsquad.com/ --- "I'm not interested." "We already have a solution." "Send me an email." Sound familiar? Objections aren't rejections. They're signals that you haven't earned trust yet. Most reps freeze or fumble. You won't after this. In 15 minutes, you'll master a repeatable framework for turning "not interested" into "tell me more." Here's what we cover: 1) The psychology behind why prospects object (and why it's actually a good sign) 2) A universal framework for responding to ANY objection without sounding scripted 3) The 5 most common cold call objections and exactly what to say for each one Real examples and role-plays you can practice today This is a live session from the Outbound Masterclass launch series. The full course is free and covers 15 modules on the complete outbound methodology. Get free access to the full Outbound Masterclass course + companion workbook: https://masterclass.outboundsquad.com/ The workbook includes the objection handling playbook, word-for-word responses to the top 5 objections, and AI prompts for practicing in real-time.

Get free access to the full course + companion workbook (50+ pages of frameworks, templates, and AI prompts): https://masterclass.outboundsquad.com/ --- Less than 4% of cold calls get answered. And when they do, most reps fumble the first 30 seconds. This mini course will fix that. In 23 minutes, you'll learn the exact cold call framework that's helped thousands of reps go from dreading the phone to booking meetings consistently. Here's what we cover: 1) The 3-step cold call framework that triples meeting booked rates 2) Creative openers that reduce hang-ups and capture the prospect's attention 3) Engaging questions that anchor to pain and get the prospect to show up This is a live session from the Outbound Masterclass launch series. The full course is free and covers 15 modules on cold calling, cold email, messaging, objection handling, and more. Get free access to the full Outbound Masterclass course + companion workbook: https://masterclass.outboundsquad.com/ The workbook includes the complete cold call talk track template, AI prompts for building personalized openers, and frameworks you can implement the same day.

AGENDA:  04:00 —

Get free access to the full course + companion workbook: https://masterclass.outboundsquad.com/ 91% of buyers believe salespeople don't understand what they do, what they care about, or what their company does. That's not a cold email or cold calling problem. That's a messaging problem. In this episode, I break down the exact messaging framework we use with every Outbound Squad client to fix this. You'll learn: 1) Why "pitching" in cold emails reduces reply rates by up to 57% 2) The "push" vs. "pull" method and why most reps do it backwards 3) The 4 components of messaging that resonates: Priorities, Current Solutions, Problems, and Aspirations This is one module from the Outbound Masterclass, a free 15-module course covering the full methodology we've used to train 20,000+ reps at companies like Shopify, Gong, Zoom, Rippling, and more. Get free access to the full course + companion workbook: https://masterclass.outboundsquad.com/ The companion workbook includes every framework, template, and AI prompt from the course so you can implement what you learn immediately.

Camille Bordas is one heck of an exciting literary talent, and she's joining me on the Rippling Pages to discuss her story collection, ONE SUN ONLY (Serpent's Tail). What I loved about these stories is their wonderfully dry humour, empathetic narratives of flawed characters, and deeply woven observations, within the stories, about how fiction works.  Plaudits for Camille have come from George Saunders, Zadie Smith, and Percival Everett. She's a regular contributor to the New Yorker. Other useful links to heighten your Rippling Pages experience Get exclusive subscriber benefits from the Rippling Pages.  https://patreon.com/RipplingPagesPod?utm_medi Check out the Rippling Pages Bookshop and buy all the books featured on the Rippling Pages: https://uk.bookshop.org/shop/ripplingpagespod Interested in hosting your own podcast? Follow this link and find out how: https://www.podbean.com/ripplingpages    1.30 - bad backs and teaching 4.00 - writing and talking about death  8.45 - creating character dynamics  11.10 - camille's sociology background 12.45 - experimenting in stories and novels   15.10 - writing in French and English 17.40 - Rippling pages Patreon 19.55 - animation and jokes 22.15 - what animates a language 24.30 - writing dialogue  26.30 - misunderstanding ourselves  28.45 - illness and self growth  30.15 - plotting 33.30 - how sopranos helps with plotting  36.35 - recreating scenes from the sopranos 39.00 - acting and writing Reference Points Donald Barthelme  Delphine Horvilleur Karl Ove Knausgård Gwendoline Riley Katharina Volckmer    TV The Sopranos

Most interview advice tends to come from the candidate's perspective - how to prep, share your experiences, and follow up. This conversation pulls back the curtain on the other side of the table. I spoke with hiring leaders from Netflix, Rippling, and EvenUp to learn how three great, yet operationally-different companies evaluate candidates. Surprisingly, all three leaders agreed on one core truth: most candidates are operating from a playbook that's two years out of date. AI has upended the job-search landscape: old signals are table stakes, and the goal posts have changed.Key topics:• The new PM: Why companies are looking for candidates who “push the limits of what's possible”• The shift from behavioral to scenario-based questions• Does pedigree still matter? Why trajectory is the new alternative signal for recruiters• The three things that now separate a great take-home case study submission from a generic one• Why case study presentations are still valuable - and help demonstrate core PM skills• Whether website applications actually get looked at and why referrals are more binary than most people think• How to signal drive and a frontier-pushing mindset when everyone claims to be a high performerWhere to find Nikhyl• Twitter/X• LinkedInWhere to find McKenzie• LinkedInWhere to find Sam• LinkedInWhere to find Sarah• LinkedInJoin The Skip• Skip Coach• Skip CommunityFind The Skip• Website• Substack• YouTube• Spotify• Apple PodcastsTimestamps00:48 Introduction 04:12 Meet our guests from EvenUp, Rippling, and Netflix09:06 How has the hiring process changed since COVID?11:17 Is AI fluency explicitly tested in interviews?12:42 Why quality and speed are favored over prioritization ability16:16 Past experience vs. scenario questions—where the balance is shifting19:52 Does pedigree still matter to hiring managers?23:10 Why trajectory is an underrated signal to index on26:43 Why the LinkedIn DM isn't dead29:31 Does the take-home case study still hold value in the AI era?33:21 Using case studies to screen for brevity, agency, and strategic thinking39:09 Rippling's product discussion and panel case study process43:52 Unpacking red flags in case study presentations45:43 The collaboration test: curiosity vs. defensiveness under pressure47:56 How to get noticed — are website applications even worth it?50:56 Where EvenUp proactively sources candidates53:00 Closing advice for mid-career PMs navigating today's job marketDon't forget to subscribe to The Skip to hear me coach you through timely career lessons. Access exclusive sessions from 100+ top product leaders at skip.coach. If you're interested in joining me on a future call, send me a note on LinkedIn, Threads, or Twitter. You can also email me at nikhyl@skip.community This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theskip.substack.com

In the latest episode of Executive Function, Brett sits down with Katie Burke, who recently became COO of Harvey after joining as Chief People Officer. Before Harvey, Katie spent 11 years in HR leadership at HubSpot, where she built one of tech's most distinctive cultures. In this conversation, she unpacks her marketing-minded approach to HR, why she hired deliberately from hospitality rather than corporate backgrounds, and why developing culture should be a strategic priority for any organization. In today's episode, we discuss: Why HR leaders should think like marketers The 2.5-year cultural hangover after a layoff The protein vs. sugar rule for employee feedback What it means to be the executive team's own HR business partner What the Chief People Officer owes the board and what they don't References: Amazon: https://www.amazon.com Anique Drumright: https://www.linkedin.com/in/anique-drumright-53978a1a/ Brian Halligan: https://www.linkedin.com/in/brianhalligan/ Carmel Galvin: https://www.linkedin.com/in/carmelgalvin/ eBay: https://www.ebay.com Gabe Pereyra: https://www.linkedin.com/in/gabepereyra Harvey: https://www.harvey.ai HubSpot: https://www.hubspot.com Jacqui Canney: https://www.linkedin.com/in/jacquicanney Klaviyo: https://www.klaviyo.com Lorrie Norrington: https://www.linkedin.com/in/lorrienorrington/ Maggie Landers: https://www.linkedin.com/in/maggiecohenlanders/ Rippling: https://www.rippling.com ServiceNow: https://www.servicenow.com Winston Weinberg: https://www.linkedin.com/in/winston-weinberg/ Where to find Katie: LinkedIn: https://www.linkedin.com/in/katie-burke-965767a/ Twitter/X: https://x.com/katieburkie Where to find Brett: LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/ Twitter/X: https://twitter.com/brettberson Where to find First Round Capital: Website: https://firstround.com/ First Round Review: https://review.firstround.com/ Twitter/X: https://twitter.com/firstround YouTube: https://www.youtube.com/@FirstRoundCapital This podcast on all platforms: https://review.firstround.com/podcast Timestamps: 00:00 Introduction 00:23 Why HR begins with thinking like a marketer 01:58   “Don't ask for a seat at the table. Build the table.” 02:29 Radical transparency after Hubspot's IPO 05:14 How HubSpot's people function drove strategy 07:01 The trickiest part of the Chief People Officer role 10:00 Be the Michael Jordan of your exec team 12:14 Why people leaders need to create “graceful exits” 16:49 The inevitable two-year layoff hangover 23:31 The workplace shouldn't be Disneyland 26:05 “Our job is not to make you happy every day” 34:28 Being a Chief People Officer isn't for the faint of heart 35:04 How “Berry-Gate” taught HubSpot to manage feedback 40:51 Chief People Officers should be demanding, by design 42:01 Why “frequent flyers” are a new-hire red flag 44:54 Unpacking the role of the VP of People 49:94 Which company decisions fall to the Chief People Officer? 49:11 The most common challenges of scaling a company 51:39 The differences between HubSpot and Harvey 53:17 How AI is changing the people function 1:04:28 Why Katie shares her own performance reviews 1:06:22 How to manage a disagreement with the CEO

On this episode of Investor Connect, Hall welcomes Sue Xu, Managing Partner at Amino Capital. Located in Palo Alto, California, Amino Capital is a global venture capital firm investing from seed through growth stage, with over $1 billion in assets under management and a track record that includes backing companies such as Chime, Webflow, Rippling, and Grail. Sue shares how the firm's name—drawn from "amino acids," the building blocks of life—reflects its mission to invest early, often at the pre-seed and seed stage, in founders within their trusted ecosystem. With a background as a Stanford-trained scientist, she brings a deeply technical lens to venture investing, focusing on AI, data infrastructure, and frontier technologies where long-term defensibility matters more than short-term hype. As Hall likes to say, it's not just about seeing deals—it's about knowing how to underwrite them. Amino Capital differentiates itself by emphasizing data moats, network effects, and true workflow ownership in an era where many AI startups are simply "wrappers" around large language models. Sue breaks down how to distinguish sustainable businesses from impressive demos, noting that the real winners are those that integrate deeply into user workflows and replace meaningful labor. The conversation also explores the evolution of AI investing—from infrastructure to copilots to today's agentic systems—and why durability comes from strong first principles rather than broad diversification. Along the way, Hall and Sue touch on global innovation ecosystems, the importance of resilience in founders, and why small, disciplined teams with high agency continue to outperform. Sue also shares how Amino Capital is leveraging AI internally, building its own data-driven investment systems to evaluate deals, support portfolio companies, and provide real-time insights to LPs. She emphasizes the importance of developing a clear investment thesis, staying humble yet decisive, and building systems that improve decision-making over time. Visit Amino Capital at www.aminocapital.com/ Reach out to at sue@aminocapital.com , and on www.linkedin.com/in/suexu/ _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https:/_/tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound.

Yogi spent 20 years living the nightmare of enterprise accounting. As a senior finance leader at Rubrik, he watched highly paid professionals spend three weeks every month manually wrangling data into spreadsheets—a problem that caused mass burnout and multi-million dollar stock corrections.When ChatGPT launched, Yogi knew the technology was finally ready to solve the problem. In this episode, he breaks down how he left his executive track to found Maxima, how he landed massive enterprises like Scale AI and Rippling as early design partners, and why he managed to raise $41M from top-tier VCs like Kleiner Perkins and Redpoint before he even had a pitch deck.Why You Should ListenHow a 1st-time founder raised an $11M Seed and a $30M Series A in a year.Why replacing accountants with AI is a bigger opportunity than replacing SaaS tools.How to use the "Design Partner Playbook" to secure Fortune 500 customers.Why charging for an MVP creates the friction you actually need to find true PMF.The difference between selling "digital shelves" and selling "folded laundry" in the age of AI.Keywordsstartup podcast, startup podcast for founders, AI in accounting, enterprise SaaS, product market fit, finding pmf, raising seed round, raising series a, B2B sales, design partners00:00:00 Intro00:07:37 Leaving a CFO Track to Become a Founder00:11:52 Raising an $11M Seed Round from Kleiner Perkins00:20:07 The Design Partner Playbook00:22:34 Why You Must Charge Your Early Design Partners00:28:36 The Aha Moment for Product Market Fit00:33:20 Selling "Folded Laundry" Instead of "Digital Shelves"00:36:47 Raising a $30M Series A Pre-EmptivelySend me a message to let me know what you think!

In this episode, Jason and Rippling's Senior SDR Director, Bert Brokaw, talk about what it really takes to crush the Director of SDR role, from leading managers and aligning with executives to building a high-performing outbound culture. Tune in to learn how top leaders grow strategic SDR teams that consistently deliver results. ‍ Check out more free content and get coaching at ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://outboundsquad.com.⁠

Miles Clements is a Partner @ Accel where he helps to lead their growth fund. At Accel, Miles has led or invested in Atlassian, Cursor, Linear, and more.  AGENDA:  03:38 Where is True Alpha and Value in a World of AI  05:10 Why it is Total BS that Cursor is Dead 07:55 Why Cursor Were Not Wrong to Build Their Own Models 09:38 What is the Upside When Investing in Cursor at $27BN? 15:12 Do Sub $10BN Outcomes Even Matter to a Fund the Size of Accel? 17:07 Losing ServiceTitan: Investing Lesson Learned… 19:55 Missing Rippling: What We Learned 27:20 What is Accel's Win Rate 30:22 How VCs Approach Ownership Has Changed 35:09 Does Miles Feel Happier or Sadder to be an Anthropic Investor Post Pentagon Debacle 36:45 What Happens to Companies Like Miro and Snyk with High Prices to Live Upto? 38:05 Why it is a Great Time to Be Thoma Bravo and Vista  38:36 Why Founder-Led Companies Are Always Better 41:12 Why Would Any Founder Go Public Today 43:48 When is the Right Time to Take Chips Off The Table? 45:24 Should VC Firms Have Evergreen Funds and Be Responsible for Public Positions 50:28 You Can Pick Any VC to Join Accel, Who Does Miles Choose…     

TRANSCRIPT Robertson: [00:00:00] Gissele: Hello and welcome to the Love and Compassion podcast with Gissele. We believe that love and compassion have the power to heal our lives and our world. Gissele: Don’t forget to like and subscribe for more amazing content. And if you’d like to support the podcast, please go to buy me a coffee.com/love and compassion. Today we’re talking about how to become a more compassionate civilization in light of the world’s most recent events. Robertson Work is a nonfiction author, social ecological activist, and former UNDP policy advisor on decentralized government, NYU Wagner, graduate School of Public Service, professor of Innovative Leadership and Institute of Cultural Affairs, country Director, conducting community organizational and leadership initiatives. Gissele: He has worked in over 50 countries for over 50 years and is founder of the Compassionate Civilization Collaborative. He has five published books and has [00:01:00] contributed to another 13. His most well-known book is a Compassionate Civilization. Every week he publishes an essay on Compassionate Conversations on Substack. Gissele: Please join me in welcoming Robertson work. Hi Robertson. Robertson: Hi Giselle. How are you? Gissele: I’m good. How about yourself? Robertson: I’m good, thank you. I here in the Southern United States. I’m glad you’re in wonderful Canada. Robertson: great admiration for your country. Gissele: Ah, thank you. Thank you. Gissele: I wanted to talk about your book. I got a copy of it and it was written in 2017, but as I was reading it, I really found myself listening to things that were almost prophetic that seemed to be happening right now. What compelled you to write Compassionate Civilizations at this moment in history. Robertson: Yes. Thank You you so much, and thank you for inviting me to talk with you today. Robertson: And I wanna say I’m so touched by the wonderful work of the Matri Center for Love [00:02:00] and Compassion. I have enjoyed looking at your website and listening to your podcast and hearing Pema Chodron speak about self-love. If it’s okay, I’d like to start with a few moments of mindful breathing Gissele: Yes, definitely. Robertson: okay. I invite everyone to become aware of your breathing, being aware of breathing in and breathing out. Breathing in the here and in the now. Breathing in love. Breathing in gratitude. I have arrived. I am home. I’m solid. I am free breathing in, breathing out here now. Robertson: Love [00:03:00] gratitude. Arrived home solid free. Okay. And to your question, after working in local communities and organizations around the world with the Institute of Cultural Affairs and doing program and policy work with UNDP and teaching grad school at NYU Wagner, I felt called to articulate a motivating vision for how to embody and catalyze a compassionate civilization. Robertson: So each of us can embody, even now, even here, we can embody and catalyze a compassionate civilization in this very present moment. We don’t have to wait, you know, 50 years, a hundred years, a thousand years. we can embody it in the here and the now. So I was increasingly aware of climate change, climate disasters, [00:04:00] the rise of oligarchic, fascism, and of course the UN’s sustainable development goals. Robertson: I also had been studying the engaged Buddhism of Thich Nhat Hahn for many years, and practicing mindfulness and compassionate action. As you know, compassion is action focused on relieving suffering in individual mindsets and behaviors, and collective cultures and systems. The word that com it means with, and compassion means suffering. Robertson: So compassion is to be with suffering and to relieve suffering in oneself and with others. So, I gave talks about a compassionate civilization in my NYU Wagner grad classes and in speeches in different countries. Then in 2013, I started a blog called The Compassionate Civilization. So in 2017, there was a [00:05:00] new US president who concerned me deeply and who’s now president again. Robertson: So a Compassionate Civilization was published in July of that year, as you mentioned, 2017. The book outlines our time of crisis and provides a vision, strategies and tactics of embodying and catalyzing a compassionate civilization, person by person, community by community. Moment by moment it it includes the movement of movements, mom that will do that. Robertson: Innovative leadership methods, global local citizen, and practices of care of self and others as mindful activists. So there’s a lot in it. Yeah. The Six strategies or arenas of transformation are environmental sustainability, gender equality, socioeconomic justice, participatory governance, cultural tolerance and peace, and non-violence, socio. Robertson: So since then [00:06:00] I’ve been promoting the Compassionate Civilization Collaborative, as you mentioned, to support a movement of movements. The mom, Gissele: thank you for that. I really appreciated that. And I really enjoyed the book as well. It’s so funny that, the majority of people see a world that doesn’t work and they want things to change, but they don’t do something necessarily to change it. When did compassion shift from a private virtue to a public mission for you? Robertson: Great question. Thank you. I think it began the private part began very early in my Christian upbringing. I was raised by loving parents to love others. You know, love of neighbor is the heart of Christianity. And understand that love is the ultimate reality. You know, that you know, as we say in Christianity, God is love. Robertson: So then when I went off to college at Oklahoma State University, I found myself being a campus activist. So I shifted to activism for civil rights. We were [00:07:00] demonstrating for women’s rights and for peace in Vietnam. As you know, the Vietnam War was raging. And after that, I attended Theological Seminary at Chicago Theological Seminary, but. Robertson: My calling happened when I was still in college, and it was in a weekend course, just a one weekend in Chicago. Some of us drove up and attended a course at, with the ecumenical Institute in the African-American ghetto in Chicago. And my whole life was changed in one weekend. I mean, I woke up that I could make a difference and I could help create a world that cared from everyone, you know? Robertson: And here I was. I was what? I was a junior in college. So then after that, I worked after college and grad school. I worked in that African American ghetto in Chicago with the Ecumenical Institute. And then in Malaysia, I was asked to go to Malaysia and my wife and I did [00:08:00] that, Robertson: And then. We were asked to work in South Korea, which we did. And then the work shifted from a religious to secular is we now call our work the Institute of Cultural Affairs. And from there we worked in Jamaica and then in Venezuela, and then back in the US in a little community in Oklahoma Robertson: And then I also worked in poor slums and villages. So then with the UNDP. I worked in around the world giving policy advice and starting projects and programs on decentralized governance to help countries decentralize from this capital to the provinces and the cities and towns and villages to decentralize decision making. Robertson: Then my engaged Buddhist studies particularly with Han and his teachers and practice awakened me to a calling to save all sentient beings. what [00:09:00] an outrageous calling, how can one person vow to save all sentient beings? But that’s what we do in that tradition of the being a BofA. Robertson: So through mindfulness and compassionate actions. So then I continue my journey by teaching at NYU Wagner with grad students from around the world. I love that so much. Then to the present as a consultant, speaker, author, and activist locally, nationally, and globally. So Gissele has been quite a journey, and here we are in this moment together, in this wild, crazy world. Gissele: Yeah, for sure, One of the things that I really loved about your book that you emphasize that we need to have a vision for the world that we wanna create. If we don’t have a vision, then we can’t create it, right? many of us are, focusing on anti, anti-oppressive, anti crime, anti this, anti that. Gissele: But we’re not really focusing on what sort of world do we wanna create? and I’ve had conversations with so many people, and when I ask the question, if people truly [00:10:00] believe. The human beings could be like loving and compassionate, and we could create a world that would be loving and compassionate for all many people say no. Gissele: And so I was wondering, like, did you always believe that civilization could be compassionate or did you grow into that conviction? Robertson: Great question. I definitely grew into it. Yeah. even as a child, I was awakened, you know, by the plight of African Americans in my country, in our little town in Oklahoma. Robertson: So I kind of began waking up. But I wasn’t sure, how much I or we could do about it. So I really grew into that conviction through my journey around the world working in over in 55 countries, it’s interesting the number of people your podcast goes to serving people and the planet. Robertson: So. Everywhere I worked Gissele, I was touched by the local people, that people care for each other, you know, in the slums and squatter settlements, in villages, in cities, the, the rich and the [00:11:00] poor. everywhere I went regardless of the culture, the language, the races, the issues the, the local people were caring. Robertson: So my understanding is that compassion is an action. It’s not just a feeling or a thought. It’s an action to relieve suffering in oneself and in others. but suffering is never entirely eliminated. You know, in Buddhism, the first noble truth is there is suffering, and it continues, but it can be relieved as best we can with through practices, through projects, through programs, and through policies. Robertson: So what has helped me is to see, again, a deep teaching in Buddhism that each person is influenced by negative emotions of greed, fear, hatred, and ignorance. And yet we can practice with these and to become aware of them and just, and to let them go, you know, and to practice evolving into loving kindness as [00:12:00] you, as you do in in your wonderful center. Robertson: Teaching more loving, kindness, trust and understanding. We can embrace inner being that we’re all part of everything. We’re all part of each other. You know, we’re part of the living earth. We’re part of humanity. I am part of you, you are part of me. And impermanence, you know, that there is no separate permanent self. Robertson: Everything comes and goes, and yet the mystery is there’s no birth and death. ’cause you and I. we’re part of, this journey for 13.8 billion years of the universe, and yet we can, in each moment, we can take an action that relieves our own suffering and in others. So, as you said, a vision is so, so important. Robertson: I’m so glad you touched on that, that a vision can give us a calling to see where we can go. It can motivate us, push us, drive us to do all that we can to realize it, you know, if I have a vision for my family. To care for my family. If [00:13:00] I have a vision for my country, if I have a vision for planet Earth, that can motivate me to do all I can do to make that really happen. Robertson: So right now there are so many challenges facing humanity, climate disasters. Oh my, I’m here in Swanno where we’ve had a terrible hurricane in 2024. We’re still recovering from it. Echo side, you know, where so many species are dying of plants and animals. It’s, it’s one of the great diebacks of in evolution on earth, oligarchic, fascism. Robertson: Right now, we’re in the midst of it in my country. I can’t believe it. You know, you’re, you’re on 81. I, I thought I was, gonna die and still live in a country that believed in democracy and freedom and justice. And so now here we, I have to face what can I do about oligarchic, fascism and social and racial and gender injustice. Robertson: Other challenges, warfare. And here we are in this crazy, monstrous war [00:14:00] in the Middle East. You know, what can we do? What can I unregulated? Artificial intelligence very deeply concerns me. we’ve gotta regulate artificial intelligence so it doesn’t hurt humans and the earth. Robertson: It doesn’t just take care of itself. So, you know, it’s easy Gissele to be despairing and to give up, you know, particularly at this moment. But actually at any time in our life, we’re always tempted to say, oh, well, things will be okay, or There’s nothing I can do, you know, but neither of those is true. Robertson: There are things we can do. We can stop and breathe and continue doing what we can where we are. with what we have and who we are. We do not have to be stopped by despair or by cynicism or by hopeism. We don’t. So thank you for that question about vision. I vision still wakes me up every day and calls me forward. Robertson: I’m sure it does. You as well. Gissele: Yeah. I [00:15:00] mean, without vision, it’s like you don’t have a map to where you’re going to, right.what’s our destination if we don’t have a vision? And so this is for me, why I loved your book so much. you are helping us give a vision Gissele: I mean, the alternative is what is the alternative? there’s my next question. What happens to a society that abandons compassion? Robertson: Exactly. Well, I sort of touched on it before. it falls into ignorance and into greed. Wanting more wealth, more power. for me for my tribe and, and falls into hatred, falls into fear, falls into violence, and that’s happening now, she said. Robertson: But I love what Thich Nhat Hahn reminds us of, of is that if there is no mud, there is no lotus. And that, that means is, you know, if there is no suffering, there can be no compassion . So without suffering and ignorance, there is no compassion or wisdom, because suffering calls us to relieve it. when I see [00:16:00] my wife or children in pain, I want to help them. Robertson: or when I see others, neighbors, you know, during the pandemic, our neighbors took food and water to each other. You know, after the hurricane, neighbors brought us water. suffering calls the best from us, it can, it can also call, call other things. But again, there’s no mud. Robertson: The lotus cannot grow. So we can continue the journey step by step and breath by breath. So that’s what I’d say for now. but that’s an important question. Gissele: you said some key things including that, people have a choice. They can choose to be compassionate, or they can choose to use that fear for something else, right. Gissele: But I often hear from people, well, you know, they want institutions to change. why are the institutions more, equitable, generous, compassionate and you know, like. I don’t know if we have a vision for what compassionate institutions look like, [00:17:00] what would compassion look like at that level? Robertson: Oh, that’s where those six areas you know, the compassion would look like practicing ecological regeneration or sometimes called environmental sustainability. You know, that we we’re part of the living Earth gazelle, We’re not separate from the earth . We breathe earth air, we drink earth water. Robertson: We you know, the earth. Hurricanes come. The earth. Floods come We are earthlings. I love that word, earthlings, and so, how do we help regenerate the earth as society? And that’s why, you know, legislation aware of climate change, you know, to reduce carbon emissions. Robertson: The Paris Accord, and that’s just one example, how do we have all laws for gender equality so that women receive the same salaries as men and have the same rights. as men, we gotta have the laws, the institutions you know, and the participatory democracy, that we have a constitution. Robertson: a constitution is a vision. of what we are all about. Why are, we’re [00:18:00] together as a country, so that we can each vote and express our views and our wishes, and that government is by foreign of the people. It is. So it’s, it’s critical, you know, that we vote and get out the vote again and again and again. Robertson: And to create those laws, those institutions they care for everyone. And the socioeconomic justice. we need the laws and institutions that give full rights to people of color to people of every culture and every religion, and every gender every transgender, every human being, every living being has rights. Robertson: That’s why the Universal Declaration of Human Rights is so important. I’m so grateful that it was created earlier in the last century in my country our country cannot go to war without congressional approval. Robertson: Aha. did that just not happen? Yes. But it’s in the Constitution. the law says that we must talk about it [00:19:00] first. We must send the diplomats. We must doeverything we can before we harm anyone. War is hell. there are other ways of dialogue and diplomacy. Robertson: we can do better. But again, it takes the laws and institutions. Gissele: thank you for that. I do think that we have some sort of sense in terms of what we find doesn’t work for us, right? these institutions don’t work, they’re based on separation, isolation, punishment, and we see that they don’t work. We see that, like inequality hurts everyone. Gissele: We see that all of these things that we’re doing have a negative impact, including war. And yet we don’t change. What do you think prevents societies from becoming more compassionate? Robertson: if we’re in a society that if harming people through terrible legislation and laws and policies that makes it hard for people then have to either rebel and then they can be you know, killed. Or they have to form movements peaceful movements like the [00:20:00] Civil Rights Movement in my country, you know, with Martin Luther King leading peace marches and our peaceful resistance, in Minneapolis, the peaceful resistance to ice, so what one big thing that’s, that makes people think they can’t be compassionate again, is the, larger society, you know, the institutional frameworks and legislations and laws and government practices. Robertson: But even then, as we’re seeing, you know, in Minneapolis and everywhere, and Canada is leading in so many ways, I think I, I’m so grateful for the leadership of your, your prime minister, calling the world thatwe must not let go of the international rules rules based international practices that we’ve had for the last 80 years, my whole life. Robertson: You know, we’ve had the, the UN and the international rules and now some powers want to throw those out, but no, no, we are gonna say no. we’re [00:21:00] surrounded by forces of wealth and power as we know. And however we can each do what we can to care for those near hand, far away, the least the last, and the last for ourselves, moment by moment. Robertson: Breath, breath by breath. And sometimes we, the people can change history and the powerful can choose compassion. And, we’ve changed history many times. We’ve created democracy. We, the people who have created civil right. Universal education and healthcare of the UN and much more. Robertson: you touched a moment ago on the pillars of a compassionate civilization. You know, there are 17 UN sustainable development goals, as you know, but I decided 17 was a big number, so I thought, why don’t we just have six? That’s why my book, it has six arenas of transformation for ease of memory and work. Robertson: and they are environmental sustainability, gender equality, socioeconomic justice, participatory governance, cultural tolerance, peace and nonviolence. So modern [00:22:00] societies can be prevented from being compassionate also by Negative emotions as we were talking about, of ignorance, greed, hatred, and violence. Robertson: Greed thinking, I need more wealth. I’m a billionaire, but I need another billion. You know, I’m the richest billionaire in the world, but I wanna buy the US government hatred, violence. So these all for me, all back into the Buddhist wisdom of the belief that I’m a separate self. Robertson: Therefore, all that’s important is my ego. Hell no, that’s wrong. You know, my ego is not separate. When I die, my ego’s gone. You know, all that’s gonna be left when I die, or my words and my actions, my actions will continue forever. my words will continue forever. May I, ego? No. So the, if I believe my ego is all there is, and I can be greedy and hateful and fearful and violent, but ego, unlimited pleasure and narcissism, fear of the other, ignorance of cause and effect, these don’t have to drive us. So [00:23:00] structures and policies based on negative emotions and the delusion of a separate self and harm for the earth. We don’t have to live that way. We don’t have to believe propaganda and misinformation and ignorance, and we can provide the education needed and the experience. Robertson: We don’t have to accept wealth hoarding. You know, why do we have billionaires? Why isn’t $999 million enough? Why doesn’t that go to care for everyone and to care for the earth? So again, we have to let go of wealth hoarding of power hoarding. Robertson: we don’t need all that wealth. We don’t need all that power. We can, we can care for each other. We can care for the earth. Gissele: There, there are so many amazing things that you said. I wanted to touch on two the first one is that I was having a conversation with an indigenous elder, and he said to me, you know, that greed is just a fear of lack, right? Gissele: And it really stopped me in my tracks because, when we see people hoarding stuff in their [00:24:00] house, we think, well, that’s abnormal. And yet we glorify the hoarding of wealth. But it isn’t any different than any sort of other mental health issue in terms of hoarding. And so that really got me to think about the role of fear. Gissele: And, if somebody’s trying to hoard money, it’s not getting to the root of the problem, issue. It’s never gonna be enough because they’re just throwing it into an empty hole. It’s a a billion Jillian, it’s never gonna be enough because it’s never truly addressing the problem. Gissele: But one of the things that you said as we were chatting is, that the wealthy, the elite, they can choose compassion, they can always choose it, which is an amazing insight. And yet I wonder, you know, in terms of people’s perspectives of compassion and power, do you think that the two go hand in hand or can they go hand in hand? Gissele: Because I think there might be some worries around, well, if I’m more compassionate, then I’m gonna be, taken advantage of, I’m gonna be, a mat. what is your [00:25:00] perspective? Robertson: Oh, I agree with everything you said and your question is so, so important. Thank you so much. Robertson: there are billionaires and then there are billionaires like Warren Buffet. Look, he’s given. Tens of billions of dollars away, hundreds of billions of dollars away, and other billionaires have done that. And then there are the billionaires, who think 350 billion isn’t enough. Robertson: You know, I need more. Well, that’s crazy. That is sick. That is sad that, that is a disease. And we have to help those people. I feel compassion for billionaires who think they need another 10 billion or another a hundred billion, or they need five more a hundred million dollars yachts, or they need another 15 $200 million houses around the world and that that is very sad. Robertson: And that they’re really suffering. They’re confused. Yeah. They forget what it means to be human. They’ve forgotten what it needs to be. An earthling that we’re just here for a moment. Gissele: Agree. Robertson: We’re just here for a moment, for a [00:26:00] breath, and we’re gone. Breathe in, we’re here, breathe out, we’re gone. And so we can stop. Robertson: We can become aware of that fear, as you said. We can take good care of that fear. I love the way Thich Nhat Hahn says. He says, hello, fear, welcome back. I’m gonna take good care of you. Fear. I’m gonna watch you take care of you. You’re gonna Evolve. ’cause everything is impermanent. Everything changes. So fear will change. Robertson: Fear can change. Fear always changes It evolves into Another emotion, another feeling, So let it go. Let it go. In the truth of impermanence. ’cause everything is impermanent. Fear is impermanent. So we also can remember the truth of inter being that I am part of what I fear, I am part of. Robertson: This current federal administration. You know, I’m part of the wealthy elite, and it is part of me. I fear of the US administration right now, but it is part of [00:27:00] me and I’m part of it. I fear climate change, but it is part of me. I’m part of it. I fear artificial intelligence , unregulated. I fear old age, but boys, I’m 81 and a half, it’s here. Robertson: So I’m gonna take care of it. I’m gonna say, Hey, old man, I’m gonna take care of you. And they’re all me. There’s no separation. I love Thich Nhat Hahn’s word. We enter are, we enter are now, how can I stop, become aware of fear, breathe in and out, and know the truth of inter being and impermanence and accept it. Robertson: Care for it. get out to vote, care for the self, write , speak, do what I can to care for what I can. My family, my neighbors, my city, my county, my country, my world. And everything changes. Everything passes away. Everything comes in and out of [00:28:00] being, what happened to the Roman Empire? Gissele: Mm, Robertson: what’s happening to the American Empire. Everything comes in and goes out like a breath, breathing in and breathing out. And then everything transforms into what is next? What is next? what is China going to bring? Ah, there is so much that we don’t know, Robertson: I love Thich Nhat Hahn’s teaching that. when we become aware of a negative emotion, we should Stop, breathe, smile. And then say, oh, welcome. Fear. Welcome back. Okay, I’m gonna take care of you. Okay, we’re in this together. Robertson: And then you just, you keep breathing in awareness and gratitude and things change. Your grandkid calls you, your baby calls you, your dog, your cat. You see the clouds, you see the earth, the sun. You see a star. You realize you’re an [00:29:00] animal. You know the word animal means breath. Robertson: We are animals. ’cause we breathe. We’re all breathing. So I love that. You know it. I love to say I am an animal. ’cause I, you know, we, human beings are often not, we’re not animals. We’re superior To animals, you know? Right. we are animals, that’s why we love our dogs and cats and we can love our, the purposes and the elephants and the tigers and the mountain lions and, and the cockroaches and the chickpeas and the cardinals we are all animals. Robertson: We’re all breathing. So I love that. Gissele: Yeah. Yeah. Oh, that was so beautiful. I felt that also, I really appreciated the practice too. In this time when we, like so many us are, are feeling so much fear and so much uncertainty and not knowing how things are gonna pan out, to just take a moment to breathe and reconnect to our true selves, I think is so, so fundamental. Gissele: And I hope that listeners are also doing it with us. you know, as I have [00:30:00] conversations with people around the world we talk a lot about, the way that the systems are set up, the institutions. Gissele: And it took a lot of hard work for me to realize that we are the institutions, just like you said, so the institutions are made up of people. And I was so glad to see that in your book, that you clearly say, you know, like it’s about people. It’s about us. It’s like we make up these institutions, you know? Gissele: And when I’ve looked at myself, I’ve asked myself, who do I wanna be? What do I really, truly wanna embody? And my greatest wish for this lifetime is to embody the highest level of love and to truly get to the point where I love people like brothers and sisters, that I care for them and that we care for one another. Gissele: And yet, there are times when I wanna act from that place, but the fear comes up, the not wanting or not trusting or believing when the fear comes up, how can compassion really help us change ourselves so that we can create a [00:31:00] different world? Robertson: What you said is so beautiful, and your question is so powerful. Thank you. Yes. And I’m gonna get personal here. we can do what we can, we can take care of ourselves, we can take care of others as we can, but we shouldn’t beat ourselves up when we can’t. You know? Robertson: So I, here I’m 80, I’m over 81, and I have issues with balance and walking, and I have some memory issues and some low energy issues. So I have to be kind to myself. I, so I’ve just decided that writing is my main way of caring for the world. That’s why I publish one or two essays a week on Substack, on Compassionate Conversations for 55 countries in 38 states. Robertson: And so I said, you know, I used to travel around the world all the time. Not anymore. I don’t even want like to travel around the county. Robertson: Anyway, I’m an elder , so I have to say , okay, elder, be kind to [00:32:00] yourself, but also do everything you can, write everything you can speak with Gazelle if you can. Robertson: I also have to decide who I’m gonna care for. I’ve decided I’m gonna care for my wife who just turned 70 and my two kids and my two grandkids, my daughter-in-law, my cousins and nieces and nephews, my neighbors here and North Carolina. Robertson: The vulnerable, you know, I give to nonprofits who help the hungry and the homeless to friends and to people around the world through my writings and teachings And so the other day I drove to get some some shrimp tacos for my wife and me for dinner. Robertson: And a lady came up and she had disheveled hair. And she just stood by my car and I put the window down a little and she said. can you drive me to Black Mountain? that’s not where we were. I was in another town. ‘ cause I’m out of my medicine. Robertson: She just, out of the blue said, stood there and said that. And I thought, [00:33:00] oh, oh, hmm. Oh, so, oh yes. So I, I wanted to say, but who are you? How are you? Do you live here? Do do you have any friends or family? Do you, you, can I give you some money? Do you have, but I was kind of, I was kind of struck dumb, you know? Robertson: I thought, oh, oh, what should I do? And so I said, oh, I’m so sorry I don’t live in Black Mountain. And she said, oh. And she just turned and walked away and she asked two other cars and they said no. And then she walked away. And then she walked away. I thought, oh, Rob, Rob, is she okay? Does she have a family? Robertson: Did she have a house? What if she doesn’t get her medicine? How can she walk to that town? Could you have driven her and delayed taking dinner home to your wife? And then I said, but I don’t know. And then I thought, oh, but she’s gone. And I then I said, okay, Rob. Okay, Rob, [00:34:00] you’ve lived 81 years. You’ve cared for people in the UN in 170 countries. Speaker 3: Yeah. Robertson: And you’ve been in 55 countries, you’re still writing every week, you’re taking care of your neighbors and family and friends. Don’t beat yourself up. Old guy. Don’t beat yourself up. But next time, you know what Rob, I’m gonna say, Hey, my dear one, are you okay? I don’t have any money, but I can I buy you? Robertson: We are here at the taco shop, Can I buy you dinner? I would, I’m gonna say that next time, Rob. I’m gonna say that. and then I also gazelle,I’m gonna support democratic socialist institutions. You know, some people are afraid of that word, democratic socialist. Robertson: But you know, the happiest countries in the world are democratic socialist countries. Finland is the world’s happiest country. Denmark, Sweden, Norway, the Netherlands, Iceland, those are in the top 10 [00:35:00] when they’ve, when there have been analysis of, if you, if you Google happiest countries in the world, Robertson: those Nordic countries come up every year. Why? They are democratic socialist countries. You pay high taxes and everybody gets free college. You know, free education, free college, free health everybody gets taken care of in a democratic socialist country in the Nordic countries and New York City. Robertson: I’m so proud that our new mayor in New York City Zoran Mai is a democratic socialist. He is there to help everybody, but particularly those who are hurting the poor, the hungry , the sick, or the people of color, women, the elderly, the children. I’m so proud of him and I write about him on my substack and I write him Robertson: I he’s one of my heroes just like Bernie Sanders is one of my heroes. And Alexandria Ocasio Cortes, a OC is one of my, my heroes, CA [00:36:00] Ooc. So, and you know, I used to never tell anybody I was a Democratic socialist ’cause I was afraid. I thought, oh, they’ll think I’m a socialist. Hell no. I am now proud to say I’m a democratic socialist. Robertson: I’m a Democrat. I vote the Democratic ticket, but I’m always looking for progressives, progressive Democrats, you know, democratic socialist Democrats. because, you know, our country can be more like Finland, Denmark, Sweden, Norway, the Netherlands, Iceland New York City. New York City is showing us the way America can be like a New York City. Robertson: I’m so proud of New York City and I used to live in New York City so as an old person. I can only do what I can do. and I’m not saying, oh, I poor me. I can’t do anything. No, no. I’m not saying that. I’m saying I can do a hell of a lot as this 81-year-old, it’s amazing what I can do, but that is why I write and speak and care for my family, neighbors, friends, the poor. Robertson: [00:37:00] Donate to nonprofits for the homeless and the hungry vote. Get out the vote. So yes, that’s my story. Gazelle. Gissele: I totally relate. I mean, I’ve been in circumstances like that as well, where you wanna help. But the fear is like, what if a person kills you? What if they don’t really have medication? Gissele: What if you get hurt or they try to rob you or they have mental health problems? Mine goes to protection and it is very human of us to go there first. And so, so then we get stuck in that ping pong in that moment and then the moment passes and you’re like, you know, was it true? Could I have driven that person? Gissele: And that would’ve been something I wanted to do for sure. But in that moment, you are stuck in that, yo-yo, when the survival comes in. And so helping ourselves shift out of that survival mode, understanding and learning to have faith and trust. And for me that’s been a work in progress. Gissele: It really has been a work in [00:38:00] progress. The other thing I wanted to mention, which I think is so important that we need to touch on. It’s the whole concept of socialism. So I was born in South America before I came to Canada and so I remember lots of my family members talk about this, there’s many South American countries that got sold communism, as socialism we’re talking about approaches that instead of it being like a democratic socialism that you’re talking about, which is the government, make sure that people are taking care of and that the people are probably taxed and provided for what would happen in those countries was that. Gissele: Everything got taken away. People were rationed certain things, and, it was horrible. it was not good, but it was not socialism. And there was many governments that took the majority of the money, then spent it on themselves, left the country, took it themselves, and so especially the Latin American community is very much afraid of socialism because they think back to that, the [00:39:00] rationing of electricity, the rationing of food, the rationing of all of that stuff, it wasn’t provided openly. Gissele: It was, everybody gets less. And so you have these people with this history that then have come to the US and think they don’t want socialism. They think democracy means that people aren’t gonna take stuff away from them, but that’s not what it means either. ’cause I don’t even know if like in North America we have a true democracy. Robertson: so thinking about reframing of how we think or experience democratic socialism, that it doesn’t mean less for everybody and in everything controlled by the government. It means being provided for abundantly and, also having the citizens be taxed more, which means we are willing to share our money so that we can all live well, Beautiful. Beautiful. Oh, thank you. Hooray. Wonderful. What country are you? May I ask where you coming? Gissele: Yeah, of Robertson: course. Gissele: Peru, I Gissele: [00:40:00] Yeah. Robertson: Wonderful. I’ve been to Peru a few times. A wonderful, beautiful country. And I, I lived in Venezuela for five years. ‘ cause I love, I have many friends in Venezuela. Robertson: But anyway I agree with everything you just said. That’s why I said what I said that I now can, I can confess that I am a democratic socialist. And that’s not socialism. It’s a social democracy is what it’s called. Yeah. That’s what they call it in Finland and Denmark and so on. Robertson: They call it social democracy. It’s democracy. But it, as you say, it’s cares for everyone and for the earth. We have to always add and the earth, ’cause you know, all the other species and, and the other life forms and the ecosystems, the water, the soil, the air, the minerals the plants, the animals. Robertson: and we have the money, as you said. I mean, if I had $350 billion, think of what taxes I could pay if the tax rate was, you know, 30%. [00:41:00] And rather than nothing, some of these, some of these folks pay, Gissele: well, I think we have glorified that we all wanted that, right? Like we got sold this good that oh, we should all want to be as wealthy as possible, right? And so we normalize the hoarding of money. Not the hoarding of other stuff, right? Gissele: And so we have allowed that, which gets me to my, next point, you talk about the environmental impact as part of a compassionate society, which absolutely is necessary. Gissele: And as human beings, we can be so lazy. We want convenience. We want to, have our package the next day. We don’t wanna wait. are we willing to pay higher wages? Are we willing to wait? Longer for our packages, like, are we willing to, invest in our wardrobe instead of buying fast fashion? Gissele: We don’t do these things and these have environmental impacts, and it also have human impacts, and at the end, they have impact on us. What can we do to ensure that, that we address that [00:42:00] complacency so that we are creating a fair, affordable , and compassionate world. Robertson: So important. Thank you. Robertson: It’s, it’s a life and death question. So yes, we should always ask about ecological and social impacts and take actions accordingly. That’s why I recycle every day. You know, some people say, oh, recycling is stupid. What do they really do with this, with it? You know, are they, are they really careful when you, they pick it up? Robertson: but I recycle religiously every day That’s why I support climate and democracy through third act. There’s a group that Bill McKibbon has started here in the US called Third Act. It’s a group of elder activists, activists over 60 who are working on climate and democracy issues. Robertson: So I’m doing that. That’s why I vote and get it out to vote. And as I said, I vote for Democrats and Democratic socialists. That’s why I write and speak and vote for ecological regeneration for social justice, for peace, for [00:43:00] democratic governance. It’s so critical that we keep questioning our actions like. Robertson: Okay, why am I recycling? Is it really worth the time? You know, deciding about every item, where it goes, and then putting out it out carefully and rinsing it first. And is that really going to help the world? ’cause you also know we need systemic changes, because you can always say, oh, but what the individual does doesn’t matter. Robertson: We need laws, we need institutions of ecological regeneration, and we need laws on caring for the climate and stopping climate change. So you can talk yourself out of individual responsibility when you realize that we need laws and institutions that protect the environment. Robertson: But it’s both. It’s both. what each person does, because there are millions of us individuals. So if there are millions of us act responsibly, that has, is a huge impact. And then if we [00:44:00] also have responsible laws and institutions that care for the environment as well as all people, then that’s a double win. Robertson: So I agree with you. We have to keep asking that question over and over and making those decisions and they’re hard decisions. We have to decide. Gissele: Yeah, I’ve had to look at myself like one of the commitments I’ve made to myself is not buying fast fashion. And so, investing in pieces, even though sometimes I feel lack oh my God, spending that much money on this, you know? Gissele: Yeah. It all comes back to me. if I am not willing to pay a fair wage, that means that the next person doesn’t get a fair wage, which means they don’t wanna pay a fair wage and so on and so forth. And then it comes back to me, you know, my husband has a business and then, you get people that don’t also wanna pay a fair wage. Gissele: It’s all interconnected. And so we have to be willing, but that also goes to us addressing our fear, our fear of lack, that we’re not gonna have enough. All of those things. And the biggest fundamental [00:45:00] fear, and you mentioned death to me, is the ultimate Gissele: fear That we must overcome I think once we do, like, I think once we understand that we are not, this human vessel. Gissele: that we’re not just this bag of bones and live in so much constrained fear that perhaps we could. really open up ourselves to be willing to be more compassionate . What do you think? Robertson: Absolutely. I’m with you all the way. Yes. We fear death because we’re caught in that illusion of a separate permanent self. Robertson: You know, it’s all about me. Oh, this universe is all about me. The universe was created 13.8 billion years for me. Robertson: Yeah. But it’s all about me and particularly my ego, honoring my ego. Building up my ego, praising my ego being, you know, that’s why I wanna be rich and famous. Robertson: Fortunately, I never wanted to be rich or famous, but that’s another story. We’ll talk about that some other time. But everything and [00:46:00] everyone is impermanent. When I realized that truth and it, it came to me through engaged Buddhism, but you could, you could get that truth in many, many ways. Robertson: That everything and everyone is impermanent. we’re part of the ocean. But the waves don’t last forever, do they? But the ocean lasts forever. Robertson: So My atoms, are part of the 13.8 billion year old universe. my cells are part of the living earth. Yes, they remain When I die, you know, go back into the earth. back into the soil and the water and the air but My ego doesn’t remain. What, what remains, as I said before, are my actions. Robertson: Everything I did is still cause and effect. Cause and effect. Rippling out. Rippling out. Okay. Rob, what did you do? What did you say? did you help that, did you touch that? Did you say that? so my actions and words continue rippling forever. So Ty calls that, or in the Plum Village tradition of engaged Buddhism, it’s called my continuation. Robertson: Your actions and your words [00:47:00] are your continuation that last forever as your actions and words will continue through cause and effect touching reality forever. So when my ego does not remain so I can smile and let it go. I often think about my continuation. You know, I say, well, that’s why, maybe why I’m writing so much and speaking so much. Robertson: And caring for so many people every day, you know, caring to care for my wife and my children and grandchildren and friends and neighbors, and the v vulnerable and the hungry, and the homeless, and the, and my country, and my city, and my county, and my, and why do I write substack twice a week? Robertson: And containing reflections on ecological, societal, and individual challenges and practices. And so every, week I’m writing about practices of mindfulness and compassion. So I’m trying to be the teacher. I’m trying to send out words of mindfulness and compassion so that they will continue reverberating when I’m dust, Robertson: So [00:48:00] I’m reaching out. In my substack to just those 55 people in 55 countries, in 38 states, touching hearts and minds and even more on social media. every month I have like 86,000 views of my social media. Why do I do it? It’s not just about ego, you know? Robertson: Oh, Rob, be famous. No, Rob is not famous. I’m a nobody. I gotta keep giving and giving and giving, you know, another word, another action, so I can, care for people around me through personal care, donations, voting, volunteering workshops, I’m helping start a workshop in our neighborhood on environmental resilience through recycling, through group facilitation. Robertson: I’m trained in, facilitation. I’ve been trained my whole life to ask questions of groups so they can create their own plans and strategies and actions. that’s some of my answer. Robertson: I hope that makes some sense. Gissele: Thank you very much. I appreciated your answer and it made me really think you are one of our compassionate leaders, right? [00:49:00] You’re, you’re kind of carving the way and helping us reflect, ’cause I’ve seen some of your substack, I’ve seen like your postings. Gissele: That’s actually how I kind of reached out to you. ’cause I was so moved by the material that you were sharing, the willingness to be honest about what it takes to be compassionate and how hard it can be sometimes to look at ourselves honestly, because we can’t change unless we’re willing to look at ourselves. Gissele: All aspects of ourselves, like you said, we are the billionaires, we are the oligarchy, we are all of these people. The racism that voted that in the, the racism that continues to show the fear, all of that is us. And so from your perspective, what do compassionate leaders do differently? Robertson: Yes. Well, it great question. Robertson: what do compassionate leaders do differently? Well, he or she or they. Robertson: are empathic. I think it starts with empathy. What are like, what are you feeling? What are you thinking? Robertson: What are you, what’s happening in your life? So an empathic [00:50:00] leader listens to other people. They see where other people are hurting. They care. They ask questions and facilitate group discussions, enable group projects. They let go of self-importance, you know, that it’s not all about me. Robertson: They let go of narcissism. They let go of, the ego project. They help others be their greatness. They care for their body mind so that they can care for others. and they donate and vote and recycle and more and more and more and more. did you know in Denmark. In elementary school every week, children are taught empathy. Robertson: You know, they have courses on empathy, Robertson: when I was growing up, I,didn’t have courses in school on empathy in church school, you know, in my Sunday school at, in my church. I was taught to love my neighbor and to love everyone, and that God was love. But in school, in my elementary [00:51:00] school and junior high and high school, we didn’t talk about things like empathy and compassion. Gissele: Yeah. Thank you for sharing that. I did know about Denmark ’cause my daughter and I are co-writing a book on that particular topic. The need to continue to teach love and compassion in, Gissele: being a global citizen. Right? And, and I’m doing it with her perspective because she just graduated high school, so she has like the fresher perspective, whereas mine’s from like many moons ago. Gissele: We need to continuously educate ourselves about regulating our own emotions, having difficult conversations, hearing about the other, other, as ourselves. Because that’s, from my perspective, the only way that we’re gonna survive. a friend of mine said it the best that we were having a conversation and she does compassion in the prison system and she says, I can’t be well unless you are well. Gissele: My wellness depends on your wellness. And that just hit me in my heart, like, ugh. Not that I live it every day, Robertson, Gissele: every day I have to choose and some [00:52:00] days I fail, and other days I do good in terms of like be more loving and compassionate and truly helping the world. But it’s a choice. It’s a continual choice. So this goes to my biggest challenge that maybe you can help me with, which is, so I was having this conversation with my students. We were talking about how. In order to create a world that is loving and passionate for all, it has to include the all, even those who are most hurtful, and that is really difficult . Gissele: I’m just curious as to your thoughts on what starting point might be or what can help us look at those who do hurtful things and just horrible things and be able to say, I see God within you. I see your humanity. Even though it might be hard. Robertson: Yes, It is hard. several years ago when I would hear [00:53:00] leaders of my country speaking on the media, I would get so repulsed that I would turn it off but I began practicing. Robertson: I practiced a lot since those days and I realized, you know. People who hurt, other people are hurting themselves. they’re actually hurting. they’re suffering. People who hurt others have their own suffering of, they’re confused. they’ve forgotten what it means to be human. Robertson: They’re, full of, greed, of their own fears, all about me. Maybe they’re filled with hatred they become violent. they’re suffering. I still find it very difficult to read or listen to certain people. Robertson: But what I do is I stop and I breathe and I smile and I say, okay. Robertson: I care. I’m concerned about you. I don’t know what I can do, but I am gonna do everything I can to care for the people, being hurt, you know, like my fellow activists in [00:54:00] Minneapolis are doing, or elsewhere, we could mention many places around the world where people are risking their own lives. Robertson: You know, in Minneapolis, two activists were killed, Ms. Good Renee Good, and Alex Pretty were killed because they went beyond their fear, you know? they got out there in the street because the migrants were being hurt and they got killed. Robertson: So, you know, At some point you have to come to terms with your own death, I don’t know if I have a, a minute to go or 20 years, I still have to let go. And so how do I care for my wife, my family, my friends, my neighbors my country, the vulnerable, the homeless, the hungry, and, as you said, for the wealthy and powerful who are hurting others, you know, starting wars attacking migrants, killing activists. Robertson: It’s hard. You know? So I have to say, I love the story of [00:55:00] when during the Vietnamese war Thich Nhat Hahn and his monks. They did not take sides. They did not say we’re on the side of the Vietnamese or the us. They did not take a side in the war. This is hard for me ’cause I, I usually take sides. Robertson: The practice was, okay, we’re not going to support we’re Vietnamese or the us. Were going to care for everyone. So they just went out caring for people who were getting hurt and during the war, people who were hungry, people who needed food, people who were bleeding, Robertson: So they decided their role was to care for those who were hurt not to attack. To say, I’m for the blue and I’m against the red. They said, I’m just gonna, care . Like, the activists in Minnesota, They’re, they’re not attacking ice, they’re singing to ice. Robertson: And so yes, we have to acknowledge our own anger. [00:56:00] I’m angry with these politicians. sometimes I want, to hate them, but I have to say, I do not hate you, my friend. You are confused. You’re so confused. You’re hurting others. So you’re so hurtful. Robertson: You don’t realize how you’re hurting others. But, I’ve got to try to stop you from hurting others. I’ve got to try to help those who are hurt and maybe I’m gonna get hurt, you know, because in the civil rights movement, if you’re out there doing on a peace march, you might get beaten up. Robertson: as I said, I’ve lived in villages, poor villages, and. Urban slums in several countries. And some people could say, well, that’s stupid. You could get hurt. You know, you could, you could as a white person living in a African American slum or in a Korean village or in a Venezuelan village, Robertson: So, you know, I say, was I stupid? Was I risking and I was with my wife and children? Was I risking the lives of my wife and children by living in slums and, and villages? Yes. Was I stupid? I mean, [00:57:00] no, I wasn’t stupid, but I was risking our lives. But I somehow, I was, called I wanted to do it. I said, okay. Robertson: but my point is it’s risky, you know? And you have to keep working with yourself. That’s why I love the word practice. Robertson: You know, in Buddhism we keep practicing, and I love your, the teaching of that you have on your website of Pema Chodron, you know, on self-love. You know, you have to keep practicing. How do I love myself? Say, okay, I’m afraid and I’m just this little white person, but or I’m this little old white person, but I’m gonna do everything I can and be everything I can. Robertson: I really appreciated the story of Han not choosing sides. I mean, you’re right. If we are going to see each other’s brothers and sisters and is is one global family, we can’t pick a side over the other, even though we so want to. Gissele: And, and I’m with you. when I think that there’s a [00:58:00] unfairness, when there’s people that are vulnerable or suffering, I’m more likely to pick to the side that is like, oh, that person is suffering. They’re the victim. But what you said is spot on. People that truly lovewho have love in their heart, like when you were raised with love. Gissele: You had love to give others because your cup was full. So it overflowed to want to help others, to want to love others. People that are hurting, that don’t have love in their hearts are those that hurt other people. Robertson: Mm-hmm. Gissele: They must because they must be so separated from their own humanity. Robertson: Yes, yes, yes. Gissele: And yet things are changing. You mentioned Minnesota, and I wanted to mention that I love that they’re doing the singing chants, and they’re not making them wrong. they’re singing chants like you can change your mind. You don’t have to be wrong. You don’t have to experience shame and guilt for the choice you’ve made. You can always change your mind. And in your book, you talk a lot about movements. Do you wanna [00:59:00] share a little bit about the power of movements and helping us create a compassionate civilization? Robertson: Oh, yes. Thank you. I’m, I’m a big movement fan. it started in college with the Civil Rights Movement. I realized, wow, you know, if a lot of people get together and do something together, it can make a difference. Like the Civil Rights movement. Gissele: Yeah. Robertson: And the women’s movement and peace movement. Robertson: And like in Vietnam, the peace movement, we could really make a difference if we get out in March. I think that being an individual or part of an organization that is part of a movement can be a powerful force. And so I focus in my life and that, that book on the six movements that I’ve mentioned, and those movements can work together. Robertson: And when they work together, they become a movement of movements. They become mom. Hmm. I like that because I I’m a feminist and I think that we need so [01:00:00] desperately we need more feminine energy inhumanity and in civilization. Robertson: So I’m a unapologetic feminist. And so that’s why I like that the movement of movements, the acronym is Mom, you know, and so it’s the Moms of the World will lead us like you. And so they’re the movements of ecological regeneration, socioeconomic justice, I’m repeating gender equality, participatory governance, cultural tolerance, peace and non-violence. Robertson: And you know, we also have the Gay Rights Movement, the democracy movement. there’s so many movements that it made a huge difference. So. I began saying that I, after writing the book, I said, okay,now my work is the work of the Compassionate Civilization Collaborative. Robertson: And I decided I wouldn’t make an organization, I it, wouldn’t have a website, I wouldn’t register it. I wouldn’t raise money for it. It would just be anybody and everybody [01:01:00] who was part of the movement of movements who was working to create a compassionate civilization. Robertson: So that’s what I did. And that’s where I am. I’m this old guy in my home. I don’t get out a lot. I don’t drive a lot. I just drive to nearby town. I have a car, but I don’t use it a lot. I don’t like to walk up and down hills. Robertson: IAnd sometimes I can’t remember things and I say, Hey, but look, you have so many friends all over the world and you can keep encouraging through your writing. So that’s why I keep writing, you know, it is for the movement of movements. Robertson: I guess that’s why I write. here’s something I want to share, something I thought or felt or something that I wrote about. And maybe it will touch you. Maybe it’ll encourage you. Maybe we’ll help you in your life. Robertson: I live in a homeowners association neighborhood. It’s a neighborhood that has a homeowners association. We’re 34 families and we have straight families, gay families. we have white families and non-white families. [01:02:00] We have Democrats, Republicans and Socialists. Robertson: We have Christians and Buddhists and Hindus. And so what I do, I say, Hey, we’re all neighbors. We all helped each other during the pandemic. We all helped each other after the hurricane. It doesn’t matter what our politics are or our religion or our sexuality, we’re all human beings. Robertson: We’re all gonna die. we all want love. We all want happiness. And We can be good neighbors. We don’t have to have ideology, you know, we don’t have to quote the Bible, we don’t have to quote Buddha. We can just be good neighbors. So we’re gonna have a workshop this spring And so we’re all going to get together down the street in this big room, in the fire station, and we’re gonna have a two hour workshop. And will it help? I don’t know. Will it make us better neighbors? I don’t know. Why am I doing it? I’m driven to do it. I’ve done workshops all over the world and I wanna do a workshop in my neighborhood. Robertson: I’ve done workshops with the un, I’ve done [01:03:00] workshops with governments, with cities So I love to facilitate. I love getting people together to solve problems together to listen to each other, respect each other, to honor each other. Gissele: so I’m just gonna ask you a couple more questions. But I’m just gonna make a comment right now about what you said because I think it’s so important. Gissele: Number one is I love that your neighborhood is a microcosm of what our world could be like . The fact that people got together to help and make sure that people were taken care of. If we could amplify that, that could be our world. I think that’s such a beautiful thing. Gissele: And the other thing that I think is really fundamental is that even through your life, you are showing us that some people are going to go pickett. And that’s okay. Some people are gonna write blogs to help us, and that’s okay. Some people are gonna do podcasts, and that’s okay. There are things that people can do that don’t have to look exactly the same. Gissele: Some people are going to have more courage, and they’re going to put their bodies in front and potentially get hurt. Other people, maybe they can’t do [01:04:00] that. So there are many different ways to help. The other thing that you said that was really, really key is the importance of moms . And that was one of the things that really touched me about your book, the acronym. Gissele: I was like, oh my God, I so resonate with this. Because I do feel that we need more feminine energy. We really kind of really squash the feminine energy. But the truth of the matter is we need more because fundamentally, nurturance is a mother energy is a feminine energy. Gissele: Compassion’s a feminine energy. Yes, yes, yes, Robertson: yes, yes, Gissele: so if I can share my story. Last night I was at hockey game. My son was playing hockey. Robertson: Mm-hmm. Gissele: And our team they don’t like to fight. Gissele: We play our game and we have fun and we’re good. And so the previous teams that were there, it was under Youth 15, most of the game was the kids fighting. And taking penalties. And so the game ends, the people come off the ice and two men that are starting to get like into a fight [01:05:00] now, woman got in front of them. Gissele: Wow. and said, we all signed a form that said, this is just a game. Remember who this is for? even though she was elevated, she totally stopped that fight between two men that we were not small. And So it was, it was really interesting. Robertson: Wonderful. Gissele: it was a woman who actually stopped a fight Gissele: It’s the feminine power. And that doesn’t mean, and I wanna make this clear, that doesn’t mean that men have to be discarded or have to be treated the same way that women are treated. ’cause I think that’s a big fear. That’s a big fear that some white males have. It’s no, you don’t have to be less than, Robertson: right. Robertson: We need Gissele: to uplift the feminine energy. So there’s a balance. ’cause right now we’re not balanced. Robertson: Exactly. Exactly. Oh, boy. Am I with you there? there’s a whole section in my book, as you noticed on gender equality I’m gonna read a tribute to Mothers I. Robertson: Tribute to Mothers Giving Birth to New Life, nurturing, [01:06:00] sustaining, guiding, releasing, launching, affirming Love. Be getting Love a flow onwards. Mother Earth, mother Tree, mother Tiger, mother Eve. My grandmother’s Sally and Arie, my mother, Mary Elizabeth, my children’s mother, Mary, my grandchildren’s mother, Jennifer, my grandchildren’s grandmothe

Ever wonder why some COOs scale businesses to legendary heights while others get swallowed by chaos and politics? If you're craving clarity, confidence, and uncommon edge in your second-in-command role, this Fan Favorite episode is your wake-up call. Cameron Herold sits down with Matt MacInnis, COO of Rippling and co-founder of Inkling, for a raw, actionable conversation about the real challenges behind hyper-growth, hiring, trust, and culture. They dig into what makes the COO role so “special,” how to build a game-changing flywheel, and why patience, precision, and authenticity are the ultimate power moves.The pain of “going it alone” is real. Tune in to learn how to avoid disaster, dodge politics, and harness proven tactics you won't find in any business book. Don't wait until burnout bites. Listen now for fiercely exclusive COO insights, bold truths, and systems that will let you scale smarter, not harder.Timestamped Highlights[00:02:22] – The hidden pain in HR, IT, and how Rippling breaks the “original sin” of bad data[00:05:55] – Why Matt almost walked away—then got schooled by Parker's contrarian “rocket ship” logic[00:08:30] – The untold power of preexisting trust between CEO and COO—and what happens if you hire without it[00:12:49] – Topgrading secrets: Why most executive hiring fails and how to get it right (even when everyone says they're an “A player”)[00:15:44] – Copilot dynamics: How Matt and Parker run the company with surprisingly little contact (and why it works)[00:19:18] – Should you debate the CEO in front of the team? The cathartic, risky art of public disagreement[00:23:13] – Inside Rippling's flywheel advantage—what Salesforce, Facebook, and Brex did differently and why you can too[00:31:04] – Killing bureaucracy and politics: The simple rule for hiring and process that most leaders ignore[00:39:29] – The brutal, proven formula for layoffs: What Sequoia teaches (and how to survive the “survivor's guilt”)About the GuestMatt MacInnis is the Chief Operating Officer of Rippling, a revolutionary all-in-one HR and IT platform transforming how businesses scale and manage people. Matt was also the co-founder and CEO of Inkling, a mobile learning platform that raised over $100M before its acquisition. With deep roots at Apple and a Harvard engineering degree, Matt blends big-company brilliance with entrepreneurial firepower. He's known for breaking boring business norms and igniting hyper-growth, all while refusing to tolerate politics, inefficiency, or shallow executive hiring.

The Shred is a weekly roundup of what's making headlines in the world of employment. The Shred is brought to you today by Jobcase.

#330 | Dave is joined by Ryan Narod, VP of Marketing at Rippling, to break down how Rippling has built one of the stand outbrands in B2B right now. Ryan walks through real examples of campaigns they've run over the last year, from scrappy iPhone videos and webinar promos to high-production customer stories and their 2026 Super Bowl commercial. They talk about how Rippling shifted from being great at growth marketing to building a brand people actually recognize, how they inject more personality and “human” into everything they ship, and how they measure brand marketing without losing pipeline accountability. To see Ryan's real campaign examples, head over to youtube.com/@heydavegerhardt.Timestamps(00:00) - - Why Rippling is going all-in on brand (02:51) - - Ryan's background and why he joined Rippling (04:14) - - What Rippling does and how they position the platform (08:14) - - What “brand marketing” means at Rippling (10:34) - - Building a story that makes HR the hero (19:47) - - Ryan shares Rippling marketing examples (ads, videos, webinars) (27:17) - - High-production customer storytelling (Berries) (32:39) - - The “HR Deserves Better” campaign (35:37) - - How Rippling measures brand and pipeline impact (43:14) - - The Super Bowl commercial and what it takes to pull it off (45:17) - - Final takeaways and wrap-up Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do). Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.  ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In the second Executive Function episode, Brett sits down with Ryan Lucas, VP of Design at Rippling. Before Rippling, Ryan led design at Retool and co-founded multiple startups, bringing a rare founder's perspective to design leadership. A trained industrial designer, Ryan traces the roots of modern software design back 2,000 years to make the case that products must be useful, usable, and desirable - and above all, used. In today's episode, we discuss: Why design leaders who stop designing stop leading The four pillars every design manager must master How to delegate when you're a perfectionist Why leaders need strong opinions How to scale good judgment What Rippling's operating system teaches about speed and commitments References: Airbnb: https://www.airbnb.com/ Amazon: https://www.amazon.com/ Apple: https://www.apple.com/ Asana: https://www.asana.com/ Brian Chesky: https://www.linkedin.com/in/brianchesky/ CrossFit: https://www.crossfit.com/ Figma: https://www.figma.com/ Honeywell: https://www.honeywell.com/ Liz Sanders: https://www.linkedin.com/in/sandersliz/ Nest: https://store.google.com/category/google_nest Notion: https://www.notion.so/ Parker Conrad: https://www.linkedin.com/in/parkerconrad/ Patrick Collison: https://www.linkedin.com/in/patrickcollison/ Retool: https://retool.com/ Rippling: https://www.rippling.com/ Stripe: https://www.stripe.com/ Where to find Ryan: LinkedIn: https://www.linkedin.com/in/ryanwlucas/ Where to find Brett: LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/ Twitter/X: https://twitter.com/brettberson Where to find First Round Capital: Website: https://firstround.com/ First Round Review: https://review.firstround.com/ Twitter/X: https://twitter.com/firstround YouTube: https://www.youtube.com/@FirstRoundCapital This podcast on all platforms: https://review.firstround.com/podcast Timestamps: 00:00 Intro 00:08 What design actually does at a software company 01:40 The roots of design: from industrial design to software 03:29 Useful, usable, desirable — and used 04:49 How design relates to engineering, product, and marketing 08:15 Measuring success as a design leader 12:40 The gap between director and VP-level design leadership 14:23 Why great design leaders jump up and down in altitude 19:26 The four pillars every design manager must master 21:34 Over-indexing on quality and the perfectionist trap 25:11 When lowering the quality bar actually cost the business 27:53 How to build judgment through pattern matching 31:25 How Ryan's design team differs from the rest 34:31 Why Figma is not the source of truth 36:32 How Ryan spends his week: recruiting, crits, and staff meetings 38:39 The "Do/Try/Consider" framework 42:12 The most important decisions of the past year 44:05 Should one-on-ones exist? 46:45 How to scale judgment 50:49 What to look for when hiring your first design leader 54:54 Advice for young designers who want to lead 58:24 Demanding yet supportive: A balanced management style 01:02:43 What Rippling's operating system teaches about execution

Get ready for a high-octane episode, as Joel Cheesman and Emi Beredugo take the mic to dissect everything from "bougie" McDonald's Valentine's stunts to the high-stakes world of Big Tech. The duo dives deep into Rippling's bold Super Bowl debut featuring Tim Robinson, debating whether the "evil genius" move is a brilliant recruitment play or a calculated nod to Wall Street. While Microsoft celebrates a massive LinkedIn revenue milestone—proving the platform has officially pivoted from a resume database to a short-form video powerhouse—the hosts shift gears to the grittier side of the job hunt. From the rise of "Resume Botox" and ageism to the "resume slop" currently clogging AI-driven hiring funnels, the gloves come off. Plus, don't miss the heated critique of ZipRecruiter's new "Be Seen First" feature, which Emi and Joel argue might be doing more harm than good for the modern candidate. Chapters 00:00 - Introduction and Super Bowl Excitement 05:04 - The Beckham Family Drama 08:58 - Valentine's Day Fast Food Promotions 14:09 - Rippling's Super Bowl Ad 22:01 - LinkedIn's Revenue Growth and Strategy 27:57 - The Rise of Resume Botox and Ageism in Job Market 30:58 - The Age Discrimination Dilemma 35:59 - AI's Impact on Hiring Practices 45:00 - The Clumsy Evolution of Recruitment 56:04 - ZipRecruiter's Controversial New Feature

The Shred is a weekly roundup of what's making headlines in the world of employment. The Shred is brought to you today by Jobcase.

In this episode, Jason Bay sits down with Rippling's VP of Sales Enablement, Jonas Master to explore how effective sales training, paired with clear priorities, measurement, and reinforcement, drives real behavior change and consistent performance gains. Check out more free content and get coaching at ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://outboundsquad.com.⁠

THIS is how you keep your infrastructure costs from spiraling out of control. Today, we're talking to Albert Strasheim, CTO at Rippling. We discuss the cost crisis facing CTOs in the age of AI, how he reduced infrastructure costs by 30% while growing traffic by 25%, and why holding back feedback is actually the most selfish thing a leader can do. All of this right here, right now, on the Modern CTO Podcast!  To learn more about Rippling, check out their website here.

The Legion of Doom (LoD) wasn't just a “hacker group”, it captured the essence of underground hacking in the 80s/90s. BBSes, phreaking, rival crews, and the crackdowns that changed everything. From those humble beginnings came a legacy that still echoes through modern security culture today.SponsorsSupport for this show comes from ThreatLocker®. ThreatLocker® is a Zero Trust Endpoint Protection Platform that strengthens your infrastructure from the ground up. With ThreatLocker® Allowlisting and Ringfencing™, you gain a more secure approach to blocking exploits of known and unknown vulnerabilities. ThreatLocker® provides Zero Trust control at the kernel level that enables you to allow everything you need and block everything else, including ransomware! Learn more at www.threatlocker.com.This show is sponsored by Rippling. Rippling is the unified platform for Global HR, Payroll, IT, and Finance. They've helped millions replace their mess of cobbled-together tools with one system designed to give leaders clarity, speed, and control. With Rippling, you can run your entire HR, IT, and Finance operations as one, or pick and choose the products that best fill the gaps in your software stack. Learn more rippling.com/darknet.This show is sponsored by Meter, the company building networks from the ground up. Meter delivers a complete networking stack - wired, wireless, and cellular - in one solution that's built for performance and scale. Meter's full-stack solution covers everything from first site survey to ongoing support, giving you a single partner for all your connectivity needs. Go to meter.com/darknet to book a demo now!Sources Book: Masters of Deception (https://amzn.to/4q3O0gJ) Book: The Hacker Crackdown (https://amzn.to/3N4bovY)

Jason Lemkin is the founder of SaaStr, the world's largest community for software founders, and a veteran SaaS investor who has deployed over $200 million into B2B startups. After his last salesperson quit, Jason made a radical decision: replace his entire go-to-market team with AI agents. What started as an experiment has transformed into a new operating model, where 20 AI agents managed by just 1.2 humans now do the work previously handled by a team of 10 SDRs and AEs. In this conversation, Jason shares his hands-on experience implementing AI to run his sales org, including what works, what doesn't, and how the GTM landscape is quickly being transformed.We discuss:1. How AI is fundamentally changing the sales function2. Why most SDRs and BDRs will be “extinct” within a year3. What Jason is observing across his portfolio about AI adoption in GTM4. How to become “hyper-employable” in the age of AI5. The specific AI tools and tactics he's using that have been working best6. Practical frameworks for integrating AI into your sales motion without losing what works7. Jason's 2026 predictions on where SaaS and GTM are heading next—Brought to you by:DX—The developer intelligence platform designed by leading researchersVercel—Your collaborative AI assistant to design, iterate, and scale full-stack applications for the webDatadog—Now home to Eppo, the leading experimentation and feature flagging platform—Transcript: https://www.lennysnewsletter.com/p/we-replaced-our-sales-team-with-20-ai-agents—My biggest takeaways (for paid newsletter subscribers): https://www.lennysnewsletter.com/i/182902716/my-biggest-takeaways-from-this-conversation—Where to find Jason Lemkin:• X: https://x.com/jasonlk• LinkedIn: https://www.linkedin.com/in/jasonmlemkin• Website: https://www.saastr.com• Substack: https://substack.com/@cloud—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Jason Lemkin(04:36) What SaaStr does(07:13) AI's impact on sales teams(10:11) How SaaStr's AI agents work and their performance(14:18) How go-to-market is changing in the AI era(19:19) The future of SDRs, BDRs, and AEs in sales(22:03) Why leadership roles are safe(23:43) How to be in the 20% who thrive in the AI sales future(28:40) Why you shouldn't build your own AI tools(30:10) Specific AI agents and their applications(36:40) Challenges and learnings in AI deployment(42:11) Making AI-generated emails good (not just acceptable)(47:31) When humans still beat AI in sales(52:39) An overview of SaaStr's org(53:50) The role of human oversight in AI operations(58:37) Advice for salespeople and founders in the AI era(01:05:40) Forward-deployed engineers(01:08:08) What's changing and what's staying the same in sales(01:16:21) Why AI is creating more work, not less(01:19:32) Why Jason says these are magical times(01:25:25) The "incognito mode test" for finding AI opportunities(01:27:19) The impact of AI on jobs(01:30:18) Lightning round and final thoughts—Referenced:• Building a world-class sales org | Jason Lemkin (SaaStr): https://www.lennysnewsletter.com/p/building-a-world-class-sales-org• SaaStr Annual: https://www.saastrannual.com• Delphi: https://www.delphi.ai/saastr/talk• Amelia Lerutte on LinkedIn: https://www.linkedin.com/in/amelialerutte/• Vercel: https://vercel.com• What world-class GTM looks like in 2026 | Jeanne DeWitt Grosser (Vercel, Stripe, Google): https://www.lennysnewsletter.com/p/what-the-best-gtm-teams-do-differently• Everyone's an engineer now: Inside v0's mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js): https://www.lennysnewsletter.com/p/everyones-an-engineer-now-guillermo-rauch• Replit: https://replit.com• Behind the product: Replit | Amjad Masad (co-founder and CEO): https://www.lennysnewsletter.com/p/behind-the-product-replit-amjad-masad• ElevenLabs: https://elevenlabs.io• The exact AI playbook (using MCPs, custom GPTs, Granola) that saved ElevenLabs $100k+ and helps them ship daily | Luke Harries (Head of Growth): https://www.lennysnewsletter.com/p/the-ai-marketing-stack• Bolt: https://bolt.new• Lovable: https://lovable.dev• Harvey: https://www.harvey.ai• Samsara: https://www.samsara.com/products/platform/ai-samsara-intelligence• UiPath: https://www.uipath.com• Denise Dresser on LinkedIn: https://www.linkedin.com/in/denisedresser• Agentforce: https://www.salesforce.com/form/agentforce• SaaStr's AI Agent Playbook: https://saastr.ai/agents• Brian Halligan on LinkedIn: https://www.linkedin.com/in/brianhalligan• Brian Halligan's AI: https://www.delphi.ai/minds/bhalligan• Sierra: https://sierra.ai• Fin: https://fin.ai• Deccan: https://www.deccan.ai• Artisan: https://www.artisan.co• Qualified: https://www.qualified.com• Claude: https://claude.ai• HubSpot: https://www.hubspot.com• Gamma: https://gamma.app• Sam Blond on LinkedIn: https://www.linkedin.com/in/sam-blond-791026b• Brex: https://www.brex.com• Outreach: https://www.outreach.io• Gong: https://www.gong.io• Salesloft: https://www.salesloft.com• Mixmax: https://www.mixmax.com• “Sell the alpha, not the feature”: The enterprise sales playbook for $1M to $10M ARR | Jen Abel: https://www.lennysnewsletter.com/p/the-enterprise-sales-playbook-1m-to-10m-arr• Clay: https://www.clay.com• Owner: https://www.owner.com• Momentum: https://www.momentum.io• Attention: https://www.attention.com• Granola: https://www.granola.ai• Behind the founder: Marc Benioff: https://www.lennysnewsletter.com/p/behind-the-founder-marc-benioff• Palantir: https://www.palantir.com• Databricks: https://www.databricks.com• Garry Tan on LinkedIn: https://www.linkedin.com/in/garrytan• Rippling: https://www.rippling.com• Cursor: https://cursor.com• The rise of Cursor: The $300M ARR AI tool that engineers can't stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell• The new AI growth playbook for 2026: How Lovable hit $200M ARR in one year | Elena Verna (Head of Growth): https://www.lennysnewsletter.com/p/the-new-ai-growth-playbook-for-2026-elena-verna• Pluribus on AppleTV+: https://tv.apple.com/us/show/pluribus/umc.cmc.37axgovs2yozlyh3c2cmwzlza• Sora: https://openai.com/sora• Reve: https://app.reve.com• Everything That Breaks on the Way to $1B ARR, with Mailchimp Co-Founder Ben Chestnut: https://www.saastr.com/everything-that-breaks-on-the-way-to-1b-arr-with-mailchimp-co-founder-ben-chestnut/• The Revenue Playbook: Rippling's Top 3 Growth Tactics at Scale, with Rippling CRO Matt Plank: https://www.youtube.com/watch?v=h3eYtzBpjRw• 10 contrarian leadership truths every leader needs to hear | Matt MacInnis (Rippling): https://www.lennysnewsletter.com/p/10-contrarian-leadership-truths—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com

Matt MacInnis is the chief product officer and former longtime COO at Rippling, a unified workforce management platform valued at over $16 billion.We discuss:1. Why “extraordinary results demand extraordinary efforts”2. Why you should deliberately understaff projects, and how to know when you've gone too far3. Matt's transition from COO to CPO and what surprised him about leading product4. The “high alpha, low beta” framework for evaluating people, processes, and products5. When founders should quit their startups (hint: much earlier than VCs want you to)6. How to fight entropy in your organization through relentless energy and intensity—Brought to you by:Google Gemini—Your everyday AI assistant: https://ai.dev/Datadog—Now home to Eppo, the leading experimentation and feature flagging platform: https://www.datadoghq.com/lennyGoFundMe Giving Funds—Make year-end giving easy: http://gofundme.com/lenny—Transcript: https://www.lennysnewsletter.com/p/10-contrarian-leadership-truths—My biggest takeaways (for paid newsletter subscribers): https://www.lennysnewsletter.com/i/181916584/my-biggest-takeaways-from-this-conversation—Where to find Matt MacInnis:• X: https://x.com/stanine• LinkedIn: https://www.linkedin.com/in/macinnis• Email: macinnis@rippling.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Matt MacInnis and Rippling(04:38) The importance of extraordinary efforts(08:37) The challenges and rewards of relentless effort(10:11) Your job as a leader is to preserve intensity(12:39) You learn far more from success than failure(16:34) Transitioning to chief product officer(19:54) Fixing product management at Rippling(25:27) The “high alpha, low beta” framework(28:55) The PQL framework(35:16) Hiring frameworks and team dynamics(36:52) A helpful interview tactic(40:00) Leading as a COO vs. a CPO(42:34) The reality of product-market fit(46:38) The problem with venture capital(49:29) When founders should quit their startups(41:48) The immutable market(54:13) Lessons from Notion's success(57:43) Investment strategies and narrative violations(01:00:42) The power of compounding, power law, and entropy(01:07:02) Maintaining intensity and fighting entropy(01:11:33) The importance of feedback and escalations(01:14:31) Rippling's vision and success(01:17:48) AI's impact on SaaS and business software(01:23:42) AI corner(01:26:23) Final thoughts and lightning round—Referenced:• Rippling: https://www.rippling.com• Sunil Raman on LinkedIn: https://www.linkedin.com/in/sunilraman• Dan Gill on LinkedIn: https://www.linkedin.com/in/dangill• Carvana: https://www.carvana.com• Brian Chesky's new playbook: https://www.lennysnewsletter.com/p/brian-cheskys-contrarian-approach• Parker Conrad on LinkedIn: https://www.linkedin.com/in/parkerconrad• Inkling: https://www.inkling.com• Akshay Kothari on LinkedIn: https://www.linkedin.com/in/akothari• Notion: https://www.notion.com• Conway's law: https://en.wikipedia.org/wiki/Conway%27s_law• Seeking Alpha: https://seekingalpha.com• Dennis Rodman's website: https://dennisrodman.com• Dancing pickle emoji: https://slackmojis.com/emojis/456-dancing_pickle• Pickle Rick: https://en.wikipedia.org/wiki/Pickle_Rick• SPOTAK: The Six Traits I Look for When I'm Hiring: https://finance.yahoo.com/news/spotak-six-traits-look-m-181335267.html• Geoff Lewis on LinkedIn: https://www.linkedin.com/in/geofflewis1• Zenefits: https://en.wikipedia.org/wiki/TriNet_Zenefits• New banking records prove Deel paid thief who stole trade secrets from Rippling: https://www.rippling.com/blog/new-banking-records-prove-deel-paid-thief-who-stole-trade-secrets-from-rippling• Workday: https://www.workday.com• Matic robots: https://maticrobots.com• Wall-E: https://www.imdb.com/title/tt0910970• Conviction: https://www.conviction.com• Mike Vernal on X: https://x.com/mvernal• Sarah Guo on X: https://x.com/saranormous• No Priors: https://linktr.ee/nopriors• Gemini: https://gemini.google.com• ChatGPT: https://chatgpt.com• Claude: https://claude.ai• Bryan Schreier on LinkedIn: https://www.linkedin.com/in/bryanschreier• Heated Rivalry on HBO Max: https://www.hbomax.com/shows/heated-rivalry/50cd4e99-04ee-427b-a3b4-da721ed05d9c• Fellow coffee maker: https://fellowproducts.com/products/aiden-precision-coffee-maker—Recommended books:• Pale Blue Dot: A Vision of the Human Future in Space: https://www.amazon.com/Pale-Blue-Dot-Vision-Future/dp/0345376595• Conscious Business: How to Build Value Through Values: https://www.amazon.com/Conscious-Business-Build-through-Values/dp/1622032020• Thinking in Systems: https://www.amazon.com/Thinking-Systems-Donella-H-Meadows/dp/1603580557• The Effective Executive: The Definitive Guide to Getting the Right Things Done: https://www.amazon.com/Effective-Executive-Definitive-Harperbusiness-Essentials/dp/0060833459—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com