Podcasts about strategypodcast

The Platform Mix episode 551 features Strategy, from Chicago, closing out the Chicago Takeover this month with all his favorite funk, soul, disco and house tracks over the next hour! He just recently started a weekly residency at Celeste in Chicago so if you're in the city be sure to stop by and hear him play. Follow Strategy on his socials, subscribe to his Patreon to see exclusive episodes of The Party with Strategy Podcast and watch all other episodes on his YouTube channel! Subscribe to my Patreon to see full track lists from the mixes, take a look at my top tracks of the week and get a look into what I'm playing out in my sets. Now turn those speakers up and let's get into it with Strategy's latest right here, on The Platform. Strategy: https://www.instagram.com/partywithstrategy__/ Patreon: https://www.patreon.com/partywithstrategy YouTube: https://www.youtube.com/partywithstrategy The Platform Podcast: https://www.youtube.com/@theplatformmix Patreon: https://www.patreon.com/djdexmke Artwork by Michael Byers-Dent: https://www.instagram.com/byersdent/

In this episode of the Wargames, Soldiers and Strategy Podcast, the team explores the science of terrain placement—how to set up your tabletop for the best possible game. Don't forget to subscribe to Wargames, Soldiers and Strategy! Visit the website to get the latest issue. Links: The Baron's War, Warhost PBI, Peter Pig Armies of the United States, Warlord Burrows and Badgers, Oathsworn

At UTTR, we're all about propelling your business up & to the right. We specialize in B2B marketing and employ industry experts in paid advertising, creative, and revenue operations. We focus on achieving real impact by deep-diving into both marketing and business metrics. As an extension of your team, we work together to exceed your growth OKRs. Connect with Sam

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . *How to leverage a podcast to build an online business and get more clients.   Then check out EP 518 of Podcasting Business School where I do a Podcast Audit of the Purpose, Profits, and Pixie Dust podcast.   ********** Sign up for a FREE Podcast Profit Potential Discovery Call: https://www.podcastingbusiness.school/

How to include the bio of your guest in a podcast episode is a topic of some debate in the industry, and it should really come down, as it always does, to the type of show you're creating and your goals for it, as well as your personal tastes and preferences.I've been known to say that it's best not to have your guests share their own origin story on your podcast so that you can get right to the meat of the content more quickly. As a listener of this show, you'll know that makes me a terrible hypocrite, because I often start interviews by asking the guests to talk about their company and their podcast.I've tried just getting into a conversation, and honestly, for me, I find it a little too awkward and since my main goal of the podcast is building strong relationships, that's really okay. Maybe it's not perfect, but it's much better than fumbling the kickoff every week and feeling weird going into that kind of conversation.But I'm talking to someone today who is awesome at that particular strategy of skipping the intro and getting right into the heart of things immediately. It's one of the things that makes her podcast so dynamic and engaging for her audience. And she's here to give us a deep dive into the podcast that has been a key marketing strategy for her business for the last eight years.Susan Friedmann is the owner of Aviva Publishing and host of the Book Marketing Mentors podcast. In this case study episode, we're going to be digging into how Susan has used her podcast as a marketing and audience engagement strategy for over 400 episodes.Susan was so generous with her knowledge and experience, and this case study is a wonderful example of how a podcast can become a fundamental part of a long-term marketing strategy.Listen to the episode or read the blog post here: https://podcastingforbusiness.com/78Tune in to learn about:The birth and growth of Aviva PublishingPodcasting as a marketing strategyPodcast planning and launchMetrics vs enjoymentSusan Friedmann's podcast production workflowMeasuring podcast successHow to nurture client relationships and leverage resourcesFuture plans for Book Marketing MentorsDon't forget to join us for our free monthly strategy calls on the third Thursday of every month!Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill this contact form and let us know about it.We'd love to have you here for a case study episode like this one!Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!Key Quotes"I usually have a starting question to get us in. I get straight to the chase; this is a 25–30-minute interview, I want to get to something substantive. Maybe I'm wrong here, but I don't do the tell us about yourself and your history. I don't do that because that can take up a bit of time that I would rather use getting down to the subject.” - Susan Friedmann"I find often, speakers, they can be such excellent guests because they know when to stop and it's a really underrated skill in being either a host or a guest.” - Megan DoughertyResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramMake sure to check out our free Monthly Strategy Calls!Podcasting for Business Conference 2023 RecordingsLearn about what other business podcasters are doing:State of Business Podcasting Report 2023Susan Friedmann Aviva Publishing | Book Marketing Mentors Podcast | LinkedIn20-Minute Brainstorm with SusanRelated:Case Study: Growing a Media Business Through Podcasting with Rayna RokickiHow to Measure the Impact of Your Podcast with Megan DoughertyPitching and Podcasting for Authors with Angie Trueblood

Hey Friends! Welcome back to Small Business Sales & Strategy Podcast!  Today's episode is a faith-based on where I share 5 ways to grow your business God's way.  Even if you aren't a Christian, I hope you'll take a listen because these things are applicable to all of us as women in small business - building community, serving, breaking up with busy, focusing on who not what, and sharing your vision.   Please join my free facebook community by clicking here! Have a question about sales, marketing or business strategy?  Email me at hello@lindsayfletcher.co Thank you so much for listening!  XOXO, Lindsay

In this episode of the Mindful Leaders Podcast, we are talking with Logan Forsyth. A guy that has built a multi million dollar agency, and worked with some of the largest personalities in the business world, helping them tap into a secret content strategy used by people at the top. Connect With Logan Here: https://www.instagram.com/loganforsyth -------------------------------------------------------------------------------------------- Connect With Dylan Here: Instagram: https://instagram.com/dylanvanas TikTok: https://tiktok.com/@dylanvanas Facebook: https://www.facebook.com/DylanVanasFB Twitter: https://twitter.com/dylanvanas LinkedIn: https://www.linkedin.com/in/dylanvanas

Welcome back to Small Business Sales & Strategy Podcast!   One of the biggest mistakes that I see business owners and sales reps make is going into meetings or calls unprepared. You want to walk away from your sales calls with more information and ideas on how to move to the next steps, but you can't do that if you don't walk in prepared. In today's episode, you will learn how to prepare for your next sales call.  You need product knowledge and customer knowledge and I break down both in this episode. I reference Episode 3 where we talk about buying styles so be sure to go back and listen to that one!  In fact, put it on your favorites list so you can go back and reference it often! Don't forget to join my *FREE* Facebook Community for Female Small Business Owners by clicking here!   What questions do you have about sales?  Email me at Hello@LindsayFletcher.co!    XOXO, Lindsay

Guest: Etay Maor, Senior Director Security Strategy at Cato NetworksOn LinkedIn | https://www.linkedin.com/in/etaymaor/______________________Host: Chloé MessdaghiOn ITSPmagazine  

Guest: Shankar Somasundaram, CEO and Founder at Asimily [@asimilysecurity]On LinkedIn | https://www.linkedin.com/in/shankar-somasundaram-a7315b/______________________Host: Chloé MessdaghiOn ITSPmagazine  

Welcome to the 20th Episode of Small Business Sales & Strategy Podcast!  I cannot believe we are at 20 episodes already!!! Time flies when you are having fun!   Today's episode is about delegation in small business. In our small business, we have been evaluating our daily, weekly and monthly tasks, and where we can do a better job.  Some of the discussion has been centered around delegating the tasks that don't need to be done by us as owners, and I was excited to read a passage of scripture during my quiet time a few mornings ago! Acts 6:1-7 talks about how the 12 apostles knew they were called to spend time in prayer, spread the GOOD NEWS of Jesus and The Word of God so that the number of believers would continue to grow.  They were getting complaints within the group of believers that people were unhappy with how food was being managed and distributed.  So, instead of becoming distracted with these types of tasks, they came together and developed a plan to delegate so that they could stay doing the things that moved the needle in their "business" (their "business" was spreading God' message of hope and freedom in Jesus). So, they found 7 people that were wise and filled with the Holy Spirit to take over management and distribution of the food.  They DELEGATED.    So how do we decide what to delegate?  Let me introduce you to Eisenhower's Matrix!  There are four categories in Eisenhower's matrix that will help you decide what YOU need to do now, what needs scheduled, what you can DELEGATE, and what you can/should delete (my favorite category!!!).  I explain how to determine what goes in each category and I also give some examples.  I hope this episode sets you free to delegate in your business and personal life in whatever stage of business and life you are in!   Don't forget to join my *FREE* Facebook Community for Women in Small Business --> https://www.facebook.com/groups/367731782244780   Join my email list for my *FREEBIE* to improve communication with your customers and within your team --> www.lindsayfletcher.co   Need sales training or a speaker for your event?  Let's connect! Email me at hello@lindsayfletcher.co! I look forward to hearing from you!   XOXO, Lindsay    

Three Facebook Trends That Will Shape Your 2024 Facebook Strategy. Join me for this interesting discussion around Facebook and what it will look like in 2024. What are the trends? How do you deal with them? Is Facebook even still for you and your business? Tune in and all will be revealed! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/277 Take a listen to episode 277 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social  READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge    WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads  SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/277    DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/

Thank you for joining me for another episode of Small Business Sales & Strategy Podcast!  Today's episode is a workshop recording from my *FREE* Facebook Community (CLICK HERE TO JOIN!) called Serving Through Selling!  I talk about the definition of sales, how to effectively communicate with your customers, team, and in personal relationships when trying to persuade or convince your buyer, and how to use those skills to serve your customers and community well! Whether it's speaking at your next event, training you and your team on the sales process or refining your sales skills, or developing a sales and marketing strategy that works for you and your business, I'd love to hear from you so let's connect!  You can email me at hello@lindsayfletcher.co or you can schedule a Connection Call through the link on my website linked here: https://lindsayfletcher.co/speaking-%26-training I look forward to hearing from you!   My best, Lindsay

This week's podcast is a deep dive into Salesforce, Inc. It focuses on the biggest competitive strengths of the company.You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts.Here is the link to the TechMoat Consulting.Here are the comments by Eddie Wu at Alibaba:Aliviews: Eddie Wu on Alibaba's Q2 Earnings——–Related articles:A Digital Strategy Breakdown of Salesforce. Spoiler: It's Awesome (1 of 3) (Tech Strategy – Daily Article)A Strategy Breakdown of Arm Holdings (1 of 3) (Tech Strategy – Daily Article)3 Digital Concepts Powering ARM Holdings (2 of 4) (Tech Strategy – Daily Article)From the Concept Library, concepts for this article are:SaaSSwitching Costs: Financial, Procedural, Relational and RiskEconomies of Scale: Fixed Costs: Specialized, Cumulative and NicheEnterprise Software: CRMFrom the Company Library, companies for this article are:Salesforce Inc---------I write, speak and consult about how to win (and not lose) in digital strategy and transformation.I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.My book series Moats and Marathons is one-of-a-kind framework for building and measuring competitive advantages in digital businesses.This content (articles, podcasts, website info) is not investment, legal or tax advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. This is not investment advice. Investing is risky. Do your own research.Support the show

Today my guest Janine Hunter gives her thoughts on how networking, as a marketing strategy, has helped her grow 2 businesses but more than that, has helped her grow a community of amazing humans that she gets to be connected with. Listen in – you'll love it! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/268 Take a listen to episode 268 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social  READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge  WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads  SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/268    DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/

The People Strategy Podcast provides an ongoing coaching experience that the C-suite can leverage to align their people to more effectively execute the business strategy. The show challenges leaders to create a talent strategy roadmap that will increase profits and boost employee engagement.  Host, Traci Austin, invites purpose-driven leaders to join her for deep-dive conversations on present challenges across the employee lifecycle. Listeners walk away with insights and strategic action steps to move them and their people forward. Episodes are ideal for Human Resource and Executive Level Managers to better understand how to create a strategy to best serve their organization best.   Additional Resources: Connect with Traci on LinkedIn Learn more about Elevated Talent Consulting Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network

Murf is here to drop some knowledge on planning for the rest of the fantasy season. Get involved and bring a notebook and pen. You are going to need it.Check out Roster and Bench construction advice for all situations as well as potential adds based on the rest of the season schedule. Become a member at https://plus.acast.com/s/5yardrush. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Small Business Sales & Strategy Podcast where we talk about people-focused sales, marketing and business strategies!  Today's episode is about social media marketing and how to reach the right clients.  How do you reach your ideal customer when attention spans are so short and content is delivered to a fraction of your audience? In today's episode, I discuss two important steps in creating content for social media marketing that will resonate with your ideal customers (and their short attention spans!) and get them reaching out to you!   Join my *FREE* Facebook community of like-minded women by CLICKING HERE!  Extra content & freebies are inside!   I'm praying for you & your business!   My best, Lindsay

The question that looms large for online course creators and coaches is - should you jump on the podcast bandwagon?To help answer this, we've invited Travis Albritton, the founder of Honest Marketing. With a wealth of experience in producing, promoting, and optimizing podcasts, Travis has been instrumental in guiding numerous entrepreneurs and businesses to success in the podcasting realm. His agency, Honest Marketing, takes the heavy lifting off your shoulders by specializing in podcast production, enabling clients to concentrate on their primary business.In this episode we discuss the advantages and challenges of podcasting, strategies to bolster listener engagement, and introduce you to technical tools that can smoothen the journey for aspiring podcasters.In this episode, you'll learn:Whether YouTube should be part of your podcasting strategyPodcast production and recording tipsPrinciples for a successful podcast Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo [QUĀY.jo] Sampany-Kessie's Links:Have your funnel reviewed by Kwadwo! (best viewed on laptop)Grab one of the 50 Facebook Ads Lead Gen Cheat Code presale discount spots!Visit Kwadwo's website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to follow along as he does the 100 days to $100k months challenge!Travis Albritton's Links:Visit Honest PodcastsDownload this FREE guide to start your podcastListen to Honest MarketingConnect with TravisTimestamps:00:00 - Introduction01:20 - Podcasting in 2023: Is it too late?10:11 - Why podcast? Find your unique niche13:53 - Podcast as conversation accelerator for purchase decisions19:48 - Intimate experience listening to podcasts while walking21:01 - Video and audio options for podcasting28:11 - Paid traffic, SEO, YouTube in podcasting strategy35:53 - Start with audio, consider adding video later37:13 - ProductioLeverage QUĀY.jo's three years of Facebook Ads experience to double your leads and set up your lead gen ads in days (not weeks) with the confidence to lower your lead costs like an expert. Become a Founding Member of the Lead Gen Cheat Code Facebook Ads course.Visit https://quayjo.com/foundingmember to secure one of the remaining spots. Head to Kwadwo's website https://quayjo.com tohave Kwadwo review your ads, ads strategy or funnel or tobook a call to talk with him about his ads management services. Kwadwo's Online Business Tools Revealed! Rick & I often chat about them. Curious? Dive in:https://www.quayjo.com/toolsofthetrade

Guests: Ken Underhill, Chief Strategy Officer at Cloud UndergroundOn LinkedIn | https://www.linkedin.com/in/kenunderhillChristophe Foulon, Leadership Career Coach & Virtual Cyber Risk Advisor at CPF CoachingOn Twitter | https://twitter.com/chris_FoulonOn LinkedIn | https://www.linkedin.com/in/christophefoulonTia (Yatia) Hopkins, Chief Cyber Resilience Officer (Field CISO) and Field CTO at eSentireOn Twitter | https://www.twitter.com/yhopkinsOn LinkedIn | https://www.linkedin.com/in/yatiahopkins______________________Host: Chloé MessdaghiOn ITSPmagazine  

Guest: Tom McVey, Solutions Architect at Menlo Security [@menlosecurity]On LinkedIn | https://uk.linkedin.com/in/thomas-mcveyHost: Chloé MessdaghiOn ITSPmagazine  

Hey friend!  Thanks for joining me again on Small Business Sales & Strategy Podcast!  Today's episode is a quick one!  We are talking about the number 1 thing you must do, like non-negotiable-have-to-do, before your next sales meeting or sales conversation. It's so simple, but so often avoided or just plain disregarded: PREPARE for your sales meeting! If you don't know where to get started with this, I'm sharing 3 ways to prepare for your next sales meeting or sales conversation so you go into it with confidence! I'm praying for your business! My Best, Lindsay   Want to connect or have questions?  Email me at smallbusinesssalesandstrategy@gmail.com 

Guest: Simon Hodgkinson, Strategic Adviser at Semperis [@SemperisTech]Host: Chloé MessdaghiOn ITSPmagazine  

Chip Klose is a restaurant coach, speaker, and podcast host. Chip began his restaurant career in FOH and management opening some very famous and profitable restaurants in NYC in the 2000s and 2010s. He then transitioned into coaching, public speaking, writing, and he is currently the host of the Restaurant Strategy Podcast. Show notes… Calls to ACTION!!! Join Restaurant Unstoppable Network and get your first 30 days on me!  Connect with my past guest and a community of superfans. Subscribe to the Restaurant Unstoppable YouTube Channel Join the private Unstoppable Facebook Group Join the email list! (Scroll Down to get the Vendor List!) Favorite success quote/mantra: "You can get anything in life as long as you help enough other people get what they want." Today's sponsor: At Popmenu, we know that in today's world, a great hospitality experience usually begins online. Keeping the conversation with guests going beyond the meal also requires simple, powerful, fun technology capable of expression through all kinds of channels. Our team takes pride in helping restaurants put their best foot forward digitally so they can focus on what they do best. We think PDF menus are super boring, we believe 3rd party platforms have had too much say in how consumers find their next dining experience and we deeply feel that sharing your beautiful menu doesn't have to be so difficult, time-consuming and expensive. As a listener of the Restaurant Unstoppable, you'll receive $100 off your first month of Popmenu! Restaurant Systems Pro - Join the 60-day Restaurant Systems Pro FREE TRAINING. This is something that has never been done before. This 60-day event is at no cost to you, but it is not for everyone. Fred Langley, CEO of Restaurant Systems Pro, will lead a group of restaurateurs through the Restaurant Systems Pro software and set up the systems for your restaurant. During the 60 days, Fred will walk you through the Restaurant Systems Pro Process and help you crush the following goals: Recipe Costing Cards; Guidance in your books for accounting; Cash controls; Sales Forecasting(With Accuracy); Checklists; Budgeting for the entire year; Scheduling for profit; More butts in seats and more… Click Here to learn more. Contact: Website Thanks for listening!

Hey Friend! Welcome to the Small Business Sales and Strategy Podcast.  In this episode, I share my heart behind this podcast, a little bit about what to expect in future episodes, and a little bit about my faith.  I'll help and guide you in growing your business with Bible-based business principles and people-focused sales strategy that is repeatable and proven to work.  I'm praying for your business!   My Best, Lindsay   Want to connect or have questions?  Email me at smallbusinesssalesandstrategy@gmail.com!

Guest: Rich Davis, Head of Security & Networking Solutions, EMEA at Netskope [@Netskope]On LinkedIn | https://uk.linkedin.com/in/richarddavis1Host: Chloé MessdaghiOn ITSPmagazine  

Guest: Ian Hill, Director of Information & Cyber Security at UppOn LinkedIn | https://linkedin.com/in/ian-hill-95123897Host: Chloé MessdaghiOn ITSPmagazine  

Many people dream about quitting their jobs. They want to drop out of the rat race and find a way to spend more time doing what they really love. How can you live a life of your design instead of living your life in default mode? In this episode, Lifestyle Investor Justin Donald joins Russ and Joey to share how he was able to retire his wife with just one deal. Justin also talks about the four core principles that guide his investment decisions. The same principles are outlined in his book, The Lifestyle Investor, and he also hosts a podcast with the same title. If you want to learn more about becoming a lifestyle investor and live your dream life, tune in and pay attention to the nuggets of wisdom that Justin generously shares today. Top 3 Things You'll Learn:What does it mean to be a lifestyle investor?Four core principles to guide your investment decisionsA good relationship is the biggest factor when it comes to negotiatingRemember To Schedule A Free Financial Strategy Call: https://www.wealthwithoutwallstreet.com/freecallAbout Our Guest:Justin Donald is an acclaimed lifestyle investing expert, financial strategist, speaker, investment coach, and author. Justin consults and coaches entrepreneurs, executives, and successful media personalities on lifestyle investing through his Lifestyle Investor Mastermind.Connect with Justin Donald:Website - https://lifestyleinvestor.com/strategyPodcast - https://lifestyleinvestor.com/podcast/Inner Circle LIVE 2023:https://go.wealthwithoutwallstreet.com/innercirclelive-2August 25-27, 2023Promo Code: PODCASTThe Lifestyle Investor Book by Justin Donald:https://course.justindonald.com/Free-Plus-Shipping-Book-SPNever Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss:https://www.amazon.com/Never-Split-Difference-Negotiating-Depended-ebook/dp/B014DUR7L2Join the Community:https://www.wealthwithoutwallstreet.com/communityFree Financial Strategy Call: https://www.wealthwithoutwallstreet.com/freecallDiscover Your Path to Financial Freedom:

Guest: Paul Watts, Distinguished Analyst at Information Security Forum [@securityforum]On Twitter | https://twitter.com/paulwattsUKOn LinkedIn | https://www.linkedin.com/in/paulewattsHost: Chloé MessdaghiOn ITSPmagazine  

This week's podcast is about the recent launch of Threads, Meta's clone of Twitter.My assessment is that Threads will likely beat Twitter. However, this depends on Treads getting product market fit. They have to get and retain actual engagement at significant. If that doesn't happen, then none of my strategy analysis matters.You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts.If you're interested in talking digital strategy and transformation for your business, contact us at TechMoat Consulting.———Related articles:Can ByteDance Breach Alibaba's Infrastructure Moat and Become An Ecommerce Giant? (Tech Strategy – Podcast 82)Alibaba Takes Over Sun Art Retail. Is It Going to Take Off? Or Is It Infrastructure? (pt 1 of 2) (Asia Tech Strategy – Daily Update)Could Sun Art Grow +30% Under Alibaba? (pt 2 of 2) (Asia Tech Strategy – Daily Update)From the Concept Library, concepts for this article are:Complementary platformsAudience-builder platformsSMILE Marathon: Sustained InnovationFrom the Company Library, companies for this article are:TwitterMeta / Facebook / Instagram / Threads——--I write, speak and consult about how to win (and not lose) in digital strategy and transformation.I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.My book series Moats and Marathons is one-of-a-kind framework for building and measuring competitive advantages in digital businesses.This content (articles, podcasts, website info) is not investment, legal or tax advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. This is not investment advice. Investing is risky. Do your own research.Support the show

As we approach the middle of Summer and the start of my annual sabbatical, we're switching things up over here on The Brand Strategy Podcast! In order to allow me and my team a little more flexibility in soaking up the sun this summer and being fully present with our favorite people, we're taking the […] The post Summer 2023 Teaser | Brand Strategy Podcast appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

Guest: Debbie Reynolds, Founder, Chief Executive Officer, and Chief Data Privacy Officer at Debbie Reynolds Consulting, LLCOn LinkedIn | https://www.linkedin.com/in/debbieareynoldsOn YouTube | https://www.youtube.com/@debbiereynoldsconsultingll8529/aboutHost: Chloé MessdaghiOn ITSPmagazine  

Guest: Sam Curry, VP, CISO at Zscaler [@zscaler]On Twitter | https://twitter.com/samjcurryOn LinkedIn | https://www.linkedin.com/in/currysam/Host: Chloé MessdaghiOn ITSPmagazine  

Guests: Tennisha Martin, Executive Director and Chairwoman at BlackGirlsHack [@blackgirlshack]On LinkedIn | https://linkedin.com/in/tennishaRebekah Skeete, Chief Operations Officer, BlackGirlsHack [@girlshackvllg]On LinkedIn | https://linkedin.com/in/rebekah-skeete-01270192_____________________Host: Chloé MessdaghiOn ITSPmagazine  

Guest: Don Donzal, Founder, CEO at The Digital Construction CompanyOn Twitter | https://twitter.com/ethicalhackerOn LinkedIn | https://www.linkedin.com/in/ddonzalHost: Chloé MessdaghiOn ITSPmagazine  

Guest: Christophe Foulon, Strategic Cybersecurity Leader/Coach at Breaking Into Cybersecurity [@BreakintoCyber]On Twitter | https://twitter.com/chris_foulonOn LinkedIn | https://www.linkedin.com/in/christophefoulon/On YouTube | https://www.youtube.com/c/BreakingIntoCybersecurityHost: Chloé MessdaghiOn ITSPmagazine  

Guests: Edna Conway, VP, Security & Risk Officer, Azure Hardware Systems & Infrastructure, Microsoft [@Microsoft]On LinkedIn | https://www.linkedin.com/in/ednaconway/On Twitter | https://twitter.com/Edna_ConwayAt RSAC | https://www.rsaconference.com/experts/edna-conwayDiana Kelley, Chief Security Officer / Chief Strategy Officer, CybrizeOn LinkedIn | https://www.linkedin.com/in/dianakelleysecuritycurve/At RSAC | https://www.rsaconference.com/experts/diana-kelley____________________________Host: Chloé Messdaghi, Host of Secure Your Strategy Podcast and Host osThe Changemaking PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/chloe-messdaghi____________________________This Episode's SponsorsBlackCloak | https://itspm.ag/itspbcwebBrinqa | https://itspm.ag/brinqa-pmdpSandboxAQ | https://itspm.ag/sandboxaq-j2en____________________________Episode NotesThis podcast episode emphasizes the importance of prioritizing security team wellness and taking proactive measures to build resilience in the face of evolving cybersecurity threats. It offers strategies and initiatives that organizations can adopt to reduce burnout, foster a positive workplace culture, and better prepare for potential security incidents. By investing in security team wellness and being proactive, organizations can maintain a strong cybersecurity posture and minimize the impact of security incidents. The panel will cover:The importance of prioritizing security team wellness to reduce burnout, foster a positive workplace culture, and promote a healthy work-life balance.The need for proactive measures, such as regular training and education, threat modeling exercises, and incorporating security into the development lifecycle, to help security teams build resilience and better prepare for potential security incidents.The benefits of investing in security team wellness and taking a proactive approach, including maintaining a strong cybersecurity posture, minimizing the impact of security incidents, and ensuring the long-term sustainability of the organization's security program.____________________________For more RSAC Conference Coverage podcast and video episodes visit: https://www.itspmagazine.com/rsa-conference-usa-2023-rsac-san-francisco-usa-cybersecurity-event-coverageAre you interested in telling your story in connection with RSA Conference by sponsoring our coverage?

Guest: Dr. Rebecca Wynn, Global Chief Security Strategist & CISO at Click Solutions GroupOn LinkedIn | https://linkedin.com/in/rebeccawynncisspHost: Chloé MessdaghiOn ITSPmagazine  

Guest: Tracy Maleeff, Principal at Sherpa Intelligence LLCOn Twitter | https://twitter.com/InfoSecSherpaOn LinkedIn | https://linkedin.com/in/tzmaleeffHost: Chloé MessdaghiOn ITSPmagazine  

Guest: Phillip Wylie, Host of ITSPmagazine's The Hacker Factory PodcastOn ITSPmagazine  

Have you set any new year's resolutions lately? Are you going through a series of changes? New birthday? Massive life change? New family addition? Work changes or challenges?I've been there, and I can empathize as well as relate. In many cases, a new year will look exactly like the previous year if you don't make changes and achieve your goals. In most cases, a past goal or desire will remain a goal or desire weeks, months, or even years from now if you don't make changes and achieve your goals. I think you may see the pattern here. But regardless of the reason or the ignition to acknowledge a change or even pursue a change or declare a goal, if one does not take action in the pursuit and possess the discipline to see it through, nothing will ever happen, no change will occur, and nothing will be accomplished. So instead of beating around the bush, let's talk about it. Let's sit in that sunken place, in that void, at those crossroads and discuss what our options are, what we can do, and how to begin to make dreams into reality and actions into accomplishments. Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformClick Here For Free HubSpot Marketing ToolsSee all of the podcasts on the HubSpot Podcast NetworkReady to delegate to accelerate? Get top fractional admin talent without breaking the bank using Virtual Gurus! Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Discover how the #1 Content Marketing Firm For B2B & Tech Firms, No Middle can elevate your content marketing results.Buy my book Strategize Up to get a simplified 7-figure blueprint for maximizing the growth and profitability of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy

I said no to Black Friday, Cyber Monday, or holiday-themed discounts on my growth strategy retainers and services because the price is the price. If you are an emerging brand that isn't dependent on volume and want 6 - 8 figure clients working with you, discounts aren't the tactic to use. If you are a service-based business and have to discount a high ticketed offer for like 40% - 80%, how do you expect to actually make 6 - 8 figures if you aren't a B2C/D2C focusing on volume, upsells, and subscriptions? You most likely won't. Your ideal audience shouldn't need a price reduction to jump because price shouldn't be an issue. The solution is using the right tactics and positioning to get the quality of clients and the number of projects you want.Make sure your moves match desired outcomes.Make sure your marketing matches desired outcomes.Make your positioning and pricing match desired outcomes.Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformClick Here For Free HubSpot Marketing ToolsSee all of the podcasts on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses achieve effortless growth on TikTokRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Discover how the #1 Content Marketing Firm For B2B & Tech Firms, No Middle can elevate your content marketing results.Buy my book Strategize Up to get a simplified 7-figure blueprint for maximizing the growth and profitability of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy

The truth is if you aren't growing, you're simply using the wrong tactics. Many make decisions based on how they feel or what they think and don't consider the market, the demand, or the time it takes to go to market, build community, and drive residual sales. But before you can apply the right tactics, you must have the right strategy in place based on your growth goals, industry, timeline, price point, audience, and offerings. Take a listen to this master class I shared with entrepreneurs, startups, and agencies, where I break down the essentials to course-correct your business to grow and scale, pursue ideal clients, attract opportunities and sponsorships, and leverage the creator economy to make a brand imprint on your community. Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformClick Here For Free HubSpot Marketing ToolsSee all of the podcasts on the HubSpot Podcast NetworkRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Learn more about this setup blueprint I talked about by Stew Redwine, VP of Creative Services for Oxford RoadAre you a Tech, SaaS, or B2B needing copywriting or content marketing? Visit NoMiddle.com to see how we can help.Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses achieve effortless growth on TikTokBuy my book Strategize Up to get a simplified 7-figure blueprint for maximizing the growth and profitability of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

As the state of social media is getting more complex, the stakes for having a strong brand presence are higher, and trying to reach the decision-maker is even more challenging. How do B2B and agency-centric brands – and the social media managers behind them – create content that breaks through within the LinkedIn platform ecosystem that also converts into tangible ROI? Regardless of what industry you are in, what product or service you sell, or whom you serve, all brands are now de facto media publishers. It's not enough to simply “target specific titles, company sizes, revenue, and geo-locations” and create and schedule content to just run and think that basic Linkedin strategy alone will drive new inquiries, mentions, comments, and conversations that matter.In this "masterclass-themed" episode, I breakdown•  The Four Reasons Your Social Media Marketing Isn't Working For LinkedIn•  How To Get "Buy-In" From C-Suite Executives, Sales, & Marketing Leaders To Write Content•  Lessons I've Learned Interviewing & Writing Copy For Hundreds Of Executives For LinkedIn•  Very Specific Growth  Hacks & Psychological Content Marketing Secrets To Excel At LinkedIn •   What The LinkedIn Authority Writing System™ Is, How It Works, & What You Can Learn From ItSee below for additional links and resources to help you grow on LinkedIn! Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkWatch this video to learn more about The LinkedIn Authority Writing System™Need copywriting and content marketing support for LinkedIn? Visit NoMiddle.com to learn how we can help!Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROIBuy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Creating good content consistently leads to conversations that lead to connections that lead to conversions.Your content either needs to make the demand to be valuable, or it meets the demand of the marketplace to be valuable.Good content is only confirmed by those who consume it. Most will never see your content if you don't distribute it enough.I've spoken on this in quite a few episodes in my podcast catalog to this point, but I take it up a notch. With the state of various social media platforms in distress and others seemingly becoming ineffective to help you reach and convert new audiences, it is time we go back to the fundamentals of content marketing. Invest more in email, newsletters, podcasting, video, long-form, short-form, LinkedIn, YouTube, and so forth because an omnichannel approach to your community is the best policy. Balance your social media content with a direct non-social form of communication as well. It's not a must-have anymore, it's a necessity. Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkListen to JP Hightek's podcast: Content Creators University With JP HightekGet Your Free Tickets To Content Creators University's Creators Unleashed Act 2 Virtual Conference Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROIBuy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy 

Your target audience is too big. You're moving too fast. Your sales messaging is too broad. What you need to do is think smaller, move slower, and be more specific with your offer in order to grow your business. The reality is, in many cases, we either have too much zeal or too much fear to change directions when clearly we've hit a massive roadblock that is not going away anytime soon. If you're serious about leveling up the abundance of your business now and in the years to come, you might need to hit ctrl, alt, delete, and end all tasks. Clear everything. Then reprioritize your priorities, marketing and sales efforts, and your overall business approach to how you position, present, and project the value of your offer. P.S. If you leave me a review on this podcast and share a link when the review is posted on Twitter, tagging me (@FindTroy), I will send you a free copy of my book, Strategize Up, but only to the first 10 people. One lucky person will get a free strategy session with the Strategy Hacker as well! Good luck, and happy listening! Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROIBuy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy 

A confused mind will never buy. To be real, if you aren't getting the attention, the engagement, the conversations, and ultimately the sales you want, it's because of either two things: 1) you're talking to the wrong audience or 2) what you're saying doesn't make sense to anyone, and therefore no one sees your value will not and buy your product or service.The biggest reason you're not getting where you want to go, making the money you want to make is because you aren't being clear enough about who you serve, what it is that you do, what marketing tactics you need to do, your sales techniques you need to implement, and your brand messaging. You may think you are speaking in a language your ICP can understand and see the value of your MVP. But let's keep it real, if that were the case, you'd be making the money and success you wanted by now.This episode is not meant to hurt but to provide tough love and challenge you to look at every part of your business differently in order for you to grow to the level you want starting right now. P.S. If you leave me a review on this podcast and share a link when the review is posted on Twitter, tagging me (@FindTroy), I will send you a free copy of my book, Strategize Up, but only to the first 10 people. One lucky person will get a free strategy session with the Strategy Hacker as well! Good luck, and happy listening!  Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROIGet Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru ConferenceBuy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy 

This episode is devoted to recapping INBOUND 2022 (Part 1), where I was the host/emcee of the event. How did I get the opportunity? How did I get prepared to take the stage? How did I juggle all of my responsibilities on and off the big stage while giving a dynamic experience for those in-person at Boston and all who watched all over the world? Not to mention meeting Viola Davis, seeing President Barack Obama,  and much more. So let's dive in and talk about it! Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkWatch my Top 5 Moments of INBOUND 2022 here.Register for INBOUND 2023 and get a discount while you can here.Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROIGet Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru ConferenceBuy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy 

Have you ever been in a situation where you're waiting for a client to pay you? Maybe you're waiting for that signed contract to come through? Does it feel like you're always playing the waiting game? Waiting for someone to get back to you, for payment to process, for those "promised" referrals, and so forth? This is the episode for you.People want to grow 3x, 5x, 10x, or even 100x, but most don't have the capacity, capabilities, and growth mindset to match that level of scalability. Proper preparation prevents poor performance. How confident are you in your business? Are your systems, infrastructure, and stack efficient? Stay ready so you don't have to get ready.Unfortunately, if you've been in business long enough, these things will inevitably happen. Your job is to make sure when the unexpected happens, it doesn't completely destroy your business. Having the right mindset, structures, systems, sales framework, and marketing ideologies in place can help. This is the way.Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROIGet Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru ConferenceBuy My Book Strategize Up to maximize the growth potential of your business using strategic frameworks.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Two words can make all the difference in being the best leader possible and maximizing your team's productivity. The two words are listening and motivation. When you practice active listening and know the motivation behind every team member, you can catapult your business to growth potential you didn't even think was possible.Pulling from Amazon's Leadership Principles, Maslow's Hierarchy of Needs, and McClelland's Human Motivation Theory, I break down how you can triangulate the most effective path to evolving yourself into the best leader you can be while developing your team to be more productive, driven, motivated, accountable, and successful while simultaneously creating a dynamic culture that retains your employees and accelerates your business success sustainably.Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkRegister for Agorapulse's Agency Summit To Learn How To Scale Your AgencyGet Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru ConferenceBuy My Book Strategize Up to maximize the growth potential of your business using strategic frameworks.Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy