Be The Media

Today's guest is NY Times bestselling author Joel Comm, author of Twitter Power and KaChing: How to Run an Online Business that Pays and PaysKaChing: How to Run an Online Business that Pays and PaysJoel Comm is a NY Times bestselling author, new media innovator, and entrepreneur who has been online for over 20 years.In 1995, Joel launched WorldVillage.com, a family-friendly portal to the web which enjoys thousands of visitors each day.Joel is the co-creator of ClassicGames.com, which was acquired by Yahoo! in 1997, and now goes by the name Yahoo! Games.Since then, Joel's company, InfoMedia, Inc., has launched dozens of web sites which offer online shopping, free stuff, website reviews and more.Joel is the author of many popular books, including the NY Times Best-Seller, "The AdSense Code;" "Twitter Power: How to Dominate Your Market One Tweet At a Time;" and "KaChing: How to Build An Online Business That Pays and Pays," which teaches people how to build their own online business. Joel will teach us how to harness the power of social media and mobile applications to expand your brand’s reach and engage in active relationship marketingWe're delighted to have Joel on the show. He is an in-demand public speaker who leaves his audience inspired, entertained, and armed with strategic tools to create a new media campaign that will explode their business.

David Mathison interviews Shel Horowitz, author of Guerrilla Marketing Goes Green (with Jay Conrad Levinson) Can YOUR Business make the world a better place?Can you improve the earth, your profits, and your customer base all at the same time? YES! Today Shel will teach you how:* Making your business Green can slash costs and provide a powerful “hot button” leverage point for your marketing * Faking a Green commitment (“greenwashing”) could destroy what you’ve worked so hard to build * You can create powerful partnerships that bring you directly in front of new and key audiences, at little or no cost — even competitors can be part of your success!* When you treat the prospect as intelligent, base your business on ethics, and actually anticipate those prospects’ needs, your growth can be exponential* If you use old-style interruption-oriented marketing that insults your prospects, you’re writing a recipe for failure * The conversations you create and the experiences people have with you are more important than any amount of traditional branding or advertising Shel Horowitz has been involved in environmental and social change movements his whole life. In 1972, at age 15, he was involved in a community group that opposed a nuclear power plant proposed for two miles north of New York City. A veteran of the 1977 Seabrook occupation, his first book, written when he was only 22, was about why nuclear power makes no sense.

Today's guest is bestselling author Kevin Kelly, whose new book is titled What Technology WantsWhat Technology Wants, by Kevin KellyKelly's new book introduces a provocative view of technology, comparing it to a living, evolving organism that has its own unconscious needs and tendencies - even a drive towards sentience.In his attempts to discover "what it wants," Kelly uses examples from the past and then forecasts into the near future to project where technology is headed.The book is an optimistic look at how humanity and technology join together to produce increasing opportunities.We're excited to have been one of the first interviews Kevin has granted regarding his new book.Pre-order What Technology Wants hereKevin is also author of the best-selling New Rules for the New Economy and the classic book on decentralized emergent systems Out of Control.His writing has appeared in the NY Times, the Economist, Time, Harpers, Science, GQ, and Esquire.Kevin is Senior Maverick and Editor-at-Large for Wired magazine. He helped launch Wired in 1993, and was its Executive Editor until January 1999.He is editor and publisher of the Cool Tools website, which gets 1 million unique visitors per month.From 1984-1990 Kelly was publisher and editor of the Whole Earth Review, and oversaw the publication of 4 versions of the Whole Earth Catalogs.

Today we'll discuss how to create unique and memorable titles, products, and events, and the importance of legal advice when negotiating licenses for your properties.Guests include NY Times best-selling author Robyn Spizman, Chicken Soup for the Soul's "Count Your Blessings" co-creator and Soul Models author Elizabeth Bryan, and Hartford "Harty' Brown, attorney and shareholder at the Klinedinst LLP Los Angeles office. Robyn Freedman Spizman is Vice President of Communications for A Legendary Event, a New York Times Bestselling Author, Consumer Advocate, and Television Personality.Also known as "The Super Shopper" and "The Gift Guru," Robyn has been featured on NBC’s Today Show, CNN, The Discovery Channel, CNNfn, Headline News, Talk Back Live, and appeared weekly on NBC in Atlanta, Georgia and Star 94.Elizabeth Bryan is a co-inventor of Chicken Soup for the Soul's “Count Your Blessings Game,” and author of the upcoming book, Soul Models. She has enjoyed a successful career as an artist and designer. Her mission is sharing the message of gratitude through all things creative.Harty Brown focuses on providing legal counsel in business and intellectual property litigation and transactional matters. Mr. Brown’s primary focus is defending the intellectual property rights of clients. Within the entertainment industry, he represents filmmakers, tv producers, actors, agents, musicians and record labels.

David Mathison is taking your calls!Get your LinkedIn questions answered tonight on a special edition of Be The Media radio.Do you want to learn how to:* Create a powerful LinkedIn profile to attract opportunities, partners, and clients? * Build a quality network?* Build your reputation as an expert in your industry? * How Mathison's LinkedIn profile netted him an invitation to join the board of directors of a social network for entrepreneurs, which gained 850,000 members worldwide in less than 2 years?Mathison has spoken about LinkedIn and social networking everywhere from the United Nations to Columbia University, from Germany to Croatia.Best of all, there will be a live question and answer session.And remember to join our LinkedIn group hereIf you want to know how to maximize your use of LinkedIn, this is the show for you!Want to learn more? Announcing BE THE MEDIA University:We are now offering webinar courses for Facebook, Twitter, and LinkedIn.In our courses, you will learn everything you need to know, from building a solid foundation to advanced-level tools and strategies.We'll show you techniques and tools used to build successful Twitter accounts.Learn more and enroll in classes here NOW!Class size is limited to 100-seats, at a special $99 discounted price for our True Fans and listeners.WE MAJOR IN SUCCESS!

David Mathison is taking your calls!Get your Twitter questions answered tonight on a special edition of Be The Media radio.You will learn how to build a base of active and engaged Twitter fans and followers.Your host, David Mathison, was featured in the New York Times after pre-selling 5,000 books to one new Twitter follower - in just 11 days.Learn how Mathison used Twitter to brand himself, how he quickly accumulated over 28,000 quality followers, how his fans helped him sell out an event at the Jacob Burns Film Center in under 3 days using Twtvite, and much more.Mathison has spoken about Twitter and social networking everywhere from the United Nations to Columbia University, from Germany to Croatia.Best of all, there will be a live question and answer session.Follow Be The Media on Twitter here.If you want to know how to maximize your use of Twitter, this is the show for you!Want to learn more? Announcing BE THE MEDIA University:We are now offering webinar courses for Facebook, Twitter, and LinkedIn.In our courses, you will learn everything you need to know, from building a solid foundation to advanced-level tools and strategies.We'll show you techniques and tools used to build successful Twitter accounts.Learn more and enroll in classes here NOW!Class size is limited to 100-seats, at a special $99 discounted price for our True Fans and listeners.WE MAJOR IN SUCCESS!

Have questions about getting started with Facebook, or tuning up your fan, profile, and group pages?David Mathison is taking your calls! David explains how he pre-sold 5,000 books to one new Twitter follower in just 11 days through his web site, Twitter, and Facebook. Mathison’s promotional efforts on Facebook and other social networking sites have made it to the front page of the New York Time’s Business Section, and resulted in exposure and opportunities across the globe.Now you can learn how to do the same.We'll be joined in the Q&A by Noah Kagan, who was employed with Facebook from 2005-6, and worked on the following: * Status: Came up with the idea of real-time updates and executed with one engineer.* Flyers: Self-service advertising system* Pulse: Shows the latest trends on college campuses* Mobile: SMS and Wap integration* Search: Worked on revision of entire search platform* Friend Details / Social Timeline : Helped develop and execute friend relationships* Created new ways of viral marketing such as tagging others photos & inviting non-users through events/groups* Google Maps integrationIf you want to know how to maximize your use of Facebook, this is the show for you!Since your support is behind our success, we want to use this call as an opportunity to introduce you to the brand new Be The Media University Facebook, Twitter, and LinkedIn Quickstart Courses.Register for the classes here NOW! Class size is limited to 100-seats, at a special $99 discounted price for our True Fans and listeners.

Today's show explores the brave new world of distribution and promotion.Our special guest is leading distribution strategist Peter Broderick. Peter develops strategies to help you maximize distribution, audiences, and revenues.Guests include Joel Bakan, author and associate producer of "The Corporation: The Pathological Pursuit of Profit and Power," and Kat Dodds, who was director of communications and producer of the film's web project. We'll be joined by NY Times columnist Scott James, aka author Kemble Scott, whose novel SoMa (2007) was the first book launched using videos on YouTube.We'll also be joined by Donald Goldmacher, producer of the film "Heist: The Looting of the American Dream."We expect lots of call-ins for this show, so get in queue early by dialing (347) 945-6866, or asking questions via the chat window.

Join the Woodstock reunion, featuring special guest, producer Michael Lang, singer Country Joe McDonald, emcee Wavy Gravy - and most importantly - YOU!We'll talk with Michael about the festival and his book, "The Road to Woodstock" (Ecco/HarperCollins, © 2009). Call in and ask questions or share memories on (347) 945-6866.We will also be joined by singer Country Joe McDonald, who performed two sets at the concert.Joe is currently advising on a box set of music called "Next Stop Is Vietnam: The War on Record: 1954-2008," available in June 2010 on Bear Family Records. Sing along with Joe here: http://www.countryjoe.com. We'll also talk to Wavy Gravy, who was an emcee at Woodstock. He and members of the Hog Farm Collective were in charge of security at the event!Wavy has a new film out called "Saint Misbehavin: The Wavy Gravy Movie." Find out more about the movie and Wavy's antics here: http://www.wavygravy.net

Live from Nashville, TN, it's the Hippie Chick Twang Shebang! Kim McLean (above), Devon O'Day, Eve Selis, and Shana Morrison (below) are four very unique songwriters with styles that range from sentimental to spirited to sultry to soulful. They have forged solid independent careers by combining a love for the craft of storywriting with electrifying live performances. They have now joined forces to create an incredible experience called the Hippie Chick Twang Shebang!Today they share their stories of indie music success, and they also sing a song - a first on our show! The song, "One Less Monkey," was co-written by Kim and Shana, and is featured on Shana's new CD, Joyride.Pick up Shana's new CD, Joyride, here: http://www.ShanaMorrison.com.For more: http://www.hippiechicktwang.com