Podcasts about guerrilla marketing goes green

In this interview, we speak with Shell Horowitz, founder of Going Beyond Sustainability. With decades of experience in both the business and environmental spaces—helping companies braid them together profitably for more than 15 years The best-selling and multiple-award-winning author of 10 books including Guerrilla Marketing Goes Green (34 months on Amazon.com’s category bestseller lists) and Guerrilla Marketing to Heal the World (on two bestseller lists on its release in April, 2016). Shel is a TEDx Talker and International Platform Association Certified Speaker, Shel has given talks like “Impossible is a Dare” and “Making Green Sexy” as far east as Istanbul and as far west as Honolulu He's both a marketer and an activist since he was in high school, Shel’s consulting offers a unique perspective on how to successfully combine business success with social betterment—not through guilt and shame but using enlightened self-interest Frequently interviewed in major media, Shel has been profiled and quoted in Forbes, Wall Street Journal, New York Times, Entrepreneur, ABC News, BBC News, Voice of America, NPR’s Marketplace, Boston Globe, and dozens of others

Shel Horowitz is on a mission! Inspired by his "impossible" success in protecting a threatened local mountain forever, Shel expanded his focus to harness the profit motive as a powerful tool for turning hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance. Founding the website Going Beyond Sustainability "Enlightened self-interest can get it done, while guilt and shame fail," he says. During the chat he offers some wonderful insights into this topic. For over a decade, Shel a/k/a “The Transformpreneur,” says he has shown businesses how to go green affordably and effectively, let alone market that green commitment to win new customers, turn those customers into fans, and turn those fans into ambassadors for you. But consumers can learn too and be part of the solution, by showing them how to green their own lives while actually improving quality of life. To get you started Shel has created a small book which Mature Preneurs Talk listeners can access free here: painlessgreenbook dot com forward-slash earthday     As the author he wants to help society get beyond these seemingly intractable problems, and develop products, services, and marketing that turns "impossible" into "what are we waiting for? Let’s get it done!"  An international speaker and TEDx Talker whose popular talks include "Impossible is Not a Fact -- It's a Dare" and "Making Green Sexy," he’s also author of ten books, the long-running category bestseller was Guerrilla Marketing Goes Green and just-published Guerrilla Marketing to Heal the World.

Today I'm talking with my friend Shel Horowitz, an award winning author, international speaker, and marketing consultant with over 20 years of experience. Shel Horowitz, “The Transformpreneur,” teaches business owners how to be more profitable by being green and ethical. Shel shows businesses how to go green affordably and effectively-and how to market that green commitment to win new customers, turn those customers into fans, and turn those fans into ambassadors for you. Recently, he’s focused on the profit motive as a powerful tool for turning hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance. Shel is an international speaker, transformational business consultant, and the multiple-award-winning author of ten books, including the long-running category bestseller Guerrilla Marketing Goes Green and the brand new Guerrilla Marketing to Heal the World (both co-authored with Jay Conrad Levinson, Father of Guerrilla Marketing). Mentioned in this episode:Greenandprofitable.comGoingbeyondsustainability.com/freebiesTransformpreneur.com --- Send in a voice message: https://anchor.fm/that-podcast-ysmay-hosts/message Support this podcast: https://anchor.fm/that-podcast-ysmay-hosts/support

Segment 1: Jay Baer is the world's most retweeted person among digital marketers. His Convince & Convert Media division owns the world's #1 content marketing blog and the world's top marketing podcast. His new book is “Hug Your Haters: How to Embrace Complaints and Keep Your Customers Focused on These Themes”.Segment 2: Shel Horowitz has been showing business owners how to be more profitable by being green and ethical. Shel is an international speaker, transformational business consultant, and the multiple-award-winning author of ten books, including the long-running category bestseller Guerrilla Marketing Goes Green and the brand new Guerrilla Marketing to Heal the World (both co-authored with Jay Conrad Levinson, Father of Guerrilla Marketing. Segment 3: Lourdes Martin-Rosa is the American Express OPEN Advisor on Government Contracting. In this role, she uses her more than 20 years of experience in the federal space to coach small business owners on how to get contract-ready and find contract success. Lourdes is also president of Government Business Solutions, a women-owned small business offering government and business consulting services.Segment 4: Vadim Vladimirskiy founded Adar in 2005 with the vision of helping businesses by applying proven technologies in new and creative ways. Segment 5: Annah Mitchell is the owner and founder of Gobble Doggs, a family-owned catering and food truck business that specializes in serving turkey hot dogs with a variety of delicious gourmet toppings.Sponsored by Nextiva and Staples.

Shel Horowitz is a green profitability expert who specializes in marketing green, socially conscious products/services so CUSTOMERS call YOU.  He is the author of “Guerrilla Marketing Goes Green” and works with companies to raise profits, cut costs, and go greener - even profitably address hunger, war, and climate change!

Join Shel Horowitz, a green marketing expert, book shepherd, writer, international speaker, consultant, community organizer, and frugalist. He is a genius at seeing and seizing opportunities, which other people have simply ignored or passed by. His eighth book, a category bestseller at Amazon, is Guerrilla Marketing Goes Green: Winning strategies to Improve Your Profits and Your Planet. For more … Read more about this episode...

Shel Horowitz, author, speaker and entrepreneur (Hadley, Mass) talks about Guerrilla Marketing Goes Green, Winning Strategies to Improve Your Profits and Your Planet; e and how businesses can attract attention from the Green consumer. This new book states that honesty, integrity, and a commitment to environmental sustainability are important. Go to: http://www.guerrillamarketinggoesgreen.com Ellen Briggs, 15 years as a food consultant, Author of two books, Founder of Family Food Experts, Founder of the Kid Kritics Approved program and Seal, Speaker, Radio Show Host, and Consultant to the Natural and Organic food industry. Sally Byrd,ND Co-author of books and co-hosts radio show (Better Food Choices) with Ellen. Formulator of supplements. Life-long advocate of common sense nutrition. Go to: http://www.kidkritics.com

David Mathison interviews Shel Horowitz, author of Guerrilla Marketing Goes Green (with Jay Conrad Levinson) Can YOUR Business make the world a better place?Can you improve the earth, your profits, and your customer base all at the same time? YES! Today Shel will teach you how:* Making your business Green can slash costs and provide a powerful “hot button” leverage point for your marketing * Faking a Green commitment (“greenwashing”) could destroy what you’ve worked so hard to build * You can create powerful partnerships that bring you directly in front of new and key audiences, at little or no cost — even competitors can be part of your success!* When you treat the prospect as intelligent, base your business on ethics, and actually anticipate those prospects’ needs, your growth can be exponential* If you use old-style interruption-oriented marketing that insults your prospects, you’re writing a recipe for failure * The conversations you create and the experiences people have with you are more important than any amount of traditional branding or advertising Shel Horowitz has been involved in environmental and social change movements his whole life. In 1972, at age 15, he was involved in a community group that opposed a nuclear power plant proposed for two miles north of New York City. A veteran of the 1977 Seabrook occupation, his first book, written when he was only 22, was about why nuclear power makes no sense.

David Mathison interviews Shel Horowitz, author of Guerrilla Marketing Goes Green (with Jay Conrad Levinson) Can YOUR Business make the world a better place?Can you improve the earth, your profits, and your customer base all at the same time? YES! Today Shel will teach you how:* Making your business Green can slash costs and provide a powerful “hot button” leverage point for your marketing * Faking a Green commitment (“greenwashing”) could destroy what you’ve worked so hard to build * You can create powerful partnerships that bring you directly in front of new and key audiences, at little or no cost — even competitors can be part of your success!* When you treat the prospect as intelligent, base your business on ethics, and actually anticipate those prospects’ needs, your growth can be exponential* If you use old-style interruption-oriented marketing that insults your prospects, you’re writing a recipe for failure * The conversations you create and the experiences people have with you are more important than any amount of traditional branding or advertising Shel Horowitz has been involved in environmental and social change movements his whole life. In 1972, at age 15, he was involved in a community group that opposed a nuclear power plant proposed for two miles north of New York City. A veteran of the 1977 Seabrook occupation, his first book, written when he was only 22, was about why nuclear power makes no sense.