Beyond The Squat: Exploring Behavior & Economics In Fitness - With Andrew Gavigan

On this new episode of Beyond the Squat Andrew is joined by dietician and author of "Healthy Dividends" Tricia Silverman, and Eric & Beth Bergmann of Bergmann Fitness in NYC. Blue Zones, longevity, nutrition, community, and the Game Of Thrones Diet are all topics of discussion. What's more important for a long, healthy life? Diet, exercise, community, culture, or something we haven't even figured out yet? bergmannfitness.com https://www.triciasilverman.com

How did that balance board or suspension strap in your gym go from the inventors head, to a real life product. Why did he or she risk all the time, effort, and money to research and develop their invention. And more importantly how did they figure out how to make it once they decided to follow through? Patenting a product can be a difficult and expensive process. but the major value might be in the marketing value of that patent. In this episode of Beyond The Squat, we talk to 4 professionals from the fitness equipment industry about patenting their products and what their experience with the U.S. Patent And Trademark Office is like.  our guests are: Andrew Page, owner and inventor of https://theaxleworkout.com Sean Gagnon, CEO and Cofounder of https://theabscompany.com Michael Cummings director of business dev at https://www.implus.com Seth Mcardle, VP of Operations for https://www.surgestrong.com  

How did that balance board or suspension strap in your gym go from the inventors head, to a real life product. Why did he or she risk all the time, effort, and money to research and develop their invention. And more importantly how did they figure out how to make it once they decided to follow through? A lot more goes into creating and producing a product than the consumer usually knows. In this episode of Beyond The Squat, we talk to 4 professionals from the fitness equipment industry about invention, R & D, why companies and inventors do what they do, and how equipment is manufactured. our guests are: Andrew Page, owner and inventor of https://theaxleworkout.com Sean Gagnon, CEO and Cofounder of https://theabscompany.com Michael Cummings director of business dev at https://www.implus.com Seth Mcardle, VP of Operations for https://www.surgestrong.com  

When trainers create an exercise program they will consider a client's goals, develop certain objectives, then use what we call acute variables to design workouts. Repetitions, sets, resistance level, intensity, speed, range of motion, duration, volume.. these are all typically considered while designing a routine, but what's possibly even more important is what we call the Human Variable. In this episode of Beyond The Squat we are joined by Kinsey Mahaffey (http://www.trainfit.com/health-coaching/) and Andrew Page (https://theaxleworkout.com), two fitness professionals, who have some great insights in how to affect the human nature and motivation that keep people participating in those well planned workouts. We will discuss theories and devices like the economic man, window of principles, temptation bundling, and loss aversion. andrewgavigan.com 

We've all been guilty of putting off tasks until a later date. We want to start a new exercise routine, or start eating better, but we will start "next Monday", or for many people, in the new year. Our guest on this episode of Beyond the Squat, Melina Palmer (https://thebrainybusiness.com), calls our tendency to rely on future temporal landmarks the "I'll start next Monday Effect" This tendency to put off difficult start dates is also known as the "Fresh Start Effect", coined in research by Professor Katie Milkman (http://www.katherinemilkman.com). In this episode of Beyond The Squat we explore a few behavioral concepts that are at play when we make these sometime irrational, but oh-so-human decisions. https://www.instagram.com/beyondthesquat/ 

Why do some workouts or diets becomes fads? And why do some go on to become trends? On this episode of beyond the squat we spoke to Behavioral Economist Melina Palmer of @thebrainybiz podcast and Pete McCall @petemccall_fitness the host of All About Fitness Podcast about what it is that makes a fad a fad, and why somethings becomes trends or mainstays in the fitness and nutrition industry. This is our last episode of season 1, we hope you enjoy it.

On this special episode of Beyond The Squat we talk to 4 different fitness professionals, and hear their unique stories about trining special populations. Training, fitness, and health are not the same for any two people, and some of us need even more specific accommodations than others. But, as proven by the stories in this episode, where there's a will, there's a way=) Follow us on Instagram @BeyondTheSquat Guests on this episode: Dr Santo Riva from @victoryperformancept , victoryperformancept.com Bryan Prendergrast and Christine Conti from @twofitcraziesandamicrophone Jimmy Lujan @crossfitsynapse

According to some surveys more than 50% of medium sized companies, and more than 90% of large companies in the US have some sort of Wellness Benefits for their employees. As Employee Wellness initiatives become more common place in today's workplace, we want to explore the benefits for the employee, the company, and the community. Is there an actual return on investment for the employer and the insurance company?  Our Guests are Ryan Turnbull, Vice President, Wellness Practice Leader Tolman & Wiker Insurance Services, LLC  http://tolmanandwiker.com/ryanturnbull/ Dave Clancy, Photo manager at "a secret energy drink company"

Do you know what certification your trainer has? Did you know that there are actually no legal regulations on who can call themselves a personal trainer or sell services as a fitness coach? In this episode of Beyond The Squat we explore what certification currently looks like in the fitness industry, what we can do to protect consumers and fit pros, some of the potential un-intended consequences of regulation. We also discuss the P.H.I.T Act that is currently being proposed in Congress and what it might do to improve the health of the nation. Guests include: Meredith Poplar, Communications Director at IHRSA @ihrsa Shannon Fable, Trainer and Educator @sfable Haley Sweetland Edwards, Senior Editor at Time Magazine @TIME      @sweetwards references: https://hub.ihrsa.org/phit-act NCCA - https://www.credentialingexcellence.org/p/cm/ld/fid=121  

Social Media, like Instagram, has obviously become an integral part of marketing, communication, and life in general. But is the impact 'net' positive or negative for the health and fitness of our community. In this episode of Beyond The Squat we talk to Amanda Vogel, Writer and Social Media Expert in the fitness industry, Katy Goss, part of @MoveU_official, Rose Wetzel, professional Spartan Athlete and Ninja Warrior, and Jean Kilbourne, expert on body image in the media.

This week on Beyond The Squat we talk about the most important tool in the gym...Community. Why is community valuable, how can we build a strong community in our gym, and how do we find "our people". Guests include Pete McCall (host of All About Fitness podcast), Robin Legat (host of The Seasoned Athlete Podcast) Mark Harari (celebrity trainer and owner of Pulse Fitness in Los Angeles) and Carmen Curtis ( circus artist and owner of The Aerial Studio in Ventura CA). 

On this episode of Beyond The Squat we explore some of benefits and pitfalls of the many options in the fitness industry. Are the plethora of exercise modes, gyms, and other choices making it HARDER for people to make any choice at all? Or do more choices mean there is something for everyone? Guests include Behavioral Economist Melina Palmer (host of The Brainy Business Podcast), Fitness Educator Pete McCall (host of All About Fitness Podcast), and Meredith Poplar, Head of Communications from IHRSA.

A glimpse into what Andrew and Helya will be covering this season on Beyond the Squat!