Podcast appearances and mentions of melina palmer

In this episode of The Brainy Business podcast, Melina Palmer welcomes Abby Davisson, co-author of the insightful book, Money and Love. Together, they explore the complexities of decision-making in life and relationships, discussing a powerful framework called the Five Cs that can help individuals navigate significant choices with clarity and intention. Abby shares her journey from social innovation leader to entrepreneur, emphasizing the importance of integrating both emotional and financial considerations when making life decisions. The conversation dives into how to clarify what's truly important, communicate effectively with those impacted by your choices, and broaden your perspective by considering a range of options. Abby also highlights the value of checking in with trusted resources and exploring the potential consequences of your decisions, ensuring a holistic approach to navigating life's biggest questions. In this episode: Discover the Five Cs framework for making thoughtful life decisions: Clarify, Communicate, Consider, Check-in, and Consequences. Learn how to identify your decision-making style and the importance of balancing emotional and rational approaches. Explore practical strategies for discussing significant topics with partners and loved ones to foster healthier relationships. Understand the importance of reframing choices to avoid analysis paralysis and uncover creative solutions. Gain insights into how to evaluate the long-term implications of your decisions for a more fulfilling life. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/507. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites. Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer dives deep into the concept of optimism bias, exploring how it influences our beliefs, behaviors, and decision-making—sometimes to our benefit and other times to our detriment. This refreshed replay of one of the foundational episodes from early 2019 highlights the sneaky cognitive shortcut that leads us to believe that good things are more likely to happen to us while downplaying the risks of negative outcomes. Melina discusses the dual nature of optimism bias, illustrating how it can inspire us to take bold steps—like starting a new business or pursuing a relationship—yet also blind us to potential pitfalls and warning signs. Through relatable examples, she explains how this bias manifests in everyday life, from unrealistic expectations about project timelines to the common belief that we will beat the odds in various aspects of life. In this episode: Understand the concept of optimism bias and its impact on decision-making. Explore the benefits and drawbacks of optimism bias in personal and professional contexts. Learn how optimism bias can lead to overconfidence and unrealistic expectations. Discover practical strategies to balance optimism with a realistic approach to planning and execution. Gain insights into how optimism bias affects consumer behavior and business decisions. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/506. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer sits down with Bob Goodson, co-author of the intriguing book, Like: The Button That Changed the World. Bob takes us on a captivating journey through the origins and evolution of the "like" button, a seemingly simple feature that has profoundly influenced our digital interactions and consumer behavior. As the first employee at Yelp, Bob shares firsthand insights into the development of the like button and how it transformed the way we express approval online. He discusses the significance of the thumbs up symbol, its psychological impact, and the broader implications for technology, innovation, and customer experience. Throughout the conversation, Melina and Bob explore the intricate relationship between human behavior, language, and the design choices that shape our digital landscape. In this episode: Discover the fascinating history behind the like button and its creators. Learn how small design choices can have massive impacts on human behavior. Understand the difference between customer experience and customer context. Explore the evolution of technology and its unintended consequences. Gain insights into the role of language and metaphor in shaping our digital interactions. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/505. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating world of mirror neurons and their profound impact on our behavior, empathy, and learning. Originally aired in January 2019, this refreshed episode explores how these hidden drivers shape our interactions and influence consumer psychology. Melina discusses the discovery of mirror neurons and shares compelling stories, including how a monkey's brain reacted to seeing a researcher eat ice cream, demonstrating our innate ability to learn through observation. She highlights the significance of mirror neurons in human development, from learning skills like tying shoes to experiencing emotions through storytelling and visual cues. As the episode unfolds, you'll gain insights into how mirror neurons can be leveraged in business to enhance customer experiences and foster connections. Melina provides practical examples of how to effectively use video, facial expressions, and storytelling to activate these neurons in your audience, making your brand more relatable and engaging. In this episode: Understand the role of mirror neurons in empathy and observational learning. Discover how mirror neurons influence consumer behavior and decision-making. Learn practical applications for leveraging mirror neurons in your marketing strategy. Explore the power of storytelling and visual cues to enhance customer engagement. Reflect on how your actions and expressions impact those around you in both personal and professional settings. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/504. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer welcomes back Jason Voiovich, author of the intriguing book, Bullfrogs Bingo and the Little House on the Prairie. Together, they explore the innovative spirit of the Great Depression, a time often associated with scarcity, yet brimming with unexpected creativity and invention. Jason shares fascinating stories from his book, highlighting how necessity drove innovation during tough economic times. From the invention of Scotch tape to the rise of flour sack dresses, he illustrates how companies adapted to meet consumer needs in unique ways. Melina and Jason discuss the importance of understanding customer psychology and the ecosystem surrounding innovations, emphasizing that successful products often emerge from a deep understanding of the market and its challenges. In this episode: Discover how the Great Depression spurred innovation rather than stifling it. Learn about the cultural shift that led to pets becoming cherished family members and the rise of dedicated pet products. Explore the concept of iterative innovation and how companies can adapt to meet changing consumer needs. Understand the significance of curiosity in the innovation process and how it can lead to unexpected opportunities. Gain insights into how historical lessons can inform modern marketing strategies and product development. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/503. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites. Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer welcomes Greta Harper from Maker's Mark for a conversation about the brand's innovative approach during the pandemic. Recorded live at the GreenBook's IIEX North America conference, this episode revisits the impactful strategies Maker's Mark implemented to support bars, restaurants, and hospitality workers when they needed it most. Greta shares her journey from the service industry to her role at Maker's Mark, highlighting the brand's commitment to long-term thinking and sustainability. As they discuss how the company adapted to the challenges of the pandemic, they explore the importance of empathy, reciprocity, and building lasting relationships within the community. From creating virtual cocktail classes to providing meals for struggling hospitality workers, Maker's Mark's initiatives exemplify a deep intention behind their actions, demonstrating that doing the right thing pays dividends over time. In this episode: Learn how Maker's Mark supported the hospitality industry during the pandemic. Discover the significance of long-term thinking and sustainability in business. Explore the concept of empathy in brand relationships and customer loyalty. Understand the role of reciprocity in building trust and community support. Gain insights into how Maker's Mark's initiatives led to double and triple-digit growth post-pandemic. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/502. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating world of unboxing videos and the brain science that makes them so captivating. Have you ever wondered why millions of people are drawn to watching others unwrap everything from toys to tech? It turns out, it's not just a quirky trend; it's rooted in behavioral science. This refreshed episode, originally aired in 2021, explores the psychological mechanisms at play during unboxing experiences. Melina discusses how mirror neurons, dopamine, anticipation, and sensory engagement create an enthralling experience for viewers. You'll discover why watching someone open a box can evoke feelings of excitement and satisfaction, even if you'll never own the item yourself. Throughout the episode, Melina outlines four key components that make unboxing videos effective, offering insights into how you can apply these principles in your own content or business strategies. From understanding dopamine's role in anticipation to the importance of priming and engaging all five senses, this episode is packed with actionable takeaways. In this episode: Learn about the role of mirror neurons in empathy and observational learning. Discover how dopamine and anticipation enhance the viewing experience. Understand the concept of priming and how to build excitement before a reveal. Explore the significance of incorporating all five senses into your unboxing videos. Gain practical tips for creating engaging unboxing content that resonates with viewers. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/501. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this milestone 500th episode of The Brainy Business podcast, Melina Palmer celebrates with the incredible Pat Flynn, host of the renowned Smart Passive Income podcast and author of the upcoming book, Lean Learning. With over 60 million downloads across his platforms, Pat shares his journey in digital entrepreneurship, the power of serving others, and how he has mastered the art of learning through action. Together, Melina and Pat explore the concept of "just in time" learning versus "just in case" learning, emphasizing the importance of focusing on immediate steps rather than overwhelming oneself with unnecessary information. Pat shares his insights on micromastery, the value of embracing mistakes, and how to harness the power of focused bursts of effort—what he calls "Power 10s"—to achieve significant progress. In this episode: Discover the difference between just in time and just in case learning. Learn how to embrace mistakes as essential guideposts on your journey. Explore the concept of micromastery and how to apply it to your skill development. Understand the importance of focused energy bursts to achieve rapid progress. Gain insights into the joy of opting out and prioritizing what truly matters. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/500. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer welcomes Elizabeth Weingarten, journalist and applied behavioral scientist, to discuss her enlightening new book, How to Fall in Love with Questions. Their conversation dives deep into the transformative power of questions and how embracing uncertainty can lead to personal growth and deeper connections. Elizabeth shares her journey of exploring the importance of curiosity and the art of asking the right questions, particularly during challenging times. She discusses the four Cs that can guide listeners in cultivating a love for questions: curiosity, conversation, commitment, and community. Through engaging anecdotes and insights, Elizabeth illustrates how reframing our questions can lead to greater clarity and understanding, ultimately allowing us to navigate life's uncertainties with grace. In this episode: Discover the significance of cultivating curiosity and how it can enhance your life. Learn about the power of community in supporting your journey through uncertainty. Explore practical strategies for reframing questions to open up new possibilities. Understand the role of commitment in developing a questions practice. Gain insights into how to embrace uncertainty as a pathway to personal growth. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/499. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer dives deep into the art of questioning and its vital role in driving innovation and success in both personal and professional realms. As the 498th episode approaches the milestone of 500, Melina reflects on her journey and the significance of curiosity in her work. She revisits the core theme of asking meaningful questions, drawing inspiration from the book "How to Fall in Love with Questions." Listeners will explore the transformative power of questions, learning how to prioritize inquiry over answers. Melina discusses the concept of "beautiful questions," which are ambitious yet actionable, and how they can catalyze change in various situations. She shares insights on how to shift from "why" questions to "what if" and "how" questions, emphasizing that the right questions can lead to groundbreaking ideas and solutions. In this episode: Discover the importance of asking questions versus seeking answers in business and life. Learn about the concept of "beautiful questions" and their role in innovation. Explore the different types of questions: why, what if, and how. Understand the pitfalls of traditional brainstorming and the benefits of question storming. Gain insights into how to harness curiosity to foster creativity and problem-solving. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/498. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer welcomes Siri Chilazi, co-author of the insightful book Make Work Fair. Siri, a senior researcher at the Women and Public Policy Program at Harvard Kennedy School, shares her expertise on advancing gender equality and fairness in the workplace. Throughout the conversation, they discuss practical strategies that anyone can implement to foster a more equitable work environment, regardless of their position within an organization. Siri reveals how small changes in language, evaluation methods, and hiring practices can significantly impact diversity and inclusion. She emphasizes the importance of recognizing unconscious biases and offers actionable tips for creating a more welcoming atmosphere for all employees. From the way resumes are framed to the evaluation of candidates, Siri provides a wealth of knowledge that can help organizations break down barriers and promote fairness. In this episode: Learn how to identify and address unconscious biases in hiring and evaluation processes. Discover the impact of language on job descriptions and how to make them more inclusive. Understand the importance of framing experiences on resumes to reduce bias against career gaps. Explore the role of timely and specific diversity training in improving hiring outcomes. Gain insights into setting realistic goals for diversity and inclusion initiatives. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/497. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer dives deep into the concept of inequity aversion and its significant implications for businesses. She explores the human tendency to react strongly against perceived unfairness and how this aversion can impact employee motivation and organizational culture. Melina unpacks the distinctions between equity, equality, and fairness, illustrating how these concepts play out in real-world scenarios, from employee compensation to customer relations. Listeners will gain insights into the psychological drivers behind our reactions to inequity and how businesses can create environments that minimize these negative feelings. Melina shares practical strategies for fostering fairness and transparency within organizations, emphasizing the importance of understanding diverse perspectives and maintaining open communication. With engaging examples, including the famous capuchin monkey experiment, she highlights the necessity of addressing inequity before it becomes a significant barrier to productivity and morale. In this episode: Understand the concept of inequity aversion and its effects on decision-making. Learn the differences between equity, equality, and fairness in business contexts. Explore real-life examples that illustrate the consequences of perceived unfairness. Discover strategies for creating a fair and equitable workplace. Gain insights into the psychological principles that drive employee motivation and engagement. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/496. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer welcomes Willie Pietersen, author of the insightful book, Leadership: The Inside Story. With decades of experience in both law and international business, Willie shares his unique perspective on the essential differences between management and leadership. He emphasizes that while management focuses on tasks and projects, true leadership is rooted in understanding and inspiring people. Willie explains the three domains of leadership—personal, strategic, and interpersonal—and how their integration is vital for effective leadership. He draws parallels between leadership and the formation of a diamond, highlighting the necessity of each domain working harmoniously to create a strong leader. Throughout the conversation, Melina and Willie delve into the importance of empathy in leadership, the significance of brand experience, and the psychological aspects of consumer behavior. In this episode: Understand the critical differences between management and leadership. Discover the three domains of leadership and how they interconnect. Learn how to balance logic and empathy in leadership roles. Explore the role of brand perception and customer loyalty in business success. Gain insights into the importance of lifelong learning and unlearning in leadership. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/495. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer welcomes Scott Miller, author of the insightful book, Management Mess to Leadership Success. With a wealth of experience in leadership development, Scott shares his journey from management mistakes to mastering the art of leadership. He emphasizes the crucial differences between managers and leaders, and how embracing vulnerability and acknowledging one's messes can lead to authentic success. Melina and Scott discuss the importance of shifting mindsets, particularly the transition from a scarcity mindset to one of abundance. They explore how leaders can foster genuine connections by being loyal to those who are absent and how to approach difficult conversations with grace. Scott provides practical insights on setting wildly important goals and aligning actions with those goals, drawing from his extensive career and personal experiences. In this episode: Discover the key differences between management and leadership and why both are necessary. Learn about the significance of vulnerability and owning your mess as a leader. Understand how to cultivate an abundance mindset and its impact on leadership. Explore the concept of being loyal to the absent and its importance in building trust. Gain insights into setting and achieving wildly important goals in your personal and professional life. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/494. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Nilanjana (Buju) Dasgupta, author of the thought-provoking book, Change the Wallpaper. Buju, a prominent social psychologist and founding director of the Institute of Diversity Sciences at the University of Massachusetts Amherst, shares her insights on implicit bias and the cultural patterns that influence our behaviors and decisions. Together, Melina and Buju explore the metaphor of "wallpaper" in our lives—the subtle, often unnoticed influences that shape our attitudes and beliefs. They discuss how these cultural patterns can create barriers for individuals, particularly those from marginalized backgrounds, and the importance of creating interventions that foster inclusivity and positive change. Buju emphasizes the need to recognize and disrupt these patterns to build more just communities. In this episode: Discover the concept of "wallpaper" and how it influences our perceptions and actions. Learn about implicit bias and its impact on personal and professional environments. Explore the four types of cultural wallpaper that affect our behaviors and opportunities. Gain insights into practical strategies for changing the wallpaper in your workplace and community. Understand the importance of storytelling in shaping perceptions and inspiring change. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/493. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer delves into the intriguing concept of functional fixedness—the mental block that limits our ability to see alternative uses for familiar objects. Drawing on the popular saying, "when all you have is a hammer, everything looks like a nail," Melina illustrates how this phenomenon can hinder creativity and problem-solving in both personal and professional contexts. Through engaging anecdotes, including the famous Apollo 13 mission, she highlights the importance of reframing our thinking to unlock innovative solutions. Melina emphasizes that by stepping outside our established mindsets, we can discover new opportunities and enhance collaboration within teams. Listeners will gain valuable insights into how functional fixedness manifests in everyday life and learn practical strategies to overcome it. In this episode: Explore the concept of functional fixedness and its impact on decision-making. Learn how reframing problems can lead to innovative solutions. Discover the significance of divergent thinking and its role in creativity. Understand the consequences of being too narrowly focused in professional settings. Gain insights into practical exercises to enhance creative thinking in your work. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/492. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer sits down with Karen Eber, author of The Perfect Story, to explore the art of storytelling and its profound impact on communication in business. Karen, an award-winning author and CEO of Eber Leadership Group, shares her insights on how storytelling is not just an art but a crucial skill for leaders looking to connect with their teams and drive engagement. Melina and Karen discuss the common misconceptions surrounding storytelling, including the idea that a story must be perfect or fully fleshed out to be effective. They explore the practical strategies for crafting compelling narratives, emphasizing the importance of context, conflict, and relatable characters. Karen provides valuable tips on how to gather and organize story ideas to ensure you are prepared when the moment arises to share a story that resonates. In this episode: Discover why storytelling is essential for building understanding and connection in business. Learn how to identify and structure your stories for maximum impact. Explore the role of tension and conflict in storytelling and how to leverage them effectively. Understand the importance of audience perspective and how to tailor your stories accordingly. Gain insights into using storytelling to convey data and drive decision-making. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/491. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer dives deep into the compelling world of metaphors in branding with Malcolm and Hannibal Brooks from Olson Zaltman. Discover how metaphors shape our understanding and influence consumer behavior, and why they are crucial for effective communication in marketing. Melina, Malcolm, and Hannibal discuss the Zaltman Metaphor Elicitation Technique (ZMET), a unique approach that uncovers the underlying emotions and perceptions consumers have about brands. The conversation highlights the importance of aligning metaphors with your target audience to enhance brand loyalty and drive sales. Through fascinating case studies, including Tropicana's successful rebranding campaign and Harvard's innovative donation strategies, they illustrate how the right metaphor can transform brand messaging and consumer engagement. In this episode: Learn how metaphors influence our thoughts and behaviors, often without us realizing it. Discover the significance of the ZMET process in understanding consumer emotions and perceptions. Explore case studies demonstrating the power of metaphor in branding, from Tropicana to Harvard. Understand how to identify and leverage deep metaphors to connect with your audience effectively. Gain insights into the role of metaphors in creating compelling narratives and enhancing brand messaging. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/490. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Rosalind Chow, an associate professor of organizational behavior and theory at Carnegie Mellon University. Rosalind shares insights from her new book, The Doors You Can Open, where she distinguishes between mentorship and sponsorship, emphasizing the importance of actively creating opportunities for others. Melina and Rosalind dive into the dynamics of power and status within organizations, discussing how social hierarchies can impact diversity and inclusion efforts. They explore practical strategies for individuals at any level to become effective sponsors, highlighting the significance of good listening and the power of positive connections. The conversation also touches on real-world examples, such as the story of Kim Ng and Derek Jeter, illustrating how sponsorship can lead to transformative career opportunities. In this episode: Discover the key differences between mentorship and sponsorship, and why both are essential for career development. Learn how social hierarchies influence decision-making and the importance of understanding power dynamics. Explore the concept of "good gossip" and how it can be used to foster connections and support others. Understand the role of listening in effective sponsorship and how it can deepen relationships. Gain insights into actionable steps you can take today to become a sponsor for someone else. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/489. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer welcomes Amy Gallo, a workplace expert and author of Getting Along: How to Work with Anyone, Even Difficult People. Amy shares her insights on navigating challenging interpersonal dynamics at work and offers practical strategies for improving communication and collaboration with even the most difficult colleagues. Melina and Amy discuss the importance of emotional intelligence and the skills necessary to foster better relationships in the workplace. They explore the eight archetypes of difficult coworkers, including the pessimist, the know-it-all, and the passive-aggressive peer, and provide evidence-based tactics for addressing each type effectively. Amy emphasizes the significance of perspective-taking and how understanding the motivations behind others' behaviors can lead to more productive interactions. In this episode: Learn about the eight archetypes of difficult coworkers and how to identify them in your workplace. Discover practical strategies for improving communication and collaboration with challenging colleagues. Understand the role of emotional intelligence in navigating workplace dynamics. Explore the concept of perspective-taking and how it can transform your interactions. Gain insights into the importance of agency and how to empower yourself and others in difficult situations. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/488. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

Melina Palmer, an applied behavioral economist, discusses how to sell to the brain, not just the buyer. Her core message revolves around understanding the subconscious drivers of purchasing decisions, emphasizing that price is often secondary to emotional and psychological factors. She uses the “cookie” analogy to illustrate how appealing to the subconscious (the “elephant”) through sensory experiences and compelling narratives is more effective than direct, logical sales pitches (the “rider”). Palmer debunks common pricing myths, advocating for a clear brand identity (value vs. quality) and consistent messaging aligned with consumer motivations (social proof, scarcity, etc.). She emphasizes the importance of storytelling, consistent brand messaging, and iterative pricing strategies to build brand loyalty and improve sales.Highlights

In this episode of The Brainy Business podcast, Melina Palmer welcomes Emily Falk, author of the insightful book, What We Value. Together, they dive deep into the concept of value, exploring its complex layers beyond monetary aspects and its profound impact on our relationships, society, and business practices. Emily, a leading expert in behavior change and persuasion, shares her extensive research on how our brains calculate value and make decisions. She discusses the interplay between self-relevance and social relevance in our choices, illustrating how these factors influence not only personal behaviors but also the way ideas spread and are shared among individuals. With compelling examples, including the story of NBA player Ernie Grunfeld, Emily emphasizes the importance of framing and understanding what drives our decisions. In this episode: Discover the intricacies of the value calculation and how it affects everyday choices. Learn about the role of self-relevance and social relevance in decision-making processes. Explore how framing messages can enhance the likelihood of sharing information. Gain insights into the psychological strategies that can help reduce defensiveness and enhance receptivity to new ideas. Understand the broader implications of value in business and personal relationships. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/487. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer is joined by Nikki Rausch, a sales coach and expert in making it easy for customers to do business with you. Drawing from her extensive experience in sales and Neuro Linguistic Programming, Nikki shares actionable insights on how to improve communication and streamline the sales process. Together, Melina and Nikki discuss the importance of clarity in messaging and the impact of small adjustments in communication. They explore common pitfalls in email exchanges, such as the overuse of "I" statements and ineffective scheduling techniques that can inadvertently create barriers for potential clients. Nikki emphasizes the value of providing clear next steps and making the process as effortless as possible for the customer. In this episode: Learn how to reframe your communication to focus on the customer rather than yourself. Discover effective techniques for scheduling meetings that respect your prospect's time. Understand the significance of reducing "I" statements in your messaging to enhance engagement. Gain insights into the "Go Fish" mentality and how to avoid it in client interactions. Explore Nikki's three times technique for more effective email communication. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/486. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer welcomes Mikael Klintman, author of the insightful new book, Framing: The Social Art of Influence. Their conversation delves into the powerful concept of framing and how it shapes our perceptions and actions in everyday life. Mikael, a professor of sociology at Lund University, shares his expertise on the four categories of framing: texture, temperature, position, and size. He explains how these elements can be strategically used to influence consumer behavior and decision-making. Through engaging examples, including the marketing strategies of luxury brands like Patek Philippe, Mikael illustrates the profound impact of thoughtful framing in both personal and professional contexts. In this episode: Discover the significance of framing in shaping perceptions and driving actions. Learn about the four categories of framing and how they can be applied in marketing and communication. Explore real-world examples of successful framing strategies from various industries. Understand the ethical implications of framing and the importance of authenticity in messaging. Gain insights into how to analyze and improve your own framing techniques for better outcomes. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/485. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this interview, we catch up with Melina Palmer who has released a new book: The Truth About Pricing. She discusses how brands like Hermes and Costco have applied principles from behavioral science. We cover ideas like scarcity, reciprocity and the importance of in groups.

In this episode of The Brainy Business podcast, Melina Palmer revisits the fascinating concept of framing with numbers. She explores how the presentation of numerical information can significantly influence decision-making and consumer behavior. Melina emphasizes that the way numbers are framed can be more impactful than the numbers themselves, particularly through the lens of loss aversion and familiarity. Listeners will learn how to unlock the power of numbers by testing different frames in their business communications. Melina breaks down common pricing strategies and addresses frequently asked questions about pricing formats, including the effectiveness of ending prices in 99 versus rounding them up. She also discusses the psychological implications of using random or interesting numbers in pricing and how these choices can disrupt habitual buying patterns or enhance perceived value. In this episode: Discover the importance of framing in influencing consumer perceptions and decisions. Learn how to effectively use numbers in pricing strategies to enhance appeal. Understand the psychological impacts of rounding versus odd-ending pricing. Explore the benefits and drawbacks of using random numbers in pricing. Gain insights into how to present statistics effectively to persuade potential customers. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/484. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

Enough with the “Delving” – Staying Human in the Age of AI.Is AI making us better or worse at communicating? On one hand, platforms like ChatGPT have unlocked the ability to instantly create and customize vast reams of messaging – emails, social posts, and more. But the telltale fingerprints of AI, from overused words like “innovative” and “delve,” its preference for middle-of-the-road conclusions, and its tendency to yap at length, are also hurting our ability to actually connect with our audience. In this panel, explore how both individuals and brands can be better communicators in the age of AI.Panel:Joanna Lepore - Looking Outside Host and foresight strategistBen Guttmann - Marketing executive and authorUsama Fayyad - Executive Director of Institute for Experiential AI at Northeastern UniversityModerated by Melina Palmer - Founder & CEO of The Brainy BusinessThis is a recording of a live panel that took place March 7, 2025 at SXSW in Austin, Texas in the Advertising & Brand Experience Track. Shared with with permission from SXSW. Edited for clarify. ----------More:Looking Outside podcast www.looking-outside.comConnect with host, Jo Lepore on LinkedIn & XBen Guttmann www.benguttmann.com & LinkedinMelina Palmer https://thebrainybusiness.com & LinkedinUsama Fayyad on LinkedinJo Lepore www.jolepore.comListen to the Looking Outside episode with Usama Fayyad on AIListen to the Looking Outside episode with Melina Palmer on behavioral economics----------⭐ Follow & rate the show - it makes a difference!----------Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and marketer, Jo Lepore. New episodes every 2 weeks. Never the same topic.All views are that of the host and guests and don't necessarily reflect those of their employers. Copyright 2025. Theme songs by Azteca X.

In this episode of The Brainy Business podcast, Melina Palmer welcomes David Robson, author of the highly anticipated book, The Laws of Connection. With a background as an award-winning science writer, David shares insights into the science of building strong social networks and the essential role connections play in our lives and businesses. Drawing on extensive research, he reveals the psychological principles that can transform our interactions and help us forge deeper relationships. Melina and David discuss the importance of connection, exploring how our expectations influence our interactions with others. They discuss the concept of the "liking gap," the surprising benefits of compliments, and the power of asking the right questions to foster meaningful dialogue. David emphasizes that by challenging our perceptions and embracing vulnerability, we can significantly enhance our social skills and build a supportive community. In this episode: Discover the key principles from The Laws of Connection that can help you build a stronger social network. Learn about the "liking gap" and how it impacts our perceptions of others. Understand the importance of expressing gratitude and compliments in strengthening relationships. Explore the types of questions that foster deeper connections and conversations. Gain insights into the science behind social interactions and how to apply it in your life. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/483. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer explores the powerful concept of unity, which is Robert Cialdini's seventh principle of persuasion. Melina dives into how reminding people of shared identities can significantly influence their decisions, whether you're trying to get a colleague on board with a new initiative or convincing a family member to change their behavior. Through real-life examples and insights from her upcoming book, she illustrates how unity can be a game changer in communication and persuasion. Listeners will learn about the importance of establishing a sense of "we" before making requests and how this principle can enhance relationships both personally and professionally. Melina discusses the underlying connection between unity and the other principles of persuasion, emphasizing that unity can make the application of these other principles more effective. Discover how unity can enhance your ability to persuade and influence others. Learn about the significance of shared identities and how they affect decision-making. Explore practical strategies for leveraging the unity principle in your communications. Understand the role of cognitive dissonance and how it relates to unity and decision-making. Gain insights into the long-term benefits of building connections based on shared identities. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/482. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer welcomes Steve Phillips, CEO of Zappi and co-author of The Consumer Insights Revolution. Steve shares his extensive experience in consumer insights and discusses the evolution of the field, emphasizing the importance of leveraging technology and AI to enhance decision-making processes in organizations. Melina and Steve explore the challenges companies face in understanding consumer behavior and the high failure rates of new product launches. They explore how Zappi aims to transform the consumer insights landscape by providing faster, more cost-effective solutions that empower businesses to make informed decisions. The conversation highlights the significance of creating a harmonized data ecosystem and the need for behavior change within organizations to fully utilize new technologies. In this episode: Discover how AI and technology can revolutionize the consumer insights process, making it faster and more efficient. Learn about the critical role of understanding consumer behavior in successful product development and marketing strategies. Explore the concept of "work before the work" and how it can lead to better outcomes in consumer insights. Understand the importance of building a robust data asset for informed decision-making across organizations. Gain insights into how to effectively pitch behavioral economics and consumer insights initiatives within your organization. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/481. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer welcomes Will Leach, founder and CEO of Mindstate Group, to discuss the powerful marketing concepts. Drawing from his extensive experience in behavioral science and marketing, Will shares insights from his bestselling book, Marketing to Mindstates, and explains how understanding consumer psychology can transform marketing strategies. Melina and Will discuss the importance of clarity in messaging, exploring the distinction between optimistic and cautious approaches to marketing. They also explore how brands can effectively connect with their target audiences by aligning their messaging with the psychological motivations of consumers. Will shares compelling examples, including the innovative snack brand Wicked Crisps, which was built entirely on behavioral science principles. In this episode: Discover the concept of mind states and how they influence consumer behavior. Learn about the nine motivations that drive consumer choices and how to tailor marketing messages accordingly. Explore the difference between optimistic and cautious regulatory approaches in marketing. Gain insights into the practical application of behavioral science in branding and marketing strategies. Understand the significance of clarity in messaging and how it impacts consumer perception. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/480. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer welcomes Eva van den Broek and Tim den Heijer, co-authors of the intriguing new book, The Housefly Effect. Join the conversation as they explore the fascinating concept of how small, seemingly insignificant factors can have a profound impact on behavior—much like the annoying buzz of a fly that suddenly demands your attention. Eva, a behavioral economist and founder of Behavioral Insights Netherlands, shares her expertise on applying behavioral science to improve public policy, while Tim, a creative strategist and founder of Brain Creatives, discusses the intersection of advertising and behavioral insights. Together, they explore the origins of their book and how it relates to everyday decision-making. In this episode: Discover the concept of the Housefly Effect and its implications for understanding human behavior. Learn about the famous fly in the urinal nudge and how small changes can lead to significant outcomes. Explore the importance of framing and how it can simplify complex information for better decision-making. Understand the impact of social proof and the dangers of negative messaging in marketing and public campaigns. Gain insights into the placebo effect and how perception can influence our experiences with products and brands. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/479. Looking to explore applications of behavioral economics further?  Learn With Us on our website: thebrainybusiness.com/learn-with-us/ Subscribe to Melina's Newsletter Brainy Bites  Let's connect: Send Us a Message: thebrainybusiness.com/contact/ Follow Melina on LinkedIn: linkedin.com/in/melinapalmer/ The Brainy Business on Youtube: youtube.com/c/thebrainybusiness The Brainy Business on Instagram: instagram.com/thebrainybiz/

In this episode of The Brainy Business podcast, Melina Palmer engages in a thought-provoking conversation with Eric Johnson, a leading expert in choice architecture and behavioral decision-making. They explore the critical elements of choice and how the way options are presented can significantly influence decision outcomes. Eric, a faculty member at Columbia Business School and director of the Center for Decision Sciences, shares insights from his extensive research, including the implications of defaults, the paradox of choice, and the importance of framing in decision-making. Gain a deeper understanding of how small adjustments in choice architecture can lead to substantial changes in behavior, as illustrated by real-world examples such as organ donation rates and consumer preferences. Eric emphasizes the role of designers in shaping choices and the ethical considerations that come with this influence. In this episode: Discover the concept of choice architecture and its impact on decision-making. Learn about the importance of defaults and how they can drive behavior change. Explore the balance between offering too many choices and the potential for overwhelm. Understand how framing and priming can alter preferences and outcomes. Gain insights into the ethical responsibilities of choice designers. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/478. Looking to explore applications of behavioral economics further?  Learn With Us on our website: thebrainybusiness.com/learn-with-us/ Subscribe to Melina's Newsletter Brainy Bites  Let's connect: Send Us a Message: thebrainybusiness.com/contact/ Follow Melina on LinkedIn: linkedin.com/in/melinapalmer/ The Brainy Business on Youtube: youtube.com/c/thebrainybusiness The Brainy Business on Instagram: instagram.com/thebrainybiz/

In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. David Daniels, a Presidential Young Professor at NUS Business School, as they dive into groundbreaking research on the value of gender diversity in companies. David discusses his extensive work that quantifies the impact of workforce gender diversity on company performance, revealing that a mere 1% increase in gender diversity can lead to significant financial gains—up to $152 million for tech companies and $18.7 million for financial firms. The conversation explores the long-standing debate around the business case for diversity, addressing challenges in establishing causality and the importance of using innovative research designs to uncover real-world insights. David shares how his unique approach utilizes stock market reactions to diversity reports from major companies like Google and eBay, providing a fresh perspective on how investors perceive and value diversity. In this episode: Discover the financial implications of gender diversity in the workplace and how it affects company valuations. Learn about the challenges researchers face in establishing causality in diversity studies. Explore the differences in investor reactions to diversity reports from tech and financial companies. Understand the psychological factors influencing investor behavior regarding diversity. Gain insights into the evolving discourse around diversity and its implications for organizations today. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/477. Looking to explore applications of behavioral economics further?  Learn With Us on our website: thebrainybusiness.com/learn-with-us/ Subscribe to Melina's Newsletter Brainy Bites  Let's connect: Send Us a Message: thebrainybusiness.com/contact/ Follow Melina on LinkedIn: linkedin.com/in/melinapalmer/ The Brainy Business on Youtube: youtube.com/c/thebrainybusiness The Brainy Business on Instagram: instagram.com/thebrainybiz/

In this episode we are joined by Melina Palmer from The Brainy Business to discuss the intersection between behavioral economics and corporate learning. We dive into principles of behavioral economics and how they can influence training and learning strategies within organizations. We get into choice architecture, reward structures, decision-making, and application within education. Chapters 00:00 Cold Open 00:29 Banter 05:16 Welcoming Melina Palmer 09:45 Melina's Journey into Behavioral Economics 13:18 Understanding Behavioral Economics 14:40 Applying Behavioral Economics in Adult Learning 18:06 Choice Architecture and Decision Making 26:42 Rewards and Incentives in Learning 36:33 Wrap up   ABOUT MELINA PALMER Website: https://thebrainybusiness.com Podcast: https://thebrainybusiness.com/podcast/   Listen and Subscribe to the Learning Geeks! Apple Podcasts: https://podcasts.apple.com/us/podcast/the-learning-geeks-podcast/id1413446184   Spotify: https://open.spotify.com/show/7mACo97JvUL1LOmVJ9lATI?si=c430a6d9b08c4100 YouTube: https://www.youtube.com/@learninggeekspodcast   You can also download us anywhere you get your podcasts   CONNECT WITH US If you have any feedback or want to join in on the conversation, connect with us via LinkedIN.   DISCLAIMER All thoughts and views are of our own.

In this episode of The Brainy Business podcast, Melina Palmer dives into the essential topic of setting up experiments in your business. While many organizations may shy away from testing due to intimidation or lack of experience, Melina shares her top tips to make experimentation accessible and effective. Drawing from her own academic and professional journey, she emphasizes the importance of small, focused tests that can yield significant insights without overwhelming your resources. Listeners will learn how to design experiments that provide clear evidence of what works and what doesn't, moving beyond gut feelings to data-driven decisions. Melina discusses the value of keeping experiments narrow in scope, being thoughtful in your approach, and testing frequently to foster a culture of continuous improvement. In this episode: Understand the importance of experimentation in making informed business decisions. Learn how to keep your experiments small and focused for better results. Discover the significance of being thoughtful in your testing approach and planning. Explore various testing methods, including A/B testing, to optimize your marketing efforts. Gain insights into analyzing both qualitative and quantitative data from your experiments. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/476. Looking to explore applications of behavioral economics further?  Learn With Us on our website: thebrainybusiness.com/learn-with-us/ Subscribe to Melina's Newsletter Brainy Bites  Let's connect: Send Us a Message: thebrainybusiness.com/contact/ Follow Melina on LinkedIn: linkedin.com/in/melinapalmer/ The Brainy Business on Youtube: youtube.com/c/thebrainybusiness The Brainy Business on Instagram: instagram.com/thebrainybiz/

In this episode of The Brainy Business podcast, Melina Palmer welcomes Oliver Burkeman, author of the New York Times bestseller 4000 Weeks: Time Management for Mortals and the newly released Meditations for Mortals. Oliver shares his insights on embracing the finite nature of life and how recognizing our limitations can lead to a more fulfilling existence. Throughout the conversation, Oliver and Melina explore the themes of productivity, time management, and the pursuit of happiness. They discuss the importance of accepting our limitations, the power of making decisions, and the benefits of focusing on what truly matters. Oliver introduces his concept of "imperfectionism," encouraging listeners to take action without waiting for the perfect moment and to embrace the messiness of life. In this episode: Discover the concept of "imperfectionism" and how it can help you live a more fulfilling life. Learn about the four-week approach in Meditations for Mortals to embrace your limitations and focus on what counts. Understand the importance of making decisions and taking action in the face of life's finite nature. Explore the idea of letting things be easier than we expect and finding joy in everyday challenges. Gain insights into how to live a more authentic and meaningful life by embracing imperfection. Visit this episode's page for important links, top recommended books and episodes, and a full transcript. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites on LinkedIn Let's connect: Send Us a Message Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer dives into the psychology of setting and achieving goals. As the new year resolutions may start to fade, this episode offers a timely reminder and practical guidance to re-energize your goal-setting process. Originally aired in October 2019, the episode provides insights into setting "brainy goals" and the steps necessary to not only achieve but exceed them. Melina outlines three essential tips for setting and achieving brainy goals: defining and limiting your goals to three, breaking them down into small steps, and saying no to distractions. She emphasizes the importance of focus and prioritization, drawing on insights from Nir Eyal's book, Indistractable, and Warren Buffett's goal-setting advice. Melina also shares personal anecdotes and strategies, including how she balances her professional ambitions with family time, to illustrate the application of these principles in real life. In this episode: Understand why limiting goals to three is crucial for success. Learn how to break down goals into actionable and tiny steps. Discover the importance of avoiding distractions and maintaining focus. Gain insights into using visualization and reminders to keep your goals top of mind. Explore the concept of traction versus distraction in achieving your objectives. Visit this episode's page for important links, top recommended books and episodes, and a full transcript. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites on LinkedIn Let's connect: Send Us a Message Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer is joined by Barry Conchie and Sarah Dalton, co-authors of The Five Talents that Really Matter. Barry and Sarah share their extensive research on leadership effectiveness, revealing the five key talents that drive extraordinary performance. Their work, based on studying over 58,000 executive leaders, aims to dispel the myths in leadership literature by focusing on traits that truly predict high performance. Barry and Sarah share the importance of talent assessment in the hiring process, emphasizing how innate talents are stable, resistant to change, and highly predictive of behavior. They discuss the challenges organizations face in selecting the right leaders and how their research can help reduce error rates in selection decisions. The conversation also highlights the significance of building diverse teams and moving beyond the concept of "cultural fit" to achieve high performance. In this episode: Discover the five talents that define exceptional leadership and how they impact organizational performance. Learn about the process of assessing talents and the importance of innate traits in predicting leadership success. Understand the pitfalls of relying on "chemistry" and "cultural fit" in hiring decisions. Explore the role of self-assessment and team dynamics in developing effective leadership. Gain insights into asking the right interview questions to identify high-performing candidates. Visit this episode's page for important links, top recommended books and episodes, and a full transcript. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites on LinkedIn Let's connect: Send Us a Message Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Agnis Stibe, a renowned expert in behavioral economics and transformation design, to explore the concept of hyper performance. Agnis shares insights from his work, including his involvement with the innovative company, The Littery, which uses behavioral economics to turn litter into lottery tickets, and discusses the Stibe Method for achieving hyper performance by removing psychological obstacles to success. Melina and Agnis dive into the role of artificial intelligence and technology in enhancing human performance, emphasizing the importance of social proof and awareness in driving behavior change. They also discuss fascinating case studies, including how social influence can encourage punctuality in meetings and the impact of transparency in community efforts to reduce litter. In this episode: Discover how behavioral economics can transform everyday behaviors, like punctuality and waste management, through innovative solutions. Learn about the Stibe Method for hyper performance, focusing on removing psychological barriers rather than adding skills. Explore the integration of artificial intelligence with human psychology to achieve greater satisfaction and performance. Understand the power of social proof and transparency in driving collective behavior change. Gain insights into the future of technology and its role in enhancing human collaboration and performance. Visit this episode's page for important links, top recommended books and episodes, and a full transcript. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites on LinkedIn Let's connect: Send Us a Message Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer is joined by Ann Chow, the former CEO of AT&T Business, for an insightful discussion on what it means to "lead bigger" and how to incorporate inclusive leadership in today's evolving work environment. Ann, who made history as AT&T's first woman of color to hold the CEO position, shares her experiences and the lessons she learned throughout her 30-year career in telecommunications and technology. Ann delves into the importance of understanding the different aspects of one's identity and how they contribute to effective leadership. She emphasizes the need to go beyond the traditional understanding of work as merely a place to go, advocating instead for a more integrated approach that acknowledges work as an essential part of life. Ann also discusses the impact of the pandemic on how we view work and the crucial role of human connection in leadership. In this episode: Discover the concept of "leading bigger" and its significance in achieving greater performance and impact. Learn about the psychological and societal factors that lead us to "lead small" and how to overcome them. Understand the difference between inclusion and belonging and how they apply to both workforce and work. Explore the importance of aligning purpose, values, and performance in creating a culture of belonging. Gain insights into the evolving expectations of leadership in the post-pandemic world. Visit this episode's page for important links, top recommended books and episodes, and a full transcript. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites on LinkedIn Let's connect: Send Us a Message Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer explores the concept of vulnerability loops, exploring how this powerful tool can enhance trust and foster deeper connections within teams and organizations. Originally aired in October 2022, this refreshed episode highlights the importance of embracing vulnerability as a means to build genuine relationships, featuring insights from John Levy and other thought leaders. Melina discusses how vulnerability, often seen as a weakness, can actually be a superpower that encourages trust and openness, especially in leadership roles. Melina explains the five-step process that constitutes a vulnerability loop and how it can be applied in both personal and professional settings to create lasting bonds. With examples from her own experiences and practical advice on fostering vulnerability within teams, Melina offers listeners actionable strategies to implement this concept in their own lives. In this episode: Discover the five-step process of a vulnerability loop and how it builds trust. Learn why vulnerability is crucial for strong leadership and team dynamics. Explore practical ways to encourage vulnerability within your team without crossing boundaries. Understand how vulnerability precedes trust and how to foster it in professional settings. Gain insights into how asking the right questions can create meaningful connections. Visit this episode's page for important links, top recommended books and episodes, and a full transcript. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites on LinkedIn Let's connect: Send Us a Message Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer is joined by Bob Gerard, Learning Ingenuity lead at Accenture and co-host of the Learning Geeks podcast. They dive into the science of brain-friendly learning and explore how corporate training can be transformed from mundane to engaging. Bob, a seasoned veteran in the learning industry, shares insights on how Accenture is revolutionizing the way their people learn through innovative practices and durable learning principles. Bob discusses his journey and the importance of making learning relevant, engaging, and contextual. He highlights the eight principles of durable learning: relevance, contextuality, engagement, effortfulness, generation, social learning, spacing, and reflection. These principles are designed to ensure that learning experiences lead to behavior change and improved business results. In this episode: Discover how to transform corporate training into an engaging and effective experience. Learn about the eight principles of durable learning and how they can enhance retention and application. Understand the importance of reflection and how it can solidify learning. Explore the role of technology, including AI, in creating personalized learning experiences. Gain insights into the future of learning and development in the corporate world. Visit this episode's page for important links, top recommended books and episodes, and a full transcript. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites on LinkedIn Let's connect: Send Us a Message Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer revisits a fascinating conversation with Nate Andorsky, author of Decoding the Why. This refreshed episode dives into the intricate world of behavioral science and its application in technology and strategy for innovative companies and nonprofits. Nate, an entrepreneur with a keen interest in human decision-making, discusses how understanding psychological drivers can transform business strategies. Nate shares his journey into behavioral science, sparked by the influential book Nudge, and explains how his company, Creative Science, integrates these concepts into product design. He emphasizes the importance of understanding the "why" behind user behavior, beyond just the surface-level data, to create more effective and engaging digital experiences. In this episode: Discover the significance of focusing on specific behavioral problems to uncover the underlying "why." Learn how to utilize behavioral science principles like social norms and commitment devices in product design. Explore practical examples and case studies that illustrate the power of behavioral insights in driving user engagement. Understand the role of testing and iteration in refining strategies and enhancing user experience. Gain insights into the application of behavioral science in various sectors, including nonprofit, finance, health, and education technology. Visit this episode's page for important links, top recommended books and episodes, and a full transcript. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites on LinkedIn Let's connect: Send Us a Message Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Polly Kang, a postdoctoral scholar at INSEAD, to explore the fascinating "streak end rule" and its implications for motivation and job satisfaction. Polly's research delves into how feelings influence decisions in organizational settings, using advanced quantitative tools and vast data sets to uncover causal relationships. Polly shares insights from her study on a text-based crisis hotline, revealing how the order of tasks, rather than their difficulty alone, significantly impacts employee quitting rates. By strategically breaking up hard task streaks with easier tasks, organizations can reduce turnover by up to 22%. This episode provides practical strategies for managers to enhance job design and improve employee retention without financial incentives. In this episode: Discover the streak end rule and its impact on motivation and job satisfaction. Learn how to reduce employee turnover by reordering tasks. Understand the role of job design in creating a positive work experience. Explore practical applications of the streak end rule in various organizational contexts. Gain insights into leveraging employee input to optimize task assignments. Show Notes: 00:00:00 - Introduction Melina Palmer introduces Dr. Polly Kang and the topic of the streak end rule. 00:03:00 - Dr. Kang's Background Dr. Kang discusses her academic journey and research focus. 00:08:00 - The Streak End Rule Explanation of the streak end rule and its implications for employee motivation. 00:18:00 - Practical Applications Strategies for applying the streak end rule to reduce turnover. 00:28:00 - Role of Job Design Discussion on how job design can enhance employee satisfaction. 00:38:00 - Managerial Insights Tips for managers to optimize task assignments and improve team dynamics. 00:48:00 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Polly: LinkedIn  Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: What Your Employees Need and Can't Tell You, by Melina Palmer Influence, by Robert Cialdini The Speed of Trust, by Stephen M.R. Covey Drive, by Daniel Pink How Minds Change, by David McRaney Top Recommended Next Episode: Fundamental Attribution Error (ep 268) Already Heard That One? Try These:  Change Management (ep 226) Confirmation Bias (ep 260) That's not fair! (Inequity Aversion) (ep 224) Planning Fallacy (ep 346) Manuj Aggarwall Interview (ep 192) Other Important Links: Brainy Bites - Melina's LinkedIn Newsletter Time Article

In this episode of The Brainy Business podcast, Melina Palmer explores the art of organizing your brain using behavioral economics principles. Feeling overwhelmed and scattered? You're not alone. Melina shares practical strategies to help streamline your mental processes, reduce stress, and boost productivity, drawing from behavioral economics insights. Originally aired in January 2020, this episode remains as relevant as ever, offering timeless advice on decluttering both your physical and digital spaces. In this episode: Discover the impact of clutter on decision-making and how it leads to poor choices. Learn about the "chocolate cake study" and its implications for understanding brain overload. Explore practical tips for decluttering your workspace and digital life to enhance focus. Gain insights into productivity tools like Gantt charts, Trello, and the snooze function in Gmail. Understand how to use the KonMari method and other organizational strategies for a more streamlined life. Show Notes: 00:00:00 - Introduction Melina Palmer introduces the episode and the relevance of organizing your brain with behavioral economics. 00:05:00 - The Chocolate Cake Study Discussion on how mental overload leads to poor decision-making using a famous study as an example. 00:15:12 - Impact of Clutter How clutter affects stress levels, productivity, and decision-making. 00:22:36 - Decluttering Strategies Tips for organizing physical and digital spaces, including the Konmari method and digital decluttering. 00:26:17 - Productivity Tools Introduction to tools like Gantt charts, Trello, and Gmail snooze function to manage tasks effectively. 00:35:12 - Conclusion, What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: The Microstress Effect, by Rob Cross and Karen Dillon Indistractable, by Nir Eyal Come Up For Air, by Nick Sonnenberg Happier Hour, by Cassie Holmes Work Well, Play More, by Marcey Rader Top Recommended Next Episode: An Overview of Lazy Brain Biases (ep 53) Already Heard That One? Try These:  Overwhelmed Brain and its impact on decision making (ep 358) Cassie Holmes Interview (ep 257) Planning Fallacy (ep 346) Decision Fatigue (ep 244) Leidy Klotz Interview (ep 322) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Adam Galinsky, author of the new book Inspire. Adam, a professor at Columbia Business School, shares insights from his extensive research on leadership, negotiation, and decision-making. He discusses the continuum of inspiring and infuriating leaders, revealing that these traits are universal and can be developed over time. Adam introduces the concept of the "leader amplification effect," emphasizing how leaders' actions and words are magnified in their impact on others. He shares personal anecdotes, including an enlightening story about his interaction with Daniel Kahneman, illustrating the profound effects of leadership behaviors. The conversation also delves into the importance of recognizing and fulfilling fundamental human needs through visionary, exemplary, and mentoring leadership. In this episode: Understand the leader amplification effect and its impact on communication and relationships. Learn about the three universal factors that define inspiring leadership: visionary, exemplar, and mentor. Explore practical strategies for becoming a more inspiring leader and enhancing your influence. Discover how small changes in behavior and perspective can lead to significant improvements in leadership effectiveness. Gain insights into the importance of reflection, gratitude, and intentional practice in leadership development. Show Notes: 00:00:00 - Introduction Melina Palmer introduces Dr. Adam Galinsky and the topic of inspiring leadership. 00:05:00 - Leader Amplification Effect Adam explains how leaders' actions are amplified and their significant impact on others. 00:15:07 - Personal Anecdotes Stories illustrating the leader amplification effect, including an encounter with Daniel Kahneman. 00:25:12 - Universal Leadership Traits Discussion on the three universal factors of inspiring leadership. 00:35:00 - Practical Leadership Strategies Tips for becoming a more inspiring leader by reflecting and practicing gratitude. 00:42:15 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Adam: LinkedIn Columbia University Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Inspire, by Adam Galinsky What Your Employees Need and Can't Tell You, by Melina Palmer Influence, by Robert Cialdini influence Is Your Superpower, by Zoe Chance You Have More Influence Than You Think, by Vanessa Bohns Top Recommended Next Episode: Zoe Chance Interview (ep 308) Already Heard That One? Try These:  Robert Cialdini Interview (ep 312) Social Proof (ep 87) Reciprocity (ep 238) Unity (ep 216) Vanessa Bohns Interview (ep 318) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

In this episode of The Brainy Business podcast, Melina Palmer engages in an insightful conversation with Madeline Quinlan, a behavioral scientist and co-founder of Salient, a consultancy bridging the gap between academic insights and practical applications of behavioral science. Madeline shares her journey from finance to behavioral science and discusses the importance of reframing failures as opportunities for learning and growth. With a focus on the intersection of finance and psychology, Madeline reveals how unexpected outcomes can lead to deeper insights into human behavior and decision-making. Throughout the discussion, Melina and Madeline explore the significance of understanding the right problem before applying behavioral science interventions and the value of piloting initiatives to ensure effectiveness. They also explore the role of qualitative and quantitative research in validating behavioral strategies, emphasizing the need for a more personalized approach to behavioral interventions. In this episode: Discover how unexpected results can provide valuable insights and opportunities for growth. Understand the importance of addressing the right problem in behavioral science applications. Explore the balance between qualitative and quantitative research in behavioral interventions. Learn about the potential of personalization in behavioral science through data and technology. Gain insights into the founding and mission of Salient and the Global Association of Applied Behavioral Scientists (GAABS). Show Notes: 00:00:00 - Introduction Melina introduces Madeline Quinlan, co-founder of Salient, and her background in finance and psychology. Maddie shares her journey and the inspiration behind co-founding Salient. 00:05:45 - Discovering Behavioral Science Maddie discusses her transition from finance to behavioral science and the pivotal moment when she discovered the intersection of finance and psychology. 00:10:30 - Founding Salient Maddie shares the story of founding Salient while pursuing her master's at the London School of Economics and the importance of bridging the gap between academic insights and practical applications. 00:15:22 - Innovative Projects Maddie highlights some of her favorite projects, including a collaboration with Nest Insight to encourage self-employed individuals in the UK to save for their pensions through innovative message framing techniques. 00:22:15 - The Importance of Testing Maddie and Melina discuss the importance of rigorous testing in behavioral science and the value of learning from both successes and failures. 00:30:45 - Embracing Failures Maddie shares insights from her master's thesis on mindfulness meditation and temporal discounting, emphasizing the importance of embracing failures and unexpected results in research. 00:40:30 - The Future of Behavioral Science Maddie discusses the future of behavioral science, including the potential for personalized interventions and the importance of maintaining a human-centered approach. 00:50:15 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Madeline: LinkedIn Website Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Indistractable, by Nir Eyal Your Future Self, by Hal Hershfield Work Well, Play More, by Marcey Rader Good Habits, Bad Habits, by Wendy Wood How to Change, by Katy Milkman Top Recommended Next Episode: Optimism Bias (ep 34) Already Heard That One? Try These:  Time Discounting (ep 328) Bikeshedding (ep 99) Planning Fallacy (ep 346) How to Set, Achieve and Exceed Brainy Goals (ep 70) Dominic Packer Interview (ep 178) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Sunita Sah, a physician turned organizational psychologist and professor at Cornell University. Sunita discusses her new book, Defy: The Power of No in a World that Demands Yes, which explores the importance of defiance in decision-making and how it can be a powerful tool for maintaining personal integrity and values. Her research delves into the dynamics of compliance, conflicts of interest, and the psychological processes that lead individuals to conform to bad advice, even when they know better. Sunita shares her journey from being an obedient child to a medical professional and now an academic researcher, highlighting the importance of understanding one's true values and the pressures that lead to compliance. She also introduces the concept of "insinuation anxiety," which is the discomfort we feel when we don't want to signal distrust to someone giving us advice, even when we recognize a conflict of interest. In this episode: Learn about the concept of defiance and its role in maintaining personal integrity. Understand the psychological dynamics of compliance and the pressures that lead to it. Explore the "defiance compass" and how it can guide decision-making. Discover the superpower of responsibility and how it can empower defiance. Gain insights into creating a workplace culture that encourages safe dissent and defiance. Show Notes: 00:00 - Introduction Melina introduces Dr. Sunita Sah and the focus of today's episode on defiance and compliance. 03:00 - Sunita's Background Sunita shares her journey from medicine to academia and her research interests. 10:00 - Understanding Defiance Discussion on the importance of defiance and its role in decision-making. 20:00 - Insinuation Anxiety Exploring the psychological process that leads to compliance in the face of conflict of interest disclosures. 30:00 - Defiance Compass Introduction to the defiance compass and how it guides individuals in making value-based decisions. 40:00 - Superpower of Responsibility How responsibility can empower individuals to defy and maintain personal integrity. 41:00 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Sunita: LinkedIn Linktree Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Defy, by Sunita Sah What Your Employees Need and Can't Tell You, by Melina Palmer Let's Talk, by Therese Huston Powerful Phrases for Dealing with Workplace Conflict, by Karin Hurt and David Dye Getting Along, by Amy Gallo Top Recommended Next Episode: Stephen MR Covey Interview (ep 320) Already Heard That One? Try These:  Confirmation Bias (ep 260) Focusing Illusion (ep 330) Interview - Amy Gallo Interview (ep 269) Vulnerability Loops (ep 229) Nuala Walsh Interview (ep 153) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Vanessa Patrick, a renowned professor of marketing and author of the USA Today bestseller, The Power of Saying No. Together, they delve into the critical art of saying no and how it can empower individuals to take control of their lives. Vanessa shares her insights on why people struggle with saying no, the importance of setting personal policies, and how empowered refusal can help you manage your time and energy effectively. Throughout the conversation, Melina and Vanessa discuss the psychological barriers that prevent us from saying no, the societal expectations that push us to say yes, and practical strategies to overcome these challenges. They explore the concept of "empowered refusal" and how shifting from "I can't" to "I don't" can transform our decision-making process. Vanessa also introduces her ART framework—Awareness, Rules, and Totality of Self—as a guide to mastering the art of saying no. In this episode: Discover why saying no is essential for personal and professional growth. Learn about the psychological drivers that make us say yes when we want to say no. Explore the ART framework for empowered refusal and how it can transform your life. Understand the importance of personal policies and how they help in decision-making. Gain insights into handling requests at work, especially non-promotable tasks. Show Notes: 00:00:00 - Introduction Melina introduces Dr. Vanessa Patrick and focuses on the power of saying no. 00:04:00 - Vanessa's Background Vanessa shares her background and the motivation behind her research on saying no. 00:10:00 - The Struggle with Saying No Discussion on why people find it challenging to say no and the societal pressures involved. 00:20:00 - Empowered Refusal Introduction to the concept of empowered refusal and the ART framework. 00:30:00 - Personal Policies How personal policies can help in saying no and the difference between "I can't" and "I don't." 00:40:00 - Handling Work Requests Strategies for managing non-promotable tasks and saying no at work. 00:43:00 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Vanessa: LinkedIn  Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: The Power of Saying No, by Vanessa Patrick Indistractable, by Nir Eyal Come Up For Air, by Nick Sonnenberg Happier Hour, by Cassie Holmes Work Well, Play More, by Marcey Rader Top Recommended Next Episode: Decision Fatigue (ep 244) Already Heard That One? Try These:  Overwhelmed Brain and its impact on decision making (ep 358) Cassie Holmes Interview (ep 257) Planning Fallacy (ep 346) Leidy Klotz Interview (ep 322) An Overview of Lazy Brain Biases (ep 53) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter