Born To Influence is for those that want to build a legacy. Here, some of the best marketing minds on the planet share their strategies & tactics daily, Monday through Saturday. Each episode is full of actionable advice that works - so you can apply it in your business immediately. Join us for memor…
Divya Parekh is a four-time #1 International best-selling author, international speaker, business leadership advisor and book writing muse who has had great success with leaders, entrepreneurs, and aspiring authors. Divya’s books and strategies have been endorsed by the likes of Brian Tracy, Marshall Goldsmith, Kevin Harrington (Shark Tank), James Malinchak (ABC’s Secret Millionaire), Sherry Winn (Two-time Olympian) and many more. Whether Divya is speaking, advising corporate clients, coaching business owners or helping authors to write their books and get published, she has a message that is essential to bringing success to anyone. That message has five tenets: 1. Servant Leadership 2. Collaboration, not Competition 3. Build Relationships that matter 4. Mindfulness works everywhere 5. Knight yourself To learn more about Divya, check out her website: www.divyaparekh.com
Welcome to our interview with Audience engagement expert Danny Iny of Firepole Marketing. Danny specializes in teaching small business owners and entrepreneurs simple and powerful tools so they can thrive in today's hyper-competitive marketplace. He teaches his students to tap into the power of engagement to create audience-driven businesses. Danny is the author of Engagement from Scratch! and creator of the Write Like Freddy training program. In today’s interivew, you’ll get to hear about: - How to build an audience from scratch - How to get guest blogging opportunities - How to get your first 2,000 subscribers to your list - How to choose the right blogs to get started with your contributions - How to craft the perfect email pitch to get guest blogging spots on big sites - How to monetize your audience building efforts - How to make sure your course will sell - How to be a great teacher For more information, go to http://borntoinfluence.com
Madellaine Avond shares her insights around the ultimate re-branding experience: legally changing your name (not due to marriage). In this interview, we talk about: - How to clean up your list when rebranding - How to attract the right kind of clients - Hhow to get back to the creative flow in your business - How to get past the feeling of burnout in your work - The science of genius creativity and how to access it - How to find and access your genius within - The questions you need to ask so that you can take personal responsibility to the extreme to get your breakthrough, and - How to maintain your income while making a fundamental shift in your business For more information and to see the video version of this interview (coming soon): go to http://borntoinfluence.com
Dino Dogan, CEO and founder of Triberr, shares his strategies on how to grow your tribe: how to find the right people to connect with online, how to find content to curate on your social platforms and how the trust factor differs across social networks. Also, he reveals why encouraging comments on your blog posts is not always the best course of action and what you should do instead, how to connect with influential people and how to get your audience to share your content. For pictures and more, go to: http://borntoinfluence.com/DinoDogan
Dino Dogan, CEO and founder of Triberr, shares his strategies on how to grow your tribe: how to find the right people to connect with online, how to find content to curate on your social platforms and how the trust factor differs across social networks. Also, he reveals why encouraging comments on your blog posts is not always the best course of action and what you should do instead, how to connect with influential people and how to get your audience to share your content. For pictures and more, go to: http://borntoinfluence.com/DinoDogan
Ben Simkin, Managing Director of BusinessNET shares how to maximize your profits from each client, how to choose the right joint venture partners, how to create recurring income and how to profit from your unconverted leads. Also, he reveals how to make FaceBook ads work for you, how to do targeting correctly for your FaceBook ads and the number one thing you must avoid in your advertising. For pictures and more, go to: http://borntoinfluence.com/BenSimkin
Ben Simkin, Managing Director of BusinessNET shares how to maximize your profits from each client, how to choose the right joint venture partners, how to create recurring income and how to profit from your unconverted leads. Also, he reveals how to make FaceBook ads work for you, how to do targeting correctly for your FaceBook ads and the number one thing you must avoid in your advertising. For pictures and more, go to: http://borntoinfluence.com/BenSimkin
Andrew Lermsider, CMO at Q Link Wireless shares how he built a highly profitable business in a market that is literally on food stamps, how to create a landing page that converts, the best tools for split testing and the number one thing you must test in your email marketing. Also, he reveals the truth about Google quality scores, how to lower your ad spend by 30% while improving your results and the number one thing you need for better conversions & sales. For pictures and more, go to: http://borntoinfluence.com/AndrewLermsider
Andrew Lermsider, CMO at Q Link Wireless shares how he built a highly profitable business in a market that is literally on food stamps, how to create a landing page that converts, the best tools for split testing and the number one thing you must test in your email marketing. Also, he reveals the truth about Google quality scores, how to lower your ad spend by 30% while improving your results and the number one thing you need for better conversions & sales. For pictures and more, go to: http://borntoinfluence.com/AndrewLermsider
Tyler Collins, founder of Orange County SEO shares how to differentiate your content in an over-saturated niche, the pros and cons of buying pre-owned web sites and domain names from an SEO stand point and the truth about backlinking strategies and their value for your site's rankings. Also, he reveals how to choose a great SEO consultant or provider, how to use Google news for newsjacking to get better rankings for your site and how to use Google authorship when building your expert status for your personal brand. For pictures and more, go to: http://borntoinfluence.com/TylerCollins
Tyler Collins, founder of Orange County SEO shares how to differentiate your content in an over-saturated niche, the pros and cons of buying pre-owned web sites and domain names from an SEO stand point and the truth about backlinking strategies and their value for your site's rankings. Also, he reveals how to choose a great SEO consultant or provider, how to use Google news for newsjacking to get better rankings for your site and how to use Google authorship when building your expert status for your personal brand. For pictures and more, go to: http://borntoinfluence.com/TylerCollins
Geoff Ronning, co-founder of Stealth Seminar reveals how to create profitable webinars, the four biggest mistakes webinar presenters make and how to keep your webinar quality and results consistent. Also, he reveals how to create a hook that draws people in at the top of your webinar, how to segment your list in your follow up for massive conversions and why you must avoid offering replays for your webinars. "Think of what you could be in terms of... superhuman ~ Geoff Ronning via @born2influence Click To Tweet For pictures and more, go to: http://borntoinfluence.com/GeoffRonning
Geoff Ronning, co-founder of Stealth Seminar reveals how to create profitable webinars, the four biggest mistakes webinar presenters make and how to keep your webinar quality and results consistent. Also, he reveals how to create a hook that draws people in at the top of your webinar, how to segment your list in your follow up for massive conversions and why you must avoid offering replays for your webinars. "Think of what you could be in terms of... superhuman ~ Geoff Ronning via @born2influence Click To Tweet For pictures and more, go to: http://borntoinfluence.com/GeoffRonning
Los Silva, co-founder of StartUp Jungle, shares how to find out who your buyers are, how to price your initial offer and how to nurture the relationship with people on your list. Also, he reveals what corporate sponsors and advertisers are looking for, how to do market research the right way and how to diversify your marketing channels. For pictures and more, go to: http://borntoinfluence.com/LosSilva
Los Silva, co-founder of StartUp Jungle, shares how to find out who your buyers are, how to price your initial offer and how to nurture the relationship with people on your list. Also, he reveals what corporate sponsors and advertisers are looking for, how to do market research the right way and how to diversify your marketing channels. For pictures and more, go to: http://borntoinfluence.com/LosSilva
Brett Campbell, Director at Fiit Chicks shares how he built his fan base to over 185,000 people on FaceBook, how to manage a FaceBook group that leads to sales day after day and the thank you page strategy that makes your advertising pay for itself immediately. Also, he reveals what to avoid when running FaceBook ads, how to create viral FaceBook contests and the non-negotiables of FaceBook marketing. For pictures and more, go to: http://borntoinfluence.com/BrettCampbell
Brett Campbell, Director at Fiit Chicks shares how he built his fan base to over 185,000 people on FaceBook, how to manage a FaceBook group that leads to sales day after day and the thank you page strategy that makes your advertising pay for itself immediately. Also, he reveals what to avoid when running FaceBook ads, how to create viral FaceBook contests and the non-negotiables of FaceBook marketing. For pictures and more, go to: http://borntoinfluence.com/BrettCampbell
Gail Woodard, founder of Dudley Court Press, shares what writing a book can do for you and your business, common mistakes when self-publishing a book and the truth about ISBN numbers and why it matters. Also, she reveals creative marketing strategies for generating buzz for your book, how to create a reader group for feedback during the writing process and how to use your book for prospecting and customer retention. For pictures and more, go to: http://borntoinfluence.com/GailWoodard
Gail Woodard, founder of Dudley Court Press, shares what writing a book can do for you and your business, common mistakes when self-publishing a book and the truth about ISBN numbers and why it matters. Also, she reveals creative marketing strategies for generating buzz for your book, how to create a reader group for feedback during the writing process and how to use your book for prospecting and customer retention. For pictures and more, go to: http://borntoinfluence.com/GailWoodard
Ian Brodie, author of Email Persuasion shares how to get your value across even if you're introvert or shy, how to offer a "test drive" to demonstrate your skills (without doing free coaching sessions) and how to create a good value proposition. Also, he reveals what kind of content to put in your email marketing campaigns, how to build a connection with your audience, how to conduct strategy sessions that convert, and how to close the sale without being pushy. For pictures and the bonuses promised in this interview, go to: http://borntoinfluence.com/IanBrodie
Ian Brodie, author of Email Persuasion shares how to get your value across even if you're introvert or shy, how to offer a "test drive" to demonstrate your skills (without doing free coaching sessions) and how to create a good value proposition. Also, he reveals what kind of content to put in your email marketing campaigns, how to build a connection with your audience, how to conduct strategy sessions that convert, and how to close the sale without being pushy. For pictures and the bonuses promised in this interview, go to: http://borntoinfluence.com/IanBrodie
Brandee Sweesy, Google Hangouts expert shares how to increase engagement with your clients & customers, Google Hangouts vs YouTube Live Events and how to title your Google Hangouts correctly for great keyword search results. Also, she reveals how to promote you Google Hangout events, how to get comfortable on camera and how to use Hangouts for marketing offline businesses. For pictures and more, go to: http://borntoinfluence.com/BrandeeSweesy
Brandee Sweesy, Google Hangouts expert shares how to increase engagement with your clients & customers, Google Hangouts vs YouTube Live Events and how to title your Google Hangouts correctly for great keyword search results. Also, she reveals how to promote you Google Hangout events, how to get comfortable on camera and how to use Hangouts for marketing offline businesses. For pictures and more, go to: http://borntoinfluence.com/BrandeeSweesy
Nick Nanton, CEO of the Celebrity Branding Agency shares what you need to have in place to build a true personal brand, the formula for succeeding with using media in your marketing and how to get your first media appearances booked. Also, he reveals how and when to use press releases, the mindset that creates a roadblock to your growth, how to create a fusion between branding and direct response marketing and much much more... For show notes and links to the resources mentioned, go to: http://borntoinfluence.com/NickNanton
Nick Nanton, CEO of the Celebrity Branding Agency shares what you need to have in place to build a true personal brand, the formula for succeeding with using media in your marketing and how to get your first media appearances booked. Also, he reveals how and when to use press releases, the mindset that creates a roadblock to your growth, how to create a fusion between branding and direct response marketing and much much more... For show notes and links to the resources mentioned, go to: http://borntoinfluence.com/NickNanton
Aaron Fletcher, author of Stand Out! reveals what you must do before building a web site, how small businesses can create an effective marketing and sales funnel, how to engineer referrals and reviews and how to create a content roadmap for your content marketing strategy. Also, he shares what are the mistakes business owners make when getting started with content marketing, how to maximize the traffic to your site, how to curate content for your social media pages the right way and much much more... For pictures and more, go to: http://borntoinfluence.com/AaronFletcher
Aaron Fletcher, author of Stand Out! reveals what you must do before building a web site, how small businesses can create an effective marketing and sales funnel, how to engineer referrals and reviews and how to create a content roadmap for your content marketing strategy. Also, he shares what are the mistakes business owners make when getting started with content marketing, how to maximize the traffic to your site, how to curate content for your social media pages the right way and much much more... For pictures and more, go to: http://borntoinfluence.com/AaronFletcher
Kim Walsh-Phillips, CEO of the IO Creative Group, shares how to test your new ad campaign with just $50, how to generate buyers at the point of opt-in, when to ask for a referral from your customers and how to send business gifts that stand out. Also, she reveals how to create your content marketing plan ahead of time for the month, what mistakes you must avoid when launching a product and how to do PR where you can leverage it into sales. For show notes and links to everything mentioned in this episode, go to: http://borntoinfluence.com/KimWalshPhillips
Kim Walsh-Phillips, CEO of the IO Creative Group, shares how to test your new ad campaign with just $50, how to generate buyers at the point of opt-in, when to ask for a referral from your customers and how to send business gifts that stand out. Also, she reveals how to create your content marketing plan ahead of time for the month, what mistakes you must avoid when launching a product and how to do PR where you can leverage it into sales. For show notes and links to everything mentioned in this episode, go to: http://borntoinfluence.com/KimWalshPhillips
Lars Hedenborg, real estate expert and the owner of a highly successful ReMax real estate agency reveals how to use Craigslist to generate targeted leads, how often to call your prospects (depending on how long they've been in your funnel) and what to do with your leads if you can't reach them on the phone. Also, he shares how to streamline your business, how to filter your leads and how to generate good leads even in a bad economy. For pictures and more, go to: http://borntoinfluence.com/LarsHedenborg
Lars Hedenborg, real estate expert and the owner of a highly successful ReMax real estate agency reveals how to use Craigslist to generate targeted leads, how often to call your prospects (depending on how long they've been in your funnel) and what to do with your leads if you can't reach them on the phone. Also, he shares how to streamline your business, how to filter your leads and how to generate good leads even in a bad economy. For pictures and more, go to: http://borntoinfluence.com/LarsHedenborg
Nathan Latka, founder of Heyo, shares the issue with subscription businesses and how it can help you, how he increased retention at Heyo and what most small businesses get wrong in lead generation online. Also, he reveals how to figure out your real metrics if you have a lot of non-enaded fans / likes on FaceBook, how to decide what new social networks to use for your business and how to track your ROI on social media. For pictures and more, go to: http://borntoinfluence.com/NathanLatka
Nathan Latka, founder of Heyo, shares the issue with subscription businesses and how it can help you, how he increased retention at Heyo and what most small businesses get wrong in lead generation online. Also, he reveals how to figure out your real metrics if you have a lot of non-enaded fans / likes on FaceBook, how to decide what new social networks to use for your business and how to track your ROI on social media. For pictures and more, go to: http://borntoinfluence.com/NathanLatka
Pam Slim, author of Escape From Cubicle Nation and Body of Work, talks about defining your success metrics, the myth of following your passion, the reality around finding your mission and leaving a legacy vs building a lifesyle business. Also, she shares what she dislikes in other entrepreneurs, talks about setting priorities in your work and career goals, dealing with anxiety around working on new projects and the role of voulnerability in business. For pictures and more, go to: http://borntoinfluence.com//PamSlim
Pam Slim, author of Escape From Cubicle Nation and Body of Work, talks about defining your success metrics, the myth of following your passion, the reality around finding your mission and leaving a legacy vs building a lifesyle business. Also, she shares what she dislikes in other entrepreneurs, talks about setting priorities in your work and career goals, dealing with anxiety around working on new projects and the role of voulnerability in business. For pictures and more, go to: http://borntoinfluence.com//PamSlim
Adam Spiel, the master of FaceBook advertising, shares the four things you need for a FaceBook ad strategy that works, how to use custom audiences to target hyper active fans and how to keep up with FaceBook's constant changes. Also, he reveals how to make your FaceBook ads stand out, how to get around the 20% text rule on your FaceBook ads, how to use retargeting correctly and much much more... For show notes, pictures and links to the resources mentioned, go to: http://borntoinfluence.com/AdamSpiel
Adam Spiel, the master of FaceBook advertising, shares the four things you need for a FaceBook ad strategy that works, how to use custom audiences to target hyper active fans and how to keep up with FaceBook's constant changes. Also, he reveals how to make your FaceBook ads stand out, how to get around the 20% text rule on your FaceBook ads, how to use retargeting correctly and much much more... For show notes, pictures and links to the resources mentioned, go to: http://borntoinfluence.com/AdamSpiel
Joe Pulizzi, founder of The Content Marketing Institute shares the one thing you must do before creating new content, the step-by-step for creating a content marketing strategy and whether or not production quality matters in video in your content marketing. Also, he reveals the truth about viral marketing, how long it takes for your content marketing to start generating results and how to get the Influencers in your niche to share your content. For pictures and more, go to: http://borntoinfluence.com/JoePulizzi
Joe Pulizzi, founder of The Content Marketing Institute shares the one thing you must do before creating new content, the step-by-step for creating a content marketing strategy and whether or not production quality matters in video in your content marketing. Also, he reveals the truth about viral marketing, how long it takes for your content marketing to start generating results and how to get the Influencers in your niche to share your content. For pictures and more, go to: http://borntoinfluence.com/JoePulizzi
Paul Hoffman, CEO of The Success Creation Institute, shares how to plan your day to set yourself up for success, his take on positive thinking vs realistic expectations for successful marketing and how to make it easy for your customers to buy from you. Also, he reveals how to create great strategic partnerships, how he got 10,000 opt-ins spontaneously and the one question you should ask yourself when writing your sales copy. For pictures and more, go to: http://borntoinfluence.com/PaulHoffman
Paul Hoffman, CEO of The Success Creation Institute, shares how to plan your day to set yourself up for success, his take on positive thinking vs realistic expectations for successful marketing and how to make it easy for your customers to buy from you. Also, he reveals how to create great strategic partnerships, how he got 10,000 opt-ins spontaneously and the one question you should ask yourself when writing your sales copy. For pictures and more, go to: http://borntoinfluence.com/PaulHoffman
Steve Toth, Content Marketing Manager at Techwyse, reveals how to use content marketing to create credibility, how to distribute content on your site for best results in SEO, how to create an effective blogging strategy and how to re-purpose old content the right way. Also, he shares whether you should really give away your best content for free, how to get new reviews for your brick & mortar through Google Maps and his take on SEO vs paid search for speedy results and better ROI. For pictures and more, go to: http://borntoinfluence.com/SteveToth
Steve Toth, Content Marketing Manager at Techwyse, reveals how to use content marketing to create credibility, how to distribute content on your site for best results in SEO, how to create an effective blogging strategy and how to re-purpose old content the right way. Also, he shares whether you should really give away your best content for free, how to get new reviews for your brick & mortar through Google Maps and his take on SEO vs paid search for speedy results and better ROI. For pictures and more, go to: http://borntoinfluence.com/SteveToth
John Jantsch, bestselling author of Duct Tape Marketing shares how to clarify your USP, what to do with customer reviews on Yelp, Amazon, etc and how to get more referrals. Also, he reveals how to stay out of price wars, how to break down your marketing into manageable chunks and how to use your strategy for decision making. For pictures and more, go to: http://borntoinfluence.com/JohnJantsch
John Jantsch, bestselling author of Duct Tape Marketing shares how to clarify your USP, what to do with customer reviews on Yelp, Amazon, etc and how to get more referrals. Also, he reveals how to stay out of price wars, how to break down your marketing into manageable chunks and how to use your strategy for decision making. For pictures and more, go to: http://borntoinfluence.com/JohnJantsch
Vinnie Tortorich shares how and why he became “Internet famous”, the key to popularity online, how he grew his podcast got 350,000 downloads per month and the pitfalls of self-publishing a book. Also, he reveals how he made 30k in just a few days as a kid during the holidays, how he monetized his podcast and how talking about Oprah helped him sell his fitness book. For pictures and more, go to: http://borntoinfluence.com/VinnieTortorich
Vinnie Tortorich shares how and why he became “Internet famous”, the key to popularity online, how he grew his podcast got 350,000 downloads per month and the pitfalls of self-publishing a book. Also, he reveals how he made 30k in just a few days as a kid during the holidays, how he monetized his podcast and how talking about Oprah helped him sell his fitness book. For pictures and more, go to: http://borntoinfluence.com/VinnieTortorich
Patrick Precourt, founder of Life is Big, Live Big, shares how to market something intangible, how to get the prospects to convert when you're giving away too much for free and what's wrong with "doing your best". Also, he reveals how to market a personal development business, how to find your passion and how to use your personal FB profile to bond with your community – and the issue of being controversial vs compelling your prospects. For pictures and more, go to: http://borntoinfluence.com/PatrickPrecourt
Patrick Precourt, founder of Life is Big, Live Big, shares how to market something intangible, how to get the prospects to convert when you're giving away too much for free and what's wrong with "doing your best". Also, he reveals how to market a personal development business, how to find your passion and how to use your personal FB profile to bond with your community – and the issue of being controversial vs compelling your prospects. For pictures and more, go to: http://borntoinfluence.com/PatrickPrecourt
Scott Britton, former exec at SinglePlatform, shares how to sell effectively to local businesses, how to use cold emailing to get your foot in the door and the perfect cold call script that works. Also, he shares what numbers to expect with the right cold calling strategy, what the REAL goal of a cold call is (and it's NOT selling!) and how to how to overcome shyness. For pictures and more, got to: http://borntoinfluence.com/ScottBritton
Scott Britton, former exec at SinglePlatform, shares how to sell effectively to local businesses, how to use cold emailing to get your foot in the door and the perfect cold call script that works. Also, he shares what numbers to expect with the right cold calling strategy, what the REAL goal of a cold call is (and it's NOT selling!) and how to how to overcome shyness. For pictures and more, got to: http://borntoinfluence.com/ScottBritton
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