Podcasts about content marketing manager

In this episode of Citizens Climate Radio, we dive into the Inflation Reduction Act (IRA)—the biggest climate legislation in U.S. history—and the urgent effort underway to protect its clean energy tax credits. CCL's Content Marketing Manager Elissa Tennant joins CCL's Research Manager Dana Nuccitelli to break it all down. You'll learn what the IRA funds, how clean energy tax credits work for individuals and businesses, and why these programs are now under threat. Dana also explains the budget reconciliation process, the challenges in Congress, and the surprising level of bipartisan public support for clean energy investment. You'll leave this episode knowing exactly why the IRA matters—and what simple actions you can take to defend it. Featured Guests: Elissa Tennant is CCL's Content Marketing Manager, leading strategy and creation for web, social media, and volunteer resources. Dana Nuccitelli is CCL's Research Manager, an environmental scientist, and an award-winning climate journalist with a background in physics and over a decade of science communication experience. Looking for a full transcript and more, visit www.cclusa.org/radio  Resources Mentioned:

In this episode of Citizens Climate Radio, we dive into the Inflation Reduction Act (IRA)—the biggest climate legislation in U.S. history—and the urgent effort underway to protect its clean energy tax credits. CCL's Content Marketing Manager Elissa Tennant joins CCL's Research Manager Dana Nuccitelli to break it all down. You'll learn what the IRA funds, how clean energy tax credits work for individuals and businesses, and why these programs are now under threat. Dana also explains the budget reconciliation process, the challenges in Congress, and the surprising level of bipartisan public support for clean energy investment. You'll leave this episode knowing exactly why the IRA matters—and what simple actions you can take to defend it. Featured Guests: Elissa Tennant is CCL's Content Marketing Manager, leading strategy and creation for web, social media, and volunteer resources. Dana Nuccitelli is CCL's Research Manager, an environmental scientist, and an award-winning climate journalist with a background in physics and over a decade of science communication experience. Full transcript and more: visit www.cclusa.org/radio Resources Mentioned:

Have you ever wondered how we decide which questions make it into our annual State of Marketing to Engineers report—and why those questions matter? In this episode, we pull back the curtain on the research process, revealing the strategy and collaboration that shape the insights industrial marketers rely on year after year.Whether you're a longtime reader of the report or new to marketing to technical audiences, this behind-the-scenes look offers valuable context for understanding the data and how it reflects the evolving behavior of engineers and technical buyers.In this episode, Wendy Covey is joined by CJ Haight, Content Marketing Manager at GlobalSpec, to unpack the findings from the eighth annual State of Marketing to Engineers Research Report. Together, they dive into the expanded scope of this year's study—conducted in collaboration with Elektor International Media—which now includes insights from engineers and technical buyers across Europe and Asia.The conversation covers key demographics of the respondents and highlights emerging trends in how technical audiences consume marketing content. Wendy and CJ explore the importance of recognizing regional nuances, tracking year-over-year shifts, and understanding which information sources—from social media and newsletters to the growing influence of generative AI—are shaping buyer behavior in the engineering world.Key TakeawaysYear-over-year trends help identify changes in buyer behavior.Engineers prefer direct sources for information.Social media platforms like LinkedIn have varied importance.Podcasts saw a decline in listenership this year.Independent sources are valued by technical buyers.Brand messaging should adapt to market conditions.ResourcesConnect with CJ on LinkedInConnect with Wendy on LinkedInDownload the 2025 State of Marketing to Engineers ReportWatch the WebinarRelated Article: Your Top Questions Answered from the 2025 State of Marketing to Engineers WebinarLearn more about GlobalSpec

Conflict diamonds, sanctions evasion and the evolution of organized crime in digital assets. In this episode we cover all that and more with Eitan Danon (Content Marketing Manager, Chainalysis) and Brad Brooks-Rubin (Partner, Arktouros PLLC). Brad shares his extensive experience working at the intersection of policy, financial crime and international illicit finance to walk the audience through discussions on complex jurisdictions, sanctions and innovative solutions using blockchain technology.  He also  brings to light the critical issues surrounding sanctions compliance and how organized crime is exploiting digital assets particularly in emerging markets where crypto adoption is burgeoning. Eitan and Brad offer a deep understanding of the role U.S. policy plays on the global stage, the challenges of sanctions enforcement and the potential of blockchain in disrupting illegal financial ecosystems. Minute-by-minute episode breakdown 2 | Brad's career journey from conflict diamonds to crypto   5 | Crypto's role in corruption and illicit financial activities 10 | Blockchain and how it fosters transparency in the diamond trade and sanctions 18 | Africa's economic potential and western engagement challenges with crypto 23 | Evolution of organized crime in the digital age 28 | The value of digital assets during times of geopolitical uncertainty 30 | Crypto Sanctions: Iran, Russia and China's impact on digital assets Related resources Check out more resources provided by Chainalysis that perfectly complement this episode of the Public Key. Website: ARKTOUROS: Law & Advisory Boutique Dedicated to Civil Society & Emergent Technology Hearing: Crypto Crime in Context Part II: Examining Approaches to Combat Illicit Activity (with Michael Mosier, Partner Arktouros) Report: The Taking of South Sudan: The Tycoons, Brokers, and Multinational Corporations Complicit in Hijacking the World's Newest State Video Series: Gold Mafia - Episode 1 - The Laundry Service I Al Jazeera Investigations Report: The Chainalysis 2025 Crypto Crime Report (Download Your Copy Today) Event: Links 2025 Digital Premiere: Free virtual event bringing together the leaders defining the future of blockchain intelligence Blog: The DOJ's NCET Disbanded: What the “Blanche Memo” Means for Digital Assets YouTube: Chainalysis YouTube page Twitter: Chainalysis Twitter: Building trust in blockchain Speakers on today's episode Eitan Danon *host* (Content Marketing Manager, Chainalysis) Brad Brooks-Rubin (Partner, Arktouros PLLC)  This website may contain links to third-party sites that are not under the control of Chainalysis, Inc. or its affiliates (collectively “Chainalysis”). Access to such information does not imply association with, endorsement of, approval of, or recommendation by Chainalysis of the site or its operators, and Chainalysis is not responsible for the products, services, or other content hosted therein. Our podcasts are for informational purposes only, and are not intended to provide legal, tax, financial, or investment advice. Listeners should consult their own advisors before making these types of decisions. Chainalysis has no responsibility or liability for any decision made or any other acts or omissions in connection with your use of this material. Chainalysis does not guarantee or warrant the accuracy, completeness, timeliness, suitability or validity of the information in any particular podcast and will not be responsible for any claim attributable to errors, omissions, or other inaccuracies of any part of such material.  Unless stated otherwise, reference to any specific product or entity does not constitute an endorsement or recommendation by Chainalysis. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. Views and opinions expressed by Chainalysis employees are those of the employees and do not necessarily reflect the views of the company. 

We have an “in.” And she's giving us the deets on everyone's favorite platform, LinkedIn.  Unlike other platforms, LinkedIn is all about businesses, professionals, and industry information. So when all of these things come together, there's so much to talk about. Alex Rynne, Senior Content Marketing Manager at LinkedIn, has seen it all in her 10+ years at the company. From profile faux pas to scaling B2B brands, she's seen it ebb and flow. What are the mistakes that brands are making? Why should (or shouldn't) a brand have a page? And, Alex shares that video is here to stay on LinkedIn. What kind of videos should be posted? What's the general consensus on short form video? (Hint: LinkedIn will never be TikTok. And that's perfectly fine.) Plus, what's up with all the random commenting? Daniel and Alex share how commenting on others' posts can really make a difference in engagement. If you're a marketer who wants to grow your brand and create meaningful connections on LinkedIn, this is the episode for you.  Follow Alex: LinkedIn: https://www.linkedin.com/in/alexandrarynne/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The future is uncertain for TikTok.With TikTok facing a potential ban in the US, marketers need to be ready to pivot. In this episode, Data Dialogues host and Head of Marketing, Larisa Bedgood, and Kristin Jones, Content Marketing Manager at PGM, explore the latest developments in the ongoing debate surrounding the app's future and provide actionable strategies to help you adapt your marketing plans. We delve into alternative platforms and innovative ways to connect with your audience, ensuring your brand stays ahead of the curve, no matter what happens with TikTok.

Cryptocurrency has woven its way into the tapestry of geopolitical tensions, the evolving landscape of national security and the future of strategic policy making In this engaging episode,  Eitan Danon, Content Marketing Manager at Chainalysis, talks about China, Russia and all things national security with Matthew Pines, Director, Security Advisory at SentinelOne, as they demystify the global tensions and cybersecurity implications.   The conversation covers the intersection of Bitcoin and AI, the strategic implications for U.S.-China relations, and the evolving cyber landscape, including cyber deterrence and private sector responsibilities. With insights into national reserves, the role of stablecoin, and even discussions on UAPs and non-human intelligence, this episode has never ending twists landing on global power dynamics and emerging technologies shaping the future.  Minute-by-minute episode breakdown 2 | Matt's journey through startups, government contracts and entrance into Bitcoin 4 | Exploring Bitcoin, AI, and geopolitics with the new Trump administration 7 |  China's global influence through techno authoritarianism 11 | China's strategy for alternative financial systems and global influence 15 | Global financial interdependence and sanctions in geopolitical conflicts 22 | Cybersecurity challenges and strategic deterrence against China 27 | Factoring in  Bitcoin in geopolitical strategy and National Security discussions  33 |  Strategic implications of potential Bitcoin reserve and global stablecoin usage 41 | Expectation Value: Matt's book decrypting AI, and espionage activity in a novel world 43 | UAPs, non-human intelligence, and geopolitical implications for 2025 Related resources Check out more resources provided by Chainalysis that perfectly complement this episode of the Public Key. Website: SentinelOne: World-Leading Cybersecurity. Powered by AI Article: A “Global Economic Reordering:” US-China Competition and Bitcoin as Tool of US Statecraft Article: Great Power Network Competition & Bitcoin Book: Expectation Value Blog: 2025 Crypto Crime Report Preview: $2.2 Billion Stolen from Crypto Platforms in 2024, but Hacked Volumes Stagnate Toward Year-End as DPRK Slows Activity Post-July Blog: Illicit Volumes Portend Record Year as On-Chain Crime Becomes Increasingly Diverse and Professionalized Blog: Sui Foundation and Chainalysis Collaborate to Enhance On-Chain Compliance YouTube: Chainalysis YouTube page Twitter: Chainalysis Twitter: Building trust in blockchain Speakers on today's episode Eitan Danon **Host** (Content Marketing Manager, Chainalysis) Matthew Pines (Director, Security Advisory, SentinelOne) This website may contain links to third-party sites that are not under the control of Chainalysis, Inc. or its affiliates (collectively “Chainalysis”). Access to such information does not imply association with, endorsement of, approval of, or recommendation by Chainalysis of the site or its operators, and Chainalysis is not responsible for the products, services, or other content hosted therein. Our podcasts are for informational purposes only, and are not intended to provide legal, tax, financial, or investment advice. Listeners should consult their own advisors before making these types of decisions. Chainalysis has no responsibility or liability for any decision made or any other acts or omissions in connection with your use of this material. Chainalysis does not guarantee or warrant the accuracy, completeness, timeliness, suitability or validity of the information in any particular podcast and will not be responsible for any claim attributable to errors, omissions, or other inaccuracies of any part of such material.  Unless stated otherwise, reference to any specific product or entity does not constitute an endorsement or recommendation by Chainalysis. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. Views and opinions expressed by Chainalysis employees are those of the employees and do not necessarily reflect the views of the company.

Data has become an invisible yet omnipresent force in our lives. It'a generated by countless sources, shaping our experiences as consumers in various ways. The rise of connected devices – from smart homes to wearable tech – is exploding the amount of data being generated. Every sensor, every app, and every interaction with our digital devices creates a vast stream of data. And in marketing, you need to rely on quality data to make the right decisions. Customer data, sales figures, and market trends are all crucial for understanding your customers and optimizing your marketing.In this inaugural episode of the Data Dialogues Podcast, Larisa Bedgood, Head of Marketing at Porch Group Media, kicks off the new series with her colleague Kristin Jones, Content Marketing Manager at Porch Group Media. Together, they chat about the world of data, share mind-blowing big data stats, and provide insights on how you should approach your data-driven marketing strategies in 2025. 

Looking for ways to showcase your firm's community impact with purpose and authenticity? Whether you're just starting your philanthropic journey or looking to better communicate your existing charitable work, listen in for actionable insights on integrating charitable work into your firm's brand without appearing self-serving. Hear from host Matt Seitz, Chief Marketing Officer at C2P, as he interviews Darrin McComas of Evergreen Wealth Advisors, Chelsea Konst, C2P's Content Marketing Manager, and Nikki Glynn, Director of Marketing at JL Smith. Discover how to. Learn proven strategies for integrating charitable activities into your firm's marketing plan, crafting compelling stories about your community impact, and building deeper connections with clients through genuine community involvement. Resources:Book referenced: Building a StoryBrand: Clarify Your Message So Customers Will Listen By Donald Miller

Shelagh Dolan is the Content Marketing Manager at Quora, where she has led the content strategy for Quora for Business, the platform's advertising division, since June 2022. With over a decade of experience, Shelagh has a proven track record of crafting content strategies that align with sales goals and drive growth for global B2B brands. Before joining Quora, she held key roles as the Director of Content Marketing at eMarketer and Senior Content Marketing Manager at Business Insider. Topics and questions we covered in this episode include: The key skills every entry-level content marketer should focus on developing in 2025 The things that HAVEN'T changed in marketing (and probably won't) Shelagh's process for launching new product features How to prove that content is bringing in revenue and ROI? Shelagh's advice for finding (and getting) great marketing jobs The challenges people don't talk about when it comes to managing a team And more! Important Links You can say hello to Shelagh on LinkedIn here - https://www.linkedin.com/in/shelaghdolan/ You can find me on LinkedIn here- https://www.linkedin.com/in/kennysoto  Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

Stick around because this week, Michelle is joined by KB from StickerGiant to discuss why branded stickers could be your business' next secret weapon. From tips on designing the perfect sticker to leveraging stickers as a low-cost marketing tool, you'll learn how stickers increase brand loyalty.   KB is the Content Marketing Manager at StickerGiant.com, specializing in all things content. KB's journey in organic social media began while managing a brewery in Colorado Springs. KB's tenure at StickerGiant has been a significant career catalyst, providing opportunities to work with incredible people and grow professionally. The recent StickerGate incident, as coined by some cheeky folks on social media, showcased KB's ability to be timely and address the questions people are asking in a viral way. ------------------------ In today's episode, we cover the following: KB's career journey StickerGiant's products Her favorite case studies Creative uses for stickers Stickers and brand visibility Things to be aware of when designing stickers Content marketing and community engagement Navigating online drama while staying true to your values The importance of SMMs having creative freedom Direct mail and catalogs Sticker popularity and trends   ----------------------- GUEST INFO: To learn more about StickerGiant, follow them on Instagram, TikTok, and Facebook @StickerGiant, and visit their website, StickerGiant.com. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

In this episode, we interview Bailey Gaffney, Content Marketing Manager at MPE-Inc., to dive into the art of storytelling in marketing. Bailey shares insights from her journey from pre-pharmacy to marketing and explores how businesses can use storytelling to connect with their audience in a meaningful way. What you'll learn in this episode: • Why storytelling is crucial in content marketing. • How to personalize your messaging to engage your audience. • Practical tips for using “we,” “you,” and “I” in your content. • Techniques for crafting a compelling company narrative. • The importance of aligning content strategy with customer emotions and experiences.

“I don't think AI is gonna replace content managers and people who are coming up with the ideas and actually fleshing them out, especially in B2B," says Jeremy Collier, Content Marketing Manager at ActiveCampaignIn this episode of The Content Cocktail Hour, Jeremy Collier, Content Marketing Manager at ActiveCampaign, talks about how AI and innovative SEO strategies are shaping the future of content marketing. Jeremy also takes us along on his inspiring career journey, from his early days as a video game tester to his current role at ActiveCampaign. He also explains the power of incorporating emotional appeal into B2B content, and how his team at ActiveCampaign approaches content creation.In this episode, you'll learn:Using AI for research, outlines, and drafting, especially for listicles and experimentsThe importance of personal connection in B2B marketing to enhance engagementAdapting to SEO changes and search behavior to maintain content visibilityResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Jeremy on LinkedIn: https://www.linkedin.com/in/jeremycollier2011/Check out ActiveCampaign: https://www.activecampaign.com/Timestamps:(00:00) Intro(05:17) The rise of generative AI in content marketing(10:04) Content marketing process at ActiveCampaign(12:13) Adapting to keyword shifts and search engine evolution(16:22) Jeremy's career path from video games to marketing(18:49) How to break into content marketing(20:47) Emotion in B2B marketing

Every brand wants to build brand love. If you're not actively working on it, you're actively falling behind the competition. Do you know the one thing it takes to get there? Building a Brand Universe first.  By giving your community something to fall for, you build a world your customers, creators & Brand Advocates can find meaning and love in.   That's why, this week, Verity's welcoming Sekai Masunda (Senior Brand & Content Marketing Manager | ex-Jigsaw, ex-lululemon, ex-Pangaia) to the podcast.  From a marketing career affirmed when lululemon slid into her DMs, Sekai has fast become an industry go-to for all things content, brand & Advocacy. While she never intended to go into brand building, brand building found her; and the rest is history.  Now, she's sharing her tried-and-tested tactics for turning your customers into Advocates via Brand Universes and tapping into taste communities (a term coined by our past guest, Ana Andjelic). From Sekia's exact formula for good content to her take on why brands must stop taking themselves too seriously, there's disruptive wisdom afoot.  Tune in to hear Sekai's expert advice on… Making Money While Making Room for Brand: To drive impactful Brand Advocacy while helping the bottom line, bridging the gap between community feedback and C-Suite decisions is crucial. It's not just listening to what your community says; it's seamlessly translating those insights into strategic actions. Sekai knows how. Actually Knowing Your Advocates: REFY set a new standard, with community events that put their customers in the spotlight. Lululemon's affinity for community led the charge and, while at Jigsaw, all VIP events hosted through Sekai were also customer-only. While influencers still play a role in brand strategy, your customers are now your most powerful Advocates. Each customer and every store has unique needs. It's time to get on the ground, understand those differences, and deliver what your customers truly want — not what you assume they want. The Key to Disruptive 360° Campaigns: Dive into the data behind Jigsaw's ‘New Age Denim' campaign. This campaign was all about authenticity — featuring real bodies and real store managers, wearing their favorite denim as uniform. With a focus on understanding the customer journey, Sekai asked; when do people actually buy denim, and how can we address their fit concerns? From there, her team built category awareness step-by-step. Now, she's sharing the playbook.  Listen. Learn. Build better brand love.  Rate & review Building Brand Advocacy: Apple Podcasts Spotify Connect with Sekai: On LinkedIn

This week, we're mixing things up! Join us as Katie, Sr. Content Marketing Manager at Crelate, shares her insights on the crucial role of brand marketing. We'll explore the emotional connections clients and candidates have with brands, emphasizing why 70% of decisions are emotionally driven, as highlighted by a Gallup poll. Katie shares practical strategies for creating a compelling brand voice and emphasizes the importance of consistent messaging across all touch-points to build loyalty and trust.We also discuss the significance of leveraging recruiting technology, the relevance of podcasting, and the power of engaging content, including the use of stats and listicles. Tune in to discover how investing in emotional branding can drive long-term success. Stick around till the end for valuable tips on measuring brand perception and constantly evolving your strategies to stay ahead in the competitive staffing landscape.______________________Follow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

What is the one thing that only your brand can bring to the table? Tapping into that thing is key to better messaging, better positioning, and better engagement.And here to help us sift out that marketing gold is our special guest, Content Marketing Manager at Varonis, Lexi Croisdale. Together we're talking about the podcast New Heights with Jason and Travis Kelce. Together, we're pulling marketing lessons from it, like fighting where you can win, making your teammate the face of your content, and prioritizing social content.About our guest, Lexi CroisdaleLexi Croisdale is the Content Marketing Manager at Varonis. Prior to joining Varonis in May 2023, Lexi served as Senior Content Marketing Manager at higher education engagement platform Mongoose, where she developed and executed the company's content and social media marketing strategies. She brings with her over 7 years of experience helping marketing teams across various industries make creative content.What B2B Companies Can Learn From New Heights:Make your teammate the face of your content. Who you choose depends on a handful of factors. Lexi says, “A lot of times, especially in content where you're like, ‘I have this video I want to create, but I need someone to be on camera.' Like you always think of your CEO, or someone like that. But maybe the subject matter expert or like the specialist on your team is really good at public speaking and actually has the time and the bandwidth to also be that person. And then you kind of can create that personality internally.”Fight where you can win. What can you do that no one else can? For the Kelce brothers, they're both elite NFL players, Superbowl winners and (obviously) brothers. That's what makes the podcast special, and stand out among other football podcasts. Ian says, “As a lesson for marketers, they're doing something that only they can do. And it's like, when they talk about stuff, that's familial, it's only something that only they can talk about. Nobody else can have that sort of talk track.”Put social first. New Heights focuses strongly on social promotion. They cut the episode into clips that are distributed across social media channels which increases engagement, listenership and awareness of the podcast. Lexi says, “The editing style and the way that they go about it evolves with each episode, even though the template might be the same. They find a way to repurpose it and keep going without it just needing to tie to like, ‘Here's two brothers talking about football.” It's a way that non-listeners find out about the show, and are drawn to their banter instead of just football content.Quotes*”Not every piece of content has to fit into a box or be the way that you thought it would be to build an audience. Like you just need to focus on delivering the content in the right way, and being relatable and having that niche outlook.”*”Just because you start [your content] some way doesn't mean it always has to be that exact thing. It can evolve as long as you keep the core tenets of it.”*”A lot of times, you put a lot of work into content or a campaign and it doesn't work. Like, it doesn't give you the ROI or the kind of results that you were hoping for. But if you sit back and you take that as a lesson and you just see it more as a learning experiment, something that you did and test it out and learned from instead of a failure, you're going to see a lot of growth in your creative strategy and how you're executing and adapting your content to fit your channels that you're posting it on.”Time Stamps[0:55] Meet Lexi Croisdale, Content Marketing Manager at Varonis[3:12] Varonis and Content Marketing Strategies[7:22] The Making of New Heights Podcast[14:32] Marketing Lessons from New Heights[26:41] The Power of Social-First Content[27:09] Engaging Guests and Evolving Content[29:01] The Importance of Social Clipping[30:58] Building an Audience Through Relatable Content[36:43] Content Strategy at Varonis[38:50] The Impact of Video Content[48:53] Advice for Content MarketersLinksConnect with Lexi on LinkedInLearn more about VaronisAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this episode of the Brawn Body Health and Fitness Podcast, Dan is joined by Nicole Foley to discuss Olympic Weightlifting, in particular, considerations relating to cueing, programming, and more. Nicole Foley is one of the co-founders and the COO of Rude Rock Strength and Conditioning, a human performance team dedicated to helping athletes recover from injury. Since becoming a certified personal trainer more than a decade ago, Nicole has specialized in Olympic weightlifting for the last 6 years and is a national level coach for East Coast Gold Weightlifting. While living in Virginia, Nicole not only worked with the local and national level athletes, but she developed the youth and junior weightlifting program at their headquarters. She was also the meet director for all local meets held there and the social media coordinator. Nicole received her BA in Dance and Corporate Communications from James Madison University and her MS in Sport Management from Old Dominion University and currently holds her CSCS and USAW Level 2 certifications. Nicole is also the Content Marketing Manager at TeamBuildr, an online programming platform for strength and conditioning coaches. For more on Nicole, be sure to follow @nicc_marie on Instagram For more on Ruderock, be sure to check out @ruderockstrength & ruderockstrength.com *SEASON 5 of the Brawn Body Podcast is brought to you by Isophit. For more on Isophit, please check out isophit.com and @isophit - BE SURE to use coupon code brawnbody10 at checkout to save 10% on your Isophit order! Episode Sponsors: MoboBoard: BRAWNBODY10 saves 10% at checkout! AliRx: DBraunRx = 20% off at checkout! https://alirx.health/ MedBridge: https://www.medbridgeeducation.com/brawn-body-training or Coupon Code "BRAWN" for 40% off your annual subscription! CTM Band: https://ctm.band/collections/ctm-band coupon code "BRAWN10" = 10% off! GOT ROM: https://www.gotrom.com/a/3083/5X9xTi8k Red Light Therapy through Hooga Health: hoogahealth.com coupon code "brawn" = 12% off Ice shaker affiliate link: https://www.iceshaker.com?sca_ref=1520881.zOJLysQzKe Make sure you SHARE this episode with a friend who could benefit from the information we shared! Check out everything Dan is up to, including blog posts, fitness programs, and more by clicking here: https://linktr.ee/brawnbodytraining Liked this episode? Leave a 5-star review on your favorite podcast platform! --- Send in a voice message: https://podcasters.spotify.com/pod/show/daniel-braun/message Support this podcast: https://podcasters.spotify.com/pod/show/daniel-braun/support

Follow us on social @doseofblkjoy and learn more about “A Dose of Support” from the 4A's (American Association of Advertising Agencies): ⁠https://docs.google.com/forms/d/e/1FAIpQLSdEW1U3sVdZRCQHPVtmwxAITUEA5I4ojWGAgKJMMp3Tc63l-A/viewform?usp=sf_link⁠ Dominique B. Fluker is a dynamic writer, editor, editorial strategist, speaker, moderator, aspiring screenwriter, and interior design storyteller based in Los Angeles. She currently is the Lifestyle Editor at ESSENCE Magazine. She's familiar with spearheading editorial strategy, video script curation, and influencer strategies to drive business results and brand awareness. Previously, Dominique served as SMB Marketing Manager at Instagram and Content Marketing Manager, Business Accounts, and SMB Growth at TikTok. Before joining Instagram and TikTok, she led consumer content at Glassdoor, voicing their B2C blog and amplifying employee stories within the Diversity and inclusion space. As a social media content and influencer strategist, Dominique produced high-performing digital content for powerhouse brands such as TIDAL, Adobe, AT&T, eBay, Air New Zealand, and more during her time at MWWPR, Edelman, and WeWork. Dominique consistently engages and inspires millennial women of color by profiling diverse public figures when she isn't supporting leading brands with data-driven digital storytelling. She's created multicultural content for iconic web and print publications like ForbesWomen, Glamour Magazine, ESSENCE Magazine, Travel & Leisure, Business Insider, and more. As a culture and entertainment enthusiast, she's interviewed legendary celebrities such as Oprah, Toni Braxton, John Legend, Tracee Ellis Ross, Sheryl Lee Ralph, Robin Roberts, Viola Davis, Gabrielle Union, Serena Williams, Regina King, Taraji P. Henson, Issa Rae, Elaine Welteroth, Tia Mowry, and more. Since 2021, Dominique has found solace in curating physical spaces while creating a name for herself at the intersection of digital content curation and editorial storytelling. She believes interior design is an extension of thoughtful storytelling. With DBF Interiors, Dominique brings her burgeoning interior styling talents to other modern professionals like herself, committing to curating enjoyable, comfortable, and inspirational living spaces for her clients. She has been featured as an interior design expert in Apartment Therapy, Martha Stewart, Hunker, Architectural Digest, and more. Dominique has a Master of Arts in Specialized Journalism from the University of Southern California. At USC, she was a Charlotta Bass fellowship recipient, Cowan scholar, teaching assistant, and research assistant for New York Times bestselling author Anna Tubbs.

Abby Jarvis is the Sr. Content Marketing Manager at Neon One. Abby is a content creator and thought leader on LinkedIn, and recently produced Neon One's Recurring Giving Report. In this episode of the RKD Group: Thinkers podcast, Abby discusses key takeaways from the Recurring Giving Report and what they mean for nonprofits.Follow RKD Group on Instagram, LinkedIn, Facebook and X @RKDGroup.For more information, visit info.rkdgroup.com/podcast.

On this episode of Behind the Post, Alina sat down with not one, but two, brilliant marketing experts from Similarweb – Senior Social Media Manager, Itay Gross, and Content Marketing Manager, Faith Preminger. With double the guests, you bet you'll walk away with double the expertise.  They delved into how their content and social media teams work together for success and how marketing processes work at Similarweb. With a passion for B2B social in common, the trio discussed why social media is so valuable for B2B brands today and the importance of using B2C tactics to create an engaging, fun, and memorable B2B strategy.  Armed with unique insights their Similarweb product offers, Itay shares how he incorporates data-driven storytelling about trending topics into their strategy to harness the attention of B2B professionals scrolling through LinkedIn. *Spoiler alert* – their audience loved their data insights on Taylor Swift's impact on the Kansas City Chiefs' website traffic during the Super Bowl!  As big enthusiasts of the power of employee advocacy on their wider social media strategy, they unpacked everything a social media manager would want to know when implementing an advocacy program and keeping up its momentum. The duo got candid about the challenges they encountered along the way, and the tips and tricks they learned that resulted in a successful strategy.  Whether you're a marketer, a social media enthusiast, or simply curious about what goes on behind the post, there's much to learn from the experiences of these two experts.

Today we are exploring inspiring tales of small businesses navigating the challenging landscape of national security. It's a game where the stakes are high and the challenges of recruiting are downright daunting, but today's guest, Katie Helbling, has nailed it down to a science! Katie is the Content Marketing Manager at ClearanceJobs – the largest career network for professionals with federal government security clearance – and she shares how working with multiple contractors in the DOD for over a decade has helped her in the work she does today. For Katie, work ethic is everything, and she describes how work ethic fits into “the best athlete” recruiting strategy before explaining the HR differences between the private sector and public sector, how she navigates the recruiting challenges that are specific to national security, how to enter the world of government contracts and how to manage those relationships, and the importance of building a compelling recruiting brand (and how to do it). We also learn about maintaining the equilibrium between competitors and strategic partners, the value of having adequate resources, and how Katie Helbling has turned tough recruiting odds into strategic advantages to thrive as a subcontractor in national security. Key Points From This Episode:Welcoming ClearanceJobs' Katie Helbling as she walks us through her GovCon story. Interesting facts and data points about the national security landscape. Katie's origins in recruiting and how she transitioned to national security. Her summation of “the best athlete” staffing strategy – a personal journey. How working in HR differs between the private sector and public sector. Navigating the recruiting challenges that are specific to national security.Getting into government contracts as a recruiter, and how to manage those relationships.Katie's advice for cultivating a compelling brand, and why it's important to do so. Why resources matter, and finding the balance between competitors and strategic partners.What the good people at ClearanceJobs are currently focused on. Sponsors:Withum: https://www.withum.com/Withum is a forward-thinking, technology-driven advisory and accounting firm that offers a range of services including business advisory, forensic and valuation services, accounting and assurance, digital transformation, cybersecurity, and tax consulting.Twenty39 – helping small businesses be successful in GovCon: https://www.twenty39.comIf your business is considering government contracting and needs expert advisory, business development, proposal management, and/or operations support we are here to help. We provide end-to-end enablement for pursuing government contracts.Hive39 Community: https://twenty39.com/hive39-community/An inclusive online community for GovCon Small Businesses and Consultants to learn, share, and grow. Receive free resources to support your business in pursuing government contracts; and meet new partners, identify small business relevant events and cost-appropriate vendor resources, stay up to date on policy and legal changes impacting small business, and share 1099 and partnership opportunities. Join today! Hosted on Acast. See acast.com/privacy for more information.

April 2024This month we're talking about the RC Show by Restaurants Canada. It's Canada's leading foodservice & hospitality expo. Al talks to Anna Pham, Director of Content & Programming at Restaurants Canada about what to expect at this year's show and how you can make the most of your visit. Al is also joined by Maryam Saeed, Chief Risk Officer at Visa Canada to talk fraud prevention and what entrepreneurs can do to keep their business safe from fraudsters.Also in this episode:René-Pier Plourde, Content Marketing Manager at UEAT cohosts.Sydney Lupton, Digital Marketing Intern presents the fourth instalment of Merchant JourneyMatt Rovet, Senior Events Producer at Moneris talks about April's busy events calendarLinks of Interest:eCommerce NorthRC ShowEcommerce Success Blueprint: Your Ultimate Guide to Marketing and ShippingUEATSaving Graze Subscribe now!If you have a payment-related or business question you'd like to submit to one of our experts, you can email us at podcast@moneris.com.Just Good Business is a Moneris podcast production hosted by Al Grego.

Also in this episode:Sean McCormick, Director Business Development at Moneris co-hosts and takes us Behind the Numbers.René-Pier Plourde, Content Marketing Manager at UEAT shares restaurant data from last month's big events.Sydney Lupton, Digital Marketing Intern presents the third instalment of Merchant JourneyLinks of Interest:Saving GrazeUEATMoneris Data Services

 Targeting engineers and technical buyers? We walk through the ways your ideal audience is researching solutions, making purchasing decisions, and spending time online. The State of Marketing to Engineers Research Report is in its 7th year! GlobalSpec and TREW Marketing have teamed up all these years to understand the behavior and strategy of the technical buyer and engineer. What are their research habits? What are their channel preferences? How are they spending their time online outside of work? On this week's episode, I'm joined with CJ Haight, Content Marketing Manager at Global Spec to go over some of the findings from our annual report. We discuss some of the most popular topics such as artificial intelligence (AI) and how technical buyers are using and feeling about AI tools. We also discuss topics that industrial marketers what to know about their ideal buyers:What social platform do technical buyers value most for work?How many trade shows will technical buyers attend this year?How many newsletters are they willing to subscribe to?Which types of content do they value most?Which types of content are they willing to fill out a form for?How much time do engineers spend researching a solution before reaching out to a sales person?Where do engineers routinely seek out information for a work related purchase?In this episode we go deep into the topics above and break down preferences and behavior by age and geography. Does an engineer in Europe use LinkedIn as much as an engineer in North America? What social platform do Engineers aged 66+ use the most for work? What about for engineers younger than 30?Watch or list to this episode fore a great breakdown of the report or download the full research report here. ResourcesConnect with CJ on LinkedInConnect with Wendy on LinkedInLearn more about GlobalSpecRelated Research: 2024 State of Marketing to EngineersRelated Content: Q&A form the 2024 State of Marketing to Engineers WebinarConnect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

Your content can go so much further than you even know.A single video or podcast can turn into blog and Instagram posts, tweets, clips, TikTok videos, newsletters, and more. But tackling all of that on a small marketing team can feel enormous. So this is where you divide and conquer across platforms and channels. That's one of the things the Real Housewives do really well. And what we're chatting about today with the help of special guest, Content Marketing Manager at Quora, Shelagh Dolan. Together, we talk about slicing and dicing your content, identifying and catering to untapped audiences, and putting underperforming content “on pause.”About our guest, Shelagh DolanShelagh Dolan is Content Marketing Manager at Quora. She joined the company in June of 2022 and leads content strategy for its advertising division, Quora for Business. She has over a decade of experience building content strategies for global B2B brands, aligning content with sales objectives, and driving business growth. Prior to Quora, Shelagh served as Director of Content Marketing at eMarketer and Senior Content Marketing Manager at Business Insider.About QuoraQuora is a Q&A platform with over 400 million monthly unique visitors that empowers people to share and grow the world's knowledge. The vast majority of human knowledge is still not on the internet. Most of it is trapped in the form of experience in people's heads, or buried in books and papers that only experts can access. Founded in 2009, Quora is working to democratize access to knowledge of all kinds—so if someone out there knows something, anyone else can learn it. In February of 2023, Quora launched its second product, Poe, a platform that lets people ask questions, get instant answers, and have back-and-forth conversations with a wide variety of AI-powered bots.About the Real HousewivesThe Real Housewives is a reality TV show franchise about the lives of affluent women, and it usually centers around a specific city or area. The first show was The Real Housewives of Orange County, which aired in 2006. It was originally called Behind the Gates, but Bravo decided to change the name based on the popularity of the Desperate Housewives and The OC at the time to The Real Housewives of Orange County. There are now 11 U.S.-based versions including The Real Housewives of New York City, Atlanta, New Jersey, D.C., etc. And 21 international versions, as well as a bunch of spinoffs, including Vanderpump Rules.What B2B Companies Can Learn From Real Housewives:Slice and dice your content. Create shareable pieces that project members will want to share on their own channels. It's how you divide and conquer across platforms, and make promotion a lighter lift for everyone involved. And you get more juice out of the ‘parent' content. In the Real Housewives, Shelagh says, ‘You have the show itself. Then Andy Cohen is doing Watch What Happens Live, where he's discussing the episode that just happened. Then on top of that, each cast member is their own brand ambassador. They do a social media post about it, reminding people to watch. They're also often live posting during the show. You combine that with the multitude of podcasts, blogs, meme accounts dedicated to recapping these episodes. It's really just like a content machine and it just keeps on giving.”Identify and cater to untapped audiences. Appeal to a wider range of people by identifying a new target audience and catering to them. The Real Housewives did this by creating a show that starred women in the age range of their target demographic. Meredith said, “There are about five to seven women in [the Real Housewives] and they're usually in their 30s to 60s. An executive with NBC Universal said that often, women in that age group are overlooked, and so they really wanted to appeal to that demographic, and it would be a new audience for them. So they were drawing in people that they weren't already attracting to their content.”Put underperforming content “on pause”. Be unflinchingly honest about the content that's getting poor engagement. Use that data to inform your next move and make adjustments as needed. Shelagh says, “[Bravo will] have the hard conversations if viewership is falling off. They definitely monitor qualitatively the social media discussions happening around individuals as well as seasons overall. And they will call someone and fire them if it's not working out and bring someone new on. There's been a few people that - they call it ‘putting on pause.' They put them on pause, which is a nice way of saying, ‘please don't come back,' and maybe there'll be something in the future.”Quotes*”Sometimes you have to make the tough call. Like, ‘This person isn't good in the content and we need to bring somebody else in who might be more junior. Or maybe we have to platform this person because they are important strategically to our company.” - Ian Faison*”[I realized that] I'm doing random acts of marketing. So let's see how we can get this to be more structured. So really bringing order to processes and following kind of like how the housewives have a recurring schedule. Like, let's get these cornerstone pieces of content,  identify what they are and put them to a timeline.” - Shelagh Dolan*”What has helped me be successful in different roles is building relationships with cross functional team members and really aligning myself with subject matter experts in the company. This was my first role in ad tech. So really getting up to speed on the market and what matters most and building good relationships with our customer success reps who talk to our clients every day is important.” - Shelagh DolanTime Stamps[0:55] Meet Shelagh Dolan, Content Marketing Manager at Quora[1:45] Why are we talking about the Real Housewives?[3:36] What does Shelagh's work at Quora entail?[5:16] Learn more about Quora[7:28] What is the Real Housewives about?[14:42] What makes the Real Housewives remarkable?[25:04] What are marketing lessons we can take from the Real Housewives?[39:41] What's Shelagh's content strategy?[46:53] How does Shelagh prove the ROI of content?LinksWatch the Real HousewivesConnect with Shelagh on LinkedInLearn more about QuoraAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

If you're wondering how you can leverage the latest in digital marketing to drive your financial practice forward, you have to understand how and when your customers interact with your brand. Join host Cary Chaitoff, Vice President of Marketing at C2P, and special guest, Chelsea Konst, Content Marketing Manager at C2P, for Part 2 of their discussion summarizing some of the key takeaways they learned from attending the 2024 Traffic and Conversion Summit in Las Vegas. Tune in to learn the critical aspects of the customer journey and the power of effective tracking in today's digital landscape. Don't miss their insights on leveraging artificial intelligence and algorithms for content delivery, understanding the customer acquisition engine, and the importance of tracking every touchpoint.ResourcesHow Financial Advisors Can Drive Traffic and Boost Conversions, Part 1Traffic & Conversion Summit marketing conference

Alina Dallal takes the mic in an exciting new season of Behind the Post. Alina is Oktopost's Content Marketing Manager, and is obsessed with all things B2B Social Media. In this episode, you'll meet Alina and discover everything in store for you this year!

In this engaging episode of Nomad Futurist, Nabeel Mahmood and Phillip Koblence are joined by Melissa Reali-Elliott, the Content Marketing Manager for DC BLOX. With nearly two decades dedicated to marketing digital technologies, Melissa, a self-proclaimed data center enthusiast, is a consistent contributor to various industry publications. Notably, she authors the Data-Centered column for Mission Critical Magazine. Beyond her background in marketing and communications, Melissa has lent her voice as an advocate for diversity and sustainability initiatives. To these efforts, she contributed to the 2022 bestseller "Greener Data," a multi-author, visionary book that features the voices, stories, and perspectives of leading decision-makers in the data center and network infrastructure industry to share timely insights that inspire positive change towards sustainability.Melissa articulates how her passion for marketing, economics, and psychology harmoniously intersect:“[Marketing] has to always have its finger on the pulse of what the latest trend is and be tied in and be able to talk about it and make sure that their customers are getting the products represented that they need to learn about. It makes the entire industry better if we get the right product to the right people.”She then shares insightful perspectives on how the industry can purposefully structure diversity, emphasizing the need for more intentional efforts:“We don't do as much to talk about why women specifically fit into the framework and the unique skills that they bring. We kind of just say, ‘Hey, you pick your path and figure out where you can carve out your niche'. And that's great for those who are driven to do that, but if we need to attract more people into our space, we really need to do a lot more of that pairing and coaching and matching to align strengths with the job set."As the episode wraps up, Melissa shares where her personal and professional goals align into one overarching purpose:“My mission specifically and what I like to say what I want to do here is to build a world that is connected, sustainable, and equal… Diversity of skill set and diversity of approach are all going to matter. And just taking everything that we are learning and sharing it. I think that is the unique area here where I'm trying to fill.”Beyond a career overview, Melissa Reali-Elliott's episode highlights diversity and inclusion while fostering curiosity. This episode is a must-listen for those on their own personal growth and career journey in the real

Do you struggle to keep your marketing up to date and consistently develop content that resonates with potential clients? In this Coffee Break with C2P, Kirsten Schlumbohm, Vice President of Annuity Sales, hosts Cary Chaitoff, Vice President of Marketing, and Chelsea Konst, Content Marketing Manager, as they share valuable takeaways and best practices they learned at the 2024 Traffic and Conversion Summit in Las Vegas. They unveil some of the latest digital marketing trends, with a strong focus on Artificial Intelligence (AI) as well as practical tips for efficient content creation that is authentic, empathetic, and tailored to your audience. Discover how to attract and convert prospects with targeted messages to maximize your marketing impact.ResourcesChat GPT AI systemTraffic & Conversion Summit marketing conferenceNavigating Financial Content Creation: Tips, Trends, & Compliance podcast episode

Summary: Follow Krista Doyle, Content Marketing Manager at Jasper, as she grapples with her sexuality until a friend of a friend recommends a movie that helps her defy LGBTQ+ stereotypes and declare she's a chapstick lesbian.Support the LGBTQ+ community: Please consider supporting Out Youth. For 33 years, Out Youth has been a safe place for youth of all sexual orientations and gender identities to be themselves. Donate today. Subscribe: Get new episodes of Marketing Under The Influence delivered to your email inbox and stick around for exclusive behind-the-scenes content by signing up for the newsletter. Subscribe today!Dedication: There is no Marketing Under The Influence without the Creator Kitchen. If you have an idea or voice inside you screaming to get let out and would benefit from the support of talented creative people across a broad spectrum of fields who'll push you creatively, I encourage you to apply to the Creator Kitchen.Citations and references:Imagine Me & YouFriendsWill & Grace2012 Pew Research: Growing Public Support for Same-Sex MarriageReddit: Queer rom com suggest threadCredits: Narration: Ronnie HigginsExecutive producer: Ronnie HigginsProduction coordinator: Alex BleekerMusic and SFX licensing from: Musicbed, Freesound.orgMusic by: Abigail Osborn “I Do You”Edited with: Final Cut ProDistributed by: Transistor.fm

In the latest episode of "Straight Outta Crumpton," hosted by Greg Crumpton and Gabrielle Bar, the discussion delves into the intricacies of HVAC marketing, offering valuable insights into this specialized field. The show welcomes Giana Brucella, the Content Marketing Manager at Fujitsu General America, shedding light on the evolving landscape of HVAC marketing and its impact on contractors and consumers.The episode dives deep into the strategies and challenges of marketing in the HVAC industry. Giana Brucella shares her journey from working in various industries to focusing on HVAC at Fujitsu General America. She discusses the importance of understanding the contractor's perspective and the need for continuous training in the industry. The hosts, Greg and Gabrielle, contribute their insights, emphasizing the value of customer service and understanding market needs. The discussion also touches upon the role of social media in connecting with contractors and the HVAC community at large.

Layoffs are always stressful. You can never truly be ready for it, but you have to pick up the pieces after it happens. During our podcast hiatus for CyberMarketingCon2023, we are replaying the “Life After Layoff With Amy Fair”  episode. Our hosts Gianna and Maria sit down with guest Amy Fair, Content Marketing Manager to discuss being laid off and how to navigate it in stride.  Gianna and Maria ask Amy about her own experiences being laid off as they approach the rarely-discussed but important topic. Amy dives into what it means to be laid off in the cybersecurity content marketing industry and how she has turned layoffs into new opportunities within weeks. In their conversation, Maria, Gianna, and Amy highlight the importance of networking and community, and how crucial it is to maintain lasting relationships in the content marketing industry. Amy shares how these connections can lead to amazing opportunities.  Timecoded Guide: [8:50] The value of building a network and maintaining a community [17:29] Using Slack in job hunting and making connections [23:21] The value of mentors and keeping people in your corner [25:48] Advice for those anticipating a layoff  Links: Spend some time with our guest Amy Fair on LinkedIn and Twitter. Follow Gianna on LinkedIn. Catch up with Maria on LinkedIn. Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.  

In this episode of The SaaS SEO Show, we interviewed Allison Smith, Sr. Content Marketing Manager at Netradyne, and discussed content creation strategies, addressing challenges specific to niche industries within the context of content marketing, and more.************************Timestamps: (00:00) - Intro. (00:54) - Who is Allison Smith? (01:24) - Allison's background. (02:34) - What is Netradyne? (04:36) - Allison's experience at Meltwater. (06:53) - Content marketing for a niche industry. (09:20) - Challenges in understanding the verticals. (12:59) - How to source writers with subject matter expertise. (15:09) - ​​Leveraging third-party collaborations. (17:48) - Content writers with niche expertise. (20:33) - Content distribution and promotion at Netradyne. (23:06) - Netradyne's Customer Newsletter. (25:30) - Evaluating the effectiveness of the Customer Newsletter. (27:37) - Allison's thoughts on AI. (30:34) - Future of SaaS and marketing. (33:59) - Learn more about Allison and Netradyne and get in touch. (34:14) - Outro. ************************Useful Links:Website: https://www.netradyne.com/Allison on LinkedIn: https://www.linkedin.com/in/allison-smith-301b1855/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Welcome back to another episode of Content Amplified! In this episode, we interview Trista Sobeck, a Content Marketing Manager with a rich background in storytelling and digital marketing. What you'll learn in this episode: The Evolution of Content Marketing: Trista shares her journey from a creative writing major to a content marketing expert, illustrating the transformation of content marketing and the rise of SEO. Storytelling in Marketing: Learn how authentic storytelling can enhance brand affinity and trust, and why avoiding inauthentic branding is crucial. Brand Advocacy in the Digital Age: Discover Trista's insights on how employees can be powerful brand advocates on social media, contributing to organic growth. The Art of Organic Marketing: Trista emphasizes the importance of organic marketing, particularly in social media, and how it fosters authenticity and audience engagement. Customer Stories as a Business Tool: Explore the concept of using customer stories and experiences to strengthen a company's market presence and customer relationship. The Power of Personal Branding: Understand the significance of building a personal brand in the digital world and how it impacts professional opportunities and company representation. Incentivizing Storytelling in the Workplace: Learn about the strategies to encourage employees to share company stories, including gamification and incentives. If you'd like to listen to the OpenWorks podcast, click here.

In this episode Stella interviews Carla Boyd, Senior Social & Content Marketing Manager at Cineworld Cinemas  Live from the Cineworld London Head Quarters they delve into influencer relations and why Cineworld UK has decided to switch nearly all of their communications to working only with social influencers over journalists. Carla explains how the essence and the feeling of cinema is being brought to life by the social influencers they're working with, which traditional comms struggles to portray the same magic.  Carla shares the how talent selection is key to the success; how and her team's selection of mid-tier passionate content creators has paid off; as their content is connecting the brand with important audiences from families to hard to reach young adults. Stella asks Carla to talk through their process, from sourcing the right influencer partners, the deal set ups, briefing and of course measurement and evaluation. This interview is packed full of tips for anyone aiming to work with social influencers now or in the near future. Special Guest: Carla Boyd.

In this episode of The SaaS SEO Show, we interviewed Brandon Gubitosa, Senior Content Marketing Manager at Plural, and discussed technical content creation, online communities, content promotion, and more.************************Timestamps: (00:00) - Intro (01:05) - Who is Brandon Gubitosa? (02:26) - Brandon's background. (07:58) - Biggest lessons from working at an agency. (09:36) - Can outsourcing for technical content work? (12:39) - Is there still space for content marketing agencies? (15:32) - How to communicate the value of content. (18:57) - Content strategy at Plural. (20:02) - Unique aspects of technical content. (22:21) - Is the technical audience consuming more content? (24:00) - How to evaluate a writer's expertise for technical content. (26:24) - How do you ensure that technical elements are accurate? (29:12) - Content promotion and distribution at Plural. (32:33) - Online communities to connect with a technical audience. (34:38) - Brandon's concerns about changes in search. (36:16) - The future of SaaS content marketing. (39:05) - Learn more about Brandon and Plural and get in touch. (39:56) - Outro ************************Useful Links:Website: https://www.plural.sh/Brandon on LinkedIn: https://www.linkedin.com/in/bgubitosa/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Since Brett bought his first house in 2022 and his first investment property in 2023, Lauren had to ask about investing in this current environment. Brett did this deal with his grandparents, and it was a great entry point for all of them! Interestingly, the deal is out of state for all of them. Brett breaks down his numbers of his first (primary) home, a townhome. Then, the two transition to breaking down the rental deal, and start by talking about working with family. His grandparents were doing a 1031 exchange of some land. They looked at 15 homes in one day before they bought a single-family home. Why would his grandparents want him in on their deal? He handles a lot of the paperwork. He's taken on more of the mortgage and brought a personal line of credit to the deal. And there are estate planning benefits as well! A huge advantage is going through this adventure with his grandparents. And he bought of out state (he lives in Florida and his grandparents live in California) in Missouri because housing is still affordable there. Unlike Lauren, Brett likes real estate and loves the stock market. Lauren can't help but wonder if he'll change his mind over time. UPDATE: Brad did collect rent for Nov 1 If you liked this episode, you'll also like episode 26 where I interviewed Brett about his student loans or 116 about land flipping. About Brett: Brett Holzhauer is a self-proclaimed personal finance nerd. He currently works at M1 where he is the Content Marketing Manager. Before that, he was a personal finance reporter at CNBC and Forbes. Along the way, he has been on his own financial journey. He successfully paid off $80,000 in student loan debt, while buying his first home in South Florida in 2022, and just recently completed his first investment property purchase in September 2023. Connect with Brett: https://twitter.com/brett_holzhauer Connect with Lauren: ⁠https://twitter.com/AdultingIsEasy⁠⁠ ⁠⁠https://www.instagram.com/adultingiseasyreal/⁠⁠⁠⁠⁠ ⁠https://www.housemoneymedia.com/

Welcome back to another episode of Content Amplified! In this episode, we interview Michelle Davidson, Content Marketing Manager at Allego, a company specializing in sales enablement software for sales teams. Michelle brings a unique blend of journalism and technology publishing experience to the table, offering invaluable insights into the world of content marketing. In this engaging discussion, Michelle Davidson delves into the art of transforming complex research papers and e-books into compelling, visually appealing infographics. She shares her journey from editor and reporter to content marketing, highlighting how her background in journalism and tech publishing led her to Allego. The conversation focuses on how to effectively distill and present intricate data and information through infographics, ensuring that the content is not only informative but also visually engaging and easy for the audience to digest. What you'll learn in this episode: Strategies for extracting key data points and critical information from dense material to create informative and eye-catching infographics. The importance of color, design, and hierarchy in infographics to guide the viewer's attention and evoke the intended emotional response. Techniques to simplify complex topics into clear, concise visuals, enhancing the understanding and retention of the information. The significance of ensuring accuracy in data representation to maintain trust and credibility in your content. Insight into the varying costs of infographic production, ranging from a few hundred to a couple of thousand dollars, depending on the complexity and design elements involved. Tips on boosting the SEO value of infographics, including file format considerations and integration into various marketing channels like blogs, sales collateral, and social media. To view the infographic mentioned in this episode, click here.

In this Episode: As clinical trials become more complex, sampling schemes keep pace. That makes proper sample and inventory management so crucial.  Slope's Hope Meely and Kyle Baker shed light on the intricacies and the complexities related to clinical inventory management and sample management. Listeners can learn more about clinical inventory involved for biospecimens, the challenges experienced in executing clinical trials and how these issues can be resolved.   Speakers:  Hope Meely, Chief Clinical Officer, Slope Hope Meely is the Chief Clinical Officer at Slope, the industry-leading provider of a clinical trial execution platform for highly complex, sample-intensive clinical trials. Hope has spent the entirety of her 25-year clinical research career supporting several sponsors and CROs in leading clinical operations teams in the execution of their clinical trial programs. Most recently, she spent 3 years in a growing biotech leading operations for a robust early phase oncology pipeline.  Kyle Baker, Content Marketing Manager, Slope Kyle Baker is a former project manager in the central lab space. In his most recent role before joining Slope, Kyle spent nearly 2 years supporting sample management and inventory management for various trial sponsors. By leveraging his clinical trial background and his passion for storytelling to create content for Slope, Kyle marries his understanding of site- and sponsor-specific challenges with his belief that the industry needs a more comprehensive solution for clinical trial execution.   For more information about disruptive innovations to modernize clinical trials, click here.

Sam Holzman is the Content Marketing Manager at Spiff Marketing, a commission-automation platform. Today, he shares how to connect when writing for a new persona, get more engagement, and infuse information with personality. Brett and Sam also discuss his background in journalism and the importance of research and authenticity. Great content should start conversations, spark new ideas, and offer value to the reader.0:00 Intro1:25 Introducing Sam and Spiff3:50 Journalism background8:50 Writing with personality14:20 Different personas16:10 Research21:10 What does the person want out of this?26:30 Engagement29:30 OutroCheck out The State of the B2B Podcast Listener report: Exclusively on The JuiceSign up for Modern Day Marketer (the newsletter)Follow Sam: LinkedIn | Spiff Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn

Are you a chaos muppet or an order muppet? Knowing the answer to this very important question can help you unlock your B2B marketing potential. Here's why.There's magic chemistry that happens when a chaos muppet joins forces with an order muppet. (Replace the word “muppet” with “marketer” in this instance.) It's like a marketing power couple. You need the wildly outside-of-the-box thinking of the chaos side tempered with the composed, organized, planning mind of the order side to create truly remarkable content. It's these two energies that work synchronistically to create content worth talking about.So in this episode, we're looking back at nearly 70 years of Muppet history and one Slate article that made us ponder, “What kind of muppet am I?” And break down all of the wild and wondrous things muppets can teach us about B2B marketing with the help of CircleCI's Director of Content Marketing, Gillian Jakob Kieser. Together, we talk about allowing some of that chaos into your campaigns, developing useful and evergreen content, and how to work through the riskiness of creating something original in this episode of Remarkable.About CircleCICircleCI lets teams build fully-automated pipelines, from testing to deployment, allowing them to focus on the real work of innovation. Using CircleCI, engineers can automate their entire testing suite for new commits, reducing the potential for human error, while using orbs to automate deploys.About The Muppets and Muppet Chaos TheoryThe Muppets is an American television show featuring a cast of puppets performing various skits. The beloved characters include Kermit, Miss Piggy, Rowlf, Fozzie Bear, Gonzo, Beaker, Animal, The Swedish Chef, and more. It was created by Jim Henson in 1955, and has been around for nearly 7 decades. It was originally a short-form tv show called Sam and Friends, and it's now grown into a media franchise with lots of spin offs including movies, music, and tv appearances. The franchise was owned by The Jim Henson Company until 2004 when Disney bought it. Jim Henson once suggested that the term “muppet” comes from combining the words “puppet” and “marionette.”Muppet Theory is a theory posed by Slate writer Dahlia Lithwick that everyone in the world is either a chaos muppet or an order muppet. Chaos muppets are crazy, volatile, unpredictable. Like Animal, Cookie Monster, or The Swedish Chef. Order muppets are anxious, neurotic and don't like surprises. Like Kermit the Frog, Scooter, or Sam the Eagle. Order muppets often choose Chaos muppets as lifelong partners, like Bert the order muppet and Ernie the chaos muppet or  Kermit as the order muppet and Miss Piggy as the chaos one.About our guest, Gillian Jakob KieserGillian Jakob Kieser is Director of Content Marketing at CircleCI. She has been with CircleCI for over six years, having started in June 2017 as Content Marketing Manager, and their first content hire as a growing startup. She has also served in marketing roles at companies like Prismatic and MAKE Magazine.What B2B Companies Can Learn From The Muppets and Muppet Theory: Incorporate both chaos and order into your marketing. Team up with your chaos or order counterpart to make new content. Or create some content that's very structured and some that's very unstructured. Gillian says that it's these different energies that make successful collaborations in marketing. “They really need to have both the order aspect and the chaos aspect to make something feel alive and authentic. If you over plan it, it's dead in the water. It's dry and predictable. And if it's too much chaos, you never can get it out the door because no one knows what time anything is happening. So you always need to have both order and chaos on a team or in a program.”Mix the real and the fantastical. This creates playful and captivating visuals, and engages the viewers' willing suspension of disbelief. Gillian says, “There's this aspect of these fantastical creatures in a real world scenario that appeals to adults as well as children. Because children really have a sense for the authentic, and they know that there's something about this world that is real and that they can learn from, that it's not just watered down and catered to them. There's something about that that I think has set them apart and has always been really appealing.”Trust the intelligence of your audience. The Muppet Show is not just for children. There were signs in the cigarette-smoking, Studebaker-driving scenes that Jim Henson was appealing to more mature viewers as well. Like Jim Henson, give your audience all the information you have for them, and don't oversimplify it. Gillian says, “Jim Henson and his crew never played down to their audience. There was so much intelligence and so many references, and it was very high reaching for something that could have conceivably been, ‘Oh, this is just for kids.' It feels like Jim Henson was the first one in exploring that space, of elevating this art form to something that had a lot of depth that you wouldn't expect to see coming from puppets.”Quotes*“[The Muppets is] a testament to taking risks, just going for it and not knowing. It might not have worked out, but it did in the long run. Some of our efforts at creative projects, branding or anything else like that are sometimes a little bit of a shot in the dark.” - Gillian Jakob Kieser*”I was thinking, ‘Okay, where is there order and chaos in our current content strategy?' The blog is very orderly. We've learned a lot about SEO and how to answer people's questions with technical tutorials. And then we've got a podcast with our CTO interviewing folks. That's much more of a chaos aspect because you never know where the conversation's gonna go, but he's standing in and asking the questions that the audience wants to ask. And it's very funny and we're not selling in that show at all. We're creating affinity, trust, informing, educating and being able to share our perspective on how our industry works with others.” - Gillian Jakob Kieser*”The ad copy is another place where we test wildly. There's been times when we throw in something that's ungrammatical because you know it's gonna catch someone's eye. Or put a question mark at the end of something to get their attention. And then you can make the connection. But that order and chaos marriage shows up everywhere.” - Gillian Jakob Kieser*”There's a time and a place for things. There's concentric circles of stuff that needs to be really on brand that the legal team needs to look at and everyone has to check off on it. And then stuff that as you get further out has more of a buffer of forgiveness for being off-brand at times.” - Gillian Jakob Kieser*”If you want to feel like your entire brand is super buttoned up always, and it's only on official channels, you have to know that your marketing is gonna be boring. Because there's no humanity in it. People buy people. If you're trying to get people to commit to you with emotion and you're using the opposite of that, how effective is it really gonna be?” - Ian FaisonTime Stamps[0:54] Introducing CircleCI Director of Content Marketing, Gillian Jakob Kieser[1:39] Why are we talking about The Muppets?[4:03] Learn more about Gillian's role as Director of Content Marketing at CircleCI[5:33] What are The Muppets?[8:37] How did Jim Henson create evergreen content in The Muppets?[10:54] How do you work through the riskiness of making original content?[15:04] What is Muppet Chaos Theory?[16:59] How does Muppet Chaos Theory apply to collaborative work and marketing?[21:00] How does CircleCI use chaos and order in their marketing strategy?[31:09] How to humanize your content, and the value of human-generated content in the age of AI[34:24] What's Gillian's content strategy at CircleCI?[37:30] The difference in making remarkable evergreen content versus sensational content[39:09] How did Gillian grow her team and advocate for the value of more content creators?[41:57] How do you choose the channels worth posting content to?LinksWatch The Muppet ShowRead the Slate articleConnect with Gillian on LinkedInLearn more about CircleCIAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith O'Neil, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Mark Olis is the Content Marketing Manager for Moultrie Mobile.Mark grew up in the deep South hunting small game before eventually advancing to chasing deer and turkeys throughout the hills, hollows, and swamps of Alabama. After graduating from Auburn University with a degree in Journalism, he spent the next thirteen years in the outdoor industry working as an editor on numerous outdoor hunting titles (Whitetail Journal, Predator Xtreme, Southern Sporting Journal, Bowhunting World and more).Mark is also a trail-camera enthusiast and has spent the past five years working in the marketing department for Moultrie Mobile. Mark enjoys spending time outdoors with his children hunting, foraging, and cooking all of the wonderful wild food.

In this episode, Jeremy Shere is joined by Dawn Paul, Content Marketing Manager at AdTaxi, a digital marketing agency. Jeremy and Dawn dive into what B2B marketers should be looking for when it comes to finding the right digital marketing agency. They discuss the importance of going beyond just the company's own marketing to get a fuller picture, as well as the top questions to ask during an interview to ensure the best fit.Highlights:How to save time and increase efficiency when looking for an agencyWhat to look for in a digital marketing agencyTips for getting honest feedback from customersWhat to look out for in terms of fraud and budgetLearn more about AdTaxiConnect with Dawn on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

This episode of The B2B Content Show is all about Brand Journalism. The featured guest is Jason Avant, Content Marketing Manager at Frequence and freelance writer.  Jeremy Shere and Jason discuss what brand journalism is, how it differs from content marketing, and the skillsets and experience necessary to do it effectively.Highlights:Using brand journalism to educate and inform people about the world in which the brand operates.Exploring how brand journalism works in the B2B world.Key skillsets required to do brand journalism including fact-checking, interviewing, research, and writing.How brand journalism can be used in talent acquisition by talking about ethical business practices, wage scales, and diversity, equity, and inclusion issuesLearn more about FrequenceConnect with Jason on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

On this episode of The B2B Content Show, host Jeremy Shere is joined by Torben Robertson, Content Marketing Manager at Cardata – a vehicle reimbursement provider. They discuss Cardata's transition from traditional marketing to content marketing, how they've been able to use content to drive business results, and the different channels they use for content marketing, including social media, video, and a soon-to-be-launched podcast.Highlights:Cardata's transition from traditional marketing to content marketing How content marketing has been able to drive business resultsThe importance of working with other divisions to prove content's valueThe advantages of content marketing compared to PPCLearn more about CardataConnect with Torben on LinkedIn

How can you capture a reader's attention? What motivates them to keep reading down a page? Better yet, how can we achieve that across our content marketing efforts?Storytelling in content. Scott Nyberg, Content Marketing Manager and Senior Writer at Salesforce, believes you should always introduce the problem in the lead and never stop innovating. After all, any good marketing messaging is based on storytelling. Pain points and their solutions should be at the heart of brand storytelling and every content marketing strategy. It's always better to help your target audience solve their problem instead of just focusing on your products or services. Let's talk about the art of storytelling, how doing your research shows when it comes to innovation, and why it's important not to be boring. There's no way you can listen to this conversation without becoming a better storyteller. Tune in below!

I am super excited about this episode with my dear friend Yakup Ozkardes-Cheung. I was on his live show about a year ago and we have becoming friends. I love how he looks at the world and empowers his clients to shine. His insight into the AI world and content creation is exceptional. He has been active in the AI industry for over 2 and a half years. Way before the Chat GPT phase. On this episode we talk about AI, Connecting to your client, How to get content that converts and much more. He also has a book coming out this week which is a must read. time with AI tools. The idea of Content AI Tools was born when he realized that there is no other publication that focuses on this niche. https://www.contentaitools.com/ He is an international keynote speaker, author of the book Content AI, Host of the Live Show Content AI Tools, where he interviews experts around the world within the tech space. His main mission: to make sure that businesses leverage their time and money with AI technology. With 16, Yakup decided to become a journalist and worked for newspapers, TV stations, online platforms, and magazines. He also wanted to create digital products and digital revenue, so he started to work as a Content Marketing Manager in magazines and agencies. In 2020 he decided to start his own business and help entrepreneurs, CEOs, and CMOs to build effective content through the power of AI. Do you need support with your content strategy or want more insights about AI? ➨ DM Yakup on LinkedIn! Or subscribe to his monthly newsletter! You can subscribe to his FREE webinar: How to create blog articles with AI Tools https://oezkardescheung.business-hangouts.com/how-to-create-a-blog-article-with-ai-tools -- Yakup Özkardes-Cheung CEO & Founder Content AI Tools Content AI Manager oezkardes.cheung@gmail.com Visit my website: www.contentaitools.com Earn your first AI Coin! Subscribe to Content AI Tools Newsletter Visit our Discord group! Download the AI Coin Whitepaper Check out my new book CONTENT AI

On this episode of Tangents, Joann Lui, Content Marketing Manager at TestFit and the founder of Women Architects Collective shares her experiences transitioning her interests and passions into a unplanned career switch and how personal branding helped create opportunities and time for reflection. Listen to the end to hear from a part of the OOA team and community, Cristy Fedelai! Highlights:  Introvert, Relatable, Ambitious  Transitioning through side hustles Share with others your accomplishments Building communities to bring people together Founding Women Architects Collective Trusting your gut and transitioning Letting go of your identity Personal branding as personal development Balancing your energy as an introvert Juggling many things and getting them done Stay ready for opportunity Architects combine creativity and logic What success is as you grow More from our Sponsor:This episode is sponsored by Arcol. I know you've heard countless times here on the Tangents podcast that the tools and workflows in most AEC firms are either horribly broken or in desperate need of a redesign. Our friends at Arcol are doing just that, and they want you to be a part of the conversations helping to shape the future of BIM.Join us at Arcol's Retooling AEC event on August 15th in New York City for food, drinks, and a wide variety of speakers from large firms, startups, and education. To reserve your spot, head to Arcol.io/event. That's arcol.io/event. See you there. If you'd like to help build the future of BIM, head over to Arcol.io and join in their Closed Beta for early access to their new platform. ★ Support this podcast on Patreon ★

 Gain insights on how engineers and technical buyers find and consume content to make purchase decisions. Christian Haight (a.k.a. CJ), Content Marketing Manager at GlobalSpec, joins me on this episode to walk through key findings from the 6th annual research study conducted by TREW Marketing and GlobalSpec. The 2023 State of Marketing to Engineers Report includes a set of consistent questions we ask to monitor trends, such as preferred information sources and content types. We also take a deep dive into search behaviors, influencers, podcasts, and in-person events.In this episode we walk through key findings, industry feedback and our own opinions in areas such as:Search behaviorsChannel preferencesIndustry influencersSocial media preferencesValued contentSales interactionsFor more in-depth research information, check out the resources link below. Also be on the lookout for event MORE research to be released this year. In June 2023 GlobalSpec has a report coming out on engineers' work challenges and where they seek training and education. In Fall 2023 TREW Marketing and Elektor will release a European-focused report with many overlapping areas of focus as the State of Marketing to Engineers research.Resources2023 State of Marketing to Engineers Research Guide, including previous research reports2023 State of Marketing to Engineers on-demand Webinar and Webinar FAQ blog postGlobalSpecCJ on LinkedInConnect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

In this episode of The B2B Content Show, host Jeremy Shere talks with Claudia Dorego, Content Marketing Manager at Irwin, about managing content expectations. Claudia shares her experience in aligning sales and marketing priorities to better manage expectations, setting up monthly syncs with different departments, and using a content calendar to keep everyone on track.The importance of managing exceptions for better workflow and content creation.Guiding principles to follow when getting started with managing expectationsThe value of communicating clearly across all departments, focusing on alignment, and reprioritizing when necessary.Learn more about IrwinConnect with Claudia on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.