Podcasts about io creative group

Kim is the award-winning Speaker, Author, Strategist and CEO of IO Creative Group, a results-driven marketing and PR agency. She is a techie marketing geek with great shoes, a hatred for awareness campaigns and an obsession with marketing that has a sharp focus on ROI. She is the Author of Awareness Campaigns are Stupid and Other Secrets to Stop Being an Advertising Victim and Start Monetizing Your Marketing. Below are two free resources to IGNITE your Entrepreneurial journey!FreePodcastCourse.com: A free 15-day course that will teach you how to create, grow, and monetize YOUR Podcast!TheWebinarCourse.com: A free 10-day course that will teach you how to create and present Webinars that convert!

Facebook Marketing - How You Can Generate New Business With It In this session of The Smart Agency Master Class, I chat with Kim Walsh-Phillips who is going to share with us how to get new business through Facebook marketing, which is one of the most powerful marketing tools out there. Kim is the CEO of IO Creative Group and is a speaker, author, and a ROI enthusiast. Why your current Facebook engagement is so low. Because Facebook is free, you may have just jumped on all willy-nilly and started posting. According to Kim, that's not the way to go about it. After all, you wouldn't do that with a direct mail campaign, would you? No, of course not. You would put a lot of strategic thought into what you were going to say. Kim suggests thinking of each Facebook post the same way. Your posts have the potential to be seen around the world, so each should be part of a strategy for your Facebook marketing. The engagement formula to make Facebook work for your ad agency. Your Facebook marketing posts should be 85% PBS and 15% QVC. Meaning, you spend 85% of the time offering free, valuable content, and only 15% of the time doing self-promotion. It's a formula designed to gain trust and position you as an authority figure. Your page focus shouldn't be on lead generation. Kim points out that only 2% of people will return to your page after their initial visit. You're trying to impress the newbies, so put yourself in their shoes. Would you like to see valuable content or a bunch of self-promotional posts? In other words - brag sparingly. Ideally, you'd have one post per day, and only one of those per week would be promotional. It's not that you won't be promoting at all. Create ads that look like post which show up in the News Feed of your target audience.   Here is the type of content should you be posting on Facebook. You want to create content that is liked, commented on, and shared. The more of that kind of engagement you get, the more your stuff will show up in Facebook's feed. Kim suggests the following types of posts: Offering original content - tips, information, and resources Celebration - highlight a fan of the week Communication - ask a question of your audience Don't feel overwhelmed with the amount of posting. Automation is your friend. Kim and her team schedule posts in batches, 30 days in advance. Her tool of choice is Hootsuite. Kim's Tips on how to get UNSTUCK and to the next level in your business. Read Dan Kenny's book, No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses. Once you're done reading that, become a member of GKIC. And stop being afraid of letting go of clients that aren't the right fit anymore. It's okay to out grow them, and it's okay to say goodbye. If a client doesn't help you reach your end goal, every hour you spend with them is one you'll have to make up elsewhere. Find the A+ players, get yourself involved with them, and make yourself known as a specialist. For more information on Kim Walsh-Phillips, check out IO Creative Group, or follow her on Twitter. More About Me We have talked about using Facebook marketing for your agency but it's also time to focus on the other hurdles and obstacles that are stopping your agency moving to the next level. I have all the advice you need. No matter what you need advice on, I have more than likely covered it. From topics such as how a poor website design can affect your leads to how your agency can cope while you work through a recession. Or maybe you want to know the four phases of growth within your agency and want extra help in easing through agency growing pains? I have all the information you need to help you through it. You can learn more about my life and business experience as well as lots of tips, tricks and insights by check out my blogs that cover a wide variety of topics. And if videos are more your thing, i've got you covered! Check out more from my Ask Swenk series and more of my videos on my Youtube channel. There you will find advice from myself and other agency experts.

Kim Walsh-Phillips, CEO of the IO Creative Group, shares how to test your new ad campaign with just $50, how to generate buyers at the point of opt-in, when to ask for a referral from your customers and how to send business gifts that stand out. Also, she reveals how to create your content marketing plan ahead of time for the month, what mistakes you must avoid when launching a product and how to do PR where you can leverage it into sales. For show notes and links to everything mentioned in this episode, go to: http://borntoinfluence.com/KimWalshPhillips

Kim Walsh-Phillips, CEO of the IO Creative Group, shares how to test your new ad campaign with just $50, how to generate buyers at the point of opt-in, when to ask for a referral from your customers and how to send business gifts that stand out. Also, she reveals how to create your content marketing plan ahead of time for the month, what mistakes you must avoid when launching a product and how to do PR where you can leverage it into sales. For show notes and links to everything mentioned in this episode, go to: http://borntoinfluence.com/KimWalshPhillips

KIM Walsh-Phillips, is the award-winning Speaker, Author, Strategist and CEO of IO Creative Group, a results-driven marketing and PR agency. She is a techie marketing geek with great shoes and a hatred of awareness campaignsand an obsession for marketing with a sharp focus on ROI. Kim has worked with many brands including but not limited to Sandler Training, GKIC Insider Circle, Harley-Davidson, Hilton Hotels and many more. She has been featured by NBC, CBS, Fox and NPR.

Kim is a Speaker, Author, Strategist and CEO of IO Creative Group, a results-driven marketing and PR agency. She is a techie marketing geek with great shoes and an obsession for marketing with a sharp focus on ROI.

Kim is the award-winning Speaker, Author, Strategist and CEO of IO Creative Group, a results-driven marketing and PR agency. She is a techie marketing geek with great shoes, a hatred for awareness campaigns and an obsession with marketing that has a sharp focus on ROI. She is the Author of Awareness Campaigns are Stupid and Other Secrets to Stop Being an Advertising Victim and Start Monetizing Your Marketing.Kim is the award-winning Speaker, Author, Strategist and CEO of IO Creative Group, a results-driven marketing and PR agency. She is a techie marketing geek with great shoes, a hatred for awareness campaigns and an obsession with marketing that has a sharp focus on ROI. She is the Author of Awareness Campaigns are Stupid and Other Secrets to Stop Being an Advertising Victim and Start Monetizing Your Marketing.

About Today's Guest Kim Walsh-Phillips On The Sales Podcast Session 80 ( http://www.thesaleswhisperer.com/80/ ) Kim Walsh-Phillips is an Online and Offline direct response marketer, author and consultant to the direct response marketing king, Dan Kennedy ( http://amzn.to/UXafGF ). But she didn't even know what direct response marketing was five years ago. Hear her story of taking fast action and producing massive results both online and offline and how you can, too. Rubber-Meets-The-Road Tip * Kim took massive action. As soon as she heard about "direct response marketing" she applied it to her own business she had owned for 10 years. It was a tough change but she wasn't making money in her "image-advertising agency." > > > > Kim “was the hardest working poor person.” > > " How did @ KWalshPhillips ( https://twitter.com/KWalshPhillips ) stop being the "hardest working poor person?" * After getting married and getting pregnant she realized things had to change. She prayed and “ Dan Kennedy ( https://gkic.infusionsoft.com/go/rcmm/wschaeffer/ ) was the answer to her prayers.” (He loves it when she says that.) * She applied these direct response marketing ideas taught by Dan Kennedy to her own business to prove they worked then did them for her clients. * Working harder was not the answer - and IS NOT the answer. * Maybe you're doing the wrong things. * Kim had to change her strategies. She sought out people that “appeared” successful then verified that they were successful then applied what they taught. Ask them for advice, for book ideas. * Within this hour you can start collecting leads via LeadPages ( http://link.leadpages.net/aff_c?aff_id=2640&offer_id=6 ) , get the word out on a Facebook Fan Page, etc. > > > > Kim says to create a free GoToWebinar account (free for 30 days), setup a LeadPages > ( http://link.leadpages.net/aff_c?aff_id=2640&offer_id=6 ) account (maybe > $47 for the first month) then create great content on a Facebook Fan Page > to promote selling a consulting service that runs $97 per session. Write > three posts per day and leverage Facebook's Ad Manager to focus my ad on > the right people. Spend maybe $25/day. In two weeks start promoting this > via email. > > * Think strategically. GoToWebinar will collect emails for you and send reminders. Personalize those messages. * Kim is placing thousands of dollars a day into Facebook advertising and all industries can leverage Facebook ads. * Find the right mix between ALL sales and NO sales in your advertising and messaging. * Be engaging vs. entertaining if your industry does not lend itself to being cute and creative. * If you do a Desktop Newsfeed Likes promotion - Fans of FanPages convert to buyers at a lower cost per transaction. So build your Likes with a little focus but get their email address by redirecting new Likes to a Tab on your FanPage and then offer them a bonus for signing up. * “Click Like If You Believe Marketing Should Produce Results” * Make the initial Like to cold traffic about (15 minutes) * Run a Likes Ad to your audience with an image of both of us from the podcast and drive them to a Page with a bonus offer so I get their email address. * LeadPages ( http://link.leadpages.net/aff_c?aff_id=2640&offer_id=6 ) will publish straight to Facebook Tabs. * Kim only spends money on direct mail on clients that spend at least $30. * Maybe warm up the clients before the course starts. * But she will spend money on high-dollar prospects. * She uses direct mail heavily in the customer acquisition process for hard-to-reach prospects like doctors. She'll Fedex packages to them. > > > > Export LinkedIn Contacts and import them into Facebook and advertise just > to them. So Kim will send those doctors a Fedex package, a Facebook ad, an > email and a voice broadcast. Facebook will let you target professions in > someone's title or college major such as “dental” or “dentist.” > > * Kim's accountability partner recommended Dan Kennedy ( https://gkic.infusionsoft.com/go/rcmm/wschaeffer/ ). Now she does all of his social media marketing. * *Google+* * Great to be on it because Google loves it. * Post all of your blog content to it. * Write down 25 questions your prospects have and just write the audience. * TextBroker ( https://www.textbroker.com ) will write content for you. * Post your old stuff, too. * Post your link to your old stuff * *Twitter* * Not good for selling anything but good at getting media stories, list building and interviews. * Find people you want to connect with and go to their accounts and see what they share or retweet and use with hashtags and share content under those categories. * Kim has not found great ROI on advertising on Twitter but in general it's not cheap. * *Pinterest* - can be excellent for a visual market. * *LinkedIn* is good for one-to-one selling. * *Facebook* is still the best ROI for one-to-many. * Kim teaches this live from time to time. Check out Six Social Media Secrets ( http://sixsocialmediasecrets.com ) and Get on her list to get notified. * GKIC came to Kim two weeks ago and let her know that Facebook is bringing them better clients at a better ROI. * You can do this yourself and you should get educated yourself before you hire someone to help you. > > > > Reach, clicks, impressions DO NOT MATTER. Cost per acquisition is the key! > > > "Reach, clicks, impressions DO NOT MATTER. Cost per acquisition is the key!" says @ KWalshPhillips ( https://twitter.com/KWalshPhillips ) " Links Mentioned * Kim's live training, Six Social Media Secrets ( http://sixsocialmediasecrets.com ) * Connect with Kim Walsh-Phillips on Twitter ( https://twitter.com/KWalshPhillips ) * Visit Kim on the web at IO Creative Group ( http://www.iocreativegroup.com ) and Kim Walsh-Phillips dot com ( http://www.kimwalshphillips.com ). * Buy her book, Awareness Campaigns are Stupid: And Other Insider Secrets to Stop Being an Advertising Victim and Start Monetizing Your Marketing (Volume 1) ( http://amzn.to/1kiDiQR ) * Get content written by TextBroker ( https://www.textbroker.com ). Get all of the show notes for every episode of The Sales Podcast ( https://www.thesaleswhisperer.com/podcasts/ ) with Wes Schaeffer, The Sales Whisperer® ( https://www.thesaleswhisperer.com/ ). Use these resources to grow your sales: * Sell More This Month ( https://www.thesaleswhisperer.com/30-day-sales-growth ) * Hire Better Salespeople ( https://talentgenius.simplybook.me/v2/ ) * Hire The Best Keynote Speaker ( https://www.wesschaeffer.com/ ) * Find Your Best CRM ( https://info.thesaleswhisperer.com/best-crm-quiz ) * Join the Free Facebook Group ( https://www.facebook.com/groups/theimplementors/ ) Check out early episodes of The Sales Podcast: * Episodes 1 to 10 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-one-to-ten ). * Episodes 11 to 20 ( https://www.thesaleswhisperer.com/blog/the-sales-podcast-episodes-11-20 ). * Episodes 21 to 30 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-21-30 ). * Episodes 31 to 40 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-31-40 ). * Episodes 41 to 50 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-41-50 ). * Episodes 51 to 60 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-51-60 ). Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy