Podcasts about stealth seminar

How Webinars are the Future of Marketing for a Business with Daryl Urbanski *Next-Level Marketing for a Business: Automating Your Sales Presentation *Automating Marketing for a Business with Webinars  *Upgrading and Automating Your Business Marketing with Webinars Businesses everywhere are adopting an automated sales process from start to finish. However, copywriting and emails can only get you so far. People are missing one aspect of the sales process — the sales presentation. But traditional one-on-one calls and face-to-face pitches are costly in terms of time and effort. Our guest today shares where the future of sales presentation for marketing for a business lies: webinars. We talk with Daryl Urbanski, a veteran business coach who helps people craft their own sales webinars. We talk about three strategies for making your own automated sales webinar and how to grow and evolve your business. Webinars can feel robotic and detached, but there is a way to retain the human element in it — almost as if it were a live presentation. At the end of this episode, entrepreneurs and leaders will be able to jumpstart their webinars for marketing for a business. About Daryl Daryl Urbanski is an entrepreneur, speaker, marketing expert, business coach, author, and podcaster. As the founder and president of Best Business Coach, he has helped entrepreneurs make seven figures and automated income streams. He is also passionate about teaching others to create successful businesses.  To help people, he has written several books, including Ancient Secrets of Lead Generation and Primitive Business Tools for Success. He is also the host of The Best Business Podcast, where he features inspiring thought leaders and entrepreneurs to help people scale up their businesses.  Three Reasons to Listen to the Podcast: Discover how automated webinars can boost your sales and free up time and resources.  Find out the three actionable tips for starting your own sales webinar.  Learn how you can use small ideas to scale them into huge gains for your business.    Automate Your Sales Process with Powerful Webinars Daryl's Background in Marketing for a Business Daryl is a direct response database automation marketer, especially for webinars.  He also helps businesses generate leads and sales. His new mission is to create 200 new multimillionaire business owners who solve real problems with entrepreneurship.  Some people are afraid to say something and share about their business expertise, making it hard to validate the value brought by a business.  Daryl was a senior marketing director, where only a handful of people were involved in the department.  With the company struggling, Daryl knew his goal was to leverage it with automation. That's how he got started as a direct response database automation marketer. The Future of Marketing for a Business Direct response marketing used to be about going door-to-door. It was later streamlined by canning and cloning sales presentations.  A sales letter will never convert clients as effectively as face-to-face sales presentations, but it can leverage businesses.  With webinars, you can mimic face-to-face sales presentations without needing to be physically present. Before turning to StealthSeminar, Daryl used another software tool. This led to several problems because of the lack of support from the developers.  Hear Daryl's experience using StealthSeminar and the history of direct response marketing for a business in the full episode! Scale Fast with Webinars  Many copywriters put on their business hats when making a sales letter in an attempt to sound professional. But doing so reduces their human touch. Daryl found that selling face-to-face to 100 prospects first before writing a sales letter works the best. The process is the same for preparing a sales webinar. You need to look for what is already working and refine it further.    Tracking what happens during your webinar is also crucial. Check at what point you're losing people. How can you decrease your losses?  Understand how people behave and don't waste their time. Don't use the same presentation for a follow-up with your prospects. Tactics Change but Humans Don't Tactics are constantly evolving, but principles don't. As such, it's essential to understand the human psyche.  That's also why you have to follow your prospects and the relationships you have with them. Once you do enough sales presentations, you will begin to see patterns that you want to can or clone.  If enough people come to your webinar, your conversion rate stabilizes. However, nobody wants to be part of a robotic process. That's where having a simulated live webinar is beneficial. Daryl's Business Strategies and Philosophy To help a company earn half a million in a month, Daryl made and tested three iterations of a webinar. Tune in to the episode to learn more! At some point in your business, you're going to need to have consistent and profitable numbers. Sound business skills are crucial as well. Experiment with new ideas. Even if you have a format that works, it can quickly become obsolete.  For Daryl, businesses are not meant to sell trinkets but solve problems for people. 3 Tips for Utilizing a Webinar Tip 1: Do your presentation live and see that it works. Make sure that you have a good presentation before you automate it.  Tip 2: See what other people are doing. Marketing can be formulaic, but there's a progression to things. Tip 3: Find a mentor. You don't know what you don't know. When you know better and are surrounded by better, you do better.  Tune in to the full episode to know more about Daryl's experiences with mentorship!  Small Ideas, Big Gains  Always look for ways to change and improve.  If you're not getting the numbers you want, look closely into what's happening in your process. Often, it's either a traffic or conversion problem.  Start small; make sure it works and that it's repeatable and duplicable. Have people or mentors who can teach and guide you along the way. There are only three ways to grow a business: get more customers, get customers to buy from you more often, and get them to spend more every time they buy. You don't know what you don't know, and you do better when you know better. Two Powerful Quotes “It comes down to understanding human psychology and behaviour and what real people do. A lot of Internet marketing and people get sucked into shiny objects... But you really do need to be in this perspective of your prospect and understand how they are going to actually feel, respond, and react to what you're doing.” “A business solves problems for people. A business doesn't sell trinkets or gadgets or whatever. You actually are in the world to provide a solution that makes someone's life better.” Resources Need new ideas for sales letters? Read The Boron Letters by Gary Halbert  Check out Daryl's books: Business Success Secrets, Principles, Formulas & Ethos Ancient Secrets of Lead Generation Primitive Business Tools For Success    You may connect with Daryl on Facebook, Twitter, LinkedIn, and Instagram. Interested in his work and services? Check out Best Business Coach, StealthSeminar, and 7-Figure Funnel Formula.        P.S. Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over? Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition? Visit https://www.members.bestbusinesscoach.ca/problems-we-fix/ to see if we can fix what's holding you back.  

Automated webinars are effective. According to today’s guest, when you have figured out how to automate webinars and reach your conversion goals, you'll be able to shop for islands. Geoff Ronning is the co-founder of StealthSeminar.com that can help you and your company create lucrative webinars that will serve you and your attendees. After observing over 7 million webinar attendees, Geoff has the data, knowledge and information to construct successful and profitable webinars that work right away. During this interview, you’ll learn… Tips on how to analyze and diagnose your webinar content and ensure conversion The advantages of automated webinars The importance of having pixels or tracking code in your pages To find out more about Geoff, visit https://www.thethoughtleaderrevolution.com/.

StealthSeminar is the longest-running automated webinar in existence that autopilots your efforts and lets you run pre-recorded webinars as if they are live to better leverage time, avoid tech failures, and remove presentation nerves. In this week’s show, you’ll meet Geoff Ronning, the CEO of this AMAZING must-have tool. Part One of ‘Interview with Geoff Ronning - Stealth Seminar’ Geoff Ronning resides in Litchfield Park, Arizona. His business focuses on automating webinars, generating leads & sales, building authority, and optimizing results. Geoff has helped thousands of clients successfully automate their webinars, and the numbers keep growing daily! Geoff Ronning is also into boxing, sanctioned by the USA Boxing Association, which is the same sanctioning body that sends people to the Olympics. They have divisions for older guys like him. He was such a big fan of boxing during his teenage years, but he got diagnosed with type 2 diabetes. His doctor told him, “You have to start working out.” So, that was the time he tried boxing and loved it. “You can market without having the coolest, highest tech and shiniest object in the room.” — Patrick Allmond (29:12-29:19)   You can't argue with a company that uses a product that generates millions of dollars a month. So, it's worth mentioning that I've been in the digital marketing industry for many years, I see a lot of products come and go, but Stealth has always been there. Part Two of ‘Interview with Geoff Ronning - Stealth Seminar’ Before creating a webinar software, Geoff performed all over the United States and became an instructor of hypnosis through the National Guild of Hypnotists. Now, he doesn’t need to hire someone to do the automation for him because he created a software himself that works across an array of niches. Thus, it also brought about all the other things like Netflix, which used to be challenging to do back in the 90s. “We can all agree that McDonald's does not have the best burgers. But their killer marketing makes them different from the other popular brands.” —  Patrick Allmond (29:40-29:51) Geoff shares one of the biggest lessons he learned during his 20s — make sure that you’re always marketing. It should be a non-stop activity. He says that running a business isn’t supposed to be a complicated thing to do. You only need to identify your target clients and give them what they want. I just wanted people to know more about his great tool because it’s helping many businesses out there to increase sales conversions!   You can check out the main features of StealthSeminar through this link: https://www.stealthseminar.com/compare-us/ How to Connect More with Geoff Ronning Websites: https://geoffronning.com/,  https://www.stealthseminar.com/ LinkedIn: https://www.linkedin.com/in/geoffronning/ Facebook: https://www.facebook.com/geoff.ronning Twitter: https://twitter.com/stealthseminar Instagram: https://www.instagram.com/geoffronning/   About Patrick Allmond Patrick Allmond is a multi-decade entrepreneur, veteran, pilot, and ABC/CBS/NBC/FOX Contributor. He is also the founder of Focus Digital Marketing Agency and the StopDoingNothing movement. Action is the great thing that separates the average from the great. Decide today which one you want to be. Business mastery, generating wealth, personal development, and many more. You get to pick your transformation! https://stopdoingnothing.com/

Geoff’s company Stealth Seminar innovated the standard for automated webinars that we know of today. His software is used by some of the top industry gurus. Follow along as Geoff dives deep into how he built the automated webinar machine & how you can maximize your own webinars.

Geoff Ronning is co-founder of StealthSeminar.com and founder of Webinar Prosperity Blueprint. That's webinar training. And I have used his service for five years or more. And it's made me a fortune and continues. There's probably money rolling in right now from automated webinars that are running while I'm talking to Geoff. Now he has the front row seat and an advisory role to webinars that are running around the world. Screw The Commute Podcast Show Notes Episode 161 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars 03:30 Tom's introduction to Geoff Ronning 06:13 The value of webinars 11:38 Controlling the experience with the "Prime Insertion Point" 13:13 Hybrid Webinars 14:47 Additional features for webinars 16:11 Entrepreneurial as a kid 19:28 Crazy stage shows in Reno in his twenties 22:48 The creation of Stealth Seminar 31:20 The best and worst parts of working for yourself 34:16 Sponsor message 35:59 A typical day for Geoff and how he stays motivated 39:27 Getting started with the new webinar system Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ Geoff's website - https://geoffronning.com/ Stealth Seminar - https://www.stealthseminar.com/ Automated Webinar School - http://automatedwebinarschool.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes My Resources - https://screwthecommute.com/160/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://www.GreatInternetMarketing.com/wordpressecourse Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.  

Today we are joined by a very special guest - Geoff Ronning. Geoff is Co­founder of StealthSeminar.com, Founder of WebinarProsperityBlueprint.com and FreeWebinarSchool.com. Between these businesses he has observed over 7 million webinars, collecting data & information no one else has. As a result he is passionate about helping people use webinars to grow their businesses faster and more dramatically than has been possible at any other time in the history of the world. Geoff also recently achieved one of his life time goals.. He was on a Showtime Championship Boxing Card and when I asked him about it he said, “Life is good... But I still look forward to the day I can spar with my wife and not get hurt.” Ha ha ha.. Enjoy! --- Mission Statement: My mission is to create 200 new multi-millionaire business owners who solve world problems with entrepreneurship. How? You'll do better when you know better.   Would it help you to have a mentor who can cut your learning curve by sharing their mistakes with you so you could avoid them?   Would it help you to talk to that mentor and learn how they shifted their mindset to allow success to happen in the first place?   Would it help you to hear them talk to other high-level entrepreneurs about their journeys, their mistakes and how they overcame their challenges to create the lives and financial success they desire?   The Best Business Podcast was created for you to have all this in one place. If you like it, please subscribe, give an honest review and share with a friend you think will benefit so I may serve you both together.   "Your success is my success." -- Daryl Urbanski

Geoff Ronning is a longtime entrepreneur. He currently is focused on StealthSeminar.com and WebinarProsperityBlueprint.com. He has a front row seat and advisory role to webinars that are running around the world, including mine. Geoff has observed his clients run over a billion dollars in business through webinars on Stealth Seminar.

Geoff is the co-founder of Stealth Seminar and the founder of Webinar Prosperity Blueprint. He was also the creator of the top internet resource for operating and marketing successful hypnosis businesses. With his desire to automate his webinars, he found out that there was nothing available which did that adequately, so he built one. Before all this, Geoff’s profession was a stage hypnotist/entertainer for multiple decades. Being genuinely successful at it, he taught people to be one like him. On today’s episode, Geoff will share the story of the Stealth Seminar,also, he will give us tips on how to effectively deliver webinars to get your customers engaged.

On today’s episode I’m chatting with Geoff Ronning about the power of webinars.  Geoff shares the importance of webinars, and how they allow our prospects to begin to “know, like and trust” us.   Geoff is the co-founder of Stealth Seminar and Founder of Webinar Prosperity Blueprint.  He and his team have a front row advisory role to webinars that are running around the world.  They have observed over 19 million webinar attendees. That gives them data, knowledge and information that no one has about webinars.  Geoff Ronning can help you grow your business with one of the most powerful marketing tools available, webinars. For full show notes and links visit: https://samanthariley.global/podcast/4/  

This weeks Flash Back Friday takes us to Episode 83 with Geoff Ronning of Steal Seminar. The two discuss how to create and sustain an automated webinar. Geoff has been a part of 7 million webinars, and has a lot of knowledge to impart to those who are interested in using webinars. Website: www.StealthSeminar.com www.GeoffRonning.com

Today’s episode is all about launching webinars that pay you, and my 10-step system for taking your webinar from conception to automation. This is the same system that I teach my clients, and it’s the same system that I use in my own business. I talked about webinars for a whole week in my Facebook group, The Balanced Entrepreneur, where I post exclusive tips and resources for my community every day. I also taught about the topic live on my Facebook fan page as Facebook Lives, so like it if you don’t want to miss out in the future.   Time Stamped Show Notes 1:00 – Introduction 2:00 – I’m excited to share my 10-step webinar system. I’ve only been teaching it to my clients for a long time and it’s been very successful. I use this system to turn $60 into $100 every time I make a sale using my automated webinar. I use this system to generate 100 phone calls on my company’s sales calendar per month. My clients have used it to turn $331 into $16,000. It’s a very powerful system, and it works. 3:15 – Step 1: Make a high converting headline. When you decide you want to run a webinar, the very first thing you have to do is nail your positioning with a high converting headline, one that not only gets people to click but also to opt in because they really want to see this webinar. You have to nail that headline, because everything else can’t be done if you don’t know what your webinar is about. 5:50 – Step 2: Create landing pages. You can’t get people on the webinar if they’re not registering for it, and once you have a headline that should be enough to create your landing pages. 6:20 – You need at least three landing pages: 1) Landing page for cold traffic. These people need more information, because they need to be persuaded. 2) Landing page for warm traffic. This is for people who already know you, like people on your email list or social media channels. These people need less information and will recognize you from your headshot. 3) Thank you page. A lot of people don’t think of your thank you page as a landing page, but I do because you always want to make use of your thank you page. You have their attention, so use it. 8:15 – Step 3: Set up your event in your webinar software. Choose the date and time of your webinar, then set it up beforehand. I use Instant Teleseminar to do live webinars, because I have found it is the most fully featured and easy to access webinar. The most important features are its ease of access, the option to join from a phone or desktop environment, and the option for a call-to-action button on the webinar page. If you want to sign up for that, go to com/instant. 10:30 – Step 4: Create your show up sequence. This is the sequence of emails that gets sent to your registrants to remind them to show up live. Just because people register doesn’t mean they’re going to show up. Only about 30% of people who register show up live. You need to remind them to show up, and you need to persuade them that it’s valuable to show up live. Every email should be crafted with the single goal and mission of getting people to show up live. 12:15 – Step 5: Promote your webinar. You only need those four things set up before you’re ready to promote. While you’re promoting, you can work on everything else. The shorter your promotional period, the higher your show up rate is going to be. If you have a smaller or nonexistent list, give yourself more promotional time, but use and supplement your promotions with something like Facebook Ads. 14:35 – Step 6: Finish your follow-up sequence. On your webinar you are going to pitch something, and you are going to send these emails afterwards to remind people about your pitch. You want them to be done by the time your webinar goes live. 15:45 – Step 7: Finish your slides. When it comes to the slides, I recommend having a reusable template. This will make setting up future webinars much easier. 16:45 – Step 8: Do your webinar live. Give yourself 60-90 minutes to give the webinar and answer questions. When it comes to Instant Teleseminar, I usually call in for the audio (you can also do a web call and connect a microphone). I use my computer to manage my slides, and I use my email to look at people’s questions. 18:00 – Step 9: Review your webinar, tweak what doesn’t work, and run it again. You might not make sales the first time, and that’s okay. A common mistake people make is going into these seminars thinking it will be perfect and convert sales the first time. You can’t expect to get everything perfect the first time. Everything in marketing is testing or tweaking. 20:10 – Step 10: Once it’s perfect, automate it. I do this through Stealth Seminar. Typically, you just have to open a support ticket. You tell the people at Stealth Seminar the name of your webinar, when you want it to run, that you want it to appear live, and that you want it automated. You give them your video file and landing page, and then they will take care of the rest. If you have any follow-up questions about the content today, or if you want to catch those daily tips and Facebook live streams, remember to join The Balanced Entrepreneur Facebook Group.   Resources Mentioned: Market Like a Nerd: Website | iTunes | Facebook Fan Page The Balanced Entrepreneur: Facebook Group Instant Teleseminar: Join using my affiliate link Stealth Seminar

I’m going to show you how to increase sales on your webinars. A lot of people teach live webinars, but once you get into automation there can be a lot to keep track of. Let me teach you the seven key numbers that you want to track to perfect your webinar.   Time Stamped Show Notes 1:00 – Introduction 1:40 – There are seven key numbers that you want to track to perfect your webinar. 1:50 – 1: Cost per lead. This is how much money it costs for every lead that registers for your webinar. If you are using Facebook Ads, you can calculate this number by dividing the total amount you spend on the ad by the total number of registrants. I aim for $3 / lead, but I am okay with spending up to $5 / lead (or more) if the webinar is making money. 2:20 – 2: Landing page conversion. This is the percentage of people who come to your landing page and actually register for your webinar. I typically get 40-78% of my mailing list opting in for webinars, but you’re looking for %20 minimum. If you’re using a software like Leadpages to create your landing page, that will give you the statistic right in your dashboard. 3:00 – 3: Show up rate. This is the percentage of people who registered for your webinar and actually showed up live. Even if you get people registering, not everyone is going to show up. You’re looking for around 30% of those who register to show up live. If you’re using software like Instant Teleseminar, it should tell you inside of your dashboard how many people showed up. 3:40 – 4: Stick rate. This is the percentage of people who show up live to your webinar and actually stick around until the end to hear your pitch. You’re looking for around 90% of your viewers to stick until the end. If you’re using software like Stealth Seminar, it should actually show you by the time stamp when people are leaving so that you can see when people are losing interest. 4:10 – 5: Live pitch conversion. This is the percentage of people who showed up live to the webinar and actually take you up on your offer. To calculate this number, just divide the number of sales by the number of people who show up. Typically you’re aiming for around 20% if it’s a phone call pitch, but I’ve actually had clients get as high as 60% using my webinar model. 4:35 – 6: Sales page conversion. This is the conversion on your sales page, meaning the percentage of people who visit your sales page and actually end up buying. If I make a profit and the conversion for my pitch is good, I don’t worry about this too much. If I notice that not a lot of sales are happening, I want to know if the sales page is a problem. The average sales page converts 2-10% 5:20 – 7: Follow-up conversion. You want to look at how many people are signing up from your follow-up emails. I don’t have an exact number I look for here, but I want the follow up to double or triple my phone calls or sales. You have to remember, not everyone who opts in will show up, and not everyone who shows up will accept your offer. 6:10 – If you’d like someone who can walk you through the step-by-step to set up your live and automated webinars, so that they really work to generate leads and sales like clock work, then I encourage you to apply for one of the spots in my monthly Webinar Nerds Workshop. In this live, one-day, group-intensive workshop, we not only walk through the strategy of creating a profitable webinar, but we also implement together.   Resources Mentioned: Market Like a Nerd: Website | iTunes | Facebook Fan Page The Balanced Entrepreneur: Facebook Group Apply for a spot in my monthly webinar: com/Webinars Leadpages Instant Teleseminar: Join using my affiliate link AppointmentCore Stealth Seminar

Today’s episode is all about the five pieces of automation software that I use in my business, and that you can use to save yourself time and take work off of your plate for good. I spent a week talking about this in my Facebook group, The Balanced Entrepreneur, which you can join for free. I post exclusive tips and resources for my community every single day, and you’ll be able to join me live next time I talk on FBLive. Time Stamped Show Notes 1:00 – Introduction 2:30 – If you want to grow your business without growing your work load, and you want to know what to automate but you don’t know how to automate it, I am here to introduce you to five pieces of automation software that you have to know about. 3:00 – 1: Meet Edgar is a social media scheduling software that is about $49 / month. I use Meet Edgar to send traffic to my offers my posting about my content and my offers on my social media pages. I create my content in bulk and then schedule it once a quarter with Meet Edgar. It also helps to keep some of the social media accounts active that I don’t use daily. 6:20 – 2: Stealth Seminar is what I use for webinar automation. I have Stealth Seminar and a plugin for it that integrates with Infusionsoft. Between Stealth Seminar and the plugin, it’s $129 / month. I use this as my conversion system. I launch new webinars live first to my list using Instant Teleseminar. When they convert and actually make me money, I convert them immediately into an automated, evergreen webinar using Stealth Seminar. 8:40 – 3: AppointmentCore is what I use for scheduling automation. It is $27 / month. AppointmentCore is essentially the way I get people on my sales calendar. You just send someone a link to your scheduler, your availability is on there, and they choose. When you hire team members, you can even add them to your account and include multiple people on one booking link. It also integrates with InfusionSoft and can send automatic follow-up emails. 12:05 – 4: InfusionSoft serves as a traffic system, conversion system and delivery system. I pay around $300 / month. It is a traffic system because, when I get people onto my mailing list, I can send newsletters that promote offers. It’s a conversion system because, when people click on those emails, they buy from the email. It’s a delivery system because, when they opt-in or purchase, I can deliver the offers through email. The most important use for it is the email sequencing and automation. If you’re not techy, I do recommend having a VA assist you with setting this up. If you go to com/team, you can download a list that includes InfusionSoft virtual assistants. 15:35 – 5: AccessAlly is my content delivery system. It is $79 / month. AccessAlly is membership software that integrates with InfusionSoft. I use it to deliver my programs. When someone buys, they are added to my membership site and AccessAlly gives them their content. This is the most automatable and customizable membership software I have found out there. It also allows you to cross-promote your programs within the membership portal. 17:40 – AccessAlly is also extremely complicated, but there are certified partners who know how to use the software and can set it up for you. I used Ekcetera Design & Marketing. Again, if you want to download my vendors list, head to com/team. 19:40 – I want to address common fears with automation: 19:50 – “This is just too much money.” These five pieces of software are $584 / month, and that automates nearly every aspect of your business. If you think about it, you probably only need to make one or two sales to make your money back. If you have these systems in place, you will also have multiple funnels for making that sale. 21:45: - “This will take too long to set up because these tools are complicated.” It may take about 40 hours to put these processes in place. If you don’t use Meet Edgar, you will probably spend at least 30 minutes posting to social media a day – If you do that five days a week for 12 months, that will take you 120 hours. If you don’t use Stealth Seminar, you will have to manually redo every seminar. Between setup and promotion, that’s about 48 hours a year. If you don’t use AppointmentCore, that’s 10 hours a year if you only spend 10 minutes a week scheduling. If you aren’t using InfusionSoft, you have to manually follow up with your sales leads. If you spend one hour a week, that’s 50 hours. If you don’t use AccessAlly, you’ll have to send your course materials manually. If you run an eight-week program and each week takes you about one hour to deliver, that’s 24 hours. All in all, you’re saving about 152 hours per year (and that’s a conservative estimate). 24:40 – “It’s just too complicated.” If that’s the case, the truth is you just have to hire help. You can go to com/team to help you find someone who can help, and they’re people I have used and trusted over the years.   Resources Mentioned: Market Like a Nerd: Website | iTunes | Facebook Fan Page The Balanced Entrepreneur: Facebook Group My trusted vendor list: com/team Meet Edgar Stealth Seminar Instant Teleseminar AppointmentCore Infusionsoft AccessAlly Ekcetera Design & Marketing

Today we are joined by a very special guest - Geoff Ronning. Geoff is Co­founder of StealthSeminar.com, Founder of WebinarProsperityBlueprint.com and FreeWebinarSchool.com. Between these businesses he has observed over 7 million webinars, collecting data & information no one else has. As a result he is passionate about helping people use webinars to grow their businesses faster and more dramatically than has been possible at any other time in the history of the world. Geoff also recently achieved one of his life time goals.. He was on a Showtime Championship Boxing Card and when I asked him about it he said, “Life is good... But I still look forward to the day I can spar with my wife and not get hurt.” Ha ha ha.. Enjoy! --- Mission Statement: My mission is to create 200 new multi-millionaire business owners who solve world problems with entrepreneurship. How? You'll do better when you know better.   Would it help you to have a mentor who can cut your learning curve by sharing their mistakes with you so you could avoid them?   Would it help you to talk to that mentor and learn how they shifted their mindset to allow success to happen in the first place?   Would it help you to hear them talk to other high-level entrepreneurs about their journeys, their mistakes and how they overcame their challenges to create the lives and financial success they desire?   The Best Business Podcast was created for you to have all this in one place. If you like it, please subscribe, give an honest review and share with a friend you think will benefit so I may serve you both together.   "Your success is my success." -- Daryl Urbanski

Geoff Ronning is Co­founder of StealthSeminar.com, Founder of WebinarProsperityBlueprint.com and FreeWebinarSchool.com. He and his team have a front row seat and advisory role to webinars that are running around the world. They have observed over 7million webinar attendees. That gives them data, knowledge and information that no one has about webinars. Geoff Ronning can help you grow your business with one of the most powerful marketing tools available, webinars.

For those of you who use automated webinars, or if you're thinking about setting one up, I've got a tip that I was a bit averse to at first, but I've found has actually helped me increase my automated webinar views. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu:  Growth Everywhere Single Grain Twitter @ericosiu

Geoff Ronning, co-founder of Stealth Seminar reveals how to create profitable webinars, the four biggest mistakes webinar presenters make and how to keep your webinar quality and results consistent. Also, he reveals how to create a hook that draws people in at the top of your webinar, how to segment your list in your follow up for massive conversions and why you must avoid offering replays for your webinars. "Think of what you could be in terms of... superhuman ~ Geoff Ronning via @born2influence Click To Tweet For pictures and more, go to: http://borntoinfluence.com/GeoffRonning

Geoff Ronning, co-founder of Stealth Seminar reveals how to create profitable webinars, the four biggest mistakes webinar presenters make and how to keep your webinar quality and results consistent. Also, he reveals how to create a hook that draws people in at the top of your webinar, how to segment your list in your follow up for massive conversions and why you must avoid offering replays for your webinars. "Think of what you could be in terms of... superhuman ~ Geoff Ronning via @born2influence  Click To Tweet For pictures and more, go to: http://borntoinfluence.com/GeoffRonning

Geoff Ronning is a co-creator of Stealth Seminar, one of the most popular automated webinar tools. In this interview Geoff weighs up the pro's and con's of both live and automated webinars as well as hybrid webinars. He also shares how stealth seminar can help us to automate our business and make more profits.

Glenn Bridges is one of the UK's leading experts on webinar marketing. In this interview Glenn shows us how we can make more sales using webinars including... * Why Webinars can be used for any business type (even clothing, mattresses and cars have been sold via webinars, nothing is too obscure!) * The best tool for running live webinars * The best tool for running automated webinars * 5 tactics that can help double the amount of people who attend your webinar * The 4 types of webinar follow up that can increase your webinar profits by 45% * And much more! Just listen to interview or you can read the entire transcript below... Joey Bushnell: Hello, welcome to The Online Marketing Show! I'm your host Joey Bushnell. Today's special guest is Glenn Bridges... Glenn teaches direct response webinar and video marketing strategies. You can check him out over at videovanguards.com Glenn, thank you for being on the show. Glenn Bridges: Thank you for inviting me on Joey, it's a pleasure for us to speak. I've been following your interviews and the fantastic work you've been getting up to for a while now so I'm feeling very fortunate to be on the end of the phone this time and share some great stuff with your audience. Joey Bushnell: Brilliant! It's a pleasure to have you on. You're into online marketing, webinar marketing, video marketing, please tell us how did you get into this industry? Glenn Bridges: It's a good question, I'll give you the short version. It all started when I left college and decided I had two options... I could pursue a job or I could set up my own thing. The idea of the job seemed the most least appealing thing I could do. For my craziness, I ended up setting up a charity that works with young people and helping them get through challenges that I had growing up. I had a tough time in my childhood with a lot of problems that I'm sure people can relate to. Along the way I realized that you can have the best product or service in the world, that changes lives in the most sincerest and powerful sense but if you don't have fantastic communication to communicate with people, what you can do for them, how you can help them and over come all their fears and concerns, then it doesn't matter how good what you do is, you're not going to get any real results for them because you're never going to do any work with them. So I started to learn about marketing. I very naively believed in the beginning that I didn't need marketing and marketing was something that was not essential but I quickly turned my thinking round on that. Over the following years I became very interested in it, pursuing it and learning more about it and I realized how essential it was. Since then I've just been on this quest to learn as much as I can do and to implement as much as I can and get better at what I think is one of the most important skills that anyone with a message needs to learn. I ended up doing a variety of things... worked in a software company and had a big stake in that company and I stumbled across this amazing thing called webinars. We used that tool as a way to demonstrate and communicate our value with a specific target customer and ended up doing at one point, £1.5 million worth of sales just using webinars during the course of just over a year. It really started to get my attention and it made me think this is something that I need to connect to and learn more from. Since then I've been in this mad pursuit of learning more, implementing more and helping more people with it. Specifically, one of the biggest transformations I've had happen using webinars is something I'm sure everyone can relate to. After leaving the company and leaving the business, after the way it was being run, I naively thought that “Hey I will go and do this myself. I'm sure I'll be successful at it because I'm doing well here, making sales and customers are happy”. Only to have the shocking crash down of reality fall down right in front of me and realize it's actually a lot harder than that. I spent a long time going through what I think most people are caught in, that trap of generating interest, nurturing that interest in prospects and finally getting them to sign up for my stuff and take me up on offers then deliver the work only to go through that pain of doing that again and again. So going back to what I know worked really well, I started to implement webinars into what I was doing. That is when things really took off and my business transformed over night in a one 2 hour webinar that I ran to my audience, it really changed things. So that is how I got into it and I'm sure people listening will be able to relate to some elements of that story. Joey Bushnell: OK, so why would you recommend that we would use webinars, what is so good about them? Glenn Bridges: One of the things that I think is most important about webinars is, actually what I'll encourage you to do is to think very differently, let's not talk about webinars for a second, lets just talk about the idea of how you can communicate your message, offer, what it is you do and your value to many. Instead of going one to one, how you can do one to many? Now, if you really want to be able to build a significant business that is scaleable and something you can grow predictably, you are going to need to have the systems and processes, if you're into marketing it's what we call marketing funnels, for a way that you can duplicate yourself and you can talk not one to one but one to many with a lot of people in one go. Now it turns out for my business and for a lot of people listening to this, if you are a service based business, if you are in the information and advice business whether it's coaching, training or consulting, there is an immediate fit for you to use webinars. I've worked with people who have physical products, digital products a whole bunch of stuff in business to business, business to consumer who have got great results from webinars. However the webinar is just one tool you can use to communicate your value to a group of many people all in one go. I want people to think "How can I accomplish the same thing if I don't have that?" Some people use that through events, some people use that through really good direct response marketing, you can use it through video or a bunch of other stuff. The reason I love webinars particularly, so much, is I really love the power of them because how you can build a relationship with people in 90 minutes and do that on mass with a big group of people. The typical style of webinar is, it is very much based on content and giving really good information. I'm a pretty generous guy, if you bumped into me in Starbucks and had some questions for me, if I had the time I would stop and give you the time of day and the information you were after. I really like the fact that I can be that generous with a big group of people and I've got the conversion model locked into my business, where I can pretty much guarantee the more information I give away, the more I'm going to sell. So for me that is one of the most powerful methods. Most people have heard that webinars are a really powerful way of getting conversions because if you compared the conversions you can get on a webinar versus selling over the phone, writing to people via direct mail or all the different methods you could use, webinars is going to be one of those powerful tools you can use. But for me personally it's a great way that I can sincerely connect with people,give away great information and for the people that want to work with me I can also offer that service. So there's loads of benefits but that for me is one reason why I love it and why I encourage more people to take them up and do something with them. Joey Bushnell: You mentioned digital products and physical products, typically, specifically, what sort of stuff have you sold on webinars and what type of businesses do webinars work for? Glenn Bridges: That's a really great question and the answer is... you can pretty much sell anything on a webinar. I encourage you to be very careful with this. I was with a clothing company, one of my business partners has a clothing company and you can use a webinar for something even as standard as every day as clothing. How would you do that? It's about finding the right content angle. So let's go with this as an extreme example to show you... Let's say someone says “I can't do a webinar because I'm not selling a digital product, information or advice.” What I have just set out for a particular company is how they can use a series of webinars focused on talking to men about how they can improve their style. So it's going to be about how you can work out what your colors are, how to style yourself properly to "woo" the opposite sex. They have a whole series of webinars, a campaign of webinars all focused on different areas of men's style and men's grooming. Now for their particular type of customer and their target market that is something that is really relevant to their audience, so you just need to find a content angle. That's an extreme example, I'm just using to get you thinking differently about webinars and not just think it's a certain type of people. However, typically the people who it is easiest to work with is like I said, if you are a service based business where you offer any type of service where you can educate people about what it is you do, working with you and if you have a particular result they are looking to achieve, how you can do that. So service based businesses like a trainer, anything like that or if you have digital products or software. But again it's not just limited to that. We did a webinar campaign for a luxury car company, you might be familiar with them, Aston Martin. We did it as a live stream so they showed a car in action then they invited people on that webinar to attend a race track day where you would get to drive it and find out more about it. They sent that out to their 100 best customers and they used that as a way to funnel people to that event then at the event of course you could have the opportunity to buy that car. So you can use it for absolutely anything you just need to find the content angle. Being honest with you, there are certain businesses that are easier to do and others you need to be a bit more creativity but it can be used for any business and I'm still stretching those boundaries. The most obscure, I've seen a webinar done which has worked, is with a mattress company! The webinar was called “How to make the best of a third of your life” because we spend a third of our lives sleeping so they give some advice on that. Then said part of that was having a good mattress, we've got a great mattress so off you go. So if you have a really obscure business and are looking to do it, let's have a conversation and let's see how we can really stretch the boundaries of webinars. Joey Bushnell: That is awesome man, I've never ever heard of someone selling Aston Martins and mattresses via a webinar so that's really outside the box stuff. So Glenn you've convinced me that I should be using webinars, so what sort of tools and technology do we need to do a webinar? Glenn Bridges: That's a very good question, but I'm just going to play devils advocate and say that the tools, technology and medium are things that very easy to use once you've had a few goes with them and it's pretty standard. I have this belief that with good marketing, technology is about 10% of that or maybe less and 90% of it is good psychology. That is something I hear Joe Polish talk about all the time and it really makes sense to me. So I want to answer that question, I'm just going to say to anyone that is thinking about it, please don't get hung up on what equipment to use or what to do because this stuff is so easy to pick up. It's important but it's not as important as the bigger questions of what you are going to content and what you are going to offer people and how you are going to get that but I know we will come to that. So I do want to answer your question as it is a question people want to answers to and of course you've got burning there Joey, so... for my live webinars, I use GoToWebinar. It's a bit more expensive than other software out there. However I'm going to encourage you to use that better equipment and better tool because you never want to get into a situation, where you've got a big audience on a webinar and you are excited, you are going to give lots of great content and you might be making an offer at the end of it. You've got everyone there and you don't want to upset your audience or someone else's audience and the only thing that lets you down is the software. I'm happy to beat myself up about it if I've done a bad performance but I'm not happy if it's something out of my control and I can't do that. So I'm going to say spend a little bit more on GoToWebinar and if you get the conversion model, opt-in right, the ROI on what you pay for GoToWebinar will be minuscule in comparison to that. Is it easy to use? Yes. It will take a bit of time, like anything, to get familiar with, however I come from the belief that if you can answer email and send attached files and use Facebook and LinkedIn, which most people can do, then it's not too much to use GoToWebinar. A quick tip I will give you is... one of the things I do, if I'm working with someone on how to use webinars in their business or I'm working with someone who is on their first time, what I will do is encourage them to have someone else answer the commenting questions for them or I'll do it if I'm there with them. This is because I like to take the performance pressure off of someone when they are just starting out. I'm not going to paint this pretty picture that it's going to be the most amazing experience getting started. It's a bit like when you lose your virginity you have this massive build up and then it's like “Is that it?”. I bet you didn't think you were going to have that analogy used on your interview today did you Joey? Joey Bushnell: No, I didn't think I would! Glenn Bridges: So you're going to have all of these things going round in your head. You can be worried about what you are going to say, what are people going to think, will people show up, will they stay and if I make an offer will people take me up on it? All of these things will be buzzing round your head and the last thing you need to be worried about is the little details of the settings. So generally I would encourage you have someone to help you out, that you can have cover the comments and questions and look at the technology for the first couple of times you do it. Then what you will find is after a couple of times you will be more than confident and competent in managing the questions, technology, presenting your content, interacting with people and anything that may go on or happen. So that is my best bit of advice for anyone on the tools and technology side of things. Use GoToWebinar, have some one help you out and you will be rocking and rolling in no time. Joey Bushnell: You mentioned that was for live webinars Glenn, do you do automated webinars at all? Glenn Bridges: Yes I do, I'm going to encourage people to start with live webinars. Everyone has this dream fantasy of this idea of "Hey, I'll just use automated webinars, I don't have to be there and people can watch my stuff". Automated webinars are fantastic, it's a big portion of my companies revenue and just this week we've rolled out for one of our clients their first automated webinar program and it started bringing in sales within hours of it rolling, which is fantastic. However that success with that client only came after running about 4 or 5 live webinars. The thing I found is... if you don't know how to interact, engage and present content to an audience when you are live, when you go to do it recorded and you're doing it in an automated fashion, the content and the energy won't come across because you've not learned that skill of how to engage people. A client of mine insisted on doing automated webinars. I couldn't get him to do live webinars. I kept beating him up on it and I got really frustrated with him because he was paying me a good amount of money to help him and he just wouldn't take my advice. It's no surprise then and it came to me that it took him 10 webinars until he made a single sale and he was insistent on going on and changing the webinar every single time. I said to him "Look, run a live webinar get that working then go and automate it". The first time he did that - boom! Sales out the door. So I'm going to say... do automated webinars but don't run before you can walk. Start with a live. If you want to know what technology I use it's a platform called Stealth Seminar. I'm very familiar with the owner Geoff, I'm not an affiliate of his stuff but I do forgo my commissions to get people introduced to Geoff and get them a slightly discounted rate. So If you would like an introduction, I'm more than happy to help you out there. But Stealth Seminar for me is the most amazing platform because the support is incredible. I've had webinars where I have said to the support team “Hey, there is a change I would like to be made to this registration page or on a certain page in it, something in the funnel.” I would usually expect to pay several hundred pounds to a designer or to a coder to do that but they implemented that change in minutes for free. The team were incredible people and that's all included in the price of your webinar software. Geoff Ronning the guy who created it is a really good sport and really kind guy. He knows his stuff with webinars, so from the very get go all the settings that you would stress over like when should I have follow up step, when should I have this time set up, Jeff has already done the hard work for you. So if you took Stealth Seminar out of the box it will work for you. There are a couple of things I would recommend doing and if you are at a stage in your business where you are doing that, please reach out to me and I can give you some tips and tools on fine tuning it. But use GoToWebinar for live stuff and Stealth Seminar for automated stuff. You can use Stealth Seminar for both however, I just prefer to have that as my set up Joey. Joey Bushnell: I've heard you talk in the past about 3 webinar profit activators, do you mind telling us a bit about that? Glenn Bridges: Yes of course Joey, so I deliver a training sometimes by webinar and sometimes to a live audience. It's based on this idea that there are 3 core ways to trigger profits through a webinar in your business. It is also the 3 most common places people will have a profit pit fall. In other words there is leaking facets in their funnel which means they won't make any money from webinars. Now there are more but these are the 3 most common. First of all let me give you 2 scenarios... first case scenario is “I want to run a webinar” they might decide that they want to run an offer off that webinar, they might decide not to. They might decide give some great content, follow up with people, maybe offer a consultation at the end of it or maybe just build their audience. It could be any one of those things but when people decide they want to run an offer what they will do is promote the hell out of that webinar. They will shove emails, message and everything that you could imagine down that persons throat until the point where they get on it. Then on the webinar, typically it's this long boring story about them and how they have gone from rags to riches. Then maybe give a few little bits of content, they promise this massive amount of stuff you are going to learn then they gave a few bits of content and say “Hey, if you really want to get this then get this product.” I'm not in the fashion of doing that, it's not my style. I think that sort of stuff does work because people do make money doing it but it's kind of a one trick pony, you can do it once but after a while it wears thin. So what I decided from working with my clients in my programs, I realized there were 3 main challenges that people face and where, in my opinion, it maybe doesn't go wrong but there is a classier way of doing things. So the first profit activator... you want to focus on is getting attendance not registrations. Most people in their marketing messages will say to you “Hey come register for this webinar.” Wherever you are promoting your webinar, it could be by email, social media or in person, I've worked with telemarketing services who have done that, it could be by direct mail, whatever you are using, give people a reason to attend and use the language “Register and attend this webinar, when you attend this webinar, once you are on this webinar you will learn this,” then really start sewing that seed of a reason why. Just address the concern immediately that “I know it's difficult to attend this webinar, I know you have all of this other stuff going on, however I think it's really important because of this...” and give people a good reason why. That is the first way you can do things and if you focus on attendance, from first of all, communicating to people that they need to attend and not just register, then give them a really good reason. That is a massive way for you to unlock more profits because you are just going to get more people on to your webinar to offer your products and services to. There are lots of small things you can do and optimize. One of the things that we test a lot of is our registration pages and how we can get the maximum number of registrations. Through my clients I'm typically working with people who can drive say a few hundred people to a webinar, not thousands or tens of thousands. We hear in the marketing industry people doing webinars with 1000 people or a lot more than that. In reality most of my clients are only going to work with a few hundred people. I'm really guerrilla I like to look at how the small tweaks make a massive difference. You will want to start split testing your webinar registration pages and look to get as maximum a conversion as you can do. Some of our best converting webinar registration pages get between 50-70% of people signing up which is fantastic. So just by focusing on getting a maximum attendance as you can do and do all the little guerrilla like tweaks you can, that will mean you can get more profit from your webinar. If you are only able to increase your attendance by 10% that s going to have a significant impact on the revenue you are going to do. I was going to go on to the other two Joey but I feel you might have a question about that? Joey Bushnell: Yes, what did that mean in terms of numbers Glenn? Do you know what the difference was? For example let's say 50% of people who registered actually turn up, is that good or bad in your eyes? Or do you think we should be aiming for a lot higher than that? Glenn Bridges: Yes that is a very good question and it's one of those questions that there is no specific answer to. I'll give you some of the results that I've had and what I would look for. So you are going to hear a lot of people tell you 30% is great, if you can get 30% that's fantastic. That is a disappointing day for me, if I can't get 50% of people turn up, I'm having a bad day and that is not good. Typically 60% of people is high for me. I've had a few occasions where I have gone a lot higher than that, however that is the exception and not the rule. I'm disappointed if I can't get myself or help someone else get to a point where they can get to 50%. That should be pretty doable with the right communication up and before doing that. Joey Bushnell: What were the numbers like when you first started? Did you go from 30% up to 60%? Basically by applying these techniques did you double your attendance rates? Glenn Bridges: Yes, I started off with around 35-40% I think, specifically I think it was 37-38% if I can recall that number stuck out, as I did have a webinar calculator and I was trying to work out predictably what sort of revenue I could expect. So I started between the 30-40% mark and what has been able to drive up the attendance rate has been the quality of the communication I've had with people before hand. Whether it was by email, social media I typically use a lot of email, just giving people really good reasons to attend and really speaking to their pains and focusing on 3 things... Focusing on open rate of those emails, click through rates and registration rate of that webinar page. So when we have a brand new fresh list and we are offering a webinar to them we are going to get very high open rates say 30-40% and higher. I know some people say that's low but the industry I work in that's pretty good. Then focusing on getting click through rates I'd say 10-12% for that by using shorter form emails. Then when we get to the registration page just constantly split testing. If you want a really good tool to use for that we are currently using lead pages it has a built in split testing tool, the deigns are really good and it's working really well. So how does that answer your question Joey? Joey Bushnell: Yes very good, it's a third more people showing up so it is a very measurable difference. If you have a third more people to pitch to there is a good chance you are going to get a third more sales. So big, big reasons to not ignore this advice, it's very important. It could be the difference between a successful webinar or not, that is some great advice Glenn. OK, so my next question - When people are signing up, what are you doing after that? Let's say that they have now registered, what goes on between the sign up and the webinar? What else do they see from you and what else do you communicate to them in between? Glenn Bridges: It's very dependent on the webinar so to make things easier for people, you take a white board or piece of paper and you draw two lines down the page so you have it broken into 3 different sections... The first part you put in before unit, the second section during and the final part is after, this is something I garnered from the amazing Dean Jackson, who in my mind is one of the greatest living direct response marketers of all time. You can check him out at ilovemarketing.com. He is a wonderful guy, got great information and worth checking out. He gave me this idea of thinking in 3 stages. If you look at what we have discussed so far and profit activator number 1, we are really talking about getting registrations. The next thing of course is we need to get attendance. That is something I talked about in terms of the email copy but what has happened when somebody has made the first conversion and registered for that webinar. Again it's dependent on your webinar. With some people we will send them through some videos and build some rapport with them. If we are using cold traffic so if someone had sign up through a Facebook ad or a source of traffic where they don't know, like or trust us yet, what we will do is look to give more information before they sign up for the webinar and more information after they have signed up for the webinar. It would be a bit like me and you Joey, having never met, me walking up to you in a bar or restaurant and saying “Hey Joey, I know we've never met but would you like to spend the next 90 minutes with me talking about how great I am?” You just wouldn't do that. This is sounding a bit bromantic, sorry about that! But maybe I get your number we chat for a while, we might have a few more conversations,then we would decide if we were going to learn about each others businesses. I put that line in about businesses so it didn't sound quite as I came off at the start! You want to do the same with webinars, you don't want to be like “Hey you've never met me before, come and spend 90 minutes with me". You can do that to a certain element because if the promise of your content is so good people are going to sign up for it, having never heard from you. But if you want to build the relationship, optimized for their attendance and building a great relationship with them and making sales, then you want to invest in that relationship so they know you, they've got some great information from you, they've got that good will already. What I would encourage you to do is, by all means do send out emails after they have signed up, we even send out SMS integration saying "Hey, just a quick reminder we have a webinar tonight", anything you can do to build that relationship is good. However I will say that with when it's to mine own audience or to or an audience who that is really familiar with me. I really don't put too much effort in to doing a big campaign to those people, getting them to know me. It won't really drastically affect things too much, in fact you could find it could have a detrimental affect because people are bombarded by stuff and they already know you. So you need to do more work on cold traffic than warm traffic you can afford to not put so much effort in to the relationship building process at that stage. Joey Bushnell: That is cool and I love the text message tips because I have had that experience myself, where I've missed webinars in the past that I've signed up for, which I've was very interested in at the time but when the day came around I didn't check my inbox, I missed the reminder emails and I missed the webinar. But I've had it in the past where someone has sent me an SMS an hour before and it gave me that reminder I needed to get on the webinar and I attended, so that is a really cool tip. Glenn Bridges: We had a webinar we did back in the summer during the Olympics and I very egotistically thought my content was so good that it would pull people away from the Olympics which was a big mistake. I had my email list imported in an SMS file, when I was talking to people at the start of the webinar, I sent a text just a standard text on my phone saying "Hey, the webinar is just beginning". At that point I had not many people on the webinar about 80 people and it jumped to 150 in the course of 10 minutes as people thought "Oh crap, I forgot about this and jumped on it". So it really does work and it's a very fast way of getting people on it and it's very inexpensive to do, so just do it! Joey Bushnell: Awesome man, so just by sending that text it doubled the amount of people that showed up that is a really great tip. We've covered profit activator number one getting attendees not registrants, so what is profit activator number 2? Glenn Bridges: Number 2 is about compelling and motivating people with your offer, if you choose to make an offer. There's a bit of a discussion on this, some people are like "I just want to offer some information and then people will find out about me" or "I want to offer some information and I won't offer an offer at the end of it". Now it's OK to just do a webinar to build your audience of fans and build a relationship with people, I call it a good will webinar. I really do enjoy doing those. But listen up, most people have got a hang up about sales. They have a hang up about being sold to or selling to someone and I just want to give my 10 cents on it. You are not being Mother Teresa by not offering people a product or a service, if you believe that they could use that product or service and could do with your help. Let's say someone wants to get a certain result, they want to get from A to B. But you've shown them how to get half way there or you've given them information that could lead them directly in the opposite direction without information, advice or your help, whatever form or medium that comes in, you are actually doing them a disservice in doing that. I would really encourage you to put aside your own hang ups about offering a product on a webinar. You can do it in a classy, cool way where you can say “Hey, if you need some help with this I'd be delighted in doing so, this is how it can work in doing that.” So if that is something you decide to do, which I would encourage you to do in most situations, your focus needs to be on profit activator number 2, how can you compel and motivate people with your content, message and offer? So this is a much bigger conversation that we can have today, however I would like to give some advice and pointers on that. What I would encourage people to do is focus on two things... First of all focus on, of course, giving great value. Most people have come to this assumption that the more content I give away, the less I'm going to encourage people to work with me. That is absolutely not the case. If you've ever had an experience where you've given away so much information and you have not managed to convert that person into a customer or into a client, it was not down to how much great information you gave. It was down to the fact that you didn't really build the need for your product or service. In other words, you didn't show people just how much this can help them and really solve their problems. Let me give you an example... one of my clients is a personal trainer, actually that's an insult, he is one of the top body transformation experts in the UK and he has a program which he charges £10,000 for. We did a webinar and he was talking about the 5 bicep building exercises everyone needed to use to put on 1 inch of muscle in 30 days. Now if you're interested in going to the gym and building muscle that is a compelling argument for you to stay on a webinar. He gave away all great content and of course he had a product to offer at the end, he wanted to offer a DVD set with training on all of these different exercises. At the end of it what he turned around and said was "Look these exercises are fantastic they will really help you out and you will put on a lot more muscle, however I need to be frank with you. If you don't get your nutrition down you are going to spend a lot of time in the gym with very little gain. In fact you could work all the time you wanted in the Gym but if you don't know how to feed your muscles you will never put on that inch of muscle, let alone any inch of muscle. Which is why I have this training for you on what you need to eat, how you need to eat it as well as all the other exercises". Now that is an ethical stand point because if my client had just decided to send them off into the distance with all of this information, naively and without all of the right resources. They could easily spend the time and money going through the disappointment of never getting any results. Instead by saying "Look this is something you need to do and it is something that can help you, here it is". So I encourage you to really look at how you can give great value, build the need and most importantly, how you can really energize and engage the audience. You can't have an audience of passive people on the end of a webinar. They can't just be sat there twiddling their thumbs, checking Facebook while you're doing it, you need to keep it really engaged. So use lots of questions, really interact with your audience and that will help them to really engage with you and what you've got to say and ultimately that will result in more people taking you up on your offer. Joey Bushnell: OK, so what is profit activator number 3? Glenn Bridges: So number 3 separates the boys from the men. Sorry to be sexist I'm sure there are lovely ladies listening so it also separates the girls from the women! So if we come back to a typical situation from someone running a webinar, what they will want to do is promote their webinar, run their webinar, hope for some sales, have some sales go through then say "Great, fantastic! I'll stop that and do it again next week". That is a really naive way of looking at things. A more sophisticated way of looking at things is looking at the follow up. Now how many times have you heard ad nauseam, that the fortune is in the follow up? We have heard this time and time again, I'm sure you've heard this a million times too. This is no more true than on a webinar. There are 4 types of follow up that I like to do... Now If you can't do all of these in the beginning because it's a bit sophisticated, I realize I've got systems and I've done this a few times, I know what I'm doing there, just use a basic follow up. Let me give you the creme de la creme and you can decide which is best for you. I do a 4 part follow up. I do a follow up to the people who didn't attend my webinar, a follow up for people who didn't buy anything from my webinar, a follow up for people who didn't stay to the end of my webinar, as a 3 main part follow up, I'll tell you about the 4th in a minute but let's go through the 3 first... For those who didn't attend my webinar... I'm going to write to them and say sorry you missed my webinar, here is the next date you can catch it and here is where you can sign up to do that. That works great and you will find that is the easiest low hanging fruit. Don't take it personally if people don't turn up to your webinar, some people just have life happen, that happens all the time. I have one example of a follow up sequence for customers that didn't attend and one lady, who I didn't know who she was at the time but I just emailed her saying “Hey, sorry you missed the webinar, here is where you can get it again.” I wrote to her 3 times and each time she wrote back to me and said “Hey, Glenn I'm sorry this thing happened with my mum I'm sorry I missed it.” So I said just being generally concerned “Oh I'm sorry to hear that, how is your mum, what's happened?” I got into just a little bit of dialogue, this kept happening and I thought she's never going to watch this webinar. I thought that's fine but she was interacting with me and I liked having a bit of interaction with her. Anyway, the 5th time the email went out, it was a 5 part follow up sequence, she managed to get a webinar and she attended it and a week later, I had this influx of sales for a webinar at a time of day I didn't normally get sales through, it just doesn't happen that time of day. I wrote to each of these customers saying thank you so much, how did you hear about us? It turns out the lady I followed up with, had an email list, not very big but it was very responsive. She emailed them saying "this Glenn Bridges guy, you need to check him out not only is his content fantastic but he makes a massive effort of following up with me and did such a good process I can tell that he really cared about me, go and check it out". Now she hadn't told me that, I found out through new customers. So of course I jump on the phone to her and say "Thank you so much for doing that, it's really wonderful" and she was just really impressed with my follow up process. Things like that will happen for you. I can't guarantee that customers will start promoting your stuff for you but I can guarantee people will like it. So in the interest of time let me just rattle off the other follow ups, so that was for the people that didn't attend. Of course, the people that didn't buy that's an immediate opportunity for you to follow up and offer people another bite at the apple. Some people just don't like webinars and they won't buy on a webinar. They are in the minority but some people won't, so by recapping the offer or adding in a few more bonuses that can really push people over the edge and drive them to that sale. Then next follow up I do with people is, people who didn't stay on a webinar, so for whatever reason, they left. Some people leave because your content is boring, some people leave because it's not of interest to them, some people leave because the technology lets them down, their wife or child walks in the door and something happens or they just need to go because you are over running. Don't take it personally, just follow up with them. We do a follow up with those people and we don't get as good results as the first 2 follow ups but again it's another good opportunity or another bite at the apple. Then the final follow up we do is with people that bought. So normally we don't just stop and say thanks for buying our product, what we then do is offer them any other solutions that could be of use to them. It's a typical up-sell model, we call it up-solutions. I know that's cheesy but I'd prefer to think of it as.. what else can I offer these people that is of great use to them? Rather than how can I screw more money out of people and make it real transactional. So we will put people through a series of emails saying "Hey, how are you doing with this? Do you need any help with this? Is this really good?" and that brings additional sales for us. So that is our 4 part follow up process. That will increase your overall webinar revenue anywhere between 15-45 %, it really is a massive opportunity that you need to implement. Like I say if you can't do all four, just start with one because you will make more money from it. So that in a nut shell is the 3 profit activators for generating more sales from your webinar campaigns. Joey Bushnell: Awesome Glenn, so just to recap on those three profit activators because they are so important, if you miss any one of these out you're leaving money on the table. So profit activator number 1 was focusing on getting attendees and not registrations and in your case you were almost doubling the amount of people attending. Profit activator Number 2 was educating and motivating attendees to follow your call to action. Just out of interest Glenn, any sort of measurable improvements there in terms of how many you sold on the webinar itself? Glenn Bridges: Yes, so typically, we really measure a lot of this stuff so I could tell you what a £97, £197, £497, £1,000 product for different conversion rates for different traffic sources. So I can tell you it's going to be this much for cold traffic and this much for warm traffic. If you are looking to sell a product any where between under £100 to £500, with a particular content formula we use and the close we use, with warm traffic, that's traffic that knows you either by email, video or wherever you've got your database from. We easily do between 25-35% in sales. It can be higher if you are talking about lower priced products or if you've got more of a relationship with your list but that is good. But expect it to be slightly lower if you are doing it with cold traffic just because these people don't know you yet and they are not as familiar with your stuff. Joey Bushnell: OK so we are getting a lot of people on the webinar and maybe selling to about 25-35% of them. Then with the third step of advanced follow ups we can increase that by maybe a further 15%, 30% or 45% on top? Glenn Bridges: Yes, ideally in those 3 units we look to improve our attendance every time by 30%. We look to get conversions, with higher priced products its very difficult but perhaps with lower or medium priced products we look to get to about 30% conversion rate as a minimum. Then we look to close another 3rd on the follow up. I'd like to give one very quick tip - Webinars are not a selling event. Now that is going to sound very fly in the face to what you've heard, they are not a selling event. They are a selling process. So from the moment someone signs up with that webinar or clicks that first email and enters into that conversation with you, work on the basis that if they indicated any interest in whatever you have to talk about, assume then that in the next 2 years that they are going to invest in getting that problem solved with you or someone else. So really look at it as the webinar is the start of the conversation and your follow up could be the next 30 days after that webinar and you should be continuing that conversation for the next 18 months or more. So really look at it as the start of the conversation. You might close a great percentage of people on that webinar but if you want to close a much, much larger chunk of those people that signed up, think long term like the next year, two years, "How am I going to educate, compel and motivate these people to want to work with me?". Joey Bushnell: That is brilliant Glenn, thank you for that, it's some really good measurable results and improvements that can come by doing this stuff. What more can you offer us Glenn? Do you have anything else if we want to work closely with you or want more of this kind of information from you, if we are thinking of running webinars or we already run our own webinars but we could really do with improving the response, what have you got for us? Glenn Bridges: Yes I do, so what I have done is prepared something a little but extra special for your audience Joey because I really respect and admire what you are doing, the content and the great stuff you are doing out there and I wanted to do something a little bit special for your audience. So what I have for anyone listening today who thinks this is something I need to be doing or is maybe doing already and is looking to ramp up the revenue you can make on a campaign level by implementing these 3 profit activators and much more, is I have a strategy session with me that is completely free, I won't charge you for it. You can jump on the phone with me, we can diagnose your business or look at any campaigns you have run. We can look at how you can integrate webinars into what you are doing and come up with a game plan of how you can use webinars in your business to create a profitable webinar sales funnel. Now I am limited in space just as I'm sure you are, I'm very busy but I want to put aside some time to talk to you. So if you'd like a space to grab and secure your place go to videovanguards.com/session. Go there for the details on that page. Then someone from my team, probably a gentleman by the name of Claude who is my right hand man, will set up a time that is good for both of us to speak. We will spend about an hour on the phone and come up with an easy to follow and implement plan for you to bring webinars into your business. So take me up on the offer and jump on that now while spaces are still available. Joey Bushnell: Glenn that is really generous of you. It's not everyday you get an offer to work with one of the UK's leading webinar experts for free. So if webinars are something you do or are thinking about doing get in touch with Glenn, it's free which is incredible. Glenn thank you for that offer and thank you for all the brilliant content you have given us on the show today. Glenn Bridges: You are more than welcome. I want to extend my gratitude to you Joey, for allowing me to come and share some great content, I hope it's been useful to you and those listening. Thank you so much.

Jason talks with the creator of Stealth Seminar about how to create and sustain an automated webinar.