Howard Farran DDS, MBA

In this course, you will learn why capitalism seems to work only in America and how this applies to your financial retirement and security. You will also learn what every dentist must know in order to help keep dentistry from being invaded by a government welfare system.

In this course, you will learn how to construct economic clarity tests to make accurate decisions regarding healthcare while avoiding emotional decision making errors. You will also learn to recognize the 11 different reasons patients schedule dental appointments so you can focus your skills on meeting their needs.

In this course, you will learn how your costs are built into the very core of your business structure, procedures, policies and treatment plans and how to use this information to lower your overhead. You will also learn how to recognize your dental office chokepoints so you can measure customer satisfaction in a timely manner.

In this course, you will learn how to properly implement clemency calls so that you can eliminate patient problems before they become a problem. You will also learn how to separate the main business strategies of market differentiations, cost leadership and target marketing so you can focus your business while turning your patients into fans.

In this course, you will learn what the trends in cosmetic surgery in medicine tell us about dentistry and how we should go about setting fees. You will also learn what is the proper role of cosmetic dentistry for your patient population and how to maximize their usage.

In this course, you will learn why the ultimate staffing formula is two receptionists, two hygienists, two assistants and one dentist. You will also learn how to track your employee turnover formula and benchmark that of the American National average of four years and one month.

In this course you will learn how to eliminate disrupters and letting go of wrong hires with ease. You will also become skilled at recognizing the difference between needs, price and benefits as opposed to wants, cash flow and credit.

In this course, you will understand the macroeconomic relationship between the money supply and the labor force and what it means in your office. You will also learn why it is pointless to try to make patients want what you sell rather than focusing on selling what they want.

In this course, you will learn what is the most important product you should be marketing and why not understanding this can make your marketing budget a waste. You will also learn how to apply digital technologies to improve your operations and logistic flow while eliminating office bottlenecks at the front desk.

In this course, you will learn about the upcoming hurricane or reality of Evidence Based Dentistry and how you must prepare for the changing climate. You will also learn how to create an atmosphere of trust by selling the virtues of yourself and your family in your dental office.

In this course, you will learn how to maximize local press and religious communities to make your name the one associated with dentistry you can trust in your community. You will also learn the importance of demographics in choosing your dental office location.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" will provide answers to questions on such issues as the top needs in healthcare appointments, market segmentation, and the four major changes in the business environment. Understand what is positive and negative about the United States style of healthcare and what attributes your dental office should focus on.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" will review economics in the dental practice. Learn the main formula to determine if you should accept a fee schedule or reduced fee plan based insurance in your practice. Understand the three functions of prices in economic activity and how the most profitable dentists set their fees.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" will teach the 14 Management Points of Edward Deming. Understand the four vital steps in building a great dental team and how to attract and retain quality key staff members. Learn how to get staff excited and enthusiastic about what they do.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" reviews the four components of strategy in a dental office. Learn the two most common rules for competition and the difference between leadership and management. Identify the five deadly business sins and which ones are commonly broken by dentists.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" will discuss the first and second laws of customer service are. Understand what two things a dentist must focus and maintain a balance on with his or her patients. Finally, learn what the “Golden Rule” of dentistry is.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" will teach the direct approach to the three components of operations and logistics management. Understand the difference between fixed and variable costs. Identify what the key advantages to having a group practice are.

This chapter will give you the opportunity to hear firsthand business management. Learn leadership skills, delegation and traits of a successful manager. Understand what the attributes of a leader are and how you can develop leadership skills.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" addresses how to find and develop the receptionist to increase profits and run a successful practice. Learn why you never get a second chance to make a first impression. Understand that having the ultimate receptionist is the first impression and last impression your patient has at your office.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" shows how to develop your dental hygienist into the ultimate staff team member. Determining what the hygiene capacity is for your practice today and how you can teach your hygienist to sell dentistry.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" discusses how to find, develop and train your dental assistant. Understanding the massive role that this position fills is important to the overall flow of the dental practice. Focusing on what makes the ultimate assistant and providing the empowerment to make one.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" provides Dr. Farran’s experience on human nature, personality differences and personal needs. Learn the difference between the Delphi Method and the Nominal Group technique and determine if your staff understands the goal and is working towards it.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" reviews how to use computer technology and statistical data in your practice. It will provide you the formula for determining your office’s turnover rate and knowing why that’s vitally important to your practice’s success.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" will provide the real meaning of continuing education. Learn information on the correlation between CE credits with average net income. It reviews the CE information dentists need and what the most profitable areas of CE should be.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" discusses how to purchase and set up an intraoral camera. Determine how intraoral cameras change cultures, customs, attitudes, beliefs, heuristics and biases.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" will focus on the critical aspects of patient retention. Learn what is the easiest, most effective and most commonly overlooked form of internal marketing.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" will educate the entire dental office team on how to put together a comprehensive marketing program. Learn how to tie every aspect of your office together under a single marketing focus.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" will motivate and train the entire dental office team on how to cultivate and grow this richly rewarding part of the practice. Learn the business strategy of cosmetic dentistry.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" will show the entire dental office team how to promote, develop, and sell the concept of 6-month check-ups for the whole family.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" provides concepts of orthodontics. These concepts are imperative for any family practicing general dentist. Understand the reasons why general dentists need to know orthodontics.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" will focus on where you are in endo to plan the next step. Understanding that what once was a frustrating procedure can now be a smooth, predictable procedure. Identify the latest techniques, technology and continuing education courses to make it faster and easier.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" will define a simple approach to oral surgery. Learn to have confidence to treatment plan for implants based on knowledge and enthusiasm.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" will give you the confidence to know the numbers and take control of your accounting. Understand the difference between a balance sheet and statement of income. Learn what benchmarking is and the benefits that come from it.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" will provide the foundation accounting principles. Understand why your accountant should have an incentive to make you understand accounting. Learn how to decrease stress and anxiety per every unit of increase in getting the financial house in order.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" will educate the entire dental office team on matching your office and capacity to patient flow. Learn primary goals, appointment book bottlenecks and practice strategies.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" discusses legal issues, malpractice claims and prevention and lawsuits. Learn what to do to prevent a legal issue and how to detect a potential plaintiff.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" reviews assets, liabilities, borrowing and accounting systems. Understanding and mastering financial accounting will not only affect your career but your entire financial future.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" identifies competition, price elasticity and common mistakes in designing organizational policies. The entire dental office team will learn the principles of economic theory. The office direction is steered clearly when everyone knows the market place around them.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" discusses how to increase confrontational tolerance while becoming less adverse. Analyze the difference between two decisions in a scientific manner instead of gut instinct, tradition or how it was done at a previous office.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" discusses how to value a business and what to look for when purchasing a dental practice. Understanding the buying and selling of a dental practice is something that one can’t afford to not know.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" gives the tools to plan correctly for retirement. Understand how to define wealth and receive the formula to get on track for it. Learn to invest in a retirement plan early and succeed at accumulating wealth and assets along the way.