Podcasts about external marketing

Today, we're diving into external marketing with AesthetiCare's External Marketing expert, Laurie Morrissey. Building brand recognition and growing your medspa through community connections develops a channel for new leads to find your business. We cover collaborating with like-minded businesses, hosting impactful events, leveraging social media, and using AI to streamline marketing. Plus, Laurie shares why starting small—just one event a month—can create big momentum for your business.In today's discussion:Building brand recognition within your local communityConnecting with other businesses for collaborationFinding like-minded businesses that align with your goalsHosting small, impactful eventsOrganizing give-back events to engage your communityDefining the goal of each event for maximum successCustomizing events to fit your brand and audienceStarting small: One event a month to build momentumSocial media strategies that are working todayUsing AI to streamline marketing and operationsLinks & Resources:LM ConnectMINT Online E-coursesEvents E-courseVirtual TrainingMarketing E-courseAds from the episode:Vrtly Screen ManagementTuesday TrainingClinics To Watch Nomination FormOnline E-coursesThe Front Desk for Managers

If you own a small or medium-sized landscaping business, you're probably juggling a long list of priorities. If marketing tasks are something you keep putting on the back burner, then this episode of the Landscape Ontario Podcast is for you. Vanessa McQuade and Rob Murray from Intrigue Media are here to talk about what it's like to partner with a marketing agency. And in the same way you're an expert in landscaping, Rob and Vanessa are experts in helping landscaping companies like yours grow revenue and gain market share. In fact, one of their happy clients stated that since working with Intrigue, their revenues had increased by 68 per cent in six months. So if costs or uncertainty has been holding you back, listen up and take off that marketing hat. Today we're talking about budget expectations, setting marketing goals and the value of building relationships with external marketing agencies, so you don't have to do it all by yourself. Resources Episode Transcription Downloadable Rate your marketing partner checklist by Intrigue Media WhatConverts

Attracting leads is just one-half of the equation when it comes to growing our practices. Converting these leads into paying customers requires a focus on patient experience from the very first phone call.High staff turnover can pose a challenge to ensuring consistent communication in our offices.In this episode, I am joined by Brian Wright, founder of New Patient Group and managing partner of WrightChat. Brian is an experienced entrepreneur and expert in customer experience.  He explains the huge role of customer experience in driving practice growth and profitability. So much so that internal improvements often outweigh the benefits of external advertising.Remote phone answering with a dedicated team focused on building rapport with new patients is one of the internal improvements that ensure a consistent patient experience.But a positive experience goes beyond phone calls. Orthodontists should prioritize hospitality and clear communication to build trust and convert interest.Take control of your patient experience and watch your practice thrive. Tune in to learn more and claim your discount.Key TakeawaysIntroduction to the episode and guest Brian Wright (00:00)Brian's background and entrepreneurial journey (01:34)Importance of patient experience in practice success (03:24)Differentiating clinical skills from business skills (08:03)Common objections to the work needed to grow a practice (14:12)Overcoming biases and embracing innovation (20:16)Costs vs investments in business (24:46)WrightChat's services and their impact on practices (28:11)The importance of continuous learning and coaching (35:22)Additional Resources- New Patient Group: newpatientgroup.com - For consulting and training services- WrightChat: wrightchat.com - For managing new patient calls and follow-ups- Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/- For more information, visit: https://orthopreneurs.com/- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

How do you transition from corporate life to entrepreneurial success while harnessing the power of marketing and social media? Join us as we chat with Michelle Barnum-Smith, a marketing maven who has mastered ManyChat flows in Amazon e-commerce and now thrives on TikTok. Michelle unravels her fascinating journey, sharing actionable insights on leveraging Instagram automation with ManyChat to skyrocket your engagement and conversion rates. If you're an Amazon seller or a social media enthusiast, Michelle's strategies to tap into Instagram's algorithm and boost your visibility are pure gold.   Reflecting on her career, she recounts her 12-year stint in corporate marketing with industry giants like Lenovo, IBM, and Comcast. The leap from corporate stability to entrepreneurship was riddled with challenges and learning curves. From founding a consulting business to embracing chatbot marketing in 2017, Michelle discovered a niche within the Amazon seller community that catapulted her to industry prominence. Through candid anecdotes, we unpack the trials and triumphs of leaving the corporate world to build a brand and gain recognition, leading to speaking engagements and a thriving business.   TikTok has revolutionized social commerce, effortlessly blending entertainment and shopping. We dissect why TikTok's impulse-buying environment outshines Facebook and Instagram, and how it creates a seamless shopping experience. Delving into the nuances of selling on TikTok, we emphasize the importance of collaborating with creators and optimizing product listings. With lower referral fees and innovative features like TikTok Shop, the platform offers uncharted opportunities for sellers. We explore whether it's time to jump on the TikTok bandwagon or adopt a wait-and-see approach, considering potential regulatory challenges. This episode equips you with strategies and insights to navigate TikTok's commerce landscape effectively.   Also, join the upcoming workshop where Michelle talks about TikTok Shop. To register, go to www.ttshopsellers.com   In episode 398 of the AM/PM Podcast, Kevin and Michelle discuss: 00:00 - Exploring E-Commerce Marketing Trends 07:10 - Utilizing Instagram for Marketing Automation 08:40 - Corporate Career to Amazon Marketing 10:45 - Corporate Career to Entrepreneurial Mother 17:39 - Exploring Marketing Strategies for Amazon 19:12 - Building Brands Through Marketing Strategies 31:39 - TikTok's Success in Social Commerce 37:22 - Effectiveness of TikTok for Sales 41:16 - The Future of TikTok Commerce 43:07 - Navigating TikTok's Creator and Affiliate Center 48:19 - Leveraging TikTok for Business Success 53:51 - Optimizing Listings and Ads on TikTok 55:14 - Product Shop Ad Strategy for TikTok  1:05:40 - Kevin King's Words Of Wisdom

In this special episode, we're excited to present a unique podcast swap, featuring an insightful episode from Josh Hadley's eComm Breakthrough Podcast.Join us as Josh interviews Matt Altman from Right Side Up, delving into advanced strategies for product optimization, managing PPC campaigns, and knowing when to let go of underperforming products.This episode is a treasure trove of actionable advice for Amazon sellers looking to enhance their business growth and streamline their operations. Josh Hadley shares his inspiring journey of growing Hadley Designs into an eight-figure brand, offering candid insights into the challenges he faced and the strategies that led to his success.Meanwhile, Matt Altman brings over a decade of experience to the table, discussing crucial topics such as  the importance of high-converting keywords, innovative photo editing techniques for product images, and effective affiliate marketing strategies.Whether you're a seasoned seller or just starting, this episode provides valuable lessons and practical tips to help you optimize your Amazon business and achieve sustained growth.Tune in and transform your selling strategy today! Episode notes: 02:45 - Ecom Breakthrough Podcast Overview 03:50 - Matt Altman Introduction 05:10 - Matt's journey into ecommerce 06:40 - Insights into Successful Brand Exits 10:21 - Strategy for Launching New Products on Amazon 13:00 - Product Launch Budget 15:35 - Types of Ad Campaigns 20:40 - Product Conversion Rate Optimizing Products 28:40 - Amazon A/B Testing Feature 31:45 - EVA.Guru / Intellivy.net / mturk.com 33:25 - Other Software Tools to Manage Multiple Brands 35:20 - PPC Tactics 48:40 - External Marketing 51:10  - Amazon Affiliates LinkedIn:linkedin.com/in/matt-altman-39b72a70linkedin.com/in/joshhadley/Website:www.rightsideup.comhttps://wavve.link/Ecommbreakthrough Email:mattaltman89@gmail.comjosh@ecommbreakthrough.com Related Post: Yes, E-Commerce in Latin America Is Worth It

Leah Tedrow is a seasoned Strategic Communications, Internal and External Marketing expert specializing in mass media and public relations/social engineering campaigns in conflict, post conflict and developing countries, with over 29-years experience in the global media, marketing and business development field. She has helped lead and develop over $750 million in strategic communications and social change campaigns. As a business executive and long-time media and contracts liaison to U.S. and NATO military commands, Leah has proven experience managing businesses, projects, campaigns and contracts that deliver the results that senior executives, board members and clients need under stringent guidelines, requirements and often austere environments. Leah has 11 years experience in the U.S. Army as a military broadcast journalist, producing multiple-award-winning programs and documentaries and is a three-time Department of Defense Thomas Jefferson Award Recipient, Crystal Communicators Award of Excellence winner, the U.S. Army Europe Broadcast Journalist of the Year (2003), and recipient of over a dozen U.S. Army Keith L. Ware Award's in both radio and television. Hosted on Acast. See acast.com/privacy for more information.

Are you hitting the nail on the head when it comes to internal marketing?…you are doing internal marketing, right?Don't worry if you're not. We've got your back with this episode of Demand Gen U. Metadata duo Mark Huber, Head of Brand & Product Marketing, and Jason Widup, VP of Marketing, break down exactly why internal marketing should be a priority. You'll hear about the challenges, mistakes, and experiments the Metadata marketing team has explored while doing internal marketing – so you don't have to do the same. Tune in to hear about our tactics for getting the word out across the company so that everyone is on the same page about marketing.Find out:Why internal marketing is so importantHow to use “show and tell” to share what you're working onWhy repetition is key to getting your message across0:00 – 0:30 – Intro0:30 – 2:30 What internal marketing is (and isn't)2:30 – 6:19 Why Metadata initially started internal marketing 6:19 – 10:05 Our lightbulb moment on why internal marketing is so important10:05 – 14:47 – What our internal marketing looked like at the start14:47 – 19:04 How we borrowed the show-and-tell idea for internal marketing 19:04 – 24:46 How Mark preps for his show-and-tell 24:46 – 29:47 Early challenges and confusion 29:47 – 32:02 Other ways to do internal marketing 32:02 – 36:16 Why we built the Metadatabase 36:16 – 40:31 Why the importance of repetition is the biggest lesson Mark learned from internal marketing40:31 – 41:44 Outro

In today's episode of Digible Dudes podcast, we are having a fascinating conversation with Michelle Reinhold; Strategic account manager at Digible, and Anthony Paganucci; Founder & CEO of The Brynson Group", a real estate consulting firm specializing in multifamily about when to hire a marketing director to a property management company. Throughout the conversation, we dive into the right time to hire a marketing consultant, consultant versus marketing person, human touch in multifamily, proactive and reactive, management & differentiation of brands, and more. [08.20] When to hire – When to hire a marketing consultant depends on the three elements; size, tech stack, and structure of the organization. [17.08] Consultant or marketing person – Michelle dives into the importance of having one person to take care of all the things when it comes to marketing and what result they have on consultant versus marketing person. [23.10] Dedicated marketer versus consultancy group – Anthony dives into the difference between having a full-time marketer and a consultancy group in your organization which entirely depends on the nature of the organization. [28.59] Making it easier – Anthony talks about how Brynson makes the process easier for their customers and how they can save time by working with them. [35.48] Generation of marketers – Michelle shares her idea of how customers begin to hire people who are specific on digital who can handle a lot more brand awareness, new property branding, websites, content, and more. [38.21] Human touch – Michelle shares her idea about the importance of having a human touch in combination with artificial intelligence when it comes to multifamily. [46.38] Low occupancy – Michelle and Anthony talk about how organizations tend to blame marketing for low occupancy and how the consultant comes into this kind of situation. [50.17] The job – Anthony dives deep into one of the biggest questions that people ask them as ‘'why do we need you'' he explains why people need them because the industry doesn't stay at the same place, it has ups and downs. [55.09] Being proactive – Michelle dives into how hard it is to be proactive in the industry and how they are working things out because it's all about providing data. [59.14] Brand management – Anthony dives into brand management which is the least proactive thing in the industry where people overlook or wait too long to develop it. [01.08.37] Brand differentiation – Every brand has a unique identification point says Anthony, and brand differentiation is based on their location, the point they have, etc. [01.16.15] Being more proactive – Anthony and Michelle share their thoughts on how to be proactive in marketing like doing resident testimonials, and social media content including images and videos on Facebook, Tick Tock, LinkedIn, and Twitter because they will stay there and people know that's real.

April and Chris are discussing brand authenticity as it applies across the marketing spectrum, from external campaigns to internal communications strategies. They assess some recent examples of messaging strategies — good and bad — from the news, including allegations of fraud at Weber Shandwick, Meta's human rights report, and public backlash over Instagram's emphasis on video. In this “Point / Counterpoint” segment, they debate the role of internal communicators in overall brand success and spar over Chris' latest article for Newsweek. They have some hot takes in “Cash or Trash?” and discuss: A&W's Ryan Reynolds impersonator, Velveeta's new martini recipe and an emo-inspired logo makeover at Wendy's.  BREAKING NEWS Weber Shandwick fraud: https://reut.rs/3Qmshi0  Meta's Human Rights Report: https://bit.ly/3zEKQHw  Instagram vs. TikTok: https://bit.ly/3PZ8vch  Point & Counterpoint Internal communicators: https://bit.ly/3btC1be  Is "Cringe" The Next Big Content Trend? https://bit.ly/3QdGH40 Cash or Trash? Ryan Reynolds + A&W: https://bit.ly/3bqM3tX  Wendy's logo: https://bit.ly/3OYDxju Velveeta-Infused Martini: https://bit.ly/3vC3vlJ  April is the president of Trust Relations: https://www.trustrelations.agency/ Christopher Tompkins is the CEO at The Go! Agency: https://gosalesandmarketing.com/

What's the difference between internal and external marketing?Internal focused on your existing patients whereas external encompasses everything you do to attract new patients. From the time you leave your house until you get home, you should be aware that you're marketing your business. Be aware of everything you do, say, and who you interact with. Where to get started: The importance of gaining awareness for your brand and clinic Have work shirts. No one asks you foot questions when you wear your NIKE shirt  External Marketing can be EXPENSIVE, especially if you make mistakes.   Newspapers (position, readership, so many factors)  Magazines  Media Releases & Editorials   Television and Radio  Sponsorship  Beware of sharks Remember  Your external marketing influences the other three marketing pillars.  Your referrers and current patients also see your external marketing so make sure it is always ON BRAND.

In this week's episode, Jessie & Daniel talk about all things external marketing. This is the final step of the 5 Steps to Success, and one that will compound all the success from your previous efforts so join in to hear all our external marketing best practices.. Have a lesson learned? Share it with us on Instagram! https://instagram.com/chill.blueprint  Check out all the resources available here: Free resources for the #coolsculptingpro: https://chillblueprint.com/resources  Free Instagram workshop: https://chillblueprint.com/workshop Instagram Academy for CoolSculpting Professionals: https://chillblueprint.com/enroll 

Barcus sits down with Paul Baron from Chat Marketing University and discuss external marketing strategies to implement in your business for 2022. They also discuss recent Amazon updates in regards to Terms of Service and Code of Conduct policies for businesses selling on Amazon. --- Send in a voice message: https://podcasters.spotify.com/pod/show/emergant/message

Jamie Bell, the VP at Workshop joins the podcast. She shares why it's important for B2B companies to prioritize internal marketing, what brands she sees executing this well, how to get everyone in your organization excited about what the marketing function is doing and much more. Jamie's LinkedIn: https://www.linkedin.com/in/jamieclarebell/ Workshop Website: http://www.useworkshop.com

Join this podcast's Facebook Group: The Dental Marketer SocietyGuest: Sandy PardueBusiness Name: Classic Practice ResourcesCheck out Sandy's Media:‍Facebook: https://www.facebook.com/sandy.pardue.35‍‍Host: Michael Arias‍Website: The Dental Marketer‍‍Join the podcast's Facebook Group: The Dental Marketer Society JOIN MY EMAIL LIST HERE FOR GROUND MARKETING STRATEGIES AND TACTICS.‍‍‍The Systems You Should Have in Your Practice:1. Vision/Goal Setting/Attainment2. Human Resources3. Office Management4. Practice Statistics5. Procedure Manuals and Policies [Creation and Updates]6. Meetings [Staff Meetings and Morning Huddles]7. Inter-Office Communication8. New Patient Process9. Handling and Prevention of Broken Appointments10. Financial Policies/Arrangements [Guidelines and Scripting]11. Hygiene Department/Soft Tissue Program12. Overhead Monitoring13. Patient Flow/Routing14. Patient Records/Creation/Updates/Defensible Documentation15. Recall Process16. Patient Retention17. Patient Reactivation18. Letters/Mail Handling19. Scheduling20. Confirmation 21. Phone Skills22. Customer Service23. Emergency Patients24. Treatment Plan Presentations25. Incomplete Treatment26. Accounts Receivable [Current and Past Due Collections]27. Insurance28. Patient Education and Communication29. Clinical Efficiency30. Practice Management Software/Computer Usage/Security31. Housekeeping/Maintenance/Equipment32. Accounts Payable/Bookkeeping/Payroll33. Internal Marketing34. External Marketing35. Fees/Coding 36. Requisitioning Supplies/Inventory37. Sterilization38. Infection Control39. HIPAA [verify only]40. OSHA [verify only]41. Lab/Case Process42. Office Security/Safeguards to Prevent Embezzlement‍‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes!‍‍DON'T FORGET TO:Join The Newsletter here and be a part of The Dental Marketer FamilyClick here to see how you can attract new patients immediately and consistently!Click Here to join the Ground Marketing Facebook Group

Hear Claire Pfarr discusses marketing staffing - hiring internal versus external and why marketing needs to have a seat at the leadership table. With 15+ years of experience in professional communications and marketing, Claire brings an undeniably infectious passion to everything she does. Her time spent in roles on both the client and agency side of the fence, has given her a wealth of knowledge on which marketing staffing models work well and which don't. Connect with Claire Pfarr: https://www.linkedin.com/in/claire-pfarr/ Join the HITMC community: https://www.hitmc.com/

Do you know how to market for your dental practice both internally & externally? Want to know the difference between Internal Dental Marketing & External Dental Marketing? - Watch our 11th episode of the Dental Marketing Podcast with Dr. Lee Harris - Dental Practice Management Consultant at Harris Dental Solutions, to get your answers! - Get in touch for a FREE strategy session: Website: https://kickstartdental.com/get-in-touch/ Email: Info@kickstartdental GMB: https://g.page/kickstartdental?share Facebook: https://www.facebook.com/kickstartdentalmarketing Instagram: https://www.instagram.com/kickstartdental/ - See you guys in our next episode of 'The Dental Marketing Podcast' with another exciting guest! - Don't forget to subscribe to our channel and hit the bell icon to be the first one to be notified about our next episode.

https://youtu.be/akymQntVbQ8 Eric Erwin, CEO at FloraCraft took some time to discuss how a manufacturer in both the B2B space and the B2C space view marketing as a function in their overall strategy. Join the conversation and let us know how his nuggets of wisdom apply in your work. You can find Eric as follows: https://www.linkedin.com/in/ericerwin/ https://www.floracraft.com/ Please also check out the Virtual Presenter Course: https://virtualpresentercourse.com/impact25/aff/5/ & Viddyoze: https://bit.ly/3pujKvh Stream and video Conference Like A Pro Canon EOS M50 Mark II https://amzn.to/37oexzp Canon EOS M6 Mark II https://amzn.to/37oexzp Power Source for camera streaming https://amzn.to/3airBIG Stream Deck https://amzn.to/3ag0TQN Yeti Microphone https://amzn.to/2KsnRtg Green Screen Starter https://amzn.to/38aBeGE LED Light Kit https://amzn.to/34jQ8cl Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO BOOKS WE LOVE 7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3 Leading Beyond a Crisis https://amzn.to/2IS2els Stop Being the Best Kept Secret https://amzn.to/3gQje8t Selling with a Noble Purpose https://amzn.to/3gUzepG How to Be Successful without Hurting Men's Feelings https://amzn.to/3gQK686 100 Tricks to Appear Smart in Meetings https://amzn.to/3ntesjM What Got You Here Won't Get You There https://amzn.to/3r0zisT --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/andrew-deutsch4/support

Ep 63: The Importance of Internal and External Marketing w/ James Gilbert Part of the TGIM! (Thank God It's Monday!) series hosted by Tom Alaimo.

Dr Harry Singh talks about the various external marketing strategies you can use to grow your facial aesthetics business.

00:38 – Dr. Pete and Dr. Stephen introduce today's topic, External Marketing Framework09:15 – Dr. Pete and Dr. Stephen speak to the communications pivot that must take place in this new framework  16:22 – Dr. Pete and Dr. Stephen break down what they wish to accomplish with this new framework and provide three specific stories on how to apply it  23:07 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers25:09 – Dr. Pete and Dr. Stephen expound on the power of perspective and agility  EPISODE QUOTES“When we said you have to show up with a plan but you can't be attached to the plan, we recognized that we need to have a Plan A, B, C and maybe even a Plan D tucked in our back pocket. That's what 2021 is gonna call for.” (03:14)“Like all things, CEOs always look at every situation and say, ‘There's always a tradeoff.' That's how mature business people and leaders look at everything. There's always a tradeoff.” (04:54)“What we're giving you is this concept – this framework – that the way that you're communicating is what's different, not the value of what you're communicating, not the need or demand if that. And as a result of that, we simply have to adjust the way we're doing that.” (10:58)“People move on emotion. So we want to build the emotion to the call-to-action.” (14:12)“The best, most productive chiropractic workshops in the world teach your listener how chiropractic is the bridge to help them get what they want.” (18:32)“I hope you see what we see, which is that it's about agility. In 2021, how are we gonna market, how are we gonna reach our community? I hope you see it right now that the potential is limitless.” (31:01)LINKS MENTIONEDDr. Stephen's LinkedInDr. Peter's LinkedInThe Remarkable CEO WebsiteDr. Stephen's Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteJoin us for the Virtual Attraction Immersion. Register Now!

You could be forgiven for thinking that running a podcast is a bit like running an airbnb, particularly with the impending arrival of your first guest. You get a few jitters as you anticipate your first guest's arrival. "I was so excited and also super nervous," said first time airbnb host Colleen in an interview. Well I felt exactly the same as we faced down the microphone of our first Pending Approval guest! We Are Savvy is an external marketing agency. We're working more and more with hybrid versions of the traditional marketing team and we decided the time was right to talk to Caroline Healy, Founder of We Are Savvy, an external marketing agency. We wanted to learn about what an external marketing agency does, how they operate and to discuss with Caroline what she is seeing impacting businesses in this COVID-19 business environment. After listening to what Caroline has to say, if you would like to understand more about what her agency has to offer you can email her at caroline@wearesavvy.com.au Hope you enjoy our latest Pending Approval offering! #podcast #MediaAgency #Marketing

If you have ever tried driving traffic and sales from off-Amazon channels (i.e. paid media, organic media, email, etc.) back to Amazon, then you probably know there is not a one-size-fits-all solution and data and sales can get lost along the way. In this episode, Vendo's Digital Media Buyer and Senior Marketing Strategist explain the different strategies and tools for tracking sales and analyzing data when driving traffic from off of Amazon onto Amazon. Subscribe to our YouTube channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses! Contact Us: hello@vendocommerce.com https://vendocommerce.com/contact Subscribe to our Newsletter : https://vendocommerce.com/subscribe-to-newsletter/ Featuring: - Dariya Smailova, Digital Media Buyer - Vendo - Nicolas Martinez, Senior Marketing Strategist - Vendo Protect Your Brand & SELL MORE!™

Overview of external marketing & advertising strategies to help grow your Amazon business on the following platforms: Google, Facebook, Instagram Pinterest, YouTube, & Snapchat. Topics from acquiring customer contact info, ManyChat Messenger flows, and sales attribution tools, among others, are covered. Tune into future podcasts for a more in-depth look at each of the different plaforms! Contact Us: hello@vendocommerce.com https://vendocommerce.com/contact Subscribe to our Newsletter : https://vendocommerce.com/subscribe-to-newsletter/ Featuring: - Nicolas Martinez, Senior Marketing Strategist - Dariya Smailova, Digital Media Buyer Protect Your Brand & SELL MORE!™

This CX Mini Masterclass explores the importance of marketing customer experience, both externally to customers, as well internally to employees. Show host and customer experience expert, Julia Ahlfeldt, shares some practical tips and ideas for how you can leverage your customer promise as a marketing draw card, and how to foster awareness of customer experience within your organization. If you’ve been looking for some ideas about internal and external marketing of customer experience in your organization, then this episode is for you. Spread the word about great customer experience Most major brands spend loads of time and resources marketing their products and services, so shouldn’t this be enough to draw in customers? The short answer is no. Most marketing emphasizes the CVP, products and promotions. Few brands dedicate much of their marketing budget to helping consumers understand what kind of experiences they can expect. And to be honest, I’m not sure why. Perhaps they think it’s a waste of marketing spend or they’re afraid of putting a promise out there that the business won’t be able to deliver on. I see it as a huge missed opportunity. If you don’t help consumers know what they can expect, it sets the stage for a mismatch between expectations and reality...something that often ends up with an unhappy customer. If your organization has established a customer promise or experience principles, these should be shared this with consumers. T Mobile in the US has focused quite a lot of external marketing on experiences, such as their unique Team of Experts support team. Focus on the touchpoints If your organization has already mapped the customer journey, you'll know that there are many, many touchpoints. Each of these channels of interaction can become an avenue for marketing customer experience and sharing the good word about what sets your brand apart from the others. Marketing teams are normally very organized with messaging via traditional above the line advertising, newsletters, etc., but remember to look for opportunities to weave the customer promise into less obvious touchpoints like statements, contracts, and sales/support support teams. If you are wanting to learn more about touchpoints and journeys, be sure to check out Episode 16. Internal marketing of customer experience can rally employees  If customers know what kind of experiences they can expect, then naturally employees need to be rallied around the same mantra. This is where internal marketing of your CX program comes into play. Internal marketing of CX is important because it helps establish a cohesive understanding of your company’s customer experience ambitions. Internal marketing of customer experience generally takes two forms: Consistent messaging about the long term vision of CX - Each organization needs to craft an enduring unified message about its customer-centric aspirations. Usually this takes the shape of customer experience principles or a customer promise. Like a vision, mission or purpose, this is something that should remain constant, with occasional refreshes as the business evolves. This message should feature in an organization’s cornerstone employee engagement and rituals like onboarding. Think of it as marketing for the long haul. Employees should know the customer promise like they know their favorite brand’s slogans. Short-term efforts to rally and energize teams - These are communications that are of the moment, often intended to encourage specific behaviors or change rather than act as a philosophical Northstar for CX. If an organization is looking to catalyze customer-centric change, they might investigate launching a branded campaign with an inspiring call to action. We can see a great example of this at Multichoice, the South African media company, where the CX team spearheaded a campaign called #99problems to engage all staff in helping resolve the top 99 customer pain points along the customer ...

It’s good enough. Usually, “good enough” isn’t enough to solve problems for employees and customers.  Today’s guest is Brianne Hoffman, senior marketing and communications manager at Wanzek Construction. She offers advice on how to avoid makeshift marketing to improve productivity.  Some of the highlights of the show include: Internal and External Marketing and Communications: Create strategies that grab and engage target audience  Wanzek Construction: Builds and maintains industrial wind turbines, solar farms Plan Persona and Associate with Audience: Long-term projects decrease need for brand new business and customers #1 Priority: Safety is cornerstone of Wanzek Construction’s people and property Core Values and Work Culture: Big, happy family 7 Internal Beliefs: Protect, Trust, Talent, Information, Integrity, Communication, and Profit Fist Bump App: Callouts to coworkers for a job well done  Content Pillars: Document marketing and communication goals and game plan  Plan in advance to help anticipate and alleviate fire drills and pop-up projects Weekly Summary: Reinforce and reflect on list of accomplishments Pressure to do more, with less: Identify inefficiencies to shift responsibilities, and find tools that get things done faster  Wanzek Way: Be the best and deliver excellence Back to the Drawing Board: What do you think we should do?  Marketing and Communication Metrics: Track popular posts, recruitment campaigns, followers, and more Links:  Brianne Hoffman on LinkedIn Wanzek Construction Xcel Energy ENGIE The Marketing Management + Strategy Statistics You Need to Know in 2019 New CoSchedule Marketing Suite Who do you want on the podcast? What do you want to talk about? Send suggestions for guests and topics.

This episode of Build Your Best Practice is all about the marketing tactics you can and should be using to get your NAME out there. People buy what is familiar to them. In order to get patient referrals- you need patients to start with! This episode focuses exclusively on getting new patients from branding as opposed to referrals. This type of marketing is not usually free or easy- but it's extremely important! Be sure you're choosing the right marketing tactics to get a real return on your investment.

Learn how to use storytelling to pitch your ideas with Eric Harris.In this episode, guest Eric Harris shares tips on: Using stories to pass ideas from one person to another Framing your idea in a narrative structure Putting the Campfire Method to work in your presentations and meetings Selling an idea versus the selling a physical object Employing "the movie trailer" to show your idea's value Listen in as Eric Harris joins Bill Klaproth to share his best advice on using stories for internal and external marketing.Get in touch with Eric:FacebookInstagramGatherRound

Dojo Podcast Episode 05: External Marketing by The Institute of Martial Arts

Hey Y'all, welcome to another Flipped Lifestyle Podcast Q&A w/ S&J! In the Flip Your Life Community, we hold a members-only Q&A twice a month where we answer online business questions of our members live on air! This podcast episode features some of the highlights of these recent live member Q&As to give you a glimpse of how we help the members of our community, and help you as well in online business by listening in. Today's Q&A highlights answer the following questions:  My product is priced way higher than my competitors' ($39/month, $300/year), but as a result I'm not getting sales. I ran a massive discount for this week only to match my competitors' prices ($9/m, $99/y) and am happy I got a bit more sales (7 monthly, 7 yearly sales at it's almost the end of discount week), but going forward plan to continue selling at my high price, but with the $1 dollar trial for 2 weeks. What can I do to convince people that my membership has value compared to my competitors'? It's terrible not getting sales for weeks at a time because of the high price, and significant number of people have dropped out after the 2 week trial because of financial reasons. And because my niche is on a volunteer basis, people do cancel their memberships because of reasons like "lack of time" when they stop serving in church for the season. - Sandra I have a question about retaining my monthly members and upgrading them to a quarterly or annual membership. As of now, I've managed to upsell a handful of my members to an annual membership, but for the most part, most members leave after 1-2 months when their baby or toddler is sleeping beautifully thanks to my program! I've been trying to communicate the message that babies are always going through transitions, milestones and regressions- and therefore, you should upgrade your membership so that you know what to do during every single change and keep your little one's sleep in tact. However, for the most part, the message falls on deaf ears. I really tried to increase the amount of times I repeated this message. It just seems to be a really tough message to get across. One idea I had was to send out a monthly newsletter summarizing what they can expect of their baby at that age in the sleep department, and what potential issues they can potentially expect down the road (hint hint- don't cancel!) Any other concrete advice or ideas? - Eva You can also watch this episode on our YouTube channel: FL 217 - Offer + Pricing + Internal & External Marketing (Q&A w/ S+J) CLICK HERE to get your FREE 30-DAY Membership in the Flip Your Life Community NOW! You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post.

External marketing encompasses everything you do to attract new clients to your business. As the business owner, you need to be promoting your business from the time you wake up until the time you go to sleep. You need to always in marketing mode. Here are 8 External Marketing ideas, which I believe are still useful today, and one I'm not so sure about: 1. Work Shirts 2. Newspaper 3. Magazines 4. Media Releases  5. Editorials 6. Television 7. Radio  8. Sponsorship Depending on your target market, hardcopy telephone directories may still have some use, even though I have not used one, or advertised in one for many years.  If you have any questions about external marketing, please email me at tf@tysonfranklin.com.  Did you listen to: Marketing Pillar One - Professional Referrers Marketing Pillar Two - Non-Professional Referrers  Marketing Pillar Three - Internal Marketing  It's No Secret Business Conference  On the 17th and 18th of August 2018. I will be holding a 2-Day It's No Secret Business Conference in Cairns and this year's theme is 'Communication, Persuasion and Influence'. My Keynote Speaker is David M Frees from Pennsylvania, who was also my guest on Podcast Episode 2. Bookings are NOW OPEN, and for more details, please visit my EVENTS page. (Limited to 50 attendees)   There will also be seven local business owners and entrepreneurs. More information is coming shortly.  FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door.

What is the difference between Internal and External Marketing? In this episode, Dr J explains how he uses myriad internal and external marketing techniques to stay fresh and relevant in the eyes of his customers, while attracting new ones or ones who've gone dormant to ensure maximum profitability and continued growth. http://www.drjamesfedich.com

Key Points at a Glance Gary Kadi, CEO of Next Level Practice, in conversation with Naren Arulrajah Learned basics of small business at 8 yrs old The beginning of the journey The turning point and finding a solution Millenials: acknowledgement, purpose, collaboration Technology and marketing GABE system Mindsets and beliefs Final thoughts How to. . […] The post Essentials in Practice Growth with Internal and External Marketing with Gary Kadi appeared first on Growing Dentist Podcast Show.

This will be the first of a 3 part series on how you as a private practice owner can successfully scale and grow your business while still providing expert care. As a private practice owner you might be facing a thorny problem. A problem that might get you into a lot of trouble. It's something I had to work through, and I've heard from a lot of other private practice owners who are struggling with this as well. The problem is this: How Can I Scale My Business, or Grow My Business, But Yet Keep The Same Level of Expert Care? Or in other words, how can I grow without having a decline in quality? How Many Balls Can You Juggle? Just think about how many different roles you have to take on as a private practice owner. Let's look at a few: Internal Marketing (marketing to your past patient base) External Marketing (marketing to people who've never heard worked with you before) HR & Personnel Finance & Billing Legal Policies & Procedures Logistics Goal Setting & Planning Management The list goes on. We're not even including the different sub roles of being a physical therapist itself. For more: http://breakthroughptmarketing.com/

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" will educate the entire dental office team on how to put together a comprehensive marketing program. Learn how to tie every aspect of your office together under a single marketing focus.

When it comes to their jobs and their businesses, many people are frustrated by their lack of success and general dislike of what they do. In this week’s episode, Gary discusses one of the reasons why all too often small business people do not garner the success they seek. He is joined by Henri Schauffler of CEOFocus (www.Ceofocus.com) … Read more about this episode...

Marketing wizards Rem Jackson and Chad Schwarz share their strategies for effectively marketing podiatry practices.