Impact: How to Grow Your Thought Leadership Brand and Business

In this episode, I interview the business coach and CEO of Uplevel You, Christine Kane. Christine has created a process for growing your business with a balance of strategy and soul (or intuition). I was excited to record this interview with Christine given that, like me, she was a musician turned entrepreneur. She was a […] The post How to Balance Strategy and Intuition with Christine Kane appeared first on Jason Van Orden.

I'm sure you've participated in a hot seat before. You might have even facilitated hot seats. But I'm willing to bet you haven't thought of some of the ways Hillary Weiss uses them in her business to attract clients and generate content. After Hillary shared her approach with me, I put it into action right […] The post New Clients and Income Using Hot Seats with Hillary Weiss appeared first on Jason Van Orden.

You know those times when you read a book and it feels like every word was written for you? That's the feeling I got reading Trust Yourself by Melody Wilding. Melody's book is a guide for those of us who are highly ambitious but who sometimes struggle with things like perfectionism, impostor syndrome, emotional triggers, […] The post Trust Yourself with Melody Wilding appeared first on Jason Van Orden.

How can you tell which things you should focus your limited time, money, and energy on to get the best results in your business? With so many things pulling at your attention, it can be challenging as a business owner to know what should get your attention now and what can wait. It's easy to […] The post Strategy: Overcoming Costly Business Blindspots appeared first on Jason Van Orden.

Sustainable business success results from understanding and knowing how to operate within three critical ecosystems: business strategies, personal development, and daily habit/mindset. My guest, Jeffrey Shaw, writes about these ecosystems in his latest book, The Self-Employed Life. Many times over burgers and fries, Jeff has told me stories about how he studied luxury brands and […] The post Strategies for Wowing Clients and Prospects with Jeffrey Shaw appeared first on Jason Van Orden.

When monetizing your expertise and email list, there are three easily-overlooked mistakes that will secretly siphon away your profit potential. These three monetization mistakes are part of a phenomenon I refer to as Monetization Shyness. I'm often asked to look over a client's monetization strategies to find the gaps. Monetization Shyness is the first gap […] The post 3 Hidden Monetization Mistakes That Are Costing You Money appeared first on Jason Van Orden.

How can you know what to focus on in your business to produce the most significant new growth? With so many options available to you, it can be hard to decide where to invest your limited time, money, and other resources to get the greatest return on your efforts. We can quickly end up overwhelmed, […] The post 3 Strategies for Growing Your Business appeared first on Jason Van Orden.

This is not your average interview with John Lee Dumas. I've known John since 2012, before his popular podcast, Entrepreneur on Fire, launched. We met in a pizzeria near Times Square while in NYC for the New Media Expo. Little did I know the level of impact and income John would go on to generate. […] The post Success Secrets from John Lee Dumas appeared first on Jason Van Orden.

How can you ensure to create products and services that your market will scramble to buy? To design products and services that are sure to sell, you must first focus on the offer's value proposition. The value proposition answers the customer's premier question.  What's in it for me? The customer wants to know the outcomes […] The post How to Design Offers That Sell appeared first on Jason Van Orden.

As a business owner and thought leader, there will inevitably be times when you procrastinate a task or project despite its significance to your goals. There are many reasons why we procrastinate, but two of the most common are perfectionism and overwhelm. I certainly have plenty of experience in this respect. Procrastination can be especially […] The post 3 New Ways to Eliminate Procrastination, Overwhelm, and Perfectionism appeared first on Jason Van Orden.

Then they create a customer journey that leads them toward doing business with you. To create a compelling customer journey, you must have a deep understanding of your intended customer's inner world and the process they go through before they buy. In this episode, I'll share with you a framework that outlines the five phases […] The post Generate More Sales with Customer Awareness appeared first on Jason Van Orden.

I’m afraid we’re going to have to postpone indefinitely. This was the first of many calls that my friend and client, Alexandra, would get in a 48-hour period resulting in a 40% loss of immediate income. This was the day it became clear coronavirus was taking hold of New York City. As a freelance teacher, mentor, coach, and choreographer, she could no longer do her in-person gigs. The post Creating New Income Streams Quickly (A Case Study) appeared first on Jason Van Orden.

There are four essential elements for creating an online course in order to ensure it will be profitable and deliver results. Together, these four elements make up a framework I call The Online Course Design Canvas. In this episode, I outline this framework and give you examples for each element to help you outline your […] The post Four Steps to Design a Profitable Online Course appeared first on Jason Van Orden.

In this episode: 1) how to clearly communicate your unique brand to the marketplace 2) how to market and sell successfully when your values don’t align with the popular messaging in your industry. Have you ever found yourself trying to communicate the essence of your business, in a clear and concise way? Maybe on your […] The post Four Plug-N-Play Marketing Templates to Powerfully Communicate Your Genius appeared first on Jason Van Orden.

In this episode, you’ll learn how to 1) Create an irresistible personal brand that commands the attention of your ideal audience and customers 2) Uncover and clarify the most unique and compelling parts of your message. There’s never been a better time to attract an audience and share your ideas with the world. But the […] The post Five Steps to Create an Irresistible Brand and Message appeared first on Jason Van Orden.

In this episode, I talk about why I created this show and how you will benefit from it. I also talk a bit about my story and how it led me to work with thought leaders as a business and marketing strategist. The post About the Impact Podcast and My Story appeared first on Jason Van Orden.