Podcast appearances and mentions of jason van orden

Have you ever found it hard to create marketing messages that really connect and charm your audience?This week's guest is Jason Van Orden, a growth strategist with almost 20 years of experience. Jason has launched over 60 online courses and helped over 10,000 entrepreneurs. He shares his tips on how to craft messaging hooks that grab your audience's attention.Jason discusses how to make your messages stand out by focusing on what matters most to your audience. His advice helps you improve your marketing strategies so they resonate and drive engagement.Key Takeaways:Understanding Remarkability: Discover four elements to create a memorable hook that grabs attention and interest.The Eclipse Factor: Learn how to simplify your marketing to reach the right audience with the Eclipse Factor and the '3 R's' framework.Practicing Relevance: Target your audience's needs and challenges by speaking directly to them and customizing your message.Building Resonance: Discover how to build trust and connect with your audience by using three key skills,Tune in to learn how aligning your marketing messages with what your audience cares about helps boost your book marketing success and increase your sales.Get information on Jason's workshops and download his worksheets to create  your marketing messaging hooks.*************************************************************************Dreaming of writing a book? Looking for a way to publish your book baby? Wondering how to leverage your book to create revenue for your business? Check out the Biz Book Publishing Hub and you'll be one connection away from finding the perfect next step—whether you're just starting to sketch out your book idea or navigating the complexities of publishing and marketing. I'm one of more than 50 Hub Partners ready to support your project with free tools and expert guidance. Find out how this fantastic resource can help entrepreneurs like you become authors: www.BizBookPublishingHub.com. ************************************************************************

Josh went back and listened to some of his earliest Podcast Interviews (from 2012 and early 2013) and has managed through all the muck and mess, to pull out several lessons for better Podcast Interviews. This is part 3 of a 3 part series covering the following 3 Lessons.Today's Lesson: EDIT YOUR PODCAST!!To paraphrase Howard Fine: If you think editing doesn't matter, then go find your favourite Speech, TED Talk, Joke, etc. and start adding ums, ahs, likes and you knows back into the audio, and see if it makes it better. Hot Tip: It Doesn't. To paraphrase Roman Mars from 99% Invisible: If you have 500 listeners, and you cut out a minute of fluff from your podcast, you're not just saving one minute, you're saving 500 minutes.Socials: • @deadsetpod on Twitter/X.• @deadsetpod on Instagram.• @deadsetpodcasting on Facebook. Email: hello@deadsetpodcasting.comHire Us To Edit Your Show(s): https://www.deadsetpodcasting.com/services

Discover the resilience of email marketing as a cornerstone of your business when social media turns its back on you. Leslie Samuel's cautionary tale of being banned from YouTube spotlights the volatile nature of online platforms and the stark reality that, without warning, your digital empire can crumble. Yet, amidst the ruins, an engaged email list stands as a beacon of hope. This episode isn't just about the pitfalls of digital reliance; it's a treasure trove of strategies for growing a robust email list that not only weathers storms but thrives in them. From the compelling success story of Jason Van Orden to actionable tips using platforms like ConvertKit, learn to turn subscribers into a loyal community that powers your business engine.The dark web of channel bans and hacked accounts holds a grim lesson for online entrepreneurs, and Leslie Samuel's Interactive Biology channel serves as a prime example. My journey through the treacherous territory of online bans reveals why being one of the "good guys" in the digital space matters. Security is paramount, just as locks are to a storefront, so is two-factor authentication to your online presence. This episode is packed with insights on safeguarding your digital assets and keeping your audience within arm's reach. It's not just a conversation; it's a masterclass in fortifying your business against the unexpected and ensuring your voice is never silenced.

Are you struggling to get clients to say "yes" to your offers? Do you pour time and energy into creating programs, services and products only to get crickets in response? Crafting compelling offers that speak directly to your ideal client's biggest needs and desired outcomes is crucial to business growth and making sales.  In this episode of The Recognized Authority podcast, host Alastair McDermott interviews conversion marketing expert Jason Van Orden about his proven framework for creating irresistible offers that convert.  Key topics covered include: Clarifying your ideal client and their goalsDefining the outcomes your offer will deliver  Articulating your unique methodology Structuring an offer with irresistible appeal Tune into this valuable discussion to get the inside scoop on crafting offers your dream clients simply can't refuse!

Why you've got to check out today's episode Find out what is your signature process and how it can cut your time in half while increasing salesDiscover why making the switch from a one-to-one model to a one-to-many model is important for your businessLearn more about the importance of solidifying your signature process in managing your time and businessResources/Links:Want to know more about how you can increase your sales while cutting your workload in half? Click here: https://www.jasonvanorden.com/scalable-genius/SummaryDo you want to know how you can increase your sales by serving more clients in half the time and stress?Having a model isn't enough if you are more stressed, losing prospects, and often caught up in it. A one-to-one model may sound the best, but having your very own signature process (and maybe, even switching to a one-to-many model) can promise you more leads and more profit at a lesser time and cost.Jason Van Orden helps coaches and consultants create group programs that serve ten times the clients and cut their workload in half without sacrificing client results.Make sure you've got your pen and paper ready as Jason talks about how you can create your very own signature process that can guarantee you more clients without sacrificing any of your current progress or sales. He also shares his secrets on how you switch to a one-to-many model at ease!Check out these episode highlights:02:29 - Jason's ideal client: It's that coach or consultant doing great work for a while. They know who their ideal client is. They know how to get some really good results.03:16 - The problem he helps solve: It's serving more people in less time, but not sacrificing the results either. I know that coaches and consultants get into business because they want to change people's lives.05:12 - The symptoms of the problem: So they're feeling pulled between, "Okay, I'm marketing and finding new leads. Okay, now I'm trying to sell to bring people in. Okay, now I got to serve those clients," right? And there's these different parts of our business. 07:08 - Clients' common mistakes before consulting Jason: So there's one or two that I see the most often. One is thinking, "Hey, I'm so valuable to my clients. I have to be in the room. It's me being intuitive. I'm integral to the process."08:39 - Jason's Valuable Free Action (VFA): The first thing is to start defining your signature process. So how do you do that? Well, start breaking down and noticing the themes and how you guide them from here to there and think of it in terms of milestones.09:26 - Jason's Valuable Free Resource (VFR): Want to know more about how you can increase your sales while cutting your workload in half? Click here: https://www.jasonvanorden.com/scalable-genius/10:15 - Q: How did the universe start? Where did it all come from? A: Actually, I don't know. But I love thinking about it as much as I can, like, why are we here?Tweetable Takeaways from this Episode:“Your ideas can be turned into a system where that becomes the star of the show. That becomes the thing that your clients are buying into.” - Jason Van Orden

Imagine onboarding more clients in the next 30 days than you did in the last 6 months. Most business owners could not pull that off right now and industry fluctuations aside, the lack of sales is typically due to one key issue – the business's offerings aren't seen as remarkable. If an entrepreneur isn't standing out, then most likely there is an issue with messaging, customer journey, or offer optimization.  On Amplify Your Success Podcast episode 362, Jason Van Orden joins me to explore how techniques like his Gravity Method keeps potential clients engaged and guides them toward making a purchase with you.  Jason provides valuable insights, examples, and practical tips for finding one's remarkable factor, addressing objections, and reframing the problem for potential clients. Melanie and Jason also reflect on their personal experiences of making bold decisions and the importance of networking and community engagement for business growth.  Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority. Key Takeaways: 02:58 What's possible when using the Million Dollar Visibility Stream. 07:21 We discuss our insights around the coaching industry facing client conversion challenges. 08:26 Common challenges for coaches around messaging, customer journey, readiness for sales. 12:06 What the 3 R's are: relevance, remarkability and resonance. 16:03 Jason shares how a “Dancer turned teacher” experienced the effort theory. 18:42 What to do when you have tried so many things that don't work. 23:21 Jason shares how to reframe anxiety using somatics for new hope. 25:09 Emerging research that can change industry perceptions. 28:19 The importance of not discounting your offers when people are not buying. 34:49 Jason talks about overcoming introversion and shyness to become a leader and create remarkable experiences for others.   Get access to Jason's free resource: 3R Messaging Worksheet: Jasonvo.download  [MELANIE'S RESOURCE] Download my free Million Dollar Visibility Stream Framework at https://amplifywithmelanie.com. Interested in the $100k Authority Accelerator program? Let's book a complimentary Fast Track Session and explore if it's the best fit for you at https://melaniebenson.com/fastrack.

Strategy for Coaches Jason Van Orden provides strategy for coaches and consultants. He is also the reason why Kevin Appleby and Graham Arrowsmith decided to start The Next 100 Days Podcast. He is our very special guest for the 400th episode of The Next 100 Days Podcast. Summary of Podcast What Jason is Doing Now Jason's current focus is to provide strategy to coaches and consultants. This helps them unlock their next level of income and impact by shifting their business models and creating one-to-many offers. Narrow Your Audience Jason and Graham discuss the importance of narrowing down their ideal client base. This helps to focus on delivering specific outcomes in order to increase coaches and consultant capacity to provide value. But, there is resistance to this mindset shift. That's where Jason steps in. With effective marketing systems to attract the right clients. Signature Process They also mention the importance of customer discovery and developing a signature process to guide clients towards their goals. Jason and Graham discussed the benefits of formalising a signature process for their businesses, which would allow them to brand themselves and attract more clients. They also addressed concerns about potential competition among clients. A supportive group dynamic can actually enhance the learning experience and provide validation for everyone involved. Different Models of Business Graham, Jason, and Kevin discussed different models of business and the benefits of bringing people together in groups or cohorts. Jason shared his approach of combining various models to create a customised offer. He teaches his clients how to replicate and adapt the model for their own businesses. Internet Business Mastery Jason shares his transition from running Internet Business Mastery to teaching and supporting people in a more interactive and connected way. Despite the success and audience of Internet Business Mastery, Jason made the decision to walk away from it. This decision was made so he could pursue new challenges and avoid the noise and exaggerated claims of the online business market. Leveraging Your Unique Abilities Graham and Jason discussed the importance of identifying and leveraging one's unique abilities and approach in order to stand out in their respective fields. They discussed narrowing down and owning a specific space or expertise to attract clients and provide exceptional value. Done for you OR Done with you? Jason, Graham, and Kevin discussed different business models and strategies, including the "done for you" and "done with you" approaches. They also talked about the importance of remarkability and finding unique solutions to help clients overcome past failures and move forward. Jason, Graham, and Kevin discussed the concept of the Remarkability Factor and how it can help people overcome their ingrained beliefs and find a different approach to achieve their goals. For More on Jason's Remarkability Factor - go here: https://jasonvanorden.com/remarkability-factor/ Clips of the Podcast Serve Many or the Few? http://thenext100days.org/wp-content/uploads/2023/08/Jason-Van-Orden-Many-or-Few.mp4 Mindset Strategy for Coaches http://thenext100days.org/wp-content/uploads/2023/08/Jason-Van-Orden-Mindset.mp4 What Do Coaches Want? - Signature Process http://thenext100days.org/wp-content/uploads/2023/08/Jason-Van-Orden-Signature-Process.mp4 Contact Jason Van Orden BOOK A FREE CLARITY CALL The next step is to email Jason to let him know a bit about how he can help you. EMAIL:  jason@jasonvanorden.com Jason Van Orden left this Testimonial http://thenext100days.org/wp-content/uploads/2023/08/Jason-Van-Orden-Testimonial.mp4   The Next 100 Days co-hosts… Graham Arrowsmith Graham founded Finely Fettled to help marketers who want to market to affluent and high-net-worth customers.

On this episode of The DEB Show, host Debra Eckerling talks about Creating Courses with Course Creation Expert Nancy Giere and Business Growth & Marketing Strategist Jason Van Orden. Nancy and Jason share the why and how of creating courses, what stops people from taking and creating courses (hint: part of it is overwhelm), and more. Why Create Courses? How Do Books Fit In? - Jason: You can take your intellectual property farther - Nancy: Most people need to have a course and a book. You want to bundle your brilliance in different ways - Nancy: The more ways you engage, the more people you can serve - Jason: It's helpful to have course ideas in mind when you are writing a book. You can build into your book different ways to communicate with your readers The First Steps - Jason: Know who your course is for and what is the outcome? Be specific. - Nancy: Identify what are they going to be able to do/know/feel after they complete your course – what's the transformation? It will give you, the creator, focus - Jason: Break it down into meaningful milestones. Milestones = lessons - Nancy: Also decide if it's a course or courses? More Tips - Jason: Use the tech and tools you already have: Zoom, Google docs - Nancy: Test your content in a format that's easy to change. And invest in a good microphone and lighting - Nancy: Make your videos as concise as possible. Pre-write the content. A teleprompter keeps you on point. - Jason: Sometimes you can create course materials where you are not on camera Goals - Jason: Do customer discovery interviews, when you have that information, it makes everything else so much easier - Nancy: Look at what you already have to see where you can mine for content for your course. You can also look at AI for content ideas. Think of AI as you assistant; a starting point. Final Thoughts - Jason: You are someone's playlist. There's something about you and what you provide that will draw the right people toward you - Nancy: Often times with music, fans start by loving a single song and then see what else the musician offers. Think about what individual course you can create that will bring your audience to you and get everything started Learn more about: Nancy Giere: https://nancygiere.com Jason Van Orden: https://jasonvanorden.com Debra Eckerling: https://TheDEBMethod.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's guest is a goal strategist with a mission to transform goal culture both in and out of the workplace. Her workshops, consultations, and speaking engagements provide practical strategies that lead to tangible results. She's a TEDx speaker and the award-winning author of “Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals,” turning her decades of experience into an actional framework. Her D*E*B METHOD® breaks goal-setting down into three powerful steps and is the cornerstone of her work. She is the host of The DEB Show and the Taste Buds with Deb podcasts. Please join me in welcoming Debra Eckerling.  Join us for an insightful conversation with goal strategist Debra Eckerling as she shares her leadership journey, unique networking experiences, and the transformative power of her DEB METHOD. In this episode, we discuss:

Jason uses his Scalable Genius™ method to help coaches and consultants turn their existing content into evergreen group programs so they can serve 20 times the clients and cut their workload in half. Then he helps them consistently fill their programs using the Gravity Method™, an approach to attracting and enrolling clients without high-pressure tactics or exhausting launches. He draws from almost 20 years of experience, including launching over 60 online courses, working with more than 10,000 entrepreneurs, and launching the first-ever podcast about internet business, which spent ten years as a top-ten-ranked business podcast.   Exclusive Gift:  Sign up and activate your FREE Reach Your Peak Club Membership and you'll instantly access DEEP discounts on major software, services, and top-shelf training courses you need to run a successful business. As an entrepreneur, you want to do just that - Reach Your Peak! This exclusive club is the perfect resource for businesses seeking better solutions at lower prices while building their empire. Go to https://ReachYourPeakClub.com and sign up now!   Watch The Mind Body Business Show LIVE! - Did you know that this "podcast" is a LIVE video show?  Register (completely SPAM-Free) to receive automated announcements whenever we go live.  Then simply click and engage.  We welcome your questions and real-time participation.  Go to http://ryps.tk/cbm-register and register (free) now! 

To grow your business, there are some things you need to nail with your marketing - you must connect with your ideal clients, understand their unique needs and wants, and deliver personalised solutions that drive meaningful results. However, achieving this level of insight and efficiency can be an intricate process, often requiring substantial time and resources. However there are ways to get information and insights using Artificial Intelligence. In this episode of Influence by Design, we discuss AI-powered customer discovery with Jason Van Orden. He is a consultant, trainer, and strategist helping thought leaders reach a larger audience and create new income streams. Usings AI's numerous advantages, Jason leverages its power to enhance customer discovery, gaining deep insights into the thoughts and desires of ideal clients. This enables him to effectively address the challenges they encounter. With the aid of AI, Jason successfully bridges the divide between where customers currently stand and where they aspire to be. The wealth of information provided by AI can be a valuable resource for crafting messages and offers that deeply resonate with the people you aim to assist. This episode explores the potential of AI in your marketing efforts and offers strategies you can use for effective AI-powered customer discovery. For full show notes and links - https://samanthariley.global/podcast/516

Jason Van Orden helps consultants and coaches turn their expertise into online courses and group programs so they can help more people and generate more income.Jason's mission is to help visionaries with impactful ideas to connect with the people they serve best and the problems they can most uniquely solve.In today's episode of Smashing the Plateau, you will learn how you can exceed your previous employment income by connecting with the people you can serve best and provide outcomes that they desire.Jason and I discuss:Why he focuses on working with consultants and coaches [01:41]Strategies for increasing income quickly [02:58]How to overcome your lack of self-confidence while having conversations with clients [10:26]How to exceed your corporate income substantially [14:52]The benefits of collaborating in a community leadership role [21:15]Learn more about Jason at https://jasonvanorden.com/Thank you to our sponsor:The Smashing the Plateau Community

Our guest in this episode is Hilary Russo, The HIListically Speaking® Health Coach. She is one of only 150 Certified Havening Techniques Practitioners in the United States and 500 in the world. Hilary has been nationally recognized as a leader and public figure for her work in holistic health. Hilary's HUG it Out! and Brain Candy programs empower you to “be kind to your mind”, own the story you are telling yourself and rewrite the narrative with neuroscience based tools that help you heal from within. She's also a Certified Integrative Nutrition Holistic Health Coach, award-winning multimedia host/journalist focusing on health and wellness and a college professor at St John's University in NYC. You can find Hilary at the mic as well hosting the successful podcast HIListically Speaking: engaging conversations of trauma to triumph through health healing and humor.In our conversation Hilary and I discussed the neuroscience-based approach of Havening techniques and how this technique can help individuals deal with trauma and promote better mood, behavior, and decision making by altering brain activity. The three key points we covered are:The benefits of positive self-talk, surrendering and letting go, and creating a toxic-free environment;how we can condition our brains to bring ourselves back from negative thoughts by nurturing the amygdala;how Havening can be used as a self-application tool for everyday coping, and dealing with traumas.Jason Van Orden (episode 275) and Michael Roderick (episode 328) introduced us toListen to the podcast to find out more.

This episode will shed fresh light on how to make practical use of Eugene's genius.

Miriam Schulman, my guest today, is an artist, author and host of The Inspiration Place podcast. She's helped thousands of creatives around the world develop their skill sets and create more time and freedom to do what they love. Her signature coaching program, The Artist Incubator, teaches artists go from so-so sales to sold-out collections. After witnessing 9/11, Miriam abandoned a lucrative hedge fund to become a full-time thriving working artist. Featured in major publications including Forbes, The New York Times, Where Women Create, Art of Man, and Art Journaling magazine. Her artwork has also been featured on NBC's “Parenthood” and the Amazon series “Hunters” with Al Pacino. NOW, Her book with HarperCollins Leadership, Artpreneur, has been released in JANUARY 2023. In today's episode, Miriam and I talk about: The definition of art Why creative artists struggle most with marketing How embracing your inner weirdo and honoring what comes easy for you Why talking about the problem doesn't work for artists About Miriam's love for email marketing Why art matters And so much more [00:00:00] Sarah: Hello, humane marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non-pushy. [00:00:23] I'm Sarah z Croce, your hippie turn business coach for quietly rebellious entrepreneurs and marketing impact by. Mama Bear of the Humane Marketing Circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like-minded, quietly rebellious entrepreneurs who discuss with transparency. [00:00:52] Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like-minded entrepreneurs from all over the world who come together once per month in a Zoom circle workshop to hold each other accountable and build their business. [00:01:15] Sustainable way we share with transparency and vulnerability, what works for us and what doesn't work, so that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane.marketing/circle, and if you prefer one-on-one support from me. [00:01:37] My humane business Coaching could be just what you need, whether it's for your marketing, sales, general, business building, or help. Idea like writing a book. I'd love to share my brain and my heart with you together with my almost 15 years business experience and help you grow a sustainable business that is joyful and sustainable. [00:01:58] If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one-on-one client can find out more@humane.marketing slash. And finally, if you are a Marketing Impact pioneer and would like to bring Humane Marketing to your organization, have a look at my offers and workshops on my website@humane.marketing. [00:02:31] Hi, friends. Welcome back. Happy Spring. Today's conversation fits under the P of product, and if you're irregular here, as always, you know that I'm organizing the conversations around the seven Ps of the Humane Marketing Mandala. And if you're new here, big warm, welcome. Uh, you probably don't know what I'm talking about, but you can download your one. [00:02:53] Marketing plan with the humane marketing version of the seven Ps of [00:03:00] marketing@humane.marketing slash one page. That's the number one and the word page. And this comes with seven email prompts to really help you reflect on these different PS for your business. It's kind of the foundation of your business and your market. [00:03:17] So today I'm talking to New York based Miriam Schulman about making art your product. I'll tell you more about Miriam in just a second, but first I want to give you an update about the Humane Marketing Circle, our community. Um, I wanna tell you that bringing in in a young community facilitator was one of the best moves I've ever made. [00:03:40] You know how it is. You have to invest in something in order for it to grow, but investing at the stage where you know the income is just not there yet. It is always scary, but. My gut was telling me, you know, this is the right thing to do and I'm just so excited to [00:04:00] be working with Eddie now, um, who's our community facilitator and, and carer and, uh, net weaver, that's how he, uh, refers, um, to himself as. [00:04:11] So besides adding a second monthly call that's hosted by three of our ambassadors, we, uh, have also transitioned in January to a new online platform. Uh, it's on Cajabi not Mighty Network, and we're really loving it. It feels like Cajabi is kind. You know, is, is one of us, it feels like us, not perfect, but very playful and kind. [00:04:39] It's kind of like, I think of it as the little sister of Mighty Networks with big dreams. And so after every call, Eddie, um, is giving us a challenge to complete. So either something that deepens our connection with other members. Because that's a big priority for us, is [00:05:00] that members are interconnected. [00:05:02] That's the definition of a community, right. So, uh, Eddie helps us with that and puts a challenge up on our, uh, cajabi. We call it our water hole, our place, you know. Kind of nicer image than just a water cooler. So we call it our water hole. Uh, the place where animals in Africa get together in the morning and drink. [00:05:24] So, um, he puts a challenge up there and helps us, uh, connect with each other. Or it might also be a, a challenge that helps us with our marketing and our. Business. So, um, yeah, if you've been thinking about joining for a while now is really a good time because it's time. In May I'll be doubling the monthly rates. [00:05:47] Uh, besides the monthly calls and the active online community, you also get one live 90 minute workshop on a marketing or business topic, as well as all the recording. And we will soon [00:06:00] also probably be, be adding a third call per month. So yeah, I feel like stepping into my personal power and it's, it's time to raise the, the rates, but there is still time to join us at the current monthly rate, which is $37 per month. [00:06:17] So have a look at the details at humane.marketing/circle and also look for the circle inaction link, uh, on that page. On that circle in action page, you'll see some excerpts from our calls and testimonials and all of that, um, kind of real behind the scenes info. Thanks so much for checking that out. All right, Miriam Schulman. [00:06:44] My guest today is an artist, author, and host of the Inspiration Place podcast. She's helped thousands of creatives around the world develop their skill sets and create more time and freedom to do what they love. Her [00:07:00] signature coaching program, the artist incubator teaches artists to go from so, so sales to sold out collections. [00:07:09] After witnessing nine 11, Miriam abandoned a lucrative hedge fund to become a full-time thriving working artist featured in major publications including Forbes, the New York Times where women create Art of man and art Journaling. Her artwork has also been featured on NBC's Parenthood ND Amazon Series, hunter Hunters with Al Pacino, and now her book with Harper Collins Leadership Art Printer has been released in January, 2023. [00:07:42] In this episode, we talk about the definition of art and how art may not just be what we think it is, uh, why creative artists struggle most with marketing and what to do about it, how embracing your inner weirdo [00:08:00] and honoring what comes easy for you. Frees you up and actually lets you do the marketing, uh, that is aligned with you. [00:08:09] Why talking about the problem doesn't work for artists and what to do instead about Miriam's love for email marketing, why art matters and so much more. So let's dive in and talk to Miriam about making art your product. [00:08:28] Hey, Miriam, so good to speak to you today. I can't wait for this conversation about art. [00:08:35] Miriam: Well, thanks so much for having me, Sarah. It's, it's an honor to [00:08:38] Sarah: be here. Thank you. So I was just, we were just recording an episode for your podcast and, and now, um, you know, I'm on the other side of the mic and I'm excited to Yeah. [00:08:50] To kind of pick your brain, uh, around art and entrepreneurship because as we just discussed offline, they have a lot to do with each other and it really [00:09:00] depends how you define art. And so I think maybe that's a good place for us to start. Why don't you. Tell our listeners how you define art. Yeah, that's [00:09:11] Miriam: a, that's a great question. [00:09:13] Um, so my book is Entrepreneur, but the truth is, in the way we're gonna define art, every entrepreneur is an art preneur and vice versa. So, when I started writing the book, it's not, it was very, it had to be very clear. This is not just for visual. And it's not. And then we made the definition very broad. [00:09:35] Could be your art, could be writing, it could be um, music, it could be dance, it can be ceramics, it can be fashion. But once you make that definition, definition so broad, your art really is whatever product that you're producing. And so all I'm doing in this book is teaching people who cons. Don't believe that [00:10:00] business lessons apply to them. [00:10:01] I'm showing them. Mm, yes, they do. But the thing is, there's a lot of people who don't define themselves as artists who maybe look at marketing advice and they're sitting there if their arms crossing, oh, that doesn't work in my industry, or, that doesn't apply to me when actually it does. [00:10:16] Sarah: Yeah. Yeah. I I I was just gonna say, like, what, when I was thinking, when I, I was preparing for the episode and I'm like, well, art and marketing. [00:10:27] It's not usually a good marriage, right? People are who are artists, they're like, yeah, that's not for me. Or, or maybe they do wonder, well how do I sell my art? But what they see out there, they always feel like that doesn't apply to me. And so you're saying the same thing. That's what you're seeing usually [00:10:49] Miriam intro: from artists. [00:10:50] Why is that? Well, you know what, I, I get a lot of pushback cuz I, I like to say, you know, anybody. With a, who wants this can do it. [00:11:00] Anyone with a dream can do it. And so what the pushback I get is, yeah, but what about talent? Mm-hmm. And here's the truth, Sarah. Marketing trump's talent every single time we've all seen, um, not so good artists. [00:11:17] Succeed or you know, ones where like, huh, you know, we all seen that. And the same thing is true in, in business marketing is gonna trump every single time. Like the, you know, if you don't, people don't know about you, they can't buy your product or service. [00:11:34] Sarah: Right. It's, it's that just saying, you know, you stay the best kept secret. [00:11:39] It's like, yeah, you're really good, but nobody knows about [00:11:41] Miriam: you. Exactly. Exactly. So, and there's a lot of examples in the art world. So there's this, uh, American artist. Is he, he may not be American. Damien Hurst, is he American or is he from London? Okay. You don't, it doesn't matter cuz you don't know who he is. [00:11:56] It's fine. Um, he sold [00:12:00] a shark in formaldehyde for like a million dollars. Now is that talent? You know, it's like, I don't think so. So that is just a marketing stunt and people who are creating, um, like NFTs, like there was this guy who made this huge gold cube and put it in, uh, central Park to sell as an N F T. [00:12:22] Was, is that talent? No. It's a big marketing stunt, right? So, [00:12:29] Sarah: yeah. Yeah. Yeah. Why do you think then that creative entrepreneurs struggle most with, uh, um, marketing or, or what part of the marketing do they struggle with? [00:12:42] Miriam: Yeah. A a lot of it is is the mythology for artists in particular. There is that whole idea of they, they're taught you can't sell out or like, you're not a true artist if you are trying to market, which is complete BS because we have a [00:13:00] history going back to Michelangelo, where he was very much interested in the commercial side of things. [00:13:06] I mean, he's not just pa uh, sculpting and painting whatever he felt like. He didn't wanna paint the Sistine Chapel, but the Pope said, yes you do. Here's the money I'm gonna pay you. So he, he did projects for monetary reasons, so it's not a sellout to create art that's marketable that the, the market wants. [00:13:26] So that is a big thing that holds people back. But I also see. And Sarah, tell me if you see this too for, for women in particular who are socialized and, and I don't mean only some women are socialized this way. I think all of us women are socialized this way. We're socialized to play small, to not desire money, sex and power. [00:13:50] I think it's, that's probably more true in the US with the, because of the tradition of Puritanism, this is how our country was founded by. Though [00:14:00] that very conservative religion, so Right. Um, not to play small, and whether you're looking at images of thin women, the, the message that women are getting is not to take up space. [00:14:13] Mm-hmm. And that it's wrong to want money. So that plays a significant role because people will continue to sabotage themselves if they don't believe that it's okay. To desire money and success and to play role a bit a role and be visible and be big. So that is gonna sabotage people if they're trying to stay quiet and small when they have, and, and also be visible at the same time. [00:14:43] It just, they don't work together. [00:14:45] Sarah: Yeah, I hear you. That I'm sure there's a, there's something on that belief level, right? Um, I also think it's like, so. Right. Like I often talk about the right brain and the left brain. So I really [00:15:00] also think like creative's brains are wired differently and they're, um, you know, there's so much in the creativity that when they are then seeing, uh, you know, marketing advice that is very structured and follow steps and, and they're like, this is how you do it. [00:15:19] That's when they get turned off. They're like, no, but I wanna. Me, I just wanna, you know, it's kind of like almost rebellious, maybe. Artists seem to be more [00:15:29] Miriam: rebellious in a way. Yeah, I I, I can see why you would say that. I think for, for, at least for me personally, I found a lot of the marketing advice out there, a turnoff, because it was coming f like it was very bro marketer. [00:15:43] It was like, okay. Right. Exactly. You know, these very. Um, hustle style, whereas the best marketing in the world is being your true, authentic sell, right? [00:15:54] Sarah: Yeah. So not in your book, you have this line, embrace your inner weirdo, right? [00:16:00] Yeah. So tell us more about that. What you, what you mean by that. Okay, [00:16:04] Miriam: so the word weird, the original definition comes from Scotland, and it meant fate or destiny. [00:16:11] And then you may recall in Macbeth there were the three witches who were called the weird sisters. So then the meaning meant something associated more with faith, the supernatural. And as time went on and the supernatural became vilified, The word weird took on that negative connotation. So to be weird is really to embrace your destiny. [00:16:39] To embrace what's really special about you. So I, I say love your inner weirdo and be a weirdo in the most affectionate way possible. [00:16:48] Sarah: Hmm, yeah. You also say, um, like one of the examples you mentioned in that chapter is share your values and. You know, that's a [00:17:00] huge part of humane marketing as well. It's like, share your worldview. [00:17:04] Share what matters to you. People don't typically see that as marketing. They always think, maybe especially artists, they think, oh, you have to talk about, you know, this art piece or this book. I've written a book and now I have to constantly talk about this book. Not true. If you share your worldview and your values, that is part of your marketing. [00:17:28] Miriam: Oh, for sure. So there are a lot of artists who are afraid of speaking out. So I live in the US we have very divisive politics, and they're worried of losing business if they have. One point of view and they express a view that me, other people might get them upset. So for me, I'm very progressive. I have a lot of liberal views. [00:17:55] I'm not worried about alienating people who are [00:18:00] conservative. Yeah, I may alienate some people. There are some diehard conservatives though, who like I've had some words with and they're still following me. But people respect that more. And what happens if you don't share your values, they're gonna assume. [00:18:15] So right before we hit record, Sarah was asking me, so you just had an election, what do you think? And I don't know if you were like trying to see where I was at on that political [00:18:25] Sarah: No, I knew from reading the book, I knew. Okay, right. [00:18:27] Miriam: You read my book. But, but let's pretend you didn't now. And I said, oh, I, you know, and I gave a very witchy, rashy response. [00:18:34] You, you may as assume, you might assume that I don't care about politics when, meanwhile, I care very deeply about the unraveling of, of women's rights and what I see happening. So it's important to dive deep into that. I was very impressed Billy Eilish, um, went on record, uh, on Instagram, telling people to vote and why this was important. [00:18:58] Yeah. Other people [00:19:00] say vote, but only if you agree with me. You know? But, uh, yeah, it's, it's, it's really nice to see some people who have big platforms not being afraid of alienating people and the ones who are very big on all parts of the political spectrum. Are not afraid of being polarizing because you can love me or hate me, but there is, when you're in business, there is no money in the middle, and when you're trying to please everyone, you're just striving for mediocrity. [00:19:34] Right. [00:19:35] Sarah: Yeah. Yeah. It's so interesting. Um, I just, I, I follow Guy Kawasaki, uh, you see who he is. Um, he's, he's kind of the, you know, past Apple and then Canva. Um, he's just a spokesperson now, pretty much. And he just really shares his political views and just, I think before the elections he put, he's active on LinkedIn or that's [00:20:00] where I see him. [00:20:00] And he, he was saying, you know, Uh, your influencers, what are they saying right now? Are they saying, you know, go vote and, you know, here's what's really happening because go vote. That's kind of an easy out as well, because that doesn't really share your worldview. That's correct. Um, so he was, you know, being more specific, um, or so, so artie's influencers telling you who to vote for and why it. [00:20:27] Or are they telling you the latest car they bought or you know, which mansion they're staying at and all of that kind of stuff that we're so used to from the bro influencers. Right? Yeah. And I thought that made a lot of sense. That's exactly the worldview that we're interested in and we're not so interested in, you know, the latest car you bought and all of. [00:20:49] Miriam: Yeah. Yeah. And there's actually a very significant, um, population that the data shows, they're called the conscious consumers that they do shop with. They do vote with [00:21:00] their pocketbooks. Of course. Yeah. So they're checking, you know, you know, and they don't all have the same causes that they care about. You know, some people care more about sustainability of a brand when they're shopping, some care more. [00:21:12] Inclusion. I know that when I receive a clothing catalog, if it's all white women, I throw it out now like I'm, you know, they don't care enough to show, have diversity in the catalog. Um, I, I don't shop there. So there is a, a, a large percentage of people who. This is their values matter. And what matters is that the brands are doing it in an authentic way. [00:21:36] Not like, oh, so this is gay Pride week and here's your rainbow smoothie, or whatever, because they people can see through that. It's how you're showing up all year long. That's gonna matter. [00:21:47] Sarah: Yeah. Yeah. And the, the reason again, we're bringing this up is, Oftentimes creatives don't realize that that's part of marketing. [00:21:57] Um, that's right. Yeah. And it's, it's not just the, [00:22:00] you know, follow these three steps to market your art. It's, it, it, it's. A whole package. That's the other thing that you mentioned in your book, um, is honor What Comes Easy for You. And I love that. That's kind of like my motto for life, right? Um, and so you have a, a funny gardening story in there. [00:22:19] Uh, would you mind sharing that? I think that's such a good example of, of how that works. Yes, yes. [00:22:25] Miriam: Okay. So I, I live in New York City. I'm staring at a brick wall right now, but we do have a, a farmhouse two hours away. It's in the Catskills in New York. And my husband started a garden, um, when we first moved there, and we, he went to the nursery and he spent. [00:22:42] Oh, I don't know, a couple hundred dollars on plants, like these starter plants. And then when we were at the counter, he just grabbed a couple of seed packets. So the seed packets, we just scattered in the plants. You know, it made a mess in the back of my car with the dirt. I wasn't happy about [00:23:00] that. And we spent a good back breaking afternoon, putting in these starter plants. [00:23:07] Well, a couple, whatever, whatever the time span was later. The seeds were doing really well. It was like Jack and the bean sprout, like all these, like these stalk came up and we had beautiful string beads. The starter plants on the other hands, like all the bugs ate them. So it was like, here's a situation where. [00:23:27] The seed packets were the easy way to go and they actually were the easier the, the best result, whereas this harder, more expensive thing didn't work out as good for as well for us. But we do this a lot in our business where we try to make things so hard and we have something that comes easy for us and we think that couldn't be as valuable. [00:23:46] Right. [00:23:47] Sarah: Yeah. I just love that story, I guess, because I, I also, I'm not a big fan of gardening, but my husband is, and yeah, I would just totally throw some seeds [00:23:56] Miriam: out there. That's right. Well, it was like the sunflowers came from seeds. [00:24:00] The green beans came from seeds. Um, we tried something else this year. I forget what it was, and it was like, yay [00:24:06] Sarah: seeds. [00:24:07] Yeah, exactly. And it's funny how we often. You know, it's kind of a metaphor. Plant a seed, and I love that also for marketing, where you might just have a conversation and you're not actually pushing it and trying to sell them something, but in your head, you know, I just planted a seed, and this might turn into something bigger that you weren't even expecting. [00:24:33] I love the metaphor of seeds as well, so yeah, that's a beautiful metaphor [00:24:38] Miriam: that you, the way you just [00:24:39] Sarah: used it. Yeah. Yeah. Um, another thing that I know that you love is email marketing. So it seems like you really built your business based on email marketing, so, Maybe you, because right now I feel like people are still understanding. [00:24:57] Okay. Yes. Uh, email [00:25:00] marketing is a good strategy, especially with all the talk about social media going down the tubes and Twitter disappearing and all of that. So how does one start an email list today? Um, you know, starting out as a creative, how do you actually get people's attention? Because I do feel like. [00:25:22] A lot out there. And I know that my people, they're like, yeah, but there's so much also crap out there that I feel like I give my email and I get this one pager that is not even valuable. Um, so what would you say, what would you tell creatives how to get started? [00:25:40] Miriam: Well, let me just start with that last example you gave just because you had a, you meaning the listener had a bad experience with somebody's Jan. [00:25:49] Email doesn't mean you have to emulate that. Right. You be that bright spot in someone's email where they look forward to opening your emails or they love the [00:26:00] freebies that you're sending them. You, you be, you, you make a, you can, you're the one who has control over that and can make a difference. Right. [00:26:07] One thing I like to tell my clients, or what I talk about in the book is emails are really love letters to your audience. Mm-hmm. And that is the best way to nurture a relationship. [00:26:18] Sarah: Right, so, so when you work with clients, when they ask you, well, so how, what do I create? You have some great examples of what creatives created as a download, as a free [00:26:33] Miriam: Yes. [00:26:34] This, this was a very important chapter for my audience because there is so much advice out there for people who are weight loss coaches. You just give them a cheat sheet or a menu and they like, I have no idea what it is that they want, and they come up with things. That really have nothing to do with what they're ultimately selling. [00:26:55] Like I'll see artists have screensavers or something. It's like, yeah, but you're not [00:27:00] selling that. So that is not, and also people don't want your screensaver. They want their kitty as their screensaver or their kid or their doc. So, The, the things are pe again, this is where people make it way too hard for themselves. [00:27:13] So for, for my audience who are selling products, one of the best things to give away is just early access. So you don't even have to create something. And this does work. So a good example of this is in, in April when the war first br, when the war first broke out in March and then Easter in April that year. [00:27:34] Uh, Stanski eggs, which are Ukrainian eggs, I don't know if you you've seen them, but they're very intricate, intricately painted eggs. This was cut out of the preview book that you got, by the way. I think we put it back in for the final version. It doesn't [00:27:51] Sarah: be, you see? Yeah. So there, I thought you were tricking me, but No, [00:27:54] Miriam: no, no, no. [00:27:55] Yeah, so we, we had it in, we cut it out, we put it back in. [00:28:00] So there, there was this artist creating eggs and she sells them for over $200. And they're, they're absolutely gorgeous. These very intricate, and they're made by, um, using I think like a toothpick and putting boutique on to make these fine lines and doing these, the dipping process. [00:28:21] So she was completely sold out at these prices. Now people are gonna wanna join her email list just to find out when they come back in stock. Wow. So people who are creating one of a kind things, this is something that is a reason. If you're selling a service like a class, it's re, it's a reason enough that people wanna be on the wait list when, when it opens up. [00:28:44] So that's like the easiest place to go. Uh, if for, for the visual artists out there, I love the giving them a post, people, giving people a postcard with your art on it. That does require. The person giving you their email [00:29:00] address to also give their postal address, which is more of a commitment, but that means they're more serious about your art. [00:29:06] And again, everything that you're giving as your lead magnet needs to be a free taste of whatever it is that they're ultimately gonna buy. Hmm. So that's why I said a screensaver doesn't work. Um, artists who give away coloring pages, that only works if you're selling a coloring book if you're trying to sell something else. [00:29:26] Not a great idea. Yeah. [00:29:28] Sarah: Yeah. Okay. Um, I'm just trying to figure out how, you know, the, the Etsy website, how does that play into the whole I'm an artist and I'm selling my art because Etsy, it's, its stand. Website and I see a lot of creatives putting their art up there, but, but then how would they, yeah. How would. [00:29:53] Still build an email list and then say, yes, absolutely. It's now available on Etsy. Yes. Something like that. Okay. [00:29:58] Miriam: Yeah, so that, [00:30:00] that is why I encourage clients to build their own website because if you're gonna have to drive traffic anyway, you might as well drive it to your own site. Yeah. The artists who do well in Etsy are driving traffic fair. [00:30:16] Yeah. And then Sarah, do you want me to circle back to the lead magnet thing? Because we can also discuss what lead magnets work? Well, if you're not a visual artist, like what I use in my own business, please. Okay. Yep. Let's do that. So, of course there's the free masterclass, but one thing that I, I've done that works really well is transcribing the masterclass and turning that into an e. [00:30:37] Without the sales pitch, but basically giving the same exact content. So think about all the different content that you're giving them. How can you repackage it and give the same experience? Whether that is a masterclass, some people prefer to read the book, right? You know, like whether it's Terry Potter or the movie. [00:30:55] Like some people rather read the book than see the movie. Right. So, [00:31:00] yeah, to give them different experiences. Yeah, [00:31:03] Sarah: I like that. And then I guess, you know, for. I don't know if you've set that up, but the free chapter for the book is usually what you do when you have a book. Have you set that up? I haven't [00:31:15] Miriam: set that up yet, but I probably should. [00:31:16] You should. Yeah. I know I probably should. I have to talk to my, uh, yeah, my [00:31:21] Sarah: publisher about that. Yeah. I, I feel like people, you know, they, they like, uh, uh, free down download of the first chapter and then decide of course on Amazon. Usually you can kind of see the first couple of pages, but it's not, it's not the whole chapter usually. [00:31:36] Yeah, so it's helpful too. You [00:31:38] Miriam: wanna hook them in. So yeah. What is it that you can give away that will hook them in and want more of what you got? [00:31:43] Sarah: Yeah. Yeah. Now, uh, just yesterday in, in my Humane Marketing Circle community, we talked about actually having freebies without getting people's email, there seems to be a trend [00:32:00] of. [00:32:01] B, because people kind of feel like, well, it's not really free if I have to give my email. And so my people, they're like, oh, I want them in my world, but I don't. I want to have options. I want to have maybe one thing that they can just download for free and then come back for more. What do you think about this strategy? [00:32:24] Miriam intro: Well, you're taking a big chance that they're not gonna ever come back again. It's kind of like a one night stand. [00:32:31] Sarah: Yes. Like it, but it could be, you're so good on this one night stand since we're going with this example, that they wanna come back. Right. Because [00:32:41] Miriam: they're like, they're really, that's the problem that I see with, with TikTok. [00:32:45] It's like the death of and, and reels on Instagram too, but, but we'll just talk about TikTok. It's the death of the scroll. Mm-hmm. Yeah. So, and I know entrepreneurs are spending a tremendous amount of time creating content for. [00:33:00] TikTok, social media and social. But, but especially those videos, they take a lot of time. [00:33:04] Now, if you've been on the consuming end of those videos, you know that before you get to that end of that video, they're already making you push up to the next thing. Mm-hmm. So I found that I can have thousands of views on, on a reel with nobody going to my profile. And I had an artist who created a viral reel. [00:33:24] She got 45 thou, 45,000 views without. Um, like maybe a couple followers, but nobody going to our website cuz you can see the stats. Now with TikTok, the followers there are completely meaningless. You can have, um, you can follow someone and never ever see their content ever again. So somebody who has millions of followers, that's not a relationship with millions of people. [00:33:48] It's kind of a meaningless metric, right? I would be very wary of trying to build a relationship where you can't, you're not in [00:34:00] control of getting in touch with them ever again. Hmm. Yeah. [00:34:03] Sarah: Okay. It's interesting, uh, and I totally agree with the, with social media, people spend so much time on there and oftentimes entrepreneurs are exhausted and, and, you know, to go back to the do what's easy, well, social media nowadays is not easy anymore. [00:34:21] No. It's not really want to get something out of it. So, um, I think it's important to, to say that not enough people. You know, say the truth, how it is, and it's not easy to build a following or, or nevermind a following, just a business, uh, on social media today. So in your opinion then, what's the best way, where would a, a creative, uh, an artist, an entrepreneur start when they're just starting out their. [00:34:51] Miriam: Well, bill, bill, that email list, and I wanna circle back to a question you did ask, but I don't think I really answered. It's like, well, how and where do you start? Mm-hmm. [00:35:00] And there are only three ways to build your audience. There is what I call your universe. So your universe is anyone you come into contact with, whether it's in person or online. [00:35:13] Then there are other people's univers. So that could be like what we're doing now. Sarah, I'm on your podcast. You came on mine. Right. So that's basically, other people call it earned press, earned publicity. Mm-hmm. And then, which is free. And the third category is paid publicity. Mm-hmm. Or paid platform. So those are, there's, those are the three ways. [00:35:39] And they're really, I don't think there is any other way other than those three areas your platform. Other people's platforms and rented platforms. Mm. Yeah. [00:35:49] Sarah: I, I like that. It, I mean, I know that, but it, explaining it this way, it feels like, okay, if you're just starting out, You gotta start in your [00:36:00] own universe. [00:36:01] Yes. Cause you don't have the credibility yet to go, or you can start with the paid, but that's also correct. Yeah. Yeah. Um, but you don't really have the credibility yet to go out there and say, okay, can I be on your podcast? Or can that co Or not just credibility, but maybe also confidence. [00:36:19] Miriam intro: Well, actually, let me. [00:36:21] Circle back so you can get, um, free, free press. And I did that even in the very beginning. But you need to start local. Local. Okay. Yeah. Okay. So you can't jump, jump the ladder. It's like, it'd be great to be on Oprah. Right. But yeah, there's different levels. Exactly. Like there's things like, you know, I would love Brene Brown to invite me to her podcast, but you know, [00:36:45] Sarah: Yeah, yeah, yeah. [00:36:46] It, yeah, it just kind of goes the same with anything in life. It's like, oh, am I on this level or Yeah. Am I evolving to future levels? Yeah. [00:36:56] Miriam intro: And, and that's why we should talk about something, which I don't think I talk about in the book at all, but [00:37:00] who knows? Maybe if I write another book, who knows. Um, so that's why I spend so much time building what I call relationship capital, because the way to get the. [00:37:12] To expand outside of your universe and get some of those earned opportunities is by building relationships, which is why joining communities like yours, Sarah, is so important. Like those relationships, yeah. Can help you. And I never have regretted investing in paid programs, paid masterminds, because those networks have been hugely. [00:37:36] Yeah, [00:37:37] Sarah: don't you agree? Oh yeah, totally. So much so that, you know, the partnership is the seventh p of the Humane Marketing Mandala. Uh, because I really think partnership is the way to, to market and, and, you know, collaborate with others. And, and what you just said as well is there's different levels within partnerships as. [00:37:59] [00:38:00] There's the free levels, which is peers, and then there's the paid levels, which is mentors and coaches, which again, it's just like these unwritten rules. You probably can't go to, you know, ask, uh, Brene Brown if she would, you know, feature you or something because there hasn't been a paid relationship for some things. [00:38:21] There just needs to be a paid relationship for them to pay attention to you. You know, they have so many people they could be paying attention to. [00:38:30] Miriam: Yeah. And, and one thing that I think is very important, especially now with um, let's just say it like it is the demise of, of easy social media, right? Is I think it is a very important to have your own platform because it's one thing to, uh, to, to get media. [00:38:49] But it's much better if you are the media. Mm-hmm. Yeah. If you have a YouTube channel, if you have a podcast, and by the way, blogs are coming back. I have been reading people's [00:39:00] blogs posted on in. LinkedIn. That seems to be the new thing. Have you noticed that too? That trend? Everyone's like running to LinkedIn lately. [00:39:06] Sarah: Oh yeah. No. I've been on LinkedIn for, for years like that. [00:39:11] Miriam: I've been there, but I haven't been like consuming the way I started to. It's like, well that's a good article. Like as people are actually putting some quality things there. Yeah, so that's be be the media. If you want opportunities, give opportunities. [00:39:25] Mm-hmm. People like, if you are one of Sarah's coaching clients, invite her to your platform. Right. Am I putting you on the spot? Is this gonna be edited? [00:39:37] Sarah: N no, no, this is all good. No, we're not editing the, well, we are editing the, but I'm not cutting anything out. Okay. Cause this is, this is a Cuban conversation, so, yeah. [00:39:47] Yeah. No. [00:39:48] Miriam: So lemme, instead of putting you on a spot, I'll just talk about myself. So when I joined Masterminds and I started a podcast, I had my, my first guess was my business coach, right? Then I [00:40:00] could say to my business coach's friends who were like, kind of jumping a level here. Mm-hmm. You know, they weren't my level, they were my business coach's level. [00:40:07] Right. Hey, Jason Van Orden was a guest on my show and I'd love to have you on as well. So now this is already giving me credibility because my business coach. Said yes to me on my podcast, which was an easy yes for me. So now somebody says, oh, well if Jason was on it, I'll do on it. And then I went to the third person, Hey, Jason was on it and such and such was on it. [00:40:29] Would you like to come on it too? So it's like, this is how we build that ladder of credibility is starting with your own network, starting with peers. And then you can add, just go up those, uh, go up that ladder with baby steps. Yeah, [00:40:45] Sarah: that's so. I feel like you, you just said blogs are coming back and I, I was also thinking art is come, coming back. [00:40:55] I really feel like, you know? Yeah. So, so maybe the question would [00:41:00] be like, why does art matter now more than ever going forward? [00:41:06] Miriam: Yeah. Well, because we're going through such an existential crisis in the world, and art is what gives us meaning. [00:41:13] Sarah: Mm-hmm. So good. And, and, and that would've been a nice ending, but I wanna come back to that, to that one point you made when I was on your show about the, you know, in marketing we always talk about these pain points and Oh yeah. [00:41:29] And you have such a good point about. Well, I'll let you explain [00:41:33] Miriam: it. Okay. So this is like, it's not that marketing doesn't apply to creatives. It just may be the way you've been taught. It's not the right way. So we're talking about the bro marketers and a lot of them also they say find the pain point and twist that night. [00:41:49] Exactly. Like if you heard it, that's what, but that's what they say. Yeah. All right. So, but the problem is when you're, when you're selling something that gives people pleasure, like [00:42:00] let's say, I'm the producer of Harry Potter. I'm not gonna market the movie by saying, well, their pain point is their bored. [00:42:08] Watch Harry Potter. It alleviates boredom. You don't do that, right? So, or, or, or what's, what's the pain point of the Oreo cookie? Nothing. We just want it cuz it tastes good. Right? So, And that doesn't mean that your art has to be all rainbows and daisies. Cause there's plenty of art that is dark and goth and emo, and people get a lot of pleasure from that. [00:42:31] But instead of worrying about what people's night sweats are, what their pain points are, what's keeping them up at night, you gotta think what are their wet dreams? What is it that they, they really want, what they really desire? Mm-hmm. Yeah. And sell that pleasure. [00:42:49] Sarah: Mm. Yeah. And, and that ties in with why art and pleasure is so important right now is because, you know, who wants to open their email and, and, you [00:43:00] know, Find out how much they suck and how much their life is miserable and because they're not this and that, and not enough. [00:43:07] No. Like, like you said, we're living in a crisis, so we, we want positive reinforcement, not negative reinforcement. And I think all the right brainers, that's what they're bringing to society right now. Yeah. Yeah. Wonderful. Well, do you tell people where they can find your book in, in your website, and all of. [00:43:30] Miriam: Okay, so if you like this conversation, you will also love. Sarah on my podcast, the inspiration plates. I'm not sure who, I don't remember who is coming out first. Me neither. But yeah. But you can find the inspiration plates if I'm, if she's not there yet, just hit that plus sign or the follow sign and you'll get it very soon. [00:43:50] Cuz we had an amazing conversation, which was completely different, I think, than what we talked about today. Mm-hmm. And my book Art is available. There's a lot of [00:44:00] pre-order goodies, so I hope you'll check that out. Art. Dot com. [00:44:05] Sarah: Wonderful. Entrepreneur book all in one word. [00:44:08] Miriam: Yeah, that's, that's the website to, to get the book Or just search Entrepreneur. [00:44:13] But you get bonuses when you go to my page, so there you go. It's all about the, it's all about the freebies. [00:44:19] Sarah: I always have one last question, and that is, what are you grateful for today, Miriam? More this week? Oh, [00:44:25] Miriam: that is such a beautiful question. Did you tell me ahead of time? I would have to answer. [00:44:29] Sarah: No, I did not. [00:44:31] I put you on the spot because we all have to have something that we're [00:44:35] Miriam: grateful for. I, I am very grateful for my family right now. Um, I'm grateful that I have a husband who lets me be weird. Um, I'm grateful for, for my children who don't give me too much angst. They're adults, by the way. And, uh, yeah, I'm very grateful for my family. [00:44:52] Wonderful. [00:44:53] Sarah: Awesome. Thank you so much for [00:44:55] Miriam intro: being. And I'm grateful for, for this opportunity too. Let's just, let's [00:45:00] just say that too. [00:45:01] Sarah: Thank you. If you're an artist or a creative mind, I bet this conversation resonated with you. So do take some time to find out more about Miriam and her work@schulmanart.com and check out her book called The Art Printer. [00:45:19] Wherever you get your books, if you go to schulman art.com/prophet, you'll find, uh, Miriam's, uh, free download. It's called the Artist Profit Plan Guide, and it helps you dig deep to go beyond the starving artist mindset to uncover what's really sabotaging your success. So again, go to schulman art.com/. [00:45:45] And finally, you can also look up her podcast. It's called The Inspiration Place. And if you look for episode 239, that's the uh, show where I talk to Miriam about humane marketing. So again, [00:46:00] look for the Inspiration Place podcast. And if you wanna hear me on her show, that's episode 239. And if you're looking for others who think like you, then why not join us in the Humane Marketing Circle? [00:46:15] You can find out more at humane.marketing/circle. You find the show notes on this episode@humane.marketing slash 16 one, and on this beautiful page, you'll also find a series of free offers. It is my Saturday newsletter, the Humane Business Manifesto, and the free gentle mini confidence mini course, as well as my two books. [00:46:41] Marketing like we're human and selling like we're human. Thank you so much for being part of a generation of marketers who cares for yourself, your clients, and the planet. We are change makers before we are marketers. So now go be the change you [00:47:00] want to see in the. Speak soon.[

There are lots of coaches and consultants these days, and getting in the spotlight won't be easy. But with online courses, you can scale your impact and your profit. How can you create an online course that will draw clients' attention? Today's expert, Jason Van Orden talks about the importance of having your signature methodology. He also shares those important tips to help you successfully launch your online courses and group programs.Don't miss:Online courses and programs are such high leverage activities.How much time you need to create an online course. Cohort Programs versus Evergreen Programs.There's a lot of ways to give great support to your clients without overwhelming your time and energy.Tips on how to prevent those crickets on your launching: Proper Customer Discovery, Sell It Before You Make It, and Proper Promotion or Campaign How to satisfy people with different learning types. About Jason Van Orden Jason helps consultants, coaches, and authors turn their expertise into online courses and group programs so they can help more people and generate more income. Jason draws from more than eighteen years of experience, including creating multiple successful brands, launching over 60 online courses, teaching more than 10,000 entrepreneurs, earning seven figures in online course sales, and generating 8 million downloads of his podcasts. His mission is to help visionaries with impactful ideas to connect with the people they serve best and the problems they can most uniquely solve.Website: https://jasonvanorden.com/About About the Host:Michelle Abraham - Podcast Producer, Host and International Speaker.Michelle was speaking on stages about podcasting before most people knew what they were, she started a Vancouver based Podcasting Group in 2012 and has learned the ins and outs of the industry. Michelle helped create and launched over 30 Podcasts in 2018 and has gone on to launch over 200 shows in the last few years, She wants to launch YOURS in 2022!14 years as an Entrepreneur and 8 years as a Mom has led her to a lifestyle shift, spending more time with family while running location independent online digital marketing business for the last 9 years. Michelle and her family have been living completely off the grid lakeside boat access for the last 4 years!Check Us Out on:Join our facebook group: https://www.facebook.com/groups/MyPodcastCoachFacebook: https://www.facebook.com/AMPLIFYOU.ca/Twitter: https://twitter.com/YouAmplifInstagram: https://www.instagram.com/amplifyou.ca/To Join our FREE Podcasters Tool Kit: https://bit.ly/PodcastToolKitFor More Podcast Training - http://amplifyounetwork.com/Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and...

One of the recent books I've read with my book pal is The Art of Gathering: How We Meet and Why It Matters, by Priya Parker. This beautifully written book guides the reader through some insights and suggestions for elevating our common custom of gathering together to the level of art. I'm adding it to my list of recommended reading. https://amzn.to/3Uzn5sG (affiliate link) I also wanted to mention a few online networking mixers I enjoy: The Generous Entrepreneurs in Media mixers hosted by Jason Van Orden and Michael Roderick - http://generousentrepreneursinmedia.com/ The Lead Boss Mixer hosted by Cat Stancik - https://leadbossmixer.com And all the resources offered by Robbie Samuels - https://robbiesamuels.com/videos I hope to see you there! #networking #mixer #onlinenetworking --- Send in a voice message: https://anchor.fm/franklin-taggart9/message

In this "Best of " clip from Your Own Best Company, Jason Van Orden shares how he and Michael Roderick came up with the idea for an online mixer that makes other online experiences pale by comparison. Now called the Generous Entrepreneurs in Media mixer, Jason tells the origin story and the ongoing vision for these monthly events that bring together media producers, potential guests, and collaborators. In the original full episode of this interview, Jason also gave a tremendous presentation on building your first online course. This detailed outline will help you find a great idea and make a practical plan of action as you create your first course. See the full interview with Jason here: https://youtu.be/uqnqBrxTjHY If you're interested in joining an upcoming online mixer, register here: http://generousentrepreneursinmedia.com/ If you'd like to learn more about building online courses and Jason's other services, please visit https://jasonvanorden.com. #networking #onlinemixer #community --- Send in a voice message: https://anchor.fm/franklin-taggart9/message

Jason Van Orden shares the 4 pieces of a profitable online course plus the best business advice he received from his 10-year old daughter. The post 140: Jason Van Orden on Growing Your Impact appeared first on Kandas Rodarte.

Become a Thought Leader in Your Industry This week, I am so excited to welcome back Jason Van Orden. Jason first joined me on the podcast back in 2017 for Episode 128.    Jason helps authors, academics, and speakers turn their expertise into new streams of scalable income and a business model that amplifies their work. His mission is to help visionaries with impactful ideas to connect with the people they serve best and the problems they can most uniquely solve.   In this episode, we'll explore: His journey as a business owner and marketing expert The way he helps people become a thought leader in their field and get their meaningful message out in a bigger way Putting an idea out into the world even when you're not sure how it will be received and the importance of feedback loops What your audience needs from you when it comes to relevance and resonance Jason's current favorites: Book: Nonviolent Communication, Speaker: Neil deGrasse Tyson, Podcast: Stuck Not Broken More from Jason His first appearance on The Big Talk in Episode 128 Free Download with the Magnetic Messaging Framework Website: https://jasonvanorden.com LinkedIn: https://www.linkedin.com/in/jasonvanorden/ More from Tricia  Order my book, The Influential Voice: Saying What You Mean for Lasting Legacy Explore my content and follow me on YouTube Follow me on Instagram  Connect with me on Facebook  Connect with me on LinkedIn  Visit my website at TriciaBrouk.com 

Quick-fix solutions abound for mental health challenges. As leaders, we're fed the same advice over and over again. Generic one-size-fits-all “thought work” designed to alleviate our gloom and get us back on the road to success.But that generic advice comes up short. And much of it further stigmatizes mental health struggles, failure, and doubt to the point where people fake it until they make it and then end up face down in a serious mental health crisis. We as leaders and business owners have a responsibility to offer something other than quick fixes or bandaids. We have to do the work to create spaces for the nuances of life to show up. We need to make mental health a priority in our businesses. How we all approach mental well-being can shift the stigmas around struggle while honoring the whole person with as much care as our bottom line. Today's guest joins me for an important and nuanced conversation about the intersection of entrepreneurship and mental well-being, from his perspective as a long-time entrepreneur and someone who has had to reclaim his relationship with his mental health.Jason Van Orden helps authors, academics, and speakers turn their “intellectual equity” into new streams of scalable income and a business model that amplifies their work. As a consultant, trainer, and strategist, he draws from more than sixteen years of experience, including creating multiple successful brands, launching over 60 online courses, teaching more than 10,000 entrepreneurs, earning seven figures in online course sales, and generating 8 million downloads of his podcasts. His mission is to help visionaries with impactful ideas to connect with the people they serve best and the problems they can most uniquely solve.Listen to the full episode to hear:What Jason discovered when decided to get vulnerable about his struggles with mental health after ten years of hiding itWhat he realized staying silent was actually costing him in his life and relationshipsWhy it's important to acknowledge that mental health is a journey, with no magic bullet solutionsHow the emphasis on mindset and positivity in entrepreneurship spaces negatively impacts mental wellbeingLearn more about Jason Van Orden:JasonVanOrden.comConnect with Jason on LinkedInInstagram: @jasonvoFacebook: @jasonvoLearn more about Rebecca:rebeccaching.comWork With RebeccaSign up for the weekly Unburdened Leader EmailResources:The Future of Humanity: Our Destiny in the Universe, Michio KakuSapiens: A Brief History of Humankind, Yuval Noah HarariParticle Fever

Jason helps consultants, coaches, and authors turn their expertise into online courses and group programs so they can help more people and generate more income. Jason draws from more than eighteen years of experience, including creating multiple successful brands, launching over 60 online courses, teaching more than 10,000 entrepreneurs, earning seven figures in online course sales, and generating 8 million downloads of his podcasts. His mission is to help visionaries with impactful ideas to connect with the people they serve best and the problems they can most uniquely solve.Facebook ProfileFacebook Business PageTwitterLinkedInInstagramLearn more about Path to Podcast Success here!

Do you want to know how to grow your brand as a thought leader?Listen in as Jason Van Orden, Founder of Van Orden Marketing and Media LLC shares his strategy for marketing and monetizing your expertise organically with content to establish greater authority.In this week's powerful episode "How to Best Grow Your Brand as a Thought Leader" you will discover…How to help your audience using your thought leadership contentHow to get inside your audience's minds to fully understand their problems3 essential areas to zero in on to communicate, deliver and monetize your expertiseAnd a whole lot more…Here's how to connect with JasonGet more gems from guest experts, when you join the Book Marketing Mentors Premium Membership today!  

Jason helps authors, academics, and speakers turn their expertise into new streams of scalable income and a business model that amplifies their work. As a consultant, trainer, and strategist, he draws from more than sixteen years of experience, including creating multiple successful brands, launching over 60 online courses, teaching more than 10,000 entrepreneurs, earning seven figures in online course sales, and generating 8 million downloads of his podcasts. His mission is to help visionaries with impactful ideas to connect with the people they serve best and the problems they can most uniquely solve. Van Orden Marketing and Media, LLC https://jasonvanorden.com/press-assets/ http://jasonvo.download   * CHECK OUT MY FREE RESOURCES: ** https://www.helpyougetunstuck.com **CHECK OUT ALL THE BUSINESS TOOLS I RECOMMEND** https://www.getunstuckmethod.com/tools/ **JOIN MY GET UNSTUCK IN 90 DAYS*** https://www.getunstuckmethod.com/getunstuckin90days/

Jason Van Orden describes why creating a signature method can help consultants provide more structure and tangible results for their clients. He also talks about how you can incorporate other frameworks whilst giving your own unique perspective. We hear his origin story and how he started off in podcasting in 2005. Find the case study of how one of Jason's clients used his lean launch method to create a new course in 3 weeks without all the usual tech headaches at http://leanlaunchmethod.download (leanlaunchmethod.download) Connect with Jason on https://linkedin.com/in/jasonvanorden (Linkedin), https://www.facebook.com/jasonvo (Facebook), https://instagram.com/jasonvo (Instagram) or https://twitter.com/jasonvo (Twitter)

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Why you've got to check out today's episode: Are you an entrepreneur serving people one at a time? If so, you might be maxed out. You need to turn your expertise into a scalable source of consistent income.  Resources/Links: Watch video of episode: https://bit.ly/extrapod Tools for thought leaders: http://jasonvo.download Summary Entrepreneurs often feel overwhelmed by all the things they have to do to reach their target audience. They spend time and energy creating their products and then try to find interested customers. But according to Jason Van Orden, they're doing it backwards.  Jason helps authors, academics, and speakers turn their “intellectual equity” into new streams of scalable income and a business model that amplifies their work. As a consultant, trainer, and strategist, he draws from more than sixteen years of experience, including creating multiple successful brands, launching over 60 online courses, teaching more than 10,000 entrepreneurs, earning seven figures in online course sales, and generating 8 million downloads of his podcasts. His mission is to help visionaries with impactful ideas to connect with the people they serve best and the problems they can most uniquely solve.

The online education industry has been in an explosive growth cycle for the past two decades and it doesn't appear to be slowing. Online courses offer small business owners a way to scale and grow their revenue without having to add more time-based services or personnel. Today's guest, Jason Van Orden helps authors, academics, and speakers turn their expertise into new streams of scalable income such as online courses. He draws from more than seventeen years of experience, including creating multiple successful brands, launching over 60 online courses, teaching more than 10,000 entrepreneurs, earning seven figures in online course sales, and generating 8 million downloads of his podcasts. His mission is to help visionaries with impactful ideas to connect with the people they serve best and the problems they can most uniquely solve. Since 2005, Jason has helped thought leaders to reach a larger audience with their ideas, create new income streams from their expertise, and build business models that align with their values and goals. As a consultant, trainer, and strategist, he draws from more than fifteen years of researching top Internet influencers and experimenting with his own personal experience. His experience includes creating multiple successful brands, launching over 60 online courses, teaching more than 10,000 entrepreneurs, generating seven figures in online course sales, and 8 million downloads of his podcast. His mission is to help visionaries with impactful ideas to connect with the people they serve best and the problems they can most uniquely solve. His students have built multi-million-dollar businesses and have become top authors, bloggers, podcasters, and speakers in their field. Jason has spoken around the world at some of the biggest conferences (such as CES, National Association of Broadcasters, New Media Expo, and many others) teaching how to use Internet media to launch and grow influential personal brands. In 2006, he wrote the bestselling book, Promoting Your Podcast, in which he was the first to “crack the code” for optimizing podcasts to get maximum exposure on iTunes. His work has been used to teach marketing at the university level and has been referenced on sites such as Forbes.com and Entrepreneur.com. He also practices what he preaches, having created world-class, influential brands of his own. Download The Online Course Canvas and Messaging Framework The Online Course Canvas gives you the four vital steps for designing a course that generates more income and impact and frees you from selling dollars-for-hours services. https://jasonvanorden.com/newsletter/

In this episode of the Revenue Accelerator Podcast, we have invited Jason Van Orden, a strategist that helps people turn their expertise into new income streams. Jason made over 60 online courses, built multiple personal brands, and worked with more than 10,000 clients. Today, Jason shares his insights about strategic revenue streams.What is a strategic revenue stream?[01:54]A strategy is the foundation of how you can get to where you want to go. It is not just from one point to another, but multiple points where you can connect your goals, revenue, opportunities, impact, legacy, lifestyles, etc. to create a revenue stream.[02:41]When it comes to growing revenue strategically, you push yourself to the next best direction that you can determine.Quick Revenue Streams[04:20]Keep your strategies as simple as possible. Identify a specific need of your ideal audience quickly, and from it, launch a pilot offer. You don't need full sales pages, videos, or anything. You only need a checkout page, bullet points of your solutions, and the price.[05:42]Not only will it bring revenue quickly, it allows you to test ideas quickly, get feedback, and testimonials in an accelerated and meaningful way.Maximizing your strategies[10:28]Break down what your signature process is, identify the milestones you set for your clients, and the process they would undertake to reach the ultimate outcome. If you identified everything, it allows you to repackage the process in different offers; same worksheets, templates, products, milestones, but different delivery mechanisms and price points.Find your barriers[16:25]Be honest with yourself and find what leads you to inaction or procrastination. It can be lack of information, being overwhelmed, or even imposter syndrome. From there, formulate a plan to overcome it and believe that things would start kicking in.Secret Sauce[22:39]Jason learned how he has a strategic mind to see the system and its parts, and break it down to a framework that is easy to follow consistently. It made him excellent in helping people design their business model or curriculum, and find the missing piece of their system to fill it up. Learn more about Jason Van Orden on:Website: https://jasonvanorden.com/LinkedIn: https://www.linkedin.com/in/jasonvanorden/Listen to Revenue Accelerator Podcast on:Apple | Acast Hosted on Acast. See acast.com/privacy for more information.

In this episode, I interview the business coach and CEO of Uplevel You, Christine Kane. Christine has created a process for growing your business with a balance of strategy and soul (or intuition). I was excited to record this interview with Christine given that, like me, she was a musician turned entrepreneur. She was a […] The post How to Balance Strategy and Intuition with Christine Kane appeared first on Jason Van Orden.

I'm sure you've participated in a hot seat before. You might have even facilitated hot seats. But I'm willing to bet you haven't thought of some of the ways Hillary Weiss uses them in her business to attract clients and generate content. After Hillary shared her approach with me, I put it into action right […] The post New Clients and Income Using Hot Seats with Hillary Weiss appeared first on Jason Van Orden.

You know those times when you read a book and it feels like every word was written for you? That's the feeling I got reading Trust Yourself by Melody Wilding. Melody's book is a guide for those of us who are highly ambitious but who sometimes struggle with things like perfectionism, impostor syndrome, emotional triggers, […] The post Trust Yourself with Melody Wilding appeared first on Jason Van Orden.

How can you tell which things you should focus your limited time, money, and energy on to get the best results in your business? With so many things pulling at your attention, it can be challenging as a business owner to know what should get your attention now and what can wait. It's easy to […] The post Strategy: Overcoming Costly Business Blindspots appeared first on Jason Van Orden.

Most people think that marketing is just about sending out a bunch of emails or posting on social media. They don't realize how important messaging and positioning are in actually making sales. Those who really want their marketing to work know that it's not only about getting a customer to buy once, we want them to get them excited about the benefits they'll enjoy from using it over time. And that's what good messaging and positioning does for you. It's really an art that most entrepreneurs tend to skip over because they're not sure where to start, they don't have time, or they find it too difficult and overwhelming. So, I've asked my friend Jason Van Orden to join us and walk us through the exact steps for creating CLEAR marketing and positioning in the market! If you don't know Jason, he's one of the first leaders I ever followed in digital marketing space. He's definitely an OG and brilliant at helping people like YOU to get clear and find success. Hope to see you there! Give us the word REMINDME if you'd like a reminder!

Sustainable business success results from understanding and knowing how to operate within three critical ecosystems: business strategies, personal development, and daily habit/mindset. My guest, Jeffrey Shaw, writes about these ecosystems in his latest book, The Self-Employed Life. Many times over burgers and fries, Jeff has told me stories about how he studied luxury brands and […] The post Strategies for Wowing Clients and Prospects with Jeffrey Shaw appeared first on Jason Van Orden.

When monetizing your expertise and email list, there are three easily-overlooked mistakes that will secretly siphon away your profit potential. These three monetization mistakes are part of a phenomenon I refer to as Monetization Shyness. I'm often asked to look over a client's monetization strategies to find the gaps. Monetization Shyness is the first gap […] The post 3 Hidden Monetization Mistakes That Are Costing You Money appeared first on Jason Van Orden.

How can you know what to focus on in your business to produce the most significant new growth? With so many options available to you, it can be hard to decide where to invest your limited time, money, and other resources to get the greatest return on your efforts. We can quickly end up overwhelmed, […] The post 3 Strategies for Growing Your Business appeared first on Jason Van Orden.

This is not your average interview with John Lee Dumas. I've known John since 2012, before his popular podcast, Entrepreneur on Fire, launched. We met in a pizzeria near Times Square while in NYC for the New Media Expo. Little did I know the level of impact and income John would go on to generate. […] The post Success Secrets from John Lee Dumas appeared first on Jason Van Orden.

How can you ensure to create products and services that your market will scramble to buy? To design products and services that are sure to sell, you must first focus on the offer's value proposition. The value proposition answers the customer's premier question.  What's in it for me? The customer wants to know the outcomes […] The post How to Design Offers That Sell appeared first on Jason Van Orden.

As a business owner and thought leader, there will inevitably be times when you procrastinate a task or project despite its significance to your goals. There are many reasons why we procrastinate, but two of the most common are perfectionism and overwhelm. I certainly have plenty of experience in this respect. Procrastination can be especially […] The post 3 New Ways to Eliminate Procrastination, Overwhelm, and Perfectionism appeared first on Jason Van Orden.

Then they create a customer journey that leads them toward doing business with you. To create a compelling customer journey, you must have a deep understanding of your intended customer's inner world and the process they go through before they buy. In this episode, I'll share with you a framework that outlines the five phases […] The post Generate More Sales with Customer Awareness appeared first on Jason Van Orden.

Today's podcast is a full circle moment for me. Years ago, I listened to Jason's first podcast before the Front Row was in existence! I learned so much from him then so it's a treat to have him on the podcast today. His story is inspiring, and this episode is filled with actionable information.

Jason Van Orden is one of the most experienced people with creating online courses, marketing and teaching people online. He shares practical strategies and down to earth ways to build and serve your community. The post Simple but Proven Marketing Strategies to Promote Online Courses with Jason Van Orden appeared first on Online Course Coach.

In this episode I talk with Jason Van Orden about how to focus on what's most important especially when you have multiple roles. Whether you're a parent home with a sick kid, or a business owner running your business, or both a parent and a business owner or maybe you play a leading role in someone else's business. No matter what role, we all have different relationships that we're trying to juggle at any given time. And in this episode we dive into how we juggle and determine what gets our attention. Jason shares a framework that he feels really passionate about and that works for him and his clients. And I have some filters for how I identify what's important in my life. Let's dive into Episode 8.Get your Revenue Goal Calculator - https://theboldleadershiprevolution.com/revenue-goal-calculator

Hey, Hey everyone! Welcome to Season 2 of the Bold Leadership Revolution Podcast and I am your host, Tara Newman.   I'm here to teach leaders how to have the endurance to make a big impact. This is a podcast that will help you embrace your ambition AND leave the grind behind.   First, I want to thank all of you for continuing to show up, review the podcast and share on social media, and reach out letting me know the impact each episode has had on you.   In season 2 my mission remains the same -- to provide free, valuable, practice, and actionable content for the purpose of developing bolder, braver leaders in the world who have the courage to work smarter not harder. If you're thinking to yourself, this content is so helpful to me, how could I ever possibly repay Tara for her efforts, I have that answer for you -- keep doing what you're doing. Please continue to review, share, download and engage with this content. It really does mean so much to me to know it's useful and it helps me plan what will come next.   Before I  launch into talking about season 2, I would like to briefly reflect on Season 1. My goal for season 1 was to ship the thing! To not let resistance win and to step into my role as a broadcaster. Another goal of mine was to receive 40 reviews within 2 weeks of launching the podcast. And I decided to donate $10 per review to the #istandforgirls campaign which raises money to send girls in mozambique to school. The donation covers uniform costs, books, transportation fees, you name it.   I was so grateful to receiving 45 reviews in such a short period of time, I was able to send TWO girls to school!   One of my primary whys for this podcast was to meet new and inspiring people. This has been my north star any time I started to second guess myself. SO, a HUGE thank you to all of you who have taken the time to introduce yourself to me.   Going into season 2 my goals are: Significantly improve the listening experience for you. I have bought new equipment and learned new software to make this happen. A BIG BOLD LEADER shout out to Jason Van Orden for all the help with podcast equipment and tutorials. To increase my podcast reviews by 20 or more reviews. SO, if you haven't reviewed this podcast yet, press pause and go leave a review. You can do it straight from your phone. It only takes a few minutes. Produce remarkable, life changing content to help you grow as a human being. Content that will not only help you develop leadership skills but will help you build character, mental toughness and resilience so you can thrive in an ever changing, often uncertain business environment.   One of the reasons why I like breaking this podcast up into seasons is it allows me to organize each season into themes. The theme for Season 1 was defining Bold Leadership. We covered topics such as what would a bold Get your Revenue Goal Calculator - https://theboldleadershiprevolution.com/revenue-goal-calculator

Today's guest is a top internet influencer, a true podcasting pioneer.  In 2005, he launched the first podcast devoted to internet business and online marketing. To this day “Internet Business Mastery” is one of the most profitable business podcasts on iTunes – generating millions of dollars in direct sales. He believes in the collective power of the self-made influencer to elevate the world with their story, message, and wisdom. He helps these thought leaders to turn their brilliance into effective internet content and courses so that they can reach more people and generate a greater impact with their ideas. He has spoken around the world inspiring thousands to launch and grow their own personal brands, having personally launched more than 60 online courses, taught 7,000 students and seen his podcast downloaded 8 million times. Please join me in welcoming Jason Van Orden. In this episode we explore: his definition of leadership: “Leadership is knowing what you stand for, knowing who it is you want to serve… and having a message to bring to the world.” how his motivation to become an entrepreneur was his passion for teaching AND freedom. the origin story of how his podcast got started back in 2005, when the medium was barely known, and what's motivated him to keep it going. how having a legacy has become more important to him: “How do I show up best in the world? How can I do that as fully as possible? How can I use that to create the best value?” how, as an introvert, he made reaching out to colleagues a habit and now can't imagine building his business without these conversations each week. Listen, subscribe and read show notes at www.OnTheSchmooze.com - episode 65

6 People Who Can Help You With Your Podcast – Episode 152   Surround yourself with the best people and success can be had.   Over my years in radio, I learned time and again that I could accomplish so much more by getting help and mentoring from the right people. As I ventured into podcasting, I quickly found the people that could mentor me and help me move forward toward my goals.   Today, I want to share with you a few people I think might be able to help you on your podcasting journey. Some I know personally and work with closely. Some have mentored me from afar through their work and resources.   Whichever method you choose to use, find the people that can help you get to your goals quicker and achieve more than you ever thought possible.     School of Podcasting – Dave Jackson   The first person I want to introduce you to is Dave Jackson at School of Podcasting. If you have listened to my podcast for any length of time, you have heard me mention Dave. He has been my mentor, helping me learn the technical side of podcasting.   Dave's coaching and tutorials have helped me more than anyone I have encountered.   My podcast actually started out as a blog. Back in early 2012, I was writing about the art of podcasting while learning the technical side and preparing to launch my show. Less than four months into it, my writings were being published on the New Media Expo site.   Shortly after I began writing for New Media Expo, Dave saw my stuff and reached out. Dave was already on my radar, because I had discovered his website when I was doing my original research. I simply hadn't considered reaching out to a guy who had been doing it for about 7 years at that point. He was there near the beginning.   Dave's gesture reaching out to me was a fantastic surprise. We had a great conversation that lasted about an hour. Here was a guy that had been podcasting since 2005 that just wanted to get to know more about what I was doing and how we might help each other. That is what I absolutely love about podcasters.   The conversation eventually led to a bit of a partnership. Dave and I kept in touch working on various ideas together. We met up at New Media Expo a few times. Finally, we teamed up when I joined Dave's “Podcast Review Show” podcast. We review podcasters and help them improve.   [You can appear on the Podcast Review Show and get reviewed HERE.]   Prior to that partnership, Dave help me multiple times with my website, podcast, and technical aspects of my show. He has truly been there and done that. Dave knows his stuff.   If you have questions about your feed, website or other technical aspects of your podcast, I highly recommend you use Dave's knowledge and tools. He does some one-on-one coaching. He has resources on his website. You can also get deal on gear through Dave.   [Find information on Dave Jackson and the School of Podcasting HERE.]     Audacity to Podcast – Daniel J. Lewis   Daniel J. Lewis is another podcaster that helps people launch and improve their own podcast. He shares his knowledge of the audio software Audacity and web platform Wordpress. You'll learn all about equipment, software and skills necessary to podcast. His show was named the #1 technology podcast in 2012.   Daniel and I met through Dave Jackson. After following his show for quite some time, Daniel and I finally met at New Media Expo and have since developed a bit of a relationship.   The thing I love most about Daniel and Dave is their honesty and flexibility. They won't push you toward their favorite microphone. They will give you honest reviews and options that fit your needs. For instance, do you want or need a $60 microphone or $360 microphones? They teach you the differences and why.   Daniel has a great lead magnet called “20 Things You Should Do Before Every Podcast Episode.” You learn how to get the room quiet, how to prepare, what tools to gather and more. He calls it his preflight checklist. This will make your recording session so much more efficient.   If you are serious about podcasting, check out Daniel's Podcasters' Society. This is a group of great podcasters together in a learning and sharing environment that can really help you improve your show. Daniel and I are discussing making some of my material available within Podcasters' Society each month. Give it a look.   [Find information on Daniel J. Lewis' material HERE.]       The next few guys are just a few of the guys I have used as a long-distance mentors. The books and material written by these guys have done more for my business and career than anyone I can name.     48 Days to the Work You Love – Dan Miller   Dan Miller and his book 48 Days To The Work You Love is where my journey began. Dan inspired me to pursue the work that I love. I originally discovered Dan and his work by listening to the Dave Ramsey Show.   If you are looking for your purpose, check out Dan's material. He is a true entrepreneur.   The thing I love about Dan is his simplicity. Dan isn't knee-deep in technology, like a lot of online business people. Though he has embraced the digital landscape more recently with the launch of his membership site, he is more about creating simple money-making opportunities that are right in front of us.   Whether is it reselling cars, selling digital content or running a gym, he has done it all. Dan can see a business opportunity anywhere. He has great tools to help you find your passion and the work you love.   Dan's most popular resource is "48 Low or No Cost Business Ideas". These are great. When you read this e-book, you'll say to yourself, "Why didn't I think of that?" Dan has great ideas. The inspiration is a huge bonus.   [Find information on Dan Miller's material HERE.]     Internet Business Mastery – Jeremy Frandsen & Jason Van Orden   Jason Van Orden and Jeremy Frandsen at Internet Business Mastery have great information to help turn your knowledge into a business. I first discovered them during a session at New Media Expo. That presentation turned me onto their podcast.   Internet Business Mastery is not only a great podcast, but a course that has helped me refine my business focus. Both Jeremy & Jason have launched various other businesses. They have been there and done it.   In the Internet Business Mastery Academy, you learn how to develop your ideal freedom lifestyle. That leads into your freedom business blueprint. You learn how to design your single motivating purpose, create your money magnets, develop your list and more.   This has been one of the best investments I have made. The course has really refined my business plan and philosophy. If you are building an online business, this material can help you move you forward.   [Find information on Jeremy, Jason and Internet Business Mastery HERE.]     Platform University – Michael Hyatt   Michael Hyatt and Platform University have helped me organize my message and build my platform.   I like organization. Checklists are my friend. Step-by-step processes that allow me to add some creativity on top of it are tools I enjoy.   Michael Hyatt has a great membership site with Platform University. It is based on his book Platform, which is a must read as you develop your podcast. There is great learning inside the community. He only opens membership a couple times a year for enrollment. I got in early on this one and haven't looked back since.   Inside Platform University, you will find Master Classes where Michael interviews other experts to dive deep into various subjects each month. In the Backstage Pass area, Michael shows you how he operates his platform. There are live member calls each month, member makeovers and so much more.   There is so much information inside Platform University, I don't have enough time to get through all of it each month. I use the great material I find most useful and dip into the other stuff when I find time. When I have questions about specific topics, I can usually find the answer inside Platform University.   [Find information on Michael Hyatt HERE.]         There you have six people who can help you move your podcast and business forward.   Dave Jackson can help you with the technical aspects of your show.   Daniel J. Lewis has tools that can help you with your software, skills and search for your show.   Dan Miller can help inspire you with new ways of thinking about business. Find what you love.   Jeremy Frandsen and Jason Van Orden at Internet Business Mastery can help you lay an amazing foundation for your purpose and business.   Michael Hyatt can help organize your work to help you be more efficient in building your platform.     Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do.   You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.   Let's turn your information into engaging entertainment.  

I've been reflecting a lot over the past couple weeks as I close the books down for 2015, I've had a great year, and am ready to welcome in another one. Many thanks to all of you for listening, subscribing and sharing this podcast! biggest 2015 mistakes no boundaries established - not honoring days off or time off, etc. limit your launches - map them out way in advance not hiring soon enough not doing my due diligence with hiring - website, VA not doing enough research prior to launching an event - presell I'm sharing some free exercises to help you understand some of your biggest lessons {failures} - this is the reflection guide I use to create more success in my life. Go to adriennedorison.com/bigmistakes to download this free reflection guide. Started a business on the side of my day job, organically evolved from a personal development & leadership blog I started in late 2014. Offered my services for FREE to get some humans some real results and build my own confidence that I could start charging for this! Worked during mornings lunch breaks, evenings, and weekends to grow my side business alongside my corporate job. Took lots of action - without overthinking things first. Read The Miracle Morning by Hal Elrod and completely switched my schedule around to make more time to grow my business in the evenings after my corporate day job. Read 6 Months to 6 Figures by Peter Voogd and learned to really master my skills before moving on - then later he became more of a personal mentor. Focused on Dave Ramsey's Financial Peace University program and paid off all my debt in just 6 months - over $45,000. Invested in an empowerment coach and transformed ME before I transformed a business w/ Lisa Carpenter Dove deep into podcasts and learned from the best while I was on the road during my day job commute; Internet Business Mastery with friend, Jason Van Orden, Tiffany Han's Raise Your Hand Say Yes, Chalene Johnson's Build Your Tribe, Amy Porterfield's Online Marketing Made Easy, Pat Flynn's Smart Passive Income… Built my own website on SquareSpace and it was pretty darn good for a DIY.  Had my website re-designed by someone and paid tons of money for it — but basically I had an artist build a bridge and it was a website nightmare that had to be redone. Had it redesigned again – by someone far more qualified to build a website that does what a website is supposed to do…and it's pretty too. Created a FB group – grew it organically and it has continued to grow to a group full of supportive, high-achieving humans looking to become more masterful. Had my first professional photoshoot done and even brought my dog, Church E. Bear  Launched a course before I was ready and had 5 people join.  Launched another course before I was ready and had 15 people join.  Raised my prices 3 different times because I had a waitlist. Revamped my packages 3 different times because it takes awhile to figure out what's going to get your clients the best results. Worked with incredible clients – saw them getting incredible results, getting published, quitting their jobs, getting their own clients, creating their first products, doubling their income, increasing their prices, starting waitlists, growing their audience, etc. Quit my corporate job. Took two courses that rocked my world - BTBY with Kimra Luna, and Sales School with Kendrick Shope. Reached out to mentors and influencers to learn from the best. Started my own podcast - The School of Self-Mastery. Hit the New & Noteworthy in iTunes and stayed there for over 11 weeks.  Reached the 10% of all podcasts with tons of downloads thanks to you! Connected with and interviewed tons of successful, influential and interesting humans because of the podcast -  condensed 3 years of podcasting into 6 months! Shared my debt freedom story publicly even was I knew it would annoy people. Traveled to Atlanta to meet and be interviewed my personal finance guru, Clark Howard - and had my first national TV debut because of this bold action. Hired Shana Lynn Yao from yourmarketingmastermind.com to up my business game. Hired my next mentor, Farnoosh Torabi, who has been an invaluable investment for me and my business. Started outsourcing some smaller tasks to free up some time. Got even better at outsourcing and hired Erin Kelly as my OBM - best decision ever and she'll eventually be my first full-time team member (fun fact, Erin was a client, and now I'm her client). Made a few business besties just by building real relationships. Planned and launched a live event with a business bestie - and it was the biggest failure turned lesson ever…stay tuned for 2016 plans  Put systems in place and invested in the tools I needed - 17hats, Acuityscheduling, Leadpages, Libsyn, Basecamp Won a year long coaching program for 2016 with sales expert, Kendrick Shope, and plan to get banging results to thank her for the generosity. Got active on periscope, and then stopped when it started to feel stressful. Pitched myself (and got published) in Huffington Post, GROW, Brazen Careerist, and Get Rich Slowly. Created tons of content & free resources - some that were great and some that “flopped” Gave away over 100 hours of free coaching and over $35,000 of content and coaching.  Condensed over 3 years of podcasting into just 6 months and learned tons about myself and interviewing in general. Was featured as a guest on TONS of podcasts (SoMoney, Stacking Benjamins, Screw The Nine to Five, Lifestyle Business Podcast, The 5am Miracle, All Up In Your Lady Business, Success Secrets of Entrepreneurs, Creative Soul Lab, etc…) and even one of the #1 podcasts in all of iTunes - Art of Charm Was consistent EVERY SINGLE DAY for all 365 this year. Seriously, I didn't miss a day.  Focused on building relationships and generosity, not on selling. Took a stand, often a controversial one, on the things that I believed in, which attracted the right people to my work. Launched a membership site Simplified Success Society and then added a $1 trial period. Joined a mastermind full of powerhouse women. Launched an in-person retreat for June 2016 and have almost filled the spots! Took vacations with my fiance, paid cash, and was able to take time off or even work from wherever I was if I wanted to. Made over $11,500 in business mistakes - and then talked about them. Tracked my numbers and didn't avoid my finances. Focused on profit not just revenue and "banked" income versus "booked" income. Showed up even when I didn't really feel like it because I knew once I started, I'd get motivated {I was always right}. Wasn't afraid to take big risks, but always made sure they were calculated ones. Spent tons of time understanding what my audience wanted {and still do} and then gave it to them over and over again.  Invested a lot of time, energy, action and money into my business and reaped the rewards. Welcoming in 2016 success! Resources How To Turn Your Failures Into Wins: a reflection guide to create more success Entrepreneur Task Tracker episode link Society of Self-Mastery FB community

Jason is passionate about teaching the science, psychology and systems used by master influencers to maximize their impact on the Internet. He's the author of Promoting Your Podcast in which he was the first to crack the code for topping the iTunes charts. In 2005, he co-founded Internet Business Mastery, the longest running podcast for online entrepreneurs. Jason and I talk about why the world needs more self-made influencers, and how to become one!  6 ways to scale influence and income 1. raising/boosting your positioning (expertise) 2. grow your reach/more traffic/grow audience 3. get more conversions - audience to customer 4. create new value - new product/service - solve their problem 5. boost the lifetime value of a customer/lifetime impact of customer - repeat customers, retain people. 6. automate/streamline/systematize  Resources in this episode: Daniel Pink - Surprising Truth About What Motivates Us Human Knowledge Doubling Curve The Dan Sullivan Question www.jasonvanorden.com/scale IMPACT facebook group Podcast survey: adriennedorison.com/survey 12 Days of Giftaways - enter to win Art of Charm interview

Facebook have been busy... Facebook ads are about to get more targeted than ever, with Facebooks new audience insights. You can now get deep demographic and behavioural data of the people who like your pages or events, a custom audience or even everyone on facebook in general. This will give you additional insights the lists demographics, page likes, location, language, facebook usage and even purchase activity. Facebook are also improving their video ad reporting and will give insights on video views, unique video views, average duration of video views and audience retention. Facebook have announced the launch of a mobile ad network called Audience network. They are bringing all their targeting data and bring it to 3rd party apps. Obviously this will be especially helpful for those looking to promote apps, on mobiles and tablets. Facebook says that you'll now be able to target in app ads based on who the user actually is, not just who you think the user is. Facebook have also announced that their Business Manager tool will be more widely available. Previously only big brands and big advertisers with big budgets could get access to this tool which allows you manage facebook pages, applications and ad accounts all from a single interface. It's still not for everyone and you still need a dedicated facebook rep to get access but it's not just the multi-million dollar companies that can only get it now, if you're interested in the tool contact your FB rep if you have one already or apply to be given a rep. It's also only previously been given to US companies but will be rolling out internationally over the next few weeks. Twitter have announced that promoted tweet and promoted account ads will now be available in up to 20 languages so that users across the world can read your ads in their own language. Similarly LinkedIn have announced language targeting and personalized page feeds for their company pages and showcase pages. Your update can show in a users selected language or you can personalize your feed and show different updates to different people based on who they are based on language, location, company size, industry and some other filters. People see what you want them to see if you decide it's relevant to them. Instagram have announced they will be rolling out video ads very soon “carefully and methodically” I guess meaning there will be beta phase before its available to everyone but certainly for us online marketers, this could be an exciting new place to play with video ads. Stumble upon ads have improved with brand new targeting and delivery options now available including simpler geotargeting options and a similar audience tool to targeted like minded people. YouTube have added a new intros feature which allows video creators to automatically add a 3 second branding intro to their videos. It can't be used as a direct advertisement but it is a nice time saver if you want to upload fast without messing around with editing first. The dating app tinder have announced they will be allowing native advertising very soon. I'm sure we'll hear on that in the coming weeks or months. The popular app vine which allows users to share 6 second video clips is now available on desktop, go to vine.co Optimizepress have followed in the footsteps of leadpages and opened up their very own marketplace where developers can sell their templates, plug-ins, icons, graphics packs, custom code snippets and more. The popular automation tool IFTTT, aka if this then that, is now available as an app on android as well as IOS where it has been available for a long time now. The all new visual website optimizer has been announced, if you are a current user you can apply for early bird access to get new features such as new split test reports, zero coding a/b split testing for native mobile apps and more. Amazon cart has just been announced by amazon and it allows your twitter follows to easily buy from you on without leaving twitter. Now when you tweet an Amazon.com product link with your Store ID, Twitter users, who have connected their accounts to Amazon, can add the item directly to their Carts by replying to your tweet with '#AmazonCart'. Later on they can finalize their purchase, your product will be waiting for them in their shopping cart. Infusionsoft have announced that they will be improving their paypal options including a new shortened paypal checkout process and easier paypal/infusionsoft setup. Microsoft office for mobile is now free on iPhone, iPad, windows phone and android. Using onedrive you can now open and edit all of your word, powerpoint and excel documents on the go. For the listeners in Europe the EU Consumer Rights Directive comes into force on June 13th 2014. This is legal stuff so it's very important and I'm not going to land myself in trouble by trying to describe the coming changes myself, suffice to say if you're doing business in Europe you need to look this up, EU consumer rights directive. The winners of the webby awards, the Oscars or grammies of the internet were announced on April 28th. Crowdfunding site Kickstarter, ad agency Ogilvy paris, tech news site mashable, google, tumblr, vine, airbnb, squarespace, instagram, Netflix and ted talks all amongst the winners, go to webbyawards.com to see all the winners and why they won, it's a good insight into what innovations are happening and what direction the web is going in the future. In events... AJ Silvers is holding a workshop called “what if you could double your business in a one day hands on workshop”. It's being held in Chiang Mai in Thailand on May 14th. Older, Richer, Wiser, the conference about marketing to the over 50s is being held in London, England on the 22nd of May. For all you network marketing peeps out there, DS Domination LIFE is being held in Las Vegas, Nevada on 30th May to the 1st of June. The association of professional coaches, trainers and consultants super conference 2014 is being held in London, England on the 7th and 8th of June. Speakers include Andy Harrington, Matthew Kimberley, Mindy Gibbins Klien and Simon Coulson. Jamie Smart is holding “making a living from the inside out” in London, England, 7th & 8th of June The PR Summit Conference Series is being held in San Francisco, California on June 17th. Financial services social media conference is being held in London, England on June 17th. Infusionsoft university is in London, England on the 24th – 27th of June. Facebook is hosting a 5 date roadshow for small businesses across the USA, it's called Facebook Fit. The dates are New York, 3rd of June, Miami, Florida, June 19th, Chicago, Illinois, July 10th, Austin, Texas, July 24th and Menlo Park, California, August 5th. And last but certainly not least, husband and wife duo, Izabela and Mike Russell are hosting the UK Podcasters Conference 2014 on august the 16th in Birmingham, England. Speakers so far include Jason Van Orden, Jon Buscall and yours truly, I'll be speaking too so if you are thinking about running a podcast anytime, you'll need to be there, it's the podcasting event of the year. More speakers to be announced soon.