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►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/ai Hey friend, let me ask you this—what makes a brand truly irresistible? Is it the flashy marketing? The perfect product? Nope. It's something deeper. The brands and voices that dominate the marketplace do three things differently and today, we're breaking down the three traits that not only make you stand out in a crowded marketplace but also draw people to you like a magnet. If you're ready to elevate your brand and connect with your audience on a whole new level, stick around—this one's for you. Chapters 00:00 The Essence of Irresistible Branding 08:27 Three Traits of an Irresistible Brand 09:27 Empowering Through Encouragement 20:44 Expressing Boldly and Provocatively 31:41 Enriching Lives with Generosity Explore more on my website: https://www.grahamcochrane.com Follow me on Instagram: @thegrahamcochrane
Leads. Clients. Sales. Growth. We all want them, but what's the best way to get them?Turns out, the answer isn't more hustle—it's better marketing. And in this episode, I'm breaking down the exact strategy that's changing how I attract, nurture, and convert leads in 2025.I recently attended a mastermind in Napa hosted by marketing legend Brendon Burchard, and one takeaway hit me hard: The key to marketing isn't just selling—it's creating belief, offering a better way, and building a sense of belonging.That's what we're diving into today.
Text Me A Question!Tired of feeling lost in the crowded marketplace? Learn how to create a brand that not only stands out but also leaves a lasting impression. In this episode, we'll dive into five actionable steps to help you build an irresistible brand that attracts your ideal clients and makes a significant impact. Discover proven strategies to differentiate yourself, connect authentically, and achieve long-term success.FREE RESOURCES:
This is where the conversation turns actionable. We sit down again with master storyteller, Neal Foard, as he walks us through the step by step process he uses to craft stories that resonate. We discuss the essential elements of virality and how to build those elements into the stories we tell. Grab a pen and get ready to take notes, this is a masterclass in world class marketing. For more information on Neal, visit https://www.nealfoard.com/. Show Notes Bumpers ____________________________________________________ Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other content: Yelp for Restaurants Podcasts Restaurant expert videos & webinars
What is great marketing? If we distill it down to its simplest form, it's great storytelling. But, for most of us, there's hesitation in putting ourselves out there. What would we talk about? Who would care? Today we sit down with master storyteller, Neal Foard, a marketing executive turned social media guru who's collected close to half a million loyal followers simply by sharing his life in the most compelling way imaginable. In this epic two part conversation we discuss the essential elements of a great story and how you can put it together to scale awareness and loyalty for your restaurant brand. For more information on Neal, visit https://www.nealfoard.com/. ____________________________________________________ Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other content: Yelp for Restaurants Podcasts Restaurant expert videos & webinars
If you've been thinking I'm ready for my next thing, but I don't know what it is… well, buckle your seatbelts and hang on tight. Brit Driscoll is about to come in HOT with advice and guidance just for you!If you haven't heard of Brittany Driscoll, you're in for a treat. She's a friend of Lori Harder's (my co-host for this episode) and spent years learning business and marketing as a key leader at Drybar. More recently, she co-founded Squeeze and in this episode she shares how she built it into the “Love Brand” it is today, despite having to shut down operations for an entire year during the COVID pandemic.In this episode, we talk about how important it is for entrepreneurs to surround themselves with others who are willing to have raw conversations about the ups and downs of owning a business, and we then deep dive into the everyday life of entrepreneurship, discussing the journey from idea to execution, and the importance of choosing the right business partners.Brit also spills the tea on what a “love brand” is (and the key ingredients for creating one), and how Squeeze navigated the challenges of the pandemic and maintained a sense of purpose for their employees and members.[00:01:00] About Brittany Driscoll and her career.[00:01:40] Brit and Lori's first meeting.[00:04:32] Brit's background from “hot wheels to hot air”[00:07:20] How Brit transitioned from marketing employee at Drybar to co-founding Squeeze.[00:11:13] The structure of the relationship Brit had with her co-founders.[00:15:28] The framework Brit used to have the conversation to build Squeeze with her co-founders.[00:18:56] The key ingredients to creating a ‘Love Brand'[00:22:40] How to apply Brit's EIC model for your business.[00:26:45] The first major challenge (that she didn't see coming) that shaped Brit.[00:30:34] What Brit did to keep herself in a place of leadership when faced with her biggest challenge in business.[00:34:29] When everyone else said “this is the end” Brit made sure that it wasn't.[00:38:44] How to know when to push or take a step back.[00:40:01] Lori and Brit's relationships with investors.[00:45:55] How Brit and I actually met.[00:51:10] How to connect with Brit and Squeeze.Friends, I can't wait to visit Squeeze soon and you better believe I will share my experience with you. I don't call myself an influencer, but an entrepreneur with influence, and I'm ready to hype up Squeeze!Do you want to own a Squeeze? You can head to https://www.squeezemassage.com/franchising or visit their website at https://www.squeezemassage.com/. You can also find Brit on Instagram @britdriscIf you'd like to support the Jasmine Star Show, please leave us a review and tag me and Brit and Lori (@loriharder) on Instagram!If you're ready to learn how to create a ‘Love Brand', click PLAY to listen now!For complete show notes visit: https://jasminestar.com/podcast/episode381
When seeking to build their brand, many companies, individuals and other entities tend to play it safe, relying on the terminology and trends of their industry. However, truly distinguishing yourself in a competitive landscape may require you to take a more daring approach that highlights your unique story. According to Gair Maxwell, our guest in Episode 161 of The MINDSet Game® podcast, irresistible brands are those that have cultivated an identity that is highly distinctive and instantly recognizable. Examples of these brands may range from corporations such as Coca-Cola, Apple, and Nike to iconic works of art like the Mona Lisa. As an internationally acclaimed best-selling author, keynote speaker and brand strategist, Gair's original market-tested ideas have inspired leading companies to grow 15 to 30 times while creating an irresistible category of one. He is also a “recovering” broadcast journalist, TEC Canada Speaker of the Year, and author of the book, “Big Little Legends: How Everyday Leaders Build Irresistible Brands.” In this week's episode, Gair shares the following: Real-life examples of entities that have created a legendary identity based on a unique story Specific steps that leaders and organizations can follow when creating their stories, as well as four core stories behind every company or individual: origin, adversity, achievement, and greater purpose The four qualities and characteristics of legends: mindset, aspiring ideas, the capacity and willingness to embrace change, and a willingness to do hard things To learn more about Gair, visit https://www.gairmaxwell.com/biglittlelegends or check out one of his recent articles at https://www.linkedin.com/pulse/1-billion-reasons-invest-your-brand-gair-maxwell/. To subscribe to The MINDset Game, visit www.TheMINDsetGame.com.
The Find Your Leadership Confidence Podcast with Vicki Noethling
Davina Ware not only shares the three components of building an irresistible brand, but also shares her 4 pillars that will help bring you consistent success. One of her key quotes was, “Your struggle should be someone else's shortcut.”
Are you struggling to engage your employees to consistently deliver customer excellence? Are company silos getting in your way of aligning teams and exceeding business goals? If yes, this episode will be incredibly valuable to you as host Stacy Sherman and renowned HR industry expert and author Josh Bersin unveil the secrets of the world's most enduring employee-focused organizations. You'll gain insights to foster a work environment that attracts and retains top talent. Likewise, you'll learn practical strategies and tactics for building an irresistible brand that starts with creating enjoyable employee experiences that fuel exceptional customer outcomes. More Details at
Today I'm chatting with Darby Lyndon about all things brand strategy and how to build a business that is irresistible. We dive into: Collaboration over competition with other businesses The difference between marketing and brand strategy How creating a brand story helps you connect with your audience Is niching something that needs to happen Brand strategy framework About Darby Darby is a brand strategist and content marketer, passionate about turning great businesses into irresistible brands. Throughout her career, Darby has worked on marketing and brand strategies for some of Australia's leading travel, property, and retail brands. A hurdle she continued to face in the marketing world was trying to support clients who were unclear on their brand strategy. They were unsure of their target audience, confused about how to communicate and didn't know what made their brand unique. Now in her consulting business, Darby helps her clients get crystal clear on their brand strategy so that they can create effective marketing campaigns, connect with their audience on a deeper level, and have fun doing it! Grab Darby's Free Brand DNA Work Connecting With Our Guest Connect with Darby on Instagram @darbylyndon Darby's website: https://www.darbylyndon.com/ Connect with Nicole on Instagram @theartisansolutions Nicole's website: https://theartisans.com.au/ Join the Take Control with Nicole Facebook Group here: https://www.facebook.com/groups/810652689407180 Join The Waitlist for the Member's Lounge here: https://academy.theartisans.com.au/members-lounge For more detailed shownotes and full transcript of the episode, click here: https://theartisans.com.au/podcast/episode-101/
Katie Soyka is a brand photographer based in Milwaukee, Wisconsin who helps businesses craft their message through strong branding and stunning images. With over 15 years of professional photography experience, a degree in marketing and her early career at a Fortune 500 company under her belt, she is well positioned to walk along business owners to help them elevate their brand. Katie is most proud of her ability to make women feel comfortable in front of the camera, because when they invest in themselves, they step into their power and shine their light. In this episode we talk about: [2:30] How Katie got into photography [7:10] If you can shoot a wedding, you can shoot anything [8:20] Why its important to personally connect with your ideal clients [10:30] Get clear on your brand message before anything else [17:00} How to learn from Katie [18:00] Learn how to DIY your brand photos [24:15] Connect with and learn from Katie Connect with Katie Soyka: www.elevatebrandphotography.com Instagram @elevate_brand_photography Connect with Sara: Instagram @saramayerconsulting Facebook @saracmayerconsulting LinkedIn @saramayerconsulting
My guest today is Dave Kerpen. Dave is the #1 LinkedIn Influencer of all time with more page vies than the likes of; Bill Gates, Jack Welch, Mark Cuban and Barack Obama. Dave is a serial entrepreneur, New York Times best selling author, and global keynote speaker. Dave is the co-founder and co-CEO of Apprentice, a platform that connects entrepreneurs with the brightest college students to solve their biggest business challenges. His newest book, The Art of People: 11 Simple People Skills That Will Get You Everything You Want is out now! Kerpen is among the most popular writers in LinkedIn's Influencer program, one of the most-read contributors for Inc.com , and has been featured by CNBC, BBC, ABC World News Tonight, the CBS Early Show, the TODAY Show, the New York Times, and today, the Counsel Culture Podcast. He has also keynoted at dozens of conferences across the globe including Singapore, Athens, Dubai, San Francisco and Mexico City. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook and Other Social Networks, was Kerpen's first New York Times bestselling book. He followed Likeable Social Media with two more bestselling books, Likeable Business and Likeable Leadership. His fourth book, The Art of People, offers 53 bite-sized, easy-to-execute, and often counterintuitive tips, to learn and master the 11 People Skills that will get readers more of what they want at work, at home, and in life. This show is dedicated to Dave's journey, this conversation is what we make it. This is Counsel Culture. Find more at www.ericbrooker.com | www.nickwork.us | www.davekerpen.com | www.chooseapprentice.com
Financial Freedom for Physicians with Dr. Christopher H. Loo, MD-PhD
Learn how to leverage the power of story in creating an authentic brand in this episode. We sit down with Tyler Foley, who has harnessed this skillset into becoming a wildly successful author, actor, and entertainer. In this episode, we will discuss ideas including: 5 insider tips every speaker needs to know Learning how to jump out of windows: The safest job you will ever have What you're afraid to say, your audience needs to hear Performing for an audience - Powerful tips for getting into the proper emotional state. Why you're networking wrong, and what to do about it. About: Sean Tyler Foley is an accomplished film and stage performer and has been acting in film and television since he was 6 years old after his father passed away suddenly in a motor vehicle accident. He has appeared in productions including Freddy Vs Jason, Door to Door, Carrie, and the musical Ragtime. Tyler is passionate about helping others confidently take the stage and impact an audience with their stories. He is currently the Managing Director of Total Buy In and author of the #1 best-selling book The Power to Speak Naked. Today, Tyler works with executives and CEOs, helping them show up powerfully behind the mic to gain the exposure they need. Tyler is also a veteran podcast guest with over 300 appearances on episodes with topics ranging from leadership, safety, to overcoming adversity. With his distinct and direct style, Tyler is emerging as one of North America's sought-after leaders in the field of public speaking for personal and professional development and would welcome the opportunity to be on your show and discuss the lessons he has learned and the grace he has discovered in each event of his life. You can find him online at SeanTylerFoley.com. Thank you to this week's sponsor, CityVest: https://bit.ly/37AOgkp Visit www.nftsunlocked.com and use the code DRCHRIS to receive a special promotional offer! Sign up for the Premium edition of the podcast: https://anchor.fm/christopher-loo/subscribe
One of the most important ways you can set your shop and products apart on Etsy is by developing an intentional brand strategy for your Etsy shop. Today I am joined by the lovely and very accomplished, Erika Pruett, who is a graphic designer and brand strategist. She's giving us tons of insight into what makes a brand irresistible and a bunch of practical ways you level up your branding within your own business. **“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com STUFF I MENTIONED: Places to find Erika and her products/resources: Free vendor guide: thebrandingcrew.co/vendor-guide Branding Course: thebrandingcrew.co/the-course Branding Starter Kits: thebrandingcrew.co/the-shop Website: thebrandingcrew.co --------------------------------------------- FREE ETSY MASTERCLASS: https://www.howtosellyourstuff.com/masterclass FREE PDF DOWNLOAD: “4 Strategies I Used to Grow My Etsy Shop from $25 to $6000k/month”: https://www.howtosellyourstuff.com/site/4-strategies-opt-in Grab my eCourse “Listings that Sell” and learn how to skyrocket your Etsy business: https://www.howtosellyourstuff.com/etsy-listings-that-sell Find me on Instagram and TikTok @HowtoSellYourStuff ----- HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/ HOW TO SELL YOUR STUFF INSTAGRAM: https://www.instagram.com/howtosellyourstuff/ HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/etsy-branding-strategy ------- THIS EPISODE IS SPONSORED BY: My Customer Service Templates & Mini-Course: Learn my exact customer service strategy AND get access to over 20 templates of my word-for-word responses to customers in everyday and difficult situations: https://www.howtosellyourstuff.com/offers/wUXKPzRG/checkout *Some of the links above are affiliate links which means I'll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure
Welcome back to the Worthy and Wealthy Podcast! I am super excited to dive into today's episode because I am going to walk you through how I have built a brand that keeps people watching and buying! This is KEY to selling authentically, NATURALLY and consistently Don't forget to screenshot the episode if you loved it and share on your Instagram stories tagging @torigaynorcoach so I can also reshare you with my audience too!
Welcome back to the Worthy and Wealthy Podcast! I am super excited to dive into today's episode because I am going to walk you through how I have built a brand that keeps people watching and buying! This is KEY to selling authentically, NATURALLY and consistently Don't forget to screenshot the episode if you loved it and share on your Instagram stories tagging @torigaynorcoach so I can also reshare you with my audience too!
✨“brands: promise a value - promise of expectation”
✅ I teach real estate agents how to market themselves on and off social media to gain an unfair share of attention and attract their dream clients. Book a 1:1 Coaching Consultation: https://bit.ly/3izoJtG This is an interview of ME conducted by Kyle Handy! Kyle joined us on the podcast a few weeks ago, and this was my interview that he featured on his. During this conversation, I cover my secrets to an irresistible brand and how this will help real estate agents that will create a lead attraction machine behind their business for years to come. During our conversation, I share: - The importance of creating an attraction-based business model - How an irresistible brand helps bring in clients on autopilot - Ways to market-proof your business and create options to grow regardless of industry changes - Plus, what I think every real estate agent needs to be doing TODAY to prepare their business for what's to come in 2022 Check out Kyle on social: Instagram: https://www.instagram.com/realkylehandy/ Youtube: https://www.youtube.com/channel/UCiYaD-dKw4uA7WuScoEbZlA To learn the latest social media strategies and business systems to get more clients for your real estate biz, subscribe here: https://bit.ly/3vYLfBC RESOURCES
One of the most important ways you can set your shop and products apart on Etsy is by developing an intentional brand strategy for your Etsy shop. Today I am joined by the lovely and very accomplished, Erika Pruett, who is a graphic designer and brand strategist. She's giving us tons of insight into what makes a brand irresistible and a bunch of practical ways you level up your branding within your own business. **“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com STUFF I MENTIONED: Places to find Erika and her products/resources: Free vendor guide: thebrandingcrew.co/vendor-guide Branding Course: thebrandingcrew.co/the-course Branding Starter Kits: thebrandingcrew.co/the-shop Website: thebrandingcrew.co --------------------------------------------- FREE ETSY MASTERCLASS: https://www.howtosellyourstuff.com/masterclass FREE PDF DOWNLOAD: “4 Strategies I Used to Grow My Etsy Shop from $25 to $6000k/month”: https://www.howtosellyourstuff.com/site/4-strategies-opt-in Grab my eCourse “Listings that Sell” and learn how to skyrocket your Etsy business: https://www.howtosellyourstuff.com/etsy-listings-that-sell Find me on Instagram and TikTok @HowtoSellYourStuff ----- HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/ HOW TO SELL YOUR STUFF INSTAGRAM: https://www.instagram.com/howtosellyourstuff/ HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/etsy-branding-strategy ------- THIS EPISODE IS SPONSORED BY: My Customer Service Templates & Mini-Course: Learn my exact customer service strategy AND get access to over 20 templates of my word-for-word responses to customers in everyday and difficult situations: https://www.howtosellyourstuff.com/offers/wUXKPzRG/checkout *Some of the links above are affiliate links which means I'll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure
Most business owners don't know how to craft a story that sells. That's why they're struggling to build their brands and grow their businesses. In this episode of the Cheers to Freedom Podcast, you'll learn the simple framework successful brand are using that you should use too if you want to see your business grow faster than ever before.
You don't have to be a large organization with a massive marketing budget to make a serious impact in the world today. Numerous small brands have managed to flip the switch on marketing: instead of working to draw customers in, fans are coming to them in droves, because they've become irresistible. Gair Maxwell shares the key to creating and delivering an irresistible brand strategy, built on a bedrock of values that's anchored by a compelling story. Gair is an author, brand strategist, and keynote speaker who has inspired some of the world's best, including Apple Specialist Marketing Group, Caterpillar, NAPA, and others. He has shared speaking stages with icons such as Richard Branson and Gene Simmons, and was named as a 2020 Vistage Top Performer and Speaker of the Year by TEC Canada, the country's largest CEO organization. He is a former broadcast journalist and author of Big Little Legends. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. If you haven't seen all Audible.com has to offer, you don't know what you're missing. Sign up for a free trial at audibletrial.com/businessgrowth. Learn more about your ad choices. Visit megaphone.fm/adchoices
In today's episode, Celinne Da Costa inspires with some incredibly valuable lessons on how to use your brand story effectively to grow your business. Meet Celinne: Celinne is a successful brand story and life design coach. Since leaving corporate America to design life on her own terms, Celinne has visited 60+ countries and now travels full-time while running her business. She leads a community of 70,000+ dreamers who follow her adventures around the world. Listen in as Celinne talks about: The 4 steps needed to create your irresistible story framework. The importance of knowing why you're sharing your story. Why you can't just hire a writer to tell your story to take it off your plate. I guarantee this episode will have you reflecting on your own story and ready to share more of it with your audience. If you want to learn more about Celinne, go give her a follow on Instagram @celinnedacosta. Need help with creating more awareness around your brand story? Be sure to check out our Drive More Traffic Bootcamp! During this 5-day virtual workshop, I will teach you how to create brand awareness and maximize your visibility without a huge marketing budget. Save your seat for only $47! Did you enjoy today's episode? Leave us a rating and review on Apple Podcasts! Don't forget to follow Stacy on social media! Instagram: @stacytuschl Youtube: https://www.youtube.com/c/StacyTuschlLLC Facebook: facebook.com/stacytuschl Join the Foot Traffic Community! https://www.facebook.com/groups/foottrafficcommunity _______________ Ways to work with Stacy: *Learn 10 Free or Low-Cost Ways To Drive More Traffic - During this 5-day virtual workshop, I will teach you how to create brand awareness and maximize your visibility without a huge marketing budget. https://www.5daytrafficbootcamp.com/ * CONTENT MACHINE: Take one piece of content per week and turn it into daily micro-content. Get access here: https://stacytuschl.com/machine * MASTERMIND: Check out the 4 inevitable stages of what it takes to become a powerhouse and successfully have your business work for you. Watch the FREE training here: https://stacytuschl.com/insider ______________ And if you haven't heard, we've been selling more and more copies of my *new* book The Implementation Code everyday. If you haven't gotten your free copy yet, go to www.implementationcode.co/freebook - and just pay the for shipping and handling and we will mail it out to you right away! If you want to try out monday.com with a 14 day free trial go to www.stacytuschl.com/monday I know you'll love it as much as I do! Let's build systems together to help you make more time and more money doing what you love. Let's be more than podcast friends. To join the text messaging community just text PODCAST to (414) 240-1379 OR if you'd rather, click here (>> https://my.community.com/stacytuschl) and text PODCAST. Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. –> Want to work with the Foot Traffic Team and skyrocket your business during a recession? Here is a quick overview of the Foot Traffic Formula program: We are building out your marketing plan, systems, helping you increase your revenue so you can start to hire and remove some of the stress and pressure going on right now. You'll Get: A program of on-going strategy, systems, and support Weekly laser coaching sessions with me Weekly office hours and trainings with Team Foot Traffic to learn likes copywriting, paid IG and FB ads, funnel implementation and more Private on-boarding call to get you started on the right foot A Dedicated Community Manager that is in the FB group every weekday answering your questions A Dedicated Accountability Coach to work with every month for 25 minutes PRIVATELY. We want to help hold you accountable to hit your goals. Click here to learn more about the program. This is it! If you're ready, I can't wait to welcome you into the program.
Our special guest speaker Britta Seeger will be talking about "Creating an irresistible brand, by mastering your on-stage magnetism" Britta is a speaking coach with a diverse background. She teaches driven female entrepreneurs how to write and deliver bold, TED-worthy talks that take the world by storm and inspire global conversations, connections, and change. She is a trained journalist, opera singer, and speech pathologist. Her love for the performing arts and writing led her to study voice for actors and speech science. For the past 20 years, she has worked with hundreds of CEOs, employees, and entrepreneurs. She was also part of the TEDx-Europe team and showed TEDx-speakers how to perfect their performance giving the talk of a lifetime. Live Bold & Bloom Women’s Speaker Club Reminder: We open the doors for 6 days to new women speakers who want to join the Live Bold & Bloom Speakers Club on May 12-17, 2021. We only open the doors 4 times a year. Hop on the waitlist and we will notify you when we are open. https://charlijane.com/LiveBoldandBloomWomensSpeakerClub Watch and read what happy members have to say here: https://charlijane.com/happy-members/ Resources: Live Bold & Bloom Women’s Speaker Club - https://charlijane.com/LiveBoldandBloomWomensSpeakerClub Grow Your Speaking Biz Facebook Group – www.SpeakingBizCommunity.com See you over there! Book a discovery call with our special guest Britta here - https://calendly.com/speakwithbritta?fbclid=IwAR1FIC5zUyNDORqZSob_bTCwRyzlZ2d0MH74deBvIOV4Tf6GQdDijMciQNk Enjoy the Podcast and if you have time, I would LOVE and really appreciate a review, this will really help me out :) Thank you so much! Keep Inspiring! ~ Wendi xo Charli Jane Speaker Services: www.CharliJane.com
Welcome to Building Brand You, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAY: Who is your audience and 4 steps to standing in their shoes. ~~~~~~ ABOUT THE HOST: Kym Hamer is an international business coach, serial entrepreneur, and the creator of Building Brand You™, a methodology helping organisations, teams and individuals to build visibility and reputational rigor as essential building blocks for delivering sustained business value. In 2020, she was nominated as one of the Top 100 Women in B2B Leadership influencers, and in 2021 as one of the Top 50 in Change Management and Top 25 in both Mindset/Mental Health and Entrepreneurship, by Thinkers360, the world's first open platform for thought leaders. She is a Founding Board Member of the Customer Experience & Service Association Middle East, Co-founder & Director of CXSA Group Ltd. and a trustee in the education sector. And in between all of these things, you'll find her curled up in a corner with her nose in a book. CONNECT WITH KYM HAMER: LinkedIn - https://linkedin.com/in/kymhamer/ IG - https://www.instagram.com/kymhamerartemis/ Twitter - https://www.twitter.com/kymhamerartemis/ Facebook Group - https://www.facebook.com/groups/buildingbrandyou Facebook - https://www.facebook.com/kymhamerartemis/ Website - https://www.artemisfutures.co.uk/ YouTube - https://bit.ly/3rWBKQm Email - kymhamer@artemisfutures.co.uk Schedule a Call at https://bit.ly.bbychat/ HOSTED BY: Kym Hamer DISCLAIMER: The views, information or opinions expressed during the Building Brand You podcast series are solely those of the individuals involved and do not necessarily represent any other entities, agencies, organisations, or companies. Building Brand You is not responsible and does not verify for accuracy of any of the information contained in the podcast available for listening on this site. The primary purpose of this podcast is to educate and inform. This podcast does not constitute legal advice or services. Subscribe to Building Brand You on Soundwise
“Tell your story, refusing to let others define you. Use authentic experiences to inspire. Stick to your values, they are your foundation.” In this episode of the Books Made Me Do It podcast, Catherine shares how to create an irresistible brand with sensory marketing through the lessons she learnt from Onward: How Starbucks Fought for Its Life without Losing Its Soul, written by Howard Schultz, CEO of Starbucks, one of the first books she read about branding. In this ever-changing society, the most powerful and enduring brands are built from the heart. According to the author, at the very heart of being a merchant is a desire to tell a story by making sensory, emotional connections. Catherine discusses how companies that last are those that are authentic and put their customers at the heart of what they do. Are you ready to learn how to elevate your clients' experiences? Follow our host Catherine Paquette on Instagram (@heyitscathp) or visit Catherine's website to learn more about her 1:1 Up-Level Your Brand Program: https://catherinepaquette.com/
Stylist to the stars, Kelly Lundberg knows all about how to make an entrance. She has taken this knowledge and is now helping women show up more confidently both in their personal lives and as a brand. Putting social back in social media that is this lady's true superpower. She translates the power of connection in such a way we can all learn and apply it.
In today's episode, you'll hear from Stephanie Cartin, co-founder of Socialfly, a social media marketing and influencing agency, and co-host of The Entreprenista podcast. Stephanie shares how she felt the entrepreneurial pull early on in her life, what it was like going all in on Socialfly and hitting the million dollar mark. You'll hear why Stephanie focused on building a personal brand alongside the agency and how The Entreprenista podcast came to life. Stephanie gives us tips for sharing content on social media for your business and personal page, the benefit of having real conversations with your customers, and the importance of leveraging video on your socials. Connect with Stephanie: Instagram: instagram.com/stephjillcartin/ instagram.com/socialfly/ instagram.com/entreprenistas/ Website: socialflyny.com This episode is brought to you by The Icon Method, our proven playbook to win back your time with passive income. Follow @ceoschool on Instagram for inspiration and exclusive behind-the-scenes you won’t find anywhere else. We also have an absolutely incredible FREE resource for you–it’s the 7 lessons we learned building 7 and 8 figure businesses, these are complete game changers and we want to give it to you, completely free. All you have to do is leave a review of the podcast–why you love listening–screenshot the review, and email it to hello@ceoschoolpodcast.com and we’ll send it your way. See you in the next class!
Impact: How to Grow Your Thought Leadership Brand and Business
In this episode, you’ll learn how to 1) Create an irresistible personal brand that commands the attention of your ideal audience and customers 2) Uncover and clarify the most unique and compelling parts of your message. There’s never been a better time to attract an audience and share your ideas with the world. But the […] The post Five Steps to Create an Irresistible Brand and Message appeared first on Jason Van Orden.
Randy Dickinson is a marketing expert who has collaborated with hundreds of financial professionals, charities, and other organizations. Today on Stay Paid, Randy discusses the StoryBrand technique, how to craft a compelling elevator pitch, and concrete steps you can take to make your business more marketable. www.remindermedia.com Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/ Follow ReminderMedia: https://twitter.com/remindermedia
In this training, award-winning book and business coach, Ellen Violette, shares why you need to know what makes you unique, what makes up your uniqueness, and how to start discovering yours by delving into two key areas: your passion and skill set.
Are you trying to establish your brand as a person or business? Currently, the job and business markets are very competitive and unfortunately or fortunately, we are churning out graduates in thousands who are not very equipped in setting themselves apart and selling their uniqueness to the market. This episode is the first of a series where we shall be talking to experts and having conversations on how we can place ourselves better as we look to grab opportunities. Here, we have Tony Ichangai of 'Ichangai's Cave' talk to us on personal branding and how you can build yourself as an irresistible brand. I also let you know the books I am currently enjoying and other adulting struggles. Let us continue with this conversation on Instagram:- https://www.instagram.com/lifenpurposepodcast/ or on the podcast comment section --- Send in a voice message: https://anchor.fm/lilian-kiarie/message
"Julie is a 40 something Canadian girl, a wife and a mamma of two witty boys & two fur babies and has lots of love to give. She's a simple country girl at heart, but has been living in the city ot Ottawa for 20 years! She is a creative being who loves #allthethings french country including peonies & roses. She loves mornings & lattes and is overall a pretty happy and positive person, life is a gift, and she is incredibly grateful and happy to be living this life … in her yoga pants She has been a self-taught portrait photographer for a little over 10 years & she is truly blessed to be able to live life while doing what she loves most .. Photography. Her mission is to help FEARLESS FEMALE ENTREPRENEURS who are in love with what they do, achieve a level of success that goes above and beyond by creating irresistible high converting brands that let you connect with your dream clients using chic stylish stock photos.LINKS: stockbyjewels.com/stockbyjewels.com/30-free-stock-photos/instagram.com/stock_byjewels/facebook.com/stockbyjewels/"Click to view: show page on Awesound
How important is my logo? Should I hire a full time designer? Do I need to rebrand? Can I rebrand? What's a brand book anyway? This week we learn the answer to all these questions and more from veteran Creative Director Eric Wilkinson, who teaches us the secrets of creating an irresistible brand identity. Brand Checklist (make sure your brand does this if you want a brand that sells) Design a scalable logo - your logo isn't your brand, but it does need to do a job, and scalability is the most important factor. Design a logo that is legible at a variety of sizes, including on a mobile screen. Invest in high quality lifestyle and product imagery - a picture tells a thousand words. Invest in imagery that tells the right story. It's arguably the most important brand touchpoint. Maintain a consistent voice across all channels - in our social media age, so much of your brand is communicated through copy. Nailing that voice is critical. Create consistent URLs and social handles/tags - again, because social media is often the primary means of communicating your brand, avoid confusion with consistency across all platforms. Create your Brand Book - this exercise ensures internal alignment and brand consistency across all channels. Hit the streets! Your brand can - and should - change with your customer. Get that feedback early and often Links Classic Brand Book examples Beginner's guide to color theory SnackNation Insights Connect with Eric on LinkedIn EZER Snacks Join our Exclusive Facebook Group! What's your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now! Facebook.com/groups/brandbuilderpod Brand Builder is a co-production of SnackNation and ForceBrands.
For this episode of Daily Dose of Awesome, Ferny Ceballos talks about his proven 6-Month Action Plan for Launching a 6-Figure FB Ad and Building an Irresistible Brand. Learn from the pro as he shares his best tips for running a successful 6-figure Facebook ad campaign. *********************************************************************
Do you know how to use social media to build an irresistible brand and delight customers? Want to be amazing on Facebook, Instagram, and all the other sites? Need some inspiration for your social media branding? Today, we’re talking to Dave Kerpen, chairman of Likeable Media and best-selling author of Likeable Social Media. He shares his advice on what has remained relevant in social media over the past few years and what will continue to help you be successful. Some of the highlights of the show include: Dave’s favorite ideas/concepts include using social media for listening and storytelling to put ideas into the world Brands that are good at storytelling are Redbox, Ahold, Century 21, and Work It Dave’s #1 social media goal for brands is to make money; have a specific monetary ROI in mind Move people down the sales funnel for awareness to purchase Social media savagery trend where brands troll the trolls; is it helpful or hurtful? Depends on your brand’s personality and audience Biggest mistakes marketers make include using social media to sell too quickly, not sell at all, and not use advertising to take advantage of paid opportunities Make sure you’re not selling too much and your content is something you would Like, share, or comment on For paid opportunities, focus first on investing dollars into ads on social media Future Social Media Trends: Musical.ly, videos, and messaging apps Stop investing time into a social channel when the reason you joined no longer applies Links: Dave Kerpen on Facebook Dave Kerpen on Twitter Dave Kerpen on Instagram Likeable Media Likeable Social Media The Art of People Redbox Ahold Supermarkets Century 21 Carrie Kerpen Work It book All the Social Ladies podcast Musical.ly Write and send a review to receive a CoSchedule care package
For many organizations, the hardest part of telling their brand story is finding it. We experience so much every day that it’s often difficult to realize which events are the pivotal ones that define our brand's story. more If you want to tell a fantastic story that truly connects with your customers, you have to stop looking for the story and start finding the scenes – those small moments that change everything. That's why today's episode is all about sorting the good stories from the great. Advertising creative director and filmmaker, Chris Nolan, shares his StorySpotting™ technique that has helped him become an Emmy Award-winning film director and brand strategist. Chris has directed brand storytelling campaigns and commercials for Fortune 100 companies, Disney and Google, and has won countless advertising awards. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight Like what you hear? Bring Park to your next event.
Jay Coulter, is an investment strategist, practice management consultant, author, podcast host, and award-winning business speaker. He is the Founder of Pinger Systems, a training and technology firm, and has a consulting practice through RC Whatley & Company, both businesses focused on serving advisors, […] The post Jay Coulter on the Drivers of an Irresistible Brand appeared first on Becoming Referable.
Yendi Phillipps is doing it all! She blazed her trail by winning two national pageant titles for the island of Jamaica, but her accolades didn't stop there. Since then she's become an ambassador, mother, social media influencer, model and is also a creative entrepreneur who has found a way to live a life of purpose, while still monetizing her creative passions. In this conversation, Yendi talks about how the experiences of being a beauty pageant contestant impacted her as a business woman, creative and mother today. She shares what's worked to cultivate her social media influence and grow her personal brand. Despite having nearly a million social media followers, she opens up about how she handles the negative sides of cyber bullying and what helps her to find inner happiness and stay present when there's so much happening around her. Connect with Yendi: Resources Mentioned:
Decisions. We make hundreds of them everyday. Sometimes our more simple decisions come down to packaging. I think we’ve all looked at two bottles of wine and chosen the one with the best label, the branding that caught our eye, the one we just couldn’t resist. Your customers have the same decisions to make. If they’re considering your business and your competition, sometimes it comes down to who has the best branding, the best packaging. Now there’s no need to be modest about this; you are brilliant! You’ve got a great business and even better ideas for the future. People should know about you. So let’s package that brilliance so that you and your business attract the ideal client and customer. Let’s create a brand that they can’t resist. And to help us create that irresistible brand I’ve got International brand strategist Hanna Fitz. Hanna lays out how important branding is, how to create an irresistible brand image that attracts your ideal client and customer and give some great advice on little tweaks and changes you can make right away to unlock your own brand magic. Let me invite you to download and listen to my 7 Simple Steps to Designing the Life and Business of your Dreams. What would your life look like if you really went for it? If you accomplished the things you say what to? If you really developed a truly successful and profitable business, enterprise or Side Hustle? Go to www.JoinTheNEWHustle.com to grab my 7 Steps, listen to a guided audio and get the latest Side Hustle Tips, Tactics, and Tools you can apply Today.
Episode 23 of Livestream Stars with Ross Brand of Livestream Universe. Subscribe to the podcast: https://rossbrandrecordings.com/ (https://rossbrandrecordings.com). Dave Kerpen is the founder and CEO of http://www.likeablelocal.com/ (Likeable Local), a software platform for small businesses, and the co-founder and chair of http://www.likeable.com/ (Likeable Media), an award-winning social media and word-of-mouth marketing firm. The author of several books including the New York Times best-seller, Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More, Dave's latest book is The Art of People: 11 Simple People Skills That Will Get You Everything You Want. He is a frequent keynote speaker at venues around the world and a contributing writer for LinkedIn, Mashable, Inc., Fast Company, The Huffington Post, Forbes, and The Washington Post. His work has been featured on CNBC's “On the Money,” ABC World News Tonight, the CBS Early Show, BBC World News, and the New York Times, among others. He can be found on Twitter, Instagram and other social media websites: @davekerpen. Show TopicsDave's motivation for writing The Art of People How the book is structured Online vs offline identities and professional vs personal online personas Value of self-awareness and The Enneagram Assessment in developing people skills Are people skills innate or can they be learned?
Will Leonard and his mother Victoria started the Blu Kicks brand with the simple idea of creating a better travel and vacation shoe, Inspired by the fish they encountered on a family trip to hawaii, Will and victoria began producing an ocean themed line of colourful slip ons that featured original fish artwork and cool laid back designs. The Blu Kicks collection has now grown to include loafers and chukkas that retain the casual, classic style of the original sneakers, while giving them a line of products that they can now sell year round. I first read about Blu Kicks’ brand on the Shopify blog and I was impressed by the products, the social mission - blue kicks donate a portion of every sale to ocean related causes - and the strength of the brand they had created. The photos were great, there was a clear focus to the Blu Kicks brand and a strong narrative that immediately communicated what they were all about. Starting out with No experience in footwear. After starting out by handpainting shoes themselves, it took will and victoria 2-3 years to figure out how to manufacture the shoe. The Blu Kicks brand launched in 2012 with 2 designs, sold mostly to friends and family - and they quickly realized they needed to make more styles if they were going to grow the brand. Will credits those first few years figuring out the business as really helping to define the strong DNA of the brand. Also, having a small team driven by the founders has helped. They now have guidelines and core assets that guide their creative process, such as creating outsoles featuring original artwork and donating a portion to ocean charities. Now they’ve taken their commitment to extending the brand a step further venturing into retail with a pop-up store and a studio that’s open to the public. Work Dynamic with a Family Will talked briefly about the challenges of working with family. It takes an adjustment period as you learn how to relate in new ways and not just default to your long established dynamic. Once you have more structure in the business and roles get more defined it gets easier. Key to successfully marketing the products Treating the products with respect by Investing in good photos and content PR outreach has been the biggest driver of sales - Bloggers/online editors Newsletters Online advertising Try to think about the marketing from the beginning of the product development process and build it into the products themselves How to tell a big story for a small line Use place to drive storytelling and develop a deeper narrative Use humor and be authentic about your small size to present yourself as an underdog Product Development Process Targeted release dates are based on lead time with factory 8-10 months lead time Start broad around what could be a new story/material/artist/angle Try to envision the full line before engaging production partners 2-3 rounds of samples and refining ideas Sales Email outreach works now that a network has been established and more people have heard of the Blu Kicks brand Tradeshows have been successful at spreading the word Still will go door-to-door and show up in person with product Biggest Advice and Learnings Try to start your day with easy wins to get momentum before moving on to tougher, less tangible activities like product dev and Keep moving forward, it’s natural to encounter setbacks when you are doing something new Don’t over analyze, just stay in action. You may not see the results right away but they may show up when you least expect it There is no formula so trial and error is the only way to figure out what’s going to work At some point you’ve got to go for it, it’s a leap of faith On the other hand, you need to spend as much time as possible understanding how your industry works and defining your niche
What's the most important question you can ask to get attention in a meeting? You'll have to listen to the podcast to find out on the Nice Guys today. Dave Kerpen is an Author of NY Times bestseller - “Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook and other social networks." He is a totally nice guy and his company "Likeable Local" knows way more about social media then either of us and probably you too. You can find out all about it at http://www.likeablelocal.com/ Find out more about Dave at http://davekerpen.ceo/ And buy his book "Likeable Social Media": http://www.amazon.com/Likeable-Social-Media-Revised-Expanded/dp/0071836322/ref=sr_1_1?s=books&ie=UTF8&qid=1458876537&sr=1-1&keywords=likeable+social+media Please visit our sponsor- Elite Virtual Assistants Personal Assistants Project Assistance Administrative Support http://www.elitevirtualassist.com/ Laura@elitevirtualassist.com 440-973-7005 Tell them you heard about it on The Nice Guys and get your free consultation today. Want to ask us a question or record a show intro for us? Call 4242-DJDoug and leave us a message. Want to get pinned on our listener map? Just go to http://www.dougsandler.com/podcast-by-the-nice-guys/ and answer the question, where are you from? And we'll add you to the map. You can see it here- http://www.niceguysonbusiness.com/services.html Subscribe to the Podcast Don't underestimate the Power of Nice.
What does your brand say about you? Have you consciously crafted your online presence – or is it a haphazard jumble of social media profiles and the same photo from 5 years ago? Whether or not you've thought about your brand – you have one – and it's making an impression on your potential clients! In this conversation with celebrity brand strategist Phil Pallen, we talk about the key elements of your brand, why you DON'T need a logo first (there's something else much more important!), and tips on how you can start polishing your own online brand on a limited budget.This episode originally aired on The Wellpreneur Podcast.Get the full show notes with links: https://wellpreneur.com/e98-irresistible-brand-phil-pallen/Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved.Advertising Inquiries: https://redcircle.com/brands
What does your brand say about you? Have you consciously crafted your online presence – or is it a haphazard jumble of social media profiles and the same photo from 5 years ago? Whether or not you've thought about your brand – you have one – and it's making an impression on your potential clients! [...]
360 Entrepreneur Podcast: The Show for Entrepreneurs, Business-Builders and Small Business Owners
Branding and video marketing expert Mimika Cooney talks about live streaming and explains how to build an irresistible brand through video.
"Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More" by Dave Kerpen https://www.salesartillery.com/marketing-book-podcast/likeable-social-media-dave-kerpen
Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | StartUp
Fresh Prints of CT provides artisan crafted gifts and posters to gift shops around the country and internationally. Berk and Katie research current trends and discover artisans who excel at their craft. They find joy in providing customers access to arts and ideas that aren’t necessarily mainstream. In turn, this creates an environment for customers to explore and find products that are truly unique and memorable. Through their wholesale offerings Berk and Katie also offer the opportunity for businesses to support original artists who create unique handcrafted gifts. Each item is conceived and crafted by the artist themselves therefore being not only one of a kind but also carrying a lovely story of how it was made. As you can tell, they take great care in curating the high quality items available in their store. Motivational Quote Business InspirationThe Learnings of Wild Bill [4:42] A Candle Flickering MomentDisconnecting from the family business [13:06] The Wholesale DecisionAdding wholesale to the existing online retail shop [19:27] Business Building InsightDefining a unique product opportunity [7:37] Description of the Dictionary Page Product [9:38] Partners in business – the key to doing it right [16:45] Customizing product offerings by store needs and audience [24:25] Success TraitBerk – Charisma and his ability to connect with people Katie – Creativity, empathy and being a leader Productivity/Lifestyle ToolMeditation Valuable Book Likeable Social Media, Revised and Expanded (http://amzn.to/1HdY4aq) : How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More by Dave Kerpen Contact Links Website (http://freshprintsofct.com) Facebook (https://www.facebook.com/FreshPrintsofCT) Etsy (https://www.etsy.com/shop/FreshPrintsofCT) Amazon (http://www.amazon.com/s?me=AUCY69L2F9PWO) If you found value in this podcast, make sure to subscribe and leave a review in (http://www.giftbizunwrapped.com/GooglePodcasts) . That helps us spread the word to more makers just like you. Thanks! Sue
So, how do you stand apart from others in business? Yes. Create a unique service. Most importantly, create an irresistible brand.
The Boomer Business Owner with Charlie Poznek: Lifestyle Entrepreneurs | Online Business | Coaching
Maria Ross is a brand strategist, author, and speaker who believes cash flow and creativity are not mutually exclusive. As creator of Red Slice, she advises start-ups, entrepreneurs and small companies on crafting irresistible brands. Maria is the author of two books: Amazon best-seller Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget, as well as her memoir, Rebooting My Brain.
Next Generation Catalyst Podcast: Millennials / Generation Z / Workplace Trends / Leadership
Carrie Kerpen discusses how to delight your customers and create an irresistible brand by leveraging social media to listen to your customers and market.
The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business
The post Episode 32: How To Create Your Irresistible Brand With Mimika Cooney appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.
Maria Ross is the founder of Red Slice, a marketing and brand agency, that helps brands to create unforgetable stories that will make them resonate with their clients. Prior to founding Red Slice, Mrs. Ross crafted branding and marketing strategies for Silicon Valley start-ups, global software firms, Internet companies, entertainment powerhouses and consumer businesses — including Business Objects (an SAP company), Discovery Networks and Monster.com — and created communication and training strategies for Fortune 1000 clients at Accenture. In addition to running her business, Maria is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget, 2nd Edition (2014, Norlights Press) and Rebooting My Brain: How a Freak Aneurysm Reframed My Life (2012, Red Slice Press). Mrs. Ross has appearances on media outlets including Entrepreneur Magazine, ABCNews, Forbes.com and the Huffington Post.
Ads: Free SEO Audit with Robin Heppell UPD Urns: Your cremation urn line with fast and free shippingNotes: Stein and Sons on Facebook Stein and Sons Funeral Home Auburn Chamber of Commerce Twitter Linkedin Youtube Gary Vaynerchuck on Funeral Radio Hot Chili and Cool Cars Death Network TV Death and Fashion: What Should Your Final Outfit Be Fraudsters' Latest Scheme: Sending Fake Funeral Notices for Family, Friends How to Write an Obituary For Yourself Good Day Sacramento Recommended Reading: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook
Dave Kerpen is the co-founder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm.Dave is also the author of a New York Times Best Seller, is “Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook and other social networks.” Dave's company have managed over 250 accounts on Facebook and other social networks, for brands such as Verizon FiOS, 1-800 Flowers.com, Neutrogena, Uno Chicago Grill, The Pampered Chef, and Heineken. Dave is also the author of a New York Times Best Seller, is “Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook and other social networks.” He is also the author Likeable Business and Likeable Leadership.
When we walk into a supermarket today, there are countless brands of muesli, milk, and toilet paper. Which one do you grab? The one you never heard of or the one who’s name rings a bell? Branding has become a question of survival in today’s loud crowded world. We face tough competition. You need to stick out! Only if you have an irresistible brand, people are drawn to you. But what is a brand? How do we build a brand and make it the No. 1 over time? Meet Kirsten Ujvari, the branding expert and founder of Verbeeck + Ujvari, who has worked for more than a decade with entrepreneurs and professionals to build their own powerful brand. On this show you will Discover How To: - Build your own brand taking 4 simple steps - Make your brand irresistible keeping major branding criteria in mind - Apply the Top 3 Strategies to make your brand widely known - Design your business cards to represent your strong brand - Social media secrets to make your brand visible - Define your company name to make your brand sound seductive Kirsten Ujvari is a brand and image consultant who helps some of the most talented yet underrepresented individuals raise their professional and business profile. More than 10 years ago she launched her successful Branding consultancy and she helped many people through coaching, training and consulting to clearly communicate their business impact. Kirsten is also known for running very supportive and energetic workshops and she is the co-author of two books, one on personal branding and the 2nd one will be released now in October on career branding.