How does a large supermarket chain expand into new markets? How does it adapt to new cultural values and consumer preferences? This album tells the story of leading UK retailer Tesco, which has increasingly become an international player in markets such as South-East Asia and Eastern Europe. The com…
The Open University
Transcript -- A short introduction to this album
How leading retailers have been expanding their global reach, introducing Tesco's burgeoning operations in Korea
Transcript -- How leading retailers have been expanding their global reach, introducing Tesco's burgeoning operations in Korea
How cultural values in Korea differ from Britain and how this impacts on the Korean shopping experience
Transcript -- How cultural values in Korea differ from Britain and how this impacts on the Korean shopping experience
Adapting Western shopping models, such as "own-brands" and online shopping, for the Korean consumer
Transcript -- Adapting Western shopping models, such as "own-brands" and online shopping, for the Korean consumer
The challenges of developing an efficient supply chain in Thailand
Transcript -- The challenges of developing an efficient supply chain in Thailand
How stock is managed amongst different Tesco stores, and how this affects the local competition
Transcript -- How stock is managed amongst different Tesco stores, and how this affects the local competition
One company's waste is another's resource. A Thai company tranforms its leftovers into luxury products for Tesco UK
Transcript -- One company's waste is another's resource. A Thai company tranforms its leftovers into luxury products for Tesco UK
Developing hypermarkets in the transition economies of Central Europe.
Transcript -- Developing hypermarkets in the transition economies of Central Europe.
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