What's orange?

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Casual, unforeseen insights about advertising, branding, and marketing.

Daake


    • Apr 30, 2025 LATEST EPISODE
    • monthly NEW EPISODES
    • 6m AVG DURATION
    • 54 EPISODES


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    Latest episodes from What's orange?

    EP54 - “Conquering the fear of dreaming.”

    Play Episode Listen Later Apr 30, 2025 7:26


    “Greg Daake joins the show to discuss what it takes for brand leadership to take big bold leaps and follow through.”

    EP53 - "In a world of brands and branding."

    Play Episode Listen Later Mar 20, 2025 5:06


    "Greg Daake joins the show to discuss how assembling a movie trailer mirrors the art of brand building."

    EP52 - "w/ Tammy Williams"

    Play Episode Listen Later Nov 27, 2024 35:25


    We're honored to welcome to the podcast Tammy Williams, Creative Director of FNBO. Listen in as Greg Daake and guest host Max Mentzer talk with Tammy about her philosophies on brand building, storytelling, and the principles that have made her and the bank successful.

    EP51 - "w/ Dr. Jeffrey P. Gold, M.D."

    Play Episode Listen Later Oct 18, 2024 23:49


    We're honored to welcome Dr. Jeffrey P. Gold, M.D., president of the University of Nebraska system and former chancellor of the University of Nebraska Medical Center, to the show. Listen in as Greg Daake and Dr. Gold reflect on the process and impact of the UNMC rebrand ten years later.

    EP50 - "w/ Marty Neumeier"

    Play Episode Listen Later Sep 26, 2024 20:57


    In a very special 50th episode, author, designer, and brand adviser Marty Neumeier joins Greg Daake to discuss the importance of prioritizing modesty over posturing.

    EP49 - "Branding is like marmalade."

    Play Episode Listen Later Sep 4, 2024 6:00


    "Greg Daake joins the show to discuss the specialized nature of branding and the recipe for doing it the right way."

    EP48 - "The alchemy of branding."

    Play Episode Listen Later Jul 2, 2024 5:07


    "Greg Daake joins the show to discuss the magic mixture of talent, experience and intuition that go in to creating great work."

    EP47-"Are you bonsai branding?"

    Play Episode Listen Later Jun 3, 2024 6:23


    Greg Daake joins the show to discuss the time, attention, and vision that goes into creating and maintaining a successful brand.

    EP46 - "Strike up the brand."

    Play Episode Listen Later May 1, 2024 6:49


    Greg Daake joins the show to discuss the important balance of strong leadership and allowing room for collaboration. 

    EP45 - "What's your brand perception?"

    Play Episode Listen Later Mar 5, 2024 6:18


    Greg Daake joins the show this month to discuss how brand sentiment is formed and how it can be addressed. 

    EP44 - “You say you want a resolution.”

    Play Episode Listen Later Jan 30, 2024 6:12


    Greg Daake joins the show to offer some New Year's resolutions for brands still needing a good one.

    EP43 - "Hey grasshopper, brand this."

    Play Episode Listen Later Nov 28, 2023 5:40


    Greg Daake joins the show to talk Kung fu and the keys to finding your creative flow.

    EP42 - "In the year 3000."

    Play Episode Listen Later Oct 31, 2023 5:34


    Greg Daake joins the show to discuss what the future of advertising and branding will look like in the next decade and beyond.

    EP41 - "Anyone hearing that weird feedback?"

    Play Episode Listen Later Sep 26, 2023 6:22


    Greg Daake joins the show to talk about best way to give feedback and to respond to it.

    EP40 - "Can improv help you improve?"

    Play Episode Listen Later Aug 29, 2023 5:55


    Greg Daake joins the show to discuss where the fundamentals of branding and improvisation overlap.

    EP39 - "Brands are always listening."

    Play Episode Listen Later Jul 25, 2023 6:58


    Greg Daake joins the show to talk about the importance of listening to customers and the conversation around your brand.

    EP38 - "So, what's your story?"

    Play Episode Listen Later Jun 27, 2023 7:03


    Greg Daake joins the show to discuss the importance of having a brand story and the effectiveness of wormholes.

    EP37 - "Is your brand ready for a swoosh?"

    Play Episode Listen Later May 31, 2023 5:59


    Greg Daake joins the show to discuss good and bad reasons to take on a rebrand.

    EP36 - "The Genuine Article."

    Play Episode Listen Later Apr 25, 2023 6:06


    Greg Daake joins the show to talk about the importance of being genuine as a brand.

    EP35 - "I say, I say it's about benefits, not features."

    Play Episode Listen Later Mar 24, 2023 6:39


    Greg Daake joins the show to talk about the impact of empathy in branding and our interactions. He also offers up a new Looney Tunes impression.

    EP34 - "I, for one, welcome our Chatbot overlords."

    Play Episode Listen Later Feb 6, 2023 5:50


    Greg Daake joins the show to talk through the impact of A.I. on creativity and our daily lives.

    EP33 - "It's like making a classic pound cake."

    Play Episode Listen Later Dec 20, 2022 9:07


    Smithy and Greg look ahead to 2023 and back at the other topics discussed in 2022, including branding, culture and....potpourri.

    EP32 - "The lead singer doesn't do it alone."

    Play Episode Listen Later Dec 7, 2022 7:42


    Greg Daake joins the show to discuss the importance of band and brand leadership and getting input from all levels of the organization.

    EP31 - "It's called gratitude."

    Play Episode Listen Later Nov 23, 2022 6:00


    Greg Daake joins the show to tolerate a few jokes and to remind us all about the gifts of being grateful year-round.

    EP30 - "Brands are like the head of a giraffe."

    Play Episode Listen Later Oct 25, 2022 5:09


    Greg Daake joins the show to break down the components of a brand that people see and those beneath the surface. 

    EP29 - "Archetypes & Artichokes"

    Play Episode Listen Later Sep 27, 2022 5:08


    Greg Daake joins the show to answer some trivia and explain how classic Jungian archetypes can be used during a brand audit.

    EP28 - "Betwixt agency and client."

    Play Episode Listen Later Aug 26, 2022 5:05


    Greg Daake joins the show to talk candy bars and cohesion between agencies and clients.

    EP27 - "REM cycles and brand cycles."

    Play Episode Listen Later Jul 20, 2022 5:06


    Greg Daake joins the show to talk about how rebranding can help spark curiosity.

    EP26 - "Brands burrow in our brains."

    Play Episode Listen Later Jun 28, 2022 5:13


    Greg Daake rejoins the show to talk about the impact that brands have on our life.

    EP25 - "Websites are like dune buggies."

    Play Episode Listen Later May 31, 2022 4:49


    Rob Heggen joins the show to talk about the impact and process of creating a custom website.

    EP24 - "Are you gonna go my way?"

    Play Episode Listen Later Apr 25, 2022 4:47


    Greg Daake joins the show to talk more about the importance of a brand story and less about Lenny Kravitz.

    EP23 - "Brands: Beyond worms. More than a logo."

    Play Episode Listen Later Mar 1, 2022 5:54


    Greg Daake joins the show to explain the elements of a brand that go beyond the logo.

    EP22 - "Sometimes, you must swim in soup."

    Play Episode Listen Later Jun 17, 2021 4:24


    Greg Daake joins the show to talk soup and the importance of asserting control over your brand's fortunes.

    EP21 - More than meets the eye.

    Play Episode Listen Later May 19, 2021 4:27


    Greg Daake joins the second show of the year to talk through face tattoos and the true meaning of the word “brand.”

    EP20 - "Dressed for reinvention."

    Play Episode Listen Later Feb 4, 2021 5:10


    Greg Daake joins the first show of the year to talk through the feeling of renewal in the air and how we can capitalize on it. NOTE: Smithy wears a shirt throughout.

    EP19 - "Our First Holiday Episode.

    Play Episode Listen Later Dec 22, 2020 4:51


    Greg Daake helps close 2020 with a discussion about renewal and the fight against cynicism. There's also some choice Egg Nog tips inside.

    EP18 - "Cheese Demons & Brand Visions."

    Play Episode Listen Later Dec 10, 2020 5:00


    Greg Daake joins the show to discuss how to best approach brand purpose, vision, and mission. We also discuss something called Cheese Demon. 

    EP17 - "Talking Turkey."

    Play Episode Listen Later Nov 25, 2020 4:56


    Greg Daake returns to the show to discuss the pitfalls of brand extension and its relation to this big giant old bird we all eat around the holidays. 

    EP16 - "The brave, authentic little toaster."

    Play Episode Listen Later Nov 3, 2020 4:37


    Lisa Healy, Senior Brand Strategist at Daake, joins the show to help us all avoid MLMs and to talk about the effect of honesty and authenticity in a company's culture and branding.

    EP15 - "Some things never go out of style."

    Play Episode Listen Later Oct 8, 2020 4:48


    Dave Webster, Emeritus-Emeritus at Daake, joins the show to talk about communication constants and wild tales of extinct hairstyles.

    EP14 - "If Teds could talk."

    Play Episode Listen Later Sep 18, 2020 5:44


    Greg Daake returns to the show to discuss the value of a brand purpose when it comes to brainstorming new ideas and directions. Listen in and subscribe! 

    EP13 - "The Like/Dislike Monster."

    Play Episode Listen Later Sep 8, 2020 5:29


    Greg Daake returns to the show to discuss the pitfalls of snap judgments and the importance of being open to new ideas. Listen in and subscribe! 

    EP12 - "When are the eggs gonna hatch?"

    Play Episode Listen Later Aug 21, 2020 5:30


    Greg Daake is back on the show to discuss pivotal moments and knowing when to make the big brand change and when to pivot. Note: Creed was a late-90s, post-grunge rock band. 

    EP11 - "Warriors and long-time listeners."

    Play Episode Listen Later Jul 30, 2020 4:31


    Steven Valish, a Senior Design Director at Daake, joins the show to talk about the importance of athletic branding and Daake's approach to each project. And after some begging he endorses the show!

    warriors longtime senior design director
    EP10 - "It's mostly about flags."

    Play Episode Listen Later Jul 16, 2020 4:34


    Katie Divine Turner, a Senior Design Director at Daake, joins the show to talk about how design can help people move forward and bring them together. But yeah, it's mostly about flags.

    flags senior design director
    EP09 - "Mountain never had a need to speak."

    Play Episode Listen Later Jul 1, 2020 4:40


    Greg Daake joins the show, and then we start talking and allow the episode to flow in a zen sort of way. 

    EP08 - "Revolutions never start at the top."

    Play Episode Listen Later Jun 16, 2020 5:58


    Greg Daake joins the show to discuss the cultural happenings that we are witnessing in 2020. Naturally, Dom DeLuise comes up.

    EP07 - "Your connection is unstable."

    Play Episode Listen Later May 28, 2020 5:54


    Greg Daake returns to the show to discuss the subtle nuances of a zoom meeting and monster trucks.

    EP06 - "Our very first conspiracy episode!"

    Play Episode Listen Later May 26, 2020 5:28


    Daake VP of Discovery, Rob Heggen, joins the show to discuss work culture transformation, shadowy figures, and extraterrestrials. We only bleeped him once. 

    EP05 - "Brands should be authentic and so should Reggie."

    Play Episode Listen Later May 15, 2020 5:54


    Daake Senior Brand Strategist, Tina Stokes, discusses the importance of maintaining an authentic brand personality.

    EP04 - "How well does your brand play piano?"

    Play Episode Listen Later May 6, 2020 7:54


    In a very special episode of "What's Orange?", Greg Daake helps us sort through the shifting tone and approach we're seeing from brands and people in general. It's our most vulnerable episode, and it's can't-miss. Also, Smithy plays a piano solo.

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