Podcasts about buyology truth

Send us a textIn the episode about "Buyology," we explore the world of neuromarketing and consumer behavior. We delve into Martin Lindstrom's book "Buyology: Truth and Lies About Why We Buy" to uncover the subconscious influences that drive purchasing decisions. The discussion focuses on how emotions, rituals, and sensory triggers impact buying habits without consumers' conscious awareness. The episode features key experiments and findings from the book to show how brands use these insights to create more effective marketing strategies. Through engaging examples and expert commentary, listeners gain a deeper understanding of the psychological forces at play in the marketplace and learn how to become more mindful consumers.في هذه الحلقة حول كتاب Buyology، نتعمق في عالم التسويق العصبي وسلوك المستهلك، مستكشفين كيف تؤثر العوامل اللاواعية على قرارات الشراء. تتركز المناقشة حول الأفكار المستمدة من كتاب مارتن ليندستروم Buyology: Truth and Lies About Why We Buy، الذي يكشف الدوافع الخفية وراء اختيارات المستهلكين. نستعرض كيف تؤثر العوامل مثل العواطف والطقوس والمحفزات الحسية على عادات الشراء، غالبًا دون وعي المستهلك. تسلط الحلقة الضوء على التجارب والنتائج الرئيسية من الكتاب، موضحة كيف تستفيد العلامات التجارية من هذه الرؤى لصياغة استراتيجيات تسويقية أكثر فعالية. من خلال أمثلة مشوقة وتعليقات من الخبراء، يحصل المستمعون على فهم أعمق للقوى النفسية التي تؤثر في السوق وكيف يمكنهم أن يصبحوا مستهلكين أكثر وعيًا. Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

Chapter 1 What's Brandwashed Book by Martin Lindstrom"Brandwashed" is a book written by Martin Lindstrom, a branding expert who delves into the world of marketing and consumer psychology. In the book, Lindstrom explores how advertisers and marketers use various techniques to manipulate consumers into buying products or services. He discusses how branding has become a powerful force in shaping our perceptions and behaviors, and highlights the strategies used to create and maintain brand loyalty. Lindstrom also reveals some of the darker tactics employed by companies to influence consumer behavior, such as subliminal messaging and product placement. Overall, "Brandwashed" exposes the hidden influences behind the products we buy and encourages readers to be more aware and critical of marketing tactics in order to make more informed decisions as consumers.Chapter 2 Is Brandwashed Book A Good Book"Brandwashed" by Martin Lindstrom is a highly acclaimed book that explores the tactics and techniques used by marketers to influence consumer behavior. It sheds light on the ways in which companies manipulate consumers and shape their perceptions of specific brands. The book offers valuable insights into the world of marketing and advertising, and provides readers with a better understanding of how they might be influenced without even realizing it. Overall, "Brandwashed" is considered to be a thought-provoking and engaging read for anyone interested in consumer behavior, marketing, and advertising. It is definitely worth checking out if you want to learn more about the strategies employed by brands to sway consumer decisions.Chapter 3 Brandwashed Book by Martin Lindstrom Summary"Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy" by Martin Lindstrom is a revealing look at the tactics that companies use to influence and manipulate consumers into purchasing their products. Lindstrom delves into the world of marketing and advertising, examining the subtle ways in which companies exploit our emotions, desires, and fears to make us believe that we need their products.The book discusses the use of sensory branding, subliminal messaging, and other psychological techniques to create a strong emotional connection between consumers and brands. Lindstrom also explores the impact of social media, celebrity endorsements, and other forms of influence on our purchasing decisions.Through real-life examples and case studies, Lindstrom demonstrates how companies tap into our unconscious minds to shape our beliefs and behaviors. He argues that consumers need to become more aware of these manipulative tactics in order to make more informed decisions about the products they choose to buy.Overall, "Brandwashed" provides a thought-provoking and eye-opening look at the hidden world of marketing and advertising, and encourages readers to think critically about the messages they are being bombarded with on a daily basis. Chapter 4 Brandwashed Book AuthorMartin Lindstrom is a Danish author, consultant, and public speaker who specializes in branding, consumer behavior, and marketing. He released the book "Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy" in 2011. Some of Lindstrom's other books include "Buyology: Truth and Lies About Why We Buy" (2008), "Small Data: The Tiny Clues that Uncover Huge Trends" (2016), and "Brand Sense: Sensory Secrets Behind the Stuff We Buy" (2005). Among Lindstrom's books, "Buyology" received the most critical acclaim and has been cited as one of the best in...

In this episode, Dr. Michelli delves into the captivating world of neuromarketing, specifically focusing on Martin Lindstrom's seminal book, "Buyology: Truth and Lies about Why We Buy". In this episode, Dr. Michelli interprets Lindstrom's comprehensive research into customer behavior, branding, and neuromarketing, unearthing the powerful interplay between sensory engagement and emotional connection in shaping customer experiences. Drawing upon Lindstrom's profound insights, Dr. Michelli discusses the emotional resonance of iconic brands, the imperative to engage all senses in marketing strategies, and the effectiveness of sexual imagery in advertising. Dr. Michelli further provides actionable insights on how to apply these principles in any business. He walks through the process of integrating sensory stimuli at all customer touchpoints, optimizing current sensory elements to elicit the desired emotional response, and the necessity to declutter sensory input to prevent overwhelming customers. Moreover, he underscores the importance of extending emotional engagement with customers beyond the transaction point. This approach, he notes, doesn't only deepen customer loyalty, but also drives repeat business and customer referrals. An infographic on this episode's content can be found at josephmichelli.com/blog. To connect with Dr. Michelli for a discussion on how you can incorporate neuromarketing and sensory engagement principles in your customer journey, please visit josephmichelli.com/contact. Don't forget to share this enriching episode or subscribe to Customer Experience University, available wherever you listen to your podcasts. Here's to elevating your business through enhanced customer experiences!  

Martin Lindstrom is one of the world's premier brand-building experts, advising Fortune 100 companies on how to build future-proof brands. He has carved out a niche as a global expert and pioneer in consumer psychology, brand marketing, and neuro-scientific research. He is a bestselling author of numerous publications, including Small Data – The Tiny Clues That Uncover Huge Trends, Buyology: Truth and Lies About Why We Buy, and The Ministry of Common Sense.   Martin has advised multinationals including Pepsi, Google, Burger King and Swiss Air, but he started this movement in what traditionally has been a bastion of bureaucracy, banks. Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube.See omnystudio.com/listener for privacy information.

موضوع کتاب خریدشناسی ارتباط میان علوم اعصاب و بازاریابی است. در این اثر، مارتین لیندستروم به مسائلی در روانشناسی فروش مثل رفتار مصرف‌کننده، تبلیغات پنهان و اثرات گوناگون دین و فرهنگ بر نحوه‌ی خرید کردن می‌پردازد. بازاریابی عصبی دانشی است که کمک می‌کند بفهمیم مشتریان در رویارویی با مارک‌های تجاری مختلف به چه می‌اندیشند و محیط اطراف و جامعه چطور در انتخاب‌های ما اثر می‌گذارند. Buyology: Truth and Lies About Why We Buy فروشگاه اینترنتی جیحون نظرات و پیشنهادات خود را با نوآنس به اشتراک بگذارید

Bob Phibbs interviews Martin Lindstrom, a Time Magazine Influential 100 Honoree. His books include Buyology - Truth and Lies About Why We Buy, Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy and his most recent: Small Data: The Tiny Clues that Uncover Huge Trends. He is the resource for hundreds of brands around the world trying to make their brands memorable. 

Marijan Palić direktor je marketinga brzorastuće tvrtke za razvoj softvera AGENCY04, autor jedne od ovogodišnjih hit knjiga - Atomski marketing te zaljubljenik u sportski marketing i futsal. Bio je poduzetnik u dvije tvrtke HRFUTSAL.com i Overtime sports marketing, a i vodio je marketing u vodećoj poslovnoj školi u jugoistočnoj Europi - COTRUGLI Business School. U podcastu je pričao o tome kako je došao na ideju knjige Atomski marketing, kako je sam radio marketing i prodao knjigu u više od 700 primjeraka, o futsalu i uspjesima u sportskom marketingu, sukobu s Osječkom pivovarom koji je lansirao njegov blog u popularnost i otvorio mu mnoštvo prilika. Teme o kojima smo pričali s Marijanom: 00:17 – zanimljiv životopis mladića od 30 godina00:57 – promocija knjige i ebook „Iskakanje iz paštete“ i promocija knjige02:27 – autor knjige Atomski marketing, do sada je prodano 700 komada04:14 – blog je eksplodirao zbog teksta o Osječkom pivu i Hajduku07:24 – zahvaljujući blogu dobio sam posao u COTRUGLI poslovnoj školi09:14 – pokrenuli smo Overtime, tvrtku za sportski marketing11:05 – strast za sportom i treniranje futsala13:02 – uspjeh je bio napunjena dvorana Zrinjevac u Osijeku15:45 – marketing nije trošak nego investicija17:28 – engagement - svi žele biti sponzori i dio lijepe priče18:58 – ciljanje publike za KK Cedevitu, tinejdžeri i mlađi od 30 godina20:13 – ne trebamo izmišljati toplu vodu, nego prilagoditi ono što se vani radi dobro22:02 – nemamo dovoljno klubova s dugoročnim strategijama25:13 – marketing digitalnog doba - fokus na online uz kombinaciju offlinea27:33 – remarketing - ljude stalno treba podsjećati, ali ne treba pretjerivati29:20 – u knjizi je 84 priča, suautor je Mato Rajić, a dizajner Dorijan Palić29:57 – kako naći posao? dobro je istaknuti se s nečim31:58 – Saša Tenodi najavio pisanje svoje nove knjige32:30 – zašto riječ atomski? naziv i izgled knjige privlače pažnju33:20 – kako je išao proces pisanja i izdavanja knjige?34:38 – koliko knjiga tiskati i da li je sam izdati ili s izdavačkom kućom?35:43 – testiranje tržišta i besplatna dostava knjige37:20 – distribucija knjige po većim gradovima i preporuke recezenata39:14 – prodaja u knjižarama u Hrvatskoj i regiji40:48 – sljedeći cilj je snimanje audio booka, ali samo za dio knjige42:00 – na Googleu piše da se traži PDF knjige42:20 – koja je ideja knjige? skupiti priče iz prakse da drugi ne ponavljaju moje greške42:52 – istoimeni podcast Atomski marketing za sad ima 5 epizoda44:15 – sve što se proda i zaradi reinvestira se u marketing45:10 – portal Poslovni Puls i boostanje postova koji se dobro čitaju48:10 – zašto se isplati oglašavanje na portalima?50:10 – najveća prednost knjige je što sam proširio bazu kontakata50:48 – najveće greške koje sam napravio su Football Fest i trgovina HRFUTSAL53:40 – radim u AGENCY04 - to je softverska tvrtka, a ne marketinška agencija55:58 – skupljanje leadova je jako bitno, a zapostavljeno57:25 – zabrinemo se tek kad nešto ne funkcionira58:10 – treba više ulagati u edukaciju, ponestaje kvalitetnih ljudi59:38 – u planu je radionica o digitalnom marketingu od 4 dana01:00:40 – kada trebamo outsourcing?01:03:30 – u digitalu se sve može vidjeti i pratiti01:05:18 – treba gledati povrat investicije01:06:02 – zašto ljudi kupuju određene brendove? Pepsi vs. Cola01:08:10 – vizualna konzistentnost je jako bitna01:10:40 – u poslu ne treba stati s nečim što dobro ide01:12:09 – inspiraciju više tražim online nego u knjigama01:14:10 – preporuka za top 10 poslovnih knjiga koje trebate pročitati01:15:08 – čitam na Mediumu i učim tečajeve na Udemyju01:16:00 – jutarnji treninzi su mi dali energiju i motivaciju01:17:01 – jedna od priča u knjizi je kritika na korisničku podršku Tele2 Marijan preporuča: Buyology: Truth and Lies About Why We Buy, Martin LindstromShoe Dog, inspirativna priča kreatora Nikea, Phil KnightMediumUdemy PREPORUKE ZA LAKŠE I UGODNIJE SLUŠANJE PODCASTA Tri načina kako slušati podcast

When people buy professional services, their purchasing decisions are made at an emotional level. Something in a firm's presentation or values strikes them on a subconscious level. That is why it's imperative that services firms not only present themselves well with their websites and marketing materials, but they also differentiate themselves from others in the field. In this podcast Martin Lindstrom, CEO and Chairman of LINDSTROM Company, Chairman of Buyology Inc., and author of Buyology—Truth and Lies About Why We Buy, talks with RainToday.com Publisher Mike Schultz about his research into people's buying decisions, how service firms must make good first impressions on potential clients, and how service firms must set themselves apart from their competitors.