Podcast appearances and mentions of Martin Lindstrom

Send us a textIn the episode about "Buyology," we explore the world of neuromarketing and consumer behavior. We delve into Martin Lindstrom's book "Buyology: Truth and Lies About Why We Buy" to uncover the subconscious influences that drive purchasing decisions. The discussion focuses on how emotions, rituals, and sensory triggers impact buying habits without consumers' conscious awareness. The episode features key experiments and findings from the book to show how brands use these insights to create more effective marketing strategies. Through engaging examples and expert commentary, listeners gain a deeper understanding of the psychological forces at play in the marketplace and learn how to become more mindful consumers.في هذه الحلقة حول كتاب Buyology، نتعمق في عالم التسويق العصبي وسلوك المستهلك، مستكشفين كيف تؤثر العوامل اللاواعية على قرارات الشراء. تتركز المناقشة حول الأفكار المستمدة من كتاب مارتن ليندستروم Buyology: Truth and Lies About Why We Buy، الذي يكشف الدوافع الخفية وراء اختيارات المستهلكين. نستعرض كيف تؤثر العوامل مثل العواطف والطقوس والمحفزات الحسية على عادات الشراء، غالبًا دون وعي المستهلك. تسلط الحلقة الضوء على التجارب والنتائج الرئيسية من الكتاب، موضحة كيف تستفيد العلامات التجارية من هذه الرؤى لصياغة استراتيجيات تسويقية أكثر فعالية. من خلال أمثلة مشوقة وتعليقات من الخبراء، يحصل المستمعون على فهم أعمق للقوى النفسية التي تؤثر في السوق وكيف يمكنهم أن يصبحوا مستهلكين أكثر وعيًا. Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

On this episode of Impact Theory, Tom Bilyeu is joined by founder and chairman of the Lindstrom Company, author, and one of TIME Magazine's “World's 100 Most Influential People” Martin Lindstrom to discuss such matters and more as they explore how you can begin to cut through all the noise of today and begin to reconnect with not only common sense but also a purpose that drives you forward in life. [Original air date: 2-2-21]. SHOW NOTES: Snapshot | Martin explains himself and world view in a quick snapshot. [0:32] Opportunity | Martin reveals why he still sees opportunity everywhere in this world. [1:25] Empathy | Martin shares the incredible power of empathy. [3:56] What You Stand For | Martin shares why you need to know exactly what you stand for. [7:24] Small Steps | Martin reveals how to become who you want to be through small steps. [9:44] Your Brand | Martin reveals the importance of getting your personal brand right. [14:39] Depression | Martin reveals why lack of purpose is the biggest risk of this pandemic. [22:52] Detox | Martin shares why we must detox from being stuck and living behind a screen. [29:25] Touch | Martin shares how to re-connect with your sense of touch. [30:53] Common Sense | Martin reveals what a return to common sense looks like. [35:40] Reality | Martin reveals why we continue to move further away from common sense. [40:45] Expressions | Martin reveals a story about how important facial expressions are to us. [42:57] What Matters | Martin reveals what we can do to ensure empathy doesn't disappear. [45:35] An Ideal Life | Martin reveals his instructions to living an ideal life. [49:46] Connect | Martin shares how you can engage with Martin to hear more. [54:38] FOLLOW MARTIN: LinkedIn: linkedin.com/in/lindstromcompany/ Twitter: twitter.com/MartinLindstrom Facebook: facebook.com/MartinLindstrom/ Instagram: instagram.com/lindstromcompany/ SPONSORS: Shopify: Go to  https://impacttheory.co/shopifyAugust24pod right now and sign up for a $1 per month trial. Butcherbox: Go to https://impacttheory.co/butcherboxpodAugust24 and use code IMPACT at checkout and enjoy your choice of bone-in chicken thighs, top sirloins, or salmon in every box for an entire year, plus get $20 off Eightsleep: Head to https://impacttheory.co/EightSleeppodAugust24 and use code IMPACT to get $350 off your Pod 4 Ultra.  Netsuite: Head to https://impacttheory.co/NetsuitepodAugust24 for Netsuite's one-of-a-kind flexible financing program for a few more weeks! SchwankOutdoor: Visit https://impacttheory.co/SchwankGrillsPodAugust24 and use promo code IMPACT to get $150 OFF a Schwank Grill. RangeRover: Explore the Range Rover Sport at https://impacttheory.co/landroverpodAugust24 - AG1: Get 5 free AG1 Travel Packs and a FREE 1 year supply of Vitamin D with your first purchase at https://impacttheory.co/AG1pod. Aura: Secure your digital life with proactive protection for your assets, identity, family, and tech – Go to https://aura.com/impact to start your free two-week trial. Quickbooks: Go to https://impacttheory.co/quickbooksJuly24 to get 50% off 3 months of Quickbooks Payroll! FOLLOW TOM: Instagram: https://www.instagram.com/tombilyeu/ Tik Tok: https://www.tiktok.com/@tombilyeu?lang=en Twitter: https://twitter.com/tombilyeu YouTube: https://www.youtube.com/@TomBilyeu What's up, everybody? It's Tom Bilyeu here. If you're serious about leveling up your life, I urge you to check out my new podcast, Tom Bilyeu's Mindset Playbook —a goldmine of my most impactful episodes on mindset, business, and health. Trust me, your future self will thank you. LISTEN AD FREE + BONUS EPISODES on APPLE PODCASTS: apple.co/impacttheory Learn more about your ad choices. Visit megaphone.fm/adchoices

Resumen corto del libro “Buyology: Verdades Y Mentiras De Por Qué Compramos” escrito por Martin Lindstrom, perfecto para recordar conceptos clave rápidamente y ponerlos en práctica en tu negocio.Lee libros sin límites con Kindle Unlimited. Prueba Gratis: https://borjagiron.com/kindleunlimitedCompra el libro en Amazon con descuento: https://amzn.to/3KBAvSzLa mejor estrategia de Marketing de la historia: https://borjagiron.com/estrategia-marketing/Resumen completo en texto y PDF para descargar desde https://borjagiron.com/resumen-libro-buyology-martin-lindstrom/Bienvenido al Podcast “Grandes aprendizajes”.El Podcast en el que resumo los mejores libros del mercado sacando sus mayores aprendizajes.Y es que, la mayoría de los libros añaden textos y más textos para rellenar, que no aportan ni sirven de nada y que te hacen perder cientos de horas de tu tiempo.Yo hago el trabajo sucio leyendo cientos de libros y sacando los aprendizajes que más nos pueden ayudar en la vida para contártelos en el menor tiempo posible y yendo directo al grano.Hoy te traigo un resumen con los mayores aprendizajes del libro “Buyology: Verdades Y Mentiras De Por Qué Compramos” escrito por Martin Lindstrom.Recuerda que puedes escuchar el resto de mis Podcasts y suscribirte a mi Newsletter Privada desde https://borjagiron.comNo te olvides de agradecer este audio dejando un comentario y un like o compartiéndolo con un amigo. Imagina que te ha costado 100€ pero que has accedido gratis a este audio.Ahora sí, vamos con los aprendizajes del libro “Buyology: Verdades Y Mentiras De Por Qué Compramos” escrito por Martin Lindstrom.En el libro, gracias al neuromarketing y el estudio del cerebro con distintos experimentos, usando máquinas de resonancia magnética, veremos por qué compramos y cómo lo hacemos a nivel subconsciente.ATENTO: Ten en cuenta que nuestra mente inconsciente controla nuestros pensamientos y por tanto nuestras decisiones de compra.Los 5 aprendizajes más importantes del libro son:1: La publicidad por emplazamiento, es decir, los productos que vemos dentro de películas, series o programas de tv, no funcionan en muchos casos.2: Es mucho más poderoso a la hora de vender el uso de aromas y sonidos que cualquier logotipo.3: Sigue existiendo publicidad subliminal y funcionando.4: Las principales religiones del mundo siguen incidiendo en nuestros comportamientos de compra y cada vez más.5: El sexo en la publicidad no funciona en muchos casos.This content is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship and research. Fair Use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. I do not own the original content. All rights and credit go to its rightful owners. No copyright infringement intended.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/grandes-aprendizajes--5720587/support.

Resumen del libro “Buyology: Verdades Y Mentiras De Por Qué Compramos” escrito por Martin Lindstrom.Lee libros sin límites con Kindle Unlimited. Prueba Gratis: https://borjagiron.com/kindleunlimitedCompra el libro en Amazon con descuento: https://amzn.to/3KBAvSzLa mejor estrategia de Marketing de la historia: https://borjagiron.com/estrategia-marketing/Resumen completo en texto y PDF para descargar desde https://borjagiron.com/resumen-libro-buyology-martin-lindstrom/Bienvenido al Podcast “Grandes aprendizajes”.El Podcast en el que resumo los mejores libros del mercado sacando sus mayores aprendizajes. Y es que, la mayoría de los libros añaden textos y más textos para rellenar, que no aportan ni sirven de nada y que te hacen perder cientos de horas de tu tiempo.Yo hago el trabajo sucio leyendo cientos de libros y sacando los aprendizajes que más nos pueden ayudar en la vida para contártelos en el menor tiempo posible y yendo directo al grano. Hoy te traigo un resumen con los mayores aprendizajes del libro “Buyology: Verdades Y Mentiras De Por Qué Compramos” escrito por Martin Lindstrom.Recuerda que puedes escuchar el resto de mis Podcasts y suscribirte a mi Newsletter Privada desde https://borjagiron.comNo te olvides de agradecer este audio dejando un comentario y un like o compartiéndolo con un amigo. Imagina que te ha costado 100€ pero que has accedido gratis a este audio.Ahora sí, vamos con los aprendizajes del libro “Buyology: Verdades Y Mentiras De Por Qué Compramos” escrito por Martin Lindstrom.En el libro, gracias al neuromarketing y el estudio del cerebro con distintos experimentos, usando máquinas de resonancia magnética, veremos por qué compramos y cómo lo hacemos a nivel subconsciente. ATENTO: Ten en cuenta que nuestra mente inconsciente controla nuestros pensamientos y por tanto nuestras decisiones de compra.Los 5 aprendizajes más importantes del libro son: 1: La publicidad por emplazamiento, es decir, los productos que vemos dentro de películas, series o programas de tv, no funcionan en muchos casos.2: Es mucho más poderoso a la hora de vender el uso de aromas y sonidos que cualquier logotipo. 3: Sigue existiendo publicidad subliminal y funcionando.4: Las principales religiones del mundo siguen incidiendo en nuestros comportamientos de compra y cada vez más.5: El sexo en la publicidad no funciona en muchos casos.This content is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship and research. Fair Use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. I do not own the original content. All rights and credit go to its rightful owners. No copyright infringement intended.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/grandes-aprendizajes--5720587/support.

Martin Lindstrom is one of the world's leading thinkers on branding, culture and personal transformation. He's the founder and chairman of the Lindstrom Company, the world's leading brand and culture transformation group. He is the author of seven New York Times bestselling books, was named one of TIME Magazine's 100 Most Influential People, and has been named one of Thinkers50's top 50 Business Thinkers for three years running. In this classic episode of the Elevate Podcast, Martin sat down with Robert Glazer to discuss his wide-ranging career, his book, The Ministry of Common Sense, and how to bring common sense and empathy to your business, branding and career. Learn more about your ad choices. Visit megaphone.fm/adchoices

Descubra os segredos da psicologia que moldam o branding e o design estratégico.Neste episódio especial, mergulhamos na fascinante interseção entre a psicologia e a estratégia de marca. Exploramos como o inconsciente coletivo de Carl Jung, os arquétipos imortalizados em "The Hero and the Outlaw" e as reveladoras percepções de "A Lógica do Consumo" de Martin Lindstrom influenciam profundamente nossas escolhas de consumo e a construção de marcas memoráveis.Nosso convidado, CIRO ROCHA, CEO e Fundador da Enredo Brand Innovation, nos guia por essa jornada intelectual. Com uma carreira marcada por trabalhos notáveis para empresas renomadas como Ambev, Ipiranga e Magalu, Ciro compartilha sua visão única sobre como essas teorias psicológicas se aplicam no mundo do branding e do design estratégico. Com formação em Administração pela UFG, especialização em Strategic Marketing pela HEC Management School na Bélgica e MBA em Marketing pela FGV, sua abordagem inovadora ao branding transformou a maneira como as empresas se comunicam com seus consumidores.Junte-se a nós no Podbrand para uma discussão profunda e reveladora que não apenas ilumina o complexo relacionamento entre marcas e a psique humana, mas também oferece insights valiosos para profissionais e entusiastas do design estratégico e do branding.LIVROS INDICADOS PELO CONVIDADOSIGA NOSSO CONVIDADOhttps://www.linkedin.com/in/cirorocha/https://instagram.com/ciroribeirorocha/https://instagram.com/enredobranding/https://www.linkedin.com/company/enredobrandingwww.enredo.com.brhttps://www.youtube.com/@CiroRochaÁRVORE DA MARCA: SIMPLIFICANDO O BRANDINGAdquira o livro aqui: https://loja.arvoredamarca.com/CURADORIA COMPLETAMais de 250 livros recomendados pelos convidados: https://www.podbrand.design/livroSINTONIZE NO PODBRANDAcesse todas as plataformas do Podbrand: https://podbrand.bio.linkCANAL NO YOUTUBEInscreva-se no canal: https://www.youtube.com/@PodbrandMÍDIAS SOCIAISInstagram: https://instagram.com/podbrandoficialTwitter: https://twitter.com/podbrandoficialLinkedIn: https://www.linkedin.com/company/podbrandoficial/PODBRAND, o podcast sobre DESIGN, ESTRATÉGIA e INOVAÇÃO. **Trilha sonora licenciada sob uso autorizado de Canva Pro**#Podbrand #Branding #DesignEstratégico #PsicologiaDoConsumo #InconscienteColetivo #Arquétipos Hosted on Acast. See acast.com/privacy for more information.

Descubra os segredos da psicologia que moldam o branding e o design estratégico.Neste episódio especial, mergulhamos na fascinante interseção entre a psicologia e a estratégia de marca. Exploramos como o inconsciente coletivo de Carl Jung, os arquétipos imortalizados em "The Hero and the Outlaw" e as reveladoras percepções de "A Lógica do Consumo" de Martin Lindstrom influenciam profundamente nossas escolhas de consumo e a construção de marcas memoráveis.Nosso convidado, CIRO ROCHA, CEO e Fundador da Enredo Brand Innovation, nos guia por essa jornada intelectual. Com uma carreira marcada por trabalhos notáveis para empresas renomadas como Ambev, Ipiranga e Magalu, Ciro compartilha sua visão única sobre como essas teorias psicológicas se aplicam no mundo do branding e do design estratégico. Com formação em Administração pela UFG, especialização em Strategic Marketing pela HEC Management School na Bélgica e MBA em Marketing pela FGV, sua abordagem inovadora ao branding transformou a maneira como as empresas se comunicam com seus consumidores.Junte-se a nós no Podbrand para uma discussão profunda e reveladora que não apenas ilumina o complexo relacionamento entre marcas e a psique humana, mas também oferece insights valiosos para profissionais e entusiastas do design estratégico e do branding.LIVROS INDICADOS PELO CONVIDADOSIGA NOSSO CONVIDADOhttps://www.linkedin.com/in/cirorocha/https://instagram.com/ciroribeirorocha/https://instagram.com/enredobranding/https://www.linkedin.com/company/enredobrandingwww.enredo.com.brhttps://www.youtube.com/@CiroRochaÁRVORE DA MARCA: SIMPLIFICANDO O BRANDINGAdquira o livro aqui: https://loja.arvoredamarca.com/CURADORIA COMPLETAMais de 250 livros recomendados pelos convidados: https://www.podbrand.design/livroSINTONIZE NO PODBRANDAcesse todas as plataformas do Podbrand: https://podbrand.bio.linkCANAL NO YOUTUBEInscreva-se no canal: https://www.youtube.com/@PodbrandMÍDIAS SOCIAISInstagram: https://instagram.com/podbrandoficialTwitter: https://twitter.com/podbrandoficialLinkedIn: https://www.linkedin.com/company/podbrandoficial/PODBRAND, o podcast sobre DESIGN, ESTRATÉGIA e INOVAÇÃO. **Trilha sonora licenciada sob uso autorizado de Canva Pro**#Podbrand #Branding #DesignEstratégico #PsicologiaDoConsumo #InconscienteColetivo #Arquétipos Hosted on Acast. See acast.com/privacy for more information.

Chapter 1 What's Brandwashed Book by Martin Lindstrom"Brandwashed" is a book written by Martin Lindstrom, a branding expert who delves into the world of marketing and consumer psychology. In the book, Lindstrom explores how advertisers and marketers use various techniques to manipulate consumers into buying products or services. He discusses how branding has become a powerful force in shaping our perceptions and behaviors, and highlights the strategies used to create and maintain brand loyalty. Lindstrom also reveals some of the darker tactics employed by companies to influence consumer behavior, such as subliminal messaging and product placement. Overall, "Brandwashed" exposes the hidden influences behind the products we buy and encourages readers to be more aware and critical of marketing tactics in order to make more informed decisions as consumers.Chapter 2 Is Brandwashed Book A Good Book"Brandwashed" by Martin Lindstrom is a highly acclaimed book that explores the tactics and techniques used by marketers to influence consumer behavior. It sheds light on the ways in which companies manipulate consumers and shape their perceptions of specific brands. The book offers valuable insights into the world of marketing and advertising, and provides readers with a better understanding of how they might be influenced without even realizing it. Overall, "Brandwashed" is considered to be a thought-provoking and engaging read for anyone interested in consumer behavior, marketing, and advertising. It is definitely worth checking out if you want to learn more about the strategies employed by brands to sway consumer decisions.Chapter 3 Brandwashed Book by Martin Lindstrom Summary"Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy" by Martin Lindstrom is a revealing look at the tactics that companies use to influence and manipulate consumers into purchasing their products. Lindstrom delves into the world of marketing and advertising, examining the subtle ways in which companies exploit our emotions, desires, and fears to make us believe that we need their products.The book discusses the use of sensory branding, subliminal messaging, and other psychological techniques to create a strong emotional connection between consumers and brands. Lindstrom also explores the impact of social media, celebrity endorsements, and other forms of influence on our purchasing decisions.Through real-life examples and case studies, Lindstrom demonstrates how companies tap into our unconscious minds to shape our beliefs and behaviors. He argues that consumers need to become more aware of these manipulative tactics in order to make more informed decisions about the products they choose to buy.Overall, "Brandwashed" provides a thought-provoking and eye-opening look at the hidden world of marketing and advertising, and encourages readers to think critically about the messages they are being bombarded with on a daily basis. Chapter 4 Brandwashed Book AuthorMartin Lindstrom is a Danish author, consultant, and public speaker who specializes in branding, consumer behavior, and marketing. He released the book "Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy" in 2011. Some of Lindstrom's other books include "Buyology: Truth and Lies About Why We Buy" (2008), "Small Data: The Tiny Clues that Uncover Huge Trends" (2016), and "Brand Sense: Sensory Secrets Behind the Stuff We Buy" (2005). Among Lindstrom's books, "Buyology" received the most critical acclaim and has been cited as one of the best in...

What did we learn from our provocateurs in 2023? Who provoked us to think again and act differently? Which stories remain with us?The Provocateurs podcast series gives you direct access to the ideas, experiences, and insights of remarkable leaders from around the world. In 2023, in collaboration with Deloitte, Thinkers50 hosted an inspiring mix of guests in thought-provoking conversations.The topics that were discussed and debated ranged from The Inside Track on Growth with Tiffani Bova to Radical Candor with Kim Scott. Along the way we unpicked branding and the metaverse with Martin Lindstrom, learned how to play our cards right with Annie Duke, and normalised anxiety with Morra Aarons-Mele. Chip Bergh told us his story of rescuing Levi's, Shelley Zalis gave us the state of play on equality in the workplace, Jim Stengel dived into activating purpose, and we marched to a different drum with Sunny Bonnell and Rare Breeds.In this episode, Stuart Crainer, Des Dearlove, Steve Goldbach, and Geoff Tuff share some of their key take-aways from Provocateurs 2023 and introduce new co-host for 2024, Kulleni Gebreyes.This podcast is part of an ongoing series of interviews with executives. The executives' participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

Chapter 1 What's Small Data Book by Martin LindstromThe Small Data Book written by Martin Lindstrom is a marketing book that focuses on the importance of gathering and analyzing small-scale, real-time data to understand consumer behavior and make strategic business decisions. Lindstrom argues that traditional big data analytics often overlook the emotional and cultural aspects of consumer behavior, which can be better understood through small data.In the book, Lindstrom shares his experiences as a brand consultant, providing case studies and personal anecdotes to illustrate the value of small data. He highlights the significance of observing people's daily lives, conducting in-depth interviews, and immersing oneself in local cultures to uncover valuable insights. Lindstrom emphasizes that small data helps companies understand the "why" behind consumer behavior and uncover hidden desires and needs, which can ultimately lead to successful marketing campaigns and product innovation.The Small Data Book also explores the ethical implications of data collection and privacy concerns in today's digital world. Lindstrom discusses the need for responsible data collection practices and the importance of gaining consumers' trust.Overall, the book advocates for the power of small data in understanding consumer behavior and offers practical advice on how companies can effectively use this approach to gain a competitive edge in the market.Chapter 2 Is Small Data Book A Good Book"Small Data: The Tiny Clues That Uncover Huge Trends" by Martin Lindstrom has generally received positive reviews and is recommended by many readers. The book explores the power of observation and the importance of small details in understanding consumer behavior and market trends. It offers practical insights and real-life examples to highlight the significance of "small data" in contrast to big data. Ultimately, whether the book is good or not depends on your personal interests and the specific knowledge you seek. Reading reviews, summaries, or sample chapters may help you assess if it aligns with what you are looking for.Chapter 3 Small Data Book by Martin Lindstrom SummaryThe Small Data Book by Martin Lindstrom is a guidebook that explores the power and importance of small data in today's world. In the book, Lindstrom argues that while big data is often seen as the key to understanding consumer behavior, it is actually small data that holds the key to unlocking valuable insights.Lindstrom defines small data as seemingly insignificant observations or clues that can provide crucial insights into consumer behavior. He shares numerous examples from his own experiences as a marketing consultant, highlighting how small data has helped him uncover hidden patterns and understand consumer preferences on a deeper level.The book also delves into Lindstrom's journey around the world, where he visits different communities and observes their behaviors and habits. He emphasizes the importance of immersing oneself in the lives of consumers in order to truly understand their needs and desires.Throughout the book, Lindstrom provides practical tips on how businesses and individuals can utilize small data to improve their decision-making processes. He emphasizes the importance of looking beyond the numbers and focusing on the human element in order to make meaningful connections with consumers.Overall, The Small Data Book offers a refreshing perspective on data analysis and challenges the prevailing belief that big data is the ultimate solution. With its engaging anecdotes and actionable insights, the book encourages readers to pay attention to the small details that can make a big difference in understanding consumer...

This week, we're continuing to explore what the world of work will look like in 2024. This is Part 2 of a 2-part episode. Be sure to go back and listen to Part 1 first! To bring you the most up to date and accurate insights, we've engaged a bumper panel of expert guests. We're thrilled to welcome Isabel Berwick of the FT and "Working It" podcast, Mridula Pore from Peppy Health, Organisational Psychologist Professor Sir Cary Cooper, workplace health specialist Amy McKeown, Ruth Handcock, CEO of Octopus Money, and Martin Lindstrom, a New York Times bestselling author. Join the conversation as we ask: How will Gen Z's influence reshape the corporate world in 2024? What unexpected cultural shifts might we witness in workplaces? How could empathy become a key element in workplace culture? What role will social mobility and diversity play in future leadership? Are there any potential surprises in store for the future of work? 2024...are you ready?! Resources: Connect with Isabel: https://www.linkedin.com/in/isabel-berwick-8b4922167/ Connect with Amy: https://www.linkedin.com/in/amymckeownuk/ Connect with Professor Sir Cary Cooper: https://www.linkedin.com/in/professor-sir-cary-cooper-cbe-4213909/ Connect with Ruth: https://www.linkedin.com/in/ruth-handcock-71b3656/ Connect with Martin: https://www.linkedin.com/in/lindstromcompany/ Connect with Mridula: https://www.linkedin.com/in/dr-mridula-pore-00568a3/ Listen to More from Truth, Lies & Workplace Culture Our 2023 Predictions: https://truthliesandwork.com/truth-lies-work-podcast/2023-predictions-in-people-culture-part-1_1960/ Financial Well-being with Prof. Sir Carey Cooper https://truthliesandwork.com/truth-lies-work-podcast/55-protecting-financial-well-being-amid-the-cost-of-living-crisis_2464/ The Ministry of Commonsense with Martin Lindstrom  https://truthliesandwork.com/truth-lies-work-podcast/59-build-a-ministry-of-common-sense-with-martin-lindstrom_2493/ You'll find all our past episodes on our website: https://truthliesandwork.com/ Support with Mental Health and Well-being If you have been affected by any of the themes in this episode, or are currently struggling with your well-being, the following resources may be useful.  Mind website: https://www.mind.org.uk/information-support/ If you are feeling in distress or despair, including feelings of suicide, please do consider calling the Samaritans for free on 116 123 or email jo@samaritans.org Connect with Al and Leanne Join the Conversation on LinkedIn: https://www.linkedin.com/company/truthlieswork/ Connect with Al on LinkedIn: https://www.linkedin.com/in/thisisalelliott/ Connect with Leanne on LinkedIn: https://www.linkedin.com/in/meetleanne Email: Hello@truthliesandwork.com Book a Call with Al & Leanne: https://oblonghq.com/book/

This week, we're looking back at our predictions for 2023 (were we right?!) and looking ahead to 2024 asking, what trends will dominate our workplaces? This is Part 1 of a 2-part episode so be sure to subscribe! To bring you the most up to date and accurate insights, we've engaged a bumper panel of expert guests. We're thrilled to welcome Isabel Berwick of the FT and "Working It" podcast, Mridula Pore from Peppy Health, Organisational Psychologist Professor Sir Cary Cooper, workplace health specialist Amy McKeown, Ruth Handcock, CEO of Octopus Money, and Martin Lindstrom, a New York Times bestselling author. Join the conversation as we ask: What major shifts are experts predicting for workplace environments in 2024? How might the balance between office and remote work evolve? What new healthcare trends could redefine employee well-being? In what ways could financial well-being become a focus in workplaces? What leadership styles might emerge in response to these changes? Their diverse expertise promises an in-depth and multifaceted discussion on the future of work and culture! Resources: Connect with Isabel: https://www.linkedin.com/in/isabel-berwick-8b4922167/ Connect with Amy: https://www.linkedin.com/in/amymckeownuk/ Connect with Professor Sir Cary Cooper: https://www.linkedin.com/in/professor-sir-cary-cooper-cbe-4213909/ Connect with Ruth: https://www.linkedin.com/in/ruth-handcock-71b3656/ Connect with Martin: https://www.linkedin.com/in/lindstromcompany/ Connect with Mridula: https://www.linkedin.com/in/dr-mridula-pore-00568a3/ Listen to More from Truth, Lies & Workplace Culture Our 2023 Predictions: https://truthliesandwork.com/truth-lies-work-podcast/2023-predictions-in-people-culture-part-1_1960/ Financial Well-being with Prof. Sir Carey Cooper https://truthliesandwork.com/truth-lies-work-podcast/55-protecting-financial-well-being-amid-the-cost-of-living-crisis_2464/ The Ministry of Commonsense with Martin Lindstrom  https://truthliesandwork.com/truth-lies-work-podcast/59-build-a-ministry-of-common-sense-with-martin-lindstrom_2493/ You'll find all our past episodes on our website: https://truthliesandwork.com/ Support with Mental Health and Well-being If you have been affected by any of the themes in this episode, or are currently struggling with your well-being, the following resources may be useful.  Mind website: https://www.mind.org.uk/information-support/ If you are feeling in distress or despair, including feelings of suicide, please do consider calling the Samaritans for free on 116 123 or email jo@samaritans.org Connect with Al and Leanne Join the Conversation on LinkedIn: https://www.linkedin.com/company/truthlieswork/ Connect with Al on LinkedIn: https://www.linkedin.com/in/thisisalelliott/ Connect with Leanne on LinkedIn: https://www.linkedin.com/in/meetleanne Email: Hello@truthliesandwork.com Book a Call with Al & Leanne: https://oblonghq.com/book/

As marketers, we all want to know what truly drives the growth of challenger brands. We all want to see massive user growth, successful campaigns, and ultimately, we want marketing to have an impact. So why are these so hard to achieve? In this fast-paced, ever-evolving world of marketing, the volume of information can be overwhelming at times and obsolete at others. It's a daunting and steep learning curve for marketers who are on a mission to change their categories or their entire industries. In this week's episode, we take a deep dive into how to market like the best brands in the world and truly set yourself apart as a challenger brand. Distilling the knowledge of 65 episodes of Scratch and 100s of conversations we've had with the best CMOs in the world from PepsiCo to P&G, Beavertown to Bloom & Wild, we decode the 10 core principles of how to market like the best challenger brands in the world. You'll hear from the likes of Gary Vee, Linda Boff, Rory Sutherland, and Jim Stengel on topics ranging from customer centricity to frameworks for innovation and the ability to understand and utilize data correctly. In this special episode, we cover all the timeless principles you need to be a high-performing modern marketer. Use this episode as a reference guide and drop in and out for the chapters and feel free to check out the full episodes all linked below. Welcome to Challenger Marketing Decoded! 

Join Dr. Joe Vitale for another great episode of Zero Limits Living! Today Dr. Joe has a special guest, Economics expert and longtime friend, Dr. Gennady Polonsky. Dr. Polonsky has spent the last 15 years, working closely with world known experts like Brian Tracy, Allan and Barbara Pease, John Kehoe, Joe Vitale, Marshall Goldsmith, Keith Ferrazzi, Martin Lindstrom, Arnold Schwarzenegger, Steve Wozniak and many, many others. Sharing their incredible stories, lifetime experiences and practical advices by informally talking to them, and offering many honest interviews with successful and happy, world known people who want to share their wisdom to make people better, wiser, and happier.As Always Expect Miracles! Be sure to Like, Comment, and Subscribe for more Luxe Content!Watch Last Weeks Episode: https://youtu.be/mL1c3EI0lqAYou May Enjoy This Podcast: https://youtu.be/2_ErQIr3LEoCheck Out Our Channel for More Content: www.youtube.com/channel/UCBTg3dY8ukEdtIzQtVuYFJQFollow Dr. Gennady on Instagram: https://www.instagram.com/gennady__polonskyFollow Dr. Joe Vitale on Instagram: https://www.instagram.com/drjoevitale/Follow Us on Instagram: http://www.instagram.com/luxemediastudiosofficial/?hl=enFor Sponsorship & Advertisement Opportunities with Luxe Media Studio Contact:chrisheinze@luxemedianetworks.com

In today's episode, we've got a real treat for you. We're diving deep into the world of corporate nonsense, and we've brought in a true expert on the subject, Martin Lindstrom, author of "The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS." Martin is here to help us navigate the treacherous waters of corporate nonsense and chart a course towards a more sensible, purpose-driven, and empathetic business world. Segment 1: What is Corporate BS and Who's Affected? We kick things off by defining corporate BS and shedding light on why it's a pervasive issue in today's business world. Martin shares insights into the types of businesses that are most affected by corporate BS and why it's critical to address this problem. Segment 2: Auditing Your Business for Corporate BS Discover how to conduct a thorough audit of your organization to identify and eliminate corporate nonsense. Martin outlines practical steps and strategies for pinpointing the areas in your business that are most vulnerable to BS. Segment 3: The Critical Role of Purpose We delve into the role of purpose in combating corporate nonsense and explore why a clear sense of purpose is crucial for organizations. Martin shares inspiring stories of companies that have successfully aligned their operations with a meaningful purpose. Segment 4: The Surprising Role of Empathy Empathy isn't often associated with the corporate world, but it can be a powerful tool for reducing BS. Martin reveals how cultivating empathy among leaders and employees can lead to more sensible and compassionate workplaces. Segment 5: Martin's Hot Take on the Remote/On-Site Argument As a renowned business thinker, Martin offers his unique perspective on the ongoing debate between remote and on-site work. We discuss how the pandemic has reshaped work dynamics and what this means for the future of business operations. We hope you enjoyed this eye-opening conversation with Martin Lindstrom. Remember, eliminating corporate BS starts with awareness and a commitment to change. By auditing your business, embracing purpose, and fostering empathy, you can create a workplace that makes common sense the common practice. Resources Connect with Martin: https://www.linkedin.com/in/lindstromcompany/ Read The Ministry of Common Sense: https://www.martinlindstrom.com/ministry-of-commonsense/ More from Truth, Lies & Workplace Culture Listen back to Truth & Lies for more on: Is the Office Making a Comeback?! https://truthliesandwork.com/truth-lies-work-podcast/is-the-office-making-a-comeback_2314/ The 4-Day Work Week https://truthliesandwork.com/truth-lies-work-podcast/4-day-work-week-for-business-owners-and-leaders_2251/ Edit Your Ego: Unlock Leadership Potential by Putting Employees at the Heart of the Story https://truthliesandwork.com/truth-lies-work-podcast/edit-your-ego_2276/ Connect with Al and Leanne Join the Conversation on LinkedIn: https://www.linkedin.com/company/truthlieswork/ Connect with Al on LinkedIn: https://www.linkedin.com/in/thisisalelliott/ Connect with Leanne on LinkedIn: https://www.linkedin.com/in/meetleanne Instagram: https://www.instagram.com/truthlieswork/ Twitter: https://twitter.com/truthlieswork TikTok: https://tiktok.com/truthlieswork Email: hello@truthliesandwork

Welcome to another exciting episode of Scratch, where we had  the pleasure of hosting the brilliant Martin Lindstrom, a Marketing Expert and Author hailing from Lindstrom Company. Martin's reputation precedes him, known for his influential works including "Buyology," "Small Data," and "The Ministry of Common Sense."But that's not all; Martin's influence extends far beyond the pages of his books. As the founder and chairman of Lindstrom Company, he leads a pioneering branding and culture transformation firm that operates across five continents and in over 30 countries. Over the years, he has been the go-to consultant for the crème de la crème of Fortune 100 companies, helping them navigate the ever-evolving landscape of branding and culture.Together, Eric and Martin dive into the world of marketing, exploring the delicate balance between creativity and data-driven science. Martin underlines the crucial role of putting consumers at the heart of your strategy to build a powerful brand. He also highlights the hurdles that creativity encounters in today's ever-evolving marketing landscape.Additionally, Martin shares valuable insights into the role of a Chief Marketing Officer (CMO) in the intricate web of today's business world. Throughout the episode, there's a strong emphasis on the profound impact you can make in the world by aligning your work with a greater purpose. We really enjoyed recording this one, and are sure that you'll find Martin's insights and perspectives truly enlightening. Mentioned in the show:

Join us on 'Timeless Teachings' as Host Yana Fry delves into the captivating world of Gennady Polonsky, a Ph.D. economist and Reader in International Economics. He's the CEO and Founder of the charity 'Send Love to Ukraine' and the visionary behind the Resilience Business Summit. Gennady has shared the stage with renowned figures like Brian Tracy, Marshall Goldsmith, and Joe Vitale, uncovering their secrets to success. Discover the inspiring stories and insights that have shaped the lives of these influential individuals in a conversation that will leave you motivated and uplifted. Stay tuned to be a part of this fascinating journey!In This Episode(00:00) Who is Gennady?(01:46) How Did Gennady Meet Brian Tracy?(05:53) What is Brian's Secret to Success?(08:53) How Did Gennady Meet Marshall Goldsmith?(13:39) How Did Gennady Meet Joe Vitale?(17:01) Allan and Barbara Pease(21:28) Martin Lindstrom(24:37) How Did Gennady Mentor Them?(27:14) Gennady's Learning from his Mom(28:31) What Would Gennady Tell His Children?(32:06) ClosingOur GuestsMeet Gennady Polonsky, a dynamic Ph.D. economist and Reader in International Economics at Brunel University, UK. But that's just the tip of the iceberg. He's also the visionary CEO and Founder of 'Send Love to Ukraine,' a heartwarming charity dedicated to helping displaced children. Not stopping there, Gennady is at the helm of the Resilience Business Summit, the Resilience Relationship Summit, and the Resilience Relationship Summit—an internet-based platform featuring 24 world-renowned business owners, speakers, and trainers.Over the past 15 years, Gennady has worked on more than 20 major projects for private clients, the European Union, UNDP, and the World Bank. In these endeavours, he has managed projects valued at over 100 million Euros, leaving a lasting impact on regions like IPA, NIS, ENP, MEDA, and MENA, as well as Central Asian countries.Gennady has collaborated with some of the most renowned speakers and trainers worldwide, such as Brian Tracy, Marshall Goldsmith, John Kehoe, Allan Pease, John Gray, Joe Vitale, and John Maxwell.Specialising in creating corporate cultures aligned with company strategies and enhancing business and personal efficiency through cutting-edge HR and management techniques, Gennady Polonsky is an influential force in the world of international business consulting. His passion for making a difference and inspiring others sets him apart, making him a true trailblazer in his field.https://www.linkedin.com/in/gennady-polonsky-9500048/YANA FRYYana is the founder of the Timeless Teachings Podcast. She is a global speaker, impact coach, wellness retreats facilitator, spiritual teacher, co-author of three books, award-winning poetess, and truth illuminator who inspires, empowers, educates globally.She is also the founder of Awaken Human, a company that delivers bespoke executive coaching and wellness for employees solutions for the organisations who care about their people. Yana is also organising and facilitating on-demand retreats for CEOs and C-Suite Executives, who want to craft out “me time” in their busy schedule. Her clients and students come from 30+ countries and highly diverse backgrounds. Yana has been interviewing thought leaders and change makers since 2015 . You can find more of her thought-provoking interviews on YanaTV, an online talk show that amplifies the voices of impactful, influential and conscious people of Singapore.  CONNECT with the Host ►Linktree: https://linktr.ee/yanafryLinkedIn: https://www.linkedin.com/in/yanafry  Instagram: https://www.instagram.com/yanafryFacebook: https://www.facebook.com/yanafry—-Timeless Teachings by Yana Fry is a top 3 Spirituality podcast in Singapore. We talk about human advancement, self-mastery and achieving your full potential.

In this episode, Dr. Michelli delves into the captivating world of neuromarketing, specifically focusing on Martin Lindstrom's seminal book, "Buyology: Truth and Lies about Why We Buy". In this episode, Dr. Michelli interprets Lindstrom's comprehensive research into customer behavior, branding, and neuromarketing, unearthing the powerful interplay between sensory engagement and emotional connection in shaping customer experiences. Drawing upon Lindstrom's profound insights, Dr. Michelli discusses the emotional resonance of iconic brands, the imperative to engage all senses in marketing strategies, and the effectiveness of sexual imagery in advertising. Dr. Michelli further provides actionable insights on how to apply these principles in any business. He walks through the process of integrating sensory stimuli at all customer touchpoints, optimizing current sensory elements to elicit the desired emotional response, and the necessity to declutter sensory input to prevent overwhelming customers. Moreover, he underscores the importance of extending emotional engagement with customers beyond the transaction point. This approach, he notes, doesn't only deepen customer loyalty, but also drives repeat business and customer referrals. An infographic on this episode's content can be found at josephmichelli.com/blog. To connect with Dr. Michelli for a discussion on how you can incorporate neuromarketing and sensory engagement principles in your customer journey, please visit josephmichelli.com/contact. Don't forget to share this enriching episode or subscribe to Customer Experience University, available wherever you listen to your podcasts. Here's to elevating your business through enhanced customer experiences!  

[Negócios] Resenha do livro “A lógica do consumo: verdades e mentiras sobre o que compramos”, de Martin Lindstrom. A resenha escrita está nesse link. Durante a resenha, também falo do outro livro do autor. Para ouvir o episódio "Brand Sense", basta clicar aqui. Você já pensou em como a gente reconhece as marcas e toma as decisões de compra? Será que a marca gráfica, também conhecida como logo, é que realmente vai fazer você lembrar ou não por aquele produto? Se você trabalha com marketing, design ou propaganda, não deixe de ouvir. Se é consumidor (ou seja, todo mundo), também. Se quiser comprar o livro, é só clicar aqui. Lembrando que você pode ouvir todos os episódios, fazer comentários e comprar o livro nesse link: www.minhaestantecolorida.com

Self-confessed contrarian thinker and provocateur since childhood, Martin Lindstrom is an international branding expert and one of the world's leading authorities on the metaverse. Here he joins Geoff Tuff of Deloitte and Des Dearlove of Thinkers50 in a fascinating conversation about branding as an emotional construct, the power of small data, and lying on a bed of Lego.In the 1990s, Lindstrom pioneered how to build brands on the internet and has since coined terms such as clicks & mortar, contextual marketing, and texting. He has published eight New York Times and Wall Street Journal bestsellers, including Buyology (2008), Small Data (2017), and The Ministry of Common Sense (2021).In 2022, Lindstrom launched the “Engineering our Dreams” project – a $22,000,000 metaverse experiment, with the multi-pronged purposes of understanding human behavior, the role of businesses, brands, work environments, and ethical standards in virtual worlds. Co-founder of several multi-billion-dollar startups, including YellowPages.com and Hitwise, Lindstrom is a Thinkers50 Ranked Thinker, listed by TIME magazine as one of the world's 100 most influential people, and named by LinkedIn as 2021's most influential business thinker in the USA. He is the founder and chairman of Lindstrom Company.This podcast is part of an ongoing series of interviews with executives. The executives' participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) See the Thousands of Success Stories and Millionaires That Clay Clark Has Coached to Success HERE: https://www.thrivetimeshow.com/testimonials/ Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire

Kitsune Garcia “Kit” is an acupuncturist, Yogi, musician, artist, Tarot deck creator and reader. She has two Master's degrees, one in chemistry, the other in Oriental Medicine. Kit has always believed that divinity is inherent in everything, and as a chemist, she knows that down to our tiniest molecules, we are mostly space, and in our space, we are all connected. Kit went through what she calls a dark night of the soul, an unexplained period of severe, flu-like illness in which she “learned how to die”… but then didn't. Listen to her fascinating story of reconnecting to- and healing of- self.Find Kit's The Cephalopod Tarot at: thegamecrafter.com/games/the-cephalopod-tarot-deckKit's other cool stuff:https://linktr.ee/KitsunegarciaAcknowledgments & Mentions:Kundalini yoga; Angels & Arch Angels by Damien Echols; Brandwashed:Tricks Companies Use to Manipulate our Minds and Persuade us to Buy by Martin Lindstrom; There's No Such Thing as a Dragon by Jack Kent; Myers Briggs Type Indicator, Catland Books Original interview recorded on May 7, 20228th House Healers Podcast is:Eliza Harris: Owner, Host & Content Creator and Sarah Cole-McCarthy: Owner, Host & Executive Producer/EditorAll rights reserved Podcast webpage: 8thHouseHealers.comWork with Eliza/buy her deck: 8thHouseHealers.com/ElizaWork with Sarah: 8thHouseHealers.com/Sarah We'd love to hear from you! Send your questions, comments & suggestions to us at: 8thhousehealers@gmail.comPodcast cover photography, ‘The Lovers', by Esmerlize (esmerlize.com)Original podcast theme music, ‘Languid Stars', by Dylan McCarthy (dylanmccarthymusic.com)Support this show http://supporter.acast.com/8th-house-healers. Hosted on Acast. See acast.com/privacy for more information.

10 reguli care transformă ședințele haotice și plictisitoare în întâlniri ce aduc un plus de valoare participanților.Nouă dintre aceste idei sunt preluate din cartea „Ministerul Bunului Simț” a lui Martin Lindstrom, unul dintre cei mai buni oameni de marketing din lume. Cea de-a zecea regulă am preluat-o de la o altă persoană cu notorietate, uneori nu tocmai pozitivă, Elon Musk.--Ne găsești pe

Martin Lindstrom is the founder and chairman of Lindstrom Company, a global branding & culture transformation firm, operating across five continents and more than 30 countries. He sits down with Dan Pontefract on Leadership NOW to discuss common sense (or the lack of it) in our organizations, in addition to other threads including corporate culture and all things 'corporate nonsense.' TIME Magazine has named Lindstrom one of the “World's 100 Most Influential People,” and for three years running, Thinkers50, has selected Lindstrom to be among the world's top 50 business thinkers. Among the companies he advises are Burger King, Lowes, Boar's Head, Beverly Hills Hotels, Pepsi, Nestle and Google. Lindstrom is the author of seven books including several New York Times bestsellers that have been translated into 60 languages. The Wall-Street Journal praised his book Brand Sense as “one of the five best marketing books ever published,” and his book Small Data as “revolutionary,” and TIME called his book Buyology “a breakthrough in branding.” His latest book is The Ministry of COMMON SENSE: HOW TO ELIMINATE BUREAUCRATIC RED TAPE, BAD EXCUSES, AND CORPORATE BS. Visit http://www.danpontefract.com for more information about Dan and the Leadership NOW program. Visit https://www.martinlindstrom.com/ for more information about Martin Lindstrom.

Liking Selling With Love? Join the LinkedIn Community and discover everything that we are doing for our members: https://www.notion.so/Jason-Marc-Campbell-3c26858e787d415697dbfc026f113530 ===== In this episode (Spoiler Alert: really cool surprise at the end), we discuss the power of videos as a pilar content for your marketing strategy. Amber Vilhauer, from NGNG, works on finding your why, your values, and your pillar content. With those three, you can easily design a whole marketing plan that works for months without burning out. You can gain the trust and attention of your prospects and customers to keep on building a more humane and close relationship with them. Overcome your fears and don't miss out on this opportunity of becoming the Hollywood star of your own life. =====

When you pull back from the narrow focus of influence and influence marketing and look at marketing and advertising overall, the linchpin to being successful in any of this stuff we call a job or career is understanding consumers. The first rule of any type of communications is to know your audience. If you don't know them, or don't start there, you're creating a long way to the goal rather than an efficient one. But it's more than just understanding where they live, how much money they make, their gender, age and ethnicity. To be really good at persuading an audience to take action, you also have to understand their behavior, their psychology and as much as you can, get in their heads. Nancy Harhut studies human behavior. Her background is in the advertising world. She spent time at Mullen and Hill Holiday in Boston. She's been a creative director which may sound nothing like studying human behavior. But the best creatives put that topic at the front of their mind to better inform their ideas. Nancy has a new book out called Using Behavioral Science in Marketing. It's actually refreshing to see a book about understanding consumer's brains coming from someone other than a researcher or scientist, though I love me some Roger Dooley and Martin Lindstrom.   I asked Nancy to join us to talk about human behavior through the eyes of a marketing creative person, to uncover how those insights can help creators, agencies and brands in the influence space and beyond.  This episode of Winfluence is presented by Tagger, the complete influencer marketing software platform. Sign up for a free demo today at jasonfalls.co/tagger. Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode of #TheNewAbnormal podcast features Martin Lindstrom, founder and chairman of Lindstrom Company, the world's leading branding & culture transformation firm, which operates across five continents and in more than 30 countries, serving the "who's who" of Fortune 100 companies.Martin has been featured as one of the world's top 50 business thinkers for eight years running by the prestigious Thinkers50 list. TIME Magazine has named him one of the “World's 100 Most Influential People.” He's delivered keynote addresses to Google, Kraft Heinz, Disney, Amazon, LEGO, Unilever, Hallmark, Adobe, UBER, Mattel, the World Business Forum (WOBI) and the World Economic Forum.Martin is a NYT and WSJ best-selling author whose books have been translated into 60 languages, his writing has appeared in all major US publications, and he's currently a columnist for the FT and Management Today. So...you won't be surprised to hear that he was a suitably dynamic guest! I hope you enjoy listening to this episode as much as I enjoyed talking with him.

A must-listen for anyone withcreative ambition.Martin Lindstrom, CEO of Lindstrom Company, author of seven New York Timesbest-selling books, and voted by Timemagazine, one of the “World's 100 Most Influential People”takes us on an eclectic and fascinating journey via the themes ofhisnew book,The Ministry of Common Sense, How to Eliminate Bureaucratic Red Tape, Bad Excuses and Corporate BS. Links: https://www.martinlindstrom.com/https://www.linkedin.com/in/lindstromcompany/

Martin Lindstrom is one of the world's premier brand-building experts, advising Fortune 100 companies on how to build future-proof brands. He has carved out a niche as a global expert and pioneer in consumer psychology, brand marketing, and neuro-scientific research. He is a bestselling author of numerous publications, including Small Data – The Tiny Clues That Uncover Huge Trends, Buyology: Truth and Lies About Why We Buy, and The Ministry of Common Sense.   Martin has advised multinationals including Pepsi, Google, Burger King and Swiss Air, but he started this movement in what traditionally has been a bastion of bureaucracy, banks. Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube.See omnystudio.com/listener for privacy information.

“Nature can help pull you into the truth of who you are”- Amber Vilhauer Amber Vilhauer is a leading digital marketing strategist who supports authors, speakers and coaches to establish a powerful, integrated online presence that gets results and empowers them to make a difference in their industry. Since starting her agency, NGNG Enterprises (standing for No Guts No Glory) in 2007, she has spent her career impacting her community and building strong strategic alliances with industry leaders and game-changers across the web. Amber has supported thousands of entrepreneurs on six continents with branding & website development, online marketing and live streaming services. She has been the launch manager behind dozens of #1 bestselling books including those for Mark Victor Hansen, Brendon Burchard, Martin Lindstrom, Dr. Daniel Amen, Lisa Nichols and Les Brown. She was recognized as the Female Entrepreneur of the Year at the 18th annual Stevie Awards for Women in Business and at the 14th Annual 2021 Women in Business and the Professions World Awards. Connect and learn more at www.ambervilhauer.com and www.ngngenterprises.com.   Your Key Takeaways Nature's Revelations - How nature reveals and helps you embrace the truth of who you really are Present in Nature - Finding joy and fulfillment by being connected to your environment and revealing the bigger picture  Living as an Observer - Amber's journey to discovering the power of stillness and presence  Spreading Goodness - Powering a business on the basis of Trust Maintaining Alignment with Your Core Values - A simple exercise to hold yourself accountable to your values every day   Connect with Amber www.ambervilhauer.com   www.ngngenterprises.com   Amber's Social Media Facebook LinkedIn Instagram   Connect with Darren For more information on Nature Advantage, visit natureadvantageshow.com   Darren's Social Media Instagram Facebook LinkedIn   Can nature make you more distinctive in life and work? Check out Darren's TEDx talk to find out. 

We all reach for our phones to capture the most precious moments of life. It's as if we are living through a lens. What does this really look like? Today's guest is one of the world's most influential people. He coined the terms “small data” and “neuromarketing” and is the author of The Ministry of Common Sense. On Coffee N° 5, Lara digs deep with the world thinker Martin Lindstrom on common sense and how to get it back. What you'll learn: The world's top thinker Martin Lindstrom defines common sense and what we all need to know about living our lives behind screensLara and Martin discuss how to make time for boredom and why you will thriveMartin Lindstrom encourages you to expose yourself to experience — it's the only way! Martin Lindstrom shares critical advice to live a life defined by youFor more information, follow Martin on Instagram or LinkedIn or visit his website.Join our Facebook Group.Download Lara's free PR cheat sheet.Follow our host Lara Schmoisman on social media: Instagram: @laraschmoismanFacebook: @LaraSchmoismanLinkedIn: @laraschmoismanTwitter: @LaraSchmoismanLike and review the podcast on Apple Podcasts.Support the show.Support the show

“I want to elevate every experience.” - Amber Vilhauer Amber Vilhauer is a leading digital marketing strategist who supports authors, speakers and coaches to establish a powerful, integrated online presence that gets results and empowers them to make a difference in their industry. Since starting her agency, NGNG Enterprises (standing for No Guts No Glory) in 2007, she has spent her career impacting her community and building strong strategic alliances with industry leaders and game-changers across the web. Amber has supported thousands of entrepreneurs on six continents with branding & website development, online marketing and live streaming services. She has been the launch manager behind dozens of #1 bestselling books including those for Mark Victor Hansen, Brendon Burchard, Martin Lindstrom, Dr. Daniel Amen, Lisa Nichols and Les Brown. She was recognized as the Female Entrepreneur of the Year at the 18th annual Stevie Awards for Women in Business and at the 14th Annual 2021 Women in Business and the Professions World Awards. Connect and learn more at www.ambervilhauer.com and www.ngngenterprises.com.   Your Key Takeaways No Guts No Glory - Amber's journey to opening her entrepreneurial heart and organically growing her business Impact Driven Messages - Elevating every experience to amplify voice, growth, and influence Making an Impact - What legacy are you leaving behind?  Establishing Criteria in Business - The simple quality Amber looks for in potential clients Leaning In - Striving for Personal and Professional Growth with Kindness and Love   Connect with Amber www.ambervilhauer.com   www.ngngenterprises.com   Amber's Social Media Facebook LinkedIn Instagram   Connect with Darren For more information on the Nature Advantage, visit natureadvantageshow.com   Darren's Social Media Instagram Facebook LinkedIn   Can nature make you more distinctive in life and work? Check out Darren's TEDx talk to find out. 

Disembarking people from a plane, row by row during the height of COVID, but then cramming all the passengers into a bus to the terminal…where is the common sense in that? Best selling author Martin Lindstrom laments that we are drowning in bureaucracy and that technology is contributing to the death of common sense in society. Founder and chairman of Lindstrom Company, Martin Lindstrom is also the best selling author of seven New York Times best-selling books. We talk with Martin about his most recent book, “The Ministry Of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS”. Our conversation covers a lot of ground in a short time, including how John F. Kennedy was a trendsetter for the way businessmen dress today, why Martin lives without a phone, as well as how to cultivate more human-to-human connections. And since no conversation on Behavioral Grooves would be complete without a chit-chat about music, we find out what artists Martin would choose to take with him to a desert island. If you are a regular listener to Behavioral Grooves, please consider donating to our work through Patreon. We really appreciate all our listeners' support, thanks. Topics (2:55) Welcome to Martin and speed round. (8:19) Is technology contributing to the death of common sense? (9:51) Separating private life and work life. (14:45) What is the Ministry of Common Sense about? (22:58) Compliance and being different. (27:07) What musical artists would Martin take to a desert island? (30:03) Grooving Session with Kurt and Tim on common sense.   © 2022 Behavioral Grooves Links Martin Lindstrom's book: “The Ministry Of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS”: https://amzn.to/3z0CJ7M  Martin Lindstrom: https://www.martinlindstrom.com/  Whitney Johnson, Episode 285: “The Three Phases of Growth and Learning”: https://behavioralgrooves.com/episode/three-phases-of-growth/  Charlie Bell: https://en.wikipedia.org/wiki/Charlie_Bell_(businessman)  Human Risk Podcast: https://www.human-risk.com/podcast  Nir Eyal, Episode 303 “From Distracted To Focused: Nir Eyal's Secrets On How To Be Indistractable”: https://behavioralgrooves.com/episode/nir-eyal-how-to-be-indistractable/  Vanessa Bohns, Episode 253 “Why You Don‘t Need to be Powerful to be Influential”: https://behavioralgrooves.com/episode/influence-vanessa-bohns/  Robert Cialdini, Episode 226 “The Power of Unity: Robert Cialdini Expands His Best Selling Book Influence”:  https://behavioralgrooves.com/episode/cialdini-unity-in-influence/  Andrea Belk Olson, Episode 304 “Finding Out What Your Customers Want and Why It Matters”: https://behavioralgrooves.com/episode/what-your-customers-wants/  Behavioral Grooves Patreon page: https://www.patreon.com/behavioralgrooves Musical Links Tina Turner “Proud Mary”: https://www.youtube.com/watch?v=TTfYnRQgKgY&ab_channel=TinaTurner  Phil Collins “A Groovy Kind of Love”: https://www.youtube.com/watch?v=HsC_SARyPzk&ab_channel=PhilCollins  Mozart “Requiem”: https://www.youtube.com/watch?v=Zi8vJ_lMxQI  Vivaldi “Four Seasons”: https://www.youtube.com/watch?v=GRxofEmo3HA 

Our guest today is our very  dear friend…. Martin Lindstrom Martin is the author of 7 NYTimes best-sellers and an internationally known management consultant who routinely sees various kind of “corporate constipation” all over the world! Over the years he has learned how to quickly pinpoint them and then eradicate these bothersome hurdles in companies of all sizes.Lindstrom is the founder and chairman of Lindstrom Company, the world's leading brand & culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World's 100 Most Influential People.” And for three years running, Thinkers50, the world's premier ranking resource of business icons, has selected Lindstrom to be among the world's top 50 business thinkers.  He is the world's greatest travel companion on long flights, and he is here to talk to us about his latest, sure to become his 78th NYTimes best-seller The Ministry of Common Sense!###We hope that the time you spend with us will help to remove the stigma of anxiety and mental health in the workplace and your personal life. With experts in the world of work and life we want to give you ideas and most importantly the tools to deal with anxiety in your world.Until next week, we hope you can find some peace and calm in a world that often is a sea of anxiety.Adrian Gostick and Chester Elton have spent more than two decades helping clients around the world engage their employees on strategy, vision and values. They provide real solutions for leaders looking to manage change, drive innovation and build high performance cultures and teams. Their work is supported by research with more than a million working adults across the globe.They are authors of multiple award-winning Wall Street Journal and New York Times bestsellers All In, The Carrot Principle, Leading with Gratitude, and Anxiety at Work. Their books have been translated into 30 languages and have sold more than 1.5 million copies. They have been called “fascinating” by Fortune and “creative and refreshing” by The New York Times. Gostick & Elton have appeared on NBC's Today Show, CBS 60 Minutes, and are often quoted in Fast Company, Newsweek and the Wall Street Journal. Learn more about their Executive Coaching Practice, MasterClasses, Keynote Speaking at their website, The Culture Works.###If you love this podcast please share it with friends, family and co-workers and leave a 5-star review! (If you don't love it, no need to leave a review! ;) We would also love to hear from you on LinkedIn and invite you to join our online community We Thrive Together where we are creating a safe place to talk about anxiety and mental health at work.Thank you to our sponsor, Methods of Leaders. Learn the Methods of leadership from some of the best CEOs, executive coaches, thought leaders and business thinkers on the planet. Use our discount code, GRATITUDE2021 at checkout for 50% discount. Methods delivers accessible and practical leadership guidance for continuous improvement from the very best of Marshall Goldsmith and his 100 Coaches. 

This week we welcome a leading digital marketing strategist, Amber Vilhauer. Amber is dedicated to supporting and coaching authors and speakers to establish a powerful, integrated online presence. Amber knows that it's consistency and strategy that gets results and can empower us all to make a difference in our industries.By sharing her own story of Great Work, which involves growing a multimillion-dollar business, Amber highlights the importance of the human connection in a digital world.Join us as we discuss:02:13 How Amber discovered her real purpose in her early 20's03:56 The automation that is being taught is stripping out the human connection so we need to ensure we are not losing that. 10:24 Amber is helping the authors see their potential and reminds them of their brilliance13:38 Discover her system in helping and supporting the authors18:21 Building support structures between idea and execution24:24 From being someone who had zero ambition, Amber learned how to grow a multimillion-dollar business when she started to look at the changes she made in the world through her clients.27:39 Learn how to keep your vision big and bigger.30:47 Use your core value as a decision-making lens and filter.34:26 When delegating, you shouldn't force them into doing it your way, because that prevents them from being innovative.36:30 The biggest struggle for business owners is they don't give themselves enough time to think, process, and have time with their team.About the Guest: Amber Vilhauer is a leading digital marketing strategist who supports authors, speakers and coaches to establish a powerful, integrated online presence that gets results and empowers them to make a difference in their industry. Since starting her agency, NGNG Enterprises (standing for No Guts No Glory) in 2007, she has spent her career impacting her community and building strong strategic alliances with industry leaders and game-changers across the web. Amber has supported thousands of entrepreneurs on six continents with branding & website development, online marketing and live streaming services. She has been the launch manager behind dozens of #1 bestselling books including those for Mark Victor Hansen, Brendon Burchard, Martin Lindstrom, Dr. Daniel Amen, Lisa Nichols and Les Brown. She was recognized as the Female Entrepreneur of the Year at the 18th annual Stevie Awards for Women in Business and at the 14th Annual 2021 Women in Business and the Professions World Awards.Connect and learn more at www.ambervilhauer.com and www.ngngenterprises.com.About the Host:Dr. Amanda Crowell is a cognitive psychologist, speaker, author and coach changing our perspective on the world of work. It IS possible to do Great Work-- launch a successful business, make a scientific discovery, raise a tight-knit family, or manage a global remote team-- without sacrificing your health, happiness and relationships.Amanda is the Author of the forthcoming book, Great Work: Do What Matter Most Without Sacrificing Everything Else, and the creator of the Great Work Journals. Amanda's TEDx talk has received more than a million views and has been featured on TED's Ideas blog and Ted Shorts.Her ideas have also been featured on NPR, Al Jazeera, The Wall Street Journal, Quartz, and Thrive Global.Sponsored By The Aligned Time JournalThe Unleashing Your Great Work podcast is sponsored by the Aligned Time Journal! The Aligned Time Journal is here to answer the question "But HOW?" How can we figure out what our Great Work is? How can we get started, stay with it, and finish our Great Work so it can go out in the...

Amber Vilhauer is a leading digital marketing strategist who supports authors, speakers, and coaches to establish a powerful, integrated online presence that gets results and empowers them to make a difference in their industry. Since starting her agency, NGNG Enterprises (standing for No Guts No Glory) in 2007, she has spent her career impacting her community and building strong strategic alliances with industry leaders and game-changers across the web. Amber has supported thousands of entrepreneurs on six continents with branding & website development, online marketing, and live streaming services. She has been the launch manager behind dozens of #1 bestselling books including those for Mark Victor Hansen, Brendon Burchard, Martin Lindstrom, Dr. Daniel Amen, Lisa Nichols, and Les Brown. She was recognized as the Female Entrepreneur of the Year at the 18th annual Stevie Awards for Women in Business and at the 14th Annual 2021 Women in Business and the Professions World Awards. SOCIAL MEDIA: ngngenterprises.com ambervilhauer.com https://www.facebook.com/NGNGenterprises https://www.instagram.com/ngngenterprises/ https://www.youtube.com/channel/UC9qLS9vhgQW-Q_8OrBgAyww ___________________________________________________ Thank you again for joining us today! If you know anybody that would benefit from this episode please share it with them and help spread the knowledge and motivation. -- Subscribe and rise up for you to be your best: www.youtube.com/c/riseupforyou -- Enroll in one of our Coaching Programs today to improve your life, deepen your success and increase your potential in work and life: www.riseupforyou.com/coaching -- Check Out our Book, Rise Up For You: Closing the Gap Between You and Your Potential www.nadalena.com/book -- Follow us on Social Media: LinkedIn: www.linkedin.com/in/nadalena/ Facebook: www.facebook.com/RiseUpForYou/ Instagram: www.instagram.com/riseupforyou Sign up for our FREE Master Success Kit: www.riseupforyou.com/successkit Looking for more support? Grab your free coaching call with our team completely FREE! Bring your questions about Confidence, Leadership or Business and we will assign you the best coach to provide customizable support. SCHEDULE YOUR FREE CALL HERE calendly.com/riseupforyou/coaching

Martin Lindstrom is one of the world's foremost branding and business transformation experts. He's also the author of 8 New York Times best-selling books, translated into 47 languages, with sales well in excess of one million copies. This dude is super interesting and we went deep on everything from defining happiness, to neuro marketing (it's a thing) to being given the responsibility of branding an entire country (changing their global image and the country will surprise you), to the relationship between famous brands (and logos) and people's self-esteem (it's probably not what you think), to why smoking warnings on packaging don't work (at all), to the value of disrupting your life, to ethical marketing and lots more. I learned a lot in this chat. Enjoy.  See omnystudio.com/listener for privacy information.

Companies have become entangled in their own internal issues caused by invisible red tape. Tune in to this episode of the Talent Angle to hear Martin Lindstrom, author of The Ministry of Common Sense, as he provides a practical five-step approach to ridding our organizations of the bureaucratic bottlenecks and red tape that plague every office by infusing greater empathy into the workplace. *This episode is an excerpt taken from our 2020 interview.

This weeks episode is very special for me as I got to interview Martin Lindstrom. I've followed Martin and read his books on marketing and branding for many years. We discuss the upcoming 20th anniversary of his book Brand Sense and what has changed in the branding landscape in that 20 years. Martin also talks us through how business can tap into emotions by using our other senses beyond sight and sound. He also shares with us several amazing stories from his career in branding. Enjoy! #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules and Liquid Palladium: https://liquidpalladium.com/ To connect with Martin: https://www.linkedin.com/in/lindstromcompany/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/

Amber Vilhauer is a leading digital marketing strategist who supports authors, speakers and coaches to establish a powerful, integrated online presence that gets results and empowers them to make a difference in their industry. Since starting her agency, NGNG Enterprises (standing for No Guts No Glory) in 2007, she has spent her career impacting her community and building strong strategic alliances with industry leaders and game-changers across the web. Amber has supported thousands of entrepreneurs on six continents with branding & website development, online marketing and live streaming services. She has been the launch manager behind dozens of #1 bestselling books including those for Mark Victor Hansen, Brendon Burchard, Martin Lindstrom, Dr. Daniel Amen, Lisa Nichols and Les Brown. Connect at www.ambervilhauer.com and www.ngngenterprises.com. 02:21 >> You should do some research into your audience. 02:57 >> Your core values and how they came about how you use the. 05:49 >> How would you suggest people go about finding an entity like that? 10:17 >> So how do you keep them engaged and motivated in addition to living the core values? 13:23 >> How is the new brand tracking? 27:14 >> What KPIs are you focused on right now? 36:52 >> My sources of insight is a combination of what people are telling me and what I'm trying myself 41:34 >> How do I pitch the media question? Where to Find Amber Vilhauer Website: https://my.captivate.fm/www.ambervilhauer.com (www.ambervilhauer.com) | http://www.ngngenterprises.com (www.ngngenterprises.com). Twitter: https://www.linkedin.com/in/ambervilhauer/ (Amber Vilhauer) Instagram: https://www.instagram.com/ambervilhauer/ (@ambervilhauer) Facebook: https://www.facebook.com/NGNGenterprises/ (@NGNGenterprises) Youtube: https://www.youtube.com/user/officialamberludwig (Amber Vilhauer) Amber Vilhauer Tech Tools Superhuman for email Active Campaign GoDaddy Cloze SPONSOR This episode is sponsored by http://www.entireproductions.com/ (Entire Productions)- Creating events (both in-person and virtual) that don't suck! and http://www.entireproductionsmarketing.com/ (Entire Productions Marketing)- carefully curated premium gifting and branded promo items.  PLEASE RATE, REVIEW, & SUBSCRIBE on APPLE PODCASTS “I love Natasha and the Fascinating Entrepreneurs Podcast!”

#141 - Top 20 Things That I've Learned From My Guests This week's episode is also sponsored by STOCK MFG. With Stock you get all the style of retail, with the price, continuity, and customer service of a traditional uniform vendor. They offer an assortment of everyday items that are ready to ship with no minimum order quantity, and can also create custom uniforms to fit any aesthetic. Visit: stockmfg.co/chip to get get started. ***** Week after week I have the great privelege of chatting with some of the greatest minds in our industry... chefs, operators, marketers, founders, and more. I'm constantly overwhelmed by their generosity, and so I decided to sit down and share some of my all time favorites insights. They are listed in no particular order. I hope this prompts you to revisit some of your favorites... or maybe an episode or two you might've missed. Links and episode numbers are listed before for each. Enjoy! MY FAVORITE INTERVIEW INSIGHTS: #1 - Martin Lindstrom - #112 - “It’s much, much easier to be a small player than a big player.” (LISTEN HERE) #2 - Christopher Tunnah - #96 - “A logo doesn’t matter, fonts don’t matter, the business cards don’t matter.” (LISTEN HERE) #3 - Peter Fader - #93 - “Frequency, Recency, and Monetary Spend” (LISTEN HERE) #4 - Mark Schaefer - #106 - “80% of the marketing is done behind our backs.” (LISTEN HERE) #5 - Kelly Cooper - #77 - “There are specific, tangible things you can do to make sure your business appears in relevant searches…. GMB, NAP credentials, backlinks, and reviews.” (LISTEN HERE) #6 - Saleem Khatri - #52 - “The data is overwhelming clear… technology… specifically kiosk service helps us drive more revenue, cut expenses, and create a better guest experience.” (LISTEN HERE) #7 - Bob and Kate Carpenter - #49 - “Respond to each and every review on Yelp… those responses are not for the critics, but for the people researching you. It’s an opportunity to show them what kind of an operator you are.”

How does psychology relate to business? What insights can we use from behavioural science to improve customer experience and even boost sales?Roger Dooley, international keynote speaker, writer, author, and founder of Dooley Directs consultancy, shares his expert knowledge about the intriguing relationship between science and business. He highlights research-backed tactics that any marketers or business owner can use to grow their business and connect with consumers.Roger became fascinated with the convergence in neuroscience and marketing, then began writing about the buzzworthy concept of using behavioural science in your marketing strategy.Since 2006, his work in persuasion, friction, and influence has created a powerful ripple of impact in the digital marketing community.Listen in to learn how Robert and other marketing professionals in companies of all sizes are optimizing their marketing strategies and reducing friction by researching and implementing behavioural science principles. Key Takeaways Savvy brands with large marketing budgets are focusing on leveraging behavioural science principles, like scarcity, social proof, and authority to increase marketing efficacy and sales.In the last 10-20 years, many more brands have adopted behavioural science tactics to create better HR outcomes within the company, improve conversion on their website, improve sales and distribution channels, and much more.Whether you're a large company or a small business, it's very important to test these behavioural science concepts.Roger's one message to marketing professionals and business owners is that consumers and customers are non-consciously influenced to a degree that many businesses don't understand. There are great benefits to eliminating friction, or any unnecessary effort to perform a task, in your business. Doing this will result in a more highly-rated customer experience, but it needs to be a business decision which you get buy-in on.To identify friction in your small business, ask customers to rate/review your processes and the effort spent in those processes. Empathy, care, and connectedness are essential parts of building trust with customers. Demonstrating empathy at scale, even in chat bots, has become a crucial tactic for online businesses.Focus on building a team that is invested in improving customer experience and creating an effortless experience for customers. In addition to that, work to reduce friction for your employees, so it's easier for them to provide great service to your customers.Resources Mentioned:Brainfluence by Roger Dooley: www.rogerdooley.com/books/brainfluence Thinking Fast and Slow by Daniel Kahneman: https://amzn.to/3Ce85rWInfluence by Robert Cialdini: https://amzn.to/3GidBMFPredictably Irrational by Dan Ariely: https://amzn.to/2XKL5SnDon't Make Me Think by Steve Krug: https://amzn.to/2XInIsrSmall DATA by Martin Lindstrom: https://amzn.to/2XIslTlMost Recent Forbes Article - HereGet connected with Roger:Visit his website: www.rogerdooley.com Connect with him on LinkedIn: www.linkedin.com/in/dooley Follow him on Twitter: www.twitter.com/rogerdooley 

In this episode of #TheSpeakerShow, Maria Franzoni interviews Martin Lindstrom, the founder and chairman of Lindstrom Company, the world's leading brand & culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named him one of the “World's 100 Most Influential People”. And for five years running, Thinkers50, the world's premier ranking resource of business icons, has selected him to be among the world's top 20 business thinkers.  He challenges established thinking and drives business and culture transformation. Seen through the lens of the consumer, he identifies, creates and implements a true point of differentiation. In this fascinating episode, we discuss a range of his views on issues including: Reinvention Transformation Culture Branding Customer Centricity Links: More about Martin Lindstrom More about Speakers Associates Connect with Speakers Associates on LinkedIn Connect with Maria on LinkedIn To book any of the speakers featured on the Speaker Show podcast, click here Listen here: Libsyn  iTunes  Google Play Spotify  

Procedures that defy logic. Requirements that no one can meet. Practices that are designed to frustrate and confuse. These are all crazy, says my Friday Fireside Chat guest Martin Lindstrom. Martin, who is a world renowned expert on branding and one of the most influential marketing experts in the world will be joining me to discuss, among other things, his brand-new book “The Ministry of Common Sense.” In it, he argues that so much of what we accept about organizational life is actually nuts, a product of bureaucracy and siloed thinking that ultimately harms our well being, our brands and our customers. I'm excited to share stories about his journey, the new book and what he's thinking about as we look forward to whatever comes next. --- Send in a voice message: https://anchor.fm/thoughtsparksritamcgrath/message

#112 - INTERVIEW with Bestselling Author Martin Lindstrom ***** This week's episode is brought to you by: OVATION Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip ***** This week's episode is also sponsored by: RESTAURANT FUNNEL Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip *****Martin Lindstrom is one of the most sought-after consultants in the world, working with brands like Apple, Nike, Disney, and more. We talk branding, marketing, and common sense! IMPORTANT LINKS Martin Lindstrom's website - https://www.martinlindstrom.com Facebook - https://www.facebook.com/MartinLindstrom Instagram - https://www.instagram.com/lindstromcompany/ Twitter - https://twitter.com/martinlindstrom LinkedIn - https://www.linkedin.com/in/lindstromcompany/ GET THE NEW BOOK, MINISTRY OF COMMON SENSE The Last Bookstore (Los Angeles, CA): https://www.shopthelastbookstore.com/search/site/martin%20lindstrom Books & Books (Coral Gables, FL): https://shop.booksandbooks.com/search/site/martin%20lindstrom?utm_source=search&utm_medium=booksandbooks.com The Strand Books (New York, NY): https://www.strandbooks.com/product/9780358272564?title=the_ministry_of_common_sense_how_to_eliminate_bureaucratic_red_tape_bad_excuses_and_corporate_bs Greenlight Bookstore (Brooklyn, NY): https://www.greenlightbookstore.com/book/9780358272564 Uncle Bobbie's Coffee & Books (Philadelphia, PA):

About Martin: As one of the world's leading consultants, Martin Lindstrom is ostensibly hired by organizations to create or fix brands. He might be asked to develop a new logo; redesign a website; brand a perfume, a beer, a wristwatch, or a retail environment. But in almost every case it soon becomes obvious that the real problem—the one responsible for lousy morale, lower-than-average productivity, frustrated customers, and an ongoing dearth of innovation is a lack of common sense. Martin finds himself serving as a change agent, bringing to light and resolving corporate blindness and miscommunication to help companies run smoother and become more profitable.   In Martin's new book, “The Ministry of Common Sense,” he shows how companies can pinpoint their bureaucratic bottlenecks and invisible red tape to unlock innovation, create an amazing culture, and importantly—save money! Visit Martin's website to learn more https://martinlindstrom.com/commonsense​   TIME Magazine named Martin one of the world's 100 most influential people, and for the last six years, Thinkers50 has listed him among the world's top business thinkers. He is a New York Times and Wall Street Journal best-selling author of seven books translated into more than 50 languages and published in more than 70 countries.   Connect with us! WEBSITES: Speaking: https://www.cbbowman.com/​ Coaching Association: https://www.acec-association.org/​ Workplace Equity & Equality: https://www.wee-consulting.org/​ Institute/ Certification: https://www.meeco-institute.org/​   SOCIAL MEDIA: LinkedIn: https://www.linkedin.com/in/cbbowman/​ Twitter: https://twitter.com/execcoaches​ Facebook: https://www.facebook.com/CB.BowmanMBA/​ YouTube: https://www.youtube.com/results?searc...  

Say It Skillfully® is a show that helps you to benefit from Molly Tschang's expert guidance on the best possible ways to speak your mind at work in a positive and productive manner. In Episode 68, branding and culture expert Martin Lindstrom masterfully brings you on his remarkable journey—childhood LEGO®mania, a lawsuit before he was a teen, starting/selling an ad agency. He shares learning the hard way with eureka moments of corporate politics at 18 and “Merry Christmas” emails—helping him internalize deep empathy, which has been instrumental to his success, and what he sees as an enormous need in organizations everywhere. Then Vince, weeks into a new job, calls about how to respond to his boss, seemingly not pleased with his performance. And Virginia recalls a leader publicly bullying a teammate and wonders if with a different response, she might not have faced the retribution she did (38:45). Join the show and learn how to navigate work while being invaluable and true to yourself.

Our guest today is our very  dear friend…. Martin Lindstrom Martin is the author of 7 NYTimes best-sellers and an internationally known management consultant who routinely sees various kind of “corporate constipation” all over the world! Over the years he has learned how to quickly pinpoint them and then eradicate these bothersome hurdles in companies of all sizes.Lindstrom is the founder and chairman of Lindstrom Company, the world's leading brand & culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World's 100 Most Influential People.” And for three years running, Thinkers50, the world's premier ranking resource of business icons, has selected Lindstrom to be among the world's top 50 business thinkers.  He is the world's greatest travel companion on long flights, and he is here to talk to us about his latest, sure to become his 78th NYTimes best-seller The Ministry of Common Sense!###We hope that the time you spend with us will help to remove the stigma of anxiety and mental health in the workplace and your personal life. With experts in the world of work and life we want to give you ideas and most importantly the tools to deal with anxiety in your world.Until next week, we hope you can find some peace and calm in a world that often is a sea of anxiety. Adrian Gostick and Chester Elton have spent more than two decades helping clients around the world engage their employees on strategy, vision and values. They provide real solutions for leaders looking to manage change, drive innovation and build high performance cultures and teams. Their work is supported by research with more than a million working adults across the globe.They are authors of multiple award-winning Wall Street Journal and New York Times bestsellers All In, The Carrot Principle, Leading with Gratitude, and Anxiety at Work. Their books have been translated into 30 languages and have sold more than 1.5 million copies. They have been called “fascinating” by Fortune and “creative and refreshing” by The New York Times. Gostick & Elton have appeared on NBC's Today Show, CBS 60 Minutes, and are often quoted in Fast Company, Newsweek and the Wall Street Journal. Learn more about their Executive Coaching Practice, MasterClasses, Keynote Speaking at their website, The Culture Works.###If you love this podcast please share it with friends, family and co-workers and leave a 5-star review! (If you don't love it, no need to leave a review! ;) We would also love to hear from you on LinkedIn and invite you to join our online community We Thrive Together where we are creating a safe place to talk about anxiety and mental health at work.Thank you to our sponsor, Methods of Leaders. Learn the Methods of leadership from some of the best CEOs, executive coaches, thought leaders and business thinkers on the planet. Use our discount code, GRATITUDE2021 at checkout for 50% discount. Methods delivers accessible and practical leadership guidance for continuous improvement from the very best of Marshall Goldsmith and his 100 Coaches. 

Martin Lindstrom, whom Time has dubbed one of the most influential thinkers of our time, discusses his newest book, “The Ministry of Common Sense.” Martin explores the role that empathy plays as well as spins stories that both charm us and illuminate us with wisdom. www.martinlindstrom.com

Associar inovação e transformação digital é fundamental para que o projeto tenha continuidade, seja sustentável, escalável e diferenciado. Mas como fazer isso rápido, nesse período de pandemia, sem perder o foco no que é estratégico? Rafael Tobara, CIO da Sapore e Fernando Birmann, advisor de inovação comentam.##############Links do episódioFoque nos OKRsFilme “A Rede”, de Irwin Winkler, estrelado por Sandra Bullock.Livro “Mindset da Disrupção”, de Charlene LI.Livro "Small Data: Como Poucas Pistas Indicam Grandes Tendencias", de Martin Lindstrom. Livro “Doing Agile Right: Transformation Without Chaos”, de Sarah Elk e Darrell Rigby.##############FALE CONOSCOEmail: theshift@b9.com.brASSINE A THE SHIFTwww.theshift.info